KR101159180B1 - On-line prize winning money supplying system by advertisement output method of the same over network - Google Patents

Abstract

The present invention relates to a winning management system and method of online advertising, accumulate the accumulated individual money amount according to the click on the advertisement by accumulating the winnings divided by a predetermined time unit in a predetermined time period, according to the user's click during the cumulative It is an object of the present invention to provide a system and method for managing a winning of an online advertisement for activating a click of the advertisement data by paying the winning user at that time.

According to the present invention, by accumulating and accumulating the total amount of the advertisement viewing charges given by a plurality of users to ensure that the winnings are divided and increased per second in the predetermined auction time period, the winnings accumulated up to the point of time can be secured only by the user's click. The auction is repeated a plurality of times to provide a user with a larger amount of advertising payment price, there is an advantage that can further activate the advertisement reading. In addition, it is possible to induce non-members to join, and by limiting the auction participation time according to the number of advertisements, types of advertisements, or the desires of the advertisers, it is possible to transmit a target advertisement, and have the advantage of actively inducing the advertisements. In addition, a separate cumulative amount can be provided as a winning prize for each individual advertisement, so that individual advertisements can be viewed or visited to the advertiser's site, and the advertisement data for providing auction participation time can be viewed on a mobile phone. Since it can provide a number of advertising data can be transmitted to a mobile phone by the user's consent.

Description

ON-LINE PRIZE WINNING MONEY SUPPLYING SYSTEM BY ADVERTISEMENT OUTPUT METHOD OF THE SAME OVER NETWORK}

1 is a schematic diagram schematically showing a winning management system of an online advertisement according to a first embodiment of the present invention;

2 is a view showing a homepage screen of a portal company implemented through a winning management system for online advertisements according to a first embodiment of the present invention;

3 is a block diagram showing a configuration of an advertisement click / winning management server included in a winning management system for online advertisements according to a first embodiment of the present invention;

4 is a flowchart illustrating a signal flow of a system for managing winning of online advertisements according to a first embodiment of the present invention;

5A and 5B are flowcharts showing other signal flows of the winning management system for online advertisements according to the first embodiment of the present invention;

6A and 6B are flowcharts illustrating a winner selection process of the winning management system for online advertisements according to the first embodiment of the present invention;

7 is a view showing a homepage screen of a portal company implemented through a winning management system for online advertisements according to a second embodiment of the present invention;

8A and 8B are flowcharts showing signal flows of a winning management system for online advertisements according to a second embodiment of the present invention;

9 is a view showing a homepage screen of a portal company implemented through a winning management system for online advertisements according to a third embodiment of the present invention;

10 is a flowchart showing a signal flow of a system for managing winning of online advertisements according to a third embodiment of the present invention;

11A and 11B are flowcharts showing signal flows of a winning management system for online advertisements according to a fourth embodiment of the present invention;

12 is a schematic diagram showing the configuration of a winning management system for online advertising according to a fifth embodiment of the present invention;

13 is a flowchart showing a signal flow of a system for managing winning of online advertisements according to a fifth embodiment of the present invention;

14A and 14B illustrate a homepage screen of a portal company implemented through a winning management system for online advertisements according to a sixth embodiment of the present invention;

15 is a flowchart illustrating a signal flow of a system for managing winning of online advertisements according to a sixth embodiment of the present invention.

* Description of the symbols for the main parts of the drawings *

A1 ～ An: User terminal, B1 ～ Bn: Advertiser terminal,

C1 ~ Cn: User cell phone, WBS: Web server,

WAPS: swap server, ACAMS: ad click / winning management server.

The present invention relates to a winning management system and method of online advertising, and more specifically accumulates the accumulated amount of each individual according to the click on the advertisement to accumulate the winnings divided by a predetermined time unit in a predetermined time period, The present invention relates to a winning management system and method for online advertising, which activates clicks on advertisement data by paying a click user at a corresponding point in time.

As is well known, due to the recent development of information communication technology, development of information providing technology for providing information on various fields via a long distance data communication network to a plurality of subscribers through at least one host server is actively underway.

Based on this, in recent years, information selection technology and compression technology are being developed to more easily access peripheral technologies such as cache memory expansion technology to provide accurate information to subscribers more quickly and subscribers' tastes and preferences. It is also accelerating the development of various contents and its solutions.

Accordingly, the domestic and overseas online market is rapidly growing, and the online market can be roughly classified into an online advertising market and an online shopping market. The online advertising market is indirectly related to the shopping market because it is an advertisement for a company or a product. However, when the online market is classified, the online advertising market is classified into a pure online advertising market and a shopping market.

There are two main marketing directions in the online advertising market: “How many customers will be exposed to the advertisement?” And “How effectively will the advertisements be exposed to the effective consumers?”

The online shopping market is being marketed in one direction: how many customers will sell the product.

Therefore, since the online advertising market and shopping market is a market that aims to induce advertisements or shopping information to the sale of products to many customers, various advertisement techniques and shopping activation techniques are introduced.

Advertisement techniques or shopping activation techniques are typically methods of providing reserves to customers. In other words, when a customer reads an advertisement or purchases a product, a predetermined reserve is provided to the corresponding customer in accordance with the action to induce more advertisements and purchase more products.

As in the conventional technique, a method of providing a reserve when a customer views an advertisement or purchases a product is a method of dividing and paying a marketing cost to a plurality of customers who read the advertisement or purchase a product.

Therefore, this conventional technique did not feel any merit because the reserves paid by individual customers were very inadequate, and therefore, it did not help the marketing of the seller or the activation of shopping. .

Therefore, in order to solve this problem, the Applicant accumulates in real-time by accumulating the reserves granted when a plurality of customers view the advertisement, and accumulates the accumulated reserves in the event of a purchase signal of one customer. “Integrated accumulated point provision system and method of providing the integrated member accumulated credits are activated by providing the accumulated reserves at a discount rate of the purchase price of the customer, and the shopping is activated (Patent Application No. 10-2006-45900). , 10-2006-88063).

The applicant's patent-pending “member integrated earned points providing system and method of providing the same” is a member integrated earned points accumulated by integrating all the points for each member given in return for advertisement and product information viewed by a plurality of customers. When a customer generates a product purchase signal, all member accumulated points earned up to that point can be used to receive a discount on the product. It is a system.

However, the applicant's patent on the conventional "member integrated earned point providing system and its method" was a technology that provides a revolutionary reserve system to sellers and consumers such as online auction companies, shopping malls, open markets, etc. There was a problem that the mat was relatively large.

That is, many members click on a site or an advertisement with a high reserve amount to output advertisement information. Therefore, in the case of a site or an advertisement in which a relatively small accumulated amount is accumulated, there is a problem in that the advertisement information output rate of members decreases. .

On the other hand, the conventional "member integrated earned point providing system and its providing method" is the user's advertising, irrespective of the sales of the shopping mall or shopping site of the advertiser newly generated due to the advertisement when the advertising cost with the advertiser is settled. Since the system collects only the advertising cost per click for information, there was a problem that it could be completely irrelevant to the increase or decrease in the amount paid for the advertising cost, and thus, the exposure cost of the advertisement was not actually linked to the sales. .

The present invention has been made in view of the above-described prior art, and accumulates the accumulated individual money amount according to the ad click and accumulates the winnings divided by a predetermined time unit in a predetermined time period, and according to the user's click during the accumulation. It is an object of the present invention to provide a winning management system and method for online advertising that activates a click of advertisement data by paying a winning user of a point in time.

Another object of the present invention is to divide the accumulated amount of winnings per click for the advertising data contained in the entire homepage of a specific portal or shopping mall, perform integrated cumulative winning processing, and at the same time, the individual accumulation of each advertising data (or advertising company website) The present invention provides a winning management system and method for winning online advertisements to activate the user's induction to individual advertisement data or advertiser homepage.

Another object of the present invention is to give the participation time to participate in the winning auction of the cumulative amount according to the user's click on the advertisement, and the participation time of the user who can participate in the winning auction service of the cumulative amount as an advertisement reading number or advertisement viewing time. The present invention provides a winning management system and method for online advertising, which induces more advertisement viewing by controlling.

Another object of the present invention is to proceed with a winning auction service of the accumulated amount within the maximum winning amount set in advance by the server or the maximum winning amount determined by the recommendation of users, and when purchasing a prize of the maximum winning amount when a specific user wins In addition, the present invention provides a winning management system and method for online advertisement, which allows a shopping mall for an advertiser's product to be activated by granting a discount as much as a winning amount.

Another object of the present invention is to output the advertising data for participating in the winning auction service of the accumulated amount to the mobile phone of the user through the wireless Internet by the user's mobile phone authentication auction participation time to participate in the winning auction service of the accumulated amount The present invention provides a winning management system and method for online advertising.

Another object of the present invention is to display the time reserve information that can participate in the cumulative amount winning auction service to a specific induced search query among a plurality of similar search queries linked in advance so that the specific search query entered into the search box input window In the case of selecting / inputting the relevant search term displaying the time reserve information, the user is prompted to input a specific search term by outputting the search result while providing a predetermined auction participation time to the corresponding user. The present invention provides a winning management system and method thereof.

In order to achieve the above object, according to a preferred embodiment of the present invention, the advertiser terminal (B1 ~ Bn) for registering the advertising data in the server, transfer the advertising cost per click, and receive the member information registered in the server; In order to view the advertisement data registered in the server, to check the cumulative winning information that is increased in proportion to the time passed in the preset time of the advertisement winning auction bidding, and to generate a bid signal for a specific winning, there is a communication module such as a modem inside A user terminal A1 to An provided with a web browser; Receives and registers advertising data from the advertiser terminals B1 to Bn, receives advertising data reading signals from the user terminals A1 to An, calculates advertising costs, accumulates the advertising costs, and arrives at a specific time period. Accumulate and output cumulative amount information in proportion to the passage of time, receive a bid signal for a specific cumulative amount from the user terminals (A1 to An), select the corresponding user as a winner, process the prize money, and win the next round. An ad click / winning management server (ACAMS) configured to execute accumulation; It is linked with the advertisement click / win management server (ACAMS), the advertisement data interception server for interposing the advertisement data received from the advertisement click / winning management server (ACAMS) on the homepage is configured to include A winning management system is provided.

Preferably, the advertisement click / win management server ACAMS is provided with a web server WBS for performing web communication with the advertiser terminals B1 to Bn and the user terminals A1 to An. There is provided a winning management system for online advertising.

Preferably, when the advertisement click / winning management server ACAMS receives a bid signal for a specific accumulated amount from the user terminals A1 to An, the user clicks a predetermined number or more of the registered advertisement data. After determining the recognition, there is provided a winning management system for online advertising, which is set in advance to select a winner.

Preferably, the advertisement click / winning management server ACAMS stores the IP address or MAC address of the user terminals A1 to An and cookie information, and compares the previously read user terminal information for each advertisement data so that the same user is the same. When viewing the advertisement data a plurality of times, there is provided a winning management system for online advertisements, which is set in advance to process the advertisement data as viewed once.

Preferably, the advertisement click / winning management server (ACAMS) is preset to select a user of a random click order as a winner, not a user who clicks the bid button first when selecting a winner, and the winning order is for each round. There is provided a winning management system for an online advertisement, which can be set to be extracted at random.

Preferably, a plurality of advertisement data is interposed in the homepage of the advertisement data intervening server, and the accumulated amount of money accumulated by a plurality of users by reading the advertisement data is divided into preset auction times and displayed to increase with time. Information on the amount of winnings to be made; There is provided a winning management system for online advertising, characterized in that the auction bidding button provided on the side of the information on the amount of winnings is displayed.

Preferably, the advertisement click / winning management server ACAMS receives advertisement data from the advertiser terminals B1 to Bn therein, receives an advertisement click signal from the user terminals A1 to An, and auction time zone. A communication module for providing accumulated prize money information in real time and receiving a bid signal from a user terminal; A member / advertiser information manager for registering and authenticating member information and advertiser information; An advertisement data registration manager configured to register and manage advertisement data received from the advertiser terminals B1 to Bn; An advertisement click count calculating unit configured to receive and manage member information and click information for each advertisement from various company servers including advertisement data on a homepage; A cumulative amount management unit linked with the advertisement click count calculating unit 16 to accumulate and manage advertisement costs for each advertisement / click number; An auction time arrives, the cumulative winnings of each round change over time, and if the winnings are selected, the hourly winnings change / update management unit resets the winnings of the corresponding rounds; A member IP management unit that stores and manages member IP or MAC addresses and cookie information to prevent duplicate clicks on advertisement data and duplicate winnings of daily auctions; An advertisement cost calculating unit for calculating an advertisement cost by calculating a click signal for each advertisement data received from the user terminals A1 to An; A member / advertiser DB for registering member information and advertiser information; An advertisement data DB for storing advertisement data received from the advertiser terminals B1 to Bn; A click count calculation DB for receiving and storing the advertisement information and the member information and the click information for each advertisement from the various company servers on the homepage; A cumulative amount / winning change DB for accumulating and storing advertisement costs for each advertisement / click number; A member IP DB for storing a member's IP or MAC address and cookie information in order to prevent duplicate clicks of advertisement data and duplicate winning of daily auctions; An advertisement cost settlement DB for storing advertisement cost information by calculating a click signal for each advertisement data received from the user terminals A1 to An; Receives and registers advertising data from advertiser terminals B1 to Bn, receives advertising data reading signals from user terminals A1 to An, controls advertising costs to be settled, accumulates the advertising costs in real time, and auctions Judging whether or not the time has come, the prize money is divided and accumulated in proportion to the passage of time, and a selection signal for a specific prize money is received from the user terminals A1 to An, the corresponding user is selected as a winner, and the prize money is processed. And, a winning management system for an online advertisement is provided, comprising a control unit for controlling to execute the accumulation of the next round.

Preferably, the total accumulated amount accumulated due to the user's click on the advertisement is divided on the homepage of the advertisement data interpolation server, and the accumulated amount information for separately displaying the accumulated amount information for the individual advertisement auction for each advertisement site is provided for each advertisement site. It is displayed, the auction management system of the online advertisement, characterized in that the advertisement auction progress time information for each advertisement site is displayed.

On the other hand, the present invention comprises a first step of the advertisement click / winning management server (ACAMS) receives and registers the advertisement data from the advertiser terminal (B1 ~ Bn); A second process of promulgating the auction bidding time on the homepage of the company in which the advertisement data is interposed; A third step of the advertisement click / winning management server ACAMS receiving the advertisement data information and the click information transmitted from the user terminals A1 to An and calculating the number of clicks for each advertisement; A fourth step of integrally accumulating the accumulated amount for each click of the corresponding advertisement; A fifth step of determining whether an auction bidding time has arrived by the ACAMS; When the auction bid time arrives, the ACAMS divides the total auction accumulation amount by a predetermined time unit (seconds or minutes), and displays the cumulative amount increase as each time unit elapses. Is a sixth process; A seventh step in which the advertisement click / winning management server ACAMS receives a bid signal from any of the user terminals A1 to An while the accumulated amount increase is displayed; An eighth step of determining, by the advertisement click / winning management server (ACAMS), a winning prize to be paid to the bidder at the time; A ninth step of deducting the winning prize from the total accumulated winning amount; A tenth step of determining whether the auction time has expired by the advertisement click / winning management server ACAMS; If the auction time is over, the advertisement click / winning management server (ACAMS) is provided with a winning process for the online advertising, characterized in that the 11th process of processing the payment to the winner of each round.

Preferably, in claim 7, the advertisement click / winning management server ACAMS receives a click signal and user information transmitted from each of the user terminals A1 to An, accumulates sequentially in a DB, and wins a random order. There is provided a method for managing the winning of an online advertisement, characterized in that it is possible to further include a process of selecting.

Preferably, in the third process, when the advertisement click / winning management server ACAMS receives the advertisement data information and the click information transmitted from the user terminals A1 to An, Determining whether an account (ID, cookie information, IP, MAC address) of the same user exists; If a click of the same user already exists for the same advertisement data, the ad click / winning management server (ACAMS) is characterized in that the process further does not accumulate the accumulated credit according to the click of the user online Provided is a method for managing winning of an advertisement.

Preferably, between the seventh and eighth step, the step of authenticating the account information of the user to determine whether the number of clicks on the same ad advertisements of the user is greater than or equal to the predetermined number of clicks; Canceling the winning of the corresponding user when the number of clicks on the advertisement of the same user is smaller than the predetermined number of clicks; As a result of the determination of the Ad Click / Winning Management Server (ACAMS), if the number of advertisement clicks of the same user is greater than or equal to the preset click number, the online advertisement further comprises a step of determining the corresponding user as a winner. A winning management method is provided.

The method of claim 11, further comprising: determining whether the preliminary winner is a member through the member account received through the user terminal A1 to An by the advertisement click / winning management server ACAMS; Counting waiting time if not a member; Determining whether the preliminary winner has registered as a member at a predetermined time; If the member does not subscribe to the process of canceling the winning of the user; Adding the winning amount of the round to the total accumulated amount; If the preliminary winner has become a member for a certain time or is an existing member, the ad click / winning management server (ACAMS) further includes a process of determining the preliminary winner as the winner of the corresponding round and paying the winnings. There is provided a method of managing the winning of an online advertisement.

Preferably, the eighth process includes: accumulating and storing bidder information for each bid order by the advertisement click / winning management server (ACAMS); Extracting the bidder information generating the highest priority bidding signal and determining the winner as a winner; The advertisement click / winning management server (ACAMS) is a method of managing the winning of online advertising, further comprising the step of resetting the cumulative amount information of the corresponding round while paying the accumulated amount of the round as the end of the corresponding round; Is provided.

On the other hand, the present invention comprises a first step of the advertisement click / winning management server (ACAMS) receives and registers the advertisement data from the advertiser terminal (B1 ~ Bn); A second step of promulgating the entire advertisement auction and the individual advertisement auction bidding time for each advertisement site on the homepage of the company in which the advertisement data is interposed; A third step of the advertisement click / winning management server ACAMS receiving the advertisement data information and the click information transmitted from the user terminals A1 to An and calculating the number of clicks for each advertisement; A fourth step of dividing and accumulating the accumulated amount for each click of the corresponding advertisement into an integrated advertising auction and an accumulation amount of advertising auction for each advertisement site; A fifth step of determining, by the ACAMS, whether an integrated auction auction time has arrived; If the integrated ad auction bid time arrives, the ad click / winning management server (ACAMS) divides the total auction cumulative amount into a predetermined time unit (seconds or minutes), and accumulates the cumulative amount increase as the time passes. Displaying a sixth step; A seventh step in which the advertisement click / winning management server ACAMS receives a bid signal from any of the user terminals A1 to An while the accumulated amount increase is displayed; An eighth step of the advertisement click / winning management server (ACAMS) processing payment of the winning prize to each winner; A ninth step of deducting the winning prize from the total accumulated winning amount; A tenth step of determining, by the advertisement click / winning management server ACAMS, whether the entire auction time has expired; If the entire advertising auction time is over, the eleventh step of extracting the accumulated amount information accumulated for each advertisement data by the advertisement click / winning management server ACAMS; A twelve step of dividing the cumulative amount for each advertisement into predetermined time units (for example, seconds or minutes) and displaying an increase in the cumulative amount of money as each time unit elapses; A thirteenth step wherein the advertisement click / winning management server ACAMS receives a bid signal from any one of the user terminals A1 to An; A fourteenth step of deducting the winning amount from the cumulative winning amount; A fifteenth step, wherein the advertisement click / winning management server ACAMS determines whether the respective advertisement auction time has ended; If the individual advertising auction time is over, the advertisement click / winning management server (ACAMS) is provided with a winning management method of the online advertising, characterized in that consisting of a sixteenth process of processing the payment to the winner of each round.

Preferably, the thirteenth process provides a method for managing winning of an online advertisement, wherein a user who can generate a bid signal by participating in an individual advertisement auction for each advertisement is limited to a user who browses the corresponding advertisement information on a corresponding date. .

The method of claim 13, further comprising: determining whether the user has clicked the corresponding advertisement data on the corresponding date through account information of the corresponding user; If the user has not clicked the corresponding advertisement data on the corresponding date, determining whether the advertisement click / winning management server ACAMS performs a predetermined time count and clicks on the corresponding advertisement for a set time; If the advertisement is clicked, determining the winning amount and deducting the winning amount from the accumulated winning amount; Canceling the winner if the advertisement is not clicked; If the user clicks on the corresponding advertisement data on the corresponding date, as a result of the determination of the advertisement click / winning management server (ACAMS), the winning management of the online advertisement, further comprising the step of determining the winning amount at that time. A method is provided.

On the other hand, the present invention comprises a first step of the advertisement click / winning management server (ACAMS) receives and registers the advertisement data from the advertiser terminal (B1 ~ Bn); A second step of promulgating the auction bidding time and bidding conditions on the homepage where the advertisement data is placed; A third step of receiving, by the advertisement click / winning management server ACAMS, advertisement data information transmitted from the user terminals A1 to An and the click information thereof; A fourth step of integrating and accumulating the reserves for each advertisement in the total accumulated reserve amount, extracting auction time information for each advertisement, and granting auction participation time for each individual; A fifth step of determining whether an ad auction bidding time is reached by the ACAMS; When the ad auction bid time arrives, the advertisement click / winning management server (ACAMS) divides the accumulated cumulative ad auction amount by a predetermined time unit, and displays a cumulative amount increase as each time unit passes. 6 courses; While the cumulative amount increase is displayed, the advertisement click / winning management server ACAMS determines a user terminal A1 to An from which a bid signal is received; An eighth step of determining whether the bid signal received within the auction participation time provided to the user by authenticating the account information of the user; When the bid signal transmitted from the user terminals A1 to An is received while the auction participation time provided to the corresponding user is exceeded, the advertisement click / winning management server ACAMS cancels the bidding of the bidder. The ninth process; A tenth step of determining a bidder as a winner and processing a payout if the bid signal is received by the advertisement click / winning management server ACAMS within the auction participation time provided to the corresponding user; The ad click / winning management server ACAMS determines whether the ad auction time has ended, and if there is a remaining auction time, receives and calculates an advertisement data click signal from the user terminals A1 to An and calculates accordingly. There is provided a method for managing winning of an online advertisement, comprising an eleventh process of proceeding the next auction while changing the total accumulated amount.

Preferably, in the fourth process, the auction participation time provided by the advertisement click / winning management server (ACAMS) may provide auction participation time differently by the advertiser's selection, and the auction differentiated by type of advertisement data. There is provided a method of managing a winning of an online advertisement, further comprising a process of providing a participation time.

On the other hand, the present invention comprises a first step of the advertisement click / winning management server (ACAMS) receives and registers the advertisement data from the advertiser terminal (B1 ~ Bn); A second step of setting and registering the auction bid time and the maximum winnings information on the homepage where the advertisement data is placed; A third step of determining, by the advertisement click / winning management server ACAMS, whether advertisement data information transmitted from the user terminals A1 to An and the click information are received; A fourth step of integrating and accumulating the accumulated amount of each advertisement into the total accumulated amount; A fifth step of determining whether an ad auction bidding time is reached by the ACAMS; When the ad auction bid time arrives, the ACAMS divides the accumulated cumulative ad auction amount into a predetermined time unit (seconds / minutes), and accumulates the amount of time as the time passes. A sixth process of displaying the increase amount; A seventh step in which the advertisement click / winning management server ACAMS receives a bid signal from any of the user terminals A1 to An while the accumulated amount increase is displayed; An eighth process of authenticating the user's account information and confirming the bidder as the winner and processing the payment in the form of a discount coupon that can be used to purchase a product having a price equal to a predetermined maximum winning amount; A ninth step of the advertisement click / winning management server ACAMS resetting the winning information of the corresponding round; A tenth step of determining whether the advertisement auction time has ended; If there is a remaining auction time, the eleventh process of receiving the advertisement data click signal from the user terminal (A1 ~ An) and calculating and changing the total cumulative amount accordingly, proceeds with the next auction There is provided a method of managing the winning of an online advertisement.

Preferably, the second process is a process in which an advertisement click / winning management server ACAMS receives a challenge amount recommendation signal from the user terminals A1 to An for a preset time; Determining whether the advertisement click / winning management server ACAMS has reached the completion time for the recommendation of the challenge amount; There is provided a winning management method for an online advertisement, further comprising the step of registering the challenge amount having the most recommendation number with the advertisement auction time information on the homepage where the advertisement data is interposed.

On the other hand, the present invention is the advertiser terminal (B1 ~ Bn) for registering the advertising data in the server, transfer the advertising cost per click, and receive the member information registered in the server; In order to view the advertisement data registered in the server, to check the cumulative winning information that is increased in proportion to the time passed in the preset time of the advertisement winning auction bidding, and to generate a bid signal for a specific winning, there is a communication module such as a modem inside It is provided, and the user terminal (A1 ~ An) equipped with a web browser; Receives the authentication signal from the advertisement click / winning management server (ACAMS) to generate the wireless Internet callback setting request signal, receives the advertisement data from the advertisement click / winning management server (ACAMS), and reads the advertisement information. A user cell phone C1 to Cn which automatically transmits to the winning management server ACAMS; Receives and registers advertising data from advertiser terminals B1-Bn, receives advertising data reading signals from user terminals A1-An and user mobile phones C1-Cn, calculates advertising costs, and adjusts the advertising costs. Cumulative amount information is accumulated and output in proportion to time elapsed when a specific time period arrives, and a bid signal for a specific accumulated amount is received from the user terminals A1 to An, and the corresponding user is selected as a winner and the prize money is paid. An ad click / winning management server (ACAMS) which processes and executes the accumulation of winnings for the next round; A web server (WBS) and a user mobile phone (C1∼), which are provided inside the advertisement click / winning management server (ACAMS) and perform web communication with the advertiser terminals B1 to Bn and the user terminals A1 to An. A swap server (WAPS) for performing wireless data communication through Cn); It is linked with the advertisement click / win management server (ACAMS), the advertisement data interception server for interposing the advertisement data received from the advertisement click / winning management server (ACAMS) on the homepage is configured to include A winning management system is provided.

On the other hand, the present invention comprises the first step of using the system, the advertisement click / winning management server receives the advertisement data from the advertiser terminal (B1 ~ Bn) and register; A second step of receiving a mobile phone number registration request signal for receiving an advertisement from the user mobile phones C1 to Cn and registering and authenticating the corresponding mobile phone number; A third step of the advertisement click / winning management server ACAMS transmitting callback URL information to the user mobile phones C1 to Cn; When the corresponding callback URL is selected in the user mobile phones C1 to Cn, the user clicks on the advertisement click / winning management server ACAMS, which is the address of the URL, and sets advertisement data set in advance in the corresponding URL to the user mobile phones C1 to Cn. A fourth process of transmitting the screen to the screen; The ad click / winning management server (ACAMS) registers auction participation time information and user information provided in exchange for viewing of advertisement data transmitted to the user's mobile phones (C1 to Cn), and accumulates the accumulated amount for each advertisement. A fifth step of cumulatively processing the amount; A sixth step of determining, by the advertisement click / winning management server ACAMS, whether an ad auction bidding time has arrived; If the ad auction bid time arrives, the Ad Click / Winning Management Server (ACAMS) divides the accumulated cumulative ad auction amount into a predetermined time unit (seconds / minutes), and accumulates the amount according to the progress of each time unit. A seventh process of displaying the increase amount; An eighth step of the advertisement click / winning management server ACAMS receiving a bid signal from one of the user terminals A1 to An or the user cell phones C1 to Cn while the accumulated amount increase is displayed; A ninth process of authenticating the user's account information to determine whether the bid signal is received within the auction participation time provided to the user; If the bid signal transmitted from the user terminal (A1 ~ An) or the user mobile phone (C1 ~ Cn) received in the state that the auction participation time provided to the user is exceeded, the advertisement click / winning management server (ACAMS) is A tenth process of canceling the winning bidder; On the other hand, if a bid signal transmitted from the user terminals A1 to An is received within the auction participation time provided to the corresponding user, the advertisement click / winning management server ACAMS determines the bidder as the winner and wins the winnings. An eleventh process of processing payment; A twelfth step of determining, by the advertisement click / winning management server (ACAMS), whether an advertisement auction time has ended; If there is a remaining auction time, the thirteenth process of receiving the advertisement data click signal from the user terminal (A1 ~ An) and calculating and changing the total cumulative amount according to the thirteenth auction Provided is a method for managing winning of an online advertisement.

On the other hand, the present invention is the advertiser terminal (B1 ~ Bn) for registering the advertising data in the server, transfer the advertising cost per click, induced search query selection cost, and receive the member information registered in the server; View the advertising data registered in the server, select the induced search terms displayed in the search box of the search portal and receive the reserve or the accumulated time, and accumulate the winnings information that is increased in proportion to the passage of time in the preset advertising winning bid auction bidding time. A communication module such as a modem is provided therein to check and generate a bid signal for a specific winning money, and includes user terminals A1 to An provided with a web browser; Receives and registers advertisement data from the advertiser terminals B1 to Bn, receives the advertisement data reading signal from the user terminals A1 to An, or selects an induced search word output from the search portal server in the search window of the search portal. After receiving the signal, the advertising cost is settled, the advertising cost is accumulated, and when a specific time period arrives, the accumulated amount information is accumulated and output in proportion to the time elapsed, and a bid signal for the specific accumulated amount is output to the user terminals A1 to An. Advertisement click / winning management server (ACAMS) received from the corresponding user to select the winner as the winner, the payment processing, and to execute the accumulation of the next round; An advertisement data insertion server interworking with the advertisement click / win management server (ACAMS) and interposing the advertisement data received from the advertisement click / win management server (ACAMS) on a homepage; The search query information transmitted from the advertisement click / winning management server (ACAMS) is stored in a DB in association with a specific search word and a similar search word similar to the search word, and receives an input signal of the specific search word from the user terminals A1 to An. The winning advertisement management system of the online advertisement, comprising: a search portal server configured to output the similar search terms and the induced search term together in a search box and receive the selection signal of the induced search term and transmit it to the advertisement click / winning management server (ACAMS). Is provided.

Preferably, the search portal server displays the information that provides the auction participation time to the user who selects the induced search word in a search term output along with the similar search word through the search box. A winning management system is provided.

Preferably, the induced search term may be a search term similar to a search word input by a user, and a search term management system for an online advertisement is provided, wherein a search term that is not at all similar to the search term may be interlocked with a specific search term. .

On the other hand, the present invention, by using the system, the ad click / winning management server (ACAMS) receives the registration request for the induced search cost for the specific search terms and specific search portal information from the advertiser terminal (B1 ~ Bn) A first step of linking and registering induced search terms and auction time indication information in a corresponding search portal server; A second step of determining, by the search portal server, a specific search word in a search box; A third process of extracting the induced search term information pre-built in the DB in association with the corresponding search term and outputting the search term to a search box; A fourth step of determining, by the search portal server, whether a signal for selecting / input a search term capable of earning an auction time is received from the user terminals A1 to An; A fifth step of transmitting a corresponding search result data to the user terminals A1 to An if a signal for selecting / input a search term capable of earning an auction time is received; A sixth step of transmitting, by the search portal server, the advertisement auction participation time earning information for each user to the advertisement click / winning management server (ACAMS); A seventh step of the advertisement click / winning management server (ACAMS) updating and processing the auction participation time earning information for each user, and accumulating the accumulated amount for each advertisement in the total accumulated amount; An eighth step of determining, by the advertisement click / winning management server ACAMS, whether an ad auction bidding time has arrived; If the ad auction bid time arrives, the Ad Click / Winning Management Server (ACAMS) divides the accumulated cumulative ad auction amount into a predetermined time unit (seconds / minutes), and accumulates the amount according to the progress of each time unit. A ninth process of displaying the increase amount; A tenth step of determining, by the advertisement click / winning management server ACAMS, from which user terminals A1 to An a bid signal is received while the accumulated amount increase is displayed; An eleventh step of determining whether the bid signal received within the auction participation time provided to the user by authenticating the account information of the user; When the bid signal transmitted from the user terminals A1 to An is received while the auction participation time provided to the corresponding user is exceeded, the advertisement click / winning management server ACAMS cancels the bidding of the bidder. The twelfth process; On the other hand, if a bid signal transmitted from the user terminals A1 to An is received within the auction participation time provided to the user, the advertisement click / winning management server ACAMS determines the bidder as the winner and wins the winning money. A thirteenth process of processing payment; Step 14, wherein the advertisement click / winning management server ACAMS determines whether the advertisement auction time has ended; If there is a remaining auction time, the fifteenth step of receiving the advertisement data click signal from the user terminal (A1 ~ An) and calculating, changing the total cumulative amount accordingly, and proceeding to the next ad auction There is provided a method of managing a winning of an online advertisement.

Hereinafter, a winning management system for online advertisements according to a first embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram schematically showing a winning management system of an online advertisement according to a first embodiment of the present invention.

Referring to this, the system for managing a winning of an online advertisement according to the first embodiment of the present invention accumulates the accumulated individual money amount according to the click of an advertisement and continuously accumulates the winnings divided by a predetermined time unit in a predetermined time period, and the user during the accumulation. The system is configured to activate the click of the advertisement data by paying the winning user at the time according to the click of the user.

That is, the system for managing the winning of online advertisements according to the first embodiment of the present invention integrates all the accumulated amounts for each predetermined advertisement click in response to the number of clicks on the advertisement of the user, and divides the total accumulated accumulation amount in a specific time period. It is a system that provides an auction bidding service for a cumulative prize money in which the prize money is accumulated in proportion to the cumulative increase, and when a user clicks a bid button in the cumulative increase of the prize money, the corresponding user is selected as a winner.

Meanwhile, the winning management system of the online advertisement according to the first embodiment of the present invention uses an expression of an auction system and an expression of bidding, winning, etc., but the technology is actually different from that of a general auction. In general auction, while each user presents a bid price for a given product and selects a user who has presented the highest bid price as a successful bidder, the auction described in the description of the winning management system for online advertisements according to the first embodiment of the present invention. Multiple users select winners by click time or random number while checking the winnings in real time. However, the present invention uses the expression "auction" in the sense that a large number of users are competing for a particular object, and it is the "bid" described in the present invention that the user generates a click signal to the server side to secure the winning amount. It means.

The auction bidding service is a plurality of rounds in a row at a certain time (for example, 12 am to 12:30 am), the total amount of money to be paid as a prize to the auction bidding service all the number of users It is the amount of money that combines the accumulated savings as a reward for clicking on advertising data.

In addition, the running time of one round is not predetermined, and when a winner wins, the auction bidding service of the next round is finished and the auction bidding service of the next round is automatically advanced. Assuming that the running time of the total auction bidding service is 30 minutes, the winnings to be paid during the total auction bidding service are divided into 30 minutes to calculate the cumulative amount of the winnings per second or per minute, and the winnings are continuously increased at the intervals per second or per minute.

Therefore, in the online advertising winning management system according to the first embodiment of the present invention, the user who clicks the bid button as the first priority during the auction bidding service is selected as the winner, but the later the bid button is clicked, the more the winner of the corresponding round is won. The amount will increase. In other words, the amount of winnings that the system must pay is unchanged regardless of how much the user takes as winnings at any point in time.

On the other hand, the winning management system of online advertising according to the first embodiment of the present invention to limit the user who can participate in the auction bidding service to the user who clicked the advertisement data more than a predetermined number of times to induce viewing of the advertising data.

In addition, the winning management system of online advertising according to the first embodiment of the present invention, if the same user reads the same advertisement data multiple times through the user's IP or MAC address, cookie information storage and comparison, the corresponding advertisement data 1 By processing as viewed once, a large number of advertisement data can be viewed.

In addition, the system for managing a winning of an online advertisement according to the first embodiment of the present invention enables a user to select a user who selects an arbitrary number of clicks as a winner instead of the user who clicks the bid button first when selecting a winner. Provide equal bid opportunities to disadvantaged users.

To this end, in the winning management system for online advertising according to the first embodiment of the present invention, the advertiser terminal (B1 to Bn) for registering the advertising data in the server, transferring the advertising cost per click, and providing the member information registered in the server. Is provided.

The winning management system for online advertisements according to the first embodiment of the present invention reads the advertisement data registered in the server, checks the accumulated prize money information which is increased in proportion to the time in the preset advertisement winning bid auction bidding time, and the specific prize money In order to generate a bid signal for a communication module such as a modem is provided therein, and a user terminal (A1 ~ An) equipped with a web browser is provided.

The winning management system for online advertisements according to the first embodiment of the present invention receives and registers advertisement data from advertiser terminals B1 to Bn, and receives advertisement data reading signals from the user terminals A1 to An. Calculates the advertising cost, accumulates the advertising cost, and accumulates and outputs the accumulated amount information in proportion to the time elapsed, and receives a bid signal for the specific accumulated amount from the user terminals A1 to An. Ad click / winning management server (ACAMS) is provided to select the winner as the winner, process the payment, and execute the accumulation of the next round.

Inside the advertisement click / win management server ACAMS, a web server WBS for performing web communication with the advertiser terminals B1 to Bn and the user terminals A1 to An is provided.

Meanwhile, when the advertisement click / winning management server ACAMS receives a bid signal for a specific cumulative amount from the user terminals A1 to An, whether the user clicks a predetermined number or more of the registered advertisement data. It is set in advance to determine the winner after judgment.

The advertisement click / winning management server ACAMS stores the IP address or MAC address and cookie information of the user terminals A1 to An and compares the same advertisement data when the same user views the same advertisement data multiple times. The data is set in advance to be processed by viewing the data once.

In addition, the advertisement click / winning management server (ACAMS) is preset to select a user of an arbitrary click order as the winner, not the user who clicks the bid button as the highest priority when selecting a winner, and the winning order is randomly extracted for each round. Is set to

Meanwhile, the present invention is linked with the advertisement click / win management server (ACAMS), and various company servers (not shown) including advertisement data received from the advertisement click / win management server (ACAMS) on a homepage are provided. Since the advertisement data intervening server is a company server such as a general portal, detailed description thereof will be omitted.

2 is a diagram illustrating a homepage screen of a portal company implemented through a winning management system for online advertisements according to a first embodiment of the present invention.

Referring to this, on the homepage 2 of the portal company implemented through the winning management system for online advertisements according to the first embodiment of the present invention, the screen as shown in FIG. 2 is output through the web browser of the user terminals A1 to An. do.

The portal company's homepage 2 has a plurality of advertisement data 4 interposed therebetween, and the accumulated amount of money accumulated by a plurality of users by reading the advertisement data 4 is divided in a preset auction time zone. As indicated by the increase, the winning amount information 6 changed over time is provided at the upper portion of the portal company's homepage 2.

In addition, the auction bidding button 8 is provided on the side of the winning amount information 6, and the user passes the time on the homepage 2 of the portal company through the web browser of the user terminals A1 to An. When the desired amount of money is reached while checking the available amount of money information 6 changed according to the above, the auction bidding button 8 is clicked to receive the winning money.

As mentioned earlier, a user would like to receive more money, but he could not wait for it because other users could be paid for it, and could not easily click on the auction bid button 8 to secure too small a prize. .

During the auction bidding time period (for example, from 12:00 to 12:30), a plurality of auction rounds are performed, and the auction time of each round is not predetermined since the winner is confirmed.

Preferably, only on that date, the winner who wins the auction bidding is allowed to not allow multiple winnings through multiple rounds. That is, a user who is determined to be a winner in one round is excluded from the winner of the other round.

This is done by comparing the information of the preliminary winners of the other rounds with the information of the winners, while managing the winner information for each round in the advertisement click / winning management server (ACAMS).

Figure 3 is a block diagram showing the configuration of the advertisement click / winning management server included in the winning management system of online advertising according to the first embodiment of the present invention.

Referring to this, the advertisement click / winning management server (ACAMS) included in the winning management system of online advertising according to the first embodiment of the present invention is a communication module, member / advertiser information management unit, advertising data registration management unit, Ad click count calculation unit, cumulative amount management unit, hourly winnings change / update management unit, member IP management unit, advertising cost settlement unit, member / advertiser DB, advertising data DB, click calculation DB, cumulative amount / winnings change DB, member IP DB, Advertising cost settlement DB, the control unit.

Reference numeral 10 receives advertisement data from the advertiser terminal (B1 ~ Bn), receives the advertising click signal from the user terminal (A1 ~ An), provides real-time cumulative winnings information during the auction time, and from the user terminal Represents a communication module that receives a bid signal.

Reference numeral 12 denotes a member / advertiser information manager for registering and authenticating member information and advertiser information, and reference numeral 14 denotes an advertisement data registration manager for registering and managing advertisement data received from the advertiser terminals B1 to Bn. Indicates.

Reference numeral 16 denotes an advertisement click count calculating unit which receives and manages member information and click information for each advertisement from various company servers including advertisement data on the homepage, and reference numeral 18 is linked with the advertisement click count calculating unit 16. Represents a cumulative amount management unit that cumulatively manages advertising costs per advertisement / click count.

Reference numeral 20 denotes a time-varying prize change / update control unit for cumulatively changing the divided winnings for each time as the auction time arrives, and resetting the winnings of the corresponding time when the winning money is selected. In order to prevent duplicate clicks and duplicate winnings of daily auctions, the member IP management unit stores and manages the member's IP or MAC address and cookie information. Reference numeral 24 denotes a click for each advertisement data received from the user terminals A1 to An. Represents an advertisement cost settlement unit for calculating an advertisement cost by calculating a signal.

Reference numeral 26a denotes a member / advertiser DB for registering member information and advertiser information, and reference numeral 26b denotes an advertisement data DB for storing advertisement data received from the advertiser terminals B1 to Bn. Represents a click count calculation DB that receives and stores the member information and click information for each advertisement from various company servers having the advertisement data on the homepage.

Reference numeral 26d denotes a cumulative amount / winning change DB for accumulating and storing advertising costs by advertisement / click count, and reference numeral 26e denotes a member's IP or MAC address, A member IP DB for storing cookie information is shown, and reference numeral 26f denotes an advertisement cost settlement DB for storing advertisement cost information by calculating a click signal for each advertisement data received from the user terminals A1 to An.

On the other hand, reference numeral 28 receives and registers the advertisement data from the advertiser terminal (B1 ~ Bn), receives the advertisement data reading signal from the user terminal (A1 ~ An) to control the advertising cost and to control the advertising cost It accumulates in real time, determines whether the auction time has arrived, divides and accumulates the winnings in proportion to the passage of time, and receives a selection signal for a specific winning amount from the user terminals A1 to An to select the user as a winner. To control the execution of the winnings and the accumulation of the winnings in the next round.

With reference to the accompanying drawings, the function and operation of the winning management system for online advertising according to the first embodiment of the present invention having the above-described configuration will be described in detail.

4 is a flowchart illustrating a signal flow of a winning management system for online advertisements according to the first embodiment of the present invention.

First, the advertisement click / winning management server ACAMS receives and registers advertisement data from advertiser terminals B1 to Bn, and announces auction bidding time on the homepage where the advertisement data is interposed.

The advertisement click / winning management server ACAMS receives the advertisement data information and the click information transmitted from the user terminals A1 to An and calculates the number of clicks for each advertisement, and the accumulated amount for each click of the corresponding advertisement. Integrated cumulative processing.

In this state, the ad click / winning management server ACAMS determines whether the auction bidding time has arrived, and when the auction bidding time has arrived, the ad click / winning management server ACAMS determines the total auction accumulation amount. It divides by a fixed time unit (for example, a second or a minute), and displays the cumulative amount of money increase as each time unit elapses.

While the cumulative amount increase is being displayed, when the advertisement click / winning management server ACAMS receives a bid signal from one of the user terminals A1 to An, the advertisement click / winning management server ACAMS determines The cumulative winnings are decided as winnings to be paid to the user, and the winnings of the corresponding round are deducted from the total winnings.

The ad click / winning management server ACAMS determines whether the auction time has ended, and if there is a remaining auction time, receives and calculates an advertisement data click signal from the user terminals A1 to An again. Return to step 6 while changing the total accumulated amount accordingly.

If the auction time is over, the advertisement click / winning management server (ACAMS) is to pay the winnings to each winner.

In summary, if the total auction time is 30 minutes 1800 seconds, if the total accumulated amount to be settled with the advertiser due to the advertising click is 18 million won, the 18 million won to pay the user 30 minutes, the ad click / winning management server (ACAMS) is displayed in increments of 10,000 won per second. When the user clicks on the increased winning amount, the winning amount is provided to the user who clicks, and the winning amount is reset to 0 won and displayed to increase by 10,000 won per second.

That is, within 30 minutes, which is the auction bidding time, a plurality of auctions are performed, and a plurality of winners are selected. From the start of the auction, the winnings that can be taken by the user are increased by 10,000 won per second, and the user can receive the winnings only by generating a bidding signal. Since the advertisement click / winning management server (ACAMS) manages user information so as not to occur, it may not be more advantageous to generate a bid signal unconditionally than other users and receive a small amount of winnings. As a result, different users are paid different winnings for each round through the present invention.

In addition, the advertisement click / winning management server ACAMS receives the click signal and the user information transmitted from each of the user terminals A1 to An, accumulates them sequentially in a DB, and selects a random order as a winner.

5A and 5B are flowcharts showing other signal flows of the winning management system for online advertisements according to the first embodiment of the present invention.

FIG. 5A illustrates that the same user is prevented from increasing the total cumulative winnings through duplicate clicks on the same advertisement data through the system for managing the online advertisement according to the first embodiment of the present invention, and activating the viewing of the advertisement data. It is the signal flow to be made.

First, the advertisement click / winning management server ACAMS receives and registers advertisement data from advertiser terminals B1 to Bn, and announces auction bidding time and bidding conditions on the homepage where the advertisement data is interposed.

In this case, the bidding condition is a content that allows a user who clicks a plurality of advertisement data to participate in the auction, and when the same advertisement data is clicked two or more times, a cumulative amount is calculated by one click.

When the advertisement click / winning management server ACAMS receives the advertisement data information transmitted from the user terminals A1 to An and the click information, the advertisement click / winning management server ACAMS determines whether an account of the same user for the corresponding advertisement click information exists. . The account of a user includes all information that can recognize the user, such as ID, cookie information, IP, and MAC address.

If, as a result of the determination of the ad click / winning management server (ACAMS), if the click of the same user for the same advertisement data already exists, the ad click / winning management server (ACAMS) is a reserve according to the click of the user Do not accumulate.

On the other hand, if the click information of the same user does not exist for the same advertisement data as a result of the determination of the ad click / winning management server ACAMS, the number of clicks for each advertisement is calculated and accumulated for each click of the corresponding advertisement. The accumulated amount is accumulated and the click information for each advertisement is stored.

In this state, the ad click / winning management server ACAMS determines whether the auction bidding time has arrived, and when the auction bidding time has arrived, the ad click / winning management server ACAMS determines the total auction accumulation amount. It divides by a fixed time unit (for example, a second or a minute), and displays the cumulative amount of money increase as the time passes.

While the cumulative amount increase is displayed, when the advertisement click / winning management server ACAMS receives a bid signal from one of the user terminals A1 to An, the user clicks on the same person advertisement by authenticating the account information of the corresponding user. Determines whether the number is greater than or equal to the preset clicks.

If the advertisement click / winning management server ACAMS determines that the number of advertisement clicks of the same user is smaller than the predetermined number of clicks, the winning of the user is cancelled.

On the other hand, when the ad click / winning management server ACAMS determines that the number of clicks on the same user is greater than or equal to the preset click number, the ad click / winning management server ACAMS accumulates at that time. The winnings are decided as winnings to be paid to the user, and the winnings of the corresponding round are deducted from the total accumulated winnings.

The ad click / winning management server ACAMS determines whether the auction time has ended, and if there is a remaining auction time, receives and calculates an advertisement data click signal from the user terminals A1 to An again. Returning to step 28, the total accumulated amount is changed accordingly.

If the auction time is over, the advertisement click / winning management server (ACAMS) is to pay the winnings to each winner.

On the other hand, in the case of Figure 5b is a flow chart illustrating a process for allowing non-members to bid in the auction through the system of the present invention, to induce non-members to join.

First, the advertisement click / winning management server ACAMS receives and registers advertisement data from advertiser terminals B1 to Bn, and announces auction bidding time and bidding conditions on the homepage where the advertisement data is interposed.

In this case, the bidding condition is a content that allows a user who clicks a plurality of advertisement data to participate in the auction, and when the same advertisement data is clicked two or more times, a cumulative amount is calculated by one click.

When the advertisement click / winning management server ACAMS receives the advertisement data information transmitted from the user terminals A1 to An and the click information, the advertisement click / winning management server ACAMS determines whether an account of the same user for the corresponding advertisement click information exists. . The account of a user includes all information that can recognize the user, such as ID, cookie information, IP, and MAC address.

If, as a result of the determination of the ad click / winning management server (ACAMS), if the click of the same user for the same advertisement data already exists, the ad click / winning management server (ACAMS) is a reserve according to the click of the user Do not accumulate.

On the other hand, if the click information of the same user does not exist for the same advertisement data as a result of the determination of the ad click / winning management server ACAMS, the number of clicks for each advertisement is calculated and accumulated for each click of the corresponding advertisement. The accumulated amount is accumulated and the click information for each advertisement is stored.

In this state, the ad click / winning management server ACAMS determines whether the auction bidding time has arrived, and when the auction bidding time has arrived, the ad click / winning management server ACAMS determines the total auction accumulation amount. It divides by a fixed time unit (for example, a second or a minute), and displays the cumulative amount of money increase as each time unit elapses.

While the cumulative amount increase is displayed, when the advertisement click / winning management server ACAMS receives a bid signal from one of the user terminals A1 to An, the user clicks on the same person advertisement by authenticating the account information of the corresponding user. Determines whether the number is greater than or equal to the preset clicks.

If the advertisement click / winning management server ACAMS determines that the number of advertisement clicks of the same user is smaller than the predetermined number of clicks, the winning of the user is cancelled.

On the other hand, when the ad click / winning management server ACAMS determines that the number of clicks on the same user is greater than or equal to the preset click number, the ad click / winning management server ACAMS accumulates at that time. The winnings are decided as winnings to be paid to the user, and the winnings of the corresponding round are deducted from the total accumulated winnings.

The ad click / winning management server ACAMS determines whether the auction time has ended, and if there is a remaining auction time, receives and calculates an advertisement data click signal from the user terminals A1 to An again. Returning to step 48, the total accumulated amount is changed accordingly.

If the auction time is over, the ad click / winning management server ACAMS determines whether the corresponding preliminary winner is a member through the member account received through the user terminals A1 to An and if the member is not a member. Count the wait time. When a predetermined time has elapsed, the Ad Click / Winning Management Server (ACAMS) determines whether the preliminary winner has registered as a member and cancels the winning of the corresponding user if the member does not join the member, and wins the corresponding round. The amount is added to the total cumulative amount.

On the other hand, if the preliminary winner has become a member for a predetermined time or is an existing member, the ad click / winning management server (ACAMS) determines the preliminary winner as the winner of the corresponding time and pays the winnings.

6A and 6B are flowcharts illustrating a winner selection process of the winning management system for online advertisements according to the first embodiment of the present invention.

First, the ad click / winning management server ACAMS determines whether an auction of a new round has started since the auction time has arrived. If a new auction is started, the advertisement click / winning management server ACAMS receives bid signals and user account information from the user terminals A1 to An.

The advertisement click / winning management server ACAMS accumulates and stores the bidder information for each bid order, extracts the bidder information generated the highest priority bidding signal, and determines the winner.

In this state, the advertisement click / winning management server ACAMS terminates the corresponding round and resets the accumulated amount information of the corresponding round while paying the accumulated amount of the round as a winnings.

In addition, the AMBS determines whether the auction time has ended and returns to the seventieth process in the presence of the remaining auction time.

FIG. 5B illustrates a process of selecting a winner different from FIG. 5A, and the advertisement click / winning management server ACAMS determines whether the auction of the new round has been started due to the arrival of the auction time. If a new auction is started, the advertisement click / winning management server ACAMS receives bid signals and user account information from the user terminals A1 to An.

The advertisement click / winning management server ACAMS stores the bidder information for each bid order and the cumulative amount information for each bid information in association.

In that state, the ad click / winning management server (ACAMS) determines whether a bid acceptance deadline of the corresponding time has arrived, and if the deadline arrives, the bid number of any order among the accumulated bid information of the corresponding round is reached. Designated as a winner.

In this state, the advertisement click / winning management server ACAMS terminates the corresponding round and resets the accumulated amount information of the corresponding round while paying the accumulated amount of the round as a winnings.

In addition, the ad click / winning management server ACAMS determines whether the auction time has ended and returns to the 80th process in the presence of the remaining auction time.

Hereinafter, a winning management system for online advertisements according to a second embodiment of the present invention will be described in detail with reference to the accompanying drawings.

7 is a diagram illustrating a homepage screen of a portal company implemented through a winning management system for online advertisements according to a second embodiment of the present invention.

Referring to this, the system for managing the winning of online advertisements according to the second embodiment of the present invention divides the accumulated amount of winnings per click for the advertisement data included in a specific portal or the entire homepage of a shopping mall, and performs integrated cumulative winning processing. At the same time, the individual cumulative winning processing for each advertisement data (or advertisement company homepage) is performed to activate user induction to individual advertisement data or advertisement company homepage.

That is, the system for managing the winning of online advertisements according to the second embodiment of the present invention is the system for managing the winning of online advertisements according to the second embodiment of the present invention by dividing the accumulated accumulation by users clicking on the advertisement data. Using the split reserves, a comprehensive integrated auction service will be conducted on the homepage of the company with the relevant advertising data, and at the same time, a separate auction will be conducted for each company that provides each advertising data using the remaining partial accumulated reserves. to provide.

The auction run time allows individual ad auctions to be carried out after the completion of the integrated auction service.

After the advertisement auction system as in the first embodiment is finished and the user selects the specific advertisement data from the homepage of the company interposing the advertisement data, the web browser of the user terminals A1 to An is displayed. The screen information of the sub page 30 as shown in FIG. 7 is output.

The sub page 30 is provided with an advertisement output window 32 for outputting the contents of the corresponding advertisement data, and at the top of the advertisement output window 32, auction bidding time information 38 for each advertiser and corresponding sites Reserve amount information 40 is output, respectively, at the bottom of the advertisement output window 32 is provided with the prize money information 34 and the auction bid button 36 is increased in proportion to the time elapsed by a predetermined time unit during the auction progress It is done.

Thus, as in the first embodiment, the user checks the auction winning prize information 34 posted on the sub-page 30 of the individual company output to the web browser through the terminals A1 to An and the auction at a specific time point. Click on the bid button 36 to receive the winnings.

On the other hand, the winning management system of online advertising according to the second embodiment of the present invention, the user can more conveniently output the sub-page of the individual advertising company, and register the specific advertising data as items of interest in order to participate in the auction for each company. The registration information is stored and managed for each user in the advertisement click / winning management server (ACAMS).

With reference to the accompanying drawings, the function and operation of the winning management system for online advertising according to the second embodiment of the present invention having the above-described configuration will be described in detail.

8A and 8B are flowcharts illustrating signal flows of a winning management system for online advertisements according to a second embodiment of the present invention.

First, the advertisement click / winning management server ACAMS receives and registers advertisement data from advertiser terminals B1 to Bn, and announces auction bid time and bidding conditions on the homepage where the advertisement data is interposed.

The bidding condition is that the winning processing is performed only for the user who clicks the advertisement data of the corresponding company when participating in the advertisement auction for each company.

When the advertisement click / winning management server ACAMS receives the advertisement data information transmitted from the user terminals A1 to An and the click information, the advertisement click / winning management server ACAMS determines whether an account of the same user for the corresponding advertisement click information exists. . The account of a user includes all information that can recognize the user, such as ID, cookie information, IP, and MAC address.

If, as a result of the determination of the ad click / winning management server (ACAMS), if the click of the same user for the same advertisement data already exists, the ad click / winning management server (ACAMS) is a reserve according to the click of the user Do not accumulate.

On the other hand, if there is no click information of the same user for the same advertisement data as a result of the determination of the ad click / winning management server ACAMS, the number of clicks for each advertisement is calculated and accumulated for each click of the corresponding advertisement. The amount is divided into the total advertising auction and the advertising auction for each company, integrated and accumulated, and the click information for each advertisement is stored.

In this state, the ad click / winning management server ACAMS determines whether the entire ad auction bidding time has arrived, and if the ad auction auction time has arrived, the ad click / winning management server ACAMS determines the entire The cumulative advertising auction amount is divided into predetermined time units (for example, seconds or minutes), and the cumulative amount increase is displayed as each time unit elapses. In other words, the total amount of the advertising auction is divided by the total advertising auction proceeding time to calculate and display the winning amount increase by time unit.

While the cumulative amount increase is displayed, when the advertisement click / winning management server ACAMS receives a bid signal from one of the user terminals A1 to An, the user is authenticated as a winner by authenticating the account information of the corresponding user. And pay the winnings.

The advertisement click / winning management server ACAMS determines whether the entire advertisement auction time is over, and if there is a remaining auction time, receives the advertisement data click signal from the user terminals A1 to An and calculates the result. The process then returns to step 98 while changing the total accumulated amount accordingly.

If the entire advertisement auction time is over, the advertisement click / winning management server ACAMS extracts the accumulated amount information for each advertisement data.

The advertisement click / winning management server ACAMS divides the accumulated amount for each advertisement into predetermined time units (for example, seconds or minutes), and displays the accumulated amount increase as each time unit elapses. That is, the accumulated amount accumulated for each advertisement is divided by the ad auction proceeding time to calculate and display the winning amount increase proportionally by time unit.

While the cumulative amount increase is displayed, when the advertisement click / winning management server ACAMS receives a bid signal from one of the user terminals A1 to An, the corresponding user receives the corresponding advertisement data through the user's account information. Determine if you have clicked on that date.

In other words, in order to be a winner of an individual auction for each advertisement, the corresponding advertisement information must be read on the corresponding date. This is not a condition limited to the winner but it is also possible to set it as a bidding condition.

If, as a result of the determination of the advertisement click / winning management server (ACAMS), if the user has not clicked the corresponding advertisement data on the date, the advertisement click / winning management server (ACAMS) performs a predetermined time count It is determined whether the corresponding advertisement is clicked during the set time, and if the advertisement is clicked, the winning prize is determined and the corresponding winning amount is subtracted from the cumulative winning amount, and if the advertisement is not clicked, the winner is cancelled.

In addition, if the user clicks the corresponding advertisement data on the corresponding date as a result of the determination of the advertisement click / winning management server (ACAMS), the winning amount at that time is determined, and the corresponding winning amount is deducted from the accumulated winning amount. do.

On the other hand, the ad click / winning management server (ACAMS) determines whether the corresponding individual advertising auction time is over, and if there is a remaining auction time again receives the advertising data click signal from the user terminal (A1 ~ An) It returns to step 109 while calculating and changing the total accumulated amount accordingly.

If the individual advertisement auction time is over, the advertisement click / winning management server ACAMS pays the winning prize to each winner.

Therefore, through this embodiment, the user accumulates and accumulates some of the reserves for which the user clicks on the advertisement data through the homepage of a specific portal company, accumulates them separately for each individual advertisement data, and proceeds with the entire advertisement auction. After the end of each advertising data (for each advertising site) can proceed to the individual advertising auction again, so a plurality of auction participation opportunities are given, the advertiser's position to actually output the advertising site or advertising information page It will be able to induce the user.

In this case, the individual ad auction for each advertisement site is not the advertisement click / winning management server (ACAMS), but the advertiser terminals B1 to Bn may be the subjects to proceed with individual advertisement auctions for each advertisement site. Do.

Hereinafter, a winning management system for online advertisements according to a third embodiment of the present invention will be described in detail with reference to the accompanying drawings.

9 is a diagram illustrating a homepage screen of a portal company implemented through a winning management system for online advertisements according to a third embodiment of the present invention.

Referring to this, the winning management system of the online advertisement according to the third embodiment of the present invention gives a participation time to participate in the winning auction of the accumulated amount according to the user's click on the advertisement, and participates in the winning auction service of the accumulated amount. It is a system to induce more advertisements by allowing the user's participation time to be controlled by the advertisement viewing number or advertisement viewing time.

That is, the winning management system of the online advertisement according to the third embodiment of the present invention provides a bidding time for each user to participate in an ad auction in order to provide more benefits to users who read more advertisement data than other users. It is a system to limit the number of advertisements read.

Therefore, when the user selects the specific advertisement data from the homepage of the company via the advertisement data through the online advertisement winning management system according to the third embodiment of the present invention, the web browser of the user terminals A1 to An The screen information of the sub page 42 as shown in FIG. 9 is output.

The sub-page 42 is provided with an advertisement output window 32 for outputting the contents of the corresponding advertisement data, and at the top of the advertisement output window 32, auction bidding time information 38 for each advertiser and corresponding sites The reserve amount information 44 is output, respectively, and the auction participation time information 46 for each user is displayed at the bottom of the advertisement output window 32 when the auction is in progress.

With reference to the accompanying drawings, the function and operation of the winning management system for online advertising according to the third embodiment of the present invention having the above-described configuration will be described in detail.

10 is a flowchart illustrating a signal flow of a system for managing a winning of online advertisements according to a third embodiment of the present invention.

First, the advertisement click / winning management server ACAMS receives and registers advertisement data from advertiser terminals B1 to Bn, and announces auction bidding time and bidding conditions on the homepage where the advertisement data is interposed.

The bidding condition is that the auction participation time for each user is limited when participating in the ad auction.

When the advertisement click / winning management server ACAMS receives the advertisement data information transmitted from the user terminals A1 to An and the click information, the advertisement click / winning management server ACAMS determines whether an account of the same user for the corresponding advertisement click information exists. . The account of a user includes all information that can recognize the user, such as ID, cookie information, IP, and MAC address.

If, as a result of the determination of the ad click / winning management server (ACAMS), if the click of the same user for the same advertisement data already exists, the ad click / winning management server (ACAMS) is a reserve according to the click of the user Do not accumulate.

On the other hand, if the click information of the same user does not exist for the same advertisement data, as a result of the determination of the ad click / winning management server (ACAMS), the accumulated accumulation amount for each advertisement to the total cumulative accumulation amount, and the corresponding Auction participation time is given to each individual by extracting auction time information for each advertisement.

At this time, the auction participation time provided by the advertisement click / winning management server (ACAMS) is different for each advertisement, so that the auction participation time may be differentially provided by the selection of the advertiser. The video advertisement may be provided for 5 seconds, the video advertisement for 10 seconds, or the like.

Therefore, the advertisement click / winning management server ACAMS stores the auction participation time information for each advertisement data for each user who read the advertisement data.

In this state, the ad click / winning management server ACAMS determines whether the ad auction bidding time has arrived, and when the ad auction bidding time has arrived, the ad click / winning management server ACAMS is integrated and accumulated. The cumulative advertising auction amount is divided into predetermined time units (for example, seconds or minutes), and the cumulative amount increase is displayed as each time unit elapses. In other words, the accumulated amount of the advertising auction is divided by the ad auction proceeding time to calculate and display the amount of increase in winnings for each unit of time.

While the cumulative amount increase is displayed, when the advertisement click / winning management server ACAMS receives a bid signal from one of the user terminals A1 to An, it authenticates the user's account information and participates in the auction provided to the user. It is determined whether or not the bid signal received within the time.

If the advertisement click / winning management server ACAMS receives the bid signal transmitted from the user terminals A1 to An when the auction participation time provided to the corresponding user is exceeded, the advertisement click / winning management The server ACAMS cancels the winning bidder.

On the contrary, if the advertisement click / winning management server ACAMS receives the bid signal transmitted from the user terminals A1 to An within the auction participation time provided to the corresponding user, the advertisement click / winning management server ACAMS. ) Confirms the bidder as the winner and pays the winnings.

The advertisement click / winning management server ACAMS determines whether the advertisement auction time has ended, and if there is a remaining auction time, receives the advertisement data click signal from the user terminals A1 to An and calculates it. The process returns to step 129 while changing the total accumulated amount.

Hereinafter, a winning management system for online advertisements according to a fourth embodiment of the present invention will be described in detail with reference to the accompanying drawings.

According to a fourth embodiment of the present invention, a system for managing a winning of an online advertisement performs a winning auction service of a cumulative amount within a maximum winning amount set in advance by a server or a maximum winning amount determined by a recommendation of users. If you purchase a product of the maximum winning amount at the time of winning, it is a system to activate the shopping for the advertiser's product by granting a discount as much as the winning amount.

In other words, the winning management system for online advertisements according to the fourth embodiment of the present invention is to ensure that the winning amount of the winning amount is less than the maximum winning amount, while the maximum winning amount is determined in advance during the ad auction, and the paid winning amount is registered as a member company. It is a system that allows the advertiser's payments to be used in the advertiser's shopping by allowing the advertisers to use the winnings together with cash when purchasing a product having the same price as the maximum winning amount.

11A and 11B are flowcharts illustrating signal flows of a winning management system for online advertisements according to a fourth embodiment of the present invention.

First, referring to FIG. 11A, the advertisement click / winning management server ACAMS receives and registers advertisement data from advertiser terminals B1 to Bn, and registers auction bid time and maximum winnings information on the homepage where the advertisement data is placed. Fear by setting registration.

When the advertisement click / winning management server ACAMS receives the advertisement data information transmitted from the user terminals A1 to An and the click information, the advertisement click / winning management server ACAMS accumulates the accumulated amount of each advertisement in the total accumulated accumulation amount.

In this state, the ad click / winning management server ACAMS determines whether the ad auction bidding time has arrived, and when the ad auction bidding time has arrived, the ad click / winning management server ACAMS is integrated and accumulated. The ad auction cumulative amount is divided into predetermined time units (for example, seconds or minutes), and the cumulative amount increase is displayed as each time unit elapses. That is, the accumulated amount of the advertising auction is divided by the ad auction proceeding time to calculate and display the increase in winnings for each unit of time.

While the accumulated amount increase is displayed, when the advertisement click / winning management server ACAMS receives a bid signal from one of the user terminals A1 to An, the bidder is confirmed as a winner by authenticating the account information of the corresponding user. The prize money shall be processed in the form of a discount voucher that can be used to purchase a prize of the same price as the maximum winning amount.

The advertisement click / winning management server ACAMS resets the winnings information of the corresponding round, determines whether the advertisement auction time has ended, and if there is a remaining auction time, the user clicks again from the user terminals A1 to An. The advertisement data click signal is received and calculated, and the process returns to step 144 while changing the total accumulated amount.

Referring to FIG. 11B, the advertisement click / winning management server ACAMS receives and registers advertisement data from the advertiser terminals B1 to Bn, and receives a challenge amount recommendation signal from the user terminals A1 to An for a predetermined time. Receive.

In addition, the AMBS determines whether the completion time for the recommendation of the challenge amount has arrived, and sets and registers the challenge amount having the most recommendation number along with the advertisement auction time information on the homepage where the advertisement data is placed. Fear.

When the advertisement click / winning management server ACAMS receives the advertisement data information transmitted from the user terminals A1 to An and the click information, the advertisement click / winning management server ACAMS accumulates the accumulated amount for each advertisement in the total accumulated accumulation amount.

In this state, the ad click / winning management server ACAMS determines whether the ad auction bidding time has arrived, and when the ad auction bidding time has arrived, the ad click / winning management server ACAMS is integrated and accumulated. The cumulative advertising auction amount is divided into predetermined time units (for example, seconds or minutes), and the cumulative amount increase is displayed as each time unit elapses. That is, the accumulated amount of the advertising auction is divided by the ad auction proceeding time to calculate and display the increase in winnings for each unit of time.

While the accumulated amount increase is displayed, when the advertisement click / winning management server ACAMS receives a bid signal from one of the user terminals A1 to An, the bidder is confirmed as a winner by authenticating the account information of the corresponding user. The prize money shall be processed in the form of a discount voucher that can be used to purchase a prize of the same price as the maximum winning amount.

The advertisement click / winning management server ACAMS resets the winnings information of the corresponding round, determines whether the advertisement auction time has ended, and if there is a remaining auction time, the user clicks again from the user terminals A1 to An. The advertisement data click signal is received and calculated, and the process returns to step 166 while changing the total accumulated amount.

Hereinafter, a winning management system for online advertisements according to a fifth embodiment of the present invention will be described in detail with reference to the accompanying drawings.

12 is a schematic diagram showing the configuration of a winning management system for online advertising according to a fifth embodiment of the present invention.

Referring to this, the winning management system of the online advertisement according to the fifth embodiment of the present invention outputs the advertisement data for participating in the winning auction service of the accumulated amount to the corresponding user's mobile phone through the wireless Internet by the user's mobile phone authentication. It is a system to freely earn auction participation time to participate in the winning auction service of the accumulated amount.

That is, since the winning management system of the online advertisement according to the fifth embodiment of the present invention has to read the advertisement data in order for the user to participate in the auction of the advertisement, the advertisement data can be easily read through the user's mobile phone, and the reading information is read. It is a system that can be managed by a server.

To this end, in the winning management system for online advertising according to the fifth embodiment of the present invention, the advertiser terminal (B1 to Bn) for registering the advertising data in the server, transferring the advertising cost per click, and providing the member information registered in the server. Is provided.

In a system for managing online advertisements according to a fifth embodiment of the present invention, the advertisement data registered in the server is read, and the cumulative winnings information increased in proportion to the time passed in the preset advertisement winning auction bidding time period, and the specific winnings In order to generate a bid signal for a communication module such as a modem is provided inside, the user terminal (A1 ~ An) equipped with a web browser is provided, and the authentication signal from the advertisement click / winning management server (ACAMS) User mobile phone which receives and generates wireless internet callback setting request signal, receives and reads advertisement data from advertisement click / winning management server (ACAMS) and automatically transmits the reading information to advertisement click / winning management server (ACAMS). C1 to Cn) are provided.

The winning management system for online advertisements according to the fifth embodiment of the present invention receives and registers advertisement data from advertiser terminals B1 to Bn, and receives advertisements from the user terminals A1 to An and mobile phones C1 to Cn. Receives the data view signal and calculates the advertising cost, and accumulates the advertising cost and accumulates and outputs the accumulated amount information in proportion to the passage of time when a specific time period arrives, and outputs a bid signal for the specific accumulated amount to the user terminal (A1). A), an advertisement click / winning management server (ACAMS) is provided which selects the corresponding user as a winner, processes the winnings, and executes the accumulation of the next winning prize.

Inside the advertisement click / win management server ACAMS, a web server WBS and a user cell phone C1 to Cn performing web communication with the advertiser terminals B1 to Bn and the user terminals A1 to An are included. A WAP server (WAPS) for performing wireless data communication is provided.

Meanwhile, when the advertisement click / winning management server ACAMS receives a bid signal for a specific cumulative amount from the user terminals A1 to An and the mobile phones C1 to Cn, a predetermined number of advertisement data registered by the corresponding user are received. It is set in advance so as to determine whether or not the user clicked on the above, and to select a winner.

Also, the advertisement click / winning management server ACAMS receives and stores the IP address or MAC address of the user terminals A1 to An, cookie information, or phone number information from the user mobile phones C1 to Cn, and compares them. Thus, when the same user views the same advertisement data many times, the same user is set in advance so as to process the advertisement data as viewed once.

Meanwhile, the present invention is linked with the advertisement click / win management server (ACAMS), and various company servers (not shown) including advertisement data received from the advertisement click / win management server (ACAMS) on a homepage are provided. Since the advertisement data intervening server is a company server such as a general portal, detailed description thereof will be omitted.

With reference to the accompanying drawings, the function and operation of the winning management system for online advertising according to the fifth embodiment of the present invention having the above-described configuration will be described in detail.

FIG. 13 is a flowchart illustrating a signal flow of a winning management system for online advertisements according to a fifth embodiment of the present invention.

First, in the case of Figure 13 will be described only the signal flow made through the user mobile phone (C1 ~ Cn) of the signal flow of the winning management system of online advertising according to a fifth embodiment of the present invention.

The advertisement click / winning management server ACAMS receives the advertisement data from the advertiser terminals B1 to Bn and registers the received advertisement data from the user's mobile phones C1 to Cn. Register and authenticate the number.

In this state, the advertisement click / winning management server ACAMS transmits callback URL information to the user mobile phones C1 to Cn. Then, the user mobile phone (C1 ~ Cn) receives the callback URL and outputs the screen, and when the user accesses the wireless Internet and selects the callback URL, the advertisement click / winning management server (address) of the URL ( ACAMS), the advertisement click / winning management server ACAMS extracts the advertisement data set in advance in the corresponding URL, and transmits the advertisement data to the user mobile phones C1 to Cn for output.

At this time, the callback URL is registered with the address of the server for connecting to a specific server through the wireless Internet, and the specific file (advertisement data file) information.

Accordingly, the advertisement click / winning management server ACAMS registers auction participation time information and user information provided in exchange for viewing of advertisement data transmitted to the user mobile phones C1 to Cn, and accumulates all the reserves for each advertisement. Accumulate cumulatively to the accumulated reserves.

In this state, the ad click / winning management server ACAMS determines whether the ad auction bidding time has arrived, and when the ad auction bidding time has arrived, the ad click / winning management server ACAMS is integrated and accumulated. The cumulative advertising auction amount is divided into predetermined time units (for example, seconds or minutes), and the cumulative amount increase is displayed as each time unit elapses. That is, the accumulated amount of the advertising auction is divided by the ad auction proceeding time to calculate and display the increase in winnings for each unit of time.

While the accumulated amount increase is displayed, the advertisement click / winning management server ACAMS receives the bid signal from one of the user terminals A1 to An or the user cell phones C1 to Cn. The authentication determines whether the bid signal received within the auction participation time provided to the user.

If the advertisement click / winning management server ACAMS receives a bid signal transmitted from the user terminal A1 to An or the user mobile phone C1 to Cn when the auction participation time provided to the corresponding user is exceeded. If so, the advertisement click / winning management server (ACAMS) will cancel the winning bid of the bidder.

On the contrary, if the advertisement click / winning management server ACAMS receives the bid signal transmitted from the user terminals A1 to An within the auction participation time provided to the corresponding user, the advertisement click / winning management server ACAMS. ) Confirms the bidder as the winner and pays the winnings.

The advertisement click / winning management server ACAMS determines whether the advertisement auction time has ended, and if there is a remaining auction time, receives the advertisement data click signal from the user terminals A1 to An and calculates it. Returning to step 188, the total accumulated amount is changed accordingly.

Hereinafter, a winning management system for online advertisements according to a sixth embodiment of the present invention will be described in detail with reference to the accompanying drawings.

14A and 14B illustrate a homepage screen of a portal company implemented through a winning management system for online advertisements according to a sixth embodiment of the present invention.

Referring to this, the system for managing a winning of an online advertisement according to a sixth embodiment of the present invention accumulates in a specific search term among a plurality of similar search terms linked in advance so that the search term may be outputted by a specific search term input in a search term input window. Entering a specific search query by displaying the time reserve information that can participate in the winning auction service, and outputting the search result while providing a predetermined auction participation time to the corresponding user when selecting / entering the relevant search term where the time reserve information is displayed. It is a system to output specific advertisements as search results through this.

That is, although the winning management system of the online advertisement according to the sixth embodiment of the present invention similarly provides the advertisement auction service of another embodiment, it does not provide auction participation benefit to the user who directly reads the advertisement data, When entering a search query, the auction participation time information is displayed on some of the similar search terms displayed in the search box in addition to the user input search term, and the auction participation time is provided when the search is executed by entering the induced search term. It is a system.

In short, like other embodiments, in order to participate in an ad auction, the user is provided with a time to view the advertisement data and participate in the ad auction. You will be given time to participate in the auction.

At this time, it is preferable to display a separate sign or character indicating that the specific search word among the similar search words displayed in the search word window indicates a search word for providing an advertisement auction participation time.

Therefore, the search portal homepage 50 constructed in support of the winning advertisement management system for online advertisements according to the sixth embodiment of the present invention is provided with a search box 52, which is input by a user. The search word 54 is input.

When a user inputs a search word in the search box 52, a plurality of similar search words 56 registered and supported in the search portal are generally output in the search window 52. In the present invention, including a search term 58 to click on a specific search word from the similar search word output in the search box 52, and to display the information or information to inform the user that it is possible to accumulate auction time.

In this case, the induced search word 58 may be a search word similar to the search word 54 input by the user, or may be a search word that is not similar at all.

If the user selects the induced search term 58 and inputs it into the search box 52 and clicks the search button, various search result information 60 as shown in FIG. 14B is outputted. The search result information 60 is advertisement company information that pays a predetermined advertising amount such as a sponsored link and a power link to the search portal.

Accordingly, the present invention receives a predetermined fee for activating the exposure of the search result information from the advertiser of the advertisement information published in the search result information 60, and pays the winnings of the advertising auction with the corresponding resources.

The function and operation of the winning management system for online advertisements according to the sixth embodiment of the present invention having the above-described configuration will be described in detail with reference to the accompanying drawings.

15 is a flowchart illustrating a signal flow of a system for managing winning of online advertisements according to a sixth embodiment of the present invention.

First, the ad click / winning management server ACAMS receives the registration request for the induced search cost for a specific search word and the specific search portal information from the advertiser terminals B1 to Bn, and receives the induced search word from the search portal server. Register auction time display information.

In this state, the search portal server determines whether a specific search word is input to the search box, extracts the induced search word information previously built in the DB in association with the search word, and outputs the search word to the search box.

In addition, the search portal server determines whether a signal for selecting / inputting a search term capable of earning an auction time is received from the user terminals A1 to An, and a signal for selecting / inputting a search term for earning an auction time is received. If so, the search result data is transmitted to the user terminals A1 to An.

In addition, the search portal server transmits the advertisement auction participation time accumulation information for each user to the advertisement click / winning management server (ACAMS), and the advertisement click / winning management server (ACAMS) accumulates the participation time for advertisement auction for each user. The information is updated and the accumulated amount of each advertisement is accumulated and accumulated in the total accumulated amount.

In this state, the ad click / winning management server ACAMS determines whether the ad auction bidding time has arrived, and when the ad auction bidding time has arrived, the ad click / winning management server ACAMS is integrated and accumulated. The cumulative advertising auction amount is divided into predetermined time units (for example, seconds or minutes), and the cumulative amount increase is displayed as each time unit elapses. That is, the accumulated amount of the advertising auction is divided by the ad auction proceeding time to calculate and display the increase in winnings for each unit of time.

While the cumulative amount increase is displayed, when the advertisement click / winning management server ACAMS receives a bid signal from one of the user terminals A1 to An, it authenticates the user's account information and participates in the auction provided to the user. It is determined whether or not the bid signal received within the time.

If the advertisement click / winning management server ACAMS receives a bid signal transmitted from the user terminals A1 to An when the auction participation time provided to the corresponding user is exceeded, the advertisement click / winning The management server ACAMS cancels the winning bidder.

On the contrary, if the advertisement click / winning management server ACAMS receives the bid signal transmitted from the user terminals A1 to An within the auction participation time provided to the corresponding user, the advertisement click / winning management server ACAMS. ) Confirms the bidder as the winner and pays the winnings.

The advertisement click / winning management server ACAMS determines whether the advertisement auction time has ended, and if there is a remaining auction time, receives the advertisement data click signal from the user terminals A1 to An and calculates it. Returning to step 209, the total accumulated amount is changed accordingly.

On the other hand, the winning management system and method of online advertising according to an embodiment of the present invention is not limited to the above embodiments, but various modifications can be made without departing from the technical gist thereof.

As described above, the system and method for managing a winning of an online advertisement according to the present invention accumulate and accumulate accumulated advertisement viewing charges given by a plurality of users so that the winnings are divided and increased per second in a predetermined auction time period so that the user clicks. Only a plurality of rounds of auctions can be made to secure the winnings accumulated until the click point, providing the user with a higher price for the advertisement, and activating the advertisement. In addition, it is possible to induce non-members to join, and by limiting the auction participation time according to the number of advertisements, types of advertisements, or the desires of the advertisers, it is possible to transmit a target advertisement, and have the advantage of actively inducing the advertisements. In addition, a separate cumulative amount can be provided as a winning prize for each individual advertisement, so that individual advertisements can be viewed or visited to the advertiser's site, and the advertisement data for providing auction participation time can be viewed on a mobile phone. Since it can provide a number of advertising data can be transmitted to a mobile phone by the user's consent.

Claims (27)

Advertiser terminals B1 to Bn for registering advertisement data in a server, transferring advertisement cost per click, and receiving member information registered in the server; In order to view the advertisement data registered in the server, to check the cumulative winning information that is increased in proportion to the time passed in the preset time of the advertisement winning auction bidding, and to generate a bid signal for a specific winning, there is a communication module such as a modem inside A user terminal A1 to An provided with a web browser; Receives and registers advertising data from the advertiser terminals B1 to Bn, receives advertising data reading signals from the user terminals A1 to An, calculates advertising costs, accumulates the advertising costs, and arrives at a specific time period. Accumulate and output cumulative amount information in proportion to the passage of time, receive a bid signal for a specific cumulative amount from the user terminals (A1 to An), select the corresponding user as a winner, process the prize money, and win the next round. An ad click / winning management server (ACAMS) configured to execute accumulation; It is linked with the advertisement click / win management server (ACAMS), and includes an advertisement data insertion server for interposing the advertisement data received from the advertisement click / winning management server (ACAMS) on the homepage, The advertisement click / winning management server ACAMS stores the IP address or MAC address of the user terminals A1 to An, cookie information, and compares the previously read user terminal information for each advertisement data so that the same user can obtain the same advertisement data. In case of reading a plurality of times, a winning management system for an online advertisement, which is set in advance to process the advertisement data as viewed once. The web server (WBS) of claim 1, wherein a web server for performing web communication with the advertiser terminals B1 to Bn and the user terminals A1 to An is provided inside the advertisement click / win management server ACAMS. Winning management system of online advertising, characterized in that there is. According to claim 1, When the advertisement click / win management server (ACAMS) receives a bid signal for a specific cumulative amount from the user terminal (A1 ~ An), the user clicks a certain number or more of the registered advertisement data Winning management system of the online advertising, characterized in that it is set in advance to determine whether the user is a winner. delete The method of claim 1, wherein the advertisement click / winning management server (ACAMS) is preset to select a user of an arbitrary click order as a winner, not a user who clicks the bid button first when selecting a winner. Winning management system of the online advertising, characterized in that it is also possible to be set to extract randomly for each round. The homepage of the advertisement data interpolation server is provided with a plurality of advertisement data, and a plurality of advertisements are divided by a plurality of users to read the advertisement data and divided into pre-set auction times. Information on the amount of winnings that can be displayed to increase; The auction bidding button provided on the side of the information on the amount of winnings is a winning management system for online advertising, characterized in that displayed. The advertisement click / win management server ACAMS receives advertisement data from the advertiser terminals B1 to Bn therein, and receives an advertisement click signal from the user terminals A1 to An. A communication module providing cumulative winnings information in auction time zone and receiving a bid signal from a user terminal; A member / advertiser information manager for registering and authenticating member information and advertiser information; An advertisement data registration manager configured to register and manage advertisement data received from the advertiser terminals B1 to Bn; An advertisement click count calculating unit configured to receive and manage member information and click information for each advertisement from various company servers including advertisement data on a homepage; A cumulative amount management unit linked with the advertisement click count calculating unit 16 to accumulate and manage advertisement costs for each advertisement / click number; An auction time arrives, the cumulative winnings of each round change over time, and if the winnings are selected, the hourly winnings change / update management unit resets the winnings of the corresponding rounds; A member IP management unit that stores and manages member IP or MAC addresses and cookie information to prevent duplicate clicks on advertisement data and duplicate winnings of daily auctions; An advertisement cost calculating unit for calculating an advertisement cost by calculating a click signal for each advertisement data received from the user terminals A1 to An; A member / advertiser DB for registering member information and advertiser information; An advertisement data DB for storing advertisement data received from the advertiser terminals B1 to Bn; A click count calculation DB for receiving and storing the advertisement information and the member information and the click information for each advertisement from the various company servers on the homepage; A cumulative amount / winning change DB for accumulating and storing advertisement costs for each advertisement / click number; A member IP DB for storing a member's IP or MAC address and cookie information in order to prevent duplicate clicks of advertisement data and duplicate winning of daily auctions; An advertisement cost settlement DB for storing advertisement cost information by calculating a click signal for each advertisement data received from the user terminals A1 to An; Receives and registers advertisement data from advertiser terminals B1 to Bn, receives advertisement data reading signal from user terminals A1 to An, controls advertisement costs to be settled, accumulates the advertising costs in real time, and auction time. Judge whether or not to arrive, and accumulate the winnings in proportion to the passage of time, receive a selection signal for a specific winning amount from the user terminals A1 to An, select the user as the winner, and pay the winnings; And a control unit configured to control to execute the accumulation of winnings for the next round. The method of claim 1, wherein the total accumulated amount accumulated due to the user's click on the advertisement is divided on the homepage of the advertisement data interpolation server, and the accumulated amount information for separately displaying the accumulated amount information for the individual advertisement auction for each advertisement site is provided. It is displayed for each advertising site, the winning management system of the online advertising, characterized in that the information on the ad auction progress time for each advertising site is displayed. A first step of the advertisement click / winning management server ACAMS receiving and registering advertisement data from the advertiser terminals B1 to Bn; A second process of promulgating the auction bidding time on the homepage of the company in which the advertisement data is interposed; A third step of the advertisement click / winning management server ACAMS receiving the advertisement data information and the click information transmitted from the user terminals A1 to An and calculating the number of clicks for each advertisement; A fourth step of integrally accumulating the accumulated amount for each click of the corresponding advertisement; A fifth step of determining whether an auction bidding time has arrived by the ACAMS; When the auction bid time arrives, the AMBS divides the total auction accumulation amount by a predetermined time unit (seconds or minutes), and displays the cumulative amount increase as each time unit elapses. The sixth process; A seventh step in which the advertisement click / winning management server ACAMS receives a bid signal from any of the user terminals A1 to An while the accumulated amount increase is displayed; An eighth step of determining, by the advertisement click / winning management server (ACAMS), a winning prize to be paid to the bidder at the time; A ninth step of deducting the winning prize from the total accumulated winning amount; A tenth step of determining whether the auction time has expired by the advertisement click / winning management server ACAMS; If the auction time is over, the advertising click / winning management server (ACAMS) is a winning management method of the online advertising, characterized in that the process of payment of the winnings to the winner of each round. The method of claim 9, wherein the seventh step is that the advertisement click / winning management server ACAMS receives the click signal and user information transmitted from each of the user terminals A1 to An and accumulates them sequentially in a DB. Winning management method of the online advertising, characterized in that further comprising the step of selecting the winner as the winner. 10. The method of claim 9, wherein the third step is performed when the advertisement click / winning management server ACAMS receives the advertisement data information and the click information transmitted from the user terminals A1 to An. Determining whether an account (ID or cookie information, IP, MAC address) of the same user exists for the information; If a click of the same user already exists for the same advertisement data, the ad click / winning management server (ACAMS) is characterized in that the process further does not accumulate the accumulated credit according to the click of the user online How to manage your winnings. 10. The method of claim 9, further comprising: authenticating the account information of the corresponding user between the seventh and eighth steps to determine whether the number of clicks on the same advertisements of the user is greater than or equal to a predetermined number of clicks; Canceling the winning of the corresponding user when the number of clicks on the advertisement of the same user is smaller than the predetermined number of clicks; As a result of the determination of the Ad Click / Winning Management Server (ACAMS), if the number of advertisement clicks of the same user is greater than or equal to the preset click number, the online advertisement further comprises a step of determining the corresponding user as a winner. How to manage your winnings. 10. The method of claim 9, wherein the eleventh step comprises: determining whether the corresponding user is a member through the member account received through the user terminal A1 to An by the advertisement click / winning management server ACAMS; Counting waiting time if not a member; Determining whether the corresponding user has registered as a member at a predetermined time elapsed; If the member does not subscribe to the process of canceling the winning of the user; Adding the winning amount of the round to the total accumulated amount; If the user has been a member for a certain time or is an existing member, the ad click / winning management server (ACAMS) further comprises a process of determining the user as the winner of the corresponding round and paying the winnings. How to manage your winnings online. 10. The method of claim 9, wherein the eighth step comprises: accumulating and storing bidder information for each bid order by the advertisement click / winning management server (ACAMS); Extracting the bidder information generating the highest priority bidding signal and determining the winner as a winner; The advertisement click / winning management server (ACAMS) further comprises the step of resetting the cumulative amount information of the corresponding time, paying the accumulated amount of the respective times the end of the respective times and the winning amount of the winnings. A first step of the advertisement click / winning management server ACAMS receiving and registering advertisement data from the advertiser terminals B1 to Bn; A second step of promulgating the entire advertisement auction and the individual advertisement auction bidding time for each advertisement site on the homepage of the company in which the advertisement data is interposed; A third step of the advertisement click / winning management server ACAMS receiving the advertisement data information and the click information transmitted from the user terminals A1 to An and calculating the number of clicks for each advertisement; A fourth step of dividing and accumulating the accumulated amount for each click of the corresponding advertisement into an integrated advertising auction and an accumulation amount of advertising auction for each advertisement site; A fifth step of determining, by the ACAMS, whether an integrated auction auction time has arrived; If the integrated ad auction bid time arrives, the ad click / winning management server (ACAMS) divides the total auction cumulative amount into a predetermined time unit (seconds or minutes), and accumulates the cumulative amount increase as the time passes. Displaying a sixth step; A seventh step in which the advertisement click / winning management server ACAMS receives a bid signal from any of the user terminals A1 to An while the accumulated amount increase is displayed; An eighth step of the advertisement click / winning management server (ACAMS) processing payment of the winning prize to each winner; A ninth step of deducting the winning prize from the total accumulated winning amount; A tenth step of determining, by the advertisement click / winning management server ACAMS, whether the entire auction time has expired; An eleventh step of extracting the accumulated amount information accumulated for each advertisement data by the advertisement click / winning management server ACAMS if the entire advertisement auction time is over; A twelve step of dividing the cumulative amount for each advertisement into predetermined time units (for example, seconds or minutes) and displaying an increase in the cumulative amount of money as each time unit elapses; A thirteenth step wherein the advertisement click / winning management server ACAMS receives a bid signal from any one of the user terminals A1 to An; A fourteenth step of deducting the winning amount from the cumulative winning amount; A fifteenth step, wherein the advertisement click / winning management server ACAMS determines whether the respective advertisement auction time has ended; If the individual advertisement auction time is over, the advertisement click / winning management server (ACAMS) is a 16th process of winning the online advertising, characterized in that the process of payment of the winnings to each winner. The method of claim 15, wherein the thirteenth process includes: a user who can generate a bid signal by participating in an individual auction for each advertisement, is limited to a user who reads the corresponding advertisement information on a corresponding date. . The method of claim 15, wherein the thirteenth step comprises: determining whether the user has clicked on the corresponding advertisement data on the corresponding date through account information of the corresponding user; If the user has not clicked the corresponding advertisement data on the corresponding date, determining whether the advertisement click / winning management server ACAMS performs a predetermined time count and clicks on the corresponding advertisement for a set time; If the advertisement is clicked, determining the winning amount and deducting the winning amount from the accumulated winning amount; Canceling the winner if the advertisement is not clicked; If the user clicks on the corresponding advertisement data on the corresponding date, as a result of the determination of the advertisement click / winning management server (ACAMS), the winning management of the online advertisement, further comprising the step of determining the winning amount at that time. Way. A first step of the advertisement click / winning management server ACAMS receiving and registering advertisement data from the advertiser terminals B1 to Bn; A second step of promulgating the auction bidding time and bidding conditions on the homepage where the advertisement data is placed; A third step of receiving, by the advertisement click / winning management server ACAMS, advertisement data information transmitted from the user terminals A1 to An and the click information thereof; A fourth step of integrating and accumulating the reserves for each advertisement in the total accumulated reserve amount, extracting auction time information for each advertisement, and granting auction participation time for each individual; A fifth step of determining whether an ad auction bidding time is reached by the ACAMS; When the ad auction bid time arrives, the advertisement click / winning management server (ACAMS) divides the accumulated cumulative ad auction amount by a predetermined time unit, and displays a cumulative amount increase as each time unit passes. 6 courses; While the cumulative amount increase is displayed, the advertisement click / winning management server ACAMS determines a user terminal A1 to An from which a bid signal is received; An eighth step of determining whether the bid signal received within the auction participation time provided to the user by authenticating the account information of the user; When the bid signal transmitted from the user terminals A1 to An is received while the auction participation time provided to the corresponding user is exceeded, the advertisement click / winning management server ACAMS cancels the bidding of the bidder. The ninth process; A tenth step of determining a bidder as a winner and processing a payout if the bid signal is received by the advertisement click / winning management server ACAMS within the auction participation time provided to the corresponding user; The ad click / winning management server ACAMS determines whether the ad auction time has ended, and if there is a remaining auction time, receives and calculates an advertisement data click signal from the user terminals A1 to An and calculates accordingly. The method of managing the winning of online advertising, comprising the eleventh process of proceeding the next auction while changing the total accumulated amount. 19. The method of claim 18, wherein the fourth process is that the auction participation time provided by the advertisement click / winning management server (ACAMS) provides auction participation time differently by the advertiser's selection, and by the type of advertisement data. The method of claim management of online advertising, further comprising the process of providing a differentiated auction participation time. A first step of the advertisement click / winning management server ACAMS receiving and registering advertisement data from the advertiser terminals B1 to Bn; A second step of setting and registering the auction bid time and the maximum winnings information on the homepage where the advertisement data is placed; A third step of determining, by the advertisement click / winning management server ACAMS, whether advertisement data information transmitted from the user terminals A1 to An and the click information are received; A fourth step of integrating and accumulating the accumulated amount of each advertisement into the total accumulated amount; A fifth step of determining, by the advertisement click / winning management server (ACAMS), whether an ad auction bidding time has arrived; When the ad auction bid time arrives, the ACAMS divides the accumulated cumulative ad auction amount into a predetermined time unit (seconds / minutes), and accumulates the amount of time as the time passes. A sixth process of displaying the increase amount; A seventh step in which the advertisement click / winning management server ACAMS receives a bid signal from any of the user terminals A1 to An while the accumulated amount increase is displayed; An eighth process of authenticating the user's account information and confirming the bidder as the winner and processing the payment in the form of a discount coupon that can be used to purchase a product having a price equal to a predetermined maximum winning amount; A ninth step of the advertisement click / winning management server ACAMS resetting the winning information of the corresponding round; A tenth step of determining whether the advertisement auction time has ended; If there is a remaining auction time, the eleventh process of receiving the advertisement data click signal from the user terminal (A1 ~ An) and calculating and changing the total cumulative amount accordingly, proceeds with the next auction How to manage the winning of online advertising. 21. The method of claim 20, wherein the second process includes: receiving, by the ACAMS, a challenge amount recommendation signal from the user terminals A1 to An for a preset time; Determining whether the advertisement click / winning management server ACAMS has reached the completion time for the recommendation of the challenge amount; And registering the challenge amount having the largest number of recommendations together with the advertisement auction time information on the homepage on which the advertisement data is inserted. Advertiser terminals B1 to Bn for registering advertisement data in a server, transferring advertisement cost per click, and receiving member information registered in the server; In order to view the advertisement data registered in the server, to check the cumulative winning information that is increased in proportion to the time passed in the preset time of the advertisement winning auction bidding, and to generate a bid signal for a specific winning, there is a communication module such as a modem inside A user terminal A1 to An provided with a web browser; Receives the authentication signal from the advertisement click / winning management server (ACAMS) to generate the wireless Internet callback setting request signal, receives the advertisement data from the advertisement click / winning management server (ACAMS), and reads the advertisement information. A user cell phone C1 to Cn which automatically transmits to the winning management server ACAMS; Receives and registers advertising data from advertiser terminals B1-Bn, receives advertising data reading signals from user terminals A1-An and user mobile phones C1-Cn, calculates advertising costs, and adjusts the advertising costs. Cumulative amount information is accumulated and output in proportion to time elapsed when a specific time period arrives, and a bid signal for a specific accumulated amount is received from the user terminals A1 to An, and the corresponding user is selected as a winner and the prize money is paid. An ad click / winning management server (ACAMS) which processes and executes the accumulation of winnings for the next round; A web server (WBS) and a user mobile phone (C1∼), which are provided inside the advertisement click / winning management server (ACAMS) and perform web communication with the advertiser terminals B1 to Bn and the user terminals A1 to An. A swap server (WAPS) for performing wireless data communication through Cn); It is linked with the advertisement click / win management server (ACAMS), the advertisement data interception server for interposing the advertisement data received from the advertisement click / winning management server (ACAMS) on the homepage is configured to include Winning Management System. A first step of using the system of claim 22, wherein the advertisement click / winning management server receives the advertisement data from the advertiser terminals B1 to Bn and registers the advertisement data; A second step of receiving a mobile phone number registration request signal for receiving an advertisement from the user mobile phones C1 to Cn and registering and authenticating the corresponding mobile phone number; A third step of the advertisement click / winning management server ACAMS transmitting callback URL information to the user mobile phones C1 to Cn; When the corresponding callback URL is selected in the user mobile phones C1 to Cn, the user clicks on the advertisement click / winning management server ACAMS, which is the address of the URL, and sets advertisement data set in advance in the corresponding URL to the user mobile phones C1 to Cn. A fourth process of transmitting the screen to the screen; The ad click / winning management server (ACAMS) registers auction participation time information and user information provided in exchange for viewing of advertisement data transmitted to the user's mobile phones (C1 to Cn), and accumulates the accumulated amount for each advertisement. A fifth step of cumulatively processing the amount; A sixth step of determining, by the advertisement click / winning management server ACAMS, whether an ad auction bidding time has arrived; If the ad auction bid time arrives, the Ad Click / Winning Management Server (ACAMS) divides the accumulated cumulative ad auction amount into a predetermined time unit (seconds / minutes), and accumulates the amount according to the progress of each time unit. A seventh process of displaying the increase amount; An eighth step of the advertisement click / winning management server ACAMS receiving a bid signal from one of the user terminals A1 to An or the user cell phones C1 to Cn while the accumulated amount increase is displayed; A ninth process of authenticating the user's account information to determine whether the bid signal is received within the auction participation time provided to the user; If the bid signal transmitted from the user terminal (A1 ~ An) or the user mobile phone (C1 ~ Cn) received in the state that the auction participation time provided to the user is exceeded, the advertisement click / winning management server (ACAMS) is A tenth process of canceling the winning bidder; On the other hand, if a bid signal transmitted from the user terminals A1 to An is received within the auction participation time provided to the corresponding user, the advertisement click / winning management server ACAMS determines the bidder as the winner and wins the winnings. An eleventh process of processing payment; A twelfth step of judging whether the advertisement click / winning management server ACAMS has expired; If there is a remaining auction time, the thirteenth process of receiving the advertisement data click signal from the user terminal (A1 ~ An) and calculating and changing the total cumulative amount according to the thirteenth auction How to manage your winnings online. Advertiser terminals B1 to Bn for registering the advertisement data in the server, transferring the advertisement cost per click, the induced search word selection cost, and providing the member information registered in the server; View the advertising data registered in the server, select the induced search terms displayed in the search box of the search portal and receive the reserve or the accumulated time, and accumulate the winnings information that is increased in proportion to the passage of time in the preset advertising winning bid auction bidding time. A communication module such as a modem is provided therein to check and generate a bid signal for a specific winning money, and includes user terminals A1 to An provided with a web browser; Receives and registers advertisement data from the advertiser terminals B1 to Bn, receives the advertisement data reading signal from the user terminals A1 to An, or selects an induced search word output from the search portal server in the search window of the search portal. After receiving the signal, the advertising cost is settled, the advertising cost is accumulated, and when a specific time period arrives, the accumulated amount information is accumulated and output in proportion to the time elapsed, and a bid signal for the specific accumulated amount is output to the user terminals A1 to An. Advertisement click / winning management server (ACAMS) which receives the corresponding user from the selected as a winner, processes the payment, and executes the accumulation of the next round of winnings; An advertisement data insertion server interworking with the advertisement click / win management server (ACAMS) and interposing advertisement data received from the advertisement click / win management server (ACAMS) on a homepage; The search query information transmitted from the advertisement click / winning management server (ACAMS) is stored in a DB in association with a specific search word and a similar search word similar to the search word, and receives an input signal of the specific search word from the user terminals A1 to An. And a search portal server configured to output a similar search word and a search term together in a search box and receive a selection signal of the search term and transmit the same to a click / winning management server (ACAMS). 25. The method of claim 24, wherein the search portal server displays information indicating that auction participation time is provided to a user who selects the induced search word in a text or a pattern in the induced search word output along with the similar search word through the search box. Winning management system for online advertising. The system of claim 25, wherein the induced search word may be a search word similar to a search word input by a user, and a search word that is not similar at all may be linked to a specific search word and built in a DB. . Using the system of claim 24, the ad click / winning management server (ACAMS) receives the registration request for the induced search cost for the specific search term and the specific search portal information from the advertiser terminal (B1 ~ Bn), the corresponding search, A first step of linking and registering the induced search term and the auction time indication information in the portal server; A second step of determining, by the search portal server, a specific search word in a search box; A third process of extracting the induced search term information pre-built in the DB in association with the corresponding search term and outputting the search term to a search box; A fourth step of determining, by the search portal server, whether a signal for selecting / input a search term capable of earning an auction time is received from the user terminals A1 to An; A fifth step of transmitting a corresponding search result data to the user terminals A1 to An if a signal for selecting / input a search term capable of earning an auction time is received; A sixth step of transmitting, by the search portal server, the advertisement auction participation time earning information for each user to the advertisement click / winning management server (ACAMS); A seventh step of the advertisement click / winning management server (ACAMS) updating and processing the auction participation time earning information for each user, and accumulating the accumulated amount for each advertisement in the total accumulated amount; An eighth step of determining, by the advertisement click / winning management server ACAMS, whether an ad auction bidding time has arrived; If the ad auction bid time arrives, the AMBS divides the accumulated cumulative ad auction amount into a predetermined time unit (seconds / minutes), and accumulates the amount of money according to each time unit. A ninth process of displaying the increase amount; A tenth step of determining, by the advertisement click / winning management server ACAMS, from which user terminals A1 to An a bid signal is received while the accumulated amount increase is displayed; An eleventh step of determining whether the bid signal received within the auction participation time provided to the user by authenticating the account information of the user; When the bid signal transmitted from the user terminals A1 to An is received while the auction participation time provided to the corresponding user is exceeded, the advertisement click / winning management server ACAMS cancels the bidding of the bidder. The twelfth process; On the other hand, if a bid signal transmitted from the user terminals A1 to An is received within the auction participation time provided to the corresponding user, the advertisement click / winning management server ACAMS determines the bidder as the winner and wins the winnings. A thirteenth process of processing payment; Step 14, wherein the advertisement click / winning management server ACAMS determines whether the advertisement auction time has ended; If there is a remaining auction time, the fifteenth step of receiving the advertisement data click signal from the user terminal (A1 ~ An) and calculating, changing the total cumulative amount accordingly, and proceeding to the next ad auction Winning management method of the online advertising, characterized in that.

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