KR101195184B1 - On-line advertisement output controlling system and method of the same - Google Patents

Abstract

The present invention relates to a system and a method for controlling output of an online advertisement, and an object thereof is to provide an output control system and method for outputting an online advertisement for increasing attention to advertisement information output on a screen of a user browser.

Applying the present invention, by increasing the cumulative integrated reserves through cross-marketing to increase the user's attention to the advertisement, and activates the sale of the product by providing additional discounts for the individual users through the brand icon, integration accumulated online and offline Points can be used, and star information can be inserted to enhance the attention of the advertisements, and users can directly participate in the decision and change whether or not the articles match the inserted advertisements. have.

Description

ON-LINE ADVERTISEMENT OUTPUT CONTROLLING SYSTEM AND METHOD OF THE SAME}

1 is a schematic diagram showing a schematic configuration of an output control system of an online advertisement according to a first embodiment of the present invention;

2A and 2B are diagrams showing details of an advertisement cost according to a search result window and sales of products per site, which are processed through an output control system of an online advertisement according to a first embodiment of the present invention;

3 is a block diagram showing the configuration of an output control server for online advertisements according to a first embodiment of the present invention;

4A, 4B, 4C, and 4D are flowcharts showing signal flows of the output control system of the online advertisement according to the first embodiment of the present invention;

5A, 5B, and 5C illustrate a brand icon output screen of an output control system of an online advertisement according to a first embodiment of the present invention;

6A, 6B, and 6C are flowcharts illustrating a process of processing a brand icon through an output control system of an online advertisement according to a first embodiment of the present invention;

7 is a schematic diagram showing the configuration of a system for performing offline reserve processing in conjunction with the output control system of online advertising according to the first embodiment of the present invention,

8 is a flowchart illustrating signal flow through the system of FIG. 7;

9 is a schematic diagram showing the configuration of an output control system of an online advertisement according to a second embodiment of the present invention;

10A, 10B, and 10C are diagrams illustrating a star information posting state through an output control system of an online advertisement according to a second embodiment of the present invention;

11A, 11B, and 11C are flowcharts showing signal flows of the output control system of the online advertisement according to the second embodiment of the present invention;

12 is a schematic diagram showing the configuration of an output control system of an online advertisement according to a third embodiment of the present invention;

13A and 13B are diagrams illustrating a state in which an advertisement is displayed through an output control system of an online advertisement according to an embodiment of the present invention;

14A and 14B are flowcharts illustrating signal flows of an output control system of an online advertisement according to an embodiment of the present invention.

Description of the Related Art [0002]

A1-An: User PC, B1-Bn: Advertiser PC,

SOPS: Mall Server, SPS: Search Portal Server,

IBPS: Personal Blog Provisioning Server, OAOCS: Online Advertising Output Control Server.

The present invention relates to a control system and method for outputting online advertisements, in which at least two or more companies are affiliated to cross-marketing in order to increase the amount of integrated reserves output on the screen of the user browser. When the product information is clicked, the integrated reserves of the companies earned by the integration are summed and displayed on the screen so that the corresponding companies are displayed at the top of the result list, and the star image information and video information are accumulated by each site that is output as the search results. The present invention relates to an output control system and method for outputting online advertisements to increase the attention of advertisements or sites of users by activating the output of online advertisement information by outputting the screen together with the display of the amount of money.

As is well known, due to the recent development of information communication technology, development of information providing technology for providing information on various fields via a long distance data communication network to a plurality of subscribers through at least one host server is actively underway.

Recently, information sorting technology and compression technology are being developed, which can more conveniently access the surrounding technology and subscribers' tastes and preferences, such as cache memory extension technology for providing accurate information more quickly to subscribers. And the development of various contents and solutions thereof is being spurred.

Accordingly, the domestic and overseas online market is rapidly growing, and the online market can be roughly classified into an online advertising market and an online shopping market. The online advertising market is indirectly related to the shopping market because it is an advertisement for a company or a product. However, when the online market is classified, it is classified into a pure online advertising market and a shopping market.

There are two main marketing directions in the online advertising market: “How many customers will be exposed to the advertisement?” And “How effectively will the advertisements be exposed to the effective consumers?”

The online shopping market is being marketed in one direction: how many customers will sell the product.

Therefore, since the online advertising market and shopping market is a market that aims to induce advertisements or shopping information to the sale of products to many customers, various advertisement techniques and shopping activation techniques are introduced.

Advertisement techniques or shopping activation techniques are typically methods of providing reserves to customers. In other words, when a customer reads an advertisement or purchases a product, a predetermined reserve is provided to the corresponding customer in accordance with the action to induce more advertisements and purchase more products.

As in the conventional technique, a method of providing a reserve when a customer views an advertisement or purchases a product is a method of dividing and paying a marketing cost to a plurality of customers who read the advertisement or purchase a product.

Therefore, this conventional technique did not feel any merit because the reserves paid by individual customers were very inadequate, and therefore, it did not help the marketing of the seller or the activation of shopping. .

In addition, unlike advertisements, if you browse the product information to purchase the product, you do not pay a separate reserve, so if you are not a real buyer, you are very stingy in reading the product information. There was a drawback that it did not come up.

Therefore, in order to solve this problem, the Applicant accumulates in real-time by accumulating the reserves granted when a plurality of customers view the advertisement, and accumulates the accumulated reserves in the event of a purchase signal of one customer. “Integrated accumulated point provision system and method of providing the integrated member accumulated credits are activated by providing the accumulated reserves at a discount rate of the purchase price of the customer, and the shopping is activated (Patent Application No. 10-2006-45900). , 10-2006-88063).

The applicant's patent-pending “member integrated earned points providing system and method of providing the same” is a member integrated earned points accumulated by integrating all the points for each member given in return for advertisement and product information viewed by a plurality of customers. When a customer generates a product purchase signal, all member accumulated points earned up to that point can be used to receive a discount on the product. It is a system.

However, the applicant's patent on the conventional "member integrated earned point providing system and its method" was a technology that provides a revolutionary reserve system to sellers and consumers such as online auction companies, shopping malls, open markets, etc. The problem was that the merits were relatively large.

That is, many members click on a site or an advertisement with a high reserve amount to output advertisement information. Therefore, in the case of a site or an advertisement in which a relatively small accumulated amount is accumulated, there is a problem in that the advertisement information output rate of members decreases. .

In addition, the conventional "member integrated earned point providing system and its providing method" is because the cumulative amount of each user's personal information, for example, age, region, gender, age of the user is not differentiated, it is difficult to differentiated target advertising There was a problem.

On the other hand, the conventional "member integrated earned point providing system and its providing method" is the user's advertising, irrespective of the sales of the shopping mall or shopping site of the advertiser newly generated due to the advertisement when the advertising cost with the advertiser is settled. Since the system collects only the advertising cost per click for the information, there is a problem that the payment amount for the advertising cost may be irrelevant to the increase or decrease in sales. In other words, there was a problem that there was no consideration in the settlement of advertising expenses for the sluggish sales.

In addition, the basic online advertising information is to allow the user to output the corresponding advertising information to more users through more clicks, the conventional "member integrated earned point providing system and its providing method" is output due to the search results It is effective to print out the cumulative integrated reserve of members in each site information, but there is a problem in that it has a limit in increasing the attention to users who are not interested in the cumulative integrated reserve.

On the other hand, a conventional online advertising company such as "Google", such as "Ads in the middle of a text file, such as news, and outputs the advertising information associated with the keyword by using a repeated keyword of the text online Advertising tools ”. However, this "Google" advertisement analyzes the text carried by the bag of a famous brand in a story of a homicide case, providing an ironic advertisement in which the brand's advertisement is displayed in the middle of the text. I said. This proved a flaw in Google's "AdSense." Therefore, it is urgent to develop an advertisement system for solving the problems of the online advertisement and increasing the user's attention.

In addition, in the case of the current shopping mall, each shopping product is provided with a "testimonial", and the user who reads the testimonial is actively using it to purchase the product. Negative rewards are currently being made, such as offering certain prizes. However, such passive compensation has been difficult to activate the sales of goods and products for more testimonials. This is because they usually don't write reviews for prizes with low chance of winning. As a result, in the case of the testimonials, only the users who are satisfied or greatly disappointed rather than the phrase “satisfied with the price” are often used as a means of complaining about their products. There was a problem that does not reflect the opinion of the well.

The present invention has been made in view of the above-described prior art, and in order to increase the amount of integrated reserves displayed on the screen of the user browser, at least two or more companies are affiliated with cross-marketing to click on advertisements and product information. The purpose of the present invention is to provide an output control system and method for outputting online advertisements that allow the companies to be output at the top of the result list by adding the integrated reserves of the corresponding companies that are accumulated by clicking the screen.

Another object of the present invention is to provide a user with a discount icon for each company output as a result of the keyword search advertisement, and to activate the advertisement output and shopping activation by informing the user on the screen that there is a discount icon in the search. The present invention provides a control system and method for outputting online advertisements.

Another object of the present invention is to provide an output control system and method for outputting an online advertisement that enables targeted advertisement by providing differentiated amount or discount amount for each user's age, region, gender, age-specific personal information. have.

Another object of the present invention is to display the image and video information of the star, along with the display of the accumulated amount of each site output as a search result to increase the user's attention or site attention, and to activate the output of the online advertising information An online advertising output control system and method thereof are provided.

Another object of the present invention is to set the ad category and the ad title directly by the user directly to the site or advertisement information output as a keyword search result of the portal site, or to generate a correction signal for the site or advertisement that the category is misclassified The present invention provides an output control system and method for outputting an online advertisement to achieve accurate advertisement classification and advertisement matching.

Another object of the present invention is to determine whether or not a match between the content of the news or text file and the content of the advertisement for the advertisement contained in various text files provided on the news site or blog provided by the portal site, In the case of an incorrectly matched advertisement, an output control system and method for outputting an online advertisement to generate an advertisement signal matching the news or text content can be achieved.

Another object of the present invention is to associate a URI of a personal blog with a testimonial about a specific product with the URI of a sales site, so that the buyer can easily check the testimonial, and the buyer who reads the testimonial purchases the product. The present invention provides an output control system and method for outputting an online advertisement to provide a certain amount of a selling price or an advertisement cost to the owner of the personal blog which posted the testimonial.

Another object of the present invention is to perform a real-time re-auction for each of the exhausted companies when the ad prepayment amount is exhausted when the auction for the advertising amount of the ranking of the keyword search results, the cost per click at the time of re-auction will be changed irrespective of the initial cost-per-click auction. The present invention provides an output control system and method for outputting online advertisements to induce advertisers to participate in re-auctioning.

In order to achieve the above object, according to a preferred embodiment of the present invention to access the main screen of the shopping mall or search portal, click the search results through the search for shopping or search for specific information to display the corresponding search result information A user PC (A1 to An) in which a communication module such as a modem and a browser are built in to output the data; Set up the desired site or product advertisement data in the online advertising output control server (OAOCS) while providing advertising payment costs for each advertiser and for each product sold by the advertiser, and cross-market with the specific advertiser specified by the advertiser. By generating a request signal and generating an acceptance signal, advertiser terminals B1 to Bn for at least two or more advertisers to request and accept cross-marketing, view and register advertisement information on accumulated accumulation amount. Wow; A shopping mall server (SOPS) for uploading advertisement information to an output control server (OAOCS) of an online advertisement, setting advertisement payment cost upper limit information, and receiving advertisement cost settlement information; The integrated reserve information provided from the online advertising output control server (OAOCS) and the integrated integrated reserve information at the time of cross-marketing are displayed for each site built in the search engine, and the advertisement information is displayed to display the click signal for the output management of the online advertisement. A search portal server (SPS) for transmitting to a server OAOMS; While processing the advertising cost per click on the advertisement information registered by the advertiser in real time, the cumulative integrated reserve for each advertiser site or product category is calculated, and the accumulated accumulated reserve is displayed on the screen of the shopping mall or search portal. Displayed on, and the cross-marketing signal and acceptance signal between the specific companies are authorized to add the cumulative reserves of the corresponding companies to output the screen and control the online advertising output control server (OAOCS) for controlling the information An output control system of an online advertisement is provided.

Preferably, the output control server (OAOCS) of the online advertisement is on the site screen of the shopping mall site and the search portal in order to prevent the user's access and shopping from being concentrated only on a site with a high cumulative integrated reserve and to induce the access of the selected user. For each advertisement site information, a separate display indicating that cumulative integrated reserves are provided, and the specific cumulative integrated accumulation amount is not displayed, and when the respective advertisement sites are clicked, the cumulative integrated accumulation amount for each site is displayed. An output control system of an online advertisement is provided, which is a server controlling to induce access of a user selected for each site.

Preferably, the output control server (OAOCS) of the online advertisement provides a user with a discount icon for each company output as a result of the keyword search advertisement, and informs the user on the screen that a discount icon exists during the search. An output control system for an online advertisement is provided that is a server controlling to induce activation of an advertisement output and shopping activation.

Preferably, the output control server OAOCS of the online advertisement is processed to provide a differentiated discount amount or a cumulative reserve amount to a user corresponding to the target age or region, gender, age range of the corresponding advertisement product according to the advertiser's intention. An output control system of an online advertisement is provided.

Preferably, the output control server OAOCS of the online advertisement communicates with the shopping mall server SOPS or the search portal server SPS, and whether the product is sold through a product advertisement or a site advertisement posted by the advertiser. The output control system of the online advertisement is provided, characterized in that the advertising costs are differentially processed for each company performing cross marketing according to the sale.

Preferably, the output control server OAOCS of the online advertisement includes advertiser PCs B1 to Bn, a plurality of vendor servers, a shopping mall server, a search portal server, and a user's computer terminal A1 to An. A communication module for performing communication with; An advertisement information management unit uploading and displaying advertisement information provided from the first to Nth advertiser PCs B1 to Bn, and checking and managing a screen output state of the user for the corresponding advertisement information; Upload and display the product information provided from the shopping mall server (SOPS), check and manage the user's screen output state of the product information, manage to publish discount rate information for each product linked to the advertising cost, and settles the advertising cost per click A product information (sales) manager that manages to apply the goods for sale or not; Receives a request for cross-marketing from one of the first to Nth advertiser PCs B1 to Bn, and transmits the signal to the designated advertiser or the PC of the advertiser B1 to Bn to accept. A cross marketing information management unit for managing information for performing cross marketing processing according to whether or not; It manages member information such as gender, age, region, etc. of each member so that each member can manage targeted advertisements, integrated points per click, integrated information points per click, and advertisement payment cost per click. Member information management unit for managing the; Receives advertisement information and product information reading signal transmitted from a plurality of customer computer terminals (A1 ~ An) to update the integrated membership reserve information, according to the product purchase signal transmitted from one of the customer computer terminals (A1 ~ An) An integrated reserve management processor for processing the integrated reserves to exhaust the integrated reserves, and accumulating the accumulated reserves of the cross-advertised advertisement information according to cross marketing of the corresponding advertisement information; Advertisement charges are charged in advance for the output of advertisement information displayed on the homepages of many shopping mall companies and search portal companies, and discounted to purchase members when purchasing the products of the corresponding advertisers in proportion to the advertisement payment charges. An advertisement cost payment management processor that processes a portion of the advertisement cost as an amount and processes the advertisement cost to be cumulatively calculated even when a linked advertiser clicks according to cross marketing; An advertisement information DB for storing advertisement information provided from the first to Nth advertiser PCs B1 to Bn; A product (sales) information DB for storing sales product information of the corresponding advertisement company provided from the first to Nth advertiser PCs B1 to Bn, and storing information on whether the sales product is sold; Receives a request for cross-marketing from one of the first to Nth advertiser PCs B1 to Bn, and transmits the signal to the designated advertiser or the PC of the advertiser B1 to Bn to accept. A cross marketing information DB for storing information for performing cross marketing processing according to whether or not; A member information DB for storing member information such as gender, age, region, etc. of the member so as to enable targeted advertisement for each member; Receives the advertisement information and product information reading signal transmitted from the customer computer terminal (A1 ~ An) to update and save the member integrated reserve information, and update and store the corresponding member integrated reserves paid according to one of the customer's product purchase signal And an integrated reserve DB for storing the accumulated reserve information per click with the linked advertising company according to cross marketing; The discount rate information is stored in advance so that the discount rate given to the purchasing member is proportional when purchasing the product of the corresponding advertisement company in proportion to the charging cost of the advertisement, and the accumulated advertising cost information is calculated at the click of the linked advertiser according to cross marketing. An advertising cost payment management DB for storing; Receives advertisement information and product information from the first to Nth advertiser PCs B1 to Bn and posts them on a web page of a shopping mall or a search portal server, and views advertisement information and product information transmitted from user PCs A1 to An. Accumulate and accumulate the member integrated reserves by driving the integrated reserve management processor 26 according to the signal, accumulate the aggregated reserves of the linked advertisers according to the cross marketing of the corresponding link advertisement, and pay the advertisement for the output of the advertisement information. It charges a certain amount in advance, and processes the discount rate given to the purchasing member in proportion to the advertising charge charging cost in proportion to the purchase price of the advertising company, and aggregates the accumulated accumulated reserve information according to cross marketing. Printed on the link information of the company, and receives the product purchase signal of the customer receives the member integrated reserve to the purchase price of the customer A discount control process, and the integrated reserve management processor 26 is operated to update the earned point data by the process of updating the earned point data, including a control unit that performs a sales agent processing of the goods uploaded by the seller. An output control system is provided.

On the other hand, the present invention, if the output information control server (OAOCS) of the online advertising received advertising information from the first to the N-th advertiser PC (B1 ~ Bn), the process of posting the corresponding advertising information; Receiving, by the output control server OAOCS of the online advertisement, a company designation signal and a cross marketing designation request signal for cross marketing from the advertiser PCs B1 to Bn of an advertisement company; Transmitting, by the output control server (OAOCS) of the online advertisement, information of a cross-marketing requesting company and a cross marketing designation request signal to the advertiser PCs B1 to Bn of an advertisement company designated by the corresponding advertiser; If the output control server (OAOCS) of the online advertisement receives the acceptance signal for the corresponding cross marketing, the advertisement information of the corresponding advertisement company, the individual cumulative integrated reserve information for each site, and the accumulated cumulative integrated reserve information due to the cross marketing Displaying information on the shopping mall homepage screen or search portal homepage screen so that the information can be linked with the keyword designated by the advertiser; In this state, the output control server (OAOCS) of the online advertisement performs a log-in processing of the user; An output control server OAOCS of the online advertisement determining whether a click signal for the corresponding advertisement information is generated from one of user PCs A1 to An; When a click signal is generated, the output control server (OAOCS) of the online advertisement granting a reserve for the user's click action, and integrating the reserve to accumulate and update the integrated reserve; Determining, by an output control server (OAOCS) of the online advertisement, which product purchase signal is generated from which user; If a product purchase signal is generated, extracting discount rate information previously assigned to the corresponding advertisement product, and performing discount processing using the integrated reserve by reflecting the discount rate; The output control method of the online advertisement is provided by the output control server OAOCS of the online advertisement by deducting the integrated reserve by the corresponding discount processing cost and updating the integrated reserve information.

Preferably, after the process of updating the integrated reserve, the output control server (OAOCS) of the online advertising further comprises the step of re-controlling the ranking of the advertiser's site according to the cumulative integrated reserve of the online advertising Output control method is provided.

On the other hand, the present invention is the process of the output control server (OAOCS) of the online advertising receives the advertisement information from the first to the N-th advertiser PC (B1 ~ Bn), and posting the corresponding advertisement information; The output control server (OAOCS) of the online advertisement is linked to a keyword of a known search engine provided from a shopping mall server (SOPS) and a search portal server (SPS), which are linked in advance. Registering by linking; The output control server OAOCS of the online advertisement determines whether a keyword search of the user is performed from the shopping mall server SOPS and the search portal server SPS; Extracting advertisement information matched with the keyword search word; Determining, by the output control server OAOCS of the online advertisement, whether a click signal for specific advertisement information is applied from the user PCs A1 to An; Determining whether the user is an opportunity source; The output control server (OAOCS) of the online advertisement extracts cumulative integrated reserve information and advertisement or company detailed information associated with the corresponding advertisement information or company information according to the click signal, and the shopping mall server (SOPS) and search portal server (SPS). Transmitting the screen output key; A step in which the OAOCS of the online advertisement accumulates and updates the cumulative integrated reserve for the user's click action; Determining, by an output control server (OAOCS) of the online advertisement, from which user a purchase signal is applied; When a purchase signal is generated, checking the cumulative integrated reserves of the site where the corresponding product is displayed, performing discount processing, and updating the cumulative integrated reserves to zero status. A control method is provided.

Preferably, the process of registering the advertisement information by the output control server OAOCS of the online advertisement may be performed through a search box provided on the homepage main screen of the shopping mall server SOPS and the search portal server SPS. Displayed through a separate display means (icon) indicating that the cumulative integrated reserves for each company, and the output control method of the online advertising, characterized in that further comprising the step of controlling not to display the cumulative integrated reserve amount as a hidden value Is provided.

Preferably, the process of updating the cumulative integrated reserve by the user's click further comprises providing a differentiated reserve according to various personal information such as the user's residence region, time zone, gender, occupation, etc. according to the setting of the advertiser. A control method of outputting an online advertisement is provided.

On the other hand, the present invention, if the output information control server (OAOCS) of the online advertising received advertising information from the first to the N-th advertiser PC (B1 ~ Bn), the process of posting the corresponding advertising information; Registering advertisement information by linking the advertisement with a keyword of a known search engine provided from a shopping mall server (SOPS) and a search portal server (SPS) to which the output control server OAOCS of the online advertisement is linked; Receiving, by the output control server (OAOCS) of the online advertisement, a blog advertisement application request for advertisement information displayed on a homepage or specific advertisement information displayed on the shopping mall server (SOPS) and a search portal server (SPS); When the advertisement is submitted, the output control server (OAOCS) of the online advertisement to install the advertising platform on the blog; Determining, by the output control server OAOCS of the online advertisement, whether a click signal for specific advertisement information is applied from the user PCs A1 to An; Extracting the blog information when the click signal is applied; The output control method of the online advertisement is provided by the output control server (OAOCS) of the online advertisement including a process of cumulatively calculating and paying the reserve or cash to be provided to the blog owner.

Preferably, the process of the output control server (OAOCS) of the online advertising to determine from which user the purchase signal for the corresponding advertisement product is applied; When a purchase signal is generated, an output control method of an online advertisement is further provided, further comprising a process of calculating and providing additional incentive reserves or cash to the owner of the blog.

On the other hand, in the present invention, the output control server (OAOCS) of the online advertisement receives and receives the brand icon issuance information and brand icon information from the advertiser PC (B1 ~ Bn), the advertiser receives the desired search keyword information is registered Making a process; The output control server OAOCS of the online advertisement transmits the registered search keyword and the brand icon information to the search portal server (SPS) or the shopping mall server (SOPS); Receiving, by the search portal server (SPS) or the shopping mall server (SOPS), the corresponding search keyword information and the brand icon information, and registering the linked search engine in association with a built-in search engine; The OAOCS of the online advertisement is received from the search portal server (SPS) or the shopping mall server (SOPS) receives the user's keyword search, the process of determining whether the search keyword matches the search terms previously set by the advertiser and; (OAOCS) the output control server (OAOCS) of the online advertising determines whether the search terms entered by the user matches the advertiser's preset search terms, and pays the brand icon to the user; Outputting detailed information of a product associated with the corresponding brand icon in a pop-up window in the form of an advertisement; Performing a face value reduction on the brand icon by the output control server OAOCS of the online advertisement over time; Determining, by an output control server (OAOCS) of the online advertisement, whether a purchase signal for a specific product is generated from one user; Extracting the discountable amount of the brand icon by searching for the unique number of the brand icon inputted from the user PC by the output control server OAOCS of the online advertisement; Provided is a method for controlling output of an online advertisement comprising a process of performing discount processing on a corresponding product.

Preferably, an advertiser is provided with a method for controlling the output of an online advertisement, which can issue a corresponding brand icon only when inputting a specific search keyword among search keywords of a search portal or a shopping mall, and output it on the screen.

Preferably, in place of the discount price change processing for the time delay, the step of designating a specific stock; An output control method of an online advertisement is provided, which can be replaced by a process of changing a discount price of a brand icon in inverse proportion to a stock price change of the stock.

On the other hand, the present invention is the process of the output control server (OAOCS) of the online advertising receives a specific brand icon search name from the user's PC (A1 ~ An); If the search signal is applied, extracting the brand icon information associated with the search name and outputting the screen; When the user transmits a purchase request signal for a specific brand icon, the output control server OAOCS of the online advertisement registering the brand icon information and the purchase information; Receiving, by the output control server OAOCS of the online advertisement, information about selling the brand icon from one of the user's PCs A1 to An; Registering the sell information; When the output control server (OAOCS) of the online advertisement is authorized to check the value of the brand icon from the user who wants to purchase the brand icon, calculating a discount amount based on the brand icon information and outputting the screen; The output control server (OAOCS) of the online advertising is characterized in that it comprises a step of changing the owner of the brand icon when the purchase signal is applied from the buyer's PC (A1 ~ Bn) for the corresponding brand icon A method of controlling output of an online advertisement is provided.

Preferably, when the output control server OAOCS of the online advertisement receives an exchange signal that is not a purchase for the brand icon, the exchange information of the brand icon to the seller PCs A1 to An to sell the brand icon. By transmitting the transmission, the process of controlling the output of the online advertisement and the owner change is further provided, characterized in that the control method for outputting the online advertisement is provided.

Meanwhile, the present invention accesses the main screen of a shopping mall or a search portal, and clicks a search result through a search for shopping or a search of specific information to output a corresponding search result information on a screen, and includes a communication module such as a modem. User PCs A1 to An with a built-in browser; Set up the desired site or product advertisement data in the online advertisement output control server (OAOCS) while providing advertisement payment costs for each advertiser and for each product sold by the advertiser, and cross-market with the specific advertiser specified by the advertiser. By generating a request signal and generating an acceptance signal, advertiser terminals B1 to Bn for at least two or more advertisers to request and accept cross-marketing, view and register advertisement information on accumulated accumulation amount. Wow; A shopping mall server (SOPS) for uploading advertisement information to an output control server (OAOCS) of an online advertisement, setting advertisement payment cost upper limit information, and receiving advertisement cost settlement information; The integrated reserve information provided from the online advertising output control server (OAOCS) and the integrated integrated reserve information at the time of cross-marketing are displayed for each site built in the search engine, and the advertisement information is displayed to display the click signal for the output management of the online advertisement. A search portal server (SPS) for transmitting to a server OAOMS; Display the accumulated integrated reserve information so that the accumulated accumulated reserves can be used in the output control server (OAOCS) of the online advertisement, and receive payment or reserve information from the output control server (OAOCS) of the online advertisement to process the payment. Merchant payment terminal (C1 ~ Cn) to perform; While processing the advertising cost per click on the advertisement information registered by the advertiser in real time, the cumulative integrated reserves for each advertiser site or product category are calculated, and the accumulated accumulated reserves are calculated in the shopping mall, search portal, and merchant. An output control system for an online advertisement is provided which comprises a display control server (OAOCS) for displaying on a screen of a payment terminal and performing discount processing and payment settlement through the accumulated integrated reserve.

Preferably, in the case of an offline product that can be discounted through the output control server OAOCS of the online advertisement, the product operating the shopping mall server SOPS is limited to a product that is sold at an off-line shop. An output control system is provided.

Preferably, the output control server (OAOCS) of the online advertisement does not provide a real-time discount through the merchant payment terminal (C1 ~ Cn), and the online advertising, characterized in that it can be provided in the future reserves, or refunded later. An output control system is provided.

Preferably, it should indicate that the product is a discount product through the cumulative integrated reserve for a specific product provided in the merchant, the offline store, the merchant payment terminal (C1 ~ Cn) of the offline store outputs a control signal of the online advertisement ( At the time of transmission to the OAOCS) there is provided an output control system of the online advertisement, characterized in that all the accumulated accumulation accumulated in the output control server (OAOCS) of the online advertisement is discounted.

On the other hand, the present invention is the process of accumulating the cumulative integrated reserve in real time through the click of the online advertising through the output control server (OAOCS) of the online advertising; When a user generates a purchase signal for a specific product while performing offline shopping, information about the product, payment information, and credit card information (or social security number / cell phone information) are displayed on the online advertisement from the merchant payment terminal C1 to Cn. Transmitted to the output control server OAOCS; Determining, by the output control server (OAOCS) of the online advertisement, whether or not the user is a registered member based on personal information or card information of the user; Calculating, by the OAOCS, the online advertisement output control server (OAOCS) by extracting the individual reserve information of the corresponding user, and processing the cumulative integrated reserve and the individual reserve for the product; Outputting the online advertisement, wherein the output control server OAOCS transmits the discounted amount information to the merchant payment terminals C1 to Cn and outputs the screen, and performs a discount processing at the time of payment. A control method is provided.

Meanwhile, the present invention accesses the main screen of a shopping mall or a search portal, and clicks a search result through a search for shopping or a search of specific information to output a corresponding search result information and star registration information on a screen. User PCs A1 to An in which a communication module and a browser are installed; Viewing and registering advertisement information to set up desired site or product advertisement data and star registration information in online advertisement output control server (OAOCS), while providing advertisement payment cost for each advertiser and each product of advertiser. Advertiser terminals (B1 ~ Bn) for; While processing the advertising cost per click on the advertisement information registered by the advertiser in real time, the cumulative integrated reserves for each advertiser site or product category are calculated, and the accumulated accumulated reserves are calculated in the shopping mall, search portal, and merchant. An output control server (OAOCS) for displaying on the screen of the payment terminal, performing discount processing and payment through the accumulated integrated reserve, and registering the transmitted star information in a shopping mall or a search portal server (OAOCS); The advertisement information is uploaded to the output control server OAOCS of the online advertisement, the marketing advertisement information is registered, the advertisement cost settlement information is provided, and the star registration information is linked to the output control server OAOCS of the online advertisement. A shopping mall server (SOPS) and a search portal server (SPS) interposed on the homepage; It consists of an agency server (SMS) that transmits and registers information such as video and video information, new work information, and homepage information of the star to the output control server (OAOCS) of the online advertisement, and receives the payment amount per click of the information. Provided is an output control system of an online advertisement.

Preferably, the homepage of the search portal server includes link information 66 of a shopping mall company linked to search result output windows 64 and 66; The output control system of the online advertisement is provided, characterized in that the registered image 72 of the star is output.

Preferably, when the star image is clicked, an output control system of the online advertisement is provided, wherein the search portal server is configured to output the homepage information of the advertisement company linked with the star image.

Preferably, the output control server (OAOCS) of the online advertisement manages the portrait rights for the registered image of the star through the information transmission and reception with the agency server (SMS), the usage period and the fee per click for the portrait rights for each registered image In the case of image registration, the output control server (OAOCS) of the online advertisement may be transmitted to the homepage of the corresponding link company by a plug-in method and may be displayed. It is provided to process the output control system of the online advertisement, characterized in that the control to be processed so that it can be used after being approved through the output control server (OAOCS) or the agency server (SMS) of the online advertisement.

Preferably, the registration information of the star includes video / image information 80a, new work introduction information 80b, styling information 80c, and homepage information 80d therein. An output control system is provided.

On the other hand, the present invention, when the output control server (OAOCS) of the online advertising receives the advertising information from the first to the N-th advertiser PC (B1 ~ Bn), the advertisement information is displayed, and the advertiser or search for the product or link company Registering and receiving a desired search word for a result; Registering advertisement information by linking the advertisement with a keyword of a known search engine provided from a shopping mall server (SOPS) and a search portal server (SPS) to which the output control server OAOCS of the online advertisement is linked; The star registration information for the advertisement information displayed on the homepage of the online advertisement output control server OAOCS or the advertisement information posted on the shopping mall server SOPS and the search portal server SPS may be obtained from the agency server SMS. Receiving process; Transmitting, by the output control server (OAOCS) of the online advertisement, URI information of an advertisement company homepage linked to a search word of the shopping mall server (SOPS) and a search portal server (SPS) to the agency server (SMS); Receiving, by the output control server OAOCS of the online advertisement, a signal for accepting publication of star information from the agency server SMS to the advertisement company; A process of processing the online advertisement output control server (OAOCS) to display the star information on the advertisement company homepage information by the acceptance signal so as to be linked to the shopping mall server (SOPS) and the search portal server (SPS) or the homepage of the advertisement company. and; An output control server (OAOCS) of the online advertisement summing and checking a user's click signal and checking whether a portrait right expiration date for the corresponding star information has arrived; If the star right of the star information has expired, the output control server (OAOCS) of the online advertisement sums up the click cost of the star and processes the payment, and notifies the advertiser PC (B1 ~ Bn) of this to renew the contract. Determining whether or not; If the OAOCS of the online advertisement receives a new star image from the agency server (SMS) in a state in which the portrait right expiration date does not arrive, a process of changing and re-registering the star image is performed. Provided is a method for controlling output of an online advertisement.

Preferably, when the agency accepts only a part of a plurality of advertisement company information transmitted by the output control server OAOCS of the online advertisement to the agency server SMS, the star information is selectively added to the advertisement company homepage information. Provided is a method for controlling output of an online advertisement, further comprising: posting and linking.

Preferably, the method further includes installing a platform for managing star images transmitted by the output control server OAOCS of the online advertisement on the shopping mall server SOPS and the search portal server SPS or the homepage of the advertisement company. A control method of outputting an online advertisement is provided.

Preferably, the output control server (OAOCS) of the online advertisement further includes a process of arranging advertisement link information linked to the star image displayed in the shopping mall or search portal in order of high cost per click when the star image is clicked. Provided is a method for controlling output of an online advertisement.

Preferably, a click signal for clicking link information of a specific advertisement company or a shopping company on the homepage of the shopping mall server SOPS and the search portal server SPS to which the user's PCs A1 to An are accessed is output of the online advertisement. A process in which the control server OAOCS is authorized; Determining whether star information associated with a URI of the search result link information exists in a database; If the star information associated with the URI of the link information does not exist in the database, accessing the detailed information of the link information and outputting the same to the web browser of the user; When the star information associated with the URI of the link information exists in the database, the output control server OAOCS of the online advertisement extracts the star information from the DB and transmits the star information to the web browser of the user PCs A1 to An. Outputting; Outputting, by the output control server (OAOCS) of the online advertisement, a screen of the advertisement company homepage or the shopping company homepage of the link information associated with the star information to a web browser of the corresponding user PCs A1 to An; When the output control server OAOCS of the online advertisement receives a click signal for a star's video / image information or new introduction information, style setting, or homepage from among the star information from the user PCs A1 to An, A method of controlling output of an online advertisement is further provided. The method further comprises a step of transmitting a detailed information URI to a web browser of the user PCs A1 to An.

Preferably, the output control server (OAOCS) of the online advertisement sets a limit price for the lower cost per click, and hyperlinks of the star information registration from a number of advertisers or advertisers of sites that want links to advertisers, shopping companies, etc. Receiving an auction for Hyperlink; When the auction is completed, the output control server OAOCS of the online advertisement selects a successful bidder, registers the successful bidding information in a DB, and transmits the successful bidder to the advertiser PCs B1 to Bn of participating companies; Determining, by the output control server OAOCS, of the online advertisement in real time by checking the DB of the star information in real time if the publication expiration date of the star information for each company arrives; If the expiration date of the publication of the star information of one company has not passed and does not want to re-sign, the method of controlling the output of the online advertisement is further provided, further comprising auctioning the publication of the star information.

Meanwhile, the present invention accesses the main screen of a shopping mall or a search portal, and has a modem or the like for inputting a selection signal or advertisement recommendation on whether to match advertisements displayed in news or various text files stored in the server. A user PC (A1 to An) having a communication module and a browser therein; Advertiser terminal for viewing and registering advertisement information to set up desired site or product advertisement data in online advertisement output control server (OAOCS), while providing advertisement payment cost for each advertiser and product of advertiser. (B1-Bn); While processing the advertising cost per click on the advertisement information registered by the advertiser in real time, the cumulative integrated reserves for each advertiser site or product category are calculated, and the accumulated accumulated reserves are calculated in the shopping mall, search portal, and merchant. Display on the screen of the payment terminal, perform discount processing and payment settlement through the cumulative integrated reserve, display the corresponding advertisement in various text files such as search portal or news of the shopping mall, and match the advertisement and ad recommendation data An output control server (OAOCS) of the online advertisement for receiving the information from the user's PCs A1 to An and modifying the posted advertisement; Access to various websites such as shopping malls, search portals, individual e-commerce malls, and personal blogs where advertisement information and product information are displayed, and output corresponding advertisement information in the middle of a text file, and output control server of the online advertisement (OAOCS). Shopping mall server that uploads the advertisement information to the output control server (OAOCS) of the online advertisement, registers the marketing advertisement information, receives advertisement cost settlement information, and inserts a text file such as news information on the homepage ( SOPS) and a search portal server (SPS); An output control system of an online advertisement is provided, comprising an output control server (OAOCS) and an online shopping mall server (SOPS) of the online advertisement, and a press server (NPS) that provides news information to a search portal server (SPS). .

Preferably, the output control server (OAOCS) of the online advertisement is characterized in that the processing to change the advertisement inserted in the text file, if a predetermined user has a negative opinion on the matching of ads in consideration of the recommendation rate. A method of controlling output of an online advertisement is provided.

Preferably, the homepage 84 of the search portal server (SPS) or the media company server (NPS) is a text file 86 such as news, and inserts the advertising information in the middle of the text file 86, The selection window 88 for the advertisement recommendation 90 is provided at the online, and an input window 92 for directly inputting advertisement information matching with the corresponding text file or inputting an advertisement recommendation is provided. An advertisement output control system is provided.

Preferably, the homepage 84 of the search portal server (SPS) or the media company server (NPS) has an advertisement inserted in the text file and the contents of the text file at the bottom of the text file for the advertisement placed in the text file. An output control system for an online advertisement is provided, characterized in that a questionnaire window 94 is provided for questioning whether or not there is a good match.

On the other hand, the present invention is the process of the output control server (OAOCS) of the online advertising receives a variety of news article information or text files from the media company server (NPS) to attach the keywords matching the content corresponding to the article and register and register; Transmitting the relevant news article information and keyword information to the search portal server (SPS) for publication; Receiving, by the output control server OAOCS of the online advertisement, advertisement information from the advertiser PCs B1 to Bn or the shopping mall server SOPS, and receiving a keyword of a desired article from the advertiser PC or the shopping mall server; Inserting advertisement information classified as the keyword in the middle of the article classified as the keyword; Receiving, by the output control server (OAOCS) of the online advertisement, a question about whether the text content of the article matches the published advertisement; Determining, by the output control server (OAOCS) of the online advertisement, whether the matching recommendation number in the questionnaire for the article matching degree for the advertisement exceeds the mismatch recommendation number; If the number of matching recommendations exceeds the number of mismatching recommendations, maintaining the advertisement in the article; If the non-matching recommendation number in the survey exceeds the matching recommendation number, determining whether the non-matching recommendation number exceeds the preset number by the output control server OAOCS of the online advertisement; If the preset number is exceeded, changing and processing the advertisement in the article by the output control server OAOCS of the online advertisement; If the output control server (OAOCS) of the online advertisement does not exceed the predetermined number of recommendations, the output control method of the online advertisement comprising the step of maintaining the display of the advertisement; This is provided.

Preferably, the user selects that the output control server (OAOCS) of the online advertisement receives a classification keyword of an article from a user and registers the user, or selects that the article is more matched to the corresponding article among a plurality of classification keywords previously classified for a single article. Selection classification of the keyword The output control method of the online advertisement, characterized in that to classify the content of the article in the process of receiving and receiving the keyword selection information.

Hereinafter, the output control system of the online advertisement according to the first embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram showing a schematic configuration of an output control system of an online advertisement according to a first embodiment of the present invention, and FIGS. 2A and 2B are diagrams illustrating an output control system of an online advertisement according to a first embodiment of the present invention. It is a view showing the advertising cost settlement according to the search result window and the sale of products per site.

Referring to this, the output control system of the online advertisement according to the first embodiment of the present invention is to increase the amount of integrated reserves output on the screen of the user browser by at least two or more companies through the partnership for cross marketing It is a system that allows the relevant companies to be displayed at the top of the result list by adding the integrated reserves of the corresponding companies that are accumulated by clicking and clicking product information.

That is, the output control system of the online advertisement according to the first embodiment of the present invention provides a discount amount to a user who purchases a product by integrating the reserves provided to each individual user in each category or site during a user's search or shopping. F. For sites with more cumulative integrated reserves, it is obvious that more products are sold. Therefore, the output control system of the online advertisement according to the first embodiment of the present invention is to accumulate the accumulated accumulated accumulation accumulated by each site in cooperation with the companies with the cumulative integrated reserve so that more users can access do.

As another example, the output control system of the online advertisement according to the first embodiment of the present invention may be used in order to prevent the user's access and shopping from being concentrated only on a site with a high cumulative integrated reserve, and to induce the access of the selected user. On the site screen of the search portal, a separate display is provided indicating that cumulative integrated reserves are provided for each advertisement site information, and the specific cumulative integrated reserves are not displayed. It is a system that induces the access of the selected user by each site by displaying the accumulated amount.

On the other hand, the output control system of the online advertisement according to the first embodiment of the present invention provides the user with a discount icon of each company output as a result of the keyword search advertisement to each user, and screens the user that the discount icon exists in the search It is a system to induce activation of the advertisement output and shopping activation by the notification.

That is, the output control system of the online advertisement according to the first embodiment of the present invention displays a discount icon or an integrated cumulative amount icon for discount on the information side of the companies whose advertisement information is output through keyword search in a search portal or shopping mall site. By providing an icon, a user can access the main screen of the site to display a specific discounted amount or a cumulative discounted amount, thereby activating online advertising and thereby shopping.

On the other hand, the output control system of the online advertising according to the first embodiment of the present invention is to provide a target advertising by providing a differentiated amount or a discount amount for each user's age, region, gender, age-specific personal information System.

That is, the output control system of the online advertisement according to the first embodiment of the present invention has a high likelihood of shopping for a user corresponding to the target age or region, gender, and age range of the corresponding advertisement product according to the advertiser's intention, and thus the corresponding advertisement. It is a system to provide more discount amount or cumulative accumulation amount at the time of outputting information.

To this end, the output control system of the online advertisement according to the first embodiment of the present invention accesses the main screen of a shopping mall or a search portal therein, and clicks a search result through a search for shopping or a search for specific information therein. In order to output the search result information on the screen, a communication module such as a modem and a user PC (A1 to An) with a browser are provided therein.

While providing advertisement payment costs for each advertiser and for each product sold by the advertiser, the desired site or product advertisement data is set in the output control server (OAOCS) of the online advertisement and crossed with a specific advertisement company designated by the advertiser. By generating a marketing request signal and generating an acceptance signal, an advertiser terminal (B1 to Bn) for at least two or more advertisers to request and accept cross-marketing for the accumulated accumulation amount, and to view and register advertisement information. ) Is provided.

The output control server (OAOCS) of the online advertisement processes the cumulative integrated reserve for each advertisement company's site or product category while processing the cost per click for the advertisement information registered by the corresponding advertiser in real time, and calculates the calculated amount. The server for controlling the advertisement screen and the reserve information so that the accumulated accumulated reserves are displayed on the screen of a shopping mall or a search portal and the cross-marketing signals and acceptance signals of specific companies are authorized and the accumulated accumulated reserves of the corresponding companies are added to the screen. to be.

In addition, the output control system of the online advertisement according to the first embodiment of the present invention is connected to various websites such as a shopping mall, a search portal, an individual e-commerce mall, a personal blog, and the like, in which advertisement information and product information are displayed, and corresponding advertisement information. The user's PC (A1 ~ An) for outputting the screen is provided, the advertisement information is uploaded to the output control server (OAOCS) of the online advertisement in conjunction with the output control server (OAOCS) of the online advertisement, cross-marketing advertisement A shopping mall server (SOPS) and a search portal server (SPS) for registering information and receiving advertisement cost settlement information are provided.

For example, when a specific search keyword (for example, flower delivery) is input in a search box (not shown) of the main screen of the search portal using the output control system of the online advertisement according to the first embodiment of the present invention, it is shown in FIG. 2A. The search result window 2 as shown is output.

In the output control system of the online advertisement according to the first embodiment of the present invention, the output control server (OAOCS) and the search portal server (SPS) of the online advertisement is linked, and the output control server (OAOCS) of the online advertisement is The accumulated reserve information 6 accumulated in the site information 4 of the search result is output to the search result output from the search portal server SPS.

In addition, the output control server OAOCS of the online advertisement displays the information 8a and 8b of affiliated companies on the side of the search result site information 4 indicating that the advertisement output marketing is cross marketing.

That is, the output control server OAOCS of the online advertisement stores information of pre-registered advertisement companies and cross-marketing information between the advertisers, and the search result information of the search portal server SPS corresponds to the cross-marketing. In the case of a website or a product of any registered advertising company, the output control server (OAOCS) of the online advertisement screens the information of the advertisers who have registered cross-marketing and the accumulated cumulative integrated reserves of the corresponding advertising companies together.

Therefore, the advertiser can overcome the limitations of the system in which the cumulative integrated reserve is output in the order of high output when the results of the search are output through the output control system of the online advertisement according to the first embodiment of the present invention. The accumulated cumulative integrated reserve information is displayed on the screen, and the output ranking is determined by the accumulated cumulative integrated reserve, so that the corresponding advertisement information and site information can be output in a relatively high rank, thereby increasing the user's click rate or shopping purchase rate. When the site or advertisement information of one company registered through cross marketing is outputted, the site information and advertisement information of other affiliated companies are also output, so that the output frequency can be increased.

On the other hand, the output control system of the online advertising according to the first embodiment of the present invention can achieve the above-described predetermined effects through the advertising method through the cross marketing, while at least two or more through such cross marketing When the company information or product information is output, only a product of a specific company is continuously sold, and there is a problem that the same advertising cost may be paid.

Therefore, the output control system of the online advertisement according to the first embodiment of the present invention, according to the difference in the number of product sales through the site as shown in Fig. Set to pay differentiated advertising costs among affiliates that perform.

To this end, the output control server OAOCS of the online advertisement communicates with the shopping mall server SOPS or the search portal server SPS, and whether the product is sold through the product advertisement or the site advertisement posted by the advertiser. Judge. That is, information about the sale of goods is transmitted from the shopping mall server (SOPS), the search portal server (SPS), and the advertisement company server (not shown) to the output control server OAOCS of the online advertisement, and the output control of the online advertisement is controlled. The server OAOCS accumulates the corresponding information so that the advertising costs are differentially processed according to the difference in the number of product sales for each cross marketing company.

For example, suppose that A and B are affiliated with each cross-marketing company, and the advertising cost per click is 100 won for each company. A company generates 10 product sales and B company generates only 5 product sales. In this case, since the difference in the number of product sales between A and B companies is five times, in this case, A company costs 100 won per click, and B company costs 98 won per click. Such table data is preferably set in the output control server OAOCS of the online advertisement before cross-marketing affiliate registration.

Accordingly, the output control server OAOCS of the online advertisement monitors the sales performance of each advertisement company and compensates for the difference in sales that may be generated due to cross marketing when the advertisement cost is settled.

On the other hand, the output control system of the online advertising according to the first embodiment of the present invention, although not shown, while providing the accumulated integrated reserve information for each site in the search result information at the shopping mall or search portal, Without providing additional cumulative integrated reserve information, it is possible to display a separate phrase that the cumulative integrated reserve information is displayed when clicked on the corresponding search result information.

That is, when a user clicks on the search result information output in a specific rank while viewing the search result information, the cumulative integrated reserve information provided by the site output as the corresponding search result information is output. In this manner, it is possible to process cumulative integrated reserves as hidden values regardless of individual site advertisements or cross-marketing site advertisements, and even a site with a small cumulative integrated accumulation amount is not disadvantaged.

Therefore, the output control server OAOCS of the online advertisement not only renews and calculates the cumulative integrated reserve for each advertisement site, but also processes the corresponding cumulative integrated reserve information as a hidden value, depending on whether the user clicks on the signal. The cumulative integrated reserve information is transmitted to the screen of the shopping mall or the search portal to process the screen output.

Referring to Figure 2a, the output control system of the online advertising according to the first embodiment of the present invention is the output control server (OAOCS) and the search portal server (SPS) of the online advertising is linked to the The output control server (OAOCS) calculates and accumulates the accumulated accumulation amount accumulated in the site information (4) of the search result on the search result output from the search portal server (SPS), and the accumulated accumulation amount information is processed as a hidden value. do. Therefore, no screen output occurs.

In addition, the output control server OAOCS of the online advertisement displays the information 8a and 8b of affiliated companies on the side of the search result site information 4 indicating that the advertisement output marketing is cross marketing. At this time, in the case of non-cross marketing in the search result site information 4, separate affiliate company information 8a and 8b are not output.

At this time, the output control server OAOCS of the online advertisement determines whether the click signal of the search result site information 4 is applied from the user's PCs A1 to An, When the click signal is applied, the accumulated accumulation amount information accumulated in connection with the corresponding search result site information 4 is output on the output screen 2 so that the user can recognize how much the accumulated accumulation amount of the corresponding site is. Make sure

3 is a block diagram showing the configuration of an output control server of an online advertisement according to the first embodiment of the present invention.

Referring to this, the output control server OAOCS of the online advertisement communicates with the shopping mall server (SOPS), the search portal server (SPS), and the advertiser PCs (B1 to Bn) while calculating the cost per click of the advertisement and accumulating the integrated point information. , Output management of the maximum discountable price information for each product, processing the discount cost when purchasing the product, overall advertisement-related processing and discount information processing, and discount cost processing for cross-marketing (marketing using a cumulative cumulative integrated reserve) of multiple advertisers.

Accordingly, the output control server OAOCS of the online advertisement has a communication module, an advertisement information management unit, a product information (sale) management unit, a cross marketing information management unit 26, a member information management unit, an integrated reserve management processor, and payment of advertisement costs therein. The management processor, advertising information DB, product information (sales) DB, cross marketing information DB, member information DB, integrated reserve DB, advertising cost payment management DB, the control unit is configured.

Reference numeral 20 receives advertisement information and product information from advertiser PCs (B1 to Bn) and a plurality of seller servers (not shown) and displays them on web pages of a shopping mall server (SOPS) and a search portal server (SPS). Receives the advertisement information and product information reading signal transmitted from the computer terminal (A1 ~ An) of the, and the integrated point cumulative information and discount information posted on the shopping mall server (SOPS), cross marketing information from each advertiser or advertiser Represents a communication module equipped with a modem means for transmitting and receiving.

Reference numeral 22 denotes an advertisement information management unit which uploads and publishes advertisement information provided from the first to Nth advertiser PCs B1 to Bn, and checks and manages the screen output state of the user for the advertisement information.

Reference numeral 24 uploads and displays the product information provided from the shopping mall server (SOPS), checks and manages the user's screen output state of the product information, manages to publish discount rate information for each product linked to the advertisement cost, and per click. The product information (sales) managing unit manages to perform the settlement by applying the sale of goods when the advertising cost is settled.

Reference numeral 26 receives a request for cross marketing from one of the first to Nth advertiser PCs B1 to Bn, and corresponds to the advertiser or advertisement PC designated by the advertiser (B1 to Bn). Represents a cross-marketing information management unit for managing information for transmitting a signal and performing cross-marketing processing according to acceptance.

Reference numeral 28 manages member information such as gender, age, region, etc. of each member so that each member can manage target advertisements, integrated points per click of advertisement information, and advertisement payment cost per click. Member information management unit for managing the information of the portal company, and reference numeral 30 receives the advertisement information and product information reading signals transmitted from a plurality of customer computer terminals (A1 ~ An) to update the member integrated reserve information, In accordance with the product purchase signal sent from the customer computer terminal (A1 ~ An), the corresponding integrated reserves are processed to be used up and the corresponding accumulated reserves are exhausted. Represents an integrated reserve management processor for cumulative processing.

Reference numeral 32 denotes a predetermined amount of advertising payment costs for the output of advertisement information displayed on the homepages of a number of shopping malls and search portal companies in advance, and when purchasing the products of the corresponding advertisers in proportion to the advertising charging charges, It is an advertisement cost payment management processor that processes a part of the advertising cost to be paid to a purchase member at a discounted amount, and accumulates the corresponding advertising cost even when a linked advertiser clicks according to cross marketing.

Reference numeral 34a denotes an advertisement information DB for storing advertisement information provided from the first to Nth advertiser PCs B1 to Bn, and reference numeral 34b denotes a corresponding advertiser provided from the first to Nth advertiser PCs B1 to Bn. It represents a product (sales) information DB that stores the sales product information of and stores information on whether the sales product is sold.

Reference numeral 34c receives a cross-marketing request signal from one of the first to Nth advertiser PCs B1 to Bn, and sends the signal to the advertiser or the PC of the advertiser designated by the advertiser B1 to Bn. Cross-marketing information DB for storing information for performing cross-marketing processing according to the acceptance by transmitting a.

Reference numeral 34d denotes a member information DB that stores member information such as gender, age, region, etc. of a member to enable targeted advertisement, and reference numeral 34e denotes advertisement information and products transmitted from customer computer terminals A1 to An. Receives the information access signal, updates and stores the integrated membership reserve information, updates and stores the corresponding integrated membership reserves paid according to one customer's product purchase signal, and aggregates per click with the linked advertisers according to cross marketing Represents an integrated reserve DB that stores reserve information.

Reference numeral 34f stores discount information in advance so that the discount rate given to the purchasing member is proportional to the purchase price of the corresponding advertisement company in proportion to the charging cost of the advertisement, and cumulatively calculated at the click of the linked advertiser according to cross marketing. Represents an advertisement cost payment management DB for storing advertisement cost information.

Reference numeral 36 receives advertisement information and product information from the first to Nth advertiser PCs B1 to Bn and displays the advertisement information and product information on a web page of a shopping mall or a search portal server, and the advertisement information transmitted from the user PCs A1 to An. And accumulate and accumulate the member integrated reserves by driving the integrated reserve management processor 26 according to the product information view signal, and accumulate the accumulated reserves of the respective advertisers linked according to the cross marketing of the corresponding link advertisement, and output the advertisement information. Recharge the advertising payment for a certain amount in advance, and process the discount rate given to the purchasing member in proportion to the advertising charge charging cost in proportion to the purchase price of the advertising company, and aggregate the accumulated reserve information according to cross marketing It is printed on the link information of each linked advertising company, and receives the product purchase signal of the customer, It performs a special discount process through integration reserves represent a control section which performs the integration reserve management processor 26, a sales agent handling the goods uploaded to dealer by treatment so as to update the data points jeokriphyeong drive.

On the other hand, the online advertising output management server (OAOMS) is integrally configured inside the shopping mall server (SOPS) and the search portal server (SPS), registration of advertising data and payment of advertising costs, discount processing, cross marketing It is also possible to add and accumulate the reserves of each linked advertising company due to the sum, and accumulate by accumulating each reserve when the user clicks.

The function and operation of the output control system and method of the online advertisement according to the first embodiment of the present invention having the above-described configuration will be described in detail with reference to the accompanying drawings.

4A, 4B, 4C, and 4D are flowcharts showing signal flows of the output control system of the online advertisement according to the first embodiment of the present invention.

4A is a signal flow diagram illustrating a cross marketing method through an output control system of an online advertisement according to a first embodiment of the present invention, and FIG. 4B is an output of an online advertisement according to a first embodiment of the present invention. Figure 4c is a signal flow diagram showing the process of the cumulative reserves using the control system as a hidden value and the output process, Figure 4c is a differential payment of the target user by using the output control system of the online advertising according to the first embodiment of the present invention FIG. 4D is a signal flow illustrating an advertisement method using a personal blog through the output control system of the online advertisement according to the first embodiment of the present invention.

First, referring to FIG. 4A, when an advertisement information is received from the first to Nth advertiser PCs B1 to Bn, the output control server OAOCS of the on-line advertisement controlling the present system publishes the corresponding advertisement information.

In this state, the output control server OAOCS of the online advertisement receives the company designation signal and the cross marketing designation request signal for the cross marketing from the advertiser PCs B1 to Bn of one advertiser, and the advertiser designates the designation. The advertiser PCs (B1 to Bn) of the advertising company transmit the information and the cross marketing designation request signal of the company applying for the cross marketing, and wait for the acceptance signal.

If the output control server OAOCS of the online advertisement receives the acceptance signal for the cross marketing from the advertiser PCs B1 to Bn of the designated advertisement company, the output control server OAOCS of the online advertisement is the advertiser. Receives the advertising costs of a predetermined cost through the PC (B1 ~ Bn) and charges, gives a discount rate pre-sorted by the corresponding advertising costs, and publishes the discount information.

The output control server OAOCS of the online advertisement displays the advertisement information of the corresponding advertisement company, the individual cumulative integrated reserve information for each site, and the accumulated accumulated reserve information due to cross marketing on the shopping mall homepage screen or the search portal homepage screen. Information is displayed so that it can be linked with the keyword specified by the advertiser.

That is, the site of the corresponding advertiser is outputted by inputting a search keyword on the shopping mall homepage screen or the search portal homepage screen, and the information of the corresponding advertiser is displayed on the shopping mall homepage screen or the search portal homepage screen for access to the advertiser's homepage. URI information is displayed to be outputted, and the output control server (OAOCS) of the online advertisement is posted in conjunction with the cumulative integrated reserve amount information of each advertiser or the cumulative integrated reserve information due to cross marketing in association with the URI information of the corresponding advertiser. do.

In this state, when a plurality of users log in to the output management server OAOMS of the online advertisement through the user PCs A1 to An, the output control server OAOCS of the online advertisement performs the login process of the user. do.

The output control server OAOCS of the online advertisement determines whether a click signal for the corresponding advertisement information is generated from one of the user PCs A1 to An, and when the click signal is generated, the output control server of the online advertisement. (OAOCS) grants a reserve for the user's click action, integrates the reserve and accumulates the integrated reserve cumulatively.

In this state, the output control server OAOCS of the online advertisement determines whether a product purchase signal is generated from a user, and if a product purchase signal is generated, extracts discount rate information previously assigned to the advertisement product. The discount processing is performed using the integrated reserve by reflecting the discount rate.

The output control server (OAOCS) of the online advertisement subtracts the integrated reserve by the corresponding discount processing cost, updates the integrated reserve information, and re-controls the ranking of the advertiser's site according to the accumulated integrated reserve.

Accordingly, FIG. 4A shows that even though the cumulative integrated reserve accumulated through the advertisement click and the product information click through the output control system of the online advertisement according to the first embodiment of the present invention is a small advertisement website, the respective advertisements are cross-marketed. By accumulating the accumulated integrated reserves granted for each site and outputting the screen, the site can be output in a higher rank, and more users can click and shop.

Meanwhile, referring to FIG. 4B, the output control server OAOCS of the online advertisement controlling the present system collectively displays the advertisement information when the advertisement information is received from the first to Nth advertiser PCs B1 to Bn.

In this state, the output control server OAOCS of the online advertisement registers the advertisement information by linking the advertisement with a keyword of a known search engine provided from a pre-associated shopping mall server SOPS and a search portal server SPS. In particular, the search result information provided through the search box provided on the homepage main page of the shopping mall server (SOPS) and the search portal server (SPS) is provided with a separate display means (icon) indicating that the cumulative integrated reserves are provided for each company. Post marking means so that

The output control server OAOCS of the online advertisement determines whether a user's keyword search is performed from the shopping mall server SOPS and the search portal server SPS, and extracts advertisement information matching the keyword search word. . That is, when the output control server (OAOCS) of the online advertisement stores the URI of a specific flower delivery company and inputs “flower delivery” as a keyword search word, the corresponding search word corresponds to the search word, and the pre-classified company information is output. The company's URI information is hyperlinked. This is a known technique.

Of course, in the shopping mall server (SOPS) and the search portal server (SPS), various advertisement information and site (company) information may be output through the category selection instead of the keyword input.

However, the present invention selectively outputs in each search result a display means (icon) for separately indicating that the cumulative integrated reserve is provided to the company information output due to the search result. In other words, the user only recognizes that only the display means is given a cumulative integrated reserve, and the cumulative integrated accumulation amount for each site is not known. Accordingly, the user may click on a plurality of corresponding advertisement information or company information output as a search result to obtain detailed information.

Accordingly, the output control server OAOCS of the online advertisement determines whether a click signal for specific advertisement information is applied from the user PCs A1 to An and determines whether the user is an opportunity source. If the user is not a member, the user's personal information is input and a separate ID accounting procedure is performed.

If the user is a member, the output control server OAOCS of the online advertisement extracts cumulative integrated reserve information and advertisement or company detailed information associated with the corresponding advertisement information or company information according to the click signal and the shopping mall server ( SOPS) and search portal server (SPS) to display the screen output.

The output control server OAOCS of the online advertisement cumulatively updates the cumulative integrated reserve for the user's click action.

In addition, the output control server OAOCS of the online advertisement determines whether a purchase signal is applied from a user, and when a purchase signal is generated, checks the accumulated integrated reserve of the site where the product is posted, and performs a discount process. The cumulative consolidated reserve is updated to zero.

4B, when the user inputs a specific keyword search word through the shopping mall server (SOPS) and the search portal server (SPS) to search for product information or company information, the product information or company output as a result value. From the information, it is possible to determine which information is the information of the company that provides the cumulative integrated reserves. Therefore, when shopping, we will first select the company that provides the cumulative integrated reserves. It becomes possible. In addition, since the cumulative integrated accumulation amount information is processed as a hidden value, even if you are wondering how much cumulative integrated accumulation accumulated for a discount can click on the site of the corresponding company will generate additional advertising effect.

Figure 4c is a signal flow illustrating a process of differentially paying the reserves for each target user using the output control system of the online advertising according to the first embodiment of the present invention.

First, the output control server OAOCS of the online advertisement controlling the present system collectively displays the advertisement information when the advertisement information is received from the first to Nth advertiser PCs B1 to Bn.

In this state, the output control server OAOCS of the online advertisement registers the advertisement information by linking the advertisement with a keyword of a known search engine provided from a pre-associated shopping mall server SOPS and a search portal server SPS. In particular, the output control server OAOCS of the online advertisement receives and registers differentiated reserve provision information for each user from the advertiser PCs B1 to Bn.

That is, the user's personal reserve information is information that can be set by the advertiser to provide a reserve of 200 points, if the age of the user is 15 to 25 years old, and provide a reserve of 100 points for other ages. This is not limited to age, and the advertiser may provide differentiated reserves for each target user for various personal information such as a user's residence region, time zone, gender, and occupation.

The output control server OAOCS of the online advertisement determines whether a user's keyword search is performed from the shopping mall server SOPS and the search portal server SPS, and extracts advertisement information matching the keyword search word. . That is, when the output control server (OAOCS) of the online advertisement stores the URI of a specific flower delivery company and inputs “flower delivery” as a keyword search word, the corresponding search word corresponds to the search word, and the pre-classified company information is output. The company's URI information is hyperlinked. Techniques for providing search results through such search terms are well known techniques.

Of course, in the shopping mall server (SOPS) and the search portal server (SPS), various advertisement information and site (company) information may be output through the category selection instead of the keyword input.

The output control server OAOCS of the online advertisement determines whether a click signal for specific advertisement information is applied from the user PCs A1 to An and determines whether the user is an opportunity source. If the user is not a member, the user's personal information is input and a separate ID accounting procedure is performed.

If the user is a member, the output control server OAOCS of the online advertisement extracts cumulative integrated reserve information and advertisement or company detailed information associated with the corresponding advertisement information or company information according to the click signal and the shopping mall server ( SOPS) and search portal server (SPS) to display the screen output.

In addition, the output control server (OAOCS) of the online advertisement extracts the reserve payment information for each target user that the advertiser has previously transmitted and stored, and determines how much the reserve can be additionally accumulated by the corresponding user, and the corresponding reserve Cumulatively update the cumulative integrated accumulation accumulated in the company.

In addition, the output control server OAOCS of the online advertisement determines whether a purchase signal is applied from a user, and when a purchase signal is generated, checks the accumulated integrated reserve of the site where the product is posted, and performs a discount process. The cumulative consolidated reserve is updated to zero.

4d is a signal flow illustrating an advertisement method using a personal blog through an output control system for online advertisement according to the first embodiment of the present invention.

First, the output control server OAOCS of the online advertisement controlling the present system collectively displays the advertisement information when the advertisement information is received from the first to Nth advertiser PCs B1 to Bn.

In this state, the output control server OAOCS of the online advertisement registers the advertisement information in association with a keyword of a known search engine provided from a pre-associated shopping mall server SOPS and a search portal server SPS.

In addition, the output control server OAOCS of the online advertisement receives a blog advertisement posting application for advertisement information displayed on a homepage or specific advertisement information displayed on the shopping mall server SOPS and a search portal server SPS. In other words, a variety of users receive a request for a particular advertisement to display the advertisement on their blog.

When the advertisement submission application is completed, the output control server OAOCS of the online advertisement installs an advertisement platform on the blog. That is, the output control server (OAOCS) of the online advertisement may transmit and install the blog information and the advertisement platform information to a search portal server (SPS) that provides a corresponding personal blog, and upload the advertisement platform as a general picture. It is also possible to install in the form.

In this case, the advertisement platform installed in the blog transmits the IP of the user who visited the blog to the output control server OAOCS of the online advertisement, and changes information of the advertisement data from the output control server OAOCS of the online advertisement. As a means for performing communication in order to receive the transmission, the output control server OAOCS of the online advertisement is a means for remotely controlling the advertisement information of the blog.

Through this, the output control server OAOCS of the online advertisement determines whether a click signal for specific advertisement information is applied from the user PCs A1 to An and extracts the corresponding blog information. That is, the advertisement platform receives the information of the blog and the IP information of the click user.

Through this, the output control server OAOCS of the online advertisement cumulatively calculates the reserve or cash to be provided to the blog owner. That is, a part of the entire advertising cost is paid to the blog owner in exchange for the click of the advertisement information.

In addition, the output control server OAOCS of the online advertisement determines whether a purchase signal for the corresponding advertisement product is authorized from one user, and when a purchase signal is generated, an additional incentive reserve or cash is provided to the owner of the blog. Do it.

4D, the output control system of the online advertisement according to the first embodiment of the present invention can display advertisements on more blogs, and the blog owners can use various advertisements to sell well or to increase clicks. You can decorate your blog by writing PAL text. In particular, it would be more beneficial for blog owners to post blog themes and appropriate ads.

5A, 5B, and 5C are diagrams illustrating a brand icon output screen of the output control system of the online advertisement according to the first embodiment of the present invention.

Referring to this, the brand icon output screen of the output control system of the online advertisement according to the first embodiment of the present invention is as shown in Figures 5a, 5b, 5c.

A brand icon is a discount icon provided by an advertiser, and the icon can be individually collected by the user and used when purchasing a product. It is a means different from the cumulative integrated reserves in the present invention in that it can be collected separately and used separately.

In the case of a brand icon, a unique code is matched with a hidden value. In the icon, a code for each product is separately embedded, and issue period information is embedded in a code. That is, the brand icon is a discount icon that can be issued for each product or for each brand company, and the issue period is determined, and the discount rate is calculated differentially as the period elapses.

For example, in the case of a brand icon for a Samsung optical mouse, as shown in FIG. 5A, a discount can be obtained only when the Samsung optical mouse is purchased. The face value is expressed as 300 won, but the face value decreases according to the period after issuance. Done. To be precise, the face value remains the same but the discountable amount falls.

Thus, such brand icons will allow users to try to find new brand icons on portal sites or shopping sites, and can eventually maximize advertising effectiveness.

The search window 40 of the search portal site is provided with a search word input window 42, a search word input confirmation button 44, and an output window 46 for outputting information on the search result. The search result output window 46 includes a plurality of company site information 46a output through a search engine.

In this case, the brand icon information 48 is displayed on the right side of the search result result window 46. This information is displayed by the output control server OAOCS of the online advertisement by each shopping mall server SOPS or search portal server SPS. ) And the brand icon information generated by the advertiser is displayed on the screen.

In addition, the brand icon information 48 may be processed by the output control server OAOCS of the online advertisement to be processed as information associated with the information output in the search result window 46. That is, if the information displayed in the search result window 46 is information about a computer, the output control server OAOCS of the online advertisement classifies the corresponding brand icon information 48 and includes information related to the computer, such as a mouse, a keyboard, and a notebook. For example, it is preferable to transmit information such as a desktop and output the screen.

Meanwhile, referring to FIG. 5B, such brand icon information 48 is provided to the corresponding user according to the user's click, and the collected brand icon information is tabled for each user. In other words, when looking at the brand icon table 50 collected by the user, the table includes a company name 50a, a product name 50b, an icon price 50c, a discount limit 50d, and an expiration date 50e that generated the brand icon. It is stated.

In this way, when a user purchases a specific product issued by a specific company, the user can receive a discount through the brand icon, and the user must present the brand icon within the expiration date to receive the discount. As shown in 5c, it varies with the passage of time, and the icon price and the discount limit, which are face values, are changed. Technical features thereof are similar to those of ordinary online gift certificates or electronic payment means, and thus will be omitted.

6A, 6B, and 6C are flowcharts illustrating a process of processing a brand icon through an output control system of an online advertisement according to a first embodiment of the present invention.

FIG. 6A illustrates a process of generating a brand icon, FIG. 6B illustrates a process of changing a value of a brand icon linked to a share price of a designated company, and FIG. 6C illustrates a process of trading a brand icon.

First, referring to FIG. 6A, the output control server OAOCS of the online advertisement receives and receives brand icon publication information and brand icon information from advertiser PCs B1 to Bn, and searches keyword information desired by the advertiser. Receive and register.

That is, an advertiser may issue a corresponding brand icon only when inputting a specific search keyword among search keywords of a search portal or a shopping mall, and output the same brand icon on the screen, and the output control server OAOCS of the online advertisement is a corresponding search keyword. And brand icon information is transmitted to the search portal server (SPS) or shopping mall server (SOPS) to register.

The search portal server (SPS) or the shopping mall server (SOPS) receives the corresponding search keyword information and brand icon information and registers the linked search engine.

In this state, the output control server OAOCS of the online advertisement receives the user's keyword search word from the search portal server SPS or the shopping mall server SOPS, and the search keyword matches the search word preset by the advertiser. Judge.

Of course, the search portal server (SPS) or shopping mall server (SOPS) may perform this process.

In this state, the output control server OAOCS of the online advertisement, if the search word input by the user matches the preset search term of the advertiser, the output control server OAOCS of the online advertisement gives the user a brand icon. .

In this case, the brand icon is not provided unilaterally, and the output control server OAOCS of the online advertisement displays the brand icon on the search result window of the search portal server SPS or the shopping mall server SOPS. When a user clicks, the brand icon is paid to the user. In this case, detailed information of the product associated with the corresponding brand icon is output in the pop-up window in the form of an advertisement.

When the user clicks on the brand icon and the brand icon is paid, the output control server OAOCS of the online advertisement performs a deduction of the face value of the brand icon. That is, the time elapsed is calculated to change the value of each brand icon with a discounted price for the elapsed time stored in advance.

In this state, the output control server (OAOCS) of the online advertisement is a purchase signal for a specific product from any one user, when the unique number of the brand icon is input, search the unique number of the brand icon Extract the discountable amount of the icon. In that state, discount processing is performed for the product.

Referring to FIG. 6B, the output control server OAOCS of the online advertisement receives and receives brand icon publication information and brand icon information from advertiser PCs B1 to Bn, and transmits search keyword information desired by the advertiser. Receive and register.

That is, an advertiser may issue a corresponding brand icon only when inputting a specific search keyword among search keywords of a search portal or a shopping mall, and output the same brand icon on the screen. And brand icon information is sent to the search portal server (SPS) or shopping mall server (SOPS) to register.

The search portal server (SPS) or the shopping mall server (SOPS) receives the corresponding search keyword information and brand icon information and registers the linked search engine.

In this state, the output control server OAOCS of the online advertisement receives the user's keyword search word from the search portal server SPS or the shopping mall server SOPS, and the search keyword matches the search word preset by the advertiser. Judge.

Of course, the search portal server (SPS) or shopping mall server (SOPS) may perform this process.

In this state, the output control server OAOCS of the online advertisement, if the search word input by the user matches the preset search term of the advertiser, the output control server OAOCS of the online advertisement gives the user a brand icon. .

In this case, the brand icon is not provided unilaterally, and the output control server OAOCS of the online advertisement displays the brand icon on the search result window of the search portal server SPS or the shopping mall server SOPS. When a user clicks, the brand icon is paid to the user. In this case, detailed information of the product associated with the corresponding brand icon is output in the pop-up window in the form of an advertisement.

When a user clicks on a brand icon and a brand icon is paid, the output control server OAOCS of the online advertisement receives a selection signal for a specific stock from the user's PCs A1 to An and registers the stock information. . In this state, the output control server OAOCS of the online advertisement variably calculates the discount value of the brand icon in inverse proportion to the stock price of the stock.

In other words, if the stock price of the designated stock falls, the value of the brand icon paid by the corresponding ratio increases. On the contrary, if the stock price of the designated stock rises, the value of the brand icon paid by the ratio decreases. do. These stocks are pre-designated super stocks, and even if the stocks are not fluctuating and the stock price has dropped by up to 10%, the brand icon's face value is generally around 100 won so the rate of change is less than 10 won. . However, since the change in the real value felt by the user is felt more, the advertiser can achieve a large advertising effect even with a small marketing cost, and the user can be recognized as providing a reward that the brand icon value is changed in conjunction with the stock price. Can be.

In particular, the stock that can be designated at this time may be limited to the company that issued the brand icon.

In this state, the output control server (OAOCS) of the online advertisement is a purchase signal for a specific product from any one user, when the unique number of the brand icon is input, search the unique number of the brand icon Search for the stock associated with the icon and extract the discountable amount of the brand icon according to the stock price change. In that state, discount processing is performed for the product.

Referring to FIG. 6C, a transaction tool for trading a brand icon is provided in the output control server OAOCS of the online advertisement. In addition, a search tool for searching for other brand icons is also provided.

In order to purchase an optical mouse released by Samsung Electronics, one user must collect more Samsung optical mouse brand icons that he does not collect because the more discounted icons are, the larger the discount is. A transaction is made for this.

First, the output control server OAOCS of the online advertisement receives a specific brand icon search name from a user's PC A1 to An, and when a search signal is applied, extracts brand icon information associated with the search name. Print the screen.

If the user transmits a purchase request signal for a specific brand icon, the output control server OAOCS of the online advertisement registers the brand icon information and the purchase information.

In this state, the output control server OAOCS of the online advertisement registers the selling information when receiving the selling information about the brand icon from one of the user's PCs A1 to An. In this state, the output control server (OAOCS) of the online advertisement, when the value confirmation signal of the brand icon is applied from the user who wants to buy the brand icon, calculates the discount amount based on the brand icon information and outputs the screen. .

Through this, the output control server (OAOCS) of the online advertisement is changed to register the owner of the brand icon when a buy signal is applied from the buyer's PC (A1 ~ Bn) for the brand icon.

If the output control server (OAOCS) of the online advertisement receives an exchange signal instead of a purchase price for the brand icon, the exchange information of the brand icon is sent to the seller PCs (A1 to An) who want to sell the brand icon. And then handle the exchange of icons and owner changes according to their acceptance.

7 is a schematic diagram showing the configuration of a system for performing offline reserve processing in conjunction with the output control system of the online advertisement according to the first embodiment of the present invention.

Referring to this, the system for performing offline reserve processing interlocked with the output control system of the online advertisement according to the first embodiment of the present invention is a system that can use the cumulative integrated reserve according to the present embodiment at a merchant.

To this end, the system of the present invention accesses the main screen of a shopping mall or a search portal therein, and clicks a search result through a search for shopping or a search of specific information to output the corresponding search result information on the screen. There are provided user PCs (A1 to An) in which a communication module such as a modem and a browser are built in.

Advertisers for viewing and registering advertisement information to set up desired site or product advertisement data in the output control server (OAOCS) of the online advertisement, while providing advertisement payment costs for each advertiser and for each product sold by the advertiser. Terminals B1 to Bn are provided.

The output control server (OAOCS) of the online advertisement processes the cumulative integrated reserve for each advertisement company's site or product category while processing the cost per click for the advertisement information registered by the corresponding advertiser in real time, and calculates the calculated amount. The accumulated integrated reserves are displayed on the screen of shopping malls, search portals and merchant payment terminals, and the server performs discount processing and settlement through the accumulated integrated reserves.

In addition, the output control system of the online advertisement according to the first embodiment of the present invention is connected to various websites such as a shopping mall, a search portal, an individual e-commerce mall, a personal blog, and the like, in which advertisement information and product information are displayed, and corresponding advertisement information. The user PCs A1 to An for outputting the screen are provided, the advertisement information is uploaded to the output control server OAOCS of the online advertisement in connection with the output control server OAOCS of the online advertisement, and the marketing advertisement information. And a shopping mall server (SOPS) and a search portal server (SPS) provided with advertisement cost settlement information.

Meanwhile, the cumulative integrated reserve information is displayed on the screen so that the accumulated integrated reserve money can be used in the output control server (OAOCS) of the online advertisement, and the discount price or reserve provision information is transmitted from the output control server (OAOCS) of the online advertisement. Merchant payment terminals (C1 ~ Cn) to perform the payment processing is provided.

The system of the present invention having the above configuration is limited to a case in which a product operating the shopping mall server (SOPS) is sold at an offline affiliated store, and can be discounted only through the cumulative integrated reserve for the corresponding product.

To this end, the output control server (OAOCS) of the online advertising receives the product information and payment information from the merchant payment terminals (C1 ~ Cn), and transmits the discounted amount information to the merchant payment terminals (C1 ~ Cn). To be processed. At this time, the output control server (OAOCS) of the online advertisement does not provide a real-time discount through the merchant payment terminal (C1 ~ Cn), it is also possible to change the implementation to provide a reserve or a refund payment in the future.

In such a system, it is necessary to indicate that the product is a discount product through cumulative integrated reserve for a specific product provided in an offline store. In addition, since the discount processing for the corresponding product of the output control server (OAOCS) of the online advertisement is integrating the online and offline products in real time, the offline store cannot know how much the corresponding product can be discounted, and the offline store. At the time when the merchant payment terminals C1 to Cn transmit a payment signal to the output control server OAOCS of the online advertisement, all accumulated accumulated reserves in the output control server OAOCS of the online advertisement are discounted. .

Therefore, the user at the offline store does not see any discount benefits when there is no cumulative integrated reserve for the product, it is possible to see more discount benefits than expected. Such a system can further activate sales of the product, and if the user understands the system, it can add to the fun of shopping.

8 is a flow chart illustrating signal flow through the system of FIG.

First, the present invention accumulates the accumulated integrated reserve in real time through the output control server (OAOCS) of the online advertisement. The cumulative integrated reserves are accumulated for each product, category, or company by clicking advertisement information or product information displayed in a shopping mall or a search portal, and the applicant has already applied for such a system. That is, in the case of step 110 is a known technique.

Through this, when the user generates a purchase signal for a specific product while performing offline shopping on the accumulated integrated reserve accumulated in the output control server (OAOCS) of the online advertisement, information on the corresponding product, price information, and credit Card information (or social security number / cell phone information) is transmitted from the merchant payment terminals C1 to Cn to the output control server OAOCS of the online advertisement.

Then, the output control server OAOCS of the online advertisement determines whether the user is a registered member through the personal information or the card information of the user. If the user is not a registered member, the user transmits user information to the output control server OAOCS of the online advertisement through the affiliated payment terminal C1 to Cn and receives an ID to register.

In this state, the output control server (OAOCS) of the online advertisement log-in the user, extract the individual reserve information of the user, and add the cumulative integrated reserve and the individual reserve for the product to the total discount amount Calculate

Then, the output control server OAOCS of the online advertisement transmits the discounted amount information to the affiliated store payment terminals C1 to Cn and outputs the screen, and performs the discount processing at the time of payment. It is also possible to provide a reserve for the discount amount later, or to transfer the discount amount later.

Because the credit card number is already registered in the output control server OAOCS of the online advertisement, it is possible to transfer the discounted amount to the payment account associated with the credit card.

Hereinafter, an output control system of an online advertisement according to a second embodiment of the present invention will be described in detail with reference to the accompanying drawings.

9 is a schematic diagram showing the configuration of an output control system of an online advertisement according to a second embodiment of the present invention.

Referring to this, the output control system of the online advertisement according to the second embodiment of the present invention outputs the star image information and video information along with the display of the cumulative amount of each site output as a search result, thereby displaying the user's advertisement or site. It is an output control system of an online advertisement which raises attention and activates the output of online advertisement information.

That is, the output control system of the online advertisement according to the second embodiment of the present invention may output the advertisement detail information or the product detail information by displaying a star image or video information on the corresponding advertisement site in order to increase the exposure effect of the advertisement. When the system can output the video or video information of the star.

To this end, the output control system of the online advertisement according to the second embodiment of the present invention accesses the main screen of a shopping mall or a search portal therein, and clicks a search result through a search for shopping or a search for specific information therein. In order to output search result information and star registration information on the screen, a communication module such as a modem and a user PC (A1 to An) with a built-in browser are provided inside.

Viewing and registering advertisement information in order to set the desired site or product advertisement data and star registration information in the output control server (OAOCS) of the online advertisement, while providing advertisement payment costs for each advertiser and for each product sold by the advertiser. Advertiser terminals B1 to Bn are provided.

The output control server (OAOCS) of the online advertisement processes the cumulative integrated reserve for each advertisement company's site or product category while processing the cost per click for the advertisement information registered by the corresponding advertiser in real time, and calculates the calculated amount. It displays the accumulated accumulated reserves on the screen of shopping malls, search portals and merchant payment terminals, performs discount processing and payment settlement through the accumulated integrated reserves, and registers the transmitted star information on the shopping mall or search portal server. .

In addition, the output control system of the online advertisement according to the first embodiment of the present invention is connected to various websites such as a shopping mall, a search portal, an individual e-commerce mall, a personal blog, and the like, in which advertisement information and product information are displayed, and corresponding advertisement information. The user PCs A1 to An for outputting the screen are provided, the advertisement information is uploaded to the output control server OAOCS of the online advertisement in connection with the output control server OAOCS of the online advertisement, and the marketing advertisement information. The registration is provided, the advertisement cost settlement information is provided, the shopping mall server (SOPS) and the search portal server (SPS) is provided with the registration information of the star on the homepage.

On the other hand, the planning agency server (SMS) that transmits and registers information such as video and video information, new work information, and homepage information of a star to the output control server (OAOCS) of the online advertisement, and receives a payment amount per click of the information. Is provided.

10A, 10B, and 10C are diagrams illustrating a star information posting state through an output control system of an online advertisement according to a second embodiment of the present invention.

Referring to FIG. 10A, FIG. 10A illustrates a state in which star registration information is displayed in specific search result information of a search result window provided on the homepage of a search portal. FIG. 10B shows a homepage of a shopping mall company by clicking corresponding search result information. FIG. 10C is a diagram illustrating an output state of a star image that is output when the screen is entered, and FIG. 10C is a diagram illustrating information published in star registration information.

As an example, the present invention describes a state in which an image of a star is posted on a homepage of a search portal. Referring to FIG. 10A, a search portal homepage 60 includes a search term input window 62 for inputting a known search keyword, and outputs a result of inputting a specific search term keyword in the search term input window 62. Result output windows 64 and 66 are provided.

As a result, information 64 linked to a general shopping mall company is output to the output windows 64 and 66, and link information 66 of the shopping mall company where star registration information is displayed is output. That is, the accumulated integrated reserve information 70 and the registered image 72 of the star are output on the right side of the link information 68 of the specific shopping mall company.

In this case, when the user clicks the link information 68 of the shopping mall company or clicks the star registration image 72, the user accesses the homepage 74 of the shopping mall company linked with the information as shown in FIG. 10B. Done.

On the homepage 74, a star registration image 76 is posted.

At this time, in the system of the present invention, the output control server (OAOCS) of the online advertisement manages the portrait rights for the registered image of the star, through the information transmission and reception with the agency server (SMS), for each registered image Manage usage periods and charges per click. In the case of image registration, the output control server OAOCS of the online advertisement may be transmitted to the homepage of the corresponding link company by a plug-in method and may be displayed. It may be used after approval through the output control server (OAOCS) or the agency server (SMS) of the online advertisement.

As shown in FIG. 10C, the registration information 78 of the star includes video / image information 80a, new work introduction information 80b, style setting information 80c, and homepage information 80d therein. It is included. The video / image information 80a is hyperlink information for outputting a video file or an image file of a star linked in advance in response to a user's click, and the new item introduction information 80b corresponds to a user's click. Hyperlink information for outputting the latest information of the star, the style setting information (80c) is hyperlink information linked to the schedule data of the star by updating in the agency server (SMS), the homepage information (80d) is the star Hyperlink information linking the mini homepage.

Through this, the planner can execute star marketing by posting information of the star on the shopping mall server (SOPS) or the search portal server (SPS), and linked to the search word of the shopping mall server (SOPS) or the search portal server (SPS). Advertisers or shoppers can be very effective as a mutual marketing tool because they can use a star's image to entice users to click.

The function and operation of the output control system and method of the online advertisement according to the second embodiment of the present invention having the above-described configuration will be described in detail with reference to the accompanying drawings.

11A, 11B, and 11C are flowcharts showing signal flows of the output control system of the online advertisement according to the second embodiment of the present invention.

Referring to this, FIG. 11A is a diagram illustrating a process of publishing star registration information, FIG. 11B is a diagram illustrating a process of outputting star registration information, and FIG. 11C is a diagram illustrating an auction processing procedure for a star portrait. .

First, referring to FIG. 11A, when an advertisement information is received from the first to Nth advertiser PCs B1 to Bn, the output control server OAOCS of the on-line advertisement controlling the present system publishes the advertisement information. In addition, the output control server OAOCS of the online advertisement receives a desired search word for the search result of the product or link company from the advertiser.

In this state, the output control server OAOCS of the online advertisement registers the advertisement information in association with a keyword of a known search engine provided from a pre-associated shopping mall server SOPS and a search portal server SPS.

In addition, the output control server OAOCS of the online advertisement may display star registration information about advertisement information displayed on a homepage or specific advertisement information displayed on the shopping mall server SOPS and a search portal server SPS. Is provided). At this time, the portrait rights auction process with the planning agency will be described later.

The output control server OAOCS of the online advertisement transmits the URI information of the advertisement company homepage linked to the search word of the shopping mall server SOPS and the search portal server SPS to the agency server SMS. Then, the planning agency determines whether the advertising company's product or company is suitable for the concept of the star through the URI information of the homepage of the advertising company.

As a result, the output control server OAOCS of the online advertisement receives a signal for accepting the publication of the star information from the agency server SMS to the advertiser.

If the online advertising agency output control server (OAOCS) accepts only a part of the information of the plurality of advertisers sent to the agency server (SMS), or if accepting all the agency website information selectively accepted E-star information is posted and processed to be linked to the shopping mall server (SOPS) and search portal server (SPS) or the homepage of the advertising company.

In this case, a platform for managing star images transmitted by the output control server OAOCS of the online advertisement should be installed on the shopping mall server SOPS and the search portal server SPS or the homepage of the advertisement company. That is, the platform for star image management is installed in the server in the form of a plug-in means for communicating with the output control server (OAOCS) of the online advertisement. The output control server (OAOCS) of the online advertisement is to communicate with the server to update the information of the star so that the latest information is output to the user through the server.

In addition, the output control server (OAOCS) of the online advertisement is advertising agency link information linked to the image of the star placed in the shopping mall or search portal, the cost per click to provide to the agency when clicking the image of the star It is good to sort in high order. The cost per click is differentially contracted for each star, and the output control server (OAOCS) of the online advertisement rearranges the advertiser information with the high cost per click in order.

In that state, the output control server OAOCS of the online advertisement sums up the user's click signal and checks whether the expiration date of the portrait right for the corresponding star information has arrived.

If the portrait right of the star information has expired, the output control server OAOCS of the online advertisement sums the click cost of the star and processes the payment, and notifies the advertiser PCs B1 to Bn to renew the contract. Determine whether or not.

In addition, when the output control server OAOCS of the online advertisement receives a new star image from the agency server SMS in a state in which the portrait right expiration date does not arrive, the star image is changed and re-registered.

On the other hand, referring to Figure 11b, when the user's PC (A1 ~ An) clicks the link information of a particular advertising company or shopping company on the homepage of the shopping mall server (SOPS) and the search portal server (SPS) that is accessed, click The signal is received by the output control server OAOCS of the online advertisement to determine whether the star information associated with the URI of the search result link information exists in the database.

If the star information associated with the URI of the link information does not exist in the database, the detailed information of the link information is accessed and output to the user's web browser.

On the other hand, when the star information associated with the URI of the link information exists in the database, the output control server OAOCS of the online advertisement extracts the corresponding star information from the DB and the web browser of the user PCs A1 to An. Send it to and print it.

At the same time, the output control server OAOCS of the online advertisement transmits the screen of the advertisement company homepage or the shopping company homepage of the link information associated with the corresponding star information to the web browser of the corresponding user PCs A1 to An.

At this time, the output control server (OAOCS) of the online advertisement is received from the user PC (A1 ~ An) when the click signal for the video / image information or new introduction information, style setting, homepage of the star of the corresponding star information, The detailed information URI of the star is transmitted to the web browsers of the user PCs A1 to An to output the screen.

Referring to FIG. 11C, an auction for a hyperlink of a star information registration is auctioned from a company of a site which desires a link of a plurality of advertisers or advertisers, shopping companies, etc. in the output control server OAOCS of the online advertisement. Receive the reception.

At this time, the output control server OAOCS of the online advertisement registers the information of the star to be linked to the homepage in advance, and allows each advertiser or an advertisement company, a shopping company, or the like to access and read it. The auction price is different for each star, and the auction price is carried out with only the minimum price presented.

In other words, the output control server OAOCS of the online advertisement sets a limit price for the lower cost per click and receives an auction.

When the auction is completed, the output control server OAOCS of the online advertisement selects a successful bidder, registers the successful bidding information in a DB, and transmits it to the advertiser PCs B1 to Bn of participating companies.

In addition, the output control server OAOCS of the online advertisement displays the advertisement information on the homepage of the shopping mall server SOPS or the search portal server SPS in the order of the highest advertising cost per click. At this time, the shopping mall server (SOPS) or search portal server (SPS), the link site homepage of the advertising company is provided with an advertising platform for communicating with the output control server (OAOCS) of the online advertising, the advertising platform and The output control server OAOCS of the online advertisement performs communication, and the output control server OAOCS of the online advertisement checks the DB of the star information in real time to determine whether the publication expiration date of the star information for each company arrives.

At this time, since the expiration date of the star information posted by each company is different for each company, if the expiration date of the star information posted by one of the companies has elapsed and you do not want to re-contract, the auction for the publication of the star information is performed again.

Hereinafter, an output control system of an online advertisement according to a third embodiment of the present invention will be described in detail with reference to the accompanying drawings.

12 is a schematic diagram showing the configuration of an output control system of an online advertisement according to a third embodiment of the present invention.

Referring to this, the system for controlling output of online advertisements according to the third embodiment of the present invention sets the advertisement category and the advertisement title by directly participating in the advertisement category and the advertisement title of the site or the advertisement information output as the keyword search result of the portal site, It is an output control system of an online advertisement that generates accurate advertisement classification and advertisement matching by generating a correction signal for a category or an incorrectly classified site or advertisement.

In addition, the output control system of the online advertisement according to the third embodiment of the present invention is the content of the news or text file and the content of the advertisement for the advertisement contained in various text files provided on the news or blog provided by the portal site It is the output control system of the online advertisement that allows the user to directly determine whether or not to match, and to set the advertisement, and in the case of a mismatched advertisement, to generate an advertisement matching the news or text content.

That is, if the existing Google advertising method is a method for retrieving a keyword repeated in a text file such as news and exposing advertisement information associated with the keyword in the middle of the text file, the online advertisement according to the third embodiment of the present invention The advertisement method through the output control system is a method of selecting whether to match the content of the text file with the advertisement of the advertisement due to the user's participation, and to change the advertisement of the advertisement in consideration of the selection rate.

To this end, the output control system of the online advertisement according to the third embodiment of the present invention accesses the main screen of a shopping mall or a search portal therein, and whether the advertisement displayed in the news or various text files stored in the server is matched. In order to input a selection signal or advertisement recommendation for the user, a communication module such as a modem and a user PC with built-in browser (A1 to An) are provided therein.

Advertiser terminal for viewing and registering advertisement information to set up desired site or product advertisement data in online advertisement output control server (OAOCS), while providing advertisement payment cost for each advertiser and product of advertiser. (B1 to Bn) are provided.

The output control server (OAOCS) of the online advertisement processes the cumulative integrated reserve for each advertisement company's site or product category while processing the cost per click for the advertisement information registered by the corresponding advertiser in real time, and calculates the calculated amount. Display the accumulated accumulated reserves on the screen of shopping malls, search portals and merchant payment terminals, perform discount processing and payment settlement through the accumulated integrated reserves, and display corresponding advertisements in various text files such as search portals or shopping mall news. The server is configured to change and process the posted advertisements by receiving matching of the advertisements and advertisement recommendation data from the user's PCs A1 to An.

In addition, the output control system of the online advertisement according to the first embodiment of the present invention is connected to various websites such as a shopping mall, a search portal, an individual e-commerce mall, a personal blog, and the like, in which advertisement information and product information are displayed, and corresponding advertisement information. Is output in the middle of a text file, and the advertisement information is uploaded to the output control server OAOCS of the online advertisement in association with the output control server OAOCS of the online advertisement, the marketing advertisement information is registered, and the advertisement cost settlement information. Is provided, a shopping mall server (SOPS) and a search portal server (SPS) is provided on the homepage to insert a text file, such as news information.

On the other hand, the output control server (OAOCS) and the shopping mall server (SOPS) of the online advertising, and a news agency server (NPS) for providing news information to the search portal server (SPS).

The output control system of the online advertisement according to the third embodiment of the present invention receives a response signal from the user about whether the advertisement placed in the middle of a text file such as news and the content of the text file is matched, Depending on the response rate, the advertisement can be changed, the user can select and classify the recommended words of the advertisement, or the user can enter the user's recommendation by selecting the recommended words. Adjust if possible. By doing so, it is possible to correct mistakes of Internet ad serving engines such as Google through user participation.

13A and 13B are diagrams illustrating an advertisement publication state of an article through an output control system of an online advertisement according to a third embodiment of the present invention.

Referring to this, a text file 86 such as news is generally present on the homepage 84 of a search portal server (SPS) or a media company server (NPS) as shown in FIG. Is very high. Therefore, recently, advertisements are placed in the middle of text files such as news.

The present invention also inserts advertisement information in the middle of a text file 86 such as news. In addition, the present invention is provided with a selection window 88 for the advertising recommendation 90 at the bottom of the text file 86, the input to directly enter the advertising information that matches the text file or input the advertising recommendation The window 92 is provided.

Therefore, the user browses the contents contained in the text file 86 such as news, selects and inputs the advertisement recommendation word most suitable for the contents through the selection window 88, or directly inputs the appropriate advertisement. The recommended word selection signal and the advertisement input information are applied to the output control server (OAOCS) of the online advertisement through a search portal server (SPS) or a media company server (NPS) that publishes the text file 86 such as the news. The output control server (OAOCS) of the online advertisement, in consideration of the recommendation rate, recommends that one or more of the advertisements classified as recommended words in the corresponding text file 86 when a predetermined user is recommended.

In addition, as shown in FIG. 13B, the homepage 84 of the search portal server (SPS) or the media company server (NPS) has the contents of the text file and its text at the bottom of the text file for advertisements displayed in the text file. A questionnaire window 94 is provided to question whether the advertisement inserted in the file matches well, and a plurality of advertisement link information and cumulative integrated reserve information 96 are posted at the bottom thereof.

Accordingly, the output control server OAOCS of the online advertisement may change the advertisement inserted in the corresponding text file when a predetermined number of users selects a negative opinion about the advertisement matching in consideration of the recommendation rate.

In addition, the output control server OAOCS of the online advertisement draws users who have answered the questionnaire to pay predetermined prizes or discount points to the winning users.

The system of the present invention satisfies the needs of advertisers by displaying advertisements that are better matched with the contents of the text file in response to a questionnaire, but the contents of the text file of the advertisement are naturally displayed to a large number of users who are aware of the system of the present invention. Maximize the advertising effect by paying attention to matching with.

The function and operation of the output control system and method of the online advertisement according to the third embodiment of the present invention having the above-described configuration will be described in detail with reference to the accompanying drawings.

14A and 14B are flowcharts showing signal flows of the output control system of the online advertisement according to the third embodiment of the present invention.

First, referring to FIG. 14A, the output control server OAOCS of the online advertisement receives various news article information or text files from the media company server NPS, attaches and registers keywords matching the contents of the corresponding article, and registers them. Post to the search portal server (SPS) and the like.

In this state, the output control server OAOCS of the online advertisement receives advertisement information from the advertiser PCs B1 to Bn or the shopping mall server SOPS, and receives the keyword of the desired article from the advertiser PC or the shopping mall server. .

Then, the advertisement information is inserted into the middle of the article classified by the keyword. That is, the middle advertisement posting section of the article exposed to the media company server (NPS) and the search portal server (SPS) consists of a blank, and the output control server (OAOCS) of the online advertisement in a plug-in manner to the corresponding advertisement posting column. ) Transmits and posts advertisement information.

In this state, through the advertisement recommendation input field provided at the bottom of the article receives a recommendation to classify the advertisement from the user's PC (A1 ~ An) to register and process the output control server (OAOCS) of the online advertisement ) Receives a predetermined number of identical advertisement recommendation, and classifies the corresponding advertisement as a recommended advertisement recommendation.

That is, the keyword that is classified and entered when the advertisement is displayed in the output control server OAOCS of the online advertisement is changed to the corresponding advertisement recommendation word. If the recommended words of the advertisement and the classified words of the article do not match, the advertisement displayed in the article is changed to another advertisement.

Then, the output control server OAOCS of the online advertisement executes a lottery among the recommenders to pay a prize or a prize to the winner.

As such, the system of the present invention receives a classification keyword for an advertisement included in an article due to a user's participation, and associates the advertisement with the corresponding recommendation to display the advertisement in another article. Advertisements can be placed on articles that are mechanically well matched by easily determining whether the recommended words match.

Referring to FIG. 11B, the output control server OAOCS of the online advertisement receives various news article information or text files from the media company server NPS, attaches a keyword matching the contents of each article, and registers the classified information. Post it to the Search Portal Server (SPS).

In this state, the output control server OAOCS of the online advertisement receives advertisement information from the advertiser PCs B1 to Bn or the shopping mall server SOPS, and receives the keyword of the desired article from the advertiser PC or the shopping mall server. .

Then, the advertisement information classified as the keyword is inserted in the middle of the article classified as the keyword.

The output control server OAOCS of the online advertisement receives a question about whether the text content of the article matches with the published advertisement at the bottom of the article. That is, the questionnaire information is received by the output control server OAOCS of the online advertisement through the press company server NPS or the search portal server SPS that posted the article according to the user's click.

Then, the output control server OAOCS of the online advertisement determines whether the number of matching recommendations in the questionnaire about the degree of article matching for the advertisement exceeds the number of non-matching recommendations, and if the number of matching recommendations exceeds the number of mismatching recommendations, If the number of non-matched referrals in the survey exceeds the matching recommendation number, it means that the article and the advertisement do not match, so the output matching server OAOCS of the online advertisements It is determined whether the predetermined number is exceeded. If the number exceeds the predetermined number, it means that the corresponding article and the advertisement do not match, and the advertisement in the article is changed.

If the on-line advertisement output control server OAOCS does not exceed the preset number, the advertisement control server OAOCS maintains the advertisement. Then, the output control server OAOCS of the online advertisement executes a lottery among the recommenders to pay a prize or a prize to the winner.

On the other hand, the output control system and method of the online advertisement according to an embodiment of the present invention is not limited to the above-described embodiment, various modifications are possible within the scope not departing from the technical gist.

As described above, the output control system and method of the online advertisement according to the present invention increases the user's attention by increasing the cumulative integrated reserve through cross-marketing, and provides the user with additional discounts individually through the brand icon. To enable sales of online, to use integrated points accumulated online, improve the attention of advertisements through the insertion of star information, and decide whether the user directly participates in matching articles and inserted advertisements. In addition, by making it possible to change the effect of raising the attention of the advertisement.

Claims (40)

Access to the main screen of a shopping mall or search portal, and click a search result through a search for shopping or search for specific information to output the corresponding search result information on the screen. User PCs A1 to An; Set up the desired site or product advertisement data in the online advertising output control server (OAOCS) while providing advertising payment costs for each advertiser and for each product sold by the advertiser, and cross-market with the specific advertiser specified by the advertiser. By generating a request signal and generating an acceptance signal, at least two or more advertisers accumulate accumulated accumulated funds to each of the plurality of user PCs when the advertisement information is read by the plurality of user PCs. Advertiser terminals B1 to Bn for requesting and accepting cross marketing of reserves, viewing and registering advertisement information; A shopping mall server (SOPS) for uploading advertisement information to an output control server (OAOCS) of an online advertisement, setting advertisement payment cost upper limit information, and receiving advertisement cost settlement information; Accumulated integrated reserve information, which is accumulated in real time and accumulated in the integrated marketing information and cross marketing at the time of reading the advertisement information by the plurality of user PCs provided from the output control server OAOCS of the online advertisement. A search portal server (SPS) for posting the integrated reserve information for each site built in a search engine, displaying advertisement information, and transmitting the click signal to an output management server (OAOMS) of an online advertisement; Reserves granted to each of the plurality of user PCs when the advertisement information is read by the plurality of user PCs by each advertiser company site or product category while processing the advertising cost per click for the advertisement information registered by the advertiser in real time. The cumulative integrated reserves are accumulated and processed in real time, and the accumulated accumulated reserves are displayed on the screen of a shopping mall or a search portal, and cross-marketing signals and acceptance signals between specific companies are authorized to accumulate the accumulated integrated reserves. Output control system of the online advertising, characterized in that configured as an output control server (OAOCS) of the online advertising for controlling the advertising screen and the reserve information to sum the reserves screen output. According to claim 1, The output control server (OAOCS) of the online advertising to prevent the user's access and shopping concentrated only on sites with a high cumulative integrated reserve, and in order to induce the access of the selected user, the shopping mall site and search portal of the On the site screen, a separate mark is provided indicating that cumulative integrated reserves are provided for each advertisement site information, and the specific cumulative integrated reserves are not displayed, and the cumulative integrated reserves for each site are displayed when the respective advertisement sites are clicked. Output control system for online advertising, characterized in that the server to control to induce the access of the user selected by each site by displaying. According to claim 1, The output control server (OAOCS) of the online advertising provides a user with a discount icon of each company output as a result of the keyword search advertising to each user, the user on the screen that there is a discount icon in the search The output control system of the online advertisement, characterized in that the server for controlling to induce the activation of the output and the shopping activation by the notification. According to claim 1, The output control server (OAOCS) of the online advertisement according to the advertiser's intention to provide a differentiated discount amount or cumulative accumulated amount to the user corresponding to the target age or region, gender, age range of the advertisement product Output control system for the online advertising, characterized in that the server for processing to provide. According to claim 1, wherein the output control server (OAOCS) of the online advertisement is in communication with the shopping mall server (SOPS) or the search portal server (SPS), the product sale through the product advertisement or site advertisement posted by the advertiser And determining whether or not the payment is made, and allowing the advertising cost to be differentially processed for each company performing cross marketing according to whether the sale is made. According to claim 1, wherein the output control server (OAOCS) of the online advertising advertiser PC (B1 ~ Bn) and a plurality of vendor server, shopping mall server (SOPS), search portal server (SPS), the user's computer terminal ( A communication module for performing communication with A1 ~ An); An advertisement information management unit uploading and displaying advertisement information provided from the first to Nth advertiser PCs B1 to Bn, and checking and managing a screen output state of the user for the corresponding advertisement information; Upload and display the product information provided from the shopping mall server (SOPS), check and manage the user's screen output state of the product information, manage to publish discount rate information for each product linked to the advertising cost, and settles the advertising cost per click A product information (sales) manager that manages to apply the goods for sale or not; Receives a request for cross-marketing from one of the first to Nth advertiser PCs B1 to Bn, and transmits the signal to the designated advertiser or the PC of the advertiser B1 to Bn to accept. A cross marketing information management unit for managing information for performing cross marketing processing according to whether or not; It manages member information such as gender, age, region, etc. of each member so that each member can manage targeted advertisements, integrated points per click, integrated information points per click, and advertisement payment cost per click. Member information management unit for managing the; Receives advertisement information and product information reading signal transmitted from a plurality of customer computer terminals (A1 ~ An) to update the integrated membership reserve information, according to the product purchase signal transmitted from one of the customer computer terminals (A1 ~ An) An integrated reserve management processor for processing the integrated reserves to exhaust the integrated reserves, and accumulating the accumulated reserves of the cross-advertised advertisement information according to cross marketing of the corresponding advertisement information; Advertisement charges are charged in advance for the output of advertisement information displayed on the homepages of many shopping mall companies and search portal companies, and discounted to purchase members when purchasing the products of the corresponding advertisers in proportion to the advertisement payment charges. An advertisement cost payment management processor that processes a portion of the advertisement cost as an amount and processes the advertisement cost to be cumulatively calculated even when a linked advertiser clicks according to cross marketing; An advertisement information DB for storing advertisement information provided from the first to Nth advertiser PCs B1 to Bn; A product (sales) information DB for storing sales product information of the corresponding advertising company provided from the first to Nth advertiser PCs B1 to Bn, and storing information on whether the sales product is sold; Receives a request for cross-marketing from one of the first to Nth advertiser PCs B1 to Bn, and transmits the signal to the designated advertiser or the PC of the advertiser B1 to Bn to accept. A cross marketing information DB for storing information for performing cross marketing processing according to whether or not; A member information DB for storing member information such as gender, age, region, etc. of the member so as to enable targeted advertisement for each member; Receives the advertisement information and product information reading signal transmitted from the customer computer terminal (A1 ~ An) to update and save the member integrated reserve information, and update and store the corresponding member integrated reserves paid according to one of the customer's product purchase signal And an integrated reserve DB for storing the accumulated reserve information per click with the linked advertising company according to cross marketing; The discount rate information is stored in advance so that the discount rate given to the purchasing member is proportional when purchasing the product of the corresponding advertisement company in proportion to the charging cost of the advertisement, and the advertising cost information accumulated at the click of the linked advertiser according to the cross marketing status is calculated. An advertising cost payment management DB for storing; Receives advertisement information and product information from the first to Nth advertiser PCs B1 to Bn and posts them on a web page of a shopping mall or a search portal server, and views advertisement information and product information transmitted from user PCs A1 to An. Accumulate and accumulate the member integrated reserves by driving the integrated reserve management processor 26 according to the signal, accumulate the aggregated reserves of the linked advertisers according to the cross marketing of the corresponding link advertisement, and pay the advertisement for the output of the advertisement information. It charges a certain amount in advance, and processes the discount rate given to the purchasing member in proportion to the advertising charge charging cost in proportion to the purchase price of the advertising company, and aggregates the accumulated accumulated reserve information according to cross marketing. Print out the link information of the company, receive the product purchase signal of the customer and receive the member integrated reserve to the purchase price of the customer A discount control process, and the integrated reserve management processor 26 is operated to update the earned point data by the process of updating the earned point data, including a control unit that performs a sales agent processing of the goods uploaded by the seller. Output control system. When the advertisement information is received from the first to the Nth advertiser PCs B1 to Bn, the output control server OAOCS of the online advertisement, displaying the advertisement information; Receiving, by the output control server OAOCS of the online advertisement, a company designation signal and a cross marketing designation request signal for cross marketing from the advertiser PCs B1 to Bn of an advertisement company; Transmitting, by the output control server (OAOCS) of the online advertisement, information of a cross-marketing request and a cross-marketing designation request signal to the advertiser PCs B1 to Bn of the advertiser designated by the corresponding advertiser; If the output control server OAOCS of the online advertisement receives the acceptance signal for the cross marketing, each of the plurality of user PCs when the advertisement information is read by the advertisement information of the corresponding advertisement company and the plurality of user PCs for each site. Accumulated integrated reserve information that is accumulated in real time and accumulated accumulated reserves, and accumulated accumulated accumulated reserve information due to cross marketing will be posted on the shopping mall homepage or search portal homepage with the keyword specified by the advertiser. Process of doing; In this state, the output control server (OAOCS) of the online advertisement performs a log-in processing of the user; Determining, by the output control server OAOCS of the online advertisement, whether a click signal for the corresponding advertisement information is generated from a plurality of user PCs A1 to An; When a click signal is generated, the output control server OAOCS of the online advertisement grants a reserve to each of a plurality of users for a click action of a plurality of users, and integrates the reserves assigned to each of the plurality of users in real time. Cumulative update processing of the integrated reserve; Determining, by an output control server (OAOCS) of the online advertisement, which product purchase signal is generated from which user; If a product purchase signal is generated, extracting discount rate information previously assigned to the advertisement product, and performing discount processing using the cumulative integrated reserves by reflecting the discount rate; And outputting the cumulative integrated reserve information by the output control server OAOCS of the online advertisement by deducting the accumulated integrated reserve by the corresponding discount processing cost. According to claim 7, After the process of updating the integrated reserve, the output control server (OAOCS) of the online advertising further comprises the step of re-controlling the advertiser's site ranking according to the cumulative integrated reserve How to control the output of online advertising. delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete

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