JP2013527953A - Commodity confrontation method and system therefor - Google Patents

Abstract

A product confrontation method of the present invention is a product confrontation method of a product confrontation system including an input unit, a product sales destination extraction unit, a confrontation space providing unit, a confrontation order determining unit, a display unit, and a Keizawa providing unit. The stage of receiving the input of the specific product selection, the stage of extracting the at least two sales destinations where the product sales destination extracting unit sells the specific product, and the confrontation between at least two sales destinations from which the confrontation space providing unit is extracted When the confrontation space is provided and a confrontation composition between at least two sales partners is formed in the provided confrontation space, the confrontation order determination unit determines each of the sales partners for the specific product during a predetermined time. The stage of determining the confrontation order based on at least one of the sales amount and the number of product links, and the display section shows the confrontation status information of at least two sales partners as the confrontation time elapses Having the steps of providing the steps of applying the Benefits in response to confrontation ranking pity providing unit has been determined, the a.
[Selection] Figure 18

Description

  The present invention relates to a product confrontation method, and more particularly to a product confrontation method of a plurality of sales partners (or sellers) who sell the same product and a system therefor.

  In recent years, interest in the Internet has exploded. Due to this rapid growth, the Internet is developing as a commercial activity stage aimed at the pursuit of profit, not as a simple communication aid.

  With the development of Internet communication and electronic commerce, Internet shopping malls are rapidly developing. There are also shopping malls such as TV shopping that allow customers to easily enjoy shopping at home using a TV or the like.

  The present invention has been made in view of the above prior art, and an object of the present invention is to provide a product confrontation method for providing a confrontation between a plurality of customers who sell the same product, and a system therefor. It is in.

  The product confrontation method of the present invention made to achieve the above object is a product of a product confrontation system comprising an input unit, a product sales destination extraction unit, a confrontation space providing unit, a confrontation ranking determining unit, a display unit, and a Keizawa providing unit. A confrontation method, in which the input unit receives an input for selecting a specific product, the step in which the product sales destination extraction unit extracts at least two sales destinations that sell the specific product, and the confrontation space providing unit Providing a confrontation space so that a confrontation between the extracted at least two customers is performed, and a confrontation composition between the at least two customers is formed in the provided confrontation space, A confrontation order determination unit determining a confrontation order based on at least one of the sales amount and the number of commodity links of the seller for the specific commodity during a predetermined time; The display unit provides the confrontation status information of the at least two customers according to the progress of the confrontation time, and the step of providing the benefit corresponding to the determined confrontation order by the benefit providing unit. It is characterized by having.

  The product confrontation system of the present invention made to achieve the above object includes an input unit that receives input of specific product selection, a product sales destination extraction unit that extracts at least two sales destinations that sell the specific product, A confrontation space providing unit that provides a confrontation space so that confrontation between the extracted at least two customers is performed, and a confrontation composition between the at least two customers is formed in the provided confrontation space , A confrontation order determination unit that determines confrontation order based on at least one of the sales amount and the number of product links of each of the sellers for the specific product during a predetermined time, and according to the passage of confrontation time And a display unit that provides information on the confrontation status of at least two sales destinations, and a benefit providing unit that grants benefits corresponding to the determined order of confrontation. .

  According to the product confrontation method and the system for the same according to the present invention, the sales provided to the purchaser by each sales destination by providing different sales conditions for each of a plurality of sales destinations (or sellers) selling the same product. By referring to the conditions, purchasing can be determined more easily and conveniently.

1 is a configuration diagram schematically showing a configuration of a shopping mall providing system according to an embodiment of the present invention. It is a block diagram which shows roughly the structure of the server system of the shopping mall by one Embodiment of this invention. 5 is a flowchart schematically showing an operation of a shopping mall providing method according to an embodiment of the present invention. It is a figure which shows schematically the composition of the merchandise sales confrontation according to category by one Embodiment of this invention. It is an illustration figure of the merchandise sales confrontation application screen of a challenge form by one Embodiment of this invention. It is an illustration figure of the merchandise sales confrontation application screen by the recommender by one Embodiment of this invention. FIG. 3 is an exemplary diagram of a 1: 1 merchandise sales confrontation composition according to an embodiment of the present invention. It is an illustration figure of the detailed information display of the sales goods by one Embodiment of this invention. It is an illustration of a community exchanging merchandise sales information according to an embodiment of the present invention. It is an illustration figure of the goods sales confrontation result by one Embodiment of this invention. It is an illustration figure of the screen which manages the battle record of the merchandise sales confrontation by one Embodiment of this invention. It is an illustration figure of the screen which carries out live broadcast of the merchandise sales confrontation by one Embodiment of this invention in real time. It is an illustration figure of the individual performance record management screen by one Embodiment of this invention. It is an illustration figure of the broadcast screen of 1: 1 goods sales confrontation in the television shopping by one Embodiment of this invention. It is an illustration figure of the screen of multi-party merchandise sales confrontation in the internet shopping mall by one Embodiment of this invention. It is an illustration figure of the broadcast screen of the multiparty merchandise sales confrontation in the television shopping by one Embodiment of this invention. It is a block diagram which shows roughly the structure of the goods confrontation system by one Embodiment of this invention. 5 is a flowchart schematically showing an operation of a merchandise confrontation method between sales destinations that sell the same merchandise according to an embodiment of the present invention. It is a figure for demonstrating the 1: 1 product confrontation method between the rival goods by one Embodiment of this invention. It is a figure for demonstrating the multi-party goods confrontation method by the popularity search order by one Embodiment of this invention. It is a figure for demonstrating the goods confrontation method between the shopping malls which sell the same goods by one Embodiment of this invention. It is a figure for demonstrating the purchase determination method using the vote result by one Embodiment of this invention. FIG. 6 is a diagram for explaining a method of determining a confrontation order through a mutual link with a partner site according to an exemplary embodiment of the present invention. It is a figure for demonstrating the formation method of the product confrontation composition by one Embodiment of this invention. It is a figure for demonstrating the method to generate | occur | produce automatically the confrontation composition of the popular search goods by one Embodiment of this invention. It is a figure which shows the table for comparing the characteristic according to the type of goods confrontation by one Embodiment of this invention. It is a figure which shows the confrontation method between the shopping malls which sell the same goods by one Embodiment of this invention. It is a figure for demonstrating the method to move to the linked confrontation space at the time of selection of the specific goods in the portal site (advertisement space) by one Embodiment of this invention.

  The objects, features and advantages of the present invention will become apparent through the embodiments described with reference to the drawings.

  Hereinafter, specific examples of embodiments for carrying out the present invention will be described in detail with reference to the drawings. Here, the configuration and operation of the present invention shown in the drawings and described thereby are described as at least one embodiment, which limits the technical idea and the core configuration and operation of the present invention. It is not something.

  The terms used in this specification are selected from general terms that are currently widely used in consideration of the functions of the present invention, and this is the intention or practice of engineers engaged in the field, the emergence of new technologies, etc. May vary. In certain cases, there are terms arbitrarily selected by the applicant, and in this case, the meaning is described in detail in the explanation part of the corresponding invention. Accordingly, the terms used in this specification should be defined not based on simple terms but on the meanings of the terms and the contents of the present invention.

  In this specification, the shopping mall means a shopping street where products are displayed and sold in a non-store manner. Shopping malls include Internet shopping malls embodied in a virtual world of computer communication networks. The shopping mall includes TV shopping implemented through a broadcast cable or a telephone line.

  In this specification, product sales confrontation means sales confrontation between product sellers. The merchandise sales confrontation proceeds with respect to the merchandise sales volume, sales price, etc. between merchandise sellers. At this time, the merchandise seller determines the sales competition match from the competition result. Next, a winner is selected according to the determined game result, and a separate benefit is provided to a purchaser who has purchased a specific product or service from the seller selected as the winner of the product sales confrontation. Keizawa includes mileage accumulation, additional discounts, provision of reserve funds, and game money.

  In this specification, product confrontation means confrontation between specific products. Commodity confrontation proceeds with respect to the amount of merchandise sold, the amount of sales, etc. between specific products. At this time, the merchandise seller who sells the specific merchandise may be the same person or may not be the same person. Therefore, since the subject of the act in the product confrontation is the product itself, Ezawa is also given to the seller who sold the product that won the product confrontation or the purchaser who purchased the product.

  In this specification, customer evaluation means evaluation information for evaluating a specific product. Customer ratings include buyers. The customer evaluation includes a separate customer, that is, a potential customer. The customer evaluation creates a product evaluation. Therefore, the merchandise sales confrontation system providing server determines whether or not the merchandise sales confrontation is for the merchandise with reference to the merchandise evaluation evaluated from the customer evaluation. Hereinafter, the product sales confrontation system providing server is also referred to as a “server” or a “shopping mall providing server”.

  In this specification, Ezawa means a separate bonus to be awarded to a winner who has won a product sales battle. Keizawa includes provision of reserves, provision of discount coupons, accumulation of mileage, provision of prizes, provision of game money, and the like. Ezawa is paid to buyers who have purchased the goods and services sold by the winning seller.

  FIG. 1 is a block diagram schematically showing the configuration of a merchandise sales confrontation system according to an embodiment of the present invention.

  As shown in FIG. 1, the merchandise sales confrontation system according to the present embodiment includes a first seller 110, a second seller 120, a recommender 130, a server 140, a buyer 150, and a medium 160.

  The first seller 110 and the second seller 120 include sellers who sell goods or services at shopping malls. Shopping malls include Internet shopping malls and TV shopping malls. The first seller 110 and the second seller 120 apply to the server 140 for a sales confrontation regarding a product or service to be sold. For example, the first seller 110 applies to the server 140 for sales confrontation. At this time, the first seller 110 notifies the server 140 of the type or brand name of the other party's product for which the sales confrontation is to proceed. Then, the server 140 searches for the counterpart seller for the sales confrontation requested from the first seller 110 based on the type or brand name of the sales product notified from the first seller 110.

  When the second seller 120 is searched for as the counterpart seller for the sales confrontation, the server 140 proposes the product sales confrontation requested from the first seller 110 to the searched second seller 120. When the merchandise sales confrontation is approved by the second merchant 120, the first merchant 110 and the second merchant 120 advance the merchandise sales competition. At this time, the approved merchandise sales confrontation proceeds immediately, or is set as an interest confrontation and stored and managed in a separate database form. Interest confrontation stored in the form of a database is then confronted at the request of the seller. In the case of interest confrontation, the progress time of interest confrontation can be arbitrarily reserved. Therefore, the notification function can be set according to how much reservation time for the confrontation is left.

  On the other hand, the product sales confrontation application can be made not only by the seller but also by the recommender 130. The recommender 130 includes a server 140, a purchaser 150, and a general customer (not shown). For example, the purchaser 150 recommends the product sales confrontation between the first seller 110 and the second seller 120 to the server 140. At this time, the first seller 110 and the second seller 120 are sellers that sell products having similar specifications or competing brands. The server 140 proposes a product sales confrontation recommended by the recommender 130 to each of the first seller 110 and the second seller 120. Next, when the progress of the product sales confrontation recommended by the first seller 110 and the second seller 120 is accepted, the server 140 proceeds with the product sales confrontation between the first seller 110 and the second seller 120. To do. At this time, the server 140 further carries out a vote of approval / disagreement for the ongoing product sales confrontation, and determines the progress of the product sales confrontation by referring to the vote result.

  The server 140 proceeds and arbitrates sales confrontation between the first seller 110 and the second seller 120. Then, the server 140 relays the sales confrontation status through the medium 160 in real time. The server 140 can also transfer the result of the sales confrontation to a specific medium 160 for advertisement. At this time, the specific medium 160 includes television shopping, IPTV (Internet Protocol Television), Internet UCC (User Created Contents), a mass media server, and the like. The specific medium 160 may be implemented through online and offline.

  Accordingly, when the first seller 110 proposes the brand and the product of the second seller 120 who wants to confront the product sales to the server 140 and the second seller 120 is accepted through the server 140, the product sales confrontation is performed. Therefore, both the opinions of the first seller 110 and the second seller 120 are reflected. Furthermore, at least two or more sellers (for example, specific companies) or brands are recommended by the server 140, the purchaser 150, general customers (Internet users), and the like so that the server 140 can perform product sales confrontation through voting. Therefore, there is an advantage that customers can participate directly.

  As described above, according to the present embodiment, the first seller 110 and the second seller 120 can increase advertising revenue through various media 160 according to the sales confrontation results. The purchaser 150 can receive information on popular sales items through the medium 160.

  FIG. 2 is a block diagram schematically illustrating a configuration of a shopping mall providing server according to an embodiment of the present invention, and FIG. 3 is a flowchart schematically illustrating an operation of a shopping mall providing method according to an embodiment of the present invention. It is.

  As shown in FIG. 2, the shopping mall server system according to the present invention includes a communication unit 210, a control unit 220, a database unit 230, and a display unit 240.

  The communication unit 210 supports communication between the shopping mall server and the seller and purchaser. The communication unit 210 is automatically connected to a specific medium that advertises the result of the product sales match after the product sales confrontation is completed. At this time, the specific medium connected through the communication unit 210 includes television shopping, IPTV, Internet UCC, and a mass media server. The specific medium includes a medium used online and offline.

  The control unit 220 receives an application for product sales confrontation. Then, when the composition of the product sales confrontation is established by the product sales confrontation application and the product sales between the seller and the buyer proceed and a certain time elapses, the control unit 220 analyzes the result of the product sales confrontation. At this time, the game result is determined by the sales performance. The sales performance includes the total product sales amount or the total product order amount. The controller 220 selects a winning seller based on the analyzed game result. Then, a predetermined victory bonus is provided to the selected winning seller. The control unit 220 controls the display unit 240 to display the state of the product sales confrontation in real time. In addition, the control unit 220 relays the status of the product sales confrontation in real time through a communication unit to a specific medium such as TV shopping, IPTV, or Internet UCC.

  The database unit 230 stores the updated game result under the control of the control unit 220. Therefore, the sales result of the seller and the ability of the purchaser can be grasped by using the game result stored in the database unit 230.

  The display unit 240 displays the status of the product sales confrontation in real time under the control of the control unit 220. Accordingly, it is possible to relay the status of the product sales confrontation through the display unit 240 in real time.

  Hereinafter, the shopping mall provision method according to the present embodiment shown in FIG. 3 will be described with reference to the configuration of the shopping mall provision server according to the embodiment of FIG.

  Referring to FIG. 3, first, the control unit 220 of the shopping mall provision server system accepts a product sales confrontation application (S310). The control unit 220 of the shopping mall providing server system directly accepts a product sales confrontation application from at least two or more sellers including the first seller and the second seller. It can also be accepted by a recommender such as a buyer. At this time, the received product sales confrontation proceeds immediately, or an interest confrontation is set and stored and managed in a separate database form. Confrontation of interest stored in the form of a database can be confronted by a subsequent request. In the case of interest confrontation, it is also possible to arbitrarily reserve the progress time of interest confrontation and set a notification function according to how much reservation time remains.

  When the sales confrontation composition is established by the reception, the control unit 220 controls to proceed with the sales confrontation (S320, S330). The control unit 220 arbitrates a sales method between sellers, purchase between a seller and a buyer, payment, delivery, AS, and the like.

  The control unit 220 advances the merchandise sales confrontation with a confrontation composition of 1: 1. Further, the control unit 220 can change the confrontation composition to a survival consecutive winning method, a tournament method, or the like in which a 1: 1 battle is continuously performed. The sales confrontation composition is selected by the applicant at the time of product sales confrontation application. Further, the sales confrontation composition can be established by the format of the shopping mall providing server that is basically provided from the control unit 220. At this time, the product confrontation composition is established according to the product category such as brand, price, type, and usage. The control unit 220 controls the display of the current state of the battle through the display unit 250 in real time. Then, the control unit 220 controls the product sales status to be relayed in real time through a specific medium automatically connected to the communication unit 210. Specific media include specific Web sites, television shopping, IPTV, Internet UCC, and the like.

  Next, after a certain amount of time has passed since the sales confrontation progressed, the control unit 220 analyzes the confrontation results (S340, S350). At this time, the confrontation result is calculated based on the total order amount or the total sales amount.

  Next, the control unit 220 selects a winning seller according to the analyzed confrontation result, and gives a gift to the buyer who has purchased the winning merchandise (S360, S370). At this time, the benefits given to the purchaser by the control unit 220 include accumulation of mileage and reserve, discount (Discount), provision of coupons, provision of game money, and the like. The controller 220 further provides a winning bonus to the winning seller. Victory bonuses include sales commission reductions and ad priority. At this time, the match determination in the 1: 1 competition game and the survival consecutive game is determined as one of KO win, determination win, and draw. The game determination in the tournament game is determined by the winning points, winning percentage, and the like.

  Next, the control unit 220 saves and updates the confrontation result and bonus supply status in the database unit 230 (S380). At this time, the confrontation results and bonus supply status updated in the database unit 230 are used for battle record management.

  Then, the control unit 220 controls the communication unit 210 to advertise the product sales confrontation result through the automatically connected specific medium. At this time, the specific medium connected through the communication unit 210 includes television shopping, IPTV, Internet UCC, and a mass media server. The specific medium includes a medium used online and offline. The communication unit 210 supports communication methods including an ultrahigh-speed Internet and a wireless Internet.

  On the other hand, as another embodiment, a multi-party product sales confrontation composition can be implemented. For example, in addition to the first and second sellers who are selling products in a 1: 1 confrontation composition, a third-party seller and a fourth seller are further added to realize a multi-party product sales battle. To do. When the multi-party merchandise sales confrontation progresses for a certain time, the control unit 220 analyzes the merchandise sales results and selects the sales ranks of a plurality of sellers that have advanced the multi-person merchandise sales competition.

  Next, the control unit 220 gives benefits to the purchasers who have purchased the sales products of the plurality of sellers in a differential manner corresponding to the product sales ranks of the selected sellers.

  The product sales confrontation composition according to the present invention can be classified by category. For example, as shown in FIG. 4, the category-based product sales confrontation composition includes ideas, national brands, regional reasons, price ranges, functions, and the like. The product sales category is determined according to the content applied by the applicant at the time of product sales confrontation application. The product sales category can be determined by the basic format of the shopping mall providing server system.

  FIG. 5 is an exemplary view of a challenge sales form application sales application screen according to an embodiment of the present invention.

  As shown in FIG. 5, the merchandise sales confrontation application according to the present invention is made directly by the seller. The seller applies for a product sales confrontation through an application in a challenge form. For example, a challenge form-type merchandise sales confrontation application is created by the seller, and the first seller who wants to sell the merchandise inputs his name, product name, contact information, etc. in the challenge. Then, the first seller further inputs a product of a brand or category for which a product sales confrontation is desired. Then, the shopping mall providing server that manages and arbitrates the merchandise sales confrontation searches for the merchandise corresponding to the brand or category desired to be confronted, and applies the merchandise sales confrontation application to the second seller who sells the retrieved merchandise. suggest.

  Then, the merchandise sales confrontation composition is established depending on whether or not the second seller accepts the challenge. At this time, as another embodiment, when the first seller inputs only his / her name, product name, and contact information in a challenge form, the shopping mall providing server selects the category and brand based on the product name of the first seller. The second seller can be searched by direct analysis.

  FIG. 6 is an exemplary view of a product sales confrontation application screen by a recommender according to an embodiment of the present invention.

  As shown in FIG. 6, the merchandise sales confrontation application according to the present embodiment is made by the recommendation of the recommender. The recommender may be the first seller who desires a product sales battle. The recommender may be a shopping mall providing server or a customer (a purchaser and a general customer). For example, the shopping mall providing server periodically performs voting on the product sales confrontation composition. The product sales confrontation proceeds with the product sales composition determined through voting. At this time, the product sales competition composition includes a brand competition, a star competition, or a product type competition. In addition, the shopping mall providing server receives the product sales confrontation recommendation by the recommender in real time. Therefore, the shopping mall providing server can accept a product sales confrontation application for a plurality of products requested by a customer.

  FIG. 7 is an exemplary view of a 1: 1 merchandise sales confrontation composition according to an embodiment of the present invention.

  As shown in FIG. 7, the merchandise sales confrontation composition is performed in a confrontation composition of 1: 1. The 1: 1 product sales confrontation composition is established according to the category of the product. The result of the 1: 1 product sales confrontation composition includes determination wins, KO wins and draws applied when products are sold out early. It is classified according to the result of the match, total order value or total sales amount. If there is a difference in the total order amount or total sales amount, it will be judged and win if one product is sold out early, the total order amount or total sales. If the amount is the same, it is determined as a draw.

  A winning bonus is awarded to a winning seller who has won in a 1: 1 product sales confrontation composition. Victory bonuses to be awarded to winning sellers include a reduction in merchandise sales fees and advertising priority. For example, as a result of the above determination, if the determination wins, the average ratio to the price is 1%, and if the KO wins, it is 3%. Further, in the case of a seller who has lost KO, a penalty is imposed so that he / she cannot participate in the merchandise sales confrontation during a specific period.

  In addition to the winning seller, a gift is also given to a buyer who has purchased the winning seller's product. At this time, the benefits that can be given to the purchaser include accumulation of mileage and reserves, application of discount (Discount), provision of coupons, provision of game money, and the like.

  You can choose a final winning seller by week or month by running 1: 1 battles several times. The selected final winning seller is given more predetermined additional bonuses. At this time, it is possible to adopt the consecutive winning and winning system as a method for selecting the final winning seller. The consecutive winning and winning methods include tournament battles, survival consecutive battles, and the like. Further, the game system may further include detailed items such as a loser revival game and a revenge game.

  FIG. 8 is a view showing an example of detailed information display of sales products according to an embodiment of the present invention.

  As shown in FIG. 8, the detailed information display of the sales product according to the present embodiment is immediately executed by clicking the icon. For example, in the case of a merchandise sales confrontation that is progressing 1: 1, clicking on “Display merchandise information in the red corner” displays a detailed explanation about the merchandise of the first seller. Clicking “Display product information in the blue corner” displays a detailed explanation about the product of the second seller. At this time, the configuration of the icon is changed according to the format of the shopping mall providing server. Accordingly, there is an advantage that a purchaser who wants to purchase a product through the shopping mall providing server can refer to detailed information related to the product with a simple button click.

  FIG. 9 is an exemplary diagram of a community exchanging merchandise sales information according to an embodiment of the present invention.

  As shown in FIG. 9, the community according to the present embodiment exchanges merchandise sales information. For example, the community includes a bulletin board on which questions regarding product sales or additional requirements can be written. Also, it is embodied so that a sentence created on the bulletin board can be written. Then, by setting an icon such as a referee, it is possible to take action such as fraudulent acts against merchandise sales and giving a warning letter to malicious statements. Therefore, there is an advantage that opinions and merchandise sales exchange between the seller and the buyer can be smoothly performed through the community.

  In addition, fair product sales confrontation will be held by the arbitration of the referee.

  FIG. 10 is a view showing an example of a product sales confrontation result according to an embodiment of the present invention.

  As shown in FIG. 10, the result of the product sales confrontation according to the present embodiment is displayed on one page. The result of the product sales confrontation includes win / loss results, game results, battle record management, and the like. Therefore, the customer can refer to the result of the previous product sales confrontation as long as the customer desires.

  FIG. 11 is a view showing an example of a screen for managing the results of a product sales battle according to an embodiment of the present invention.

  As shown in FIG. 11, the sales performance management of merchandise sales according to this embodiment is divided into categories by customer, brand, and date. The results management includes the results of the product sales confrontation and the current payment status of bonuses. Then, based on the battle record, a priority by seller is given. For example, the ranking of the most winning king, the KO king, the winning percentage king, etc. is selected using the battle record management, and the benefits such as the order of advertisement and public relations, and the reduction of fees are given preferentially according to the selected ranking.

  FIG. 12 is a view showing an example of a screen for live broadcast of a merchandise sales confrontation according to an embodiment of the present invention in real time.

  As shown in FIG. 12, the state of the product sales confrontation according to the present embodiment is relayed in real time through a specific medium. At this time, the specific medium includes a specific Web site, TV shopping, IPTV, and Internet UCC. Therefore, there is an advantage that the seller and the purchaser can grasp and participate in the product sales confrontation in real time through TV or the Internet. In addition, there is an advantage that the advertising effect can be maximized by advertising the product sales confrontation result through a specific medium.

  FIG. 13 is a view showing an example of an individual battle record management screen according to an embodiment of the present invention.

  As shown in FIG. 13, the battle record management screen according to the present embodiment is provided for each individual. Therefore, in order for the seller or purchaser to check his / her own battle record, he / she can log in to the corresponding Web page with his / her ID and check the corresponding battle record. At this time, the battle results provided on the Web page are provided by sales date or order date.

  FIG. 14 is a view showing an example of a broadcast screen for 1: 1 merchandise sales confrontation in television shopping according to an embodiment of the present invention.

  As shown in FIG. 14, the merchandise sales confrontation through the television shopping according to the present embodiment is embodied in a confrontation composition of 1: 1. TV shopping proceeds with live broadcasts.

  The progress time for a product sales showdown may vary depending on the partnership with the television shopping company.

  Application for product sales confrontation is made by a product seller. For example, when the first seller makes an application for product sales confrontation, the brand or product of the second seller who desires sales confrontation is proposed to the television shopping operator. Then, the television shopping operator transmits the application contents for the merchandise sales confrontation to the second seller. Next, when the application for product confrontation is accepted by the second seller, 1: 1 product sales confrontation proceeds.

  On the other hand, an application for 1: 1 merchandise sales confrontation can be made by recommendation of a television shopping operator or a purchaser (including viewers). For example, a television shopping operator or purchaser recommends a product sales confrontation for two brands or products.

  The TV shopping operator proposes a product sales confrontation to the recommended brand or product seller, and when the 1: 1 product sales confrontation is accepted by the seller receiving the confrontation proposal, the product sales confrontation proceeds. To do.

  Commodity sales confrontation realized through TV shopping can be realized by a survival winning method, a tournament method, etc. by continuously performing a competition game with a 1: 1 sales confrontation composition. At this time, the result of the merchandise sales confrontation is classified by the total order amount or the total sales amount. For example, the result of product sales confrontation is determined to be a win if a difference occurs in the total sales amount, a KO win if one product is sold out early, and a draw if the total order amount or the total sales amount is the same Is done. It may further include items such as a loser resurrection game and a revenge game.

  A reward is given to the buyer who has purchased the product of the winning seller who has won the 1: 1 product sales confrontation. The benefits granted to the purchaser include accumulation of mileage and reserves, discounts on purchase amounts, provision of coupons, provision of game money, and the like. Victory sellers are also awarded a victory bonus.

  Victory bonuses to be awarded to winning sellers include a reduction in merchandise sales fees and advertising priority. Depending on the result of the product sales confrontation, the reserve rate of the buyer's reserve, the rate of reduction of the seller's commission, etc. are differentiated and applied.

  Further, in the case of product sales confrontation through TV shopping, the show host can take charge of the progress and arbitration of the product sales confrontation. Each merchant participates as a guest and provides a detailed explanation of the product for sale during the progress of television shopping.

  Therefore, the merchandise sales confrontation through the television shopping according to the present invention has an advantage that the buyer can grasp the information on the merchandise and the status of the merchandise sales confrontation in real time and participate.

  FIG. 15 is a view showing an example of a multi-party merchandise sales confrontation screen in Internet shopping according to an embodiment of the present invention.

  As shown in FIG. 15, the multi-party product sales confrontation according to the present embodiment is implemented through Internet shopping.

  First, when a multi-party product sales confrontation composition is established by receiving an application for multi-party product sales confrontation, a plurality of sellers who have established the multi-person product sales confrontation composition proceed with multi-party product sales. .

  The arbitrator then analyzes the sales results in consideration of the sales results after a certain period of multi-item sales. The arbitrator may be a server that manages IPTV broadcasting. In addition, the arbitrator may be a separate show host that advances a multi-party merchandise sales confrontation broadcast via IPTV.

  Next, the arbitrator selects merchandise sales orders of a plurality of sellers based on the analyzed sales results. At this time, the merchandise sales order of the seller is selected based on the total order amount or the total sales amount.

  Thereafter, the arbitrator gives a gift to the purchasers who have purchased the products of the plurality of sellers in a differential manner corresponding to the selected product sales order.

  At this time, the benefits given differentially to the purchaser include accumulation of mileage and reserves, application of discounts, provision of coupons, provision of game money, and the like.

  Further, the arbitrator provides a predetermined victory bonus to a plurality of sellers in accordance with the product sales order. At this time, the winning bonus includes benefits such as a reduction in sales commissions and advertising priority. For example, in accordance with the selected rank, a merchant such as a reduction in the merchandise sales fee and an advertisement priority is provided to the seller corresponding to the higher rank. On the other hand, sellers corresponding to the lower ranks are given a penalty such as prohibition of sales for a certain period and a relatively high fee rate.

  As another embodiment, multi-party sales confrontation is implemented by wired / wireless Internet shopping, IPTV shopping, television shopping, and the like. In the case of wireless Internet shopping, it is implemented through mobile devices including mobile phones, PDAs (Personal Digital Assistants), smart phones (Smart Phones), netbooks (Net-books), and the like.

  FIG. 16 is a view showing an example of a broadcast screen for multi-party merchandise sales confrontation in television shopping according to an embodiment of the present invention.

  As shown in FIG. 16, the multi-item merchandise sales confrontation according to the present embodiment is implemented through television shopping. Multi-party merchandise sales confrontation through TV shopping proceeds with live broadcasting. At this time, the matters related to the progress of the multi-party merchandise sales confrontation may be changed by the alliance with the television shopping company.

  First, when the composition of the multi-party product sales confrontation is established by receiving the multi-party product sales confrontation application, the plurality of sellers who have established the composition of the multi-party product sales confrontation proceed with the multi-party product sales. . The multi-party merchandise sales confrontation is applied by at least one of a plurality of merchandise sellers. For example, if the total number of sellers is 6, when the first seller applies for product sales confrontation, the item of multi-item product sales confrontation includes 5 product sellers or 5 product brands for television shopping. Apply to the operator. Then, the television shopping operator transmits the application content for the product sales confrontation to the remaining 5 product sellers. Next, when an application for a product sales confrontation is accepted by five sellers, a multi-party product sales confrontation is performed.

  On the other hand, an application for a multi-party merchandise sales confrontation can be made by recommendation of a television shopping operator or a purchaser (including a viewer). For example, a television shopping operator or a purchaser recommends a product sales confrontation for a plurality of brands or products. Then, the TV shopping operator proposes a multi-party merchandise sales confrontation to the recommended brand or merchandise seller, and the multi-person merchandise sales confrontation is accepted by the seller proposed to confront, Multi-party product sales confrontation progresses.

  Next, after a certain period of time has elapsed since the multi-party product sales have progressed, the TV shopping operator analyzes the sales results based on the sales performance of each of the plurality of sellers. At this time, the sales result can be analyzed by a separate show host that proceeds with multi-party merchandise sales confrontation through TV shopping.

  Then, the TV shopping operator selects the merchandise sales order of a plurality of sellers based on the analyzed sales results. The merchandise sales order of the seller is selected based on the total order amount or the total sales amount.

  Next, benefits are given to buyers who have purchased products from a plurality of sellers according to the selected product sales order. At this time, the benefits given differentially to the purchaser include accumulation of mileage and reserves, application of discounts, provision of coupons, provision of game money, and the like. Further, a predetermined victory bonus is provided to a plurality of sellers according to the product sales result and the product sales order. Victory bonus includes benefits such as lower sales commissions and advertising priority. In the case of a seller with a low ranking, a seller corresponding to a lower ranking for a certain period is given a penalty such as a prohibition of sales for a certain period and a relatively high fee rate.

  Below, the product confrontation method of the present invention and the system therefor will be described.

  FIG. 17 is a block diagram schematically showing the configuration of a product confrontation system according to an embodiment of the present invention. Here, the control unit 1720 of the commodity confrontation system shown in FIG. 17 is applied in the same manner as the control unit 220 of the shopping mall providing server shown in FIG. Further, in the description of the control unit 1720 illustrated in FIG. 17, description regarding a partial configuration (for example, a communication unit and a database) of the shopping mall providing server illustrated in FIG. 2 is omitted. The product confrontation system is provided in a portal site providing server that provides a portal site.

  As shown in FIG. 17, the product confrontation system according to the present embodiment is for embodying a product confrontation performed between sales destinations that sell the same product under different sales conditions, and includes an input unit 1710 and a control unit 1720. Consists of. The control unit 1720 includes a merchandise sales destination extracting unit 1721, a confrontation space providing unit 1722, a confrontation order determining unit 1723, and a favor providing unit 1724.

  The input unit 1710 receives a selection input for a specific product. The input unit 1710 can also receive an input of a specific keyword. The keyword includes a keyword indicating a specific product. Therefore, when a keyword is input, the product sales destination extraction unit searches for a product corresponding to the input keyword, and extracts a sales destination of the searched product. Keywords, product information corresponding to the keywords, product sales destination information, and the like are stored in a separate database.

  The product sales destination extraction unit 1721 extracts a product sales destination (for example, a shopping mall) that sells the product corresponding to the keyword. The extracted merchandise sales destination is at least two merchants who sell the same merchandise. The extracted merchandise sales destination may be at least two shopping malls that sell the same merchandise. At this time, at least two vendors sell the same product under different sales conditions. For example, if the first shopping mall, the second shopping mall, and the third shopping mall each sell a product A, the first shopping mall provides the A product on the condition that it provides a benefit of installment payment for 3 months without interest. Sell. The second shopping mall sells the A product on the condition that it provides a 3-month installment benefit with no interest for free delivery. In addition, the third shopping mall sells the A product under sales conditions such as free delivery and provision of a discount coupon. Accordingly, a purchaser who wants to purchase the A product compares the sales conditions of the first shopping mall, the second shopping mall, and the third shopping mall that sell the same A product, and determines a purchase that is advantageous to him / her. be able to.

  The confrontation space providing unit 1722 provides a confrontation space so that confrontation is performed between the extracted at least two sales destinations. That is, the confrontation space providing unit 1722 provides a confrontation space for confrontation performed between at least two sales destinations that sell the same product, and the main body of the confrontation is the product sales destination itself. For example, the confrontation space provided by the confrontation space providing unit 1722 includes a confrontation space for proceeding with 1: 1 or multi-party merchandise sales.

  At this time, each of the merchandise sales destinations provides different sales conditions for selling the same merchandise.

  The confrontation order determination unit 1723 determines the confrontation order of a product when a composition of the product sales confrontation between sales destinations is formed in the provided confrontation space and a predetermined time elapses. At this time, the confrontation order determination unit 1723 determines the confrontation order based on the sales performance of each sales destination for the corresponding product. That is, the confrontation order determination unit 1723, when a confrontation composition between at least two commodities is formed in the confrontation space provided by the confrontation space providing unit 1722, based on sales results such as sales for at least two commodities. Determine the confrontation order. Then, the confrontation order determination unit 1723, when the composition of confrontation between at least two sales partners is formed in the confrontation space provided through the confrontation space providing unit 1722, any one of the two sales partners The confrontation order can be determined by further considering the number of clicks linked to. For example, the confrontation space is a server for proceeding with confrontation between product sales destinations, and the advertisement space is a specific server on which an advertisement for a product that the product sales destination intends to sell is posted. At this time, the weight given by clicking the forward link or clicking the reverse link, with the forward link as the link from the confrontation space to the advertising space and the reverse link as the link from the ad space to the confrontation space. It is also possible to apply different values.

  The ezawa provision unit 1724 grants a merit corresponding to the determined confrontation order of the sales destination. That is, the benefits providing unit 1724 gives benefits such as a reduction in fees to a plurality of sales destinations in accordance with the determined ranking order. In addition, the Ezawa provision unit 1724 provides mileage and point accumulation, provision of discount coupons, supply of game money, provision of prizes to buyers who purchase specific products at the corresponding sales destinations in accordance with the determined confrontation order, Grants such as prize lotteries. At this time, the benefit providing unit 1724 provides benefits in a differential manner according to the confrontation order determined by the confrontation order determining unit 1723. In addition, the benefits provision unit 1724 gives benefits to the click execution subject who performs the click corresponding to the confrontation order of the specific product. That is, the benefit providing unit 1724 provides benefits corresponding to the main body (for example, a purchaser, an Internet user, and a TV shopping viewer) who clicked the forward link and the reverse link.

  On the other hand, the product confrontation system according to the present embodiment provides a confrontation space within the portal site. While the confrontation is progressing through the product confrontation system on the portal site, the specific product is selected and the sales destination of the specific product In the case of moving to the site, the sales destination site can be implemented to pay a predetermined amount of fee to the portal site.

  As described above, in the product confrontation system according to the present embodiment, the purchaser can easily make a purchase decision by referring to the confrontation result by proceeding with the confrontation between sales destinations that sell specific products under different conditions. There is an advantage that you can. In addition, by providing a product confrontation system (confrontation space) on a portal site (advertising space) that advertises a specific product, it is possible to easily perform product confrontation without moving to a sales destination site (for example, a shopping mall) of the specific product. It has the advantage of being able to progress.

  FIG. 18 is a flowchart schematically showing the operation of a confrontation method between merchandise sellers who sell the same merchandise according to an embodiment of the present invention.

  As shown in FIG. 18, the confrontation method between merchandise sales destinations according to the present embodiment is performed between merchandise sales destinations that sell the same product under different sales conditions. In addition, the product sales confrontation system according to the present embodiment provides a confrontation space within the portal site, and a specific product is selected and sold while the confrontation is progressing through the product confrontation system on the portal site. In the case of moving to the destination site, the sales destination site may be configured to pay a predetermined amount of fee to the portal site.

  First, when a specific product is selected, a plurality of sales destinations that sell the specific product are extracted, and a confrontation space for confrontation between the extracted sales destinations is provided (S1810, S1820, S1830). That is, a keyword for searching for a specific product is input through a keyword input window of a specific site (for example, a portal site), or a specific product advertised through a specific advertisement space is selected. Next, the product sales destination extraction unit 1721 extracts a plurality of sales destinations that sell the selected or input specific product. At this time, the plurality of extracted sales destinations sell the same specific product by presenting different sales conditions. For example, each of a plurality of sales destinations further presents sales conditions such as whether or not a delivery fee is generated, the number of months of interest-free installment payment, and application of a discount coupon. Then, the confrontation space providing unit 1722 provides a confrontation space so that confrontation between a plurality of sales destinations extracted by the product sales destination extraction unit 1721 is performed. That is, the confrontation space providing unit 1722 provides a confrontation space so that confrontation between product sales destinations extracted through the product sales destination extraction unit 1721 is performed, and the main body of the confrontation is the product sales destination itself. . At this time, the confrontation space provided by the confrontation space providing unit 1722 includes a confrontation space for proceeding with 1: 1 confrontation or multi-person confrontation.

  Then, a confrontation composition between sales partners is formed in the provided confrontation space, and confrontation proceeds (S1840, S1850). Next, when a certain time elapses, the confrontation order is determined (S1860, S1870). At this time, the confrontation order determination unit 1723 determines the confrontation order based on the sales results for each identical product of the product sales destination. That is, the confrontation order determination unit 1723 displays the sales results such as the sales amount for at least two product sales destinations when a confrontation composition between at least two product sales destinations is formed in the confrontation space provided by the confrontation space providing unit 1722. The confrontation order is determined based on. On the other hand, the confrontation order determination unit 1723 advertises one product out of at least two products when a confrontation composition between at least two product sales destinations is formed in the confrontation space provided through the confrontation space providing unit 1722. The confrontation order is determined based on the number of clicks linked to the product sales destination in the advertisement space or the number of clicks linked to the advertisement space from the product sales destination. For example, the product sales destination may be a shopping mall that sells specific products, and the advertisement space may be a specific server on which an advertisement for a specific product sold through the product sales destination is posted. At this time, the weight given by the forward link click or the reverse link click, when the link from the product seller to the advertisement space is the forward link and the link from the advertisement space to the product seller is the reverse link Different values can be applied.

  The privilege providing unit 1724 grants benefits according to the determined confrontation order (S1880). The benefits provision unit 1724 gives benefits to the buyer who purchases the product sold at the product sales destination or the product sales destination according to the determined confrontation order. At this time, the benefits provision unit 1724 provides benefits in a differential manner according to the order determined by the confrontation ranking determination unit 1723. In addition, the ezawa provision unit 1724 can also provide a bounty to the voting participant when the voting participant who selected the specific item in the popularity vote purchases the specific item. In addition, the benefit providing unit 1724 can provide benefits corresponding to the subject (for example, a purchaser, an Internet user, a television shopping viewer, etc.) who has performed forward link and reverse link clicks. The benefits provided by the benefits providing unit 1724 include accumulation of reserve money and mileage, discount coupons, provision of prizes, supply of game money, and the like.

  As described above, the product confrontation method according to the present embodiment enables the purchaser to make a more advantageous purchase decision by referring to the sales conditions of each sales destination through the confrontation between the sales destinations that sell the specific product. effective. In addition, by providing a product confrontation system (confrontation space) on a portal site (advertising space) that advertises a specific product, it is easy to confront the product without moving to a sales site (for example, a shopping mall) of the specific product. There is an advantage that you can proceed.

  FIG. 19 is a view for explaining a 1: 1 product confrontation method between rival products according to an embodiment of the present invention.

  As shown in FIG. 19, the 1: 1 product confrontation between rival products according to the present embodiment proceeds with the product confrontation in the vote format of approval / disagreement, and the purchaser who has purchased the product which won the product confrontation or the winning product Giving a gift to the seller who sold In addition, a 1: 1 product confrontation is performed within a predetermined time. Therefore, when a confrontation composition of 1: 1 is formed between the rival products, the confrontation between the rival products proceeds for a certain period of time, and the best popular product (Best Of Best) can be selected. At this time, in the product confrontation, the confrontation result is determined in the form of KO win or determination win. The KO win is when the product being confronted is sold out or the sales share of 80% or more is occupied first. The decision win represents the confrontation result as a ratio. For the products being confronted, Ezawa is applied differently depending on the confrontation result such as KO win or determination win.

  FIG. 20 is a diagram for explaining a multi-party product confrontation method based on popularity search ranking according to an embodiment of the present invention.

  As shown in FIG. 20, a predetermined number of popular products are extracted according to the popularity search order according to the present embodiment, and multi-party product confrontation is performed between the extracted products.

  For example, when the keyword “mobile phone” is input to a keyword input window provided through a specific site such as a portal site, the mobile phone A, mobile phone B, mobile phone C corresponding to the input keyword “mobile phone” A plurality of products such as a telephone and a D mobile phone are searched. At this time, the mobile phones A, B, C, and D are mobile phones that are selected in the fourth most popular ranking among all mobile phones (for example, 50 mobile phones). That is, when the keyword “mobile phone” is input through the keyword input window, 50 mobile phones corresponding to the keyword “mobile phone” are searched. Then, A, B, C, and D mobile phones corresponding to the first, second, third, and fourth ranks are extracted from the searched 50 mobile phones. Then, a multi-party confrontation composition is formed among the extracted A, B, C, and D mobile phones, and confrontation proceeds. The multiplayer confrontation composition proceeds for a certain time, and the confrontation order is determined after a certain time has elapsed. The confrontation order of the multi-party product confrontation is determined in the form of determination win, and benefits are provided so as to correspond to the determined confrontation order. For example, in a multi-party product confrontation, there is 50% for the first-ranked product, 30% for the second-ranked product, 15% for the third-ranked product, and 5% for the fourth-ranked product. Are provided differentially.

  FIG. 21 is a diagram for explaining a method for confronting merchandise between shopping malls that sell the same merchandise according to an embodiment of the present invention.

  As shown in FIG. 21, the plurality of shopping malls according to the present embodiment further provide different sales conditions when selling the same product.

  That is, there are A shopping mall, B shopping mall, and C shopping mall, which are a plurality of shopping malls that sell specific products. At this time, A shopping mall presents the price of 19000 won for the specific product and the non-interesting 3 months installment sales conditions, and B shopping mall sets the price of 18000 won for the specific product and the sales conditions for free delivery. Present. C Shopping Mall will offer a 18,000 won price, free delivery and no interest for 3 months installment for specific products. If it does so, each shopping mall will advance the product confrontation with respect to the same goods according to the shown sales conditions. Commodity confrontation is implemented in the form of a preference and popularity survey. Next, as a result of the progress of the product confrontation, the confrontation order of each shopping mall is determined, and the benefits are provided to correspond to the determined confrontation order. At this time, Ezawa is provided to the seller who sells the product and the purchaser who wants to purchase the product. For example, the benefits provided to the seller are embodied in the form of fee reduction, etc., and the benefits provided to the buyer are the forms such as accumulating points and mileage, providing coupons, drawing prizes, supplying game money, etc. Embodied in.

  As described above, the product confrontation method between shopping malls that sell the same product according to the present embodiment is easier and more convenient based on the product sales conditions provided by the purchaser differently for each shopping mall for the same product. Has the advantage of being able to make purchasing decisions.

  FIG. 22 is a diagram for explaining a purchase determination method using a voting result according to an embodiment of the present invention.

  As shown in FIG. 22, the purchase determination method using the voting result according to the present embodiment makes it easier for the purchaser to make a purchase by referring to the result of the voting that has progressed, by voting for a plurality of products in advance. You can make a decision. At this time, the voting result is a result of voting performed directly on the corresponding site. In addition, the voting result can include a voting result provided from the outside (for example, a specific website, a specific research company, etc.). That is, the purchaser has an advantage in that it can easily recognize a product having a high degree of popularity or preference by referring to the voting result and convert it to purchase.

  FIG. 23 is a view for explaining a method of determining a confrontation order through a mutual link with a partner site according to an embodiment of the present invention.

  As shown in FIG. 23, the confrontation order according to the present embodiment is determined through the mutual link between the specific site and the affiliated site.

  That is, when a confrontation composition between a plurality of products is formed, the number of clicks linked to the confrontation space from the advertising space advertising one product of at least two products, or the confrontation space is linked to the advertising space. The confrontation order is determined based on the number of clicks to be selected. For example, the confrontation space is a specific server for proceeding with product confrontation, and the advertising space is a specific server on which an advertisement for the product is posted. At this time, when the link from the confrontation space to the advertisement space is a forward link, the case where the advertisement space is linked to the confrontation space is a reverse link, and the weight value given by the forward link click or the reverse link click is Apply differently.

  As described above, the determination method of the confrontation ranking according to the present embodiment is different in weighting by applying different weight values according to the link from the advertisement space to the confrontation space or the link from the confrontation space to the confrontation space. There is an advantage in that values can be applied and the confrontation order can be further selectively determined.

  FIG. 24 is a diagram for explaining a method for forming a product confrontation composition according to an embodiment of the present invention.

  As shown in FIG. 24, the product confrontation composition shaping method according to this embodiment automatically forms a confrontation composition for commodities arbitrarily selected by a specific customer. That is, a specific customer arbitrarily stores a specific product confrontation. Next, a confrontation composition for the product confrontation stored by the specific customer is automatically generated in a certain time unit. If it does so, separate customers, such as a 2nd customer and a 3rd customer, besides a specific customer can participate in the product confrontation which advances by the formed confrontation composition.

  As described above, in the product confrontation composition according to the present embodiment, when a confrontation composition regarding a product selected by a specific customer is formed and the confrontation progresses, separate products such as the second customer and the third customer are provided in addition to the specific customer. There is an advantage that more customers can participate and the confrontation can be promoted more actively.

  FIG. 25 is a diagram for explaining a method for automatically generating a confrontation composition for a popular search product according to an embodiment of the present invention.

  As shown in FIG. 25, the confrontation composition of popular search products according to the present embodiment extracts a predetermined number of popular search products from a plurality of products, and proceeds with product confrontation using the extracted predetermined number of popular search products. To do. At this time, a separate customer can further participate in the ongoing product competition.

  For example, a specific customer inputs a specific keyword in the keyword input window. Then, a plurality of products corresponding to the input keyword are searched. At this time, a predetermined number of the retrieved products is automatically extracted according to the popularity ranking. Then, the predetermined number of the extracted products automatically form a product confrontation composition and the product confrontation proceeds. Commodity confrontation proceeds in the form of multi-person confrontation, and the confrontation order is determined by the progress of the confrontation of the commodity. At this time, according to the determined confrontation order, a merit is given to the seller who sells the product or the purchaser who purchases the product in a differential manner.

  As described above, the product confrontation method according to the present embodiment automatically extracts a predetermined number of popular search products for a specific keyword and automatically proceeds with the product confrontation, so as to correspond to the confrontation rank determined by the product confrontation result. Provide benefits.

  FIG. 26 is a diagram showing a table for comparing the characteristics according to the product battle type according to the embodiment of the present invention.

  As shown in FIG. 26, the product confrontation type according to the present embodiment is the product confrontation for selecting the highest product among the popular search products of the day, the product confrontation for selecting the popular search product for each specific category, and the same. A confrontation composition for commodities confrontation among a number of shopping malls that sell commodities is formed.

  In the case of product confrontation for selecting the best product among the popular search products of the day, a product confrontation method for selecting the best popular product (Best of Best) of the popular search products for the day is included. . Therefore, in the case of product confrontation for selecting the highest product, a 1: 1 confrontation composition is formed and proceeds. At this time, the confrontation for selecting the most popular product proceeds in units of one day. Therefore, a confrontation composition is automatically formed using the popular keywords of the day and the confrontation proceeds. As a result of the product confrontation, the confrontation order is determined based on the product purchase amount. Then, the winning points in the form of points or giveaways are awarded to the winners of the product confrontation. At this time, since the confrontation proceeds in a confrontation composition of 1: 1, if one product is sold out and sold out or is occupied by 80% or more, the product confrontation ends and it is determined that the corresponding product has won KO.

  As described above, the product confrontation for selecting the best product among the popular search products of the day is to advertise the corresponding product simultaneously through the product confrontation between at least two products and increase the advertising revenue. There is an advantage that you can.

  Further, in the case of product confrontation for selecting popular search products by specific category, five of the most popular products by category among knowledge search products are selected to form a multi-party confrontation composition. Next, a multi-party confrontation proceeds between the five selected popular products. At this time, the confrontation includes a multi-person confrontation form. The confrontation proceeds in a fixed time unit such as one day, one week, or one month. When a certain time elapses and the confrontation ends, the confrontation order between the commodities is determined based on the sales amount of the commodities. At this time, a specific vote can be further performed to determine the confrontation order. The specific vote includes a vote regarding the popularity or preference of the product. When a multiplayer confrontation progresses, the confrontation order is determined through a determination between commodities (KO cannot be won). As described above, in the case of product confrontation for selecting a popular search product for each specific category, there is an advantage that the degree of participation of customers can be increased by curiosity and fun of product confrontation.

  Further, in the case of product confrontation between shopping malls that sell the same product, it is possible to search for the product by inputting a keyword. For example, the keyword includes a keyword for searching for knowledge search products. Therefore, when searching for a product by inputting a keyword, a plurality of shopping malls that sell the same product under different sales conditions are searched. For example, the selling prices for the specific products in the plurality of searched shopping malls are the same. However, among the plurality of shopping malls, the first shopping mall further provides free delivery as a sales condition, and the second shopping mall further provides a 5% discount coupon as a sales condition simultaneously with the free delivery. The third shopping mall also provides a 5% discount coupon and non-interest three month installment conditions. Therefore, the purchaser can purchase products corresponding to the sales conditions advantageous to him / her by referring to the sales conditions of the first shopping mall, the second shopping mall, and the third shopping mall among the plurality of shopping malls. it can. At this time, the product competition time is arbitrarily set, and the product competition order is determined based on the product purchase amount or the number of links. In addition, a winning bonus such as points or a prize lottery is differentially provided according to the determined confrontation order.

  As described above, by providing the purchaser who has purchased the product that has won the confrontation with the benefits corresponding to the confrontation order, it is possible to prevent the customer from leaving and to increase the purchase rate and the repurchase rate for the product. There is an advantage.

  FIG. 27 is a diagram illustrating a confrontation method between shopping malls that sell the same product according to an embodiment of the present invention.

  As shown in FIG. 27, the confrontation between shopping malls selling the same product according to the present embodiment provides a winning bonus according to the confrontation order determined as the confrontation result.

  When a specific keyword is input through the keyword input window, a product corresponding to the input keyword is searched. At this time, a plurality of shopping malls selling the searched products are searched together. A plurality of shopping malls provide different sales conditions for specific products.

  First, the keyword “clock” is input to the keyword input window to request a product search. Then, a plurality of shopping malls (A, B, C, D, and E shopping malls) that sell the A watch are searched. At this time, each of the plurality of shopping malls sells the A watch on the assumption of different sales conditions. That is, the searched shopping malls are set so that the selling prices for the same product are different. The plurality of searched shopping malls sell specific products by applying sales conditions in which the interest-free installment months for the same products, the occurrence / non-occurrence of delivery charges, and the like are different. For example, A shopping mall provides interest-free two-month installments and free delivery coupons as sales conditions for A watches, and B shopping mall presents only prices as sales conditions for A watches.

  C Shopping Mall provides interest-free coupons at the same time as interest-free 3-month installments, while D Shopping Mall provides only free delivery coupons. Accordingly, the purchaser decides to purchase the A watch under conditions that are advantageous to him / her by referring to the sales conditions for each shopping mall presented in this way.

  As described above, in order to form a confrontation composition for a specific product by applying different sales conditions for each of a plurality of shopping malls, a purchaser can set sales conditions that are advantageous to him / her with reference to the confrontation composition formed. It is possible to apply and determine the purchase for the product from a shopping mall that sells the product. When the confrontation progresses according to the confrontation composition thus formed, the provision of bonuses such as the provision of bonuses is received in a differential manner corresponding to the progress of the confrontation.

  FIG. 28 is a diagram for explaining a method of moving to a linked battle space when a specific product is selected on a portal site (advertisement space) according to an embodiment of the present invention.

  As shown in FIG. 28, when a specific product advertised on the portal site according to the present embodiment is selected, the product confrontation is advanced by moving to the product confrontation space linked to the corresponding advertisement space.

  At this time, the confrontation order between the products is determined based on the number of clicks linked from the advertising space to the confrontation space or the number of clicks linked from the confrontation space to the advertising space. For example, the confrontation space is a specific server for proceeding with product confrontation, and the advertising space is a specific server on which an advertisement for the product is posted. At this time, when the link from the confrontation space to the advertisement space is a forward link, the case where the advertisement space is linked to the confrontation space is a reverse link, and the weight value given by the forward link click or the reverse link click is Apply differently.

  As described above, the confrontation ranking determination method according to the present embodiment applies different weight values depending on the link from the advertisement space to the confrontation space or the link from the confrontation space to the confrontation space. There is an advantage that the confrontation order can be further selectively determined by applying.

  The embodiments of the present invention have been described above with reference to the drawings. This is intended to facilitate understanding by those having ordinary knowledge in the technical field to which the present invention belongs. It is not intended to limit the technical scope of the invention. Accordingly, the technical scope of the present invention is defined by the matters described in the claims, and the embodiments described with reference to the drawings can be variously modified or modified within the technical idea and scope of the present invention. Is possible.

DESCRIPTION OF SYMBOLS 110 1st seller 120 2nd seller 130 Recommender 140 Server 150 Purchaser 160 Medium 210 Communication part 220, 1720 Control part 230 Database part 240 Display part 1710 Input part 1721 Commodity sales place extraction part 1722 Confrontation space provision part 1723 Confrontation Rank determination department 1724 Keizawa provision department

Claims (8)

A product confrontation method of a product confrontation system comprising an input unit, a product sales destination extraction unit, a confrontation space providing unit, a confrontation order determining unit, a display unit, and a Keizawa providing unit,
The input unit receiving an input for selecting a specific product;
The product seller extracting unit extracting at least two sellers selling the specific product;
Providing a confrontation space so that the confrontation space providing unit performs a confrontation between the extracted at least two customers;
When a confrontation composition between the at least two sales partners is formed in the provided confrontation space, the confrontation order determination unit determines the sales amount and the product link number of each of the sales partners for the specific product during a predetermined time. Determining a confrontation order based on at least one of the following:
The display unit providing the confrontation status information of the at least two customers as the confrontation time elapses;
A product confronting method, comprising: a step of granting a merit according to the determined confrontation order.   The step of providing the confrontation space provides the confrontation space so that the confrontation space providing unit performs confrontation between at least two sales destinations that sell the specific products under different sales conditions. The product confrontation method according to claim 1.   The product confrontation method according to claim 1, wherein in the step of granting the benefit, the benefit providing unit provides the benefit to at least one of a seller and a purchaser. The specific product is linked to a sales site that sells the specific product,
When the specific product is selected and linked to the sales destination site, the product confrontation system further includes collecting a predetermined amount of fee from the sales site.
The method of claim 1, wherein the step of collecting the predetermined fee is performed after the step of providing the confrontation space. An input unit for receiving an input of specific product selection;
A product sales destination extraction unit that extracts at least two sales destinations that sell the specific product;
A confrontation space providing unit for providing a confrontation space so that a confrontation between the extracted at least two customers is performed;
When a confrontation composition between the at least two sales partners is formed in the provided confrontation space, at least one of the sales amount and the product link number of each of the sales partners for the specific product during a predetermined time A confrontation order determination unit for determining the confrontation order based on
A display unit that provides confrontation status information of the at least two customers as time passes;
A merchandise confrontation system comprising: an ezawa provision unit that provides a merit corresponding to the determined confrontation order.   6. The product confrontation system according to claim 5, wherein each of the sales destinations sells products having different sales conditions for the same product.   6. The product confrontation system according to claim 5, wherein the benefit providing unit provides the benefit to at least one of a seller and a purchaser. The specific product is linked to a sales site that sells the specific product,
6. The product confrontation system according to claim 5, wherein when the specific product is selected and linked to the sales destination site, a predetermined amount of fee is collected from the sales destination site.

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