KR20110092769A - Advertisement data output control system and method of the same over network - Google Patents

Abstract

PURPOSE: A medium-linked advertisement output system and method thereof are provided to induce consumers to actively participate request and exposure of advertisement by activating an advertisement order of offline medium and by respectively giving advertisement exposure benefits to an advertiser and a consumer. CONSTITUTION: Advertiser terminals transmit online advertisement data that wants to be exposed to advertisement output management server(18). Offline medium servers(12) transmit advertiser information that is advertised in the off line medium by an advertiser and article data to the advertisement output management server. User terminals(16) receive and transmits the article data and the advertisement data. The advertiser terminals indicate advertisement in the offline medium.

Description

Media-linked advertisement output system and its method {ADVERTISEMENT DATA OUTPUT CONTROL SYSTEM AND METHOD OF THE SAME OVER NETWORK}

The present invention relates to a media interlocking advertisement output system and a method thereof, and more specifically, to activate advertisement orders of offline media such as newspapers and magazines, and to provide advertisement advertisement related benefits to advertisers and consumers, respectively. The present invention relates to a media interworking advertisement output system and a method for inducing active participation.

As is well known, the traditional advertising market was mainly dominated by television commercials over the air and through newspaper and magazine media. In the case of TV commercials and advertisements for newspaper or magazine media, consumers have high confidence as a major mass media, and the effectiveness of advertisements has been verified due to the large number of consumers exposed to the media.

In the case of TV advertisements, since they are simultaneously exposed to multiple viewers in real time, the concentration of advertisement exposure is very high even though it is a short time. Especially, other information is not displayed at the advertisement exposure time. can do.

Newspaper or magazine advertisements were exposed to a large number of readers within a certain period of time, even if they were not real-time impressions. Similarly, advertisements were proven to be effective due to the large number of consumers exposed to the media.

Hereinafter, a conventional newspaper or magazine advertisement order system will be described with reference to FIG. 1.

Referring to this, a typical newspaper or magazine advertisement order system is provided with an advertising agency (6) for the advertising business for the newspaper or magazine media (8a to 8n), which is an offline medium (8), a specific advertising agency (6 ), An advertising re-agent (4) is configured to act on behalf of the advertiser (2).

Therefore, newspapers and magazines 8a to 8n have the effect of strengthening the advertising sales network by having a large number of advertising agencies 6, and the advertising agency 6 through a number of sub-organizations advertising agency (4). It's also slower, so it has the potential to strengthen your advertising network. In addition, the advertising agency (4) and the advertising agency (6) for the advertising agency is a structure to secure a certain percentage of the advertising costs as operating profit.

However, such a multi-tiered structure of the sales network eventually leads to an increase in advertising costs and a very high possibility of the sluggishness of advertisements for newspapers and magazines. Therefore, the existing offline media is required to strengthen the actual competitiveness by lowering the advertising costs or higher advertising effects.

In the case of TV advertising, it is classified as an online advertisement provided by a large online portal. In the case of online portals, however, there are limitations on the age and time of exposure.

In recent years, as the early generation of computers is getting older, the range of computer users is continuously expanding, and the range of users of mobile communication devices including PDAs is changing as well.

In accordance with this trend, recently, the newspaper or magazine advertising market is rapidly contracting, and advertisers who are separated from the newspaper or magazine advertising market are facing a transitional phase in which they are trying to advertise through online media.

However, advertising through online media such as large portals is not exposed to all ages, so the effectiveness of advertising has been limited. Also, media such as newspapers and magazines are not exposed to all ages. Advertisement effect is reduced when advertising through the medium, but the advertising cost burden of the advertiser in the case of advertising through all the media had a problem.

In addition, in the case of an advertisement through a medium such as a newspaper or a magazine, the exposure effect of the advertisement is different according to each side. In general, the advertisement exposure effect is large in the case of one side. Therefore, the contents of the advertisements and the articles on each side were different from each other. On the other hand, in the case of online media, there is no concept of advertising according to face.

In the case of online advertising, as a technique for activating advertisements, a method of providing a reserve to a customer is generally used, so that a user can read more advertisements by providing a reserve to a customer who reads an advertisement or purchases a product. In other words, it is a way to buy more products.

However, this conventional technique did not feel the merit of the individual because the individual's reserves are very inadequate, and thus did not help the seller's marketing or shopping activation through advertising. There was this.

The present invention has been made in view of the above-described prior art, and is active in requesting and exposing advertisements by activating advertisement orders of offline media such as newspapers and magazines, and granting advertisement exposure related benefits to advertisers and consumers, respectively. The purpose of the present invention is to provide a media linked advertisement output system and a method for inducing participation.

Another object of the present invention is to provide a medium-linked advertising output system and a method for providing a fair advertising effect on the exposure to the cost by providing a differentiated advertising exposure to advertisers with a higher advertising execution cost. have.

In order to achieve the above object, according to a preferred embodiment of the present invention, an advertiser terminal for displaying an advertisement on an offline medium, and an advertiser terminal for transmitting online advertisement data to be exposed to an advertisement output management server; An offline media server for transmitting advertiser information and article data displaying advertisements to offline media to an advertisement output management server; A user terminal for receiving the article data and the advertisement data from the advertisement output management server and outputting the screen; Receives and stores the article data and advertiser information from the offline media server, receives and stores the advertising data from the advertiser terminal, list the advertisement data exposure order in the order of the execution amount of the offline media, the number of clicks for each article data A media interlocked advertisement output system is provided, comprising an advertisement output management server for linking the advertisement data having a large advertising execution amount to be exposed by following article data having a large number of clicks.

Preferably, the advertiser information is provided with a media linked advertising output system, characterized in that the advertiser personal information and advertisement execution amount information.

Preferably, the advertisement output management server is configured to grant advertising charges in proportion to the advertising execution amount paid to each advertiser for each advertiser, and to process a predetermined amount from the advertising charges when the advertisement is exposed on the user terminal. A media interlocking advertisement output system is provided.

Preferably, the offline medium is provided with a media linked advertising output system, characterized in that the medium containing a newspaper and magazine.

Preferably, the advertisement data exposure ranking is provided by the media linked advertisement output system, characterized in that the ranking for each advertiser ranking or a plurality of advertiser groups.

Preferably, the advertisement data exposure ranking is configured in the advertisement output management server to follow a category or a search term according to the setting of an advertiser, and to follow the cumulative clicks when a plurality of articles are arranged in the same category or the search term. A media linked advertisement output system is provided.

Preferably, the advertisement output management server pre-aligns the advertisement data according to the advertisement execution amount according to the advertisement data exposure order, and rearranges the exposure data among the advertisement data line-aligned according to the execution amount of the advertiser who sets the category or the search term following. Provided is a media interlocking advertisement output system, characterized in that configured to control.

Preferably, the advertisement output management server is provided with a media linked advertisement output system, characterized in that configured to rearrange the advertisement data exposure order according to the advertiser's deposit additional advertising amount.

Preferably, the advertisement output management server is configured to reduce a certain amount of charges charged in connection with the corresponding advertisement data upon exposure of the advertisement data matched to the article, the game running the game in which the user can participate in the winning Provided is a media interlocking advertisement output system characterized in that the tool is provided.

Preferably, the advertisement output management server and a communication module for performing data communication therein; An advertiser information management unit configured to receive and manage advertiser personal information and advertisement execution amount information; An advertisement data manager for managing advertisement data; An advertisement charge management unit for providing an advertisement charge in proportion to an advertisement execution amount and processing a predetermined amount in accordance with advertisement data exposure; A cumulative click count management unit for calculating and managing the number of article views of the user terminal for each article; An advertisement exposure order alignment unit for arranging a plurality of advertisement data in order of advertisement execution amount; An advertisement exposure position adjusting unit that adjusts an advertisement exposure position according to the number of clicks so that the advertisement data listed up in order of the advertisement execution amount is displayed by following the article click number; A game module that executes the winning game as a reward for viewing the advertisement of the user; A winnings management unit that pays the winnings depending on whether the game module wins, or accumulates the reduction amount of the user's money in the existing winnings; Data storing article data, advertisement data, sorting information about advertisement data exposure order, click information for each article data, and information on advertisement charges per advertiser, cuts per impression, and cumulative winnings information for each game. A storage unit; Matching and storing advertisement data according to the advertisement exposure order for each article data, reducing the amount of repayment when advertising exposure, controlling to participate in the game to obtain winnings, and to control the number of clicks of each article data There is provided a media linked advertisement output system comprising a control unit configured to control the advertisement data having a high advertisement exposure order to be matched to the article data having a large number of clicks by calculating in real time.

Preferably, the game tool pays the winnings to the user according to whether or not the winning, or the media linked advertising output, characterized in that a predetermined amount of the reduced amount of processing for each game selected by the non-winning user to accumulate as a resource of the winnings A system is provided.

Preferably, the advertisement exposure position adjustment unit is provided with a medium-linked advertisement output system, characterized in that configured to re-adjust the advertisement exposure position is set according to the advertiser's category or search term follow setting, or additional advertising amount deposit.

On the other hand, the present invention comprises a first step of receiving and registering the article data of the medium; A second step of receiving advertisement publication information and advertisement data of the medium; A third step of arranging the advertisement data by determining the exposure order of the advertisement data; A fourth step of matching the advertisement data to the article data; A fifth process of transmitting the advertisement data matched with the article to the user terminal according to whether the article is read or not; A sixth step of calculating a cumulative click count of each article; There is provided a media linked advertisement output method comprising a seventh process of re-matching each advertisement data for each article so as to follow the article ranking according to the accumulated click count.

Preferably, in the third process, the advertisement ranking method of advertisement data is provided in which the advertisement ranking method determines the exposure order in the order of execution of the advertisement executed for publication in the medium.

Preferably, the fourth process provides a media-linked advertisement output method characterized in that a single advertisement data can be matched to a single article data, or a plurality of advertisement data can be matched in a group form.

Preferably, the fourth process may further include adjusting a matching of specific advertisement data with respect to the article data according to the mood category of the article data or the following setting of the search word. .

Preferably, the fourth process is provided with a medium-linked advertising output method, characterized in that further comprising the step of re-adjusting the position of the advertisement exposure to the article data according to whether or not the additional advertising costs of the advertiser.

Preferably, the second process is further provided with a media linked advertising output method further comprising the step of assigning a predetermined amount of advertising charges in proportion to the advertising execution amount for the medium to the corresponding advertising data.

Preferably, the fifth process further includes a process of reducing a predetermined amount of the advertisement charges given to the advertiser of the advertisement data by exposure of the advertisement data.

Preferably, after the seventh process, the charge amount of the advertiser reduced due to the exposure of the advertising data is further included in the process of accumulating cumulative sums for each game that the user can participate and receive the winnings A media linked advertisement output method is provided.

Preferably, when a plurality of advertisement data in a single article is matched in a group, the exposure order of the advertisement data is a random exposure or the media execution further comprises the step of exposing from the order of the highest advertising execution costs An advertisement output method is provided.

Preferably, when a plurality of articles are classified for the same category or search term, the media-linked advertisement output method is characterized in that the exposure position of the corresponding advertising data is determined according to the cumulative clicks and the execution cost of each article. Is provided.

Preferably, if the advertising charges associated with any one of the advertisement data belonging to the advertisement data group matched to the specific article is exhausted, the corresponding advertisement data is deleted from the advertisement data group waiting to be exposed; The media-linked advertisement output method further comprises the step of adjusting the position of the advertisement exposure as a step of increasing the exposure position of the advertisement data belonging to the advertisement data group of the next article having a lower number of clicks than the corresponding article. Is provided.

Preferably, there is one game in which a user can participate in a single advertisement data, and a plurality of advertisement data matched for a single article can be matched.

Preferably, when a plurality of advertisement data in a single article is matched as a group, the media linked advertising output method further comprises the step of re-adjusting the exposure position according to the cumulative impressions from the order of the highest advertising execution costs This is provided.

Preferably, the exposure position is provided with a media linked advertisement output method characterized in that the order of the matching article information and the advertisement data exposed when the article is viewed.

In the media interlocked advertisement output system and method thereof according to the present invention, an advertiser who has displayed an advertisement in an offline medium such as a newspaper or a magazine can increase the advertisement exposure since the advertisement can be displayed on an online medium on the web or mobile without additional cost. In addition, there is an advantage that a reasonable exposure can be made by automatically adjusting the exposure opportunity of the advertising data in the order of advertisers with a large advertising execution amount from small advertisers. Since media such as newspapers and magazines can eliminate the intermediate stage of advertising sales and compensate the advertising exposure to consumers with its resources, it can activate the advertising exposure without additional financial resources, which is advantageous for the advertising sales. There is an advantage.

1 is a schematic diagram showing an advertisement order structure of a conventional media unit,
Figure 2 is a schematic diagram showing the configuration of a media interlocking advertisement output system according to an embodiment of the present invention,
3 is a state diagram illustrating a data flow of a media linked advertisement output system according to an embodiment of the present invention;
4 is a view showing an advertisement data exposure position designation state through a media linked advertisement output system according to an embodiment of the present invention;
FIG. 5 is a diagram illustrating a structure of a reward and advertisement charge reduction processing of an advertisement consumer through a media linked advertisement output system according to an embodiment of the present invention; FIG.
6 is a block diagram showing the configuration of an advertisement output management server included in a media linked advertisement output system according to an embodiment of the present invention;
7A and 7B are flowcharts illustrating signal flows of a media linked advertisement output system according to an embodiment of the present invention;
8 is a flowchart illustrating a state in which an advertisement exposure position is changed through a media linked advertisement output system according to an embodiment of the present invention;
9 is a flowchart illustrating an advertisement exposure position change state of an article associated company through a media linked advertisement output system according to an embodiment of the present invention.

EMBODIMENT OF THE INVENTION Hereinafter, this invention is demonstrated in detail with reference to drawings.

2 is a schematic diagram showing the configuration of a media interlocking advertisement output system according to an embodiment of the present invention.

Referring to this, the media interlocking advertisement output system according to an embodiment of the present invention activates the order of advertisements of offline media such as newspapers and magazines, and grants advertisement exposure related benefits to advertisers and consumers, respectively. It is a system that can induce active participation.

In addition, the media interlocking advertisement output system according to an embodiment of the present invention is a system that can expect a fair advertising effect on the exposure to the cost by providing an opportunity for differentiated advertisement exposure to advertisers with a larger advertising execution cost.

That is, the media interlocking advertisement output system according to an embodiment of the present invention has the purpose of activating the advertisement orders of the offline media such as newspapers and magazines, and in order to activate the advertisement orders of the offline media such as newspapers and magazines. Through means, it should be possible to expose more advertising data to consumers in offline media such as newspapers and magazines.

Accordingly, the media interlocking advertisement output system according to an embodiment of the present invention enables output of advertisement data posted on offline media such as newspapers or magazines to a mobile phone, PDA, iPhone, etc. via a PC or a wireless communication network through a web network. The digital advertisement data is provided and the advertisement data is matched with the information that the consumer encounters, that is, the newspaper article data, so that the consumer can naturally access the advertisement data.

The above descriptions are merely technical environments of the present invention and are not technical features.

In this case, the advertiser who posted the advertisement data in an offline medium such as a newspaper or a magazine does not pay a separate online advertisement, but reduces the order of the advertisement or the path of the sales network and uses it as a resource.

In addition, the media interlocking advertisement output system according to an embodiment of the present invention grants a predetermined reserve to the corresponding consumer when viewing the advertisement data matched to the article data provided online, this resource is also the order of advertising or sales network Reduce the path to use it as a resource.

Therefore, in a structure in which both advertisers and consumers expect a certain benefit, the media interlocked advertisement output system according to an embodiment of the present invention is operated, and even though the advertisement order or the path of the sales network is reduced through this, high quality advertisements. The market can be created and more revenue from the advertising market can be brought into the system of the present invention to provide greater benefits to advertisers and consumers.

At this time, the technical characteristics of the media interlocking advertisement output system according to an embodiment of the present invention for the purpose of providing a fair advertisement exposure for each advertiser, so that the present invention is exposed to more consumers, that is, the user The location of the exposure is determined so that the advertisement data of the advertiser who has executed more advertising costs in the article data order can be automatically matched. In addition, the number of impressions per article data, that is, the number of clicks per article of the user is calculated in real time or every predetermined time, so that if the article rank changes, the exposure position of the advertisement data to be exposed again can be automatically readjusted.

To this end, the media interlocking advertisement output system according to an embodiment of the present invention is a terminal of an advertiser that has placed an advertisement on an offline medium, and transmits a plurality of advertisers to transmit online advertisement data to be exposed to the advertisement output management server 18. A terminal 10 is provided; An offline media server 12 is provided which transmits advertiser information and article data in which advertisements are displayed on the offline media to the advertisement output management server 18.

In this case, the offline media server 12 is a server of an offline media including newspapers and magazines.

In addition, the advertiser information transmitted by the offline media server 12 to the advertisement output management server 18 is the advertiser personal information (for example, corporate information) and the advertisement execution amount information, the advertisement execution amount is advertised in newspapers or magazines The amount the advertiser pays for offline media to load.

In addition, the user terminal 16 for receiving the article data and the advertisement data from the advertisement output management server 18 is configured in the media interlocking advertisement output system according to an embodiment of the present invention, the user terminal 16 The advertisement data may be exposed together in the article data output through the advertisement data, or may be exposed according to a separate selection signal of the advertisement data.

In addition, the user terminal 16 is accumulated by the game is accumulated by each game is paid as a winnings, it is possible to perform a game for checking the winning or not through the key operation.

Meanwhile, the media interlocked advertisement output system according to an embodiment of the present invention receives and stores article data and advertiser information from the offline media server 12, receives and stores advertisement data from an advertiser terminal, and displays advertisement data exposure order. The advertisement output management server which lists up the advertisement execution amount of the offline medium in order and calculates the number of clicks for each article data so that the advertisement data having a large advertisement execution amount can be exposed by following the article data with a large number of clicks. ) Is configured.

At this time, the advertisement output management server 18 grants advertising charges proportional to the advertising execution amount paid for each advertiser for each advertiser, and a predetermined amount from the advertising charges when the advertisement is exposed on the user terminal 16. And to process to reduce.

For example, if the advertisement output management server 18 pays 20 million won of the advertisement execution amount to the offline medium to advertise on an offline medium such as a newspaper or a magazine, the profit of the advertising agency (about 15%) is 3 million won It is configured to pay as the advertising charges for the online advertisement of the advertiser, and to reduce the charge of 70 won when the advertisement of the advertiser on the user terminal 16 once exposed.

At this time, as the online advertisement, the advertisement data exposed on the user terminal 16 is matched with the article and is exposed together when the article is exposed, or is configured to be exposed by the user's selection operation. For the advertisement exposure, the advertisement data is listed up so that the exposure position of the advertisement data is determined in the order of the advertisement execution amount paid for each advertiser for each advertisement.

In addition, the media interlocking advertisement output system according to an embodiment of the present invention calculates the number of clicks of each article data, in order to have more advertising effect to advertisers with a large advertising execution amount, and follows the number of clicks advertising data Change the exposure position of.

That is, the advertisement output management server 18 is configured to process the advertisement data of the advertiser who has executed more advertising costs to match the article data with more clicks.

At this time, the advertisement output management server 18 can match any one advertisement data to a single article, it is possible to group a plurality of advertisements in a group form to match a single article.

Meanwhile, in the media linked advertisement output system according to an embodiment of the present invention, the advertisement data exposure ranking set or adjusted by the advertisement output management server 18 may follow a category or a search word according to an advertiser's setting. If a plurality of articles are arranged in the same category or search word, the cumulative clicks may be followed to be exposed.

More specifically, the advertisement output management server 18 pre-aligns the advertisement data according to the advertisement execution amount according to the advertisement data exposure order, and between the advertisement data line-aligned according to the execution amount of the advertiser who set the category or the search term following. And realign the exposure position.

That is, the advertisement data is first sorted by the execution amount of the advertisement, and the exposure position is displayed in the advertisement output management server so that the advertisement data matched with the category or search term according to the content or classification of the article can be inserted between the arranged advertisement data. 18) Reorder.

Meanwhile, the advertisement output management server 18 may rearrange the advertisement data exposure order according to whether the advertiser has deposited additional advertisement amount.

In addition, the advertisement output management server 18 is configured to reduce a certain amount of charges charged in connection with the corresponding advertisement data upon exposure of the advertisement data matched to the article, and executes a game in which the user can participate in winning or not. Game tools are provided.

Reference numeral 14 denotes an advertisement agency server, but the advertisement output management server 18 of the present invention may play a role of an advertisement re-agent or an advertisement agency, and is not an essential configuration.

3 is a state diagram illustrating a data flow of a media linked advertisement output system according to an embodiment of the present invention.

Referring to this, in the media linked advertisement output system according to an embodiment of the present invention, the offline media server 12 provided in the offline media in charge of producing and distributing newspapers or articles is mediated to the advertisement output management server 18. Information (e.g., company information in an offline medium) and advertisement participation information (information on an advertisement display side and advertisement execution amount information) are transmitted.

Then, the advertisement output management server 18 transmits the advertisement advertisement condition to the plurality of advertiser terminals 10 or uploads advertisement advertisement condition information on the homepage.

In this state, a plurality of advertisers are displayed on the advertisement output management server 18, or review the offline media information (newspaper or magazine) and advertisement advertisement condition information received from the advertisement output management server 18, Request.

Then, the advertisement output management server 18 transmits the advertisement request information to the offline media server 12. Then, the offline media server 12 produces an offline media on which article data and advertisement data are placed through a normal offline media production process.

During the production process of the offline medium, the offline media server 12 transmits the corresponding article information and advertisement registration information (advertiser personal information and advertisement execution amount information, advertisement data) to the advertisement output management server 18.

Then, the advertisement output management server 18 registers the received information, registers the article, article data, advertisement data, and game information so that the user terminal 16 can view the advertisement information, and the advertisement execution amount of money. List and register in order.

In this state, when a plurality of users browse the article data through the user terminal 16, the advertisement output management server 18 calculates the number of clicks for the plurality of article data and the article data in order of the number of clicks. List up and post-process the game results.

Post-processing for game results is a process of paying the accumulated payouts for each user's advertisement exposure upon winning the game, and accumulating payouts for the corresponding users for each game.

The advertisement output management server 18 matches the plurality of advertisement data listed in the order of execution of the advertisement with the plurality of article data listed in the order of the highest number of clicks. That is, the advertisement output management server 18 performs a process of adjusting the exposure position of each advertisement data for a plurality of article data listed up in order of the number of clicks.

Hereinafter, with reference to the accompanying drawings for a medium-linked advertising output system according to an embodiment of the present invention in more detail will be described later.

4 is a view showing the advertisement data exposure position designation state through the media interlocking advertisement output system according to an embodiment of the present invention.

Referring to this, the media interlocking advertisement output system according to an embodiment of the present invention sorts the plurality of article data according to the number of clicks, that is, impressions, and automatically adjusts the position of the advertisement data matched for each article data. System.

In more detail, the advertisement output management server 18 included in the media-linked advertisement output system according to an embodiment of the present invention calculates the number of clicks for a plurality of article data, and thus the user may use the user terminal 16. If you want to read the article data through the hypertext, which is a headline displayed on the screen, you can click the article content to view.

Accordingly, the advertisement output management server 18 may accumulate a number of clicks of a plurality of article data for each article data, and the advertisement output management server 18 may calculate the article data in the order in which the cumulative click count is large (first). , 2, 3, ... N articles).

The advertisement output management server 18 matches the advertisement data (first, second, third, fourth, .... N advertisement data), which are arranged in order of the advertisement execution amount, with the arranged article data, respectively. . Through this, the exposure position of the advertisement data is specified.

For example, the first advertisement data of the advertiser whose advertisement execution amount (AM) is 20 million won is matched to the article data which generates more clicks than the seventh advertisement data of the advertiser whose advertisement execution amount is 8 million won.

At this time, as shown in the figure, the media interlocking advertisement output system according to an embodiment of the present invention to match in a group form so that there is a plurality of advertisement data matching any one article data (for example, the first article) For example, the first, second, and third advertisement data may be matched to the first article data. The number of advertisement data belonging to each group is the same.

In this case, when the user reads the first article, the first advertisement data is exposed, and a game in which the winnings can be paid can be played. The user can proceed with the game while continuously outputting the second and third advertising data, and typically play a number of games in a state in which one article data is read, and thus the advertisement data group matching the article data with the largest number of clicks. It can be said that belonging to is likely to be exposed.

On the other hand, a plurality of advertisement data belonging to the advertising data group is also specified in the exposure order in order that the advertising execution amount is exposed in high order, it is also possible to randomly specify the exposure order, in which case the value of the upper group is higher do.

In addition, the advertisement data exposed by the media-linked advertisement output system according to an embodiment of the present invention may set the exposure position by following a category or a keyword (keyword of an article) according to an advertiser's selection. Setting information is stored in the advertisement output management server 18.

That is, the advertisement output management server 18 basically arranges the advertisement data in the order of the highest execution amount of the advertisement, and according to the setting of a specific advertiser, the exposure position of the specific advertisement data follows the category or search term of the article data. Can be rearranged.

For example, when the advertiser of the third advertisement data is set in the advertisement output management server 18 so as to follow the real estate category and is exposed, the advertisement output management server 18 corresponds to the real estate category in an arrangement state of basic advertisement data. Extract article data of classified classification. Article data in this category is also sorted in order of the highest number of clicks.

In this state, the advertisement output management server 18 matches the advertisement execution amount of the third advertisement data with the advertisement data (eg, fourth, fifth, sixth, seventh) matching the article data having the corresponding category (for example, real estate). , And compares the execution amount of the advertisement data of 8, 9 advertisement data, and searches for the exposure position where the third advertisement data is to be inserted.

Since the third advertisement data is paid for an advertisement execution amount of 16 million won, the third advertisement data should be output before the fourth advertisement data paid 15 million won, and the third advertisement data is matched so as to be ranked first in the second article data.

In addition, since the exposure position of the third advertisement data is changed, the fourth advertisement data is moved to the position where the third advertisement data has been disposed. That is, the advertisement output management server 18 moves the fourth advertisement data to the third exposure position of the first article data.

Meanwhile, the advertisement data exposed by the media linked advertisement output system according to an embodiment of the present invention may automatically adjust the exposure position according to the additional deposit of the advertiser and the amount thereof.

That is, if it is assumed that the operating revenue of the system of the present invention is 10% of the execution amount paid to the offline medium, the advertiser corresponding to the third advertising data is an additional advertising cost of 300,000 won to the advertisement output management server 18 After the transfer, the advertiser of the third advertisement data may obtain a result of using the advertisement execution cost of 19 million won in total.

Accordingly, the advertisement output management server 18 adjusts the exposure position so that the third advertisement data is exposed in a priority position than the second advertisement data which paid the advertisement execution cost of 18 million won, and the advertisement data of the lower priority (eg, the second advertisement data). Advertisement output management server 18 performs the rearrangement of the ranking so that the advertisement data is automatically decremented by one step.

Through this, the media interlocking advertisement output system according to an embodiment of the present invention can reasonably grant more benefits to advertisers having a larger advertising execution amount, and advertisers who want to expose advertisement data by following categories or search terms. It is also possible to reasonably expose the advertisement data by reflecting a plurality of variables.

FIG. 5 is a diagram illustrating a structure of a reward and advertisement charge reduction processing of an advertisement consumer through a media linked advertisement output system according to an embodiment of the present invention.

Referring to this, in the media linked advertisement output system according to an embodiment of the present invention, the advertisement output management server 18 enables the user terminal 16 to read the article data, the advertisement data, and the game information. In this case, the advertisement output management server 18 lists and registers a plurality of advertisement data in order of advertisement execution amount, so that the advertisement data of an advertiser having a larger advertisement execution amount order provides a more favorable exposure position when the advertisement is exposed. Enable differentiated ad exposure.

In the present invention, a single advertisement data may be basically matched to a single article data so as to be exposed, and a plurality of advertisement data may be matched to a single article data in a group form.

When a plurality of advertisement data is matched with a single article data so as to be exposed in a group form, the advertisement output management server 18 may determine the exposure order according to the advertisement execution amount of each advertisement data, and within the corresponding advertisement data group The advertisement data belonging to it may be extracted at random.

For example, the advertisement output management server 18 bundles the first, second, and third advertisement data into a first group, and when the fourth, five, and six advertisement data is bundled into a second group, the article data having a large number of clicks, for example, The first article data is matched to be connected to the first group, and the second article data having the next number of clicks is matched to be connected to the second group.

If the exposure order of the advertisement data belonging to the first group is set in the order of the advertisement execution amount, when the user views the first article data through the user terminal 10, the advertisement output management server 18 displays the first advertisement. The data is first extracted and exposed.

If the random extraction method is set, the advertisement output management server 18 randomly extracts and displays any one of the first, second, and third advertisement data.

If the advertisement data is exposed, the advertisement output management server 18 reduces a portion of the advertisement charges given to the advertiser. Part of the reduced charge is used as a resource for the game, and the user who exposes the advertisement data on the screen can select and play any one of a plurality of games through the user terminal 10.

The game is a rock-paper-scissors game that is a number of well-known games, a game for checking a card loss, and the like, and the user decides whether or not a prize money can be paid.

If you lose a game and do not receive a payout, some of the prepaid charges will accumulate to your winnings. Therefore, even if the advertising data is reduced by 50 won, the reduced amount of money (50 won) is accumulated in each game, so the total winnings are increased, and the expected winning amount is advertised to the user. It acts as a motivation to expose data to the screen.

6 is a block diagram showing the configuration of an advertisement output management server included in a media linked advertisement output system according to an embodiment of the present invention.

Referring to this, the advertisement output management server 18 included in the media interlocking advertisement output system according to an embodiment of the present invention has a communication module, advertiser information management unit, advertisement data management unit, advertisement charge management unit, cumulative clicks therein. It consists of a management unit, advertisement exposure order alignment unit, advertisement exposure position adjusting unit, game module, winnings management unit, data storage unit and control unit.

For each configuration, the advertisement output management server 18 is provided with a communication module 20 for performing data communication, the communication module 20 is a web communication through the Internet network and a wireless Internet network Mobile communication is possible.

In addition, the advertisement output management server 18 is configured with an advertiser information management unit 22 that receives and manages the advertiser personal information and the advertisement execution amount information. The advertiser personal information is company related information including the company name, and the advertisement execution amount. Denotes the amount paid for the advertisement in an offline medium such as a newspaper or a magazine, and the advertiser information management unit 22 manages the information since the advertisement execution amount is reflected in determining the exposure rank or position of the advertisement data.

In addition, the advertisement output management server 18 is provided with an advertisement data management unit 24 for managing the advertisement data provided from a plurality of advertisers, and provides an advertising charge in proportion to the execution amount of the advertisement, according to the advertisement data exposure The advertisement charge management unit 26 for processing a certain amount of cuts is provided.

In addition, the advertisement output management server 18 is provided with a cumulative click count management unit 28 for calculating and managing the number of article views of the user for each article, the cumulative click count management unit 28 is a large advertising execution amount of advertising It is a means of calculating the number of clicks of each article data and sorting the number of clicks in order to match the data to articles with more clicks, that is, article data that is attracting more attention to users.

On the other hand, the advertisement output management server 18 is provided with an advertisement exposure order sorting unit 30 for arranging the exposure order of the plurality of advertisement data in the order of the execution amount of the advertisement, the advertisement data listed in the order of the execution amount of the article The advertisement exposure position adjusting unit 32 is provided to adjust the advertisement exposure position according to the number of clicks so as to follow the number of clicks.

In addition, the advertisement output management server 18 is provided with a game module 34 for executing the winning game as a reward for viewing the advertisement of the user, the game is a rock-paper-scissors that can easily check whether the game in the field Game or card check game is preferable.

In addition, the advertisement output management server 18 pays the winnings depending on whether or not the game is executed by the game module 34, or the winnings management unit that accumulates the amount of the advertiser charges for the user to the existing winnings ( 36) is provided, the winnings accumulated by the winnings management unit 36 is classified by the game played by the user to process the winnings to accumulate.

Meanwhile, the advertisement output management server 18 stores the article data, the advertisement data, the sorting information on the advertisement data exposure order, and the click information on each article data. In addition, a data storage unit 38 for storing the cumulative winning information for each game is provided, and the data storage unit 38 also stores category or search word following setting information for the article classification of the user.

In addition, the advertisement output management server 18 matches and stores the advertisement data according to the advertisement exposure order for each article data, and reduces the predetermined amount of the reimbursement when the advertisement is exposed and participates in the game with the resources to obtain a winning prize. The control unit 40 is configured to control the number of clicks of the article data in real time so that the advertisement data having a high advertisement exposure order can be matched to the article data having a large number of clicks.

At this time, the game module 34 is configured to pay a winnings to the user depending on whether or not to win, or to accumulate a predetermined amount of the reduced amount of the processed money for each game selected by the user as the source of the winnings.

In addition, the advertisement exposure position adjustment unit 32 is programmed to readjust the advertisement exposure position set according to the category of the advertiser or the search term following, or whether the additional advertisement amount is deposited.

With reference to the accompanying drawings, the function and operation of the media linked advertisement output system according to an embodiment of the present invention of the above configuration will be described in detail.

7A and 7B are flowcharts illustrating signal flows of a media linked advertisement output system according to an embodiment of the present invention.

First, in a media interlocking advertisement output system according to an embodiment of the present invention, the offline media server 12 provided in the offline media in charge of producing and distributing newspapers or articles is media information to the advertisement output management server 18. (E.g., company information of an offline medium) and advertisement participation information (information on an advertisement display side and advertisement execution amount information).

Then, the advertisement output management server 18 transmits the advertisement advertisement condition to the plurality of advertiser terminals 10 or uploads advertisement advertisement condition information (advertisement possible page information and amount information) on the homepage for viewing.

In this state, a plurality of advertisers are displayed on the advertisement output management server 18, or review the offline media information (newspaper or magazine) and advertisement advertisement condition information received from the advertisement output management server 18, Request.

Then, the advertisement output management server 18 transmits the advertisement request information to the offline media server 12. As a result, the offline media server 12 produces an offline media on which article data and advertisement data are posted through a general offline media production process. That is, up to this process, the advertisement output management server 18 serves as an existing advertisement agency or advertisement re-agent.

Therefore, during the production process of the offline medium, the offline media server 12 transmits the corresponding article information and advertisement registration information (advertiser identity information and advertisement execution amount information, advertisement data) to the advertisement output management server 18.

Then, the advertisement output management server 18 registers the received information, registers the article, article data, advertisement data, and game information so that the user terminal 16 can view the advertisement information, and the advertisement execution amount of money. List and register in order. In other words, the order of advertisement exposure is sorted.

In addition, the advertisement output management server 18 grants a charge for each advertiser, and thus a charge is provided for each advertiser's advertisement data. In addition, the advertisement output management server 18 sets the charge information to be reduced when the advertisement data is exposed. This is different for each size and position of the advertisement data, and reference data is set in the database.

In that state, the advertisement output management server 18 matches advertisement data for each of a plurality of article data.

When a plurality of users browse the article data through the user terminal 16, the advertisement output management server 18 transmits the article data and the advertisement data to the user terminal 16 to output the screen. At this time, the game icon is attached to the article data together.

Preferably, since a game icon is attached to each advertisement data, if a plurality of advertisement data is attached to a single article data, the game icon is also displayed to confirm that a plurality of game icons are attached.

At this time, the advertisement data may be automatically exposed when the article data is displayed on the screen, and the advertisement data may be exposed only when the user selects a game icon.

The present invention will be described as an example, when the user selects a game icon to play the game, the advertisement output management server 18 extracts the advertisement data matched to the article data to the user terminal 16; Send it to the screen and run the game.

At the same time, the advertisement output management server 18 processes a certain amount of money from the advertiser's charges, and determines whether the game result can be paid out.

If the result is that the winnings can be paid, the advertisement output management server 18 pays the winnings accumulated in the game.

On the other hand, if the result of the game is a result that can not receive the winnings, the advertisement output management server 18 accumulates a predetermined amount reduced to the winnings accumulated in the game.

In addition, the advertisement output management server 18 calculates the number of clicks on the plurality of article data in a manner of determining whether or not the article data is exposed, and lists the article data in order of the number of clicks. That is, the article data is sorted in the order of the highest number of clicks.

In addition, the advertisement output management server 18 determines whether a change occurs in the order of ranking of the article data, and if a change occurs in the order of sorting of the article data, the number of clicks on the plurality of advertisement data listed in the order of execution of the advertisement is displayed. A plurality of article data listed in many orders are matched, and the corresponding information is updated.

Meanwhile, at this time, the advertisement output management server 18 may match a single advertisement data with respect to a single article data, group a plurality of advertisement data in a group form, and then match each advertisement group by article data. .

In addition, the advertisement output management server 18 can readjust the position of the advertisement exposure to the article data according to whether or not the additional advertising costs of the advertiser, the description has already been described above.

In addition, the advertisement charge amount assigned to each advertiser by the advertisement output management server 18 is given in proportion to the advertisement execution amount executed by the advertiser for the offline medium.

In addition, when a plurality of advertisement data in a single article is matched in a group, the advertisement output management server 18 is preferably to adjust the exposure position according to the cumulative impressions from the order in which the advertising execution costs are higher.

On the other hand, when the advertising charges associated with any of the advertisement data belonging to the advertisement data group matched to a specific article is exhausted, the advertisement output management server 18 deletes the corresponding advertisement data from the advertisement data group waiting to be exposed. In this case, the advertisement output management server 18 readjusts the advertisement exposure position so that the exposure ranking of the advertisement data belonging to the advertisement data group of the next article having a lower number of clicks than the corresponding article is increased by one step.

8 is a flowchart illustrating a state in which an advertisement exposure position is changed through a media linked advertisement output system according to an embodiment of the present invention.

First, the advertisement data exposed by the media-linked advertisement output system according to an embodiment of the present invention may set the exposure position by following a category or a keyword (keyword of an article) according to an advertiser's selection. Setting information is stored in the advertisement output management server 18.

That is, the advertisement output management server 18 basically arranges the advertisement data in the order of the highest execution amount of the advertisement, and according to the setting of a specific advertiser, the exposure position of the specific advertisement data follows the category or search term of the article data. Can be rearranged.

For example, referring to FIG. 4, when the advertiser of the third advertisement data is set in the advertisement output management server 18 so as to follow the real estate category, the advertisement output management server 18 arranges the basic advertisement data. In the state, the article data of the classification corresponding to the real estate category is extracted. Article data in this category is also sorted in order of the highest number of clicks.

In this state, the advertisement output management server 18 matches the advertisement execution amount of the third advertisement data with the advertisement data (eg, fourth, fifth, sixth, seventh) matching the article data having the corresponding category (for example, real estate). , And compares the execution amount of the advertisement data of 8, 9 advertisement data, and searches for the exposure position where the third advertisement data is to be inserted.

Since the third advertisement data is paid for an advertisement execution amount of 16 million won, the third advertisement data should be output before the fourth advertisement data paid 15 million won, and the third advertisement data is matched so as to be ranked first in the second article data.

In addition, since the exposure position of the third advertisement data is changed, the fourth advertisement data is moved to the position where the third advertisement data has been disposed. That is, the advertisement output management server 18 moves the fourth advertisement data to the third exposure position of the first article data. Is to rearrange the exposure position.

Meanwhile, the advertisement data exposed by the media linked advertisement output system according to an embodiment of the present invention may automatically adjust the exposure position according to the additional deposit of the advertiser and the amount thereof.

That is, referring to FIG. 4, if it is assumed that the operating profit of the system of the present invention is 10% of the execution amount paid to the offline medium, the advertiser corresponding to the third advertisement data reminds the additional advertising cost of 300,000 won. When the transfer to the advertisement output management server 18, the advertiser of the third advertisement data can obtain a result of using the total advertising costs of 19 million won.

Accordingly, the advertisement output management server 18 adjusts the exposure position so that the third advertisement data is exposed in a priority position than the second advertisement data which paid the advertisement execution cost of 18 million won, and the advertisement data of the lower priority (eg, the second advertisement data). Advertisement output management server 18 performs the rearrangement of the ranking so that the advertisement data is automatically decremented by one step.

9 is a flowchart illustrating an advertisement exposure position change state of an article associated company through a media linked advertisement output system according to an embodiment of the present invention.

First, the advertisement output management server 18 included in the media-linked advertisement output system according to an embodiment of the present invention is the first article data and advertiser information in the editing process before a magazine or newspaper is published through an offline medium. Can be received.

In this case, if a specific company name is searched for the article data, the advertisement output management server 18 may provide the corresponding company with a priority to place an advertisement in the article data. In other words, the company can actively receive advertising orders from the offline media.In the case of companies, whether the articles are negative or friendly, the advertisements of the companies are added to the articles related to the companies to increase the advertising effect or negative images. You can halve it.

The advertisement output management server 18 determines whether a company name (Tip) is included by keyword search of the article content.

If the company name is included, the advertisement output management server 18 may transmit the article data and the advertisement sales information to the corresponding company, and determine whether the advertisement request signal is received from the corresponding company after the transmission.

If the advertisement request signal is received from the corresponding company, the advertisement output management server 18 sets the exposure position by designating the advertisement data of the corresponding company as the highest priority in the exposure order of the matching advertisement data for each article data. .

In addition, due to the ranking of the corporate advertisement data, all other advertisement data are automatically reranked. That is, the advertisement output management server 18 adjusts the advertisement data of the impression rank arranged in a lower position than the exposure position due to the insertion of the corresponding corporate advertisement data by the advertisement output management server 18 so that the impression rank is pushed by one step. The advertisement output management server 18 updates.

Meanwhile, the media-linked advertisement output system and the method according to the embodiment of the present invention are not limited to the above-described embodiments, but various modifications can be made without departing from the technical gist of the present invention.

10: advertiser terminal, 12: offline media server,
14: advertising agency server, 16: user terminal,
18: Ad output management server.

Claims (26)

An advertiser terminal for displaying an advertisement on an offline medium, and transmitting an advertisement data of an advertiser to be exposed to an advertisement output management server;
An offline media server for transmitting advertiser information and article data displaying advertisements to offline media to an advertisement output management server;
A user terminal for receiving the article data and the advertisement data from the advertisement output management server and outputting the screen;
Receives and stores the article data and advertiser information from the offline media server, receives and stores the advertising data from the advertiser terminal, list the advertisement data exposure order in the order of the execution amount of the offline media, the number of clicks for each article data Media-linked advertising output system, characterized in that consisting of an advertisement output management server for linking so that the advertising data large advertising execution amount to follow the article data with a large number of clicks to be exposed. The media interlocking advertisement output system according to claim 1, wherein the advertiser information is information on an advertiser's personal information and advertisement execution amount. The advertisement output management server of claim 1, wherein the advertisement output management server grants an advertisement charge proportional to an advertisement execution amount paid by the media advertisement for each advertiser, and reduces the predetermined amount from the advertisement charge when the advertisement is exposed on the user terminal. Media linked advertising output system, characterized in that configured to. The system of claim 1, wherein the offline medium is a medium including a newspaper and a magazine. The media linked advertisement output system according to claim 1, wherein the advertisement data exposure ranking is a ranking of each advertiser ranking or a plurality of advertiser groups. The advertisement output management server of claim 1, wherein the advertisement data exposure rank is configured to follow a category or a search term according to an advertiser's setting, and to follow the cumulative click count when a plurality of articles are arranged in the same category or the search term. Media linked advertising output system, characterized in that. The advertisement output management server of claim 1, wherein the advertisement output management server pre-aligns the advertisement data according to the advertisement execution amount according to the advertisement data exposure order, and displays the advertisement data line-aligned according to the execution amount of the advertiser who sets the category or the search term following. Media-linked advertising output system, characterized in that configured to control rearranged to position. The media linked advertisement output system of claim 1, wherein the advertisement output management server is configured to rearrange the advertisement data exposure order according to whether an additional advertisement amount is deposited by an advertiser. According to claim 1, wherein the advertisement output management server is configured to reduce a certain amount of charges connected to the corresponding advertisement data upon exposure of the advertisement data matched to the article, the user can participate in the winning game Media linked advertising output system, characterized in that provided with a game tool to execute. According to claim 1, wherein the advertisement output management server therein,
A communication module for performing data communication;
An advertiser information management unit configured to receive and manage advertiser personal information and advertisement execution amount information;
An advertisement data manager for managing advertisement data;
An advertisement charge management unit for providing an advertisement charge in proportion to an advertisement execution amount and processing a predetermined amount in accordance with advertisement data exposure;
A cumulative click count management unit for calculating and managing the number of article views of the user terminal for each article;
An advertisement exposure order alignment unit for arranging a plurality of advertisement data in order of advertisement execution amount;
An advertisement exposure position adjusting unit that adjusts an advertisement exposure position according to the number of clicks so that the advertisement data listed up in order of the advertisement execution amount is displayed by following the article click number;
A game module for executing the winning game as a reward for the user's advertisement viewing;
A winnings management unit that pays the winnings depending on whether the game module wins, or accumulates the reduction amount of the user's money in the existing winnings;
Data storing article data, advertisement data, sorting information about advertisement data exposure order, click information for each article data, and information on advertisement charges per advertiser, cuts per impression, and cumulative winnings information for each game. A storage unit;
Matching and storing advertisement data according to the advertisement exposure order for each article data, reducing the amount of repayment when advertising exposure, controlling to participate in the game to obtain winnings, and to control the number of clicks of each article data Media-linked advertising output system, characterized in that consisting of a control unit for controlling in real time to calculate the advertisement data with a high advertisement exposure order to match the article data with a large number of clicks. 10. The medium of claim 9, wherein the game tool is configured to pay a prize to a user according to whether or not to win, or to accumulate a predetermined amount of a reduced amount of money for each game selected by the user as a source of the prize money. Linked Advertisement Output System. The system of claim 10, wherein the advertisement exposure position adjustment unit is configured to readjust the advertisement exposure position set according to a category or search term following setting of an advertiser or to deposit an additional advertisement amount. A first step of receiving and registering the article data of the medium;
A second step of receiving advertisement publication information and advertisement data of the medium;
A third step of arranging advertisement data by determining an exposure order of the advertisement data;
A fourth step of matching the advertisement data to the article data;
A fifth process of transmitting the advertisement data matched with the article to the user terminal according to whether the article is read or not;
A sixth step of calculating a cumulative click count of each article;
And a seventh process of re-matching the advertisement data for each article so as to follow the article rank according to the accumulated click count. 15. The method of claim 13, wherein the determining of the exposure ranking of the advertisement data in the third process is to determine the exposure order in the order of execution of the advertisement executed for publication in the medium. The method of claim 13, wherein the fourth process matches a single piece of advertisement data with a single piece of article data or matches a plurality of pieces of advertisement data in a group form. The method of claim 13, wherein the fourth process further comprises adjusting matching of specific advertisement data with respect to the article data according to a mood category of the article data or following a search term. . The method of claim 13, wherein the fourth process further includes re-adjusting the advertisement exposure position of the article data according to whether the additional advertisement cost of the advertiser is deposited. The method of claim 13, wherein the second process further includes assigning a predetermined amount of advertisement charges to the corresponding advertisement data in proportion to an advertisement execution amount for the medium. The method of claim 13, wherein the fifth process further comprises a process of reducing a predetermined amount of the advertisement charges given to the advertiser of the advertisement data by exposure of the advertisement data. The method of claim 13, wherein after the seventh process, the amount of the advertiser's charges reduced due to the exposure of the advertisement data is further included in the process of accumulating and accumulating the winnings for each game in which the user can receive the winnings. Media linked advertising output method characterized in that. The method of claim 15, wherein when a plurality of pieces of advertisement data are matched with a single article in a group, the exposure order of the advertisement data is random exposure or a process of exposing the advertisement execution costs in a higher order. Media linked advertising output method. The media-linked advertisement according to claim 15, wherein when a plurality of articles are classified for the same category or search word, the exposure position of the corresponding advertisement data is determined according to the cumulative click count and the advertisement execution cost for each article. Output method. 19. The advertisement data group according to any one of claims 13 and 18, wherein, when the advertising charges associated with any advertisement data belonging to the advertisement data group matched to the specific article are exhausted, the advertisement data is stored in the advertisement data group waiting to be exposed. The process of being deleted;
And a step of adjusting the position of advertisement exposure as the process of raising the exposure rank of all the advertisement data belonging to the advertisement data group of the next article having lower number of clicks than the corresponding article by one step. 21. The method of claim 20, wherein a game in which a user can participate in a single advertisement data is one, and a plurality of advertisement data matched for a single article can be matched. 22. The method of claim 21, wherein when a plurality of pieces of advertisement data are matched to a single article, the process of realigning the exposure position according to the cumulative number of impressions from the order in which the advertisement execution costs are higher is further included. Ad output method. The method of claim 25, wherein the exposure position is a sequence of matching article information and advertisement data exposed when the article is read.

Images