KR20090074335A - System for progressing keyword advertising through free gift supply - Google Patents

Abstract

A system for progressing the keyword advertising through the provision of a free gift is provided to control the advertisement exposure rank according to the number of times the free gift is provided per click and the price of the free gift. A keyword advertisement setting module(110) exposes an advertisement list related to a keyword to a predetermined space of a web page. An exposure rank control module(120) comprises an exposure rank determiner(123) which decides the advertisement exposure rank. According to a free gift winning probability, a free gift winning generating module(140) generates a free gift winning event corresponding to the advertisement clicking of a user. A free gift providing module(150) processes the delivery of the free gift to a prizewinner.

Description

Keyword Ads Progress System via Payout {SYSTEM FOR PROGRESSING KEYWORD ADVERTISING THROUGH FREE GIFT SUPPLY}

The present invention relates to a keyword advertising progress system through a premium payment, and more specifically, in the online keyword advertising process, the advertisement exposure ranking is controlled based on the prize price and the prize winning probability without determining the advertisement exposure ranking according to the advertisement price. In this regard, the keyword advertising progress system through the payment of prizes, which can give active benefits to users by allowing the prizes to be won when a user clicks on an exposed advertisement through keyword search, can be promoted. will be.

 Keyword advertising refers to the way in which relevant company's advertisements are displayed on the screen where search results are exposed when a search term such as internet portal site is entered. do.

Since keyword ads are only exposed to users who search for a specific search term, these keyword ads are highly useful as target ads, and are also used as a variety of CRM (Customer Relationship Management) means. Therefore, most portal sites at home and abroad adopt these keyword advertising methods in partnership with their own or specialized keyword advertising companies.

 In general, the keyword advertising method adjusts the price per click (bidding price) in real time through the advertiser homepage, which is operated separately for the advertiser, to sequentially display the advertisements from the high click price to the low price (CPC method: Cost). Per Click), which sets the advertising costs based on monthly subscriptions, but bids specific ad locations on a first-come, first-served basis (CPM method: Cost Per Millunium). There are various ways of advertising, including how to adjust.

As if reflecting the popularity of the keyword advertising method, even when searching domestic and international patent publications, the technology to extract the search information from the keyword advertising (Domestic Patent No. 633580), the keyword ad exposure control technology (Domestic Patent No. 472705), keywords It can be seen that there are various technologies such as a technology for adjusting the balance of the advertiser in the advertisement (Domestic Patent No. 688244) and a technique for prohibiting illegal use in the keyword advertisement (Domestic Patent No. 777659).

However, all of the known keyword advertising methods, including the above patents, provide a good advertising position (for example, staying first in five ad impression windows) for advertisers with high ad spend, which is a good place for high-paying advertisers. It sticks to the general advertising economic principles it provides.

In this case, advertisers have the advantage of expanding the rational advertising policy by determining the position of the advertisement as much as the advertisement cost paid by the advertiser through ranking competition with other advertisers. Advertisers can get enough advertising revenue due to frequent clicks, but from the point of view of users, they can not benefit from the activation of websites operated by advertiser clicks. There is a problem that the number of clicks of users who do not lead to imaginary numbers, that is, not linked to product purchases, may also increase at the same time, since it cannot be asserted that sales are immediately increased by acquiring.

In addition, there are frequent cases in which the cost of advertising is higher than expected due to excessive advertising competition. However, advertisers in charge of the progress of keyword advertising are appropriate to prevent excessive price competition due to increased profits. The reality is that they do not provide reasonable means to advertisers.

Therefore, it is necessary to adjust keyword rankings through a series of methods that provide a variety of benefits to users by running keyword ads but not necessarily by advertising price per click. There is a need for a new keyword advertising process that can promote behavior and achieve higher level advertising effects.

The present invention has been made to overcome the problems of the above technology, unlike the existing keyword method that adjusts the position of the advertisement exposure by the difference in unit price per click, ad exposure ranking through the difference in the rate to give a prize to the prize value The primary purpose of this is to not only benefit from paying prizes to users who click on the ads, but also to give advertisers more effective advertising by stimulating the actual purchase behavior of users who receive or expect such prizes. It is done.

The second object of the present invention is to display the contents of the prizes around the advertisement site to stimulate the user's anticipation of the user so as to cause an advertisement click.

The third object of the present invention is to provide a variety of ways to pay prizes to provide fun to the user to prevent the keyword advertising progression operation through the provision of prizes uniformly.

A fourth object of the present invention is to analyze the number of clicks of a specific user for each time period in order to prevent a user who clicks on an advertisement and malicious clicks, and invalidates such clicks when a certain number of clicks occur.

A fifth object of the present invention is to generate premiums as discount coupons and to increase the sales of products by advertisers.

A sixth object of the present invention is to provide a method for coping with an error such as a prize winning user not receiving a prize.

In order to achieve the above object, the keyword advertising progress system through the giveaway in accordance with the present invention, when a keyword is input from the advertiser to perform the advertisement and the user searches for the keyword, a predetermined space on the web page of the advertisement list related to the keyword Keyword ad setting module to expose to; Prize registration unit for databaseing the prize value by receiving the prize value and product name from the advertiser, a winning probability control unit for databaseing the prize probability to set the prize winning probability from the advertiser, and the exposure value by combining the prize value and prize winning probability An exposure ranking control module for calculating a numerical value and determining an advertisement exposure ranking according to the height of the advertisement exposure value; A prize winning generation module for generating a prize winning event when a user clicks on an advertisement according to the prize winning probability; It is characterized by consisting of; prize payment module for receiving the delivery information from the winning user to process the prize delivery.

According to the keyword ad progress system through the prize payment according to the present invention,

1) By granting premiums to users who have access to advertisements by adjusting the advertisement exposure ranking according to the number of prizes paid per click and the value of the prizes, advertisers can increase sales by simultaneously enjoying the effects of advertisements and events. In this case, not only can you benefit from being able to win prizes by contacting the advertisement, but also the advertising company can also help you reconsider your image.

2) By providing various criteria for winning prizes by keyword relevance and time zone, it has the advantage of overcoming user's boredom and advertizing more dynamically.

3) You can promote smooth advertisement by not only malicious prizes but also malicious users.

4) It is possible to identify the prizes that can be secured by the user through the preview function before the click of the ad to induce anticipation and access to the advertisement.

5) If there is an error in delivery after winning the prize, the prize can be properly distributed to other users to ensure user benefits.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. The accompanying drawings are not drawn to scale, and like reference numerals in each of the drawings refer to like elements.

1 is a conceptual diagram illustrating a basic characteristic relationship of a system according to the present invention.

As can be seen from Figure 1, the system 10 according to the present invention follows the keyword advertising process that the advertisement is exposed through the keyword search, the advertisement exposure ranking is determined by the high (high) of the unit price per click Instead, the prize winning probability or prize value is determined according to the sum of the numbers obtained by combining the prize value and the higher the advertisement exposure rate, the higher the probability of winning the prize or the prize value. It is a basic characteristic to make it possible.

More specifically, in the case of an advertiser, the advertiser selects a keyword, determines a prize value and a winning probability, adjusts an advertisement exposure ranking and simultaneously pays an advertising cost. Accordingly, the system 10 according to the present invention according to the winning probability The occurrence of a prize winning event in which a prize may be won is controlled in association with an advertisement click.

In addition, the user can check whether the prize is won by clicking on the advertisement after searching the keyword, enter the shipping information and receive the prize later if the prize is won, and the prize manager (advertiser may be in parallel) win prize information. After confirming the receipt of the levies for the prizes, the prizes are packed and the prizes are sent to the user according to the prize receipt information.

In the present invention, the prize manager may be an advertising company that manages the keyword advertising process, or may be a separate product management company or the advertiser itself. If the advertiser and the prize manager are separate, the cost of paying the prize to the user may be settled by the advertiser in advance or postpay.

In other words, in order to overcome the problems of the existing keyword advertising method in which the system according to the present invention necessarily occupies a good advertisement position, and thus it is difficult to see a substantially high advertisement effect, the user has the more prizes that the better advertisement position is provided to the user. By cognizing this, you are attracting users who want to benefit from the prize to your site.

2 is a flow chart illustrating a schematic and basic procedure of a system according to the invention.

As can be seen from Figure 2, the system according to the present invention, the keyword ad proceeding site operated by the advertising company, the advertiser signing up as a member, the advertiser selects the keywords to use / select the keyword step, the prize of prizes Determining the value of the prize and the chance of winning the prize (adjusting), and determining the prize value and the chance of winning the prize, are performed in such a manner as to control the type or price and the number of winnings per click. Determining the advertisement exposure ranking step to determine, based on the predetermined probability of winning the prize selection step of setting the prize winning decision to determine whether or not to occur, the prize information through the preview window before the user clicks on the site Prize information display step to be displayed around the advertising text, It consists of a step of confirming the prize winning information generated by clicking, the step of delivering the prize when checking the prize winning information.

This process will be described in more detail together with the detailed configuration according to the present invention.

Figure 3 is a block diagram showing the basic configuration of the keyword advertising progress system through the giveaway in accordance with the present invention.

Referring to FIG. 3, the system 10 according to the present invention includes a keyword advertisement setting module 110, an exposure ranking control module 120, a prize information display module 130, a prize winning generation module 140, and a prize payment. The module 150, the monitoring module 160, the fraud prevention module 170, and the error handling module 180 are configured.

The keyword ad setting module 110 receives the keywords from the advertiser and adjusts the number of advertisements (for example, n) to be exposed and determines the design of the advertisement, in the same manner as the currently known keyword advertising method, but when the prize is used up, the advertiser It is in charge of the function to ensure that the advertisement of the no longer exposed (offline processing) so that the next-ranked advertisement is exposed, and at the same time pay the advertising cost or giveaway cost from the advertiser.

Of course, the keyword advertising setting module 110, if fewer advertisers than a predetermined number of advertisements are recruited to expose all of the advertiser's ads, the ability to allow one advertiser to select a number of keywords to advertise, and only at a specific time Added the ability to advertise on / offline the ad to activate, schedule the ad on / offline processing, and anticipate the depletion of the day, and automatically allow the ad to go offline when the prize is exhausted. It can be combined.

The advertisement form exposed by the keyword advertisement setting module 110 allows five advertisement lists to be exposed, for example, the currently known keyword advertisement form, and simultaneously registers representative advertisement words and additional descriptions in the advertisement list. It is possible to make it possible.

The exposure ranking control module 120 serves to adjust or determine the ranking of the advertiser's keyword ad exposure on the website based on the value of the prize and the probability of winning the prize, rather than the bid price, which is a main characteristic of the present invention. Specifically, it is composed of a prize registration unit 121, a winning probability adjusting unit 122, the exposure ranking unit 123.

After determining the keyword to be advertised by the keyword advertisement setting module 110, the prize registration unit 121 registers the prize.

The prize registration unit 121 may prepare a prize database in which various prizes are stored, thereby allowing a selection from an advertiser to be selected, or may support an advertiser to register a prize by itself.

In particular, the prize registration unit 121 as a main function to check whether the value of the prize (unit price) and the name of the prize (for example, washing machine) is correct, for this purpose, uploading a separate material or prize pictures showing the prize value Advertisers may be asked to upload, and if a user deceives a prize value or confirms that there is an advertiser who pays a different prize from the registered prize, the advertiser may be given a certain penalty. In particular, the value of the prize is registered as a prize value database serves as a 'value of the prize value,' which is used as a parameter for determining the advertisement exposure value to be described later.

4 is a conceptual diagram exemplarily illustrating a function of a winning probability adjusting unit according to the present invention.

The winning probability adjusting unit 122 has a function of controlling whether a prize registered in the prize registration unit 121 occurs once per number of clicks, that is, a probability of winning a prize.

For example, it is possible to adjust the probability of winning a 10% prize so that a prize of A wins once per 10 clicks, and such a chance of winning the prize is also registered as a winning probability database and managed by the prize together with the prize value database. The winning probability number is extracted from the prize winning probability database.

As shown in FIG. 4, for example, a bar-like interface is provided to allow a user to adjust a winning probability by scrolling an icon attached to a bar. It would be more desirable to provide convenience for the user.

The exposure ranking unit 123 extracts the final advertisement exposure value from the prize value data (the prize value value) and the prize winning probability value, and determines the advertisement exposure order in the order of the highest advertisement exposure value.

The advertisement exposure value may be determined by various formulas, but may be determined by the following formula as the easiest example.

Ad impressions = value of one prize / clicks to win one prize

In order to explain the above formula in more detail, for example, an advertiser named 'Hong Gil-dong' decided to win a bouquet worth 50,000 won three times per 100 clicks. 1,500, and if the advertiser was decided to win a cup of coffee worth 30,000 won four times per 50 clicks, the advertiser's impressions would be 30,000 / (50/4) = 2,400.

In this example, Jang Gil-san's advertisement is given a higher exposure ranking than Hong Gil-dong's advertisement.

The advertisement exposure ranking may be changed in real time by adjusting the advertiser's prize value or the probability of winning through the exposure ranking adjusting module 120, thereby resulting in a natural competition of advertisers.

5 is a conceptual diagram illustrating an exemplary function of the prize information display module according to the present invention.

Referring to FIG. 5, a display window for displaying an icon or prize information is formed at the right end of the advertisement list. When the user moves the mouse over the icon (mouseover), the icon is enlarged to display a prize picture.

That is, the prize information display module 130 is generated by a user's mouse over at one end of the advertisement (including advertising text, advertisement list, advertising content) or the display window is active in such a way that the display window increases in size. By the determination, the function of displaying the prize information is provided to the user more easily.

The prize information displayed by the prize information display module 130 may end with the prize picture itself as shown in FIG. 5, or it may be displayed along with the prize manufacturing brand or value, or an additional advertisement text of the advertiser may be inserted.

The advertiser registers the prize information through the prize information registration window provided by the prize information display module 130. In this case, the prize information is provided only when such approval is obtained by having an inspection or approval process on the prize information. You can optionally parallel to the way that is registered.

Prize winning generation module 140 according to the present invention is to have a function to adjust the 'winning time' in which the prize is generated based on the probability of winning the prize determined by the odds probability control unit 122, Specifically, the sequence generator 141 includes a sequence generator 141, a random generator 142, a time zone generator 143, and a parameter-related generator 144. Suppose the advertiser has determined the odds of winning (2% chance of winning) so that two prizes are won per 100 clicks.

The turn generator 141 provides a function of determining a winning time to be fixed based on a predetermined click turn number based on the winning probability. That is, if two wins per 100 clicks, it means to decide to win 21 click users, 72 click users, the advertiser can determine the click order number is determined. Such sequence number information may have a meaning that induces the fun of the user by providing a predetermined level of foresight function to the user through the prize information column (or icon or window) through the prize information display module 130 in advance. Can be.

The random generator 142 owns a random number processing program by itself and randomly determines a winning time based on the 2% winning probability, and the random generating part determines the winning time based on the winning probability. It may be the case.

The time zone generator 143 means random number processing to generate a winning based on the probability of winning by separating the possibility of winning based on a certain time zone such as 9-12 am and 12-3 pm. In this case, random number processing may occur randomly, for example, the user who clicks in the morning may provide a characteristic to determine that evenly distributed by time zone without the problem of exhausting the prizes of the day.

6 is a flowchart illustrating a procedure of determining a winning time by a parameter according to the present invention.

In the present invention, the parameter refers to data that has a characteristic that changes with the passage of time, and that numerical values or properties that change can be objectively identified, that is, authorized at a specific point in time. Provided by Seoul's current climate (temperature) data, the national composite stock index (or the stock price of a particular company) at a specific time during the trading of the stock, and even displayed in the online news corner published at a specific time on the news feed site. Things like the first stroke.

Such a parameter must be one that can be obtained in real time on a specific time point from an authorized institution, and for this purpose, the parameter according to the present invention must be obtained by interworking with an authorized authority site providing corresponding parameter data in real time. For example, it is based on the fact that it is linked with the Meteorological Agency in the case of climate, the link with the securities information providing site in the case of the composite stock index, and the link with a specific online newspaper in the case of the first letter stroke in the news corner. Data is registered in real time as a parameter database by receiving data from an authorized agency informing the parameter value.

By using these parameters, you can determine the winning criteria in a more diverse and interesting way. By encouraging users to actively enter parameter prediction information, the parameters are analyzed purely without user prediction or participation. It is divided into a method of determining whether or not to win at a specific time.

For example, in the method of inputting the parameter prediction information from the user, a parameter prediction input window is provided on one side of the advertisement to receive the parameter prediction information of the user.

For example, the user may predict the temperature (temperature) of Apgujeong-dong, Seoul, from December 2, 2007 at 2:00 pm the next day, at 2:00 pm the next day, and grasp the user's input time information, At the same time as inputting the prediction information, the prize delivery information is input to the user who clicked the advertisement of the advertiser. Then, from 2 pm on December 24 to 2 pm on December 25, the user who clicked on the site was counted (that is, the number of clicks counted), and the temperature information of Apgujeong-dong was checked by the Korea Meteorological Administration at 2 pm on December 25. If the number of users who presented the temperature or suggested a temperature close to a certain level is extracted, and 25 users have suggested the correct temperature and the number of clicks is 1,000, and the probability of winning is determined to be 2%, the prediction information is obtained early. Prizes can be given to 20 users who have entered the system, and if only 15 users have presented the correct temperature, it is possible to extract the five users who presented the proximity temperature in the order of early input time.

In addition, the method of determining whether to win at a specific time by purely analyzing the parameters without a user's prediction or participation, for example, the specific local temperature at the time of starting the advertisement or the specific time selected by the advertiser is 11 ° C. If the probability is 5%, the winning number can be determined by combining the number 11 and the probability of winning 5% .For example, if the probability of winning is less than 10%, the number plus 11 is added to each digit, ie 1 + 1. If you decide to win by converting to a single digit and winning the second or second, 22nd, 42nd, 62nd, 82nd clicks, etc. as shown in figure 2, and the probability of winning is 10% or more, Alternatively, it is possible to be able to determine the winning order number based on a specific standard provided separately.

That is, the parameter generator 144 according to the present invention passively interlocks with the sequence generator 141 so that the advertiser does not arbitrarily determine the sequence, and the data value (value) of the specific parameter obtained at a specific time point. The number may be determined based on the reference number, and actively receive parameter prediction information directly from a customer and collect the collected information after a predetermined time to determine the winning user through the collected result.

The method of determining the winning time by such a parameter may notify the user in advance through the prize information display window expressed by the prize information display module, so that the winning time may be more dynamic and fun, and the user's participation may be increased. Will be provided.

In other words, the parameter generator 144 according to the present invention, while having a parameter database 144a that is subject to change over time but a specific value is derived at a specific time point is secured, the parameter database 144a is a corresponding parameter It is obtained from the parameter database extraction part 144b that can be input in real time in conjunction with an authorized system for displaying information, and these parameters are provided with predetermined criteria or rules in advance to determine the winning time together with the winning probability. The event generation part 144d may be analyzed or converted to determine the winning time of the user.

These types of parameters can vary considerably, and if the parameters or parameter analysis criteria are too complicated, user confusion may occur, for example, selecting 10 or less parameters and matching or arbitrarily matching these parameters. A keyword may be classified by the keyword classification part 144c so that, for example, all the keywords related to the clothing may set a rule such that the winning time is determined by the parameter 'temperature', and in the keyword classification part 144c, such a rule may be set. To classify keywords.

The prize payment module 150 according to the present invention generates a basic information input window when a prize is generated by a user's click, receives the prize delivery information from the user, and delivers the prize according to the prize delivery information. In charge.

That is, the prize occurrence information is generated when the user wins the prize by clicking the advertisement, and recognizes it in real time at the system level according to the present invention, thereby creating a separate pop-up window and receiving the prize delivery information to the user through this. The prize delivery information is delivered to the prize manager in real time.

In addition, the premium payment module 150 is responsible for generating a specific signal, that is, delivery error information by recognizing a delivery error status that will occur when the winning user does not want to pay the prize or the delivery information is entered incorrectly do. The delivery error information is transmitted to the error handling module 280 to be described later is utilized as a material that can replace the delivery error.

7 is a conceptual diagram illustrating the basic functions of the monitoring module according to the present invention.

As can be seen from Figure 7, the monitoring module 160 according to the present invention is implemented through the advertiser monitoring page, when the advertiser accesses the advertiser monitoring page, the advertiser knows at a glance the status of advertising by various keywords at a glance It provides an intuitive interface for easy identification.

For example, for each keyword, the starting point of the ad, the number of impressions / clicks / sweepstakes at a specific time, the prize winner user information, the estimated time of the end of the ad, the number of prizes remaining, the selection of parameters, the prize information setting window, etc. I can express it.

In other words, the monitoring module 160 displays an advertisement progress to an advertiser and serves as an advertisement analysis data.

In particular, the basic information of the user who has won the prize can be delivered to the advertiser and can be usefully used as a material for customer management such as sending a DM later.

As described above, in the case of the user according to the present invention, by simply clicking on an advertisement site exposed through a keyword search, the user can be given a direct benefit of a prize payment by avoiding the state of checking only relevant information. Advertisers can also incur large amounts of inflow from more user clicks, but there must be a way to prevent malicious users from indiscriminately clicking to win prizes.

To this end, the system according to the present invention is further provided with a fraud prevention module 170.

Fraud click prevention module 170 is basically equipped with an IP information tracking program having a function of grasping the IP information of the user entering the site by clicking, for example, more than a predetermined number of clicks occur within a predetermined time or If specific IP information occurs frequently, or extracts fixed IP information that causes a lot of clicks throughout the general advertising process, or tracks the floating IP information (tracking the removed IP information). Clicks serve to handle imaginary numbers (i.e., not count as clicks), to prevent the occurrence of prizes, or to block entry to the site.

Through the IP tracking and analysis function of the illegal click prevention module 170, all IP information clicked within at least a predetermined time is analyzed, and if a fixed IP or a floating IP information that is changed by a certain flow occurs more than a predetermined number of clicks, It can be regarded as a while and can be processed so as not to be recognized as the number of clicks, thereby providing a characteristic capable of appropriately preventing acts of malicious users or competing advertisers who are only aiming at prizes.

Error handling module 180 according to the present invention, if the prize delivery information entered through the prize payment module 150 is incorrect because the prize is returned or not recognized at all, or burdened the tax charges for the prize The user is responsible for the function of suggesting a separate premium payment method by receiving delivery error information generated through the case that the user will not receive the prize received from the prize payment module 150.

Of course, if the delivery error information is confirmed, the advertiser may be profitable by not paying the prize so much, and it will be common to find a way to add it to the number of the remaining prizes, but the effect of advertising by paying the prize to the user according to the present invention It may be desirable to pay a prize with a shipping error to other users by looking for a way to save the basic purpose of making it possible to see.

To this end, the error handling module 180 according to the present invention is largely composed of an immediate winning determination unit 181 and the next day winning determination unit 182.

The immediate winning determination unit 181 performs a function of granting the right to win the user who clicks on the advertisement at the time when the delivery error information is generated in the prize payment module 150. In other words, when the prize is returned or the shipping address is wrong after delivery, the prize is recognized by the prize payment module 150 and immediately generated as the shipping error information. Regardless of the chance of winning, the lucky winner of the prize is played.

The next day winning determination unit 182 grasps the time A when the user who generated the delivery error information clicks the advertisement, and grants the right to win the user who clicks the advertisement at the same time point A of the next day when the delivery error information is generated. It plays a role. For example, if a user who clicks on December 21 at 12:34 PM wins a prize and there is a delivery error, and the delivery error information was generated on December 24, click the ad on December 25 at 12:34 To have a user win a prize.

The error replacement module 180 may be implemented in a variety of ways other than the immediate winning determination unit 181 to the next day winning determination unit 182, even if the prize is not received or the prize is not received if the prize is different By taking the form of giving back to the user, it is possible to provide a feature that gives more benefits to the user who enters the advertiser's site through keyword search.

As described so far, the configuration and operation of the keyword advertising progress system through the premium payment according to the present invention has been expressed in the above description and drawings, but this is merely described, for example, the spirit of the present invention is not limited to the above description and drawings. And, of course, various changes and modifications are possible within the scope without departing from the spirit of the present invention.

1 is a conceptual diagram illustrating the basic characteristic relationship of a system according to the present invention.

2 is a flow chart illustrating a schematic progression procedure of the system according to the invention.

Figure 3 is a block diagram showing the basic configuration of the keyword advertising progress system through the prize payment in accordance with the present invention.

Figure 4 is a conceptual diagram illustrating the function of the winning probability adjusting unit according to the present invention.

5 is a conceptual diagram showing an exemplary function of the prize information display module according to the present invention.

6 is a flowchart illustrating a procedure for determining a winning time by a parameter according to the present invention.

7 is a conceptual diagram illustrating the basic functions of the monitoring module according to the present invention.

<Explanation of symbols for the main parts of the drawings>

110: keyword ad setting module 144: parameter related generation unit

120: exposure priority control module 144a: parameter database

121: Prize register 144b: Parameter database extraction part

122: winning probability adjusting unit 144c: keyword classification part

123: exposure ranking unit 144d: event generation part

130: prize information display module 150: prize payment module

140: prize winning generation module 160: monitoring module

141: sequence number generation unit 170: illegal click prevention module

142: random generation unit 180: error coping module

143: time zone generator 181: immediate winning decision unit

Claims (8)

A keyword advertising progress system through payouts. A keyword advertisement setting module for inputting a keyword to perform an advertisement from an advertiser and exposing a list of advertisements related to the keyword in a predetermined space of a web page when the user searches for the keyword; Prize registration unit for databaseing the prize value by receiving the prize value and product name from the advertiser, a winning probability control unit for databaseing the prize probability to set the prize winning probability from the advertiser, and the exposure value by combining the prize value and prize winning probability An exposure ranking control module for calculating a numerical value and determining an advertisement exposure ranking according to the height of the advertisement exposure value; A prize winning generation module for generating a prize winning event when a user clicks on an advertisement according to the prize winning probability; Prize payment module for receiving the delivery information from the winning user to process the prize delivery; characterized in that consisting of, the keyword advertising progress system through the prize payment. The method of claim 1, Provide a display window for displaying the prize information in a predetermined space around the advertisement list, the prize information display module to activate the display window in such a way that the size is increased by the user's mouseover; Keyword advertising system through. The method of claim 1, The sweepstake generation module, the sequence generation unit for determining the winning time based on a predetermined click sequence based on the probability of winning a winning; the keyword advertising progress system through the payment. The method of claim 1, The prize winning generation module, A parameter database that has a property that a value is changed over time, and that value may be recognized at a specific point in time; A parameter database extraction part interworking with an authorized system for displaying numerical values of the parameter database and receiving numerical values of the parameter database in real time therefrom; And an event generation part configured to convert the parameter value into a separate value based on a predetermined criterion to determine the winning time by combining the separate value and the winning probability. Keyword advertising progress system through payout. The method of claim 1, Monitoring that displays the starting point of the advertisement, the number of impressions / clicks / sweepstakes, the prize winner user information, the end time of the advertisement, the remaining prizes, the parameter selection, and the prize information setting window for each keyword. The module; further comprising a keyword advertising progress system through the prize payment, characterized in that it further comprises. The method of claim 1, Added an illegal click prevention module that does not count the number of clicks on advertisements of the user having the IP information when the specific IP information corresponding to the predetermined number of times is found within a predetermined time by analyzing the IP information of the user introduced by the click on the advertisement; Characterized in that the keyword ad progress system through the giveaway, characterized in that it comprises a. The method of claim 1, The prize payment module, when the error of the prize delivery is derived in the process of delivering the prize to the user who has won the prize, characterized in that the delivery error information, keyword advertising progress system through the prize payment. The method of claim 7, wherein And an error handling module that allows a user to click on an advertisement at the time when the delivery error information is generated, allowing a prize to be won.

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