KR20100034740A - On-line advertisement data output control system and method of the same - Google Patents

Abstract

PURPOSE: An online advertisement exposure control system and a method thereof are provided to arrange the exposure order of advertisement information in the size of an incentive about the advertisement information, thereby effectively inducing a user to read advertisement information and participate in posting of an advertisement. CONSTITUTION: A communication unit(2) communicates with a user terminal. A storage unit(18a~18g) stores advertisement information and information for an incentive. The incentive corresponds to the advertisement information. A controller(20) updates information about the incentive to change the size of the incentive corresponding to the advertisement information according to a fixed incentive change cause. The controller arranges the advertisement information based on the size order of the incentive.

Description

ON-LINE ADVERTISEMENT DATA OUTPUT CONTROL SYSTEM AND METHOD OF THE SAME}

The present invention relates to an advertisement exposure control system and a method thereof, and more particularly, to an advertisement exposure control system and method for arranging and displaying a plurality of advertisement information for the sale of goods or services.

The online advertising market and shopping market are intended to effectively expose advertisements or shopping information to many customers, leading to the sale of goods or services (collectively referred to as "products"). To achieve this, various advertising techniques or shopping activation techniques are being introduced.

As such an example, the Applicant, by accumulating in real time by accumulating the reserves given when a plurality of customers read the advertisement, and accumulates the accumulated reserves at a discount rate of the corresponding purchase price at the time of purchase of any one customer And a patent application "member integrated accumulated point providing system and its providing method (patent application 2006-45900, 2006-56655)" to enable the shopping is activated.

However, the "member integrated earning point providing system and its providing method" has a problem that the view of the site or the advertising is relatively low compared to the site or advertising with a high reserve amount from the advertiser's point of view is less have.

In addition, the "member integrated earned point providing system and its providing method" is a system that collects the advertising costs only considering the user's viewing of the corresponding advertising information irrespective of the advertiser's sales, the advertising cost is substantially Another problem is that it does not work with sales.

Meanwhile, the prior art search portals and online shopping malls charge different advertising costs according to their sorting order for a plurality of advertisement information posted at the same time. That is, in order to expose the advertisement information to the priority, the advertiser has to pay more advertising costs than the advertisement information of the subordinate order.

However, if the advertisement information sorting method is exposed to a priority by paying more advertisement cost, the reading degree of the advertisement information will be higher, but even then, there is no guarantee that the user purchases more products of the advertisement information. There is a problem. In addition, the advertisement information sorting method also has a problem that a so-called 'negative click', which causes the advertiser to pay more advertising costs in a malicious manner, may occur.

On the other hand, in the "member integrated earned point providing system and its providing method", if there are attempts to purchase by multiple users, if you provide the reserve to only one user who purchased first, other users can not benefit from the reserve There is a problem that the user's willingness to buy is lowered and the effect of product sales promotion is lowered.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-described prior art, and in order to display a plurality of advertisement information, an advertisement exposure control which can effectively induce both a user's viewing of advertisement information and an advertiser's participation in advertisement posting. It is an object of the present invention to provide a system and a method thereof.

Another object of the present invention is to provide an advertisement exposure control system and method for allowing an advertiser to pay a reasonable advertisement cost in arranging and displaying a plurality of advertisement information.

Another object of the present invention is to provide an advertisement exposure control system and method for preventing the user from inducing illegal clicks in arranging and displaying a plurality of advertisement information.

Another object of the present invention is to provide an advertisement exposure control system and method which can further enhance user's purchase motivation and promote product sales more effectively.

The above object is an advertisement exposure control system, comprising: a communication unit for communicating with a user terminal; A storage unit which stores a plurality of advertisement information and information on incentives corresponding to each of the plurality of advertisement information to be provided to the user; The information on the incentive is updated so that the size of the incentive corresponding to the advertisement information is changed according to the occurrence of a predetermined incentive change cause, and the plurality of advertisement information is arranged in the order of the corresponding incentive and displayed on the user terminal. It can be achieved by the advertisement exposure control system including a control unit. Accordingly, by effectively inducing the user's reading of the entire advertising information, and by fluctuating the ranking of the advertising information, it is possible to effectively induce advertisers to participate in the advertisement posting by preventing the advertisement reading to be biased to any advertising information. . In addition, the advertisement cost can be reasonably charged, and fraudulent clicks can be prevented.

The cause of the incentive change may include reading of at least one user of the advertisement information, and the size of the incentive may increase according to a user's reading amount of the corresponding advertisement information. As a result, since the advertisement information with a lot of user's readings has a relatively high rank, the advertisement cost can be more reasonably imposed.

The controller may prevent the incentive from changing when the user's reading amount for a certain advertisement information is less than a predetermined value. As a result, unnecessary advertisement costs can be prevented from being imposed on advertisements that are substantially ineffective for viewing.

The storage unit may further store information regarding a predetermined accumulation rate for each of the plurality of advertisement information, and the controller may determine the size of an incentive of the corresponding advertisement information based on the accumulation rate. Accordingly, the advertising information with a large reserve rate will rank higher quickly, and by setting the reserve rate according to the intention of the advertiser, it is possible to properly adjust the ranking of the advertisement information, thereby imposing a more reasonable advertising cost. can do.

The reserve rate of the at least one advertisement information may be differential for each sorted ranking. Accordingly, by making the setting of the reserve rate more diverse and concrete, it is possible to more reasonably impose an advertising cost.

The controller may update the information on the reserve rate so that the reserve rate for the corresponding advertisement information is adjusted according to occurrence of a predetermined reserve rate adjustment cause. Accordingly, for example, the advertising cost can be effectively compensated by arbitrarily increasing the reserve rate for advertisements having low product sales, thereby obtaining a relatively high rank.

The cause of the incentive change may include providing the incentive to the user, and the size of the incentive may be reduced by the incentive provided to the user. Accordingly, since the ranking of the plurality of advertisement information is more flexibly changed, the effect of viewing the advertisement may be further distributed.

The controller may determine the size of the incentive remaining after the incentive is greater than or equal to a predetermined minimum value. Accordingly, when the residual incentive is sharply reduced due to the provision of the incentive, the residual incentive may not fall below a preset minimum value, so that the corresponding advertisement information may be secured to the minimum rank.

When the incentive is provided to purchase a product of the first user, the controller reads the advertisement information of the corresponding product before the first user purchases the second user who purchases the corresponding product after the first user purchases the product. Processing relating to the incentive may be performed so that the incentive is provided. Accordingly, rewards can be given to other users who are late in purchasing a product, thereby maximizing purchase intention, and promoting additional sales of the product more effectively.

The controller may display the size of the incentive in the user terminal so as to correspond to the corresponding advertisement information. Accordingly, it is possible to maximize the user's reading induction of the advertising information.

The controller may extract a plurality of advertisement information corresponding to the search request of the user from among the plurality of advertisement information and display the same on the user terminal. Accordingly, by displaying a plurality of advertisement information corresponding to the search results, it is possible to maximize the advertising effect.

According to another aspect of the present invention, there is provided an advertisement exposure control method of an advertisement exposure control system, comprising: storing a plurality of advertisement information and incentives corresponding to each of the plurality of advertisement information to be provided to a user; Updating the information on the incentive so that the size of the incentive corresponding to the advertisement information is changed according to occurrence of a predetermined incentive change cause; The advertisement exposure control method may be achieved by arranging the plurality of advertisement information in order of the corresponding incentive and displaying the plurality of advertisement information in the user terminal.

The above object of the present invention is an advertisement exposure control system, comprising: a communication unit for communicating with a plurality of user terminals; A storage unit for storing advertisement information of goods and information on basic incentives and auxiliary incentives; The basic incentive is provided to a first user who purchases the product through the viewing of the advertisement information among the plurality of users, and the advertisement information of the corresponding product is read before the purchase of the first user and after the purchase of the first user. It may also be achieved by the advertisement exposure control system including a control unit for processing the information on the primary incentive and the secondary incentive to provide the secondary incentive to the second user who purchases the product.

According to another aspect of the present invention, there is provided an advertisement exposure control method of an advertisement exposure control system, the method comprising: storing advertisement information of a product, and information on basic incentives and auxiliary incentives; Processing the information on the basic incentive such that the basic incentive is provided to a first user who purchases the product through the viewing of the advertisement information among the plurality of users; Reading the product advertisement information before the purchase of the first user and processing the information about the supplementary incentive such that the supplementary incentive is provided to a second user who purchases the product after the purchase of the first user. It can also be achieved by an exposure control method.

The advertisement exposure control system and method according to the present invention can manage the fluctuations of incentives given to the user with respect to the advertisement information and arrange the exposure ranks of the plurality of advertisement information in the order of the incentives. The user's viewing and the advertiser's participation in the advertisement posting can be effectively induced. In addition, it is possible to pay a reasonable advertising costs to the advertiser, and can prevent fraudulent clicks. In addition, it is possible to more effectively induce the user to view advertisements and further promote product sales.

1 is a schematic diagram schematically showing an advertisement exposure control system according to an embodiment of the present invention;
2 is a diagram illustrating an arrangement of advertisement information of an advertisement exposure control system according to an embodiment of the present invention;
3 is a block diagram showing the configuration of an advertisement exposure control server according to an embodiment of the present invention;
4 is a flowchart illustrating an operation of an advertisement exposure control system according to an embodiment of the present invention;
5 is a block diagram showing the configuration of an advertisement exposure control server according to another embodiment of the present invention;
6 is a flowchart illustrating an operation of an advertisement exposure control system according to another embodiment of the present invention;
7 is a view showing an arrangement of advertisement information of the advertisement exposure control system according to another embodiment of the present invention;
8 is a flowchart illustrating an operation of an advertisement exposure control system according to another embodiment of the present invention;
9 is a view showing a change in the accumulation rate for each residence time of the advertisement exposure control system according to an embodiment of the present invention,
10 is a flowchart illustrating an operation of an advertisement exposure control system according to another embodiment of the present invention;
11 is a view showing the advertisement information ranking alignment state of the advertisement exposure control system according to another embodiment of the present invention;
12 is a flowchart illustrating an operation of an advertisement exposure control system according to another embodiment of the present invention;
13 is a view showing a change in the accumulation rate of the advertisement exposure control system according to another embodiment of the present invention,
14 is a flowchart illustrating an operation of an advertisement exposure control system according to another embodiment of the present invention;
15 is a view showing a state in which the cumulative application time of the advertisement exposure control system according to another embodiment of the present invention is counted;
16 is a view showing a cumulative accumulation state change over time of the advertisement exposure control system according to another embodiment of the present invention;
17 is a flowchart illustrating an operation of an advertisement exposure control system according to another embodiment of the present invention;
18 is a block diagram showing the configuration of an advertisement exposure control server according to another embodiment of the present invention;
19 is a view showing a state in which payment is made at the time of reservation reservation of the advertisement exposure control system according to another embodiment of the present invention;
20 is a flowchart illustrating an operation of an advertisement exposure control system according to another embodiment of the present invention;
21 is a schematic diagram schematically showing an advertisement exposure control system according to another embodiment of the present invention;
22 is a state diagram showing an advertisement exposure control system according to another embodiment of the present invention;
23 is a flowchart illustrating an operation of an advertisement exposure control system according to another embodiment of the present invention.

Hereinafter, an advertisement exposure control system according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram showing an advertisement exposure control system according to an embodiment of the present invention, and FIG. 2 is a diagram illustrating an advertisement information alignment state of the advertisement exposure control system according to the present embodiment.

Referring to FIG. 1, the advertisement exposure control system according to the present embodiment sorts the plurality of advertisement information in order of the corresponding incentive. The advertisement information of the present embodiment is posted for the purpose of promoting the sale of the product by the advertiser, and may be displayed as an item that can be viewed by the user on an internet web page such as a search portal, a news portal, or an online shopping mall (see FIG. 2). ). The advertisement information may be displayed in the form of text and / or image. The plurality of advertisement information is arranged and displayed so that the ranking can be recognized according to a predetermined rule. For example, the advertisement information may be arranged up, down, left, or right in the form of a list, or distributed in scattered form. In order to indicate the ranking of the plurality of advertisement information, the font size, color, etc. of the advertisement information may be differentiated, or various highlighting effects such as highlights, flashes, dynamic movements, banners, etc. may be applied to the advertisement information. The plurality of advertisement information may be disposed at various positions such as a main region, a side region, a toolbar region of a web page, and there are no limitations on the expression forms such as pop-ups and speech bubbles.

The incentive of the present embodiment is provided in response to the advertisement information with the intention of promoting or inducing a user to purchase a product of an advertiser, which is a benefit given to the user. The incentives of the present embodiment include not only economic benefits such as money, spots, and services, but also mental benefits such as certain behaviors that benefit the user as long as the value can be objectively evaluated. In the form of providing incentives, incentives may be provided in various forms, such as discounting purchased products, providing cash, gift certificates, coupons, points, miles, etc., or providing additional products in addition to the purchased products.

The plurality of advertisement information of this embodiment is arranged in ascending order of their corresponding incentives. For example, when a plurality of advertisement information is displayed in the form of a list arranged up and down, the advertisement information having a large incentive size may be placed higher than the advertisement information having a relatively small incentive size.

The advertisement exposure control system of the present embodiment changes the size of the incentive corresponding to the advertisement information when the cause of the predetermined incentive variation occurs. As a result, the sorting order of the plurality of advertisement information may change according to the change in the size of the incentive. In other words, the advertisement exposure control system of the present embodiment enables advertisement information having a large incentive to rise to a higher rank, so that the advertisement information posted at a lower rank may have more opportunities for reading depending on the situation of the incentive. To help. In other words, the advertisement exposure control system according to the present embodiment does not simply determine the sorting order of the corresponding advertisement information according to the size of the advertising cost, but the sorting order of the plurality of advertisement information according to the size of the incentive given to the user. Allow it to change fluidly. Therefore, according to one embodiment of the present invention, since the incentives directly provided to the user are used as a means of reading induction, the user's reading of the entire plurality of advertisement information can be induced more effectively. In addition, since the ranking of the plurality of advertisement information is flexibly changed, it is possible to prevent the advertisement viewing from being biased toward any advertisement information, thereby inducing advertisers to participate in the advertisement posting more effectively. In other respects, this can reasonably impose an advertising cost and prevent fraudulent clicks.

The cause of the incentive change in the present embodiment includes viewing of at least one user for the advertisement information. The viewing of this embodiment means that the user is in a state in which the contents of the advertisement information can be perceived through the five senses visually, aurally, or tactilely. For example, the viewing of the present embodiment includes a response to advertisement information such as propagation of advertisement information, a comment, and the like through click of the advertisement information, mail, web posting, introduction, and the like.

The size of the incentive of the present embodiment may increase according to a user's reading amount of the corresponding advertisement information. The viewing amount of the user of this embodiment means that the user can view the advertisement information and can evaluate the amount. For example, the user's reading amount is the number of times a user opens an advertisement information page such as the number of clicks, the duration of reading such as the time from opening the advertisement information page to closing the page, and simultaneously accessing a single advertisement information page. The number of concurrent users such as the number of users, and the like. Therefore, according to the present embodiment, since the advertisement information with a lot of user's reading is ranked relatively higher than the advertisement information with little view, the advertisement cost can be more reasonably charged.

The cause of the incentive variation in the present embodiment includes the provision of incentives to the user. That is, since the incentive of the present embodiment is given to the user to promote the sale of the product, the incentive is provided to the user who satisfies the predetermined condition, and the size of the incentive of the advertisement information is reduced by the amount provided to the user. . In this embodiment, the provision of incentives to the user may be a purchase or a winning of the corresponding product. That is, when a user purchases a product, a corresponding incentive may be provided to the user who purchases the product. Alternatively, when a user applies for a winning event of any advertisement information, an incentive may be provided to the corresponding user through a lottery or the like. For example, the lottery may be executed regularly or irregularly, and a user who counts the number of visits of users and reaches a predetermined count may be designated as a winner.

Therefore, according to the present embodiment, since the size is reduced due to the provision of incentives to the user, the corresponding advertisement information may be temporarily lowered, and the ranking of other advertisement information may be increased. Accordingly, since the ranking of the plurality of advertisement information is more flexibly changed, the effect of viewing the advertisement may be further distributed.

The cause of the incentive variation of the present embodiment is not limited to the above, and may be variously implemented. That is, the cause of the incentive change may be a condition preset by the advertiser. For example, a predetermined amount may be provided on the condition of achieving a predetermined sales amount of a product, or a predetermined amount is given to a user who has completed a specific action such as submitting a correct answer to a quiz, using a testimonial, or introducing another member. . In addition, the cause of the incentive change may be implemented in various forms on the condition of the selling time, the selling period, the selling region, the age of the purchasing user, the occupation, and the like. Referring to Figure 2 will be described in detail with respect to the advertisement exposure control system according to an embodiment of the present invention. As shown in Figure 2, the incentive of the present embodiment, the applicant filed a patent, "member integrated earned point providing system and its providing method (Patent Application No. 10-2006-45900, 10-2006-56655) And "integrated reserves", "accumulated reserves", "accumulated reserves" or "saves". In this embodiment, the cumulative reserve for any advertisement information increases with the number of clicks of a plurality of users for the advertisement information. In addition, the cumulative reserve is used as a discount cost of the purchase price when a user purchases the product of the advertisement information, the cumulative reserve is zero (0) as a result. Therefore, when the user clicks on the advertisement information, the cumulative reserve is variable, whereby the sorting order of the plurality of advertisement information may be changed. In FIG. 2, cumulative reserves are displayed, but as another example, cumulative reserves may not be displayed.

The size of the incentive of the present embodiment may be determined by an accumulation rate preset for the advertisement information. The reserve rate is a factor that determines the degree to which the incentive changes when the cause of the incentive changes. In the case of advertising information with a high reserve rate, the rate of ranking rise is relatively faster than that of the advertisement information with a low reserve rate. Therefore, according to the present embodiment, since the advertisement information with a high earning rate ranks higher relatively quickly, by setting the reserve rate according to the intention of the advertiser or the like, the advertisement information can be adjusted accordingly, It can be more reasonable. In the case of the cumulative reserve, the reserve may be implemented in the form of a reserve per click rate (hereinafter, also referred to as "CPC"). Advertising information that has a larger CPC than other advertising information will earn more points according to the user's click, so it will enter a higher position relatively quickly, whereas advertising information with a lower CPC will You will enter the higher rank later.

2 shows an example of a CPC set for 2nd to 10th rank advertisement information, including a CPC of 1st rank advertisement information set to 25% of a product selling price. The advertisement exposure control system of the present embodiment may sort the corresponding advertisement information from the highest rank to the lowest rank before the change of the first accumulated reserve occurs.

As described above, in the present embodiment, the cumulative reserve is changed due to the user's click, and the advertisement information is rearranged in the order of the changed cumulative reserve. In addition, the cumulative reserves are also varied by the occurrence of a winner due to the purchase or draw of any one user.

For example, as shown in FIG. 2, when a purchase is made for a product corresponding to the advertisement information of the first order, the accumulated amount of money 125,000 won given to the advertisement information of the first order is paid as a discount cost of the corresponding product price. As a result, the final cumulative reserve is 0 won. Then, the advertisement exposure control system according to the present embodiment rearranges the advertisement information of the corresponding first priority to the 10th priority, which is the lowest exposure rank, and ranks the existing second rank advertisement information as first rank, the rank of the next rank advertisement information. The reordering is performed to raise all of them by one order. The advertisement information may be aligned in real time or may be regularly or irregularly.

Therefore, according to the present embodiment, the advertisement information posted below can be raised to the upper side, thereby allowing the user to have more opportunities to read, thereby making it possible to pay a more reasonable advertisement cost.

In another embodiment, when an incentive is provided to a user, the size of the incentive remaining after the provision (hereinafter referred to as the "residual incentive") may be a predetermined minimum amount (hereinafter, "minimum remaining incentive" or "reset reserve"). May be determined to be guaranteed. That is, if the size of the present incentive minus the decrease of the incentive to be provided is larger than the preset minimum residual incentive, the size of the residual incentive is determined by considering only the reduction of the incentive as in the above embodiment, but it is larger than the minimum residual incentive. If smaller, the residual incentive is the minimum residual incentive.

For example, referring to FIG. 2, it is assumed that a minimum remaining incentive, that is, a reset reserve amount is set to 40,000 won for the first-order advertisement information. When purchasing a product of the first-order advertising information, if the corresponding product price is 200,000 won, all of the current cumulative reserves of 125,000 won are provided as a discount cost of the corresponding product price. At this time, the cumulative reserve reflecting the decrease is 0 won, which is less than the reset reserve of 40,000 won, so the final accumulated reserve is 40,000 won of the reset reserve. As a result, the first-rank advertising information is able to secure a fourth position that is higher than the cumulative reserve of 52,000 advertising information of 32,000.

Therefore, according to the present embodiment, when the remaining incentive is suddenly reduced due to the provision of the incentive, the minimum incentive set in advance is guaranteed regardless of the reading, so that the ranking of the corresponding advertisement information may not be dropped rapidly. . The minimum residual incentive of this embodiment is set at the request of the advertiser or the like and stored in advance in the storage unit. The minimum residual incentive may be set in an amount, for example, 10,000 won, or in a predetermined rate, such as 100% of the unit reserve amount.

As shown in FIG. 1, in the advertisement exposure control system according to the present embodiment, the advertisement information and the CPC information may be registered in the advertisement exposure control server AOCS, the advertisement cost per click may be transferred, and the ranking of the advertisement information may be checked. Advertiser terminals B1 to Bn may be provided for the purpose. In another embodiment, the advertisement exposure control system according to an embodiment of the present invention may not include advertiser terminals B1 to Bn.

In the advertisement exposure control system according to the present embodiment, the advertisement information for each rank registered in the advertisement exposure control server AOCS and the accumulated accumulation amount for each rank are read, and a purchase signal for a product of the specific advertisement information is generated and the corresponding advertisement is generated. A communication module such as a modem is provided therein to execute a product purchase by receiving a cumulative reserve of the product, and user terminals A1 to An equipped with a web browser may be provided. In another embodiment, the advertisement exposure control system according to an embodiment of the present invention may not include the user terminals A1 to An.

Meanwhile, the online advertisement exposure control system according to the present embodiment receives and registers advertisement information and CPC information from advertiser terminals B1 to Bn, and receives reading signals of advertisement information from user terminals A1 to An. Accumulate the accumulated reserves corresponding to the CPC matched with the advertisement information, receive the purchase signal from the user terminal (A1 ~ An) and process the accumulated reserves of the product to be paid at a discounted cost, and the advertisement information in the order of the accumulated reserves It includes an advertisement exposure control server (AOCS) to rearrange the.

The advertisement exposure control server AOCS may optionally include a web server WBS that performs web communication with the advertiser terminals B1 to Bn and the user terminals A1 to An.

According to the present embodiment, the site address (URL) of the advertiser that has posted the advertisement information in a hypertext manner is linked to the advertisement information displayed in the advertisement exposure control server AOCS, and the user's terminal (A1) is directly connected to the corresponding site. It is also possible to allow An to be connected. Even in this case, the advertisement exposure control server AOCS determines that the user clicks on the corresponding advertisement information, and executes a cumulative reserve process, and even if a purchase is made directly on the advertiser's site, the cumulative reserve according to the purchase is processed. Can be done.

3 is a block diagram showing the configuration of the advertisement exposure control server AOCS according to the present embodiment. Advertising exposure control server (AOCS) according to the present embodiment, the communication module, member / advertiser information management unit, advertising information registration management unit, cumulative amount management unit, purchase / winning processing unit, member IP management unit, advertisement information rank sorting unit, advertising cost settlement Department, member / advertiser DB, advertising information DB, accumulated amount DB, member IP DB, purchase / winning DB, advertising information ranking DB, advertising cost settlement DB and control unit.

Reference numeral 2 denotes a communication module for receiving advertisement information and CPC information from the advertiser terminals B1 to Bn, and for receiving an advertisement click signal or a product purchase signal from the user terminals A1 to An. The communication module 2 of this embodiment is an example of the communication unit of the present invention.

Reference numeral 4 denotes a member / advertiser information management unit for registering and authenticating member information and advertiser information, and reference numeral 6 denotes an advertisement information registration for managing and registering advertisement information and CPC information received from advertiser terminals B1 to Bn. Represents management.

Reference numeral 8 denotes a cumulative amount management unit for granting a reserve when clicked in conjunction with each advertisement information posted on the homepage or searched through a search box, and accumulating users' reserves by product and site, and reference numeral 10 denotes a cumulative amount. The purchase / winning processing unit for managing whether the user purchases or wins one of the factors in which the accumulated amount is changed through the management unit 8 is shown.

Reference numeral 12 denotes a member IP management unit which stores and manages member IP or MAC address and cookie information in order to receive a click processing of advertisement information and a purchase signal of an advertisement product, and to execute effective cumulative accumulation. Alternatively, the advertisement information rank sorting unit may be arranged to sort the advertisement information in order of the cumulative reserves in a predetermined time unit.

Reference numeral 16 denotes an advertisement cost settlement unit for calculating an advertisement cost by calculating an advertisement cost corresponding to the click signal and the CPC information for each advertisement information received from the user terminals A1 to An.

Reference numeral 18a denotes a member / advertiser DB for registering member information and advertiser information, and reference numeral 18b denotes an advertisement information DB for storing advertisement information and CPC information received from the advertiser terminals B1 to Bn. Reference numeral 18c denotes a cumulative amount DB for granting a reserve when clicked in conjunction with each advertisement information posted on a homepage or searched through a search box, and accumulating and storing users' reserves by product and site.

Reference numeral 18d denotes a member IP DB for storing a member's IP or MAC address and cookie information for receiving a click processing of advertisement information and a purchase signal of an advertisement product, and performing effective cumulative accumulation, and reference numeral 18f denotes a real time. Or an advertisement information ranking DB for storing advertisement information rearranged by a predetermined time unit and its ranking information, and reference numeral 18g indicates an advertisement cost by calculating a click signal for each advertisement information received from the user terminals A1 to An. Represents an advertising cost settlement DB that stores information.

Member / Advertiser DB 18a, Advertising Information DB 18b, Cumulative Amount DB 18c, Member IP DB 18d, Purchase / Winning DB 18e, Advertising Information Ranking DB 18f and Advertising Cost Settlement DB At least one of 18g is an example of a storage part of the present invention.

On the other hand, reference numeral 20 receives and registers the advertisement information and the CPC information from the advertiser terminal (B1 ~ Bn), receives the advertisement click signal from the user terminal (A1 ~ An) to perform the cumulative accumulation process, product purchase signal Represents a control unit for receiving the rearrangement of the cumulative reserve payment processing and advertisement information ranking.

In another embodiment, the member / advertiser information management unit 4, the advertisement information registration management unit 6, the accumulated amount management unit 8, the purchase / winning processing unit 10, and the member IP management unit 12 as shown in FIG. At least one of the advertisement information ranking unit 14 and the advertisement cost settlement unit 16 may be included in the controller 20. According to an embodiment of the present invention, a control unit may include a nonvolatile memory (ROM, which may be implemented as a hard disk drive) storing a computer program programmed to perform the above function, and at least a portion of the computer program stored in the ROM. RAM, which is a volatile memory, and a processor such as a CPU that executes a computer program loaded in the RAM.

4 is a flowchart showing the operation of the advertisement exposure control system according to the present embodiment. First, the advertisement exposure control server AOCS according to the present embodiment receives and registers advertisement information from the advertiser terminals B1 to Bn (ST-1), and receives CPC information from the advertiser terminals B1 to Bn. The bid will be accepted (ST-2). The advertisement exposure control server AOCS initially displays advertisement information in the order of the largest to the smallest CPCs, thereby enabling the user to browse (ST-3). The advertisement exposure control server AOCS determines whether the click signal for the specific advertisement information is received from the user terminals A1 to An (ST-4), and if the click signal for the specific advertisement information is received, the advertisement exposure control server AOCS. The server AOCS extracts the corresponding advertisement information and outputs it to the screen (ST-5).

The advertisement exposure control server AOCS accumulates the accumulated credit generated by reflecting the predetermined CPC of the corresponding advertisement information due to the click of the advertisement information and accumulates the accumulated accumulation reserve (ST-6). Next, the advertisement exposure control server AOCS rearranges the advertisement information in the order of the corresponding cumulative accumulated amount.

The advertisement exposure control server AOCS determines whether a purchase signal for the corresponding advertisement product or a winner is generated (ST-7). If the purchase signal for the advertisement product has been generated after the accumulation of the reserve for the advertisement product, or if the winner of the event that pays the accumulation reserve has occurred, the Ad Exposure Control Server (AOCS) deducts the accumulation reserve. (ST-8)

The advertisement exposure control server AOCS rearranges the advertisement information in the order of the highest residual reserve (ST-9). The advertisement exposure control server AOCS processes the cumulative reserve matched with the advertisement information as a purchase discount cost or a winning amount (ST-10), and setstles the advertisement cost with the corresponding advertiser (ST-11).

Settlement of advertising costs may be performed in real time, or may be performed on a daily, weekly, or monthly basis, and is not an essential component even if included in a series of processes in the flowchart of the present invention.

Hereinafter, an advertisement exposure control system according to another embodiment of the present invention will be described in detail with reference to the accompanying drawings. 5 is a block diagram illustrating a configuration of an advertisement exposure control server according to an embodiment of the present invention. Hereinafter, with respect to the advertisement exposure control server illustrated in FIG. 5, descriptions of the same or similar components to those of the advertisement exposure control server described with reference to FIGS. 3 and 4 will be omitted.

In this embodiment, when the user's reading amount for a certain advertisement information is less than a predetermined value, the change is stopped so that the incentive does not change. Referring to FIG. 5, the advertisement exposure control system according to the present exemplary embodiment provides a cumulative reserve only when a user stays more than a predetermined time after clicking the advertisement information, thereby preventing fraudulent clicks, and the advertiser pays a reasonable advertisement cost. Do it. In this embodiment, the residence time after the user clicks on the advertisement information is an example of the reading amount.

That is, the advertisement exposure control system according to the present embodiment checks the residence time of the user for each advertisement information, so that a reserve is granted only to the advertisement information where the residence time exceeds the preset time, and the residence time is the preset time. If less than, reserves are not granted, so that reserves are selectively granted only for viewing of advertising information of users who are highly likely to purchase.

The advertisement exposure control server AOCS according to the present embodiment includes a communication module, a member / advertiser information management unit, an advertisement information registration management unit, a cumulative amount management unit, a purchase / winning processing unit, a member IP management unit, an advertisement information ranking unit, an advertisement cost management unit, Residence time detection unit, click count detection unit, member / advertiser DB, advertising information DB, cumulative amount DB, member IP DB, purchase / winning DB, advertisement information ranking DB, advertising cost settlement DB and control unit.

Reference numeral 17 receives a click signal of specific advertisement information from the user terminals A1 to An to start counting the viewing time of the corresponding advertisement information, and receives a stop signal for reading the advertisement information to detect the residence time. Reference numeral 19 denotes a click detection unit for interlocking with the accumulated amount management unit 8 to receive a click signal for each specific advertisement information from the user terminals A1 to An to detect the number of clicks for each advertisement information. In another embodiment, at least one of the dwell time detector 17 and the click count detector 19 may be included in the controller 20.

On the other hand, the control unit 20 of the present embodiment receives the advertisement click signal from the user terminal (A1 ~ An) and counts the residence time for each advertisement information to perform a cumulative accumulation process when the preset residence time is exceeded.

6 is a flowchart showing the operation of the advertisement exposure control system according to the present embodiment. First, the advertisement exposure control server AOCS according to the present embodiment receives and registers advertisement information from the advertiser terminals B1 to Bn (ST-20), and receives CPC information from the advertiser terminals B1 to Bn. . The advertisement exposure control server AOCS initially sorts the plurality of advertisement information from the largest to the lowest CPC (ST-21).

The advertisement exposure control server AOCS determines whether a click signal for the specific advertisement information is received from the user terminals A1 to An (ST-22), and when the click signal for the specific advertisement information is received, the corresponding advertisement information. And output to the screen (ST-23). Next, the advertisement exposure control server AOCS starts counting the residence time of the advertisement information for each user (ST-24).

Next, the advertisement exposure control server AOCS determines whether the user stays longer than a predetermined time (eg, 10 seconds) in the corresponding advertisement information, that is, whether the accumulated residence time after the user's reading arrives (ST- 25).

If the user views the corresponding advertisement information for more than the preset residence time, the advertisement exposure control server (AOCS) determines the corresponding reserve based on the CPC of the advertisement information, and adds the determined reserve to the cumulative reserve until then. Earn by earning (ST-26). Next, the advertisement exposure control server AOCS performs a settlement process of the advertisement cost to be paid by the advertiser (ST-27).

On the other hand, although not shown, the advertisement exposure control system according to an embodiment of the present invention may determine the number of users simultaneously connected to specific advertisement information, and may accumulate the reserves differentially by the number of connected persons. In addition, the advertisement exposure control system according to an embodiment of the present invention, if the purchase signal does not occur within a predetermined time, it is also possible to reset (0 won) accumulated accumulation up to that time. In this case, the cumulative reserves may be imposed on the condition that they are more than a certain percentage of the payout.

Hereinafter, an advertisement exposure control system according to another embodiment of the present invention will be described in detail with reference to the accompanying drawings. FIG. 7 is a diagram illustrating an advertisement information ranking alignment state of the advertisement exposure control system according to an exemplary embodiment of the present invention.

In the advertisement exposure control system according to the present embodiment, it is possible to set a minimum residence time in which accumulation of reserves is recognized for each rank of the advertisement information. For example, as shown in FIG. 7, the residence time such as 20 seconds for the first rank, 15 seconds for the second rank, 10 seconds for the third rank, etc. may be preset.

8 is a flowchart showing the operation of the advertisement exposure control system according to the present embodiment. Since operations of ST-30 to ST-35 and ST-37 to ST-39 of FIG. 8 are the same as or similar to those of ST-20 to ST-24 and ST-25 to ST-27 of FIG. 6, Detailed description thereof will be omitted.

The advertisement exposure control server AOCS of the present embodiment determines the rank of the corresponding advertisement information, extracts the minimum residence time information previously set by each advertiser of the corresponding advertisement information, and corresponds to the rank at which the advertisement information is exposed. The minimum residence time information is extracted (ST-36).

Therefore, according to the advertisement exposure control system according to the present embodiment, since the minimum residence time for which the accumulation is allowed for each rank is set, it is possible to pay a more reasonable advertisement cost. In addition, by accumulating the reserves only when the user reads the advertisement information for a longer time for the high-ranking advertising information, it is possible to determine the appropriate reading level required for each ranking.

Hereinafter, an advertisement exposure control system according to another embodiment of the present invention will be described in detail with reference to the accompanying drawings. 9 is a view showing a change in the accumulation rate for each residence time of the advertisement exposure control system according to an embodiment of the present invention.

Referring to FIG. 9, in the advertisement exposure control system according to the present embodiment, an accumulation rate set differently for each advertisement time is provided for certain advertisement information, and the corresponding accumulation rate is variably applied according to the actual viewing stay time for the advertisement information. do. That is, as shown in Figure 9, the longer the user's viewing stay time is applied to a higher reserve rate can be increased more quickly. This embodiment is an example in which the size of the incentive increases with the amount of reading, that is, the length of time of stay, and the increase of the amount of reading is reflected in the reserve rate. As another example, instead of fixing the retention rate for the viewing time of stay, the reserve may be determined by the product of the viewing time and the accumulation rate.

The advertisement exposure control server AOCS according to the present embodiment receives and registers advertisement information from the advertiser terminals B1 to Bn, and stays for each rank corresponding to the advertisement information in the form of a table as shown in FIG. Stores time-based CPC information. For example, in case of 1st priority, 15% in 1st, 20% in 10th, 23% in 20th, and 25% CPCs can be set to stay for 30 seconds or more, respectively. Even in this case, the CPC may be set differently for each residence time.

10 is a flowchart showing the operation of the online advertisement exposure control system according to the present embodiment. Since operations of ST-40 to ST-46 and ST-50 to ST-51 of FIG. 10 are the same as or similar to the operations of ST-20 to ST-24 and ST-26 to ST-27 of FIG. 6, Detailed description thereof will be omitted. When the count of the residence time of the advertisement information for each user is started, the advertisement exposure control server AOCS determines whether to close the web page of the advertisement information viewed by the user (ST-47).

When the user closes the web page of the advertisement information, the advertisement exposure control server (AOCS) calculates the user's browsing residence time for the advertisement information (ST-48), determines the ranking of the advertisement information, and the ranking The accumulation rate to be applied is determined by extracting the CPC information set for each time and time of stay (ST-49).

Hereinafter, an advertisement exposure control system according to another embodiment of the present invention will be described in detail with reference to the accompanying drawings. FIG. 11 is a diagram illustrating an advertisement information ranking alignment state of the advertisement exposure control system according to an exemplary embodiment of the present invention. FIG.

Referring to FIG. 11, the advertisement exposure control system according to the present embodiment converts a user's residence time and a cumulative reserve amount into an index, and sorts the ranking of the advertisement information in order of high conversion index.

In addition, the advertisement exposure control system according to the present embodiment may set a conversion index by reflecting weights for the user's residence time, the remaining accumulated reserve, and two factors, respectively. For example, as shown in FIG. 11, if the remaining cumulative reserve of one advertisement information (A advertisement information) is 25,000 won and the cumulative residence time of the user is 3 hours, the remaining accumulated reserve of the corresponding advertisement information The conversion index is '2', the conversion index for the cumulative residence time of the advertisement information is '4', and the total conversion index for the advertisement information is '6'. If the total conversion index of other advertisement information (B advertisement information) is '4', the A advertisement information is exposed to a higher priority than the B advertisement information. The cumulative residence time of this embodiment corresponds to the total time that the user continuously or intermittently browses the corresponding advertisement information. Table data as shown in FIG. 11 may be stored in a storage unit of the advertisement exposure control system of this embodiment.

12 is a flowchart showing the operation of the advertisement exposure control system according to the present embodiment. Since operations of ST-60 to ST-67 of FIG. 12 are the same as or similar to those of ST-40 to ST-47 of FIG. 10, detailed description thereof will be omitted.

When the user closes the web page of the advertisement information (No in ST-67), the advertisement exposure control server AOCS calculates the user's browsing residence time for the advertisement information and calculates the accumulated residence time information of the advertisement information. Update (ST-68). The advertisement exposure control server (AOCS) performs the conversion process to the conversion index using the cumulative reserve and cumulative dwell time for the corresponding advertisement information (ST-69).

The advertisement exposure control server (AOCS) determines whether the reordering time of the preset advertisement information has arrived (ST-70), and when the reordering time arrives, the advertisement information in the order of the high conversion factor in terms of the cumulative reserve and the cumulative stay time. Reorder the exposure rankings (ST-71).

Hereinafter, an online advertisement exposure control system according to another embodiment of the present invention will be described in detail with reference to the accompanying drawings. 13 is a view showing a change in the accumulation rate of the advertisement exposure control system according to an embodiment of the present invention. Referring to FIG. 13, in the advertisement exposure control system according to the present embodiment, an accumulation rate may be set for each exposure ranking of the advertisement information. That is, according to the advertisement exposure control system according to the present embodiment, it is possible to set higher return rate to the lower rank advertisement information and return to the higher rank more quickly, so that the advertisement cost can be charged more reasonably. have.

The advertisement exposure control server AOCS of the present embodiment may store table data as shown in FIG. 13. As shown in FIG. 13, the accumulation rate of the present embodiment may be set differently for each advertiser.

14 is a flowchart showing the operation of the advertisement exposure control system according to the present embodiment. First, the advertisement exposure control server AOCS according to the present embodiment receives and registers advertisement information from the advertiser terminals B1 to Bn (ST-80), and displays the CPC information for each exposure position of the advertisement information preset by the advertiser. (ST-81). The advertisement exposure control server AOCS determines and ranks the plurality of advertisement information in the order of the highest CPC.

The advertisement exposure control server AOCS determines whether a click signal for the specific advertisement information is received from the user terminals A1 to An (ST-82), and if the click signal for the specific advertisement information is received, the advertisement information is displayed. Extract it and display it on the screen (ST-83). The advertisement exposure control server AOCS extracts CPC information for each exposure rank set in advance corresponding to the advertisement information in order to calculate a reserve given by the user's click on the advertisement information (ST-84).

Next, the advertisement exposure control server AOCS accumulates the reserves according to the ranking CPC information of the advertisement information, and updates the accumulated reserve information of the advertisement information (ST-85). The advertisement exposure control server AOCS reorders the exposure rankings of the plurality of advertisement information in order of the remaining accumulated reserves (ST-86).

As another example, the reserve rate may be adjusted according to the occurrence of a predetermined reserve rate adjustment cause. For example, the cause of adjustment of the accumulation rate of the present embodiment includes a case in which the advertising cost to the product sales exceeds a predetermined value. The advertisement exposure control server AOCS of the present embodiment updates the information on the accumulation rate stored in the storage unit so that the accumulation rate of the corresponding advertisement information is increased when a predetermined accumulation rate adjustment cause occurs. According to the present embodiment, when adjustment is required, such as a case in which product sales are low relative to an advertisement cost according to a setting of an advertiser's request, the reserve rate of the corresponding advertisement information is adjusted upward, so that it can rise to a higher rank more quickly. Can be.

Hereinafter, an advertisement exposure control system according to another embodiment of the present invention will be described in detail with reference to the accompanying drawings. 15 is a view illustrating a state in which the cumulative application time of the advertisement exposure control system according to the present embodiment is counted, and FIG. 16 illustrates a state in which accumulation of accumulated reserves changes over time of the advertisement exposure control system according to the present embodiment. Figure is shown.

Referring to FIGS. 15 and 16, in the advertisement exposure control system according to the present embodiment, the time limit for a user to purchase or apply for the corresponding advertisement information in order to receive the reserve, or according to the time elapsed after the click of the corresponding advertisement information Reserves provided may be set to reduce. For example, as shown in FIG. 15, in the case of user A, when the advertisement information of the C-3021 code is clicked, the user may be provided with 500 won only by purchasing or applying within 5 minutes and 16 seconds. In addition, as shown in FIG. 16, the reserve of 500 won generated at the time of clicking the first advertisement information gradually decreases with time, for example, if the purchase is made after 3 hours, the reserve of 300 won is reduced. Can be provided.

17 is a flowchart showing the operation of the advertisement exposure control system according to the present embodiment. Since operations of ST-90 to ST-93 of FIG. 17 are the same as or similar to those of ST-80 to ST-83 of FIG. 14, detailed description thereof will be omitted.

When the advertisement exposure control server (AOCS) has access to any advertisement information, the CPC information of the advertisement information is extracted, the accumulation accumulated by the user's click on the advertisement information is accumulated, and the accumulated accumulation information is updated. (ST-94).

Next, the advertisement exposure control server AOCS determines whether a purchase signal of the corresponding user is generated within a preset time set by the advertiser of the advertisement information (ST-95). If the purchase signal of the corresponding user is not applied within the preset time, the advertisement exposure control server AOCS subtracts a predetermined reserve according to the set elapsed time, and returns to the step of updating the accumulated reserve information (ST). -96). On the other hand, the advertisement exposure control server (AOCS), when the purchase signal is authorized, the payment processing the cumulative reserves, and reset the cumulative reserve information (0 won) process (ST-97).

Therefore, according to the advertisement exposure control system according to the present embodiment, since the provided reserves decrease as the purchase time elapses, the user can prompt purchase of the user, and the advertiser does not have to pay unnecessary reserves to users who do not purchase. Therefore, it is possible to pay a reasonable advertising cost.

Hereinafter, an advertisement exposure control system according to another embodiment of the present invention will be described in detail with reference to the accompanying drawings. 18 is a block diagram showing the configuration of the advertisement exposure control server according to the present embodiment. Hereinafter, with respect to the advertisement exposure control server illustrated in FIG. 18, descriptions of the same or similar components to those of the advertisement exposure control server described with reference to FIGS. 3 and 4 will be omitted.

Referring to FIG. 18, the advertisement exposure control system according to the present embodiment provides the user with the reserve amount on the condition of the user's purchase reservation. That is, the advertisement exposure control system according to the present embodiment, when the user deposits the amount corresponding to the reserve provided by the purchase reserve, the future provides the corresponding reserve when the user purchases the product. Therefore, according to the present embodiment, since the reserve is paid to the user who made the actual purchase from the advertiser's point of view, it is possible to pay a reasonable advertisement cost.

Advertising exposure control server (AOCS) according to the present embodiment, the communication module, member / advertiser information management unit, purchase reservation support amount management unit, purchase processing unit, member IP management unit, advertising information rank sorting unit, advertising cost management unit, member / advertiser DB , Advertising information DB, purchase reservation support amount DB, member IP DB, purchase DB, advertisement information ranking DB, advertising cost settlement DB and control unit. In another embodiment, at least one of the communication module or the advertisement cost management unit may be included in the control unit. In this embodiment, 'purchase reservation support amount', 'purchase support money', 'support amount' or 'support money' are examples of incentives.

Reference numerals 102 to 106 correspond to 2 to 6 of FIG. 3, respectively. Reference numeral 108 denotes a purchase reservation support amount management unit for receiving and managing purchase reservation support fund information for the product posted as an advertisement from the advertiser terminals B1 to Bn, and reference numeral 110 denotes a product for which the advertisement information is posted. A purchase processing unit for performing a user's purchase processing and a final purchase price calculation is shown.

Reference numerals 112 to 116 correspond to 12 to 16 in FIG. 3, respectively. Reference numerals 118a through 118g correspond to 18a through 18g in FIG. 3, respectively. However, reference numeral 118c indicates a purchase reservation support amount DB for storing purchase reservation support amount information for a product posted by an advertisement, and reference numeral 118e indicates user's purchase processing and final purchase amount information on a product posted as an advertisement information. Represents a purchase DB for storing the user's purchase information.

On the other hand, reference numeral 120 receives and registers the advertisement information and purchase reservation support amount information from the advertiser terminal (B1 ~ Bn), and the purchase reservation amount corresponding to the advertisement click signal and the purchase reservation signal from the user terminal (A1 ~ An) and The present invention is a control unit for calculating and presenting a purchase reservation criterion discount amount, calculating a final purchase amount reflecting the discount amount at the time of purchase processing, and receiving a purchase amount to update advertisement information and purchase reservation information and to perform a purchase process.

19 is a diagram illustrating a reservation settlement state at the time of purchase reservation of the advertisement exposure control system according to the present embodiment. Referring to FIG. 19, in the advertisement exposure control server AOCS according to the present embodiment, the purchase reservation support information for each product posted in each advertisement information by the advertiser's setting is stored in the form of searchable table data.

For example, if 'notebook' is entered in the search box, five advertisement information lists are displayed by rank. The information of the notebook posted by each seller, the normal selling price of the corresponding notebook, and the purchase reservation support rate for the normal selling price are shown. The purchase reservation support amount and the total support amount may be output. The total support amount of this embodiment is an amount that the user must deposit in advance as a purchase reservation.

In the advertisement exposure control system according to the present embodiment, when the user transfers the corresponding purchase reserve, the purchase assistance may be provided at the time of purchase. The advertisement exposure control server AOCS calculates a payment amount of the corresponding purchased product in consideration of the purchase reservation money deposited in advance by the user. The settlement amount of the purchased product is the selling price minus the purchase reservation amount of the user and the purchase reservation support amount provided to the user.

20 is a flowchart showing the operation of the advertisement exposure control system according to the present embodiment. First, the advertisement exposure control server AOCS according to the present embodiment receives and sets advertisement information and purchase reservation support money information from the advertiser terminals B1 to Bn (ST-100). The advertisement exposure control server AOCS registers the advertisement information by matching each search word. The advertisement exposure control server AOCS receives an input signal for a specific product search word from the user terminals A1 to An and transmits advertisement information matched to the search word to the corresponding user terminals A1 to An to output a screen.

The advertisement exposure control server AOCS determines whether a purchase reservation selection signal is received from the user terminals A1 to An (ST-101). If the purchase reservation selection signal is received, the advertisement exposure control server AOCS calculates and presents a purchase reservation amount that adds the purchase reservation support money of the advertisement information displayed on the screen matched with the corresponding search word (ST-). 102 and ST-103).

The advertisement exposure control server AOCS determines whether a transfer confirmation on the purchase reserve is made (ST-104). When the transfer confirmation is made, the advertisement exposure control server AOCS determines specific product information from the user terminals A1 to An. It is determined whether the selection signal for the signal is generated (ST-105).

When a selection signal for a specific product is generated, the advertisement exposure control server AOCS transmits the corresponding product information to the user terminals A1 to An to output a screen (ST-106). When the advertisement exposure control server (AOCS) has a view on any advertisement information, the CPC information of the advertisement information is extracted and accumulated in the purchase support reserve granted by the corresponding reading, and the accumulated accumulation information is updated (ST). -107).

The advertisement exposure control server AOCS determines whether a purchase signal for the corresponding product is applied from the user terminals A1 to An (ST-108). If the purchase signal for the product is authorized, the advertisement exposure control server AOCS calculates and presents the settlement amount (= sale price-purchase reserve-purchase support reserve) (ST-109), and confirms the purchase after transfer confirmation. Processing is performed (ST-110). The advertisement exposure control server AOCS processes the advertiser and the advertisement cost (ST-111).

If a purchase signal is not applied from the user terminals A1 to An, the advertisement exposure control server AOCS determines whether a purchase reservation mode end signal is received from the user terminals A1 to An (ST-112). If the purchase reservation mode end signal is applied, the balance is calculated (= purchase reservation money-purchase support money for the unread advertisement product) and is processed for payment (ST-113). In step ST-112, if the purchase reservation mode end signal is not received, the process returns to the step of viewing the information of the advertisement product again.

Hereinafter, an advertisement exposure control system according to another embodiment of the present invention will be described in detail with reference to the accompanying drawings. 21 is a schematic diagram schematically showing the configuration of the advertisement exposure control system according to the present embodiment, and FIG. 22 is a state diagram showing the advertisement exposure control system according to the present embodiment. Hereinafter, with respect to the advertisement exposure control system shown in FIG. 21, the description of the same or similar components to those of the advertisement exposure control system described with reference to FIG. 1 will be omitted.

21 and 22, in the online advertisement exposure control system according to the present embodiment, when a user clicks on advertisement information posted on a seller's site, the producer supports the accumulated reserve to the seller's site.

Producer terminals C1 to Cn transmit and register cumulative reserve support information to the advertisement exposure control server AOCS, and pay for the user's cumulative amount per click for the producer product posted on the merchant's site. Perform the transfer.

23 is a flowchart showing the operation of the advertisement exposure control system according to the present embodiment. First, the advertisement exposure control server AOCS according to the present embodiment receives and registers sales product information and support amount per user click from the producer terminals C1 to CN (ST-120). The support amount information includes information that, if the producer's product is posted on the seller's site, the seller will support the amount of advertising costs per product.

When the advertisement exposure control server AOCS receives a signal for requesting advertisement of a product advertisement of the producer from the seller terminals B1 to Bn (ST-121), the advertisement exposure control server AOCS posts product advertisement information of the producer on the seller site (ST-121). 122). The advertisement exposure control server AOCS determines whether a click signal for specific advertisement information is received from the user terminals A1 to An (ST-123), and if the click signal for specific advertisement information is received, the advertisement exposure is performed. The control server AOCS extracts the corresponding advertisement information and outputs it to the screen. The advertisement exposure control server (AOCS) extracts the CPC information of the corresponding advertisement information, accumulates the reserves granted by clicking the advertisement information of the corresponding user, and updates the accumulated reserve information (ST-124).

The advertisement exposure control server AOCS determines whether a purchase signal or a winner designation signal of the corresponding user is generated (ST-125). If a purchase signal is generated, the advertisement exposure control server AOCS subtracts the corresponding accumulated reserve (ST-126), updates the accumulated reserve information (ST-127), and setstles the cumulative reserve with the producer. Process it (ST-128).

According to the present embodiment, the producer can sell the product produced effectively even if there is no sales network, and the seller can help to increase sales because the seller can support effective marketing costs from the producer.

As another embodiment of the present invention, a predetermined supplementary incentive may be provided to a user who views the advertisement information. The auxiliary incentive of the present embodiment is the same as the incentive described above in that it is a benefit to the user, but differs slightly from the incentive described above in terms of its specific purpose. Hereinafter, the incentives of the present embodiment are also referred to as "primary incentives" to distinguish them from the supplementary incentives. Regarding the advertisement exposure control system of the present embodiment, description of the same or similar matters as the advertisement exposure control system according to the above-described embodiment will be omitted.

When the primary incentive is provided to the first user who purchases the product, the auxiliary incentive of the present embodiment includes at least one of reading the advertisement information of the corresponding product before the first user purchases and purchasing the corresponding product after the first user purchases the product. It is provided to the second user. The auxiliary incentive of the present embodiment may be applied when there is a time interval between viewing the advertisement information to which the basic incentive is given and the actual purchase of the corresponding product. For example, the viewing of the advertisement information is made on the first web page where a plurality of advertisement information is posted in the form of a list, and the purchase of the product is made on the second web page corresponding to any one selected from the plurality of advertisement information. Can be mentioned. The viewing of the advertisement information in this embodiment includes specific user actions such as clicking on the advertisement information posted on the first web page to move to the second page for the purpose of purchasing a product. In this case, a predetermined time interval occurs between the first click on the advertisement information posted on the first web page and the second click on the second web page for actually purchasing the corresponding product. Due to this time interval, there may be a second user who clicks on the corresponding advertisement information posted on the first web page for the purpose of purchasing the same product and receiving the basic incentive before the first user's first click and the second click. have. In this case, even if the first user is provided with the corresponding basic incentive, the second user may be provided with a separate auxiliary incentive, thereby providing appropriate compensation to the user who has already viewed the corresponding advertisement information, and further promoting product sales. . The auxiliary incentive of the present embodiment may be provided for each purchase of each second user when the second user is plural.

In the case of the supplementary incentive of the present embodiment, like the basic incentive, it may be implemented in the form of a discount on the purchase price of the product. The size of the secondary incentive may be set smaller than the basic incentive of the advertisement information. For example, the size of the supplementary incentive can be 40% to 90% of the incentive. In addition, the size of the supplementary incentive may be determined to be correspondingly larger as the amount of the corresponding product is larger. In addition, the size of the supplementary incentive may be determined according to the number of second users accessing the second web page. For example, as the number of second users accessing the second web page increases, the size of the supplementary incentive may be increased. In addition, the size of the supplementary incentive corresponding to each purchase of the plurality of second users may be set to gradually decrease. In addition, a predetermined limit may be set for the auxiliary incentive. For example, the sum of the primary incentive for the advertisement information and the corresponding secondary incentive may not exceed a predetermined value set by the advertiser.

Table 1 shows an example of a table in which the size of the auxiliary incentive of the present embodiment is set.

TABLE 1

In [Table 1], 'access number' indicates the number of second users accessing the second web page, and 'purchasing subsidies' indicates basic incentives or sub-incentives provided to users. As shown in [Table 1], assuming a total of 15 users are connected while the basic incentive is 100,000 won, if the first user is provided with the basic incentive, the first second user is 65% of 100,000 won. For each second user, 42,250 won (65% of 65,000 won) for the second user and 25,350 won (60% of 42,250 won) for the second second user may be determined as an incentive in each case.

In the storage unit of the advertisement exposure control server according to an embodiment of the present invention, information on the auxiliary incentive may be stored. In addition, the advertisement exposure control server according to an embodiment of the present invention, if there is a purchase of the first user in a state in which the second user makes a purchase request after the purchase request of the first user, the matter related to the secondary incentive on the second web page You can post Posted matters include the content and size of supplementary incentives. The advertisement exposure control server of the present embodiment performs processing on the supplementary incentive so that a corresponding supplementary incentive is provided when the second user purchases it. The advertisement exposure control system having the feature relating to the auxiliary incentive of the present embodiment may include or exclude the feature related to the ranking of the advertisement information.

On the other hand, the online advertisement exposure control system and method according to an embodiment of the present invention is not limited to the above embodiments, but various modifications can be made without departing from the technical gist of the present invention.

A1 ～ An: User terminal B1 ～ Bn: Advertiser terminal
WBS: Web Server C1 ～ Cn: Producer Terminal
AOCS: Ad Exposure Control Server

Claims (22)

In the advertisement exposure control system,
A communication unit which communicates with a user terminal;
A storage unit which stores a plurality of advertisement information and information on incentives corresponding to each of the plurality of advertisement information to be provided to the user;
The information on the incentive is updated so that the size of the incentive corresponding to the advertisement information is changed according to the occurrence of a predetermined incentive change cause, and the plurality of advertisement information is arranged in the order of the corresponding incentive and displayed on the user terminal. And a control unit for controlling the sorting order of the plurality of advertisement information to be changed according to the change in size of the incentive. The method of claim 1,
The cause of the incentive change includes reading of at least one user of the advertisement information,
The size of the incentive, advertising exposure control system that increases according to the user's reading amount of the corresponding advertisement information. The method of claim 2,
The control unit, the advertisement exposure control system for stopping the fluctuation of the incentive when the user's reading amount for a certain advertising information is less than a predetermined value. The method of claim 1,
The storage unit further stores information on a predetermined accumulation rate for each of the plurality of advertisement information,
The control unit, the advertisement exposure control system for determining the size of the incentive based on the reserve rate. The method of claim 4, wherein
The accumulation rate of the advertisement information, the differential exposure control system according to the sorting order of the plurality of advertisement information. The method of claim 4, wherein
The control unit, the exposure control system for updating the information on the reserve rate to adjust the reserve rate for the corresponding advertisement information in accordance with the occurrence of a predetermined reserve rate adjustment cause. The method of claim 1,
The cause of the incentive change includes providing the incentive to the user,
The control unit, the exposure control system for reducing the incentive by the size provided to the user. The method of claim 7, wherein
The control unit, the exposure control system for determining the size of the incentive remaining after the provision of the incentive to be more than a predetermined minimum value. The method of claim 7, wherein
When the incentive is provided to purchase a product of the first user, the controller reads the advertisement information of the corresponding product before the first user purchases the second user who purchases the corresponding product after the first user purchases the product. And an advertisement exposure control system for performing processing on the supplementary incentive such that the supplementary incentive is provided. The method of claim 1,
And the control unit displays the size of the incentive on the user terminal so as to correspond to the corresponding advertisement information. The method of claim 1,
And the control unit extracts a plurality of pieces of advertisement information corresponding to the user's search request from the plurality of pieces of advertisement information and displays them on the user terminal. In the advertisement exposure control method of the advertisement exposure control system,
Storing a plurality of advertisement information and incentives corresponding to each of the plurality of advertisement information to be provided to the user;
Updating the information on the incentive so that the size of the incentive corresponding to the advertisement information is changed according to occurrence of a predetermined incentive change cause;
And arranging the plurality of advertisement information in order of the corresponding incentive and displaying the plurality of advertisement information in a user terminal, and controlling the order of the plurality of advertisement information to be changed according to the change in the size of the incentive. The method of claim 12,
The cause of the incentive change includes reading of at least one user of the advertisement information,
The size of the incentive, advertising exposure control method increases according to the user's reading amount of the corresponding advertisement information. The method of claim 13,
The updating of the information on the incentive includes stopping the change of the incentive when the user's reading amount for a certain advertising information is less than a predetermined value. The method of claim 12,
The updating of the information about the incentive includes determining the size of the incentive based on a predetermined accumulation rate for each of the plurality of advertisement information. 16. The method of claim 15,
The accumulation rate of the advertisement information, differential exposure control method according to the sorting order of the plurality of advertisement information. 16. The method of claim 15,
The updating of the information about the incentive may include adjusting the reserve rate for the corresponding advertisement information according to occurrence of a predetermined reserve rate adjustment cause. The method of claim 12,
The cause of the incentive change includes providing the incentive to the user,
The updating of the information about the incentive may include reducing the incentive by the size provided to the user. The method of claim 18,
The updating of the information about the incentive includes determining the size of the incentive remaining after the provision of the incentive to be greater than or equal to a preset minimum value. The method of claim 18,
When the incentive is provided for the purchase of the first user's product, the supplementary incentive is provided to the second user who reads the advertisement information of the product before the first user purchases and purchases the product after the purchase of the first user. And performing the processing related to the supplementary incentive as much as possible. The method of claim 12,
The displaying of the plurality of advertisement information includes displaying the size of the incentive on the user terminal so as to correspond to the corresponding advertisement information. The method of claim 12,
The displaying of the plurality of advertisement information may include extracting a plurality of advertisement information corresponding to a search request of the user from among the plurality of advertisement information and displaying the plurality of advertisement information on the user terminal.

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