KR101180739B1 - On-line advertisement data output control system and method of the same - Google Patents

Abstract

The present invention relates to an advertisement exposure control system and a method thereof, the advertisement exposure control system comprising: a communication unit for communicating with a user terminal; A storage unit for storing a plurality of advertisement information, payment information corresponding to the plurality of advertisement information, and incentives corresponding to each of the plurality of advertisement information to be provided to a user; The information on the incentive is updated so that the size of the incentive is changed according to the reading amount of the plurality of users viewing the advertisement information, and when a user's purchase event for the advertisement information occurs, the corresponding amount of the advertisement information And performing a payment processing of the product, and performing an incentive granting process such that if an incentive acquisition event of the user who purchased the product occurs after the payment processing, an incentive for the corresponding incentive acquisition event is given to the corresponding user.

Accordingly, the incentive can be paid conditionally on the pre-purchase of the user, so that the user can purchase and immediately use the product without waiting for a predetermined incentive to accumulate, and the advertiser (or seller) can use the user. You can benefit from driving sales without leaving your other advertising sites.

Pre-purchase, Incentive

Description

ON-LINE ADVERTISEMENT DATA OUTPUT CONTROL SYSTEM AND METHOD OF THE SAME}

The present invention relates to an advertisement exposure control system and a method thereof, and more particularly, to an advertisement exposure control system and a method of providing an incentive conditional on a pre-purchase of a user.

Applicant, by accumulating in real-time by accumulating the accumulated credits when a plurality of customers read the advertisement, and the accumulated reserves to be provided at a discount rate of the purchase price at the time of purchase of any one customer to activate the advertisement viewing and shopping Has applied for a "member integrated accumulated point provision system and its providing method (Patent Application No. 2006-45900, 2006-56655)" to be made.

However, in the "member integrated earned point providing system and its method", a predetermined integrated earned point for a specific product is designated from a user terminal, and a user must receive a purchase signal from the user terminal for a predetermined time therefrom before the user can receive the signal. The specified integrated accumulated points are being paid to the user.

In this case, the user postpones the purchase of the product and continues to view the advertisement information of the product until the integrated accumulation point for the product that the user wishes to purchase is the desired discount amount, and the advertiser (or seller) ), The user is concerned about the case where the user does not wait until the integrated accumulated point becomes the user's desired point and moves to another website to purchase the same or similar product. In addition, many users will try to purchase a product by going to a site that accumulates even larger integrated accumulated points, so that the user is the same as the specific product even if they are willing to purchase a specific product selected from a specific advertiser's website. Or to find a similar product to move to another website accumulating more accumulated points earned, may cause a problem that the actual selling rate of the advertiser is reduced due to the user's departure.

Accordingly, an object of the present invention is to provide cumulative incentives for advertisement information of a product subject to pre-purchase of a user, and incentives accumulated for advertisement information of the product later on to a user who purchased the product first. The purpose is to provide an advertising exposure control system and a method for paying the price.

Another object of the present invention is to designate an incentive of the product in advance to a user who purchased the product to a predetermined size, and the incentive grant event is generated when the accumulated incentive for the advertisement information reaches a predetermined size by the user. Its purpose is to provide an advertisement exposure control system and method for processing the same.

It is another object of the present invention to provide an advertisement exposure control system and method for determining whether to charge an advertisement cost for an advertiser based on at least one of the number of readings and viewing times of a web page of the same advertisement information by the same user. The purpose is.

Another object of the present invention is that if the user who purchased the product proceeds with the incentive acquisition event, if the accumulated incentive of the corresponding advertisement information is insufficient and the user cannot proceed with the incentive acquisition event, the user is the best incentive. In order to be given, the purpose is to provide an advertisement exposure control system and a method for earning a portion of the price of the product sold by the user as a collateral to the advertiser.

Another object of the present invention is to provide an advertisement exposure control system and method for further granting additional incentive according to the advertiser's setting in order to facilitate the purchase of the user on the advertiser's website.

The above object of the present invention, the advertisement exposure control system, Communication unit for performing communication with the user terminal; A storage unit for storing a plurality of advertisement information, payment information corresponding to the plurality of advertisement information, and incentives corresponding to each of the plurality of advertisement information to be provided to a user; The information on the incentive is updated so that the size of the incentive is changed according to the reading amount of the plurality of users viewing the advertisement information, and when a user's purchase event for the advertisement information occurs, the corresponding amount of the advertisement information An advertisement including a control unit which performs a payment processing of a product and performs an incentive granting process so that an incentive when a corresponding incentive acquisition event occurs to a corresponding user when an incentive acquisition event of a user who has purchased the product occurs after the payment processing; Can be achieved by an exposure control system. Accordingly, by providing a cumulative incentive corresponding to the advertisement information of the product subject to the pre-purchase of the user, the user can purchase and use the product without having to wait for a predetermined incentive to accumulate. The seller (or seller) may be able to sell the product without leaving the user to other advertising sites, thereby providing a system that benefits both the user as well as the advertiser.

The controller of the present invention may process the incentive acquisition event generated within a predetermined period from the time of performing the payment processing. Accordingly, after the purchase event, the accumulated incentive for the advertisement information of the corresponding product may be given to the user within the best period.

If the incentive acquisition event by the user does not occur even after a predetermined period for the incentive acquisition event has elapsed, the controller of the present invention may inform the user terminal of the progress of the period.

In addition, the controller of the present invention may assign the second predetermined period when a predetermined period for the incentive grant event has elapsed.

On the other hand, the controller of the present invention, if the accumulated incentive of the advertisement information reaches a predetermined size predetermined by the user who purchased the product after performing the payment processing of the product, the corresponding incentive acquisition event will be processed to occur. Can be. Accordingly, the user can reserve an incentive of a desired size, thereby reducing the number of fraudulent clicks that unnecessarily browse the advertisement information of the product. On the other hand, when the size of the cumulative incentive of the advertisement information does not reach a predetermined size predetermined by the user who purchased the product, the controller may process to adjust the size of the predetermined incentive of the user. In addition, the control unit of the present invention displays the information on the size of the incentive obtained by the other user with respect to the advertisement information on the terminal of the user who purchased the product. Accordingly, with reference to the information, each user can determine whether the incentive size to be designated is appropriate.

The control unit of the present invention, when a plurality of users previously specified the size of the incentive for the same product, the control unit is based on the size of the predetermined incentive of the plurality of users and the timing of designating the incentive, the plurality of users First of all, select a user to pay incentives. The incentive may be preferentially paid to a user who owns a higher total score by converting the incentive size and the designated time into a predetermined score. Accordingly, when there is competition for incentive payments among a plurality of users who have purchased the same product on the website of the same advertiser, the user may preferentially select a user to pay the incentive to prevent confusion about the incentive payment.

Meanwhile, the controller of the present invention may display, on the terminals of the corresponding users, a designation state of the incentive previously designated by the plurality of users. Accordingly, according to this, the user who purchased the same product may designate an incentive of a predetermined size with reference to the incentive list.

On the other hand, the user who has purchased the product, so that the advertiser pays more advertising costs by reading the advertisement information for the product unnecessarily in order to receive a high incentive for a predetermined period for the incentive grant event, so-called ' "Illegal click" may occur. Even if such fraud occurs, it is unfair to charge advertisers the advertising costs. Therefore, the controller of the present invention determines whether or not the corresponding advertisement cost is charged based on at least one of the number of readings and the viewing time of the web page of the same advertisement information of the same user. At this time, it is determined whether the user is the same user using the ID of the user accessing the web page.

In addition, the storage unit of the present invention further stores information about the collateral of the advertiser to secure the incentive payment to the user, the control unit of the present invention is the collateral for the amount corresponding to a part of the price of the product purchased at a low price after the payment processing Update the information on the collateral to be credited with. Accordingly, before the user who purchased the product proceeds with the incentive granting event, the accumulated incentive of the corresponding advertisement information may be insufficient and thus the user may not be granted an incentive. As another example, the controller of the present invention processes to pay the remaining amount to the advertiser by subtracting the amount corresponding to a part of the price of the product purchased by the user as the collateral for the incentive to pay the user. Such a collateral system is to guarantee at least the best incentive for the user who purchased the product.

In addition, the storage unit of the present invention further stores information about a plurality of users, the control unit of the present invention according to the class of the user classified according to a predetermined cause or the reading situation of the plurality of users to view the advertisement information In addition to incentives, additional incentives can be processed. The viewing situation of the user may be determined based on at least one of the reading time of the advertisement information by the user and the number of users who access the web page of the advertisement information. The payment of the additional incentive is according to the setting of the advertiser, and may be used to promote the sale of the product of the advertisement site owned by the advertiser.

The above object of the present invention is to provide a advertisement exposure control method of an advertisement exposure control system, comprising: a plurality of advertisement information, payment information corresponding to the plurality of advertisement information, and each of the plurality of advertisement information to be provided to the user. Storing information regarding incentives; Updating the information on the incentive so that the size of the incentive is changed according to the reading amount of the plurality of users viewing the advertisement information; Performing a payment process of a product corresponding to the advertisement information when a user's purchase event for the advertisement information occurs; When the incentive acquisition event of the user who has purchased the product after the payment processing occurs, the incentive granting process may be performed so that the user is given an incentive when the incentive acquisition event occurs. have.

As described above, according to the advertisement exposure control system and method according to the present invention, the incentive accumulated in correspondence with the advertisement information of the product can be paid under the pre-purchase of the user, so that the user can There is an advantage that the product can be used immediately by purchasing the product without waiting for the incentive of the size to accumulate, and the advertiser (or seller) can enjoy the effect of inducing the increase of sales by preventing the user from leaving to another advertisement site.

Hereinafter, the advertisement exposure control system according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically showing an advertisement exposure control system according to the present embodiment, and FIG. 2 is a flowchart illustrating an incentive payment method according to a pre-purchase of a product by a user according to the present embodiment.

As shown in FIG. 2, the advertisement exposure control system according to the present embodiment includes an incentive corresponding to a user who pre-purchases a product corresponding to the advertisement information among users who have read a plurality of advertisement information. Is given the way.

The advertisement information of the present embodiment is posted for the purpose of promoting the sale of the product by the advertiser, and may be displayed as an item that can be viewed by the user on an internet web page such as a search portal, a news portal, or an online shopping mall. The advertisement information may be displayed in the form of text and / or image. The plurality of advertisement information is arranged and displayed so that the ranking can be recognized according to a predetermined rule. For example, the advertisement information may be arranged up, down, left, or right in the form of a list, or distributed in scattered form. In order to indicate the ranking of the plurality of advertisement information, different font sizes, colors, etc. of the advertisement information may be differentiated, or various highlighting effects such as highlights, flashes, dynamic movements, banners, etc. may be applied to the advertisement information. The plurality of advertisement information may be disposed at various positions such as a main region, a side region, a toolbar region of a web page, and there are no limitations on the expression forms such as pop-ups and speech bubbles. The advertisement information includes information on the amount of the product as well as information on the product to be sold by the advertiser. The price information means price information that the user must pay when the user wants to purchase the product first. At this time, the user who paid the amount indicated in the price information and purchased the product has an opportunity to receive an incentive according to the present invention.

The payment information of this embodiment includes information on a user who purchased a product corresponding to the advertisement information, that is, information such as personal information of the buyer, purchase date and time, purchased product, payment amount, and the like.

The incentive of the present embodiment is provided in response to the advertisement information with the intention of promoting or inducing a user to purchase a product of an advertiser, which is a benefit given to the user. The incentives of the present embodiment include not only economic benefits such as money, spots, and services, but also mental benefits such as certain behaviors that benefit the user as long as the value can be objectively evaluated. In the form of providing incentives, there may be various forms such as discounting purchased products, providing cash, gift certificates, coupons, points, miles, and the like, or providing additional products in addition to the purchased products.

In the advertisement information of the present embodiment, the size of the incentive varies according to the reading amount of a plurality of users who view the advertisement information. As an additional embodiment, the size of the incentives may be ordered in ascending order. For example, when a plurality of advertisement information is displayed in the form of a list arranged up and down, the advertisement information having a large incentive size may be placed higher than the advertisement information having a relatively small incentive size. In this case, the sorting order of the advertisement information is not simply determined according to the size of the advertising cost, but the sorting order of the plurality of advertisement information is flexibly changed according to the size of the incentive given to the user.

The viewing of this embodiment means that the user is in a state in which the contents of the advertisement information can be perceived through the five senses visually, aurally, or tactilely. For example, the viewing of the present embodiment includes a response to advertisement information such as propagation of advertisement information, a comment, and the like through click of the advertisement information, mail, web posting, introduction, and the like.

The viewing amount of the user of this embodiment means that the user can view the advertisement information and can evaluate the amount. For example, the user's reading amount is the number of times a user opens an advertisement information page, such as the number of clicks, the browsing duration such as the time from opening the advertisement information page to closing the page, and simultaneously accessing a single advertisement information page. It includes the number of concurrent users such as the number of users. Therefore, according to the present embodiment, since the advertisement information with a lot of user's reading is ranked relatively higher than the advertisement information with little view, the advertisement cost can be more reasonably charged.

On the other hand, the size of the incentive of the present invention includes a change in the result of providing an incentive corresponding to the advertisement information of the product to a user who purchased the product. That is, since the incentive of the present invention is given to the user to promote the sale of the product, the incentive is provided to the user who satisfies the predetermined condition, and the size of the incentive of the advertisement information is reduced by the amount provided to the user. As a result, the changed incentive size information is updated by the control unit of the present invention and displayed on the user terminal.

As shown in Fig. 2, when the advertisement information is viewed by a plurality of users (S1), the control unit of the present embodiment incentives such that the size of the incentive corresponding to the advertisement information is varied according to the reading amount of the plurality of users. Is updated (S2), and the updated incentive size is displayed on the user terminal (A1-An in FIG. 1).

If a purchase event for a product of the advertisement information occurs by any one of the plurality of users viewing the advertisement information (S3), the control unit of the present embodiment performs the payment processing for the product at the amount displayed on the advertisement information. (S4). After the payment process, if the product is delivered to the user and a purchase decision is made (S5), the controller determines whether an incentive acquisition event corresponding to the advertisement information of the product is generated by the user who purchased the product. Check (S6). Confirmation of the occurrence of the event is to determine whether the corresponding incentive acquisition request signal is applied from the terminal of the user who purchased the product. Therefore, when the incentive acquisition request signal is applied from the user terminal, the controller of the present invention may recognize that the incentive acquisition request signal has occurred.

If it is confirmed that the incentive acquisition event has occurred, the controller processes to give the user the incentive when the incentive acquisition event occurs (S7). Next, the control unit decreases by the size of the incentive granted to the user to update the information on the changed incentive size (S8), and displays the updated incentive information on the user terminal.

The controller of the present embodiment may process the incentive acquisition event to be generated from the user terminal only when it is suitable for the setting of each advertiser. That is, each advertiser may be set to generate an incentive acquisition event by the user only when the price of the product sold by the user is a certain amount or more. The same applies to the case where the same user purchases a plurality of products on an advertiser's website, so that an incentive acquisition event for the individual products can be generated only when the user meets the setting conditions for each individual product purchased by the user. Can be processed.

In the incentive acquisition event by the user of the present embodiment, the user may generate the incentive acquisition event for the cumulative incentive regarding the advertisement information on the product purchased by the user, or the user may purchase according to the setting of the advertiser. The incentive acquisition event may occur with respect to incentives accumulated for each purchase price grade to which the size of the price of one product belongs. That is, in the latter case, the advertiser may classify the purchase amount of the user by grade and set an upper limit of the size of the incentive that the user can obtain for each grade, and the user generates the incentive acquisition event in the range guidance of the upper limit. You can.

The control unit of the present embodiment processes the incentive acquisition event generated within a predetermined period from the time of performing the payment processing. Preferably, the control unit of the present embodiment can cause the product to be delivered to the user after the payment processing and occur within a predetermined period from the time when the purchase decision signal is applied from the user terminal. The predetermined period may be differently designated according to the setting of each advertiser, and as an example, a period of one week from the purchase decision date of the user may be set as the occurrence period of the incentive acquisition event. Therefore, the control unit of the present embodiment pays the corresponding incentive when the incentive acquisition request is made by the user.

As shown in FIG. 3, when the incentive granting event does not occur even after the predetermined period has elapsed, the controller may inform the user of the progress of the predetermined period. That is, when the purchase decision of the user who purchased the product is confirmed (S11), the controller determines whether an incentive acquisition event by the user occurs (S12). If an incentive acquisition event occurs, an incentive at the time of the incentive acquisition event is given to the corresponding user (S13).

At this time, if it is determined that the incentive acquisition event by the user has not occurred during the first predetermined period, the controller notifies the corresponding user terminal of the progress of the first predetermined period (S14). In one embodiment, the control unit of the present invention may grant a second predetermined period for the incentive acquisition event (S15). It is determined whether an incentive acquisition event is generated by a user during the second predetermined period (S16), and when it is determined that the occurrence occurs, the controller pays the incentive at the time of the incentive acquisition event to the user (S13). However, if it is confirmed that the incentive acquisition event has not occurred by the user during the second predetermined period, it is also possible to withdraw the incentive acquisition event (S17). The granting of the second predetermined period may be processed to grant incentives only within a range of a part of the product price purchased by the user according to the setting of the advertiser. For example, during the second predetermined period of time, the user can request incentive acquisition only within the range according to the setting of the advertiser, such as 50%, 40%, 30%, 20%, 10%, etc. of the original product price. Can be given.

On the other hand, the control unit of the present invention, if the purchase event by the user occurs, and after the payment processing of the product, the accumulated incentive of the advertisement information reaches a predetermined size predetermined by the user who purchased the product, An incentive grant event can be treated as having occurred. According to an embodiment, the controller may set a predetermined time period during which the user can specify the size of the incentive.

As shown in FIG. 4, when a purchase event by a user occurs, the controller performs a payment process (S21). The user may pre-specify the size of the incentive (S22). At this time, as an embodiment, the user may set a first predetermined period in which the incentive can be pre-designated. For example, the period may be set by the advertiser, such as 3 days or 1 week. Here, when the incentive acquisition event of the user has not occurred during the period, the user may change the size of the predetermined incentive without limit.

The control unit of the present embodiment checks whether the cumulative incentive size for the advertisement information of the corresponding product reaches the size of the predetermined incentive of the user (S23). When it is confirmed that the information has been reached, the control unit of the present embodiment processes that the incentive acquisition event of the user has occurred (S24), and assigns the incentive to the user (S25).

However, if it is determined that the size of the cumulative incentive for the advertisement information of the corresponding product does not reach the size of the predetermined incentive of the user, the controller of the present embodiment processes to downsize the predetermined incentive of the user ( S26). In this case, the downsizing of the incentive size may be processed by the controller so that the down rate determined according to the setting of the advertiser is reflected, or the user may directly set the incentive down. In one embodiment, a second predetermined period for the downward adjustment of the incentive size may be set, for example, a period such as 3 days or 1 week, etc., depending on the setting of the advertiser. Here, when the incentive acquisition event of the user has not occurred during the period, the user may change the size of the incentive adjusted downward without any number of times.

When the size of the incentive is adjusted downward, the controller of the present embodiment checks whether the cumulative incentive for the advertisement information of the product has reached the size of the adjusted incentive (S27). The event is processed as having occurred (S24), and the corresponding incentive is given to the user (S25). If it is determined that it has not been reached, the size of the incentive is further reduced (S26), or the withdrawal process of the incentive acquisition event is possible according to the setting of the advertiser.

On the other hand, the control unit of the present embodiment may display information on the size of the incentive obtained by other users with respect to the advertisement information on the terminal of the user who purchased the product. Herein, the information on the size of the incentive obtained by another user may be processed to be displayed on the terminal of the user according to the setting of the advertiser at any time after the payment processing of the user. In addition, the information on the size of the incentive obtained by another user may be information about the maximum size or the average size among the sizes of the incentive obtained by another user for a predetermined period of time.

According to the above embodiment, the control unit of the present embodiment may be set so that the size of the incentive that can be specified by the user does not exceed the amount of the product purchased by the user (that is, the price of the product displayed on the user terminal together with the advertisement information). For example, if a user buys a TV worth 500,000 won, the incentive that the user can specify may be up to 500,000 won. However, when the user designates 500,000 won as an incentive, but another user purchases the same product on the same advertiser's site and receives an incentive of less than 500,000 won, the size of the cumulative incentive for the advertisement information is increased. As a result, incentives may not accumulate to KRW500,000. In order to prepare for such a case, the controller of the present embodiment displays the information on the size of the incentive obtained by the other user with respect to the advertisement information on the terminal of the user who purchased the product and refers to the information to determine the size of the incentive. Can be specified.

As another embodiment of the present invention, as shown in Fig. 5, when a plurality of users make payment processing for the same product (S31), and when a plurality of users specify the size of the incentive in advance (S32), the control unit of the present embodiment In operation S33, the user selects a user to give an incentive preferentially from the plurality of users based on the size and designation time of the predetermined incentive of the plurality of users.

For example, the incentives may be preferentially paid to a user who designates a lower incentive by comparing the sizes of the incentives predetermined by the plurality of users (S33). In addition, the incentive designation time of the plurality of users may be compared (S33), so that the incentive may be preferentially paid to the user who designates the incentive (S34). If any one of the two comparison factors is the same, it is possible to have the remaining factors pay incentives to the user who takes precedence.

In the case where only one of the two comparison factors takes precedence, each of the two factors may be pre-determined a predetermined evaluation score. For example, the smaller the size of the designated incentive, the larger the evaluation score, and the faster the designated time of the incentive, the larger the evaluation score, but this is according to the advertiser's setting. Therefore, among a plurality of users each having only one factor, each of the two factors may be converted into a predetermined evaluation score so that incentives are preferentially paid to a user having a higher total evaluation score. Accordingly, when there is contention for incentive payments among a plurality of users who have purchased the same product on the website of the same advertiser, the user may preferentially select a user to pay the incentive to prevent confusion about the incentive payment.

The controller of the present exemplary embodiment may display, on the terminals of the corresponding users, the specified situation of the predetermined incentive of the plurality of users. Accordingly, the plurality of users may determine whether the size of their predetermined incentive is appropriate through the designated situation.

According to the present exemplary embodiment, the user who purchases the product may unnecessarily read the advertisement information about the product in order to receive a high size incentive for a predetermined period for the incentive grant event, thereby allowing the advertiser to pay more advertising costs. So-called 'negative clicks' may occur. The size of the incentive according to the present embodiment may be determined by a pre-set reserve rate for the advertisement information, which may be implemented in the form of a reserve per click rate (hereinafter, also referred to as "CPC"). Accordingly, as shown in FIG. 1, the advertisement exposure control system according to the present embodiment registers the advertisement information and the CPC information with the advertisement exposure control server AOCS, transfers the advertisement cost per click, and ranks the advertisement information. Advertiser terminals B1 to Bn may be provided for checking. However, it is unfair to charge an advertisement cost by applying a rate of accumulation per click even when the illegal click occurs.

In order to prevent this, the controller of the present exemplary embodiment may determine whether the corresponding advertisement cost is charged based on at least one of the number of times of reading and viewing the webpage of the same advertisement information of the same user. Whether the user is the same user may be determined using the ID of the user accessing the web page.

For example, a web page of the same advertisement information with the same user ID can be viewed twice, three times, four times, five times, etc. for 10 seconds, 30 seconds, 1 minute, 2 minutes, 3 minutes, 4 minutes, or 5 minutes. As described above, the user may determine whether the user clicks fraudulently by checking how many times he or she has read the book during the predetermined time.

For example, the elapsed time after the first visit to a web page with the same user ID for the same advertisement information is 1-5 seconds, 5-10 seconds, 10-15 seconds, 15-30 seconds, 30-60 seconds, 1 minute-2. If it corresponds to a certain time, such as minutes, 2 minutes-5 minutes, it can be checked to determine whether or not a fraudulent click.

It is possible to determine whether or not a fraudulent click by applying the number of readings and the reading time at the same time. The setting of the number of readings and the viewing time for the click fraud determination criterion may be set according to the setting of the advertiser or by the controller of the present embodiment.

In one embodiment, if it is recognized as the fraudulent click, the control unit of the present embodiment may not charge the advertiser advertising costs corresponding to the fraudulent clicks, or may charge only a part of the advertising costs. For example, in the case of fraudulent clicks, only some of the advertisement costs may be charged, such as 50%, 40%, 30%, 20%, 10%, and the like.

In addition, it is possible to charge the advertising costs differentially according to the reading frequency and reading time.

For example, as shown in Table 1 below, when the same user ID is viewed the web page of the same advertisement information 2-5 times for a predetermined time, the advertising cost is charged to 50% of the advertising cost of the first view or , 40% when viewing 5-10 times, 30% when viewing 11-15 times, 20% when viewing 16-20 times, 10% when reading 21-25 times, more than 26 times The case may not charge advertising costs.

[Table 1] Different advertising charge rates according to the number of readings

Frequency of reading for a certain time Ad Cost Charged 2-5 times 50% of advertising cost on first reading 5-10 times 40% of advertising costs when first viewed 11-15 times 30% of advertising cost upon first reading 16-20 times 20% of advertising cost when first viewed 21-25 times 10% of advertising cost upon first reading 26 or more times Uncharged

For example, as shown in Table 3 below, when the same user ID views the web page of the same advertisement information for 2 minutes or more, all the advertising costs are charged at the time of the first reading, and when 1 minute-2 minutes are read. 80% of the advertising cost for the first reading, 70% for 30 seconds-1 minutes, 50% for 15-30 seconds, 20% for 10-15 seconds, 5 10% for a second to 10 seconds, and less than 5 seconds advertising charges.

[Table 2] Different advertising charge rate according to viewing time

Reading time Ad Cost Charged More than 2 minutes 100% of advertising cost upon first reading 1 minute-2 minutes 80% of advertising cost at first reading 30 sec-1 min 70% of advertising cost on first reading 15 sec-30 sec 50% of advertising cost on first reading 10 sec-15 sec 20% of advertising cost when first viewed 5 seconds-10 seconds 10% of advertising cost upon first reading Less than 5 seconds Uncharged

In addition, in addition to the above false clicks, when a plurality of advertisement information is arranged in an incentive size ranking, a second ranking is given to advertisers of the advertisement information when the same user clicks all of the plurality of advertisement informations with an intention of fraudulent intention. In the case where the advertisement information is clicked later, a different charging method may be taken.

[Table 3] Example of CPC differential payment in case of fraud click

Clicks Elapsed clicks before Elapsed time ago After elapsed time first - 100% 100% second 5 seconds Uncharged 30 seconds 50% 100% third Less than 15 seconds Uncharged 15 seconds-1 minute 50% 100% fourth Less than 30 seconds Uncharged 30 seconds-2 minutes 50% 100% Fifth 1 minute Uncharged 1 minute-5 minutes 50% 100%

For example, when a user first clicks on one of the lists, 100% of the clicked advertiser's CPC is charged.However, when the user clicks on the second list, the first click time is counted. If you click within -30 seconds, you will be charged 50% of the advertiser's CPC. In addition, if the user clicks on the third list, the user does not charge less than 15 seconds after the second click occurs. In the case of 15 seconds to 1 minute, 50% of the advertiser's CPC is charged. Different billing rates apply to the fourth and fifth clicks. The billing time may be compared by 100 minutes or the billing may not be made if the click time is clicked within a certain time.

According to the present embodiment, the storage unit of the present embodiment further stores information about the collateral of the advertiser to secure the incentive payment to the user, the control unit so that an amount corresponding to a portion of the price of the product purchased by the user is credited to the collateral The information on the collateral is updated. Accordingly, before the user who purchased the product proceeds with the incentive granting event, the accumulated incentive corresponding to the advertisement information of the product is small, and thus the incentive cannot be paid to the user.

As shown in Figure 6, the control unit of the present embodiment performs the payment processing (S41), and transfers all of the payment processing amount of the account of the advertiser (S42). At this time, the control unit does not display the advertisement information on the website of the advertiser; When the cumulative incentive of the advertisement information is small and pushed down from the search list; Alternatively, in the case where at least one of the cases in which the incentive corresponding to the advertisement information does not accumulate such that the number of users who purchase the product of the advertisement information increases and incentives cannot be paid to all the corresponding users (S43) In operation S44, an amount corresponding to a portion of the settlement amount processed from the advertiser's account is accumulated as collateral. The size of the collateral may be determined uniformly by the control unit, or may be determined by the setting of the advertiser, and the size may be set to an amount of 5-10% of the price of the product processed according to the user's purchase. Therefore, when an incentive acquisition event by the user occurs (S45), the corresponding incentive is paid from the collateral (S46).

As shown in FIG. 7, as another embodiment, the controller of the present embodiment performs payment processing (S51), and reserves an amount corresponding to a part of the previously processed payment amount as a collateral, and secures the collateral. The rest of the limited amount may be processed to be remitted to the account of the advertiser (S52). For example, the size of the collateral may be uniformly determined by the controller, or may be determined by the advertiser, and the size of the collateral may be 5-10% of the price of the product processed according to the user's purchase. You can set the size.

At this time, the website of the advertiser fails to display the advertising information; When the cumulative incentive of the advertisement information is small and pushed down from the search list; Alternatively, in the case where at least one of the cases in which the incentive corresponding to the advertisement information does not accumulate such that the number of users who purchase the product of the advertisement information increases and incentives cannot be paid to all the corresponding users (S53) When the incentive grant event is generated by the user (S54), the controller of the present embodiment pays the corresponding incentive from the collateral accumulated in advance (S55).

On the other hand, when incentives are paid from the collateral, as in the above embodiment, the control unit of the present embodiment is different depending on the amount of goods purchased by the user in order to maintain equity among a plurality of users who have purchased the goods. The size of the incentive that can be granted to the user can be given to the corresponding user, and an upper limit on the size of the incentive that can be designated by the user can be set differentially according to the size of the amount paid by the user. Even in this case, when an incentive grant event by one user occurs, the incentive may be accumulated from zero. Meanwhile, incentives may be paid to all users who have made a pre-purchase and the remaining collateral may be returned to the advertiser.

As another embodiment of the present invention, the storage unit of the present invention further stores information about the ratings of the plurality of users, the control unit of the present invention is further incentive size is determined according to the rating of the user viewing the advertisement information Can be given to the user.

The additional incentive of the present embodiment is similar to the above incentive in that the additional incentive is provided to the user. Regarding the advertisement exposure control system of the present embodiment, description of the same or similar matters as the advertisement exposure control system according to the above-described embodiment will be omitted. The additional incentive of the present embodiment may be added by setting of individual advertisers to further promote the sale of the product, and the form of the additional incentive may be in the form of the integrated cumulative reserve of the present invention, the form of cash payment, and the discount rate of the product. It may be in the form of a variety of forms, such as the form of points that can be used on the individual advertiser's website. The additional incentive may be controlled by the controller of the present embodiment according to the setting of the individual advertiser, or may be set and controlled by the individual advertiser in real time.

Herein, the information on the ratings of the plurality of users is graded information according to the information on the product purchase history of each of the plurality of users, and the advertiser (or seller) of the purchased product, the purchased product name, the purchase price, the purchase date and time Information such as the number of purchases and the like may be individually stored for the plurality of users, and each advertiser may set a user's rating based on information on the product purchase history of the individual user. That is, according to the advertiser's setting, users who have a lot of purchases or a large amount of purchases from the advertiser's website are classified into a high rank, and users who have a low purchase history or a low purchase amount belong to a low rank. Can be classified. Accordingly, it can be set to give additional incentives differentially depending on the height of the grade. For example, if an advertiser categorizes a user's rating into A, B, and C, A is the highest rating, and C is the lowest rating, an additional incentive of $ 30,000 is awarded to users belonging to class A and users belonging to class B For example, an additional incentive of $ 10,000 can be given to the user, and a user who belongs to the C level can be given an additional incentive of $ 5.

In addition, the control unit of the present embodiment may process to further give the user additional incentives whose size is determined according to the viewing situation of the individual user viewing the advertisement information. Here, the reading situation includes at least one of the reading time of the advertisement information and the total number of individual users accessing the web page of the advertisement information. Here, the viewing may be viewing of a website of an advertiser to which the advertisement information belongs or a web page for each category to which a product corresponding to the advertisement information belongs.

For example, when the viewing time of the advertisement information by the user is 10 seconds-1 minute, 1 minute-5 minutes, 5 minutes-10 minutes, 10 minutes or more, 5,000 won, 10,000 respectively Additional incentives of KRW 15,000, KRW 20,000 can be processed.

For example, if the number of users connected simultaneously to the website of the advertiser to which the advertisement information belongs or the category-specific webpage to which the product corresponding to the advertisement information belongs is connected to the number of people set by the advertiser, that is, 10 or more, Alternatively, if more than 20 users are connected, or more than 30 users are connected, additional incentives can be given to the connected users.

In the above embodiment, the number of access means the number of people accessing the website of the advertiser according to the setting of the advertiser, or browse the advertisement information of products belonging to the same product category by classifying by product category on the website of the advertiser It can mean the number of people doing. Here, as an embodiment, when counting the number of access by classifying by product category, it is possible to set the size of additional incentives differentially for each product category according to the setting of the advertiser.

In addition, in the present embodiment, as a condition for granting additional incentives, both the viewing time and the number of connected persons may be considered. For example, for each website to which the website corresponding to the advertisement information belongs or the product corresponding to the advertisement information belongs. When the number of users connected simultaneously to the web page is equal to or larger than the number set by the advertiser, it is possible to process to give additional incentives differentially according to the web page viewing time of the individual connected users.

[Table 4] Examples of additional incentive settings

Elapsed time after first reading Additional Incentives Connection 10 seconds-less than 1 minute 5,000 points, amount, discount rate, etc. 10 people or more 1 minute-less than 5 minutes 10,000 points, amount, discount rate, etc. 5 minutes-less than 10 minutes 15,000 points, amount, discount rate, etc. More than 10 minutes 20,000 points, amount, discount rate, etc.

As shown in Table 4, the advertiser is a requirement for providing additional incentives, the number of people connected to the web site by the relevant advertising site or product category is 10 or more, the elapsed time since the first viewing of the advertising site or web page If it is less than 10 seconds to less than 1 minute, less than 1 minute to less than 5 minutes, less than 5 minutes to less than 10 minutes, it can be set to provide additional incentives from 5,000 points to 20,000 points differentially if more than 10 minutes.

The additional incentive of the present embodiment may provide additional incentives according to the user's search keyword flowing into the advertiser's site. For example, when the advertiser's site is a shopping mall site and a user searches for clothes on the site and accesses the advertiser's site, the advertiser may provide additional incentives only for the apparel products. When a user searches for shoes and accesses the advertiser's site, additional incentives of different sizes may be provided. Also in this case, additional incentives can be provided differentially according to the viewing time of the advertisement information of the user.

The controller of the present exemplary embodiment may process to display, on the terminal of the user, information on the size of the incentive, in which the additional incentive granted to the user viewing the advertisement information is added to the incentive for the advertisement information. That is, the additional incentive is not reflected in the ranking of the search list in which the plurality of advertisement information is arranged according to the incentive size, but the site or webpage separately on the web site of the specific advertiser's site or the product category of the site providing the additional incentive May be displayed only on the terminal of the user who is viewing the data.

For example, as shown in Table 5 below, the size of the accumulated incentive for the advertisement information is 23,500 won, which is the size displayed on the terminal of all the plurality of users who read the advertisement information. On the other hand, the size of the additional incentive determined by the user level or the user's viewing situation is changed according to the individual user, the size of the additional incentive of the user A is 30,000 won, B users 20,000 won, C user Becomes 10,000. Therefore, the size of the additional incentive paid according to the user is different and the size of the total incentive summed with the additional incentive is also changed, which is displayed only on the user's terminal, so the cumulative incentive amount of 53,500 won on the user's terminal. Is displayed, and the terminal user B's terminal displays the cumulative incentive amount of 33,500 won, and the user C user terminal displays the cumulative incentive amount of 28,500 won.

[Table 5] Example in which the size of the incentive sum of additional incentives is displayed only on the user's terminal

Individual users Cumulative Size Size of additional incentive Size of incentives displayed on individual user terminals A
23,500 30,000 53,500 B 20,000 33,500 C 10,000 28,500

The additional incentive of the present embodiment may include, for example, a separate account of each of a plurality of users who are viewing the advertiser's site or a web page for each product category of the site is generated by the controller of the present embodiment. In the additional user's account incentives can be earned in real time. When the user leaves the site or webpage of the advertiser, for example, when moving to another site or when the browser is closed, additional incentives of the user may be refunded from the user's account to the advertiser's account. .

The storage unit of the advertisement exposure control server according to an embodiment of the present invention may store information on additional incentives. In addition, the advertisement exposure control server according to an embodiment of the present invention may display the information on the additional incentives only on the user terminal accessing the web page of each product category or the site of the specific advertiser that has set additional incentive payment. You may post separately from the incentive or add incentives to the incentive. The advertisement exposure control server of the present embodiment processes the incentive and additional incentive acquisition event to occur when a purchase event is generated by the user in the advertisement site or web page.

The additional incentive according to the present embodiment is not limited to the case where the cumulative incentive acquisition event for the advertisement information occurs after the pre-purchase of the product corresponding to the advertisement information. Therefore, the additional incentive according to the present embodiment may be applied even when a cumulative incentive acquisition event for the advertisement information occurs simultaneously with the purchase of the product.

All the embodiments of the present invention described above can be applied to all types of electronic devices that can form a communication network such as a portable terminal or an IPTV as well as a computer.

On the other hand, the online advertisement exposure control system and method according to an embodiment of the present invention is not limited to the above embodiments, but various modifications can be made without departing from the technical gist of the present invention.

1 is a block diagram schematically showing an advertisement exposure control system according to an embodiment of the present invention.

2 is a flowchart illustrating an incentive payment method according to pre-purchase of goods by a user according to the present embodiment;

3 is a flowchart illustrating an operation of the advertisement exposure control system according to the present embodiment when an incentive grant event by a user does not occur.

4 is a flowchart illustrating an operation of the advertisement exposure control system according to the present embodiment when the size of the incentive is designated by the user in advance.

5 is a flowchart illustrating an operation of the advertisement exposure control system according to the present embodiment when an incentive acquisition event of multiple users is in conflict;

6 and 7 are flowcharts illustrating an operation of an advertisement exposure control system for guaranteeing occurrence of an incentive acquisition event of a pre-purchased user.

* Description of the symbols for the main parts of the drawings *

A1? An: User terminal B1? Bn: Advertiser terminal

WBS: Web Server AOCS: Ad Exposure Control Server

Claims (35)

In the advertisement exposure control system, A communication unit which communicates with a user terminal; A storage unit for storing a plurality of advertisement information, payment information corresponding to the plurality of advertisement information, and incentives corresponding to each of the plurality of advertisement information to be provided to a user; The information on the incentive is updated so that the size of the incentive is changed according to the reading amount of the plurality of users viewing the advertisement information, and when a user's purchase event for the advertisement information occurs, the corresponding amount of the advertisement information is used. And a controller which performs an incentive granting process so as to perform a payment processing of a product, and when an incentive acquisition event of a user who purchased the product occurs after the payment processing, an incentive when the corresponding incentive acquisition event occurs. After the payment processing of the product, the control unit processes the incentive acquisition event to be generated when the accumulated incentive size of the corresponding advertisement information reaches a predetermined size predetermined by the user who purchased the product. When a plurality of users pre-specify the size of the incentive for the same product, the control unit is a user who will preferentially pay incentives among the plurality of users based on the size of the predetermined incentive of the plurality of users and the designated timing of the incentive. Ad exposure control system to choose. The advertisement exposure control system according to claim 1, wherein the controller processes the incentive acquisition event generated within a predetermined period from the time of performing the payment processing. The advertisement exposure control system according to claim 2, wherein if the incentive acquisition event does not occur even after the predetermined period has elapsed, the controller notifies the corresponding user terminal of the passage of the predetermined period. The advertisement exposure control system according to claim 2, wherein the control unit grants a second predetermined period when the predetermined period has elapsed. delete The advertisement exposure control system according to claim 1, wherein the control unit displays information on the size of an incentive obtained by another user with respect to the advertisement information on a terminal of a user who purchased the product. The advertisement exposure control according to claim 1, wherein when the cumulative incentive size of the advertisement information does not reach a predetermined size predetermined by the user who purchased the product, the control unit adjusts the size of the predetermined incentive of the user. system. delete The advertisement exposure control system according to claim 1, wherein the controller converts the size and designation time of the incentive into a predetermined score to give priority to an incentive to a user having a higher total score. The advertisement exposure control system according to claim 1, wherein the control unit is configured to display a state of designation of incentives by the plurality of users on a terminal of the corresponding users. The advertisement exposure control system according to claim 1, wherein the controller determines whether the corresponding advertisement cost is charged based on at least one of the number of readings and viewing times of the webpage of the same advertisement information by the same user. The advertisement exposure control system according to claim 11, wherein the controller determines whether the user is the same user using an ID of a user accessing the web page. The method of claim 1, wherein the storage unit further stores information about the collateral of the advertiser to secure the grant of incentives to the user, The control unit is an exposure control system for updating the information on the collateral so as to accumulate an amount corresponding to a portion of the product price purchased by the user after the payment processing. The advertisement exposure control system according to claim 13, wherein the controller processes the credit amount to be paid to the advertiser after a payment corresponding to a portion of the product price purchased by the user after the payment processing. The method of claim 1, wherein the storage unit further stores information about the ratings of the plurality of users, The control unit further controls the exposure control system to further give the user the additional incentive is determined according to the rating of the user viewing the advertisement information. The advertisement exposure control system according to claim 1, wherein the control unit further gives the user an additional incentive whose size is determined according to the reading situation of the individual user who views the advertisement information. The advertisement exposure control system according to claim 16, wherein the viewing situation of the individual user comprises at least one of a viewing time of the advertisement information and a total number of individual users accessing the web page of the advertisement information. The terminal according to any one of claims 15 to 17, wherein the control unit transmits information on the size of the incentive to which the additional incentive granted to the user viewing the advertisement information is added to the incentive to the advertisement information. Ad exposure control system to process the display. In the advertisement exposure control method of the advertisement exposure control system, Storing a plurality of advertisement information, payment information corresponding to the plurality of advertisement information, and incentive corresponding to each of the plurality of advertisement information to be provided to a user; Updating the information on the incentive so that the size of the incentive is changed according to the reading amount of the plurality of users viewing the advertisement information; Performing a payment process of a product corresponding to the advertisement information when a user's purchase event for the advertisement information occurs; And performing an incentive grant process so that an incentive when a corresponding incentive acquisition event occurs to the user when an incentive acquisition event of a user who has purchased the product after the payment processing occurs; The performing of the incentive granting process may include: processing that the incentive acquisition event has occurred when the accumulated incentive of the advertisement information reaches a predetermined size predetermined by the user who purchased the product after the payment processing of the product; ; When a plurality of users pre-specify the size of the incentive for the same product, selecting a user to preferentially pay incentives from the plurality of users based on a predetermined size of the predetermined incentive of the plurality of users and a designated timing of the incentive Advertising exposure control method comprising a. 20. The method of claim 19, wherein the performing of the incentive granting process comprises processing the incentive acquisition event generated within a predetermined period from the time of performing the payment processing. 21. The method of claim 20, wherein the step of notifying the user of the progress of the predetermined period when the incentive acquisition event does not occur even after the predetermined period has elapsed. 22. The method according to claim 21, wherein the step includes providing a second predetermined period when the predetermined period has elapsed. delete 20. The method of claim 19, wherein the performing of the incentive granting process comprises displaying information on the size of an incentive obtained by another user with respect to the advertisement information on a terminal of a user who purchased the product. . delete 20. The method according to claim 19, wherein the step of converting the incentive size and designation time into a predetermined score to give preferential incentives to a user having a higher total score. 20. The method of claim 19, wherein the step of displaying the designated situation of the incentives predetermined by the plurality of users on the terminal of the corresponding users. 20. The method of claim 19, further comprising determining whether to charge the corresponding advertisement cost based on at least one of the number of readings and viewing times of the webpage of the same advertisement information by the same user. The method according to claim 28, wherein the step of determining whether the user is the same user using the ID of the user accessing the web page. The method of claim 19, wherein the storing of the information further comprises storing information about the collateral of the advertiser to be guaranteed incentive for the user. The information updating step further includes the step of updating the information on the collateral so that the amount of the collateral for the amount of the goods purchased by the user after the payment processing to update the information on the collateral. 31. The method of claim 30, wherein the updating of the information comprises: depositing an amount corresponding to a part of the price of the product purchased by the user after the payment processing to update the information on the security, and remaining amount after deducting the security. Advertising exposure control method comprising the step of paying the advertiser. The method of claim 19, wherein the storing of the information further stores information about the ratings of the plurality of users. The incentive granting processing step includes the step of processing to further grant the user an additional incentive whose size is determined according to the grade of the user viewing the advertisement information. The advertisement exposure control method according to claim 19, wherein the incentive granting step further includes the step of further granting the user an additional incentive whose size is determined according to the reading situation of the individual user who views the advertisement information. 34. The method of claim 33, wherein the viewing situation of the individual user comprises at least one of a viewing time of the advertisement information and a total number of individual users accessing the web page of the advertisement information. 35. The terminal according to any one of claims 32 to 34, wherein the information on the size of the incentive obtained by adding the additional incentive granted to the user viewing the advertisement information to the incentive to the advertisement information is displayed on the terminal of the user. Advertising exposure control method comprising the step of.

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