WO2015147515A1

WO2015147515A1 - Event winning processing system in electronic commerce using communication network and method therefor

Info

Publication number: WO2015147515A1
Application number: PCT/KR2015/002856
Authority: WO
Inventors: 백주현
Original assignee: 주식회사 이베이코리아
Priority date: 2014-03-26
Filing date: 2015-03-24
Publication date: 2015-10-01
Also published as: KR20150112125A; KR101633970B1

Abstract

The present invention relates to an event winning processing system in electronic commerce using a communication network and a method therefor, which can efficiently distribute traffic, occurring in electronic commerce, for event entries and prevent a behavior where a user simultaneously enters events with various IDs, and which can also block the possibility of dishonest entries of event development staff so as to immediately process a winning in a transparent and fair event.

Description

Event winning processing system and method in electronic commerce using communication network

The present invention relates to an event winning processing system and method in an electronic commerce using a communication network, and more particularly, it is possible to efficiently distribute traffic for event submissions generated in an electronic commerce, and to apply simultaneously with multiple IDs. The present invention relates to an event winning processing system and method in an electronic commerce using a communication network that can prevent an act as well as block the possibility of fraudulent entry of an event developer in order to perform a transparent and fair event immediately.

In recent years, with the rapid development of the Internet, the proportion of electronic commerce for purchasing goods online is increasing day by day. Such electronic commerce is expanding to various product areas including household goods, household goods, electronic products, and the like.

The development of e-commerce is largely driven by the development of communication networks, but above all, the sellers and buyers are able to enjoy other benefits that are not obtained from the traditional commerce system.

In other words, the seller does not have to have a separate large warehouse for storing the store and the goods, so that the capital of the facility is saved so that it can be reflected in the product price, while the buyer can conveniently shop without having to visit the store. In addition to being able to buy goods at a lower cost.

That is, the electronic commerce refers to a transaction in which all or part of the transaction of goods or services is processed by an electronic method such as electronic document exchange.

This e-commerce is similar to the commerce in the real world, the commerce subjects are all involved. In the simplest case of e-commerce, a virtual mall that provides goods or services, a consumer who purchases goods or services in a store, a virtual bank or credit card company that is involved in monetary relations with the product, etc. Becomes the subject of.

Looking at the process of the e-commerce, first, the consumer is connected to the virtual store with a terminal connected to the Internet, such as a computer to shop. When it finds a product that it wants to purchase, it sends a purchase intention to the virtual store and provides a payment method such as a credit card number and a password.

The virtual store inquires the credit card number and password presented by the customer to the virtual bank or credit card company and requests payment. When the virtual bank or credit card company pays the virtual store, the virtual store delivers the product to the customer to complete the purchase process.

On the other hand, in the electronic commerce as described above, the online shopping mall periodically visits the online shopping mall site of the user to provide various event services to promote product purchase.

In this case, a method of determining whether to win or lose is mainly used in case of an event service that needs to be processed immediately randomly. For example, in the event of providing a 10% discount coupon for a product for 3 days, if the event is pressed after logging in to the shopping mall member, it is determined whether or not to win immediately, and 100 people per day are selected for 3 days.

Typically, the type of event winning selection method is, for example, a DB query method for accumulating the winning data in advance, updating the winner, a simple random processing method for simply processing the probability, and selecting a winner by processing the probability by time. Random distribution methods are used.

However, in the case of most conventional event winning selection method, a developer may know the winning time and apply in advance. In the case of the DB inquiry method, there is a problem in that the network and DB traffic may increase. In the case of the simple processing method, one person steals a member's ID and duplicates the event, and thus, when there are too many event winners or fewer event applicants, there is often a problem that a predetermined number of winners is insufficient until the end of the event. In addition, in the case of the time random distribution method, there are problems that a large number of winners occur after every hour.

[Preceding technical literature]

[Patent Documents]

(Patent Document 1) Domestic Patent Publication No. 10-2004-0005374

The present invention has been made to solve the above-described problems, the object of the present invention is to efficiently distribute traffic for the event entry generated in the e-commerce, it is possible to prevent the act of applying with multiple IDs at the same time In addition, the present invention provides an event winning processing system and method in an electronic commerce using a communication network that blocks the possibility of an illegal application by an event developer in order to perform a transparent and fair event immediately.

In order to achieve the above object, a first aspect of the invention, at least one user terminal; And a shopping mall server in which an online shopping mall service is provided for a purchaser to purchase a product registered by a seller through each user terminal, wherein the shopping mall server includes an event entry period, an event total winning amount, an event winning start time and an end time. Set the time to generate an event service to win a specific prize or discount coupon, and determine whether the event winning start time has elapsed by receiving the event entry time of each shopping mall member for the generated event service from each user terminal. When the event entry time of each shopping mall member passes the event winning start time, the random lottery method is set such that the probability of winning is changed according to the event entry size for the event entry of the shopping mall member before the event winning end time. To win or win It is to provide an event winning processing system in an electronic commerce using a communication network.

Here, the shopping mall server, if the event entry time of each shopping mall member has not passed the start time for winning the event, it is preferable that the shopping mall processing for the event entry of the shopping mall member.

Preferably, the shopping mall server, if there is no remaining amount to win the event in the event entry time of the shopping mall member, it may be processed to drop the event entry of the shopping mall member.

Preferably, the remaining amount of event winning possible may be made of a quantity obtained by subtracting the remaining amount of virtual event winning remaining to remain within a predetermined reference time from the present remaining amount of winning the event.

Preferably, the reference time is set to be constant at a specific time interval between the event winning start time and end time, or at least one specific time is set irregularly, the remaining amount of the virtual event winning is the event winning Based on the possible start time, the total amount of winnings may be set to be deducted by a predetermined amount of deduction for each predetermined time.

Preferably, the random lottery method, if any one of the predetermined winning number by randomly extracting any one random number within a predetermined random number range, the winning processing for the event entry of the shopping mall member, the extraction If the random number is not one of the predetermined winning numbers, it may be processed for the event entry of the shopping mall member.

Preferably, the random number range is composed of a random number minimum value to a random number maximum value, the random number minimum value is set to '0', the random number maximum value may be set by the following equation (1).

(Equation 1)

Maximum random number = A ÷ 1 winning amount ÷ Event winning amount remaining ⁽ⁿ⁾

Here, A is a predetermined number predetermined according to the size of the event application, the daily winning amount is a predetermined amount of winnings per day, and the remaining amount of event winnings is a predetermined basis from the remaining remaining amount of winning events currently It is the number minus the remaining amount of virtual event winnings that must remain within time, and n is a positive integer of 2 or more and 10 or less.

Preferably, the shopping mall server checks whether the remaining amount of the event can be won after the event entry time of the corresponding shopping mall member has passed the end of the event winning possible time, and if the remaining amount of the event can be won, the corresponding shopping mall The event can be processed by winning the member's event.

Preferably, the event winning start time is set after a predetermined time based on a start of the event entry period, and the event winning end time is before a predetermined time set on the basis of the end of the event entry period. Can be set.

A second aspect of the present invention is an event winning processing method in an e-commerce transaction using a system including at least one user terminal connected to a shopping mall server through a communication network, comprising: (a) an event entry period through the shopping mall server, Generating an event service to win a specific prize or a discount coupon by setting an event total winning amount, an event winning start time and an ending time; (b) receiving the event entry time of each shopping mall member for the event service generated in step (a) from each user terminal through the shopping mall server to determine whether the event winning start time set in step (a) has passed; Doing; And (c) if the event entry time of each shopping mall member passes the event winning start time set in the step (a) as a result of the determination in the step (b), in the step (a) through the shopping mall server In the e-commerce using a communication network comprising the step of processing the winning or winning of a random lottery method to change the probability of winning according to the size of the event for the event entry of the shopping mall member until the set event winning end time It is to provide an event winning handling method.

In this case, when the event application time of each shopping mall member does not pass the event winning start time set in the step (a) as a result of the determination in the step (b), the event application of the shopping mall member is applied through the shopping mall server. It is preferable to further include the step of dropping treatment.

Preferably, in step (c), if there is no remaining amount of event winnings at the event application time of the corresponding shopping mall member through the shopping mall server, the event submission of the shopping mall member may be dropped.

Preferably, the reference time is set to be constant at a specific time interval between the event winning possible start time and the end time set in the step (a), or at least one specific time is set irregularly, the virtual event winning The remaining amount may be set to be deducted by a predetermined amount of deduction for each predetermined time from the total amount of winnings of the event, based on the event winning start time.

(Equation 1)

Preferably, in the step (c), after checking whether the event winning amount remaining in the event winning time of the corresponding shopping mall member has passed the end of the event winning possible end time through the shopping mall server, the remaining event winning possible remaining If the quantity still exists, the event can be processed by winning the event.

Preferably, the event winning start time is set after a predetermined time based on the start of the event entry period, and the event winning end time is before a predetermined time set on the basis of the end of the event entry period. Can be set.

A third aspect of the present invention is to provide a recording medium on which a program for executing the event winning processing method in an electronic commerce using the communication network described above is recorded.

The event winning processing method in an electronic commerce using a communication network according to the present invention may be implemented by computer readable codes on a computer readable recording medium. Computer-readable recording media include all types of recording devices that store data that can be read by a computer system.

For example, a computer-readable recording medium may be a ROM, a RAM, a CD-ROM, a magnetic tape, a hard disk, a floppy disk, a removable storage device, a nonvolatile memory (Flash memory). Optical data storage.

According to the event winning processing system and method in the electronic commerce using the communication network of the present invention as described above, it is possible to efficiently distribute the traffic for the event entry generated in the electronic commerce, and to apply simultaneously with multiple IDs In addition to preventing behaviors, it is possible to block the possibility of fraudulent entry by the event developer, and thus win a transparent and fair event immediately.

In addition, according to the present invention, even an event service developer is difficult to find out whether the winning, database (DB) traffic is rarely generated, there is an advantage that can minimize network and server traffic.

1 is an overall block diagram illustrating an event winning processing system in an electronic commerce using a communication network according to an embodiment of the present invention.

2 is a flowchart illustrating an event winning processing method in an electronic commerce using a communication network according to an embodiment of the present invention.

Advantages and features of the present invention, and a method of achieving them will be apparent from the following detailed description with reference to the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in various forms, and only the present embodiments are intended to complete the disclosure of the present invention, and the general knowledge in the art to which the present invention pertains. It is provided to fully convey the scope of the invention to those skilled in the art, and the present invention is defined only by the scope of the claims. Like reference numerals refer to like elements throughout. “And / or” includes each and all combinations of one or more of the items mentioned.

Although the first, second, etc. are used to describe various elements, components and / or sections, these elements, components and / or sections are of course not limited by these terms. These terms are only used to distinguish one element, component or section from another element, component or section. Therefore, the first device, the first component, or the first section mentioned below may be a second device, a second component, or a second section within the technical spirit of the present invention.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. In this specification, the singular also includes the plural unless specifically stated otherwise in the phrase. As used herein, “comprises” and / or “comprising” refers to the presence of one or more other components, steps, operations and / or elements. Or does not exclude additions.

Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used in a sense that can be commonly understood by those skilled in the art. In addition, the terms defined in the commonly used dictionaries are not ideally or excessively interpreted unless they are specifically defined clearly.

In describing the embodiments of the present invention, when it is determined that a detailed description of a known function or configuration may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted. In addition, terms to be described below are terms defined in consideration of functions in the embodiments of the present invention, which may vary according to intentions or customs of users and operators. Therefore, the definition should be made based on the contents throughout the specification.

Referring to FIG. 1, an event winning processing system in an electronic commerce using a communication network according to an embodiment of the present invention may include at least one user terminal 100-1 to 100 -N and a shopping mall server 200. It is made to include.

Here, the user terminals 100-1 to 100 -N are connected to the web server 210 of the shopping mall server 200 through the communication network 10, respectively, and provided by the web server 210 of the shopping mall server 200. A conventional web browser is provided to take a web page such as various HTML (Hyper Text Markup Language) documents and display it on a screen.

That is, the web is connected to the communication network 10 inside the user terminals 100-1 to 100 -N and connected to a plurality of websites, for example, the web server 210 of the shopping mall server 200 and transmitted therefrom. It includes a web browser that allows you to search and view pages, process information provided by the web page, or send the document.

Meanwhile, the communication network 10 includes various services existing in the TCP / IP protocol and its upper layers, that is, Hyper Text Transfer Protocol (HTTP), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS), and Simple Mail (SMTP). It refers to a global open computer network structure that provides a transfer protocol (SNMP), a simple network management protocol (SNMP), a network file service (NFS), a network information service (NIS), and the like, and user terminals 100-1 to 100-N. Provides an environment that allows any user of (e.g., a buyer or seller) to connect to the web server 210 of the shopping mall server 200. The communication network 10 may be a wired or wireless internet, or may be a core network integrated with a wired public network, a wireless mobile communication network, or a portable internet.

The user terminals 100-1 to 100 -N are, for example, a computer such as a desktop PC (Personal Computer, PC), a notebook PC, but are not limited thereto. The shopping mall server 200 is provided through the communication network 10. It may be any kind of wired / wireless communication device capable of accessing various online shopping mall services by accessing the web server 210.

For example, the user terminals 100-1 to 100 -N include various mobile terminals that communicate through a wireless internet or a portable internet, and in addition, a palm personal computer, a smart phone, and a mobile game machine. (wireless play-station), all wired and wireless appliances having a user interface for accessing the web server 210 of the shopping mall server 200, such as a digital multimedia broadcasting (DMB) phone with a communication function, a tablet PC, an iPad, etc. Can mean a generic communication device.

In particular, when the user terminals 100-1 to 100 -N are implemented as ordinary smart phones, the smart phones are various applications desired by the user, unlike ordinary mobile phones (also known as feature phones). (Application) A phone based on an open operating system that can be downloaded, used and deleted freely. It is a mobile phone that has not only functions such as voice / video call and internet data communication but also mobile office function. It is preferable that the present invention be understood as a communication device including all Internet phones or tablet PCs without a phone or voice call function but with Internet access.

Such a smart phone may be implemented as a smart phone equipped with various open operating systems, and the open operating systems may include, for example, Nokia, Symbian, Nokia, RIM, Blackberry, Apple, iPhone, Microsoft's Windows Mobile, Google's Android, and Samsung's Sea.

As such, since the smartphone uses an open operating system, a user may arbitrarily install and manage various application programs, unlike a mobile phone having a closed operating system.

The smartphone refers to a terminal capable of wireless communication, and any device may be used as long as the terminal is capable of transmitting and receiving data through a network including the Internet in addition to the smartphone. That is, the smartphone may include at least one notebook PC, a tablet PC, and other portable and portable terminals having a short message transmission function and a network connection function.

In particular, when the user terminal (100-1 to 100-N) applied to an embodiment of the present invention is implemented as a smart phone, for example, shopping mall-related applications (eg, auction, The G-Market App) program can be downloaded to perform shopping mall-related application services.

As described above, the web server 210 of the shopping mall server 200 may be connected to the web server 210 of the shopping mall server through an application service installed in the smart phone to use various event application services as well as a trading relay service such as a product or various services. For example, the seller registers various sales products or services that he or she wants to sell through the web server 210 of the shopping mall server 200, and the buyer registers various registered products through the web server 210 of the shopping mall server 200. You can easily buy products or services online.

In addition, the shopping mall server 200, which is a server that operates an online shopping mall service through the communication network 10 and relays the sale of goods between the seller and the buyer, from the user terminals 100-1 to 100 -N through the communication network 10. The seller receives various sales products sold by the seller and provides the various sales products registered to the user terminals 100-1 to 100 -N through the web server 210 connected to the communication network 10 to provide the sales products required by the buyer. Manages web pages or online shopping mall services necessary for shopping malls so that they can be purchased.

In addition, the shopping mall server 200 may process the payment for the selected sale product by the purchaser determined to purchase from the list of sale products, and for the paid sale product to be delivered to the buyer, It can process the process necessary for delivery such as notifying the guidance, tracking the location of the product being delivered, and the result so that it can be inquired and manage necessary web pages or online shopping mall services.

The shopping mall server 200, which is a server that operates an online shopping mall service through the communication network 10 and relays general sales, auctions, reverse auctions, bargaining, etc. of goods and services between a seller and a buyer, is connected to a user through the communication network 10. Various sales products or services registered by the seller are registered from the terminals 100-1 to 100 -N, and various registered sales products or services are registered to the user terminals 100-1 to 100 -N through the communication network 10. ) So that the buyer can purchase the necessary merchandise or service.

In addition, the web server 210 of the shopping mall server 200 connects the user terminals 100-1 to 100 -N and the shopping mall server 200 through the communication network 10, and dedicates a predetermined web page or shopping mall. The app performs a function of providing various events or online shopping mall services of the shopping mall server 200. Meanwhile, the web server 210 may perform the same function as the shopping mall server 200.

In addition, the web server 210 of the shopping mall server 200 is connected to each other through the user terminal (100-1 to 100-N) and the communication network 10 to respond to the connection of the user terminal (100-1 to 100-N) Transmits the shopping mall page, and transmits the member authentication means (for example, a module for inputting a member ID and password) to the shopping mall page of the corresponding user terminals 100-1 to 100 -N in response to the online shopping mall service request. In response to receiving the member authentication data from the user terminals 100-1 to 100 -N, the user terminal 100-1 to 100 -N provides an event or an online shopping mall service.

In addition, the seller information DB 220 provided in the shopping mall server 200 may register seller information (eg, seller ID, password, contact information, etc.) registered by a registered seller, product information (eg, sale products). Product name, price, product brand, product characteristics, etc.) or service information, etc., and the information may be read by the shopping mall server 200 or updated with new seller information.

In addition, the buyer information DB 230 provided in the shopping mall server 200 includes buyer information registered by a registered buyer, for example, a buyer member ID, a password, a contact information, a shopping cart information, information on a bidding product, and a successful product. DB, which records / manages information, bargaining product information, product information on payment products, delivery information, purchase decision information, and product information on regular stores, such that the information is read by the shopping mall server 200. Or may be updated with new buyer information.

In addition, the product information DB 240 provided in the shopping mall server 200 is a DB in which information on various goods or services is recorded, and the corresponding information may be read or updated by new shopping product information by the shopping mall server 200. Can be.

In addition, the event information DB 250 provided in the shopping mall server 200 is a DB in which information on various event services is recorded, and all necessary for an event such as start date, end date, or total amount of event winning for each event. Information is stored in a database (DB), and the corresponding information may be read or updated with new sales product information by the shopping mall server 200.

The DBs 220 to 250 described above are, for example, relational database management systems (RDBMS) such as Oracle, Infomix, Sybase, DB2, Gemston, Orion. Object-Oriented Database Management System (OODBMS) such as O2), O2, etc. can be implemented for the purposes of the present invention, and have appropriate fields to achieve its function.

In addition, DB in the present specification may mean a functional structural combination of software and hardware that stores information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate Database Management System (DBMS) for searching, storing, and managing information stored in the database.

In addition, it may be implemented in various ways such as linked-list, tree, and relational database, and includes all data storage media and data structures capable of storing information corresponding to the database.

In particular, the shopping mall server 200 sets various event parameters such as the event entry period, the total number of winning events, the start time and the end time of winning the event, and generates various event services such that a specific prize or a discount coupon is won. Stored in the DB 250, and performs a service to be provided to each user terminal (100-1 to 100-N) through a web server 210.

Here, the event winning start time is preferably set after a predetermined time based on the start of the event entry period, the event winning end time is a specific time preset on the basis of the end of the event entry period It is preferably set to previous.

In addition, the shopping mall server 200 receives the event entry time of each shopping mall member for the generated event service from each user terminal (100-1 to 100-N) to determine whether the event winning start time has elapsed, If the event entry time of each shopping mall member passes the event winning start time, the winning probability is changed according to the size of the event application for the event entry of the corresponding shopping mall member until the end of the winning time of the event. Or performs a function of dropping.

In addition, when the event application time of each shopping mall member does not pass the event winning start time, it is preferable that the shopping mall server 200 drops the event application of the shopping mall member.

In addition, the shopping mall server 200, if there is no remaining amount to win the event in the event entry time of the shopping mall member, it is preferable to process the drop-off for the event entry of the shopping mall member.

Here, the remaining amount of the event winning possible may be made by subtracting the remaining amount of the virtual event winning remaining to remain within a predetermined reference time from the current remaining amount of winning the event.

The reference time may be set to be constant at a specific time interval between the event winning start time and the end time, or at least one specific time may be set irregularly, and the remaining amount of the virtual event winning may be the event winning. Based on the start time, the total amount of winnings may be set to be deducted by a predetermined deduction amount for each predetermined time.

On the other hand, the random lottery method is to extract any one random number within a predetermined random number range randomly win any one of the predetermined winning number, the winning process for the event application of the shopping mall member, the extracted random If the number is not one of the predetermined winning numbers, the winning event may be processed for the event of the shopping mall member.

In this case, the random number range is composed of a random number minimum value to a random number maximum value, the random number minimum value may be set to '0', for example, and the random number maximum value may be set by Equation 1 below.

(Equation 1)

In addition, the shopping mall server 200 checks whether the remaining amount of the event can be won after the event entry time of the shopping mall member has passed the end of the event winning possible time, and if the remaining amount of the event can be won in the shopping mall You can also win by winning a member's event.

Hereinafter, an event winning processing method in an electronic commerce using a communication network according to embodiments of the present invention will be described in detail.

1 and 2, the event winning processing method in an electronic commerce using a communication network according to an embodiment of the present invention, first, the event entry period, the total event winning amount, the event winning through the shopping mall server 200 By setting the possible start time and the end time, the event service is generated to win a specific prize or a discount coupon (S100).

In this case, the event winning start time is preferably set after a predetermined time (for example, about 1 minute to 15 minutes of event start) based on the start of the event entry period, and the event winning end time is It is preferable to set a predetermined time before the end of the event entry period (for example, about 15 minutes to about 1 hour after the end of the event).

Subsequently, receiving the event entry time of each shopping mall member for the event service generated in step S100 from each user terminal 100-1 to 100 -N through the shopping mall server 200, the event winning set in step S100. It is determined whether the possible start time has elapsed (S200).

If, as a result of the determination in step S200, when the event application time of each shopping mall member passes the event winning start time set in the step S100, the event winning possible end time set in the step S100 through the shopping mall server 200 Until the event application of the shopping mall members, the winning or winning process is performed in a random lottery method set to change the odds of winning according to the size of the event application (S300).

Otherwise, as a result of the determination in step S200, when the event application time of each shopping mall member does not pass the event winning start time set in the step S100, the event application of the shopping mall member through the shopping mall server 200. A dropping process is performed (S400).

In addition, in the step S300, if there is no remaining amount of the event to win the event of the shopping mall member through the shopping mall server 200, it may be processed to drop the event entry of the shopping mall member.

The reference time may be set to be constant at a specific time interval between the event winning possible start time and the end time set in the step S100, or at least one specific time may be set irregularly.

The remaining amount of winning the event is preferably set to be deducted by a predetermined amount of deduction every predetermined time from the total amount of winning the event based on the event winning start time.

Here, the random number range is made up of a random number minimum value to a random number maximum value, the random number minimum value may be set to '0', for example, and the random number maximum value may be set by Equation 1 below.

(Equation 1)

If A is large, the probability of winning becomes small, and if A is small, the probability of winning becomes large. This is because, if the maximum value of the random number is large, the probability of winning becomes small, and if the value is small, the winning probability becomes large.

In addition, when the remaining amount of the event can be won, the probability of winning is increased, and the square may be determined by considering the event winning / entry size, or by raising the power to win the event.

Further, in the step S300, after confirming whether the event winning time remaining in the event application time of the corresponding shopping mall member has passed the end of the event winning possible end time remaining through the shopping mall server 200, the remaining amount of the event can win the event If this remains, the event may be treated as a winning prize for the event.

As described above, according to the present invention, random winnings can be processed by only four kinds of basic event information obtained through a single DB query (ie, the total amount of winning the event, the remaining amount of winning the event, the start time and the ending time of winning the event) And most event applicants are dropped before complicated calculation or random number extraction, so traffic is minimized.

In addition, according to the present invention, the event entry traffic can be distributed, simultaneous entry can be prevented by multiple IDs, 0 o'clock or hourly entry can be prevented, as well as illegal application of the event development personnel Transparent and fair events can be handled immediately by blocking.

On the other hand, the event winning processing method in an electronic commerce using a communication network according to an embodiment of the present invention can also be implemented as computer-readable code on a computer-readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored.

For example, the computer-readable recording medium may be a ROM, a RAM, a CD-ROM, a magnetic tape, a hard disk, a floppy disk, a removable storage device, a nonvolatile memory (Flash memory). Optical data storage.

The computer readable recording medium can also be distributed over computer systems connected over a computer network so that the computer readable code is stored and executed in a distributed fashion.

Although an exemplary embodiment of the event winning processing system and method thereof in an electronic commerce using a communication network according to the present invention has been described above, the present invention is not limited thereto, and the claims and the detailed description of the invention and the accompanying drawings. It is possible to carry out various modifications within the scope of this also belongs to the present invention.

Claims

At least one user terminal; And

Including a shopping mall server provided with an online shopping mall service for a purchaser to purchase a product registered by a seller through each user terminal,

The shopping mall server generates an event service to win a specific prize or a discount coupon by setting an event entry period, an event total winning amount, an event winning start time and an end time, and from each user terminal to the generated event service. Receive the event application time of each shopping mall member to determine whether the event winning start time has passed, and if the event entry time of each shopping mall member passes the event winning start time,

Event winning processing system in an electronic commerce using a communication network, characterized in that before the end of the event winning possible time to win or drop in the random lottery method to change the probability of winning according to the size of the event for the event application of the shopping mall member .
According to claim 1,

The shopping mall server, if the event entry time of each shopping mall member has not passed the start time of winning the event, the event winning processing in the e-commerce using a communication network, characterized in that the processing for the event winning of the shopping mall member system.
According to claim 1,

The shopping mall server, the event winning processing system in the e-commerce using a communication network, characterized in that if there is no remaining amount of event winning available in the event entry time of the shopping mall member, the event entry of the shopping mall member.
The method of claim 3, wherein

The event winning amount remaining, the event winning processing in the e-commerce using a communication network, characterized in that made up by subtracting the remaining amount of the virtual event winning remaining to remain within a predetermined reference time from the current remaining amount of winning the event. system.
The method of claim 4, wherein

The reference time is set to be constant at a specific time interval between the event winning start time and the end time, or at least one specific time is set irregularly, the remaining amount of the virtual event winning is the event winning start time The event winning processing system in an electronic commerce using a communication network, characterized in that it is set to be deducted by a predetermined deduction amount for each predetermined time from the total event winning amount based on.
According to claim 1,

The random lottery method, if any one of the predetermined winning number by randomly extracting any one random number within a predetermined random number range, the winning process for the event entry of the shopping mall member,

If the extracted random number is not any one of the predetermined winning number, the event winning processing system in the e-commerce using a communication network, characterized in that the winning processing for the event application of the shopping mall member.
The method of claim 6,

The random number range is composed of a random number minimum value to a random number maximum value, the minimum random number value is set to '0', the maximum random number value is set by the following equation 1 using a communication network Event winning processing system in e-commerce.

(Equation 1)

Maximum random number = A ÷ 1 winning amount ÷ Event winning amount remaining (n)

Here, A is a predetermined number predetermined according to the size of the event application, the daily winning amount is a predetermined amount of winnings per day, and the remaining amount of event winnings is a predetermined basis from the remaining remaining amount of winning events currently It is the number minus the remaining amount of virtual event winnings that must remain within time, and n is a positive integer of 2 or more and 10 or less.
According to claim 1,

The shopping mall server checks whether the remaining amount of the event can be won after the event entry time of the corresponding mall member has passed the end of the event winning possible time, and if the remaining amount of the event can be won, the event of the corresponding shopping mall member Event winning processing system in electronic commerce using a communication network, characterized in that the processing for winning the application.
According to claim 1,

The event winning start time may be set after a predetermined time based on the start of the event entry period, and the event winning end time may be set before a predetermined time which is set on the basis of the end of the event entry period. Event winning processing system in electronic commerce using a communication network characterized in that.
An event winning processing method in an electronic commerce using a system including at least one user terminal connected to a shopping mall server through a communication network,

(a) generating an event service to win a specific prize or a discount coupon by setting an event entry period, an event total winning amount, an event winning start time and an ending time through the shopping mall server;

(b) receiving the event entry time of each shopping mall member for the event service generated in step (a) from each user terminal through the shopping mall server to determine whether the event winning start time set in step (a) has passed; Doing; And

(c) As a result of the determination in step (b), when the event entry time of each shopping mall member passes the event winning start time set in the step (a), the shopping mall server is set in the step (a). Event in the e-commerce using a communication network, comprising the step of processing the winning or winning of a random lottery set to change the probability of winning according to the size of the event for the event entry of the shopping mall member until the end of the event winning possible How to win.
The method of claim 10,

As a result of the determination in the step (b), if the event entry time of each shopping mall member does not pass the event winning start time set in the step (a), the shopping mall server wins the event entry of the shopping mall member. Event winning processing method in an electronic commerce using a communication network, characterized in that it further comprises the step of processing.
The method of claim 10,

In the step (c), if there is no remaining amount of event winning available at the event application time of the shopping mall member through the shopping mall server, in the e-commerce using a communication network, the processing of the event submission of the shopping mall member How to handle event winnings
The method of claim 12,

The event winning amount remaining, the event winning processing in the e-commerce using a communication network, characterized in that made up by subtracting the remaining amount of the virtual event winning remaining to remain within a predetermined reference time from the current remaining amount of winning the event. Way.
The method of claim 13,

The reference time is set to be constant at a specific time interval between the event winning possible start time and the end time set in the step (a), or at least one specific time is set irregularly, the virtual event winning remaining amount is The event winning processing method in an electronic commerce using a communication network, characterized in that the set to be deducted by a predetermined amount of deduction for each predetermined time from the total amount of winning the event based on the event winning possible start time.
The method of claim 10,

The random lottery method, if any one of the predetermined winning number by randomly extracting any one random number within a predetermined random number range, the winning process for the event entry of the shopping mall member,

If the extracted random number is not any one of the predetermined winning number, the event winning processing method in the electronic commerce using a communication network, characterized in that the winning processing for the event application of the shopping mall member.
The method of claim 15,

The random number range is composed of a random number minimum value to a random number maximum value, the minimum random number value is set to '0', the maximum random number value is set by the following equation 1 using a communication network How to handle event winnings in e-commerce.

(Equation 1)

Maximum random number = A ÷ 1 winning amount ÷ Event winning amount remaining (n)

Here, A is a predetermined number predetermined according to the size of the event application, the daily winning amount is a predetermined amount of winnings per day, and the remaining amount of event winnings is a predetermined basis from the remaining remaining amount of winning events currently It is the number minus the remaining amount of virtual event winnings that must remain within time, and n is a positive integer of 2 or more and 10 or less.
The method of claim 10,

In the step (c), after checking whether the remaining amount of the event can be won after the event entry time of the corresponding shopping mall member has passed the end of the event winning possible time through the shopping mall server, the remaining amount of the event available to win the event remains If there is an event winning processing method in the e-commerce using a communication network, characterized in that the processing of winning the event application of the shopping mall members.
The method of claim 10,

The event winning start time may be set after a specific time set based on the start of the event entry period, and the event winning end time may be set before a predetermined time set on the basis of the end of the event entry period. Event winning processing method in an electronic commerce using a communication network characterized in that.
A computer-readable recording medium having recorded thereon a program capable of executing the method of any one of claims 10 to 18.