JP2007066120A - Advertisement distribution system using prize information, its method, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement distribution system using prize information having a high advertisement effect for users, and its method. <P>SOLUTION: The advertisement distribution system using prize information is connected through a communication network 50 with; a user terminal 30 to which advertisement information and game information are outputted; a management server 20 which provides a Web site; and an advertisement distributor terminal 10 which inputs advertisement information and distribution charge information outputted to the user terminal 30 into the management server 20. The management server 20 starts any one processing of advertisement distribution out of game, mail transmission and reception, retrieval processing, and advertisement distribution based on the selection of item information from the user terminal 30, and it is provided with; an advertisement distribution management processing means M15 which outputs a game result to the user terminal 30, and a cash prize management processing means M16 which computes cash prize information and cash dividends information based on conditions set up beforehand after the input of distribution charge information. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an advertisement distribution system and method using prize information. More specifically, the present invention relates to an advertisement distribution system and method with high advertisement effect.

  In recent years, companies have used videos, still images, text-type banners, etc. to increase their opportunities to browse their homepages, and displayed them on websites with high access numbers such as search engines. The method of attracting to the homepage is used. Furthermore, some banner advertisements or the like display a sweepstake provided by a company to obtain a higher attraction effect.

  FIG. 16 is a conceptual diagram of the advertisement distribution system shown in Patent Document 1. The frame described at the tip of the broken line drawn from the user terminal shown in FIG. 16 indicates a website provided from the advertisement distribution server. FIG. 16 shows how the website displayed on the user terminal changes according to the white arrow. The arrow displayed on the website indicates the mouse pointer of the user terminal.

  First, the user terminal communicates with the advertisement distribution server. An advertisement delivery server transmits the information of the website which an advertisement delivery server has to a user terminal with respect to a user terminal, and a user terminal outputs a website. A link guiding means such as a button is displayed on the website (XX site) of the advertisement distribution server, and “***” shown in FIG. 16 corresponds to the link guiding means. Note that the number of displayed link guiding means is not limited.

  The link guiding means includes, for example, a moving image, a still image, a banner advertisement such as text, a button displayed on a website, a check box, a URL (Uniform Resource Locator), a thumbnail (photo image), a video, a set time, There are arbitrary assignment by the user, automatic assignment based on a program (product, premium, text, video, photograph, questionnaire, keyword, game, download, mail transmission / reception, etc.).

  Further, by operating the link guiding means from the user terminal, the website that the user desires to browse is transmitted to the user terminal, and the user terminal receives it. A rectangular frame indicated by a white arrow shown in FIG. 16 and displayed as “*** site” is displayed on the website opened by the advertisement distribution server, and the user is placed on “XX site”. “***” is selected, and as a result, the linked website is displayed.

  Therefore, for example, when the user clicks on a banner advertisement displayed on the website of the advertisement distribution server, the website set by the administrator of the advertisement distribution server is displayed on the user terminal.

  During the transition from the “XX site” to the “** site” described above, Patent Literature 1 discloses an advertisement distribution system that outputs advertisement information. The present invention is an invention that enables advertisement information to be distributed while a user is browsing a website so that the distributed advertisement information can be surely seen by the user.

In the invention disclosed in Patent Document 1, the advertisement distribution apparatus (server) includes a content DB (database) having website information and an advertisement DB having advertisement information, and a URL switching unit based on a set time Switches the database and distributes advertising information. Thereby, advertisement information can be distributed with an image similar to that of a television CM that is broadcast during the broadcast of a television program.
Japanese Patent Laid-Open No. 2002-83212 (Summary and Selection Chart on page 1)

  However, in the invention disclosed in Patent Document 1, for example, even if an advertiser invests a large amount of money, creates an advertisement, and distributes the advertisement information, the advertisement information is put on a website with few users browsing. In the case of distribution, there is a problem that the advertising effect is weak. In fact, it can be said that the advertising effect is higher when the advertising information is output by focusing on the contents that the user is interested in.

  The present invention has been made in view of the above-described problems, and provides an advertisement information link management system and a method thereof that are highly effective for users on the Internet. Furthermore, the present invention provides a system and method for distributing advertisement information not only while a website is being browsed but also while the website is switched.

  In order to solve the above problems, the present invention takes the following means. The computer system described below includes a plurality of computers and a network connecting these computers.

  Sweepstakes refer to products, services, and prizes that have been sought for soliciting things and looking for people and things. Furthermore, the prize providing information indicates providing information such as products or services. Specifically, it includes a product description indicating the content of the product or service, the expiration date, the quantity, and in some cases a photograph.

  The management server refers to a server that can be directly or indirectly managed by the site administrator, and has functions of each processing means and each database distributed in several servers as well as a single server. In the latter case, a set of these servers is called a management server.

  Use of browsing on the link providing site and inquiry of prize offer information includes not only browsing and inquiring but also participation in the prize, purchasing products or services, viewing, for example, marketing participation such as questionnaire responses, etc. .

  The advertisement distributor terminal is a mobile terminal that can be directly or indirectly managed by the advertiser, and is a computer terminal including a mobile phone. Furthermore, advertisers include not only legal entities but also individuals.

  The user terminal is a portable terminal that can be directly or indirectly managed by the user, and is a computer terminal including a cellular phone.

  The link providing server is a server operated by a corporation or an individual partner who concludes a partnership agreement with the administrator of the advertisement distribution system according to the present invention, and the link providing server opens information provided from the management server. A server that displays on a website. Furthermore, the link providing server also includes a search engine site (search engine function), and the search result list is displayed in the order in which the search result list is set based on a predetermined keyword. Furthermore, the link providing server can artificially become an advertisement distributor terminal to provide advertisement information.

  The partner may be a concept including the manager of the advertisement distribution system according to the present invention.

  Furthermore, a terminal can be connected to the link providing server, the link provider can operate the terminal, operate the link providing server, and upload necessary files.

  Link setting is to set link guidance information in advertisement information based on a preset condition. The link guidance information corresponds to the IP address or URL of the linked website.

  Furthermore, the first to fifth conditions set in advance, which will be described later, will be defined in detail.

  The first condition set in advance is a condition selected by the link provider (search keyword, mail magazine distribution type, setting fee, distribution advertisement content, premium genre, fee, type, product, etc.) This is a condition selected by arbitrary setting or automatic selection based on the conditions (search keyword, mail magazine distribution type, site genre, banner position, number of PVC / BCC, setting fee, type) and the like.

  The second condition set in advance is an arbitrary end setting condition of the site provider. The setting link number ends, the set time elapses, the advertisement inventory ends, the page view count (PVC), the click of the banner, The count number (BCC), set fee (usage limit amount, premium purchase amount), or any one or a plurality of conditions in which the number of display times that a search result has been set in advance has elapsed. The banner is an advertising means composed of a still image, a moving image, text (characters), and a combination thereof displayed in a space on the website.

  The preset third condition is the number of times the banner is clicked or the number of times the page is updated, the search result is the match of the search keyword, and the mail magazine is the condition of the mail genre or the number of distributions. For example, the category, genre, CM genre, and optional conditions by the provider (link desired prize, genre, price, desired advertisement CM, search keyword), etc. are conditions arbitrarily set by the premium registrant or CM operator.

  The fourth condition set in advance is a genre of advertisement distribution, and is an arbitrarily set condition of a business operator or a customer. Selection of the genre of advertisement distribution is performed for the business terminal or the user terminal through a cookie provided by the administrator.

  A cookie is a mechanism in which a website provider temporarily writes and stores data on a visitor's computer through a web browser. Cookies can record information about the user, the date and time the site was last visited, the number of visits to the site, and so on. Cookies are used to identify users and are used as elemental technologies for authentication systems and personalization systems that customize services based on the World Wide Web (WWW) for each user.

  The fifth condition set in advance is the condition selected by the link provider (setting fee, distribution advertisement content, advertisement distribution time, number of advertisement distributions, premium genre, product genre, service genre, posted photo content, posted text content) , Questionnaire type, number of questions, question or answer type, question or answer content, mail magazine genre, fee, type, product, search keyword, cache, etc.) and conditions selected by the advertisement distributor (search keyword, mail magazine distribution type) , Site genre, banner position, number of PVC / BCC, setting fee, type, number of advertisement delivery, premium genre, product genre, service genre, posted photo content, posted text content, questionnaire type, number of questions, question or answer type, question Or the answer content) or the like.

  The invention described in claim 1 is a user terminal that outputs advertisement information and game information, a management server that is connected to the user terminal via a communication network and provides a website, and is output to the user terminal. An advertisement distribution system using prize information connected via a communication network to an advertisement distributor terminal that inputs advertisement information and distribution fee information to the management server. The management server receives item information from the user terminal. Based on the selection, any one of the game, mail transmission / reception, search processing, and advertisement distribution is started, and the advertisement distribution management processing means for outputting the game result to the user terminal, and the distribution fee information are set in advance after the input And a prize management processing means for calculating prize information and dividend information based on the conditions.

  As a result, the advertisement information is input / registered in the management server, and the advertisement information is output by a game, a mail transmission / reception, a search process, and an advertisement distribution request from the user terminal. Furthermore, prize information and dividend information are calculated in synchronism with the output of the advertisement information. Therefore, it is possible to realize an advertisement distribution system with a high advertising effect for the advertiser.

  According to the second aspect of the present invention, a user terminal to which advertisement information and game information are output, a link providing server that provides a website output to the user terminal, and link guidance information is input from the link providing server. An advertisement distribution system using prize information in which a management server and an advertisement distributor terminal that inputs advertisement information and distribution fee information output to a user terminal to a management server are connected via a communication network, The management server includes a link setting management processing means for assigning advertisement information to link guidance information based on a first condition set in advance, and a game based on selection of item information from a user terminal simultaneously with or after link setting. , Email transmission / reception, search processing, and advertisement distribution are started, the game result is distributed to the user terminal, and at the same time as the distribution end or Then, link guidance information is transmitted to the user terminal, and after the link ends, the link setting cancellation is notified based on the preset second condition, then the link setting cancellation is notified, and the link is terminated. It is characterized by comprising advertisement distribution management processing means for performing re-update setting and prize management processing means for calculating prize information and dividend information based on preset conditions after the delivery fee information is input.

  Thus, by adding a link providing server to the invention of claim 1, the number of access routes from the user terminal can be increased. The management server can send a game, mail transmission / reception, search processing, and advertisement distribution to the user terminal via the link providing server, and provides a link with the management server under a second preset condition. The link with the server can be terminated. An increase in the number of link providing servers for the administrator of the system leads to an increase in the number of user terminals, and an advertisement distribution system having a high advertising effect for the advertiser can be realized.

  In the invention according to claim 3, the management server allocates one or a plurality of link guidance information input from the link providing server to the management server to the management server based on a preset third condition, and starts registration. And / or further comprising link guidance information registration processing means for performing registration update processing.

  Thereby, link guidance information can be registered and / or updated in the management server. Therefore, it is possible to realize an advertisement distribution system with a high advertising effect for the advertiser.

  The invention described in claim 4 includes advertisement information registration processing means for receiving advertisement information based on preset conditions, starting registration, and / or performing registration update processing.

  Thereby, not only the advertisement information registered in the management server but also the advertisement information can be input from the advertiser to the advertisement distribution system. Therefore, it is possible to realize an advertisement distribution system with a high advertising effect for the advertiser.

  The invention described in claim 5 includes a winner management processing means for determining a winning right after the advertisement distribution process based on a preset condition.

  As a result, the user who has played the game can know whether the game has been won or lost, and can determine whether or not the right to win a prize can be obtained. Alternatively, the user who has selected a form that does not play a game can determine arbitrarily whether the management server can determine the winning result displayed after the end of the advertisement information output, and whether or not the right to win a prize can be obtained. I can judge. Therefore, it is possible to realize an advertisement distribution system with a high advertising effect for the advertiser.

  The management server further includes an advertiser fee management processing means for outputting a link setting fee payment request and / or a management fee payment request to the advertisement distributor terminal. It is characterized by including.

  Accordingly, by adding the advertiser fee management processing means to the invention according to claims 1 to 5, the management server requests the advertisement distributor terminal to pay the link setting fee and / or the management fee. Request payment. Therefore, it is possible to realize an advertisement distribution system with a high advertising effect for the advertiser.

  In the invention according to claim 7, the management server outputs a payment for the usage fee and / or a payment for the management fee to the link providing server, and the prize is paid to the user terminal. It further includes a link provider fee management processing means for outputting a notification of information and / or dividend information.

  Accordingly, by adding the charge management processing means for the link provider to the invention according to claims 1 to 6, the management server requests the link providing server to pay the information fee and / or pays the management fee. It is possible to make a request and notify the user terminal of the usage fee to be paid. Therefore, it is possible to realize an advertisement distribution system with a high advertising effect for the advertiser.

  The invention described in claim 8 is characterized in that the fee management processing means for link providers receives the usage type of the usage fee from the advertisement distributor terminal and / or the user terminal.

  As a result, it is possible to select the payment form of the usage fee desired by the advertiser and also to select the payment form of the prize / dividend received by the user. Therefore, it is possible to realize an advertisement distribution system with a high advertising effect for the advertiser.

  The invention according to claim 9 is characterized in that the usage type is one or a combination of money, service, rights, and merchandise.

  As a result, the usage fee is not limited to money, but a right such as goods, services such as points having a value equivalent to money, access rights to use the system functions of the present invention, and rights to allow downloads. Is possible. Therefore, it is possible to realize an advertisement distribution system with a high advertising effect for the advertiser.

  The invention described in claim 10 is characterized in that the advertisement distribution management processing means includes means for outputting the link guiding means on the link providing site or outputting the link guiding means for the advertisement information.

  As a result, the user can operate the link guiding means such as a banner displayed on the link providing site, and the user can also operate the link guiding means for the advertisement information being distributed. Therefore, it is possible to realize an advertisement distribution system with a high advertising effect for the advertiser.

  The invention described in claim 11 is characterized in that the user terminal is connected to a management server or a link providing server.

  As a result, the user terminal can connect to the management server via the link providing server, or can directly connect to the management server. Therefore, it is possible to realize an advertisement distribution system with a high advertising effect for the advertiser.

  The invention described in claim 12 is characterized in that the advertisement distribution management processing means includes means for selecting and distributing advertisement information for each user terminal.

  Thereby, the advertisement distribution management processing means can select and distribute the advertisement information for each user terminal based on a preset condition. Therefore, it is not necessary to distribute advertisements that the user is not interested in depending on the setting conditions. Therefore, it is possible to realize an advertisement distribution system with a high advertising effect for the advertiser.

  According to a thirteenth aspect of the present invention, the management server links the advertisement information including the link guidance information to the link guidance means based on the selection of the link guidance means displayed on the link providing site, and the selected link guidance means. It includes a means for distributing advertisement information until the website linked to is output.

  As a result, the user selects the link guidance means displayed on the link providing site, links the advertisement information to the link guidance means, and displays the website that has been linked to the link guidance means. Advertisement information can be distributed in between. Therefore, it is possible to realize an advertisement distribution system with a high advertising effect for the advertiser.

  In the invention described in claim 14, the advertisement distribution management processing means selects one or a plurality of advertisement information and link guidance information input from the advertisement distributor terminal for each link guidance means selected from the user terminal. It includes means for delivering to a plurality of user terminals based on a preset fourth condition.

  Thereby, the advertisement information and link guidance information input from the advertisement distributor terminal can be delivered to the user terminal for each link guidance means. Therefore, it is possible to realize an advertisement distribution system with a high advertising effect for the advertiser.

  According to a fifteenth aspect of the present invention, the management server includes means for assigning advertisement information and link guidance information based on a preset fifth condition of the link guidance means.

  Thereby, the advertisement information and link guidance information input from the advertisement distributor terminal can be delivered to the user terminal for each link guidance means. Therefore, it is possible to realize an advertisement distribution system with a high advertising effect for the advertiser.

  The invention described in claim 16 is a user terminal to which advertisement information and game information are output, a management server that is connected to the user terminal via a communication network and provides a website, and is output to the user terminal. An advertisement distribution method using prize information connected via a communication network to an advertisement distributor terminal that inputs advertisement information and distribution fee information to the management server. The management server receives item information from the user terminal. Based on the selection, any one process of game, mail transmission / reception, search process, and advertisement distribution is started, an output step of outputting the game result to the user terminal, and after input of the distribution fee information, based on a preset condition A calculation step of calculating prize information and dividend information.

  As a result, the advertisement information is input / registered in the management server, and the advertisement information is output by a game, a mail transmission / reception, a search process, and an advertisement distribution request from the user terminal. Furthermore, prize information and dividend information are calculated in synchronism with the output of the advertisement information. For this reason, it is possible to realize an advertisement distribution method having a high advertising effect for the advertiser.

  In the invention described in claim 17, the user terminal to which the advertisement information and the game information are output, the link providing server that provides the website output to the user terminal, and the link guidance information is input from the link providing server. An advertisement delivery method using prize information in which a management server and an advertisement distributor terminal that inputs advertisement information and distribution fee information output to a user terminal to the management server are connected via a communication network, The management server includes a link setting step for assigning advertisement information to link guidance information based on preset conditions, and at the same time as link setting or after link setting, based on selection of item information from the user terminal, game, mail transmission / reception, search Any one process of processing and advertisement distribution is started, the game result is output to the user terminal, and the link is output at the same time as or after the output is completed. After sending the link information to the user's terminal, after the link is completed, the link setting cancellation is announced based on preset conditions, then the link setting cancellation is notified and the link is terminated or the link re-update setting is performed A distribution step; and a calculation step of calculating prize information and dividend information based on a preset condition after the distribution fee information is input.

  Thus, by adding a link providing server to the invention of claim 16, the number of access routes from the user terminal can be increased. The management server can send a game, mail transmission / reception, search processing, and advertisement distribution to the user terminal via the link providing server, and provides a link with the management server under a second preset condition. The link with the server can be terminated. An increase in the number of link providing servers for the administrator of the present system leads to an increase in the number of user terminals, and an advertisement distribution method having a high advertising effect for the advertiser can be realized.

  In the invention described in claim 18, the management server allocates one or a plurality of link guidance information input from the link providing server to the management server to the management server based on a preset third condition, and starts registration. And / or further including a step of performing a registration update process.

  Thereby, link guidance information can be registered and / or updated in the management server. For this reason, it is possible to realize an advertisement distribution method having a high advertising effect for the advertiser.

  The invention described in claim 19 includes a registration step in which advertisement information is input based on a preset condition, registration is started, and / or registration update processing is performed.

  Thereby, not only the advertisement information registered in the management server but also the advertisement information can be input from the advertiser to the advertisement distribution system. For this reason, it is possible to realize an advertisement distribution method having a high advertising effect for the advertiser.

  The invention as set forth in claim 20 includes a step of determining a winning right after the advertisement distribution process based on a preset condition.

  As a result, the user who has played the game can know whether the game has been won or lost, and can determine whether or not the right to win a prize can be obtained. Alternatively, the user who has selected a form that does not play a game can determine arbitrarily whether the management server can determine the winning result displayed after the end of the advertisement information output, and whether or not the right to win a prize can be obtained. I can judge. For this reason, it is possible to realize an advertisement distribution method having a high advertising effect for the advertiser.

  The invention according to claim 21 is characterized in that the management server further includes a step of outputting a link setting fee payment request and / or a management fee payment request to the advertisement distributor terminal. .

  Accordingly, by adding the advertiser fee management processing means to the inventions according to claims 16 to 20, the management server requests the advertisement distributor terminal to pay the link setting fee and / or the management fee. Request payment. For this reason, it is possible to realize an advertisement distribution method having a high advertising effect for the advertiser.

  In the invention described in claim 22, the management server outputs a payment for usage fee and / or a payment for management fee to the link providing server, and a prize is paid to the user terminal. The method further includes a step of outputting a notification of information and / or dividend information.

  Accordingly, by adding the link provider fee management processing means to the inventions according to claims 16 to 21, the management server requests the link providing server to pay the information fee and / or pays the management fee. It is possible to make a request and notify the user terminal of the usage fee to be paid. For this reason, it is possible to realize an advertisement distribution method having a high advertising effect for the advertiser.

  The invention described in claim 23 is characterized in that the fee management processing means for the link provider receives the usage type of the usage fee from the advertisement distributor terminal and / or the user terminal.

  As a result, it is possible to select the payment form of the usage fee desired by the advertiser and also to select the payment form of the prize / dividend received by the user. For this reason, it is possible to realize an advertisement distribution method having a high advertising effect for the advertiser.

  The invention according to claim 24 is characterized in that the use type is composed of any one or a combination of money, service, right and product.

  As a result, the usage fee is not limited to money, but a right such as goods, services such as points having a value equivalent to money, access rights to use the system functions of the present invention, and rights to allow downloads. Is possible. For this reason, it is possible to realize an advertisement distribution method having a high advertising effect for the advertiser.

  The invention described in claim 25 is characterized in that the advertisement distribution step includes a step of outputting the link guiding means on the link providing site or outputting the link guiding means to the advertisement information.

  As a result, the user can operate the link guiding means such as a banner displayed on the link providing site, and the user can also operate the link guiding means for the advertisement information being distributed. For this reason, it is possible to realize an advertisement distribution method having a high advertising effect for the advertiser.

  The invention as set forth in claim 26 is characterized in that the user terminal is connected to a management server or a link providing server.

  As a result, the user terminal can connect to the management server via the link providing server, or can directly connect to the management server. For this reason, it is possible to realize an advertisement distribution method having a high advertising effect for the advertiser.

  The invention according to claim 27 is characterized in that the advertisement distribution step includes a step of selecting and distributing the advertisement information for each user terminal.

  Thereby, the advertisement distribution management processing means can select and distribute the advertisement information for each user terminal based on a preset condition. Therefore, it is not necessary to distribute advertisements that the user is not interested in depending on the setting conditions. For this reason, it is possible to realize an advertisement distribution method having a high advertising effect for the advertiser.

  In the invention according to claim 28, the management server links the advertisement information including the link guidance information to the link guidance means based on the selection of the link guidance means displayed on the link providing site, and the selected link guidance means. The method includes the step of distributing advertisement information until the website linked to the URL is output.

  As a result, the user selects the link guidance means displayed on the link providing site, links the advertisement information to the link guidance means, and displays the website that has been linked to the link guidance means. Advertisement information can be distributed in between. For this reason, it is possible to realize an advertisement distribution method having a high advertising effect for the advertiser.

  In the invention according to claim 29, the advertisement distribution management processing means selects one or a plurality of advertisement information and link guidance information input from the advertisement distributor terminal for each link guidance means selected from the user terminal. The method includes a step of delivering to a plurality of user terminals based on a preset fourth condition.

  Thereby, the advertisement information and link guidance information input from the advertisement distributor terminal can be delivered to the user terminal for each link guidance means. For this reason, it is possible to realize an advertisement distribution method having a high advertising effect for the advertiser.

  The invention according to claim 30 is characterized in that the management server includes a step of assigning advertisement information and link guidance information based on a preset fifth condition of the link guidance means.

  Thereby, the advertisement information and link guidance information input from the advertisement distributor terminal can be delivered to the user terminal for each link guidance means. For this reason, it is possible to realize an advertisement distribution method having a high advertising effect for the advertiser.

  The invention according to claim 31 accepts an electrical signal from a user terminal, causes a category detail part to be displayed on the user terminal, and causes advertisement information to be distributed to the user terminal based on the electrical signal to the category detail part. It is characterized by.

  As a result, it can be incorporated into a web browser, which is software for browsing a website as a program, or a mailer, which is software for subscribing / transmitting electronic mail. Therefore, the user can use the present system without accessing the management server or the link providing server by incorporating the category detail program into the software. Therefore, it is possible to realize an advertisement distribution program having a high advertising effect for the advertiser.

  The advertisement distribution system or method using the prize information of the present invention has the following effects. First, a user who uses the system browses advertisements and plays a game, and the prize money provided to the management server from the advertiser and / or a prize money such as a dividend is obtained without using the system. Obtainable. Furthermore, not only money but also an embodiment that can be exchanged for a prize provided by an advertiser as a point system has a wide range of applications.

  On the other hand, the advertiser can use the information that the user is interested in from the management server, and can distribute the user information more narrowly than distributing / outputting the advertisement information to the user terminal at random. Therefore, useless advertising costs can be reduced and advertisements with high advertising effectiveness can be distributed.

  Furthermore, by linking this system with the link providing server through a partnership, the user terminal can access the system by communicating with the link providing server in addition to the system, thereby increasing the number of access routes. .

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

(First embodiment)
First, a first embodiment will be described with reference to FIGS. FIG. 1 is a system configuration diagram of the first embodiment, and an outline of a system configuration example will be described based on the system configuration diagram.

  The advertisement distribution system using prize information includes a user terminal 30 to which advertisement information and game information are output, a management server 20 that is connected to the user terminal 30 via a communication network 50, and provides a website. This is an advertisement distribution system using prize information in which an advertisement distributor terminal 10 that inputs advertisement information and distribution fee information output to the distributor terminal 30 to the management server 20 is connected via a communication network 50. The advertisement information can be provided not only by the advertisement distributor terminal 10 but also by the management server 20.

The management server 20 here
(1) customer information management processing means M10 for registering customer information such as address, name, telephone number, and e-mail address;
(2) Company information management processing means M11 for registering company information such as location, company name, telephone number, FAX number, and e-mail address;
(3) advertisement information registration processing means M13 for receiving and registering advertisement information from the advertisement distributor terminal 10,
(4) After the advertisement information is registered, the advertisement distribution management processing means M15 for outputting / distributing the advertisement information to the user terminal 30 based on preset conditions;
(5) a prize management processing means M16 for calculating a prize amount allocated to the user terminal 30 based on a preset condition after distribution of the advertisement information;
(6) After calculating the prize amount, based on a preset condition, a winner management processing means M17 for selecting a user who acquires the prize money,
(7) After selection of the winner, for the advertisement distributor terminal 10, the link setting fee to the management server 20 and / or management to the management server 20 according to the use result of the advertisement information distributed to the user terminal 30 An advertiser fee management processing means M19 for outputting a charge payment request;
There are databases D10, D11, D13, D15, D16, D17, D19 corresponding to the respective means M10, M11, M13, M15, M16, M17, M19. Here, the databases D10, D11, D13, D15, D16, D17, and D19 are shown separately from the respective means M10, M11, M13, M15, M16, M17, and M19 for convenience. It can also be an element.

  Next, the above-mentioned means and the structure of the database will be sequentially described together with the operation thereof. Note that each means described later is realized by a processing device such as a CPU or a program executed therein and a storage device such as a hard disk in the hardware configuration of the management server 20.

  FIG. 2 is a block diagram showing the configuration of the customer information management processing means M10 and its database D10, the company information management processing means M11 and its database D11, the advertisement information registration processing means M12 and its database D13 in the management server 20.

  First, a user who intends to use this system inputs customer information such as an address, name, telephone number, e-mail address, user code, and password from the user terminal 30. The customer information management processing means m1000 accepts customer information input I1001 from the user terminal and stores it in the customer information management information storage unit d1000. As a result, customer information is registered in the management server 20.

  Next, an advertiser who intends to use this system inputs company information such as a location, a company name, a telephone number, a FAX number, an e-mail address, a user code, and a password from the advertisement distributor terminal 10. The company information management processing unit m1100 receives the company information input I1003 from the advertisement distributor terminal 10 and stores it in the company information management information storage unit d1100. As a result, the company information is registered in the management server 20.

  Further, the advertiser inputs advertisement information to be advertised into the advertisement distributor terminal 10. As an example, the advertisement information here includes a questionnaire, job information, and the like. The advertisement reception management processing unit m1301 receives the advertisement information (re) input I1005 from the advertisement distributor terminal 10 and stores it in the advertisement reception management information storage unit d1301. Thereby, advertisement information is registered in the management server 20. This advertisement information is judged by the advertisement examination management processing unit m1303 with reference to examination data registered in advance in the advertisement examination management information storage unit d1303 to determine whether it is suitable for registration.

  When the advertisement information input from the advertisement distributor terminal 10 is not appropriate, the advertisement examination management processing unit m1303 transmits an advertisement information registration impossible output O1001 to the advertisement distributor terminal 10 to which the advertisement information has been input. On the other hand, when the advertisement information input from the advertisement distributor terminal 10 is appropriate, the advertisement registration management processing unit m1305 stores registration data of the advertisement information in the advertisement registration management information storage unit d1305.

  The advertisement inventory management processing unit m1307 stores the inventory status of advertisement information in the advertisement inventory management information storage unit d1307, and manages the remaining number. The advertisement use time limit management processing unit m1309 stores the advertisement use time limit in the advertisement use time limit management information storage unit d1309 and manages it.

  The advertisement continuous link instruction management processing unit m1311 refers to the status of the inventory of the advertisement and the expiration date, and transmits an advertisement continuous link instruction output O1003 to the advertisement distributor terminal 10 and also stores it in the advertisement continuous link instruction management information storage unit d1311. Remember. The advertisement continuous link instruction means that the advertisement is continuously (continuously) sent to the management server 20 by the advertiser when the advertisement inventory is expired or the usage period of the advertisement information input from the advertisement distributor terminal 10 expires. Is an instruction to determine whether or not to post.

  The advertisement distribution instruction management processing unit m1313 receives the advertisement information registration processing completion signal from the advertisement registration management processing unit m1305, stores the advertisement distribution setting instruction signal in the advertisement distribution instruction management information storage unit 1313, and transmits this signal to the advertisement Output to the distribution management processing means M15.

  FIG. 3 is a block diagram showing the configuration of the advertisement distribution management processing means M15 and its database D15.

  Upon receiving the advertisement distribution setting instruction signal from the advertisement distribution instruction management processing unit m1313 to the advertisement distribution management processing means M15, the advertisement distribution instruction reception management processing unit m1501 stores the advertisement distribution instruction reception management information storage unit d1501. The link permission management processing unit m1403 permits the link from the advertisement distributor terminal 10 after the link is set, and stores this in the link permission management information storage unit d1503. Along with this, a link service is started. The advertisement delivery time management processing unit m1505 sets, calculates, and accumulates the advertisement delivery time, and stores this in the advertisement delivery time management information storage unit d1505.

  The advertisement management processing unit m1507 refers to the advertisement management information storage unit d1507 and distributes the advertisement information to the user terminal 30 as the advertisement information output O1009. The browsing management processing unit m1509 receives the browsing information of the link providing site from the user terminal 30, and stores this in the browsing management information storage unit d1509. The advertisement management processing unit m1507 summarizes other processes related to advertisement distribution.

  The order management processing unit m1511 stores the order received from the user terminal 30 in the order management information storage unit d1511, and transmits a product delivery output O1011 for instructing product delivery. When the order received from the user terminal 30 corresponds to an inquiry about a service such as a real estate advertisement or a job advertisement, the order management processing unit m1511 transmits an answer such as property information and an interview date as a product sending output O1011. Upon receiving the request for the viewing service, the viewing management processing unit m1513 transmits a viewing output instruction output O1013, and stores this situation in the viewing management information storage unit d1513. In addition, regarding order information and viewing information that cannot be grasped by the management server 20, such information can be acquired by communicating with the link providing server 140 that manages the link providing site.

  The marketing management processing unit m1515 performs a marketing participation survey such as a questionnaire for the user terminal 30 in cooperation with the marketing management information storage unit d1515, and sends the result as a marketing count result output O1015. The prize game management processing unit m1517 cooperates with the prize game management information storage unit d1517 for prizes when the system provides prize games. The prize management processing unit m1519 comprehensively manages the management process of the prizes registered by the prize providing information registration processing unit M11, outputs a prize sending instruction output O1017, and stores this situation in the prize management information storage part d1519. Note that marketing information and premium information that cannot be grasped by the management server 20 can be acquired by communicating with the link providing server 140.

  The link stop condition management processing unit m1525, together with the link stop condition management information storage unit d1525, comprehensively manages advertisement distribution stop conditions that are preset conditions. In this embodiment, the elapse of the set time that is a part of the preset condition is the advertisement delivery time management processing unit m1505, and the end of the advertisement inventory is the advertisement inventory management processing unit m1307 and the advertisement inventory management information. This is performed in the storage unit d1307. The advertisement stop condition is periodically checked as will be described later based on FIG.

  FIG. 4 is a block diagram showing the configuration of the prize management processing means M16 and its database D16, and the winner management processing means M17 and its database D17.

  The prize information reception management processing unit m1601 divides the distribution fee information based on preset conditions (for example, several percent of the advertisement distribution fee) among the predetermined advertisement distribution fee information input together with the advertisement information. Then, a part of the divided distribution fee information is recorded as prize information and / or dividend information, and stored in the prize information reception management information storage unit d1601. Similarly, when prize information is input by an administrator or an advertiser, it is stored in the prize information reception management information storage unit d1601. As a result, the prize money and / or dividend paid to the user is stored in the management server 20. In addition to this, the input of prize money information may be a method in which a plurality of advertisers are allocated evenly, or a fixed share of money may be imposed on the advertisers under predetermined conditions. Further, when the advertisement distribution fee information is not provided from the advertiser, a part of the sales based on the advertisement information output generated after using the system can be provided as the prize information.

  When a plurality of advertisers want to output advertisement information in the same category, the prize information integration management processing unit m1603 integrates the prize information calculated by the processing performed by the prize information reception management processing unit m1601, and the prize information integration management. The information is stored in the information storage unit d1603. If no winner is selected by the winner selection management processing unit m1703, which will be described later, the prize information is carried over, and the prize information is stored again in the prize information integration management information storage unit d1603, or Temporarily confiscated by the manager, and the manager again stores the prize information in the prize information integration management information storage unit d1603. Here, “confiscation” means that the prize information belongs to an administrator. As a result, the total prize amount information and dividend information registered in the same category in the management server 20 increase. That is, a prize is provided by a plurality of advertisers.

  The prize information calculation management processing unit m1605 calculates dividend information by a method such as dividing the prize total information stored in the prize information integration management information storage part d1603 by the number of people who have won the prize game, and the prize information calculation management. The information is stored in the information storage unit d1605.

  The prize information allocation management processing unit m1607 allocates the payout amount information stored in the prize information calculation management information storage unit d1605 to the winning user terminal 30 and stores it in the prize information allocation management information storage unit d1607. As a result, the payout amount allocated to the winning user is stored in the management server 20.

  The winner selection instruction management processing unit m1609 outputs a winner selection signal to the winner management processing means M17 in synchronization with being stored in the prize information allocation management information storage unit d1607, and the information is used as a winner selection instruction. The information is stored in the management information storage unit d1609.

  The winner selection instruction reception management processing unit m1701 receives the winner selection signal from the winner selection instruction management processing unit m1609 and stores it in the winner selection instruction reception management information storage unit d1701. The winner selection management processing unit m1703 determines a winner based on a preset condition and stores it in the winner selection management information storage unit d1703 as winner information. The conditions here apply to obtaining the right to win a prize through a prize game.

  The winner accumulation management processing unit m1705 accumulates the winner information determined by the winner selection management processing unit m1703, and stores it in the winner accumulation management information storage unit d1705. The winner information management processing unit m1707 outputs a winner information output O1007 to each user terminal 30 that has become a winner based on a plurality of winner information stored in the winner cumulative management information storage unit d1705. This is stored in the winner information management information storage unit d1707. Thereby, each user who uses this system can determine whether or not the right to win a prize has been won.

  The fee settlement instruction management processing unit m1709 outputs an advertiser fee settlement instruction signal to the advertiser fee management processing means M19 in synchronization with storing the winner information output in the winner information management information storage unit d1707. This is stored in the fee settlement instruction management information storage unit d1709. In addition, it is also possible to give to the user as a point system instead of the right to obtain a prize, and the user can exchange it for a prize or the like according to the received points.

  FIG. 5 is a block diagram showing the configuration of the advertiser fee management processing means M19 and its database D19.

  The fee adjustment instruction reception management processing unit m1901 receives the advertiser fee adjustment instruction signal from the fee adjustment instruction management processing unit m1709, and stores it in the fee adjustment instruction reception management information storage unit d1901. Each usage fee is paid by each of the following management processing units in accordance with the nature of the usage fee.

  The advertising sales price is processed by the advertising sales price integration management processing unit m1903 and stored in the advertising sales price integration management information storage unit d1903. The order sales price is processed by the order sales price accumulation management processing unit m1905 and stored in the order sales price accumulation management information storage unit d1905. The browsing sales price is processed by the browsing sales price integration management processing unit m1907 and stored in the browsing sales price integration management information storage unit d1907. The marketing usage fee is processed by the marketing usage fee integration management processing unit m1909 and stored in the marketing usage fee integration management information storage unit d1909.

  The sales of each advertiser site are processed by the advertiser-specific site sales total management processing unit m1911 and stored in the advertiser-specific site sales total management information storage unit d1911. The link setting fee of each advertiser is calculated by the link setting fee calculation management processing unit m1913 from the corresponding processing unit and information storage unit, and stored in the link setting fee calculation management information storage unit d1913.

  The link setting fee billing management processing unit m1915 sends a link setting fee billing output O1023 to the corresponding advertisement distributor terminal 10. This is stored in the link setting fee billing management information storage unit d1915. Thereby, when the advertisement distributor ends the link or for each set period, the management server 20 requests the advertisement distributor terminal 10 to pay the link setting fee according to the service use result from the user terminal 30. I do.

  Specifically, when a user clicks on a link guiding means (such as a banner advertisement) posted on a link providing site, the link is updated to a website. As the website page view count and banner click count increase, the use results increase. When there is a payment from the advertisement distributor terminal 10, the link setting fee payment management processing unit m1917 contrasts with the storage in the link setting fee request management information storage unit d1915, and the result is obtained as the link setting fee payment management information storage unit. d1917. Note that the above-described payment request and payment confirmation can also be performed by a settlement means such as a credit card settlement or an electronic money settlement.

  Next, the transition of the website when the user uses this system in the present embodiment will be described in detail with reference to FIGS.

  FIG. 6 is an initial screen of a website that the management server 20 provides to the user terminal 30. The website shown in FIG. 6 includes a banner advertisement unit 60, a text input unit 62, a search start unit 64, and a category display unit 70. The category display unit 70 shown in FIG. 6 includes three category display units 70 “buy”, “enjoy”, and “live”, but the number of category display units is not limited. It can be arbitrarily determined by an administrator who manages the management server 20.

  Each category display unit 70 includes one or more category detail units 80. In the category detail section 80, various information described later with reference to FIG. Further, the number of category detail units 80 is not limited, and can be arbitrarily determined by an administrator who manages the management server 20.

  The banner advertisement part 60 is a banner advertisement part provided not only to the advertisement distributor who uses this system but also to a third general person, that is, a third person who does not use this system. In addition, the arrow shown in FIG. 6 has shown the mouse pointer. The text input unit 62 is a text box for inputting a keyword of information requested by the user.

  When the user uses this system, the customer information described above is input, and the website shown in FIG. The user operates the user terminal 30 to position the mouse pointer on each category detail section 80. It can be seen that the category detail part 80 displayed with the mouse pointer is inverted and pointed with the mouse pointer. Alternatively, the user inputs a keyword of information requested by the user from the user terminal 30 to the text input unit 62. After the input, the mouse pointer is positioned from the user terminal 30 to the search start unit 64, and when clicked, a transition is made to the advertisement output screen.

  Next, each category detail unit 80 will be described in detail with reference to FIG.

  FIG. 7 is a diagram specifically showing each category detail unit 80 shown in FIG. The category detail section 80 shown in FIG. 7 includes a category detail display section 81 for displaying the details of each category, a prize display section 82 for displaying the accumulated prize amount, and a right holder for displaying the number of right holders for winning a prize. The display unit 83 includes a dividend display unit 84 that displays a dividend amount to be distributed to the right holder. In FIG. 7, “shopping” is displayed in the category detail display portion 81.

  The category detail unit 80 shown in FIG. 7 is a diagram showing the category detail unit 80 displayed as “buy” in the category display unit 70 shown in FIG. 6. In addition to “shopping”, the category detail display unit 81 is considered by the administrator to be related to “buy” displayed on the category display unit 70 such as “auction”, “travel”, “business trip”, etc. Can be displayed. Furthermore, if the display content displayed on the category display unit 70 is “live”, the category detail unit 80 can display content closely related to life such as “real estate” and “health”.

  On the prize display section 82, the prize information stored in the prize information integration management information storage section d1603 of the above-described prize management processing means M16 is displayed. In the right holder display section 83, the winner information stored in the winner integrated management information storage section d1705 of the above-described winner management processing means M17 is displayed. In the dividend display section 84, the dividend information stored in the prize information calculation management information storage section d1605 of the above-described prize management processing means M16 is displayed. Based on the contents described with reference to FIGS. 6 and 7, information requested by the user can be selected, and a website that can be easily used by the user can be provided.

  Next, the website after the user outputs an instruction signal to each category detail unit 80 (hereinafter referred to as “click”) will be described with reference to FIG.

  FIG. 8 shows a website where the user selects whether or not to cause the user terminal 30 to output an advertisement display. In addition, the same code | symbol is attached | subjected to the structure similar to each part of the website shown by FIG. 6, and the description is abbreviate | omitted. The website shown in FIG. 8 includes a banner advertisement unit 60, a selection unit 90, and a registration unit 100. Further, the selection unit 90 includes a main selection unit 91 and a sub selection unit 92.

  The main selection unit 91 can display items that the administrator considers as being related to “shopping” in the category detail display unit 81. In FIG. 8, for example, “computer” and “book / comic” are shown, but this display is not limited to these, for example, “music / CD”, “food / drink”, etc. An administrator can be selected. A check box is shown in front of each item.

  The sub-selection unit 92 further displays one or more items related to the main selection unit 91. For example, if the display of the main selection unit 91 is “computer”, the sub selection unit 92 displays “desktop” or “printer”, and if the display of the main selection unit 91 is “book / comic”, the sub selection unit 92. "Magazine" and "Manga" are displayed. A check box is shown in front of each item.

  The user clicks the check box of the website shown in FIG. 8 displayed on the user terminal 30, and selects a category of advertisement information that the user may display on the user terminal 30. When the check box of the main selection unit 91 is selected, a check is added to all items in the check box of the sub selection unit 92, and the check box is selected.

  After the user selects with the check box, when the user clicks on the registration unit 100 shown in FIG.

  FIG. 9 is a diagram illustrating an embodiment of a website having an advertisement output screen. In addition, the same code | symbol is attached | subjected to the structure similar to each part of the website shown by FIG. 6, and the description is abbreviate | omitted.

  The website shown in FIG. 9 includes a banner advertisement unit 60, a game unit 110, an advertisement output unit 120, and a related site display unit 130. Furthermore, the game unit 110 includes a number selection unit 111 and a game start unit 112.

  The advertisement output unit 120 includes the item selected from the user terminal 30 in FIG. 8 described above among the plurality of advertisement information stored in the advertisement registration management information storage unit d1305 of the advertisement information registration processing unit M13 described above, or the above-described items. In FIG. 6, the advertisement information related to the keyword input from the user terminal 30 to the text input unit 62 is output. That is, the advertisement information related to the item that has not been selected is not distributed to the user terminal 30.

  In the game unit 110, the user can click the upward triangle or the downward triangle of the number selection unit 111 to set an arbitrary three-digit numerical value. If the arbitrary three-digit numerical information matches the numerical information registered in the management server 20, the winning is determined, and if the numerical information does not match, the winning is determined. This winning / losing is determined by clicking the game start unit 112 from the user terminal 30. The game unit 110 may be a game unit 110 that can be accessed only from a designated user terminal 30. That is, the game unit 110 can be accessed only from the user terminal 30 that has acquired the right based on the result of using the game. As a result, the user terminal 30 that has received the winning result once can participate in the game with the access right. For example, if the game with the access right is a game with a high winning probability, a higher attracting effect can be obtained from the user terminal 30.

  The related site display unit 130 displays link guidance means such as a banner advertisement and URL of a website related to the item selected from the user terminal 30 in FIG. This display may be displayed at the same time as switching to the website shown in FIG. 8, or may be displayed by clicking the game start unit 112, or may be displayed during or after the advertisement information is output.

  Further, screen transition of the advertisement output unit will be described in detail with reference to FIG.

  FIG. 10 is a diagram schematically illustrating screen transition of the advertisement output unit. In the rectangular frame shown in FIG. 10, the frame on which the symbol is displayed is an advertisement output unit that is delivering an advertisement, and the rectangular frame that is pointed by two arrows is an advertisement output unit that is after the end of advertisement delivery. is there. The rectangular frame displayed as “winning” indicates a case where the numerical information arbitrarily selected in the game unit 110 described above matches the numerical information registered in the management server 20. The rectangular frame thus displayed indicates a case where the numerical information arbitrarily selected in the game unit 110 described above does not match the numerical information registered in the management server 20. In addition, the rectangular frame displayed as “* to site” is a link guidance unit that makes a transition to the advertiser's website of the distributed advertisement information.

  The user browses the advertisement information distributed from the management server 20 from the user terminal 30, and obtains winning information or winning information after browsing. When the winning information is obtained, it is stored in the winner information management information storage unit d1707 of the winner management processing means M17 together with the information of the winning user. As a result, the user can obtain the right to obtain the prize shown in FIG.

(Second Embodiment)
Next, a second embodiment will be described with reference to FIGS. FIG. 11 is a system configuration diagram of the second embodiment. Based on this, an outline of a system configuration example will be described. In addition, the same code | symbol is attached | subjected to the structure similar to each processing means in 1st Embodiment, and the description is abbreviate | omitted. Therefore, in the second embodiment, the added link providing site information registration processing means M12, link setting management processing means M14, and link provider charge management processing means M18 will be described in detail.

  The advertisement distribution system using the prize information of the second embodiment includes a user terminal 30 that outputs advertisement information and game information, a link providing server 140 that provides a website that is output to the user terminal 30, and a link. The management server 20 to which link guidance information is input from the providing server 140 and the advertisement distributor terminal 10 to which the advertisement information and distribution fee information output to the user terminal 30 are input to the management server 20 are connected via the communication network 50. This is an advertisement distribution system using connected prize information. The advertisement information can be provided not only by the advertisement distributor terminal 10 but also by the management server 20.

The management server 20 here
(1) customer information management processing means M10 for registering customer information such as address, name, telephone number, and e-mail address;
(2) Company information management processing means M11 for registering company information such as location, company name, telephone number, FAX number, and e-mail address;
(3) link providing site information processing means M12 for receiving and registering link providing site information from the link providing server 140;
(4) Advertisement information registration processing means M13 for receiving and registering advertisement information from the advertisement distributor terminal 10,
(5) link setting management processing means M14 for setting the link between the input advertisement information and the input link providing site information;
(6) After the advertisement information is registered, the advertisement information is output / distributed to the user terminal 30 based on a preset condition, and the link guidance information is transmitted to the user terminal 30 at the same time or after the end of the distribution, After the link ends, after notifying the link setting cancellation based on a preset condition, the link distribution cancellation is notified, the link is terminated, or the link renewal setting processing unit M15 performs the link re-update setting,
(7) After distribution of the advertisement information, a prize management processing means M16 for calculating a prize amount allocated to the user terminal 30 based on a preset condition;
(8) After calculating the prize amount, a winner management processing means M17 for selecting a user who can receive the prize based on a preset condition;
(9) The payment request for the usage fee and / or the payment request for the management fee is output to the link providing server 140, and the prize information and / or dividend information to be paid to the user terminal 30 is output. A link provider charge management processing means M18 for outputting a notification;
(10) After the winner is selected, the link setting fee to the management server 20 and / or management to the management server 20 according to the use result of the advertisement information distributed to the user terminal 30 for the advertisement distributor terminal 10 An advertiser fee management processing means M19 for outputting a charge payment request;
There are databases D10, D11, D12, D13, D14, D15, D16, D17, D18, D19 corresponding to the respective means M10, M11, M12, M13, M14, M15, M16, M17, M18, M19. . Here, the databases D10, D11, D12, D13, D14, D15, D16, D17, D18, D19 are respectively means M10, M11, M12, M13, M14, M15, M16, M17, M18, M19, Although shown separately for the sake of convenience, it may be an element in the means.

  First, the link providing site information registration processing means M12 added in the second embodiment will be described.

  FIG. 12 is a block diagram showing the configuration of the link providing site information registration processing means M12 and its database D12. The site information reception management processing unit m1201 receives the link provision site information (re) input I1003 from the link provision server 140 and stores it in the site information reception management information storage unit d1201. As a result, the link providing site information and the link guidance information to be displayed on the link providing site (such as the URL of the linked website) are registered in the management server 20. The link providing site information is judged by the site information examination management processing unit m1203 by referring to examination data registered in advance in the site information examination management information storage unit d1203 to determine whether it is suitable for registration.

  When the link providing site information input from the link providing server 140 is not appropriate, the site information examination management processing unit m1203 transmits a link providing site information unregistration output O1005 to the link providing server 140 that provides the link providing site information. On the other hand, when the link providing site information input from the link providing server 140 is appropriate, the site information registration management processing unit m1205 stores the link providing site information in the site information registration management information storage unit d1205.

  The site information use time limit management processing unit m1207 stores the use time limit of the link providing site information in the site information use time limit management information storage unit d1207 and manages it. The site information continuous provision instruction management processing unit m1209 sends a link provision site information continuous provision instruction output O1006 to the link provision server 140 with reference to the status of the expiration date, and also sends it to the site information continuous provision instruction management information storage unit d1209. Remember. Note that the link providing site information continuous providing instruction means that the link providing server 140 continues (continuously) the link providing site to the management server 20 when the use period of the link providing site information provided from the link providing server 140 has expired. This is an instruction for determining whether to post information.

  The site information registration link instruction management processing unit m1211 receives the site information registration processing completion signal from the site information registration management processing unit m1205, stores the link setting instruction signal in the site information registration link instruction management information storage unit d1211, and This signal is output to the link setting management processing means M14.

  Next, the link setting management processing means M14 added in the second embodiment will be described.

  FIG. 13 is a block diagram showing the configuration of the link setting management processing means M14 and its database D14. The advertisement distribution instruction reception management processing unit m1401 receives the link setting instruction signal from the advertisement distribution instruction management processing unit m1313 and stores it in the advertisement distribution instruction reception management information storage unit d1401. The link provision site information reception management processing unit m1403 receives the link setting instruction signal from the site information registration link instruction management processing unit m1211 and stores it in the link provision site information reception management information storage unit d1403.

  The advertisement information integration management processing unit m1405 integrates a plurality of pieces of advertisement information registered in the management server 20 from the advertisement distributor terminal 10 and stores them in the advertisement information integration management information storage unit d1405. The site information integration management processing unit m1411 assigns a code to the link provision site information registered in the management server 20 from the link provision server 140, integrates based on a preset third condition, and a site information integration management information storage unit d1411. The conditions here are the number of times the banner has been clicked and the number of times the page has been updated.

  The link setting destination search management processing unit m1417 searches the registered link providing site information based on the preset conditions based on the registered advertisement information, and extracts the information. The conditions here are conditions under which advertisement information is allocated to link providing site information.

  The link setting management processing unit m1419 assigns the extracted link providing site information to the advertisement information and sets the link. The link setting storage is stored in the link setting management information storage unit d1419. As a result, the display position information (space in which the banner is displayed) on the website established by the link providing server 140 is set as a link to the advertisement information provided by the advertisement distributor.

  When receiving the link setting release instruction signal, the link setting release instruction reception management processing unit m1421 stores it in the link setting release instruction reception management information storage unit d1421, and the link setting release management processing unit m1423 is identified. The link is released, and this situation is stored in the link setting release management information storage unit d1423. After the link is set by the link setting management processing unit m1419, the link instruction management processing unit m1425 sends a link instruction signal to the next advertisement distribution management processing means M15. Here, the link setting in the link setting management processing means M14 may be in a standby state to notify the advertisement distribution management processing means M15 and wait for a link instruction from the advertisement distribution management processing means M15.

  Finally, the link provider fee management processing means M18 added in the second embodiment will be described.

  FIG. 14 is a diagram showing the configuration of the link provider fee management processing means M18 and its database D18. The fee adjustment instruction reception management processing unit m1801 receives the fee adjustment instruction signal for the link provider from the fee adjustment instruction management processing unit m1709, and stores it in the fee adjustment instruction reception management information storage unit d1801. Each usage fee is paid by each of the following management processing units in accordance with the nature of the usage fee.

  The sales of each link providing server 140 are processed by the site sales total management processing unit m1811 and stored in the site sales total management information storage unit d1811. The usage fee of each link providing server 140 is calculated by the usage fee calculation management processing unit m1815 from the corresponding processing unit and information storage unit, and stored in the usage fee calculation management information storage unit d1815.

  The usage fee billing management processing unit m1816 sends a usage fee billing output O1025 to the corresponding link providing server 140. This is stored in the usage fee billing management information storage unit d1816. Accordingly, when the advertiser terminates the link or for each set period, the management server 20 requests the link providing server 140 to pay a usage fee according to the service use result from the user terminal 30. When there is a payment from the link providing server 140, the usage fee payment management processing unit m1817 compares the storage with the usage fee request management information storage unit d1816 and stores the result in the usage fee payment management information storage unit d1817. . In this means, the payment request and payment confirmation can also be made by a payment means such as credit card payment or electronic money payment.

  Furthermore, the link setting fee paid from the management server 20 to the user terminal 30 is not limited to money, but is paid for a service having a value equivalent to that, for example, using other functions of the system of the present invention, Service points for exchange, access rights to use a special website established by the system of the present invention, permission rights to download software provided by the system of the present invention through a telecommunication line, etc. Also good.

  Next, the relinking function to the link providing site in the advertisement continuous link instruction management processing unit m1311 and the continuous link management processing unit m1527 will be described based on the flowchart showing the relinking procedure to the link providing site in FIG.

  Based on the intermittent signal output from the advertisement distribution time management processing unit m1505, a link permission confirmation instruction signal is issued in step S1. In step S2, it is determined whether or not the final advertisement use time limit has expired. If NO (no), it is determined in the next step S4 whether the page view set count (set PV) or banner click set count (set BC) has been exceeded. If NO (no), in the next step S5, it is determined whether or not the advertising inventory has ended. If NO (no), it is determined in the next step S6 whether the set time has expired. If NO (no), the process proceeds to the next step S7. If YES (end / exceed) in any of the steps up to here, a continuous link condition confirmation instruction signal is output in step S10, and whether or not the advertisement registration for continuous link is completed in step S11. judge. If NO (no), a link stop instruction is issued in step S12. If YES (registration complete), the process returns to step S1.

  In step S7, it is determined whether or not there is 24 hours until the set time ends. If NO (no), it is determined in the next step S8 whether the set PV or the set BC exceeds 80%. If NO (no), in the next step S9, it is determined whether or not the remaining advertising inventory is one. If NO (no), the process returns to step S1.

  If the determination in any of steps S7, S8, and S9 is YES, a continuous link confirmation instruction signal is sent to the linked advertisement distributor terminal 10 in step S13. Moreover, even if determination of any of step S7, S8, S9 is YES, it returns to step S11. As a result, unless the linked advertisement distributor performs continuous link prize registration, the determination in step S11 is NO in any case, and a link stop instruction is issued in step S11.

(Other embodiments)
In the first embodiment and the second embodiment described above, the game unit 110 used from the user terminal 30 determines winning / losing by matching three pieces of numerical information with numerical information registered in the management server. For example, without providing the game section 110 on the website, a method of outputting the winning / losing result after transition from the selection screen to the advertisement output screen, winning / It is also possible to take a method of outputting the result of the loss. In this case, a program for determining winning / losing may be stored in advance in the prize game management information storage unit d1517. Furthermore, the winning / losing result may be output using an online game or the like provided by an administrator or a third party, but is not limited thereto.

  In addition, regarding the embodiment for notifying the determination of the winner, in the first embodiment and the second embodiment described above, the advertisement output unit 120 is displayed on the user terminal 30 to notify the user. You may make it display and notify. Furthermore, the category detail unit 80 can be incorporated into a web browser, which is software for browsing a website as a program, a mailer, which is software for subscribing to and sending / receiving e-mail. Therefore, the user can use the system without accessing the management server 140 or the link providing server 140 by incorporating the program of the category detail unit 80 into the software.

  Further, when the advertisement information is distributed after the transmission of the mail, the user may not see the advertisement information distributed after that if the user observes the transmission of the mail. Therefore, it is also possible to display an alert or the like on the display screen of the user terminal 30 and wait for an operation until a winning result determined after the distribution of the advertisement information is displayed. Thus, the user sees the advertisement information until the winning result is displayed. In addition, when the user refuses access to the system of the present invention after sending the mail and before the winning is displayed, the right in the case of winning can be invalidated.

  Furthermore, when distributing advertisement information in the first embodiment and the second embodiment described above, the advertisement information accumulated in the management server 20 is distributed to the user terminal 30. However, the advertisement information is filed. The user terminal 30 can download the file, execute the file on the user terminal 30, and allow the user to view the advertisement. Thereby, a slight time lag between the timing when the user browses the advertisement information distributed from the management server 20 and the timing when the user browses the advertisement information by downloading to the user terminal 30 is avoided.

  Furthermore, the present invention is not limited to the above-described embodiment, and various modifications can be made without departing from the scope of the invention. For example, in the second embodiment, the management server 20 captures information that the user registered in the link providing server 140 is interested in, and does not display the selection screen shown in FIG. Transition from the initial screen described to the advertisement output screen shown in FIG. 9 can also be displayed on the user terminal 30.

  With the advertisement distribution system or method using the prize information of the present invention, the possibility of using this system can be expected by reducing the advertiser's advertising expenses and acquiring the user's prize money or prizes with no use fee, Industrial applicability is high.

It is a system configuration figure of a 1st embodiment by the present invention. It is a block diagram which shows the structure of the customer information management processing means in the management server in 1st Embodiment of FIG. 1, a company information management processing means, an advertisement information registration processing means, and each database. It is a block diagram which shows the structure of the advertisement delivery management processing means in the management server in 1st Embodiment of FIG. 1, and its database. It is a block diagram which shows the structure of a prize management processing means in a management server in 1st Embodiment of FIG. 1, a winner management processing means, and each database. It is a block diagram which shows the structure of the advertiser charge management processing means in the management server in 1st Embodiment of FIG. 1, and its database. It is a conceptual diagram which shows the initial screen of the website which a management server provides to a user terminal. It is a conceptual diagram which shows the specific example of a category detail part. It is a conceptual diagram which shows the selection screen of the website which a management server provides to a user terminal. It is a conceptual diagram which shows the advertisement output screen of the website which a management server provides to a user terminal. It is a conceptual diagram which shows the screen transition of an advertisement output part. It is a system configuration figure of a 2nd embodiment by the present invention. It is a block diagram which shows the structure of the link provision site information registration process means in the management server in 2nd Embodiment of FIG. 11, and its database. It is a block diagram which shows the structure of the link setting management processing means in the management server in 2nd Embodiment of FIG. 11, and its database. It is a block diagram which shows the structure of the link provider charge management processing means in the management server in 2nd Embodiment of FIG. 11, and its database. It is a flowchart which shows the relink procedure to the link provision site in 2nd Embodiment of FIG. It is a conceptual diagram of the conventional system operation | movement.

Explanation of symbols

  10 advertisement distributor terminal, 20 management server, 30 user terminal, 31 user portable terminal, 50 communication network, 60 banner advertisement part, 62 text input part, 64 search start part, 70 category display part, 80 category detail part, 81 category detail display section, 82 prize display section, 83 right holder display section, 84 dividend display section, 90 selection section, 91 main selection section, 92 sub selection section, 100 registration section, 110 game section, 120 advertisement output section, 130 related site display unit, 140 link providing server, M10 customer information management processing means, M11 company information management processing means, M12 link providing site information registration processing means, M13 advertisement information registration processing means, M14 link setting management processing means, M15 advertisement Distribution management processing means, M16 prize management processing means, M17 Winner management processing Stage, M18 link providers toward fee management processing means, M19 advertisers toward fee management processing means, D10, D11, D12, D13, D14, D15, D16, D17, D18, D19 database.

Claims (31)

A user terminal that outputs advertisement information and game information, a management server that is connected to the user terminal via a communication network and provides a website, and advertisement information and distribution fee information that are output to the user terminal Is an advertisement distribution system using prize information connected via a communication network to an advertisement distributor terminal that inputs to the management server,
The management server
Based on the selection of item information from the user terminal, any one process of game, mail transmission / reception, search process, advertisement distribution is started, and an advertisement distribution management processing means for outputting the game result to the user terminal;
A prize management processing means for calculating prize information and dividend information based on preset conditions after the distribution fee information is input;
An advertisement distribution system using prize information. A user terminal to which advertisement information and game information are output, a link providing server that provides a website output to the user terminal, a management server to which link guidance information is input from the link providing server, and the use An advertisement distribution system using prize information connected via a communication network to an advertisement distributor terminal that inputs advertisement information and distribution fee information output to a user terminal to the management server,
The management server
Link setting management processing means for assigning advertisement information to the link guide information based on a first condition set in advance;
Simultaneously with link setting or after link setting, based on selection of item information from the user terminal, any one process of game, mail transmission / reception, search process, and advertisement distribution is started, and the game result is distributed to the user terminal At the same time as or after the end of distribution, the link guidance information is transmitted to the user terminal, and after the end of the link, the link setting cancellation is notified based on the preset second condition, and then the link setting cancellation is notified. And the advertisement distribution management processing means for ending the link or performing the link re-update setting,
A prize management processing means for calculating prize information and dividend information based on preset conditions after the distribution fee information is input;
An advertisement distribution system using prize information. The management server
One or more link guidance information input from the link providing server to the management server is allocated to the management server based on a preset third condition, and registration is started and / or registration update processing The advertisement distribution system using prize information according to claim 2, further comprising a link guidance information registration processing means for performing the following.   The advertisement information registration processing means for inputting the advertisement information based on a preset condition, starting registration, and / or performing registration update processing is included. An advertisement distribution system using the prize information described in item 1.   The advertisement distribution using the prize information according to any one of claims 1 to 4, further comprising: a winner management processing means for determining a winning right after the advertisement distribution process based on a preset condition. system. The management server
6. An advertiser fee management processing means for outputting a link setting fee payment request and / or a management fee payment request to the advertisement distributor terminal, further comprising: An advertisement distribution system using the prize information according to any one of the above. The management server
To the link providing server, output a usage fee payment request and / or a management fee payment request,
The link provider fee management processing means for outputting a notification of paid prize information and / or dividend information to the user terminal, further comprising: An advertisement distribution system using the prize information described in. The link provider charge management processing means includes:
The advertisement distribution system using prize information according to claim 7, wherein a usage type of the usage fee is input from the advertisement distributor terminal and / or the user terminal.   9. The advertisement distribution system using prize information according to claim 8, wherein the usage type is one or a combination of money, service, rights, and merchandise. The advertisement distribution management processing means includes
The prize information according to any one of claims 1 to 9, including means for outputting a link guiding means on a link providing site or outputting a link guiding means for advertisement information. Ad delivery system. The user terminal is
The advertisement delivery system using prize information according to any one of claims 1 to 10, wherein the advertisement delivery system is connected to the management server or the link providing server. The advertisement distribution management processing means includes
The advertisement distribution system using prize information according to any one of claims 1 to 11, further comprising means for selecting and distributing the advertisement information for each user terminal. The management server
Based on the selection of the link guiding means displayed on the link providing site, the advertisement information including the link guiding information is set in the link guiding means, and the website linked to the selected link guiding means is selected. The advertisement delivery system using prize information according to any one of claims 1 to 12, further comprising: means for delivering the advertisement information before output. The advertisement distribution management processing means includes
A plurality of the advertisement information and the link guidance information input from the advertisement distributor terminal are selected based on a preset fourth condition for each selection of the link guidance means input from the user terminal. The advertisement delivery system using prize information according to any one of claims 1 to 13, further comprising: means for delivering to the user terminal. The management server
The prize information according to any one of claims 1 to 14, further comprising means for allocating the advertisement information and the link guidance information based on a preset fifth condition of the link guidance means. Ad delivery system using A user terminal that outputs advertisement information and game information, a management server that is connected to the user terminal via a communication network and provides a website, and advertisement information and distribution fee information that are output to the user terminal The advertisement delivery method using the prize information connected to the advertisement distributor terminal that inputs to the management server via a communication network,
The management server
Based on the selection of item information from the user terminal, any one process of game, mail transmission / reception, search process, and advertisement distribution is started, and an output step of outputting the game result to the user terminal;
A calculation step of calculating prize information and dividend information based on preset conditions after the delivery fee information is input;
An advertisement distribution method using sweepstakes information, comprising: A user terminal to which advertisement information and game information are output, a link providing server that provides a website output to the user terminal, a management server to which link guidance information is input from the link providing server, and the use An advertisement distribution method using prize information connected via a communication network to an advertisement distributor terminal that inputs advertisement information and distribution fee information output to a management terminal to the management server,
The management server
A link setting step for assigning advertisement information to the link guidance information based on a preset condition;
Simultaneously with link setting or after link setting, based on the selection of item information from the user terminal, any one process of game, mail transmission / reception, search process, and advertisement distribution is started, and the game result is output to the user terminal At the same time or after the output ends, the link guidance information is transmitted to the user terminal, and after the link ends, the link setting cancellation is notified based on a preset condition, then the link setting cancellation is notified, and the link Ad delivery step of ending or setting link re-update,
A calculation step of calculating prize information and dividend information based on preset conditions after the delivery fee information is input;
An advertisement distribution method using sweepstakes information, comprising: The management server
One or more link guidance information input from the link providing server to the management server is allocated to the management server based on a preset third condition, and registration is started and / or registration update processing The advertisement delivery method using prize information according to claim 17, further comprising:   19. The method according to claim 16, further comprising a registration step in which the advertisement information is input based on a preset condition, registration is started, and / or registration update processing is performed. Ad delivery method using the prize information described.   The advertisement distribution method using prize information according to any one of claims 16 to 19, including a step of determining a winning right after the advertisement distribution process based on a preset condition. The management server
21. The method according to any one of claims 16 to 20, further comprising: outputting a link setting fee payment request and / or a management fee payment request to the advertisement distributor terminal. Ad delivery method using the prize information described. The management server
To the link providing server, output a usage fee payment request and / or a management fee payment request,
The prize information according to any one of claims 16 to 21, further comprising a step of outputting a notification of prize money to be paid and / or dividend information to the user terminal. Ad delivery method. The fee management processing means for link providers
23. The advertisement distribution method using prize information according to claim 22, wherein a usage type of the usage fee is input from the advertisement distributor terminal and / or the user terminal.   24. The advertisement distribution method using prize information according to claim 23, wherein the usage type is one or a combination of money, service, rights, and merchandise. The ad delivery step
25. The prize information according to any one of claims 16 to 24, comprising a step of outputting link guidance means on a link providing site or outputting link guidance means to advertisement information. Ad delivery method. The user terminal is
The advertisement delivery method using prize information according to any one of claims 16 to 25, characterized in that the advertisement delivery method is connected to the management server or the link providing server. The advertisement distribution step includes:
The advertisement distribution method using prize information according to any one of claims 16 to 26, further comprising: selecting and distributing the advertisement information for each user terminal. The management server
Based on the selection of the link guidance means displayed on the link providing site, the advertisement information including the link guidance information is set to the link guidance means, and the website linked to the selected link guidance means is output. The method for delivering advertisements using prize information according to any one of claims 16 to 27, further comprising the step of delivering the advertisement information until the time. The advertisement distribution management processing means includes
One or more of the advertisement information and the link guidance information input from the advertisement distributor terminal are set based on a preset fourth condition for each selection of link guidance means input from the user terminal. 29. The advertisement delivery method using prize information according to any one of claims 16 to 28, further comprising a step of delivering to the user terminal. The management server
The prize information according to any one of claims 16 to 28, further comprising a step of assigning the advertisement information and the link guidance information based on a preset fifth condition of the link guidance means. Ad delivery method used. Accepts electrical signals from user terminals,
Display the category details on the user terminal,
An advertisement distribution program using prize information, wherein advertisement information is distributed to the user terminal based on an electric signal to the category detail section.

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