JP2012022285A - Advertisement game system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement game system which enable a user to understand an advertisement content in detail by causing an advertisement game using image data to be executed for the user of each terminal.SOLUTION: An administrative server 10 manages, for each advertisement, advertisement information and advertisement image data of the advertisement. Each identification information added advertisement 30 is an advertisement for the advertisement information to which identification information issued to each advertisement information is added, and is opened to the public at various places by various types of advertisement exhibit means. Each mobile communication terminal 40 has a function performing data communication with the administrative server 10 via a communication network, and a function executing an advertisement game which displays an advertisement display screen including one or a plurality of pieces of advertisement image data and is to find out an identification information added advertisement which matches a content of each piece of advertisement image data included in the advertisement display screen.

Description

  The present invention relates to an advertising game system for allowing a user of a mobile communication terminal to understand the contents of an advertisement or an advertisement object in detail.

  With the development of communication network technology, new products are being advertised by various advertising methods. For example, a technique for broadcasting an advertising game by interruption during broadcast of a program has been proposed (see, for example, Patent Document 1). By using these advertising methods, it is possible to immediately respond to intense change of goods, and it is possible to place an advertisement at a designated place regardless of the place of the advertiser. As a result, the amount of advertisements has increased, giving consumers a great deal of information.

JP 2004-101593 A

  However, the information that consumers see has become excessive because of these countless advertisements, and on the contrary, consumers do not try to understand the contents of advertisements in detail. For this reason, consumers are more likely to purchase products that the media and others have picked up, rather than choosing the products themselves. For this reason, it is desired to realize a new advertisement-related technology that allows consumers to understand the details of the advertisement in detail.

  The present invention has been made based on the above circumstances, and allows the user of each terminal to make the user understand the details of the advertisement in detail by causing the user of each terminal to execute the advertising game using the image data distributed to himself / herself. The object is to provide an advertising game system.

  In order to achieve the above object, the present invention provides an identification information-added advertisement obtained by adding identification information to an advertisement and advertisement image data that is image data about the advertisement, which are performed through various advertising media. A management server that manages in association with specific information for identifying advertisement image data and identification information added to the advertisement with identification information added to the advertisement, and a plurality of movements having a function of communicating data with the management server via the network An advertisement display screen including one or a plurality of advertisement image data in each mobile communication terminal, and an identification information addition advertisement that matches the content of each advertisement image data displayed on the advertisement display screen An advertising game system for causing a user of the mobile communication terminal to execute an advertising game for finding the mobile communication terminal, wherein each mobile communication terminal is included in the advertisement display screen The display control means for displaying the identification information input screen for inputting the identification information for each advertisement image data on the display means, and the identification information input on the identification information input screen are the input targets of the identification information. Transmission control means for transmitting the advertisement image data to the management server together with the specific information for specifying the advertisement image data. When the specific information and the identification information are sent from each mobile communication terminal, the management server The identification information determination means for determining whether the identification information additional advertisement has been found and the identification information determination means are determined by checking whether or not the identification information corresponds to the identification information managed by Advertisement game management means for transmitting determination result data to the mobile communication terminal and displaying the determination result data on the mobile communication terminal. That.

  In the advertising game system of the present invention, with the above configuration, the user of each mobile communication terminal finds an identification information additional advertisement that matches the content of each advertisement image data included in the advertisement display screen, and inputs the identification information. An advertising game can be executed. For this reason, the user searches for the identification information-added advertisement while viewing the content of each advertisement image data many times on the screen of his / her mobile communication terminal. In addition, when searching for a desired identification information-added advertisement, the user can take a closer look at the identification information-added advertisement that is actually made public. Therefore, according to the present invention, the contents of the advertisement can be understood in detail by the user. For the advertiser, there is an advantage that the effect of the advertisement can be enhanced by using the advertising game system of the present invention to place an advertisement.

  In addition, the present invention for achieving the above-described object is disclosed by a management server that manages advertisement information that is information related to an advertisement and advertisement image data that is image data of the advertisement, and various advertisement disclosure means for each advertisement. A plurality of identification information-added advertisements obtained by adding identification information issued for each advertisement information to the advertisement for the advertisement information, and a function of communicating data with the management server via the network An advertisement display screen including one or a plurality of advertisement image data in each mobile communication terminal, and an identification information addition advertisement that matches the content of each advertisement image data included in the advertisement display screen An advertising game system for causing a user of the mobile communication terminal to execute an advertising game for finding out the mobile communication terminal, wherein each mobile communication terminal is used in the advertising game An advertisement display screen including one or a plurality of advertisement image data transmitted from the management server, and an identification information input screen for inputting identification information for each advertisement image data included in the advertisement display screen. Display control means for displaying on the display means, and an acquisition request for one or more advertisement image data to be included in the advertisement display screen is transmitted to the management server, and the identification information input on the identification information input screen is Transmission control means for transmitting to the management server together with information for specifying the advertisement information for the advertisement image data that is the input target, and the management server includes the identification information issued for the advertisement information, A database that stores each of the advertisement image data in association with advertisement information for the advertisement image data, and each mobile communication terminal When one or a plurality of advertisement image data acquisition requests are received, one or a plurality of advertisement information is selected from the plurality of advertisement information stored in the database, and the advertisement image data for the selected advertisement information is selected. And an advertisement selection means for transmitting the information for identifying each selected advertisement information to the mobile communication terminal, and identifying the advertisement information for the identification information and the advertisement image data for which the identification information is input from each mobile communication terminal When the information to be received is received, one advertisement information is specified based on the information for specifying the received advertisement information, the identification information associated with the specified advertisement information is read from the database, and the received identification information is Whether an identification information-added advertisement for the specified advertisement information was found by checking whether or not it matches the read identification information When the identification information determination means for determining whether or not the advertisement selection means receives one or a plurality of advertisement image data acquisition requests from each mobile communication terminal and selects one or a plurality of advertisement information, the selected advertisements The advertisement game progress information for the user of the mobile communication terminal including information for specifying the information is created and registered in the database, and the advertisement game progress information for the user based on the advertisement game progress information for each user of the mobile communication terminal is created. Advertising game management means for managing the progress status, and the advertising game progress status information for each user of the mobile communication terminal includes identification information for the advertisement information for the advertisement information for each advertisement image data transmitted to the mobile communication terminal Information indicating whether additional advertisements have been found is included, and the advertisement game management means is an identification information determination means. When the determination result is received, if the determination result indicates that the identification information additional advertisement for the advertisement information has been found, the advertisement game progress for the user of the mobile communication terminal based on the determination result The content of the status information is updated, and the advertisement-discovered display image data whose content means that the identification information-added advertisement for the advertisement information has been found is transmitted to the mobile communication terminal and the advertisement is displayed on the advertisement display screen. Which advertisement image has been displayed so far by displaying the advertisement-discovered display image data instead of the image data, or by transmitting information indicating that the identification information additional advertisement for the advertisement information has been found to the mobile communication terminal. A result display screen indicating whether an identification information additional advertisement has been found for the data is displayed on the display means, and each mobile communication terminal Each time the content of the advertising game progress information for the user is updated, based on the updated advertising game progress information, whether or not the advertising game in the mobile communication terminal is completed according to the rules of the predetermined advertising game When the determination is made and it is determined that the advertising game has ended, information indicating that the advertising game has ended is transmitted to the mobile communication terminal.

  Even in such an advertisement game system, it is possible to cause the user of each mobile communication terminal to execute an advertisement game in which an identification information additional advertisement that matches the content of each advertisement image data included in the advertisement display screen is found and the identification information is input. it can. For this reason, the user searches for the identification information-added advertisement while viewing the content of each advertisement image data many times on the screen of his / her mobile communication terminal. In addition, when searching for a desired identification information-added advertisement, the user can take a closer look at the identification information-added advertisement that is actually made public. Therefore, according to the present invention, the contents of the advertisement can be understood in detail by the user. For the advertiser, there is an advantage that the effect of the advertisement can be enhanced by using the advertising game system of the present invention to place an advertisement.

  In the above advertising game system, the advertising information includes advertising field information that is information regarding a field to which the product to be advertised belongs, and public location information that is information regarding a location where the identification information additional advertisement is disclosed. The database stores information about the user of each mobile communication terminal including information on age, gender, transportation to be used, living area, field of interest, and advertisement selection means of the management server. When one or a plurality of advertisement image data acquisition requests are received from each mobile communication terminal, out of a plurality of advertisement information stored in the database that matches the content of information related to the user of the mobile communication terminal It is desirable to select one or more advertisement information. Thereby, for example, an advertisement that is easy for a user to find when commuting or an advertisement that matches the user's interest can be preferentially selected, so that the user's willingness to run an advertising game can be enhanced.

  Furthermore, in the above-described advertising game system, each mobile communication terminal includes a position information acquisition unit that acquires position information of the mobile communication terminal, and the transmission control unit of each mobile communication terminal identifies the management server. When the information specifying the advertisement information for the advertisement image data for which the identification information is input is transmitted, the position information acquired by the position information acquisition means when the identification information is input is also transmitted and managed. Each advertisement information stored in the database of the server includes public location information that is information on a location where the identification information additional advertisement is disclosed, and the identification information determination means of the management server When receiving identification information from the terminal, information specifying advertisement information for the advertisement image data for which the identification information is input, and position information are received. One advertisement information is identified based on the information for identifying the advertisement information, the identification information associated with the identified advertisement information and the public location information included in the identified advertisement information are read from the database, and the received identification information That the identification information-added advertisement for the specified advertisement information is found by recognizing that the received identification information matches the read identification information and that the received location information matches the read public location information. It is desirable to judge. In this way, by considering whether or not the identification information additional advertisement is found for the advertisement image data in consideration of the position information, for example, the identification information additional advertisement is not actually seen. It is possible to prevent an illegal act such as obtaining identification information from another person and clearing the advertising game.

  In the above-described advertising game system, the advertising game may be a bingo game performed using a plurality of advertising image data included in the advertising display screen. Specifically, in this case, the display control means of each mobile communication terminal displays an advertisement bingo sheet screen created by arranging a plurality of advertisement image data transmitted from the management server in a matrix as an advertisement display screen. In the advertising game progress status information for the user of each mobile communication terminal managed by the advertising game management means of the management server, in which position each advertising image data transmitted to the mobile communication terminal is arranged on the advertising bingo sheet screen When the advertisement game management means receives the determination result from the identification information determination means, the advertisement game management means displays the content of the advertisement game progress status information for the user of the mobile communication terminal based on the determination result. Update and identify on the advertising bingo sheet screen based on the updated advertising game progress information If the advertisement image data from which the advertisement-added advertisement is found is aligned in any one of the vertical direction, the horizontal direction, and the diagonal direction, it is determined whether bingo is established, and if bingo is established, the bingo establishment is established. What is necessary is just to comprise this invention so that the information to show may be transmitted to the said mobile communication terminal. Thereby, the game nature of an advertising game can be improved and the willingness to perform the advertising game by a user can be raised more.

  In particular, when a bingo game is performed as an advertisement game in this way, the display control means of each mobile communication terminal uses an advertisement bingo sheet screen as an advertisement display screen and one or a plurality of advertisement image data transmitted from the management server. The advertisement game management means of the management server determines that the advertisement game in the mobile communication terminal has ended when bingo is established on the advertisement bingo sheet screen, As a result of the advertising game, based on the time required until the end and the number of advertisement image data included in the additional advertisement display screen in the mobile communication terminal, the identification information additional advertisement is found. It is desirable to determine the ranking. As a result, the user can see more advertisements, and the identification information additional advertisement that matches the content of the advertisement image data displayed on the additional advertisement display screen can be actively found. it can.

  Furthermore, in the above-described advertising game system, the advertising game may be a reversi game performed using a plurality of advertising image data included in the advertising display screen. Specifically, in this case, the display control means of each mobile communication terminal displays an advertisement reversisheet screen created by arranging a plurality of advertisement image data transmitted from the management server in a matrix as an advertisement display screen. In the advertisement game progress status information for the user of each mobile communication terminal managed by the advertisement game management means of the management server, in which position each advertisement image data transmitted to the mobile communication terminal is arranged on the advertisement reversible sheet screen When the advertisement game management means receives the determination result from the identification information determination means, the advertisement game management means displays the content of the advertisement game progress status information for the user of the mobile communication terminal based on the determination result. And update the advertisement reversi sheet screen based on the updated advertisement game progress information. Thus, one or a plurality of advertisements for which identification additional information has not yet been found based on the advertisement image data for which identification information additional advertisement has been found in this determination and the advertisement image data for which identification information additional advertisement has already been found. It is determined whether or not the image data is sandwiched in any one of the vertical direction, the horizontal direction, and the diagonal direction. The content of the advertisement game progress status information is updated on the assumption that the additional advertisement has been found, and the advertisement-found display image data having the content indicating that the identification information additional advertisement for the advertisement information has been found is moved. The advertisement-recovered display image data is transmitted to the communication terminal and displayed on the advertisement reversisheet screen instead of the advertisement image data. Information indicating that an identification information addition advertisement for the advertisement information has been found is transmitted to the mobile communication terminal, and the advertisement image data for which the identification information addition advertisement has been found so far is indicated. What is necessary is just to comprise this invention so that a result display screen may be displayed on a display means. Thereby, the game nature of an advertising game can be improved and the willingness to perform the advertising game by a user can be raised more.

  In particular, when a reversi game is performed as an advertisement game in this way, the display control means of each mobile communication terminal uses an advertisement reversi sheet screen as an advertisement display screen and one or a plurality of advertisement image data transmitted from the management server. The advertisement game management means of the management server displays an identification information-added advertisement for all advertisement image data displayed on the advertisement reversisheet screen. It is determined that the advertising game in the mobile communication terminal has ended, and the identification information-added advertisement has been found out of the time required until the end and the advertisement image data included in the additional advertisement display screen in the mobile communication terminal It is desirable to determine the ranking of the user as a result of the advertising game based on the number of things. As a result, the user can see more advertisements, and the identification information additional advertisement that matches the content of the advertisement image data displayed on the additional advertisement display screen can be actively found. it can.

  The present invention for achieving the above object includes a management server for managing problem image data and correct answer information that is an answer to the problem used for setting a problem relating to the advertisement or advertisement object for each advertisement, A plurality of terminals having a function of communicating data with the management server via the network, the management server distributes the problem image data to each terminal, and the problem image data is sent to the user of each terminal An advertising game system that executes the used advertising game, and the problem is that the original image data representing the advertisement or the advertisement object is used for the problem image data obtained by adding a part or the whole to the image processing. Use the problem image data with the same content as the original image data representing the advertisement or the advertisement object The advertiser of the advertisement, or the seller of the advertisement object, or the name of the advertisement object, the sales location of the advertisement object, the release date of the advertisement object, or the selling price of the advertisement object, or A display that displays an answer input screen for inputting an answer to a question using the question image data distributed from the management server on the display means, including what asks for the popularity ranking of the advertisement object A control means, and a transmission control means for transmitting information related to the answer of the question input on the answer input screen to the management server together with specific information for specifying the problem image data for the question. When the information about the answer to the question and the specific information are sent from, the information about the answer to the question is specified by the specific information. By determining whether or not the correct answer information corresponding to the subject image data matches, a determination unit that determines whether or not the problem is correctly answered, and when the determination result is received from the determination unit, the determination result is: If it is contents indicating that the problem has been correctly answered, it is provided with advertisement game management means for transmitting data indicating the meaning to the terminal and displaying the contents of the data on the screen of the display means. It is a feature.

  In the advertising game system of the present invention, with the above configuration, the management server can distribute the problem image data to each terminal, and the user of each terminal can execute the advertisement game using the problem image data. . In this advertising game, since the problem image data is used to give a question about the advertisement or the advertising object, the user may repeatedly view the contents of the problem image data on the screen of his terminal. Or actually buying the advertising object and finding the answer to the problem. As described above, by causing the user to execute the advertisement game using the problem image data, the user can be made to understand the contents of the advertisement or the advertisement object in detail. In addition, for the advertiser, there is an advantage that the effect of the advertisement can be enhanced by using the advertisement game to advertise.

  In addition, the present invention for achieving the above object is a management server for managing problem image data and correct answer information that is an answer to the problem used for asking questions about the advertisement or advertisement object for each advertisement. And a plurality of terminals having a function of communicating data with the management server via the network, the management server distributes one or a plurality of problem image data to each terminal, and the user of each terminal An advertising game system for executing an advertising game using each problem image data, wherein the problem is a problem image obtained by performing image processing on a part or the whole of original image data representing an advertisement or an advertisement object For data that uses data and issues related to the location where image processing has been applied Using the image data, the advertiser of the advertisement, the seller of the advertisement object, the name of the advertisement object, the sales location of the advertisement object, the release date of the advertisement object, or the advertisement object Each terminal has a screen for use in an advertising game for each problem distributed from the management server according to the status of the advertising game. The problem image list display screen including the image data or the problem image data selected from one or more problem image data included in the problem image list display screen is used. Display control means for displaying on the display means an answer input screen for inputting the answer to the question that has been, and one or more of the image to be displayed on the question image list display screen Transmission control that transmits a distribution request for the subject image data to the management server and transmits information related to the answer of the question input on the answer input screen to the management server together with specific information for specifying the problem image data for the question The management server stores advertisement problem information including information related to the problem and correct answer information for each advertisement, and sets each question image data as correct answer information corresponding to the problem image data. A database to be stored in association with the advertisement problem information included, and when receiving a problem image data distribution request from each terminal, select one or more advertisement problem information from the advertisement problem information stored in the database. The problem image data associated with the advertisement problem information is transmitted to the terminal for each selected advertisement problem information. When the selection means and the information about the answer to the question and the specific information are sent from each terminal, the information about the answer to the question is included in the advertisement problem information associated with the problem image data specified by the specific information. A determination unit that determines whether or not the problem is correctly answered by checking whether or not the correct answer information included is included, and the selection unit receives a distribution request for the problem image data from each terminal and receives one or more When advertisement problem information is selected, advertisement game progress information for the user of the terminal including information for identifying each selected advertisement problem information is created and registered in the database, and the advertisement game progress for each user of the terminal Advertising game management means for managing the progress of the advertising game for the user based on the situation information, and the advertising game progress for each user of the terminal In the report, information indicating whether or not each advertisement problem information selected in response to the problem image data distribution request from the terminal has been correctly answered to the problem using the problem image data associated with the advertisement problem information When the determination result is received from the determination unit and the determination result indicates that the determination result is correct, the advertisement game management unit is a user of the terminal based on the determination result. Update the content of the advertisement game progress status information for the image, and send correct image data of the content that means that the problem is correctly answered to the terminal, instead of the problem image data on the problem image list display screen If the correct image data is displayed and the result of the determination indicates that the problem has not been correctly answered, the incorrect answer image having the content indicating that The chromatography data is characterized in that the display on the screen of the display means image data for the wrong answer and transmitted to the terminal.

  In such an advertising game system, the management server can distribute the problem image data to each terminal, and the user of each terminal can execute the advertisement game using the problem image data. In this advertising game, since the problem image data is used to give a question about the advertisement or the advertising object, the user may repeatedly view the contents of the problem image data on the screen of his terminal. Or actually buying the advertising object and finding the answer to the problem. As described above, by causing the user to execute the advertisement game using the problem image data, the user can be made to understand the contents of the advertisement or the advertisement object in detail. In addition, for the advertiser, there is an advantage that the effect of the advertisement can be enhanced by using the advertisement game to advertise.

  Further, in the above-described advertising game system, the advertisement problem information includes information about an advertising field that is information about a field to which the advertising target belongs, and the database includes information about a field of interest as information about a user of each terminal. The management server selecting means, when receiving the distribution request for problem image data from each terminal, the plurality of advertisement problem information stored in the database, It is desirable to select one or a plurality of advertisement problem information from among those in which the information about is consistent with the information about the field of interest included in the information about the user of the terminal. Thereby, since it is possible to preferentially select the advertisement problem information regarding the advertisement having the content that matches the user's interest, the user's willingness to execute the advertisement game can be enhanced.

  Furthermore, in the above advertisement game system, each terminal includes a position information acquisition unit that acquires the position information of the terminal, and the transmission control unit of each terminal is input to the management server on the answer input screen. When transmitting the information related to the answer of the problem and the specific information specifying the problem image data for the problem, the position information acquired by the position information acquisition means when the answer of the problem is input is also transmitted. Each piece of advertising question information stored in the database includes answer location information that specifies where to enter answers to questions using question image data associated with the advertising question information. The server determination means, when receiving information about the answer to the problem, specific information, and location information from each terminal, Matches the correct answer information included in the advertisement problem information associated with the problem image data specified by the specific information, and the received position information is the problem image data specified by the specific information. It is desirable to determine that the problem has been correctly answered by recognizing that it matches the answer place information included in the advertisement problem information associated with the question. In this way, the game performance of the advertising game can be improved by determining whether the problem is correctly answered in consideration of the position information.

  In the above-described advertising game system, the advertising game may be a bingo game performed using a plurality of problem image data included in the problem image list display screen. Specifically, in this case, the display control means of each terminal displays the advertisement bingo sheet screen created by arranging the problem image data transmitted from the management server in a matrix as the problem image list display screen. In the advertising game progress information for the user of each terminal managed by the advertising game management means of the management server, it indicates where each problem image data transmitted to the terminal is arranged on the advertising bingo sheet screen. The placement information is included, and when the advertisement game management means receives the determination result from the determination means, the advertisement game management means updates the content of the advertisement game progress status information for the user of the terminal based on the determination result, and the update Based on the advertising game progress information, the problem is determined to be correct on the advertising bingo sheet screen. If the image data for problem is aligned in any one of the vertical direction, the horizontal direction, and the diagonal direction, it is determined whether bingo is established, and if bingo is established, information indicating that bingo is established is sent to the terminal. The present invention may be configured to transmit. Thereby, the game nature of an advertising game can be improved and the willingness to perform the advertising game by a user can be raised more.

  Furthermore, in the above advertisement game system, the advertisement game may be a reversi game that is performed using a plurality of problem image data included in the problem image list display screen. Specifically, in this case, the display control means of each terminal displays the advertisement reversisheet screen created by arranging the problem image data transmitted from the management server in a matrix as the problem image list display screen. In the advertising game progress information for the user of each terminal managed by the advertising game management means of the management server, it indicates where each problem image data transmitted to the terminal is arranged on the advertising reversal sheet screen. The placement information is included, and when the advertisement game management means receives the determination result from the determination means, the advertisement game management means updates the content of the advertisement game progress status information for the user of the terminal based on the determination result, and the update Based on the advertising game progress status information, it is determined that the new answer is correct on the advertising reversi sheet screen. One or a plurality of problem image data for a problem that has not yet been determined to be correct by the problem image data for the problem that has already been determined to be correct and the problem image data that has been determined to be correct If it is judged whether it is pinched in any one of the directions, and it is judged that it is pinched, the correct answer to the problem using the image data for trouble Update the content of the advertising game progress status information, and send correct image data with the content that means that the problem has been correctly answered to the terminal to display the correct answer instead of the problem image data on the advertisement reversible sheet screen. The present invention may be configured to display the image data for use. Thereby, the game nature of an advertising game can be improved and the willingness to perform the advertising game by a user can be raised more.

  In the above advertising game system, the user of each terminal includes a sub user who can transfer the result given to the correct answer of the problem to the main user when the answer is correct. The database stores information about the users of each terminal, and the information about the sub users of each terminal is the main result obtained when the sub users correctly answer the problem. The transfer game management means of the management server includes transfer information indicating transfer to a user, and when the sub user correctly answers the problem, the sub user is based on the transfer information included in the information regarding the sub user. It is desirable to perform processing that handles the results obtained by the main user as results. Here, for example, the result includes the fact that the problem has been correctly answered and the number of points obtained by correctly answering the problem, and the transfer information includes at least one of the fact and the number of points by the sub user. Is transferred as the result of the main user. In this case, the main user and the sub user linked by the transfer information form one team. Thus, when a user forms a team and an advertisement game is performed by a plurality of people, a sense of solidarity is born among the users who form the team, and the game can be enjoyed more happily. In addition, by incorporating a function for forming a team in the advertising game system, it is possible for a generation who does not normally play a game to execute this advertising game. Furthermore, since the number of people who participate in the advertising game increases, it is possible to improve the advertising effect of the advertisement.

  In particular, the display control means of each terminal instructs that the original image data, problem image data, or correct image data that is image data related to the problem should be registered when the user is the main user. To display on the display means a screen having a registration instruction section for instructing that the registered image data should be displayed regardless of whether the user is a main user or a sub user. The display control unit displays a screen having the display instruction unit, and the transmission control unit of each terminal requests registration of the image data when an instruction to register the image data is input using the registration instruction unit. Is transmitted to the management server, and when an instruction to display already registered image data is input using the display instruction unit, a display request for registered image data is transmitted to the management server, and the management server When the image data registration request is received from each terminal, the image data registration is performed by including information specifying the image data for which the registration request is received in the information related to the main user of the terminal. If the transfer information is not included in the information related to the user of the terminal when a display request for the registered image data is received from each terminal, based on the information specifying the image data included in the information related to the user of the terminal The image data is identified, and the identified image data is transmitted to the terminal and displayed on the screen of the display means. If transfer information is included in the information regarding the user of the terminal, the transfer information is indicated. The image data is specified based on the information specifying the image data included in the information regarding the main user to whom the result is transferred, and the specified image data is specified. The data may include an image registration management unit for displaying on the screen of the display means and transmitted to the terminal. As a result, the image data registered by the main user can be shared by the team, and the registered image data can be viewed at any time if it belongs to the team. For this reason, the sub user can know the products that the main user usually purchases, favorite products, and the like.

  Further, the present invention for achieving the above object is a program for causing a computer to realize the function of each means of the above advertising game system. Thereby, there can exist an effect similar to the above.

  According to the advertising game system of the present invention, by causing the user to execute an advertising game for finding a predetermined advertisement using the mobile communication terminal, or using the problem image data regarding the advertisement for the user of the mobile communication terminal. In addition, by executing an advertisement game in which a problem relating to the advertisement or advertisement object is set and the answer is solved, the contents of the advertisement can be understood in detail by the user, and the effect of the advertisement can be enhanced.

FIG. 1 is a schematic configuration diagram of an advertising game system according to an embodiment of the present invention. FIG. 2 is a schematic block diagram of a management server in the advertising game system. FIG. 3 is a schematic block diagram of a mobile communication terminal in the advertising game system. FIG. 4A is a diagram for explaining an initial screen of the advertising game, and FIG. 4B is a diagram for explaining a user information input screen of the advertising game. FIG. 5A is a diagram for explaining an advertising game execution screen of the advertising game, and FIG. 5B is a case where marking advertising image data is displayed instead of one advertising image data on the advertising game execution screen. It is a figure which shows the example of. FIG. 6A is a diagram for explaining an advertisement game execution screen of an advertisement bingo game, and FIG. 6B is a diagram for explaining an advertisement game execution screen of an advertisement reversi game. FIG. 7 is a diagram for explaining advertisement information about each advertisement stored in the database of the management server. FIG. 8 is a diagram for explaining user information for each user stored in the database. FIG. 9 is a diagram for explaining advertisement game progress status information for each advertisement game stored in the database. FIG. 10 is a diagram for explaining the advertisement game progress status information for each advertisement game stored in the database. FIG. 11 is a flowchart for explaining a processing procedure when registering advertisement information in the management server in the advertisement game system of the present embodiment. FIG. 12 is a flowchart for explaining a procedure of processing for displaying an advertisement display screen on each mobile communication terminal in the advertisement game system of the present embodiment. FIG. 13 is a flowchart for explaining the procedure of a process in which the management server controls the execution of the advertisement game performed at a predetermined mobile communication terminal in the advertisement game system of this embodiment. FIG. 14 is a diagram illustrating an example of an advertisement display screen for an advertisement-hit game on which one piece of advertisement image data is displayed. FIG. 15 is a diagram illustrating an example of an advertisement game execution screen of an advertisement bingo game having an additional advertisement display screen. FIG. 16 is a diagram showing an example of statistical data created by the advertising game management means.

FIG. 17 is a schematic configuration diagram of an advertising game system according to the second embodiment of the present invention. FIG. 18 is a schematic block diagram of a management server in the advertising game system. FIG. 19 is a schematic block diagram of a mobile communication terminal in the advertising game system. FIG. 20 is a diagram for explaining an initial screen of the advertising game. FIG. 21 is a diagram for explaining a user information input screen of an advertising game. FIG. 22 is a diagram for explaining a problem image list display screen of an advertisement quiz game. FIG. 23 is a diagram for explaining a problem image list display screen of an advertisement bingo game. FIG. 24 is a diagram for explaining the problem image list display screen of the advertisement reversi game. FIG. 25 is a diagram for explaining an answer input screen. FIG. 26 is a diagram for explaining the correct answer screen. FIG. 27 is a diagram for explaining an incorrect answer screen. FIG. 28 is a diagram for describing a specific example of problem image data and the contents of a problem using the problem image data. FIG. 29 is a diagram for explaining the advertisement problem information about each advertisement or each advertisement object stored in the database of the management server. FIG. 30 is a diagram for describing user information for each user stored in the database. FIG. 31 is a diagram for explaining advertisement game progress status information for each advertisement game stored in the database. FIG. 32 is a diagram for explaining advertisement game progress status information for each advertisement game stored in the database. FIG. 33 is a flowchart for explaining a processing procedure when registering advertisement problem information in the management server in the advertising game system of the second embodiment. FIG. 34 is a flowchart for explaining a procedure of processing for displaying a problem image list display screen on each mobile communication terminal in the advertising game system of the second embodiment. FIG. 35 is a flowchart for explaining the procedure of a process in which the management server controls the execution of the advertisement game performed at a predetermined mobile communication terminal in the advertisement game system of the second embodiment. FIG. 36 is a flowchart for explaining a processing procedure when registering sub users constituting a team in the management server in a modification of the advertising game system of the second embodiment. FIG. 37 is a view for explaining an initial screen of the advertising game in the modification. FIG. 38 is a diagram for explaining a team formation screen in the modified example. FIG. 39 is a diagram for explaining a sub-user registration screen in the modification. FIG. 40 is a diagram for explaining user information about the sub-user stored in the database of the management server in the modification. FIG. 41 is a flowchart for explaining the procedure of a process in which the management server controls the execution of an advertising game performed at a predetermined mobile communication terminal in the modification. FIG. 42 is a view for explaining a correct answer screen in the modified example. FIG. 43 is a view for explaining an image registration list screen in the modification. FIG. 44 is a diagram for describing user information about a user when the modified example has an image data sharing function.

[First embodiment]
The best mode for carrying out the present invention will be described below with reference to the drawings. 1 is a schematic configuration diagram of an advertising game system according to an embodiment of the present invention, FIG. 2 is a schematic block diagram of a management server in the advertising game system, and FIG. 3 is a schematic block diagram of a mobile communication terminal in the advertising game system. is there.

  As shown in FIG. 1, the advertising game system according to the present embodiment includes a management server 10, an advertising agency server 20, a plurality of identification information-added advertisements 30, 30,..., And a plurality of mobile communication terminals 40. , 40,... Such an advertisement game system is to allow the user of each mobile communication terminal 40 to execute an advertisement game using an advertisement and to make the user understand the contents of the advertisement in detail through the execution of the advertisement game. The management server 10, the advertising agency server 20, and the mobile communication terminals 40, 40,... Are connected by a communication network. As the communication network, for example, the Internet can be used.

  The management server 10 manages advertisement information, which is information related to the advertisement, and advertisement image data, which is image data of the advertisement, for each advertisement, and also manages the progress of the advertisement game performed in each mobile communication terminal 40. is there. The advertising agency server 20 is installed in a predetermined advertising agency. The advertisement agency server 20 transmits basic advertisement information on which the advertisement information is based to the management server 10 in order to register the advertisement information about the advertisement requested by the advertiser in the management server 10. is there. Further, the advertisement agency server 20 transmits the advertisement image data to the management server 10. The advertising agent server 20 incorporates a dedicated application program for registering advertising information with the management server 10.

  Each identification information addition advertisement 30 is obtained by adding identification information issued for each advertisement information to an advertisement for the advertisement information, and is published in various places by various advertisement disclosure means (advertisement media). . Here, examples of various advertisement disclosure means include outdoor advertisements, indoor advertisements, electric bulletins, in-car advertisements in transportation, and the like. Further, the advertisement publishing means may be an advertisement using the Internet, such as a web advertisement. Furthermore, the advertisement disclosure means may be a company, a product homepage (PC site), or the like.

  Each mobile communication terminal 40 is an information processing terminal of a user who uses this system. As the mobile communication terminal 40, any information processing terminal can be used as long as it has an input function, a display function, a storage function, a data communication function, and a program execution function. Specifically, a portable personal computer, a mobile phone, a portable game machine, or the like can be used. Below, the case where a mobile telephone is especially used as the mobile communication terminal 40 is demonstrated. The mobile communication terminal 40 is also provided with a GPS function (position information acquisition function) for acquiring the position information of the mobile communication terminal 40.

  In particular, in this embodiment, each mobile communication terminal 40 has an advertising game execution function. With this advertisement game execution function, an advertisement display screen including a plurality of advertisement image data can be displayed on the display means of the mobile communication terminal 40. Here, the plurality of advertisement image data included in the advertisement display screen is transmitted from the management server 10. The user executes an advertisement game in which an identification information-added advertisement that matches the content of each advertisement image data included in the advertisement display screen is found.

  Next, the configuration of each mobile communication terminal 40 will be described in detail. As shown in FIG. 3, each mobile communication terminal 40 includes an input unit 41, a display unit 42 such as a liquid crystal display device, a storage unit 43, a communication unit 44, a position information acquisition unit 45, and a control unit 46. Is provided.

  The input means 41 is for inputting predetermined information or making a predetermined selection on various screens displayed on the screen of the display means 42, for example. Various screens such as a screen used in an advertising game are displayed on the screen of the display means 42.

  The storage means 43 stores various application programs such as a program (advertisement game application program) for causing the mobile communication terminal 40 to implement the advertisement game execution function. The storage means 43 stores various data, specifically, a plurality of advertisement image data transmitted from the management server 10, information input / selected on the screen used in the advertisement game, and the like. Is done.

  The communication means 44 performs data communication between the mobile communication terminal 40 and the management server 10 via a communication network. The position information acquisition unit 45 plays a role of realizing a GPS function. That is, the position information acquisition means 45 acquires the position information of the mobile communication terminal 40 by receiving radio waves from GPS satellites and measuring the current position. The acquired position information is sent to the control means 46.

  The control means 46 controls each part of the mobile communication terminal 40 in an integrated manner. As shown in FIG. 3, the control means 46 includes a display control means 46a and a transmission control means 46b. The display control means 46a creates a screen used in the advertising game and displays it on the display means 42. Screens used in the advertisement game include an initial screen, a user information input screen, an advertisement display screen, an identification information input screen, and the like. Here, the initial screen is an initial screen of the advertising game, and the user information input screen is a screen for inputting user information that is information regarding the user of the mobile communication terminal 40. The advertisement display screen includes a plurality of advertisement image data transmitted from the management server 10, and the identification information input screen is used to input identification information for each advertisement image data included in the advertisement display screen. belongs to. Here, after the identification information is input on the identification information input screen, the control means 46 controls the position information acquisition means 45 at a timing when a predetermined button is pressed, and the position information acquisition means 45 is informed of the mobile communication terminal. 40 pieces of position information are acquired. Details of each screen will be described later.

  The transmission control unit 46b transmits an acquisition request for a plurality of advertisement image data to be included in the advertisement display screen to the management server 10 when the advertisement display screen is displayed on the screen of the display unit 42. Further, when the identification information is input on the identification information input screen during the execution of the advertising game, the transmission control means 46b uses the input identification information as the advertisement information for the advertisement image data to which the identification information is input. Is transmitted to the management server 10 together with the information for specifying. In the present embodiment, at this time, the transmission control means 46b adds the position information acquired by the position information acquisition means 45 in addition to the identification information and the information for specifying the advertisement information for the advertisement image data to which the identification information is input. Information is also transmitted to the management server 10.

  Next, the screen used in the advertising game displayed on the display means 42 will be described in detail. Screens used in such advertising games include an initial screen, a user information input screen, and three types of advertising game execution screens. Here, the three types of advertisement game execution screens include an advertisement game execution screen of an advertisement win game, an advertisement game execution screen of an advertisement bingo game, and an advertisement game execution screen of an advertisement reversi game. 4A is a diagram for explaining the initial screen 110 of the advertising game, FIG. 4B is a diagram for explaining the user information input screen 120 of the advertising game, and FIG. 5A is a diagram of the advertising game. FIG. 5B is a diagram for explaining the advertisement game execution screen 130. FIG. 5B is a diagram showing an example in which marking advertisement image data is displayed instead of one advertisement image data on the advertisement game execution screen 130. FIG. (A) is a figure for demonstrating the advertisement game execution screen 140 of an advertisement bingo game, FIG.6 (b) is a figure for demonstrating the advertisement game execution screen 150 of an advertisement reversi game.

  The advertisement game initial screen 110 is displayed when the advertisement game application program is started. As shown in FIG. 4A, the initial screen 110 includes a game type selection unit 111, a “start from start” button 112, a “start from start” button 113, and a “HELP” button 114. Is provided. In the present embodiment, as the advertising game, three types of games “advertising game”, “advertising bingo game”, and “advertising reversi game” can be executed. The “advertisement guessing game” is a game in which an identification information-added advertisement that matches the content of each advertisement image data is found for a plurality of advertisement image data included in the advertisement display screen. The “advertisement bingo game” is a bingo game performed using a plurality of advertisement image data included in the advertisement display screen, that is, a game in which an element of the bingo game is added to the advertisement hitting game. The “advertisement reversi game” is a reversi game that is performed using a plurality of advertisement image data included in the advertisement display screen, that is, a game in which elements of the reversi game are added to the advertisement winning game. The game type selection unit 111 is for selecting which of the three types of games to execute. Specifically, the game type selection unit 111 includes a name display unit displaying “Advertising game” and its selection check field, a name display unit displaying “Advertising bingo game” and its selection check field, “ A name display section displaying “Advertisement Reversi Game” and a selection check column thereof are provided. The user selects a game to be executed by checking one of these three selection check fields.

  The “start from the beginning” button 112 is a button for instructing to newly execute an advertising game. The “start from continuation” button 113 is a button for instructing to resume the interrupted advertisement game. Data on the interrupted advertising game is stored in the storage means 43. When the user checks a selection check box for a desired game in the game type selection unit 111 and then presses a “start from continuation” button 113, the control unit 46 stores the selection stored in the storage unit 43. The advertising game is resumed based on the data about the advertising game that has been played. The “HELP” button 114 is a button for displaying a help screen for the advertising game.

  The user information input screen 120 of the advertising game is displayed when the user checks the selection check box for the desired game in the game type selection unit 111 on the initial screen 110 and then presses the “start from the beginning” button 112. Is done. As shown in FIG. 4B, the user information input screen 120 includes a basic information input field 121 for inputting basic information such as name, age, gender, occupation, and address, ”Selection unit 122,“ Field of interest ”selection unit 123, and“ Determination ”button 124. The selection section 122 of “Frequently used transportation facilities” is provided with a plurality of name display sections for displaying names of transportation facilities and their selection check fields. In the example of FIG. 4B, “Yamanote Line”, “Chuo Line”, “Tozai Line”, “Chiyoda Line”, and “Kanto Bus” are listed as the transportation modes. Further, the “field of interest” selection section 123 is provided with a plurality of name display sections for displaying the names of the respective fields and their selection check fields. In the example of FIG. 4B, “Drink”, “Magazine”, “Travel”, “Automobile”, and “Housing” are listed as each field. In the selection section 122 of “transportation frequently used” and the selection section 123 of “field of interest”, it is possible to check a selection check column for a plurality of name display sections. Information input on the user information input screen 120 is user information. The “OK” button 124 is a button for instructing that the input on the user information input screen 120 is completed. When the user presses the “decision” button 124 on the user information input screen 120, the control unit 46 displays the information regarding the type of game selected on the initial screen 110 and the user information input on the user information input screen 120 as an advertisement image. It is transmitted to the management server 10 together with the data acquisition request.

  Each advertisement game execution screen 130, 140, 150 shown in FIGS. 5 and 6 is created and displayed by the display control means 46a. Specifically, when a desired game type is selected on the initial screen 110 and the “start from the beginning” button 112 is pressed, when the “decision” button 124 is pressed on the user information input screen 120, An advertisement image data acquisition request is transmitted from the mobile communication terminal 40 to the management server 10. When the display control means 46a receives a plurality of advertisement image data sent from the management server 10 in response to the acquisition request, the display control means 46a uses the received plurality of advertisement image data to execute an advertisement for the selected type of advertisement game. A game execution screen is created and displayed on the screen of the display means 42. On the other hand, when the desired game type is selected on the initial screen 110 and the “start from continuation” button 113 is pressed, the display control means 46 a stores the selected advertisement game stored in the storage means 43. Is read out, an advertisement game execution screen is created based on the read data, and is displayed on the screen of the display means 42.

  As shown in FIG. 5 (a), the advertisement game execution screen 130 of the advertisement winning game includes an advertisement display screen 131 provided in the left area and an identification information input screen 135 provided in the right area. Become. On this advertisement display screen 131, three advertisement image data are displayed along the vertical direction. The identification information input screen 135 is divided into three areas 135a, 135b, and 135c corresponding to the three pieces of advertisement image data displayed on the advertisement display screen 131, respectively. In each of the areas 135a, 135b, and 135c, an identification information input field 136 and an “OK” button 137 are provided. When the user finds an identification information addition advertisement that matches the content of each advertisement image data displayed on the advertisement display screen 131, the identification information added to the found identification information addition advertisement is displayed as the advertisement image data. Is input to the identification information input field 136 corresponding to. Thereafter, when the user presses the “OK” button 137 for the identification information input field 136, the control means 46 controls the position information acquisition means 45 to acquire the position information, and the transmission control means 46b receives the input. The identification information is transmitted to the management server 10 together with the information specifying the advertisement information for the advertisement image data that is the input target of the identification information and the acquired position information. And the management server 10 will determine whether the identification information addition advertisement with respect to the said advertisement information was found based on the transmitted information. When the management server 10 determines that the identification information-added advertisement has been found, the management server 10 transmits marking advertisement image data in which a predetermined mark is attached to the advertisement image data for the advertisement information to the mobile communication terminal 40, and the display control means 46a. As shown in FIG. 5B, the transmitted marking advertisement image data is displayed on the advertisement display screen 131 instead of the advertisement image data. As the predetermined mark, for example, a figure such as a circle or an ellipse, or a character such as “discovered” can be used. In the example of FIG. 5B, an elliptical figure is used as the predetermined mark attached to the marking advertisement image data. In this advertisement hitting game, a user who competes for the time required to find all the identification information-added advertisements for the three advertisement image data displayed on the advertisement display screen 131 is the winner.

  As shown in FIG. 6A, the advertisement game execution screen 140 of the advertisement bingo game includes an advertisement display screen 141 provided in the upper area, and an identification information input screen 145 provided in the lower area. Consists of. The advertisement display screen 141 includes a screen in which nine pieces of advertisement image data are arranged in a 3 × 3 matrix, that is, an “advertisement bingo sheet screen”. The display control unit 46 a creates the advertisement display screen 141 based on the nine advertisement image data transmitted from the management server 10. Here, along with the nine pieces of advertisement image data, arrangement information indicating where each advertisement image data is arranged on the advertisement display screen 141 is sent from the management server 10, and the display control means 46a Each advertisement image data is arranged at a predetermined position on the advertisement display screen 141 (advertisement bingo sheet screen) according to the arrangement information. Further, the identification information input screen 145 is provided with an advertisement selection field 146 for selecting advertisement image data, an identification information input field 147, and a “decision” button 148. When the user finds an identification information addition advertisement that matches the content of each advertisement image data displayed on the advertisement bingo sheet screen, the user selects the advertisement image data in the advertisement selection field 146, and finds the identified identification information addition advertisement. The identification information added to is input to the identification information input field 147. Thereafter, when the user presses the “OK” button 148, the control unit 46 controls the position information acquisition unit 45 to acquire the position information, and the transmission control unit 46b uses the input identification information as the identification information. Are transmitted to the management server 10 together with information for specifying the advertisement information for the advertisement image data to be input and the acquired position information. And the management server 10 will determine whether the identification information addition advertisement with respect to the said advertisement information was found based on the transmitted information. When the management server 10 determines that the identification information-added advertisement is found, the management server 10 transmits marking advertisement image data in which a predetermined mark is attached to the advertisement image data for the advertisement information to the mobile communication terminal 40, and the advertisement bingo game screen The marking advertisement image data is displayed instead of the advertisement image data. In this advertisement bingo game, the time required for the bingo to be established when the advertisement image data in which the identification information addition advertisement is found on the advertisement bingo sheet screen is aligned in any one of the vertical direction, the horizontal direction, and the diagonal direction. The user with the shortest time wins the winner.

  As shown in FIG. 6B, the advertisement game execution screen 150 of the advertisement reversi game includes an advertisement display screen 151 provided in the upper area, and an identification information input screen 155 provided in the lower area. Consists of. This advertisement display screen 151 includes a screen in which 30 pieces of advertisement image data are arranged in a 6 × 5 matrix, that is, an “advertisement reversi sheet screen”. The display control unit 46 a creates the advertisement display screen 151 based on the 30 advertisement image data transmitted from the management server 10. Here, along with the 30 pieces of advertisement image data, arrangement information indicating where each advertisement image data is arranged on the advertisement display screen 151 is sent from the management server 10, and the display control means 46 a Each advertisement image data is arranged at a predetermined position on the advertisement display screen 151 (advertisement reversi sheet screen) according to the arrangement information. Further, the identification information input screen 155 is provided with an advertisement selection field 156 for selecting advertisement image data, an identification information input field 157, and a “OK” button 158. When the user finds an identification information addition advertisement that matches the content of each advertisement image data displayed on the advertisement reversisheet screen, the user selects the advertisement image data in the advertisement selection field 156, and finds the identification information addition advertisement that has been found. The identification information added to is input to the identification information input field 157. Thereafter, when the user presses the “OK” button 158, the control unit 46 controls the position information acquisition unit 45 to acquire the position information, and the transmission control unit 46 b converts the input identification information into the identification information. Are transmitted to the management server 10 together with information for specifying the advertisement information for the advertisement image data to be input and the acquired position information. And the management server 10 will determine whether the identification information addition advertisement with respect to the said advertisement information was found based on the transmitted information. When the management server 10 determines that the identification information additional advertisement is found, the management server 10 transmits marking advertisement image data in which a predetermined mark is attached to the advertisement image data for the advertisement information to the mobile communication terminal 40, and the advertisement reversi game screen The marking advertisement image data is displayed instead of the advertisement image data. Further, the management server 10 has yet to find the identification information-added advertisement based on the advertisement image data in which the identification information-added advertisement has been found in this determination and the advertisement image data in which the identification information-added advertisement has already been found. It is determined whether or not one or a plurality of advertisement image data is sandwiched in any one of the vertical direction, the horizontal direction, and the diagonal direction. The marking advertisement image data is transmitted to the mobile communication terminal 40, and the marking advertisement image data is displayed instead of the advertisement image data on the advertisement reversi game screen. In this advertisement reversi game, a user who competes for the time required for all advertisement image data to change to marking advertisement image data on the advertisement reversi sheet screen is the winner.

  Next, the configuration of the management server 10 will be described. As illustrated in FIG. 2, the management server 10 includes a database 11, a communication unit 12, an advertisement selection unit 13, an identification information determination unit 14, and a management unit 15.

  In the database 11, advertisement information for each advertisement, advertisement image data for each advertisement, user information that is information relating to a user who uses each mobile communication terminal 40, and advertisements performed in each mobile communication terminal 40 It stores advertisement game progress information for managing the progress of the game. Here, each advertisement information is associated with identification information issued for the advertisement information, and each advertisement image data is associated with advertisement information for the advertisement image data.

  Now, the contents of each information stored in the database 11 of the management server 10 will be described in detail. 7 is a diagram for explaining the advertisement information for each advertisement stored in the database 11 of the management server 10, and FIG. 8 is a diagram for explaining the user information for each user stored in the database 11. FIG. 9 and FIG. 10 are diagrams for explaining the advertisement game progress status information for each advertisement game stored in the database 11.

  As shown in FIG. 7, the advertisement information for each advertisement includes “advertisement product name”, “advertisement ID”, “identification information”, “advertisement image data file name”, “advertisement field”, and “advertisement release”. Means ”,“ public location ”,“ publication period ”,“ publication schedule ”,“ publication number ”,“ URL information ”, and the like are included. Here, information other than “advertisement ID”, “identification information”, and “file name of advertisement image data” is transmitted from the advertisement agency server 20 as advertisement basic information.

  “Product name of advertisement” is information relating to the name of the product to be advertised. The “advertisement field” is information (advertisement field information) related to the field to which the product to be advertised belongs. For example, in the case of a can coffee advertisement, the advertisement field information is “drink”, and in the case of a passenger car advertisement, the advertisement field information is “car”.

  The “advertisement ID” is information for specifying the advertisement information, and is used as a search key for advertisement information, for example. “Identification information” is information issued to the advertisement information. The advertiser creates the identification information-added advertisement by adding the identification information to the advertisement. Thus, in the present embodiment, the advertisement information and the identification information are associated with each other by including the identification information in the advertisement information. These advertisement ID and identification information are issued by the management means 15 when the advertisement information is registered in the database 11. The “file name of the advertisement image data” is a file name assigned to the advertisement image data regarding the advertisement for the advertisement information. Thus, by including the file name of the advertisement image data in the advertisement information, the advertisement image data for the advertisement is associated with the advertisement information. For example, when advertisement information is specified, the advertisement image data can be found by searching the database 11 using the file name of the advertisement image data included in the advertisement information as a search key. In this respect, the advertisement ID is information for specifying the advertisement information and information (specific information) for specifying the advertisement image data. It can also be considered that the advertisement image data is registered in the database 11 in association with the advertisement ID and the identification information.

  The “advertisement publication means” is information (advertisement publication means information) relating to a specific means for publishing the identification information addition advertisement for the advertisement, and the “publication location” is the identification information addition advertisement for the advertisement publication means. It is information (public place information) about the place that has been made public in. For example, when an identification information-added advertisement is disclosed in a train on the Yamanote Line, the advertisement disclosure means information is “advertisement in the train”, and the disclosure location information is “Yamanote Line”. When the identification information-added advertisement is published outdoors in various places in Tokyo, the advertisement publication means information is “outdoor advertisement” and the publication location information is “Tokyo”. Further, when the identification information-added advertisement is published on the web using the Internet, the advertisement publication means information is “Internet” and the publication location information is “Web”. The “publication period” is information regarding a period during which the identification information-added advertisement is published. The “publication schedule” is information relating to the time during which the identification information-added advertisement is disclosed within a day. For example, when an advertisement with identification information added is published in a train, and the train equipped with the advertisement with the identification information is operated for 1 hour in the morning, 1 hour in the day, and 1 hour in the night, , “3 hours (morning: 1 h, noon: 1 h, evening: 1 h)”. The “number of disclosures” is information relating to the number of identification information addition advertisements to be disclosed. Further, the “URL information” includes, for example, URL information of the homepage (HP) of the product, HP URL information of the product related to the product, and the like.

  As shown in FIG. 8, the user information for each user includes “user ID”, “name”, “age”, “sex”, “profession”, “address”, “field of interest”, “well” "Transportation to use" etc. are included. Each information excluding the user ID is input by the user on the user information input screen 120 shown in FIG. The “user ID” is for specifying the user, and is issued by the management means 15 when the user information is registered in the database 11. As a matter of course, after the user ID is issued, the user ID is also sent at the same time when information is exchanged between the management server 10 and the mobile communication terminal 40. That is, the user ID in this case is information for specifying the transmission source or transmission destination of information. Since transmission / reception of the user ID is a known technique, in the present embodiment, explanation of transmission / reception of the user ID is omitted when explaining exchange of information between the management server 10 and the mobile communication terminal 40. .

  As shown in FIG. 9 and FIG. 10, the advertisement game progress status information for each advertisement game includes the advertisement hitting game progress status information, the advertisement bingo game progress status information, and the advertisement reversi, according to the type of the advertisement game. It is divided into game progress information. Each of the progress status information includes “user ID”, “arrangement information of each advertisement image data”, and “information regarding whether or not an identification information additional advertisement is found”. “User ID” is a user ID issued to a user who is playing the advertising game.

  The “arrangement information of each advertisement image data” is information indicating where each advertisement image data transmitted from the management server 10 to the mobile communication terminal 40 is disposed on the advertisement display screen. For example, in the advertising game progress information, as shown in FIG. 9 (a), three pieces of position information “upper”, “middle”, “lower” What consists of information (advertisement ID) for specifying advertisement information for advertisement image data displayed at a position is used. Here, “up” represents the top display position on the advertisement display screen 131, “middle” represents the middle display position on the advertisement display screen 131, and “bottom” represents the top display position on the advertisement display screen 131. The lower display position is shown. Also, in the advertisement bingo game progress status information, as shown in FIG. 9B, the placement information of each advertisement image data is (i, j) (i = 1, 2, 3, j = 1, 2, 3) 9 position information and information (advertisement ID) for specifying advertisement information for advertisement image data displayed at each position is used. Here, (i, j) represents the position of i row and j column on the advertisement bingo sheet screen. Furthermore, in the progress information for the advertisement reversi game, as shown in FIG. 10, (m, n) (m = 1, 2,..., 6, n = 1, 2, as the placement information of each advertisement image data. ,..., 5) and 30 pieces of position information, and information (advertisement ID) for specifying advertisement information for advertisement image data displayed at each position is used. Here, (m, n) represents the position of m rows and n columns on the advertisement reversi sheet screen.

  In addition, “information regarding whether or not an identification information additional advertisement is found” indicates whether or not an identification information additional advertisement for the advertisement information is found for the advertisement information for the advertisement image data displayed at each position on the advertisement display screen. It is information to show. In the example of FIG. 9 and FIG. 10, in the display column of “arrangement information of each advertisement image data”, the “○” mark is attached to the one where the identification information additional advertisement is found, while the finding is still found. Items that have not been marked are marked with “-” to indicate the content of “information regarding whether or not an identification information-added advertisement has been found”.

  The communication means 12 communicates data between the management server 10 and the advertising agency server 20 and between the management server 10 and each mobile communication terminal 40, 40,... Via the communication network. is there.

  The advertisement selection means 13 selects a plurality of advertisement information from a plurality of advertisement information stored in the database 11 when receiving a request for acquiring a plurality of advertisement image data from each mobile communication terminal 40. . Selection of advertisement information by the advertisement selection means 13 is performed as follows. That is, information about the game type and user information are sent from each mobile communication terminal 40 to the management server 10 together with a plurality of advertisement image data acquisition requests. First, the advertisement selection means 13 recognizes the number of advertisement information to be selected based on information on the game type. Specifically, when the game type is “advertising game”, the number of advertisement information to be selected is recognized as three, and when the game type is “advertising bingo game”, the advertisement to be selected When the number of information is recognized as nine and the game type is “advertising reversi game”, the number of advertisement information to be selected is recognized as thirty. Next, the advertisement selection means 13 selects the recognized number of advertisement information from among a plurality of advertisement information stored in the database 11 that matches the content of the user information. Specifically, the advertisement selection unit 13 sets the same content as “frequently used transportation” included in the user information from the plurality of advertisement information stored in the database 11 as the “public place”. The advertisement information in which the same content as the “field of interest” included in the user information and the “field of interest” set in the “advertisement field” is specified. Then, the recognized number of advertisement information is selected from the identified advertisement information. As a result, it is possible to preferentially select an advertisement that is easy for the user to find when commuting, or an advertisement that matches the user's interest. Needless to say, the advertisement selecting means 13 sets the past period as the “publishing period” when selecting the advertisement information, and does not select the advertisement information of the advertisement that has been released. And

  Moreover, the advertisement selection means 13 determines the position where the advertisement image data for the selected advertisement information is arranged on the advertisement display screen, that is, the content of the arrangement information of each advertisement image data. Thereafter, the advertisement selection means 13 sends the advertisement image data corresponding to each selected advertisement information, information (advertisement ID) for identifying each selected advertisement information, and arrangement information of each advertisement image data through the communication means 12. Transmit to the mobile communication terminal 40.

  The identification information determination unit 14 receives the identification information, the information (advertisement ID) specifying the advertisement information for the advertisement image data for which the identification information is input, and the position information from each mobile communication terminal 40 and receives the identification information. One advertisement information is identified based on the information (advertisement ID) for identifying the advertisement information, the identification information and the public location information included in the identified advertisement information are read from the database 11, and the received identification information is read. Whether the received location information matches the read public location information. Then, when the identification information determination unit 14 recognizes that the received identification information matches the read identification information and that the received position information matches the read public location information, the identification information determination unit 14 specifies the identification information. It is determined that the identification information-added advertisement for the advertisement information is found, that is, the identification information input at the mobile communication terminal 40 is correct. On the other hand, if at least one of the identification information and the position information does not match, it is determined that the identification information additional advertisement has not been found, that is, the identification information input at the mobile communication terminal 40 is incorrect. In this way, the determination is performed in consideration of the position information, for example, the identification information is obtained from another person and the advertisement game is cleared even though the identification information addition advertisement is not actually viewed. This is to prevent illegal acts.

  Note that, for an advertisement that publishes an identification information-added advertisement on the web using the Internet, “Web” is set in the public location information included in the advertisement information as shown in FIG. In this case, the identification information determination unit 14 assumes that the received position information matches the public location information “Web” regardless of the position of the received position information. Yes.

  In the present embodiment, the identification information determination unit 14 determines whether or not the identification information additional advertisement has been found in consideration of the position information. Generally, the position information is considered. Instead, it may be determined whether the identification information additional advertisement is found based on whether the identification information matches.

  The management unit 15 controls and controls each part of the management server 10 and registers, deletes, searches, and the like for the database 11. As shown in FIG. 2, the management unit 15 includes an advertisement information registration management unit 15a, a user information registration management unit 15b, and an advertisement game management unit 15c.

  When the advertisement information registration management means 15a receives the advertisement information registration request together with the advertisement basic information about the advertisement from the advertisement agency server 20, the advertisement information registration management means 15a performs a process of registering the advertisement information for the advertisement, It is for management. Specifically, the advertisement information registration management means 15a first issues an advertisement ID and identification information for the advertisement information to be registered, and the issued advertisement ID and identification information are sent from the advertisement agency server 20. Ad information is created by adding to the basic advertisement information. Next, the advertisement information registration management unit 15 a registers the created advertisement information in the database 11 and transmits the issued advertisement ID and identification information to the advertisement agency server 20. The person in charge of the advertising agency conveys the identification information to the advertiser. Then, the advertiser creates an identification information-added advertisement in which the identification information is added to the advertisement, and publishes it at a public place set in the advertisement information. Further, the identification information-added advertisement created by the advertiser is converted into image data by the advertising agency server 20, and advertisement image data is created by removing the identification information from the image data. Then, the advertisement information registration management means 15 a registers the advertisement image data in the database 11 when the advertisement image data is transmitted together with the advertisement ID from the advertisement agency server 20. At this time, the file name of the advertisement image data is added to the advertisement information having the advertisement ID.

  When user information is sent from each mobile communication terminal 40, the user information registration management means 15b registers the user information in the database 11 and manages each user information. Here, the user information registration management means 15b issues a user ID for the user information when registering the user information.

  The advertising game management means 15 c manages the progress of the advertising game for the user based on the advertising game progress information for each user of the mobile communication terminal 40. Here, as shown in FIG. 9 and FIG. 10, each advertisement game progress information includes “user ID”, “arrangement information of each advertisement image data”, and “information regarding the presence / absence of identification information additional advertisement”. include.

  Specifically, in the advertisement game management means 15c, the advertisement selection means 13 receives a plurality of advertisement image data acquisition requests from each mobile communication terminal 40, selects a plurality of advertisement information, and sets the placement information of each advertisement image data. When the content is determined, the user ID for the user of the mobile communication terminal 40 issued by the user information registration management means 15b, information (advertisement ID) for specifying the selected plurality of advertisement information, and each advertisement image data The advertisement game progress status information for the user of the mobile communication terminal 40 is created based on the arrangement information and registered in the database 11. Further, when the advertisement game management means 15c receives the determination result from the identification information determination means 14, if the determination result indicates that the identification information additional advertisement for the advertisement information is found, Based on the determination result, the content of the advertisement game progress status information for the user of the mobile communication terminal 40 is updated. That is, as shown in FIG. 9 or FIG. 10, in the display column of “arrangement information of each advertisement image data”, “○” is marked with respect to the advertisement image data for the advertisement information for which the identification information additional advertisement has been found this time. Is added to update the “information regarding the presence / absence of discovery of the identification information-added advertisement”. If the determination result from the identification information determination unit 14 indicates that the identification information additional advertisement for the advertisement information has been found, the advertisement game management unit 15c has a predetermined mark on the advertisement image data. The attached marking advertisement image data is transmitted to the mobile communication terminal 40, and the marking advertisement image data is displayed instead of the advertisement image data on the advertisement display screen.

  In particular, when the type of game being executed on the mobile communication terminal 40 is “advertising reversi game”, the advertising game management means 15c updates the content of the progress information for the advertising reversi game every time Based on the updated advertisement reversi game progress information, the advertisement image data in which the identification information-added advertisement has been found in the current determination and the advertisement image in which the identification information-added advertisement has already been found on the advertisement reversi sheet screen It is determined whether or not one or a plurality of advertisement image data for which identification information-added advertisements have not yet been found by the data are sandwiched in any one of the vertical direction, the horizontal direction, and the diagonal direction. And if it is judged that it is pinched, the content of the advertisement game progress information is updated as the identification information additional advertisement is found for the advertising information for the pinned advertisement image data, and the pinched Marking advertisement image data in which a predetermined mark is attached to the advertisement image data being transmitted is transmitted to the mobile communication terminal 40, and the marking advertisement image data is displayed instead of the advertisement image data on the advertisement reversal sheet screen.

  In addition, each time the advertising game management means 15c updates the content of the advertising game progress status information for the user of each mobile communication terminal 40, a rule for the advertising game determined in advance based on the updated advertising game progress status information. It is determined whether or not the advertising game in the mobile communication terminal has ended. Specifically, when the advertising game is an advertising game, the advertising game management unit 15c determines whether all identification information-added advertisements for the three advertising image data have been found (in other words, the advertising display screen is displayed). It is determined whether or not all of the three advertisement image data are in the display mode changed to the marking advertisement image data). If the advertising game is an advertising bingo game, the advertising game management means 15c uses the advertising image data in which the identification information-added advertisement is found on the advertising bingo sheet screen, that is, the marking advertising image data is in the vertical and horizontal directions. And whether it is aligned in any one of the diagonal directions and bingo is established (in other words, whether the advertisement bingo sheet screen is in a display mode in which bingo is established for the marking advertisement image data). If bingo is established, it is recognized that the advertisement bingo game has ended. When the advertisement game is an advertisement reversi game, the advertisement game management means 15c determines whether all identification information-added advertisements for 30 advertisement image data have been found on the advertisement reversi sheet (in other words, the advertisement reversi sheet). If the screen is in a display mode in which all 30 advertisement image data have been changed to marking advertisement image data), and if all have changed to marking advertisement image data, the advertisement reversi game has ended. recognize. When the advertising game in each mobile communication terminal 40 is completed, the advertising game management means 15c determines the ranking of the user as a result of the advertising game based on the time required until the advertising game is completed. Here, the result of the advertising game is stored in the database 11 for each type of game. Further, when the advertising game management means 15c determines that the advertising game in each mobile communication terminal 40 has ended, the advertising game management means 15c gives information indicating that the advertising game has ended to the mobile communication terminal 40 and the result of the advertising game. Send. In particular, when the advertising game is an advertising bingo game, information indicating that bingo is established is transmitted as information indicating that the advertising game has ended.

  Next, a processing procedure when registering advertisement information in the management server 10 in the advertisement game system of the present embodiment will be described. FIG. 11 is a flowchart for explaining a processing procedure when registering advertisement information in the management server 10 in the advertisement game system of the present embodiment.

  First, when a person in charge of an advertising agency receives a PR request for a product to be advertised from an advertiser, the advertising agency displays basic advertising information about the advertisement on a predetermined input screen in the advertising agency server 20. input. Here, the advertisement basic information is information obtained by removing the advertisement ID, the identification information, and the file name of the advertisement image data from the advertisement information. Thereby, the advertisement basic information of the advertisement is registered in the advertisement agency server 20 (S11). Next, when the person in charge presses an instruction button for transmitting the registered basic advertisement information on a predetermined screen in the advertising agency server 20, the advertising agency server 20 displays the basic advertisement information. Along with the advertisement information registration request, the information is transmitted to the management server 10 via the communication network (S12).

  When the advertisement information registration management means 15a of the management server 10 receives the advertisement basic information and the advertisement information registration request from the advertisement agency server 20 (S13), first, the advertisement information to be registered based on the advertisement basic information. An advertisement ID and identification information for is issued (S14). Next, the advertisement information registration management means 15a generates advertisement information by adding the advertisement ID and identification information to the advertisement basic information, and then stores the advertisement information in the database 11 (S15). In this way, new advertisement information is registered in the management server 10. Thereafter, the advertisement information registration management means 15a transmits the issued advertisement ID and identification information to the advertisement agency server 20 (S16).

  Upon receiving the advertisement ID and the identification information (S17), the advertisement agency server 20 registers them in association with the advertisement basic information (S18). Thereafter, the person in charge of the advertising agency conveys the identification information to the advertiser. The advertiser creates an identification information-added advertisement in which the identification information is added to the advertisement and publishes it at a public place set in the advertisement information. In addition, the person in charge of the advertisement agency creates advertisement image data using the created identification information-added advertisement and loads the advertisement image data into the advertisement agency server 20. For example, the advertisement information data is created by converting the identification information-added advertisement into image data and removing the identification information from the image data. The advertisement image data thus taken into the advertisement agency server 20 is registered in association with the advertisement basic information (S19). Thereafter, when the person in charge presses a predetermined instruction button on a predetermined screen in the advertisement agency server 20, the advertisement agency server 20 sends the advertisement image data together with the advertisement ID to the management server via the communication network. 10 (S21).

  Upon receiving the advertisement image data and the advertisement ID from the advertisement agency server 20 (S22), the advertisement information registration management means 15a of the management server 10 registers the advertisement image data in the database 11 and a file of the advertisement image data. The name is added to the advertisement information having the advertisement ID (S23). Thus, the advertisement information registration process is completed.

  Note that after the advertisement information is registered, the advertisement agency server 20 can transmit an advertisement information correction instruction to the management server 10. Thereby, it is possible to correct the content of the advertisement information registered in the management server 10 as appropriate.

  Next, a procedure of processing for displaying an advertisement display screen (advertisement game execution screen) on each mobile communication terminal 40 in the advertisement game system of the present embodiment will be described. FIG. 12 is a flowchart for explaining a processing procedure for displaying an advertisement display screen (advertisement game execution screen) on each mobile communication terminal 40 in the advertisement game system of the present embodiment. Here, a description will be given of a case where an advertising game is newly executed instead of restarting the interrupted advertising game.

  First, when the user activates the advertising game application program in his / her mobile communication terminal 40 (S41), the display control means 46a displays the advertising game initial screen 110 shown in FIG. Displayed (S42). Next, the user selects the type of advertisement game to be executed on the initial screen 110 (S43). Here, it is assumed that “advertising game” is selected. Thereafter, when the user presses the “start from the start” button 112, the display control means 46a displays the user information input screen 120 shown in FIG. 4B on the screen of the display means 42 (S44).

  Next, the user inputs user information on the user information input screen 120 (S45). Thereafter, when the user presses the “OK” button 124, the transmission control unit 46 b obtains the advertisement image data from the information related to the type of game selected on the initial screen 110 and the user information input on the user information input screen 120. The request is transmitted to the management server 10 together with the request (S46).

  When an acquisition request for game type information, user information, and advertisement image data is sent from each mobile communication terminal 40 to the management server 10 (S47), first, the user information registration management means 15b of the management server 10 stores the user information. Register in the database 11 (S48). Here, when registering user information, a user ID is issued for the user information. Next, the advertisement selection means 13 recognizes the number of advertisement information to be selected based on the information regarding the game type. Here, since the information regarding the game type is “advertising game”, the number of pieces of advertising information to be selected is recognized as three. Thereafter, the advertisement selection means 13 selects the recognized number (three) of advertisement information from among a plurality of advertisement information stored in the database 11 that matches the content of the user information (S49). Furthermore, the advertisement selection means 13 determines the position where the advertisement image data for the selected advertisement information is arranged on the advertisement display screen, that is, the content of the arrangement information of each advertisement image data (S51).

  Thus, after the advertisement selection means 13 selects the advertisement information and determines the arrangement information of each advertisement image data, the advertisement game management means 15c uses the user ID issued by the user information registration management means 15b, the advertisement selection means 13 and so on. Based on the advertisement IDs of the three advertisement information selected by the advertisement selection means 13 and the placement information of each advertisement image data determined by the advertisement selection means 13, the advertisement hitting game progress status information for the user of the mobile communication terminal 40 is obtained. Create and register in the database 11 (S52). Thereafter, the advertisement selection means 13 transmits the advertisement image data for the selected three advertisement information, the advertisement ID of each advertisement information, and the arrangement information of each advertisement image data to the mobile communication terminal 40 (S53). .

  When the mobile communication terminal 40 receives the three advertisement image data, the advertisement ID of each advertisement information, and the placement information of each advertisement image data from the management server 10 (S54), it stores them in the storage means 43. . Then, the display control means 46a arranges the three pieces of advertisement image data at predetermined positions on the advertisement display screen 131 based on the arrangement information of each advertisement image data, so that “ The advertisement game execution screen 130 of “advertising game” is created and displayed on the screen of the display means 42 (S55).

  Next, the procedure of the process in which the management server 10 controls the execution of the advertisement game performed in the predetermined mobile communication terminal 40 in the advertisement game system of the present embodiment will be described. FIG. 13 is a flowchart for explaining the procedure of the process in which the management server 10 controls the execution of the advertisement game performed by the predetermined mobile communication terminal 40 in the advertisement game system of this embodiment. Here, a case is considered where an advertising game is executed as an advertising game in the predetermined mobile communication terminal 40.

  When the user of the mobile communication terminal 40 finds an identification information additional advertisement that matches the content of any one of the three advertisement image data displayed on the advertisement display screen 131, the identification information input screen In 135, the identification information added to the found identification information addition advertisement is input to the identification information input field 136 corresponding to the advertisement image data. Next, when the user presses the “decision” button 137 for the identification information input field 136, the control unit 46 first controls the position information acquisition unit 45 to acquire the position information, and then the transmission control unit 46b Then, the input identification information is transmitted to the management server 10 together with the advertisement ID of the advertisement information for the advertisement image data for which the identification information is input and the acquired position information.

  When identification information, advertisement ID, and position information are sent from the mobile communication terminal 40 to the management server 10 (S71), the identification information determination means 14 of the management server 10 specifies one advertisement information based on the advertisement ID. The identification information and the public location information included in the specified advertisement information are read from the database 11 (S72). Next, the identification information determination means 14 checks whether or not the received identification information matches the read identification information, and whether or not the received position information matches the read public location information. (S73).

  If the received identification information matches the read identification information, but the received position information does not match the read public location information, the identification information determination means 14 If the received identification information does not match the read identification information, but the received identification information does not match the read identification information, and the received identification information does not match the read identification information If the received location information does not match the read public location information, the identification information additional advertisement for the advertisement information is not found, that is, the input identification information is recognized as incorrect. To do. And the identification information determination means 14 sends the determination result to the advertisement game management means 15c. The advertising game management means 15c creates information (determination result data) indicating that the identification information input based on the determination result is incorrect, and transmits it to the mobile communication terminal 40 (S74). When the mobile communication terminal 40 receives the information, the display control unit 46a displays on the screen of the display unit 42 that the input identification information is incorrect.

  On the other hand, if the received identification information matches the read identification information and the received position information matches the read public location information, the identification information determination means 14 It is recognized that the identification information-added advertisement has been found, that is, the input identification information is correct. And the identification information determination means 14 sends this determination result to the advertisement game management means 15c. Based on the determination result, the advertising game management means 15c updates the contents of the advertising game progress information for the user of the mobile communication terminal 40 (S75). That is, in the advertisement hitting game progress status information for the user of the mobile communication terminal 40, the advertisement image data in which the identification information additional advertisement is found is marked with “◯”. Further, the advertisement game management means 15c creates marking advertisement image data (determination result data) in which a predetermined mark is attached to the advertisement image data in which the identification information addition advertisement is found, and transmits it to the mobile communication terminal 40. (S76). When the mobile communication terminal 40 receives the marking advertisement image data, the display control unit 46a displays the transmitted marking advertisement image data on the advertisement display screen 131 instead of the advertisement image data.

  Further, after the process of step S76, the advertising game management means 15c determines whether or not the advertising game on the mobile communication terminal 40 has ended according to the rules of the advertising game (S77). Specifically, whether or not all identification information-added advertisements for the three advertisement image data have been found based on the advertisement-paying game progress status information for the user of the mobile communication terminal 40 updated by the process of step S75. to decide. If all the identification information addition advertisements have not been found, the advertisement game management means 15c recognizes that the advertisement guessing game has not yet ended. Thereafter, the process proceeds to step S71.

  On the other hand, the advertisement game management means 15c recognizes that the advertisement guessing game has ended if all the identification information-added advertisements have been found. Thereafter, the advertising game management means determines the ranking of the user as a result of the advertising game based on the time required until the advertising game is completed (S78), and indicates that the advertising game has ended. Information and the result of the advertisement guessing game are transmitted to the mobile communication terminal 40 (S79). When the mobile communication terminal 40 receives these pieces of information, the display control means 46a displays information indicating that the advertisement winning game has ended and the result of the advertisement winning game on the screen of the display means 42.

  In the advertising game system of the present embodiment, an advertising game is executed in which a user of each mobile communication terminal finds an identification information additional advertisement that matches the content of each advertisement image data included in the advertisement display screen and inputs the identification information. Can be made. For this reason, the user searches for the identification information-added advertisement while viewing the content of each advertisement image data many times on the screen of his / her mobile communication terminal. In addition, when searching for a desired identification information-added advertisement, the user can take a closer look at the identification information-added advertisement that is actually made public. Therefore, according to the advertising game system of the present embodiment, the contents of the advertisement can be understood in detail by the user. In addition, for the advertiser, there is an advantage that the advertising effect can be enhanced by using the advertising game system to advertise.

  In the advertising game system of the present embodiment, the advertisement selection unit of the management server receives a plurality of advertisement information stored in the database when receiving an acquisition request for one or more advertisement image data from each mobile communication terminal. Among them, one or a plurality of advertisement information is selected from those suitable for the content of information regarding the user of the mobile communication terminal. Thereby, for example, an advertisement that is easy for a user to find when commuting or an advertisement that matches the user's interest can be preferentially selected, so that the user's willingness to run an advertising game can be enhanced.

  Furthermore, in the advertising game system of the present embodiment, the identification information determination unit of the management server includes identification information from each mobile communication terminal, information for specifying the advertisement information for the advertisement image data for which the identification information is input, and position information. Is received, the one advertisement information is identified based on the information for identifying the received advertisement information, and the identification information associated with the identified advertisement information and the public location information included in the identified advertisement information are By reading from the database and recognizing that the received identification information matches the read identification information and that the received location information matches the read public location information, It is determined that the identification information addition advertisement has been found. In this way, by considering whether or not the identification information additional advertisement is found for the advertisement image data in consideration of the position information, for example, the identification information additional advertisement is not actually seen. It is possible to prevent an illegal act such as obtaining identification information from another person and clearing the advertising game.

  In the advertising game system of the present embodiment, an advertising winning game, an advertising bingo game, and an advertising reversi game can be performed as the advertising game. Thereby, the game nature of an advertising game can be improved and the willingness to perform the advertising game by a user can be raised more.

  In addition, this invention is not limited to said embodiment, A various deformation | transformation is possible within the range of the summary.

For example, in the above embodiment, the case where three pieces of advertisement image data are displayed on the advertisement display screen of the advertisement-hit game has been described. The advertisement image data may be displayed. Here, FIG. 14 shows an example of an advertisement display screen of an advertisement-hit game on which one advertisement image data is displayed. In the above embodiment, the case where nine advertisement image data are arranged in a matrix on the advertisement bingo game screen has been described. However, n ² (n = ^2, 4, 5, 6) are displayed on the advertisement bingo game screen. ,...) May be arranged in a matrix. Furthermore, in the above embodiment, a case has been described where 30 pieces of advertisement image data are arranged in a matrix on the advertisement reversi game screen. However, the advertisement reversi game screen is not limited to 30 pieces of advertisement image data. The advertisement image data may be arranged in a matrix.

  In the above embodiment, the display control means of each mobile communication terminal is different from the advertisement bingo sheet screen (or advertisement reversisheet screen) on the advertisement game execution screen of the advertisement bingo game (or advertisement reversi game). Alternatively, an additional advertisement display screen including a plurality of advertisement image data may be displayed. FIG. 15 is a diagram illustrating an example of an advertisement game execution screen of an advertisement bingo game having an additional advertisement display screen. As shown in FIG. 15, the advertisement game execution screen 140a of the advertisement bingo game includes an advertisement display screen 141a provided in the upper area and an identification information input screen 145 provided in the lower area. . The advertisement display screen 141a includes an advertisement bingo sheet screen 142 in which nine pieces of advertisement image data are arranged in a 3 × 3 matrix, and an additional advertisement display screen 143 including one or more pieces of advertisement image data. That is, in FIG. 15, the advertisement bingo sheet screen 142 is displayed in the portion described as “bingo frame”, and the additional advertisement display screen 143 is displayed in the portion described as “free frame”. It is. Here, the one or more advertisement image data displayed on the additional advertisement display screen 143 is transmitted from the management server. The management server also manages each advertisement image data displayed on the additional advertisement display screen 143 together with each advertisement image data displayed on the advertisement bingo sheet screen 142 in the progress status information for the advertisement bingo game. In this case, the advertisement game management means of the management server determines that the advertisement game in the mobile communication terminal has ended when the bingo is established on the advertisement bingo sheet screen 142, and the time required until the end, The ranking of the user is determined as a result of the advertisement game based on the number of advertisement image data in which the identification information addition advertisement is found among the advertisement image data included in the additional advertisement display screen 143 in the mobile communication terminal.

  Thus, by providing the additional advertisement display screen 143, the user can see more advertisements. Moreover, for the advertisement image data displayed on the additional advertisement display screen 143, the user does not necessarily have to search for the identification information-added advertisement, but the number of advertisement image data in which the identification information-added advertisement has been found is the advertisement bingo. Since it is taken into account when determining the ranking of the user as a result of the game, the user also actively finds the identification information additional advertisement that matches the content of the advertisement image data displayed on the additional advertisement display screen 143. I can get it.

  In addition, about the advertisement information with respect to one or several advertisement image data displayed on the additional advertisement display screen 143, the advertisement selection means of a management server may select at random from the some advertisement information stored in the database. . As a result, in the additional advertisement display screen 143, an advertisement in a field that is not of interest to the user may be displayed. However, the user can be expected to meet an unexpected advertisement. There is an advantage that the possibility of acquisition of customers can be expected.

  Furthermore, in the above embodiment, it is desirable that the display control means of each mobile communication terminal has a function of enlarging and displaying each advertisement image data displayed on the advertisement display screen. Thus, the user can have the details of the advertisement firmly seen, and the user can accurately determine whether the actual identification information-added advertisement matches the contents of the advertisement image data.

  Further, in the above embodiment, as the “publication schedule” included in the advertisement information, information on the time when the identification information-added advertisement is published in the day is used, and the identification information determination unit of the management server When receiving the identification information from the mobile communication terminal and the advertisement ID and the position information of the advertisement information for the advertisement image data for which the identification information is input, one advertisement information is obtained based on the advertisement ID of the received advertisement information. The identification information included in the identified advertisement information, the information on the disclosure location information and the disclosure schedule are read from the database, the received identification information matches the read identification information, and the received position information is It matches the read disclosure location information and the received time corresponds to the read disclosure schedule. By recognizing that included in the information of Te, it is desirable to determine the identification information adding ads for that particular advertisement information has been found out. Thereby, for example, when an identification information additional advertisement for a certain advertisement is released in a train, if the received time is a time zone when the train is not operating, the identification information additional advertisement is not found. It can be determined that the advertisement game is cleared illegally.

  Furthermore, in the above embodiment, the case where a mobile communication terminal having a GPS function is used has been described. However, the mobile communication terminal does not necessarily have a GPS function. In this case, the identification information determination unit of the management server can use information on the base station that has received information from the mobile communication terminal as position information of the mobile communication terminal.

  Moreover, in said embodiment, about the same goods, if the contents of the advertisement (contents of advertisement image data) differ, it is possible to register several advertisement information in the database of a management server. In this case, for example, if the advertiser creates an identification information addition advertisement with similar contents for the same product, the user can find the advertisement contents when he finds one of these similar identification information addition advertisements. It is necessary to check the details in detail and determine whether or not the advertisement with the added identification information found matches the content of the advertisement image data displayed on the mobile communication terminal. The contents can be understood in detail.

  Further, in the above embodiment, the user information about each user includes “user ID”, “name”, “age”, “sex”, “profession”, “address”, “field of interest”, “well” Although the case where “transportation to be used” is included has been described, the user information may further include “living area” in addition to such information. Here, the “life area” is a place or area where the user frequently goes in daily life. In this case, it is necessary to provide a “living area” selection unit on the user information input screen. For example, the “living area” selection section selects “Otemachi”, “Haneda Airport”, “Odaiba”, “Ginza”, “Marunouchi Building”, “Tokyo Tower”, etc. as the “living area”. Configured to be able to. In particular, the “living area” is preferably a place that cannot be identified by “frequently used transportation”. As described above, when the “living area” is included in the user information, the advertisement selection unit of the management server receives a plurality of advertisement image data acquisition requests received from each mobile communication terminal. Among the advertising information, the same information as “Frequently used transportation” or “Living area” included in the user information is set as “Public place” or “Interested” included in the user information The advertisement information having the same content as the “field” is set in the “advertisement field”. Then, a predetermined number of advertisement information is selected from the specified advertisement information. The user information about each user may include a “living area” instead of “a frequently used transportation facility”.

  In addition, in the above embodiment, when the advertisement game management unit of the management server receives a determination result indicating that the identification information additional advertisement for the advertisement information has been found from the identification information determination unit, the advertisement image The case where the marking advertisement image data in which a predetermined mark is attached to the data is transmitted to the mobile communication terminal has been described. Generally, at this time, the advertisement game management means transmits image data (contents for displaying advertisement already found) indicating that an identification information-added advertisement for the advertisement information has been found to the mobile communication terminal. It may be. That is, as the advertisement-found display image data, in addition to the above-described marking advertisement image data, for example, image data having only a predetermined mark obtained by removing the advertisement image data from the marking advertisement image data can be used. .

  In addition, when the advertisement game management means receives the determination result indicating that the identification information additional advertisement for the advertisement information has been found from the identification information determination means, the advertisement game data is marked with a predetermined mark. Instead of transmitting the advertisement image data to the mobile communication terminal, information indicating that an identification information-added advertisement for the advertisement information has been found may be transmitted to the mobile communication terminal. In this case, the display control means of the mobile communication terminal receives the identification information addition advertisement for the advertisement information already sent and the information that the identification information addition advertisement for the advertisement information has been found. Based on the information indicating that the advertisement has been found, a result display screen indicating which advertisement image data has been found for which identification information addition advertisement has been found is created and displayed on the display means. Thereby, in the said mobile communication terminal, a result of an advertisement game at the present time can be notified to a user by a result display screen separately from an advertisement display screen. For example, the result display screen is the same screen as the advertisement display screen except that the advertisement image data is not displayed, and the advertisement image data in which the identification information additional advertisement is found is arranged on the advertisement display screen. A screen in which a predetermined mark is attached to a position corresponding to the position can be used.

  In the above embodiment, the advertising game management means of the management server determines whether or not the advertising game in each mobile communication terminal has ended according to the rules of the advertising game. Actually, in the above-described embodiment, the case where the advertisement game is finished when the advertisement display screen has a predetermined display mode has been described. However, various conditions can be set for the advertisement game end condition. For example, if it is determined that the identification information input by the user is incorrect, the advertisement game may be ended. As a result, the user can more carefully determine whether the actual identification information-added advertisement matches the content of the advertisement image data displayed on his / her mobile communication terminal. Can be seen firmly. Further, the advertisement game may be ended when a certain time has elapsed since the start of the advertisement game. In this case, the advertising game management means needs to manage the game start time for each advertising game in each mobile communication terminal. Here, as the game start time, for example, the time when the advertisement image data is transmitted to the mobile communication terminal can be used. Then, the advertisement game management means monitors whether or not a certain time has elapsed from the game start time for each advertisement game, and determines that the advertisement game has ended when the certain time has elapsed from the game start time.

  Furthermore, in the above embodiment, when the advertisement game management unit of the management server receives a determination result of content indicating that an identification information additional advertisement for certain advertisement information has been found from the identification information determination unit, The case where the marking advertisement image data in which the predetermined mark is added to the advertisement image data for the advertisement information is transmitted to the mobile communication terminal has been described. However, the advertisement game management means, in addition to the marking advertisement image data, The “HP URL information of the product” and “HP URL information of the product related to the product” included in the product may be transmitted to the mobile communication terminal. In this case, the display control means of the mobile communication terminal displays the marking advertisement image data instead of the advertisement image data on the advertisement display screen and, for example, a “go to product HP” button and “ “Go to HP” button is displayed. When the user presses the “Move to product HP” button, the display control means accesses the product HP according to the “URL information of the product HP sent from the management server” and displays the HP. Display on the means screen. When the user presses the “move to related product HP” button, the display control means accesses the HP of the related product according to the “URL information of the HP of the product related to the product” sent from the management server. The HP is displayed on the screen of the display means. As a result, the user can be made aware of the contents of the advertisement target product.

  In the above embodiment, a comment input / browsing function regarding each advertisement image data may be added to each mobile communication terminal. Specifically, the display control means of each mobile communication terminal inputs a predetermined comment regarding the advertisement image data when, for example, one advertisement image data is selected on the advertisement display screen and a predetermined button is pressed. Display the input screen. The user can input any content regarding the advertisement (or product) as a comment on the comment input screen. When the user presses a comment transmission button, for example, the transmission control means transmits the input comment and the advertisement ID of the advertisement image data to the management server. When receiving the comment and the advertisement ID, the advertisement game management means of the management server stores the comment in the database in association with the advertisement information having the advertisement ID. Also, the transmission control means of each mobile communication terminal, for example, when one advertisement image data is selected on the advertisement display screen and a predetermined button is pressed, a request for obtaining a comment regarding the advertisement image data and the advertisement image data Is sent to the management server. When receiving the comment acquisition request and the advertisement ID, the advertisement game management means of the management server reads one or more comments associated with the advertisement information having the advertisement ID from the database and transmits them to the mobile communication terminal. . Then, the display control means of the mobile communication terminal displays a comment browsing screen that displays the transmitted one or more comments. The user can search for an identification information-added advertisement or understand other people's evaluation of the product with reference to the content of the comment.

  In the above embodiment, the advertisement game management means of the management server analyzes the contents of the advertisement game progress information stored in the database, and for the advertisement having the same advertisement field and advertisement place, the gender of the user and You may make it produce the statistical data which totaled the number of the advertisements discovered in each time slot | zone of the morning, the daytime, and the night for every age. FIG. 16 is a diagram showing an example of statistical data created by the advertising game management means. In the example of FIG. 16, statistical data in the case where the advertising field is a drink and the advertising place is a Yamanote line is shown. Here, in order to create such statistical data, it is necessary to include time information when the identification information-added advertisement is found in the advertisement game progress status information. Further, the advertisement game management means creates such statistical data when receiving an instruction from the advertisement agency server or whenever a certain period of time elapses. The statistical data created by the advertising game management means is sent to the advertising agency server and stored in the advertising agency server. The person in charge of the advertising agency presents statistical data to the advertiser. Based on the statistical data, the advertiser can know how many people can view his / her advertisement at what time and place.

  Furthermore, in the above embodiment, the case where the advertisement image data is displayed on the advertisement display screen in each mobile communication terminal has been described. Here, the image data includes not only still image data but also moving image data. Therefore, for example, in each mobile communication terminal, advertisement moving image data representing an advertisement in video may be displayed on the advertisement display screen.

[Second Embodiment]
Next, a second embodiment of the present invention will be described with reference to the drawings. 17 is a schematic configuration diagram of an advertising game system according to the second embodiment of the present invention, FIG. 18 is a schematic block diagram of a management server in the advertising game system, and FIG. 19 is a schematic block diagram of a mobile communication terminal in the advertising game system. It is.

  As shown in FIG. 17, the advertising game system according to the second embodiment includes a management server 510, an advertising agency server 520, a plurality of advertiser terminals 530, 530,..., And a plurality of mobile communication terminals 540. , 540,... Such an advertising game system causes the user of each mobile communication terminal 540 to execute an advertising game in which questions relating to the advertisement or the advertising object are presented and answered, and through the execution of the advertising game, the contents of the advertisement or the advertising object are given to the user. This is to help you understand in detail. The management server 510, the advertising agency server 520, the advertiser terminals 530, 530,... And the mobile communication terminals 540, 540,. As the communication network, for example, the Internet can be used.

  The management server 510 manages advertisement problem information for setting up problems related to each advertisement or each advertisement object, and advertisement image data obtained by converting each advertisement or each advertisement object used in the advertisement game into image data. It manages the progress of an advertising game performed at each mobile communication terminal 540. Here, various types of advertisement image data include problem image data used when a problem relating to the advertisement or advertisement object is given, correct image data used to mean that the problem has been correctly answered, and Incorrect image data used when it means that the problem is not answered correctly is included. The advertising agency server 520 is installed in a predetermined advertising agency. The advertisement agency server 520 manages the advertisement problem basic information that is the basis of the advertisement problem information in order to register the advertisement problem information about the advertisement or advertisement object requested by the advertiser in the management server 510. This is transmitted to the server 510. At this time, the advertisement agency server 520 also transmits various types of advertisement image data to the management server 510. The plurality of advertiser terminals 530, 530,... Are each owned by the advertiser. As the advertiser terminal 530, a personal computer, a server, or the like can be used. Each advertiser can register advertisement problem information using its own advertiser terminal 530. That is, each advertiser terminal 530 registers, in the management server 510, advertisement problem basic information that is the basis of the advertisement problem information in order to register the advertisement problem information about the advertisement or advertisement object of the advertiser in the management server 510. At the same time, various advertisement image data are transmitted to the management server 510. When registering advertisement problem information, the advertisement agency server 520 and each advertiser terminal 530 access a predetermined registration site managed by the management server 510 and register advertisement problem information.

  Each mobile communication terminal 540 is an information processing terminal of a user who uses this system. As the mobile communication terminal 540, any information processing terminal can be used as long as it has an input function, a display function, a storage function, a data communication function, and a program execution function. Specifically, a portable personal computer, a mobile phone, a portable game machine, or the like can be used. Below, the case where a mobile telephone is especially used as the mobile communication terminal 540 is demonstrated. The mobile communication terminal 540 is also provided with a GPS function (position information acquisition function) for acquiring the position information of the mobile communication terminal 540.

  In particular, in the second embodiment, each mobile communication terminal 540 has an advertisement game execution function. With this advertisement game execution function, the user of the mobile communication terminal 540 can execute an advertisement game using a plurality of problem image data distributed from the management server 510. Specifically, in this advertising game, the user of the mobile communication terminal 540 can answer a problem using the problem image data distributed to the user and earn points when the problem is correctly answered. it can. The user collects points by playing an advertising game, and can obtain various benefits such as application for a sweepstakes according to the number of collected points.

  Next, the configuration of each mobile communication terminal 540 will be described in detail. As shown in FIG. 19, each mobile communication terminal 540 includes an input unit 541, a display unit 542 such as a liquid crystal display device, a storage unit 543, a communication unit 544, a position information acquisition unit 545, and a control unit 546. Is provided.

  The input unit 541 is for inputting predetermined information or performing predetermined selection on various screens displayed on the display of the display unit 542, for example. Various screens such as a screen used in an advertising game are displayed on the display of the display unit 542.

  The storage unit 543 stores various application programs such as a program (advertisement game application program) for causing the mobile communication terminal 540 to execute the advertisement game execution function. The storage unit 543 stores various data, specifically, a plurality of problem image data transmitted from the management server 510, information input / selected on the screen used in the above-described advertising game, and the like. Remembered.

  The communication unit 544 performs data communication between the mobile communication terminal 540 and the management server 510 via a communication network. The position information acquisition unit 545 plays a role of realizing a GPS function. That is, the position information acquisition unit 545 acquires position information of the mobile communication terminal 540 by receiving radio waves from GPS satellites and measuring the current position. The acquired position information is sent to the control means 546.

  The control means 546 controls each part of the mobile communication terminal 540 in an integrated manner. As shown in FIG. 19, the control means 546 includes display control means 546a and transmission control means 546b. The display control means 546a creates a screen used in the advertising game and displays it on the display means 542. Screens used in the advertising game include an initial screen, a user information input screen, a question image list display screen, an answer input screen, a correct answer screen, an incorrect answer screen, and the like. Here, the initial screen is an initial screen of the advertising game, and the user information input screen is a screen for inputting user information that is information regarding the user of the mobile communication terminal 540. The problem image list display screen displays a plurality of problem image data transmitted from the management server 510. The user selects one problem image data from among the plurality of problem image data displayed on the problem image list display screen. The answer input screen displays the question image data enlarged for the one question image data selected on the question image list display screen, and shows the details of the question, and displays the question text related to the question image data And input the answer to the question. Here, after the answer is input on the answer input screen, the control means 546 controls the position information acquisition means 545 at a timing when a predetermined button is pressed, and the position information acquisition means 545 receives the information of the mobile communication terminal 540. Get location information. The correct answer screen is a screen that is displayed when a problem using the problem image data is correctly answered, and the incorrect answer screen is a screen that is displayed when a problem using the problem image data is not correctly answered. . Details of each screen will be described later.

  The transmission control means 546b transmits a plurality of problem image data distribution requests to be included in the problem image list display screen to the management server 510 when displaying the problem image list display screen on the display of the display means 542. It is. Further, when an answer to a question is input on the answer input screen during the execution of the advertising game, the transmission control means 546b specifies information related to the input answer of the question, and specific information for specifying image data for the question. At the same time, it is transmitted to the management server 510. In the second embodiment, at this time, the transmission control unit 546b includes the position information acquired by the position information acquisition unit 545 in addition to the information related to the answer to the question and the specific information for specifying the problem image data for the question. Transmit to the management server 510.

  Next, a screen used in the advertising game displayed on the display unit 542 will be described in detail. Screens used in such advertising games include an initial screen, a user information input screen, three types of question image list display screen, an answer input screen, a correct answer screen, an incorrect answer screen, and the like. Here, the three types of problem image list display screens are an advertisement quiz game problem image list display screen, an advertisement bingo game problem image list display screen, and an advertisement reversi game problem image list display screen. Become. 20 is a diagram for explaining the initial screen 610 of the advertising game, FIG. 21 is a diagram for explaining the user information input screen 620 of the advertising game, and FIG. 22 is a diagram for explaining the problem image list display screen 630 of the advertising quiz game. FIG. 23 is a diagram for explaining a problem image list display screen 640 for an advertisement bingo game, FIG. 24 is a diagram for explaining a problem image list display screen 650 for an advertisement reversi game, and FIG. FIG. 26 is a diagram for explaining the answer input screen 660, FIG. 26 is a diagram for explaining the correct answer screen 670, and FIG. 27 is a diagram for explaining the incorrect answer screen 680.

  The advertisement game initial screen 610 is displayed when the advertisement game application program is started. As shown in FIG. 20, the initial screen 610 is provided with a game type selection unit 611, a “start from start” button 612, a “start from start” button 613, and a “HELP” button 614. Yes. In the second embodiment, three types of games can be executed as an advertising game: an “advertisement quiz game”, an “advertisement bingo game”, and an “advertisement reversi game”. The “advertising quiz game” is a game in which each question related to a plurality of problem image data displayed on the problem image list display screen is answered. When each question is answered correctly, the user is given a predetermined number of points. Here, the order of answering is arbitrary. The “advertisement bingo game” is a bingo game performed using a plurality of problem image data displayed on the problem image list display screen, that is, a game in which an element of a bingo game is added to an advertisement quiz game. The “advertising reversi game” is a reversal game performed using a plurality of problem image data displayed on the problem image list display screen, that is, a game in which an element of a reversi game is added to an advertisement quiz game. is there. However, when bingo is established in the advertisement bingo game, bonus points may be given to the user in addition to the points given when each question is answered correctly. The game type selection unit 611 is for selecting which of the three types of games to execute. Specifically, the game type selection unit 611 includes a name display unit displayed as “advertising quiz game” and its selection check field, a name display unit displayed as “advertising bingo game” and its selection check field, A name display section displaying “Advertisement Reversi Game” and a selection check column thereof are provided. The user selects a game to be executed by checking one of these three selection check fields.

  The “start from the beginning” button 612 is a button for instructing to newly execute an advertising game. The “start from continuation” button 613 is a button for instructing to resume the interrupted advertising game. Data on the interrupted advertisement game is stored in the storage unit 543. When the user checks the selection check box for a desired game in the game type selection unit 611 and then presses the “start from continuation” button 613, the control unit 546 stores the selection stored in the storage unit 543. The advertising game is resumed based on the data about the advertising game that has been played. The “HELP” button 614 is a button for displaying a help screen for the advertising game.

  The user information input screen 620 of the advertising game is displayed when the user checks the selection check box for a desired game in the game type selection unit 611 on the initial screen 610 and then presses the “start from the start” button 612. Is done. In the user information input screen 620, as shown in FIG. 21, a user name input field 621, a basic information selection unit 622 for selecting basic information of name, gender, age, occupation, and field of interest, A free word input field 623 and a registration button 624 are provided. In the user name input column 621, a desired user name is input. When a button on the right side of each selection field in the basic information selection unit 622 is pressed, a pull-down menu is displayed. When the user selects one content from the pull-down menu, the selected content is input to the selection field. Here, an item indicating each prefecture is displayed in the pull-down menu in the address selection column. In the pull-down menu in the sex selection column, items indicating male and female are displayed. An item indicating each age is displayed in the pull-down menu in the age selection column. In the pull-down menu in the occupation selection column, items indicating each occupation such as “company employee”, “university student”, “OL”, and “unemployed (full-time housewife)” are displayed. In the pull-down menu in the field of interest selection, items indicating each field such as “drink”, “magazine”, “travel”, “automobile”, “housing”, “childcare”, and the like are selected. The user selects a field in which the user is currently interested in the field of interest selection. In the free word input field 623, for example, a free message (free word) such as a self-PR sentence is input. Information input on the user information input screen 620 is basic user information on which user information is based. The registration button 624 is a button for instructing to register the information input on the user information input screen 620. When the user presses the registration button 624 on the user information input screen 620, the transmission control unit 545b uses the information on the type of game selected on the initial screen 610 and the basic user information input on the user information input screen 620 for the problem. The image data is transmitted to the management server 510 together with the image data distribution request.

  The problem image list display screens 630, 640, and 650 shown in FIGS. 22, 23, and 24 are created and displayed by the display control unit 546a. Specifically, when a desired game type is selected on the initial screen 610 and the “start from the beginning” button 612 is pressed, the user basic information is displayed when the registration button 624 is pressed on the user information input screen 620. In addition to the information regarding the selected game type, the mobile communication terminal 540 transmits a distribution request for problem image data to the management server 510. When the display control means 546a receives a plurality of problem image data sent from the management server 510 in response to the game type and distribution request, the display control means 546a selects the selected problem image data using the received plurality of problem image data. A problem image list display screen for the type of advertising game is created and displayed on the display of the display means 542. On the other hand, when the desired game type is selected on the initial screen 610 and the “start from continuation” button 613 is pressed, the display control means 546a stores the selected advertisement game stored in the storage means 543. Is read out, a problem image list display screen is created based on the read data, and displayed on the display of the display means 542.

  The question image list display screen 630 of the advertisement quiz game has a question image display unit 631 provided in the upper region, a problem update button 632, and an end button 633, as shown in FIG. The problem image display unit 631 displays three problem image data along the horizontal direction. The display control unit 546 a creates the problem image display unit 631 based on the three problem image data transmitted from the management server 510. The user selects one problem image data from the three problem image data displayed on the problem image display unit 631. When one problem image data is selected from the three problem image data, the display control means 546a displays an answer input screen 660 for the selected problem image data. When the user presses the problem update button 632, the transmission control unit 546b newly transmits a distribution request for problem image data to the management server 510. As will be described in detail later, a disclosure period is set for the problem image data. Therefore, when the management server 510 receives the distribution request for the problem image data, the management server 510 selects three problem image data from among the plurality of problem image data whose reception time is included in the disclosure period. Then, the selected three pieces of problem image data are distributed to the mobile communication terminal 540. As a result, the problem image display unit 631 removes the problem image data whose publication period has passed, and displays only the problem image data currently in the publication period. Further, the end button 633 instructs to close the problem image list display screen 630.

  As shown in FIG. 23, a problem image list display screen (advertisement bingo sheet screen) 640 of the advertisement bingo game includes a problem image display section 641, a problem update button 642, and an end button provided in the upper area thereof. 643. The problem image display unit 641 has nine problem image data arranged in a 3 × 3 matrix. The display control unit 546 a creates the problem image display unit 641 based on the nine problem image data transmitted from the management server 510. Here, together with the nine problem image data, arrangement information indicating where each problem image data is arranged on the problem image display unit 641 is sent from the management server 510, and display control is performed. The means 546a arranges each problem image data at a predetermined position on the problem image display unit 641 according to the arrangement information. When the user selects one problem image data from among the nine problem image data displayed on the problem image display unit 641, the display control means 546a selects the selected problem image data. The answer input screen 660 is displayed. Also, the problem update button 642 and the end button 643 each play a role similar to that in the above-described problem image list display screen 630 of the advertisement quiz game.

  As shown in FIG. 24, the problem image list display screen (advertisement reversi sheet screen) 650 of the advertisement reversi game includes a problem image display unit 651, a problem update button 652, and an end button provided in the upper area thereof. 653. In the problem image display unit 651, 30 problem image data are arranged in a 6 × 5 matrix. The display control unit 546 a creates the problem image display unit 651 based on the 30 problem image data transmitted from the management server 510. Here, along with the 30 pieces of problem image data, arrangement information indicating where each problem image data is arranged on the problem image display unit 651 is sent from the management server 510, and display control is performed. The means 546a arranges each problem image data at a predetermined position on the problem image display unit 651 in accordance with the arrangement information. When the user selects one problem image data from the 30 problem image data displayed on the problem image display unit 651, the display control unit 546a selects the problem image data selected. The answer input screen 660 is displayed. The problem update button 652 and the end button 653 each play a role similar to that in the above-described problem image list display screen 630 of the advertisement quiz game.

  The answer input screen 660 is displayed when one question image data is selected from the plurality of question image data displayed on the question image display units 631, 641, 651. As shown in FIG. 25, the answer input screen 660 includes a question expansion display section 661, a question sentence display section 662, an answer input field 663a, an answer transmission button 663b, an HP browsing button 664, and a questionnaire display button 665. A member registration button 666, a purchase button 667, and a return button 668. In the problem enlargement display section 661, the problem image data selected in the problem image display section is enlarged and displayed. The question sentence display section 662 displays the contents (problem sentence) about the problem using the problem image data displayed in the problem enlarged display section 661. In the example of FIG. 25, the problem image data in which a part of the advertisement object imaged is blacked out is displayed on the problem magnified display unit 661, and “What is the character written in the blacked out part?” Is displayed. The question sentence is displayed in the question sentence display section 662. In the second embodiment, the question image data includes, for example, the content of answer place information such as “(GPS) Tokyo OO Ward XX”. This answer place information specifies a place where an answer to the question should be input. Even if the user inputs a correct answer to the question, if the place where the answer is input is different from the place specified by the answer place information, it is not recognized that the answer is correct. In other words, in the advertising game, when the two conditions that the answer to the problem is correct and the place where the answer is input match the place specified in advance are satisfied, the answer is correct. It is recognized.

  Here, a specific example of problem image data and the contents of a problem using the image data will be described. FIG. 28 is a diagram for describing a specific example of problem image data and the contents of a problem using the problem image data. In the second embodiment, in the original image data obtained by imaging an advertisement or advertising object (product, etc.), a part of the whole or part of the whole image that has been subjected to image processing and subjected to the image processing Can create a problem. In this case, for example, problem image data can be obtained by performing image processing for filling a certain portion or making a certain portion or the whole black and white on the original image data obtained by imaging the advertising object. . In addition, using the problem image data having the same content as the original image data obtained by imaging the advertisement or the advertisement object, the advertiser of the advertisement, the seller of the advertisement object, the name of the advertisement object, or the It is possible to create a question that asks the sales location of the advertising object, the release date of the advertising object, the selling price of the advertising object, the popularity ranking of the advertising object, or the like. Specifically, in the example of FIG. 28A, as the problem image data, the portion where the character “delicious” in the original image data is masked is used, and the “blacked-out portion” is used. "What is the character that enters?" In the example of FIG. 28 (b), the problem image data is created by applying a mask process to the face portion of a person drawn in the original image data, and the question “who is this person?” Is created. ing. In the example of FIG. 28 (c), the problem image data is a reduced version of the original image data in which the word “delicious” is written, and is “where is the part different from the actual product?”. Creating a problem. In the example of FIG. 28 (d), as the problem image data, the arrangement of the portion of the image “A” and the portion where the word “delicious” is written in the original image data is used. The question is, “Where is the product different from the product?”. In the example of FIG. 28 (e), as the problem image data, the entire color original image data is converted into a black and white image, and what color is the “delicious” character? Is created. In the example of FIG. 28F, the original image data is used as it is as the problem image data, and the question “Where is the manufacturer of this product?” Is created. As described above, the answer image information normally includes answer place information. However, in each example of FIG. 28, the answer place information is omitted to show the question image data.

  The answer input field 663a is used to input an answer to a question using the question image data. When the user inputs the answer of the question in the answer input field 663a and then presses the answer transmission button 663b, the control unit 546 controls the position information acquisition unit 545 to acquire the position information, and the transmission control unit 546b Information about the input answer of the problem is transmitted to the management server 510 together with the specific information for specifying the problem image data for the problem and the acquired position information. Then, the management server 510 determines whether the problem is correctly answered based on the transmitted information, and transmits correct image data or incorrect image data to the mobile communication terminal 540 according to the determination result. To do.

  The HP browsing button 664 is a button for displaying a home page (HP) of the advertisement or advertisement object that is the basis of the problem image data, and the questionnaire display button 665 is for the advertisement or advertisement object. The member registration button 666 is a button for displaying a member registration site for distributing an e-mail magazine or the like related to the advertisement or the advertisement object, and purchase. The button 667 is a button for displaying a sales site for purchasing the advertisement object. As will be described in detail later, when the management server 510 distributes a plurality of problem image data to the mobile communication terminal 540, the URL information of the advertisement or the advertisement object's HP, the questionnaire site regarding the advertisement or the advertisement object , The URL information of the member registration site regarding the advertisement or the advertisement object, and the URL information of the sale site of the advertisement object are transmitted to the mobile communication terminal 540. For example, when the user presses the HP browsing button 664, the control unit 546 accesses the HP of the advertisement or the advertisement object according to the URL information of the advertisement or the advertisement object HP, and displays the HP on the display unit 542. To display. The user can understand the contents of the advertisement or the advertisement object in detail by browsing the HP. Similarly, when the user presses another button 665, 666, 667, the control unit 546 accesses the site according to the URL information of the site corresponding to the pressed button, and displays the site on the display unit 542. To display. Here, the control means 546 determines whether or not the user has displayed the website of the advertisement or the advertisement object, whether or not the user has answered the questionnaire on the questionnaire site, and whether or not the user has registered as a member on the member registration site. And whether or not the user has purchased the advertisement object at the sales site. When the control means 546 recognizes the fact that each of these actions has been performed, the control means 546 stores information indicating that the action has been performed (specific action information) in association with the specific information for specifying the problem image data. Store in the means 543. When the user presses the answer transmission button 663b after inputting the answer of the question in the answer input field 663a, the specific action information associated with the specific information for specifying the image data for the question exists in the storage unit 543. Then, the transmission control unit 546b transmits the specific action information to the management server 510 together with the information related to the answer of the input problem. Further, the return button 668 is a button for instructing to redisplay the problem image list display screen for the advertising game currently being executed. The user can select another problem image data in the problem image display section of the problem image list display screen by pressing the return button 668 to redisplay the problem image list display screen.

  The correct answer screen 670 is displayed when the question is correctly answered. As shown in FIG. 26, the correct answer screen 670 includes a correct image display section 671, a message display section 672, a prize application button 673, and a return button 674. The correct image display unit 671 displays correct image data indicating that the correct answer is given. For example, when the problem image data shown in FIG. 25 is partially blackened as shown in FIG. 25, the correct answer image data is the content of the blackened part as shown in FIG. What has been clarified can be used. In the example of FIG. 26, the correct image data includes the characters “(coupon) 10% discount when this image is shown at a store”, and the user uses the correct image data as a coupon. Can be used as The message display section 672 displays the content indicating that the current question has been correctly answered, the points obtained by correctly answering the current question, the total of points earned so far, and the like. The prize application button 673 is pressed when applying for a prize using the acquired points. When the user presses the prize application button 673, a predetermined screen relating to the prize application is displayed. Here, the description about the specific content about this prize application is abbreviate | omitted. The back button 674 is a button for instructing to re-display the problem image list display screen for the advertising game currently being executed. When the user presses the return button 674 to redisplay the problem image list display screen, the display control unit 546a displays the problem image data for the current problem in the problem image display unit of the problem image list display screen. Instead, the correct image data displayed on the correct image display unit 671 is displayed. That is, the problem image display unit displays correct image data for a problem that has already been correctly answered, and problem image data for a problem that has not yet been correctly answered. As a result, the user can easily identify a problem that has not been correctly answered by merely looking at the problem image display unit.

  The incorrect answer screen 680 is displayed when the question is not answered correctly. The incorrect answer screen 680 includes an incorrect answer image display unit 681, a message display unit 682, and a return button 683, as shown in FIG. Incorrect image display section 681 displays incorrect image data that means that the problem was not answered correctly. For example, when the problem image data is a part of the advertising object that is blacked out as shown in FIG. 25, the incorrect image data is the problem image data as shown in FIG. On the other hand, for example, it is possible to use a text to which “Please challenge again” is added. The message display unit 682 displays the content indicating that the current question has not been answered correctly, the total number of points acquired so far, and the like. The return button 683 is a button for instructing to redisplay the problem image list display screen for the advertisement game currently being executed.

  Next, the configuration of the management server 510 will be described. As illustrated in FIG. 18, the management server 510 includes a database 511, a communication unit 512, a selection unit 513, a determination unit 514, and a management unit 515.

  The database 511 includes advertisement problem information for setting up problems related to each advertisement or each advertisement object, and advertisement image data (problem image data) obtained by converting each advertisement or each advertisement object used in the advertisement game into image data. , Image data for correct answer, image data for incorrect answer, original image data), user information that is information about the user who uses each mobile communication terminal 540, and the progress of the advertising game being performed on each mobile communication terminal 540 For managing the advertisement game progress information.

  Now, the contents of each information stored in the database 511 of the management server 510 will be described in detail. FIG. 29 is a diagram for explaining advertisement problem information about each advertisement or each advertisement object stored in the database 511 of the management server 510, and FIG. 30 is user information about each user stored in the database 511. FIG. 31 and FIG. 32 are diagrams for explaining the advertisement game progress status information for each advertisement game stored in the database 511.

  As shown in FIG. 29, the advertisement problem information for each advertisement or each advertisement object includes “advertisement problem ID”, “problem publication start date and time”, “problem publication end date and time”, “advertising field”, “original image” “File name of data”, “File name of image data for problem”, “File name of image data for correct answer”, “File name of image data for incorrect answer”, “URL information of HP”, “URL information of questionnaire site” “URL information of sales site”, “URL information of member registration site”, “question sentence”, “answer”, “answer location”, “granting point when problem is correctly answered”, “granting point when browsing HP” , “Grant points at the time of answering a questionnaire”, “Grant points at the time of purchase”, “Grant points at the time of member registration”, and the like. Here, other than “advertising problem ID”, “original image data file name”, “question image data file name”, “correct image data file name”, and “incorrect image data file name” The information is transmitted from the advertisement agency server 520 or each advertiser terminal 530 as the advertisement problem basic information.

  The “advertisement problem ID” is information for specifying the advertisement problem information, and is used as a search key for the advertisement problem information, for example. The advertisement problem ID is issued by the management unit 515 when the advertisement problem information is registered in the database 511.

  “Problem publication start date and time” is information related to the date and time (year / month / day / hour / minute) when the publication of the problem for the relevant advertisement is started. This is information related to the date and time (year, month, day, hour, minute) when publishing is finished. In this way, the period for the issue is set. The “advertisement field” is information (advertisement field information) related to a field to which an advertisement target such as a product belongs. For example, when the advertising target is canned coffee, the advertising field information is “drink”, and when the advertising target is chocolate, the advertising field information is “candy”.

  The “file name of the problem image data” is a file name attached to the problem image data used when a problem relating to the advertisement or the advertisement object is set. “File name of image data for correct answer” is a file name given to image data for correct answer that means that the answer is correct, and “file name of image data for incorrect answer” is the name of the problem. This is the file name of image data for incorrect answer that means that the answer was not correct. The “file name of the original image data” is a file name assigned to the original image data used when creating the problem image data, the correct image data, and the incorrect image data. Thus, by including the file name of each image data in the advertisement problem information, the advertisement problem information is associated with each advertisement image data. For example, when the advertisement problem information is specified by the advertisement problem ID, the problem image data is searched by searching the database 511 using the file name of the problem image data included in the advertisement problem information as a search key. be able to. Similarly, by searching the database 511 using the file name of the correct image data, the file name of the incorrect image data, or the file name of the original image data included in the advertisement problem information as a search key, the correct image Data, incorrect image data, or original image data can be found. In this respect, it can be said that the advertisement problem ID is associated with various types of advertisement image data. For this reason, the advertisement problem ID is information for specifying the advertisement problem information, and is also information for specifying the problem image data, the correct image data, the incorrect image data, and the original image data. These “original image data file name”, “problem image data file name”, “correct answer image data file name”, and “incorrect answer image data file name” are set by the management means 515 to “advertisement problem”. When “ID” is issued, it is given to various types of advertisement image data in association with the issued advertisement problem ID.

  The “HP URL information” is HP URL information of the advertisement or the advertisement target. Further, “URL information of the questionnaire site” is URL information of a questionnaire site that conducts a questionnaire about the advertisement or the advertising object, and “URL information of the sales site” is a sales site that sells the advertising object. The “member registration site URL information” is the URL information of the member registration site that distributes a mail magazine or the like related to the advertisement or the advertisement target.

  The “question sentence” is information (problem sentence information) indicating the content of the problem related to the advertisement or the advertisement object, and the “answer” is information (correct answer information) indicating the content of the answer to the problem. The “answer location” is information (answer location information) that specifies a location where an answer to the question is input. As such answer place information, usually a specific area such as “Tokyo ○○ Ward ○○” or “Osaka Prefecture ○○ Ward ○○” is specified, but a region such as “−” is specified. Sometimes not. If the region is not specified, it means that the answer to the question can be entered anywhere.

  The “granting point at the time of correct answer” is information indicating points given to the user when the problem is correctly answered. The “granting point when browsing the HP” is information indicating a point given to the user when browsing the HP specified by the “HP URL information” included in the advertisement problem information. "Points given at the time" is information indicating points given to the user when answering the questionnaire on the questionnaire site specified by the "URL information of the questionnaire site" included in the advertisement problem information. The “granting point” is information indicating a point given to the user when the advertising object is purchased at the sales site specified by the “URL information of the sales site” included in the advertisement problem information. “Points granted at the time of member registration” are registered at the member registration site specified by the “URL information of the member registration site” included in the advertisement problem information. Is information indicating the points given to the user when the Tsu.

  As shown in FIG. 30, user information for each user includes “user ID”, “address”, “gender”, “age”, “profession”, “field of interest”, “free word”, “question answer” "Number", "total number of points", "number of correct answers", and the like. Among these pieces of information, each information of “user ID”, “address”, “gender”, “age”, “profession”, “field of interest”, and “free word” is input by the user as shown in FIG. This is basic user information entered on the screen 620. Here, the “user ID” is for specifying the user, but in the second embodiment, the “user ID” is input to the user name input field 621 by the user as the “user ID”. I am going to use something. As a matter of course, after user information is registered in the database 511 and a user ID is properly issued, when information is exchanged between the management server 510 and the mobile communication terminal 540, The user ID is also sent at the same time. That is, the user ID in this case is information for specifying the transmission source or transmission destination of information. Since the transmission / reception of the user ID is a known technology, in the second embodiment, when the exchange of information between the management server 510 and the mobile communication terminal 540 is described, an explanation regarding the transmission / reception of the user ID is given. Omitted.

  The “number of question answers” is information indicating the total number of questions that the user has answered so far, and the “number of correct answers” is information indicating the total number of questions that the user has answered correctly so far. It is. The “total number of points” is information indicating the total number of points acquired so far by the user.

  As shown in FIG. 31 and FIG. 32, the advertisement game progress status information for each advertisement game includes the progress information for the advertisement quiz game, the progress information for the advertisement bingo game, and the advertisement reversi according to the type of the advertisement game. It is divided into game progress information. Each of the progress status information includes “user ID”, “arrangement information of each problem image data”, and “information indicating whether the problem is correctly answered”. “User ID” is the user ID of the user who is playing the advertising game.

  The “placement information of each problem image data” indicates where each problem image data transmitted from the management server 510 to the mobile communication terminal 540 is placed on the problem image list display screen (problem image display unit). It is information indicating whether or not For example, in the progress information for the advertisement quiz game, as shown in FIG. 31 (a), three pieces of positional information “left”, “center”, and “right” Information including advertisement problem information (advertisement problem ID) for the problem image data displayed at each position is used. Here, “left” represents the leftmost display position in the problem image display section 631, “center” represents the middle display position in the problem image display section 631, and “right” represents the problem image. The rightmost display position is displayed on the display unit 631. Further, in the advertisement bingo game progress status information, as shown in FIG. 31 (b), (i, j) (i = 1, 2, 3, j = 1, 2) , 3) and 9 pieces of position information and information (advertisement problem ID) for specifying advertisement problem information for the problem image data displayed at each position is used. Here, (i, j) represents the position of i rows and j columns in the problem image display unit 641. Furthermore, in the progress information for the advertisement reversi game, as shown in FIG. 32, (m, n) (m = 1, 2,..., 6, n = 1, 2,..., 5) and information that specifies advertisement problem information (problem problem ID) for the problem image data displayed at each position is used. Here, (m, n) represents the position of m rows and n columns in the problem image display unit 651.

  Further, “information indicating whether or not the problem is correctly answered” indicates whether or not the problem image data displayed at each position of the problem image display unit is correctly answered to the problem using the problem image data. Information. In the example of FIG. 31 and FIG. 32, in the display column of “arrangement information of each image data for problem”, “○” is marked for the correct answer to the problem (a flag is set). Those that are not correctly answered are marked with “-” (no flag is set) to indicate the contents of information indicating whether or not the problem is correctly answered.

  The communication means 512 is connected between the management server 510 and the advertising agency server 520, between the management server 510 and each advertiser terminal 530, 530,... Data communication is performed with the mobile communication terminals 540, 540,.

  The selection means 513 selects a plurality of advertisement problem information from the advertisement problem information stored in the database 511 when receiving a distribution request for a plurality of problem image data from each mobile communication terminal 540. . Selection of advertisement problem information by the selection means 513 is performed as follows. That is, information on the game type and basic user information are sent from each mobile communication terminal 540 to the management server 510 together with a plurality of problem image data distribution requests. First, the selection means 513 recognizes the number of pieces of advertisement problem information to be selected based on information on the game type. Specifically, when the game type is “advertising quiz game”, the number of advertisement problem information to be selected is recognized as three, and when the game type is “advertising bingo game”, it should be selected. If the number of advertisement problem information is recognized as nine and the game type is “advertisement reversi game”, the number of advertisement problem information to be selected is recognized as thirty. Next, the selection means 513 selects the recognized number of items that match the content of the user basic information from the plurality of advertisement problem information stored in the database 511. Specifically, the selection unit 513 matches the information on the “advertisement field” with the information on the “field of interest” included in the user basic information from the plurality of advertisement problem information stored in the database 511. Identify what to do. Then, the recognized number is selected from the identified advertisement problem information. Thereby, it is possible to preferentially select advertisement problem information having contents that match the user's interest. Of course, when selecting the advertisement problem information, the selection means 513 selects only the advertisement problem information within the publication period in which the current date and time is determined by the “problem publication start date and time” and the “problem publication end date and time”. Select it.

  Further, the selection unit 513 arranges the problem image data corresponding to each selected advertisement problem information in which position on the problem image list display screen (problem image display unit), that is, the arrangement of each problem image data. Determine information. Thereafter, the selecting means 513, for each selected advertisement problem information, problem image data for the advertisement problem information, advertisement problem ID, problem sentence information and various URL information (HP URL) included in the advertisement problem information Information, questionnaire site URL information, sales site URL information, member registration site URL information), and the determined arrangement information of each problem image data is transmitted to the mobile communication terminal 540 through the communication means 512.

  The determination means 514 receives the received advertisement from each mobile communication terminal 540 when receiving information regarding the answer to the problem, specific information (advertising problem ID) specifying the problem image data used for the problem, and position information. One advertisement problem information is identified based on the problem ID, correct answer information and answer location information included in the identified advertisement problem information are read from the database 511, and information on the received answer to the question is the read correct answer information. It is checked whether or not they match, and whether or not the received position information matches the read answer place information. Then, when the determination unit 514 recognizes that the information related to the answer to the received question matches the read correct answer information and that the received position information matches the read answer place information, It is determined that the answer is correct. On the other hand, even if the information related to the answer to the received question matches the correct answer information, if the received position information does not match the answer place information, it is determined that the answer is not correct. Thus, in 2nd embodiment, the game property of an advertising game can be improved by performing determination also in consideration of position information.

  In the second embodiment, a case has been described in which the determination unit 514 determines whether the problem has been correctly answered in consideration of the position information. Whether or not the question is correctly answered may be determined based on whether or not the information related to the answer to the answer matches the correct answer information. In this case, the position information acquisition means 545 of the mobile communication terminal 540 shown in FIG. 19 is not necessary.

  The management unit 515 performs overall control of each unit of the management server 510 and performs registration, deletion, search, and the like of information with respect to the database 511. As shown in FIG. 18, the management unit 515 includes an advertisement problem information registration management unit 515a, a user information registration management unit 515b, and an advertisement game management unit 515c.

  The advertisement problem information registration management means 515a receives advertisement advertisement basic information and various types of advertisement image data (question image data, correct image data, correct image data) from the advertisement agency server 520 or each advertiser terminal 530. When the incorrect image data (original image data) is received together with the advertisement problem information registration request, the advertisement problem information registration process for the advertisement or advertisement object is performed. Specifically, the advertisement problem information registration management unit 515a first issues an advertisement problem ID for the advertisement problem information to be registered, assigns a file name to the received various advertisement image data, and issues the issue. The advertisement problem information is created by adding the advertisement problem ID and the file names of the various advertisement image data assigned thereto to the received advertisement problem basic information. Then, the advertisement problem information registration management unit 515a registers the created advertisement problem information and various types of advertisement image data received together with the advertisement problem basic information in the database 511. The advertisement problem information registration management unit 515a manages each advertisement problem information registered in the database 511.

  The user information registration management unit 515 b is configured to create user information about a user of the mobile communication terminal 540 and register it in the database 511 when basic user information is transmitted from each mobile communication terminal 540. The user information registration management unit 515b manages each user information registered in the database 511.

  The advertising game management means 515c manages the progress of the advertising game for the user based on the advertising game progress information for each user of the mobile communication terminal 540. Here, as shown in FIGS. 31 and 32, each advertisement game progress information includes “user ID”, “arrangement information of each problem image data”, and “information indicating whether or not the problem is correctly answered”. include. Thereby, the management server 510 grasps the problem image data distributed to the user, the type of game being executed by the user (advertisement quiz game, advertisement bingo game, advertisement reversi game), and the progress of the game. Can do.

  Specifically, in the advertising game management unit 515c, the selection unit 513 receives a distribution request for problem image data from each mobile communication terminal 540, selects a plurality of advertisement problem information, and displays the arrangement information of each problem image data. When determined, based on the user ID for the user of the mobile communication terminal 540, information for identifying each selected advertisement problem information (advertisement problem ID), and the determined arrangement information of each problem image data Then, advertisement game progress status information for the user of the mobile communication terminal 540 is created and registered in the database 511. Further, when the advertisement game management unit 515c receives the determination result from the determination unit 514, if the determination result indicates that the problem is correctly answered, the advertisement game management unit 515c determines the mobile communication terminal 540 based on the determination result. The content of the advertisement game progress status information for the user is updated. That is, as shown in FIG. 31 or FIG. 32, for the advertisement problem ID of the advertisement problem information associated with the problem image data for the currently correct problem in the display column of “arrangement information of each problem image data”. The “information indicating whether or not the problem has been correctly answered” is updated by marking “○”. If the determination result from the determination unit 514 indicates that the problem has been correctly answered, the advertisement game management unit 515c transmits correct answer image data to that effect to the mobile communication terminal 540. The correct image data is displayed on the correct image screen 670, and the correct image data is displayed instead of the problem image data to be displayed in the problem image display section of the problem image list display screen. On the other hand, if the determination result from the determination unit 514 indicates that the problem has not been correctly answered, the advertising game management unit 515c transmits the incorrect answer image data to that effect to the mobile communication terminal 540. Then, the incorrect answer image data is displayed on the incorrect answer screen 680.

  In particular, when the type of game being executed on the mobile communication terminal 540 is an “advertising reversi game”, the advertising game management means 515c updates the content of the progress information for the advertising reversi game each time Based on the updated progress information for the advertisement reversi game, the problem image data for the problem newly determined to be correct this time and the problem that has already been determined to be correct in the problem image display section of the advertisement reversi sheet screen It is determined whether or not one or a plurality of problem image data for a problem that has not been correctly answered is sandwiched in any one of the vertical direction, the horizontal direction, and the diagonal direction. If it is determined that the problem image data is sandwiched, the content of the advertisement game progress status information is updated to correct the problem using the problem image data. The correct answer image data having the content that means that the answer is correct is transmitted to the mobile communication terminal 540, and the correct answer is used instead of the problem image data to be displayed on the problem image display unit 651 of the advertisement reversisheet screen 650. Image data is displayed.

  In addition, each time the advertising game management means 515c updates the content of the advertising game progress status information for the user of each mobile communication terminal 540, the advertising game rules determined in advance based on the updated advertising game progress status information. The mobile communication terminal 540 determines whether or not the advertising game has ended. Specifically, when the advertisement game is an advertisement quiz game, the advertisement game management unit 515c includes the three problem images in the problem image display unit 631 of the advertisement quiz game problem image list display screen 630. Judgment is made whether or not all the problems with the data have been answered correctly, that is, whether all of the three problem image data have been replaced with the correct image data. To do. When the advertising game is an advertising bingo game, the advertising game management means 515c determines the problem with respect to nine problem image data in the problem image display unit 641 of the problem image list display screen 640 of the advertisement bingo game. Of these, the problems judged to be correct are aligned in any of the vertical, horizontal, and diagonal directions, and whether bingo has been established, that is, correct in either the vertical, horizontal, or diagonal directions It is determined whether the image data is complete and bingo is established. If bingo is established, it is recognized that the advertisement bingo game is over. If the advertising game is an advertising reversi game, the advertising game management means 515c issues a problem for the 30 problem image data in the problem image display unit 651 of the problem image list display screen 650 of the advertisement reversi game. It is determined whether or not all of the 30 problem image data have been replaced with correct image data. If all of the 30 problem image data have been correctly answered, it is recognized that the advertisement reversi game has ended. When the advertisement game management means 515c determines that the advertisement game in each mobile communication terminal 540 has ended, the advertisement game management means 515c transmits information indicating that the advertisement game has ended to the mobile communication terminal 540. In particular, when the advertising game is an advertising bingo game, information indicating that bingo is established is transmitted as information indicating that the advertising game has ended.

  Further, when the advertisement game management means 515c receives the determination result from the determination means 514, it controls the user information registration management means 515b and, based on the determination result, "" in the user information for the user of the mobile communication terminal 540. The contents of “number of question answers”, “number of correct answers”, and “total number of points” are updated. That is, when the determination result is content indicating that the question is not correctly answered, “1” is added to the number of question answers in the user information. On the other hand, when the determination result is content indicating that the question is correctly answered, “1” is added to the number of question answers and the number of question correct answers in the user information, respectively, and the total number of points in the user information is Add the number of points given when the question is answered correctly. Here, when the specific action information is sent from the mobile communication terminal 540 together with the information related to the answer to the problem, the advertising game management means 515c includes the “granting point at the time of browsing the HP” included in the advertising problem information for the problem. ”,“ Grant points when responding to questionnaires ”,“ Grant points when purchasing ”, and“ Grant points when registering members ”, the number of points awarded according to the action indicated by the specific action information Recognize and add the recognized number of points to the total number of points in the user information.

  Next, a processing procedure when registering advertisement problem information in the management server 510 in the advertisement game system of the second embodiment will be described. FIG. 33 is a flowchart for explaining a processing procedure when registering advertisement problem information in the management server 510 in the advertising game system of the second embodiment. Here, a case where an advertiser registers advertisement problem information using his / her advertiser terminal 530 will be described.

  First, the advertiser accesses a predetermined registration site managed by the management server 510 using his / her advertiser terminal 530 and displays a predetermined input screen for registering advertisement problem information. Next, the advertiser displays various information included in the advertisement problem basic information on the input screen, that is, “problem publication start date and time”, “problem publication end date and time”, “advertisement field”, and “HP URL information”. "URL information of questionnaire site", "URL information of sales site", "URL information of member registration site", "question sentence", "answer", "answer location", "granting point at the time of correct answer", “Grant points when browsing HP”, “Give points when answering questionnaire”, “Give points when purchasing”, and “Give points when registering members” are input (S111). The advertiser also attaches various types of advertising image data (original image data, problem image data, correct image data, and incorrect image data) necessary for registering pre-created advertisement problem information on the input screen. (S112). After that, when the advertiser presses a button for transmitting the advertisement problem basic information input on the input screen and various types of attached advertisement image data, the advertiser terminal 530 displays the advertisement problem basic information and the various advertisement images. The data is transmitted to the management server 510 through the communication network together with the advertisement problem information registration request (S113).

  When the advertisement problem information registration management means 515a of the management server 510 receives the advertisement problem basic information and various types of advertisement image data together with the advertisement problem information registration request from the advertiser terminal 530 (S114), first, the advertisement problem information registration management means 515a stores Based on the advertisement problem information to be registered based on the advertisement problem ID, an advertisement problem ID is issued (S115). Next, file names are assigned to various types of advertisement image data in association with the advertisement problem ID (S116). Specifically, the “original image data file name” is used for the original image data, the “question image data file name” is used for the problem image data, and the “correct image data file” is used for the correct image data. "Incorrect image data file name" is assigned to the incorrect image data. The advertisement problem information registration management means 515a generates the advertisement problem information by adding the advertisement problem ID and the file names of various advertisement image data to the advertisement problem basic information, and then generates the advertisement problem information and various advertisements. The image data is stored in the database 511 (S117). As a result, new advertisement problem information is registered in the management server 510. Thus, the advertisement problem information registration process is completed.

  After registration of the advertisement problem information, the advertiser terminal 530 can transmit an instruction to correct the advertisement problem information to the management server 510. Accordingly, the advertiser can appropriately correct the content of the advertisement problem information registered in the management server 510.

  Next, a procedure of processing for displaying the problem image list display screen on each mobile communication terminal 540 in the advertising game system of the second embodiment will be described. FIG. 34 is a flowchart for explaining the procedure of processing for displaying the problem image list display screen on each mobile communication terminal 540 in the advertising game system of the second embodiment. Here, a description will be given of a case where an advertising game is newly executed instead of restarting the interrupted advertising game.

  First, when the user activates the application program for advertising game in his / her mobile communication terminal 540 (S141), the display control means 546a displays the initial screen 610 of the advertising game shown in FIG. 20 on the display of the display means 542 (S142). ). Next, the user selects the type of advertising game to be executed on the initial screen 610 (S143). Here, it is assumed that “advertisement quiz game” is selected. Thereafter, when the user presses the “start from the start” button 612, the display control means 546a displays the user information input screen 620 shown in FIG. 21 on the display of the display means 542 (S144).

  Next, the user inputs user basic information on the user information input screen 620 (S145). Thereafter, when the user presses the registration button 624, the transmission control unit 546 b distributes the information about the type of game selected on the initial screen 610 and the basic user information input on the user information input screen 620 to distribute the problem image data. The request is transmitted to the management server 510 together with the request (S146).

  When each mobile communication terminal 540 sends a game type information, basic user information, and problem image data distribution request to the management server 510 (S147), the user information registration management means 515b of the management server 510 first sends the user information registration management means 515b. User information is created based on the basic information, and the created user information is registered in the database 511 (S148). Next, the selection unit 513 recognizes the number of pieces of advertisement problem information to be selected based on the information regarding the game type. Here, since the information regarding the game type is “advertisement quiz game”, the number of pieces of advertisement problem information to be selected is recognized as three. After that, the selection means 513 identifies the advertisement problem information in which the same content as the “interest field” included in the user information is set as the “advertisement field” among the plurality of advertisement problem information stored in the database 511. To do. Then, the identified number (three) of the advertisement problem information is selected from the identified advertisement problem information (S149). Further, the selecting means 13 positions the problem image data for each selected advertisement problem information in the problem image display section of the problem image list display screen, that is, the arrangement information of each problem image data. Is determined (S151).

  Thus, after the selection means 513 selects the advertisement problem information and determines the arrangement information of each problem image data, the advertisement game management means 515c is selected by the user ID and selection means 513 included in the user information. Based on the advertisement problem IDs of the three advertisement problem information and the arrangement information of each problem image data determined by the selection means 513, the progress information for the advertisement quiz game for the user of the mobile communication terminal 540 is created. Then, it is registered in the database 511 (S152). Thereafter, the selection means 513, for the selected three pieces of advertisement problem information, together with the problem image data for the advertisement problem information, the advertisement problem ID, the problem sentence information, and various URL information included in the advertisement problem information, The determined arrangement information of each problem image data is transmitted to the mobile communication terminal 540 (S153).

  The mobile communication terminal 540 includes three pieces of problem image data from the management server 510, advertisement problem IDs, problem sentence information and various URL information included in the advertisement problem information for each of the problem image data, and for each problem. When the image data arrangement information is received (S154), they are stored in the storage means 543. Then, the display control means 546a arranges the three problem image data at predetermined positions in the problem image display unit 631 based on the arrangement information of each problem image data as shown in FIG. The problem image list display screen 630 for the advertisement quiz game is created and displayed on the display of the display means 542 (S155).

  Next, the procedure of the process in which the management server 510 controls the execution of the advertisement game performed at the predetermined mobile communication terminal 540 in the advertisement game system of the second embodiment will be described. FIG. 35 is a flowchart for explaining the procedure of a process in which the management server 510 controls the execution of the advertising game performed at the predetermined mobile communication terminal 540 in the advertising game system of the second embodiment. Here, a case where an advertisement quiz game is executed as an advertisement game in a predetermined mobile communication terminal 540 is considered.

  When the user of the mobile communication terminal 540 selects one problem image data from the three problem image data displayed on the problem image display unit 631 of the problem image list display screen 630, the mobile communication terminal The display control means 546a of 540 creates an answer input screen 660 based on the selected question image data and the related question sentence information and displays it on the display means 542. Thereafter, the user reads the question sentence displayed on the question sentence display unit 662 while viewing the question image data enlarged and displayed on the question enlargement display unit 661 on the answer input screen 660, and inputs the answer to the question. Enter in the field 663a. Here, it is assumed that the user has not pressed any of the HP browsing button 664, the questionnaire display button 665, the member registration button 666, and the purchase button 667 on the answer input screen 660. In addition, when the question image data includes answer location information such as “(GPS) Tokyo ○○ Ward ○○”, an answer to the question is given at the location specified by the answer location information. Must be entered. Next, when the user presses the answer transmission button 663b on the answer input screen 660, first, the control means 546 controls the position information acquisition means 545 to acquire position information, and then the transmission control means 546b Information regarding the answer to the inputted question is transmitted to the management server 510 together with the advertisement problem ID of the advertisement problem information for the problem image data for the problem and the acquired position information.

  When the mobile communication terminal 540 sends information about the answer to the problem, the advertisement problem ID, and the position information to the management server 510 (S171), the determination unit 514 of the management server 510 determines one advertisement problem based on the advertisement problem ID. Information is specified, and correct answer information and answer place information included in the specified advertisement problem information are read from the database 511 (S172). Next, the determination means 514 determines whether or not the information related to the answer to the received question matches the read correct answer information, and whether or not the received position information matches the read answer place information. Check (S173).

  If the information on the answer to the received question matches the read correct answer information, but the received position information does not match the read answer place information, the determination unit 514 Matches the read answer location information, but the information about the answer to the received question does not match the read correct answer information, and the information about the received answer to the answer is the correct answer If it does not match the information and the received position information does not match the read answer location information, it is determined that the problem is not correctly answered. Then, the determination unit 514 sends the determination result to the advertisement game management unit 515c. When the advertisement game management means 515c receives the determination result indicating that the problem is not correctly answered, the advertisement game management means 515c updates the content of the user information for the user of the mobile communication terminal 540 based on the determination result. That is, in the user information for the user of the mobile communication terminal 540, the content of the information related to the number of question answers is rewritten based on the fact that the question was not answered correctly this time. When the advertisement game management means 515c receives the determination result indicating that the problem is not correctly answered, the advertisement game management means 515c performs a search using the file name of the image data for incorrect answer included in the advertisement problem information for the problem as a search key. The incorrect image data is read from the database 511, and information related to the total number of points is read from the user information about the user of the mobile communication terminal 540. Then, the advertising game management means 515c transmits the information regarding the read incorrect image data and the total number of points to the mobile communication terminal 540 (S174). When the mobile communication terminal 540 receives the information on the incorrect image data and the total number of points, the display control unit 546a creates an incorrect answer screen 680 as shown in FIG. Display on means 542.

  On the other hand, if the information on the answer to the received question matches the read correct answer information and the received position information matches the read answer place information, the determination unit 514 It is determined that the answer is correct. Then, the determination unit 514 sends the determination result to the advertisement game management unit 515c. When the advertisement game management means 515c receives the determination result of the content indicating that the problem is correctly answered, the content of the progress information for the advertisement quiz game and the content of the user information for the user of the mobile communication terminal 540 based on the determination result Is updated (S175). That is, in the progress information for the advertisement quiz game for the user of the mobile communication terminal 540, “○” is added to the advertisement problem ID of the advertisement problem information associated with the problem image data for the correct answer this time. Then, in the user information for the user of the mobile communication terminal 540, the contents of each information relating to the number of question answers, the number of correct questions, and the total number of points are rewritten based on the fact that the questions are answered correctly. Further, the advertisement game management means 515c performs a search using the file name of the correct image data included in the advertisement problem information for the problem as a search key, reads out the correct image data from the database 511, and the mobile communication terminal 540. The information regarding the total number of points is read out from the user information about the user, and the information regarding the granted points at the time of correct answer is read out from the advertisement problem information for the problem. Then, the advertising game management means 515c transmits the read correct image data, the information on the total number of points, and the information on the granted points at the time of correct answer to the mobile communication terminal 540 (S176). When the mobile communication terminal 540 receives the correct image data, the information on the total number of points, and the information on the granted points at the time of the correct answer, the display control means 546a displays the correct answer screen as shown in FIG. 670 is created and displayed on the display means 542. The display control means 546a, when redisplaying the problem image list display screen, instead of the problem image data used for the current problem in the problem image display unit of the problem image list display screen, Display correct image data.

  Further, after the process of step S176, the advertising game management unit 515c determines whether or not the advertising quiz game in the mobile communication terminal 540 has ended (S177). Specifically, based on the progress information for the advertisement quiz game for the user of the mobile communication terminal 540 updated by the process of step S175, it is determined whether all the problems for the three question images have been correctly answered. The advertisement game management means 515c recognizes that the advertisement quiz game has not yet ended unless all the problems are correctly answered. Thereafter, the process proceeds to step S171.

  On the other hand, the advertising game management means 515c recognizes that the advertising quiz game has ended if all the questions for the three problem images are correctly answered. Thereafter, the advertising game management means 515c transmits information indicating that the advertising quiz game has ended to the mobile communication terminal 540 (S178). When the mobile communication terminal 540 receives this information, the display control means 546a displays on the display means 542 that the advertisement quiz game has ended.

  In the advertising game system of the second embodiment, the management server distributes the problem image data to each mobile communication terminal, and allows the user of each mobile communication terminal to execute the advertisement game using the problem image data. it can. And in this advertising game, since the problem image data is used to give a question about the advertisement or the advertising object, the user repeatedly displays the contents of the problem image data on the screen of his / her mobile communication terminal. You will find the answer to the problem by watching or actually purchasing the advertising object. As described above, by causing the user to execute the advertisement game using the problem image data, the user can be made to understand the contents of the advertisement or the advertisement object in detail. In addition, for the advertiser, there is an advantage that the effect of the advertisement can be enhanced by using the advertisement game to advertise.

  Moreover, in the advertising game system of the second embodiment, when the selection means of the management server receives the distribution request for the problem image data from each mobile communication terminal, among the plurality of advertisement problem information stored in the database A plurality of pieces of advertisement problem information are selected from those in which the information about the advertisement field matches the information about the field of interest included in the user information for the user of the mobile communication terminal. Thereby, since it is possible to preferentially select the advertisement problem information regarding the advertisement having the content that matches the user's interest, the user's willingness to execute the advertisement game can be enhanced.

  Further, in the advertising game system according to the second embodiment, the determination means of the management server includes information regarding the answer to the problem from each mobile communication terminal, the advertisement problem ID and the position of the advertisement problem information associated with the problem image data for the problem. When the information is received, the information about the answer to the received question matches the correct answer information included in the advertisement question information specified by the advertisement question ID, and the received position information indicates that the advertisement question By recognizing that it matches the answer place information included in the advertisement problem information specified by the ID, it is determined that the problem is correctly answered. In this way, it is possible to improve the game performance of the advertising game by determining whether the problem is correctly answered in consideration of the position information, and for the advertiser, the opportunity for the user to visit the store Can be made.

  In the advertising game system of the second embodiment, an advertising quiz game, an advertising bingo game, and an advertising reversi game can be performed as the advertising game. Thereby, the game nature of an advertising game can be improved and the willingness to perform the advertising game by a user can be raised more.

  Next, a modified example of the advertising game system according to the second embodiment having a function of executing an advertising game as a team will be described. In the second embodiment, the case where the user of each mobile communication terminal executes the advertisement game alone has been described. However, in this modification, a plurality of users form a team and the advertisement game is executed by a plurality of people. be able to. Hereinafter, in the description of this modification, detailed descriptions of those having the same functions as those in the advertising game system of the second embodiment will be omitted.

  FIG. 36 is a flowchart for explaining the processing procedure when registering the sub-users constituting the team in the management server in the modified example of the advertising game system of the second embodiment, and FIG. FIG. 38 is a diagram for explaining a team formation screen in the modification, FIG. 39 is a diagram for explaining a sub-user registration screen in the modification, and FIG. 40 is in the modification. FIG. 41 is a diagram for explaining user information about sub-users stored in the database of the management server, and FIG. 41 is a process for controlling the execution of the advertising game performed by the management server at a predetermined mobile communication terminal in the modification. 42 is a flowchart for explaining the procedure, FIG. 42 is a diagram for explaining a correct answer screen in the modified example, and FIG. 43 is a modified example. Kicking image registration list screen diagram for explaining, FIG 44 is a diagram for explaining a user information about the user in the case where the modification has a shared function of the image data.

  In this modified example of the advertising game system, in addition to the functions of the advertising game system of the second embodiment, a function of forming a team composed of a main user and one or a plurality of sub users, sub users Added a function to transfer the results given to the correct answer from the sub user to the main user when the answer is correct to the advertising game problem, a function to share the image data registered by the main user within the team, etc. Has been. Here, the “results given to the correct answer of a problem” includes the fact that it has answered the problem, the fact that it has correctly answered the problem, and the number of points earned by correctly answering the problem . However, “the fact that the question has been answered” is an achievement that is given when the question is correctly answered, and is also an achievement that is given when the question is not answered correctly. In this regard, in this modified example, the contents of the “number of problem answers”, “number of correct questions”, and “total number of points” included in the user information are the contents of the advertisement game that the user has played so far. It is also referred to as result information that is information about the obtained result.

  Next, a processing procedure when registering sub-users constituting a team in the management server 510 in this modification of the advertising game system will be described. A team consists of a main user and one or a plurality of sub-users, and the main user forms a team. Specifically, the team is formed as follows. First, the main user activates the advertising game application program in his / her mobile communication terminal 540 to display the initial screen 610 </ b> A shown in FIG. 37 on the display of the display unit 542. This initial screen 610A is obtained by adding a “team formation” button 615 and a “registration list” button 616 to the initial screen 610 shown in FIG. Here, the initial screen 610A is also displayed on the mobile communication terminal 540 used by the sub-user after registration. In this case, the “team formation” button 615 is not displayed or disabled. Yes. The “registration list” button 616 is a button (display instruction unit) for instructing to display a list of image data already registered by the main user, as will be described later.

  When the main user presses the “team formation” button 615 on the initial screen 610A, the display control means 546a displays the team formation screen 690 shown in FIG. S181). The team formation screen 690 includes an e-mail address input unit 691 and a registration button 692. The mail address input unit 691 is for the main user to input the mail address of a person who wants to join the team as a sub user. The registration button 692 is a button for instructing to register the mail address input to the mail address input unit 691. After the main user inputs the mail address of the sub user in the mail address input unit 691 (S182), when the registration button 692 is pressed, the transmission control unit 546b manages the input mail address together with the registration request. The data is transmitted to the server 510 (S183).

  When receiving the mail address and the registration request from the main user's mobile communication terminal 540 (S184), the management server 510 transmits the main user's user ID and sub-user registration screen display information to the received mail address. (S185). Here, as the sub user registration screen information, for example, a URL of a program download site is used. When the sub user's mobile communication terminal 540 receives the main user's user ID and sub user registration screen display information from the management server 510 (S186), the display control means 546a, based on the sub user registration screen display information, The sub-user registration screen 710 shown in FIG. 39 is displayed on the display of the display means 542 (S187). The sub-user registration screen 710 includes a transfer content selection unit 711 and an initial screen display button 712. The transfer content selection unit 711 selects which of the achievements given to the correct answer of the problem to be transferred to the main user when the self (sub user) correctly answers the problem. . In this example, one of the two options of transfer of all the results (results) (number of answers, number of correct answers, and number of points) and transfer of only the number of points is selected. The selected transfer content becomes transfer information. That is, the transfer information is information indicating which result among the results given to the correct answer of the problem when the sub user correctly answers the problem is to be transferred to the main user. When the sub user selects a desired content in the transfer content selection unit 711 (S188) and presses the initial screen display button 712, the display control means 546a displays the initial screen 610A shown in FIG. 37 (S189). ). When the sub user selects the type of advertisement game to be executed on the initial screen 610A, and then the sub user presses the “start from the start” button 612, the display control means 546a displays the user information input screen shown in FIG. 620 is displayed on the display of the display means 542.

  Next, the sub user inputs user basic information on the user information input screen 620 (S191). Thereafter, when the sub user presses the registration button 624, the transmission control means 546b is selected on the initial screen 610A, the user ID of the main user, information on the transfer content selected on the sub user registration screen 710 (transfer information). Information regarding the type of game and user basic information input on the user information input screen 620 are transmitted to the management server 510 together with the distribution request for the problem image data (S192).

  When transfer information, information about the type of game, basic user information, and a distribution request for problem image data are sent from the mobile communication terminal 540 of the sub user to the management server 510 (S193), user information registration management of the management server 510 The means 515b creates user information about the sub-user based on the transfer information and user basic information, and registers the created user information in the database 511 (S194). Here, the transfer information is included in the user information about the sub user. Specifically, the user information about the sub user is similar to the user information about the main user, as shown in FIG. 40, “user ID”, “address”, “gender”, “age”, “occupation”. ”,“ Field of interest ”,“ free word ”,“ number of question answers ”,“ total number of points ”,“ number of correct questions ”, etc. Transfer information is included using each column of “Number of correct answers”. That is, in the columns corresponding to the contents to be transferred to the main user according to the transfer information, among the columns of “number of question answers”, “total number of points”, and “number of correct questions” in the user information for the sub user, The user ID of the main user (transfer destination main user information) is entered. For example, the sub-user of the user ID “A010” belongs to the team formed by the main user of the user ID “A001”, and the transfer information with the content of transferring all the results to the main user is selected. In this case, as shown in FIG. 40, in the user information about the sub user of the user ID “A010”, all the columns of “number of problem answers”, “total number of points”, and “number of correct answers” are main fields. The user ID “A001” of the user is included. Also, the sub-user of the user ID “B030” belongs to the team formed by the main user of the user ID “B003”, and the transfer information with the content of transferring only the number of points to the main user is selected. In this case, as shown in FIG. 40, in the user information about the sub user of the user ID “B030”, the “point total” in the “number of question answers”, “total number of points”, and “number of correct answers” fields. Only the “number” column includes the user ID “B003” of the main user. Therefore, the management server 510 includes a user ID (transfer destination main user information) in at least one of the “number of problem answers”, “total number of points”, and “number of correct questions” in the user information. Then, the user can be recognized as a sub user of the team whose main user is the user with the user ID, and the result corresponding to the column containing the user ID of the main user is It can be recognized that transfer information is set to transfer to the main user. In this way, the sub user is registered in the management server 510, and the main user and the sub user linked by the transfer information form one team. This completes the process of registering the sub user in the management server 510.

  Thereafter, as in the second embodiment, the management server 510 selects a predetermined number of problem image data based on the information on the game type, and moves the selected plurality of problem image data to the sub user. It transmits to the communication terminal 540. Thereby, the sub user can execute the advertising game. Then, the advertisement game management means 515c of the management server 510, when the sub user correctly answers the problem in the process of controlling the execution of the advertisement game, based on the transfer information included in the user information about the sub user. Processing for handling the result obtained by the sub user as the result of the main user is performed.

  Next, a description will be given of a procedure of processing in which the management server 510 controls execution of an advertisement game performed at a predetermined mobile communication terminal 540 in a modification of the advertisement game system. The procedure of this process is shown in the flowchart of FIG. 41, but the flowchart of FIG. 41 differs from the flowchart of FIG. 35 only in the processes of steps S175a and S175b. When the processing of these steps S175a and S175b is correctly answered by the sub user, the result obtained by the sub user based on the transfer information included in the user information about the sub user is the result of the main user. Processing that is treated as Below, the content of the processing of steps S175a and S175b will be described.

  In the process of step S175a, the advertising game management unit 515c of the management server 510 indicates that the transfer information is included in the user information of the mobile communication terminal 540 when the determination result received from the determination unit 514 indicates that the problem is correctly answered. By checking whether it is included, it is checked whether the user of the mobile communication terminal 540 is a sub user or a main user. That is, if the transfer information is not included in the user information, the advertising game management unit 515c determines that the user is the main user, and if the transfer information is included in the user information, The user determines that the user is a sub user and confirms the contents of the transfer information.

  Thereafter, the advertisement game management means 515c, based on the determination result received from the determination means 514 and the processing result of step S175a, the contents of the progress information of the advertisement game for the user of the mobile communication terminal 540 and the contents of the user information Is updated (S175b). Specifically, the content of the user information is updated as follows. That is, when the user of the mobile communication terminal 540 is the main user, the advertising game management unit 515c determines the result in the user information of the mobile communication terminal 540 based on the result given to the correct answer of the problem. Rewrite the information contents (number of question answers, number of correct answers and total points). On the other hand, when the user of the mobile communication terminal 540 is a sub user, among the results given for the correct answer of the problem, the results shown in the transfer information included in the user information about the user Based on the result, the content of the result information in the user information about the main user who is the transfer destination of the result indicated in the transfer information is rewritten, and the result of the correct answer to the problem For the results other than the results shown in the transfer information included in the user information, the content of the result information in the user information for the user is rewritten based on the results. In this way, the result given to the correct answer of the problem is transferred from the sub user to the main user.

  As described above, in this modification of the advertising game system, users form a team and a plurality of people play an advertising game, thereby creating a sense of solidarity among the users who make up the team, and enjoying the game more happily. . In addition, by incorporating a function for forming a team in the advertising game system, it is possible for a generation who does not normally play a game to execute this advertising game. For example, a wife can participate in an advertising game with a husband as a sub user, or a child can participate in an advertising game with a parent as a sub user. Furthermore, since the number of people who participate in the advertising game increases, it is possible to improve the advertising effect of the advertisement.

  In addition, this modification of the advertising game system has a function of sharing image data registered by the main user within the team. That is, the management means 515 of the management server 510 is provided with image registration management means for realizing this function. Next, this function will be described. When the user is the main user and the main user correctly answers the problem, the correct screen 670A shown in FIG. 42 is displayed on the display unit 542 of the mobile communication terminal 540 of the main user. The correct answer screen 670A is obtained by adding an “add image list” button 675 to the correct answer screen 670 shown in FIG. This “add image list” button 675 is a button (registration instruction unit) for instructing that the correct image data displayed on the correct image display unit 671 of the correct screen 670A should be registered.

  When the main user presses the “add image list” button 675 on the correct answer screen 670A displayed on the display means 542 of his / her mobile communication terminal 540, the transmission control means 546b causes the correct image display section 671 of the correct answer screen 670A. Is sent to the management server 510 together with a registration request for the correct image data. When the management server 510 receives information for identifying correct image data and a registration request for correct image data from each mobile communication terminal 540, the image registration management unit of the management unit 515 determines the main user of the mobile communication terminal 540. The image data is registered by including information specifying the correct image data for which the registration request is received in the user information. Specifically, as shown in FIG. 44, a column “registered image list” is added to the user information about the main user, and the file name of the correct image data that has received the registration request is described in this column. Is done. Thus, the correct image data is registered in the management server 510 by the main user.

  When the user of each mobile communication terminal 540 (which may be a main user or a sub user) presses a “registration list” button 616 on the initial screen 610A shown in FIG. 37, transmission control means 546b. Transmits a display request for registered image data to the management server 510. When the management server 510 receives a display request for registered image data from each mobile communication terminal 540, the image registration management means of the management means 515 must include transfer information in the user information about the user of the mobile communication terminal 540. For example, the correct image data is specified based on the file name of the correct image data included in the “registered image list” field in the user information of the user, and the specified correct image data is used as the mobile communication terminal 540. Send to. On the other hand, if the transfer information is included in the user information for the user of the mobile communication terminal 540, the “registered image list” field in the user information for the main user who is the transfer destination of the result indicated in the transfer information The correct image data is specified based on the file name of the correct image data included in the image data, and the specified correct image data is transmitted to the mobile communication terminal 540. Thereafter, when receiving the correct image data from the management server 510, the mobile communication terminal 540 creates the registered image list screen 720 shown in FIG. 43 based on the received correct image data, and displays the display unit 542. To display. The registered image list screen 720 includes a list display section 721 for registered image data, an update button 722, and a return button 723. The list display unit 721 displays a list of correct image data registered by the main user. An update button 722 is a button for instructing to re-send a display request for registered image data to the management server 510, and a return button 723 is a button for instructing to re-display the initial screen 610A.

  As described above, in this modified example of the advertising game system, the correct image data registered by the main user is shared by the team, and the registered correct image data can be viewed at any time if it belongs to the team. it can. Thereby, the sub user can know the products that the main user usually purchases, favorite products, and the like. Although the case of registering correct image data has been described here, not only correct image data but also original image data and problem image data can be registered in the management server and shared by the team. is there.

  Further, in this modification, the management server assigns a team ID to each team, and for each team, the team ID, information for specifying the main user that constitutes the team, and the sub information that constitutes the team. Each team may be managed by creating a database of team information including information for identifying users. Furthermore, the function of forming a team and the function of sharing image data within the team described in this modification can be added to the advertising game system of the first embodiment.

  Further, in the above-described modification, the function that allows image data registered by the main user to be shared within the team has been described. However, not only the main user but also a sub user can register image data. May be. In this case, when the sub user correctly answers the problem, the correct screen 670A shown in FIG. 42 is also displayed on the display means 542 of the mobile communication terminal 540 of the sub user. In addition, a column “registered image list” is added to the user information of the sub user as shown in FIG. As a result, the correct image data can be registered for the sub user in the same format as the main user. Then, when the main user or the sub user presses the “registration list” button 616 on the initial screen 610A shown in FIG. 37, the transmission control unit 546b transmits a display request for the registered image data to the management server 510. When the management server 510 receives a display request for registered image data from each mobile communication terminal 540, the image registration management unit of the management unit 515 displays the number of problem answers, the total number of points of the user information of the user of the mobile communication terminal 540, The user IDs of all the members of the team to which the user who pressed the “registration list” button 616 belongs are searched from the information on the number of correct answers, and the correct answer included in the “registered image list” column in the user information of the members belonging to the team The correct image data may be specified based on the file name of the image data, and the specified correct image data may be transmitted to the mobile communication terminal 540. Here, as a method of deriving a team member from information on the number of question answers, the total number of points, and the number of correct answers, if transfer information is not included in the user information of the user who pressed the “registration list” button 616, Since it can be determined that the user is the main user, the user ID of the user who pressed the “registration list” button 616 is included in the number of problem answers, the total number of points, and the number of correct answers of all user information. The user ID of the sub user can be specified by searching for the user ID of the user. Thereby, since the user IDs of all the members of the team are found, it is possible to specify the correct image data in the “registered image list” of all the members belonging to the team from the user ID. If transfer information is included in the user information of the user who pressed the “registration list” button 616, the user ID of the main user who is the transfer destination of the result indicated in the transfer information is specified. The user ID of the user who pressed the “registration list” button 616 is searched for the user IDs of other members belonging to the team in the same manner as when the transfer information is not included, and all the members belonging to the team are searched from the searched user IDs. Correct image data in the “registered image list” can be specified.

  In the above modification, the case where the number of question answers, the number of correct questions and the total number of points are transferred from the sub user to the main user is explained. Not only the number of correct answers and the total number of points, but also the progress of the advertising game may be transferred from the sub user to the main user. That is, when the sub user correctly answers the problem, it causes the main user to correctly answer the problem, and updates the progress status information of the main user's advertising game. As a result, the main user can clear the advertising game earlier than usual.

  The present invention is not limited to the above-described embodiments, and various modifications are possible within the scope of the gist.

For example, in the above-described second embodiment, the case where three pieces of problem image data are displayed on the problem image list display screen of the advertisement quiz game has been described. Individual, two, or four or more problem image data may be displayed. In the second embodiment, the case where nine problem image data are arranged in a matrix on the advertisement bingo game screen has been described. However, n ² (n = 2, 4, 4) are displayed on the advertisement bingo game screen. (5, 6,...) Problem image data may be arranged in a matrix. Further, in the second embodiment, the case where 30 problem image data are arranged in a matrix on the advertisement reversi game screen has been described. However, the advertisement reversi game screen is limited to 30 problem image data. Instead, a plurality of problem image data may be arranged in a matrix.

  In the second embodiment, when the selection unit of the management server receives a distribution request for problem image data from each mobile communication terminal, the problem related to the problem image data together with the problem image data. Although the case where sentence information is transmitted to the mobile communication terminal has been described, the problem sentence information does not necessarily need to be transmitted if the problem image data includes the contents of the problem (problem sentence information). In addition, when the problem image data is transmitted to the mobile communication terminal, the selection means of the management server also transmits the answer place information related to the problem image data together, and the display control means of the mobile communication terminal However, you may make it display the content of the transmitted answer place information on a part different from a question expansion display part in a question detail screen. In this case, it is not always necessary to include the contents of the answer location information in the question image data.

  Moreover, although said 2nd embodiment demonstrated the case where the thing provided with a GPS function was used as a mobile communication terminal, the mobile communication terminal does not necessarily need to be provided with a GPS function. In this case, the determination unit of the management server can use information on the base station that has received information from the mobile communication terminal as position information of the mobile communication terminal.

  Furthermore, in the second embodiment, the case where problem image data is displayed on the problem image display part of the problem image list display screen and the problem enlargement display part of the answer input screen in each mobile communication terminal has been described. Here, the image data includes not only still image data but also moving image data. Therefore, for example, in each mobile communication terminal, the problem moving image data expressing the problem as a video may be displayed on the question image display part of the question image list display screen and the problem enlargement display part of the answer input screen. Good.

  In the second embodiment, when the advertising game management unit of the management server correctly answers the problem, the correct image data having the content indicating that the problem is correctly answered is transmitted to the mobile communication terminal. However, in general, not only the image data but also data (for example, character data) having contents indicating that the problem is correctly answered may be transmitted.

  In the second embodiment, the case where the advertising game system includes a plurality of mobile communication terminals has been described. However, as the mobile communication terminal, for example, a general terminal such as a stationary personal computer is used. Can do.

  Further, in the first and second embodiments described above, the case where one advertising game can be selected from the three types of advertising games on the initial screen of the advertising game has been described. One advertising game may be selected from the advertising games. Alternatively, the advertisement game type may not be selected on the initial screen, and a predetermined type of advertisement game may be executed.

  In the second embodiment, the control means 546 of each mobile communication terminal 540 monitors the specific action when accessing various sites (HP, questionnaire site, member registration site, sales site), and the specific action information is displayed. Although the case where it memorize | stores in the memory | storage means 543 was demonstrated, the management means 515 of the management server 510 may monitor such specific action, and you may make it memorize | store specific action information in the database 511. Specifically, for example, the management server 510 may monitor a specific action by each mobile communication terminal 540 by accessing each site from each mobile communication terminal 540 via the management server 510. .

  In the second embodiment described above, the advertisement image itself is imaged as the advertisement image data. However, the contents related to the advertisement or the advertisement object, for example, the lyrics of the song, direct mail, etc. It may be imaged and used in this system.

  In the second embodiment, the case where the answer to the question using the question image data is simply input in the answer input field 663a has been described. In addition to the answer to the question using the question image data, for example, Correct answer information can also be set such that a correct answer is not considered unless a dedicated ID number given at the time of purchase of the product is entered. Accordingly, it is possible to implement a campaign that can be answered correctly only when a product is purchased.

  In addition, the present invention may be a program product including a program for causing a computer (or CPU, MPU) to realize the function of each means of the advertising game system of the first and second embodiments. Here, the program product includes not only a computer program but also a recording medium or a computer on which the program is recorded.

  As described above, according to the advertising game system of the present invention, the user of each mobile communication terminal finds the identification information additional advertisement that matches the content of each advertisement image data included in the advertisement display screen, and the identification information is By executing the advertisement game of inputting, the user searches for the identification information-added advertisement while watching the contents of each advertisement image data many times on the screen of his / her mobile communication terminal. In addition, when searching for a desired identification information-added advertisement, the user can take a closer look at the identification information-added advertisement that is actually made public. For this reason, in this invention, while being able to make a user understand the content of an advertisement or advertising object in detail, it can be said that an advertiser can heighten the effect of an advertisement by issuing an advertisement using this invention. There are advantages. As described above, the present invention can be applied to, for example, an advertisement game system for allowing a user of a mobile communication terminal to understand the contents of an advertisement or an advertisement object in detail.

DESCRIPTION OF SYMBOLS 10 Management server 11 Database 12 Communication means 13 Advertisement selection means 14 Identification information determination means 15 Management means 15a Advertising information registration management means 15b User information registration management means 15c Advertising game management means 20 Advertising agency server 30 Identification information addition advertisement 40 Communication terminal 41 Input means 42 Display means 43 Storage means 44 Communication means 45 Position information acquisition means 46 Control means 46a Display control means 46b Transmission control means 110 Initial screen 111 Game type selection section 112 "Start from start" button 113 “Start” button 114 “HELP” button 120 User information input screen 121 Basic information input field 122 “Frequently used transportation” selection section 123 “Interested field” selection section 124 “Decide” button 130 Advertisement of advertisement game Game execution screen 13 1 Advertisement display screen 135 Identification information input screens 135a, 135b, 135c Region 136 Identification information input field 137 “OK” button 140, 140a Advertisement bingo game advertisement game execution screen 141, 141a Advertisement display screen 142 Advertisement bingo sheet screen 143 Additional advertisement Display screen 145 Identification information input screen 146 Advertisement selection field 147 Identification information input field 148 “Enter” button 150 Advertisement reversi game advertisement game execution screen 151 Advertisement display screen 155 Identification information input screen 156 Advertisement selection field 157 Identification information input field 158 “ "OK" button

510 management server 511 database 512 communication means 513 selection means 514 judgment means 515 management means 515a advertising problem information registration management means 515b user information registration management means 515c advertising game management means 520 advertising agency server 530 advertiser terminal 540 mobile communication terminal 541 Input unit 542 Display unit 543 Storage unit 544 Communication unit 545 Position information acquisition unit 546 Control unit 546a Display control unit 546b Transmission control unit 610, 610A Initial screen 611 Game type selection unit 612 “Start from start” button 613 “Start from continuation” ”Button 614“ HELP ”button 615“ Team formation ”button 616“ Registration list ”button 620 User information input screen 621 User name input field 622 Basic information selection section 623 Free word input field 624 Registration button 630 Problem quiz game problem image list display screen 631 Problem image display unit 632 Problem update button 633 Exit button 640 Problem image list display screen 641 for advertisement bingo game Problem image display unit 642 Problem update button 643 End Button 650 Advertisement reversi game question image list display screen 651 Question image display unit 652 Question update button 653 End button 660 Answer input screen 661 Question enlarged display portion 662 Question sentence display portion 663a Answer input field 663b Send answer button 664 HP browsing Button 665 Questionnaire display button 666 Member registration button 667 Purchase button 668 Back button 670, 670A Correct screen 671 Correct image display unit 672 Message display unit 673 Sweepstakes application button 674 Return button 675 “Image list” Add button 680 Incorrect answer screen 681 Incorrect answer image display part 682 Message display part 683 Back button 690 Team formation screen 691 Email address input part 692 Registration button 710 Sub-user registration screen 711 Transfer content selection part 712 Initial screen display button 720 Registered image list screen 721 List display section 722 Update button 723 Back button

Claims (18)

Identification information-added advertisement that is obtained by adding identification information to an advertisement and advertisement image data that is image data about the advertisement, specified information for identifying the advertisement image data, and the advertisement A management server that manages in association with the identification information added to the identification information additional advertisement, and a plurality of mobile communication terminals having a function of performing data communication with the management server via a network, An advertisement game in which each mobile communication terminal displays an advertisement display screen including one or a plurality of advertisement image data, and finds the identification information-added advertisement that matches the content of each advertisement image data displayed on the advertisement display screen Is an advertising game system for causing a user of the mobile communication terminal to execute,
Each of the mobile communication terminals is
Display control means for displaying on the display means an identification information input screen for inputting the identification information for each advertisement image data included in the advertisement display screen;
Transmission control means for transmitting the identification information input on the identification information input screen to the management server together with specific information for specifying the advertisement image data that is the input target of the identification information;
With
The management server
When the specific information and the identification information are sent from each mobile communication terminal, by checking whether the identification information matches the identification information corresponding to the specific information managed by itself Identification information determination means for determining whether or not the identification information additional advertisement is found;
Advertising game management means for transmitting the determination result data determined by the identification information determination means to the mobile communication terminal and displaying the determination result data on the mobile communication terminal;
An advertising game system comprising: For each advertisement, the advertisement information that is information related to the advertisement and the management server that manages the advertisement image data that is the image data of the advertisement and various advertisement disclosure means issued to each advertisement information. An identification information-added advertisement in which identification information is added to an advertisement for the advertisement information, and a plurality of mobile communication terminals having a function of communicating data with the management server via a network. Displaying an advertisement display screen including one or a plurality of the advertisement image data on a terminal and finding an advertisement game for finding the identification information-added advertisement that matches the content of each advertisement image data included in the advertisement display screen An advertising game system to be executed by a user of a terminal,
Each of the mobile communication terminals is
As the screen used in the advertisement game, the advertisement display screen including one or a plurality of the advertisement image data transmitted from the management server, and the identification for each advertisement image data included in the advertisement display screen Display control means for displaying an identification information input screen for inputting information on the display means;
An acquisition request for one or a plurality of advertisement image data to be included in the advertisement display screen is transmitted to the management server, and the identification information input on the identification information input screen is an input target of the identification information. Transmission control means for transmitting to the management server together with information for specifying the advertisement information for the advertisement image data;
With
The management server
A database for storing each advertisement information in association with the identification information issued for the advertisement information, and storing each advertisement image data in association with the advertisement information for the advertisement image data;
When receiving one or a plurality of advertisement image data acquisition requests from each mobile communication terminal, select one or a plurality of advertisement information from the plurality of advertisement information stored in the database, Advertisement selection means for transmitting the advertisement image data for each of the selected advertisement information and information for identifying the selected advertisement information to the mobile communication terminal;
When receiving the identification information and the information for specifying the advertisement information for the advertisement image data that is the input target of the identification information from each mobile communication terminal, based on the information for specifying the received advertisement information Identifying the one advertisement information, reading the identification information associated with the identified advertisement information from the database, and checking whether the received identification information matches the read identification information Identification information determination means for determining whether or not the identification information additional advertisement for the specified advertisement information is found by:
Information that identifies each of the selected advertisement information when the advertisement selection means receives one or more of the advertisement image data acquisition requests from each of the mobile communication terminals and selects one or more of the advertisement information. The advertisement game progress information for the user of the mobile communication terminal including the information is created and registered in the database, and the progress of the advertisement game for the user based on the advertisement game progress information for each user of the mobile communication terminal Advertising game management means for managing the situation,
With
In the advertisement game progress status information for each user of the mobile communication terminal, whether or not the identification information additional advertisement for the advertisement information is found for the advertisement information for the advertisement image data transmitted to the mobile communication terminal. Contains information to show,
When the advertisement game management means receives the determination result from the identification information determination means and the determination result indicates that the identification information additional advertisement for the advertisement information is found, the determination Based on the result, the content of the advertisement game progress status information for the user of the mobile communication terminal is updated, and the advertisement-discovered display image having the content indicating that the identification information additional advertisement for the advertisement information is found. Data is transmitted to the mobile communication terminal to display the advertisement-discovered display image data instead of the advertisement image data on the advertisement display screen, or the identification information-added advertisement for the advertisement information is found Information to the mobile communication terminal is transmitted and the identification information additional advertisement has been sent for which advertisement image data so far. Each time the result display screen showing whether it has been created is displayed on the display means, and the content of the advertising game progress status information for the user of each mobile communication terminal is updated, the updated advertising game progress status Based on the information, it is determined whether the advertising game in the mobile communication terminal is ended according to the rules of the advertising game determined in advance, and when it is determined that the advertising game is ended, the mobile communication terminal An advertising game system characterized by transmitting information indicating that the advertising game has ended. The advertising information includes advertising field information that is information regarding a field to which a product to be advertised belongs, and public location information that is information regarding a location where the identification information addition advertisement is disclosed,
In the database, as information about the user of each mobile communication terminal, information including information about age, gender, transportation to be used, living area, field of interest is stored,
The advertisement selection means of the management server receives the mobile communication among the plurality of advertisement information stored in the database when receiving an acquisition request for one or a plurality of the advertisement image data from each mobile communication terminal. 3. The advertisement game system according to claim 2, wherein one or a plurality of the advertisement information are selected from those suitable for the content of information related to a user of the terminal. Each of the mobile communication terminals includes a location information acquisition unit that acquires location information of the mobile communication terminal,
The transmission control means of each mobile communication terminal transmits the identification information and information specifying the advertisement information for the advertisement image data to which the identification information is input to the management server. Also transmits the position information acquired by the position information acquisition means when information is input,
Each advertisement information stored in the database of the management server includes public location information that is information about a location where the identification information additional advertisement is disclosed,
When the identification information determination means of the management server receives the identification information, the information specifying the advertisement information for the advertisement image data that is the input target of the identification information, and the position information from each mobile communication terminal In addition, the one advertisement information is specified based on the received information specifying the advertisement information, and the identification information associated with the specified advertisement information and the public location included in the specified advertisement information By reading information from the database and recognizing that the received identification information matches the read identification information and that the received location information matches the read public location information. Determining that the identification information-added advertisement for the specified advertisement information has been found. Claim 2 or 3, wherein the advertising game system. The advertising game is a bingo game performed using a plurality of the advertising image data included in the advertising display screen,
The display control means of each mobile communication terminal displays an advertisement bingo sheet screen created by arranging a plurality of the advertisement image data transmitted from the management server in a matrix as the advertisement display screen,
In the advertisement game progress status information for the user of each mobile communication terminal managed by the advertisement game management means of the management server, the position of each advertisement image data transmitted to the mobile communication terminal on the advertisement bingo sheet screen Contains location information that indicates whether
When the advertisement game management means receives the determination result from the identification information determination means, the advertisement game management means updates the content of the advertisement game progress status information for the user of the mobile communication terminal based on the determination result, and updates the content. Based on the advertisement game progress information, the advertisement image data in which the identification information addition advertisement is found on the advertisement bingo sheet screen is aligned in any one of the vertical direction, the horizontal direction, and the diagonal direction, and a bingo is established. 5. The advertising game system according to claim 2, 3 or 4, wherein if it is determined whether or not bingo is established, information indicating that bingo is established is transmitted to the mobile communication terminal. The display control means of each mobile communication terminal has, as the advertisement display screen, the advertisement bingo sheet screen and an additional advertisement display screen including one or a plurality of the advertisement image data transmitted from the management server. To display
The advertising game management means of the management server determines that the advertising game in the mobile communication terminal has ended when bingo is established on the advertising bingo sheet screen, and the time required until the end, and The ranking of the user is determined as a result of the advertisement game based on the number of the advertisement image data included in the additional advertisement display screen in the mobile communication terminal in which the identification information additional advertisement is found. The advertising game system according to claim 5. The advertisement game is a reversi game performed using a plurality of the advertisement image data included in the advertisement display screen,
The display control means of each mobile communication terminal displays an advertisement reversisheet screen created by arranging the plurality of advertisement image data transmitted from the management server in a matrix as the advertisement display screen,
In the advertisement game progress status information for the user of each mobile communication terminal managed by the advertisement game management means of the management server, the position of each advertisement image data transmitted to the mobile communication terminal on the advertisement reversible sheet screen Contains location information that indicates whether
When the advertisement game management means receives the determination result from the identification information determination means, the advertisement game management means updates the content of the advertisement game progress status information for the user of the mobile communication terminal based on the determination result, and updates the content. Based on the advertisement game progress information, the advertisement image data in which the identification information-added advertisement has been found in the current determination and the advertisement in which the identification information-added advertisement has already been found in the current advertisement reversal sheet screen It is determined whether or not one or a plurality of the advertisement image data for which the identification additional information has not yet been found by the image data is sandwiched in any one of the vertical direction, the horizontal direction, and the diagonal direction. If it is determined that the advertisement information corresponding to the sandwiched advertisement image data, the identification information The content of the advertisement game progress information is updated on the assumption that the additional advertisement has been found, and the advertisement-discovered display image data having the content indicating that the identification information additional advertisement for the advertisement information has been found Displaying the advertisement-recognized display image data instead of the advertisement image data on the advertisement reversi sheet screen transmitted to the mobile communication terminal, or indicating that the identification information-added advertisement for the advertisement information has been found The information is transmitted to the mobile communication terminal, and a result display screen is displayed on the display means indicating the advertisement image data for which the identification information-added advertisement has been found so far. 3. The advertising game system according to 3 or 4. The display control means of each mobile communication terminal has, as the advertisement display screen, the advertisement reversi sheet screen and an additional advertisement display screen including one or more advertisement image data transmitted from the management server. To display
The advertisement game management means of the management server determines that the advertisement game in the mobile communication terminal is found when the identification information-added advertisement is found for all the advertisement image data displayed on the advertisement reversisheet screen. Based on the number of times that the identification information-added advertisement is found out of the advertisement image data included in the additional advertisement display screen in the mobile communication terminal, and the time required until the termination is determined. The advertisement game system according to claim 7, wherein the ranking of the user is determined as a result of the advertisement game. For each advertisement, a management server that manages problem image data and correct answer information that is an answer to the problem to be used when a problem relating to the advertisement or advertisement object is given, and communication of the data with the management server via the network The management server distributes the problem image data to the terminals, and executes an advertisement game using the problem image data to the users of the terminals. An advertising game system,
The problem is a problem related to a portion where the image processing is performed using the problem image data obtained by performing image processing on a part or the whole of the original image data representing the advertisement or the advertising object. Or using the problem image data having the same content as the original image data representing the advertisement or the advertisement object, the advertiser of the advertisement, the seller of the advertisement object, or the name of the advertisement object, Or the sales location of the advertising object, the date of sale of the advertising object, the selling price of the advertising object, or the popularity ranking of the advertising object,
Each terminal is
Display control means for displaying an answer input screen for inputting an answer to the question using the question image data distributed from the management server on a display means;
Transmission control means for transmitting information related to the answer of the question input on the answer input screen to the management server together with specific information for specifying the question image data for the question;
With
The management server
When the information about the answer to the question and the specific information are sent from each terminal, the information about the answer to the question coincides with the correct answer information corresponding to the question image data specified by the specific information. A determination means for determining whether or not the answer to the problem is correct by checking whether or not
When the determination result is received from the determination means and the determination result indicates that the problem has been correctly answered, the data indicating the content is transmitted to the terminal, and the content of the data is changed. Advertising game management means to be displayed on the screen of the display means;
An advertising game system comprising: For each advertisement, a management server that manages problem image data and correct answer information that is an answer to the problem to be used when a problem relating to the advertisement or advertisement object is given, and communication of the data with the management server via the network A plurality of terminals having a function to perform, the management server distributes one or a plurality of the problem image data to each terminal, and uses each problem image data to a user of each terminal An advertising game system for executing an advertising game
The problem is a problem related to a portion where the image processing is performed using the problem image data obtained by performing image processing on a part or the whole of the original image data representing the advertisement or the advertising object. Or using the problem image data having the same content as the original image data representing the advertisement or the advertisement object, the advertiser of the advertisement, the seller of the advertisement object, or the name of the advertisement object, Or the sales location of the advertising object, the date of sale of the advertising object, the selling price of the advertising object, or the popularity ranking of the advertising object,
Each terminal is
As the screen used in the advertising game, depending on the status of the advertising game, the problem image list display screen including the problem image data distributed from the management server, or the problem image list display screen An answer input screen for inputting an answer to the question using the question image data for one question image data selected from the one or a plurality of the question image data included is displayed on the display means. Display control means for
The distribution of one or a plurality of the problem image data to be included in the problem image list display screen is transmitted to the management server, and information regarding the answer of the question input on the answer input screen is Transmission control means for transmitting to the management server together with identification information for identifying the problem image data for
With
The management server
For each advertisement, information related to the problem and advertisement problem information including the correct answer information are stored, and each of the problem image data includes the advertisement problem information including the correct answer information corresponding to the problem image data, and A database to store in association,
When the problem image data distribution request is received from each terminal, one or a plurality of the advertisement problem information is selected from the advertisement problem information stored in the database, and each of the selected advertisements is selected. Selection means for transmitting the problem image data associated with the advertisement problem information to the terminal for the problem information;
When the information about the answer to the question and the specific information are sent from each terminal, the information about the answer to the question is associated with the problem image data specified by the specific information. Determining means for determining whether or not the problem is correctly answered by checking whether or not the correct answer information included in
The terminal including information for specifying each selected advertisement problem information when the selection unit receives the problem image data distribution request from each terminal and selects one or a plurality of the advertisement problem information Advertising game management means for creating and registering advertising game progress information for the user in the database and managing the progress of the advertising game for the user based on the advertising game progress information for each user of the terminal When,
With
The advertisement game progress status information for each user of the terminal includes the problem problem associated with the advertisement problem information for each of the advertisement problem information selected in response to the distribution request for the problem image data from the terminal. Contains information indicating whether the problem using image data was answered correctly,
The advertisement game management means, when receiving the determination result from the determination means, if the determination result indicates that the problem is correctly answered, the advertisement to the user of the terminal based on the determination result While updating the content of the game progress information, the correct image data having the content that means that the problem has been correctly answered is transmitted to the terminal, and the problem image list display screen is replaced with the problem image data instead of the problem image data. If correct answer image data is displayed and the determination result indicates that the answer is not correct, the incorrect answer image data having the meaning is transmitted to the terminal and the incorrect answer is displayed. An advertising game system, wherein the image data is displayed on the screen of the display means. The advertising problem information includes information about an advertising field that is information about a field to which the advertising target belongs,
In the database, as information about the user of each terminal, information including information on a field of interest is stored.
When the selection unit of the management server receives the distribution request for the problem image data from the terminals, the selection unit includes information about the advertisement field among the plurality of advertisement problem information stored in the database. 11. The advertisement game system according to claim 10, wherein one or a plurality of the advertisement problem information is selected from information that matches the information about the field of interest included in the information about the user of the terminal. Each of the terminals includes position information acquisition means for acquiring position information of the terminal,
When the transmission control means of each terminal transmits information related to the answer of the question input on the answer input screen to the management server and specific information for specifying the question image data for the question, Also transmits the position information acquired by the position information acquisition means when the answer to the question is input,
In each of the advertisement problem information stored in the database of the management server, an answer place for designating a place to input an answer to the question using the question image data associated with the advertisement problem information Contains information,
When the determination unit of the management server receives the information regarding the answer to the question, the specific information, and the position information from each terminal, the information regarding the received answer to the question is specified by the specific information. The correct answer information included in the advertisement problem information associated with the problem image data and the received position information are associated with the problem image data identified by the specific information. 12. The advertising game system according to claim 10 or 11, wherein it is determined that the problem is correctly answered by recognizing that it matches the answer place information included in the advertisement problem information. The advertising game is a bingo game performed using the plurality of problem image data included in the problem image list display screen,
The display control means of each terminal displays an advertisement bingo sheet screen created by arranging the problem image data transmitted from the management server in a matrix as the problem image list display screen,
In the advertisement game progress status information for the user of each terminal managed by the advertisement game management means of the management server, the problem image data transmitted to the terminal is arranged at which position on the advertisement bingo sheet screen. Placement information indicating whether or not
When the advertisement game management means receives a determination result from the determination means, the advertisement game management means updates the contents of the advertisement game progress status information for the user of the terminal based on the determination result, and the updated advertisement game progress Based on the situation information, whether the image data for the problem corresponding to the problem determined to be correct is aligned in any one of the vertical direction, the horizontal direction, and the diagonal direction on the advertisement bingo sheet screen, and is bingo established? 13. The advertising game system according to claim 10, 11 or 12, wherein if it is determined whether or not bingo is established, information indicating that bingo is established is transmitted to the terminal. The advertising game is a reversi game performed using a plurality of the problem image data included in the problem image list display screen,
The display control means of each terminal displays an advertisement reversi sheet screen created by arranging the problem image data transmitted from the management server in a matrix as the problem image list display screen,
In the advertisement game progress status information for the user of each terminal managed by the advertisement game management means of the management server, the problem image data transmitted to the terminal is arranged at which position on the advertisement reversal sheet screen. Placement information indicating whether or not
When the advertisement game management means receives a determination result from the determination means, the advertisement game management means updates the contents of the advertisement game progress status information for the user of the terminal based on the determination result, and the updated advertisement game progress Based on the situation information, the advertisement reversisheet screen has still been correctly answered by the problem image data for the problem that has been newly determined to be correct and the problem image data for the problem that has already been determined to be correct. Determining whether or not one or a plurality of the problem image data for the problem that has not been determined to be sandwiched in any one of the vertical direction, the horizontal direction, and the diagonal direction, For the problem image data sandwiched between them, the problem using the problem image data The content of the advertising game progress information is updated as correct, the correct image data having the content that means that the problem is correctly answered is transmitted to the terminal, and the problem image data is displayed on the advertisement reversisheet screen. 13. The advertising game system according to claim 10, 11 or 12, wherein the correct image data is displayed instead of. The user of each terminal includes a sub user who can transfer the result given to the correct answer of the problem to the main user when the answer is correct to the problem,
The database stores information about the user of each terminal,
The information regarding the sub user of each terminal includes transfer information indicating that the result given to the correct answer of the problem is transferred to the main user when the sub user correctly answers the problem,
The advertising game management means of the management server, when the sub user correctly answers the problem, outputs the result obtained by the sub user based on the transfer information included in the information related to the sub user. The advertising game system according to claim 10, wherein the processing is performed as a result of the user.   The result includes a fact that the problem is correctly answered and a number of points acquired by correctly answering the problem, and the transfer information includes at least one of the fact and the number of points by the sub user. 16. The advertising game system according to claim 15, wherein the advertising game system indicates that the result is transferred as a result of the main user. The display control means of each terminal registers the original image data, the problem image data, or the correct image data that is image data related to the problem when the user is the main user. A screen having a registration instructing unit for instructing to be displayed is displayed on the display means, and the image data that has already been registered regardless of whether the user is the main user or the sub user Display a screen having a display instruction unit for instructing that the display should be displayed on the display means,
The transmission control means of each terminal transmits a registration request for the image data to the management server when an instruction to register the image data is input using the registration instruction unit, and the display When an instruction to display the already registered image data is input using the instruction unit, a request to display the registered image data is transmitted to the management server,
When the management server receives a registration request for the image data from each terminal, the management server includes, in the information about the main user of the terminal, information that identifies the image data that has received the registration request. If the transfer information is not included in the information regarding the user of the terminal when the image data is registered and the display request for the registered image data is received from each terminal, the information regarding the user of the terminal is included. The image data is specified based on the information specifying the image data to be transmitted, the specified image data is transmitted to the terminal and displayed on the screen of the display means, and the transfer to the information about the user of the terminal If the information is included, the image data included in the information regarding the main user who is the transfer destination of the result indicated in the transfer information. The image registration management means for specifying the image data based on information for specifying the data, and transmitting the specified image data to the terminal and displaying it on the screen of the display means. 15. The advertising game system according to 15 or 16.   The program for making a computer implement | achieve the function of each means of the advertising game system of any one of Claims 1 thru | or 17.

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