JP7091399B2 - Information processing equipment, information processing methods, and information processing programs - Google Patents

Description

The present invention relates to an information processing apparatus, an information processing method, and an information processing program.

Conventionally, various techniques for posting a review for a predetermined object such as a product have been provided. For example, there is provided a technique for determining whether or not to give a reward (incentive) to a user who posted a review based on post information (review) about a target posted by the user.

Japanese Patent No. 6486449

However, since the above-mentioned technique only determines whether to give an incentive to the user after the user posts, the user who is not aware of the incentive is motivated to post a review. It cannot be given by incentive. Therefore, there is room to further promote the posting of reviews by users.

The present application has been made in view of the above and aims to facilitate the posting of reviews by users.

The information processing apparatus according to the present application is given to the user when the user achieves the mission, together with proposal information proposing to the user the achievement of a mission related to the review of the transaction target traded in the electronic commerce. It is provided with a providing unit that provides incentive information indicating the incentive to be given.

According to one aspect of the embodiment, it is possible to promote the posting of reviews by users.

FIG. 1 is a diagram showing an example of an information processing system according to an embodiment. FIG. 2 is a diagram showing an example of a screen transition from the mission list screen of the user terminal to the point granting screen. FIG. 3 is a diagram showing an example of processing related to posting a review. FIG. 4 is a diagram showing an example of processing related to posting a review. FIG. 5 is a diagram showing an example of processing related to a game. FIG. 6 is a diagram showing an example of processing related to a game. FIG. 7 is a diagram showing a configuration example of the information processing apparatus according to the embodiment. FIG. 8 is a diagram showing an example of a transaction target database. FIG. 9 is a diagram showing an example of a user database. FIG. 10 is a diagram showing an example of a mission database. FIG. 11 is a diagram showing an example of a Bingo card database. FIG. 12 is a diagram showing an example of an incentive database. FIG. 13 is a flowchart showing an example of the process of giving an incentive by the information processing apparatus. FIG. 14 is a flowchart showing an example of processing according to the achievement status of the game by the information processing device. FIG. 15 is a flowchart showing an example of the processing operation of the information processing apparatus. FIG. 16 is a diagram showing an example of a hardware configuration.

Hereinafter, the information processing apparatus, the information processing method, and the embodiment for implementing the information processing program (hereinafter referred to as “the embodiment”) according to the present application will be described in detail with reference to the drawings. It should be noted that this embodiment does not limit the information processing apparatus, information processing method, and information processing program according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description will be omitted.

[Embodiment]
[1-1. About an example of information processing equipment]
FIG. 1 is a diagram showing an example of an information processing system. The information processing system 1 shown in FIG. 1 is an information processing system that provides various information to a user terminal 100 owned by a plurality of users, a store terminal 200 used by a store in an electronic shopping district, and a user terminal 100. It has a device 10. The information processing system 1 provides a service related to electronic commerce to a user. In the following, the electronic shopping street is shown as an example, but the service is not limited to the electronic shopping street and may be in any form as long as it is a service related to electronic commerce to which processing can be applied. First, an example of the information processing apparatus 10 which is an example of the providing apparatus according to the embodiment will be described with reference to FIG. In addition, in FIG. 1, as an example of the processing executed by the information processing apparatus 10, the user terminal 100 of the user of the electronic shopping street is incentive for information on the transaction target of the electronic shopping street and the achievement of the mission by the user. An example of the provision process for providing information is shown. Although specific examples will be described later, the mission is the behavior of the user using the function provided in the electronic shopping district, and can be arbitrarily set as long as it is related to the behavior of the user in the electronic commerce. be. In relation to incentives (privileges), missions give incentives to users by achieving them, and indicate the conditions for giving incentives.

The information processing device 10 shown in FIG. 1 is an information processing device that performs provision processing, and is realized by, for example, a server device, a cloud system, or the like. For example, the information processing apparatus 10 has a function of providing a service related to an electronic shopping street to users and stores, and executes a provision process as a part of the service related to the electronic shopping street. For example, the information processing device 10 is a network such as various wireless communication networks such as 4G (Generation), 5G, LTE (Long Term Evolution), Wifi (registered trademark) or wireless LAN (Local Area Network), or various wired communication networks. Communication is performed with the user terminal 100 used by the user and the store terminal 200 used by the store (see, for example, FIG. 7) via N (see, for example, FIG. 7). The information processing apparatus 10 provides information on transaction targets sold by any number of stores to an arbitrary number of users, and realizes various electronic commerce transactions between each user and each store. It shall have the function of.

The store terminal 200 is a terminal device used by a store that sells a transaction target to a user through a service of an electronic shopping street provided by the information processing device 10, and is, for example, by a PC (Personal Computer) or a server device. It will be realized. That is, the store terminal 200 is a terminal device used by a seller who sells a transaction target in an electronic shopping district. For example, the store terminal 200 is arranged in a store or the like where a transaction target is exhibited in an electronic shopping district. Then, the store terminal 200 registers various information regarding the transaction target to be sold in the information processing device 10. The seller who sells the transaction target may or may not have a virtual store in the electronic shopping district. In addition, the seller may or may not have an actual store.

The user terminal 100 is an information processing terminal such as a PC or a smartphone used by the user. For example, the user terminal 100 can communicate with the information processing device 10 via a network N such as the Internet (see, for example, FIG. 7). Although not shown in FIG. 1, the information processing apparatus 10 may be capable of communicating with an arbitrary number of user terminals 100.

For example, the store terminal 200 accepts registration of transaction target information (for example, image, price, shipping fee, number of stocks, etc.) to be sold in an electronic shopping street according to an operation by a seller. Then, when the information processing apparatus 10 receives the search query of the transaction target from the user, the information processing device 10 extracts the transaction target corresponding to the search query from the exhibited transaction targets, and the extracted image, price, etc. of the transaction target. The transaction target content, which is the content for indicating the above, is delivered to the user. Then, when the user selects any of the transaction target contents, the information processing apparatus 10 distributes the purchased contents, which are the contents for purchasing the transaction target corresponding to the selected transaction target, to the user. do.

Further, when the user purchases the transaction target through the purchased content, the information processing device 10 accepts registration of the address to be the shipping destination of the transaction target, the name of the recipient, the desired delivery date and time, and the like. The information processing apparatus 10 accepts registration of an address or the like regarding a user who is such a delivery destination in advance, and when the user is authenticated, the pre-registered delivery destination is sent to the store terminal 200. Send. Then, at the store of the store terminal 200, the transaction target is delivered to the user.

[1-2. Outline of provision process]
Hereinafter, the provision processing executed by the information processing apparatus 10 will be described. In the following description, a provision process in which the information processing apparatus 10 provides mission information indicating a mission to a user and provides incentive information to the user when the user achieves the mission will be described.

The information processing apparatus 10 acquires a mission list showing missions related to user behavior in electronic commerce. Then, the information processing apparatus 10 provides to the user, for example, a mission list indicating a mission to which an incentive including benefits such as points is provided by the achievement thereof. Further, as the incentive, for example, in addition to the direct benefit to the user, information such as a title given to the user may be used and can be changed as appropriate.

The information processing apparatus 10 acquires a mission list indicating a mission for executing a function provided in an electronic shopping mall, for example, a search function, a login function, an information input function, a product purchase function, and the like. The search function is, for example, a function used to search for a product to be traded in an electronic shopping district. The login function is, for example, a function used to authenticate a user in an electronic shopping district. The information input function is a function used for registering personal information such as a user's name and address, for example. The product purchase function is, for example, a function used to purchase a product in an electronic shopping district. The information processing apparatus 10 provides the user with a list of missions. The missions include, for example, an account registration function for registering a bank account, a download function for downloading an application used in an electronic shopping district, a payment function for settling the price of a transaction target, and a review function for describing a review of a transaction target. Alternatively, it can be appropriately set, such as executing any of the functions of purchasing the product to be traded according to the navigation. In addition, the mission is not limited to the execution of the function, and the user's behavior using the function can be set arbitrarily. For example, a mission can be set to purchase a product of 1000 yen or more, post a review of 50 characters or more, and the like. In addition to missions that are directly related to electronic shopping streets such as purchases of trading targets, missions include, for example, changing the display mode of an application, tapping a character on the application to change the facial expression, and the like. It may be indirectly related to the electronic shopping district such as its own function, and can be set as appropriate.

FIG. 2 is a diagram showing an example of a screen transition from the content CT1 which is the mission list screen of the user terminal 100 to the content CT2 which is the point giving screen. In FIGS. 2 to 6 and the like, the reference numerals "100" are added with subscripts to distinguish them according to changes in the display contents of the user terminal 100, such as the user terminals 100 ₁ , 100 ₂ and the like. However, when the description is made without particular distinction, it is described as the user terminal 100.

The user terminal 100 ₁ displays and outputs the content CT 1 indicating the mission list received from the information processing apparatus 10. The content CT1 indicates a plurality of missions and grant points (also simply referred to as “points”) that are incentives provided to the user by completing each mission. The points referred to here are points obtained by the user by completing the mission, and may be referred to as experience points. The content CT1 shows, for example, a plurality of missions for executing a search function, a login function, a delivery destination registration function, a product purchase function, a coupon use function, and the like. Further, in the content CT1, for example, the points given when the user executes the search function and accomplishes the mission are 50P, and the points given when the user executes the login function and accomplishes the mission are 200P. It is displayed that the points given when the user executes the delivery destination registration function and completes the mission is 50P. Further, in the content CT1, for example, the points given when the user executes the product purchase function and accomplishes the mission are 150P, and the points given when the user executes the coupon use function and accomplishes the mission are 50P. Display to that effect. The user of the user terminal 100 sees each mission and granted points on the content CT1 and is motivated to accomplish the mission. Further, the points given to the mission may be set as appropriate. For example, the points given to a mission may be set according to the history of users who have achieved the mission. For example, in the information processing apparatus 10, the ratio achieved by excellent users (also referred to as "excellent users") in the electronic shopping district, such as a transaction amount of a predetermined amount or more, a transaction number of times of a predetermined number of times, and a usage period of a predetermined period or more. However, missions with a predetermined threshold or higher may have higher grant points.

Then, the user of the user terminal 100 browses the content CT1 and operates the user terminal 100 to perform an action on the Internet. The user terminal 100 collects behavior information indicating the behavior of the user and transmits it to the information processing apparatus 10 as the behavior history of the user. Then, the information processing apparatus 10 acquires mission status information indicating the achievement status of the user's mission based on the user's action history. For example, the information processing apparatus 10 acquires the mission status information by extracting the information indicating the behavior corresponding to the mission in the mission list as the mission status information from the user's behavior history. Then, the information processing apparatus 10 determines whether or not each mission has been achieved based on the mission status information. When the user accomplishes the mission, the information processing apparatus 10 adds the points granted by the mission to the points owned by the current user and updates the mission. Then, the information processing apparatus 10 provides the user terminal 100 with content CT2 including the updated possession points (acquired points), ranking, and title of the user. The user terminal 100 ₂ displays and outputs the content CT2. The possessed points are, for example, the total of the points possessed by the user. The ranking is, for example, a ranking in which the amount of points owned by the user is ranked in descending order. The title is a title given according to the ranking of the points held and the amount of points held. As a result, the user of the user terminal 100 will be motivated to accomplish the mission in the electronic shopping district by seeing the content CT2.

Therefore, the information processing apparatus 10 promotes the user's behavior in electronic commerce by encouraging the user to achieve the mission. For example, the information processing apparatus 10 presents an action to be performed by the user to the user as a mission, and provides an incentive to the user who has achieved the mission. As described above, the information processing apparatus 10 can promote the user to perform the desired action by presenting the user with the desired action as a mission.

[1-3. Example of provision processing]
Hereinafter, an example of the flow of the provision process executed by the information processing apparatus 10 will be described with reference to FIG. First, the information processing apparatus 10 provides the user terminal 100 with a mission list such as the content CT1 indicating the functions provided to the electronic shopping district (step S1). When the user terminal 100 receives the mission list from the information processing apparatus 10, the user terminal 100 displays the mission list. As a result, the user terminal 100 provides the user with a list of missions from the information processing apparatus 10 (step S2). The user of the user terminal 100 (user U in FIG. 1) operates the user terminal 100 to perform an action on the Internet, and the user terminal 100 collects action information indicating the user's action. (Step S3). For example, the user terminal 100 collects behavior information indicating behaviors related to electronic commerce by the user, such as product search and product purchase in an electronic shopping district, as a user's behavior history. The user terminal 100 transmits the user's action history to the information processing device 10. As a result, the information processing apparatus 10 acquires the user's action history (step S4).

The information processing apparatus 10 determines whether or not the user has achieved the mission based on the user's action history (step S5). When the user has achieved the mission, the information processing apparatus 10 assigns the points granted by the mission to the points owned by the user who has achieved the mission and updates the points (step S6). Then, the information processing apparatus 10 provides the point granting screen to the user terminal 100 (step S7). For example, after updating the possessed points, the information processing apparatus 10 transmits the content CT2 or the like indicating the possessed points of the user to the user terminal 100. As a result, the user of the user terminal 100 can see the content CT2 and recognize the current possession points, rankings, and titles.

The mode of providing information regarding the mission is not limited to the above, and can be changed as appropriate. The information processing apparatus 10 may provide the user terminal 100 with a list of missions indicating missions that the user has not achieved among the missions associated with the user. Specifically, when the "product purchase function" exists as a mission that the user has not achieved, that is, has not been achieved, a mission list including the "product purchase function" may be provided to the user terminal 100.

Further, the information processing apparatus 10 may provide the user terminal 100 with a mission list indicating the missions used by the user and a mission list indicating the completed missions among the missions associated with the user. .. Specifically, when the "product purchase function" exists as a mission used by the user, that is, a completed mission, a mission list including the "product purchase function" may be provided to the user terminal 100.

The information processing apparatus 10 may provide the user terminal 100 with a mission list including missions according to the attributes of the user. Specifically, when there is a mission according to the user's preference attribute, a mission list including the mission according to the user's preference attribute is provided to the user terminal 100.

Further, the information processing apparatus 10 provides the user terminal 100 with a mission achieved by a preceding user who is a user different from the user and whose usage mode in the electronic shopping district satisfies a predetermined condition. May be. The preceding user is, for example, a good user, a user who has a large purchase record in the past, or the like. Specifically, when the information processing apparatus 10 has a mission that the excellent user has achieved in the past, the information processing apparatus 10 may provide the user terminal 100 with a list of missions including the mission that the excellent user has achieved in the past.

Further, in the information processing apparatus 10, when the preceding user has achieved the first mission completed by the user, the second mission achieved by the preceding user is provided to the preceding user in the same manner as the timing of providing the preceding user. May be assigned to the user. For example, if the information processing apparatus 10 has achieved the second mission one week after the preceding user has achieved the first mission, the information processing apparatus 10 also presents the second mission to the user one week after the first mission is achieved. You may. In this case, the information processing apparatus 10 may provide a mission list including the second mission one week after the user completes the first mission.

Further, the information processing apparatus 10 may provide the user terminal 100 with a mission list including a mission set by a seller who sells a transaction target in an electronic shopping district, for example, an advertising mission of a product. Specifically, for example, a mission list including an advertising mission in which the price of the fourth product is returned by points when three products are purchased may be provided to the user terminal 100.

[1-4. Missions related to reviews]
Here, with reference to FIGS. 3 and 4, it will be described that the user is encouraged to post a review. 3 and 4 are diagrams showing an example of processing related to posting a review. The information processing apparatus 10 provides incentive information indicating an incentive given to the user when the user achieves the mission, as well as proposal information proposing the achievement of the mission related to the review to the user.

In FIG. 3, the information processing apparatus 10 provides a content CT 11 indicating a grant point, which is an incentive given to the user when each of the missions M1 to M3 related to the review and the missions M1 to M3 are achieved. Provide to 100.

Specifically, the information processing apparatus 10 includes proposal information indicating mission M1 on which posting a review of a product to be traded is an achievement condition, and points given to the user when mission M1 is achieved. The incentive information indicating "300" is provided to the user terminal 100. Here, the information processing apparatus 10 allocates, for example, the mission M1 to a user who has purchased a product to be reviewed. In this case, the information processing apparatus 10 is given to the user when the mission M1 is achieved and the proposal information indicating the mission M1 on which the posting of the review of the product purchased by the user of the user terminal 100 is an achievement condition. Incentive information indicating points is provided to the user terminal 100. The information processing device 10 may assign the mission M1 to a user who browses the product page of the product to be reviewed. In this case, the information processing apparatus 10 provides the user terminal 100 with proposal information indicating a mission on which the user of the user terminal 100 browses the product page and posts a review of the product as an achievement condition, and incentive information thereof. You may. In this way, the information processing apparatus 10 may assign a mission of posting a review to the transaction target to a user who has performed an action related to the transaction target.

Further, the information processing apparatus 10 shows the proposal information indicating the mission M2 on the condition that the number of characters in the review is 50 characters or more, and the point "200" given to the user when the mission M2 is achieved. The incentive information is provided to the user terminal 100. Further, the information processing apparatus 10 shows the proposal information indicating the mission M3 on the condition that the review includes a photograph (image), and the point "200" given to the user when the mission M3 is achieved. The incentive information is provided to the user terminal 100. The information processing apparatus 10 allocates missions M2 and M3 to a user to which a mission for posting a review such as mission M1 is assigned.

For example, the information processing apparatus 10 generates a content CT 11 including proposal information and incentive information regarding missions M1 to M3, and provides the content CT 11 to the user terminal 100. The user terminal 100 that has received the content CT 11 from the information processing device 10 displays the content CT 11.

The user terminal 100 ₁₁ shows a case where the content CT 11 indicating points that are incentives given to the user when each of the missions M1 to M3 related to the review and the missions M1 to M3 are achieved is displayed. The user of the user terminal 100 confirms the missions M1 to M3 related to the review and the incentive of the mission, and posts a product review in order to achieve the mission.

As described above, the information processing apparatus 10 provides the user terminal 100 with the missions M1 to M3 related to the review and the content CT 11 indicating the incentives of the missions M1 to M3. Thereby, the information processing apparatus 10 can motivate the user to perform an action corresponding to the mission related to the review, and can promote the posting of the review by the user.

The user terminal 100 ₁₂ shows a case where the content CT 12 indicating the information of the mission selected by the user is superimposed and displayed on the content CT 11. The content CT12 shows the contents of the mission M1 and is displayed when the user specifies the button displayed as "guide" of the mission M1. The user of the user terminal 100 confirms the content of the content CT12 and posts a review in order to achieve the mission M1. For example, the information processing apparatus 10 generates the content CT 12 and provides it to the user terminal 100. The user terminal 100 that has received the content CT 12 from the information processing device 10 displays the content CT 12.

The user terminal 100 ₁₃ shows a case where the content CT 13 indicating the posting status of the review by the user of the user terminal 100 is displayed. The content CT13 shows that the number of reviews (number of cases) of the product by the user is 10, and the posting rate is 23%. The posting rate may be the ratio of the target to which the user has posted the review to the total of the targets to which the user can post the review. Further, the content CT 13 indicates that the number of reviews (number of cases) by the user to the store (store) that is the selling source of the transaction is 0, and the posting rate is 0%. By confirming the content of the content CT13, the user of the user terminal 100 can confirm the number of posts and the posting rate of the current review. For example, the information processing apparatus 10 generates the content CT 13 and provides it to the user terminal 100. The user terminal 100 that has received the content CT 13 from the information processing device 10 displays the content CT 13.

As described above, the information processing apparatus 10 can promote the posting of the review by the user by providing the content including the proposal information and the incentive information for promoting the posting of the review by the user. Further, the information processing apparatus 10 can improve the quality of the review by the user by providing the content including the proposal information and the incentive information that promotes the improvement of the quality of the review by the user. The information processing apparatus 10 is not limited to the missions M1 to M3, and may provide the user with proposal information and incentive information of various missions related to the review. This point will be described below.

[1-4-1. Mission regarding the number of reviews]
The information processing apparatus 10 may assign a mission regarding the number of reviews to the user. For example, the information processing apparatus 10 includes proposal information indicating a mission that requires that the number of reviews by the user is equal to or greater than a predetermined threshold value, and incentive information indicating an incentive given to the user when the mission is achieved. Is provided to the user terminal 100.

In FIG. 4, the information processing apparatus 10 has proposal information indicating the mission M11 on the condition that the review is posted once a month, and the point "200" given to the user when the mission M11 is achieved. The incentive information indicating the above is provided to the user terminal 100. Further, the information processing apparatus 10 includes proposal information indicating the mission M12 on the condition that the review is posted twice a month, and points given to the user when the mission M12 is achieved (for example, "300"). Etc.) and provide incentive information to the user terminal 100.

The information processing device 10 includes proposal information indicating a mission on which the achievement condition is to post a review three or more times, and points given to the user when the mission is achieved (for example, "500"). Incentive information indicating the above may be provided to the user terminal 100.

The user terminal 100 ₁₄ shows a case where the content CT 14 indicating points that are incentives given to the user when each of the missions M11 to M12 related to the review and the missions M11 to M12 are achieved is displayed. The user of the user terminal 100 confirms the missions M11 to M12 related to the review and the incentive of the mission, and the number of times specified or more within a predetermined period (for example, one month) to accomplish the mission. Post a review.

In the example of FIG. 4, the content CT14 in which missions M11 to M12 and the like are displayed in a carousel is shown as an example. The user displays the information of the desired mission by horizontally scrolling the area where the missions M11 to M12 and the like are displayed. For example, the information processing apparatus 10 generates the content CT 14 including the proposal information and the incentive information regarding the missions M11 to M12, and provides the content CT 14 to the user terminal 100. The user terminal 100 that has received the content CT 14 from the information processing apparatus 10 displays the content CT 14.

As described above, the information processing apparatus 10 can promote the posting of the review by the user by providing the content including the proposal information and the incentive information for promoting the posting of the review by the user. The information processing apparatus 10 may give a predetermined badge to the user depending on the achievement of the mission related to the review. For example, the badge may indicate the level of the user or the title of the user according to the completion of the mission. The title here is a title that positively expresses the user. For example, the title may indicate the degree of contribution to the user's review, or may be a title that the user is likely to want to be given.

[1-4-2. Mission to evaluate reviews of other users]
The information processing apparatus 10 may assign a mission regarding evaluation of reviews of other users to users. For example, the information processing apparatus 10 provides proposal information that proposes to a user the achievement of a mission, which is an input of evaluation for another review posted by another different user, and incentive information indicating an incentive for the mission. ..

In FIG. 4, the information processing apparatus 10 has proposed information indicating the mission M13 on the condition that the achievement condition is to press "helpful!" In the review of another user (user), and when the mission M13 is achieved. Incentive information indicating the point "300" given to the user is provided to the user terminal 100. For example, the information processing apparatus 10 determines that the mission M13 has been achieved when the user touches the "helpful!" Button displayed in the content indicating the review posted by another user.

The user terminal 100 ₁₅ shows a case where the mission M13 related to the review and the content CT 15 indicating the points which are incentives given to the user when the mission M13 is achieved are displayed. The user of the user terminal 100 confirms the mission M13 related to the review and the incentive of the mission, and inputs to evaluate the reviews of other users in order to achieve the mission. For example, the information processing apparatus 10 generates the content CT 15 including the proposal information and the incentive information regarding the mission M13, and provides the content CT 15 to the user terminal 100. The user terminal 100 that has received the content CT 15 from the information processing device 10 displays the content CT 15.

In this way, the information processing apparatus 10 provides content including proposal information and incentive information that promotes evaluation of other reviews by users, thereby satisfying the approval needs of those who post reviews including users. It can be met and encourage users to post reviews.

[1-4-3. Mission on reviews for trading targets without reviews]
The information processing apparatus 10 may assign a mission to a user regarding a review to a transaction target having no review. For example, the information processing apparatus 10 may provide incentive information together with mission proposal information that is a posting of a review for a transaction target (also referred to as “unposted target”) for which there is no posted review. That is, the information processing apparatus 10 may provide incentive information together with the proposal information of the mission that is the posting of the review for the transaction target (the unposted target) in which the number of reviews is 0.

In FIG. 4, the information processing apparatus 10 is a content CT 16 showing points that are incentives given to the user when each of the missions M14 to M16 and the missions M14 to M16 related to the review to the unposted object is achieved. Is provided to the user terminal 100.

Specifically, the information processing apparatus 10 has proposal information indicating a mission M14 on which posting a review of a product that has not been posted is an achievement condition, and points given to the user when the mission M14 is achieved. The incentive information indicating "300" is provided to the user terminal 100.

Further, the information processing apparatus 10 shows the proposal information indicating the mission M15 on the condition that the number of characters in the review is 50 characters or more, and the point "200" given to the user when the mission M15 is achieved. The incentive information is provided to the user terminal 100. Further, the information processing apparatus 10 shows the proposal information indicating the mission M16 on the condition that the review includes a photograph (image), and the point "200" given to the user when the mission M16 is achieved. The incentive information is provided to the user terminal 100.

The user terminal 100 ₁₆ displays the content CT 16 indicating points that are incentives given to the user when each of the missions M14 to M16 related to the review to the unposted target and the missions M14 to M16 are achieved. Show the case. The user of the user terminal 100 confirms the missions M14 to M16 related to the review to the unposted target and the incentive of the mission, and posts a review of the product that is the unposted target in order to achieve the mission. For example, the information processing apparatus 10 generates a content CT 16 including proposal information and incentive information regarding missions M14 to M16, and provides the content CT 16 to the user terminal 100. The user terminal 100 that has received the content CT 16 from the information processing device 10 displays the content CT 16.

In this way, the information processing apparatus 10 can reduce the number of transaction targets without reviews by providing the content including the proposal information and the incentive information for promoting the posting of the review to the unposted target by the user. It is possible to promote the posting of reviews by users. The above is an example, and the information processing apparatus 10 may set points for each mission so as to give higher points to a transaction target with a smaller number of reviews posted. For example, the information processing apparatus 10 may set mission points so that the maximum point is when the number of reviews is 0, and the points decrease as the number of reviews increases. As a result, the information processing apparatus 10 can give the user a motivation to take the initiative in posting a review for a transaction target having a small number of reviews.

[1-4-4. Other missions]
The above is an example, and the information processing apparatus 10 may assign various missions related to the review to the user. The information processing apparatus 10 may provide the user with the mission proposal information assigned to the user and the incentive information of the mission.

The information processing apparatus 10 may assign to the user a mission that requires that the posting rate of reviews by the user is equal to or higher than a predetermined threshold value. In this case, the information processing apparatus 10 shows the incentive when the mission is achieved together with the proposal information proposing to the user the achievement of the mission that requires the posting rate of the review by the user to be equal to or higher than a predetermined threshold value. Provide incentive information. For example, the information processing apparatus 10 has proposal information indicating a mission on the condition that the posting rate of reviews by the user is 50% or more, and points given to the user when the mission is achieved (for example,). Incentive information indicating "500" etc.) is provided to the user terminal 100.

The information processing apparatus 10 is not limited to a review of a transaction target such as a product or service, and may assign a mission of posting a review of a store (store) that sells the transaction target to a user. In this case, the information processing apparatus 10 provides incentive information indicating an incentive when the mission is achieved, as well as proposal information that proposes to the user the achievement of the mission, which is the posting of a review to the store that provides the transaction target.

[1-5. game〕
Next, with reference to FIGS. 5 and 6, it will be described that the mission related to the user's behavior in the electronic commerce is provided as a bingo game to promote the user's behavior in the electronic commerce. 5 and 6 are diagrams showing an example of processing related to a game. The information processing device 10 determines whether or not the achievement status of the game including a plurality of missions related to the user's behavior in electronic commerce satisfies a predetermined condition, and when the achievement status of the game satisfies the predetermined condition. Give incentives to users.

The user terminal 100 ₂₁ shows a case where the content CT 21 which is the home screen of the user who plays the bingo game is displayed. The content CT21 is not limited to the bingo game, but shows various information related to the mission. For example, when the user touches the button displayed as "BINGO" in the upper right or the portion displayed as "Mission" in the lower left, the content CT 22 is displayed on the user terminal 100.

The user terminal 100 ₂₂ shows a case where a content CT 22 which is a screen showing points which are incentives that can be received by satisfying a plurality of bingo games and conditions such as bingo is displayed. The content CT 22 shows a case where three bingo, a simple bingo, a category bingo, and a special bingo, are provided to the user of the user terminal 100. In this way, the information processing device 10 may assign a plurality of bingo games to one user.

Easy Bingo is a 3x3 easy bingo with a total of 9 squares, 3 squares in the vertical direction and 3 squares in the horizontal direction. Easy Bingo indicates that points "3000" will be given to the user as an incentive when all are cleared. In addition, the easy bingo is marked as "reach" to indicate that it is in reach. Further, the content CT22 indicates that, for easy bingo, only 1 bingo out of all 8 bingo (line) is achieved, and the remaining 7 bingo. The content CT22 includes a notification (also referred to as "receivable notification") indicating that points "100" can be received by achieving one bingo of easy bingo.

For example, the user can touch the "Receive" button displayed on the right side of the character string "1 Bingo Let's Easy Bingo" in the list of receiveable notifications in the content CT22, and then 1 Bingo of Easy Bingo. You can receive 100 points as an incentive for achievement. For example, when the user touches (selects) the "receive" button displayed at the right end of "1 Bingo Easy Bingo", the user terminal 100 processes selection information indicating the user's selection. Send to 10. The information processing apparatus 10 gives an incentive to the user based on the selection information received from the user terminal 100. The period during which the incentive can be received may be the same as or different from the holding period (expiration date) of the bingo game. For example, the incentive may be set to be receivable even after the end of the bingo event. Further, the incentive can be received may be a predetermined period after the receipt notification is displayed. For example, if the receivable period of the incentive is within 30 days from the display, the information processing apparatus 10 displays the receivable notification for 30 days after the first receivable notification is displayed. If the user does not receive the receivable notification within 30 days after first displaying the receivable notification, the information processing apparatus 10 determines that the right to receive the incentive corresponding to the receivable notification is extinguished, and the receivable notification is not received. It may be displayed.

Further, in the example of FIG. 5, the content CT22 in which the information of the points given by the achievement of 2 bingo to 8 bingo which has not been achieved by the easy bingo is displayed in the carousel is shown as an example. The user displays the information of the points obtained by the achievement of each bingo by horizontally scrolling the area where the points given by the achievement are displayed together with "Let's 2 bingo", "Let's 3 bingo" and the like.

The user terminal 100 ₂₃ shows a case where information related to Bingo is displayed. The content CT23 shows information related to the easy bingo, and is displayed when the user specifies the button displayed as "view bingo" of the easy bingo in the content CT22.

The bingo card BC1 in the content CT23 is the bingo card BC1 of the easy bingo, and shows the achievement status of the easy bingo. Each of the squares (squares) of the Bingo card BC1 is associated with a mission related to the user's behavior in electronic commerce. That is, the achievement of the corresponding mission is set as a condition for opening each square. Each square is assigned a different mission.

The mission associated with each cell can be set as appropriate. For example, the mission associated with each cell is to execute a search function related to e-commerce, purchase products belonging to a specific category by e-commerce, purchase a specific product by e-commerce, or a specific service related to e-commerce. Application or conversion for a specific advertisement. Further, the mission associated with each cell may be a mission related to the review. In this way, the missions associated with each cell may be various missions. For example, to apply for a service, enroll in a specific credit card / electronic payment service, use a specific group service, apply for a subscription, or apply in advance for a restaurant / hotel / railway / bus / movie theater / beauty salon (reservation). Etc.), application for participation in a specific event, admission reservation for a specific facility / venue, etc. are also included. Further, for example, the conversion for a specific advertisement may be in various modes such as viewing the advertisement or a predetermined action after viewing the advertisement, or may be set as appropriate.

Bingo card BC1 indicates that 5 of the 9 squares have been opened (cleared) by the completion of the corresponding mission, and the remaining 4 squares are in the reach state of becoming a bingo by the clearing. As shown in the bingo card BC1 in the content CT23, the square that becomes a bingo by clearing the square is marked with "reach". This makes it possible for the user to recognize which square is cleared to become Bingo. In addition, by displaying an icon corresponding to the content of each square, the user can recognize the outline of the mission corresponding to the square by the icon. In FIG. 5, only three types of icons are shown: "shopping" indicated by the icon of the shopping bag, "easy" indicated by the icon of the character string "EASY", and "premium" indicated by the icon imitating glitter. The icon may be other than three types. In addition, the square corresponding to the mission that has already been completed is indicated by noting "CLEAR" to indicate that the square has been released. The opened square may be displayed in any display mode as long as it is displayed in a display mode that can be distinguished from the square before opening.

Further, when the user performs an operation (click, tap, etc.) to select a square, the user terminal 100 displays the information of the mission associated with the square. The user terminal 100 ₂₃ indicates a case where the user selects a square (selected square) in the center of the upper row, which is numbered 2 and is described as “EASY”, and the mass information CK1 indicates information on the selected square. When the user specifies the button displayed as "Challenge Guide" of the mass information CK1, the user terminal 100 displays the details of the mission corresponding to the selected cell.

The category bingo is a 4 × 4 category bingo with a total of 16 squares arranged in the vertical direction and 4 squares in the horizontal direction. Category Bingo indicates that points "4000" will be given to users as an incentive when all are cleared. In addition, the category bingo is marked as "reach" to indicate that it is in the reach state.

Further, the content CT22 indicates that, for the category bingo, only one bingo out of all 10 bingo (line) is achieved, and the remaining 9 bingo. The content CT22 indicates that the point "100" can be received by achieving 1 bingo of the category bingo. For example, by touching the "Receive" button displayed on the right side of the character string "1 Bingo Let's Category Bingo" in the list that can be received, the user can get 100 points as an incentive by achieving 1 Bingo of Category Bingo. You can receive it.

Further, the user terminal 100 ₂₄ in FIG. 6 shows a case where information related to the category bingo is displayed. The content CT 24 shows information related to the category bingo, and is displayed when the user specifies a button displayed as "view bingo" of the category bingo in the content CT 22.

The bingo card BC2 in the content CT24 is the bingo card BC2 of the category bingo, and shows the achievement status of the category bingo. Each of the squares (squares) of the Bingo card BC2 is associated with a mission related to the user's behavior in electronic commerce.

Bingo Card BC2 is open (cleared) by completing the mission corresponding to 8 of the 16 squares, and 2 of the remaining 8 squares are in a reach state where they become bingo by clearing. Show that there is. Further, the user terminal 100 ₂₄ indicates a case where a cell is not selected, and the mass information CK2 indicates information prompting to tap the cell of the bingo card BC2.

The special bingo is a 5x5 special bingo with a total of 25 squares, with 5 squares arranged vertically and 5 squares arranged horizontally. Special Bingo indicates that points "5000" will be given to the user as an incentive when all are cleared. In addition, the special bingo is marked as "reach" to indicate that it is in reach.

Further, the content CT22 indicates that for the special bingo, one of the total 12 bingo (line) has not been achieved, and the remaining 12 bingo.

Further, the user terminal 100 ₂₅ in FIG. 6 shows a case where information related to the special bingo is displayed. The content CT25 shows information related to the special bingo, and is displayed when the user specifies a button displayed as "view bingo" of the special bingo in the content CT22.

The bingo card BC3 in the content CT25 is a special bingo bingo card BC3, and shows the achievement status of the special bingo. Each of the squares (squares) of the Bingo card BC3 is associated with a mission related to the user's behavior in electronic commerce.

Bingo Card BC3 is open (cleared) by completing the mission corresponding to 8 of the 25 squares, and 2 of the remaining 17 squares are in reach to become bingo by clearing. Show that there is. The user terminal 100 ₂₅ indicates a case where the user selects the second cell (selected cell) from the left in the uppermost row, which is numbered 2 and displayed as "EASY", and the mass information CK3 is information on the selected cell. Is shown.

For example, different missions are associated with each cell of the bingo cards BC1, BC2, and BC3. Each cell of the bingo cards BC1, BC2, and BC3 may be associated with a mission having overlapping contents, or may be associated with a mission having an inclusion relationship with the contents.

From here, the processing of the information processing system 1 according to the behavior of the user will be described by taking the Bingo card BC1 of the simple bingo shown in FIG. 5 as an example. The information processing device 10 provides the content CT 23 to the user terminal 100.

The user of the user terminal 100 uses the user terminal 100 to perform actions related to electronic commerce, such as searching for a transaction target in an electronic shopping district and updating the transaction target. The user terminal 100 collects behavior information indicating the behavior of the user as the behavior history of the user, and transmits the behavior history of the user to the information processing apparatus 10. In this way, the information processing apparatus 10 collects the user's action history in cooperation with the user terminal 100 via the network N.

The information processing apparatus 10 determines whether or not the user has achieved the mission corresponding to the unopened (uncleared) square among the squares of the bingo card BC1 based on the user's action history. Based on the user's action history, has the information processing device 10 achieved a mission corresponding to each of the 4 squares in the upper row and the lower left square among the squares of the bingo card BC1? Judge whether or not. When the information processing apparatus 10 determines that the mission has been accomplished, the information processing apparatus 10 opens the mass corresponding to the mission. For example, the information processing apparatus 10 changes the square to a perforated state or marks the square, as in an actual bingo game. It should be noted that the display mode may be such that the user can visually determine that the square has been opened. That is, the information processing apparatus 10 visually changes the mass. For example, the information processing apparatus 10 updates the content CT23 by changing the unopened squares of the bingo card BC1 to the opened squares that have achieved the mission. The content CT 23 may be updated by the user terminal 100.

Then, the information processing apparatus 10 determines whether or not the arrangement pattern of the squares associated with the mission achieved by the user satisfies a predetermined condition. That is, in the bingo card BC1, the information processing apparatus 10 determines whether or not the bingo is completed by the cells that the user has completed the mission and opened.

For example, the information processing apparatus 10 determines that the bingo is completed when the three squares in any one of the vertical, horizontal, and diagonal rows on the bingo card BC1 are opened and aligned, as in the actual bingo game. do. When the information processing apparatus 10 determines that the bingo of the bingo card BC1 is completed, the information processing apparatus 10 gives an incentive corresponding to the bingo to the user to which the bingo card BC1 is assigned. For example, when the second bingo is completed by the easy bingo bingo card BC1, the information processing apparatus 10 gives the user 100 points as an incentive. For example, the information processing apparatus 10 gives the user 3000 points as an incentive when all the squares are opened and all the bingo are completed by the bingo card BC1 of the easy bingo. The information processing apparatus 10 similarly determines the completion of the bingo for the category bingo of the bingo card BC2 and the special bingo of the bingo card BC3, and gives an incentive to the user according to the completion of the bingo.

In this way, the information processing device 10 causes the user to perform an action in the electronic commerce as if the user achieves a game including a plurality of missions like a bingo game, so that the user's behavior in the electronic commerce can be performed. Can be promoted. By providing the user with a bingo-style game (quest), the information processing device 10 strategically determines which mission the user must complete (clear) to complete (clear) the game and obtain an incentive. Judgment and take action to achieve the desired mission. As described above, the information processing apparatus 10 can provide the user with the action in the electronic commerce as if the action in the electronic commerce is cleared by providing the mission in the form of a game on which the action in the electronic commerce is a condition for clearing. , Can promote user behavior in electronic commerce.

When the bingo is completed, the user terminal 100 may display information notifying the user of the completion of the bingo. For example, when the bingo is completed, the user terminal 100 may perform an effect such as displaying a pop-up notifying the user of the completion of the bingo. The information processing device 10 transmits information for identifying each bingo game (bingo ID or the like) and information indicating the achievement status of the bingo game to the user terminal 100. In this case, the user terminal 100 determines whether or not there is a newly completed bingo by comparing the information received this time with the information received last time. Then, when the user terminal 100 determines that there is a newly completed Bingo, the user terminal 100 gives a notification corresponding to the completed Bingo. The above is only an example, and the information processing apparatus 10 may manage the presence / absence of notification of the completion of bingo, and the user terminal 100 may give a notification in response to an instruction from the information processing apparatus 10.

[1-5-1. Other games]
Although the Bingo game, which is a board game, has been described as an example of the game in FIGS. 5 and 6, the game may be any game as long as it includes a plurality of missions. For example, the game may be a game of various forms such as a role-playing game (RPG) or sugoroku.

The information processing apparatus 10 may provide content indicating a game in a format that sequentially provides a plurality of missions in which the order of achievement is determined to some extent. Further, the information processing apparatus 10 provides a plurality of missions in the form of a list (for example, a mission list, etc.), and provides content indicating a game that is cleared when all missions or a predetermined number or more of missions are achieved. You may. That is, the game provided by the information processing apparatus 10 to the user may be any game as long as it includes a plurality of missions in addition to the bingo game and progresses according to the achievement status of each mission. good.

[2. Information processing device configuration]
Hereinafter, an example of the functional configuration of the information processing apparatus 10 described above will be described. FIG. 7 is a diagram showing a configuration example of the information processing apparatus 10 according to the embodiment. As shown in FIG. 7, the information processing apparatus 10 includes a communication unit 20, a storage unit 30, and a control unit 40.

(Communication unit 20)
The communication unit 20 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 20 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the store terminal 200 and the user terminal 100.

(Memory unit 30)
The storage unit 30 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. Further, the storage unit 30 stores the transaction target database 31, the user database 32, the mission database 33, the bingo card database 34, the incentive database 35, and the functional database 36. The database included in the storage unit 30 is not limited to the above.

(Transaction target database 31)
The transaction target database 31 stores information on transaction targets such as goods and services exhibited in the electronic shopping district. FIG. 8 is a diagram showing an example of a transaction target database. For example, FIG. 8 is a diagram showing an example of a transaction target database 31. In the example shown in FIG. 8, the store ID (Identifier) 31A, the transaction target ID 31B, the category information 31C, the price information 31D, and the shipping fee 31E are registered in the transaction target database 31 in association with each other. In addition to the information shown in FIG. 8, the transaction target database 31 contains various types of transaction targets such as transaction target images, transaction target contents as explanatory texts, purchase contents, transaction target contents CTR, CVR, and the like. Information may be registered.

Here, the store ID 31A is an identifier that identifies the store that exhibited the transaction target, that is, an identifier that identifies the seller. The transaction target ID 31B is an identifier indicating a transaction target. Further, the category information 31C is information indicating the category to which the transaction target indicated by the associated transaction target ID 31B belongs. Further, the price information 31D is information indicating the price of the transaction target indicated by the associated transaction target ID 31B. Further, the shipping fee 31E is information indicating a delivery fee when the transaction target indicated by the associated transaction target ID 31B is delivered.

For example, in the example shown in FIG. 8, "store # 1" of store ID 31A, "transaction target # 1-1" of transaction target ID 31B, "category # ABC" of category information 31C, and "category # ABC" of price information 31D " Information such as "Price information # 1-1" and "Shipping # 1-1" for shipping 31E is registered. When the information processing apparatus 10 refers to, for example, "store # 1" of store ID 31A, for example, "transaction target # 1-1", "category # ABC", "price information # 1-1". And "Shipping # 1-1" etc. can be specified.

In the example shown in FIG. 8, "store # 1", "transaction target # 1-1", "category # ABC", and "price information # 1-1" are used as information corresponding to each item. And conceptual values such as "Shipping # 1-1" are described. Here, the transaction target database 31 actually contains numerical values and character strings for identifying stores and transaction targets, numerical values and character strings indicating the hierarchy of the category to which the transaction target belongs, numerical values indicating prices and shipping charges, and the like. be registered.

(User database 32)
Various information about the user of the user terminal 100 is stored in the user database 32. FIG. 9 is a diagram showing an example of a user database. For example, FIG. 9 is a diagram showing an example of information stored in the user database 32. As shown in FIG. 9, the user database 32 includes user ID 32A, user information 32B, action history 32C, review information 32D, possession points 32E, ranking 32F, mission 32G, achievement flags 32H and grant points 32J, and games. Information such as information 32K is registered in association with each other.

The user ID 32A is an identifier that identifies the user of the user terminal 100. The user information 32B includes, for example, attribute information such as demographics and psychographics in addition to the user's name and address. Demographics are socio-economic demographic attributes of a user, such as gender, age, area of residence, income, educational background and family structure. Psychographics are, for example, psychological attributes that classify customers by lifestyle, behavior, beliefs (religion), values, personality, purchasing motivation, or degree of product use.

The action history 32C is, for example, a history of various actions such as browsing and purchasing by the user. The action history 32C is not limited to browsing and purchasing, but includes a history of various actions indicating login, search, and the like by the user.

The review information 32D is, for example, information indicating an action related to the review performed by the user. The review information 32D includes information indicating the number of transaction targets to which the user can post a review, the number of transaction targets to which the user has posted a review, and the posting rate of the user's review to the transaction target. The review information 32D includes information indicating the number of stores where the user can post a review, the number of stores where the user has posted a review, and the posting rate of the user's review to the store.

The possession point 32E indicates the point possessed by the user. The holding point 32E is, for example, profit information that can be converted into a product price as an incentive for the user. Ranking 32F shows the ranking of users. The ranking 32F is, for example, ranking information ranked in descending order of the amount of possessed points.

Mission 32G indicates each mission associated with the user. The mission 32G may be an identifier (mission ID) for identifying each mission. For example, the information processing apparatus 10 selects from the missions registered in the mission database 33 and assigns the selected mission to the user. For example, the information processing apparatus 10 selects a mission according to the attributes of the user, possessed points, and the like, and assigns the selected mission to the user. For example, when the user is a newly registered user, the information processing apparatus 10 selects an initial setting mission and assigns the selected mission to the user. The above is only an example, and the information processing apparatus 10 assigns a mission to a user by appropriately using various information.

The achievement flag 32H is an identifier that identifies whether or not the user has completed the mission. The achievement flag 32H is set to "1" when the function has been achieved by the user, and "0" when the function has not been achieved by the user. The awarded points 32J is the amount of points (incentives) granted to the user when the user completes the mission. The game information 32K is information indicating each game associated with the user and the progress of each game user.

For example, in the example shown in FIG. 9, user ID 32A "UID # 1", user information 32B "user information # 1", action history 32C "behavior history # 1", review information 32D "review information # 1", The possession points 32E "6012P" and the ranking 32F "21st place" are registered in association with each other. Further, the user ID 32A "UID # 1" is registered in association with the achievement flag 32H and the grant point 32J for each of the plurality of missions 32G. The mission 32G is, for example, a mission such as "login", "address registration", or "purchase of goods".

For example, in the mission 32G "login", the achievement flag 32H is registered as "1" and the grant point 32J is registered as "200P". When the information processing apparatus 10 refers to the achievement flag 32H and the grant point 32J of the mission 32G "login" of the user ID 32A "UID # 1", the user of the UID # 1 has already achieved the "login" function and the grant points. It can be recognized as "200P".

For example, when the user executes login and accomplishes the mission "login", the information processing apparatus 10 changes the achievement flag from "0" to "1" if the achievement flag of the mission "login" is "0". Change and give the user the grant point "200P" for the mission "Login". Further, for example, when the user executes login and accomplishes the mission "login", the information processing apparatus 10 does not change the achievement flag if the achievement flag of the mission "login" is already "1". No points will be given to the user.

For example, in the mission 32G "address registration", the achievement flag 32H is registered as "1" and the grant point 32J is registered as "50P". When the information processing apparatus 10 refers to the achievement flag 32H and the grant point 32J of the mission 32G "address registration" of the user ID 32A "UID # 1", the user of the UID # 1 has already achieved the "address registration" function. It can be recognized as a grant point "50P".

For example, in the mission 32G "purchase of goods", the achievement flag 32H is registered as "0" and the grant point 32J is registered as "150P". When the information processing apparatus 10 refers to the achievement flag 32H and the grant point 32J of the mission 32G "product purchase" of the user ID 32A "UID # 1", the user of the UID # 1 has not achieved the "product purchase" function. It can be recognized as a grant point "150P".

Further, for example, in the example shown in FIG. 9, the game information 32K "game information # 1" is registered in association with the user ID 32A "UID # 1". For example, the game information 32K "game information # 1" indicates each bingo game assigned to the user identified by the user ID 32A "UID # 1", the opening status of the mass of each bingo game, and the completion status of the bingo. show.

In the example shown in FIG. 9, conceptual values such as "UID # 1", "user information # 1", "action history # 1", "review information # 1", and "game information # 1" are described. However, in reality, character strings and numerical values indicating each user, data indicating the action history and review status of each user, the progress status of the game, and the like are registered.

(Mission database 33)
The mission is stored in the mission database 33. The mission database 33 stores, for example, missions related to user behavior in electronic commerce. FIG. 10 is a diagram showing an example of a mission database. In the example shown in FIG. 10, the mission database 33 has items such as "mission ID" and "mission".

The "mission ID" indicates identification information for identifying the mission. In addition, "mission" indicates a mission. For example, "mission" indicates the content of a specific mission.

For example, the mission identified by the mission ID "M10" indicates that it is a login. That is, it indicates that the mission identified by the mission ID "M10" is accomplished by executing login.

For example, the mission identified by the mission ID "M11" indicates that it is mission # 11. Although shown abstractly in FIG. 10, "Mission # 11" and "Mission # 12" indicate specific missions. For example, "Mission # 11" may be "Let's post a product review once a month", and "Mission # 12" may be "Let's post a product review twice a month".

The mission database 33 is not limited to the above, and various information may be stored depending on the purpose. For example, the mission database 33 describes information indicating the difficulty level (difficulty level) of each mission in association with each mission. The mission database 33 may describe information indicating an incentive given to the user by the achievement of each mission in association with the mission. For example, the mission database 33 describes each mission in association with information indicating points (experience points) given to the user when the mission is achieved. The mission database 33 may describe a character string when displaying each mission.

Further, the mission database 33 stores allocation information indicating conditions and timing for allocating each mission to the user. The mission database 33 stores the default mission in association with the allocation information indicating that the mission is the default mission. Further, in the case of a mission assigned to a user having a predetermined ranking or higher, the mission database 33 stores allocation information indicating the threshold value of the ranking to which the mission can be assigned, the timing of allocation, and the like in association with the mission. do. For example, the information processing apparatus 10 refers to the allocation information of each mission, selects a mission to be assigned to each user, and associates the selected mission with the user.

(Bingo Card Database 34)
The Bingo card database 34 stores various information about the Bingo card, which is an example of the game. FIG. 11 is a diagram showing an example of the Bingo card database 34. In the example shown in FIG. 11, the bingo card database 34 has items such as "bingo card ID", "mass", and "mission".

"Bingo card ID" indicates identification information for identifying a bingo card. In addition, "square" indicates each square (square) in the bingo card. The "mass" may be information indicating the position of the mass. In addition, "mission" indicates a mission corresponding to a mass. Further, in the example shown in FIG. 11, one "mission" is shown for each square, but there may be a plurality of "missions".

For example, the bingo card identified by the bingo card ID "BC1" indicates that it has the squares indicated by the squares "CL11", "CL12" and the like. Further, it is shown that the mission indicated by the mission "Mission # 11" is associated with each cell.

Here, in the bingo card database 34, information such as a specific character string or a numerical value indicating a bingo card, a mass, or a mission is actually registered.

The bingo card database 34 is not limited to the above, and various information may be stored depending on the purpose. For example, the Bingo Card Database 34 may store information regarding the expiration date (holding period) or renewal time of the Bingo Card.

Further, the bingo card database 34 stores allocation information indicating conditions and timing for allocating each bingo card to the user. The bingo card database 34 stores the default bingo card in association with the allocation information indicating that the bingo card is the default bingo card. Further, when the bingo card database 34 is a bingo card assigned to users of a certain predetermined ranking or higher, the bingo card is provided with allocation information indicating the threshold value of the ranking to which the bingo card can be assigned, the timing of allocation, and the like. Store in association with each other. For example, the information processing apparatus 10 refers to the allocation information of each bingo card, selects the bingo card to be assigned to each user, and associates the selected bingo card with the user.

(Incentive database 35)
The incentive database 35 stores various information regarding the incentive when the bingo is completed in the bingo card. FIG. 12 is a diagram showing an example of the incentive database 35. In the example shown in FIG. 12, the incentive database 35 has items such as "bingo card ID", "bingo column", and "incentive".

"Bingo card ID" indicates identification information for identifying a bingo card. Further, the "bingo row" indicates one row (line) in which the bingo is completed in the bingo card. In addition, "incentive" indicates the content of the incentive provided when the bingo is completed in the bingo row. For example, an incentive is a point given to a user.

Here, in the incentive database 35, information such as a bingo card, a bingo string, a specific character string indicating the contents of the incentive, and a numerical value is actually registered.

The incentive database 35 is not limited to the above, and various information may be stored depending on the purpose. The incentive database 35 stores the incentive given when the entire row of bingo is completed. For example, the incentive database 35 may store information regarding the incentive provision period (receipt period) and the incentive expiration date (expiration date). Further, the incentive database 35 is not limited to the incentive when the bingo is completed, and may store information indicating the incentive given to the user when each mission is achieved in association with the mission.

(Functional database 36)
A plurality of functions related to electronic commerce are stored in the function database 36. For example, the function database 36 stores the functions provided in the electronic shopping district. For example, the functions registered in the function database 36 are functions such as "login", "address registration", "product purchase", "search", and "review".

(Control unit 40)
Returning to FIG. 7, the explanation will be continued. The control unit 40 is, for example, a controller, and is an example of various programs (notification programs) stored in a storage device inside the information processing device 10 by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. Is realized by executing RAM (Random Access Memory) as a work area. Further, the control unit 40 is a controller, and is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 7, the control unit 40 includes a management unit 41, an acquisition unit 42, a provision unit 43, a change unit 44, a determination unit 45, a grant unit 46, and a public unit 47.

(Management Department 41)
The management unit 41 provides various services related to the electronic shopping district. For example, the management unit 41 provides service processing such as listing a product, purchasing a product, and paying for a product on a payment server (not shown).

The management unit 41 manages the allocation of missions or games to each user. The management unit 41 performs an allocation process for allocating a mission or a game to each user. The management unit 41 allocates a mission or a game to a user by storing in the storage unit 30 information for associating a mission or a game with the user at a predetermined timing by using various information of the storage unit 30.

The management unit 41 allocates a mission to each user by the allocation process. The management unit 41 assigns a mission to the user whose achievement condition is the execution of the search function related to electronic commerce. The management unit 41 assigns a mission to a user whose achievement condition is the purchase of a product belonging to a specific category through electronic commerce. The management unit 41 assigns a mission to a user, which is conditional on the purchase of a specific product through electronic commerce. The management unit 41 assigns a mission to a user, which is conditional on an application for a specific service related to electronic commerce. The management unit 41 assigns a mission to a user, which is conditional on conversion to a specific advertisement.

The management unit 41 generates a game. For example, the management unit 41 selects a plurality of missions from the mission database 33, generates a bingo game including the selected plurality of missions, and stores the bingo game in the bingo card database 34. The management unit 41 generates a bingo game including a plurality of squares in which each of the plurality of missions is associated according to the difficulty level. The management unit 41 generates a bingo game in which missions with a high degree of difficulty are associated with squares having a large number of applicable predetermined conditions. The management unit 41 generates a bingo game in which a mission with a high degree of difficulty is associated with a square located at a corner or a central portion.

The management unit 41 allocates the game to each user by the allocation process. The management unit 41 assigns a game including a mission whose achievement condition is the execution of a search function related to electronic commerce to a user. The management unit 41 allocates a game including a mission whose achievement condition is the purchase of a product belonging to a specific category through electronic commerce to a user. The management unit 41 assigns a game including a mission subject to the purchase of a specific product through electronic commerce to a user. The management unit 41 allocates a game including a mission subject to an application for a specific service related to electronic commerce to a user. The management unit 41 assigns the user a game including a mission subject to conversion for a specific advertisement. The management unit 41 allocates a plurality of games to users. The management unit 41 assigns a plurality of games, each consisting of a different mission, to the user.

(Acquisition unit 42)
The acquisition unit 42 acquires a mission list showing missions related to the user's behavior in electronic commerce. The acquisition unit 42 acquires information indicating the mission from the mission database 33. The acquisition unit 42 acquires information indicating a bingo game from the bingo card database 34. The acquisition unit 42 acquires the user's action history. The acquisition unit 42 acquires the mission status information by extracting the information indicating the behavior corresponding to the mission in the mission list as the mission status information from the user's action history.

The acquisition unit 42 acquires functional information indicating a function provided in the electronic shopping district from the functional database 36. The acquisition unit 42 acquires from the function database 36 a function provided in the electronic shopping district and used via an application executed by the user terminal 100 used by the user. The acquisition unit 42 acquires the function of purchasing the product related to the purchase of the transaction target via the application from the functional database 36. The acquisition unit 42 acquires a search function related to a search for a transaction target sold in an electronic shopping district from the functional database 36. The acquisition unit 42 acquires a login function related to user authentication in the electronic shopping district from the function database 36. The acquisition unit 42 acquires an information input function related to the registration of user information in the electronic shopping district, for example, an address registration function from the functional database 36.

The acquisition unit 42 acquires mission status information indicating the achievement status of the mission related to the user's behavior in electronic commerce. The acquisition unit 42 acquires the mission status information of the user to whom the content is provided. The acquisition unit 42 acquires mission status information indicating the achievement status of the mission related to the review.

(Providing section 43)
The providing unit 43 transmits information indicating a mission or a game to the user terminal 100. The providing unit 43 transmits various contents such as the contents CT1 to CT25 to the user terminal 100. The providing unit 43 provides the mission list to the user terminal 100. The providing unit 43 provides the user terminal 100 with a list of missions indicating unachieved missions that the user has not achieved among the missions associated with the user. The providing unit 43 provides the user terminal 100 with a list of missions indicating the completed missions completed by the user among the missions associated with the user. The providing unit 43 provides the user terminal 100 with a list of missions including missions according to the attributes of the user among the functional information.

The providing unit 43 is an incentive showing the incentive given to the user when the user achieves the mission, together with the proposal information proposing to the user the achievement of the mission related to the review of the transaction target traded in the electronic commerce. Provide information. The providing unit 43 provides incentive information together with the proposal information to be proposed to the user who has performed the action related to the transaction target. The providing unit 43 provides incentive information together with the proposal information proposed to the user who purchased the transaction target.

The providing unit 43 provides incentive information indicating the incentive given to the user by posting the user's review, as well as the proposal information proposing to the user the achievement of the mission which is the posting of the review by the user. The providing unit 43 provides incentive information together with proposal information that proposes to the user the achievement of the mission, which is the posting of a review for the transaction target. The providing unit 43 provides incentive information together with proposal information that proposes to the user the achievement of the mission of posting a review to a transaction target for which there is no posted review. The providing unit 43 provides incentive information together with proposal information that proposes to the user the achievement of the mission, which is the posting of a review to the seller who sells the transaction target.

The providing unit 43 provides incentive information together with proposal information that proposes to the user the achievement of a mission that requires that the number of characters in the review posted by the user is equal to or greater than a predetermined threshold value. The providing unit 43 provides incentive information together with proposal information that proposes to the user the achievement of the mission that requires the image to be included in the review posted by the user. The providing unit 43 provides incentive information together with proposal information that proposes to the user the achievement of the mission based on the number of reviews by the user. The providing unit 43 provides incentive information together with proposal information that proposes to the user the achievement of a mission that requires that the number of reviews by the user is equal to or greater than a predetermined threshold within a predetermined period. The providing unit 43 provides incentive information together with proposal information that proposes to the user the achievement of a mission that requires that the posting rate of reviews by the user is equal to or higher than a predetermined threshold.

The provision unit 43 is used by the evaluation of other reviews of the user together with the proposal information that proposes to the user the achievement of the mission, which is the input of the evaluation for other reviews posted by other users different from the user. Provide incentive information indicating the incentive given to a person.

The providing unit 43 provides the user with content indicating a game including a plurality of missions. The providing unit 43 transmits the content generated by the changing unit 44 to the user terminal 100. The providing unit 43 provides the user with the content whose mode has been changed by the changing unit 44.

In addition, the providing unit 43 may provide information on the new bingo card to the user terminal 100 of each user on a regular basis (for example, every month). That is, the providing unit 43 may also function as an updating unit that periodically updates information about the bingo card. When the expiration date of the content has expired, the providing unit 43 provides new content.

(Change 44)
The change unit 44 changes the content of the content provided to the user. When the user achieves any of the plurality of missions, the change unit 44 changes the aspect of the content to an aspect indicating the mission achieved by the user.

When the determination unit 45 determines that the content is reach, the change unit 44 may change the aspect of the content indicating the bingo card to the aspect indicating reach.

The change unit 44 changes the mode of the Bingo card square according to the achievement of the user's mission. The change unit 44 opens the square. As a result, the change unit 44 visually changes the content indicating the bingo card. For example, change the square to a perforated state or mark the square as in a real bingo game. The mode of changing the square may be a display mode in which the user who is provided with the content indicating the bingo card can visually determine that the square has been released.

Further, when the achievement of the mission is canceled, the change unit 44 cancels the change of the square corresponding to the canceled mission (closes the hole and returns to the original state). If the user achieves the canceled mission again, the mode of the square will be changed again.

The change unit 44 also functions as a generation unit for generating content to be provided to the user. The changing unit 44 generates various contents such as contents CT1 to CT25. For example, the changing unit 44 appropriately uses various techniques such as Java (registered trademark) to generate a screen (content) to be provided to the user terminal 100. The change unit 44 may generate a screen (content) to be provided to the user terminal 100 based on the format of CSS, Javascript (registered trademark), or HTML. Further, for example, the change unit 44 may generate a screen (content) in various formats such as JPEG (Joint Photographic Experts Group), GIF (Graphics Interchange Format), and PNG (Portable Network Graphics). When the content to be displayed on the user terminal 100 side is generated, the changing unit 44 generates information necessary for display (content generation information), and the providing unit 43 generates the content generated by the changing unit 44. The generation information may be transmitted to the user terminal 100.

(Determining unit 45)
The determination unit 45 determines whether or not the mission has been achieved. The determination unit 45 determines whether or not the game has been achieved. The determination unit 45 determines whether or not to give an incentive to the user based on the mission status information acquired by the acquisition unit 42. The determination unit 45 determines whether or not the achievement status of the game including the plurality of missions satisfies a predetermined condition based on the mission status information acquired by the acquisition unit 42. The determination unit 45 determines whether or not the achievement status of the game by the user satisfies a predetermined condition for giving an incentive to the user.

The determination unit 45 determines whether or not the achievement status of the board game including a plurality of missions satisfies a predetermined condition. The determination unit 45 determines whether or not the achievement status of the bingo game including the plurality of squares in which each of the plurality of missions is associated with a different square satisfies a predetermined condition. The determination unit 45 determines whether or not the arrangement pattern of the squares associated with the mission achieved by the user satisfies a predetermined condition.

The determination unit 45 determines whether or not the achievement status of the bingo game including the plurality of squares associated with each of the plurality of missions according to the difficulty level satisfies a predetermined condition. The determination unit 45 determines whether or not the achievement status of the bingo game in which a mission with a high degree of difficulty is associated with a square having a large number of applicable predetermined conditions satisfies a predetermined condition. The determination unit 45 determines whether or not the achievement status of the bingo game in which a mission with a high degree of difficulty is associated with a square located at a corner or a central portion satisfies a predetermined condition. The determination unit 45 determines whether or not the expiration date of the content has expired. The determination unit 45 determines whether or not the achievement status of each of the plurality of games including the plurality of missions satisfies a predetermined condition.

The determination unit 45 determines whether or not the bingo is completed for the bingo card assigned to the user. For example, the determination unit 45 states that the bingo is completed when all of the plurality of squares in any one of the vertical, horizontal, and diagonal rows on the bingo card are opened and aligned, as in the actual bingo game. judge. Further, the determination unit 45 determines that the bingo is not completed when the change unit 44 cancels the change of the mass and the bingo is not completed. Further, the determination unit 45 determines that the bingo is reach when the bingo is completed in one more square.

(Granting unit 46)
The granting unit 46 gives an incentive to a user who meets the conditions. When the determination unit 45 determines that the incentive is given to the user, the granting unit 46 gives the user an incentive. The giving unit 46 gives an incentive to the user by associating the information indicating the user stored in the storage unit 30 with the information indicating the incentive. When the user completes the mission, the granting unit 46 grants the user an incentive, for example, points according to the mission achieved. For example, the granting unit 46 gives an incentive to the user by associating the information indicating the incentive of the content according to the mission achieved by the user with the information indicating the user. The granting unit 46 associates the information indicating the user of the user database 32 with the information indicating the incentive given to the user.

The granting unit 46 grants points according to the mission to the possessed points corresponding to the user ID of the user who has achieved the mission, and updates the possessed points. That is, the granting unit 46 gives an incentive to the user by adding the points provided to the user by the achievement of the mission to the possessed points corresponding to the user ID of the user who has achieved the mission.

The granting unit 46 grants incentives, for example, points to users according to the ranking when the points are arranged in descending order. That is, the granting unit 46 grants bonus points according to the ranking of the possessed points to the possessed points corresponding to the user ID, and updates the possessed points.

When the bingo is completed in the bingo card assigned to the user, the granting unit 46 gives the user an incentive corresponding to the row in which the bingo is completed.

(Public section 47)
The public unit 47 publishes ranking information in which information indicating users is arranged in order from the one with the most possessed points. That is, the public unit 47 provides the user terminal 100 with ranking information in which the user IDs are arranged in order from the one having the most possessed points corresponding to the user IDs in the user database 32, and the ranking information is distributed on the network N. To be disclosed to a third party. As a result, it is possible to encourage the user to use the function in a competitive manner. For example, the public unit 47 transmits the content indicating the ranking information generated by the change unit 44 to the user terminal 100.

[3. Processing procedure]
From here, with reference to FIGS. 13 to 15, various processing procedures by the information processing apparatus 10 according to the embodiment will be described.

First, the procedure of the incentive giving process by the information processing apparatus 10 according to the embodiment will be described with reference to FIG. FIG. 13 is a flowchart showing an example of the process of giving an incentive by the information processing apparatus.

First, the information processing apparatus 10 provides incentive information indicating an incentive given to the user when the user achieves the mission, as well as proposal information proposing the achievement of the mission to the user (step S101). For example, the information processing apparatus 10 provides proposal information that proposes to a user the achievement of a mission related to a review for a transaction target traded in an electronic commerce, together with incentive information.

Then, the information processing apparatus 10 acquires mission status information indicating the achievement status of the mission by the user (step S102). The information processing apparatus 10 determines whether or not the user has achieved the mission (step S103).

Then, when the user achieves the mission (step S103: Yes), the information processing apparatus 10 gives the user an incentive (step S104). For example, when the user achieves a mission related to a review on a transaction target, the information processing apparatus 10 gives the user an incentive corresponding to the mission related to the review on the transaction target. If the user has not achieved the mission, the information processing apparatus 10 ends the process without giving the user an incentive.

Next, with reference to FIG. 14, a procedure of processing according to the achievement status of the game by the information processing apparatus 10 according to the embodiment will be described. FIG. 14 is a flowchart showing an example of processing according to the achievement status of the game by the information processing device. FIG. 14 shows the flow of incentive grant processing according to the achievement status of the game, taking the Bingo game as an example.

The information processing device 10 assigns a bingo card to a user (step S201). For example, the information processing apparatus 10 provides the user terminal 100 of the user with content indicating a bingo card assigned to the user. The bingo card may be a bingo card having an arbitrary number of squares such as 3 vertical / horizontal squares, 4 squares, and 5 squares. The information processing device 10 may assign a plurality of bingo cards to users. Different missions are associated with each square of each Bingo card. That is, different missions are set as conditions for opening each square.

The information processing apparatus 10 determines whether or not the user has achieved a mission corresponding to any of the squares of the bingo card based on the user's action history (step S202).

If the user has not achieved the mission corresponding to any of the squares of the bingo card (step S202; No), the information processing apparatus 10 returns to step S202 and repeats the process.

When the user achieves a mission corresponding to any of the squares of the bingo card (step S202; Yes), the information processing apparatus 10 releases the square (step S203). For example, as in an actual bingo game, the information processing device 10 changes the square to a perforated state or marks the square. That is, the information processing apparatus 10 changes the display mode of the mass.

The information processing apparatus 10 determines whether or not the bingo is completed (step S204). For example, the information processing apparatus 10 determines that the bingo is completed when the squares in any one of the vertical, horizontal, and diagonal rows on the bingo card are aligned, as in the actual bingo game.

If the bingo is not completed (step S204; No), the information processing apparatus 10 returns to step S202 and repeats the process.

When the bingo is completed (step S204; Yes), the information processing apparatus 10 gives an incentive to the user (step S205). The information processing apparatus 10 returns to step S202 for processing until all the squares of the bingo card are released, that is, the mission of all the squares of the bingo card is completed or the expiration date of the bingo card is reached. May be repeated.

Next, with reference to FIG. 15, the procedure of the overall processing by the information processing apparatus 10 according to the embodiment will be described. FIG. 15 is a flowchart showing an example of the processing operation of the information processing apparatus.

First, the information processing apparatus 10 determines whether or not a request for viewing the mission list has been detected from the user terminal 100 (step S301). The browsing request of the mission list includes the user ID of the browsing request user terminal 100 in addition to the browsing request command. When the information processing apparatus 10 detects a browsing request for the mission list (step S301: Yes), the information processing apparatus 10 extracts the user ID from the browsing request (step S302). The information processing apparatus 10 determines whether or not the extracted user ID is in the user database 32 (step S303).

When the user ID is in the user database 32 (step S303: Yes), the information processing apparatus 10 identifies completed missions and unachieved missions based on the achievement flag 32H corresponding to the user ID 32A (step S303: Yes). Step S304). The information processing apparatus 10 specifies a mission whose achievement flag 32H is "1" as a completed mission and a mission whose achievement flag 32H is "0" as an unachieved mission.

The information processing apparatus 10 provides a list of missions to the user terminal 100 based on the identified missions that have been completed and missions that have not been achieved (step S305). The information processing apparatus 10 determines whether or not the action history has been acquired from the user terminal 100 (step S306). In addition, in the action history acquired from the user terminal 100, in addition to the information showing the details of the user's behavior in the electronic commerce such as the identification information of the function for identifying the function executed by the user, the user terminal 100 The user ID is included. When the information processing apparatus 10 acquires the action history (step S306: Yes), the information processing apparatus 10 extracts the user ID and the mission status information indicating the achievement status of the mission by the user from the action history (step S307).

The information processing apparatus 10 determines whether or not the user has achieved the mission based on the achievement flag 32H of the mission 32G corresponding to the user ID 32A (step S308). When the user achieves the mission (step S308: Yes), the information processing apparatus 10 identifies the grant point 32J corresponding to the mission 32G (step S309). The information processing apparatus 10 updates the achievement flag 32H of the mission 32G corresponding to the user ID 32A to "1" (step S310). Further, the information processing apparatus 10 updates the user database 32 by adding the granted points 32J to the possessed points 32E corresponding to the user ID 32A (step S311).

The information processing apparatus 10 identifies the ranking 32F corresponding to the possessed points 32E corresponding to the user ID 32A (step S312), and updates the ranking 32F corresponding to the user ID 32A (step S313). The information processing apparatus 10 provides the content CT2 including the possessed points 32E and the ranking 32F to the user terminal 100 corresponding to the user ID (step S314), and ends the processing operation shown in FIG.

When the user has not achieved the mission (step S308: No), the information processing apparatus 10 updates the achievement flag 32H of the mission 32G corresponding to the user ID 32A (step S315), and performs the processing operation shown in FIG. finish.

When the information processing apparatus 10 does not detect the browsing request from the user terminal 100 (step S301: No), the information processing apparatus 10 proceeds to step S306 in order to determine whether or not the action history has been acquired from the user terminal 100. When the information processing apparatus 10 does not acquire the action history (step S306: No), the information processing apparatus 10 ends the processing operation shown in FIG.

When the user ID 32A is not in the user database 32 (step S303: No), the information processing apparatus 10 registers the user ID 32A in the user database 32 (step S316). That is, the information processing apparatus 10 newly registers the user ID in the user database 32. Further, the information processing apparatus 10 provides the user terminal 100 with a default mission list (step S317), and proceeds to step S306 in order to determine whether or not the action history has been acquired from the user terminal 100. The default mission list is, for example, a mission list consisting of default missions provided to newly registered users.

[4. Modification example]
The information processing apparatus 10 described above may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the information processing apparatus 10 will be described.

[4-1. About processing mode]
Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, and conversely, the processes described as being manually performed. It is also possible to automatically perform all or part of the above by a known method. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the information shown in the figure.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of them may be functionally or physically distributed / physically in any unit according to various loads and usage conditions. Can be integrated and configured.

In addition, the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

[4-2. program〕
Further, the information processing apparatus 10 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 16 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to the output device 1010 and the input device 1020, and the arithmetic unit 1030, the primary storage device 1040, the secondary storage device 1050, the output IF (Interface) 1060, the input IF 1070, and the network IF 1080 are connected by the bus 1090. Has.

The arithmetic unit 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, or the like, and executes various processes. The primary storage device 1040 is a memory device that temporarily stores data used by the arithmetic unit 1030 for various operations such as RAM. Further, the secondary storage device 1050 is a storage device in which data used by the calculation device 1030 for various calculations and various databases are registered, such as a ROM (Read Only Memory), an HDD (Hard Disk Drive), and a flash memory. Is realized by.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), and the like. It is realized by a connector of a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). Further, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, a scanner, and the like, and is realized by, for example, USB.

The input device 1020 is, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Further, the input device 1020 may be an external storage medium such as a USB memory.

The network IF 1080 receives data from another device via the network N and sends it to the arithmetic unit 1030, and also transmits the data generated by the arithmetic unit 1030 to the other device via the network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

For example, when the computer 1000 functions as the information processing device 10, the arithmetic unit 1030 of the computer 1000 realizes the function of the control unit 40 by executing the program loaded on the primary storage device 1040.

[5. effect〕
The information processing apparatus 10 shows the incentive given to the user when the user achieves the mission, together with the proposal information proposing to the user the achievement of the mission related to the review of the transaction target traded in the electronic commerce. Provide incentive information. As a result, the information processing apparatus 10 can make the user recognize the incentive obtained by performing the action related to the review, and can promote the posting of the review by the user.

The information processing apparatus 10 provides incentive information together with proposal information proposed to a user who has performed an action related to a transaction target. As a result, the information processing apparatus 10 can encourage the user who has performed an action related to the transaction target to post a review, and can promote the posting of the review by the user.

The information processing apparatus 10 provides incentive information together with proposal information proposed to a user who has purchased a transaction target. As a result, the information processing apparatus 10 can encourage the user who purchased the transaction target to post a review, and can promote the posting of a review by the user.

The information processing apparatus 10 provides incentive information indicating an incentive given to the user by posting the user's review, as well as proposal information proposing to the user the achievement of the mission which is the posting of the review by the user. As a result, the information processing apparatus 10 can make the user recognize the incentive obtained by posting the review to the user, and can promote the posting of the review by the user.

The information processing apparatus 10 provides incentive information together with proposal information that proposes to the user the achievement of a mission that is a posting of a review for a transaction target. As a result, the information processing apparatus 10 can make the user recognize the incentive obtained by posting the review for the transaction target, and can promote the posting of the review by the user.

The information processing apparatus 10 provides incentive information together with proposal information that proposes to the user the achievement of a mission of posting a review to a transaction target for which there is no posted review. As a result, the information processing apparatus 10 can make the user recognize the incentive obtained by posting the review for the transaction target for which the user has not yet reviewed, and can promote the posting of the review by the user. can.

The information processing apparatus 10 provides incentive information together with proposal information that proposes to the user the achievement of the mission, which is the posting of a review to the seller who sells the transaction target. As a result, the information processing apparatus 10 can make the user recognize the incentive obtained by posting the review to the store, and can promote the posting of the review by the user.

The information processing apparatus 10 provides incentive information together with proposal information that proposes to the user the achievement of a mission that requires that the number of characters in the review posted by the user is equal to or greater than a predetermined threshold value. As a result, the information processing apparatus 10 can motivate the user to post a review having a number of characters equal to or larger than the threshold value, and can improve the quality of the review by the user.

The information processing apparatus 10 provides incentive information together with proposal information that proposes to the user the achievement of a mission that requires the image to be included in the review posted by the user. As a result, the information processing apparatus 10 can motivate the user to post a review including an image, and can improve the quality of the review by the user.

The information processing apparatus 10 provides incentive information together with proposal information that proposes to the user the achievement of the mission based on the number of reviews by the user. As a result, the information processing apparatus 10 can motivate the user to post a large number of reviews, and can promote the posting of reviews by the user.

The information processing apparatus 10 provides incentive information together with proposal information that proposes to the user the achievement of a mission that requires that the number of reviews by the user is equal to or greater than a predetermined threshold within a predetermined period. As a result, the information processing apparatus 10 can motivate the user to post a review more than a predetermined number of times within a predetermined period such as one month, and can promote the posting of the review by the user.

The information processing apparatus 10 provides incentive information together with proposal information that proposes to the user the achievement of a mission that requires that the posting rate of reviews by the user is equal to or higher than a predetermined threshold value. As a result, the information processing apparatus 10 can motivate the user to increase the review rate, and can promote the posting of reviews by the user.

The information processing apparatus 10 is based on the evaluation of other reviews by the user, together with the proposal information that proposes to the user the achievement of the mission, which is the input of the evaluation for other reviews posted by other users different from the user. Provide incentive information indicating the incentive given to the user. As a result, the information processing apparatus 10 can motivate the user to evaluate the reviews of other users, and can make the user recognize that his / her own reviews are also evaluated by other users. It can promote the quality of review posts.

The information processing apparatus 10 acquires mission status information indicating the achievement status of the mission by the user. The information processing apparatus 10 determines whether or not to give an incentive to the user based on the acquired mission status information. As a result, the information processing apparatus 10 can appropriately determine whether to give an incentive to the user.

When the information processing apparatus 10 determines that an incentive is given to the user, the information processing apparatus 10 gives the user an incentive. As a result, the information processing apparatus 10 can appropriately give an incentive to the user who has achieved the mission.

The information processing apparatus 10 gives an incentive to a user by associating the information indicating the user stored in the storage unit with the information indicating the incentive. As a result, the information processing apparatus 10 can appropriately give an incentive to the user who has achieved the mission.

The embodiments of the present application have been described in detail with reference to the drawings, but this is an example, and various modifications and improvements are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to carry out the present invention in other forms described above.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

1 Information information system 10 Information processing equipment 20 Communication department 30 Storage department 31 Transaction target database 32 User database 33 Mission database 34 Bingo card database 35 Incentive database 36 Function database 40 Control department 41 Management department 42 Acquisition department 43 Providing department 44 Changing department 45 Judgment unit 46 Granting unit 47 Public unit 100 User terminal

Claims (17)

Proposal information that proposes to the user the achievement of the mission related to the review for the transaction target traded in the electronic commerce, and the incentive information indicating the incentive given to the user when the user achieves the mission. , Other incentive information indicating other incentives given to the user according to the combination of missions achieved is transmitted to the terminal device used by the user. With the provider
An acquisition unit that acquires mission status information indicating the achievement status of the mission by the user, and
Based on the mission status information acquired by the acquisition unit, it is determined whether or not to grant the incentive to the user, and the combination of missions achieved by the user satisfies the conditions for granting the other incentives. A judgment unit that determines whether or not it is
An information processing device characterized by being equipped with. The providing part
The information processing apparatus according to claim 1, wherein the incentive information is provided together with the proposed information proposed to the user who has performed an action related to the transaction target. The providing part
The information processing apparatus according to claim 1 or 2, wherein the incentive information is provided together with the proposal information proposed to the user who has purchased the transaction target. The providing part
Providing the incentive information indicating the incentive given to the user by the posting of the review by the user, together with the proposal information proposing the achievement of the mission which is the posting of the review by the user to the user. The information processing apparatus according to any one of claims 1 to 3, wherein the information processing apparatus is to be used. The providing part
The information processing apparatus according to claim 4, wherein the incentive information is provided together with the proposal information that proposes the achievement of the mission, which is the posting of the review to the transaction target, to the user. The providing part
The information processing according to claim 5, wherein the incentive information is provided together with the proposal information that proposes to the user the achievement of the mission, which is the posting of the review for the transaction target for which there is no posted review. Device. The providing part
The information processing according to claim 4, wherein the incentive information is provided together with the proposal information that proposes to the user the achievement of the mission, which is the posting of the review to the seller who sells the transaction target. Device. The providing part
A claim characterized in that the incentive information is provided together with the proposal information that proposes to the user the achievement of the mission that requires that the number of characters of the review posted by the user is equal to or greater than a predetermined threshold value. The information processing apparatus according to any one of 4 to 7. The providing part
Any of claims 4 to 8, wherein the incentive information is provided together with the proposal information that proposes to the user the achievement of the mission that requires the image to be included in the review posted by the user. The information processing device according to item 1. The providing part
The information according to any one of claims 1 to 3, wherein the incentive information is provided together with the proposal information that proposes the achievement of the mission to the user based on the number of reviews by the user. Processing equipment. The providing part
A claim characterized in that the incentive information is provided together with the proposal information that proposes to the user the achievement of the mission that requires that the number of reviews by the user is equal to or greater than a predetermined threshold within a predetermined period. Item 10. The information processing apparatus according to Item 10. The providing part
10. The information processing apparatus according to claim 11. The providing part
By the user's evaluation of the other reviews, along with the proposal information that proposes to the user the achievement of the mission, which is the input of the evaluation for other reviews posted by other users different from the user. The information processing apparatus according to any one of claims 1 to 3, wherein the incentive information indicating the incentive given to the user is provided. When the determination unit determines that the incentive is given to the user, the giving unit that gives the incentive to the user,
The information processing apparatus according to any one of claims 1 to 13, further comprising. The granting part is
The information processing apparatus according to claim 14 , wherein the incentive is given to the user by associating the information indicating the user stored in the storage unit with the information indicating the incentive. It is an information processing method executed by a computer.
Proposal information that proposes to the user the achievement of the mission related to the review for the transaction target traded in the electronic commerce, and the incentive information indicating the incentive given to the user when the user achieves the mission. , Other incentive information indicating other incentives given to the user according to the combination of missions achieved is transmitted to the terminal device used by the user. Providing process and
An acquisition process for acquiring mission status information indicating the achievement status of the mission by the user, and
Based on the mission status information acquired by the acquisition process, it is determined whether or not to give the incentive to the user, and the combination of missions achieved by the user satisfies the other incentive granting conditions. Judgment process to determine whether or not
An information processing method characterized by including. Proposal information that proposes to the user the achievement of the mission related to the review for the transaction target traded in the electronic commerce, and the incentive information indicating the incentive given to the user when the user achieves the mission. , Other incentive information indicating other incentives given to the user according to the combination of missions achieved is transmitted to the terminal device used by the user. Providing procedure and
An acquisition procedure for acquiring mission status information indicating the achievement status of the mission by the user, and
Based on the mission status information acquired by the acquisition procedure, it is determined whether or not to grant the incentive to the user, and the combination of missions achieved by the user satisfies the conditions for granting the other incentives. Judgment procedure to determine whether or not
An information processing program characterized by having a computer execute.

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