JP6701257B2 - Information processing apparatus, information processing method, information processing program, and display program - Google Patents

Description

  The present invention relates to an information processing device, an information processing method, an information processing program, and a display program.

  Conventionally, services for providing advertisements to users via a network have been developed. As one form of such a providing service, for example, a technique is known for providing a user who visits a store with an advertisement necessary for the user (for example, Patent Document 1).

JP 2001-209713 A

  However, in the above-mentioned conventional technology, it is not always possible to realize a service of providing an advertisement with added value to the user.

  The present application has been made in view of the above, and provides an information processing apparatus, an information processing method, an information processing program, and a display program that can realize a value-added advertisement providing service for a user. With the goal.

  The information processing device according to the present application includes an acquisition unit and a provision unit. The acquisition unit acquires the position information of the terminal device used by the user. The providing unit provides, to the terminal device used by the user, information regarding an advertisement according to the situation of the user based on the position information acquired by the acquisition unit and arbitrary information according to the position of the position information.

  According to one aspect of the embodiment, it is possible to realize a service of providing an advertisement with added value to a user.

FIG. 1 is a diagram showing an outline of information processing according to the embodiment. FIG. 2 is a diagram illustrating an example of the terminal device according to the embodiment. FIG. 3 is a diagram illustrating an example of the information processing device according to the embodiment. FIG. 4 is a diagram illustrating an example of user information stored in the user information storage unit according to the embodiment. FIG. 5 is a diagram showing an example of advertisement placement conditions stored in the advertisement placement condition database according to the embodiment. FIG. 6 is a diagram showing an example of advertisement placement permission conditions stored in the advertisement placement permission condition database according to the embodiment. FIG. 7 is a diagram illustrating an example of coupon information stored in the coupon information storage unit according to the embodiment. FIG. 8 is a diagram showing an example of billing information stored in the billing information storage unit according to the embodiment. FIG. 9 is a flowchart showing an example of an information processing procedure performed by the information processing apparatus according to the embodiment. FIG. 10 is a flowchart showing an example of a display procedure by the information processing device according to the embodiment. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information processing device.

  Hereinafter, modes (hereinafter, referred to as “embodiments”) for implementing an information processing device, an information processing method, an information processing program, and a display program according to the present application will be described in detail with reference to the drawings. Note that the information processing apparatus, the information processing method, the information processing program, and the display program according to the present application are not limited by this embodiment. Further, in the following embodiments, the same parts are designated by the same reference numerals, and duplicated description will be omitted.

[1. Information processing summary]
First, an outline of information processing according to the embodiment will be described with reference to FIG. FIG. 1 is an explanatory diagram showing an outline of information processing according to the embodiment. The information processing apparatus 100 according to the embodiment is triggered by the acquisition of the information that the user has entered the store from the terminal device 10 as a trigger, and information regarding the advertisement of the product or service handled in the store for the user (hereinafter, A process of providing "advertising information") is performed. In addition to the advertisement information, the information processing apparatus 100 according to the embodiment performs a process of providing the user with arbitrary information related to the advertisement information, for example, coupon information. That is, the information processing apparatus 100 according to the embodiment performs the process of providing the user with the advertisement information and the coupon information, triggered by the check-in to the store by the user.

  As shown in FIG. 1, the information processing system 1 includes a terminal device 10 and an information processing device 100. The terminal device 10 and the information processing device 100 are connected to each other via a network so that they can communicate with each other in a wired or wireless manner. Note that the number of terminals included in the information processing system 1 shown in FIG. 1 is not limited to the number shown. For example, in the information processing system 1, as many terminal devices as the number of users are connected to the network.

  The terminal device 10 is an information processing terminal used by the user U1. The terminal device 10 is realized by a mobile phone such as a smartphone, a tablet terminal, a PDA (Personal Digital Assistant), a desktop PC (Personal Computer), a notebook PC, or the like. Note that FIG. 1 illustrates a case where the terminal device 10 is a smartphone.

  In addition, the terminal device 10 is a signal (hereinafter, referred to as “beacon”) transmitted from an access point or a beacon (Beacon) installed in the store A1 when the user U1 enters the store A1 of the “XX department store”, for example. Signal).), it has a function of transmitting a notification that the beacon signal has been received to the information processing apparatus 100.

  Specifically, a transmission device (not shown) that transmits a beacon signal is installed in the store A1. The transmitting device transmits identification information for identifying the store A1, for example, a signal indicating the identifier of the store A1 via a wireless LAN (Local Area Network), Bluetooth (registered trademark), or the like. On the other hand, when the terminal device 10 receives the beacon signal transmitted by the transmission device, the terminal device 10 has a notification function of transmitting the reception information indicating the identification information indicated by the received beacon signal, for example, the beacon ID (Identifier), to the information processing device 100. .. The information processing apparatus 100 detects that the user U1 has entered the store A1 using such a beacon signal.

  The information processing device 100 is a providing server that provides the terminal device 10 with advertisement information and coupon information triggered by the entrance detection of the user U1. The information processing apparatus 100 acquires the purchase history of the user U1 in a predetermined service as the behavior history of the user U1 on the Internet, and stores the purchase history in the user information storage unit 121. Further, the information processing apparatus 100 acquires a purchase history of a product or service handled in the store A1 as an action history of the user U1 in the store A1 and stores the purchase history in the user information storage unit 121.

  Further, the information processing apparatus 100 stores the advertisement information of the advertiser of the product or service handled in the store A1 in the advertisement information storage unit 122. Further, the information processing apparatus 100 stores, in the coupon information storage unit 123, coupon information used in the store A1 set in advance by the manager of the store A1.

  As described above, the information processing apparatus 100 according to the embodiment provides advertisement information and coupon information based on the behavior history of the user U1, triggered by the acquisition of the information that the user U1 has entered the store A1 from the terminal device 10. To realize the processing. This form will be further described with reference to FIG.

  As shown in FIG. 1, first, when the user U1 enters the store A1 and receives a beacon signal from a transmitting device installed in the store A1, the terminal device 10 transmits a reception notification to the information processing device 100. .. Then, the information processing device 100 receives the reception notification from the terminal device 10 and acquires the position information of the terminal device 10 used by the user U1 (step S1).

  Next, the information processing apparatus 100 selects the advertisement information from the advertisement information storage unit 122 based on the behavior history of the user U1 on the Internet stored in the user information storage unit 121, triggered by the acquisition of the position information. At the same time, the coupon information is selected from the coupon information storage unit 123 (step S2).

  Here, the advertisement information is selected by the advertisement placement condition designated by the advertiser of the product or service handled in the store A1 and the advertisement placement designated by the manager of the store A1 corresponding to the position information, as described later. It is performed based on the matching result with the permit condition. Further, the selection of coupon information is performed when the coupon information is provided to the user U1 in conjunction with the advertisement information as described later. It is preferable that the coupon information is selected by selecting the coupon information related to the selected advertisement information.

  Then, the information processing device 100 provides the selected advertisement information and the selected coupon information to the terminal device 10 (step S3). Upon acquiring the advertisement information and the coupon information from the information processing apparatus 100, the terminal device 10 displays the advertisement information and the coupon information side by side on the display unit 13 (step S4). Here, in the example illustrated in FIG. 1, when the user U1 enters the store A1, the advertisement information of the new product “canned coffee” and the new product handled at the store A1 are displayed on the display unit 13 of the terminal device 10. The coupon information of the "canned coffee" of the product is displayed vertically side by side.

  That is, the information processing apparatus 100 recognizes from the user information storage unit 121 that the user U1 has many purchase histories of products related to "coffee" on the Internet, and the situation of the user U1 is "from the acquired position information. I am aware that it is shopping at store A1 of the XX department store. From this, the information processing apparatus 100 selects the advertisement information of the new product “canned coffee” from the advertisement information storage unit 122 and provides the advertisement information to the user U1.

  Further, in the information processing apparatus 100, since the manager of the store A1 sets the coupon information of the new product “canned coffee” in the coupon information storage unit 123 in advance, the coupon information storage unit 123 stores the new product “canned coffee”. The coupon information of "coffee" is selected and the coupon information is provided to the user U1.

  As described above, the information processing apparatus 100 uses the acquisition of the information that the user U1 has entered the store A1 from the terminal device 10 as a trigger, and the advertisement is stored in the advertisement information storage unit 122 based on the behavior history of the user U1 on the Internet. Information is selected, and coupon information related to the advertisement information selected from the coupon information storage unit 123 is selected.

  Then, the information processing device 100 provides the terminal device 10 used by the user U1 with the selected advertisement information and the selected coupon information. As a result, the information processing apparatus 100 simultaneously provides the user U1 who has entered the store A1 with the advertisement information of the product according to the taste of the user U1 and the coupon information that prompts the user to purchase the product at the store A1. be able to. Therefore, the information processing apparatus 100 according to the present embodiment can realize a value-added advertisement providing service for the user U1.

  Further, the information processing apparatus 100 simultaneously provides the user U1 who revisits the store A1 with the advertisement information of the product that grasps the latent needs of the user U1 and the coupon information that prompts the user to purchase the product at the store A1. May be.

  That is, the user U1 may visit the store A1 again after shopping at the store A1 of the “XX department store”, for example. In such a case, the advertisement information and the coupon information are selected based on the action history at the store A1 that has visited before.

  Specifically, as shown in FIG. 1, first, when the user U1 enters the store A1 and receives a beacon signal from a transmission device installed in the store A1, the terminal device 10 processes a reception notification. Send to the device 100. Then, the information processing apparatus 100 receives the reception notification from the terminal device 10 and acquires the position information of the terminal device 10 used by the user U1 (step S5).

  Next, the information processing apparatus 100 selects the advertisement information from the advertisement information storage unit 122 based on the behavior history of the user U1 in the store A1 stored in the user information storage unit 121, triggered by the acquisition of the position information. At the same time, the coupon information is selected from the coupon information storage unit 123 (step S6).

  Then, the information processing device 100 provides the selected advertisement information and the selected coupon information to the terminal device 10 (step S7). Upon acquiring the advertisement information and the coupon information from the information processing apparatus 100, the terminal device 10 displays the advertisement information and the coupon information side by side on the display unit 13 (step S8). Here, in the example illustrated in FIG. 1, when the user U1 enters the store A1, the advertisement information of the new product “shampoo” and the new product handled at the store A1 are displayed on the display unit 13 of the terminal device 10. "Shampoo" coupon information is displayed side by side.

  That is, the information processing apparatus 100 recognizes from the user information storage unit 121 that the user U1 has a purchase history of products related to "daily necessities" at the store A1. From this, the information processing apparatus 100 selects the advertisement information of the new product “shampoo” from the advertisement information storage unit 122 and provides the advertisement information to the user U1.

  Further, in the information processing apparatus 100, since the manager of the store A1 sets the coupon information of the new product “shampoo” in the coupon information storage unit 123 in advance, the coupon information storage unit 123 stores the new product “shampoo”. The coupon information is selected and the coupon information is provided to the user U1.

  As described above, the information processing apparatus 100 uses the acquisition of the information that the user U1 has entered the store A1 from the terminal device 10 as a trigger, and the advertisement from the advertisement information storage unit 122 based on the behavior history of the user U1 in the store A1. Information is selected, and coupon information related to the advertisement information selected from the coupon information storage unit 123 is selected.

  Then, the information processing device 100 provides the terminal device 10 used by the user U1 with the selected advertisement information and the selected coupon information. As a result, the information processing apparatus 100 simultaneously provides the user U1 who revisits the store A1 with the advertisement information of the product that grasps the latent needs of the user U1 and the coupon information that prompts the user to purchase the product at the store A1. can do. Therefore, the information processing apparatus 100 according to the present embodiment can realize a value-added advertisement providing service for the user U1.

  In the above-described embodiment, when the information processing apparatus 100 recognizes from the user information storage unit 121 that the user U1 has the purchase history of “cosmetics” and “shampoo” in the store A1, for example, advertising information. The advertisement information of the new product “cosmetics” may be selected from the storage unit 122, and the coupon information of the new product “shampoo” may be selected from the coupon information storage unit 123.

  In such a case, on the display unit 13 of the terminal device 10, the advertisement information of the new product "cosmetics" and the coupon information of the new product "shampoo" handled in the store A1 are displayed side by side vertically. ..

  In this way, the information processing apparatus 100 can provide the user U1 with the advertisement information and the coupon information that reflect the purchase history of the user U1 at the store A1 that has visited before.

  Further, in the above-described embodiment, the advertisement information is first selected from the advertisement information storage unit 122 based on the behavior history on the Internet or in the store A1, and then the coupon information related to the selected advertisement information is the coupon information. It is selected from the storage unit 123, but is not limited to this.

  As another form, the coupon information is first selected from the coupon information storage unit 123 based on the behavior history on the Internet or at the store A1, and then the advertisement information related to the selected coupon information is changed to the advertisement information storage unit 122. You may choose from.

  Also, the selection of the advertisement information is performed by matching the advertisement placement condition designated by the advertiser of the product or service handled in the store A1 with the advertisement placement permission condition designated by the manager of the store A1 corresponding to the position information. It is done based on the result. The selection of such advertisement information will be described in detail in the following embodiments.

  Further, in the present embodiment, the information processing device 100 acquires the position information of the terminal device 10 used by the user U1, and the information regarding the advertisement according to the situation of the user U1 based on the acquired position information and the position information. The arbitrary information corresponding to the position will be provided to the terminal device 10 used by the user U1.

  Here, the information regarding the advertisement according to the situation of the user U1 based on the position information means, for example, when the user U1 enters a department store, the user U1 deals with the department store in the situation where the user U1 is shopping at the department store. It is advertising information that promotes a beneficial purchase motivation related to existing products or services.

  Further, the arbitrary information according to the position of the position information is information regarding the profit provided to the user from the store corresponding to the position information. Specifically, for example, when the user U1 enters a department store, it is coupon information and point information that the user can use in the department store. Further, in addition to the coupon information and the point information, today's special sale information in the store and product information recommended by the store manager may be used. In addition, in the following embodiments, the case where the information is coupon information will be described as an example of the arbitrary information.

[2. Configuration example of terminal device]
Next, the terminal device 10 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the terminal device 10 according to the embodiment. As shown in FIG. 2, the terminal device 10 includes a communication unit 11, an input unit 12, a display unit 13, and an application control unit 20.

  The communication unit 11 is an interface such as a NIC (Network Interface Card) that communicates with the information processing apparatus 100 communicatively connected to the network.

  The input unit 12 is an input device that receives various operations from a user. For example, the input unit 12 is realized by a keyboard, a mouse, operation keys, or the like. The display unit 13 is a display device for displaying various information. For example, the display unit 13 is realized by a liquid crystal display or the like. If a touch panel is used for the terminal device 10, the input unit 12 and the display unit 13 are integrated.

  The application control unit 20 controls execution of the above-described processing related to the display of advertisement information and coupon information by a predetermined application installed in the terminal device 10. The application control unit 20 is a controller, and various programs (information processing program) stored in a storage device inside the terminal device 10 by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). (Corresponding to one example) is implemented by using the RAM as a work area. The application control unit 20 is, for example, a controller and is realized by an integrated circuit such as an ASIC (Application Specific Unit) or an FPGA (Field Programmable Gate Array).

  As shown in FIG. 2, the application control unit 20 includes a display control unit 21, a reception unit 22, and a transmission unit 23. The application control unit 20 realizes or executes the functions and actions of information processing described below. The internal configuration of the application control unit 20 is not limited to the configuration shown in FIG. 2 and may be another configuration as long as it is a configuration for performing information processing described later.

  The display control unit 21 controls the display of various information on the display unit 13 according to various operations received by the input unit 12. Specifically, the display control unit 21 receives the instruction from the information processing device 100 and causes the display unit 13 to display the advertisement information and the coupon information.

  The receiving unit 22 receives various information. For example, the reception unit 22 receives a beacon signal transmitted from a transmission device installed in a store. Further, the receiving unit 22 receives instruction information for instructing the display of the advertisement information and the coupon information provided by the information processing device 100.

  The transmission unit 23 transmits various information. For example, the transmission unit 23 transmits to the information processing device 100 a notification that the beacon signal has been received.

  In addition, the terminal device 10 may include a GPS (Global Posting System) module, and may transmit the position information of the user acquired by the GPS module to the information processing device 100.

[3. Configuration example of information processing device]
Next, the information processing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the information processing device 100 according to the embodiment. As shown in FIG. 3, the information processing device 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

  The communication unit 110 is realized by, for example, a NIC or the like. Further, the communication unit 110 is connected to the network by wire or wirelessly.

  The storage unit 120 is realized by, for example, a RAM, a semiconductor memory element such as a flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 3, the storage unit 120 includes a user information storage unit 121, an advertisement information storage unit 122, a coupon information storage unit 123, and a billing information storage unit 124. The advertisement information storage unit 122 also includes an advertisement placement condition database 122a and an advertisement placement permission condition database 122b.

  The user information storage unit 121 stores user information that is information regarding a user's action history on the Internet or in a store.

  FIG. 4 is a diagram showing an example of user information stored in the user information storage unit 121 according to the embodiment. In the example shown in FIG. 4, information having items such as “user ID”, “position information”, “store ID”, “purchase history on the Internet”, and “purchase history at store A1” is stored. In addition to the information shown in FIG. 4, the user information storage unit 121 may store various kinds of information regarding the user such as demographic attribute information and psychographic attribute information.

  Here, the “user ID” is an identifier indicating a user who is using the terminal device 10. For example, the user identified by the user ID “U1” will be hereinafter referred to as “user U1”. The user ID may be, for example, a cookie ID or an ID paid out from the information processing device 100 when the user uses the terminal device 10 to register as a member of the information processing device 100.

  The “position information” is information indicating the position of the terminal device 10 used by the user. In this example, the position information is specified based on the beacon signal transmitted from the terminal device 10. The "store ID" is an identifier for identifying the store where the user is located. The “purchase history on the Internet” is information indicating the purchase history of a product or service at a user's shopping site on the Internet. The “purchase history at the store A1” is information indicating the purchase history of the product or service at the user's store.

  For example, in the example shown in FIG. 4, the user information storage unit 121 has a user ID of “U1”, position information of “position #11”, a store ID of “A1”, and an Internet connection. It is stored that the purchase history is “canned coffee” and the purchase history at the store A1 is “shampoo”.

  Such information indicates that the user U1 has entered the store A1 and indicates that the purchase history on the Internet of the user U1 is “canned coffee”. It also indicates that the product purchased by the user U1 at the store A1 is “shampoo”.

  The advertisement placement condition database 122a is a database in which the advertisement placement conditions presented by the advertiser are stored.

  FIG. 5 is a diagram showing an example of advertisement placement conditions stored in the advertisement placement condition database 122a according to the embodiment. In the example shown in FIG. 5, items such as “advertiser ID”, “advertiser industry”, “advertising content”, “ad placement period”, “advertising desired industry”, and “advertising not desired industry” are selected. The information it has is stored. Note that the advertisement placement condition database 122a may store various kinds of information regarding advertisement placement conditions in addition to the information shown in FIG.

  Here, the “advertiser ID” is an identifier for identifying an advertiser who provides an advertisement. For example, the advertiser identified by the advertiser ID “K1” will be hereinafter referred to as “advertiser K1”. The “advertiser industry” is information indicating the industry to which the advertiser belongs. The “advertisement content” is information indicating the content of a product that the advertiser wants to advertise. Such advertisement contents include product information, messages, advertisement images, and the like. Further, the “advertising period” is information indicating the period for placing an advertisement presented by the advertiser. The "industry in which the advertisement is to be placed" is information indicating the industry in which the advertiser wants to place the advertisement. The “industry that the advertiser does not want to place” is information indicating an industry in which the advertiser does not want to place the advertisement.

  For example, in the example shown in FIG. 5, the product to be advertised by the advertiser K1 in the “food/beverage” industry is “canned coffee”, and the advertisement placement period for such a product is “January to March”, and the advertisement placement is performed. Indicates that the industry you want to register is “Department store” and the industry you do not want to place an advertisement is “Not designated”. In addition, the advertiser K3, which is an industry of “food and beverages,” is the product to be advertised as “beer”, the advertisement period for such a product is “June to August”, and the industry to be advertised is “No designation”. , Indicates that an industry that you do not want to place an advertisement has registered at an “automobile dealer”. Also, the advertiser K4, which is the industry of "home appliances", is the product that he wants to advertise is "air conditioner", the advertisement period for such products is "June to August", and the industry that he wants to advertise is "the home electronics mass retailer". It indicates that the industry that you do not want to place advertisements is registered at "a home appliance mass retailer that handles home appliances of company X".

  The advertisement placement condition database 122a described above may automatically create the advertisement placement condition in the store where the user enters in the information processing apparatus 100 side, instead of the advertisement placement condition registration by the advertiser.

  The advertisement placement permission condition database 122b is a database in which the advertisement placement permission conditions presented by the store manager are stored.

  FIG. 6 is a diagram showing an example of advertisement placement permission conditions stored in the advertisement placement permission condition database 122b according to the embodiment. In the example shown in FIG. 6, “manager ID”, “store ID”, “manager's industry”, “advertisement admitting industry”, “advertising not admitting industry”, and “advertising admission permitted period”. Information having items such as is stored. It should be noted that the advertisement placement permission condition database 122b may store various kinds of information relating to the advertisement placement permission condition in addition to the information shown in FIG.

  Here, the “manager ID” is an identifier for identifying a manager who manages the store. For example, the manager identified by the manager ID "S1" will be referred to as "manager S1" hereinafter. The "store ID" is an identifier for identifying a store managed by the manager. The “manager's industry” is information indicating the industry of the store managed by the manager. The “industry in which advertisement placement is permitted” is information indicating an industry in which the administrator allows advertisement placement. The “industry in which advertisement placement is not permitted” is information indicating an industry in which the administrator does not permit advertisement placement. The “advertising placement permission period” is information indicating a period during which the administrator permits placement of advertisements.

  For example, in the example shown in FIG. 6, the industry in which the advertisement placement is permitted at the store A1 managed by the administrator S1 which is the “department store” industry is “food/beverage” and “cosmetics/apparel”, and the advertisement placement is not permitted. The industry is "unspecified", the ad period for advertising in "Food/Beverage" is "January to March", and the ad period for advertising in "Cosmetics/Apparel" is "June to August". It shows that it did. Further, in the store A3 managed by the administrator S3, which is an industry of “appliances mass retailers”, the industry that allows advertisement placement is “home appliances”, and the industry that does not allow advertisement placement is “household appliances of company X”. It indicates that the registration was made during the permission period of "June to August". Also, in the store A4 managed by the administrator S4, which is an industry of “automobile dealerships”, the industry in which advertisement placement is permitted is “automobile”, the industry in which advertisement placement is not permitted is “food/beverage”, and advertisement placement is permitted. Indicates that the period is "March-May".

  The coupon information storage unit 123 stores coupon information regarding coupons used in stores managed by the administrator.

  FIG. 7 is a diagram showing an example of coupon information stored in the coupon information storage unit 123 according to the embodiment. In the example shown in FIG. 7, information having items such as “administrator ID”, “coupon target product”, “advertising linked condition”, and “discount condition” is stored. In addition to the information shown in FIG. 7, the coupon information storage unit 123 may store various kinds of information regarding coupon information. The coupon information storage unit 123 shown in FIG. 7 has a correspondence relationship with the advertisement placement permission condition database 122b shown in FIG.

  Here, the “manager ID” is an identifier for identifying a manager who manages the store. In addition, the "coupon target product" is information indicating a product that is a target of the coupon. Further, the "advertising linking condition" is intended for products related to the product in the advertising information, which is provided by combining the advertising information and the coupon information, combined with the coupon information for the same product as the product in the advertising information. It is information indicating a condition for combining the coupon information. The "discount condition" is information indicating the discount condition of the coupon to be provided.

  For example, in the example shown in FIG. 7, in the case of “canned coffee” registered as a target product of a coupon in the store A1 managed by the administrator S1, the advertisement interlocking condition is “link advertisement information and coupon information/advertisement information. Is the same as the product in the coupon information/the product in the advertisement information is related to the product in the coupon information." Further, the discount condition indicates that the registration is made under a condition such as "a discount of 100 yen for canned coffee for shopping of 2000 yen or more at store A1".

  Further, in the store A2 managed by the administrator S2, the target product of the coupon is registered as "all products", and the advertisement interlocking condition is "link advertisement information and coupon information / product in advertisement information and product in coupon information. It is indicated that they are registered under the condition such as "the same/the product in the advertisement information is related to the product in the coupon information". Further, the discount condition indicates that the registration is made under a condition such as "the discount rate is automatically determined from the purchase history of the user at the store A2".

  The billing information storage unit 124 stores information regarding billing to an advertiser who places an advertisement.

  FIG. 8 is a diagram showing an example of billing information stored in the billing information storage unit 124 according to the embodiment. In the example shown in FIG. 8, information having items such as “advertiser ID”, “advertisement content”, “advertisement selection frequency”, “purchase of product”, and “charge amount” is stored. In addition to the information shown in FIG. 8, the billing information storage unit 124 may store various kinds of information regarding billing information. The billing information storage unit 124 shown in FIG. 8 has a corresponding relationship with the advertisement placement condition database 122a shown in FIG.

  Here, the “advertiser ID” is an identifier for identifying an advertiser who provides an advertisement. The “advertisement content” is information indicating the content of a product that the advertiser wants to advertise. The “number of times of selection of advertisement” is information indicating the number of times the user has selected the advertisement of the product in the advertisement information on the display unit 13 of the terminal device 10 on which the advertisement information is displayed. Further, “whether or not the product is purchased” is information indicating whether or not the user who has entered the store has purchased the product in the advertisement information in the store. Further, the "billing amount" is a fee charged to the advertiser based on the log information for the user's advertisement.

  For example, in the example illustrated in FIG. 8, the number of times that the user has selected the advertisement of “canned coffee” in the advertisement information of “canned coffee” presented by the advertiser K1 is “100 times”, and the user of the advertiser K1 is in the store. It indicates that “canned coffee” has not been purchased and the charge amount charged to the advertiser K1 based on the collection result is “1000 yen”. In addition, the number of times that the user has selected the advertisement of “shampoo” in the advertisement information of “shampoo” presented by the advertiser K2 is “0”, and the user has purchased “shampoo” of the advertiser K2 at the store, It indicates that the amount charged to the advertiser K2 based on the collection result is “1000 yen”. Further, the number of times the user has selected the “beer” advertisement in the “beer” advertisement information presented by the advertiser K3 is “100 times”, the user has purchased “beer” at the store, and the collection result It is indicated that the charge amount charged to the advertiser K3 based on the above is "2000 yen".

  Returning to FIG. 3, the description will be continued. The control unit 130 is a controller, and is, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or the like. It is realized by executing various programs (corresponding to an example of an information processing program) stored in an internal storage device using a storage area such as a RAM as a work area. In the example illustrated in FIG. 3, the control unit 130 includes an acquisition unit 131, a selection unit 132, a determination unit 133, and a provision unit 134.

  The acquisition unit 131 acquires the position information of the terminal device 10 used by the user. Specifically, the acquisition unit 131 acquires the position information of the terminal device 10 based on the reception notification of the beacon signal from the terminal device 10. Then, the acquisition unit 131 stores the acquired position information in the user information storage unit 121.

  Further, the acquisition unit 131 acquires the purchase history of the user as the behavior history of the user. Specifically, the acquisition unit 131 acquires a purchase history of a product or service at a user's shopping site on the Internet. Further, the acquisition unit 131 acquires the purchase history of the product or service at the user's store. Then, the acquisition unit 131 stores the purchase history of the user in the user information storage unit 121.

  The selection unit 132 selects advertisement information from the advertisement information storage unit 122 and selects coupon information from the coupon information storage unit 123 based on the user's behavior history on the Internet. Moreover, the selection part 132 selects coupon information relevant to the selected advertisement information, when the advertisement information is selected first. Moreover, the selection part 132 selects the advertisement information relevant to the selected coupon information, when coupon information is selected previously.

  Further, the selection unit 132 selects the advertisement information from the advertisement information storage unit 122 and the coupon information from the coupon information storage unit 123 based on the user's action history in the store corresponding to the position information. Further, the selection unit 132 selects the advertisement information from the advertisement information storage unit 122 and the coupon information from the coupon information storage unit 123 according to the priority based on the category classification of the purchase history of the user.

  Also, the selection unit 132 provides an advertisement to the user based on the matching result between the advertisement placement condition designated by the advertiser and the advertisement placement permission condition designated by the store manager corresponding to the position information. Select information. Further, the selection unit 132 selects, as the information regarding the advertisement, the information regarding the advertisement of the product or service handled in the store. In addition, the selection unit 132 selects, as the arbitrary information, information regarding the profit provided to the user from the store corresponding to the position information. In addition, the selection unit 132 selects information regarding profits to be provided to the user, the profit having contents according to the action history of the user.

  Specifically, the selection unit 132 determines to the user based on the matching result between the advertisement placement condition stored in the advertisement placement condition database 122a and the advertisement placement permission condition stored in the advertisement placement permission condition database 122b. Select the advertisement information to be provided.

  More specifically, for example, when a user enters a store A1 of a department store managed by the administrator S1, the administrator S1 defines the industries in which advertisement placement is permitted as “food/beverage” and “cosmetics/apparel”. Since the registration is limited to “”, it is possible to provide the advertisement information of the “food/beverage” industry and the advertisement information of the “cosmetic/apparel” industry to the user who has entered the store A1.

  That is, when the user enters the store A1, the selecting unit 132 selects from the advertisement placement condition database 122a because the industries that allow advertisement placement in the store A1 are “food/beverage” and “cosmetics/apparel”. Match the conditions. In this example, in the advertiser K1, the industry is “food/beverage”, the industry that wants to place an advertisement is “Department store”, the industry that does not want to place an advertisement is “No designation”, and the advertisement placement period is “January to March”. Therefore, the advertisement placement condition registered by the advertiser K1 satisfies the advertisement placement permission condition registered by the administrator S1. Therefore, when the user enters the store A1, the selection unit 132 displays the advertisement information of “canned coffee” that the advertiser K1 places on the display unit 13 of the terminal device 10 used by the user. ..

  In this example, the advertiser K2 has an industry of “cosmetics/apparel”, an industry of which advertisements are desired to be placed is “department store”, an industry of which advertisements are not desired to be provided is “unspecified”, and an advertisement delivery period is “from June to June”. Since it is “August”, the advertisement placement condition registered by the advertiser K1 satisfies the advertisement placement permission condition registered by the administrator S1. Therefore, when the user enters the store A1, the selection unit 132 displays the advertisement information of “shampoo” placed by the advertiser K2 on the display unit 13 of the terminal device 10 used by the user.

  In addition, for example, when the user enters the home appliance mass retailer store A3 managed by the administrator S3, since the industry in which the administrator S3 permits advertisement placement is limitedly registered to “home appliances”, the store A3. It is possible to provide advertising information of the "home appliances" industry to users who have entered the store. Further, since the administrator S3 has limitedly registered the industry in which advertisement placement is not permitted to "household appliances handled by company X", the advertisement information of company X will not be provided to the user who has entered the store A3. ..

  In this way, the administrator S3 who manages a home electronics mass retailer advertises a specific home appliance industry as an industry that does not allow advertisement placement in order to prevent users entering the store from providing advertisement information of competitors. It can be registered in advance in the submission permission condition database 122b. That is, when the user enters the store A3, the selection unit 132 does not allow the advertiser to select the advertisement information of company X in the advertisement placement condition database 122a.

  In addition, for example, when the user enters the car dealership store A4 managed by the manager S4, the manager S4 registers the industry in which the advertisement placement is permitted as “car”, and thus the store A4. It is possible to provide advertising information of the "automobile" industry to users who have entered the store. Further, since the administrator S4 registers only the industries in which advertisement placement is not permitted in "food/beverage", the advertisement information of the "food/beverage" industry is provided to the user who entered the store A4. There is no such thing.

  In this way, the administrator S4 who manages the automobile dealership has set the industry of “food/beverage” in order to prevent the user entering the store from being provided with advertisement information that promotes drunk driving, for example. The advertisement placement permission condition database 122b can be registered in advance as an industry in which advertisement placement is not permitted. That is, when the user enters the store A4, the selection unit 132 does not select the advertisement information of the industry in which the advertiser is “food/beverage” in the advertisement placement condition database 122a.

  In addition, the selection unit 132 selects coupon information according to the position of the position information when providing the information to the user in conjunction with the advertisement information. Specifically, the selection unit 132 selects the advertisement information to be provided to the user based on the matching result described above, and then selects the coupon information according to the advertisement interlocking condition in the coupon information storage unit 123.

  More specifically, for example, when the user enters the department store A1 managed by the administrator S1, the administrator S1 sets the advertisement interlocking condition as “link advertisement information and coupon information/advertisement information. The product in the coupon information and the product in the coupon information are the same/the product in the advertisement information is related to the product in the coupon information", and the coupon information is provided to the user in conjunction with the advertisement information. It is possible to

  In this example, as the advertisement information of "canned coffee" of the advertiser K1 is provided to the user, coupon information of "canned coffee", which is the same product as the product of the advertising information, is provided. become. Further, the discount condition of the coupon to be provided is a condition such as "a discount of 100 yen on canned coffee for shopping of 2000 yen or more at the store A1".

  As described above, when the user enters the department store A1 managed by the administrator S1, the advertising information of "canned coffee" of the advertiser K1 and " Coupon information is displayed side by side along with the coupon information, "Can you save 100 yen for canned coffee by shopping over 2000 yen at store A1."

  The deciding unit 133 decides the amount to be charged to the advertiser based on the advertising effect obtained by providing the advertising information to the terminal device 10 used by the user. Here, the advertising effect is, for example, the number of times the advertisement information is displayed on the display unit 13 of the terminal device 10, the display time, the number of times the user clicks the advertisement, and the display unit 13 on which the advertisement information is displayed by the user. Is an index value such as the number of times the scroll operation is performed, the amount of the scroll operation performed, and the number of products or services purchased by a user who has accessed the advertisement. The index value is acquired by the acquisition unit 131 and stored in the above-described charging information storage unit 124. Specifically, the determination unit 133 determines the charging amount according to the number of times the user has selected the advertisement. Further, the determining unit 133 determines the charge amount according to the purchase of the product or service corresponding to the advertisement in the store by the user.

  More specifically, for example, on the display unit 13 of the terminal device 10 used by each user who has entered the store A1 of the department store, the advertising information of "canned coffee" of the advertiser K1 and "2000 yen at the store A1". It is assumed that the coupon information is displayed side by side with the above-mentioned shopping and the discount of 100 yen for canned coffee.

  In such a case, it is assumed that the number of times that the user in the store A1 selects the advertisement of “canned coffee” on the display unit 13 is “100 times” and the user in the store A1 has not purchased the “canned coffee” of the advertiser K1. Based on the collection result, the determining unit 133 determines the charging amount to be charged to the advertiser K1 from the charging information stored in the charging information storage unit 124 to be “1000 yen”.

  Further, for example, on the display unit 13 of the terminal device 10 used by each user who has entered the department store A1 of the store, the advertisement information of "shampoo" of the advertiser K2 and "shampoo of the advertiser K2 sold at the store A1. "100% discount" is displayed side by side with the coupon information.

  In such a case, it is assumed that the number of times the user in the store A1 has selected the advertisement of “shampoo” on the display unit 13 is “0” and the user in the store A1 has purchased the “shampoo” of the advertiser K1. Based on the collection result, the determining unit 133 determines the charging amount to be charged to the advertiser K2 from the charging information stored in the charging information storage unit 124 to be “1000 yen”.

  Further, the determining unit 133 automatically determines the discount rate of the coupon provided by the administrator, based on the purchase history of the user in the store managed by the administrator, regarding the coupon discount condition.

  The providing unit 134 provides the terminal device 10 used by the user with information regarding an advertisement according to the situation of the user based on the position information and arbitrary information according to the position of the position information. Further, the providing unit 134 provides, as the arbitrary information, information regarding the profit provided to the user from the store corresponding to the position information. Further, the providing unit 134 provides information related to the advertisement, which is information registered by the advertiser of the product or service handled in the store corresponding to the position information. Further, the providing unit 134 provides information about profits provided to the user, which is profits having contents according to the action history of the user. Further, the providing unit 134 provides arbitrary information, which is information registered by the manager of the store corresponding to the position information.

  Specifically, the providing unit 134 uses the acquisition of the information that the user entered the store from the terminal device 10 as a trigger, and based on the behavior history of the user, the terminal device 10 that the user uses the advertisement information and the coupon information. To provide.

  That is, the providing unit 134 uses the advertisement information selected from the advertisement information storage unit 122 based on the behavior history of the user on the Internet or in the store stored in the user information storage unit 121, triggered by the acquisition of the position information. The coupon information selected from the coupon information storage unit 123 is provided to the terminal device 10 used by the user.

[4. Example of information processing procedure]
Next, with reference to FIG. 9, an information processing procedure performed by the information processing apparatus 100 according to the embodiment will be described. FIG. 9 is a flowchart showing an example of an information processing procedure performed by the information processing apparatus 100 according to the embodiment.

  As illustrated in FIG. 9, the information processing device 100 acquires the position information of the terminal device 10 used by the user (step S101). Then, the information processing apparatus 100 matches the advertisement placement condition designated by the advertiser with the advertisement placement permission condition designated by the store manager corresponding to the position information (step S102).

  Then, the information processing apparatus 100 selects the advertisement information to be provided to the user from the advertisement information storage unit 122 based on the matching result (step S103). Subsequently, the information processing apparatus 100 selects coupon information corresponding to the position of the position information related to the selected advertisement information from the coupon information storage unit 123 (step S104).

  Then, the information processing device 100 provides the selected advertisement information and the selected coupon information to the terminal device 10 used by the user (step S105), and ends the process.

[5. Example of display procedure]
Next, a display procedure for displaying advertisement information and coupon information on the display unit 13 of the terminal device 10 used by the user according to the embodiment will be described with reference to FIG. 10. FIG. 10 is a flowchart showing an example of a display procedure by the information processing device 100 according to the embodiment.

  As illustrated in FIG. 10, the information processing device 100 acquires the position information of the terminal device 10 used by the user (step S201). Then, the information processing apparatus 100 acquires the advertisement information according to the situation of the user based on the position information and the coupon information according to the position of the position information (step S202). Subsequently, the information processing apparatus 100 causes the display unit 13 of the terminal device 10 used by the user to display the acquired advertisement information and coupon information side by side (step S203), and ends the process.

[6. Usage example]
In the present embodiment, the advertisement information and the coupon information are displayed side by side on the display unit 13 of the terminal device 10 used by the user. Therefore, the information processing apparatus 100 may acquire the advertising effect and the revenue sure in such a display mode.

  For example, the information processing apparatus 100 acquires a log of what kind of content the advertisement information and coupon information are provided to. Then, the information processing apparatus 100 determines which of the acquired log, the log of the advertisement or the coupon used by the user on the display unit 13 of the terminal device 10 and the purchase history at the store where the user has entered. When the advertisement information and the coupon information having such contents are provided to such a user, what kind of product is purchased is specified.

  Such information can serve as an index of what kind of advertisement information and coupon information should be combined and provided to the user when, for example, a certain product is desired to be sold. Further, it can be an index of what kind of content the advertisement information and the coupon information are combined with to improve the appeal effect of the advertisement. For example, in order to improve the advertising effect of a certain advertisement, it can be an index of what coupon should be combined or issued. In addition, in order to improve the advertising effect, when a manager who manages a store issues a coupon of a certain content, it can be an indicator of how much the advertiser will pay to such manager. ..

[7. Other]
Further, among the respective processes described in the above embodiment, all or part of the processes described as being automatically performed may be manually performed, or all of the processes described as being manually performed. Alternatively, a part thereof can be automatically performed by a known method. In addition, the processing procedures, specific names, information including various data and parameters shown in the above-mentioned documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various kinds of information shown in each drawing are not limited to the illustrated information.

  Further, each constituent element of each illustrated device is functionally conceptual, and does not necessarily have to be physically configured as illustrated. That is, the specific form of distribution/integration of each device is not limited to that shown in the figure, and all or part of the device may be functionally or physically distributed/arranged in arbitrary units according to various loads and usage conditions. It can be integrated and configured.

  Further, in the above embodiment, the information processing device 100 realizes and executes the information processing function/action, but the terminal device 10 is made to have the information processing function/action which the information processing device 100 has. In, the function/action of information processing may be realized/executed.

  Further, the respective processes described in the above-described respective embodiments can be appropriately combined within a range in which the processing contents do not contradict each other.

  For example, the above-described information processing device 100 may be realized by a plurality of server computers, and depending on the function, an external platform or the like may be realized by calling it by an API (Application Programming Interface), network computing, or the like. Can be changed flexibly.

[8. Hardware configuration]
The information processing apparatus 100 according to the above-described embodiment is realized by, for example, a computer 200 having a configuration shown in FIG. Hereinafter, the information processing apparatus 100 will be described as an example. FIG. 11 is a hardware configuration diagram showing an example of a computer 200 that realizes the functions of the information processing apparatus 100. The computer 200 has a CPU 210, a RAM 220, a ROM 230, a HDD 240, a communication interface (I/F) 250, an input/output interface (I/F) 260, and a media interface (I/F) 270.

  The CPU 210 operates based on a program stored in the ROM 230 or the HDD 240 to control each unit. The ROM 230 stores a boot program executed by the CPU 210 when the computer 200 starts up, a program dependent on the hardware of the computer 200, and the like.

  The HDD 240 stores programs executed by the CPU 210, data used by the programs, and the like. The communication interface 250 receives data from another device via the network, sends the data to the CPU 210, and transmits the data generated by the CPU 210 to the other device via the network.

  The CPU 210 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input/output interface 260. The CPU 210 acquires data from the input device via the input/output interface 260. The CPU 210 also outputs the generated data to the output device via the input/output interface 260.

  The media interface 270 reads a program or data stored in the recording medium 280 and provides the program or data to the CPU 210 via the RAM 220. The CPU 210 loads such a program from the recording medium 280 onto the RAM 220 via the media interface 270, and executes the loaded program. The recording medium 280 is, for example, an optical recording medium such as a DVD (Digital Versatile Disk) or a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Is.

  For example, when the computer 200 functions as the information processing device 100 according to the embodiment, the CPU 210 of the computer 200 realizes the function of the control unit 130 by executing the program loaded on the RAM 220. The HDD 240 also stores the data in the storage unit 120. The CPU 210 of the computer 200 reads these programs from the recording medium 280 and executes them, but as another example, these programs may be acquired from other devices via a network.

[9. effect]
As described above, the information processing device 100 includes the acquisition unit 131 and the provision unit 134. The acquisition unit 131 acquires the position information of the terminal device 10 used by the user. The providing unit 134 provides the terminal device 10 used by the user with information regarding an advertisement according to the situation of the user based on the position information acquired by the acquisition unit 131 and arbitrary information according to the position of the position information. ..

  As a result, the information processing apparatus 100 can simultaneously provide the terminal device 10 used by the user with the information regarding the advertisement according to the user's situation based on the position information and the arbitrary information according to the position in the position information. it can. Therefore, the information processing apparatus 100 can realize a service of providing an advertisement with added value to the user.

  The information processing device 100 further includes a selection unit 132. The selection unit 132 selects information regarding an advertisement and arbitrary information based on the behavior history of the user on the Internet. With this, the information processing apparatus 100 can provide the user with information about the advertisement and arbitrary information according to the taste of the user.

  Further, in the information processing device 100, when the information regarding the advertisement is selected first, the selection unit 132 selects any information related to the information regarding the selected advertisement. As a result, the information processing apparatus 100 can provide the user with arbitrary information related to the information regarding the advertisement.

  Further, in the information processing device 100, when the arbitrary information is selected first, the selection unit 132 selects the information regarding the advertisement related to the selected arbitrary information. As a result, the information processing apparatus 100 can provide the user with information regarding advertisement related to arbitrary information.

  Further, in the information processing device 100, the selection unit 132 selects the information regarding the advertisement and any information based on the action history of the user in the store corresponding to the position information. With this, the information processing apparatus 100 can provide the user with information about the advertisement and arbitrary information according to the taste of the user.

  Further, in the information processing device 100, the acquisition unit 131 acquires the purchase history of the user as the behavior history of the user, and the selection unit 132 selects the information regarding the advertisement and any information according to the tendency of the purchase history of the user. To do. Thereby, the information processing apparatus 100 can provide the user with information regarding an advertisement and arbitrary information according to the tendency of the purchase history of the user.

  Further, in the information processing device 100, the providing unit 134 provides, as the arbitrary information, information regarding the profit provided to the user from the store corresponding to the position information. Thereby, the information processing apparatus 100 can provide useful information to the user at the store when the user enters the store.

  Further, in the information processing apparatus 100, the providing unit 134 provides information regarding profits to be provided to the user, which is profit according to the action history of the user. With this, when the user enters the store, the information processing apparatus 100 can provide the user with useful information in the store and information according to the preference of the user.

  Further, in the information processing device 100, the providing unit 134 provides information related to the advertisement, which is registered by the advertiser of the product or service handled in the store corresponding to the position information. With this, when the user enters the store, the information processing apparatus 100 can provide the user with the information registered by the advertiser of the product or service handled in the store.

  Further, in the information processing device 100, the providing unit 134 provides arbitrary information, which is information registered by the manager of the store corresponding to the position information. With this, when the user enters the store, the information processing apparatus 100 can provide the user with the information registered by the manager of the store.

  Further, as described above, the information processing device 100 includes the acquisition unit 131 and the selection unit 132. The acquisition unit 131 acquires the position information of the terminal device 10 used by the user. The selection unit 132 notifies the user based on the matching result between the advertisement placement condition designated by the advertiser and the advertisement placement permission condition designated by the store manager corresponding to the position information acquired by the acquisition unit 131. Select information about the advertisement to be served.

  As a result, the information processing apparatus 100 determines whether the advertisement placement condition designated by the advertiser matches the advertisement placement permission condition designated by the store administrator in the information regarding the advertisement provided to the user who has entered the store. Information about advertisements can be provided. Therefore, the information processing apparatus 100 can realize a service of providing an advertisement with added value to the user.

  Further, in the information processing device 100, the selection unit 132 selects, as the information regarding the advertisement, the information regarding the advertisement of the product or service handled in the store. Accordingly, the information processing apparatus 100 can provide the user who has entered the store with information regarding the advertisement of the product or service handled in the store.

  Further, the information processing device 100 further includes a determination unit 133. The determining unit 133 determines the amount to be charged to the advertiser based on the advertising effect of providing the information on the advertisement to the terminal device 10 used by the user. As a result, the information processing apparatus 100 can determine the billing amount based on the advertising effect obtained by providing the advertiser with the information on the advertisement to the terminal device 10 used by the user.

  In addition, in the information processing device 100, the determination unit 133 determines the charging amount according to the number of times the user has selected the advertisement. Thereby, the information processing apparatus 100 can determine the charge amount according to the number of times the user has selected the advertisement for the advertiser.

  Further, in the information processing device 100, the determination unit 133 determines the charge amount according to the purchase of the product or service corresponding to the advertisement in the store by the user. Thereby, the information processing apparatus 100 can determine the charge amount for the advertiser in accordance with the purchase of the product or service corresponding to the advertisement by the user in the store.

  Further, in the information processing device 100, the selection unit 132 selects any information according to the position of the position information when providing the information to the user in conjunction with the information regarding the advertisement. With this, the information processing apparatus 100 can provide the user with arbitrary information in association with the information regarding the advertisement.

  Further, in the information processing device 100, the selection unit 132 selects, as the arbitrary information, the information regarding the profit provided to the user from the store corresponding to the position information. Thereby, the information processing apparatus 100 can provide useful information to the user at the store when the user enters the store.

  In addition, in the information processing apparatus 100, the selection unit 132 selects information regarding profits provided to the user, the profit having contents according to the action history of the user. With this, when the user enters the store, the information processing apparatus 100 can provide the user with useful information in the store and information according to the preference of the user.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings, but these are examples, and various modifications based on the knowledge of those skilled in the art, including the modes described in the section of the disclosure of the invention, It is possible to implement the present invention in other forms with improvements.

  Also, the above-mentioned "section (module, unit)" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition unit or an acquisition circuit.

1 Information Processing System 10 Terminal Device 100 Information Processing Device 110 Communication Unit 120 Storage Unit 121 User Information Storage Unit 122 Advertising Information Storage Unit 123 Coupon Information Storage Unit 124 Billing Information Storage Unit 130 Control Unit 131 Acquisition Unit 132 Selection Unit 133 Determining Unit 134 Provider 200 Computer

Claims (12)

An acquisition unit for acquiring position information of the terminal device used by the user,
A providing unit that provides, to a terminal device used by the user, information regarding an advertisement according to the situation of the user based on the position information acquired by the acquisition unit, and arbitrary information according to the position of the position information. Equipped with
The providing unit is
An information processing apparatus, characterized in that information provided by the manager of a store corresponding to the position information and different from the advertiser of the advertisement is provided as the arbitrary information . The information processing apparatus according to claim 1, further comprising: a selection unit that selects information regarding the advertisement and the arbitrary information based on a behavior history of the user on the Internet. The selection unit,
The information processing apparatus according to claim 2, wherein when the information regarding the advertisement is selected first, the arbitrary information related to the information regarding the selected advertisement is selected. The information processing apparatus according to claim 2, wherein the selection unit selects, when the arbitrary information is selected first, information regarding the advertisement related to the selected arbitrary information. The selection unit,
Information about the said advertisement and the said arbitrary information are selected based on the said user's action history in the store corresponding to the said positional information. The information processing of any one of Claims 2-4 characterized by the above-mentioned. apparatus. The acquisition unit is
As the behavior history of the user, the purchase history of the user is acquired,
The selection unit,
The information processing apparatus according to claim 2, wherein the information regarding the advertisement and the arbitrary information are selected according to a tendency of the purchase history of the user. The providing unit is
The information processing apparatus according to any one of claims 1 to 6, wherein, as the arbitrary information, information about a profit provided to the user from a store corresponding to the position information is provided. The providing unit is
The information processing apparatus according to claim 7, wherein the profit is provided to the user, and information about a profit having contents according to the behavior history of the user is provided. The providing unit is
The information related to the advertisement, which is information registered by an advertiser of a product or service handled in a store corresponding to the position information, is provided. Information processing equipment. An information processing method executed by an information processing device, comprising:
An acquisition step of acquiring the position information of the terminal device used by the user,
A providing step of providing, to a terminal device used by the user, information regarding an advertisement according to the situation of the user based on the position information acquired by the acquiring step, and arbitrary information according to the position of the position information; only including,
The providing step is
An information processing method, characterized in that the information registered by the manager of the store corresponding to the position information and different from the advertiser of the advertisement is provided as the arbitrary information . An acquisition procedure for acquiring the position information of the terminal device used by the user,
A providing procedure for providing, to a terminal device used by the user, information regarding an advertisement according to the situation of the user based on the position information acquired by the acquisition procedure, and arbitrary information according to the position of the position information; To run on your computer ,
The provision procedure is
An information processing program, characterized in that the information registered by the manager of the store corresponding to the position information and different from the advertiser of the advertisement is provided as the arbitrary information . A first acquisition procedure for acquiring the position information of the terminal device used by the user,
A second acquisition procedure for acquiring information about an advertisement according to the situation of the user based on the position information, and arbitrary information according to the position of the position information;
Causing a computer to execute a display procedure for displaying the information related to the advertisement acquired in the second acquisition procedure and the arbitrary information side by side ;
The second acquisition procedure is
A display program, which acquires information registered by a manager of a store corresponding to the position information and different from the advertiser of the advertisement as the arbitrary information .

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