JP2019109800A - Information processor, method for processing information, and information processing program - Google Patents

Abstract

To increase the added value of affiliate services.SOLUTION: The information processor includes an acquisition unit and a determination unit. The acquisition unit acquires posted information on a usage target which is a product or a service, posted by a user of the usage target. The determination unit determines whether to provide the user with a reward for the posted information, on the basis of the posted information acquired by the acquisition unit.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing apparatus, an information processing method, and an information processing program.

  Conventionally, there has been proposed a technology for determining affiliate remuneration based on post information on a product. Specifically, for a plurality of affiliates related to the same product, a score is calculated for each affiliate, and the calculated scores are summed to calculate a product score. Then, a technology has been proposed in which the degree of contribution of each affiliate is calculated according to the ratio of the score of each affiliate to the product score, and the affiliate reward is determined according to the degree of contribution.

JP, 2013-250994, A

  However, the above-mentioned prior art can not always increase the added value of the affiliate service. Specifically, in the above-mentioned prior art, a link for specifying an affiliate to whom an affiliate fee is to be provided is issued, and when a product purchase or the like is performed via the issued link, the affiliate is sent to the affiliate. Performance rewards are awarded. As described above, in the above-described prior art, the channel by which the affiliator obtains the reward of the affiliate is limited, and the added value of the affiliate service can not always be enhanced.

  The present application is made in view of the above, and an object of the present application is to provide an information processing apparatus, an information processing method, and an information processing program that can increase the added value of affiliate service.

  The information processing apparatus according to the present application is the information processing apparatus according to the present invention, based on an acquisition unit for acquiring post information on the usage object posted by a user of the usage object that is a product or service, and the post information acquired by the acquisition unit The information processing apparatus may further comprise a determination unit that determines whether to reward the user for the post information.

  According to one aspect of the embodiment, the added value of the affiliate service can be enhanced.

FIG. 1 is a diagram illustrating an example of information processing according to the embodiment. FIG. 2 is a diagram illustrating an exemplary configuration of the information processing apparatus according to the embodiment. FIG. 3 is a diagram illustrating an example of the posted information storage unit according to the embodiment. FIG. 4 is a diagram illustrating an example of a browse information storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of the purchase history storage unit according to the embodiment. FIG. 6 is a diagram illustrating an example of the point information storage unit according to the embodiment. FIG. 7 is a diagram illustrating an example of information processing according to the embodiment. FIG. 8 is a diagram illustrating an example of information processing according to the embodiment. FIG. 9 is a flowchart showing an information processing procedure according to the embodiment. FIG. 10 is a diagram illustrating an example of information processing according to a modification. FIG. 11 is a diagram illustrating an example of information processing according to a modification. FIG. 12 is a diagram illustrating an example of information processing according to a modification. FIG. 13 is a diagram illustrating an example of information processing according to a modification. FIG. 14 is a hardware configuration diagram showing an example of a computer for realizing the function of the information processing apparatus.

  Hereinafter, an information processing apparatus, an information processing method, and a mode for carrying out an information processing program according to the present application (hereinafter, referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the information processing apparatus, the information processing method, and the information processing program according to the present application are not limited by the embodiment. Moreover, the same code | symbol is attached | subjected to the same site | part in the following each embodiment, and the overlapping description is abbreviate | omitted.

[1. Example of information processing]
First, an example of information processing according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of information processing according to the embodiment. The information processing apparatus 100 illustrated in FIG. 1 is a server apparatus that provides a shopping service. In the example of FIG. 1, the information processing system 1 includes a terminal device 10 and an information processing device 100.

  The terminal device 10 and the information processing apparatus 100 are communicably connected by wire or wireless via a predetermined communication network (not shown). The information processing system 1 illustrated in FIG. 1 may include a plurality of terminal devices 10 and a plurality of information processing devices 100.

  The terminal device 10 is an information processing device used by the user U1. The terminal device 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. In the example shown in FIG. 1, the case where the terminal device 10 is a smart phone is shown.

  Further, the terminal device 10 displays the content for providing the shopping service distributed by the information processing device 100 on the display screen by the browser or the application. Further, the terminal device 10 transmits, to the information processing apparatus 100, a settlement request for a product that the user U1 desires to purchase in accordance with the operation of the user U1.

  The information processing apparatus 100 is a server apparatus that provides a shopping service that accepts exhibitions of a plurality of products from a plurality of stores and sells the products through the Internet. The example illustrated in FIG. 1 illustrates an example in which the information processing apparatus 100 distributes, to the terminal device 10, the content C1 including a review regarding a product posted by a purchaser of the product. Then, an example in which the information processing apparatus 100 gives points to the poster of the review as a reward for the review when the information processing apparatus 100 determines that the user U1 has purchased a product based on the review included in the distributed content C1 is shown. Note that, in the example illustrated in FIG. 1, an example in which the information processing apparatus 100 distributes web content as content including post information is illustrated.

  Hereinafter, an example of the information processing will be described with reference to FIG. In the example illustrated in FIG. 1, in response to a distribution request from the terminal device 10, the information processing device 100 distributes a list of product images that are an example of content displayed on the terminal device 10. When the product image corresponding to the product "vacuum cleaner" is selected by the user U1 from the list of product images, the terminal device 10 requests distribution of content corresponding to the product "vacuum cleaner" of the selected product image. It transmits to the information processing apparatus 100 (step S11). The item "vacuum cleaner" is an item identified by the item ID "12345".

  When the information processing apparatus 100 receives a distribution request from the terminal device 10, a product “vacuum cleaner” posted by the users U11 to U13 who are purchasers of the product “vacuum cleaner” as content corresponding to the selected product image The content C1 including the three reviews RV11 to RV13 related to “” is distributed to the terminal device 10 (step S12). In addition to the review on the product "vacuum cleaner", the content C1 includes, as information on the product "vacuum cleaner", a product ID "12345", a product name "vacuum cleaner", a price "30,000 yen", and a user It includes a hyperlink ("Add goods to cart" button) for transitioning U1 to the settlement service.

  The terminal device 10 displays the content C1 received from the information processing device 100. The terminal device 10 displays the information included in the content C1 in order from the top according to the scroll operation of the screen by the user U1 such as swipe.

  Subsequently, the terminal device 10 causes the user U1 to transition to the settlement service when the user U1 selects the “add goods to cart” button. Subsequently, when the settlement process of the product "vacuum cleaner" is selected by the user U1, the terminal device 10 transmits a settlement request for the product "vacuum cleaner" to the information processing apparatus 100 (step S13).

  When the information processing apparatus 100 receives a settlement request from the terminal device 10, the information processing apparatus 100 executes purchase processing of the product "vacuum cleaner" (step S14).

  Subsequently, when the information processing apparatus 100 executes purchase processing of the product "vacuum cleaner", the user U1 browses the three reviews RV11 to RV13 displayed on the terminal device 10 as reviews about the product "vacuum cleaner". It is identified as a reviewed document (step S15).

  Subsequently, the information processing apparatus 100 distributes a reward to the poster of the review according to the number of reviews browsed by the user U1 (step S16). Specifically, the information processing apparatus 100 determines to give 3,000 yen worth of points corresponding to 10% of the price "30,000 yen" as a reward for the review. For example, the information processing apparatus 100 determines that one point is equivalent to one point, and gives 3000 points as a reward for the review. Then, the information processing apparatus 100 equally divides 3000 points which is a reward for the review by the number of the three reviews RV11 to RV13 browsed by the user U1, and the users of the users U11 to U13 who are the contributors of the respective reviews 1000 points are given to each of the users U11 to U13 in association with the ID. Specifically, the information processing apparatus 100 increases the number of points stored in association with the user IDs of the users U11 to U13 by 1000 at a time.

  As described above, the information processing apparatus 100 acquires post information on the product “vacuum cleaner” posted by the users U11 to U13 who are purchasers of the product “vacuum cleaner”. Then, the information processing apparatus 100 is a purchaser of the product "vacuum cleaner" based on post information on the product "vacuum cleaner" posted by the users U11 to U13 who are purchasers of the acquired product "vacuum cleaner". It is determined whether to reward the users U11 to U13 with respect to the posting information. Thereby, the information processing apparatus 100 enables the poster of the review to receive the affiliate reward without being aware of it. That is, the information processing apparatus 100 can provide a mechanism in which anyone can be an affiliate if it is a reviewer. Therefore, the information processing apparatus 100 can increase the added value of the affiliate service.

  In the example illustrated in FIG. 1, the information processing apparatus 100 distributes web content as content including post information, but application content may be distributed as content including post information. When the information processing apparatus 100 distributes application content, the terminal device 10 activates an application for shopping service installed in the terminal device 10 in step 11 of FIG. 1. Further, in step 12, when the information processing apparatus 100 receives a distribution request for content from the terminal device 10, the information processing device 100 distributes application content to the terminal device 10. When receiving the application content from the information processing apparatus 100, the terminal device 10 causes the application to display the received application content on the display screen.

[2. Configuration of information processing apparatus]
Next, the configuration of the information processing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating an exemplary configuration of the information processing apparatus 100 according to the embodiment. As shown in FIG. 2, the information processing apparatus 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The information processing apparatus 100 includes an input unit (for example, a keyboard or a mouse) that receives various operations from the administrator of the information processing apparatus 100 and a display unit (for example, a liquid crystal display or the like) for displaying various information. You may have.

(Communication unit 110)
The communication unit 110 is realized by, for example, a network interface card (NIC). The communication unit 110 is connected to the network by wire or wirelessly, and transmits and receives information to and from the terminal device 10, for example.

(Storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. As illustrated in FIG. 2, the storage unit 120 includes a post information storage unit 121, a browsing information storage unit 122, a purchase history storage unit 123, and a point information storage unit 124.

(Posting information storage unit 121)
The post information storage unit 121 stores various types of information regarding post information of a product posted by a purchaser of the product. FIG. 3 shows an example of the posted information storage unit according to the embodiment. In the example illustrated in FIG. 3, the posting information storage unit 121 includes “merchandise ID”, “posting date”, “poster's user ID”, “posting information”, “number of“ referenced ””, “posting” There is an item such as “content for obtaining information”.

  “Product ID” indicates identification information for identifying a product corresponding to the post information. In the example shown in FIG. 3, the product ID of the product corresponding to the post information is a number “12345”. As the product ID, any information may be used as long as it is information that can identify the same product. For example, the product ID may be a JAN code (Japanese Article Number). The JAN code is a universal product identification number capable of identifying "which product is created by which company". Further, the product ID may be identification information that a service side such as the information processing apparatus 100 uniquely assigns to each product. The identification information may be the name of the product itself.

  "Post date" indicates the date on which the posting information was posted. In the example shown in the first record of FIG. 3, the posting date “November 20, 2017” indicates that the posting information regarding the product identified by the product ID “12345” has been posted on November 20, 2017. .

  The “poster's user ID” is identification information for identifying a poster who has purchased a product and who has posted information on the product.

  “Post information” indicates the content of post information on a product. The example shown in FIG. 3 shows an example in which the post information is text information.

  The “number of“ referenced ”” indicates the evaluation of the posted information by the viewer who viewed the posted information. In the example shown in the first record in FIG. 3, the number “500” of “referenced” is the number of viewers who viewed the posted information posted by the poster identified by the poster user ID “U11”. It indicates that 500 viewers pressed a button that evaluates that the posted information is helpful.

  The “post information acquisition destination content” indicates identification information for identifying the content that is the acquisition destination of the post information. The “content for obtaining post information” is, in other words, identification information for identifying the content including the post information. In the example shown in the first record of FIG. 3, the content whose post information posted by the post identified by the post's user ID "U11" is identified by the content ID "C1" (hereinafter referred to as "content C1" as appropriate) Indicates that it was obtained from

(Browse information storage unit 122)
The browse information storage unit 122 stores various information related to the access history of the user. FIG. 4 shows an example of a browse information storage unit according to the embodiment. In the example illustrated in FIG. 4, the browse information storage unit 122 has items such as “access date and time”, “user ID”, “content ID”, and “merchandise ID”.

  “Access date and time” indicates information on date and time when the user accessed the content.

  The “user ID” indicates identification information for identifying the user who has accessed the content.

  "Content ID" indicates identification information for identifying the content accessed by the user.

  "Product ID" indicates identification information for identifying a product corresponding to the content accessed by the user.

  In the example shown in FIG. 4, in the first record, the user (user U1) identified by the user ID “U1” at the access date and time “Dec. 1, 2017 5:00 PM” is identified by the content ID “C1”. Indicates that the content (content C1) has been accessed. Also, it indicates that the content C1 accessed by the user U1 is the content corresponding to the product identified by the product ID “12345”.

(Purchase history storage unit 123)
The purchase history storage unit 123 stores various information related to the purchase history of the user. FIG. 5 shows an example of the purchase history storage unit according to the embodiment. In the example illustrated in FIG. 5, the purchase history storage unit 123 has items such as “purchase date”, “user ID”, and “merchandise ID”.

  “Purchasing date” indicates information of the date and time when the user purchases a product. Specifically, “purchase date and time” indicates information on date and time when the information processing apparatus 100 receives a settlement request for a product from the user's terminal device.

  The “user ID” indicates identification information for identifying a user who has purchased a product.

  “Product ID” indicates identification information for identifying a product purchased by the user.

  In the example shown in FIG. 5, in the first record, the user (user U1) identified by the user ID “U1” at the purchase date and time “Dec. 1, 2017 8:00 PM” is identified by the product ID “12345”. Indicates that the product has been purchased.

(Point information storage unit 124)
The point information storage unit 124 stores various information related to the point given to the user. FIG. 6 shows an example of the point information storage unit according to the embodiment. In the example illustrated in FIG. 6, the point information storage unit 124 has items such as “user ID” and “point (Pt)”.

  "User ID" indicates identification information for identifying a user who has been given a point.

  "Point (Pt)" indicates the number of points given to the user. In the example shown in FIG. 6, the first record indicates that the number of points given to the user (user U11) identified by the user ID "U11" is "3000" points.

(Control unit 130)
Returning to the description of FIG. 2, the control unit 130 is a controller, and is stored in a storage device inside the information processing apparatus 100 by, for example, a central processing unit (CPU) or a micro processing unit (MPU). Various programs (corresponding to an example of a generation program) are realized by executing the RAM as a work area. The control unit 130 is a controller, and is realized by, for example, an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 2, the control unit 130 includes a reception unit 131, a distribution unit 132, an acquisition unit 133, a determination unit 134, a determination unit 135, and an application unit 136, and the information described below Realize or execute the action of processing. Note that the internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 2, and any other configuration may be used as long as the information processing described later is performed.

(Reception part 131)
The receiving unit 131 receives a content distribution request. Specifically, the reception unit 131 receives, from the terminal device 10, a distribution request for the content of the shopping service provided by the information processing apparatus 100. For example, the reception unit 131 receives, from the terminal device 10, a distribution request for content including a list of product images that are content of the shopping service. When the receiving unit 131 receives the content distribution request, the distributing unit 132 distributes the content including the list of product images to the terminal device 10.

  Further, when the product image corresponding to the product “vacuum cleaner” is selected by the user U1 from the list of product images distributed by the distribution unit 132, the reception unit 131 cleans the product “cleaned up” of the selected product image. A request for distribution of content corresponding to “machine” is received from the terminal device 10.

(Distribution unit 132)
The distribution unit 132 acquires post information on the usage target posted by the user for usage that is a product or service. Here, “use of the product” includes not only purchasing the product and using the product, but also using the product without purchasing the product, as well as purchasing the product itself. Specifically, the "user of the product" includes a purchaser who has just purchased the product, regardless of whether or not the product is actually used. Further, the “use target” includes a purchase target which is a product. In addition, the “user of product” includes a user who uses a product distributed as a sample without purchasing the product. In addition, the “post information on the product” includes not only the evaluation and the impression on the product itself but also the evaluation and the impression on the store selling the product and the delivery company delivering the product. In addition, "post information about the service" includes not only the evaluation and impression on the service itself but also the evaluation and impression on the provider and the place of providing the service.

  In the example illustrated in FIG. 1, the distribution unit 132 acquires a review RV11 regarding the product “vacuum cleaner” from the user U11 who is a purchaser of the product “vacuum cleaner”. Specifically, when the user U11 of the shopping service purchases the item “vacuum cleaner” identified by the item ID “12345”, the distribution unit 132 sends a message prompting the user to post a review regarding the purchased item “vacuum cleaner”. It distributes to the terminal device of U11. When the terminal device of the user U11 receives the message urging posting of the review, the terminal device of the user U11 displays a message including a hyperlink that causes the user U11 to transition to the content for inputting the review. When the hyperlink is selected by the operation of the user U11, the terminal device of the user U11 causes the user U11 to transition to the content including the input field of the review. The user U11 who is a purchaser of the product "vacuum cleaner" inputs a review RV11 which is an evaluation or an impression on the purchased product "vacuum cleaner" in the form of a sentence in the input field. The terminal device of the user U11 transmits the review RV11 to the information processing apparatus 100 when the user U11 selects the transmission button of the review. As shown in the first record of FIG. 3, when the distribution unit 132 receives the post of the review RV11 from the terminal device of the user U11, the distribution unit 132 posts the user ID “U11” of the user U11 who is the purchaser of the product “vacuum cleaner”. It is stored in the item of “poster's user ID” in the information storage unit 121. Further, the distribution unit 132 stores the review RV11 regarding the product “vacuum cleaner” received from the user U11 in the item of “post information” of the post information storage unit 121. Similarly, as shown in the second record to the third record of FIG. 3, the distribution unit 132 acquires reviews RV12 to RV13 regarding the product "vacuum cleaner" from the users U12 to U13 who are purchasers of the product "vacuum cleaner". Do.

  Subsequently, when the receiving unit 131 receives a distribution request for content, the distribution unit 132 distributes content including post information on the usage target posted by the user for use which is a product or service. For example, when the receiving unit 131 receives the distribution request for the content corresponding to the product "vacuum cleaner", the distribution unit 132 receives the product "vacuum cleaner" posted by the users U11 to U13 who are purchasers of the product "vacuum cleaner". The content C1 including the three reviews RV11 to RV13 related to is distributed to the terminal device 10 of the user U1. For example, the distribution unit 132 distributes, to the terminal device 10 of the user U1, a content C1 including three reviews RV11 to RV13 related to a product "vacuum cleaner" and in which a web beacon (Web Beacon) is incorporated.

  Here, a web beacon is a program embedded in content in order to analyze user's access. The distribution unit 132 incorporates a web beacon into the content C1 by implementing a tag of Java Script (registered trademark) in an HTML (HyperText Markup Language) file forming the content C1.

  When the terminal device 10 receives the content C1, the terminal device 10 displays the content C1 in which the web beacon is incorporated on the screen. Subsequently, when the content C1 into which the web beacon is incorporated is displayed on the screen of the terminal device 10, the Java Script (registered trademark) code incorporated into the content C1 is activated to make the terminal device access data of the user U1. 10 to the information processing apparatus 100.

(Acquisition unit 133)
The acquisition unit 133 acquires post information regarding the usage target posted by the user of the usage target, which is a product or service. In addition, the acquisition unit 133 is information on a viewer who is a user who is a user who has been distributed content including post information on a use subject posted by a user on the use subject that is a product or service, and obtains information on the use subject Do. Specifically, the acquisition unit 133 acquires, from the terminal device, access data indicating which user accessed what kind of content when and by operation of the web beacon embedded in the content.

  In the example illustrated in FIG. 1, the acquisition unit 133 is configured to receive the content C1 corresponding to the product “vacuum cleaner” identified by the product ID “12345” on December 1, 2017, by the operation of the web beacon incorporated in the content C1. The access information that the user U1 has accessed is acquired from the terminal device 10. That is, the acquisition unit 133 is a user U1 who has received the content C1 including the three reviews RV11 to RV13 related to the product "vacuum cleaner" posted by the users U11 to U13 who are purchasers of the product "vacuum cleaner". The access information that the user U1 has accessed the content C1 is acquired as the information on the user. Subsequently, the acquisition unit 133 stores the acquired access information of the user U1 in the browse information storage unit 122.

  In addition, the acquisition unit 133 operates the web beacon incorporated in the content for providing the settlement service to allow the user U1 to select the item “vacuum cleaner” identified by the item ID “12345” on December 1, 2017. The purchase information of having purchased is acquired from the terminal device 10. That is, the acquisition unit 133 is a user U1 who has received the content C1 including the three reviews RV11 to RV13 related to the product "vacuum cleaner" posted by the users U11 to U13 who are purchasers of the product "vacuum cleaner". Purchased information that the user U1 has purchased the product "vacuum cleaner" is acquired as the information related to the person. Subsequently, the acquisition unit 133 stores the acquired purchase information in the purchase history storage unit 123.

(Judgment unit 134)
Based on the information on the usage target acquired by the acquisition unit 133, the determination unit 134 benefits the provider who is the usage target on the basis of the posting information and the viewer who is the user who has been distributed the content including the post information on the usage target. Determine whether you have taken an action that leads to Here, "action leading to a profit for the provider to be used" means an action in which the viewer purchases the product based on the posted information or requests information on the product if the usage target is a product. Do. In addition, when the use target is a service, it means an action in which a viewer uses the service based on the posted information or an action in which the service providing place is visited.

  In the example illustrated in FIG. 1, the determination unit 134 refers to the purchase history storage unit 123 and acquires purchase information indicating that the user U1 has purchased the item “vacuum cleaner” identified by the item ID “12345”. Based on the information that the user U1 has purchased the product "vacuum cleaner", the determination unit 134 determines that the user U1 has taken an action leading to a profit for the seller of the product "vacuum cleaner".

  Subsequently, the determination unit 134 specifies post information browsed by the user U1. Specifically, the determination unit 134 refers to the browsing information storage unit 122, and three reviews RV11 to RV13 regarding the product "vacuum cleaner" posted by the users U11 to U13 who are purchasers of the product "vacuum cleaner". Information that the user U1 has browsed the content C1 including the

  Subsequently, after the user U1 browses the content C1, the determination unit 134 browses the content C1 based on the information on the access date and time when the user U1 browsed the content C1 and the information on the purchase date and time when the user U1 purchased the product “vacuum cleaner”. It is determined that the product "vacuum cleaner" has been purchased.

  Subsequently, the determination unit 134 determines that the user U1 is the content C1 based on the information that the user U1 browses the content C1 including the three reviews RV11 to RV13 regarding the product “vacuum cleaner” and then purchases the product “vacuum cleaner”. Based on the three reviews RV11 to RV13 included in the above, it is determined that the seller of the product "vacuum cleaner" has taken action to lead to a profit.

  Although the example shown in FIG. 1 shows an example in which the user U1 accessing the content C1 makes a payment for the product "vacuum" without transitioning to another content, the user U1 accessing the content C1 is After the transition to the content, the settlement of the product may be performed.

(Determination unit 135)
The determination unit 135 determines, based on the post information acquired by the acquisition unit 133, whether or not to reward the user for the post information. In addition, based on the information on the use target acquired by the acquisition unit 133, the determination unit 135 determines whether to reward the user for the post information. Specifically, when the determination unit 135 determines that the viewer performs an action leading to a benefit for the provider to be used based on the post information, the determination unit 135 uses the product or service to be used It is decided to give a person a reward for post information. For example, if the determination unit 135 determines that the viewer has purchased a product based on the posted information by the determination unit 134, if the determination unit 134 determines that the browser has used a service based on the posted information Alternatively, if it is determined by the determination unit 134 that the viewer has visited the service providing location based on the post information, it is determined to reward the user of the use object that is the product or service with the post information. .

  In the example illustrated in FIG. 1, the determination unit 135 determines that the determination unit 134 has purchased the product “vacuum cleaner” based on the three reviews RV11 to RV13 included in the content C1. It is determined to give points as rewards for the reviews RV11 to RV13 to the users U11 to U13 who are purchasers of the product "vacuum cleaner". The determination unit 135 determines to give a point for 3,000 yen equivalent to 10% of the price "30,000 yen" of the product "vacuum cleaner" as a reward for the review. For example, the determination unit 135 determines that 3000 points are given as a reward for the review, assuming that 1 yen corresponds to 1 point.

  In addition, the determination unit 135 gives a reward for posting information to a user who is an object of use, which is a product or a service, based on the number of posting information displayed on the terminal screen of the browser among posting information included in the content. Decide to do. In the example illustrated in FIG. 1, an example is illustrated in which all of the three reviews RV11 to RV13 included in the content C1 are displayed on the screen of the terminal device 10 of the user U1 who is a viewer. Therefore, the determination unit 135 equally divides 3000 points, which is a reward for the review, by the number of the three reviews RV11 to RV13 read by the user U1, and gives 1000 points to the users U11 to U13 who are the contributors of each review. Decide to give one by one. This point will be described in detail with reference to FIGS. 7 and 8.

  FIG. 7 is a diagram illustrating an example of information processing according to the embodiment. In the example illustrated in FIG. 7, the distribution unit 132 is a terminal of the user U1 with the content C1 including five reviews RV11 to RV15 related to the product “vacuum cleaner” posted by U11 to U15 who are purchasers of the product “vacuum cleaner”. Deliver to device 10 In addition, the distribution unit 132 distributes the content C1 including the five reviews RV11 to RV15 related to the product "vacuum cleaner" in which the web beacon WB11 is incorporated to the terminal device 10 of the user U1. The web beacon WB11 is embedded as a small image on the screen of the content C1.

  When receiving the content C1, the terminal device 10 displays the area of the first view FV11 of the content C1 on the screen of the terminal device 10 as a first view. The terminal device 10 has a product ID "12345", a product name "vacuum cleaner", a price "30,000 yen", and a hyperlink for moving the user U1 to the settlement service ("add product to cart" button) Is displayed in the area of the first view FV11. In the example shown in FIG. 7, the review is not displayed in the first view. When the area of the first view FV11 of the content C1 is displayed on the screen of the terminal device 10, the Java Script (registered trademark) code incorporated in the content C1 operates and the area of the first view FV11 is browsed by the user U1. Access information is transmitted to the information processing apparatus 100.

  Subsequently, the terminal device 10 performs three reviews RV11 on the product “vacuum cleaner” posted by the users U11 to U13 who are purchasers of the product “vacuum cleaner” according to the scroll operation of the screen by the user U1 such as swipe. The area of the content C1 including the ~ RV13 is displayed on the screen of the terminal device 10. When the area of the content C1 including the three reviews RV11 to RV13 is displayed on the screen of the terminal device 10, the Java Script (registered trademark) code incorporated in the content C1 operates and is included in the content C1 by the user U1. The access information that the three reviews RV11 to RV13 have been read is transmitted to the information processing apparatus 100. Here, when the user U1 further transitions to the settlement service of the product "vacuum cleaner" without performing the scroll operation of the screen, two reviews RV14 regarding the product "vacuum cleaner" posted by the purchasers U14 to U15 The area of the content C1 including ~ RV15 is not displayed on the screen of the terminal device 10.

  Subsequently, the terminal device 10 causes the user U1 to transition to the settlement service when the user U1 presses the “add goods to cart” button. Subsequently, when the user U1 presses the settlement button for the item "vacuum cleaner", the terminal device 10 transmits a request for settlement of the item "vacuum cleaner" to the information processing apparatus 100. The acquiring unit 133 uses the terminal device 10 to purchase information indicating that the user U1 has purchased the product “vacuum cleaner” identified by the product ID “12345” by the operation of the web beacon incorporated in the content for providing the settlement service. Get from Subsequently, the determination unit 134 determines that the user U1 is the content C1 based on the information that the user U1 browses the content C1 including the three reviews RV11 to RV13 regarding the product “vacuum cleaner” and then purchases the product “vacuum cleaner”. Based on the three reviews RV11 to RV13 included in the above, it is determined that the seller of the product "vacuum cleaner" has taken action to lead to a profit.

  In addition, since the area of the content C1 including the two reviews RV14 to RV15 related to the product "vacuum cleaner" posted by the purchasers U14 to U15 is not displayed on the screen of the terminal device 10, it is viewed by the user U1. Absent. That is, since the two reviews RV14 to RV15 do not contribute to the action of the user U1 purchasing the product "vacuum cleaner", no reward for the reviews is given to the purchasers U14 to U15.

  In addition, the determination unit 135 rewards the user of the use object, which is a product or a service, for the posting information based on the display time of the posting information displayed on the terminal screen of the viewer among the posting information included in the content C1. It may be determined whether to apply Specifically, if the display time of the review displayed on the screen of the terminal device 10 among the three reviews RV11 to RV13 included in the content C1 is, for example, one second or more, the determination unit 134 If it is, it may be determined that three reviews RV11 to RV13 have been browsed. That is, the determination unit 134 determines that the three reviews RV11 to RV13 have not been browsed if the display time at which the three reviews RV11 to RV13 are displayed falls below a predetermined time, for example, less than one second. Good. When the determination unit 134 determines that the three reviews RV11 to RV13 have been browsed by the determination unit 134, the determination unit 135 determines to give the user U11 to U13 who is a purchaser of the product a reward for the review.

  FIG. 8 is a diagram illustrating an example of information processing according to the embodiment. In the example illustrated in FIG. 8, the distribution unit 132 is configured to receive the content C1 including three reviews RV11 to RV13 related to the product "vacuum cleaner" posted by the users U11 to U13 who are purchasers of the product "vacuum cleaner" It distributes to the terminal device 10. Further, the distribution unit 132 distributes the content C1 including the three reviews RV11 to RV13 related to the product "vacuum cleaner" in which the web beacon WB11 is incorporated to the terminal device 10 of the user U1.

  When receiving the content C1, the terminal device 10 displays the area of the first view FV11 of the content C1 on the screen of the terminal device 10 as a first view. In the example shown in FIG. 8, the review is not displayed in the first view. Therefore, when the user U1 transitions to the settlement service of the product "vacuum cleaner" without performing the scroll operation of the screen, the three reviews RV11 to RV11 concerning the product "vacuum cleaner" posted by the users U11 to U13 who are the purchasers Since the area of the content C1 including the RV 13 is not displayed on the screen of the terminal device 10, it is not viewed by the user U1. That is, since the three reviews RV11 to RV13 do not contribute to the action of the user U1 purchasing the product "vacuum cleaner", the rewards for the reviews are not given to the purchasers user U11 to U13.

(Grant unit 136)
The granting unit 136 grants a reward for the posted information to the user who is the usage object, which is a product or a service. Specifically, the assigning unit 136 refers to the point information storage unit 124 and assigns the reward determined by the determining unit 135 in association with the user ID of the user of the use target, which is a product or service. In the example illustrated in FIG. 1, the assigning unit 136 refers to the point information storage unit 124, and is a target to be awarded of the reward determined by the determining unit 135, and is the user ID of the user U11 to U13 who is the contributor of the review. Increase the number of points corresponding to by 1000 points.

  For example, when the number of points originally owned by the user U11 is 2000 points, the giving unit 136 increases the number of points of the user U11 by 1000 points to 3000 points. For example, when the number of points originally held by the user U12 is 1000 points, the giving unit 136 increases the number of points of the user U12 by 1000 points to 2000 points. For example, when the number of points originally held by the user U13 is 0 points, the giving unit 136 increases the number of points of the user U13 by 1000 points to 1000 points.

  It should be noted that, instead of giving points with reference to point information storage unit 124, giving unit 136 is a target of giving a reward determined by determination unit 135, and is a user of users U11 to U13 who are contributors of a review. An external server apparatus that manages point information corresponding to the ID may be accessed to give points to each of the users U11 to U13.

[3. Flow of information processing]
Next, the procedure of the information processing according to the embodiment will be described with reference to FIG. FIG. 9 is a flowchart showing an information processing procedure according to the embodiment.

  As illustrated in FIG. 9, the information processing apparatus 100 acquires information regarding a browser and information regarding a use target (step S101).

  Subsequently, the information processing apparatus 100 determines, based on the post information, whether the browser has taken action to lead to a benefit for the provider to be used (step S102). If the information processing apparatus 100 determines that the browser has not taken action leading to a benefit for the provider to be used based on the post information (step S102; No), the process ends.

  If the information processing apparatus 100 determines that the browser has taken action leading to a benefit for the provider to be used based on the post information (step S102; Yes), the information processing apparatus 100 specifies the post information browsed by the browser ( Step S103).

  Subsequently, the information processing apparatus 100 distributes a reward to the poster according to the number of the posted information browsed (step S104).

[4. Modified example]
The information processing system 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. So, below, other embodiments of the information processing system 1 are described. The same parts as those of the embodiment are given the same reference numerals and the description thereof is omitted.

[4-1. The browsing judgment is made based on the number of characters included in the post information and the display time]
Although FIG. 1 shows an example in which the information processing apparatus 100 determines that the user U1 browses a review when the user U1 accesses the content C1 including the review, the display time according to the number of characters included in the review is shown. It may be determined based on whether the review has been viewed. This point will be described in detail with reference to FIG.

  FIG. 10 is a diagram illustrating an example of information processing according to a modification. In the example illustrated in FIG. 10, the distribution unit 132 is configured to receive the content C1 including three reviews RV11 to RV13 related to the item "vacuum cleaner" posted by the users U11 to U13 who are purchasers of the item "vacuum cleaner" It distributes to the terminal device 10. The number of characters included in the three reviews RV11 to RV13 is different, and RV11 includes 300 characters, RV12 includes 200 characters, and RV13 includes 100 characters. Further, the distribution unit 132 distributes the content C1 including the three reviews RV11 to RV13 related to the product "vacuum cleaner" in which the web beacon WB11 is incorporated to the terminal device 10 of the user U1.

  When the content C1 including the three reviews RV11 to RV13 is displayed on the screen of the terminal device 10, a Java Script (registered trademark) code incorporated in the content C1 operates. The acquisition unit 133 acquires information that the display time of the RV 11 is 3 seconds by the operation of the web beacon WB 11 incorporated in the content C1. Specifically, the acquisition unit 133 displays an area from the position of P1 of the content C1 to the position of P2 on the screen by the scroll operation of the user U1 by the operation of the web beacon WB11 incorporated in the content C1. Since it takes 3 seconds, it is determined that the display time of the RV 11 is 3 seconds. Similarly, the acquisition unit 133 determines that the display time of the RV 12 is one second because the time taken for the area from the position P2 of the content C1 to the position P3 to be displayed on the screen is one second. Do. In addition, the acquisition unit 133 determines that the display time of the RV 13 is 1 second because the time taken for the area from the position P3 of the content C1 to the position P4 to be displayed on the screen is 1 second. .

  The determination unit 134 determines whether the review has been browsed based on the display time corresponding to the number of characters included in the review. For example, the determination unit 134 determines that the review is browsed when the display is displayed for one second or more per 100 characters included in the review. For example, since the review RV 11 includes 300 characters, the determination unit 134 determines that the review RV 11 is viewed by the user U 1 when the review RV 11 is displayed for 3 seconds or more. Then, based on the information that the display time of the RV 11 acquired by the acquisition unit 133 is 3 seconds, the determination unit 134 determines that the review RV 11 is browsed by the user U1. Since the determination unit 134 determines that the review RV11 has been browsed by the user U1 by the determination unit 134, the determination unit 135 determines to give a reward for the review RV11 to the purchaser U11. Similarly, based on the information that the display time of the RV 12 acquired by the acquisition unit 133 is one second, the determination unit 134 determines that the review RV 12 is not browsed by the user U1.

  Since the determination unit 135 determines that the review RV 12 is not browsed by the user U1 by the determination unit 134, the determination unit 135 determines that the reward for the review RV 12 is not given to the purchaser U12. Similarly, based on the information that the display time of the RV 13 acquired by the acquisition unit 133 is one second, the determination unit 134 determines that the review RV 13 is browsed by the user U1. Since the determination unit 134 determines that the review RV 13 has been browsed by the user U 1 by the determination unit 134, the determination unit 135 determines to reward the purchaser U 13 with the review RV 13.

  The determination unit 134 may determine whether each review has been read based on the display time according to the number of characters included in the view. Then, when the determination unit 134 determines that the review has been read, the determination unit 135 may give the poster of the review a reward for the review.

  In addition, the determination unit 134 may determine that only the review displayed in the central portion of the display area of each view is viewed. Then, when the determination unit 134 determines that the review has been browsed, the determination unit 135 may give the poster of the review a reward for the review.

[4-2. Reward the contributors of video reviews posted to SNS]
Although FIG. 1 shows an example in which the information processing apparatus 100 gives a reward to the purchaser of the product to which the character information which is the review regarding the product has been posted, the information processing apparatus 100 gives a reward A reward may be given to the user of the product to which the video information has been posted. This point will be described in detail with reference to FIG.

  FIG. 11 is a diagram illustrating an example of information processing according to a modification. In the example illustrated in FIG. 11, the information processing apparatus 100 is a server apparatus that provides SNS (Social Networking Service) in addition to the shopping service. The distribution unit 132 is a video review regarding the three products A to C posted by the user U 21 who is a user of the three products A to C, which are vacuum cleaners, and includes a video review posted on the SNS. The content C2 is distributed to the terminal device 20 of the user U2.

  The distribution unit 132 distributes, to the terminal device 20 of the user U2, a content C2 in which the web beacon WB21 is incorporated in the content C2 including a moving image review related to three products A to C. In addition, it is assumed that the content of the video review is that the user U2 has posted a feeling of use of each product as a video. Further, the moving image review is a result of the user U2 posting a feeling of use of each product as a moving image for one minute each in the order of the product A, the product B, and the product C, and it is assumed that the length is three minutes in total.

  When the content C2 including a video review is displayed on the screen of the terminal device 20, a Java Script (registered trademark) code incorporated in the content C2 operates. The user U2 reproduces and browses the video review posted to the SNS for 2 minutes (step S21). The acquisition unit 133 acquires information that the reproduction time of the moving image review is two minutes by the operation of the web beacon WB21 incorporated in the content C2.

  After viewing the video review, the user U2 purchases the product B with the shopping service. When the user U2 presses the payment button for the product B, the terminal device 20 transmits a payment request for the product B to the information processing apparatus 100 (step S22). The acquiring unit 133 acquires, from the terminal device 20, purchase information that the user U2 has purchased the product B by the operation of the web beacon incorporated in the content for providing the settlement service.

  Subsequently, the determination unit 134 specifies post information browsed by the user U2. Specifically, the determination unit 134 refers to the browsing information storage unit 122, and includes a video review regarding three products A to C posted by U21 who is a user of three products A to C. The information that the user U2 browsed C2 is acquired.

  Subsequently, the determination unit 135 determines whether to reward the user of the usage target, which is a product or a service, the post information, based on the playback time of the moving image information, which is a review. Specifically, the determination unit 134 includes the user U2 in the video review based on the information that the user U2 has reproduced the video review for the three products A to C for 2 minutes and then purchased the product B after browsing. It is determined that the product B is purchased after the moving image portion related to the product A and the product B is browsed among the three products. That is, the determination unit 134 determines that the user U2 has taken action to lead to a profit for the seller of the product B based on the moving image portion related to the product B of the moving image review included in the content C2.

  Since the determination unit 135 determines that the user U2 who is a viewer has purchased the product B based on the video review included in the content C2 by the determination unit 134, the user U21 who is the user of the product B pays a reward for the video review Decide to grant. For example, when the price of the product B is 30,000 yen, the determination unit 135 determines to give a point for 3,000 yen, which is 10% of the price, as a reward. The granting unit 136 grants the 3,000 points determined by the deciding unit 135 to U21, who is the user of the product B, as a reward for the video review.

[4-3. Give rewards when the user who has read the review visits the store]
Although FIG. 1 shows an example in which the information processing apparatus 100 rewards the poster of the review when the user who browsed the review about the product purchases the product, the user who browsed the review about the service provides a service A reward may be given to the poster of the review when visiting the service site of. This point will be described in detail with reference to FIG.

  FIG. 12 is a diagram illustrating an example of information processing according to a modification. In the example illustrated in FIG. 12, the information processing apparatus 100 is a server apparatus that provides an information service related to leisure. Also, the information processing apparatus 100 is a server apparatus that provides a position information service. In FIG. 12, in response to the distribution request from the terminal device 30, the receiving unit 131 distributes a list of leisure images, which is an example of content displayed on the terminal device 30. When the user U3 selects a leisure image corresponding to bouldering from the list of leisure images, the terminal device 30 transmits, to the information processing apparatus 100, a distribution request for content corresponding to the bouldering of the selected leisure image ((1) Step S31).

  When the reception unit 131 receives a distribution request from the terminal device 30, the distribution unit 132, as content corresponding to the bouldering of the selected leisure image, is U31 who is a user of “B gym Shinjuku store” which is a boulder's store. The content C3 including the two reviews RV31 to RV32 regarding bouldering posted by U 32 to U 32 is distributed to the terminal device 30 by incorporating the web beacon WB31 (step S32).

  When the terminal device 30 receives the content C3, the terminal device 30 displays the content C3 in which the web beacon WB31 is incorporated on the screen. Subsequently, when the content C3 into which the web beacon WB31 is incorporated is displayed on the screen of the terminal device 30, the Java Script (registered trademark) code incorporated into the content C3 operates to terminal the access data of the user U3. The information is transmitted from the device 30 to the information processing device 100. The acquiring unit 133 is the browsing information that the user U3 accesses the content C3 including two reviews RV31 to RV32 related to bouldering posted by U31 to U32 who are users of the “B gym Shinjuku store” which is a bouldering store. It is acquired from the terminal device 30.

  Thereafter, with the terminal device 30 in which the position information application is installed, the user U3 visits the "B gym Shinjuku store" which is a bouldering store (step S33).

  When the user U3 visits the “B gym Shinjuku store” which is a bouldering store, the acquiring unit 133 uses the technology such as GPS (Global Positioning System) to hold the terminal device 30 in which the position information application is installed. The position information of U3 is acquired (step S34).

  Subsequently, the determination unit 134 specifies post information browsed by the user U3 (step S35). Specifically, the acquiring unit 133 refers to the browsing information storage unit 122, and two reviews RV31 to RV31 regarding bouldering posted by users U31 to U32 who are users of "B gym Shinjuku store" which is a bouldering store. The information that the user U3 browsed the content C3 including the RV 32 is acquired.

  Subsequently, based on the browsing information and the position information of the user U3 acquired by the acquiring unit 133, the determining unit 134 browses the two reviews RV31 to RV32 after the user U3 browses “B gym Shinjuku store, which is a bouldering store. It is determined that you have come to Based on the information that the user U3 has visited the “B gym Shinjuku store” which is a boulder's store after the user U3 browses two reviews RV31 to RV32, the determination unit 134 “based on the two reviews RV31 to RV32 It is determined that the store has visited B Gym Shinjuku Store.

  Since the determination unit 135 determines that the determination unit 134 has made the user U3 visit the “B gym Shinjuku store” based on the two reviews RV31 to RV32, the user of the “B gym Shinjuku store” which is a bouldering store U31 to U32 are determined to be rewarded for the reviews RV31 to RV32. The determination unit 135 determines to give 1000 points as a reward for the review. Granting unit 136 equally divides 1000 points by the number of two reviews RV31 to RV32 browsed by user U3, and grants 500 points to posters U31 to U32 of each review (step S36).

  In addition, based on the post information posted to the SNS related to restaurants and gourmet information by the user who used the store, the “visitor actually visits the store in“ action leading to profit for the provider to be used ”. Action is included. For example, the action of the viewer actually using the ride share is included based on the posted information posted by the user using the ride share, which is a service for matching the demand for passenger car passenger ride. For example, the action of the viewer actually purchasing the product is included based on the moving image information posted on the SNS by the user of the product.

  For example, it includes an action in which a viewer actually reserves a hangrider experience tour based on post information posted by a user who has booked a hangrider experience tour by a leisure reservation service and experienced the hangrider. For example, based on post information posted by a user using a hairdresser, beauty salon, relaxation, apparel, convenience store, or supermarket, the action of a viewer actually visiting a store such as a beauty salon or beauty salon is included. For example, based on the posted information posted by the user who used the used car dealer, the behavior that the viewer actually visits the used car dealer's store at the time of car inspection is included.

[4-4. When Content Including Post Information is Email Content]
Although FIG. 1 shows an example in which the information processing apparatus 100 distributes web content as content including post information, electronic mail content may be distributed as content including post information. This point will be described in detail with reference to FIG.

  FIG. 13 is a diagram illustrating an example of information processing according to a modification. In the example illustrated in FIG. 13, the information processing apparatus 100 is a server apparatus that distributes electronic mail content. In FIG. 13, the terminal device 40 of the user U4 transmits a mail delivery request to the information processing apparatus 100 (step S41).

  Receiving the mail distribution request, the reception unit 131 sends the electronic mail content MS1 including the three reviews RV41 to RV43 related to the product A posted by the purchaser U41 to U43 of the product A to the terminal device 40 of the user U4. It distributes (step S42). In addition, the distribution unit 132 distributes the electronic mail content MS1 including the three reviews RV41 to RV43 related to the product A in which the web beacon WB41 is incorporated to the terminal device 40 of the user U4.

  When the terminal device 40 receives the e-mail content MS1, the terminal device 40 displays an e-mail delivery notification on the screen. The e-mail is opened by the user U4 who has seen the distribution notification displayed on the screen of the terminal device 40 (step S43).

  When the user U4 opens the electronic mail, the terminal device 40 displays the electronic mail content MS1 in which the web beacon WB41 is incorporated on the screen. Subsequently, when the e-mail content MS1 in which the web beacon WB41 is incorporated is displayed on the screen of the terminal device 40, the Java Script (registered trademark) code incorporated in the e-mail content MS1 is activated and the user U4 is The access data is transmitted from the terminal device 40 to the information processing device 100. The acquiring unit 133 acquires, from the terminal device 40, the opening information that the user U4 opens the electronic mail content MS1 including the three reviews RV41 to RV43 regarding the item A posted by the purchaser U41 to U43 of the item A. . The granting unit 136 grants 1 point as a reward for opening the email to the user U4 who opened the email content MS1 (step S44).

  After opening the mail, the user U4 purchases the product A by the shopping service. When the user U4 presses the settlement button for the product A, the terminal device 40 transmits a settlement request for the product A to the information processing apparatus 100 (step S45). The acquisition unit 133 acquires, from the terminal device 40, purchase information indicating that the user U4 has purchased the product A by the operation of the web beacon incorporated in the content for providing the settlement service. The information processing apparatus 100 performs purchase processing of the product A (step S46).

  Subsequently, the determination unit 134 specifies post information browsed by the user U4 (step S47). Specifically, the determination unit 134 refers to the browsing information storage unit 122 and determines that the electronic mail content MS1 includes three reviews RV41 to RV43 related to the product A posted by the purchaser of the product A U41 to U43. The information that the user U4 browsed is acquired.

  Subsequently, based on the information that the user U4 has purchased the product A after browsing the three reviews RV41 to RV43 regarding the product A, the determination unit 134 determines the product A of the product A based on the three reviews RV41 to RV43. It determines that it has taken action that would benefit the seller.

  The determination unit 135 is a purchaser of the product A because it is determined by the determination unit 134 that the user U4 who is a viewer has taken action based on the three reviews RV41 to RV43 to the seller of the product A. It is determined to distribute rewards to U41 to U43 according to the number of post information (step S48).

[4-5. Rewarding contributors whose usage matches the subclasses]
Although FIG. 1 shows an example in which the information processing apparatus 100 rewards the poster of the review when the viewer of the review purchases the same product as the product relating to the review, the viewer of the review targets for use regarding the review And the contributors of the review may be rewarded if they take action that leads to a benefit for the provider whose usage is different from the subclass. That is, the determination unit 135 posts to the user when it is determined by the determination unit 134 that the viewer has taken action based on the posted information to the benefit of the provider of another usage target similar to the usage target. Decide to reward the information.

  Specifically, the determination unit 135 determines that the information to be used belongs to the predetermined hierarchy among the pieces of information having a plurality of hierarchical structures indicating the use target based on the post information by the determination unit 134 by the viewer. If it is determined that the information belonging to the layer lower than the predetermined hierarchy has caused an action leading to a benefit for another provider that is the usage target, the usage target user who is the product or service Decide to give a reward for the posted information.

  For example, the determination unit 134 browses a review (for example, post information “White is not good”) regarding a white product whose viewer is a product having different subclasses (color difference, size difference, etc.) of the product. If the product sub-class purchases a red product that is a different product, it is determined that the red product provider has taken action that leads to a profit. Since the determination unit 135 determines that the viewer has purchased a red product of a different color based on the post information that “the white was not good” by the determination unit 134, “the white is not good.” It is decided to give a reward for the posting information to the poster who posted the posting information.

[4-6. Give reward according to the number of characters included in the post information]
Although FIG. 1 shows an example in which the information processing apparatus 100 equally divides and distributes the reward according to the number of the posted information browsed, the reward is distributed according to the number of characters included in the post information. It is also good.

  Specifically, based on the number of characters included in the character information which is post information, the determination unit 135 determines whether or not to reward the user of the use object which is a product or service for the post information. For example, the determination unit 135 determines that the post information is to be provided for the benefit of the viewer as the number of characters included in the character information which is the post information is large. Then, the determination unit 135 calculates an index value corresponding to the post information by using a model learned so that the index value is larger as the post information includes the larger number of characters included in the character information as the post information.

  For example, the determination unit 135 refers to the item of “post information” in the post information storage unit 121. In the example shown in FIG. 3, of the five post information items for the item corresponding to the item ID "12345", the post information in the fourth record is a word of "Good", and the number of characters is smaller than the other post information. Few. Therefore, the determination unit 135 calculates an index value corresponding to the post information in which the post information in the fourth record is “good” as a word smaller than index values corresponding to the other post information. Then, the determination unit 135 distributes the reward to be given to the contributor of each piece of post information according to the size of the index value corresponding to the post information.

  The distribution unit 132 may distribute the content including the post information in which the arrangement order of the post information is determined according to the size of the index value corresponding to the post information. In the example illustrated in FIG. 3, the distribution unit 132 determines the arrangement order of the five pieces of post information so that the arrangement order of the pieces of post information in which the fourth record post information is one word “good” is fourth. Distribute the content including the post information. Alternatively, the distribution unit 132 may not include in the content to be distributed post information for which the number of characters included in the character information is less than a predetermined threshold.

[4-7. Reward is awarded according to the ratio of positive expression and negative expression included in the post information]
Although FIG. 1 shows an example in which the information processing apparatus 100 equally divides and distributes a reward according to the number of post information browsed, it is an example of a phrase indicating positive expression included in character information which is post information The reward may be distributed based on the number and the number of words indicating negative expressions.

  Specifically, it is assumed that the determination unit 135 is post information to be provided to the benefit of the viewer as the ratio of the number of words indicating the positive expression and the number of words indicating the negative expression included in the character information which is post information is better. judge. Then, the determination unit 135 learns the model so that the index value increases as the ratio of the number of words indicating the positive expression and the number of words indicating the negative expression included in the character information that is the post information increases. Calculate index value using.

  For example, the determination unit 135 refers to the item of “post information” in the post information storage unit 121. In the example shown in FIG. 3, the post information of the first record is a phrase indicating a positive expression, "suction force lasts", "quiet.", "Can be used even at night", "light.", "Easy." "Can be cleaned." On the other hand, the post information of the first record includes one expression of “Somewhat expensive” as a phrase indicating a negative expression. Therefore, in the post information of the first record, the ratio of the phrase indicating the positive expression to the phrase indicating the negative expression is 5: 1.

  On the other hand, the post information of the second record includes four expressions of "the suction power does not fall.", "Very light.", "Convenient." And "cleansing is easy" as a phrase indicating a positive expression. On the other hand, the post information of the second record includes two expressions such as "too much uselessly" and "not recommended" as a phrase indicating a negative expression. Therefore, in the post information of the second record, the ratio of the phrase indicating the positive expression to the phrase indicating the negative expression is 2: 1.

  Therefore, the determination unit 135 calculates the index value corresponding to the post information of the second record larger than the index value corresponding to the post information of the first record. Then, the determination unit 135 distributes the reward to be given to the contributor of each piece of post information according to the size of the index value corresponding to the post information.

  The distribution unit 132 may distribute the content including the post information in which the arrangement order of the post information is determined according to the size of the index value corresponding to the post information.

[4-8. Give a reward based on the viewer's evaluation of the posted information]
Although FIG. 1 shows an example in which the information processing apparatus 100 equally divides and distributes the reward according to the number of the posted information browsed, the reward is distributed and allocated based on the evaluation of the viewer for the post information. May be

  Specifically, the determination unit 135 determines that post information that is highly evaluated by the browser is post information to be provided to the benefit of the browser. Then, the determination unit 135 calculates an index value using a model learned so that the index value becomes larger as the post information is highly evaluated by the viewer. For example, the determination unit 135 refers to the item “the number of“ references ”” in the post information storage unit 121.

  In the example shown in FIG. 3, among the five pieces of post information regarding the product corresponding to the product ID “12345”, the post information with the number of “referenced” in the first record of 500 is the highest by the viewer, In the fourth record, the number of “information that was helpful” is 0, and the information submitted is the lowest by the viewer. Therefore, the determination unit 135 corresponds to the index value corresponding to the post information of which the number of “references” of the fourth record is 0 corresponds to the post information of which the number of “references” of the first record is 500. Calculated smaller than the index value. Then, the determination unit 135 distributes the reward to be given to the contributor of each piece of post information according to the size of the index value corresponding to the post information.

  The distribution unit 132 may distribute the content including the post information in which the arrangement order of the post information is determined according to the size of the index value corresponding to the post information. In the example illustrated in FIG. 3, the distribution unit 132 determines the arrangement order of the five pieces of post information so that the arrangement order of the pieces of post information whose number of “referenced” is 0 in the fourth record is fourth. Alternatively, the distribution unit 132 may not include, in the content to be distributed, the post information in which the number of “referenced” falls below a predetermined threshold.

[4-9. Distribute content whose review order has been determined based on whether or not it is in the interest of the viewer]
The distribution unit 132 is an index value calculated on the basis of whether or not to use for the benefit of the viewer, and the post information in which the arrangement order of the post information is determined based on the index value corresponding to each post information The content may be distributed. The distribution unit 132 may not include the post information whose index value is less than a predetermined threshold in the content to be distributed.

  Specifically, the distribution unit 132 determines that the post information is the post information to be used for the benefit of the viewer as the post information is newer. Then, the distribution unit 132 calculates an index value using a model learned so that the index value is larger as the post information is newer. For example, the distribution unit 132 refers to the item “post date” in the post information storage unit 121. In the example shown in FIG. 3, among the five pieces of post information regarding the product corresponding to the product ID “12345”, the post information with the post date “November 20, 2017” is the newest, and the post date is “November 2014”. The information posted on the 20th is the oldest. Therefore, the distribution unit 132 makes the index value corresponding to the posting information whose posting date is "November 20, 2014" smaller than the index value corresponding to the posting information whose posting date is "November 20, 2017" calculate.

  In the example illustrated in FIG. 3, the distribution unit 132 determines the arrangement order of the five pieces of post information so that the arrangement order of the post information whose posting date is “November 20, 2014” is the lowest. Alternatively, the distribution unit 132 may not include, in the content to be distributed, post information whose post date is earlier than a predetermined date. Alternatively, the distribution unit 132 may not include, in the content to be distributed, post information whose post date is earlier than a predetermined period of time with respect to the latest post date.

[4-10. Get access information with wearable camera]
Although FIG. 1 shows an example in which the information processing apparatus 100 acquires access information of a user by a web beacon embedded in content, access information may be acquired by a wearable camera.

[5. effect〕
As described above, the information processing apparatus 100 according to the embodiment includes the acquisition unit 133 and the determination unit 135. The acquisition unit 133 acquires post information regarding the usage target posted by the user of the usage target, which is a product or service. The determination unit 135 determines, based on the post information acquired by the acquisition unit 133, whether or not to reward the user for the post information.

  Thereby, the information processing apparatus 100 enables the poster of the review to receive the affiliate reward without being aware of it. That is, the information processing apparatus 100 can provide a mechanism in which anyone can be an affiliate if it is a reviewer. Therefore, the information processing apparatus 100 can increase the added value of the affiliate service.

  In addition, the determination unit 135 determines whether to reward the user of the usage target, which is a product or a service, the reward for the post information, based on the evaluation of the post information by the reader of the post information.

  As a result, the information processing apparatus 100 can give a reward for the posted information to the poster who has posted useful information for the user who is the viewer. Therefore, the information processing apparatus 100 can enhance the posting desire of the poster to post the better posting information.

  In addition, the determination unit 135 determines whether to reward the user of the usage target, which is a product or a service, for the posting information, based on the number of characters included in the character information, which is the posting information.

  Thereby, the information processing apparatus 100 is not the post information including only one word, for example, "Good.", But the reward for the post information for the post information in which the evaluation and the impression for the use object which is a product or service are described in detail. Can be granted. That is, the information processing apparatus 100 can give a reward for the posted information to the contributor who has posted useful information for the user who is the viewer. Therefore, the information processing apparatus 100 can enhance the posting desire of the poster to post the better posting information.

  In addition, the determination unit 135 sends the post information to the user who is the use object that is the product or the service, based on the number of words indicating the positive expression and the number of words indicating the negative expression included in the character information that is the post information. Decide whether to give a reward or not.

  As a result, the information processing apparatus 100 described evaluations and impressions from both positive and negative aspects with respect to a use target that is a product or service, not post information that includes only one of a positive expression and a negative expression, for example. A reward for the post information can be given to the post information. That is, the information processing apparatus 100 can give a reward for the posted information to the contributor who has posted useful information for the user who is the viewer. Therefore, the information processing apparatus 100 can enhance the posting desire of the poster to post the better posting information.

  In addition, the acquisition unit 133 is information on a viewer who is a user who is a user who has been distributed content including post information on a use subject posted by a user on the use subject that is a product or service, and obtains information on the use subject Do. The determination unit 135 determines, based on the information on the usage target acquired by the acquisition unit 133, whether to reward the user for the post information.

  Thereby, the information processing apparatus 100 enables the poster of the review to receive the affiliate reward without being aware of it, when the viewer takes some action regarding the usage target. Therefore, the information processing apparatus 100 can increase the added value of the affiliate service.

  The information processing apparatus 100 according to the embodiment determines, based on the information on the use target acquired by the acquisition unit 133, whether or not the browser has taken action leading to a benefit for the provider to be used based on the post information. The determination unit 134 is further provided. Then, if the determination unit 135 determines that the viewer performs an action leading to a benefit for the provider to be used based on the post information by the determination unit 134, the determination unit 135 posts it to the user for the product or service. Decide to reward the information. Further, when the determining unit 135 determines that the browser has purchased the product based on the posted information by the determining unit 134, the case that the determining unit 134 determines that the browser has used the service based on the posted information Alternatively, if it is determined by the determination unit 134 that the viewer has visited the service providing location based on the post information, it is determined to reward the user of the use object that is the product or service with the post information. .

  Thereby, the information processing apparatus 100 can receive the affiliate reward without being aware of the contributor of the posted information, when the reader takes action based on the posted information and leads to a benefit for the provider to be used. Make it Therefore, the information processing apparatus 100 can increase the added value of the affiliate service.

  In addition, the determination unit 135 posts to the user when it is determined by the determination unit 134 that the viewer has taken action based on the posted information to benefit the other provider similar to the usage target. Decide to reward the information. Specifically, the determination unit 135 determines that the information to be used belongs to the predetermined hierarchy among the pieces of information having a plurality of hierarchical structures indicating the use target based on the post information by the determination unit 134 by the viewer. If it is determined that the information belonging to the layer lower than the predetermined hierarchy has caused an action leading to a benefit for another provider that is the usage target, the usage target user who is the product or service Decide to give a reward for the posted information.

  As a result, the information processing apparatus 100 can, for example, for a poster who has posted useful information for the user who is a viewer even if the post information "white was not good" is negative. It is possible to reward the post information. Therefore, the information processing apparatus 100 can enhance the posting desire of the poster to post the better posting information.

  In addition, the determination unit 135 gives a reward for posting information to a user who is an object of use, which is a product or a service, based on the number of posting information displayed on the terminal screen of the browser among posting information included in the content. Decide to do.

  As a result, the information processing apparatus 100 can save time and effort for calculating an affiliate's outcome fee each time an affiliate's outcome occurs. Further, the information processing apparatus 100 can fairly award the affiliate's result reward to the contributor of the post information. Therefore, the information processing apparatus 100 can increase the added value of the affiliate service.

  In addition, the determination unit 135, based on the display time of the posted information displayed on the terminal screen of the viewer among the posted information included in the content, provides a reward for the posted information to the user who is the product or service. Decide whether to grant or not.

  As a result, the information processing apparatus 100 can assign the result reward of the affiliate to the poster of the posted information actually browsed by the browser. Therefore, the information processing apparatus 100 can increase the added value of the affiliate service.

  In addition, the determination unit 135 determines, based on the reproduction time of the moving image information that is the post information, whether or not to reward the user of the usage target that is a product or a service for the post information.

  As a result, the information processing apparatus 100 can give a reward for the posted information to the poster of the posted information that is the moving image information as well as the text information. Therefore, the information processing apparatus 100 can increase the added value of the affiliate service.

  In addition, the acquisition unit 133 is an index value calculated on the basis of whether or not it is to be provided to the benefit of the viewer, and includes post information whose arrangement order is determined based on the index value corresponding to each post information. Information regarding a viewer who has delivered content, which is information regarding usage of a use object that is a product or service is acquired.

  As a result, the information processing apparatus 100 can give a reward for the posted information to the poster who has posted useful information for the user who is the viewer. Therefore, the information processing apparatus 100 can enhance the posting desire of the poster to post the better posting information.

  In addition, the acquisition unit 133 acquires information on a viewer who has delivered content that is web content, application content, or e-mail content.

  Thereby, the information processing apparatus 100 can increase the added value of the affiliate service.

[6. Hardware configuration]
The information processing apparatus 100 according to the embodiment described above is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 14 is a hardware configuration diagram showing an example of a computer that implements the functions of the information processing apparatus 100. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 to control each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. The communication interface 1500 receives data from another device via a predetermined communication network, sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to the other device via the predetermined communication network.

  The CPU 1100 controls an output device such as a display or a printer and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from an input device via the input / output interface 1600. The CPU 1100 also outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the CPU 1100 with the program via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700 and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a digital versatile disc (DVD) or a phase change rewritable disc (PD), a magneto-optical recording medium such as a magneto-optical disk (MO), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the information processing apparatus 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 130 by executing a program or data loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from another device via a predetermined communication network.

  Although some of the embodiments of the present application have been described above in detail based on the drawings, these are only examples, and various modifications can be made based on the knowledge of those skilled in the art, including the aspects described in the section of the description of the invention. It is possible to implement the invention in other improved forms.

[7. Other]
Further, among the processes described in the embodiment and the modification, all or part of the process described as being automatically performed can be manually performed, or it is described as manually performed. All or part of the treatment may be performed automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above-mentioned documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

  Further, each component of each device illustrated is functionally conceptual, and does not necessarily have to be physically configured as illustrated. That is, the specific form of the distribution and integration of each device is not limited to that shown in the drawings, and all or a part thereof may be functionally or physically dispersed in any unit depending on various loads, usage conditions, etc. It can be integrated and configured.

  Moreover, it is possible to combine suitably the embodiment and modification which were mentioned above in the range which does not contradict process content.

  In addition, the "section (module, unit)" described above can be read as "means" or "circuit". For example, the determination unit can be read as a determination means or a determination circuit.

DESCRIPTION OF SYMBOLS 1 information processing system 10 terminal device 100 information processing apparatus 121 contribution information storage part 122 browse information storage part 123 purchase history storage part 124 point information storage part 131 reception part 132 distribution part 133 acquisition part 134 determination part 135 determination part 136 addition part

Claims (16)

An acquisition unit configured to acquire post information on the usage target posted by a user of the usage target, which is a product or service;
A determination unit that determines whether to reward the user for the post information based on the post information acquired by the acquisition unit;
An information processing apparatus comprising: The determination unit is
The information processing apparatus according to claim 1, wherein whether to reward the user for the post information is determined based on an evaluation of the post information by the reader of the post information. The determination unit is
The information processing apparatus according to claim 1 or 2, wherein whether to reward the user for the post information is determined based on the number of characters included in the character information which is the post information. The determination unit is
It is determined whether or not to reward the user for the post information based on the number of words indicating the positive expression and the number of words indicating the negative expression included in the character information which is the post information. The information processing apparatus according to any one of claims 1 to 3, which is characterized by the following. The acquisition unit
Information related to the usage target, which is information related to a viewer who is a user who has been distributed content including the post information,
The determination unit is
It is determined based on the information on the use target acquired by the acquisition unit whether or not to reward the user for the post information. Information processor as described. The information processing apparatus further includes a determination unit that determines whether or not the browser has taken action based on the post information based on the post information acquired by the acquisition unit. ,
The determination unit is
When it is determined by the determination unit that the browser has taken action based on the post information for the provider to be used based on the post information, it is determined that the user is given a reward for the post information The information processing apparatus according to claim 5, characterized in that: The determination unit is
When it is determined by the determination unit that the browser has purchased the product based on the post information, when the determination unit determines that the browser has used the service based on the post information Alternatively, when it is determined by the determination unit that the viewer has visited the service providing place based on the post information, it is determined that the user is given a reward for the post information. The information processing apparatus according to claim 6. The determination unit is
When it is determined by the determination unit that the browser has taken action based on the post information to lead to a benefit for a provider of another use target similar to the use target, the user is notified of the post information The information processing apparatus according to claim 6, wherein it is determined to give a reward. The determination unit is
Among the information having a plurality of hierarchical structures indicating the usage object based on the post information by the determination unit, the information belonging to the usage object and the predetermined hierarchy is the same among the information having a plurality of hierarchical structures indicating the usage object, and the predetermined hierarchy Remuneration for the posted information to the user when it is determined that the information belonging to the lower hierarchy than the other usage target which is different usage target is determined to cause an action leading to a benefit for the other usage target provider The information processing apparatus according to claim 8, further comprising: The determination unit is
It is characterized in that, based on the number of pieces of post information displayed on the terminal screen of the browser among the post information included in the content, it is decided to give the user a reward for the post information. The information processing apparatus according to any one of claims 5 to 9. The determination unit is
It is determined whether to reward the user for the posted information based on the display time of the posted information displayed on the terminal screen of the viewer among the posted information included in the content. The information processing apparatus according to any one of claims 5 to 10, characterized in that The determination unit is
It is determined whether or not to reward the user for the post information based on the reproduction time of the moving image information which is the post information included in the content. The information processing apparatus described in one. The acquisition unit
It is an index value calculated on the basis of whether or not to use for the benefit of the viewer, and the content including the post information whose arrangement order is determined based on the index value corresponding to each of the post information is distributed The information processing apparatus according to any one of claims 5 to 12, wherein the information related to the viewer is information related to the use of the usage target. The acquisition unit
The information processing apparatus according to any one of claims 5 to 13, wherein information on the viewer who has delivered the content, which is web content, application content, or e-mail content, is acquired. An information processing method executed by a computer,
An acquiring step of acquiring post information on the usage target posted by a user of the usage target, which is a product or service;
A determination step of determining whether to reward the user for the post information based on the post information acquired by the acquisition step;
An information processing method comprising: An acquisition procedure for acquiring post information on the use subject posted by a user of the use subject that is a product or service;
A determination step of determining whether or not to reward the user for the post information based on the post information acquired by the acquisition step;
An information processing program characterized by causing a computer to execute.

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