KR102273932B1 - Blockchain-based review embedded platform server and its operation method - Google Patents

Abstract

The present invention relates to a blockchain-based review embedded platform server and an operating method thereof, capable of improving sales. According to the present invention, the blockchain-based review embedded platform server includes: an advertiser collection unit; a review editor management unit; a user management unit; a review management unit; a comment management unit; a reward unit; a blockchain unit; and an API unit.

Description

Blockchain-based review embedded platform server and its operation method

This invention relates to a block chain-based review embedded platform server and its operation method, and to be more specific, the review editor can review the product before product delivery (preview), immediately after product delivery (view), and after product use (review). By writing a review divided into three stages to deepen the review, it is possible to increase the purchasing decision of consumers who intend to purchase, and to save the reviews written by the review editor and user comment responses using block chain technology to create fake reviews. At the same time, it allows the review editor to take ownership of the review, creates a review system with functions, routines, and protocols, and provides an embedded review plug-in when partners want to use the review system By doing so, it relates to a blockchain-based review embedded platform server and its operation method that enable partners to embed and use reviews in their services or open commerce.

According to Salesforce's 2016 data, millennials believe that consumer reviews provide the most accurate product information. The proportion of purchase intention consumers who check consumer reviews for a product is high enough to account for more than 80%, and about 7 out of 10 consumers who have an intention to purchase a product say they will not purchase the product if the consumer review is negative For consumers, the importance of consumer reviews of products is increasing.

From the standpoint of online commerce companies, consumer reviews on products increase purchase intention, such as an average of 20% or more increase in sales of products with 'premium reviews' using photos, videos, and stories on SNS (Social Network Services). In the example of a clothing company that not only greatly influences consumers' purchasing decisions, but also makes good use of product reviews by evaluating body size, color, fit, etc. using product reviews that are uploaded 3,000 to 5,000 a day. As can be seen, since consumer reviews are useful in analyzing consumer consumption trends, most online commerce companies are actively managing consumer reviews to increase sales.

However, some online commerce companies go too far in viral marketing and produce fake reviews by directly or indirectly involved in writing consumer reviews. In addition to lowering it, it is considered a social problem as it harms well-intentioned consumers who trust fake reviews.

Also, the review editor withdraws from the site operated by the online commerce company. When an online commerce company closes the operating site, a dispute arises between the review editor and the online commerce company over the ownership of the review.

For reference, the first token is provided as a reward to the customer's account according to the customer's platform activity such as writing a review, writing a comment, giving a star rating, clicking a recommendation, etc., and based on the amount of holding the first token issued according to the activity of the review platform A technology that provides a review platform for product information sharing and product purchase based on block chain that determines the degree of influence within a customer's platform is disclosed in Korean Patent Publication No. 10-2020-0107393 (published on September 16, 2020) of "Blockchain-based product information sharing and review platform providing server, method, and user terminal for product purchase" has been disclosed.

However, in the conventional review platform server including the above publication No. 10-2020-0107393, the review editor writes only one review for the product, so the review depth is not deep, and the review editor There is a problem with the low participation rate of review editors because the claim of ownership is made in a difficult structure.

Laid-Open Patent Publication No. 10-2020-0107393

The purpose of this invention is to solve the conventional problems as described above, and the review editor divides the product into three stages: before product delivery (preview), immediately after product delivery (view), and after product use (review). The purpose of this is to provide a blockchain-based review embedded platform server and its operation method that can increase the purchasing decision of consumers who intend to purchase by writing a review and deepening the review.

Another object of this invention is to suppress the generation of fake reviews by storing reviews written by the review editor and user comment responses using blockchain technology, while at the same time allowing the review editor to take ownership of the reviews. The purpose of this review is to provide an embedded platform server and its operating method.

Another object of the present invention is to create a review system with functions, routines, and protocols, and provide an embedded review plug-in when a partner wants to use the review system, so that a partner can provide a review through their own service or service. It is to provide a blockchain-based review embedded platform server that can be embedded and used in open commerce and its operation method.

As a means for achieving the above object, the configuration of the present invention consists of an advertiser collection unit that is connected to a company terminal and manages information about a review-requested company and product, and a review editor connected to a reviewer terminal and applied for review editor recruitment A review editor management unit that manages information about a product, a user management unit that is connected to a user terminal and manages information about users who respond to comments on reviews, and before product delivery (preview) and immediately after product delivery (view) for one product ), a review management unit that manages reviews divided into three stages after product use (review), a comment management unit that manages the responses to comments written by users for reviews, and reward points for reviews written by review editors and user comments responses A reward unit that determines and rewards, a block chain unit that stores reviews written by review editors and user comment responses using block chain technology, and an API unit that provides embedded review plug-ins to partners It is preferable to include

In the configuration of the present invention, the review management unit displays a text indicating the reward points that the review editor can receive upon completion of writing a review, and writes a review before product delivery (preview), immediately after product delivery (view), and after product use It is desirable to provide a review writing request screen to the reviewer terminal, in which a phrase requesting to write a review is displayed in three stages of (review), and an action button is displayed so that the review editor can write a review step by step.

The configuration of this invention is that the block chain unit forms a block by tying the review history written by the review editor, the comment response history to the review written by the review editor, etc., and connects several blocks like a chain using a hash, and then copies it. It is desirable to distribute and store together with a plurality of review editor terminals.

In the configuration of the present invention, it is preferable that the API unit creates a review system with functions, routines, and protocols, and provides an embedded review plug-in when a partner wants to use the review system.

In the configuration of the present invention, it is preferable that the review editor management unit selectively manage influencers who professionally write reviews or abuse review editors who duplicate reviews with high similarity.

As a means for achieving the above object, the configuration of the method of the present invention includes the steps of determining a reward point for writing a review when there is a review request from a company terminal, recruiting review editors, and recruiting review editors Orders the product to be delivered to the review editor who applied for and paid for the product, and at the same time, reviews the product in three stages: before product delivery (preview), immediately after product delivery (view), and after product use (review) through the reviewer terminal In the step of requesting writing, the step of storing the review details written from the reviewer terminal in a block chain, and the account of the review editor who has completed writing the review three times, reward points are provided primarily for writing the review. a step of judging the user's response to a comment on the review, the step of storing the comment response history written from the user terminal in a block chain, the step of determining reward points according to the user's response to the comment, and a review editor It is desirable to include the step of secondary compensation by providing reward points determined according to the response of comments to the account of.

In this invention, the review editor writes a review divided into three stages: before product delivery (preview), immediately after product delivery (view), and after product use (review) for a product, and deepens the review to increase the level of purchase intention consumers. It has the effect of improving the sales of the company by increasing the purchasing decision.

This invention suppresses the generation of fake reviews by storing the reviews and user comment responses written by the review editor using blockchain technology, and at the same time allows the review editor to take ownership of the review, thereby increasing the participation of the review editor. have a possible effect.

This invention creates a review system with functions, routines, and protocols, and provides an embedded review plug-in when a partner wants to use the review system, so that the partner embeds the review into their service or open commerce. It has the effect of generating additional revenue by making it usable.

1 is a block diagram of a block-chain-based review embedded platform system according to an embodiment of the present invention.
2 is a block diagram of a blockchain-based review embedded platform server according to an embodiment of the present invention.
3 is a flowchart of a method of operating a blockchain-based review embedded platform server according to an embodiment of the present invention.
4 is a block diagram of a screen for recruiting review editors in a method of operating a blockchain-based review embedded platform server according to an embodiment of the present invention.
5 is a block diagram of a screen when applying for a review editor in a method of operating a blockchain-based review embedded platform server according to an embodiment of the present invention.
6 is a block diagram of a screen when requesting review writing in a method of operating a blockchain-based review embedded platform server according to an embodiment of the present invention.
7 is a block diagram of a screen showing tips for writing a review in a method of operating a blockchain-based review embedded platform server according to an embodiment of the present invention.

Hereinafter, a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings in order to describe in detail enough that a person of ordinary skill in the art can easily carry out this invention. Other objects, features, and operational advantages of this invention, including the purpose, operation, and effect, will become more apparent by the description of the preferred embodiment.

For reference, the embodiments disclosed herein are only presented by selecting and presenting the most preferred embodiments to help those skilled in the art from among various possible implementations, and the technical spirit of the present invention is not necessarily limited or limited only by the presented embodiments. No, various changes, additions, and modifications including equivalents or substitutes are possible without departing from the technical spirit of the present invention.

In addition, the terms or expressions used in the specification and claims of the present application are defined on the basis of the principle that the inventor may appropriately define the concept of the term in order to best describe his invention. , should not be construed as being limited only to the conventional or dictionary meaning, but should be interpreted as meaning and concept consistent with the technical idea of this invention. As an example, the singular expression includes a plural expression unless the context clearly indicates otherwise, and the expression regarding the direction is set based on the position expressed on the drawing for convenience of description, and is "connected" or "connected" The expression "to be" includes not only a direct connection or connection, but also a connection or connection via another element in the middle. In addition, the expression "~ part" includes a unit realized using hardware, a unit realized using software, a unit realized using both hardware or software, etc., and one unit is one or more pieces of hardware or software. may be realized using , or two or more units may be realized using one piece of hardware or software.

1 is a block diagram of a block-chain-based review embedded platform system according to an embodiment of the present invention.

As shown in FIG. 1, the configuration of the block chain-based review embedded platform system according to an embodiment of the present invention includes a company terminal 1 installed in an online commerce company, and a review editor to write a review. A platform connected to a reviewer terminal 2 for, a plurality of user terminals 3 for writing comments on reviews, and the company terminal 1, the reviewer terminal 2, and the user terminal 3 through a network It comprises a server 4 and a marketplace 5 accessible to the company terminal 1 and the reviewer terminal 2 .

The company terminal (1), the reviewer terminal (2), and the user terminal (3) are computers, smart phones, PMP (Portable Multimedia Player), PDA (Personal Digital Assistants), and other electronic devices that can be connected to the network wirelessly or wired. made up of devices

The network connecting the platform server 4, the company terminal 1, the reviewer terminal 2, and the user terminal 3 is based on the Internet, and in addition to the WAN (Wide Area Network), LAN (Local Area Network) , Wi-Fi, Bluetooth, 3G, 4G, 5G, Long Term Evolution (LTE), and the like.

2 is a block diagram of a blockchain-based review embedded platform server according to an embodiment of the present invention.

As shown in FIG. 2, the block chain-based review embedded platform server 4 according to an embodiment of the present invention is connected to the company terminal 1 and manages information about the review-requested company and product. The collection unit 41, the review editor management unit 42 that is connected to the reviewer terminal 2 and manages information on the review editor who applied for the review editor recruitment, and the user terminal 4 are connected to respond to comments on the review A user management unit 43 that manages information about visible users, and reviews for one product divided into three stages: before product delivery (preview), immediately after product delivery (view), and after product use (review) A review management unit 44, a comment management unit 45 for managing responses to comments written by users with respect to reviews, and a compensation unit 46 for determining and rewarding reward points according to reviews written by the review editor and user comments responses, and , a block chain unit 47 that stores reviews written by the review editor and user comment responses using block chain technology, and an API unit 48 that provides an embedded review plug-in to partners. is done

The advertiser collection unit 41 assigns a specific ID code to the online commerce company for which a review request is requested from the company terminal 1, and then a name, representative name, address, phone number, email address, URL (Uniform Resource Locator) address Company information such as, etc., the name of the product 6 requested for review, product information such as product image, price, size, material, product characteristics, etc., and the review request date are collected and managed.

The review editor management unit 42 assigns a specific ID code to a review editor who applied for review editor recruitment, and then manages information on name, gender, age, address, phone number, email address, review application reason, review participation history, etc. and biometric information such as fingerprint information and iris information of the review editor may be further included. The review editor management unit 42 selects and separately manages an influencer who professionally writes a review or an abusing review editor who duplicates a review with high similarity.

The user management unit 43 manages information on users who respond to comments, such as commenting on a review written by a review editor, making a recommendation, giving a star rating, or clicking a like button.

The review management unit 44 manages reviews written by a review editor. A review written by a review editor assigned a specific ID code is managed in three stages: before product delivery (preview), immediately after product delivery (view), and after product use (review) for one product. The review manager 44 analyzes the similarity of the reviews using the N-gram, and then selects a review with a high similarity.

The comment management unit 45 manages comment responses such as comments, recommendations, star ratings, and likes written by users with respect to a review written by a review editor in conjunction with the review.

The reward unit 46 determines a reward for a review written by a review editor and a reward point according to a reply response to a review written by the review editor. Influencers who write reviews professionally, or abusing review editors who write reviews with high similarity in duplicate, are given a relatively lower weight than general review editors to determine reward points so that reviews are not polluted and pure. to allow this to be maintained.

The block chain unit 47 forms a block by tying up the review history written by the review editor, the comment response history to the review written by the review editor, and the like, and connects several blocks like a chain using a hash, and then copies them to create a plurality of blocks. Distributed storage with the review editor terminal. As such, it is possible to suppress the creation of fake reviews because the review editor identity data, review history, and comment history recorded using the blockchain cannot be forged or altered, and the review editor can claim ownership of the review. .

The API unit 48 creates a review system with functions, routines, and protocols, and provides an embedded review plug-in when a partner wants to use the review system, and at the same time provides a review analysis dashboard and a response for each review. It also provides analysis data and charges according to the subscription model according to the amount of review writing, viewing, and streaming usage.

3 is a flowchart of a method of operating a blockchain-based review embedded platform server according to an embodiment of the present invention.

As shown in FIG. 3, the configuration of the operating method of the block chain-based review embedded server according to an embodiment of the present invention includes the steps of determining whether there is a review request for a product from a company terminal (S10), and the company When there is a review request from the terminal, the step of determining a reward point for writing a review (S20), the step of recruiting review editors (S30), and the review editor who applied for the review editor recruitment and paid for the product purchase At the same time as ordering the product to be delivered to the reviewer terminal, requesting to write a review in three steps: before delivery (preview), immediately after delivery (view), and after using the product (review) (S40), and the reviewer terminal Step (S50) of storing the review details written from the block chain, and the step of first rewarding by providing reward points for review writing to the account of the review editor whose review has been written in three steps (S60) and , a step of determining the user's response to a review (S70), a block chaining step of storing the comment response history created from the user terminal (S80), and the steps of determining a reward point according to the user's response to the comment (S80) S90) and a step (S100) of secondary compensation by providing a reward point determined according to a response to a comment to the account of the review editor.

4 is a block diagram of a screen for recruiting review editors in a method of operating a blockchain-based review embedded platform server according to an embodiment of the present invention.

As shown in Fig. 4, on the screen at the time of review editor recruitment in the operation method of the block chain-based review embedded platform server according to an embodiment of the present invention, the review request is made with the image 101 for the review request product as the background A phrase 102 compressively indicating the characteristics of the product is displayed, a graph showing the currently recruited ratio (the number of people recruited / the number of people in the recruitment network) is displayed, and the recruitment participation button 104 is displayed and is currently active at the same time It consists of a structure in which the phrase 105 showing that there is a state is displayed.

5 is a block diagram of a screen when applying for a review editor in a method of operating a blockchain-based review embedded platform server according to an embodiment of the present invention.

As shown in FIG. 5, the screen when applying for a review editor in the operation method of the block chain-based review embedded platform server according to an embodiment of the present invention is the currently recruited ratio (the number of people recruited / the number of people in the recruitment network) A phrase 112 showing whether the recruitment is in progress or finished is displayed together with the phrase 111 showing It has a structure in which an area 114 for writing a reason is displayed.

6 is a block diagram of a screen when requesting review writing in a method for operating a blockchain-based review embedded platform server according to an embodiment of the present invention.

As shown in FIG. 6 , the screen when requesting a review in the operation method of the block chain-based review embedded platform server according to an embodiment of the present invention shows the reward points that the review editor can receive when review writing is completed. The phrase 121 is displayed, and the phrase 122 requesting to write a review is displayed by dividing the review writing into three steps: before product delivery (preview), immediately after product delivery (view), and after product use (review), It has a structure in which the execution button 123 is displayed so that the editor can write a review step by step.

7 is a block diagram of a screen showing tips for writing a review in a method of operating a blockchain-based review embedded platform server according to an embodiment of the present invention.

7 is a screen showing how to write a review in the operating method of a block chain-based review embedded platform server according to an embodiment of the present invention, evaluation items divided into basic, price, quality, design, usability, and compatibility ( 131) is displayed, sub-term items 134 for each evaluation unit are displayed, constraints 132 and conditions 133 for each item are displayed, and review writing is previewed (135) and view for each item. (136) and the review (137) consists of a structure in which the region divided into three stages is displayed.

According to an embodiment of the present invention, items written in each of the preview 135 , the view 136 , and the review 137 may be different. For example, in the preview (135) stage, only the basic rating, recommendation index (NPS), and application motive are written, and in the view (136) and review (137) stages, the remaining items (ex basic rating, original price evaluation) are written except for the application motive. , fair price proposals, quality evaluations, free-form reviews, etc.).

In addition, in order to provide effective information to advertisers, the blockchain-based review embedded platform server calculates a comprehensive score based on the contents recorded in the preview 135, view 136, and review 137, and uses this can be provided to

Here, the overall score is the sum of the partial scores of the preview 135, the view 136, and the review 137, and the overall score is the preview 135, the view 136, and the review 137, respectively. Scores may be summed based on a specific ratio (eg 1:5:4), and importance may be determined in the order of the view 136 , the review 137 , and the preview 135 .

Also, even when partial scores of the preview 135 , the view 136 , and the review 137 are calculated, the weight may be different for each item. For example, in the case of a partial score of the preview 135, a score can be calculated at a ratio of 5:5 to the basic rating and customer net recommendation index (NPS) in consideration of expectations, etc., and the application motive can be excluded from the score calculation. have.

In addition, in the case of the partial score of the view 136 , high weight is given to the quality evaluation item and the design evaluation item among the plurality of items in order to more express the first feeling when received, and the basic score related to usability and the basic score related to compatibility are low. can be weighted.

In addition, in the case of the partial score of the review 137, in order to consider usability and compatibility, a high weight is given to the basic score related to usability and compatibility related among a plurality of items, and a low weight is given to the quality evaluation item and the design evaluation item. can

That is, it is possible to calculate the weight for each item by considering the characteristics of each partial score at each stage. The weight-related embodiment may vary depending on the case.

The operation of the blockchain-based review embedded platform server and its operating method according to an embodiment of the present invention by the above configuration is as follows.

The advertiser management unit 41 of the platform server 4 determines whether there is a review request for the product from the company terminal 1 (S10).

When there is a review request for a product from the company terminal 1, the reward unit 46 of the platform server 4 determines a reward point for writing a review (S20). As a reward point, for example, when the review editor completes the review in three stages: before product delivery (preview), immediately after product delivery (view), and after product use (review), review editor when recruiting review editors Points corresponding to the cost of purchasing the product may be refunded, and in this case, you may pay with virtual currency instead of points.

After the reward points for writing a review are determined, the review editor management unit 42 of the platform server 4 , as shown in FIG. 4 , with the image 101 for the review request product as a background, the characteristics of the review request product is displayed, a graph showing the ratio of people currently recruited (the number of people recruited / number of people in the recruitment network) is displayed, and the recruitment participation button 104 is displayed at the same time that the current active state is displayed. Review editors are recruited by providing a screen on which the displayed phrase 105 is displayed to the reviewer terminal 2 (S30).

A consumer who is willing to write a review from among consumers who want to try the product after seeing the image 101 of the product displayed on the screen of the reviewer terminal 2 and the phrase 102 indicating the characteristics of the product is a recruitment participation button 104 If is clicked, a screen when applying for a review editor as shown in FIG. 5 appears in succession.

As shown in FIG. 5, the review editor management unit 42 of the platform server 4 determines whether or not the recruitment is in progress with a phrase 111 showing the currently recruited personnel ratio (the number of recruited persons/the number of people on the recruitment network). A phrase 112 showing the status is displayed, a graph 113 showing the currently recruited review editors analyzed by gender and age is displayed, and an area 114 for writing the reason for requesting a review is displayed. The poetry screen is provided to the reviewer terminal (2).

When the review editor application consumer writes the reason for requesting a review and proceeds to the next step, a review writing request screen as shown in FIG. 6 appears.

As shown in FIG. 6, in the review management unit 44 of the platform server 4, a phrase 121 indicating the reward points that the review editor can receive upon completion of writing a review is displayed, and writing a review before product delivery ( Preview), immediately after product delivery (view), and after product use (review), a phrase 122 requesting to write a review is displayed, and an execution button 123 is provided so that the review editor can write a review step by step. The displayed review writing request screen is provided to the reviewer terminal 2 (S40).

When the review editor application consumer pays the purchase price of the product, the review editor is entitled to the review editor, and the review management unit 44 of the platform server 4 outputs a command for the product 6 to be delivered to the review editor and at the same time the reviewer terminal Manage reviews input from (2) before product delivery (preview), immediately after product delivery (view), and after product use (review).

In addition, the review management unit 44 of the platform server 4 provides a review writing tips screen as shown in FIG. 7 to the review editor. On the review writing tips screen, as shown in FIG. 7 , the evaluation items 131 divided into basic, price, quality, design, usability, and compatibility are displayed, and each evaluation item is divided into sub-items 134 . is displayed, and restrictions 132 and conditions 133 are displayed for each item, and an area where review writing is divided into 3 types of preview (135), view (136), and review (137) is displayed for each item do.

When a review editor writes a review for a product in three stages: before product delivery (preview), immediately after product delivery (view), and after product use (review), the blockchain unit 47 of the platform server 4 is the reviewer A block is formed by bundling the review details written from the terminal 2, and several blocks are connected like a chain using a hash, and then copied and distributed and stored together with a plurality of review editor terminals (S50).

At the same time, the compensation unit 46 of the platform server 4 compensates primarily by providing reward points for writing a review to the account of the review editor whose review has been written three times (S60).

The comment management unit 45 of the platform server 4 judges the response of comments, such as comments, recommendations, star ratings, likes, etc. written by users with respect to the reviews written by the review editor, and manages them in conjunction with the reviews (S70).

When a comment response such as a comment, recommendation, star rating, like, etc. is generated from the user terminal 3 for a review, the block chain unit 47 of the platform server 4 forms a block by tying the comment response details, and uses a hash After connecting several blocks like a chain, they are copied and distributed and stored together with a plurality of review editor terminals and user terminals (S80).

At the same time, the reward unit 46 of the platform server 4 determines the reward points according to the user's response to the comments (S80). In this case, the compensation unit 46 of the platform server 4 assigns a weight according to the Euclidean distance to the reply response of the evaluation item 131 divided into basic, price, quality, design, usability, and compatibility. You can determine the reward points.

The reward unit 46 of the platform server 4 compensates secondary by providing the reward points determined according to the response to the comments to the review editor account (S90).

The review editor can access the market place (5) where the rewarded points can be used, convert the reward points or virtual currency into cash, or use them to purchase goods or services. Since you can claim ownership of the review history, you can participate more actively in review activities.

On the other hand, the API unit 48 of the platform server 4 creates a review system with functions, routines, and protocols, and when a partner company (including an online commerce company that has requested a review request) wants to use the review system, the embedded type At the same time as providing a review plug-in, it also provides a review analysis dashboard and response analysis data for each review. In addition, revenue is generated by charging partners with a subscription model according to the amount of review writing, viewing, and streaming usage.

1: vendor terminal 2: reviewer terminal
3: user terminal 4: platform server
5: Marketplace 6: Merchandise

Claims (6)

an advertiser collection unit that is connected to a company terminal and manages information on companies and products requested for review;
a review editor management unit that is connected to a reviewer terminal and manages information on review editors who have applied for review editor recruitment;
a user management unit connected to the user terminal to manage information on users who respond to comments on reviews;
a review management unit for managing a review divided into three stages for one product: before product delivery (preview), immediately after product delivery (view), and after product use (review);
a comment management unit that manages responses to comments written by users on reviews;
a reward unit for determining and rewarding reward points according to a review written by the review editor and a user's comment response;
a block chain unit for storing reviews written by the review editor and user comment responses using block chain technology; and
It includes an API part that provides an embedded review plug-in to partners,
Each of the product delivery before (preview), immediately after the product delivery (view) and after the product use (review) is written for each of a basic item, a price item, a quality item, a design item, a usability item, and a compatibility item,
The compensation unit determines the reward points by summing the partial scores before the product delivery (preview), immediately after the product delivery (view), and after using the product (review),
In the reward point, the ratio of the partial score immediately after product delivery (view) is greater than the ratio of the partial score after using the product (review), and the ratio of the partial score after using the product (review) is the It is greater than the ratio of the partial scores before product delivery (preview),
The partial score before product delivery (preview) includes the basic rating, customer net recommendation index (NPS), and application motivation included in the basic item, the basic rating excluding the application motivation and the customer net recommendation index (NPS) is calculated based on only the base rating and the customer net recommendation index have the same weight,
In the partial score immediately after product delivery (view), the weight of the quality item and the weight of the design item are greater than the weight of the usability item and the weight of the compatibility item,
In the partial score after using the product (review), the weight of the usability item and the weight of the compatibility item are greater than the weight of the quality item and the weight of the design item,
The reward unit, when determining the reward points, determines the reward points by giving an influencer who professionally writes the review a lower weight than the review editor except for the influencer Blockchain-based review embedded platform server with The method of claim 1,
The review management unit displays a text indicating the reward points that the review editor can receive when writing a review is completed, and writes the review before the product delivery (preview), immediately after the product delivery (view), and after using the product A block characterized in that a text requesting to write a review is displayed in three stages of (review), and a review writing request screen in which an execution button is displayed so that the review editor can write the review step by step is provided to the reviewer terminal Chain-based review embedded platform server. The method of claim 1,
The block chain unit forms a block by tying up the review history written by the review editor, the comment response history to the review written by the review editor, etc., and connects several blocks like a chain using a hash, and then copies them to multiple review editors. Blockchain-based review embedded platform server, characterized in that it is distributed and stored together with the terminal. The method of claim 1,
The API unit creates a review system with functions, routines, and protocols, and provides an embedded review plug-in when a partner wants to use the review system. . The method of claim 1,
The review editor management unit is a block-chain-based review embedded platform server, characterized in that it selects and separately manages the influencer who professionally writes the review. determining a reward point for writing a review when there is a review request from a company terminal;
recruiting review editors;
At the same time as ordering the product to be delivered to the review editor who applied for the review editor's recruitment and paid the product purchase price, the product delivery before (preview), immediately after product delivery (view), and after product use (review) to the reviewer terminal requesting to write a review in three steps;
Block-chaining and storing the review details written from the reviewer terminal;
Compensating primarily by providing primary reward points for writing the review to the account of the review editor in which the review writing in the three steps is completed;
determining the user's response to comments on the review;
Block-chaining and storing the comment response history created from the user terminal;
determining secondary reward points according to the responses of the users; and
It characterized in that it comprises the step of secondary compensation by providing the secondary reward points determined according to the response of the comment to the account of the review editor,
Each of the product delivery before (preview), immediately after the product delivery (view) and after the product use (review) is written for each of a basic item, a price item, a quality item, a design item, a usability item, and a compatibility item,
In the first compensation step, the reward points are determined by adding up each partial score before the product delivery (preview), immediately after the product delivery (view), and after using the product (review),
In the reward point, the ratio of the partial score immediately after product delivery (view) is greater than the ratio of the partial score after using the product (review), and the ratio of the partial score after using the product (review) is the It is greater than the ratio of the partial scores before product delivery (preview),
The partial score before product delivery (preview) includes the basic rating, customer net recommendation index (NPS), and application motivation included in the basic item, the basic rating excluding the application motivation and the customer net recommendation index (NPS) is calculated based on only the base rating and the customer net recommendation index have the same weight,
In the partial score immediately after product delivery (view), the weight of the quality item and the weight of the design item are greater than the weight of the usability item and the weight of the compatibility item,
In the partial score after using the product (review), the weight of the usability item and the weight of the compatibility item are greater than the weight of the quality item and the weight of the design item,
In the first reward step, when the reward points are determined, an influencer who professionally writes the review is given a lower weight than the review editor except for the influencer, and the reward is A method of operating a blockchain-based review embedded platform server where points are determined.

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