KR20150102811A - Marketing appratus by providig points and operaing method thereof - Google Patents

Abstract

The present invention relates to a device for marketing by providing points and to an operating method thereof and, more specifically, to a device for marketing by providing points and to an operating method thereof, wherein the sharing of product information and the sales of products can be enhanced by providing different points to consumers depending on the evaluation of advertising contents by the consumer having viewed the advertising contents. According to an embodiment of the present invention, provided is a method for operating the device for marketing by providing points. The operating method comprises the steps of: generating advertising contents based on advertisement information related to an arbitrary product received from a first user; exposing the advertising contents to at least one second user; and providing predetermined points from points possessed by the first user to the second user having viewed the advertising contents, wherein the advertisement information includes information on at least one among the product, evaluation item with respect to the advertising contents and subjects to whom the advertising contents are exposed.

Description

Field of the Invention < RTI ID = 0.0 > Field of the Invention < / RTI >

The present invention relates to a marketing apparatus and a method of operating the same through paying points. More specifically, the present invention relates to a marketing apparatus and a method of operating the same, And a method of operating the marketing device.

In general, e-commerce is an e-commerce transaction that is performed online through a wired or wireless communication network such as the Internet. In such e-commerce transactions, a seller or a broker of goods transaction opens a shopping mall to a server connected to the Internet, And accessing the server through the Internet or the like to purchase a product. E-commerce offers advantages that sellers can reduce the cost of operating a real shop and offers consumers the advantage of easily purchasing goods at home without the hassle of having to go directly to an in-store store .

Shopping malls opened for the purpose of carrying out electronic commerce often provide various additional services to buyers for the purpose of inducing interest of consumers and stimulating purchasing psychological stimulation. Among the additional services provided to the purchaser, bonus points (mileage, reserve, reward) are typically provided, and the points provided may be exchanged for later goods or cash. On the other hand, in the case where the buyer directly purchases the product, in addition to the method of providing the point, when the consumer introduces the member or joins the member, the point is provided, and when the member who introduces or subscribes, We have also proposed ways to increase membership and increase sales by providing points as points.

However, since such a conventional technology is implemented in a way that recommends a sales site rather than a recommendation for the product to be sold or the advertisement itself, the advertising effect on the sales product is considerably deteriorated, It is difficult for the consumers to induce the audience to watch the product advertisement and introduce or share the product voluntarily. Further, in the case where advertisement and sale of goods are performed on the site established by the broker, the points to be paid and the like are determined only by the broker, and since the opinions of the seller who sells the goods through the broker are not reflected, But also had a problem that advertising activities were limited.

Disclosure of the Invention The present invention has been conceived to solve the problems described above, and it is an object of the present invention to provide a point that can increase the share of product information and increase the sales of goods by providing a different point to consumers according to the evaluation of the advertisement contents of the consumer who watched the advertisement contents And a method of operating the same.

According to an embodiment of the present invention, a method of operating a marketing device through point payment is provided. The method comprising: generating advertisement content based on advertisement information associated with an arbitrary article received from a first user; Exposing the advertisement content to at least one second user; And paying a predetermined point from the point held by the first user to the second user who watched the advertisement content, wherein the advertisement information includes at least one of a product, an evaluation item for the advertisement content, And the exposure target of at least one of the plurality of exposure targets.

According to an embodiment of the present invention, there is provided a computer-readable recording medium having recorded thereon a program for performing a method of operating a marketing device through point payment.

According to one embodiment of the present invention, a marketing device through point payment is provided. The marketing device includes: a communication unit that receives advertisement information related to an arbitrary commodity from a first user; A display unit for displaying advertisement contents to at least one second user, and a display unit for displaying advertisement contents to the second user who has viewed advertisement contents exposed through the display unit, And the advertisement information includes information about at least one of the product, the evaluation item for the advertisement content, and the exposure target of the advertisement content.

According to the present invention, it is possible to allow an advertiser to perform an advertisement for his or her own product in a simple manner in which a business entity purchases a point and transmits product information and the like to a marketing device. In addition, It is possible to set the points to be deducted differently to the consumers who have already watched the advertisement, so that the advertiser can more actively perform advertising for his / her own products.

According to the present invention, it is determined whether or not the viewing of the advertisement posted by the service provider has been completed. By paying a predetermined point only to the customer who has completed the viewing, the viewing of the advertisement of the consumer is activated, Can be improved.

According to the present invention, an evaluation item button for performing an additional operation such as viewing confirmation, advertisement sharing, and product purchase is displayed and selected to a consumer who watched an advertisement posted by a business operator, The user can more easily promote information sharing and purchase of goods.

According to the present invention, it is possible to maximize the advertising effect on a product by selectively exposing the advertisement content to an optimal consumer who is expected to purchase, based on the information about the exposure target set by the business operator.

BRIEF DESCRIPTION OF THE DRAWINGS A brief description of each drawing is provided to more fully understand the drawings recited in the description of the invention.
FIG. 1 illustrates a network environment including a point-of-sale marketing device according to an embodiment of the present invention.
FIG. 2 illustrates a marketing apparatus through point payment according to an embodiment of the present invention.
FIGS. 3 to 4 illustrate a method of operating a marketing apparatus through point payment according to an embodiment of the present invention.
FIG. 5 illustrates a method of operating a marketing device through point payment according to an additional embodiment of the present invention.

Hereinafter, embodiments according to the present invention will be described with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In addition, embodiments of the present invention will be described below, but the technical idea of the present invention is not limited thereto and can be variously modified by those skilled in the art.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "indirectly connected" . Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise.

FIG. 1 illustrates a network including a point-of-sale marketing device according to an embodiment of the present invention.

1, the marketing device 100 through point payment according to an embodiment of the present invention may include at least one business entity 10 and / or a consumer 20 and a business entity 10 via a wired and / Can operate in conjunction with each other.

The business entity 10 purchases a predetermined point from the marketing device 100 and registers advertisement information about his / her own sales product in the marketing device 100 And generate and expose advertisement contents for the goods, thereby providing the advertisement contents to the consumer 20. Here, the advertisement contents are generated and provided to perform publicity and advertisement functions for a product, and may be configured by combining text information, audio information, image information, and video information. Herein, the point is a kind of reward paid by the business entity 10 to the consumer 20 that satisfies the predetermined requirements described below, and the business entity 10 can acquire his or her own point And pay the stored points to the consumer 20 who watches the advertisement contents. Thereafter, the consumer 20 can use the accumulated points to purchase goods sold in the marketing device 100, generate advertisement contents for their own products, and provide them to other consumers 20. On the other hand, in the advertisement information transmitted by the business entity 10, at least one of the information about the product, the information about the evaluation item for the advertisement content, and the information about the advertisement object, which is setting information for the consumer 20, .

The consumer 20 refers to a person who watches an advertisement content and performs purchase, etc. of a commodity. Specifically, the registered consumer 20 completes viewing the advertisement content for any product exposed through the marketing device 100, and selects at least some of the evaluation items displayed together with the advertisement content, Can be shared with other consumers 20 by using e-mail, a social network service (SNS), or the like, and purchase of the corresponding goods can be performed. On the other hand, if the user 20 is a member of the social network service that is linked to the marketing device 100, or if the customer 20 is a member of the social network service, May be stored in the marketing device 100 and may be used for determining an exposure target of advertisement contents. Here, the consumer 20 may be referred to as a user together with the business entity 10.

The marketing device 100 can generate advertisement contents for advertising an arbitrary article based on the advertisement information received from the business entity 10 and provide the advertisement contents to the consumer 20. In addition, the marketing device 100 can perform additional operations such as sharing of the advertisement contents with other consumers 20, purchase of the advertisement target contents, etc. according to the evaluation items of the advertisement contents selected by the consumer 20 And can pay the points allocated to the selected evaluation item from the points held by the business entity 10 to the consumer 20 who selected at least one of the evaluation items. Here, the product to be advertised by the marketing apparatus 100 is not limited to general products such as industrial products, agricultural products, and the like, as well as cultural contents such as travel goods, movies, games, music, performances, . ≪ / RTI >

FIG. 2 illustrates a marketing apparatus through point payment according to an embodiment of the present invention.

Referring to FIG. 2, the marketing device 100 through point payment according to an embodiment of the present invention may include a communication unit 110, a control unit 120, and a display unit 130.

The communication unit 110 may provide a communication interface for receiving and transmitting data with a user terminal used by a user. Specifically, the communication unit 110 may receive advertisement information related to an arbitrary commodity from the first user, and may transmit the advertisement information to the controller 120. [ Here, as described above, the advertisement information received from the first user may include information on at least one of the evaluation items for the goods, the advertisement contents, and the exposure objects of the advertisement contents. First, the information on the product may include the image of the product or the moving image of the product, the price of the product, the product specification, and the like as the characteristic information of the product that is the basis of the advertisement content creation. In addition, the information on the evaluation items for the advertisement contents may be generated by activating at least one selection button, icons, and the like so that the second user who has viewed the advertisement contents, that is, the consumer 20 can perform additional operations related to the advertisement contents The information on the evaluation item may include information on the payment point assigned to each evaluation item. At this time, the allocation of the payment points to these evaluation items can be performed by the setting of the first user. On the other hand, the information on the exposure target of the advertisement content is information on the attribute of the consumer 20, which is the target of the advertisement content, such as information on the age range, the connection area, the area of interest, . ≪ / RTI > Based on the advertisement information, the control unit 120 performs generation of advertisement contents for an arbitrary commodity, judgment of exposure target of the advertisement contents, and payment of points allocated to the evaluation item.

In addition, the communication unit 110 can request and receive the relationship setting information between the second user, which is an object of the advertisement contents exposure, and other subscribers of the social network service, to the social network service provider. When the relationship setting information is received, the control unit 120 determines whether the second user satisfies the predetermined point payment requirement based on the relationship setting information, and sends the point to the second user who has completed watching the advertisement contents You can decide whether or not to pay.

The communication unit 110 may be a communication unit such as a LAN, a Wideband Code Division Multiple Access (WCDMA), a Long Term Evolution (LTE), a Wireless Broadband Internet (WiBro) Wireless communication with a user terminal and a social network service provider used by a user through wireless communication, WiFi, Near Field Communication (NFC), Bluetooth, infrared communication, and the like. The present invention is not limited to the above-described embodiments, and various kinds of wired and wireless communication technologies applicable in the related art may be used according to the embodiment to which the present invention is applied.

The control unit 120 can generate advertisement contents for advertising an arbitrary article based on the received advertisement information. That is, the control unit 120 can generate advertisement contents for advertising the goods, based on the information of the goods received from the first user and / or the images of the goods and / or moving pictures, product specifications, and prices.

Also, the controller 120 may determine whether the second user corresponds to an exposure target of the advertisement content, based on the information on the exposure target of the received advertisement content. Specifically, the input information at the time of subscription of the second user or the subscriber information of the social network service received from the social network service provider in association with the marketing device 100 may be stored in the connection area of the consumer 20 set by the first user, It is possible to determine whether the second user corresponds to the exposure target of the advertisement contents by comparing the information with the information about the interested goods and the age group. Accordingly, the marketing device 100 can maximize the advertisement effect by exposing the advertisement contents to the optimal user who is expected to purchase.

In addition, the control unit 120 determines whether or not the second user has completed the viewing of the advertisement content displayed by the display unit 130. Based on the determination result, the control unit 120 provides a predetermined point to the second user who has completed the viewing . Specifically, the controller 120 determines whether or not the second user has completed the viewing based on the scroll position of the second user on the screen where the advertisement content is displayed or the time when the second user accesses the screen on which the advertisement content is displayed It can be judged. In addition, when an additional operation is performed according to the evaluation item selected by the second user among the evaluation items displayed after the viewing of the advertisement content is completed, the control unit 120 stores the payment point allocated to the selected evaluation item at the point And can be paid out.

In addition, the control unit 120 determines whether or not the second user (the second user) is connected to the marketing apparatus 100 based on the relationship setting information of the second user received from the provider of the social network service interworking with the marketing apparatus 100 via the communication unit 110 and other subscribers of the social network service It can be determined whether or not the predetermined point payment requirement is satisfied.

The display unit 130 may expose the advertisement contents generated by the controller 120 to the second user. That is, the display unit 130 may publish at least a part of the advertisement contents created in the website implemented in the marketing apparatus 100, or may transmit at least a part of the generated advertisement contents to the user terminal The advertisement content may be exposed to at least one second user through a method or the like.

In addition, the display unit 130 activates the evaluation item for the advertisement content to the second user based on the determination result of whether or not the viewing of the exposed advertisement content performed by the control unit 120 has been completed, Or may be displayed on a separate pop-up screen. At this time, when at least one of the displayed evaluation items is selected by the second user, the additional operation and the points allocated to the selected evaluation item are paid to the second user.

Meanwhile, although not shown in FIG. 2, the marketing device 100 through point payment according to an embodiment of the present invention may further include a database unit. The database unit may store advertisement information related to an arbitrary article received from the first user, generated advertisement contents, personal information entered by a first user and / or a second user when joining a member, or a social network service received from a social network service provider And the like. The database unit may be implemented by various types of memory storage devices such as a hard disk drive (HDD), a read only memory (ROM), a random access memory (RAM), and an electrically erasable programmable read only memory (EEPROM) .

FIGS. 3 to 4 illustrate a method of operating a marketing apparatus through point payment according to an embodiment of the present invention.

3, in step S310, the controller 120 of the marketing apparatus 100 may generate advertisement contents based on advertisement information related to an arbitrary article received from the first user through the communication unit 110 have. Here, the first user may be the business entity 10 described with reference to FIG. As described above, the advertisement information received from the first user may include information about at least one of the evaluation items for the goods, the advertisement contents, and the exposure objects of the advertisement contents, The advertisement contents are generated on the basis of the information of the goods and / or moving pictures, product specifications, prices, and the like among the information.

On the other hand, the step S310 may be implemented to be performed only when the first user holds a point of a predetermined point or more through purchasing points from the marketing apparatus 100, for example.

In step S320, the control unit 120 may determine whether the second user corresponds to an exposure target of the advertisement content, based on the information on the exposure target of the received advertisement content. For example, when the first user sets the age range, the area of interest, and the product preference of the consumer 20 as the information on the exposure target of the advertisement content, the control unit 120 stores the personal information of the second user Or the subscriber information of the social network service received from the social network service provider in cooperation with the marketing device 100, the subscriber information of the second user may be included in the age range set by the first user, It is possible to determine whether the second user corresponds to the exposure target of the generated advertisement contents by determining whether the advertisement matches the sales area of the advertised product or whether the advertised product corresponds to the preference product of the second user. In addition, for example, when the first user sets the connection area of the consumer 20 as the information about the exposure target of the advertisement contents, the control unit 120 receives the location information of the second user from the user terminal of the second user through the communication unit 110 It is possible to determine whether the second user corresponds to the exposure target of the generated advertisement contents by determining whether the current location of the second user is within the connection area set by the first user.

If the second user corresponds to the exposure target of the advertisement content, the display unit 130 may expose the generated advertisement content to at least one second user in step S330. 2, the display unit 130 may publish at least a part of the advertisement contents created in the website implemented in the marketing apparatus 100, The advertisement contents may be exposed to at least one second user through a method of transmitting at least a part of the advertisement contents. According to an embodiment of the present invention, the exposure of the advertisement content generated by the first user to the second user may be performed in a manner similar to that of the first embodiment except that an advertisement list composed of summary information on one or more advertisement contents including the advertisement content generated by the first user And when the second user selects the advertisement content generated by the first user, the selected advertisement content is displayed.

In step S330, the advertisement content is displayed to the second user (step S331), the advertisement content is viewed by the second user (step S332) And displaying the evaluation item to the user (Step S333).

In step S331 and step S332, when the display unit 130 displays the created advertisement content to the second user, the control unit 120 can determine whether the second user has viewed the displayed advertisement content. At this time, the control unit 120 can determine whether the second user has completed the viewing based on the scroll position of the second user on the screen where the advertisement content is displayed or the time when the second user accesses the screen on which the advertisement content is displayed . That is, for example, when the second user scrolls the screen on which advertisement contents are displayed downward by a mouse or a touch input at a predetermined position or more, and the time when the second user accesses the screen is equal to or longer than a predetermined set time , The control unit 120 may be configured to determine that the second user has completed watching the advertisement content.

In step S333, the display unit 130 may display an evaluation item for the advertisement content to the second user based on the determination result of whether or not the viewing is completed. Specifically, when the control unit 120 determines that the second user has completed viewing of the advertisement content to be displayed, the display unit 130 activates the evaluation item implemented with the select button or icon of a predetermined shape, Or may be displayed on a separate pop-up screen. At this time, the evaluation item includes an advertisement viewing completion item for transmitting an approval notification indicating that viewing of the advertisement content is completed to the marketing device 100, an advertisement sharing item for allowing advertisement contents to be shared to the third user, And a page movement item for moving to a uniform resource locator (URL) set by the first user, and the like. When at least one of the displayed evaluation items is selected by the second user through user input to the user terminal or the like, the marketing device 100 displays the viewing confirmation corresponding to the selected evaluation item, the sharing to the third user, Purchase of a product as a target of the first user, movement to a URL set by the first user, and the like.

At this time, the sharing of the advertisement contents with the third user is performed by transmitting at least one of at least a part of the advertisement contents and the URL address of the advertisement contents through, for example, a text message, an e-mail, Or by providing the third user with a method of uploading to an account on the service or the like.

Referring again to FIG. 3, in step S340, the control unit 120 may provide a predetermined point to the second user who viewed the advertisement contents. Specifically, when an additional operation is performed according to the evaluation item selected by the second user among the evaluation items displayed after the viewing of the advertisement content is completed, the control unit 120 stores the payment point allocated to the selected evaluation item You can pay by deducting from points. At this time, the second user can use the paid points to purchase goods associated with advertisement contents or other advertisement contents viewed by the user, and also, according to the embodiment, , The advertisement contents can be created and exposed to other users through the same process as the first user.

If the point held by the first user is exhausted as a result of the point payment to the second user, the display unit 130 proceeds to step S350, where the display unit 130 stops the exposure of the advertisement content, The user can perform at least one of the exhaustion notification display. That is, the point paid to the second user can be implemented so as to be paid only within the limit of the first user's point, so that the point of the first user is exhausted to less than the payout point assigned to any of the evaluation items, The display unit 130 performs at least one of the end of the exposure of the advertisement contents, the adjustment of the exposure of the advertisement contents, and the indication of the exhaustion of the points for the advertisement contents. In this case, the degree of exposure of the advertisement content may be controlled by, for example, reducing the frequency of exposure of the advertisement content by adjusting the number of times the advertisement content is posted on the website or the number of times of transmission to the user terminal, Or changing the display position on the web page of the web page to a lower side or a side that is less noticeable to other users.

FIG. 5 illustrates a method of operating a marketing device through point payment according to an additional embodiment of the present invention.

In the method 500 of operating a marketing device according to an additional embodiment of the present invention, other steps except step S510 through step S530 may be performed by the marketing device 500 according to an embodiment of the present invention described above with reference to FIGS. The operation of the operation method 300 will be described with reference to steps S310 through S320, and steps S330 through S350.

In steps S510 to S520, the communication unit 110 may request and receive the relationship setting information of the second user and other subscribers of the social network service to the social network service provider.

If the relationship setting information is received, the control unit 120 can determine whether the second user satisfies the predetermined point payment requirement based on the received relationship setting information in step S530. Specifically, the control unit 120 detects another subscriber having a predetermined relationship with the second user on the social network service based on the relationship setting information received from the social network service provider, and if the detected other subscriber is a predetermined number or more It is possible to determine whether or not the second user satisfies the point payment requirement. At this time, the predetermined relationship between the second user and other subscribers of the social network service required in step S530 may be a relationship formed by the one-way relationship setting application and the other accepting on the social network service, for example, facebook ) Friend relationship or a follower of a twitter.

In the method 500 of operating the marketing device according to the additional embodiment of the present invention, the step of displaying the evaluation item for the advertisement content to the second user (see step S333 of FIG. 4) And only when the point payment requirement is satisfied. That is, for example, a second user whose number of friends or the like on the social network service is equal to or less than a predetermined number can view the advertisement content, but since the evaluation item is not displayed even if the viewing is completed, You can not get paid. According to the embodiment, when the second user does not satisfy the point payment requirement, a part of the evaluation item, for example, the advertisement sharing item or the advertisement viewing complete item, is deactivated or the point payment requirement is not satisfied The points may be differentiated even if the same evaluation items are selected according to the number of friends or the like on the social network service of the second user.

Meanwhile, the various embodiments described herein may be implemented by hardware, middleware, microcode, software, and / or a combination thereof. For example, various embodiments may include one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays ), Processors, controllers, microcontrollers, microprocessors, other electronic units designed to perform the functions described herein, or a combination thereof.

Also, for example, various embodiments may be stored or encoded in a computer-readable medium including instructions. The instructions stored or encoded in the computer-readable medium may cause a programmable processor or other processor to perform the method, for example, when the instructions are executed. The computer-readable medium includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one place to another. The storage medium may be any available media that can be accessed by a computer. By way of example, and not limitation, such computer-readable media can comprise RAM, ROM, EEPROM, CD-ROM or other optical disk storage media, magnetic disk storage media or other magnetic storage devices, Or any other medium that can be used to carry or store data in the form of data structures.

Such hardware, software, firmware, etc. may be implemented within the same device or within separate devices to support the various operations and functions described herein. Additionally, components, units, modules, components, etc. described in the present invention as "parts" may be implemented separately or together as separate but interoperable logic devices. The description of different features for modules, units, etc. is intended to emphasize different functional embodiments and does not necessarily imply that they must be implemented by individual hardware or software components. Rather, the functionality associated with one or more modules or units may be performed by separate hardware or software components, or may be incorporated within common or separate hardware or software components.

Although acts in a particular order are shown in the figures, it should be understood that these acts are performed in the specific order shown, or in a sequential order, or that all illustrated acts need to be performed to achieve the desired result . In any environment, multitasking and parallel processing may be advantageous. Moreover, the division of various components in the above-described embodiments should not be understood as requiring such a distinction in all embodiments, and the components described may generally be integrated together into a single software product or packaged into multiple software products It should be understood.

As described above, an optimal embodiment has been disclosed in the drawings and specification. Although specific terms have been employed herein, they are used for purposes of illustration only and are not intended to limit the scope of the invention as defined in the claims or the claims. Therefore, those skilled in the art will appreciate that various modifications and equivalent embodiments are possible without departing from the scope of the present invention. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

10: Operator 20: Consumer
100: Marketing device 110:
120: control unit 130: display unit

Claims (15)

A method of operating a marketing device via point payment,
Generating advertisement content based on advertisement information associated with an arbitrary article received from a first user;
Exposing the advertisement content to at least one second user; And
And paying a predetermined point from the point held by the first user to the second user who viewed the advertisement content,
Wherein the advertisement information includes information on at least one of the product, the evaluation item for the advertisement content, and the exposure target of the advertisement content. The method according to claim 1,
Further comprising the step of determining whether the second user corresponds to an exposure target of the advertisement content based on the information on the exposure target of the advertisement content,
Wherein the step of exposing the advertisement content is performed when the second user corresponds to an exposure target of the advertisement content. The method according to claim 1,
Wherein the step of exposing the advertisement content comprises:
Displaying the advertisement content to the second user;
Determining whether the second user has completed viewing of the displayed advertisement contents; And
And displaying the evaluation item to the second user based on the determination result. The method of claim 3,
Wherein the information on the evaluation item includes information on the payment point assigned to each of the evaluation items,
Wherein the awarding of the points is performed by paying the points of payment assigned to the evaluation items selected by the second user out of the evaluation items from the points held by the first user. The method of claim 3,
Wherein the evaluation item includes an advertisement sharing item that allows the advertisement content to be shared with a third user,
Wherein sharing of the advertisement content to a third user is performed by providing at least one of at least a portion of the advertisement content and a URL (uniform resource locator) address of the advertisement content to the third user . The method of claim 3,
Requesting a provider of a social network service to establish a relationship with another subscriber of the social network service of the second user;
Receiving the relationship setting information from the social network service provider; And
Further comprising determining, based on the relationship setting information, whether the second user satisfies a predetermined point payment requirement,
Wherein the step of displaying the evaluation item is performed when the point payment requirement is satisfied. The method according to claim 1,
And a display unit for displaying at least one of a display end of the advertisement content, an exposure degree of the advertisement content, and a display of a point exhaustion notification for the advertisement content, when the point held by the first user is exhausted according to the point payment to the second user ≪ / RTI > A computer-readable recording medium on which a program for performing the method according to any one of claims 1 to 7 is recorded. As a marketing device through point payment,
A communication unit for receiving advertisement information related to an arbitrary commodity from a first user;
A display unit for exposing advertisement contents to at least one second user and
And a control unit for generating the advertisement content based on the received advertisement information and paying a predetermined point from the point held by the first user to the second user who watched the advertisement content exposed through the display unit,
Wherein the advertisement information includes at least one of a product, an evaluation item for the advertisement content, and an exposure target of the advertisement content. 10. The method of claim 9,
Wherein the control unit determines whether the second user corresponds to an exposure target of the advertisement content based on the information on the exposure target of the advertisement content,
Wherein the display unit exposes the advertisement content to the second user when the second user corresponds to an exposure target of the advertisement content. 10. The method of claim 9,
Wherein the control unit determines whether the second user has completed viewing of the displayed advertisement contents when the display unit displays the advertisement contents to the second user,
And the display unit displays the evaluation item to the second user based on the determination result. 12. The method of claim 11,
Wherein the information on the evaluation item includes information on the payment point assigned to each of the evaluation items,
Wherein the control unit provides the payment point allocated to the evaluation item selected by the second user from the point held by the first user. 12. The method of claim 11,
Wherein the evaluation item includes an advertisement sharing item that allows the advertisement content to be shared with a third user,
Wherein sharing of the advertisement content to a third user is performed by providing at least one of at least a portion of the advertisement content and a uniform resource locator (URL) address of the advertisement content to the third user. . 12. The method of claim 11,
When the communication unit requests the social network service provider for the relationship setting information of the second user with the other subscriber of the social network service,
Wherein the control unit determines whether the second user satisfies a predetermined point payment requirement based on the relationship setting information,
And when the point payment requirement is satisfied, the display unit displays the evaluation item. 10. The method of claim 9,
When the point held by the first user is consumed in response to the point payment to the second user, the display unit displays the advertisement content on the display unit, exposing the advertisement content, adjusting the exposure of the advertisement content, Wherein the at least one marketing device performs at least one of:

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