WO2019194331A1

WO2019194331A1 - Server and method for providing advertisement mediation service, and terminal for using advertisement mediation service

Info

Publication number: WO2019194331A1
Application number: PCT/KR2018/004002
Authority: WO
Inventors: 전수남; 이범주
Original assignee: 주식회사 벤텀
Priority date: 2018-04-05
Filing date: 2018-04-05
Publication date: 2019-10-10

Abstract

A server for providing an advertisement mediation service comprises: a campaign information reception unit for receiving campaign information and information on writing requirements from an advertiser terminal; a campaign list transmission unit for transmitting a campaign list including campaign information to a user terminal when a request for the campaign list is received from the user terminal; a social post writing support unit for supporting writing of a social post corresponding to campaign information selected by the user terminal from the campaign list, and receiving, from the user terminal, information on the social post written by the user terminal; a social post information transmission unit for transmitting the information on the social post to the advertiser terminal; and a social post approval result provision unit for providing an approval result of the social post, having been received from the advertiser terminal, to the user terminal, wherein the advertisement mediation service is linked to a plurality of social network services such that the social post is uploaded to the plurality of social network services through the advertisement mediation service when the social post is approved.

Description

Server and method for providing advertisement mediation service, and terminal using advertisement mediation service

The present invention relates to a server and method for providing an advertisement mediation service, and a terminal using the advertisement mediation service.

The social network service brings the concept of social relations to the Internet space, and is a service that supports network formation by forming a relationship between people. In other words, a social network service is a service that establishes a network of friends and helps them manage information.

Recently, with the proliferation of social network service, advertisement marketing method using social network service has emerged, and development of advertisement service suitable for social network environment is gradually required.

Meanwhile, in the conventional social advertising service, an influencer having a large number of followers on a social network service promotes an advertisement by simply opening or promoting an advertisement written in the social network service.

The present invention is to transmit a campaign list including the campaign information received from the advertiser terminal to the user terminal, and to support the user terminal to create a social post corresponding to the campaign information selected by the user terminal in the campaign list.

In addition, the present invention transmits the information on the social post received from the user terminal to the advertiser terminal, and uploads the social post to the plurality of social network services based on the approval result of the advertiser terminal. However, the technical problem to be achieved by the present embodiment is not limited to the technical problems as described above, and other technical problems may exist.

As a technical means for achieving the above-described technical problem, a server for providing an advertisement mediation service according to the first aspect of the present invention includes a campaign information receiving unit for receiving information on the campaign information and the creation requirements from the advertiser terminal; A campaign list transmission unit which transmits the campaign list to the user terminal when receiving a request of the campaign list including the campaign information from a user terminal; A social post creation support unit which supports creation of a social post corresponding to the campaign information selected by the user terminal in the campaign list, and receives information on the social post created by the user terminal from the user terminal; A social post information transmitter for transmitting the information about the social post to the advertiser terminal; And a social post approval result providing unit configured to provide an approval result for the social post received from the advertiser terminal to the user terminal. When the social post is approved, the social post is provided through the advertisement mediation service. The advertisement mediation service is linked with the plurality of social network services to be uploaded to a social network service.

A user terminal for using an advertisement mediation service according to a second aspect of the present invention includes a campaign list receiving unit for receiving a campaign list including campaign information from an advertisement mediation service providing server; A social post creating unit providing an interface for creating a social post corresponding to selected campaign information in the campaign list; And a social post information transmission unit for transmitting information on the social post created through the interface to the advertisement mediation service providing server and a social post approval result unit for receiving an approval result for the social post from an advertisement mediation service providing server. When the social post is approved, the advertisement mediation service is linked with the plurality of social network services such that the social post is uploaded to the plurality of social network services through the advertisement mediation service.

According to a third aspect of the present invention, there is provided a method for providing an advertisement mediation service, comprising: receiving campaign information and information on a writing requirement from an advertiser terminal; When the request for the campaign list including the campaign information is received from the user terminal, transmitting the campaign list to the user terminal; Supporting creation of a social post corresponding to the campaign information selected by the user terminal in the campaign list, and receiving information on the social post created by the user terminal from the user terminal; Transmitting the information about the social post to the advertiser terminal and providing an approval result for the social post received from the advertiser terminal to the user terminal. When the social post is approved, the advertisement The advertisement mediation service is linked with the plurality of social network services such that the social post is uploaded to the plurality of social network services through a mediation service.

The above-mentioned means for solving the problems are merely exemplary, and should not be construed to limit the present invention. In addition to the exemplary embodiments described above, there may be additional embodiments described in the drawings and detailed description of the invention.

According to any one of the problem solving means of the present invention described above, the campaign list including the campaign information received from the advertiser terminal is transmitted to the user terminal, and the social post corresponding to the campaign information selected by the user terminal in the campaign list is created. Can be supported to the user terminal.

In addition, information about the social post received from the user terminal may be transmitted to the advertiser terminal, and the social post may be uploaded to the plurality of social network services based on the approval result of the advertiser terminal.

Through this, it is possible to provide a plurality of user terminals with the opportunity to create a social post, to provide an opportunity to realize the profit for the creation of the social post, it can bring an effective advertising effect to the advertiser.

In addition, by mediating advertisers and users (influencers), it is possible to satisfy both needs of advertisers who need to promote content and users who want to make money using social network services.

In addition, since it provides a system that transmits information on social posts created in response to campaign information to the advertiser terminal and determines the selection and approval of the social posts desired by the advertiser, the advertiser can select the optimal social posts for content promotion. Can be selected.

In addition, by providing a chat service between the advertiser terminal and the user terminal, it is possible to provide feedback to the user terminal regarding the creation of the social post.

1 is a block diagram of a system for providing advertisement mediation service according to an embodiment of the present invention.

2 is a block diagram of an advertisement mediation service providing server shown in FIG. 1 according to an embodiment of the present invention.

3A to 3C are diagrams illustrating an interface for providing campaign information, information on preparation requirements, and preparation of target conditions for campaign information to an advertiser terminal according to an embodiment of the present invention.

4A to 4C illustrate an interface for providing a social post to a user terminal according to an embodiment of the present invention.

5A to 5C are diagrams illustrating an interface of an advertiser terminal providing campaign information, a received social post, and a chat service with a user terminal to an advertiser terminal according to an embodiment of the present invention.

6A to 6C are diagrams illustrating an interface for providing a social post list requested by a user terminal, a chat service with an advertiser terminal, and a point management service to the user terminal according to an embodiment of the present invention.

7 is a flowchart illustrating a method of providing an advertisement mediation service in an advertisement mediation service providing server according to an embodiment of the present invention.

8 is a block diagram of the user terminal illustrated in FIG. 1 according to an embodiment of the present invention.

9 is a flowchart illustrating a method of using an advertisement mediation service according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components unless otherwise stated.

In the present specification, the term 'unit' includes a unit realized by hardware, a unit realized by software, and a unit realized by both. In addition, one unit may be realized using two or more pieces of hardware, and two or more units may be realized by one piece of hardware.

Some of the operations or functions described as being performed by a terminal or a device in the present specification may instead be performed in a server connected to the terminal or device. Similarly, some of the operations or functions described as being performed by the server may be performed by a terminal or a device connected to the server.

Hereinafter, with reference to the accompanying configuration diagram or processing flow chart, it will be described in detail for the practice of the present invention.

Referring to FIG. 1, the advertisement mediation service providing system may include an advertisement mediation service providing server 100, a user terminal 110, and an advertiser terminal 120. However, since the advertisement intermediation service providing system of FIG. 1 is only one embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1 and may be configured differently from FIG. 1 according to various embodiments of the present invention. have.

In general, each component of the advertisement brokerage service providing system of FIG. 1 is connected through a network (not shown). A network refers to a connection structure capable of exchanging information between nodes such as terminals and servers, and includes a local area network (LAN), a wide area network (WAN), and the Internet (WWW: World). Wide Web), wired / wireless data communication network, telephone network, wired / wireless television communication network, and the like. Examples of wireless data networks include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), Wi-Fi, Bluetooth communication, Infrared communication, Ultrasound Communication, visible light communication (VLC), liFi (LiFi), and the like, but are not limited thereto.

The advertisement brokerage service providing server 100 may provide an advertisement brokerage service between the advertiser terminal 120 and the user terminal 110. The advertisement mediation service providing server 100 provides the advertiser terminal 120 with a platform for registering the campaign information that the advertiser wants to advertise, and reads the campaign information registered by the advertiser terminal 120 to the user terminal 110. A social post corresponding to the campaign information can be created, and a platform for mediating the sale of the social post can be provided. Here, the platform provided to the advertiser terminal 120 may be a web-based platform (hereinafter, referred to as a campaign site), and the platform provided to the user terminal 110 may be a mobile-based platform (hereinafter, referred to as an application). Unlike this, various platforms may be provided to the advertiser terminal 120 and the user terminal 110.

The advertisement brokerage service providing server 100 may receive information on the campaign information and the preparation requirements from the advertiser terminal 120 through the campaign site or the application (which may be the same as or different from the application provided to the user terminal 110). Can be. Hereinafter, for convenience of description, the advertisement brokerage service providing server 100 is described as transmitting and receiving various information through the campaign site, but is not limited thereto.

The campaign information may include at least one of information on content to be advertised and posting period information on a social post. The creation requirement may be, for example, at least one of a required hash tag, a required social network service, a type of content to be included in the social post, and required text as a requirement for creating a social post corresponding to the campaign information.

When the advertisement intermediation service providing server 100 receives a request for a campaign list including campaign information from a user terminal 110 accessing a campaign application or a campaign site, the advertisement intermediary service providing server 100 may transmit the campaign list to the user terminal 110. Hereinafter, for convenience of description, the user terminal 110 is described as transmitting and receiving various information through the campaign application, but is not limited thereto.

The advertisement mediation service providing server 100 supports creation of a social post corresponding to the campaign information selected by the user terminal 110 in the campaign list, and transmits information about the social post created by the user terminal 110 to the user terminal ( 110).

The advertisement mediation service providing server 100 may transmit information on the social post received from the user terminal 110 to the advertiser terminal 120. At this time, the advertiser terminal 120 may check the information on the social post requested by the user terminal 110 through the campaign site.

The advertisement mediation service providing server 100 may provide the user terminal 110 with an approval result for the social post received from the advertiser terminal 120.

When the social post is approved by the advertiser, the advertisement mediation service providing server 100 may upload the social post to a plurality of social network services (which are linked with the advertisement mediation service) subscribed to by the user terminal 110. .

When the social post is approved by the advertiser, the advertisement mediation service providing server 100 may pay the user terminal 110 a fee of the social post set by the user terminal 110 in points or cash.

Hereinafter, the operation of each component of the advertisement brokerage service providing system of FIG. 1 will be described in more detail.

2 is a block diagram of the advertisement mediation service providing server 100 shown in FIG. 1 according to an embodiment of the present invention.

Referring to FIG. 2, the advertisement mediation service providing server 100 may include a campaign information receiver 200, a campaign list transmitter 210, a social post creation support unit 220, a social post information transmitter 230, and a social post approval. The result providing unit 240 and the chat service providing unit 250 may be included. Here, the social post creation support unit 220 may include a hash tag management unit 222, a social network service selection unit 224, a creation requirement determination unit 226, and a fee input unit 228. However, the advertisement mediation service providing server 100 shown in FIG. 2 is just one implementation example of the present invention, and various modifications are possible based on the components shown in FIG. 2.

The campaign information receiver 200 may receive the campaign information and the information on the social post preparation requirement from the advertiser terminal 120. Here, the campaign information may include at least one of information on content to be advertised and publication period information on campaign information. Social posts are posts for advertisement of content to be created based on campaign information and post-only posts to be posted to social network services. The social post creation requirement refers to information that the user terminal 110 must fill in the social post when the social post is written.

For example, referring to FIG. 3A, the advertisement mediation service providing server 100 may be configured to advertise by the advertiser terminal 120 through a campaign site (site for registering campaign information) to which the advertiser terminal 120 is connected. Advertiser terminal 120 may provide a campaign registration page for inputting campaign information 301 for the.

The advertisement mediation service providing server 100 may receive information 303 to 315 regarding the content input through the campaign registration page and the posting period information 317 for the campaign information from the advertiser terminal 120. Here, the information on the content may be, for example, the brand name 303 of the product to be advertised, the representative image 305 and the detailed image 307 of the product, the product name 309, and the description information 311 of the product. , The category information 313 to which the product belongs, and the related URL information 315 of the product (link information for providing detailed information about the product or leading to a purchase). The posting period information 317 may include date information on which the social post is posted and date information on which the social post is finished.

Referring to FIG. 3B, the advertisement mediation service providing server 100 may provide the advertiser terminal 120 with a creation requirement registration page for inputting information 319 on the creation requirement of the social post.

The advertisement mediation service providing server 100 may receive information 319 about the preparation requirement input through the preparation requirement registration page from the advertiser terminal 120. In this case, the information 319 about the composition requirement is information that must be included in the social post, for example, the required hash tag 321, the required social network service 323, and the type of content to be included in the social post 325. And at least one of the required text 327.

In addition, the advertisement intermediary service providing server 100 may receive the creation guideline information 329 for the creation of the social post from the advertiser terminal 120 through the creation requirement registration page. The creation guideline information 329 may include, for example, essential items (eg, photographing while wearing a product) and prohibitions (for example, do not photograph a product indoors). Information), and the like.

2, the campaign information receiver 200 may further receive the target condition for the campaign information from the advertiser terminal 120. Here, the target condition means a condition for a target that is a promotional target to promote content. For example, referring to FIG. 3C, the advertisement mediation service providing server 100 provides the advertiser terminal 120 with a target condition setting page for inputting a target condition suitable for an advertisement target to promote the content included in the campaign information. The target condition input from the advertiser terminal 120 through the target condition setting page may be received from the advertiser terminal 120. Here, the target condition may include age information 331, gender information 333, and interest information 335 of the advertisement target of the campaign information set by the advertiser terminal 120.

When the campaign list transmitter 210 receives a request for the campaign list including the campaign information from the user terminal 110, the campaign list transmitter 210 may transmit the campaign list to the user terminal 110. For example, referring to FIG. 4A, when a campaign button 407 is input from a user terminal 110 connected to a campaign application (an application that supports viewing of campaign information and creating a social post), a campaign list transmission unit is received. 210 may transmit the

campaign list

401, 403, 405 including the registered campaign information to the user terminal 110. For example, when receiving search information for searching for specific campaign information from the user terminal 110 or category selection information for searching for campaign information included in a specific category among a plurality of categories, the campaign list transmitter 210 May transmit the campaign list including the campaign information corresponding to the search information or the category selection information to the user terminal 110.

The social post creation support unit 220 supports the creation of a social post corresponding to the campaign information selected by the user terminal 110 in the campaign list, and provides the user terminal 110 with information on the social post created by the user terminal 110. Can be received from. Here, the information about the social post may include, for example, a photographed image of the content included in the campaign information, text information about the content, link information about a social network service where the social post will be displayed, hash tag information related to the content, and social. It may include fee information for the post.

For example, referring to FIGS. 4A to 4B, the social post creation support unit 220 may display a page 409 including detailed information about the first campaign information 401 selected from the campaign lists 401, 403, and 405. It may be provided to the user terminal 110. The detail information page 409 includes information on content input by the advertiser terminal 120 and posting period information on campaign information, and registers a social post registration interface for moving to a social post creation page for the corresponding campaign information. 411 may be included.

The detail information page 409 may include, for example, a brand name of the content to be advertised, a representative image and a detailed image of the content, a content name, description information about the content, category information to which the content belongs, and related URL information of the content (the corresponding product). Link information that may provide detailed information or lead to purchase).

The detail information page 409 may further include, for example, a sharing interface 413 for setting the selected first campaign information 401 to be shared with the social network service of the user terminal 110.

In addition, the detail information page 409 may further include, for example, a storage interface 415 for allowing the selected first campaign information 401 to be stored in the user interest folder. At this time, when the user touches the storage interface 415, the color of the storage interface 415 may be changed.

4B to 4C, when the user terminal 110 selects the social post registration interface 411 on the detail information page 409, the social post creation support unit 220 displays the information on the creation requirement. The user terminal 110 includes a social post creation page 417 including a first area 419, a second area 423 for creating a social post, and a third area 421 for uploading images and videos. Can be provided to

In addition, the social post creation support unit 220 outputs a plurality of social network services (mandatory social network services set by the advertiser terminal 120) to the third area 421 and receives fee information for social posts. You can output more input interfaces.

The social post creation support unit 220 may include a required hash tag, an essential social network service, and a kind of content to be included in the social post in the first area 419 of the social post creation page 417 (image and Information about a composition requirement including at least one of a video) and essential text. At this time, the information on the writing requirements output to the first area 419 may be information corresponding to the form of creating a social post desired by the advertiser.

When the social post is created by the influencer, the hash tag management unit 222 may allow the essential hash tag displayed in the first area 419 to be inserted into the second area 421 for creating the social post.

For example, the hash tag manager 222 may insert the required hash tag selected by the user terminal 110 among the required hash tags output to the first area 419 into the second area 423. For example, when the influencer touches the mandatory hash tag of one of the mandatory hash tags in the first region 419 without having to integrally input the mandatory hash tag in the second region 421, The touch input required hash tag may be automatically inserted into the second area 423. Alternatively, the mandatory hash tag may be automatically inserted in the second area 423 without inputting the influencer.

The social network service selecting unit 224 may receive from the user terminal 110 information on at least one social network service selected by an influencer among a plurality of social network services output to the third area 421. In this case, the social network service selected by the influencer may be a social network service in which the social post is automatically posted when the social post written by the influencer is approved by the advertiser.

The creation requirement determination unit 226 determines whether the content of the social post created in the second area 423 satisfies the creation requirement displayed in the first area 419, and determines whether the content of the social post is satisfied. It may be provided to the terminal 110 in real time.

In this case, the result of whether the filling requirement is satisfied may be provided to the user terminal 110 in a manner of changing a color of the filling requirement displayed in the first area 419 or displaying a separate pop-up.

For example, the creation requirement determination unit 226 determines whether the type of the content of the social post uploaded to the third area 421 matches the type of the content included in the content requirement displayed on the first area 419. And, the result of whether or not the type of content included in the creation requirements can be provided to the user terminal 110 in real time. Here, the type of content may include an image and a video.

For example, the creation requirement determiner 226 is configured to insert at least one of the tags included in the required hash tag included in the first area 419 into the second area 421 for creating a social post. The color of the tag in the first area 419 may be changed from the first color (eg, red) to the second color (eg, black).

In addition, the creation requirement determination unit 226 determines the type of the content uploaded to the third area 421 and removes the color of the type of the content displayed on the first area 419 that matches the type of the uploaded content. You can change from one color to a second color.

For example, when the video 1 is uploaded to the third area 421, the color of the video 1 among the types of the content displayed on the first area 419 may be changed to the second color.

In addition, when a specific social network service is selected by an influencer among the plurality of social network services in the third area 421, the creation requirement determination unit 226 may inflate the required social network service displayed in the first area 419. It is possible to change the color of the particular social network service selected by the luncer from the first color to the second color.

In addition, the creation requirement determination unit 226 may include the essential text described in the second area 421 if the essential content displayed in the first area 419 is included in the description content of the first content created in the second area 421. The color of the required text displayed in the first area 419 corresponding to the color may be changed from the first color to the second color.

In this way, an influencer who writes a social post can check information in real time about whether a writing requirement is satisfied, so that a social poster that meets the writing requirements can be easily created.

The fee input unit 228 may receive fee information on the social post from the user terminal 110 through the fee input interface displayed in the third area 421.

When the social post information transmitting unit 230 receives the social post upload approval request 433 from the user terminal 110 with respect to the completed social post, the social post information transmitting unit 230 may transmit information about the social post to the advertiser terminal 120. .

Meanwhile, when the social post information transmitting unit 230 receives a request for the campaign list including the campaign information registered by the advertiser terminal 120 from the advertiser terminal 120 accessing the campaign site, the social post information transmitting unit 230 receives the campaign list through the campaign site. The advertiser terminal 120 may transmit.

For example, referring to FIG. 5A, the campaign list includes campaign information (eg, campaign image, campaign name, and social post following information corresponding to campaign information posted on a social network service) for each campaign registered by the advertiser terminal 120. , Interest and comment information, category information, agency information, etc.), campaign status information (e.g., status information of campaign information in progress or finished in a campaign application), campaign information posting period information, campaign information Payment information for the approved social post may be included.

The social post information transmitting unit 230 transmits the searched campaign list to the advertiser terminal 120 based on search information (for example, searching for a specific agency, search for campaign serving status, etc.) of the campaign information input by the advertiser terminal 120. Can transmit

In addition, when the social post information transmitting unit 230 receives a request for viewing the social post corresponding to the campaign information from the advertiser terminal 120, as shown in FIG. 5B, at least one social post 501 corresponding to the corresponding campaign information. , 503 may be transmitted to the advertiser terminal 120.

For example, referring to FIG. 5B, each of the one or more social posts 501 and 503 corresponding to the campaign information identified in the advertiser terminal 120 may include an interface for determining whether to approve the social post. For example, when a social post upload approval request of the first social post 501 is applied from the user terminal 110, the first social post 501 becomes a waiting state for approval 505 and the first social post 501. ) May be output to the first social post 501.

In this case, the advertiser terminal 120 may determine whether to purchase the first social post 501 by selecting the approval payment interface 507 or the approval rejection interface 509. If the advertiser terminal 120 selects the approval payment interface 507, the first social post may be automatically uploaded to the social network service set by the user terminal 110. Meanwhile, in the case of the second social post 503 already approved by the advertiser terminal 120, the second social post 503 is posted on the social network service of the user terminal 110 that created the second social post 503. Status information 511 indicating that the message is being displayed may be displayed on the second social post 503. If the advertiser terminal 120 wants to stop advertisement of the second social post 503 that is being posted, the posting of the second social post 503 may be stopped through the cancellation request interface 513.

When the social post is approved, the chat service provider 250 may provide a chat service with the user terminal 110 to the advertiser terminal 120. For example, referring to FIGS. 5B through 5C, when the advertiser terminal 120 selects the chat interface 515 for the second social post 503, the chat service provider 250 may chat with the user and the advertiser. Can provide a chat service.

For example, the chat service provider 250 may provide a chat service only for an approved social post. Accordingly, before the social post is approved, the chat service can prevent advertisers and influencers from posting the social post without using the mediation service.

The social post approval result provider 240 may provide the user terminal 110 with an approval result for the social post received from the advertiser terminal 120.

The social post approval result providing unit 240 is a social post (that is, a social post being posted on a social network service) in which the approval of the advertiser terminal 120 is completed, or a social post or an advertiser terminal in which the approval of the advertiser terminal 120 is rejected ( The social post list including the social post waiting for the approval of 120 may be transmitted to the user terminal 110.

Referring to FIG. 6A, when the social post approval result providing unit 240 receives an input 605 for requesting a list of social posts that are being posted on a social network service from the user terminal 110, the social post approval result providing unit 240 is posted to the user terminal 110. Social post lists 601 and 603 that include information about social posts in progress may be transmitted.

When the social terminal approval result providing unit 240 selects and inputs the reason for canceling the interface 607, the social post approval result provider 240 cancels the reason for canceling the posting of the social post that is being posted on the social network service by the advertiser terminal 120. The reason may be informed to the user terminal 110.

The chat service provider 250 may provide a chat service with the advertiser terminal 120 to the user terminal 110 with respect to a social post approved by the advertiser terminal 120. Referring to FIG. 6B, when the chat service provider 250 receives an input of the chat interface 609 for a conversation with the advertiser terminal 120 from the user terminal 110, the chat terminal provides the advertiser terminal to the user terminal 110. The user terminal 110 may provide a chat page 611 for inputting a query message to the 120.

The social post approval result provider 240 may provide fee information for the social post approved by the advertiser terminal 120 to the user terminal 110.

Referring to FIG. 6C, the social post approval result providing unit 240 is approved by the advertiser terminal 120 when a request for transmission of point details 613 for a social post approved from the user terminal 110 is input. The fee information obtained from the advertiser terminal 120 for the social post may be provided to the user terminal 110.

On the other hand, those skilled in the art, campaign information receiving unit 200, campaign list transmission unit 210, social post creation support unit 220, hash tag management unit 222, social network service selection unit 224, creation requirements determination unit 226 ), The fee input unit 228, the social post information transmitter 230, the social post approval result provider 240, and the chat service provider 250 may be separately implemented or one or more of them may be integrated. I will fully understand that you can.

7 is a flowchart illustrating a method for providing an advertisement mediation service in the advertisement mediation service providing server 100 according to an embodiment of the present invention.

The method for providing advertisement mediation service according to the embodiment shown in FIG. 7 is time-series in the advertisement mediation service providing server 100, the user terminal 110, and the advertiser terminal 120 according to the embodiment illustrated in FIGS. 1 to 6C. It includes the steps to be processed. Therefore, although omitted below, contents described with respect to the advertisement mediation service providing server 100, the user terminal 110, and the advertiser terminal 120 of FIGS. 1 to 6C may be classified according to the embodiment of FIG. 7. It can also be applied to a method of providing an intermediate service.

Referring to FIG. 7, in operation S701, the advertisement mediation service providing server 100 may receive information on campaign information and preparation requirements from the advertiser terminal 120. Here, the campaign information may include at least one of information on content and posting period information on a social post. The creation requirement may include, for example, at least one of a required hash tag, a required social network service, a kind of content to be included in a social post, and a required text.

In operation S703, when receiving the request for the campaign list including the campaign information from the user terminal 110, the advertisement mediation service providing server 100 may transmit the campaign list to the user terminal 110.

In step S705, the advertisement mediation service providing server 100 supports the creation of the social post corresponding to the campaign information selected by the user terminal 110 in the campaign list, and the information on the social post created by the user terminal 110 It may receive from the user terminal 110. Here, the information on the social post may include, for example, a photographed image of the content, text information on the content, link information on a social network service where the social post will be displayed, hash tag information related to the content, and fee information on the social post. It may include.

In operation S707, the advertisement mediation service providing server 100 may transmit information about the social post to the advertiser terminal 120.

In operation S709, the advertisement mediation service providing server 100 may provide the user terminal 110 with an approval result for the social post received from the advertiser terminal 120. The social post approved by the advertiser terminal 120 may be uploaded to the social network service set in the user terminal 110.

In the above description, steps S701 to S709 may be further divided into additional steps or combined into fewer steps, according to an embodiment of the present invention. In addition, some steps may be omitted as necessary, and the order between the steps may be changed.

8 is a block diagram of the user terminal 110 shown in FIG. 1, according to an embodiment of the invention.

Referring to FIG. 8, the user terminal 110 may include a campaign list receiver 800, a social post creator 810, a social post information transmitter 820, a social post approval result unit 830, and a chat service provider ( 840. However, the user terminal 110 shown in FIG. 8 is only one implementation example of the present invention, and various modifications are possible based on the components shown in FIG. 8.

The campaign list receiving unit 800 may receive a campaign list including campaign information from the advertisement mediation service providing server 100. For example, the campaign list receiving unit 800 advertises a campaign list including campaign information belonging to at least one category selected by an influencer through a campaign application (an application that supports viewing of campaign information and creating a social post). It may receive from the mediation service providing server 100.

The social post creator 810 may receive and provide a page including detailed information on the campaign information selected by the influencer from the campaign brokerage service providing server 100.

The social post creator 810 may provide information on content included in the campaign information and posting period information on the campaign information through the detail information page of the campaign information. Here, the information about the content may be, for example, the brand name of the content to be advertised, a representative image and a detailed image of the content, the content name, the description information about the content, the category information to which the content belongs, the relevant URL information of the content (the product Link information that provides detailed information or leads to purchase).

The social post creator 810 may provide an interface for creating a social post corresponding to the campaign information selected by the influencer in the campaign list. Here, the interface may include a first interface for displaying information on a social post creation requirement, a second interface for creating a social post, a third interface for uploading images and videos, and fee information for a social post from an influencer. It provides a social post creation page comprising a fourth interface for receiving the input and a fifth interface for selecting a plurality of social network services (mandatory social network services set by the advertiser terminal 120).

The first interface may display information about a writing requirement including at least one of a mandatory hash tag, a mandatory social network service, a kind of content (image and video) to be included in the social post, and a mandatory text, which must be described in the social post. Can be. The information on the creation requirement displayed on the first interface may be information corresponding to a form for creating a social post desired by an advertiser.

The social post authoring unit 810 may support the social post to be written based on a writing requirement regarding the selected campaign information. In detail, the social post creator 810 may provide a result in real time as to whether content of a social post written through the second interface satisfies a writing requirement displayed on the first interface.

For example, the social post creator 810 may provide a result as to whether the type of the content of the social post uploaded through the third interface matches the type of the content included in the writing requirement displayed on the first interface. have.

For example, the social post authoring unit 810 may provide an influencer with a result of satisfying the writing requirement by changing the color of the writing requirement displayed on the first interface or popping up a popup.

For example, if the text written in the second interface matches the required text included in the writing requirements displayed in the first interface, the social post compose 810 may change the color of the required text displayed in the first interface into the first color. You can change to the second color in.

When the social post is registered via the second interface by the influencer, the required hash tag selected by the influencer among the required hash tags displayed on the first interface may be inserted into the second interface.

For example, when the influencer touches a mandatory hash tag of one of the mandatory hash tags displayed on the first interface, the touch input mandatory hash tag may be automatically inserted into the second interface. At this time, the color of the required hash tag (tag corresponding to the required hash tag inserted in the second interface) displayed on the first interface may be changed from the first color to the second color. As such, an influencer who writes a social post can easily create a social poster that meets the writing requirements in the second interface due to the color change of the information about the writing requirements in the first interface.

The social post creator 810 may upload an image or video to be included in the social post from the influencer through the third interface.

In addition, the social post creator 810 may receive fee information on a social post created from an influencer through a fourth interface.

In addition, the social post creator 810 may receive at least one social network service selected from among a plurality of social network services displayed on the fifth interface.

The social post information transmitter 820 may transmit information about the social post created through the interface to the advertisement mediation service providing server 100. Here, the information about the social post may include, for example, an image or video about the content, text information about the content, link information about the social network service where the social post will be displayed, hash tag information related to the content, and a fee for the social post. May contain information.

The social post approval result unit 830 may receive an approval result for the social post from the advertisement mediation service providing server 100. If the social post has been approved by the advertiser, the social post may be uploaded to the social network service selected by the influencer, and the advertiser may receive a point or cash fee for the social post set by the influencer.

When the social post is approved, the chat service provider 840 may provide a chat service with the advertiser terminal 120. For example, the chat service provider 740 may provide a chat room for creating a query response between the advertiser terminal 120 and the user terminal 110.

On the other hand, those skilled in the art, the campaign list receiving unit 800, social post creation unit 810, social post information transmission unit 820, social post approval result unit 830 and chat service provider 840 are each implemented separately. It will be fully understood that one or more of these may be implemented.

The method of using the advertisement mediation service according to the embodiment illustrated in FIG. 9 is time-series in the advertisement mediation service providing server 100, the user terminal 110, and the advertiser terminal 120 according to the embodiment illustrated in FIGS. 1 to 8. It includes the steps to be processed. Therefore, although omitted below, contents described with respect to the advertisement intermediation service providing server 100, the user terminal 110, and the advertiser terminal 120 of FIGS. 1 to 8 may be classified according to the embodiment of FIG. 9. The same may be applied to a method of using an intermediate service.

Referring to FIG. 9, in operation S901, the user terminal 110 may receive a campaign list including campaign information from the advertisement mediation service providing server 100.

In operation S903, the user terminal 110 may provide an interface for creating a social post corresponding to the campaign information selected by the influencer in the campaign list. Here, the user terminal 110 is a social post creation page including a first interface for displaying information on the creation requirements through the interface, a second interface for creating a social post and a third interface for uploading images and videos Can be provided. Here, the writing requirement may include, for example, at least one of a required hash tag, a required social network service, a type of content to be included in a social post, and a required text.

In operation S905, the user terminal 110 may transmit information about the social post created through the interface to the advertisement mediation service providing server 100.

In operation S907, the user terminal 110 may receive an approval result for the social post from the advertisement mediation service providing server 100.

In the above description, steps S901 to S907 may be further divided into additional steps or combined into fewer steps, according to an embodiment of the present invention. In addition, some steps may be omitted as necessary, and the order between the steps may be changed.

An embodiment of the present invention may also be implemented in the form of a recording medium including instructions executable by a computer, such as a program module executed by the computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. .

Claims

In the server providing an advertisement brokerage service,

A campaign information receiver configured to receive campaign information and information on preparation requirements from an advertiser terminal;

A campaign list transmission unit which transmits the campaign list to the user terminal when receiving a request of the campaign list including the campaign information from a user terminal;

A social post creation support unit which supports creation of a social post corresponding to the campaign information selected by the user terminal in the campaign list, and receives information on the social post created by the user terminal from the user terminal;

A social post information transmitter for transmitting the information about the social post to the advertiser terminal; And

It includes a social post approval result providing unit for providing an approval result for the social post received from the advertiser terminal to the user terminal,

And when the social post is approved, the advertisement mediation service is linked with the plurality of social network services such that the social post is uploaded to the plurality of social network services via the advertisement mediation service.
The method of claim 1,

When the social post is approved, the chat service provider for providing a chat service between the advertiser terminal and the user terminal

Ad mediation service providing server further comprising.
The method of claim 1,

And the campaign information includes at least one of information on content and posting period information on the campaign information.
The method of claim 1,

The campaign information receiver further receives a target condition for the campaign information,

The target condition is an advertisement brokerage service providing server including age information, gender information and interest information of the advertisement target of the campaign information.
The method of claim 1,

The information on the social post may include a photographed image of the content, text information on the content, link information on a social network service where the social post will be displayed, hash tag information related to the content, and fee information on the social post. It will include, advertising intermediary service providing server.
The method of claim 1,

The creation requirement includes at least one of a mandatory hash tag, a mandatory social network service, a kind of content to be included in the social post, and a mandatory text.
The method of claim 6,

The social post creation support unit is a hash tag management unit for inserting the required hash tag into the social post when the social post is created

That includes, the mediation service providing server.
The method of claim 7, wherein

The social post creation support unit

A first area for displaying information on the preparation requirement

And providing a social post writing page including a second area for creating the social post and a third area for uploading an image and a video.
The method of claim 8,

The hash tag management unit outputs the required hash tag to the first area,

The advertisement intermediation service providing server for inserting the mandatory hash tag selected by the user terminal among the mandatory hash tags output to the first region into the second region.
The method of claim 8,

The social post creation support unit

A social network service selecting unit configured to output the plurality of social network services to the third area and to select at least one of the plurality of social network services;

If the social post is approved, the social post is uploaded to the selected social network service.
The method of claim 6,

The social post creation support unit

Determine whether the social post meets the writing requirement,

Ad mediation service providing server further comprises a creation requirement determination unit for providing a result on the satisfaction of the creation requirements to the user terminal in real time.
The method of claim 11,

The type of the content includes an image and a video,

The preparation requirement determination unit

Determine whether the type of each content included in the social post matches the type of content included in the creation requirement,

And providing a result of whether or not the type of content included in the writing requirement is provided to the user terminal in real time.
The method of claim 1,

The social post creation support unit

And a fee input unit configured to receive fee information on the social post from the user terminal.
In the user terminal for using the advertising mediation service,

A campaign list receiving unit which receives a campaign list including campaign information from an advertisement mediation service providing server;

A social post creating unit providing an interface for creating a social post corresponding to selected campaign information in the campaign list;

A social post information transmission unit for transmitting the information on the social post created through the interface to the advertisement mediation service providing server;

A social post approval result unit for receiving an approval result for the social post from an advertisement mediation service providing server,

And when the social post is approved, the advertisement mediation service is linked with the plurality of social network services such that the social post is uploaded to the plurality of social network services via the advertisement mediation service.
The method of claim 14,

If the social post is approved, the chat service provider for providing a chat service with the advertiser terminal

The user terminal further comprising.
The method of claim 14,

The social post creator allows the social post to be written based on a writing requirement regarding the selected campaign information,

The creation requirement includes at least one of a required hash tag, a required social network service, a type of content to be included in the social post, and a required text.
The method of claim 16,

The interface is

A user terminal for providing a social post creation page comprising a first interface for displaying information on the writing requirements, a second interface for creating the social post and a third interface for uploading images and videos.
The method of claim 17,

The first interface indicates the required hash tag,

The mandatory hash tag selected by the user among the mandatory hash tags displayed on the first interface is inserted into a second interface.
The method of claim 17,

The social post creation page

And a fourth interface unit for receiving fee information on the social post from the user.
In the method for providing an advertising mediation service,

Receiving information on campaign information and preparation requirements from an advertiser terminal;

When the request for the campaign list including the campaign information is received from the user terminal, transmitting the campaign list to the user terminal;

Supporting creation of a social post corresponding to the campaign information selected by the user terminal in the campaign list, and receiving information on the social post created by the user terminal from the user terminal;

Transmitting information about the social post to the advertiser terminal; and

Providing an approval result for the social post received from the advertiser terminal to the user terminal,

And when the social post is approved, the advertisement mediation service is linked with the plurality of social network services such that the social post is uploaded to the plurality of social network services via the advertisement mediation service.