KR20200137201A - 5 dimensional marketing method of one line type - Google Patents

Abstract

The present invention relates to a single line-type five-dimensional marketing method, wherein an objective is to provide a new type of marketing method which minimizes a distribution gap between upper members and lower members and prevents a situation in which the upper members take almost all the points. To this end, the single line-type five-dimensional marketing method comprises: a membership registration step of purchasing a product sold in a shopping mall provided in a server by using a member terminal or purchasing a product in a store, providing purchase information to the server, and receiving a membership number; a member introduction step of introducing a product of the shopping mall to a new consumer such that the consumer purchases the product of the shopping mall or a product of the store and receives a lower membership number; a point receiving step of receiving points from the shopping mall according to the prices of products purchased by lower members and the product purchased by a user himself/herself; a point transfer step of deducting a sales commission, an education commission, and center points from the points received according to the sales for a month and transferring the remaining points to upper members; a point distribution step of distributing the points transferred from the lower members to the upper members according to a predetermined ratio; and a point settlement step of settling points of each member based on a secondary reference amount of the point transfer step and deducting a tax amount to determine an after-tax income, wherein the upper members and the lower members are connected in a single line.

Description

5 DIMENSIONAL MARKETING METHOD OF ONE LINE TYPE}

The present invention relates to a five-dimensional marketing method of a single-line type, and more specifically, a raised amount according to the sales of a plurality of consecutive lower members is included in the sales amount as the upper member and the lower member are continuously connected in one line. As part of the sales amount is uploaded to a large number of upper members, the distribution gap between upper and lower members can be minimized, and point monopoly by upper members can be prevented, and all members can store their products in online shopping malls. It is about a five-dimensional marketing method of a single line type that can be sold.

In general, marketing refers to all business activities related to the distribution of goods or services by producers to consumers. This has a broader meaning than a simple selling act.

The marketing can be divided into a product area, a market transaction area, a sales area, a sales promotion area, a comprehensive adjustment area, and the like according to their function.

The product area includes research and development of new products, product quality improvement, and development work for new uses, and the market transaction area includes market research, demand forecasting, development of sales channels, and market-specific pricing.

The sales area includes tasks such as management of salespeople, operation of sales activities, and management of sales affairs, and the sales promotion area includes tasks such as advertisement, advertisement, and sales promotion strategy establishment.

The comprehensive coordination area includes tasks such as policy, plan setting, organizational composition, and budget management related to the above activities.

In the sales area, the conventional sales method allows producers to produce products and deliver them to consumers through various distribution steps (hereinafter referred to as'one-dimensional marketing').

According to the above-described sales method, since a product produced by a producer passes through many distribution stages before being delivered to a consumer, the price of the product gradually increases with each distribution stage.

As an alternative to the above-described one-dimensional marketing, there is a method of stacking and selling a large amount of products in a large factory-type mart or warehouse-type mart (hereinafter referred to as'two-dimensional marketing').

According to the two-dimensional marketing method, since intermediate distribution steps can be reduced, consumers can purchase products at low cost.

However, in recent years, as e-commerce through the Internet is activated, sales of such factory-type marts are gradually decreasing.

In the e-commerce, the seller opens a shopping mall on a server connected by the Internet, and the buyer connects to the seller's server through the Internet to purchase products (hereinafter referred to as'three-dimensional marketing'. do).

The above-described electronic commerce has an advantage that the seller can reduce the overall cost for operating the actual store.

In addition, the electronic commerce method provides a variety of additional services to buyers for the purpose of inducing consumer interest and increasing sales through purchasing psychological stimulation.

A representative example of such an additional service is bonus points, which are used in the same sense as mileage, reserves, and rewards.

Bonus points provided in this way are later exchanged for goods or cash, which is commonly referred to as cashback.

That is, the 3D marketing method is characterized in that a part of the cost paid by the consumer is partially returned to the consumer.

In addition to the above 3D marketing method, it is possible to consider a method of returning points as bonus profits for the entire cost purchased by the consumer (hereinafter referred to as '4D marketing').

However, the four-dimensional marketing method becomes difficult to actually operate unless the company's profit creation is guaranteed.

On the other hand, Networking Marketing means that consumers who have used a product recognize the excellence of the product and become a salesperson with their own intention to recommend products to people around them, and newly formed consumers are converted back to salesmen. By repeating the process over and over, it refers to a chain of referral sales that expands the sales range of the product.

The success of this network marketing is based on both sales and organization, the core of which lies in the Compensation Plan.

The compensation plan is a major driving force that promotes sales and spreads the organization by setting standards such as how and how much to pay the sponsorship allowance to salespeople in network marketing.

However, in the conventional network marketing method, there is a criticism that the upper member and the lower member are connected in a pyramid shape, so that the upper member located at the upper part of the organization monopolizes the selling point such as the sponsorship allowance.

That is, there is a problem that the success of the upper members is achieved at the expense of the lower members.

Meanwhile, as a result of researching the prior art related to the present invention, a number of patent documents have been searched, and some of them are as follows.

In Patent Document 1, when subscription attraction or sale occurs due to the activities of registered members, a hierarchical arrangement is created and arranged in order, and a set basic point is given each time a subscription attraction or sales performance occurs, and at the per level When the specified threshold is reached, set level points are given for all previous hierarchical arrays that have been sorted, and level points are given for all elements of the previous hierarchical array each time the number of times specified as the fur level is repeated. In addition, target points are given for all elements of the previous hierarchical arrangement that have been sorted when the threshold value specified in the fur target is reached for a certain period of time determined by the network marketing operator, and each time the number of times specified as the fur target is repeated, Network marketing rewards, which are configured to give target points for all hierarchical elements, so that various reward plans can be set up to motivate members, as well as a system that is strong against organizational expansion due to the simplicity of the method. We are starting a plan.

In Patent Document 2, when access is made from a computer connected by networking, the operation starts, the address of the new member is input, and the address entered by the new member is searched, and the area code is given to the new member and at the same time Set a regional group, determine whether there is a recommender input from a new member, and if there is no recommender input, select the top member of the region to which the new member belongs as the recommender, and compare the region to which the new member belongs to the region to which the recommender belongs. If the region to which the new member belongs and the region to which the recommender belongs are the same, the recommender is selected as the sponsor if the number of sponsor members is small, and the region to which the new member belongs and the region to which the recommender belongs are different, or the region to which the new member belongs and the recommender Even if the region to which the referral belongs is the same, if the number of sponsor members of the recommender is more than a certain number, the operation process of selecting the upper member of the regional group as the sponsor is programmed and stored, including a server and a database storing member information. When a new member joins, the profits are distributed to the recommenders who contributed to the new member registration, and the profits are distributed to the sponsors in the region where the new member joined separately from the recommender, and various other distribution methods were introduced. It discloses a network marketing system apparatus and method for generating a relatively large income in a relatively short time to all members by applying it.

Patent Document 3 is a method of operating a marketing device based on user recommendation, comprising: receiving a content recommendation signal for an arbitrary content from a first user; Sharing the content with at least one second user in response to the content recommendation signal; Receiving a purchase request for a product related to the content from the second user; Performing a purchase of the product by the second user according to the received purchase request; And when the purchase is completed, providing a predetermined reward to the first user. A marketing device based on user recommendation and a method of operation thereof are disclosed.

Patent Document 4 includes the steps of generating advertisement content based on advertisement information related to an arbitrary product received from a first user; Exposing the advertisement content to at least one second user; And providing a predetermined point from a point held by the first user to the second user who has viewed the advertisement content, wherein the advertisement information includes an evaluation item for the product, the advertisement content, and the advertisement content Includes information on at least one of the exposure targets of, and the advertisement information includes information on at least one of the product, an evaluation item for the advertisement content, and an exposure target of the advertisement content, and a consumer who has viewed the advertisement content Disclosed is a marketing device through point payment and a method of operation thereof, which can increase product information sharing and product sales by providing differentiated points to consumers according to the evaluation of advertisement content of

KR 10-2004-0022794 A KR 10-2005-0024876 A KR 10-2015-0067885 A KR 10-2015-0102811 A

The present invention has been devised to solve the problems of the prior art, and an object of the present invention is to provide a marketing method of a new method, not the one-dimensional to four-dimensional marketing method described above.

Another object of the present invention is to make it possible to provide a bonus profit to a consumer over the amount he purchased.

Another object of the present invention is that an upper member and a lower member are continuously connected in one line, so that the amount raised according to the sales of a plurality of consecutive lower members is included in the sales amount, and a part of the total sales amount is uploaded to the plurality of upper members. As a result, it is to minimize the distribution gap between the upper member and the lower member, and to prevent the higher member from taking points.

The present invention for achieving the above object is a member sign-up step of purchasing a product sold in a shopping mall provided in a server through a member terminal or providing purchase information to the server after purchasing a product in the store, and receiving a member number; ; A member introduction step of introducing a product of the shopping mall to a new consumer so that the consumer purchases the product of the shopping mall or the store and is given a lower member number; Receiving points for receiving points from a shopping mall according to the prices of products purchased by sub-members and products purchased by the member himself/herself; A point raising step of deducting sales fees, training fees, and center points from among points received according to sales for a month, and raising the remaining points to a higher member; A point distribution step of distributing points raised from lower members to upper members according to a predetermined ratio; Including; a point settlement step of determining the real amount of earned amount by calculating the points of each member based on the second reference amount of the point raising step and deducting the tax amount, and connecting the upper member and the lower member in a row. It is characterized by being.

In addition, in the point raising step, sales fees, training fees, and center points are deducted only when points provided from the server for each member for one month are accumulated over a certain amount, and otherwise, all points are raised to the immediate supervisor. To do.

In addition, the server is characterized in that it provides 50% of the sales amount in the shopping mall or the store to the member as points.

In addition, in the step of raising the points, 50% of the sum of the amount raised by each member from 100 consecutive sub-members and the member's own sales is the first reference amount, and then 50% of the first reference amount. It is divided and raised to 100 consecutive high-ranking members as the 1st raising amount, and the amount obtained by multiplying the 1st base amount by the payment rate for each position is the 2nd base amount, and then 50% of the 2nd base amount is raised by the 2nd time It is characterized in that the amount is divided and uploaded to 100 consecutive top members.

In addition, in the above point calculation step, the basic points calculated by multiplying the second base amount of each member by the payment rate for each position, and the introduction points calculated by multiplying the basic points and the payment ratio for each position are summed, It is characterized in that the final point is calculated by adding the rank points multiplied by the rank point payment ratio, and then determining the real amount by deducting the tax amount.

In addition, for each member, based on the total sales amount according to the sum of the member's own sales and the sales of 100 consecutive sub-members, the server ranks the membership level as LPP, LPP Gold, Happyner, Experience Room, Soho Branch, and Branch. , Sales agency, and general agency, and the payment ratio is determined according to each position.

In addition, the server is characterized in that, after distributing 3% of the global sales amount to the ranks of the experience room or higher according to the share point payment ratio for each position as sales sharing points, the distribution is equally distributed to each position.

In addition, the shopping mall of the server is characterized in that it sells its own products and, when registering products manufactured and sold by individual members, sells them together.

According to the five-dimensional marketing method of the single line type according to the present invention, there is an effect of providing a bonus profit more than the amount he purchased to the consumer.

In addition, the upper member and lower member are connected in a row, and the amount raised according to the sales of a number of consecutive lower members is included in the sales amount, and a part of the total sales amount is uploaded to a number of upper members. There is an effect of minimizing the distribution gap and preventing lower-level member dissatisfaction by preventing high-ranking members from taking points.

In addition, since all individual members can register and sell verified products on the server, there is an effect that the server operator and individual members can win-win with each other.

In addition, since the raised amount according to the sales of about 100 consecutive lower members is included in the total sales amount, and a part of the total sales amount is raised to 100 consecutive upper members, the sales amount of lower members is evenly distributed to the upper members. As a result, the distribution gap between the upper and lower members is reduced.

1 is a flow chart showing a single line type marketing method according to the present invention.
Figure 2 is a schematic diagram showing a connection relationship between members in the single line type marketing method of the present invention.
Figure 3 is a schematic diagram showing a point raising step in the single line type marketing method of the present invention.
Figure 4 is an exemplary view showing the introduction point of the point distribution step in the single line type marketing method of the present invention.
Figure 5 is an exemplary view showing the rank points in the point distribution step in the single line type marketing method of the present invention.
6 is an exemplary view showing the distribution ratio of sales sharing points in the single line type marketing method of the present invention.

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the single-line type of marketing method of the present invention.

In order to distinguish from the 1D to 4D marketing described in the prior art, the marketing method according to the present invention will be referred to as 5D marketing.

The five-dimensional marketing method of the single line type according to the present invention, as shown in Figs. 1 and 2, the membership registration step; Member introduction stage; Point counting step; Point raising step; Point distribution step; And point settlement step; and the upper member and lower member are connected in a row in a row.

Here, when the shopping mall of the server sells its own products and registers products manufactured and sold by individual members, it is preferable to sell them together.

In this case, for products made by individual members, after considering the product name, usage, various certifications or permits, price, monthly production capacity, etc., points are given for each so that they can enter the shopping mall only if they have a total of 80 points or more. It is desirable.

The membership registration step is a step of purchasing a product sold in a shopping mall provided in the server through a member terminal, or purchasing a product in the store and then providing purchase information to the server, and then receiving a membership number. Become a member by receiving

At this time, if there is an existing member who introduced the product, it is registered as a sub-member of that member.

The member introduction step is a step in which an existing member introduces a product of the shopping mall to a new consumer so that the consumer purchases the product of the shopping mall or the store and is given a lower member number, and is connected continuously whenever a new member is created. .

The point receiving step is a step of receiving points from a shopping mall according to a price of a product purchased by lower members and a product purchased by the member himself/herself, and generally 50% of the purchase amount is provided as points.

At this time, the server sets the membership level to LPP, LPP Gold, Happyner, Experience Room, Soho Branch, and branches based on the total sales amount for each member, based on the sum of the member's own sales and the sales of 100 consecutive sub-members. , Sales agency, and general agency, and the payment ratio is determined according to each position.

For example, if the total sales (excluding VAT) is 1.5 million won or more, LPP, if it is more than 10 million won, LPP Gold, if it is more than 20 million won, Happyner, if it is more than 50 million won, the experience room, if it is 80 million won or more, Soho branch, if it is more than 100 million won, If it is 200 million won or more, it is a sales agency, and if it is 600 million or more, it is a general agency.

At this time, in the case of a general agency, it is directly appointed by the head office where the server is installed.

And, as shown in FIG. 4, the payment rate according to each position may be 17.5% for LPP, 20% for LPP Gold, 22.5% for Happiness, and 25% for positions above the experience room.

The point raising step is a step of deducting some of the points, that is, sales fees, training fees, center points, etc., received according to the amount of sales for a month, and raising the remaining points to upper members.

Here, sales fees, training fees, and center points are deducted only when each member accumulates more than a certain amount of points provided from the server for one month, otherwise all points are raised to the direct supervisor.

That is, points are deducted and settled only when points according to sales for one month are more than 500,000, and otherwise, all points are uploaded to the direct supervisor.

Specifically, in the point raising step, 50% of the sum of the raised amount raised by each member from 100 consecutive sub-members and the member's own sales amount as the first reference amount, and then 50% of the first reference amount. % Is used as the first rounding amount and divided and raised to 100 consecutive high-ranking members, 17.5% of the first standard amount is used as the second standard amount, and 50% of the second standard amount is used as the second amount. It is divided and uploaded to 100 consecutive top members.

For example, if the total sales of a member with a position of LPP is 2 million won, 50% of the sales amount, 1 million won, becomes the first reference amount, and 50% of the first reference amount, or 500,000 won, is the first raising point. KRW 5,000 is raised to 100 consecutive high-ranking members, and KRW 175,000, which is 17.5% of the distribution ratio of LPP to the 1st base amount, becomes the 2nd base amount, and KRW 87500, which is 50% of the 2nd base amount, is 2 The difference is raised by 875 won to 100 consecutive top members.

Therefore, even if the actual total sales amount is the same, the direct parent member of the corresponding member uses 2,5,875, which is the addition of the 1st round of 5,000 won and the 2nd round of 875 won as total sales, and the 1st round and the 2nd round. Will be calculated.

The point distribution step is a step of distributing points raised from lower members to upper members according to a predetermined ratio, and the first and second raising amounts are equally distributed to 100 consecutive upper members.

Therefore, each member receives the first and second rounds from 100 consecutive sub-members.

The point settlement step is a step of calculating the points of each member based on the second standard amount of the point raising step and determining the real amount by deducting the tax amount, which is calculated by multiplying the second standard amount of each member by the payment rate for each position. One basic point and the introduction point calculated by multiplying the basic point and the payment rate for each position are summed, and the final point is calculated by adding the rank point multiplied by the position point payment rate for each position to calculate the final point. Will decide.

In this case, as shown in FIG. 5, the rate of payment of rank points for each position may be 2.5% for LPP and LPP gold ranks, 5% for Happener ranks, and 15% for positions above the experience room.

However, the above introduction points are calculated by multiplying the lower point among the basic points of the upper member and the lower member by the payment rate for each position of the lower rank among the positions of the upper member and the lower member.

In addition, the server distributes 3% of the global sales amount to the ranks above the experience room as sales sharing points according to the share point payment ratio for each rank, and then distributes them equally to each rank.

At this time, as shown in Fig. 6, the share point payment rate for each position is preferably 0.9% for the experience room, 0.7% for the Soho branch, 0.6% for the branch, 0.5% for the sales agency, and 0.3% for the general agency. .

Therefore, when calculating the share points for each position based on the total sales amount of 10 billion won in the world, 90 million won, which is 0.9% of the total sales share points of 300 million won, is 900,000 points each for approximately 100 experience room ranks. KRW 70 million, which is 0.7%, is distributed by 1 million points to approximately 70 Soho branch managers, and KRW 60 million, which is 0.6%, is distributed by 1.2 million points to approximately 50 branch offices, and 0.5 The 50 million won (%) is distributed to approximately 30 sales representatives at 16,6666,666 points, and the remaining 30 million won (0.3%) is distributed to approximately 10 general agency positions by 3 million.

Accordingly, sufficient compensation is given to senior ranks above the Soho branch, thereby increasing the willingness to sell.

According to the marketing method according to the present invention, it is possible to minimize the distribution gap between the upper member and the lower member, and in particular, since it is possible to prevent the higher member from taking points, it is possible to minimize the complaints of the lower member.

In addition, since all individual members can register and sell verified products on their own server, the server operator and individual members can benefit from each other.

In the above, preferred embodiments of the present invention have been exemplarily described, but the scope of the present invention is not limited to such specific embodiments, and can be appropriately changed within the scope described in the claims.

Claims (8)

A member sign-up step of providing purchase information to the server and receiving a member number after purchasing a product sold in a shopping mall provided on the server through a member terminal or purchasing a product in the store;
A member introduction step of introducing a product of the shopping mall to a new consumer so that the consumer purchases the product of the shopping mall or the store and is given a lower member number;
Receiving points for receiving points from a shopping mall according to a price of a product purchased by lower members and a product purchased by the member himself/herself;
A point raising step of deducting sales fees, training fees, and center points among points received according to sales for a month, and raising the remaining points to a higher member;
A point distribution step of distributing points raised from lower members to upper members according to a predetermined ratio;
Including; a point calculation step of determining the real amount of the real amount by calculating the points of each member based on the second reference amount of the point raising step and deducting the tax amount,
One-line type of five-dimensional marketing method, characterized in that the upper and lower members are connected in a row. The method of claim 1,
The point raising step,
Five-dimensional marketing method of a single line type, characterized in that a certain percentage of points are deducted only when each member has accumulated more than a certain amount of points provided from the server for one month, and otherwise, all points are uploaded to the immediate supervisor. The method of claim 1,
The server, a single line type 5D marketing method, characterized in that 50% of the sales amount in a shopping mall or a store is provided as points to a member. The method of claim 1,
The point raising step,
Each member uses 50% of the sum of the total amount of the member's own sales and the raised amount raised from 100 consecutive sub-members as the first reference amount, and then 50% of the first reference amount as the first increase amount. The top 100 members are divided and uploaded to the top 100 members, and the first base amount multiplied by the payment rate for each position is used as the second base amount, and 50% of the second base amount is the second rounded up amount to 100 consecutive top members. Five-dimensional marketing method of a single line type, characterized in that divided and uploaded to the. The method of claim 1,
In the above point calculation step, the basic points calculated by multiplying the second base amount of each member by the payment rate for each position, and the introduction points calculated by multiplying the basic points and the payment rate for each position are summed, and these summed points are added to the position by position. Five-dimensional marketing method of a single line type, characterized in that the final point is calculated by adding the rank points multiplied by the point payment ratio, and then deducting the tax to determine the real amount. The method of claim 1,
The server,
For each member, the membership level is based on the sum of the member's own sales and the sales of 100 consecutive sub-members, based on the total sales, LPP, LPP Gold, Happyner, Experience Room, Soho, Branch, Sales Agent, General Agent Separated by,
Five-dimensional marketing method of a single line type, characterized in that the payment ratio is determined according to each position. The method of claim 6,
The server is a five-dimensional single-line type, characterized in that, after distributing 3% of the global sales amount to the ranks above the experience room according to the share point payment ratio for each position as sales sharing points, and distributing them equally to each rank. Marketing method. The method according to any one of claims 1 to 7,
The shopping mall of the server sells its own products and, when registering products manufactured and sold by individual members, sells them together.

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