KR20200032573A - Shopping Mall Operating Device Linked Social Network Service and Shopping Mall Operating Method - Google Patents

Abstract

The present invention provides a shopping mall operating device base on social network service interworking and a shopping mall operating method. According to the present invention, the shopping mall operating device base on social network service interworking and the shopping mall operating method register text such as comments including user comments practically used by sellers, images, and videos in personal homepages of the sellers, share the text, the images, and the videos via a social network service to improve promotional effects for real products and reliability for the products, perform only promotion while shifting a burden of expenses and time for delivery, payment, and customer service for an individual to personally run a shopping mall to an existing shopping mall, create profits such as fees by performing only promotion, provide a homepage template capable of automatically creating a personal homepage to promote and purchase products for sellers registered in a shopping mall to be used as a new profit model for the shopping mall and the sellers from the point of view of increasing profits by minimizing additional expenses in the shopping mall and promoting products to create personal homepages created in designs desired by the registered sellers, allow the sellers to register text, images, or videos for user comments and advantages for the products in the personal homepages, allow the sellers to promote the personal homepages via social network services of the sellers to respond to payment, delivery, and customer service in the shopping mall if purchases are received via the personal homepages, and provide the sellers with prescribed fees to boost sales of products.

Description

Shopping Mall Operating Device Linked Social Network Service and Shopping Mall Operating Method based on social network service linkage

The present invention relates to a shopping mall operating device and a shopping mall operating method based on linkage with a social network service, and more specifically, a buyer who purchases a product likes the product he or she purchases, and a social network service for the same product (Social If you want to advertise and sell through Network Service (SNS), if you register as a seller in a shopping mall, you can provide a template for a separate homepage design for sale to provide an individual such as Naver Blog or IM Web for advertising to the seller. Automatically creates and registers a homepage, promotes the seller's personal homepage through SNS, and when a buyer purchases from the seller's personal homepage, it is linked to the corresponding product in the shopping mall to provide payment, delivery and customer service in the shopping mall, and to pay the seller a commission. Shopping mall operation base based on linkage of social network services provided Chi and shopping mall operation method.

Rather than using conventional offline stores such as department stores, marts, or markets in recent years when people purchase products, various products are easily gathered in one online shopping mall due to the development of networks and widespread distribution of smartphones. The use of inexpensive online markets is increasing.

In addition, the buyers who purchase the product are posted on their blog, homepage, or personal broadcasting about reviews, satisfaction, or various usage methods according to the purchase of the product, so that the producers of the product can use the power blogger or personal broadcasting to promote the product online. It is becoming more common to pay or request people who promoted the profits from the promotion.

Moreover, due to the development of SNS such as Twitter, Instagram, and Facebook, and the increase in the number of users, celebrities in addition to celebrities who influence the public on SNS are increasing. Therefore, the promotion of a product through such a celebrity or a purchased purchaser is less costly than a conventional TV or newspaper, and the publicity effect is also increasing.

However, in the case of publicity through such celebrities or celebrities, there is a case where the advertising cost is lower than the case of the publicity of the product by the actual use of the product, and the reliability may be lowered. There is a problem that it is difficult to measure how much. Therefore, many studies have been conducted on how to sell products using SNS.

Conventional Patent Application Publication No. 10-2017-0125619 Social networking service interworking shopping mall service providing apparatus and method collects images registered in the social networking service and reflects them on the web page, and then various product information related to the image It relates to an apparatus and method for providing a shopping mall service linked with a social networking service that provides a user experience identical to a social networking service by providing the image selection when the image is selected, and supports convenient shopping mall connection with the social networking service.

However, the above technology is to provide the same image to the same user as the social networking service when the image is selected with respect to product information, but product promotion can be performed, but it is not known by whom the promotion was made, and the resulting revenue There is a limit that can not be accompanied.

Conventional Patent Application Publication No. 10-2018-0084193 SNS-based shopping method, system, and computer-readable recording medium are rewards for determining products to be rewarded to induce users to share their shopping information through SNS Product decision unit; A reward information setting unit configured to set reward information including a reward amount and a reward condition for the product subject to payment; A product information sharing unit for sharing product information of the product for which the reward is payable to a social networking service (SNS) account of the buyer, based on an input by the buyer of the product for which the reward is payable; As a buyer of the product subject to payment of rewards, a sharer who shares the product information to his / her SNS account, and selects a winner to select a winner who satisfies the first-come-first-served basis; It relates to an SNS-based shopping system that includes; a reward payment unit for paying a reward to the winner.

The above technology relates to a method, system, and recording medium for providing a rewarded product on a first-come, first-served basis in order to induce other people connected to the SNS to share the information they have shopped. There is a problem in that it is not possible to provide reviews or how to use the product, etc. by providing only publicity, and not providing a personal homepage for separate publicity.

Republic of Korea Patent Publication No. 10-2017-0125619 "Social networking service interlocking shopping mall service providing device and method" Republic of Korea Patent Publication No. 10-2018-0084193 "SNS-based shopping method, system and computer-readable recording medium"

Therefore, in order to improve the problems of the prior art, the present invention can automatically create a personal homepage that can register as a seller of a shopping mall and promote and purchase products when a buyer who purchases products wants to sell products. Providing a homepage template to create a personal homepage with the design desired by the registered seller, allowing the seller to register text, images or videos on product reviews, merits, etc. on the personal homepage, and the seller's own Facebook Promote the personal homepage through social network services such as Band, KakaoTalk, and Tweet, and when purchases come through the personal homepage, the shopping mall responds to payment, delivery, and customer service, and provides a certain fee to the seller A new social yes to boost sales It is an object of the present invention to provide a shopping mall operation device and a shopping mall operation method based on network connection.

According to a feature of the present invention for achieving the above object, the present invention provides the seller's information such as the seller's name, ID, password, etc. to the shopping mall operating apparatus 100 in order for the seller of the product to register as a member in the shopping mall. Member registration module 110 that registers with the operation server 120; and member name, ID, password, personal home page generated through the membership registration module 110, the seller application module 130, and the homepage creation module 140 An operation server 120 that receives and stores an address, a passbook number, and information about the seller's social network service; and a seller who registers as a member through the member registration module 110 who wants to sell products in the shopping mall Merchant application module (130) to apply with the address and passbook number of the social network service of; and goods to the seller who applied as a seller through the seller application module (130) A homepage creation module 140 that creates a personal homepage of a seller who can promote a web site and transmits the homepage address to the operation server 120 to register; and from the operation server 120 to each site of a social network service registered by the seller. SNS interworking module 150 that registers and displays the seller's personal home page generated by the homepage creation module 140; And a profit distribution module 160 for depositing the seller's commission according to the proceeds of the product into the passbook of the passbook number registered by the seller in the operation server 120 when the purchase of the product occurs through the seller's personal homepage; It provides a shopping mall operating device based on the linkage of social network services, characterized in that made.

The homepage creation module 140 of the shopping mall operating device based on the linkage of the social network service according to the present invention, after the seller selects one of a plurality of templates for the design of the personal homepage linked with the shopping mall operating device 100 , Template creation module (141) to create a template by determining the location of the menu and the location of the menu name, text box, image, video, and purchase button; and the text of the template generated by the seller through the template creation module (141) Text input module 142 for inputting the text required for the advertisement of the product in the box; and image input module for the seller to upload and input the image required for the advertisement of the product to the image of the template created through the template creation module 141 (143); and the seller uploads the video required for the advertisement of the product to the video of the template generated through the template creation module (141) Video input module 144 to input; And the homepage registration where the seller registers the address of the personal home page generated by the template creation module 141, the text input module 142, the image input module 143, and the video input module 144 to the operation server 120. It characterized in that it consists of a configuration comprising a; module (145).

The method of operating a shopping mall based on linking with a social network service according to the present invention registers seller information to the operation server 120 by using the member registration module 110 to register as a seller of products in the shopping mall operating apparatus 100. Member registration step (S110) to sign up; and the seller who subscribed through the member registration step (S110) to apply for a shopping mall along with the address and passbook number of the seller's social network service when the seller wants to sell the product in the shopping mall. Seller application step (S120); and when the seller applies as a seller through the seller application step (S120), a homepage creation step (S130) for creating a personal homepage for the product to be promoted by the seller; and the seller himself Register the homepage for the purchase created through the homepage creation step (S130) on each site of the seller's social network service. SNS interlocking displaying W (S140); And when a purchase occurs through the seller's homepage linked through the SNS linking step (S140), the amount corresponding to the seller's commission from the proceeds generated from the product is the account of the passbook number registered by the seller in the operation server 120. It consists of a configuration comprising ;; proceeds to distribute the deposit (S150).

In the homepage creation step (S130) of the method of operating a shopping mall based on linkage of social network service according to the present invention, a template for a plurality of homepages that have already been created is presented to the seller, and one template desired by the seller is selected. When the location of the menu and the name of the menu, the text box, the image, the video, and the location of the purchase button are determined, a template creation step (S131) for automatically generating a template; and a template included in the template created through the template creation step (S131). Text input step (S132) of inputting the text required for the advertisement of the product through the text input module 142 in the text box; and the image input module (143) to the image included in the template generated through the template creation step (S131) ) Through the image input step (S133) to upload and input the image required for the advertisement of the product; and generated through the template creation step (S131) A video input step of uploading and inputting a video required for advertisement of a product through a video input module 144 on a video included in the template; And the website for registering the address of the seller's homepage for product sales completed through the template creation step (S131), text input step (S132), image input step (S133), and video input step (S134) to the operation server 120. It is characterized by consisting of a configuration comprising a; registration step (S135).

According to the shopping mall operating apparatus and shopping mall operating method based on the social network service interworking according to the present invention, beyond the range of sharing the image of the product with other people through the conventional social network service, comments on the reviews used by the seller, etc. By registering images, videos, etc., as well as images, videos, etc. on the seller's personal homepage and sharing them through social network services, the promotion effect on the actual product and the trust in the product are improved. The burden of payment and customer service costs and time can be transferred to an existing shopping mall, and only publicity can be performed, and profits such as commissions can be generated, and shopping malls can be promoted with minimal additional costs. Shopping malls and shopping malls. It has the advantage of being used as a new profit model for sellers.

1 is a block diagram of an apparatus for operating a shopping mall based on linkage with a social network service according to an embodiment of the present invention;
2 is a block diagram of a homepage generation module of a shopping mall operating device based on social network service interworking according to an embodiment of the present invention;
3 is an exemplary diagram for a template creation module of a shopping mall operating device based on social network service interworking according to an embodiment of the present invention;
4 is a flowchart of a method of operating a shopping mall based on linkage with a social network service according to an embodiment of the present invention;
5 is a flowchart of a homepage creation step of a method of operating a shopping mall based on interworking with a social network service according to an embodiment of the present invention;

In order to fully understand the present invention, preferred embodiments of the present invention will be described in detail based on the attached FIGS. 1 to 5. The embodiments of the present invention may be modified in various forms, and the scope of the present invention should not be interpreted as being limited to the embodiments described in detail below. This embodiment is provided to more fully describe the present invention to those skilled in the art. Accordingly, the shape of the elements in the drawings may be exaggerated to emphasize a clearer description. It should be noted that in each drawing, the same members may be indicated by the same reference numerals. On the other hand, in the drawings and detailed description, city and reference to the configuration and operation that can be easily understood by those in this field, such as an operation server, a shopping mall, a template, and a homepage, are briefly or omitted. Particularly, in the drawings and detailed description of the drawings, detailed descriptions and illustrations of elements that are not directly related to the technical features of the present invention are omitted, and only the technical configurations related to the present invention are briefly shown or Explained. In the following description of the present invention, when it is determined that a detailed description of related known functions or configurations may unnecessarily obscure the subject matter of the present invention, the detailed description may be omitted.

1 is a block diagram of an apparatus for operating a shopping mall based on interworking with social network services according to an embodiment of the present invention.

As shown in FIG. 1, the shopping mall operating apparatus 100 for reducing food waste according to an embodiment of the present invention includes a membership registration module 110, an operation server 120, a seller application module 130, and a homepage creation. It consists of a module 140, an SNS interlocking module 150 and a profit distribution module 160.

The member registration module 110 registers the seller's information, such as the seller's name, ID, and password, with the shopping mall operating apparatus 100 in the shopping mall operating apparatus 120 in order for the seller of the product to register as a member in the shopping mall. The membership registration module 110 registers information that can be specified as a buyer in the shopping mall operation device until the seller applies to the homepage of the shopping mall to purchase and use the product first, so that the buyer purchases the product in the future. With respect to being a seller, in the present invention, since the buyer input through the membership registration module 110 is subject to change as a seller, it is necessary to use it as information as a seller.

The operation server 120 is a member registration module 110, a seller application module 130, a homepage creation module 140, the seller's name, ID, password, personal homepage address, passbook number, and seller's social network service. It receives and stores the information about. The operation server 120 may store the inputted information in the form of a database.

The operation server 120 not only the information such as the name, ID, password, etc. of the buyer registered through the membership registration module 110, but also additional information of the seller applied through the seller application module 130 that the buyer applies as a seller, For example, information such as the homepage address of the generated seller and a passbook number for depositing a fee for allocating profits are also stored based on the same ID.

The seller application module 130 applies with the address and the passbook number of the seller's social network service when the seller who has registered as a member through the membership registration module 110 wants to sell the product of the shopping mall. In addition, the seller application module 130 receives information corresponding to a social network service to be promoted by the seller and information such as a passbook number that receives a fee for sales from the shopping mall, and transmits it to the operation server 120.

2 is a block diagram of a homepage creation module of a shopping mall operating device based on social network service interworking according to an embodiment of the present invention.

As shown in FIG. 2, the homepage creation module 140 includes a template creation module 141, a text input module 142, an image input module 143, a video input module 144, and a homepage registration module 145. It consists of a configuration comprising. The homepage creation module 140 creates a personal homepage of a seller who can promote a product to a seller who has applied as a seller through the seller application module 130 and transmits the homepage address to the operation server 120 to register.

3 is an exemplary diagram for a template creation module of a shopping mall operating device based on social network service interworking according to an embodiment of the present invention.

As shown in FIG. 3, the template creation module 141 selects one template among a plurality of templates for the design of a personal home page that is linked to the shopping mall operating device 100, and then the menu location and menu name. Create a template by determining the location of the text box, image, video, and purchase button.

The text input module 142 inputs the text required for advertisement of the product into the text box of the template generated by the seller through the template creation module 141.

The image input module 143 uploads and inputs an image necessary for advertisement of a product to an image of a template generated by the seller through the template creation module 141.

The video input module 144 uploads and inputs a video required for advertisement of a product to a video of a template generated by the seller through the template creation module 141.

The homepage registration module 145 manages the address of the personal homepage generated by the seller through the template creation module 141, the text input module 142, the image input module 143, and the video input module 144, in operation server 120. ). The homepage registration module 145 connects the purchase button of the generated personal homepage with the purchase site of the corresponding product of the shopping mall operation device 100.

The homepage of the seller generated through the homepage creation module 140 is made in a friendly form such as Naver's blog or I'mweb.

The SNS linkage module 150 registers and displays the personal homepage of the seller generated by the homepage creation module 140 on each site of the social network service registered by the seller from the operation server 120. The SNS linkage module 150 promotes the seller's various social network services, such as Facebook, Band, Kakado Talk, or Twitter for the merits and reviews of the product, and purchases the product. In order to access the seller's homepage, the generated homepage is registered and linked to each site of each social network service of the seller.

When the purchase of the product occurs through the seller's personal homepage, the profit distribution module 160 deposits the seller's commission according to the profit of the product into the passbook of the passbook number registered by the seller in the operation server 120.

4 is a flowchart of a method of operating a shopping mall based on linkage with a social network service according to an embodiment of the present invention.

As shown in FIG. 4, the shopping mall operation method includes a member registration step (S110), a seller application step (S120), a homepage creation step (S130), an SNS linking step (S140), and a profit distribution step (S150). Is made of

Member registration step (S110) is a step of registering and registering seller information on the operation server 120 using the member registration module 110 to register as a seller of products in the shopping mall operation apparatus 100. In the member registration step (S110), the seller's name, ID, password, product to register as a member in the shopping mall operation device 100 to purchase the product displayed in the shopping mall to check the merits, reviews, etc. of the product Enter the information such as the address to receive delivery to perform the subscription.

The seller application step (S120) is a step of applying as a seller of the shopping mall with the address and passbook number of the social network service of the seller when the seller who subscribed through the member registration step (S110) wants to sell the product of the shopping mall. In the seller application step (S120), when a seller purchases a product in a shopping mall and experiences the merits of the product, etc., and determines that it is worth selling, he / she promotes and sells it through his social network service and receives a profit from it If you do, you will apply as a seller.

Therefore, in the seller application step (S120), in addition to the information such as the ID and password entered through the member registration step (S110), additional information such as a passbook number that is charged when sales are made through own social network service is generated. Enter the operation server 120 to apply.

5 is a flowchart of a homepage creation step of a method of operating a shopping mall based on linkage with a social network service according to an embodiment of the present invention.

As shown in FIG. 5, the homepage creation step (S130) includes a template creation step (S131), a text input step (S132), an image input step (S133), a video input step (S134), and a homepage registration step (S135). It consists of a configuration comprising. In the homepage creation step (S130), when a seller applies as a seller through the seller application step (S120), a personal homepage for a product to be promoted by the seller is generated.

In the homepage creation step (S130), when the seller actually promotes the product through the seller's social network service, when the actual purchase occurs, payment or delivery according to the purchase is directly used by the shopping mall, so it can be linked with the corresponding product purchase site in the shopping mall. The product must be purchased through the purchase button on a separate personal homepage. To this end, if the seller becomes a seller through the seller application step (S120) in the shopping mall operation method, a website is generated to the seller separately that can be linked with the shopping mall, and the generated homepage address is transmitted to the operation server 120 to register and link with the shopping mall. Order.

In the template creation step (S131), the seller presents a plurality of templates for the homepage already created, selects one template desired by the seller, and then selects the location of the menu and the menu name, text box, image, video, and purchase button in the template. Once you determine the location of, it automatically creates a template.

In the text input step (S132), text required for advertisement of the product is input through the text input module 142 into the text box included in the template generated through the template creation step (S131).

The image input step (S133) uploads and inputs an image necessary for advertisement of a product through the image input module 143 to the image included in the template generated through the template creation step (S131).

The video input step (S134) uploads and inputs a video required for advertisement of a product through the video input module 144 to the video included in the template generated through the template creation step (S131).

In the homepage registration step (S135), the address of the seller's product sale homepage completed through the template creation step (S131), text input step (S132), image input step (S133), and video input step (S134) is operated ( 120). In the homepage registration step (S135), the address of the purchase site of the corresponding product in the shopping mall is linked to the purchase button of the created personal homepage and connected.

The SNS linking step (S140) registers and displays the homepage for the purchase generated through the homepage creation step (S130) on each site of the seller's social network service that the seller wants to promote. The seller promotes the product through social network services such as Facebook, Band, KakadoTalk, or Twitter, and allows buyers who like the product to come to the homepage from each site of the seller's social network service to purchase. Register and link homepages to each site of each social network service of the seller.

In the profit distribution step (S150), when a purchase occurs through the seller's homepage linked through the SNS interlocking step (S140), the seller receives the amount corresponding to the seller's commission from the profit generated from the corresponding product to the operation server 120 Deposit the account with the registered passbook number. In the profit distribution step (S150), the seller directly receives the commission set in the proceeds for the product promoted by the seller through the shopping mall, and the commission can be received on a per-event basis or a specific period.

And, in this specification, a module may mean a functional and structural combination of hardware for performing the technical idea of the present invention and software for driving the hardware. For example, the module may mean a logical unit of a predetermined code and a hardware resource for performing the predetermined code, and does not necessarily mean a physically connected code or a type of hardware. It can be easily deduced from the average expert in the field of technology.

The present invention can also be embodied as computer readable codes on a computer readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data readable by a computer system is stored.

Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tapes, floppy disks, optical data storage devices, etc., which are also implemented in the form of carrier waves (eg, transmission over the Internet). Also includes.

The computer-readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. In addition, functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers in the technical field to which the present invention pertains.

As described above, although a shopping mall operating apparatus and shopping mall operating method based on social network service interworking according to an embodiment of the present invention are illustrated according to the above description and drawings, this is merely an example, and the technical spirit of the present invention is described. Those skilled in the art will appreciate that various changes and modifications are possible without departing from the scope.

As described above, in the specification and drawings, preferred embodiments of the present invention have been disclosed, and although specific terms have been used, they are merely used in a general sense to easily describe the technical contents of the present invention and to help understand the invention. , It is not intended to limit the scope of the present invention. It is apparent to those skilled in the art to which the present invention pertains that other modified examples based on the technical idea of the present invention can be implemented in addition to the embodiments disclosed herein.

100: shopping mall operating device 110: membership registration module
120: operating server 130: seller application module
140: homepage creation module 141: template creation module
142: text input module 143: image input module
144: Video input module 145: Homepage registration module
150: SNS interlocking module 160: profit sharing module
S110: Member registration step S120: Seller application step
S130: Homepage creation step S131: Template creation step
S132: text input step S133: image input step
S134: Video input step S135: Homepage registration step
S140: SNS interlocking step S150: Profit distribution step

Claims (4)

A member registration module 110 in which the seller of the product registers the seller's information such as the seller's name, ID, and password with the shopping mall operating apparatus 100 in order to register as a member in the shopping mall with the operating server 120 of the shopping mall operating apparatus;
Member's name, ID, password, personal homepage address, passbook number, and information about the seller's social network service generated through the membership registration module 110, the seller application module 130, and the homepage creation module 140 are received. An operating server 120 for storing;
A seller application module 130 for applying with the address and passbook number of the social network service of the seller when the seller registered as a member through the member registration module 110 wants to sell the product of the shopping mall;
A homepage creation module 140 for creating a personal homepage of a seller who can promote a product to a seller who has applied as a seller through the seller application module 130, and transmitting the homepage address to the operation server 120 to register;
SNS interworking module 150 that registers and displays the personal home page of the seller generated by the homepage creation module 140 on each site of the social network service registered by the seller from the operation server 120; And
When the purchase of the product occurs through the seller's personal homepage, the revenue distribution module 160 deposits the seller's commission according to the proceeds of the product into the passbook of the passbook number registered by the seller in the operation server 120; Shopping mall operating device based on the linkage of social network services, characterized in that.
According to claim 1,
The homepage generation module 140,
After the seller selects one template among a plurality of templates for the design of the personal home page that is linked to the shopping mall operating device 100, the template is determined by determining the location of the menu and the location of the menu name, text box, image, video, and purchase button Template generation module for generating a (141);
A text input module 142 in which a seller inputs text required for advertisement of a product into a text box of a template generated through the template creation module 141;
An image input module 143 for the seller to upload and input an image necessary for advertisement of the product to the image of the template generated through the template creation module 141;
A video input module 144 for a seller to upload and input a video required for advertisement of a product to a video of a template generated through the template creation module 141; And
Homepage registration module where the seller registers the address of the personal homepage created through the template creation module 141, text input module 142, image input module 143, and video input module 144 to the operation server 120. (145); a shopping mall operating device based on social network service interworking, characterized in that the configuration comprises a.
A member registration step of registering the seller information on the operation server 120 by using the member registration module 110 to register as a seller of products in the shopping mall operating apparatus 100 (S110);
A seller application step (S120) of applying as a seller of the shopping mall with the address and the passbook number of the social network service of the seller when the seller who has subscribed through the member registration step (S110) wants to sell the product of the shopping mall;
When a seller applies as a seller through the seller application step (S120), a homepage creation step (S130) in which a seller creates a personal homepage for a product to be promoted;
An SNS linking step (S140) in which the seller registers and displays the homepage for the purchase generated through the homepage creation step (S130) on each site of the seller's social network service to be promoted by the seller; And
When a purchase occurs through the seller's homepage linked through the SNS linking step (S140), the amount corresponding to the seller's fee from the proceeds generated from the product is deposited into the passbook of the passbook number registered by the seller in the operation server 120 A method of operating a shopping mall based on interworking with a social network service, characterized in that it consists of a configuration including;
The method of claim 3,
The homepage creation step (S130),
After presenting the template for multiple homepages that have been created to the seller, and selecting one template desired by the seller, the template automatically determines the location of the menu and the location of the menu name, text box, image, video, and purchase button. Template creation step of generating a template (S131);
A text input step (S132) of inputting text required for advertisement of a product through a text input module 142 into a text box included in the template generated through the template creation step (S131);
An image input step (S133) of uploading and inputting an image necessary for advertisement of a product through an image input module 143 to an image included in the template generated through the template creation step (S131);
A video input step (S134) of uploading and inputting a video required for advertisement of a product through a video input module 144 to a video included in the template generated through the template creation step (S131); And
Homepage registration to register the address of the seller's homepage for product sales completed through the template creation step (S131), text input step (S132), image input step (S133) and video input step (S134) to the operation server 120 A method of operating a shopping mall based on interworking with a social network service, characterized in that it consists of a configuration including (S135).

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