CN113570423A - Personal platform based closed e-commerce service providing system and method - Google Patents
Personal platform based closed e-commerce service providing system and method Download PDFInfo
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- CN113570423A CN113570423A CN202110410857.0A CN202110410857A CN113570423A CN 113570423 A CN113570423 A CN 113570423A CN 202110410857 A CN202110410857 A CN 202110410857A CN 113570423 A CN113570423 A CN 113570423A
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Abstract
The invention provides a closed electronic commerce service providing system and method based on a personal platform, which is characterized by comprising the following steps: a commodity marketing processing part which applies for a person to consign commodities in the closed super shopping center system, collects and processes the commodity information, and then releases advertisement contents created by the person consignor through a person selling channel in a social network based on the processed commodity information; a commodity sales processing section that sets a personal sales channel using a social network and processes commodity ordering, selling, and distribution businesses released through the personal sales channel in conjunction with the created advertisement content; and a subsidy calculation processing unit that evaluates marketing performance information including advertising performance and individual consignment performance of the social network and the number of consumer member increases, and preferentially delivers subsidies and consigned commodities calculated by the calculation formula or settles the authority of consignment commodities that can be sold to other individuals to individual consignors.
Description
Technical Field
The present invention relates to a system and method for creating, reviewing and issuing personalized advertisement contents of a personalized consignment system and member customers in an e-commerce based home sales service, and more particularly, to a closed e-commerce service providing system and method based on a personal platform, which enables users registered as members in a closed super shopping mall to promote sales of goods registered in the super shopping mall by using self-created advertisement contents of a personalized super shopping mall environment.
Background
Before the spread of the internet, electronic commerce has existed in various forms such as electronic exchange of files between enterprises or PC-based tv shopping/home banking, and the electronic commerce is conceived to be associated with network transactions with the popularization of the internet. At this time, the commodity of the transaction includes not only real objects such as electronic parts but also services such as distance education and medical diagnosis. In addition, it includes digital goods such as news, audio, and software.
As such, electronic commerce has emerged with the development of information communication technology and information system development technology, which is causing changes in the economic lives of human beings, as well as in the conscious and social structures.
However, today, the increasingly active e-commerce, while having many advantages, also has some negative factors. Statistics show that retail sales for electronics will increase more than 2 times by 2021 year than today, so a solution for further expanding e-commerce market in the future is now needed.
One solution that may be found to address this e-commerce market is closed e-commerce. Closed e-commerce can solve the problems faced by the roles of merchants, cooperative sales, shippers, and buyers, etc., including the four most important roles in the existing e-commerce marketplace. Representative issues faced include additional fees (merchants) such as exhibition rentals and marketing and transaction costs, initial capital and warehouse limits (cooperative sales), false orders (shippers), and comparison of the origin and purchase of goods (buyers). In particular, they share the problem of lacking market information.
Accordingly, there is a current need to research and develop a personal platform having a feature that can configure an environment in which a personalized sales channel is generated and operated using closed electronic commerce in combination with goods information and personal marketing information, so that more active sales promotion can be provided.
Disclosure of Invention
Technical problem
Accordingly, the present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a personal platform-based closed e-commerce service providing system and method that enables users who register as members of a closed shopping mall to promote the sale of goods registered in the shopping mall using a personalized shopping mall environment and advertisement contents created by themselves.
An object of the present invention is to provide a personal platform-based closed e-commerce service providing system and method having features based on personalized consignment and personally created advertisement contents which expand the scope of advertisement contents creation themes and expand commodity information inflow channels by securing a novel personalized consignment structure.
An object of the present invention is to provide a personal platform-based closed e-commerce service providing system and method which can establish a direct personalized super shopping mall by mining consumers having experience in commodity utilization due to repeated purchases in the closed super shopping mall and configure an environment so that commodities registered in the super shopping mall can be registered in the personalized super shopping mall, thereby enabling a direct sale and marketing campaign to be actively conducted.
The present invention has been made in an effort to provide a personal platform-based closed e-commerce service providing system and method which expand goods to be sold by a network marketing enterprise to general consumer customers outside a subsidy system.
The present invention is directed to a personal platform-based closed e-commerce service providing system and method that can deliver advantages such as commodity quality and price competitiveness of a network marketing enterprise to a social community and can attract general consumers to become member clients connected to a subsidy system.
Objects of the present invention are not limited to the above objects, and other objects and advantages of the present invention, which are not mentioned, may be understood not only by the following description but also more clearly by embodiments of the present invention. Further, it is apparent that the objects and advantages of the present invention can be achieved by the means shown in the claims and the combination thereof.
Technical scheme
The personal platform-based closed e-commerce service providing system according to the present invention for achieving the above objects may include: a commodity marketing processing part which applies for a person to consign commodities in the closed super shopping center system, collects and processes the commodity information, and then releases advertisement contents created by the person consignor through a person selling channel in a social network based on the processed commodity information; a commodity sales processing section that sets a personal sales channel using a social network and processes commodity ordering, selling, and distribution businesses released through the personal sales channel in conjunction with the created advertisement content; and a subsidy calculation processing unit that evaluates marketing performance information including advertising performance and individual consignment performance of the social network and consumer member increase numbers, and settles the authority of subsidy and consignment items calculated by the calculation formula to consignors in priority or in favor of other individual consignment items.
Preferably, the goods marketing processing part may include: a personalized consignment part which gives a personal consignment authority to the personal consignor according to a predetermined examination standard and a term agreement procedure including at least one of activity performance (subsidy performance) of a specific member, past purchase performance and a credit rating of personal financial transaction, and the personal consignor at an initial stage of the personalized super shopping center has more consignment, advertisement and promotion rights than the personal consignor at the personalized super shopping center not at the initial stage, and collects commodity information selected by the authorized personal consignor from the commodity sales processing part; and a marketing content part which generates a personal sales channel of the personal consignment goods authorized by the personalized consignment part and processes the goods information selected by the generated personal sales channel into the goods information suitable for the personalized super shopping mall environment according to the sales policy of the price information of the goods information.
Preferably, the personalized consignment department may be configured to monitor the granted individual consignment authority at any time and review it according to at least one of fraudulent sales, false/exaggerated/basic advertisement content notification and report acceptance, and the marketing content department may generate a personalized super shopping mall as an individual sales channel for an individual consignor authorized by the personalized consignment department, process the commodity information selected by the generated personalized super shopping mall, convert and reconstruct price information of the commodity information into commodity information suitable for an environment of the personalized super shopping mall according to a sales policy, and may notify the commodity information on a user interface of the personalized super shopping mall.
Preferably, the sales policy includes conversion setting values of respective sales prices according to a member price, a subsidy, etc., and the reconstruction of the conversion into the commodity information may include template (template) change in the form of commodity information, etc., advertisement content link page addition, term addition.
The method for the personal platform based closed e-commerce service according to the present invention for achieving the above object may be characterized by including; (A) a step of giving a personal consignment authority to the personal consignor by using a personalized consignment department according to a predetermined examination standard and a term agreement procedure including at least one of activity performance (subsidy performance) of a specific member, past purchase performance and a credit rating of a personal financial transaction, and the personal consignor at an initial stage of the personalized super shopping center has more consignment, advertisement and promotion rights than the personal consignor at the personalized super shopping center not at the initial stage; (B) a step of collecting the commodity information selected by the authorized individual consignor from the commodity sales processing part by using the marketing content part and processing the commodity information to be the commodity information suitable for the environment of the personalized super shopping center according to the sales policy of the price information of the commodity information; (C) a step of exposing advertisement contents created by the individual consignor using the marketing contents part based on the processed goods information to consumers including acquaintances, general members and non-members through an individual consignment goods Social Network (SNS); (D) a step of setting a personal sales channel using a social network by using a goods sales processing part and linking with the created advertisement contents to process goods ordering, selling and delivering business linked through the personal sales channel; (E) and a step of evaluating, by a subsidy calculation processing unit, marketing performance information including advertisement performance and individual consignment performance of the social network and the number of consumer members added, and preferentially delivering subsidies and consigned commodities calculated by a calculation formula or making it possible to settle authority of other individual consigned commodities to consignors.
Preferably, the (a) step may include; a step of inputting a personal consignment (promotion) authority application from a personal consignor who is to perform a personal consignment among specific members registered in the closed supermarket system; a step of examining the personal consignment qualification by using at least one of the personal consignment commodity activity performance (subsidy performance), past purchase performance and personal financial transaction credit rating based on a predetermined examination standard by the personalized consignment; after the personal consignment qualification is examined, if the qualification is confirmed, the personal consignment right is granted through a clause agreement program; a step of generating a personal sale channel for personalized consignment by a personal consignor authorized by the personalized consignment department; and monitoring said granted individual consignment rights over time with a personalized consignment department and reviewing based on at least one of fraudulent sales, false/exaggerated/basic advertising content notification and reporting acceptance.
Preferably, the (B) step may include; collecting information on the goods selected by the authorized individual consignor in the super shopping mall system by using the marketing content part; converting the price information of the collected commodity information into commodity information suitable for the environment of the personalized super shopping center according to a marketing content part and a sales policy, and reconstructing the commodity information; and a step of notifying the reconstructed commodity information on a user interface of a personalized supermarket.
Preferably, the sales policy includes conversion setting values of respective sales prices according to a member price, a subsidy, etc., and the reconstruction of the conversion into the commodity information may include template (template) change in the form of commodity information, etc., addition of an advertisement content link page, addition of a term.
Preferably, (C) step may include: a step of creating advertisement contents for commodity information using the marketing contents part according to a preset digital contents creation standard (format) provided by the personalized consignment part; a step of applying for advertisement content registration in a super shopping mall system in order to post content created according to digital content creation standards to a personalized super shopping mall and a social network using a marketing content part; in the super shopping center system, checking whether the registered advertisement content is false, exaggerated or deceptive and linking the checked registration application program to the commodity information in the super shopping center system; and a step of issuing the personalized advertisement content to a personalized super shopping mall and a social network account using the marketing content part and exposing through a Social Network (SNS).
Preferably, (a) step may further include: monitoring said granted individual consignment authorization at any time with a personalized consignment department and reviewing with at least one of fraudulent sales, false/exaggerated/basic advertising content notification and reporting acceptance.
ADVANTAGEOUS EFFECTS OF INVENTION
As described above, the system and method for providing a personal platform-based closed e-commerce service according to the present invention have the following effects.
First, users who register as members of a closed shopping mall can promote sales of goods registered in the shopping mall by using a personalized shopping mall environment and self-created advertisement contents.
Secondly, it is possible to expand the scope of subject matter of creating advertisement contents and expand commodity information inflow channels by securing a new form of personalized consignment structure.
Third, a consumer having experience with the goods can be excavated to rescue a direct personalized super shopping mall by repeatedly purchasing in the closed super shopping mall, and an environment in which direct marketing and marketing activities can be actively pursued by registering goods registered in the super shopping mall in the personalized super shopping mall is established.
Fourthly, the commodities to be sold by the network marketing enterprise can be expanded to ordinary consumers outside the subsidy system by getting rid of the existing structure.
Fifth, by propagating the advantages of the cyber-marketing enterprise (e.g., commodity quality and price competitiveness) to the social community, it is eventually possible to attract ordinary consumers to become member customers connected to the subsidy system.
Sixth, a more sophisticated, system-based system marketing campaign may be performed by existing members through the service architecture or business architecture of the present invention.
Seventh, a plurality of contents having a marketing purpose at the same time as consumers related to contents creation and dissemination and sellers from the viewpoint of S2B2C (also called SNS type shopping platform) are cultivated, so that an effect of maximizing commodity sales capacity can be obtained.
Eighth, from the point of view of online marketing, it can become an embodiment to build a new pricing system.
In addition to the above-described effects, the specific effects of the present invention will be described together in the description of specific matters for carrying out the following invention.
Drawings
Fig. 1 is a configuration diagram showing a configuration of a closed electronic commerce service providing system according to an embodiment of the present invention;
FIG. 2 is a block diagram showing the composition of the personal platform in FIG. 1;
fig. 3 is a flowchart illustrating a closed e-commerce service providing method based on a personal platform according to an embodiment of the present invention;
fig. 4 is a flowchart for explaining in detail the process of granting consignment rights to an individual (S100) in fig. 3;
fig. 5 is a flowchart for explaining in detail the process (S200) of collecting and processing commodity information in fig. 3;
FIG. 6 is a flowchart showing a process (S300) of creating and publishing (exposing) the advertising content in FIG. 3;
fig. 7 is a flowchart for explaining the overall operation of the closed e-commerce service providing system for the personal platform based on the present invention.
(description of reference numerals)
10: the consumer 20: personal consignor
100: the merchandise supplier 200: super shopping center system
300: the personal platform 310: commodity marketing processing unit
311: marketing content part 312: personalized consignment department of sale
320: the product sales processing unit 330: subsidy calculation processing unit
Detailed Description
Other objects, features and advantages of the present invention will become apparent from the following detailed description of the embodiments with reference to the accompanying drawings.
As for terms used in the present invention, general terms currently used as widely as possible are selected in consideration of functions of the present invention, but may be different according to intentions or examples of persons skilled in the art and the appearance of new technologies. In addition, in a specific case, there are terms arbitrarily selected by the applicant, and in this case, the meanings of these terms will be described in detail in the description of the corresponding invention. Accordingly, terms used in the present invention should be defined based on the meanings of the terms and the contents throughout the present invention rather than the simple names of the terms.
Preferred embodiments of a personal platform based closed e-commerce service providing system and method according to the present invention will be described below with reference to the accompanying drawings. The present invention is not limited to the embodiments disclosed below, but may be embodied in various forms only to make the present invention complete and to inform the scope of the invention to those skilled in the art. Accordingly, since the embodiments described in the present specification and the configurations shown in the drawings are only the most preferred embodiments of the present invention and do not represent all technical spirit of the present invention, it should be understood that various equivalents and modifications may exist instead of these equivalents and modifications at the time of carrying out the present application.
Hereinafter, in the case where one constituent element is described as being "connected", "coupled", or "linked" to another constituent element, these constituent elements may be directly connected or connected to each other, but the other constituent elements may be "interposed" between each constituent element or each constituent element may be "connected", "coupled", or "linked" by the other constituent element.
Fig. 1 is a configuration diagram showing a configuration of a closed e-commerce service providing system according to an embodiment of the present invention, and fig. 2 is a block diagram showing a configuration of a personal platform in fig. 1. At this time, the constituent elements shown in fig. 1 and 2 are according to the embodiment, and the constituent elements are not limited to the embodiment shown in fig. 1 and 2, and a part of the constituent elements may be added, modified or deleted as needed.
First, as shown in fig. 1, the closed e-commerce service providing system of the present invention may include: a commodity supplier (100) which produces and sells commodities; a closed type shopping mall 200 including an electronic commerce (mail order) service operator, which receives registered commodity information from the commodity supplier 100 and sells it to a specific member (official member) through the shopping mall environment; a personal platform (300) which grants consignment authority to a specific member from goods information registered by the goods provider 100 at the closed supermarket 200 and promotes goods to acquaintances, general members and non-members through own social networks based on advertisement contents directly created by a personal consignor (promoter) as the specific member.
At this time, the individual consignor obtains consignment permission for a part of the goods sold in the closed type supermarket 200, and performs sales and contents advertisement activities for the corresponding goods in the individual platform 300, which may be a specific member for taking a commission on the performance of advertisement and sales intermediation.
The advertising and sales agent performance may include social network advertising performance, individual consignment performance, and commissions. The social network ad performance may include ad performance calculated from corresponding ad content propagation (wiry coefficients) and content reference numbers. In addition, the personal consignment performance may include a consumer purchasing performance through the personal good. Further, the commission may include a product promotion performance commission or benefit (subsidy) that is calculated from the social network advertising performance and the individual consignment performance by any calculation formula.
On the other hand, the closed-type shopping mall 200 is a commercial mall operated by a membership system specified according to a special policy, and is also a special shopping mall operated for the purpose of finally making a promotion and a repeat purchase by a different pricing policy according to a membership grade and according to an accumulation system of purchasing activities. According to the service, the results are accumulated from purchasing to marketing activities for promotion according to the activity range of the member level, so that the activity range can be expanded to the marketing field of consumers.
Accordingly, on the other hand, the closed supermarket 200 can be a closed-system-of-members supermarket that pays for purchases and promotes subsidies. In addition, a specific member is a personal consignor (promoter), and is registered as a formal member in the closed supermarket 200, which may be a member who passes certain audit criteria for personal consignment. Further, the consumer may be an acquaintance or a non-member connected through a social network of a specific member, and may be a member who performs according to a predetermined member registration procedure when making a purchase decision.
As shown in fig. 2, the personal platform 300 may include a product marketing processing part 310, a product sales processing part 320, and a subsidy calculation processing part 330.
The goods marketing processing part 310 receives a personal consignment application for goods of the closed type shopping mall system 200 and collects and processes goods information from the goods sales processing part 320, and can issue advertisement contents created by a personal consignor through a personal sales channel (personalized shopping mall) of a social network based on the processed goods information.
To this end, the goods marketing processing part 310 may include a marketing content part 311 and a personalized consignment part 312. At this time, the personalized consignment department 312 may be a personalized shopping mall sharing the general shopping function with the closed shopping mall system 200.
The personalized consignment part 312 grants a personal consignor (promotion) authority, and can collect information on an item selected by an authorized personal consignor from the item sales processing part 320. At this time, the individual consignment authority can be examined as the individual consignment qualification according to the procedures of predetermined evaluation criteria and terms and conditions. The review criteria may include performance of the individual consignor's activity (subsidy performance), past purchase performance, individual financial transaction reputation ratings, and the like.
In addition, in the case where the personalized consignor 312 determines that the personalized consignor is in the initial stage of the personalized super shopping mall, authorization may be given so that the status of the personal consignor goods in the personalized super shopping mall in the initial stage of the personalized super shopping mall, which is superior to the initial stage, may be consigned to the personalized super shopping mall for consignment. At this time, the initial stage of the personalized supermarket can be defined as an initial stage of 4 weeks from the time when the individual consignor receives consigned merchandise from the closed supermarket system 200 and begins to sell the consigned merchandise at the personalized supermarket. However, the initial stage is not limited thereto, and may be changed by an administrator.
For example, the consignment unit 312 may control the distribution of the product requested by the individual consignor at the initial stage to a more prominent position on the home page of the closed-type shopping mall 200 or the individual consignor may grant the qualification of selecting the position or right to distribute the requested product on the home page of the closed-type shopping mall 200. In addition, the personalized consignment part 312 can distribute the goods entrusted by the individual consignor at the initial stage in a large area on the home page of the closed-type shopping mall 200. Further, the personalized consignment department 312 may increase the number of advertising and promotional exposures of the goods requested by the individual consignor at an initial stage.
In this manner, the personalized consignment department 312 grants such rights to the individual consignor at the initial stage, thereby supporting the personalized shopping mall in a more advantageous position.
Additionally, the personalized consignment 312 can monitor the granted individual consignment rights at any time and review them based on fraudulent sales, false/exaggerated/basic advertising content notification and reporting acceptance.
The marketing content part 311 may generate a personalized super shopping mall as a personal sales channel of a personal consignor authorized by the personalized consignment part 312, and may process commodity information selected by the generated personalized super shopping mall.
At this time, the goods information processing is configured to convert the price information into goods information suitable for the environment of the personalized super shopping mall to reconstruct and notify the reconstructed goods information on a user interface of the personalized super shopping mall. The sales policy includes a conversion setting value of each sales price according to a member price, a subsidy, etc. Further, the reconfiguration of the goods information may include a template (template) change in the form of goods information or the like, addition of an advertisement content link page, addition of a term.
The individual consignor can create advertisement contents based on the goods information collected and processed by the marketing contents part 311 and promote sales of goods to acquaintances, general members and non-members through their Social Network (SNS).
In addition, the goods sale processing part 320 sets a personal sale channel using a social network, and links with the created advertisement contents at the goods sale processing part 310 to process goods order, sale, and distribution businesses linked through the personal sale channel.
That is, after an invoice is generated for an article selected to be purchased by the consumer 10 through a personal sales channel, it is transmitted to the article consumer 10 through an e-mail, an SNS, or the like, and the article delivery status can be managed together with an external delivery enterprise server (not shown) that delivers the article.
The subsidy calculation processing unit 330 evaluates the marketing performance information including the advertising performance of the social network and the consignment performance of the individual person, and can settle the subsidy calculated from the sales performance of the sales commodity to the sales member using a predetermined calculation formula.
The subsidy calculation processing unit 330 may additionally calculate subsidies according to an increase in the number of consumer members passing through the personalized shopping mall. That is, the subsidy calculation processing unit 330 may confirm the number of consumer members issued to the personalized supermarket at regular intervals and additionally calculate and pay the consignment to each consignment product unit according to the number of consumer members. For example, it is set that each consumer member pays 5,000 won to each consignor in the month, but if the number of consumer members distributed to the personalized supermarket in the month is 100, the additional subsidy paid to the individual consignment can be calculated as 500,000 won (05 × 100).
The subsidy calculation processing unit 330 may calculate the authority of the individual consignor operating the personalized shopping mall to preferentially deliver the commodity, which is consigned to the personalized shopping mall based on a predetermined level, according to the increase of the number of consumer members who pass through the personalized shopping mall. That is, the subsidy calculation processing unit 330 may periodically compare the increase in the number of consumer members issued to the personalized supermarket and adjust the authority to deliver the commodity consigned to the personalized supermarket. For example, as the number of consumer members increases, the individual consignor may be preferentially entrusted with more merchandise from the closed supermarket 200 to the personalized supermarket for consignment or may be preferentially entrusted with consignment of specific merchandise.
On the other hand, the individual consignor first distributes the consigned commodity to the personalized super shopping mall of the individual consignor and performs consignment, but the present invention is not limited thereto, and the consignment right of the commodity preferentially consigned may be distributed to other individual consignors instead of being distributed to the personalized super shopping mall of the individual consignor. This is to ensure effective effectiveness by providing other individual consignors who need to consign goods with the possibility of making a trade of goods when they do not want to distribute goods in their own personalized supermarket because their own personalized supermarket Concept (Concept) does not match the goods that are preferred to consign.
The operation of the personal platform-based closed e-commerce service providing system according to the present invention constructed as above is described in detail below with reference to the accompanying drawings. The same reference numerals as in fig. 1 or 2 denote the same components performing the same functions.
Fig. 3 is a flowchart illustrating a personal platform-based closed e-commerce service providing method according to an embodiment of the present invention.
Referring to fig. 3, first, the item marketing processing part 310 may grant a personal consignor (promotion) authority to the personal consignor using the personalized consignor 312 (S100). At this time, the individual consignment right may be evaluated as the individual consignment qualification according to the prescribed examination criteria and the term agreement procedure. The review criteria may include performance of individual consignment merchandise activities (subsidy performance), past purchase performance, individual financial transaction reputation ratings, and the like.
For reference, in the case where the personalized consignment service part 312 determines that the personalized consignor is in the initial stage of the personalized supermarket, authority may be granted so that the personalized consignment item in the initial stage of the personalized supermarket can be consigned to the personalized supermarket for consignment in a position superior to the item in the personalized supermarket in the initial stage. At this time, the initial stage of the personalized supermarket can be defined as an initial stage of up to 4 weeks from the time when the individual consignor receives the consignor from the closed supermarket system 200 and begins to sell the consigned merchandise at the point in time when the personalized supermarket begins to sell the consigned merchandise. However, the initial stage is not limited thereto, and may be changed by an administrator.
For example, the consignment unit 312 may control the distribution of the product requested by the individual consignor at the initial stage to a more prominent position on the home page of the closed-type shopping mall 200 or the individual consignor may grant the qualification of selecting the position or right to distribute the requested product on the home page of the closed-type shopping mall 200. In addition, the personalized consignment part 312 can distribute the goods entrusted by the individual consignor at the initial stage in a large area on the home page of the closed-type shopping mall 200. Further, the personalized consignment department 312 may increase the number of advertising and promotional exposures of the goods that are entrusted by the individual consignor at an initial stage.
In this manner, the personalized consignment department 312 grants such rights to the individual consignor at the initial stage, thereby supporting the personalized shopping mall in a more advantageous position.
Additionally, the personalized consignment 312 can monitor the granted individual consignment rights at any time and review them based on fraudulent sales, false/exaggerated/basic advertising content notification and reporting acceptance.
Next, the product marketing processing unit 310 may collect and process product information selected by the authorized individual consignor in the product sales processing unit 320 by using the marketing content unit 311 (S200).
At this time, the goods information processing is configured to convert the price information into goods information suitable for the environment of the personalized super shopping mall to reconstruct and notify the reconstructed goods information on a user interface of the personalized super shopping mall. The sales policy includes a conversion setting value of each sales price according to a member price, a subsidy, etc. Further, the reconfiguration of the goods information may include a template (template) change in the form of goods information or the like, addition of an advertisement content link page, addition of a term.
The goods can be disclosed (distributed) to consumers including acquaintances, general members and non-members through the advertising contents created by the individual consignor through the individual consignor' S Social Network (SNS) using the marketing content part 311 and based on the processed goods information (S300).
At this time, when an individual consignor creates advertisement content as the created advertisement content is disclosed through a Social Network (SNS) of the respective consignors, a recommendation phrase (advertisement marketing phrase) belonging only to itself may be additionally created in addition to a detailed item description in the super shopping mall system 200. Further, when a plurality of commodities are selected, a recommendation phrase may be created for each commodity, and a review may be made for each commodity separately.
Next, a personal sales channel using a social network is set using the goods sales processing part 320 and is linked with the created advertisement contents to process goods ordering, selling and delivering business linked through the personal sales channel (S400).
That is, after an invoice is generated for an article selected to be purchased by the consumer 10 through a personal sales channel, it is transmitted to the article consumer 10 through an e-mail, an SNS, or the like, and the article delivery status can be managed together with an external delivery enterprise server (not shown) that delivers the article.
Further, information including social network advertisement performance and performance of the individual consignment performance marketing campaign is evaluated by the subsidy calculation processing part 330, and the calculated subsidy can be settled to the sales member by using a preset calculation formula (S500).
On the other hand, the subsidy calculation processing unit 330 may additionally calculate subsidies according to an increase in the number of consumer members passing through the personalized supermarket. That is, the subsidy calculation processing unit 330 may confirm the number of consumer members issued to the personalized supermarket at regular intervals and additionally calculate and pay the consignment to each consignment product unit according to the number of consumer members. For example, it is set that each consumer member pays 5,000 won to each of the consignors per month, but if the number of consumer members distributed to the personalized supermarket in this month is 100, the additional subsidy paid to the individual consignment product may be calculated as 500,000 won (05 × 100).
The subsidy calculation processing unit 330 may calculate the authority of the individual consignor operating the personalized shopping mall to preferentially deliver the commodity, which is consigned to the personalized shopping mall based on a predetermined level, according to the increase of the number of consumer members who pass through the personalized shopping mall. That is, the subsidy calculation processing unit 330 may periodically compare the increase in the number of consumer members issued to the personalized supermarket and adjust the authority to deliver the commodity consigned to the personalized supermarket. For example, as the number of consumer members increases, the individual consignor may be preferentially entrusted with more merchandise from the closed supermarket 200 to the personalized supermarket for consignment or may be preferentially entrusted with consignment of specific merchandise.
On the other hand, the individual consignor first distributes the consigned commodity to the personalized super shopping mall of the individual consignor and performs consignment, but the present invention is not limited thereto, and the consignment right of the commodity preferentially consigned may be distributed to other individual consignors instead of being distributed to the personalized super shopping mall of the individual consignor. This is to ensure effective effectiveness by providing other individual consignors who need to consign goods with the possibility of making a trade of goods when they do not want to distribute goods in their own personalized supermarket because their own personalized supermarket Concept (Concept) does not match the goods that are preferred to consign.
By the process, commodities which the network marketing enterprise wants to sell can be expanded to common consumer customers outside the subsidy system without the existing structure of closed electronic commerce. In addition, by spreading the advantages of the closed network marketing enterprise such as commodity quality, price competitiveness and the like to the social community, common consumers can be attracted to become member clients connected to the subsidy system.
Fig. 4 is a flowchart for explaining in detail the process of granting the consignment authority to the person (S100) in fig. 3.
Referring to fig. 4, if a personal consignor who performs a personal consignment from a specific member to be registered in the closed-type supermarket system 200 inputs a personal consignment (promotion) authority application (S101), the merchandise marketing processing part 310 reviews the personal consignment qualification of the personal consignor according to a predetermined review standard using the personalized consignment part 312 (S102).
At this time, the examination criteria may include performance of the activity of the individual consignor (subsidy performance), performance of past purchases, reputation level of the individual financial transaction, and the like.
If the qualification is confirmed through the examination of the person 'S consignment qualification, the person' S consignment authority can be granted to the examination target member through the term agreement procedure (S103) (S104).
The product marketing processing part 310 may generate a personalized supermarket using the personalized consignment part 312, which is a personal sales channel for personalized consignment by an authorized personal consignor (S105).
In addition, the personalized consignment 312 can monitor the granted individual consignment authority at any time and review it based on fraudulent sales, false/exaggerated/basic advertisement content notification and report acceptance (S106). That is, the personalized consignment sale unit 312 can automatically read banners, dangerous words, banners, and the like according to the product classification system. In addition, review can be performed by identifying and mapping articles according to the regulatory guidelines of online advertising.
Fig. 5 is a flowchart for explaining in detail the process of collecting and processing the goods information (S200) in fig. 3.
Referring to fig. 5, the goods marketing processing part 310 may collect goods information selected by an authorized individual consignor in the personalized shopping mall system 200 using the marketing contents part 311 (S201).
Next, the product information processing unit 310 converts the price information into product information suitable for the personalized shopping mall environment by the marketing content unit 311 and reconstructs the product information (S202). The sales policy includes a conversion setting value of an individual sales price according to a member price, a subsidy, or the like. Further, the reconfiguration of the goods information may include a template (template) change in the form of goods information or the like, addition of an advertisement content link page, addition of a term.
In addition, the reconstructed goods information may be notified on a user interface of the personalized supermarket (S203).
Fig. 6 is a flowchart illustrating a process (S300) of creating and publishing (exposing) the advertisement contents in fig. 3.
Referring to fig. 6, the product marketing processing part 310 may create the product according to a preset digital content creation standard (format) provided by the personalized consignment part 312 by using the marketing content part 311 (S301).
Next, the marketing content part 311 may apply for advertisement content registration to the super shopping mall system 200 in order to post the creation content according to the digital content creation standard to the personalized super shopping mall and the social network (S302).
The shopping mall system 200 examines whether the advertisement contents requested for registration are false, exaggerated or deceptive (S303), and the registration requests that have been approved can be linked with the commodity information in the shopping mall system 200 (S304). At this time, the created advertisement content may additionally create a recommendation phrase (advertisement marketing phrase) belonging only to itself in addition to the detailed item description in the super shopping mall system 200. Further, when a plurality of commodities are selected, a recommendation phrase may be created for each commodity, and a review may be made for each commodity separately.
In addition, the marketing content part 311 publishes personalized advertisement content to a personalized super shopping mall and a social network account and can be exposed through a Social Network (SNS) (S305).
When the advertisement content thus created is disclosed through a Social Network (SNS) of each consignor and an individual consignor creates the advertisement content, a recommendation phrase (advertisement marketing phrase) belonging only to itself may be additionally created in addition to the detailed description of the goods in the super shopping mall system 200.
Fig. 7 is a flowchart for explaining the overall operation of the closed e-commerce service providing system for the personal platform based on the present invention.
Referring to fig. 7, first, the super shopping mall system 200 may register goods and goods information transmitted by the goods supplier 100.
The super shopping mall system 200 transmits the registered article information to the article sales processing part 320, and the individual consignor 20 can select an individual consignment article among the transmitted articles.
The product sales processing unit 320 may set consignment authority of a personal consignor who selects a personal consignment product, and may disclose the reconstructed product information in the personalized supermarket 312 after price information is converted and reconstructed according to a sales policy.
On the other hand, the marketing content part 311 creates advertisement content by processing information of goods selected in a personalized super shopping mall selected by an authorized individual consignor, and can register personalized consignment goods and advertisement content, requesting a consultation of the advertisement content through the super shopping mall system 200. The super shopping mall system 200 and the goods provider 100 review the requested advertisement contents.
Thereafter, if the examination is completed, the goods sales processing part 320 transfers the advertisement content to the marketing content part 311, and the marketing content part 311 may expose (publish) the advertisement content to consumers including acquaintances, general members, and non-members through a Social Network (SNS) for individual consignment.
Accordingly, consumers subscribe to advertising content propagated through a Social Network (SNS) and conduct social network feedback activities (interactive, reply-back, etc.).
A consumer who wants to purchase goods in the social network feedback campaign may access a goods sales page through a link address or the like included in the advertisement content.
Thereafter, the goods sale processing part 320 may provide goods purchase and payment service to the consumer 10, and transfer the order information input by the consumer 10 to the super shopping mall system 200 and the goods supplier 100 after registering it.
The goods supplier 100 can distribute goods and distribute the goods to the consumer based on the order information transferred from the goods sales processing part 320. At this time, the commodity sales processing unit 320 may generate an invoice for the commodity selected to be purchased by the consumer 10 through a personal sales channel, and then transmit the invoice to the commodity consumer 10 through an e-mail, an SNS, or the like, and manage the current delivery of the commodity together with an external delivery enterprise server (not shown) that delivers the commodity.
After that, the subsidy calculation processing part 330 collects the propagation coefficient (the vila coefficient) of the advertisement content in the social network through the social network. In addition, feedback information such as postings, credits, and reports may be collected.
Further, the subsidy calculation processing part 330 may calculate advertisement performance using the collected content propagation coefficient and feedback information and report it to the super shopping mall system 200. At this time, the marketing content part 311 may add personalized advertisement content having high advertisement performance as a separate tag to the commodity information and report it to the super shopping mall system 200.
The subsidy calculation processing unit 330 may then provide the calculated subsidies and the individual consignment and advertisement performance details calculated using a predetermined calculation formula to the individual consignor 20 after evaluating the advertisement performance reported by the subsidy calculation processing unit 330.
The commodities to be sold by the network marketing enterprise can be expanded to common consumers outside the subsidy system by the electronic commerce service without the existing structure. The advantages of the network marketing enterprise such as commodity quality, price competitiveness and the like are spread to the social community, and common consumers can be attracted to become member clients connected to the subsidy system finally.
In another aspect, an apparatus in accordance with the disclosed embodiments may include: a processor, a memory for storing and executing program data, a permanent storage unit (such as a disk drive), a communication port for communicating with an external device, a touch panel, a key, a button, and other user interface devices. The method implemented as a software module or algorithm may be stored on a computer-readable recording medium as computer-readable code or program instructions executable on a processor. Here, the computer-readable recording medium includes magnetic storage media (e.g., ROM (read-only memory), RAM (random-access memory), and optical reading media (e.g., CD-ROM), dvd (digital Versatile disc)). The computer readable recording medium is dispersed over network coupled computer systems so that the computer readable code is stored and executed in a decentralized manner. The medium may be readable by a computer, and stored in a memory, executable on a processor.
All documents, including publications, patent applications, patents, etc., cited in the disclosed embodiments are hereby incorporated by reference into the disclosed embodiments in their entirety for all purposes to the same extent as if each such document were individually and specifically indicated to be incorporated by reference and were set forth in its entirety in the disclosed embodiments.
In order to understand the disclosed embodiments, reference numerals are given to preferred embodiments shown in the drawings and the disclosed embodiments are described using specific terms, but the disclosed embodiments are not limited by the specific terms and the disclosed embodiments may include all the constituent elements that are generally thought by those skilled in the art.
The disclosed embodiments may be manifested in functional block configurations and various processing steps. Such functional blocks may be implemented by various numbers of hardware or/and software components that perform the specified functions. For example, the disclosed embodiments may be implemented using integrated circuits such as memory, processing, logic (logic), look-up tables (look-up tables), and the like, which may be configured to perform various functions under the control of one or more microprocessors or other control devices. The disclosed embodiments, like the ones whose constituent elements may be performed with software programming or software elements, include various algorithms implemented in combinations of data structures, procedures, routines or other programming constructs, and may be implemented in programming or scripting languages such as C, C + +, Java, and assembler (assembler). The functional aspects may be implemented using algorithms running on one or more processors. Additionally, the disclosed embodiments may employ existing techniques for electronic environment setup, signal processing, and/or data processing. Terms such as "mechanism," "element," "device," and "configuration" may be used broadly and are not limited to mechanical and physical configurations. The term may include a range of (routes) meanings of software associated with processors and the like.
The specific embodiments described in the disclosed embodiments are examples that do not in any way limit the scope of the disclosed embodiments. Descriptions of existing electronic components, control systems, software, and other functional aspects of the systems may be omitted for brevity of the description. In addition, the connections or connection members of the lines between the constituent elements shown in the drawings are examples of functional connections and/or physical or circuit connections, and they may be shown as various functional connections, physical connections, or circuit connections instead of or in addition to them in an actual device. Further, if there is no specific expression such as "necessary", "important", or the like, it is not necessarily a component necessary for application of the disclosed embodiments. Further, it will be understood by those skilled in the art of the present invention that various embodiments are possible within the technical spirit of the present invention. Accordingly, the true technical scope of the present invention should be determined by the technical spirit of the appended claims.
Claims (3)
1. A closed e-commerce service providing system based on a personal platform, comprising:
a commodity marketing processing part which applies for a person to consign commodities in the closed super shopping center system, collects and processes the commodity information, and then releases advertisement contents created by the person consignor through a person selling channel in a social network based on the processed commodity information;
a commodity sales processing section that sets a personal sales channel using a social network and processes commodity ordering, selling, and distribution businesses released through the personal sales channel in conjunction with the created advertisement content; and
a subsidy calculation processing unit for evaluating the marketing performance information including the advertisement performance and the individual consignment performance of the social network and the number of the added consumer members, and for giving priority to the subsidy and the consigned commodity calculated by the calculation formula or for settling the authority of selling the consigned commodity to another individual consignor,
wherein the goods marketing processing part may include: a personalized consignment part giving a personal consignment authority to the personal consignor according to a predetermined examination standard and a term approval procedure including at least one of activity performance of a specific member, past purchase performance and a credit rating of a personal financial transaction, and collecting commodity information selected by an authorized personal consignor from the commodity sales processing part, in which the personal consignor at an initial stage of the personalized super shopping center has more consignment, advertisement and publicity rights than the personal consignor at the personalized super shopping center not at the initial stage;
and a marketing content part for generating a personal sales channel of the individual consignment goods authorized by the personalized consignment part, and processing the goods information selected by the generated personal sales channel into the goods information suitable for the personalized super shopping mall environment according to the sales policy of the price information of the goods information,
wherein the personalized consignment department monitors the granted individual consignment rights at any time and reviews based on at least one of fraudulent sales, false/exaggerated/basic advertising content notification and reporting acceptance,
wherein the marketing content part generates a personalized super shopping mall as a personal sales channel for the individual consignor authorized by the personalized consignment part, processes the commodity information selected by the generated personalized super shopping mall,
wherein the processing of the commodity information converts price information of the commodity information into commodity information suitable for an environment of a personalized super shopping mall according to a sales policy and reconstructs the same, the commodity information can be notified on a user interface of the personalized super shopping mall,
wherein the sales policy includes a conversion setting value of each sales price according to a member price, a subsidy, etc., and the reconstruction of the conversion into the commodity information may include a template change of a commodity information form, etc., an advertisement content link page addition, a term addition.
2. A closed e-commerce service providing method based on personal platform is characterized in that,
the method comprises the following steps:
(A) a step of giving a personal consignment authority to the personal consignor by using a personalized consignment department according to a predetermined examination standard and a term agreement procedure including at least one of activity performance of a specific member, past purchase performance and a credit rating of a personal financial transaction, and the personal consignor at an initial stage of the personalized super shopping mall has more consignment, advertisement and promotion rights than the personal consignor at the personalized super shopping mall not at the initial stage;
(B) a step of collecting the commodity information selected by the authorized individual consignor from the commodity sales processing part by using the marketing content part and processing the commodity information to be commodity information suitable for the environment of the personalized super shopping center according to the sales policy of the price information of the commodity information;
(C) a step in which an advertisement content created by the individual consignor using the marketing content section based on the processed commodity information is disclosed to consumers including acquaintances, general members, and non-members through the individual consignment commodity social network;
(D) a step of setting a personal sales channel using a social network by using a goods sales processing part and linking with the created advertisement contents to process goods ordering, selling and delivering business linked through the personal sales channel; and
(E) a step of evaluating the information of the marketing campaign performance including the advertisement performance and the individual consignment performance of the social network and the increase number of the consumer members by a subsidy calculation processing part, and preferentially delivering the subsidy and the consigned commodity calculated by a calculation formula or settling the authority of other individual consigned commodity to the consignor,
wherein the step (A) comprises; a step of inputting a personal consignment authority application from a personal consignor who wants to perform a personal consignment among specific members registered in the closed supermarket system;
a step of examining the personal consignment qualification by using at least one of the personal consignment commodity activity performance, past purchase performance and the personal financial transaction credit rating according to a predetermined examination standard by using the personalized consignment department;
after the personal consignment qualification is examined, if the qualification is confirmed, the personal consignment right is granted through a clause agreement program;
a step of generating a personal sale channel for personalized consignment by a personal consignor authorized by the personalized consignment department; and
a step of monitoring said granted individual consignment rights at any time by means of a personalized consignment department and re-reviewing based on at least one of fraudulent sales, false/exaggerated/basic advertising content notification and reporting acceptance,
wherein the step (B) comprises; collecting information on the goods selected by the authorized individual consignor in the super shopping mall system by using the marketing content part;
converting the price information of the collected commodity information into commodity information suitable for the environment of the personalized super shopping center according to a marketing content part and a sales policy, and reconstructing the commodity information;
and a step of notifying the reconstructed commodity information on a user interface of a personalized supermarket,
the sales policy includes conversion setting values of respective sales prices according to a member price, a subsidy, etc., and the reconstruction of the conversion into the commodity information may include template change of a commodity information form, etc., advertisement content link page addition, term addition.
3. The closed e-commerce service provision method of claim 2,
the step (C) comprises: creating advertisement content for commodity information by using the marketing content part according to a preset digital content creation standard provided by the personalized consignment part;
a step of applying for advertisement content registration in a super shopping mall system in order to post content created according to digital content creation standards to a personalized super shopping mall and a social network using a marketing content part;
in the super shopping center system, checking whether the registered advertisement content is false, exaggerated or deceptive and linking the checked registration application program to the commodity information in the super shopping center system; and
and releasing the personalized advertisement content to a personalized super shopping center and a social network account by using the marketing content part and exposing through a social network.
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| KR102194377B1 (en) | 2020-12-23 |
| CN113570423B (en) | 2024-02-13 |
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