KR102194377B1 - System and Method for Providing Closed Electronic Commerce Service Based on Personal Platform - Google Patents

Abstract

An objective of the present invention is to provide a system for providing a closed electronic commerce service based on a personal platform, which enables a user registered as a member of a closed shopping mall to use a personalized shopping mall environment and advertisement content made by the user to promote sales of goods registered in the shopping mall, and a method thereof. According to the present invention, the system comprises: a goods marketing processing unit receiving an application for personally committed sale of goods of a closed shopping mall system to collect and process corresponding goods information and distributing advertisement content created by a personally committed seller based on the processed goods information through a personal sale channel of a social network; a goods sale processing unit establishing the personal sale channel using the social network and processing order, sale, and delivery businesses of the goods distributed through the personal sale channel by linking with the created advertisement content; and a bonus processing unit evaluating information about a marketing activity result including advertisement results and personally committed sale results in the social network and paying a bonus calculated by using a predetermined calculation formula to a seller member.

Description

System and Method for Providing Closed Electronic Commerce Service Based on Personal Platform}

The present invention relates to a system and method for authoring, deliberating, and distributing a member customer's personalized consignment sales system and personalized advertising content in an e-commerce-based door-to-door sales service. In particular, a shopping mall where a user registered as a member in a closed shopping mall is personalized. The present invention relates to a system and method for providing a closed electronic commerce service based on a personal platform that promotes the sale of products registered in the shopping mall by using the environment and advertising content directly authored by the user.

Even before the Internet became common, e-commerce existed in various forms, such as exchanging documents electronically between companies, or home shopping/home banking through PC communication. However, as the Internet became popular, e-commerce was considered in connection with transactions on the Internet. . At this time, the traded products include not only real objects such as electronic parts, but also services such as distance education and medical diagnosis. It also includes digital products such as news, audio and software.

As such, e-commerce has emerged as the development of information and communication technology and information system development technology, which is causing changes in human economic life as well as consciousness and social structure.

However, e-commerce, which is becoming more and more active today, has several advantages, but there are also several negative factors. Therefore, as there are statistics that e-retail sales will more than double in 2021, it is time to need a solution for the e-commerce market that will expand further in the future.

Closed e-commerce can be found as one solution to prepare for this e-commerce market. Closed e-commerce can solve the problems faced by the roles of merchants, affiliate sales, shippers, and buyers, including the four most important roles in the existing e-commerce market. Problems faced are typically booth rentals, marketing and transaction costs, and other additional costs (merchant), initial capital and limitations of warehouses (affiliate sales), false orders (shipping), and product origin and purchase comparison (buyer). And so on. In particular, a common problem for everyone is the lack of market information.

Accordingly, research and development of a personal platform that can provide more active sales promotion activities by preparing an environment in which closed e-commerce can be used to create and operate personalized sales channels by combining product information and personal marketing information. Is currently in demand.

Unexamined Patent Publication No. 10-2019-0139399 (Publication date 2019.12.18.) Registered Patent Publication No. 10-2012758 (Registration date 2019.08.14.) Registered Patent Publication No. 10-1885290 (Registration date 2018.08.31.)

Therefore, the present invention has been devised to solve the above problems, and the user registered as a member in a closed shopping mall can use a personalized shopping mall environment and advertising content that he or she has created to sell products registered in the shopping mall. The purpose of this is to provide a system and method for providing a closed electronic commerce service based on a personal platform that promotes.

The present invention secures a new type of personalized consignment sales structure to expand the scope of the advertising content authoring agent and to expand product information inflow channels. An object thereof is to provide a system and method for providing an electronic commerce service.

The present invention enables the establishment of a direct personalized shopping mall by discovering consumers with experience of using the product through repeated purchases in a closed shopping mall, and direct sales and marketing activities by registering the products registered on the shopping mall in the personalized shopping mall. The purpose of this is to provide a system and method for providing a closed electronic commerce service based on a personal platform that provides an environment for active use.

An object of the present invention is to provide a system and method for providing a closed electronic commerce service based on a personal platform that expands goods intended for sale by a network marketing company to general consumer customers outside the allowance system.

The present invention is a closed-type electronic platform based on a personal platform that can propagate the strengths of network marketing companies, such as product quality and price competitiveness, to the social community, and ultimately attract general consumers as member customers connected to the allowance system. Its purpose is to provide a system and method for providing a commerce service.

The objects of the present invention are not limited to the above-mentioned objects, and other objects and advantages of the present invention that are not mentioned can be understood by the following description, and will be more clearly understood by examples of the present invention. In addition, it will be easily understood that the objects and advantages of the present invention can be realized by the means shown in the claims and combinations thereof.

A feature of the closed electronic commerce service providing system based on the personal platform according to the present invention for achieving the above object is to collect and process the product information by receiving an application for personal consignment sales for products of the closed shopping mall system. , A product marketing processing unit that distributes advertisement content created by a personal consignment seller based on the processed product information through a personal sales channel of a social network, and a personal sales channel using the social network, and the created advertisement content and The product sales processing unit that processes the order, sale, and delivery of products distributed through the personal sales channel in connection with the personal sales channel, and the information on the marketing activity performance including the advertisement performance and the personal consignment sales performance of the social network are evaluated and in advance It may include an allowance accounting processing unit that calculates the allowance calculated using the set calculation formula to the sales member.

Preferably, the product marketing processing unit is a personal consignment sale to the individual consignment seller according to a predetermined screening standard including at least one of a specific member's activity performance (benefit performance), past purchase performance, and personal financial transaction credit rating. (Promotion) Personalized consignment sales department that grants authorization and collects product information selected by the authorized personal consignment seller from the product sales processing unit, and personal sales channels to individual consignment sellers authorized by the personalized consignment sales unit. It may include a marketing content unit that generates and processes product information selected for the generated personal sales channel into product information suitable for the environment of the personalized shopping mall according to the sales policy of the price information of the product information.

The characteristics of the method for providing a closed electronic commerce service based on the personal platform according to the present invention for achieving the above object are (A) the personal consignment seller's activity performance (benefit performance) and past purchases using the personalized consignment sales unit. Granting a personal consignment sale (promotion) authority to the personal consignment seller according to a predetermined screening criteria including at least one of performance and personal financial transaction credit rating and agreement procedure for terms and conditions, and (B) the marketing content unit Collecting product information selected by the authorized personal consignment seller by the product sales processing unit and processing the price information of the product information into product information suitable for the environment of the personalized shopping mall according to the sales policy, and (C) the marketing content unit The step of exposing the product to consumers, including acquaintances, general members, and non-members, through the social network (SNS) of the personal consignment seller, of the advertisement content created by the personal consignment seller based on the processed product information, and (D) opening a personal sales channel using a social network using a product sales processing unit, and processing the order, sales, and delivery of products linked through the personal sales channel by linking with the authored advertising content; and (E) including the step of evaluating information on marketing activity performance including social network advertising performance and personal consignment sales performance using the allowance accounting processing unit, and calculating the calculated allowance to the sales member using a preset calculation formula. I can.

Preferably, the step (A) is a step in which an application for personal consignment sales (promotion) is input from a personal consignment seller who intends to conduct personal consignment sales among specific members registered in the closed shopping mall system, and a predetermined Deliberating personal consignment sales qualification by using at least one of the personal consignment seller's activity performance (benefit performance), past purchase performance, and personal financial transaction credit rating according to the review criteria, and the result of the personal consignment sales qualification review, If it is confirmed that there is a personal consignment sale authority through the agreement procedure of the terms and conditions, the individual consignment seller who is authorized using the personalized consignment sales department creates a personal sales channel for personalized consignment sales, and the personalized consignment sale It may include the step of frequently monitoring the granted personal consignment sales authority using the wealth and re-evaluating according to at least one of fraudulent sales, false/excessive/based advertisement content notification, and report reception.

Preferably, in step (B), the shopping mall system collects product information selected in the personalized shopping mall selected by the authorized personal consignment seller using the marketing content unit, and the collected product information using the marketing content unit. It may include converting and reconstructing product information suitable for an environment of the personalized shopping mall according to a sales policy, and notifying the reconstructed product information on a user interface of the personalized shopping mall.

Preferably, the step (C) is a step of authoring advertisement content for product information using a marketing content unit according to a preset digital content authoring standard (format) provided by a personalized consignment sales unit, and the digital content using the marketing content unit. In order to distribute the authored content according to the authoring standard to the personalized shopping mall and social relations network, the step of applying for advertisement content registration in the shopping mall system, and the false, exaggerated, deceptiveness of the advertisement content requested for registration in the shopping mall system are deliberated. , The step of linking the product information in the shopping mall system to the registration application that has passed the above deliberation, and distributing personalized advertising content to personalized shopping malls and social network accounts using the marketing content unit and exposing them through social network (SNS). It may include steps.

Preferably, the step (A) includes the step of re-examination using at least one of fraudulent sales, false/excessive/based advertisement content notification and report receipt by monitoring the personal consignment sales right granted by the personalized consignment sales unit from time to time. It may contain more.

The system and method for providing a closed electronic commerce service based on a personal platform according to the present invention as described above has the following effects.

First, a user registered as a member of a closed shopping mall can promote the sale of products registered in the shopping mall by using a personalized shopping mall environment and advertising content written by himself/herself.

Second, by securing a new form of personalized consignment sales structure, it is possible to expand the scope of the subject of authoring advertisement content and expand the channel for inflow of product information.

Third, through repeated purchases in closed shopping malls, consumers with experience of using the product can be found to rescue a direct personalized shopping mall, and products registered on the shopping mall are registered in personalized shopping malls to actively engage in direct sales and marketing activities. You can prepare an environment so that you can do it.

Fourth, it is possible to break away from the existing structure and expand the goods that network marketing companies want to sell to general consumer customers outside the allowance system.

Fifth, by disseminating the strengths of network marketing companies such as product quality and price competitiveness to the social community, it is possible to ultimately attract general consumers as member customers connected to the allowance system.

Sixth, through the service structure or business structure of the present invention, existing members can conduct more full-fledged, system-based marketing activities.

Seventh, from the viewpoint of S2B2C (Supplier to Business to Customer), aka SNS-type shopping platform, the effect of maximizing the sales power of products by cultivating a large number of contents with marketing purposes as well as the authoring and dissemination of contents, and related to sales products. Can be obtained.

Eighth, it can be a good example of constructing a new price system from an online marketing perspective.

In addition to the above-described effects, specific effects of the present invention will be described together while describing specific details for carrying out the present invention.

1 is a block diagram showing the configuration of a system for providing a closed electronic commerce service according to an embodiment of the present invention.
2 is a block diagram showing the configuration of a personal platform in FIG. 1.
3 is a flowchart illustrating a method of providing a closed electronic commerce service based on a personal platform according to an embodiment of the present invention.
4 is a flowchart for explaining in detail a process (S100) of granting personal consignment sales authority in FIG. 3.
5 is a flowchart for explaining in detail a process (S200) of collecting and processing product information in FIG. 3.
6 is a flowchart illustrating a process (S300) of authoring and distributing (exposing) advertisement content in FIG. 3.
7 is a flowchart for explaining the overall operation of a system for providing a closed electronic commerce service based on a personal platform according to the present invention.

Other objects, characteristics and advantages of the present invention will become apparent through detailed description of embodiments with reference to the accompanying drawings.

The terms used in the present invention have been selected from general terms that are currently widely used while considering functions in the present invention, but this may vary depending on the intention or precedent of a technician working in the field, the emergence of new technologies, and the like. In addition, in certain cases, there are terms arbitrarily selected by the applicant, and in this case, the meaning of the terms will be described in detail in the description of the corresponding invention. Therefore, the terms used in the present invention should be defined based on the meaning of the term and the overall contents of the present invention, not a simple name of the term.

A preferred embodiment of a system and method for providing a closed electronic commerce service based on a personal platform according to the present invention will be described with reference to the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in a variety of different forms. However, this embodiment makes the disclosure of the present invention complete and the scope of the invention is not limited to those of ordinary skill in the art. It is provided to inform you. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are only the most preferred embodiment of the present invention, and do not represent all the technical spirit of the present invention, and thus various equivalents that can replace them at the time of application It should be understood that there may be water and variations.

Hereinafter, when a component is described as being "connected", "coupled" or "connected" to another component, the components may be directly connected or connected to each other, but other components are "connected" between each component. It is to be understood that intervening" or each component may be "connected", "coupled" or "connected" through other components.

1 is a block diagram showing the entire system of a closed electronic commerce service providing system according to an embodiment of the present invention, and FIG. 2 is a block diagram showing the configuration of a personal platform in FIG. 1. At this time, the components shown in FIGS. 1 and 2 are according to an embodiment, and the components are not limited to the embodiments shown in FIGS. 1 and 2, and some components are added or changed as necessary. Or it can be deleted.

First, as shown in Fig. 1, the closed electronic commerce service providing system of the present invention receives product information registered from the product supplier 100 that manufactures and sells products, and the shopping mall environment. A closed shopping mall 200 including an e-commerce (mail-order) business operator selling to a specific member (regular member) through, and the product information registered from the product supplier 100 in the closed shopping mall 200 Personal platform that grants consignment sales rights to members and promotes sales of the products to acquaintances, general members, and non-members through their social network based on advertisement-type contents directly authored by the individual consignment sales (promotion) of the specific member It may include (300).

At this time, the personal consignment seller acquires consignment sales permission for some of the products sold by the closed shopping mall 200, performs sales and content advertisement activities for the corresponding product in the personal platform 300, and advertises and sells It may be a specific member who takes a fee for brokerage performance.

The advertisement and sales brokerage performance may include social network advertisement performance, personal consignment sales performance, and commission. The social network advertisement performance may include advertisement performance calculated through the propagation of corresponding advertisement content (viral coefficient) and the number of contents viewed in a social network such as SNS. In addition, the personal consignment sales performance may include a purchase performance by a consumer of consignment sales products through personal cargo. In addition, the fee may include a product promotion performance fee or benefit (benefit) paid by calculating social network advertisement performance and personal consignment sales performance through an arbitrary calculation formula.

Meanwhile, the closed shopping mall 200 may be a member-based closed mall that pays purchase and promotion allowances. In addition, the specific member may be a member who is a personal consignment seller (promoter), registered as a regular member in the closed shopping mall 200, and has passed certain screening criteria for personal consignment sales. In addition, the consumer may be an acquaintance or non-member connected through a social network of a specific member, and may be a member who proceeds with a predetermined membership registration procedure when making a purchase decision.

As shown in FIG. 2, the personal platform 300 may include a product marketing processing unit 310, a product sales processing unit 320, and an allowance accounting processing unit 330.

The product marketing processing unit 310 receives an application for personal consignment sales for the products of the closed shopping mall system 200, collects and processes the corresponding product information from the product sales processing unit 320, and personal consignment based on the processed product information. Advertising contents created by sellers can be distributed through personal sales channels (personalized shopping malls) such as social networks.

To this end, the product marketing processing unit 310 may include a marketing content unit 311 and a personalized consignment sales unit 312. In this case, the personalized consignment sales unit 312 may be a personalized shopping mall that shares overall shopping functions with the closed shopping mall system 200.

The personalized consignment sales unit 312 may grant personal consignment sales (promotion) authority to the personal consignment seller, and may collect information on a product selected by the authorized personal consignment seller from the product sales processing unit 320. In this case, the personal consignment sales authority may be evaluated as a personal consignment sales qualification according to a predetermined evaluation standard and agreement procedure for terms and conditions. The screening criteria may include personal consignment seller's activity performance (benefit performance), past purchase performance, personal financial transaction credit rating, and the like.

In addition, the personalized consignment sales unit 312 may monitor the granted personal consignment sales authority from time to time and re-evaluate according to fraudulent sales, false/excessive/based advertisement contents notification and report reception.

The marketing content unit 311 may create a personalized shopping mall as a personal sales channel to a personal consignment seller authorized by the personalized consignment sales unit 312 and may process product information selected for the generated personalized shopping mall.

In this case, the processing of the product information may be configured to convert the price information of the product information into product information suitable for the environment of the personalized shopping mall according to the sales policy and reconstruct it, and to notify the product information on the user interface of the personalized shopping mall. . The sales policy may include a conversion setting value of the individual selling price based on a member price, an allowance, or the like. In addition, the reorganization of product information may include changing a template such as a product information format, adding an advertisement content linking page, and adding terms and conditions.

Personal consignment sellers can promote sales of the products to acquaintances, general members, and non-members through their own social network (SNS) by authoring advertisement contents based on product information collected and processed by the marketing contents unit 311. .

In addition, the product sales processing unit 320 opens a personal sales channel using a social network, and the product marketing processing unit 310 interlocks with advertisement contents created by a personal consignment seller to order products distributed through a personal sales channel. , Can handle sales and delivery business.

That is, an external delivery that generates an order for the product that the consumer 10 chooses to purchase through a personal sales channel, sends it to the consumer 10 of the product through email, SNS, etc., and delivers the product. In connection with a company server (not shown), the delivery status of the product can be managed.

In addition, the allowance calculation processing unit 330 may evaluate information on marketing activity performance including social network advertisement performance and personal consignment sales performance, and settle the calculated allowance to the sales member using a preset calculation formula. .

The operation of the system for providing a closed electronic commerce service based on the personal platform according to the present invention configured as described above will be described in detail with reference to the accompanying drawings. The same reference numerals as in FIG. 1 or 2 refer to the same member performing the same function.

3 is a flowchart illustrating a method of providing a closed electronic commerce service based on a personal platform according to an embodiment of the present invention.

Referring to FIG. 3, first, the product marketing processing unit 310 may grant a personal consignment sale (promotion) authority to the personal consignment seller using the personalized consignment sales unit 312 (S100). In this case, the personal consignment sales authority may be evaluated as a personal consignment sales qualification according to a predetermined evaluation standard and agreement procedure for terms and conditions. The screening criteria may include personal consignment seller's activity performance (benefit performance), past purchase performance, personal financial transaction credit rating, and the like.

For reference, the personalized consignment sales unit 312 may monitor the granted personal consignment sales authority from time to time and re-evaluate according to fraudulent sales, false/excessive/based advertisement contents notification and report reception.

Subsequently, the product marketing processing unit 310 may collect and process the product information selected by the individual entrusted seller who is authorized using the marketing content unit 311 in the product sales processing unit 320 (S200).

In this case, the processing of the product information may be configured to convert the price information of the product information into product information suitable for the environment of the personalized shopping mall according to the sales policy and reconstruct it, and to notify the product information on the user interface of the personalized shopping mall. . The sales policy may include a conversion setting value of the individual selling price based on a member price, an allowance, or the like. In addition, the reorganization of product information may include changing a template such as a product information format, adding an advertisement content linking page, and adding terms and conditions.

The advertising content created by the individual consignment seller based on the processed product information using the marketing content unit 311 includes acquaintances, general members, and non-members through the social network (SNS) of the personal consignment seller. It can be exposed (distributed) to the consumer (S300).

At this time, as the authored advertising content is exposed through the social network (SNS) of the individual consignment seller, when the personal consignment seller creates the advertisement content, the individual consignment seller has his or her own recommendation text (advertising Marketing phrase) can be added. In addition, when multiple products are selected, a recommendation phrase can be written for each product, and deliberation can also be made for each product.

Subsequently, a personal sales channel using a social network is opened using the product sales processing unit 320, and ordering, sales, and delivery of products linked through the personal sales channel can be processed by linking with the created advertisement content. Yes (S400).

That is, an external delivery that generates an order for the product that the consumer 10 chooses to purchase through a personal sales channel, sends it to the consumer 10 of the product through email, SNS, etc., and delivers the product. In connection with a company server (not shown), the delivery status of the product can be managed.

In addition, the allowance calculation processing unit 330 may be used to evaluate information on marketing activity performance including social network advertisement performance and personal consignment sales performance, and to settle the calculated allowance to the sales member using a preset calculation formula. (S500).

Through this process, it is possible to break away from the existing structure of closed electronic commerce and expand the goods that network marketing companies want to sell to general consumer customers outside the allowance system. In addition, by disseminating strengths such as product quality and price competitiveness of closed network marketing companies to the social community, general consumers can be attracted to the closed network marketing companies as specific members connected to the allowance system.

FIG. 4 is a flowchart for explaining in detail a process (S100) of granting personal consignment sales authority in FIG. 3.

Referring to FIG. 4, first, when an application for personal consignment sales (promotion) permission is input from a personal consignment seller who intends to conduct personal consignment sales among specific members registered in the closed shopping mall system 200 (S101), product marketing The processing unit 310 uses the personalized consignment sales unit 312 to deliberate on the personal consignment sales qualification of the personal consignment seller according to a predetermined examination criteria (S102).

In this case, the screening criteria may include personal consignment seller's activity performance (benefit performance), past purchase performance, personal financial transaction creditworthiness, and the like.

As a result of the deliberation of the personal consignment sales qualification, if it is confirmed that he/she is qualified, the personal consignment sales authority may be granted to the member subject to deliberation through the agreement agreement procedure (S103) (S104).

The product marketing processing unit 310 may use the personalized consignment sales unit 312 to create a personalized shopping mall, which is a personal sales channel for the personalized consignment sale by the authorized personal consignment seller (S105).

In addition, the personalized consignment sales unit 312 may monitor the granted personal consignment sales authority from time to time and re-evaluate according to fraudulent sales, false/excessive/based advertisement contents notification and report reception (S106). That is, the personalized consignment sales unit 312 may automatically supervise and read prohibited words, dangerous words, and prohibited sentences for each product classification system. In addition, it can be re-evaluated by identifying and mapping sentences according to the legal and regulatory guide for online advertisements.

5 is a flowchart for explaining in detail a process (S200) of collecting and processing product information in FIG. 3.

Referring to FIG. 5, the product marketing processing unit 310 may use the marketing content unit 311 to collect product information selected for the personalized shopping mall selected by the authorized personal consignment seller in the shopping mall system 200. Yes (S201).

Subsequently, the product marketing processing unit 310 may convert and reconstruct the price information of the corresponding product information collected using the marketing content unit 311 into product information suitable for the environment of the personalized shopping mall according to the sales policy (S202). The sales policy may include a conversion setting value of the individual selling price based on a member price, an allowance, or the like. In addition, the reorganization of product information may include changing a template such as a product information format, adding an advertisement content linking page, and adding terms and conditions.

In addition, the reconstructed product information may be notified on the user interface of the personalized shopping mall (S203).

6 is a flowchart illustrating a process (S300) of authoring and distributing (exposing) advertisement content in FIG. 3.

Referring to FIG. 6, the product marketing processing unit 310 uses the marketing content unit 311 to provide advertisement content for product information to a preset digital content authoring standard (format) provided by the personalized consignment sales unit 312. It can be authored according to (S301).

Subsequently, the marketing content unit 311 may apply for advertisement content registration to the shopping mall system 200 in order to distribute the authored content according to the digital content authoring standard to the personalized shopping mall and the social network (S302).

The shopping mall system 200 may deliberate whether the advertisement content requested for registration is false, exaggerated, or deceptive (S303), and connect the registration application that has passed the deliberation with corresponding product information in the shopping mall system 200 (S304). . In this case, the authored advertisement content may additionally create a recommendation phrase (advertising marketing phrase) of its own in addition to the detailed product description in the shopping mall system 200. In addition, when multiple products are selected, a recommendation phrase can be written for each product, and deliberation can also be made for each product.

In addition, the marketing content unit 311 may distribute personalized advertising content to personalized shopping malls and social network accounts and expose them through a social network (SNS) (S305).

As the advertisement contents created in this way are exposed through the social network (SNS) of the individual consignment seller, when authoring the advertisement contents, the individual consignment seller's own recommendation phrase (advertising marketing) other than the detailed product description in the shopping mall system 200 Phrase) can be added.

7 is a flowchart for explaining the overall operation of a system for providing a closed electronic commerce service based on a personal platform according to the present invention.

Referring to FIG. 7, first, the shopping mall system 200 may register products and product information transmitted from the product supplier 100.

The shopping mall system 200 transfers the registered product information to the product sales processing unit 320, and the personal seller 20 may select a personal consignment product among the delivered products.

In addition, the product sales processing unit 320 sets the consignment sales authority of the personal consignment seller who has selected the personal consignment sales product, converts and reconstructs the price information according to the sales policy, and then starts the reconstructed product information in the personalized shopping mall 312 can do.

Meanwhile, the marketing content unit 311 processes product information selected in a personalized shopping mall selected by an authorized individual consignment seller to produce advertisement-type contents, registers personalized consignment sales products and advertisement-type contents, and stores the shopping mall system 200 ), you can request a review of advertising content. The shopping mall system 200 and the product supplier 100 review the requested advertisement content.

Thereafter, when the deliberation is completed, the product sales processing unit 320 delivers the advertisement content to the marketing content unit 311, and the marketing content unit 311 transmits the advertisement content to the corresponding product through the social network (SNS) of the individual consignment seller. It can be exposed (distributed) to consumers, including acquaintances, general members and non-members.

Accordingly, consumers subscribe to advertisement contents that are spread through social network (SNS), and social network feedback activities (interactive type, reply reply, etc.) are performed.

During the social network feedback activity, a consumer who wants to purchase a product may access a product sales page through a link address or the like included in the advertisement content.

Thereafter, the product sales processing unit 320 provides a product purchase and payment service to the consumer 10, registers order information input by the consumer 10, and transmits it to the shopping mall system 200 and the product supplier 100. have.

The product supplier 100 may ship a product based on the order information transmitted from the product sales processing unit 320 and ship the product to a corresponding consumer. At this time, the product sales processing unit 320 generates an invoice for ordering the product selected by the consumer 10 through a personal sales channel and transmits it to the consumer 10 of the product through email, SNS, etc. It is possible to manage the delivery status of the product in connection with an external delivery company server (not shown) that delivers the product.

Thereafter, the allowance system processing unit 330 may collect the propagation coefficient (viral coefficient) of the advertisement content in the social network through the social network, and also collect feedback information such as comments, penalties, and reports.

In addition, the allowance meter processing unit 330 may calculate the advertisement performance using the collected content propagation coefficient and feedback information and report it to the shopping mall system 200. In this case, the marketing content unit 311 may report to the shopping mall system 200 by imposing personalized advertisement content with high advertisement performance on product information as a separate tab.

Then, the allowance calculation processing unit 330 evaluates the advertisement performance reported by the allowance calculation processing unit 330 and calculates the calculated allowance together with the personal consignment sales and advertisement performance details calculated using a preset calculation formula. ) Can be provided.

Through such e-commerce service, it is possible to break away from the existing structure and expand the products that closed network marketing companies want to sell to general consumers outside the allowance system. This can propagate the strengths of network marketing companies such as product quality and price competitiveness to the social community, ultimately attracting general consumers to specific members connected to the allowance system.

Meanwhile, the device according to the disclosed embodiment includes a processor, a memory for storing and executing program data, a permanent storage such as a disk drive, a communication port for communicating with an external device, a touch panel, a key, a button, etc. The same user interface device may be included. Methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program instructions executable on the processor. Here, as a computer-readable recording medium, a magnetic storage medium (e.g., read-only memory (ROM), random-access memory (RAM), floppy disk, hard disk, etc.) and optical reading medium (e.g., CD-ROM ) And DVD (Digital Versatile Disc). The computer-readable recording medium is distributed over network-connected computer systems, so that computer-readable codes can be stored and executed in a distributed manner. The medium is readable by a computer, stored in memory, and executed on a processor.

All documents, including publications, patent applications, patents, etc., cited in the disclosed embodiments are indicated by merging individually and specifically in each cited reference or in the disclosed embodiments in the same manner as indicated by merging as a whole in the published embodiments. Can be merged.

In order to understand the disclosed embodiments, reference numerals are used in the preferred embodiments shown in the drawings, and specific terms are used to describe the disclosed embodiments, but the disclosed embodiments are not limited by specific terms, and the disclosed embodiments They may include all components commonly conceivable to those skilled in the art.

The disclosed embodiment can be represented by functional block configurations and various processing steps. These functional blocks may be implemented with various numbers of hardware or/and software configurations that perform specific functions. For example, the disclosed embodiment is an integrated circuit configuration such as memory, processing, logic, look-up table, etc., capable of executing various functions by controlling one or more microprocessors or other control devices. Can be hired. Similar to how the components of the disclosed embodiment can be implemented with software programming or software elements, the disclosed embodiment includes various algorithms implemented with a combination of data structures, processes, routines or other programming components, including C, C++. , Java, assembler, or the like may be implemented in a programming or scripting language. Functional aspects can be implemented with an algorithm running on one or more processors. In addition, the disclosed embodiments may employ conventional techniques for electronic environment setting, signal processing, and/or data processing. Terms such as "mechanism", "element", "means", and "configuration" may be widely used, and are not limited to mechanical and physical configurations. The term may include a meaning of a series of routines of software in connection with a processor or the like.

The specific implementations described in the disclosed embodiment are examples, and do not limit the scope of the disclosed embodiment in any way. For brevity of the specification, descriptions of conventional electronic configurations, control systems, software, and other functional aspects of the systems may be omitted. In addition, the connection or connection members of the lines between the components shown in the drawings exemplarily represent functional connections and/or physical or circuit connections, and in an actual device, various functional connections that can be replaced or additionally It may be referred to as a connection, or circuit connections. In addition, unless there is a specific reference, such as "essential", "important", etc., it may not be an essential component for application of the disclosed embodiment. In addition, those of ordinary skill in the technical field of the present invention will understand that various embodiments are possible within the scope of the technical idea of the present invention. Therefore, the true technical protection scope of the present invention should be determined by the technical spirit of the appended claims.

10: consumer 20: private consignor
100: product supplier 200: shopping mall system
300: Personal platform 310: Personalized consignment sales department
311: Marketing Content Department 312: Personalized Consignment Sales Department
320: product sales processing unit 330: allowance processing unit

Claims (7)

Products that receive personal consignment sales for products in a closed shopping mall system, collect and process relevant product information, and distribute advertisement contents created by personal consignment sellers based on the processed product information through personal sales channels in social relations networks. Marketing processing department,
A product sales processing unit that opens a personal sales channel using the social network and processes the order, sales, and delivery of products distributed through the personal sales channel by linking with the authored advertisement content;
Including an allowance calculation processing unit for evaluating the information on the marketing activity performance, including the advertising performance and personal consignment sales performance of the social network, and calculating the calculated allowance to the sales member using a preset calculation formula,
The product marketing processing unit
Authorizing personal consignment sales (promotion) to the individual consignment seller in accordance with a predetermined screening standard including at least one of a specific member's activity performance (benefit performance), past purchase performance, and personal financial transaction credit rating , A personalized consignment sales unit that collects product information selected by the authorized personal consignment seller from the product sales processing unit;
Create a personal sales channel to a personal consignment seller authorized by the personalized consignment sales department, and select product information selected for the generated personal sales channel, and the price information of the product information according to the sales policy, and product information suitable for the environment of the personalized shopping mall. It includes a marketing content unit processed into,
The personalized consignment sales unit monitors the granted personal consignment sales right from time to time and re-evaluates in accordance with at least one of fraudulent sales, false/excessive/based advertisement content notification and report submission,
The marketing content unit creates a personalized shopping mall as a personal sales channel to a personal consignment seller authorized by the personalized consignment sales unit, and processes product information selected for the generated personalized shopping mall,
The processing of the product information can be configured so that the price information of the corresponding product information is converted into product information suitable for the environment of the personalized shopping mall according to the sales policy and reorganized, and the product information is notified on the user interface of the personalized shopping mall.
The sales policy includes the conversion setting value of the individual selling price based on the member price, allowance, etc., and the reconfiguration of the product information is closed including changing a template such as product information format, adding an advertisement content linking page, and adding terms and conditions. Type e-commerce service provision system.
delete (A) Using the Personalized Consignment Sales Department, the personal consignment seller is subject to a predetermined screening standard including at least one of the personal consignment seller's activity performance (benefit performance), past purchase performance, and personal financial transaction creditworthiness. Granting personal consignment sales (promotion) authority, and
(B) Using the marketing content unit, the product information selected by the individual consignment seller authorized above is collected by the product sales processing unit, and the price information of the product information is processed into product information suitable for the environment of the personalized shopping mall according to the sales policy. Wow,
(C) The advertising content created by the individual consignment seller based on the processed product information using the marketing content unit is included in the product including acquaintances, general members, and non-members through the social network (SNS) of the individual consignment seller. The stage of exposure to consumers,
(D) opening a personal sales channel using a social network using a product sales processing unit, and processing the order, sales, and delivery of products linked through the personal sales channel by linking with the authored advertisement content; and
(E) including the step of evaluating information on marketing activity performance including social network advertising performance and personal consignment sales performance using the allowance accounting processing unit, and calculating the calculated allowance to the sales member using a preset calculation formula; ,
Step (A)
A step in which an application for personal consignment sales (promotion) authorization is entered from a personal consignment seller who intends to conduct personal consignment sales among specific members registered in the closed shopping mall system;
Deliberating personal consignment sales qualification by using at least one of the personal consignment seller's activity performance (benefit performance), past purchase performance, and personal financial transaction credit rating according to a predetermined screening criteria using the personalized consignment sales unit; and
If it is confirmed as qualified as a result of the personal consignment sales qualification review, granting personal consignment sales authority through a procedure for agreeing to the terms and conditions;
Creating a personal sales channel for personalized consignment sales by an authorized personal consignment seller using the personalized consignment sales unit;
Including the step of re-evaluating in accordance with at least one of fraudulent sales, false/excessive/based advertisement contents notification and report reception by monitoring the personal consignment sales rights granted by the personalized consignment sales unit from time to time,
Step (B)
Collecting, in a shopping mall system, product information selected in a personalized shopping mall selected by an individual consignment seller who has been granted the authority using a marketing content unit; and
Converting and reconstructing the price information of the collected product information into product information suitable for the environment of the personalized shopping mall according to a sales policy using the marketing content unit; and
And notifying the reconstructed product information on a user interface of the personalized shopping mall,
The sales policy includes the conversion setting value of the individual selling price based on the member price, allowance, etc., and the reconfiguration of the product information is closed including changing a template such as product information format, adding an advertisement content link page, and adding terms How to provide type e-commerce service.
delete delete The method of claim 3,
Step (C)
The step of authoring advertising content for product information using the marketing content unit according to a preset digital content authoring standard (format) provided by the personalized consignment sales unit, and
Applying for registration of advertising content to a shopping mall system in order to distribute the content created according to the digital content authoring standard to a personalized shopping mall and a social network using a marketing content unit;
The step of deliberating whether false, exaggerated, or deceptive of the advertisement content for which the registration has been applied in the shopping mall system, and connecting the corresponding product information in the shopping mall system to the registration application that has passed the deliberation;
A method of providing a closed electronic commerce service comprising the step of distributing personalized advertising content to personalized shopping malls and social network accounts using a marketing content unit and exposing them through a social network (SNS).
delete

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