KR100902568B1 - Method for Surveying and Managing Public Preference for Digital Contents - Google Patents

Abstract

The present invention relates to a method for providing and managing user preferences for digital content, and more specifically, to establish a new business method using general personally-generated digital content such as User Created Contents (UCC). Displaying digital content released only through a wider variety of display devices to broaden the accessibility of the general public, and also select the preferred digital content for viewers who watched the digital content to send a text message with a predetermined message, the display device By displaying a preference for the digital content along with a real-time display of the sent text message, the sent text message can benefit viewers, digital content creators, and server administrators, while also inducing the creation of high quality USC. Digi A method of providing and managing user preferences for hair content is disclosed.

Digital Content [UCC: User Created Contents, Music Videos, Videos, Movies, Records & Concerts Trailers, Beauty & Beauty Contest Videos], Ratings, Display Devices

Description

How to provide and manage user preferences for digital content {Method for Surveying and Managing Public Preference for Digital Contents}

1 is a configuration diagram of a system in which a method for providing and managing user preferences of digital content of the present invention is implemented.

FIG. 2 is a diagram illustrating an example of a display device included in FIG. 1. FIG.

FIG. 3 is a diagram illustrating an example of displaying respective areas of the display device of FIG. 2. FIG.

4 is a diagram showing an example of displaying and managing digital content and preferences according to the present invention displayed on a portal site on the Internet.

5 is a flowchart provided to explain a method for providing and managing user preferences of content according to an exemplary embodiment.

The present invention relates to a business method using general personally-generated digital content such as User Created Contents (UCC), and more particularly, to expand the space for displaying digital content such as Yu-Chi to the general public. The present invention relates to a method of managing preferences for digital content that investigates and manages preferences for digital content.

With the recent development of personal digital information devices such as digital cameras, it is possible for the general public to directly create digital contents using simple authoring tools. These user-generated content, called Yuc or Yuji (UGC), are being produced more and more by rapid disclosure and feedback over an open network called the Internet.

Viewers who are familiar with various digital contents, such as Mr. Yu, are also used to conveying and sharing their thoughts around digital contents provided through various channels. Furthermore, the sharing of viewers' opinions and information goes beyond the production of more content, and can generate a lot of influence that is not predicted industrially or commercially.

However, the space for viewer information exchange is still limited to the Internet, especially the Internet space connected by the viewer's personal computer. This space has a problem of limitation of viewer interface for internet access despite the openness of the Internet. Therefore, there is a demand for more diverse types of viewer spaces.

In addition, most of the creators of Yu's posts on the general portal site or on the special site of Yu's, and they just want to be famous by uploading them. Therefore, it is difficult to expect a good quality seed and there is no inducement effect on creation.

Providers who provide spaces for UCCs have no particular expectation effect other than increasing the number of visitors to see them. Since the creators of the U.S. posts the U.S. site on several sites at the same time, the increase in the number of users of the provider is also distributed, which is not very effective. In other words, the current system is fragmented about the creation, provision, and utilization of Yu's, and there are few incentives for industrial use.

An object of the present invention is to provide a digital display of general personally created digital content, such as User Created Contents (UCC), to the general public in a variety of ways, contributing to its popularity and simultaneously investigating and managing preferences for the displayed digital content. It is to create a new sales method by providing a preference management method for contents.

Another object of the present invention can maximize the attracting effect of the visitor to view the corresponding CC of the specific site by attracting the quality of the CC creation by allocating the profits of the public to the CC creator, To provide a way.

Still another object of the present invention is to provide a method that can be used for various target marketing by acquiring the information of the viewers of the U.S. through disclosure and preference research.

In order to achieve the above object, a preference management method for digital content of a management system according to the present invention comprises the steps of: receiving a text message transmitted by a viewer who watches a digital content displayed on a display device using his or her own information terminal; ; And investigating a preference for the displayed digital content based on the viewer's preference information included in the received text message, and transmitting the investigated preference to the display device for display.

According to an embodiment of the present disclosure, the method may further include providing a plurality of digital contents to be sequentially displayed by the display apparatus, connected to the display apparatus via the Internet. Furthermore, the method may further include connecting to a content provider server having the plurality of digital contents and receiving the plurality of digital contents from the content provider server.

Here, in the step of transmitting the surveyed preference to the display device to display the preference, the preference of the plurality of digital contents may be displayed as a rank.

According to an embodiment of the present disclosure, the method may further include providing a viewer message included in the received text message to the display apparatus to be displayed.

Here, the digital content can be displayed on a display device such as user created contents (UCC), videos, music videos, trailers such as movies, recordings, concerts, or handsome / beautiful (Ulzzang) contest videos. Includes any video that can be recognized as

In addition, the display apparatus sets a predetermined holding time for each of the digital contents, and deletes and does not display the digital contents after the set holding time has elapsed. The holding time is preferably set differently according to the investigated preference.

Hereinafter, the present invention will be described in detail with reference to the drawings.

1 is a configuration diagram of a system in which a method for providing and managing user preferences of contents of the present invention is implemented, and FIG. 2 is a diagram illustrating an example of a display apparatus included in FIG. 1.

Referring to FIG. 1, a service provider management system (hereinafter referred to as a “management system”) 110 of the present invention may include a content provider server 130 and at least one display device 151 or 153 through the Internet 120. It is connected to the information terminal 191, 193 of a plurality of viewers through the mobile communication network 170.

Content user preference research and management of the present invention displays the digital content provided by the content provider server 130 to the general user located in the open space through the display device (151, 153), and displays the display device (151, 153) General users who watched digital content through the processing information processing preference information provided in the form of a short message service (SMS) using their information terminals (191, 193) on the display device (151, 153) or the Internet This is done by re-providing through a portal site, a web site that provides a city, or a specialty cable broadcast that is delivered to a home.

The content provider server 130 provides various digital contents to the management system 110, such as trailers such as User Created Contents (UCC), videos, music videos, movies, concerts, and beauty contests. In addition, the result of the preference survey for the corresponding digital content is received from the management system 110. The content provider server 130 may correspond to a server of an operator or a server of an advertiser that provides a portal site on the Internet 120.

The display apparatuses 151 and 153 correspond to a large display apparatus installed in an outdoor or subway platform, and display various information including digital contents, viewer messages, and preference survey results provided by the management system 110.

Of course, the digital content, viewer text messages and preference survey results in conjunction with the displayed on the display devices (151, 153), a web site that provides a variety of portal sites and / or BC on the Internet 120, and special cable broadcasting By being displayed at the same time, a user connected to the Internet 120 or watching a cable TV can simultaneously view the display of the contents of the transmission and the result of the preference survey simultaneously with the transmission of the text message.

Accordingly, the display apparatuses 151 and 153 may be at least one selected from an outdoor billboard for advertisement, a television, or a computer monitor capable of searching a web site, or may be selected and interlocked with each other.

As an example of the display apparatuses 151 and 153 illustrated in FIG. 2, an LCD TV is shown. The TV screen includes an image area A displaying all displayable digital contents of an image as described above, and a viewer via SMS. It includes a message area (B) for displaying the transmitted text message and an image style area (C) for providing a result of the preference survey.

3 is a diagram illustrating an example of displaying each area of the display device of FIG. 2, and as shown in FIGS. 2 and 3, the message area B may view digital content displayed in the image area A. FIG. The text message (personal opinion or delivery message about the content) transmitted by the user through the information terminals 191 and 193 is displayed in real time, and the display method is a unique number of the information terminals 191 and 193 together with the contents of the text message. Some of them are displayed to allow others or acquaintances to identify the user who sent the text message.

In the image style area (C), viewing this together with brief information about the content currently being displayed in the image area (A, for example, the creator, playing time, title, content description or theme, etc., in the case of the image of YC) When a user sends an SMS text message, a unique number (display order number) for selecting a preferred digital content and a ranking of preference according to the viewer's selection are displayed.

The display apparatuses 151 and 153 may internally or externally set separate set top boxes capable of receiving digital content and various text information provided by the management system 110 through the Internet 120.

The display apparatuses 151 and 153 may store digital content provided from the management system 110 in a separate storage medium and then display the digital content in the image area A in a predetermined pattern. Such a pattern relates to a scheduling method for displaying a plurality of digital contents. For example, five yu's are displayed in a predetermined order, and then a movie, a record, a concert, or a game promotion video is displayed, and then the yu's are set again in a predetermined order. Is executed.

If the viewer is watching the digital content on a computer monitor while accessing a portal site on the Internet or a web site providing YuC, not the display apparatuses 151 and 153, the scheduling information of the digital content is separately added. You can open the window to confirm.

Of course, the organization of the digital content may be organized based on the preferences surveyed by the viewer, in addition to simply being based on the order provided from the management system 110.

In addition, the display apparatuses 151 and 153 may set a predetermined retention time for each digital content, and delete and display the corresponding retention time after the corresponding retention time elapses. This retention time may also be based on the preferences investigated. For example, a higher preference rank lengthens its retention time, while a particularly low preference rank may reset or delete the retention time below average.

The viewer's information terminals 191 and 193 are connected to the mobile communication network 170 and refer to a mobile phone or the like capable of transmitting a predetermined text message to the management system 110. The viewer uses the information terminals 191 and 193 to display his / her preferences (preference information) for digital content displayed on the display devices 151 and 153 or through a web site that provides a web site or portal site. An opinion or other message about the digital content being displayed may be delivered to the management system 110 in the form of an SMS text message.

Here, the preference information is a user's preference for digital content displayed on the display devices 151 and 153 or through a screen of a web site providing a portal site or a web service provider. The preference information may be transmitted to the management system 110 through the unique number displayed in the identification number or the image style area C.

The management system 110 includes a management server 111 and an SMS server 117. The SMS server 117 receives the text message transmitted from the user information terminals 191 and 193 and provides the text message to the management server 111.

The input form of the text message is that the digital content viewer owning the information terminals 191 and 193 inputs an arbitrary text message, for example, presses a pound sign (#) button, and then enters a unique number of the preferred digital content. Send a message.

The pound sign # is a number for distinguishing an identification number of a text message and a preferred digital content. The separator may be replaced with other special characters provided by an information terminal.

The management server 111 includes a content management unit 113 and a preference determination unit 115 to provide digital contents provided from the content provider server 130 to the display apparatuses 151 and 153, and at the same time, the SMS server 117. The text message provided from) is processed and provided to the display apparatuses 151 and 153.

The content management unit 113 displays at least one display device (151, 153) and / or digital content provided from the content provider server 130, or content (e.g., corporate advertisement, movie notice, record advertisement, etc.) held in advance. We offer to portal site on the Internet and website providing Yu.

In addition, when the content management unit 113 receives a text message from the SMS server 117, the content management unit 113 provides a viewer message included in the text message to the message area B of the display apparatuses 151 and 153 in real time. Some of the telephone numbers of the information terminals 191 and 193 are displayed.

The preference determining unit 115 uses the preference information included in the text message to investigate the viewer's preferences for the digital content being displayed and provides them to the display apparatuses 151 and 153 in real time.

In addition, according to an embodiment, the text message does not include separate preference information, and the preference determining unit 115 may grasp the preference based on the number of text messages received during the display of the specific digital content.

For example, the identification number included in the text message is a one-time vote for the corresponding digital content, and the preference determination unit 115 calculates the cumulative number of votes for a predetermined time to examine the ranking of the plurality of digital contents. Can be.

4 is a diagram showing an example of displaying and managing digital content and preferences according to the present invention displayed on a portal site on the Internet. As shown in FIGS. 1 and 4, various contents provided from the content provider server 130 are provided. The digital content may be displayed in an image providing area of a portal site connected to the Internet 120 or a specific web site for uploading or viewing a USC.

In addition, the user viewing the digital content displayed on the web can transmit the SMS text message and the opinion and preference information about the digital content through the information terminals 191 and 193 connected to the mobile communication network 170, the transmitted text message And the preference information is processed in the management system 110, and then displayed on the screen of the portal site or the web site in real time.

However, when transmitting a text message and preference information created by the viewer, it may be an option to be displayed on the portal site or the Web site.

In other words, when text messages and preference information are transmitted in a general manner, they are displayed only on display devices such as advertisement billboards or wired / wireless TVs, except for websites. Is uploaded.

As an example of a text input method for uploading text messages and preference information on the web, an arbitrary text message is input to the information terminals 191 and 193, and then a shop (#), which is a delimiter, and a unique number of the preferred digital content are inputted. After entering, you can enter 'Y' and upload to upload it on the web.

If the viewer has instructed the user to upload text and preference information on the web, the text message can be scrolled to a comment on the digital content corresponding to the unique number entered after the delimiter (#) or in a separate message area. May be displayed.

In other words, when the viewer enters and transmits "I'm really funny # 3Y" to the information terminal, a text message (I'm really funny) based on the 'Y' input is displayed as a comment of Mr. Yu.

The preference information surveyed and managed above is provided to viewers through the display devices 151 and 153, and may be used for various commercial purposes such as advertisements as mentioned above.

The present invention enhances the public's accessibility and openness to digital content produced by individuals. However, the viewer may provide a predetermined information fee in providing a text message to the management system 110. Such information usage fee is a revenue source of the mobile communication network 170 operator and the management system 110 operator.

In addition, the digital content displayed on the display apparatuses 151 and 153 may include a corporate advertisement, a movie, a play, a concert, a music advertisement, a notice of a ulzzang contest, etc. It may be periodically displayed in the form of a hot spot advertisement between a plurality of BC display.

Such advertising content may not only be another source of revenue for the management system 110 operator, but also generate indirect revenue for the place provider who installed the display device 151.

For example, when the display device 151 is installed in a specific store such as a coffee shop or a cafe, the content management unit 113 may display the promotional CM of the store between a predetermined number of times of digital content display while the digital content such as YC is preset. (CM: Commercial Message), or in the case of a complaint room such as a government office or bank teller, you can have the public service announcements of the government offices or the bank's CM appear.

In response to these various information fees, the management system 110 operator may provide a prize through a predetermined lottery through a roulette method among viewers who have sent preference information and a message through a text message.

The fact of winning this prize is informed by an SMS message to the winning user's terminals 191 and 193 and / or displaying the winning user's text message in the message area B as illustrated in FIG. Methods such as informing a winner in real time may be used.

Prizes provided to winners may be coupons (eg, corporate sponsored products, movie tickets, music / movie download coupons, etc.), and the preference judging unit 115 may correspond to a predetermined condition (eg, the 50th visitor). The viewer can be immediately given a coupon in the form described above. For example, if the coupon is a free movie ticket, it will need to be interoperable with the website or movie studio that provides the movie ticket in advance, which can be done through a pre-contract.

5 is a flowchart provided to explain a method for providing and managing user preferences of content according to an exemplary embodiment. Hereinafter, with reference to FIGS. 1 to 5 and focusing on the management system 110, the gist of the user preference provision and management method of the content of the present invention will be described.

The content management unit 113 provides the digital content provided from the content provider server 130, such as a portal site or an advertisement company's server, to the at least one display device 151 or 153, and the display device has a contracted Internet. And a device for displaying a portal site on a web site or a web site that provides a PC.

The set-top box embedded in or external to the display device stores at least one or more digital contents received from the content management unit 113 and then displays them to the viewer through the display device according to a predetermined scheduling pattern (S301).

Accordingly, when the viewer who is viewing the display apparatuses 151 and 153 transmits the message and the preference information about the digital content being displayed using the information terminal 191 and 193 to the management system 110, the management system 110. The SMS server 117 of 110 receives the text message (S303).

The content management unit 113 provides a viewer message included in the text message received by the SMS server 117 to the display apparatuses 151 and 153, and the preference determining unit 115 includes the preference information or the text message included in the text message. On the basis of the number of receptions and the like, the preference of the digital content being displayed is examined and provided to the display apparatuses 151 and 153 (S305).

In the above manner, the user preference provision and management of the contents of the present invention is achieved.

The method of the present invention provides economic rewards that are not expected by the producers of UCC by providing a predetermined prize or a gift to a producer of digital content having a high viewer's preference, or by providing a premium or a gift to several creators in order of preference. This economic reward can lead to more quality content creation for the creators.

The amount of the prizes or prizes paid to the producers may be displayed in the image style area C (see FIG. 2) of the display device, which may be deducted or decremented whenever there is a change in the ranking according to the preference.

When the display device displays a website, a dividend amount may be displayed along with a ranking of the preference of the corresponding digital content displayed in the image area A through a pop-up window displayed as a separate link, or a plurality of pre-arranged numbers Digital content can be listed at the same time and the dividend amount of each digital content can be displayed.

In addition, according to the method of the present invention, the opinions or preferences of the viewers surveyed in real time may generate many influences that are not commercially or industrially predicted.

For example, it may be possible to link additional economic activities by providing information about the business of the content provider server 130, that is, the general viewer who has transmitted the text message. The information about the viewer is information obtained based on the personal information of the mobile phone number registered with the mobile communication company, and should be limited to contents that can be disclosed to the general public (gender, age range, rough residence, etc.).

Advertisers who have provided the minimum amount of publicly available customer information can extract the products with the highest preference by region based on the gender or age group of residents in the region, and use them as advertisements or promotions through local broadcasting. Target marketing is possible, for example, to increase profitability.

The method may be implemented in devices and systems. In addition, when the present invention is implemented in computer software, the components of the present invention may be replaced with code segments necessary for performing necessary operations. The program or code segment may be stored in a medium that can be processed by a microprocessor and transmitted as computer data coupled with carrier waves via a transmission medium or communication network.

The media that can be processed by the microprocessor include electronic circuits, semiconductor memory devices, ROMs, flash memory, electrically erasable programmable read-only memory (EEPROM), floppy disks, optical disks, and hard disks. (Hard) Includes all media capable of transmitting and storing information, such as disks, optical fibers, wireless networks, and so on. Computer data also includes data that can be transmitted over electrical network channels, optical fibers, electromagnetic fields, wireless networks, and the like.

Although the above has been illustrated and described with respect to preferred embodiments of the present invention, the present invention is not limited to the above-described specific embodiments, it is usually in the technical field to which the invention belongs without departing from the spirit of the invention claimed in the claims. Various modifications can be made by those skilled in the art, and these modifications should not be individually understood from the technical spirit or the prospect of the present invention.

As described in detail above, the method for providing and managing user preferences of content according to the present invention enhances the general public's accessibility of personally produced content such as user created contents (UCC).

The method of the present invention, by attracting the quality of the Yucsi to the creators of the yucsi to attract the quality of the creation of the yussi, by maximizing the attracting effect of the visitor to see the yussi by releasing only the yusi of a specific site, as well as SMS text messages Increasing profits will also increase profits for telecom operators, allowing consumers to expect lower communications costs over the long run.

The method of the present invention can obtain information of the viewers of the viewers through the public disclosure and preference research, and can be used for various target marketing.

It can also mediate the creation of a new business model, industrially and economically, based on a survey of the public's preferences for digital content.

Claims (15)

Displaying, by the display apparatus, a plurality of digital contents provided from the content provider server, the content provider server having a plurality of digital contents and at least one display device connected to the Internet; Receiving a text message and preference information transmitted by a viewer watching the digital content displayed on the display apparatus using an information terminal; Investigating a preference for the digital content being displayed based on the viewer's preference information included in the text message, and transmitting the investigated preference to the display device for display; And distributing some of the proceeds from the transmission of the preference information to the digital content producers based on the surveyed preference result. delete delete The method of claim 1, And transmitting the surveyed preferences to the display apparatus to display the preferences for displaying the preferences of the plurality of digital contents as a ranking. The method of claim 1, And providing a viewer message included in the received text message to the display device so that the displayed message is displayed on the display device. The method of claim 5, The text message and the preference information transmission to the Web site is a preference management method for the digital content of the management system, characterized in that uploaded by selecting the option in the information terminal of the viewer. The method of claim 6, The text message uploaded to the web site is displayed as a comment of the corresponding digital content based on the preference information. The method of claim 1, The display apparatus sets a holding time for each digital content, deletes the digital content after the set holding time has elapsed, and the holding time is set differently according to the investigated preference. How to manage your preferences. The method of claim 1, The displaying of the irradiated preference on the display device may include: And displaying brief information about the digital content being displayed together with the examined preferences. The method of claim 1, And extracting a part of the viewers who have transmitted the preference information and paying the prizes. delete The method of claim 1, Dividend is displayed on the display device so that the amount allocated to the content producers in real time can be confirmed in real time. The method of claim 1, Connecting to a server of an external company through the Internet, and providing basic information about the viewer who transmitted the preference information to the server of the external company to be used as a target marketing material; And the basic information includes at least one of an age band, a gender, and a residence address based on a registered telephone number of the viewer information terminal. The method according to any one of claims 1, 4 to 10, 12 to 13, The display device may be configured such that any one of an outdoor billboard, a wired / wireless television, a computer monitor displaying a web site, or one or more display devices interoperating with each other display digital content or preference information. How to manage preferences for digital content. The method according to any one of claims 1, 4 to 10, 12 to 13, The text message and the preference information transmitted by the viewer are a text message, a separator, a preference management method for the digital content of the management system, characterized in that the digital number of the serial number is described in order.

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