CN107209731A - System, method and program that issue to advertisement dynamic image is managed - Google Patents

System, method and program that issue to advertisement dynamic image is managed Download PDF

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Publication number
CN107209731A
CN107209731A CN201680008440.9A CN201680008440A CN107209731A CN 107209731 A CN107209731 A CN 107209731A CN 201680008440 A CN201680008440 A CN 201680008440A CN 107209731 A CN107209731 A CN 107209731A
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dynamic image
advertisement
user
issue
dynamic
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CN107209731B (en
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前田裕二
手塚千里
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DeNA Co Ltd
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DeNA Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F13/00Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists

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  • Signal Processing (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The present invention issues the advertisement dynamic image related to the dynamic image watched to user.System involved by one embodiment possesses the advertisement dynamic image management server for managing advertisement dynamic image and one or more dynamic image publisher server for issuing dynamic image.The advertisement receives advertisement with dynamic image from issue user with dynamic image management server and stored in association with issue user, and the advertisement related with dynamic image of the advertisement to storage is sent into dynamic image publisher server with dynamic image data.The picture data of broadcasting pictures is sent to the terminal installation of audiovisual user by the request of the terminal installation of the dynamic image publisher server response from audiovisual user, the broadcasting pictures are the broadcasting pictures for the common dynamic image for playing issue user's issue, and be played at defined time point determined according to the advertisement that is received from advertisement with dynamic image management server with dynamic image data, the broadcasting pictures of the advertisement dynamic image associated with issuing user.

Description

System, method and program that issue to advertisement dynamic image is managed
Technical field
The application advocates to be based on No. 2015-027183 (applying date of Japanese Patent application:On 2 16th, 2015) it is preferential Power, and be contained entirely in by referring to by its content in this specification.
The present invention relates to system, method and the program that the issue to advertisement dynamic image is managed.
Background technology
In the past, carried out in the system for issuing the content such as dynamic image via internet etc. various advertisements issue (for example, With reference to patent document 1).For example, in the system of the dynamic image of issue user's submission, it can will be played in the dynamic image It is preceding to wait the period to play advertisement dynamic image.
Citation
Patent document
Patent document 1:Japanese Unexamined Patent Publication 2012-253604 publications
The content of the invention
The technical problems to be solved by the invention
However, in above-mentioned system, there is user and be sick of viewing advertisement dynamic image and select to skip viewing advertisement With the situation of dynamic image.In addition, advertisement may also can influence viewing to want the dynamic image of viewing originally, and make user to wide Accuse commodity, service of object etc. and produce negative impression.Therefore, although be also contemplated for issuing some dynamic image content phases with viewing The commodity of pass or the advertisement of service, still, in this case, the dynamic image content of viewing governs the business of audience Product or service.So, preferably issued to user and do not depend on the dynamic image content of viewing but related to the dynamic image Advertisement dynamic image.
The first purpose of embodiments of the present invention is, issues the advertisement related to the dynamic image watched to user and uses Dynamic image.By reference to the full content of this specification, the other purposes of embodiments of the present invention will be known.
Scheme for solving technical problem
System involved by an embodiment of the invention possesses uses dynamic for managing the advertisement of advertisement dynamic image State image management server and one or more dynamic image publisher server for issuing dynamic image, and to the advertisement It is managed with the issue of dynamic image, the advertisement dynamic image management server possesses:Storage device, for storing letter Breath;And one or more computer processor;Possess one of the advertisement dynamic image management server or Multiple computer processors perform following steps by performing the order that can be read:The step of storing advertisement dynamic image, Receive advertisement dynamic image from issue user, and the advertisement is stored into institute in association with dynamic image and issue user State storage device;And the step of transmission advertisement dynamic image data, the advertisement with being stored in the storage device is used dynamic The step of related advertisement of state image is sent to the dynamic image publisher server with dynamic image data;The dynamic image Publisher server possesses one or more computer processor;Possess one of the dynamic image publisher server or Multiple computer processors are by performing the order that can be read, to perform the request general of terminal installation of the response from audiovisual user The step of picture data of broadcasting pictures is sent to the terminal installation of the audiovisual user, the broadcasting pictures are to play the issue The broadcasting pictures of the common dynamic image of user's issue, and be that basis is played at defined time point from the advertisement Dynamic Graph As management server receive the advertisement determined with dynamic image data, the advertisement associated with issue user With the broadcasting pictures of dynamic image.
Method involved by an embodiment of the invention is performed by one or more computer, uses dynamic to advertisement The issue of state image is managed, and it possesses following steps:Receive advertisement dynamic image from issue user, and the advertisement is used The step of dynamic image is stored in association with issue user;And the request of terminal installation of the response from audiovisual user, The step of picture data of broadcasting pictures is sent into the terminal installation of the audiovisual user, the broadcasting pictures are to play the hair The broadcasting pictures of the common dynamic image of cloth user issue, and play associated with issue user at defined time point The broadcasting pictures of the advertisement dynamic image.
Issue of the medium having program stored therein to advertisement dynamic image involved by an embodiment of the invention is entered Row management, by performing the program on one or more computer, makes the computer perform following steps:From issue user The step of receiving advertisement dynamic image, and the advertisement stored in association with dynamic image and issue user;And ring Should the request from the terminal installation of audiovisual user, by the picture data of broadcasting pictures be sent to the audiovisual user terminal fill The step of putting, the broadcasting pictures are the broadcasting pictures for the common dynamic image for playing the issue user issue, and are in regulation Time point play the broadcasting pictures of the advertisement dynamic image associated with issue user.
The effect of invention
According to the various embodiments of the present invention, the advertisement related to the dynamic image watched can be issued to user and uses dynamic State image.
Brief description of the drawings
Fig. 1 is the structure for the network for diagrammatically showing to include the system 1 involved by an embodiment of the invention Structure chart.
Fig. 2 is diagrammatically to show the work(that the advertisement dynamic image management server 10 in an embodiment has The block diagram of energy.
Fig. 3 is the frame for diagrammatically showing the function that the dynamic image publisher server 20 in an embodiment has Figure.
Fig. 4 is to show that the flow chart of one of candidate processing is collected in the advertisement in an embodiment with dynamic image.
Fig. 5 is the figure of one for showing the ad solicitation picture 70 in an embodiment.
Fig. 6 is show case list screen 80A (advertisement dynamic image be recruited picture) in an embodiment one The figure of example.
Fig. 7 is to show the dynamic image registration picture 80B (advertisement dynamic image be recruited picture) in an embodiment The figure of one.
Fig. 8 is the figure of one for showing the advertisement in an embodiment with dynamic image selection picture 90.
Fig. 9 is the figure of one for showing the issue user in an embodiment with picture 100.
Figure 10 is the figure of one for showing the audiovisual user in an embodiment with picture 110 (broadcasting pictures).
Figure 11 is the figure of one for showing the issue user in an embodiment with picture 100.
Figure 12 is the figure of one for showing the audiovisual user in an embodiment with picture 110 (broadcasting pictures).
Embodiment
Fig. 1 is the structure for the network for diagrammatically showing to include the system 1 involved by an embodiment of the invention Structure chart.As illustrated, the system 1 in an embodiment possesses:Advertisement dynamic image management server 10, for managing Advertisement dynamic image;And multiple dynamic image publisher servers 20, used via the communication network 40 and the advertisement of internet etc. Dynamic image management server 10 is communicatively coupled, and issues dynamic image.Advertisement with dynamic image management server 10 with And dynamic image publisher server 20 is communicatively coupled via communication network 40 with multiple terminal installations 30 respectively.One embodiment party Advertisement in formula is provided with dynamic image management server 10 to the user of terminal installation 30 carries out levying for advertisement dynamic image Collection and candidate advertisement case management service.In addition, dynamic image publisher server 20 in an embodiment is to terminal The user of device 30 provides the dynamic image issuing service that the dynamic image for issuing user is distributed to audiovisual user.
Advertisement dynamic image management server 10 in one embodiment is configured to general computer, such as figure institute Show, including:CPU (computer processor) 11, main storage 12, user interface 13, communication interface 14 and additional storage (are deposited Storage device) 15, these each inscapes are electrically connected to each other by bus.CPU11 from additional storage 15 by operating system and Other various programs are loaded into main storage 12, and perform the order included in the program of the loading.Main storage 12 is used to deposit The program that CPU11 is performed is stored up, is constituted such as by DRAM (dynamic random access memory).In addition, in an embodiment Server 10 can use multiple computers with hardware configuration as described above respectively to constitute.
Message input device of the user interface 13 such as the keyboard or mouse of the input including receiving operating personnel, output The information output apparatus of the liquid crystal display of CPU11 operation result etc..Communication interface 14 be installed as hardware, firmware or TCP/IP drives the communication software or combinations thereof with PPP drivings etc., and is configured to via communication network 40 with moving State image publisher server 20 and terminal installation 30 communicate.
Additional storage 15 is for example made up of disk drive, and the control for providing the service of advertisement case management that is stored with is used The various programs of program etc..Alternatively, it is also possible to be stored in additional storage 15 for providing each of advertisement case management service Plant data.The various data being storable in additional storage 15 can also be stored in physically independently of can with server 10 In database server of server 10 communicatedly connected etc..
In one embodiment, advertisement dynamic image management server 10 is also served as to multiple nets by hierarchical structure The webserver that is managed of website that page is constituted plays its function, via such website can to terminal installation 30 use Family provides the service of advertisement case management.The html data corresponding with the webpage can also be stored in additional storage 15. Html data is associated with various view data, alternatively, it is also possible to be embedded with the script with JavaScript (registration mark) etc. The various programs of the descriptions such as language.
In addition, in one embodiment, advertisement dynamic image management server 10 can lead on terminal installation 30 Cross the application program performed in the performing environment beyond browser and advertisement case management service is provided.Can also be in auxiliary storage This application program is stored in device 15.Program language such as using Objective-C or Java (registration mark) makes should Application program.According to issue request, the application program being stored in additional storage 15 is issued to terminal installation 30.In addition, eventually End device 30 also can be beyond server 10 other servers (server that application market is provided) etc. download this application Program.
So, advertisement dynamic image management server 10 can be entered to the website for providing advertisement case management service Row management, and respond the webpage (html data) that the request issue from terminal installation 30 constitutes the website.In addition, as above institute State, advertisement dynamic image management server 10 can also replace this by webpage (browser) offer advertisement case management clothes The mode of business or on this basis, advertisement is provided according to the communication between the application program performed in terminal installation 30 Case management is serviced.No matter the service is provided in which way, and server 10 being capable of reception/transmission between terminal installation 30 Various data (including picture shows required data) needed for the service of advertisement case management are provided.In addition, server 10 can Identification information (such as user account number) according to each user is recognized stores various data respectively, to advertisement case in units of user The offer situation of management service is managed.Although eliminating detailed description, server 10 also can be with being used The function of the authentication processing at family and charge processing etc..
Dynamic image publisher server 20 in one embodiment is identical with dynamic image management server 10 with advertisement Ground, is configured to general computer, as illustrated, including:CPU (computer processor) 21, main storage 22, user interface 23rd, communication interface 24 and additional storage (storage device) 25, these each inscapes are electrically connected to each other by bus.One Server 20 in embodiment can use multiple computers with hardware configuration as described above respectively to constitute.
Additional storage 25 is for example made up of disk drive, and the control for providing dynamic image issuing service that is stored with is used The various programs of program etc..Alternatively, it is also possible to be stored in additional storage 15 for providing each of dynamic image issuing service Plant data.
Dynamic image publisher server 20 can be managed to the website for providing dynamic image issuing service, and be rung The webpage (html data) of the website should be constituted from the request issue of terminal installation 30.In addition, dynamic image publisher server 20 can also replace webpage (browser) provide dynamic image issuing service by way of or on this basis, according to Communication between the application program performed in terminal installation 30 provides dynamic image issuing service.No matter provide in any way The service, server 20 can be various needed for reception/transmission offer dynamic image issuing service between terminal installation 30 Data (including picture shows required data).In addition, server 20 can according to recognize each user identification information (for example with Family account number) various data are stored respectively, the offer situation to dynamic image issuing service in units of user is managed.Although Detailed description is eliminated, but server 20 can also have the function of the authentication processing for carrying out user and charge processing etc..
Terminal installation 30 in one embodiment is arbitrary information processor, is provided with for showing on a web browser Show the webpage for the website that server 10,20 is provided and perform the performing environment of application program, it may include personal computer, intelligence Energy mobile phone, tablet terminal, wearable device and game-specific terminal etc..
Terminal installation 30 is configured to general computer, as shown in figure 1, including:CPU (computer processor) 31, main memory Reservoir 32, user interface 33, communication interface 34 and additional storage (storage device) 35, these each inscapes pass through bus It is electrically connected to each other.
Operating system and other various programs are loaded into main storage 32 by CPU31 from additional storage 35, and execution should The order included in the program of loading.Main storage 32 is used for the program for storing CPU31 execution, such as being constituted by DRAM.
Information of the user interface 33 such as touch panel, keyboard, button and the mouse of the input including receiving user The information output apparatus of input unit, the liquid crystal display of operation result for exporting CPU31 etc..Communication interface 34 is installed as firmly Part, firmware or TCP/IP driving and PPP driving etc. communication software or combinations thereof, and be configured to via Communication network 40 communicates with server 10,20.
Additional storage 35 is constituted such as by disk drive or flash memory, the various programs such as the operating system that is stored with.In addition, The various application programs from receptions such as servers 10,20 can also be stored in additional storage 35.
Terminal installation 30 for example possesses browser, and the browser is parsed to the file (html data) of HTML forms And be shown on picture, the html data obtained from server 10,20 can be parsed, shown by the function of the browser Show the webpage corresponding with the html data received.It is able to carry out alternatively, it is also possible to embedded in the browser of terminal installation 30 The plug-in software of the various forms of files associated with html data.
When the user of terminal installation 30 utilizes the various services provided by server 10,20, for example, in terminal installation 30 Picture on show animation and operation icon etc. by html data and application program instruction.User being capable of using terminal dress Put the various instructions of the input such as 30 touch panel.Browser and NgCore (business of the instruction of user's input by terminal installation 30 Mark) etc. the function of application execution environment be delivered to server 10,20.
Next, being carried out to the function that the system 1 (server 10,20) in an embodiment so constituting has Explanation.Fig. 2 is diagrammatically to show the function that the advertisement dynamic image management server 10 in an embodiment has Block diagram.As illustrated, the server 10 in an embodiment possesses:Information storage part 51, for storage information;Advertisement pipe Reason portion 52, for managing advertisement case;Advertisement dynamic image management department 53, for managing advertisement dynamic image;And it is dynamic State image publisher server cooperation portion 54, pair cooperating between dynamic image publisher server 20 is controlled.These functions Pass through the collaboration of CPU11 and the grade hardware of main storage 12 and the various programs and the form that are stored in additional storage 15 etc. Act to realize, for example, performing the order included in the program being loaded into realize by CPU11.In addition, example goes out in Fig. 2 The function that server 10 has it is some or all can by server 10 and dynamic image publisher server 20 or Co-operating between terminal installation 30 is realized.
Information storage part 51 in one embodiment is realized by the grade of additional storage 15, as shown in Fig. 2 having: User management database 51a, manages the information related to the user that advertisement case management is serviced;Advertisement management database 51b, pipe The reason information related to advertisement case;And advertisement dynamic image data storehouse 51c, manage related with dynamic image to advertisement Information.
The each user serviced as advertisement case management of user management database 51a management in one embodiment, Advertiser users and the information of the related each user of user of candidate advertisement i.e. to collecting advertisement.Specifically, user Database 51a is managed such as essential information (the pet name, name, age, sex, contact method), the authentication information for managing user Information such as (user account, passwords etc.).
Advertisement management database 51b management advertiser users in one embodiment collect the every of advertisement dynamic image The information of individual advertisement case, specifically, for example, manages the information related to the advertiser users of the advertisement case and advertisement pair The related information of the commodity of elephant, with the adopted advertisement related information of dynamic image, moved to providing adopted advertisement use The information of the remuneration of the user of state image etc..
Advertisement in one embodiment manages each advertisement dynamic by user's registration with dynamic image data storehouse 51c The information of image, specifically, for example manage from user receive advertisement with dynamic image in itself (dynamic image file), and Manage with dynamic image the information related with corresponding advertisement case in association to the advertisement, it is related with candidate user Information, the related information of dynamic image issuing service (dynamic image publisher server 20) to issuing the advertisement dynamic image Deng information.
52 pairs of advertising management portion in one embodiment performs the transaction related to the management of advertisement case and is controlled, Such as collect, evaluate the remuneration for the user that advertisement has been used with dynamic image and setting to advertisement with dynamic image.For example, Advertising management portion 52 receives advertiser users and uses dynamic with the multiple advertisements being managed in the 51c of dynamic image data storehouse from advertisement The selection carried out in state image.In addition, advertising management portion 52 is according at least to the defeated of the audiovisual user receiving from viewing dynamic image Enter information, set to the remuneration for the user for providing the advertisement dynamic image.
The advertisement 53 pairs of execution of dynamic image management department and the management phase of advertisement dynamic image in one embodiment The transaction of pass is controlled, advertisement dynamic image of being such as recruited.For example, advertisement is received with dynamic image management department 53 from user Advertisement dynamic image, advertisement dynamic image data storehouse is stored in by the advertisement in association with dynamic image and the user In 51c.In addition, the advertisement dynamic image of receiving and user are issued common dynamic image by advertisement with dynamic image management department 53 Dynamic image issuing service (dynamic image publisher server) be stored in advertisement dynamic image data storehouse 51c in association In.Further, advertisement receives the user account number of dynamic image issuing service with dynamic image management department 53 from user, by advertisement Stored in association with the user account number with dynamic image.
Dynamic image publisher server cooperation portion 54 in one embodiment with dynamic image publisher server 20 it Between carry out transmission/receptions of various information.For example, dynamic image publisher server cooperation portion 54 will be with being stored in advertisement dynamic Advertisement in image data base 51c is sent to dynamic image issuing service with dynamic image data with the related advertisement of dynamic image Device 20.Sent out in addition, advertisement is sent to multiple dynamic images with dynamic image data by dynamic image publisher server cooperation portion 54 To the advertisement related dynamic image publisher server 20 of dynamic image in cloth server 20.Further, dynamic image issue clothes Business device cooperation portion 54 will be stored in multiple advertisement dynamic images in advertisement dynamic image data storehouse 51c and be used with advertiser The advertisement of family selection is sent to dynamic image publisher server 20 with dynamic image data with the related advertisement of dynamic image.
Fig. 3 is the frame for diagrammatically showing the function that the dynamic image publisher server 20 in an embodiment has Figure.As illustrated, the server 20 in an embodiment possesses:Information storage part 61, for storage information;Dynamic image is sent out Cloth control unit 62, controls the issue of dynamic image;And advertisement dynamic image management server cooperation portion 63, pair with advertisement use Cooperation between dynamic image management server 10 is controlled.These functions by CPU21 and the hardware of the grade of main storage 22, And the co-operating of various programs and the form being stored in additional storage 25 etc. is realized, such as is performed by CPU21 The order that is included in the program of loading is realized.In addition, a part for the function that the server 20 that example goes out in Fig. 3 has or Person cooperateing with advertisement dynamic image management server 10 or between terminal installation 30 can all be moved by server 20 Make to realize.
Information storage part 61 in one embodiment is realized by the grade of additional storage 25, as shown in figure 3, with use Family management database 61a, the user management database 61a manage the information related to the user of dynamic image issuing service. User management database 61a in one embodiment manages the information of each user, specifically, for example, manage the base of user The information such as this information (pet name, name, age, sex, contact method etc.), authentication information (user account, password etc.).
Dynamic image issue control unit 62 in one embodiment is by by issue user's offer of issue dynamic image Dynamic image is published to the terminal installation 30 for the audiovisual user for watching the dynamic image.For example, dynamic image issues control unit 62 The request of the terminal installation 30 from audiovisual user is responded, the broadcasting pictures of the common dynamic image of issue user's issue will be played Picture data be sent to the terminal installation 30 of audiovisual user.Broadcasting pictures in one embodiment are configured to, in regulation Time point play with being determined according to from the advertisement dynamic image data that advertisement dynamic image management server 10 is received The advertisement dynamic image that is associated of issue user.In addition, the broadcasting pictures in an embodiment are configured to, it is subjected to coming From audiovisual user, to the advertisement related input information of dynamic image.
Advertisement in one embodiment with dynamic image management server cooperation portion 63 with advertisement Dynamic Graph image tube Transmission/reception of various information is carried out between reason server 10.For example, the advertisement in an embodiment is managed with dynamic image Server collaboration portion 63 is believed by from audiovisual user, related to the advertisement dynamic image input received by broadcasting pictures Breath is sent to advertisement dynamic image management server 10.
Next, the action to the system 1 in an embodiment with this function is illustrated.First, pair with Advertisement manages advertisement with dynamic image management server 10 and carried out with the related action of dynamic image (service of advertisement case management) Illustrate, issue the related action of dynamic image (dynamic image issuing service) to dynamic image publisher server 20 for following pair and enter Row explanation.Fig. 4 is the advertisement dynamic for showing to be performed by the advertisement dynamic image management server 10 in an embodiment The flow chart of one of the candidate processing of image collection.As illustrated, in advertisement with the candidate processing of dynamic image collection, it is first First receive the registration (step S100) of the audience commodity of advertiser users collection.In one embodiment, display is passed through Ad solicitation picture 70 on the terminal installation 30 of advertiser users receives the registration of commodity.
Fig. 5 shows one of the ad solicitation picture 70 in an embodiment.As illustrated, ad solicitation picture 70 is wrapped Include:Merchandise classification input area 71, selects and inputs the species (classification) of commodity for advertiser users;Description of commodity text input Region 72, the expository writing for inputting commodity;Commodity image input area 73, the image (image for selecting and inputting commodity Filename);And registration confirming button 74, the registration for determining commodity.When advertiser users have input and collection advertisement With during selection registration confirming button 74, advertisement is used after the related above- mentioned information of the commodity of the commodity of dynamic image or service etc. Dynamic image management server 10 is by the information registering of input into advertisement management database 51b.
After so have registered audience commodity by advertiser users, next receive advertisement from candidate user and use dynamic State image (step S110).In one embodiment, used by the advertisement being shown on the terminal installation 30 of candidate user The candidate picture 80 of dynamic image receives the advertisement dynamic image from user.In one embodiment, advertisement Dynamic Graph Picture 80B is registered as candidate picture 80 by case list screen 80A and dynamic image to constitute, wherein, the case has a guide look of picture Face 80A is used to have a guide look of the advertisement case that advertisement dynamic image is being collected in display, and the dynamic image registration picture 80B is used for Register advertisements dynamic image.
Fig. 6 shows one of the case list screen 80A in an embodiment.As illustrated, case list screen 80A Upper guide look shows the information (letter with advertiser users correlation related to the advertisement case for collecting advertisement dynamic image Breath and the information related to audience commodity etc.), each advertisement case is equipped with the candidate button for being shown as " being recruited " 82.The advertisement case of advertisement dynamic image can be determined to collect by referring to advertisement management database 51b.Candidate User selects the candidate button 82 corresponding with the advertisement case to be selected in the advertisement case of guide look display.So, in a reality Apply in the advertisement case management service in mode, carry out the advertisement dynamic using the extensive stock of multiple advertiser users as object Image is collected, and user can select the advertisement case to be recruited from various advertisement cases.
After user have selected some candidate button 82, the dynamic image of example in Fig. 7 is shown on terminal installation 30 Register picture 80B.As illustrated, the dynamic image registration picture 80B in an embodiment includes:Dynamic image file is selected Button 84, is shown as " select file ";Instrument start-up button 86, is shown as " starting dynamic image tools ";Dynamic image Issuing service input area 87, user is used for the dynamic image issuing service for selecting and inputting releasing advertisements dynamic image;With Family account number input area 88, for inputting user account number of the user in the dynamic image issuing service;And registration determination is pressed Button 89, the registration for determining advertisement dynamic image.In one embodiment, user can use good wide of pre-production The announcement candidate advertisement case of dynamic image, in this case, user's selection dynamic image file select button 84.When user's choosing Select after dynamic image file select button 84, such as showing for from be stored in the additional storage 35 of terminal installation 30 In the advertisement dynamic image to be registered surely of document dynamic image file picture, user can be selected by the picture Select the dynamic image file of the advertisement dynamic image for advertisement case of being recruited.
In addition, in one embodiment, user can also use what advertisement dynamic image management server 10 was provided Dynamic image tools are prepared advertising with dynamic image and registered, in this case, user select tools start button 86.After user have selected instrument start-up button 86, the picture of dynamic image tools is shown on terminal installation 30, is used Family can pass through the picture making advertisement dynamic image.Dynamic image tools are for example configured to, and can store via end The dynamic image data of video camera and the microphone input of end device 30, multiple dynamic images is linked up, amendment image quality and color The parameters such as tune.In addition, dynamic image tools are for example configured to, the network operator or wide that advertisement case management is serviced can be used Paid or free material (music data, the dynamic image data related to commodity such as including BGM for accusing that commercial family provides Deng) to prepare advertising use dynamic image.
User selects and inputted the advertisement dynamic image of issue registration in dynamic image issuing service input area 87 The title of dynamic image issuing service.In addition, being input to dynamic image issue in the input user of user account number input area 88 User account number in the dynamic image issuing service in import of services region 87.For example, user in order to issue dynamic image and from day Selected in the multiple dynamic image issuing services often used and input a dynamic image issuing service, to be used as releasing advertisements The dynamic image issuing service of dynamic image.
So, user have selected for the advertisement dynamic image for advertisement case of being recruited dynamic image file or The dynamic image file has been made using dynamic image tools, and have input the dynamic with issuing the advertisement dynamic image After the related information of image issuing service (dynamic image issuing service name and user account number), selection registration confirming button 89, then advertisement with dynamic image management server 10 by the dynamic image file of the advertisement dynamic image of receiving and with dynamic The related information registering of image issuing service is to advertisement with the 51c of dynamic image data storehouse.In addition, these information and with it is corresponding (candidate) advertisement case it is related information (information related to advertiser users and commodity) it is associated.Further, this The user account of the advertisement case management service of a little information and the user being recruited is associated.
So, after advertisement dynamic image is received from user, advertiser users are next received to advertisement dynamic The selection (step S120) of image.In one embodiment, it is wide on the terminal installation 30 of advertiser users by being shown in Announcement dynamic image selection picture 90 receives selection of the advertiser users to advertisement dynamic image.Fig. 8 shows an embodiment party Advertisement in formula selects one of picture 90 with dynamic image.As illustrated, being selected in advertisement with dynamic image one on picture 90 Look at show and be recruited terminal installation 30 the advertisement of particular advertisement case collected of user's (advertiser users) with dynamic The related information of state image, each advertisement is each equipped with select button 94 with dynamic image.Having a guide look of the information shown is included extensively The image 92 (for example, rest image corresponding with a scene of advertisement dynamic image etc.) of announcement dynamic image and with Information of user's correlation of the advertisement dynamic image etc. is have registered, and by these information managements in advertisement dynamic image number According in storehouse 51c and user management database 51a.Advertisement dynamic image selection picture 90 is configured to, when advertiser users choosing When having selected the image 92 of advertisement dynamic image, corresponding advertisement dynamic image is played.Advertiser users can be while select The image 92 for the advertisement dynamic image that guide look is shown on advertisement dynamic image selection picture 90 and actually viewing advertisement are used Dynamic image, while selection and the advertisement the to be selected corresponding select button 94 of dynamic image.When advertiser users have selected After select button 94, advertisement is noted the information related to selected advertisement dynamic image with dynamic image management server 10 Volume arrives advertisement management database 51b.Specifically, advertisement dynamic image management server 10 will for example recognize selected wide The information of announcement dynamic image is registered to advertising management as the adopted advertisement dynamic image in corresponding advertisement case Database 51b.
Then, the advertisement related with dynamic image to the advertisement selected by advertiser users is sent with dynamic image data To corresponding dynamic image publisher server 20 (step S130), terminate the candidate processing of advertisement dynamic image collection. In one embodiment, the dynamic image publisher server 20 for sending advertisement dynamic image data is to use dynamic corresponding to advertisement The server 20 of the dynamic image issuing service of state image associated (i.e., candidate user inputs).This dynamic image hair Corresponding relation between cloth service and dynamic image publisher server 20 can be prestored in the grade of additional storage 25.Separately Outside, in one embodiment, in advertisement dynamic image data containing advertisement with dynamic image in itself (dynamic image file), User account and merchandise news of dynamic image issuing service etc..Moreover, dynamic image publisher server 20 will be from advertisement The advertisement received with dynamic image management server 10 is stored into the grade of additional storage 25 with dynamic image data.
More than, a pair action related with dynamic image with the management advertisement of dynamic image management server 10 to advertisement is carried out Explanation.Next, a pair action related to the issue dynamic image of dynamic image publisher server 20 is illustrated.One embodiment party Dynamic image publisher server 20 in formula responds the request of the terminal installation 30 of the audiovisual user from viewing dynamic image, will Picture data for the broadcasting pictures for the dynamic image for playing issue user's issue is sent to the terminal installation 30 of audiovisual user. The broadcasting pictures play the advertisement dynamic image associated with issue user at defined time point.In an embodiment In, the dynamic image of issue user's issue includes Real-time Motion Image (live).For example can by virtual communication space (with This Real-time Motion Image of issue down referred to as " Virtual Space ").Below, although issue user will be issued by Virtual Space The situation of Real-time Motion Image is illustrated, but embodiments of the present invention are not limited to the side of this dynamic image issue Formula.
The issue user for carrying out Real-time Motion Image issue accesses dynamic image issuing service by terminal installation 30 first Device 20, and dynamic image issuing service is logged in using the user account of oneself, indicate that generation is used to issue the Dynamic Graph of oneself The Virtual Space of picture.Dynamic image publisher server 20 responds the instruction that Virtual Space is generated from issue user, and generation is with being somebody's turn to do Issue the corresponding Virtual Space of user.When this generates behind the Virtual Space for issuing dynamic image, user's energy is issued It is enough to be indicated to issue dynamic image with picture 100 by the issue user being shown on terminal installation 30.
Fig. 9 shows issue user in an embodiment with one of picture 100.As illustrated, issue user's picture Face 100 integrally shows Virtual Space 200 in picture, and in the overlapping display issue control button 102 in the upper right corner of picture. In Virtual Space 200, for showing that the dynamic image of Real-time Motion Image of issue user's issue shows that object 202 is configured in Above centre, and the head portrait 204 of multiple audiovisual users into the Virtual Space 200 is configured in lower section.
Issue user is that issue user is used to indicate switching issue dynamic in real time with the issue control button 102 of picture 100 The button of the open/close state of image.As shown in figure 9, showing issue user's picture on the terminal installation 30 of issue user Under 100 original state, dynamic image is issued as closed mode, is shown as on issue control button 102 " starting issue ". Under this state, when issuing user's selection issue control button 102, the issue of Real-time Motion Image is switched to opening, For example, the Real-time Motion Image data of video camera and the microphone input of terminal installation 30 by issuing user be sent to it is dynamic State image publisher server 20, and be shown on the dynamic image of Virtual Space 200 display object 202.
Figure 10 is the audiovisual of the broadcasting pictures on the terminal installation 30 as the audiovisual user for being shown in viewing dynamic image One of user's picture 110, shows to issue the state that user is carrying out Real-time Motion Image issue.Audiovisual user for example can By from multiple issue users (or corresponding virtual sky that Real-time Motion Image is issued just in dynamic image issuing service Between) in issue user needed for selection enter corresponding Virtual Space, afterwards, audiovisual user is shown on terminal installation 30 With picture 110.As illustrated, the audiovisual user in an embodiment is identical with picture 100 with issue user with picture 110 Ground, Virtual Space 200 is integrally shown in picture.In addition, being shown in audiovisual user with the lower end center of the picture of picture 110 Comment submission region 114, and show stage property Input area 116 in the upper right corner of picture.
Comment submission region 114, which is configured to audiovisual user, can input the character string etc. for thinking input, when audiovisual user indicates When sending character string etc. of input, relative to character string that dynamic image publisher server 20 sends input etc., and with from virtual The mode that the head portrait 204 of user in space 200 is marked show (in Figure 10 example, be shown as " ... By XXX " And " ... By YYY " (" XXX " and " YYY " is title or the pet name of user etc.)).So, in an embodiment Audiovisual user is configured to picture 110, word can be performed between the audiovisual user of same Virtual Space 200 is entered and chatted My god.In addition, being also shown in issue user with picture 100 by comment character string etc. that region 114 contributes of contributing, therefore regard User is listened also to use the word chat feature to be exchanged heartily with issue user.
Stage property Input area 116 is that audiovisual user is used to input the region as input information " the stage property number of input ", Including put into the first button 116a of 10 stage properties, 50 stage properties of the second button 116b of 20 stage properties of input and input the Three button 116c.When a certain button that user selects stage property Input area 116 to include, perform from the head portrait of audiovisual user to Dynamic image shows that the stage property of quantity corresponding with selected button is thrown (for example, star-like stage property in the direction of object 202 Deng) visual effect (animation is shown).
In one embodiment, in virtual value purchase of the audiovisual user such as can use ideal money, coin Stage property is stated, or also can freely be obtained by various modes.It is that the input of above-mentioned stage property can be obtained in audiovisual user and hold Carried out in the scope of some stage property numbers.For example, audiovisual user can be expressed by putting into stage property to issue Real-time Motion Image Issue user good opinion.
Figure 11 is, when issue user is carrying out the issue of Real-time Motion Image, to be shown in the terminal installation of issue user Issue user on 30 is with one of picture 100.As illustrated, carrying out the state of the issue of dynamic image in issue user Under, " terminating issue " is shown as on issue control button 102, when issuing user's selection issue control button 102, dynamic image Issue terminates.In addition, as illustrated, in the state of issue user is carrying out the issue of dynamic image, being pressed in issue control The lower section of button 102 shows the advertising play button 104 for indicating " broadcasting advertisement ".Pressed when issue user selects the advertisement to play During button 104, the issue (broadcasting) for issuing the Real-time Motion Image of user stops, and shows and broadcasts on dynamic image display object 202 Put the advertisement dynamic image associated with issue user.The advertisement is received from advertisement with dynamic image and managed with dynamic image Server 10, and be stored in the grade of additional storage 25.
Figure 12 is when playing advertisement dynamic image, to be shown in the audiovisual user on the terminal installation 30 of audiovisual user With one of picture 110.As illustrated, in the state of advertisement dynamic image is played, being shown in the upper left corner of picture There is a commodity viewing area 118, display and the advertisement are (i.e., in one embodiment, aobvious with the corresponding merchandise news of dynamic image Show that the commodity viewing area 118 of merchandise news is shown when playing advertisement with dynamic image, playing real-time dynamic Do not shown during image).The merchandise news is received from advertisement dynamic image management server 10, and is stored in additional storage 25 In.In addition, the audiovisual user in an embodiment is configured to picture 110, even playing advertisement dynamic In the state of image, audiovisual user also can be by commenting on the submission submission comment of region 114 (character string etc.) and passing through stage property Input area 106 puts into stage property.Used for example, audiovisual user can be expressed by putting into stage property relative to the advertisement played The good opinion of dynamic image.After the broadcasting of advertisement dynamic image terminates, recover the issue of the Real-time Motion Image of issue user, Switch the display that dynamic image shows object 202.Here, configuration can also show pair except dynamic image in the Virtual Space 200 As other objects beyond 202, for showing the advertisement dynamic image of broadcasting.In this case, it can also make dynamic in real time State image is still shown in dynamic image in the state of advertisement is played with dynamic image and shown on object 202.
In addition, in one embodiment, Real-time Motion Image is terminated in issue user's selection issue control button 102 It is automatic to play advertisement dynamic image during issue.In addition, automatic broadcasting advertisement uses dynamic in the issue of this end dynamic image In the case of state image, it is set with commodity viewing area 108 and goes to the picture related to commodity (for example, introducing commodity Picture, picture for buying commodity etc.) link, when audiovisual user selects commodity viewing area 108, in terminal installation 30 On show the picture of chained address.That is, the audiovisual user in an embodiment is configured to picture 110, in reality When dynamic image issue at the end of it is automatic play advertisement dynamic image in the case of, audiovisual user is able to carry out and commodity phase The display of the picture of pass is indicated, and plays advertisement dynamic in the instruction (selection advertising play button 104) of response issue user In the case of image, audiovisual user can not perform display instruction.
In one embodiment, at defined time point from dynamic image publisher server 20 to advertisement dynamic image Management server 10 sends the information related to the stage property that each audiovisual user is put into by stage property Input area 106.For example, in reality When dynamic image issue terminate after or other random time points, from dynamic image publisher server 20 to advertisement Dynamic Graph As management server 10 is sent in the sum for playing advertisement with the stage property put into a period of dynamic image.Then, used in advertisement In dynamic image management server 10, according to the information related to the stage property of the input, the remuneration (advertisement to issuing user is set Equivalent payment), and be for example registered in advertisement management database 51b.For example, due to thinking that audiovisual user is playing advertisement use The stage property number of input is more in during dynamic image, and the advertising results for representing advertisement dynamic image are more notable, therefore to issue The remuneration of user can be set to more.
In an above-mentioned embodiment, although be configured to indicate to broadcast in issue user's selection advertising play button 104 When putting advertisement dynamic image and when terminating the issue of Real-time Motion Image, advertisement dynamic image is played, but play Advertisement is not limited thereto with the time point of dynamic image.For example, it is also possible to be configured to starting the issue of Real-time Motion Image When, it is automatic to play advertisement dynamic image.
In an above-mentioned embodiment, it can also make to play when issuing user's instruction broadcasting advertisement with dynamic image Advertisement with dynamic image with when terminating the issue of Real-time Motion Image the advertisement played be that content is different with dynamic image Advertisement dynamic image.For example, collecting two (can also be more than three) advertisement dynamic images for a commodity In advertisement case, in the case of candidate two advertisement dynamic images of user's registration, it can also indicate to play in issue user One in two adopted advertisement dynamic images is played during advertisement dynamic image, is terminating the hair of Real-time Motion Image Another is played during cloth.
In an above-mentioned embodiment, user can also be recruited multiple advertisement cases of different commodity, in this feelings Under condition, when user issues dynamic image in dynamic image issuing service, may be present it is multiple need play advertisement dynamic image Advertisement case (in other words, in dynamic image publisher server 20, relative to one issue user (or Virtual Space) can To associate multiple advertisement dynamic images (advertisement case)).In this case, issue user can have both been allowed freely to select Advertisement to play dynamic image is selected, advertisement to play Dynamic Graph can also be selected by dynamic image publisher server 20 As (for example, when issue user terminates the issue of dynamic image every time, selecting following advertisement to play dynamic image etc.). In the case where selecting advertisement dynamic image by dynamic image publisher server 20, for example, it can both play from multiple advertisement cases The advertisement dynamic image of randomly selected advertisement case in part, can also sequentially play advertisement use according to order set in advance Dynamic image., for example can also be to watch regarding for advertisement dynamic image in the case where sequentially playing advertisement dynamic image Listen number of users to reach that stated number is condition, then play the advertisement dynamic image of next advertisement case.
, can not also the continuously display setting during advertisement dynamic image is played in an above-mentioned embodiment There is the commodity viewing area 108 linked for going to the picture related to commodity, and when advertisement dynamic image is played in end Between put display.In addition, can also be configured to the species according to commodity, change action (place during selection commodity viewing area 108 Reason).For example, it is also possible in the case where commodity are physical goods, the commodity page of the commodity is introduced in display, it is numerical digit in commodity In the case of content, start the purchase formality of the digital content.
In an above-mentioned embodiment, although be configured to from advertisement dynamic image management server 10 to Dynamic Graph As publisher server 20 sends advertisement with dynamic image in itself (dynamic image file), but advertisement Dynamic Graph can also be replaced Advertisement is sent to dynamic image publisher server 20 with the filename and storage address of dynamic image as itself.This In the case of, dynamic image publisher server 20 for example can also be stored in advertisement dynamic image management service to read and play Advertisement in device 10 constitutes picture data of the audiovisual user with picture 110 with the mode of dynamic image.
One embodiment of present invention mentioned above receives the advertisement dynamic image of issue user, and the advertisement is used Dynamic image is stored in association with issue user, and responds the request of the terminal installation 30 from audiovisual user, will be played Issue the picture of the Real-time Motion Image (common dynamic image) of user's issue, played and issue user's phase in the stipulated time The advertisement of association is sent to the end of audiovisual user with the audiovisual user of dynamic image with the picture data of picture 110 (broadcasting pictures) End device 30.It is, an embodiment of the invention makes the advertisement dynamic image that issue user provides play the hair The audiovisual user of the dynamic image of cloth user issue is played with picture 110, therefore, it is possible to be used to audiovisual user issue and audiovisual The dynamic image of family viewing comes from the related advertisement dynamic image of same supplier.For example, being used with watching specific issue Audiovisual user for the purpose of the dynamic image of family issue watches any of specific issue user offer in which can be full of excitement The advertisement of content is with dynamic image (such as the species of commodity), therefore, it is possible to expect good advertising results.
In an above-mentioned embodiment, although constituted in the way of possessing multiple dynamic image publisher servers 20 System 1, but can also be constituted in the way of possessing a dynamic image publisher server 20.In this case, advertisement is used Dynamic image is always issued in a dynamic image publisher server 20 (the dynamic image issuing service provided), therefore It is related to the dynamic image issuing service of releasing advertisements dynamic image without receiving when receiving advertisement dynamic image from user Information.
In an above-mentioned embodiment, although be configured to be set according to the information related to the stage property that audiovisual user puts into The fixed remuneration to issue user, but can also be configured to set the remuneration according to the other information that audiovisual user inputs.For example, The information related to the stage property put into can also be replaced or herein on basis, be configured to according to advertisement dynamic image Beholder's number (for example, entering the audiovisual number of users of the Virtual Space 200 of broadcasting advertisement dynamic image) is thrown with passing through to comment on The information (for example, comment number etc.) for the comment correlation that original text region 114 is contributed sets the remuneration.
The processing illustrated in this manual and step, can be by soft in addition to clearly stating in embodiments Part, hardware or their any combination are realized.More specifically, the processing illustrated in this manual and step are logical Cross and installed in the medium of integrated circuit, volatile memory, nonvolatile memory, disk, optical memory etc. equivalent to this The logic of processing is realized.In addition, the processing illustrated in this manual and step can make such processing and step Installed, and performed in various computers for computer program.
It is by single device, software, component, mould although the description of the processing and step illustrated in this manual Block is performed, but such processing or step can also pass through multiple devices, multiple softwares, multiple components and/or many Individual module is performed.In addition, though to the data illustrated in this manual, form or database purchase in single internal memory Be illustrated, but this data, form or database can also dispersedly be stored in be arranged at it is many in single device Individual internal memory is distributed in multiple internal memories in multiple devices.Further, the software that illustrates in this manual and The key element of hardware also can be by being integrated into less inscape by them or resolving into more inscapes come real It is existing.
In this manual, even in regarding the inscape of invention as single or multiple situations about being illustrated It is lower or do not limit it is single or multiple and in the case of being illustrated, except what should based on context be explained Outside situation, this composition key element can be single or multiple.
Description of reference numerals
1:System
10:Advertisement dynamic image management server
20:Dynamic image publisher server
30:Terminal installation
40:Communication network
51:Information storage part
52:Advertising management portion
53:Advertisement dynamic image management department
54:Dynamic image publisher server cooperation portion
61:Information storage part
62:Dynamic image issues control unit
63:Advertisement dynamic image management server cooperation portion
70:Ad solicitation picture
80:The advertisement candidate picture of dynamic image
90:Advertisement selects picture with dynamic image
100:Issue user's picture
110:Audiovisual user is with picture (broadcasting pictures)
200:Virtual Space

Claims (11)

1. a kind of system, possesses advertisement dynamic image management server for managing advertisement dynamic image and for issuing One or more dynamic image publisher server of dynamic image, and the advertisement is managed with the issue of dynamic image, Characterized in that,
The advertisement dynamic image management server possesses:
Storage device, for storage information;And
One or more computer processor;
One or more computer processor that the advertisement dynamic image management server possesses is readable by performing The order that takes performs following steps:
The step of storing advertisement dynamic image, advertisement dynamic image is received from issue user, and by the advertisement Dynamic Graph As storing the storage device in association with issue user;And
The step of sending advertisement dynamic image data, will be related with dynamic image to the advertisement for being stored in the storage device Advertisement is sent to the dynamic image publisher server with dynamic image data;
The dynamic image publisher server possesses one or more computer processor;
One or more computer processor that the dynamic image publisher server possesses is by performing the life that can be read The picture data of broadcasting pictures is sent to the audiovisual and used by order, the request to perform terminal installation of the response from audiovisual user The step of terminal installation at family,
The broadcasting pictures are the broadcasting pictures for the common dynamic image for playing the issue user issue, and are in the defined time Point play according to from the advertisement dynamic image management server receive the advertisement dynamic image data and determine, The broadcasting pictures of the advertisement dynamic image associated with issue user.
2. system according to claim 1, it is characterised in that
The step of storage advertisement dynamic image, includes:By the advertisement dynamic image and the issue user issue one As the dynamic image publisher server of dynamic image store in association,
The step of transmission advertisement dynamic image data, includes:By the advertisement be sent to dynamic image data with it is described The dynamic image publisher server that advertisement is associated with dynamic image.
3. the system according to claims 1 or 2, it is characterised in that
The step of storage advertisement dynamic image, includes:Receive the advertisement dynamic image and institute from the issue user The user account number of dynamic image publisher server is stated, and the advertisement is deposited in association with dynamic image with the user account number Storage,
The advertisement includes the information related to the user account number with dynamic image data.
4. system as claimed in any of claims 1 to 3, it is characterised in that
The computer processor that the advertisement possesses with dynamic image management server is further performed the step of:Receive wide Commercial family is accused from being stored in multiple advertisements of the storage device with selecting one or more advertisement to use in dynamic image Dynamic image;
The step of transmission advertisement dynamic image data, includes:Will with the advertiser users from be stored in it is described storage fill The multiple advertisements put are described wide with the one or more of advertisement dynamic images correlation selected in dynamic image Announcement dynamic image data, is sent to the dynamic image publisher server.
5. system as claimed in any of claims 1 to 4, it is characterised in that
The broadcasting pictures are configured to, be subjected to it is from the audiovisual user, to the advertisement related defeated of dynamic image Enter information,
The computer processor that the advertisement possesses with dynamic image management server is further performed the step of:At least root According to the input information from the audiovisual user received by the broadcasting pictures, the report to the issue user is set Reward.
6. system as claimed in any of claims 1 to 5, it is characterised in that
The broadcasting pictures are configured to, and the advertisement dynamic image is played in first time point, and in the program request of the second time The advertisement dynamic image is put, when the first time point is played, the audiovisual user is able to carry out and the advertisement Dynamic Graph As related compulsory exercise, when playing at second time point, it is impossible to perform the compulsory exercise.
7. system according to claim 6, it is characterised in that
At the time of the first time point is comprising the broadcasting for terminating the common dynamic image.
8. the system according to claim 6 or 7, it is characterised in that
The display that the compulsory exercise includes the picture related to the audience of the advertisement dynamic image is indicated.
9. system as claimed in any of claims 1 to 8, it is characterised in that
The broadcasting pictures using it is described issue user issue Real-time Motion Image as the common dynamic image player,
At the time of the stipulated time point includes the broadcasting of the issue user instruction advertisement dynamic image.
10. a kind of method, is performed by one or more computer, advertisement is managed with the issue of dynamic image, its It is characterised by possessing following steps:
Receive advertisement dynamic image from issue user, and the advertisement is stored in association with dynamic image with issue user The step of;And
The request of the terminal installation from audiovisual user is responded, the picture data of broadcasting pictures is sent to the audiovisual user's The step of terminal installation, the broadcasting pictures are the broadcasting pictures for the common dynamic image for playing the issue user issue, and are The broadcasting pictures of the advertisement dynamic image associated with issue user are played at defined time point.
11. a kind of medium having program stored therein, is managed to advertisement with the issue of dynamic image, it is characterised in that by The program is performed on one or more computer, the computer is performed following steps:
Receive advertisement dynamic image from issue user, and the advertisement is stored in association with dynamic image with issue user The step of;And
The request of the terminal installation from audiovisual user is responded, the picture data of broadcasting pictures is sent to the audiovisual user's The step of terminal installation, the broadcasting pictures are the broadcasting pictures for the common dynamic image for playing the issue user issue, and are The broadcasting pictures of the advertisement dynamic image associated with issue user are played at defined time point.
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