WO2020213490A1 - Information processing device, information processing method, and program - Google Patents

Information processing device, information processing method, and program Download PDF

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Publication number
WO2020213490A1
WO2020213490A1 PCT/JP2020/015767 JP2020015767W WO2020213490A1 WO 2020213490 A1 WO2020213490 A1 WO 2020213490A1 JP 2020015767 W JP2020015767 W JP 2020015767W WO 2020213490 A1 WO2020213490 A1 WO 2020213490A1
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WIPO (PCT)
Prior art keywords
filter
content
advertising
poster
information processing
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PCT/JP2020/015767
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French (fr)
Japanese (ja)
Inventor
智之 木崎
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株式会社リクポ
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Publication of WO2020213490A1 publication Critical patent/WO2020213490A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Definitions

  • the present disclosure relates to information processing devices, information processing methods, and programs, and more specifically, to appropriately suppress awareness of advertisements and billing among content posters and users, and to improve the quality and fun of the content. Regarding technology that enables pursuit.
  • SNS social networking services
  • SNS has become a kind of social infrastructure due to the increase in the number of users worldwide, and its presence as an advertising medium is increasing year by year. Therefore, a technique for effectively delivering advertisements to SNS users and improving appeal efficiency and the like has been proposed.
  • a server connected to a member terminal, an SNS server, and a content providing terminal via a network communicates with the SNS server, scores a member's information transmission ability score, and uses the content provided by the content providing terminal.
  • a scoring server provided to the member terminal and rescoring the score using an action history for the SNS server and a reaction to the action related to the content of the member terminal as feedback elements are known.
  • a content provider such as an advertisement can arbitrarily narrow down influencers that match the promotion according to interests / interests and behavioral characteristics, and can easily control the number of targets and target conditions.
  • the effect and result after the promotion distribution can be fed back to the influence and information dissemination power to improve the accuracy of scoring.
  • CGM Consumer Generated Media
  • the purpose of this disclosure is to provide a technology that enables the pursuit of the quality and fun of the content while appropriately suppressing the awareness of the content posters and users regarding advertising and billing.
  • the information processing device in one aspect of the present disclosure is used for advertising on a filter holding unit that holds an advertising filter that can be used for content processing and a terminal that posts content on a predetermined site.
  • the filter distribution unit that distributes the filter and the content processed by the advertisement filter on the terminal are posted on the site, at least one of the poster of the content and the viewer of the content
  • an incentive giving unit that executes a predetermined incentive giving process with respect to the advertising filter.
  • the incentive giving unit when the incentive giving unit receives a predetermined operation by the viewer for the advertisement filter in the content from the terminal, or the advertisement by the operation.
  • the incentive giving process may be executed.
  • the incentive granting unit receives a predetermined amount of money as the incentive for the advertising fee by the advertiser who is the provider of the advertising filter.
  • the member may be given to at least one of the poster and the viewer.
  • the incentive giving unit is predetermined by the advertiser according to at least one of the necessity, urgency, and appeal range of the advertisement appeal by the advertisement filter.
  • the amount of money granted per unit use or unit viewing of the advertising filter is applied to the number of times the advertising filter is used by the poster or the number of times the advertising filter is viewed by the viewer to calculate the amount of money. , May be.
  • the information processing apparatus further includes an attribute holding unit that holds attribute information about the poster, and the filter distribution unit distributes the advertising filter to the poster's terminal.
  • the attribute of the poster may be specified by the attribute information, and an advertising filter that is predetermined to have compatibility with the attribute may be delivered to the terminal.
  • the filter holding unit is the content of at least one of an image, a logo, a character, a catch phrase, and an advertisement video to be advertised as the advertisement filter. It may hold a filter that is used by overlaying at least one of images, moving images, and text with a predetermined transparency.
  • the information processing apparatus further includes a history holding unit for holding the usage history of the advertising filter, and the incentive giving unit determines the degree of use of the advertising filter by the poster. If it is specified based on the usage history and the degree of use reaches a predetermined standard, a predetermined restriction process may be applied when the poster uses the advertising filter.
  • the incentive giving unit may apply at least one of refusal to use the advertising filter or setting an upper limit of the number of times of use as the limiting process. ..
  • the information processing method in one aspect of the present disclosure is described in a terminal in which an information processing device holds an advertising filter that can be used for content processing and posts content on a predetermined site.
  • an information processing device holds an advertising filter that can be used for content processing and posts content on a predetermined site.
  • the program in one aspect of the present disclosure holds an advertising filter that can be used for content processing in an information processing device, and is used for advertising on a terminal that posts content on a predetermined site.
  • the step of delivering the filter and the content processed by the advertising filter on the terminal are posted on the site, to at least one of the poster of the content and the viewer of the content.
  • a step of executing a predetermined incentive granting process for the advertising filter is executed.
  • FIG. 1 is a diagram of a network configuration example including the information processing device 10 of the present embodiment.
  • the information processing device 10 of the present embodiment assumes a device that manages and operates a content posting site, which is a kind of so-called CGM (Consumer Generated Media).
  • a content posting site which is a kind of so-called CGM (Consumer Generated Media).
  • CGM Consumer Generated Media
  • a general SNS site may be included.
  • a chat-style messaging service can also be targeted as a target managed and operated by the information processing device 10 (described later).
  • the information processing device 10 illustrated here is a Web server that publishes the above-mentioned content posting site on a network NW such as the Internet. However, in addition to these forms, a form in which the content server functions as the information processing device 10 may be assumed.
  • the content server is a server that manages and provides the content distributed to the network NW by the above-mentioned Web server.
  • the images and videos are images taken by a person such as a poster or an acquaintance thereof, or the person or other subject (eg, animals and plants, dinosaurs, fantasy existence, transportation). You can also imagine avatars, icons, animations, graphic designs, etc., which are images of machines). Further, sound sources such as music, performance, singing, and reading by the poster may be incorporated as incidental contents in accordance with these images and videos.
  • the "poster” here is a non-natural person such as an animation character
  • the person who actually operates the terminal (poster terminal 2) to perform the posting operation is a natural person such as the administrator of the character. I can imagine.
  • the character image or moving image is the above-mentioned content.
  • the user of the content posting site can be a poster or a viewer at will. Therefore, it is not essentially distinguished, but in the following explanation, for the sake of distinguishing between the two, the person who posted the content processed using the advertising filter is the poster, and the person who viewed the content (in the content). A viewer may include a person who clicks on an advertising filter, etc.).
  • the information processing device 10 distributes and uses the advertising filter for the content processing to the terminal of the poster as the poster processes the content (of course, it is not compulsory).
  • the filter for advertising is produced by the operator of the information processing device 10 and general consumers using the materials provided by the advertiser. Can also be included.
  • the above-mentioned general consumers have created using materials related to their own activities and productions in order to promote their own activities and productions, as well as their own and their own avatars, and their own productions. Illustrations, characters, etc. may also be included.
  • the above-mentioned advertising filter naturally includes a configuration for obtaining an advertising effect.
  • the image character of the product or service to be advertised is an image, video, sound, or the like that uses the product or service (including the concept of eating and drinking).
  • the above-mentioned image, video, and sound may include at least one of a logo, a character, an icon, and a catch phrase, in addition to the image itself to be advertised.
  • the configuration of such an advertising filter is freely defined by the advertiser, and is not particularly limited in the present embodiment.
  • the advertising filter is a filter that is used by superimposing at least one of the content images, videos, and texts that the poster intends to post with a predetermined transparency. For example, by superimposing an advertising filter containing an image of an image character talking with someone on the image in which the poster is reflected with a predetermined transparency, the content looks as if the poster and the image character are talking. Can be produced.
  • the advertising filter assumes various concepts such as icons, stamps, catchphrases, symbols, letters, numbers, images, and videos. Can be done.
  • the poster is talking with the image character by superimposing an advertising filter containing the product name of the advertisement target and the text image of the logo on the processed image etc. with a predetermined transparency. It is possible to create content that looks as if the content is the product name.
  • the network NW illustrated in FIG. 1 can communicate with the information processing device 10, the poster terminal 2, the viewer terminal 3, and the advertiser terminal 4. It is connected.
  • the poster terminal 2 and the viewer terminal 3 a smartphone, a tablet terminal, a notebook PC, or the like having an appropriate communication function to the network NW can be assumed. Further, as the configuration, the poster terminal 2 includes at least the application 210 and the shooting unit 211. Similarly, the viewer terminal 3 includes at least the application 310 and the photographing unit 311.
  • the applications 210 and 310 are applications for viewing and posting content on the content posting site published by the information processing device 10. It should be noted that the poster who is a user of such an application 210 can also process the content by the above-mentioned advertising filter when posting the content in the application 210.
  • the poster can select an advertisement filter distributed from the information processing device 10 for the content prepared for posting by the application 210, and perform a processing operation by the advertisement filter.
  • the viewer of the content can browse the processed content with the application 310. In this case, the viewer can, for example, tap the advertisement filter set in the content being browsed to shift the screen to the advertisement site where the advertisement target is published.
  • the shooting units 211 and 311 are digital camera units generally provided in smartphones and the like, and shoot still images and moving images with respect to a subject intended by the poster, such as a poster or his acquaintances, or a landscape or a pet. It becomes a function for.
  • the viewer who operates the above-mentioned viewer terminal 3 accesses the content posting site via the viewer terminal 3. Then, browse the contents of family members, acquaintances, or favorite contributors.
  • the poster who operates the poster terminal 2 accesses the content posting site via the poster terminal 2, and applies, for example, an advertisement filter to the content created by himself / herself to perform the desired processing and post. And I would like to self-produce through this post.
  • the information processing device 10 in the present embodiment content processing using a filter (advertising filter in the present embodiment) that has already become common on SNS, and an advertising filter set for own content It is possible to give a predetermined economic benefit, that is, an incentive, to the poster and the viewer of the content by using the confirmation operation as an opportunity for monetization.
  • a predetermined economic benefit that is, an incentive
  • the advertising fee by the advertiser who is the provider of the advertising filter can be assumed. In that case, a predetermined amount of money can be given to the poster and the viewer of the content according to the number of times the advertising filter is used and the like from the source.
  • the advertiser can effectively avoid the risk of being repelled by the users by delivering the advertisement indiscriminately, and can manage the payment of the advertisement fee accurately according to the appeal result of the advertisement.
  • the configuration of the information processing device 10 in the present embodiment includes a storage unit 11, a memory 12, a calculation unit 13, an input unit 14, an output unit 15, and a communication unit 16.
  • the storage unit 11 is composed of non-volatile storage elements such as an HDD (Hard Disk Drive) and an SSD (Solid State Drive).
  • the storage unit 11 stores at least the content DB 30, the filter DB 31, the usage history DB 32, the user attribute DB 33, and the restriction rule DB 34. There is. Details of these databases will be described later. Further, the memory 12 is composed of a volatile storage element such as a RAM.
  • the arithmetic unit 13 assumes a CPU that reads the program 5 stored in the storage unit 11 into the memory 12 and executes it to implement the functions required as an information processing device.
  • the functions implemented here are the post reception unit 20, the filter distribution unit 21, the incentive granting unit 22, and the history management unit 23. Details of these will be described later.
  • the input unit 14 assumes a keyboard, mouse, keypad, touch panel, microphone, etc. that accept key input and voice input from the user.
  • the output unit 15 assumes a display or the like that displays processing data.
  • the input unit 14 and the output unit 15 are indispensable as a user interface when the information processing apparatus 10 is a stand-alone machine, and are not indispensable when functioning only as a server.
  • the communication unit 16 assumes a NIC (Network Interface Card) or the like that is connected to the network NW and is responsible for communication processing with other devices such as the poster terminal 2, the viewer terminal 3, and the advertiser terminal 4.
  • NIC Network Interface Card
  • FIG. 3 shows an example of the content DB 30 in this embodiment.
  • the content DB 30 is a database that stores the content received from the poster terminal 2.
  • the structure is, for example, a content ID uniquely indicating the content as a key item, a user ID indicating the poster of the content, a posting date and time of the content, a title, a description, and a file name (may be a storage destination address). It is a collection of records associated with data such as, usage filter, and thumbnail.
  • the filter used is the ID of the advertising filter used by the poster to process the content.
  • the thumbnail corresponds to the preview content of the corresponding content.
  • FIG. 4 shows a configuration example of the filter DB 31 of the present embodiment.
  • the filter DB 31 is an advertising filter that can be applied to content processing when the content managed by the content DB 30 is produced or published, and is, for example, a database that stores information of the filter generated and registered by the advertiser.
  • This filter DB 31 corresponds to the filter holding unit in the present embodiment.
  • the structure is, for example, a user ID uniquely indicating the provider of the filter, a provider attribute, a title, and a user attribute of a poster suitable as a distribution target, using a filter ID uniquely indicating an advertising filter as a key item.
  • Corresponds data such as file name (which may be the storage destination address), amount granted per unit use of the filter (concept of browsing and clicking operation; the same applies hereinafter), advertising target, remaining resources, and incentive grant period. It is a collection of records.
  • FIG. 5 shows a configuration example of the usage history DB 32 of this embodiment.
  • the usage history DB 32 is a database that stores the history of using the advertising filter managed by the filter DB 31. This usage history DB 32 corresponds to the history holding unit in the present embodiment.
  • the structure is, for example, a collection of records associated with data such as a user ID uniquely indicating the user of the advertising filter and a date of use, with a filter ID uniquely indicating the advertising filter as a key item. There is.
  • FIG. 6 shows a configuration example of the user attribute DB 33 of the present embodiment.
  • the user attribute DB 33 is a database that registers and manages information on the above-mentioned posters and viewers who are users of the content posting site. This user attribute DB 33 corresponds to the attribute holding unit in the present embodiment.
  • the structure is, for example, a collection of records in which the user ID of the poster or the viewer is used as a key item and the values such as age, gender, and hobby of the user are associated with each other.
  • FIG. 7 shows a configuration example of the restriction rule DB 34 of the present embodiment.
  • the restriction rule DB 34 is a database that manages rules that restrict the use of undesired advertising filters for the purpose of mere incentive, such as repeatedly (processing) / clicking (for processing) the same advertising filter in a short period of time. Is.
  • the structure is, for example, using the rule ID that uniquely identifies the restriction rule as a key item, the restriction application standard, the restriction content (the use refusal of the advertisement filter and the upper limit of the number of times of use), and the application target advertisement. It is a collection of records associated with values such as the filter ID of the filter.
  • the functions included in the information processing device 10 are the posting receiving unit 20, the filter distribution unit 21, the incentive giving unit 22, and the history management unit 23.
  • the posting reception unit 20 uses the network NW from the poster terminal, that is, the poster terminal 2, to post content including the poster's selfie image (see, for example, FIGS. 9, 10, and 12). ) Posts are accepted.
  • the contributor posts this content, but the production method and the production entity are not particularly limited. However, it is assumed that the content includes the content that has been processed by applying the advertising filter on the poster terminal 2.
  • the posting receiving unit 20 receives the posting of the above-mentioned content and stores the information of the content in the content DB 30.
  • the filter distribution unit 21 distributes the advertisement filter stored in the filter DB 31 to the poster terminal 2 of the poster who is the user of the content posting site, and makes the application 210 use it for content production. At this time, the filter distribution unit 21 identifies the user of the poster terminal 2, that is, the attribute of the poster in the user attribute DB 33, and distributes a stamp defined in advance to have compatibility with the attribute.
  • the incentive giving unit 22 applies the advertisement filter to the content posting site through the application 210 to process the content, or the content viewed on the viewer terminal 3 (the advertisement filter is applied). ) Or, regarding the content that has been viewed on the viewer terminal 3 and tapped on the advertising filter, at least one of the poster and the viewer of the content has a predetermined incentive for the relevant advertising filter. Execute the grant process.
  • the incentive giving unit 22 does not unconditionally give an incentive to the use of the advertising filter (which may include the concept of browsing and tapping operations). Therefore, for example, when the degree of use of each advertising filter by the above-mentioned contributor or viewer reaches a predetermined standard for the relevant advertising filter in the restriction rule DB 34, the use of the advertising filter itself is restricted. Take action.
  • the measure is to refuse the use itself by graying out the corresponding advertisement filter in the applications 210 and 310 and controlling the display so that the tap operation cannot be performed.
  • Set an upper limit on the total number of uses is an example, and for example, it can be arbitrarily set according to the intention of the advertiser.
  • the incentive giving unit 22 gives an incentive only when the advertisement filter is used, and also when the advertisement content corresponding to the advertisement filter is viewed, that is, when the advertisement reaches the target. It also supports cases that trigger grants.
  • the incentive giving unit 22 receives the tap operation of the advertisement filter or the like in the content displayed on the browsing screen of the viewer on the above-mentioned content posting site from the viewer terminal 3, or the viewer terminal.
  • the specific content corresponding to the corresponding advertisement filter is accessed by 3, this is used as an opportunity to give an incentive.
  • the screen transition is performed using the URL embedded in the corresponding object as a key, and the site of the advertisement content is displayed on the viewer terminal 3. This condition is recognized as the ad reaching the targeted audience.
  • the incentive given by the incentive giving unit 22 to the poster and the viewer is based on the advertising fee by the advertiser who is the provider of the advertising filter.
  • the incentive giving unit 22 refers to the usage history of the corresponding advertising filter in the usage history DB 32, and counts the number of times of use for each user (viewer) who used the advertising filter. Then, by multiplying this number of uses by the value of the "amount granted per unit use" for the corresponding stamp of the filter DB 31, the total amount of money paid to the above-mentioned viewer and the poster of the corresponding content is calculated. Will be done.
  • the value of the amount granted per unit use described above is predetermined by the advertiser according to at least one of the necessity, urgency, and appeal range of the advertisement appeal by the advertisement filter.
  • the incentive granting unit 22 grants an amount of money corresponding to the distribution ratio as each incentive for the viewer / poster.
  • a method of granting for example, various methods such as transfer to a bank account designated by a viewer or a poster, granting with electronic money, and the like can be adopted.
  • the history management unit 23 senses the use of the advertisement filter on the viewer terminal 3, that is, the click or tap event, and receives the user ID, the filter ID of the advertisement filter for the event, and the event target from the viewer terminal 3. Gets each value of the event occurrence date, that is, the usage date. In addition, a record including the value obtained here is generated and stored in the usage history DB 32.
  • FIG. 8 is a diagram showing a flow example 1 of the information processing method in the present embodiment, and specifically, a process associated with a request for registration of an advertising filter by an advertiser will be described.
  • Various operations corresponding to the information processing methods described below are implemented, for example, by a program executed by the information processing apparatus 10.
  • the program is composed of code for performing various operations described below.
  • an advertiser such as a company operates the advertiser terminal 4 and tries to register an advertisement filter based on, for example, an image character of an advertisement target.
  • the information processing device 10 distributes the advertisement filter registration reception screen 800 (FIGS. 9 to 12) to the accessing advertiser terminal 4, and is produced by, for example, an advertiser through the screen 800. It accepts the input of the data of the advertisement filter 801 and each data such as the title 802, the suitable user attribute 803, the grant amount 804 per unit use, the advertisement target 805, the advertisement resource amount 806, and the incentive grant period 807 (s1). ).
  • the advertising filter 801 includes, for example, a product image 810 to be advertised and a person frame 815 holding the product image 815 (animal frame 815 in the case of FIG. 11). It has become.
  • the poster who is the user of the advertising filter 801 aims at the person frame 815 in the advertising filter 801 and superimposes his / her own image in the self-portrait image so that the poster retains the product targeted for this advertisement. You can create content as if you were there.
  • the product image 810 is not limited to the image of the product itself, and various contents, icons, stamps, catch phrases, etc. that lead to paid services can be adopted.
  • the information processing device 10 stores each data of the advertising filter 801 obtained in the above-mentioned s1 in the filter DB 31 (s2).
  • the data stored here is obtained by generating and assigning an unregistered filter ID to the filter DB 31 in order to uniquely identify the advertising filter, and associating each data with this filter ID.
  • FIG. 13 is a diagram showing a flow example 2 of the information processing method in the present embodiment.
  • the processing associated with the posting of the content by the poster will be described.
  • a predetermined user of a content posting site operates the poster terminal 2 and tries to post an image or video with himself / herself as a subject.
  • the posting reception unit 20 distributes the posting reception screen 700 (FIGS. 14 to 17) to the accessing poster terminal 2, and via this screen 700, for example, the poster's selfie image 701. It accepts submission requests for data, title 702, description 703, and other data (s10).
  • the filter distribution unit 21 searches the user attribute of the above-mentioned poster in the user attribute DB 33, and extracts an advertising filter (example: s0001) that matches this user attribute (example: female, 30s) from the filter DB 31. Then, it is delivered to the poster terminal 2 (s11).
  • the poster terminal 2 displays the delivered advertisement filter so that it can be selected by the application 210 as in the pull-down menu 704 on the screen 700 of FIGS. 14 to 17. Further, the application 210 of the poster terminal 2 notifies the information processing device 10 of the information of the advertisement filter selected by the poster on the screen 700.
  • the incentive giving unit 22 of the information processing device 10 informs the content DB 30 (or the usage history DB 32) of the degree of use by the user of the poster terminal 2, that is, the poster, with respect to the advertisement filter notified from the poster terminal 2. It is specified based on the above, and it is determined whether or not the degree of use reaches a predetermined standard (s12).
  • the user ID column thereof Counts the number of user IDs of the poster. That is, the number of uses by the poster is calculated.
  • the value of the restriction application standard such as "once" is specified from the record including the ID of the corresponding advertising filter in the filter ID column, and this value is compared with the above-mentioned number of uses. Therefore, it is determined whether the degree of use has reached the restriction application standard.
  • the incentive giving unit 22 limits the restriction corresponding to the restriction content specified in the corresponding record in the above restriction rule DB 34.
  • the process is executed (s14). Specifically, it is possible to assume a process of changing the display form of the corresponding advertisement filter in the pull-down menu 704 of the screen 700 to a grayed-out state and refusing to use the filter.
  • the poster who selected the advertising filter operates the application 210 to superimpose the advertising filter 810 on the selfie image 701 as illustrated in FIGS. 14 to 17, and clicks the OK button 705.
  • you tap the poster who selected the advertising filter operates the application 210 to superimpose the advertising filter 810 on the selfie image 701 as illustrated in FIGS. 14 to 17, and clicks the OK button 705.
  • you tap the poster who selected the advertising filter operates the application 210 to superimpose the advertising filter 810 on the selfie image 701 as illustrated in FIGS. 14 to 17, and clicks the OK button 705.
  • the posting receiving unit 20 receives the posting of the content processed by the above-mentioned advertising filter from the poster terminal 2 (s15), and stores this in the content DB 30 (s16).
  • the information stored here is obtained by generating and assigning an unregistered content ID to the content DB 30 in order to uniquely identify the content, and associating each information with the content ID.
  • the incentive giving unit 22 executes the incentive giving process (s17) in accordance with the occurrence of the event of using the advertisement filter by the poster terminal 2 described above, and ends the process. Incentives can be given to the poster by multiplying the number of times the advertisement filter is used by the amount granted per unit use, or by browsing the advertisement filter and tapping it. It can also be assumed that it will be given to the viewer. The incentives given in that case will be described later.
  • the incentive granting unit 22 per unit use which is predetermined by the advertiser in the above-mentioned incentive granting process according to at least one of the necessity, urgency, and appeal range of the advertisement appeal by the corresponding advertisement filter.
  • the amount to be granted is specified by the filter DB31, and this amount is multiplied by the cumulative number of uses (number of times) of the relevant advertising filter to pay the above-mentioned contributor (and the viewer of the relevant content). Calculate the total amount. For example, if the amount granted per unit use is "10" yen and the cumulative number of uses is "28", the total amount of money is "280 yen".
  • the incentive granting unit 22 may execute the incentive granting process by a proportional division method such that, for example, half of the calculated total amount is shared by the poster and the other half is shared by the viewers when the incentive is granted.
  • the incentive granting unit 22 shall execute, for example, the transfer process to the bank account presented in advance for each poster or viewer by using, for example, an Internet banking system. ..
  • FIG. 18 is a diagram showing a flow example 3 of the information processing method in the present embodiment.
  • the information processing device 10 reads the content from the content DB 30 and distributes it to the viewer terminal 3 via the network NW in response to the request from the application 310 of the viewer terminal 3 (screen 1300 in FIG. 19). (S20).
  • the viewer who is browsing this screen 1300 is interested in the advertisement filter 810 (specifically, the object to be advertised included in the advertisement filter) included in the content 1310 being browsed, and performs a tap operation or the like. Suppose you are trying.
  • the incentive giving unit 22 specifies the degree of use by the user of the above-mentioned viewer terminal 3, that is, the viewer, regarding the advertisement filter 810 included in the content delivered in s20, based on the usage history DB 32, and the degree of use is predetermined. It is determined whether the standard is reached (s21).
  • the user ID column of the record of the corresponding advertisement filter among the records in the usage history DB 32 is referred to, and the above-mentioned user.
  • User ID is counted. That is, the number of uses is calculated.
  • the value of the restriction application standard such as "once" is specified from the record including the ID of the corresponding advertising filter in the filter ID column, and this value is compared with the above-mentioned number of uses. Therefore, it is determined whether the degree of use has reached the restriction application standard.
  • the incentive giving unit 22 limits the restriction corresponding to the restriction content specified in the corresponding record in the above restriction rule DB 34.
  • the process is executed (s23). Specifically, it is possible to assume a process of changing the display form of the corresponding advertising filter 810 on the screen 1300 to a grayed out state and refusing to use the filter.
  • the incentive giving unit 22 detects the occurrence of a click, that is, a usage event of the usable advertising filter 810 in the above-mentioned viewer terminal 3 (s25: Y), and records a new record regarding the corresponding advertising filter 810. Is generated and stored in the usage history DB 32 (s26).
  • the incentive giving unit 22 executes the incentive giving process (s27) in response to the above-mentioned click or touch operation on the advertisement filter 810 of the content 1310, and ends the process.
  • the screen transitions to the URL embedded in the advertisement filter 810 by clicking on the advertisement filter 810.
  • the judgment basis may be a condition such as when the advertisement content displayed on the transition destination screen (screen 1400 in FIG. 20) is browsed for a certain period of time.
  • the presence or absence of a click operation on the advertising filter 810 may be the basis for determining the incentive.
  • the incentive granting unit 22 uses units predetermined by the advertiser in the above-mentioned incentive granting process according to at least one of the necessity, urgency, and appeal range of the advertisement appeal by the corresponding advertisement filter 810.
  • the amount of money to be granted is specified by the filter DB31, and this amount is multiplied by the cumulative number of uses (number of times) of the relevant advertising filter 810 to be paid to the above-mentioned viewer and the poster of the corresponding content 1310. Calculate the total amount of. For example, if the amount granted per unit use is "10" yen and the cumulative number of uses is "28", the total amount of money is "280 yen".
  • the incentive granting unit 22 executes the incentive granting process in an apportioned manner, for example, half of the calculated total amount is shared by the poster and the other half is shared by the viewers when the incentive is granted in s27.
  • the incentive granting unit 22 shall execute, for example, the transfer process to the bank account presented in advance for each poster or viewer by using, for example, an Internet banking system. ..
  • the above-mentioned incentive calculation system and payment processing method are just examples.
  • the operator of the content posting site may appropriately select and adopt it based on the service operation rules and resources.
  • the incentive given by using the advertisement filter on the content posting site has been described, but the above-mentioned advertisement filter is delivered to each user's terminal by the messaging service in the chat format, and the advertisement is used. It is possible to envision a form in which incentives are given when the filter is used.
  • a program for realizing each function constituting the information processing device is recorded on a computer-readable recording medium, and the program recorded on the recording medium is read by the computer system and instructed to be used.
  • the information processing method of the embodiment may be realized.
  • the program has an operation of holding an advertising filter that can be used for content processing in an information processing device and delivering the advertising filter to a terminal that posts content on a predetermined site.
  • an advertising filter that can be used for content processing in an information processing device
  • delivering the advertising filter to a terminal that posts content on a predetermined site.
  • the content processed by the advertising filter on the terminal is posted on the site, at least one of the poster of the content and the viewer of the content is predetermined with respect to the advertising filter.
  • It is a program for realizing the operation of executing the incentive giving process and the operation by a computer.
  • the "computer system” here includes hardware such as an OS and peripheral devices.
  • the "computer-readable recording medium” refers to a portable medium such as a flexible disk, a magneto-optical disk, a ROM, a CD-ROM, or a USB memory, and a storage device such as a hard disk or SSD built in a computer system. To say.
  • a "computer-readable recording medium” is a medium that dynamically holds a program for a short period of time, such as a communication line when a program is transmitted via a network such as the Internet or a communication line such as a telephone line.
  • a program may be held for a certain period of time, such as a volatile memory inside a computer system serving as a server or a client.
  • the above-mentioned program may be for realizing a part of the above-mentioned functions, and may be further realized for realizing the above-mentioned functions in combination with a program already recorded in the computer system. ..

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Abstract

Disclosed is an information processing device 10 provided with: a filter holding unit 31 which holds an advertising filter that is useable in content processing; a filter distribution unit 21 which distributes the advertising filter to a terminal 2 that performs contribution of content in a prescribed site; and an incentive imparting unit 22 which executes a process for imparting a predetermined incentive pertaining to the advertising filter with respect to at least any one among the content contributor and a reader of the content, when the content, on which processing is executed by means of the advertising filter, is contributed to the site in the terminal 2.

Description

情報処理装置、情報処理方法、およびプログラムInformation processing equipment, information processing methods, and programs
　本開示は、情報処理装置、情報処理方法、およびプログラムに関し、より具体的には、コンテンツの投稿者およびユーザにおける、広告や課金に関する意識を適宜に抑制しつつ、当該コンテンツのクオリティや面白さの追求を可能とする技術に関する。 The present disclosure relates to information processing devices, information processing methods, and programs, and more specifically, to appropriately suppress awareness of advertisements and billing among content posters and users, and to improve the quality and fun of the content. Regarding technology that enables pursuit.
　ソーシャルネットワーキングサービス（以下、ＳＮＳ）のユーザは、当該ＳＮＳ上で家族や友人、同僚などと繋がりを形成し、互いの投稿を閲覧している。また、各ユーザは、投稿の閲覧に際し、当該投稿内容に対する共感や非共感の各種意思表示、或いはコメントの付与などを伴うケースも多い。 Users of social networking services (hereinafter referred to as SNS) form connections with family, friends, colleagues, etc. on the SNS and browse each other's posts. In addition, when viewing a post, each user often involves expressing various intentions of sympathy or non-sympathy for the posted content, or giving a comment.
　こうしたＳＮＳは、世界的なユーザ数の増大もあって一種の社会インフラ化しており、広告媒体としての存在感を年々高めている。そこで、ＳＮＳのユーザに対し有効な広告配信を行い、訴求効率等を高めるための技術が提案されている。 Such SNS has become a kind of social infrastructure due to the increase in the number of users worldwide, and its presence as an advertising medium is increasing year by year. Therefore, a technique for effectively delivering advertisements to SNS users and improving appeal efficiency and the like has been proposed.
　例えば、会員端末、ＳＮＳサーバ及びコンテンツ提供端末とネットワーク接続されたサーバであって、前記ＳＮＳサーバと通信して会員の情報発信力のスコアをスコアリングし、前記コンテンツ提供端末から提供されたコンテンツを前記会員端末に提供し、前記会員端末の前記コンテンツに関連する前記ＳＮＳサーバに対する行動履歴と行動に対する反響をフィードバック要素として、前記スコアを再スコアリングすることを特徴とするスコアリングサーバ（特許文献１参照）などが知られている。 For example, a server connected to a member terminal, an SNS server, and a content providing terminal via a network, communicates with the SNS server, scores a member's information transmission ability score, and uses the content provided by the content providing terminal. A scoring server provided to the member terminal and rescoring the score using an action history for the SNS server and a reaction to the action related to the content of the member terminal as feedback elements (Patent Document 1). See) etc. are known.
　特許文献１の発明によれば、広告などのコンテンツ提供者が、興味・関心、行動特性に応じて任意にプロモーションにマッチしたインフルエンサーを絞り込み、ターゲット数やターゲット条件を簡易にコントロールすることができ、また、プロモーション配信後の効果、結果を影響力、情報発信力にフィードバックして、スコアリングの精度を上げることができる。 According to the invention of Patent Document 1, a content provider such as an advertisement can arbitrarily narrow down influencers that match the promotion according to interests / interests and behavioral characteristics, and can easily control the number of targets and target conditions. In addition, the effect and result after the promotion distribution can be fed back to the influence and information dissemination power to improve the accuracy of scoring.
国際公開第２０１８／０３７５９２号International Publication No. 2018/037592
　特許文献１などが示す従来技術を適宜に採用し、ＳＮＳ上で影響力のあるユーザをターゲットに広告配信を行うことで、広告対象に関する情報拡散を期待することは可能である。ただし、ＳＮＳのユーザの中には、こうした広告配信やそれに伴う課金、投げ銭などに対して忌避感を持ち始めている者もおり、無闇な広告配信が却って逆効果となる可能性も大いにある。 It is possible to expect the diffusion of information about the advertisement target by appropriately adopting the conventional technology shown in Patent Document 1 and the like and delivering the advertisement to the influential users on the SNS. However, some SNS users are beginning to have a feeling of repulsion against such advertisement distribution, charges associated with it, and throwing money, and there is a great possibility that innocent advertisement distribution will have the opposite effect.
　一方、上述のＳＮＳとは別に、一般コンシューマがスマートフォン等の端末で、手軽にコンテンツを投稿し、これを公開する仕組みは広く提供されている。特に最近では、いわゆるＣＧＭ（Ｃｏｎｓｕｍｅｒ　Ｇｅｎｅｒａｔｅｄ　Ｍｅｄｉａ）が盛り上がりを見せており、その一つとして、投稿者自身のコンテンツを利用してセルフプロデュースを行える投稿サイト、および、そうした投稿サイトのサービスに対応したスマートフォン用の各種アプリが存在する。 On the other hand, apart from the above-mentioned SNS, a mechanism for general consumers to easily post content on terminals such as smartphones and publish it is widely provided. Especially recently, so-called CGM (Consumer Generated Media) has been booming, and one of them is a posting site that can self-produce using the poster's own content, and a smartphone that supports the service of such posting site. There are various apps for.
　上述の一般コンシューマらは、自身のコンテンツに関して多くの課金機会を得たいとの意識よりも、自身のセルフプロデュース成功に向けた意識の方が高く、コンテンツのユーザとともに当該コンテンツを楽しみ、その結果として高評価を得ることが重要との想いが強い。当然、当該ユーザに課金を意識させず、コンテンツの面白さを追求することが大切になってくる。 The general consumers mentioned above are more conscious of their own self-produced success than they want to get more billing opportunities for their content, and enjoy the content with their users, as a result. There is a strong feeling that it is important to get a high evaluation. Naturally, it is important to pursue the fun of the content without making the user aware of the charge.
　ところが、既に述べたＳＮＳのユーザに対する広告配信や、上述のＣＧＭでのコンテンツユーザに関する課金のそれぞれの課題に関し、それらを併せて解決する適宜な手段は提案されていない。 However, no appropriate means has been proposed to solve the above-mentioned problems of advertisement distribution to SNS users and the above-mentioned billing of content users in CGM.
　そこで本開示の目的は、コンテンツの投稿者およびユーザにおける、広告や課金に関する意識を適宜に抑制しつつ、当該コンテンツのクオリティや面白さの追求を可能とする技術を提供することにある。 Therefore, the purpose of this disclosure is to provide a technology that enables the pursuit of the quality and fun of the content while appropriately suppressing the awareness of the content posters and users regarding advertising and billing.
　上記目的を達成するために、本開示の一態様における情報処理装置は、コンテンツ加工に用いうる広告用フィルタを保持するフィルタ保持部と、所定サイトにてコンテンツの投稿を行う端末に、前記広告用フィルタを配信するフィルタ配信部と、前記端末において前記広告用フィルタによる加工が施された前記コンテンツが、前記サイトに投稿された場合、当該コンテンツの投稿者および当該コンテンツの閲覧者の少なくともいずれかに対し、前記広告用フィルタに関して予め定めたインセンティブの付与処理を実行するインセンティブ付与部と、を備える。 In order to achieve the above object, the information processing device in one aspect of the present disclosure is used for advertising on a filter holding unit that holds an advertising filter that can be used for content processing and a terminal that posts content on a predetermined site. When the filter distribution unit that distributes the filter and the content processed by the advertisement filter on the terminal are posted on the site, at least one of the poster of the content and the viewer of the content On the other hand, it is provided with an incentive giving unit that executes a predetermined incentive giving process with respect to the advertising filter.
　また、本開示の一態様における情報処理装置では、前記インセンティブ付与部は、前記コンテンツにおける前記広告用フィルタに対し、前記閲覧者による所定操作を当該端末から受けた場合、または、前記操作により前記広告用フィルタに対応した特定コンテンツへのアクセスがなされた場合、前記インセンティブの付与処理を実行する、としてもよい。 Further, in the information processing device according to one aspect of the present disclosure, when the incentive giving unit receives a predetermined operation by the viewer for the advertisement filter in the content from the terminal, or the advertisement by the operation. When the specific content corresponding to the filter is accessed, the incentive giving process may be executed.
　また、本開示の一態様における情報処理装置では、前記インセンティブ付与部は、前記付与処理に際し、前記インセンティブとして、前記広告用フィルタの提供元である広告主による広告料を原資とした所定額の金員を、前記投稿者および前記閲覧者の少なくともいずれかに付与する、としてもよい。 Further, in the information processing apparatus according to one aspect of the present disclosure, the incentive granting unit receives a predetermined amount of money as the incentive for the advertising fee by the advertiser who is the provider of the advertising filter. The member may be given to at least one of the poster and the viewer.
　また、本開示の一態様における情報処理装置では、前記インセンティブ付与部は、前記広告主が前記広告用フィルタによる広告訴求の必要度、緊急度、および訴求範囲の少なくともいずれかに応じて予め定めた、前記広告用フィルタの単位使用当たりないし単位閲覧当たりの付与額を、前記投稿者による広告用フィルタ使用回数ないし前記閲覧者による広告用フィルタ閲覧回数に適用して、前記金員の額を算定する、としてもよい。 Further, in the information processing device according to one aspect of the present disclosure, the incentive giving unit is predetermined by the advertiser according to at least one of the necessity, urgency, and appeal range of the advertisement appeal by the advertisement filter. , The amount of money granted per unit use or unit viewing of the advertising filter is applied to the number of times the advertising filter is used by the poster or the number of times the advertising filter is viewed by the viewer to calculate the amount of money. , May be.
　また、本開示の一態様における情報処理装置では、前記投稿者に関する属性情報を保持する属性保持部を更に備え、前記フィルタ配信部は、前記投稿者の端末に対する前記広告用フィルタの配信を行うに際し、当該投稿者の属性を前記属性情報で特定し、前記属性と適合性を有することが予め規定された広告用フィルタを、前記端末に配信する、としてもよい。 Further, the information processing apparatus according to one aspect of the present disclosure further includes an attribute holding unit that holds attribute information about the poster, and the filter distribution unit distributes the advertising filter to the poster's terminal. , The attribute of the poster may be specified by the attribute information, and an advertising filter that is predetermined to have compatibility with the attribute may be delivered to the terminal.
　また、本開示の一態様における情報処理装置では、前記フィルタ保持部は、前記広告用フィルタとして、広告対象の画像、ロゴ、キャラクタ、キャッチコピー、および広告動画の少なくともいずれかを、前記コンテンツである画像、動画、およびテキストの少なくともいずれかに所定の透明度で重ね合わせて使用するフィルタを保持する、としてもよい。 Further, in the information processing device according to one aspect of the present disclosure, the filter holding unit is the content of at least one of an image, a logo, a character, a catch phrase, and an advertisement video to be advertised as the advertisement filter. It may hold a filter that is used by overlaying at least one of images, moving images, and text with a predetermined transparency.
　また、本開示の一態様における情報処理装置では、前記広告用フィルタの使用履歴を保持する履歴保持部を更に備え、前記インセンティブ付与部は、前記広告用フィルタに関する、前記投稿者による使用程度を、前記使用履歴に基づき特定し、当該使用程度が所定基準に達している場合、当該投稿者による前記広告用フィルタの使用に際して所定の制限処理を適用する、としてもよい。 Further, the information processing apparatus according to one aspect of the present disclosure further includes a history holding unit for holding the usage history of the advertising filter, and the incentive giving unit determines the degree of use of the advertising filter by the poster. If it is specified based on the usage history and the degree of use reaches a predetermined standard, a predetermined restriction process may be applied when the poster uses the advertising filter.
　また、本開示の一態様における情報処理装置では、前記インセンティブ付与部は、前記制限処理として、前記広告用フィルタの使用拒否、または使用回数の上限設定、の少なくともいずれかを適用する、としてもよい。 Further, in the information processing apparatus according to one aspect of the present disclosure, the incentive giving unit may apply at least one of refusal to use the advertising filter or setting an upper limit of the number of times of use as the limiting process. ..
　上記目的を達成するために、本開示の一態様における情報処理方法は、情報処理装置が、コンテンツ加工に用いうる広告用フィルタを保持して、所定サイトにてコンテンツの投稿を行う端末に、前記広告用フィルタを配信するステップと、前記端末において前記広告用フィルタによる加工が施された前記コンテンツが、前記サイトに投稿された場合、当該コンテンツの投稿者および当該コンテンツの閲覧者の少なくともいずれかに対し、前記広告用フィルタに関して予め定めたインセンティブの付与処理を実行するステップと、を実行する。 In order to achieve the above object, the information processing method in one aspect of the present disclosure is described in a terminal in which an information processing device holds an advertising filter that can be used for content processing and posts content on a predetermined site. When the step of delivering the advertisement filter and the content processed by the advertisement filter on the terminal are posted on the site, at least one of the poster of the content and the viewer of the content On the other hand, the step of executing the process of giving a predetermined incentive for the advertisement filter is executed.
　上記目的を達成するために、本開示の一態様におけるプログラムは、情報処理装置において、コンテンツ加工に用いうる広告用フィルタを保持して、所定サイトにてコンテンツの投稿を行う端末に、前記広告用フィルタを配信するステップと、前記端末において前記広告用フィルタによる加工が施された前記コンテンツが、前記サイトに投稿された場合、当該コンテンツの投稿者および当該コンテンツの閲覧者の少なくともいずれかに対し、前記広告用フィルタに関して予め定めたインセンティブの付与処理を実行するステップと、を実行させるものである。 In order to achieve the above object, the program in one aspect of the present disclosure holds an advertising filter that can be used for content processing in an information processing device, and is used for advertising on a terminal that posts content on a predetermined site. When the step of delivering the filter and the content processed by the advertising filter on the terminal are posted on the site, to at least one of the poster of the content and the viewer of the content. A step of executing a predetermined incentive granting process for the advertising filter is executed.
　本開示によれば、コンテンツの投稿者およびユーザにおける、広告や課金に関する意識を適宜に抑制しつつ、当該コンテンツのクオリティや面白さの追求が可能となる。 According to this disclosure, it is possible to pursue the quality and fun of the content while appropriately suppressing the awareness of the content posters and users regarding advertising and billing.
本実施形態の情報処理装置を含むネットワーク構成例の図である。It is a figure of the network configuration example including the information processing apparatus of this embodiment. 本実施形態における情報処理装置の構成例を示す図である。It is a figure which shows the configuration example of the information processing apparatus in this embodiment. 本実施形態におけるコンテンツＤＢの構成例を示す図である。It is a figure which shows the configuration example of the content DB in this embodiment. 本実施形態におけるフィルタＤＢの構成例を示す図である。It is a figure which shows the structural example of the filter DB in this embodiment. 本実施形態における使用履歴ＤＢの構成例を示す図である。It is a figure which shows the configuration example of the use history DB in this embodiment. 本実施形態におけるユーザ属性ＤＢの構成例を示す図である。It is a figure which shows the configuration example of the user attribute DB in this embodiment. 本実施形態における制限ルールＤＢの構成例を示す図である。It is a figure which shows the configuration example of the restriction rule DB in this embodiment. 本実施形態の情報処理方法のフロー例１を示す図である。It is a figure which shows the flow example 1 of the information processing method of this embodiment. 本実施形態における画面例１を示す図である。It is a figure which shows the screen example 1 in this embodiment. 本実施形態における画面例２を示す図である。It is a figure which shows the screen example 2 in this embodiment. 本実施形態における画面例３を示す図である。It is a figure which shows the screen example 3 in this embodiment. 本実施形態における画面例４を示す図である。It is a figure which shows the screen example 4 in this embodiment. 本実施形態の情報処理方法のフロー例２を示す図である。It is a figure which shows the flow example 2 of the information processing method of this embodiment. 本実施形態における画面例５を示す図である。It is a figure which shows the screen example 5 in this embodiment. 本実施形態における画面例６を示す図である。It is a figure which shows the screen example 6 in this embodiment. 本実施形態における画面例７を示す図である。It is a figure which shows the screen example 7 in this embodiment. 本実施形態における画面例８を示す図である。It is a figure which shows the screen example 8 in this embodiment. 本実施形態の情報処理方法のフロー例３を示す図である。It is a figure which shows the flow example 3 of the information processing method of this embodiment. 本実施形態における画面例９を示す図である。It is a figure which shows the screen example 9 in this embodiment. 本実施形態における画面例１０を示す図である。It is a figure which shows the screen example 10 in this embodiment.
＜情報処理装置を含むネットワーク構成＞
　以下に本開示の実施形態について図面を用いて詳細に説明する。図１は、本実施形態の情報処理装置１０を含むネットワーク構成例の図である。 <Network configuration including information processing equipment>
Hereinafter, embodiments of the present disclosure will be described in detail with reference to the drawings. FIG. 1 is a diagram of a network configuration example including the information processing device 10 of the present embodiment.
　本実施形態の情報処理装置１０は、一例として、いわゆるＣＧＭ（ＣｏｎｓｕｍｅｒＧｅｎｅｒａｔｅｄ Ｍｅｄｉａ）の一種であるコンテンツ投稿サイトを管理、運用する装置を想定する。勿論、コンテンツ投稿サイトの例として、一般的なＳＮＳのサイトも含まれうる。また、情報処理装置１０が管理、運用する対象として、上述のコンテンツ投稿サイト以外にも、チャット形式でのメッセージングサービスも対象となりうる（後述）。 As an example, the information processing device 10 of the present embodiment assumes a device that manages and operates a content posting site, which is a kind of so-called CGM (Consumer Generated Media). Of course, as an example of the content posting site, a general SNS site may be included. In addition to the above-mentioned content posting site, a chat-style messaging service can also be targeted as a target managed and operated by the information processing device 10 (described later).
　ここで例示する情報処理装置１０は、上述のコンテンツ投稿サイトを、インターネットなどのネットワークＮＷで公開するＷｅｂサーバである。ただしこうした形態の他、コンテンツサーバが情報処理装置１０として機能する形態を想定してもよい。なお、コンテンツサーバは、上述のＷｅｂサーバがネットワークＮＷに配信するコンテンツを管理、提供するサーバである。 The information processing device 10 illustrated here is a Web server that publishes the above-mentioned content posting site on a network NW such as the Internet. However, in addition to these forms, a form in which the content server functions as the information processing device 10 may be assumed. The content server is a server that manages and provides the content distributed to the network NW by the above-mentioned Web server.
　情報処理装置１０が公開するコンテンツ投稿サイトでは、有名無名を問わず、様々なユーザが自身のコンテンツを投稿する。また同様に、様々なユーザがアクセスし、予め関係性を構築している家族や友人、知人などの他、好みの投稿者のコンテンツを閲覧する。こうした、投稿、閲覧の対象となるコンテンツは、主として投稿者が記述した記事、投稿者が被写体となった画像、映像などが主体となる。 On the content posting site published by the information processing device 10, various users, regardless of whether they are famous or unknown, post their own content. Similarly, various users access the contents of family members, friends, acquaintances, etc. who have established relationships in advance, as well as the contents of favorite posters. The contents to be posted and viewed are mainly articles written by the poster, images and videos in which the poster is the subject.
　また、上述のコンテンツのうち画像や映像は、投稿者やその知人等の人物が被写体となった撮影画像の他、あるいは当該人物やその他の被写体（例：動植物、恐竜、空想上の存在、輸送機械など）をイメージした、アバター、アイコン、アニメーション、グラフィックデザイン、なども想定できる。さらに、これらの画像や映像に合わせて、投稿者による楽曲、演奏、歌唱、朗読等の音源も付帯的なコンテンツとして組み込まれているとしてもよい。 In addition, among the above-mentioned contents, the images and videos are images taken by a person such as a poster or an acquaintance thereof, or the person or other subject (eg, animals and plants, dinosaurs, fantasy existence, transportation). You can also imagine avatars, icons, animations, graphic designs, etc., which are images of machines). Further, sound sources such as music, performance, singing, and reading by the poster may be incorporated as incidental contents in accordance with these images and videos.
　なお、ここにおける「投稿者」がアニメーションのキャラクタなどの非自然人で、実際に端末（投稿者端末２）を操作して投稿動作を行うのが、当該キャラクタの管理者等の自然人、というパターンも想定しうる。この場合、キャラクタの画像や動画が、上述のコンテンツとなる。 In addition, there is also a pattern that the "poster" here is a non-natural person such as an animation character, and the person who actually operates the terminal (poster terminal 2) to perform the posting operation is a natural person such as the administrator of the character. I can imagine. In this case, the character image or moving image is the above-mentioned content.
　また、コンテンツ投稿サイトのユーザは、自由意志で投稿者にも閲覧者にもなりうる。よって本来的には区別するものではないが、以後の説明では両者を区別する便宜上、広告用フィルタを使用して加工したコンテンツを投稿した者を投稿者、当該コンテンツを閲覧した者（当該コンテンツにおける広告用フィルタをクリック等した者も含みうる）を閲覧者、とする。 Also, the user of the content posting site can be a poster or a viewer at will. Therefore, it is not essentially distinguished, but in the following explanation, for the sake of distinguishing between the two, the person who posted the content processed using the advertising filter is the poster, and the person who viewed the content (in the content). A viewer may include a person who clicks on an advertising filter, etc.).
　また、上述のコンテンツは、コンテンツ投稿サイトでの公開に際し、その投稿者による種々の加工が施され、相応のクオリティや面白さの追求が図られることになる。そこで、情報処理装置１０は、投稿者によるコンテンツ加工に伴い、当該コンテンツ加工のための広告用フィルタを当該投稿者の端末に配信し使用させる（勿論、強制ではない）。 In addition, the above-mentioned content will be subjected to various processing by the poster when it is published on the content posting site, and the pursuit of appropriate quality and fun will be pursued. Therefore, the information processing device 10 distributes and uses the advertising filter for the content processing to the terminal of the poster as the poster processes the content (of course, it is not compulsory).
　なお、この広告用フィルタは、当該フィルタを広告手段の一つとして広告主が制作したもののほか、情報処理装置１０の運用者や、一般コンシューマが、広告主が提供する素材を利用し制作したものも含まれうる。また他にも、上述の一般コンシューマが、自身の活動や制作物を宣伝するために自身の活動や制作に関連する素材を利用し制作したものや、自分自身や自身のアバター、自身が制作したイラストやキャラクター等も含まれうる。 In addition to the filter produced by the advertiser using the filter as one of the advertising means, the filter for advertising is produced by the operator of the information processing device 10 and general consumers using the materials provided by the advertiser. Can also be included. In addition, the above-mentioned general consumers have created using materials related to their own activities and productions in order to promote their own activities and productions, as well as their own and their own avatars, and their own productions. Illustrations, characters, etc. may also be included.
　上述の広告用フィルタとしては、当然ながら広告効果を得るための構成を含んでいる。例えば、広告対象の商品やサービスのイメージキャラクタが、当該商品やサービスを使用している（飲食の概念も含みうる）画像、動画、音声など想定できる。 The above-mentioned advertising filter naturally includes a configuration for obtaining an advertising effect. For example, it can be assumed that the image character of the product or service to be advertised is an image, video, sound, or the like that uses the product or service (including the concept of eating and drinking).
　或いは、そうした商品やサービスは登場しないものの、当該イメージキャラクタが、様々な動作や感情を表現している画像、動画、音声なども想定できる。勿論、こうした「表現」には、「いいね」、「悲しいね」、「ひどいね」などといった意思表示も含まれうる。 Alternatively, although such products and services do not appear, images, videos, sounds, etc. in which the image character expresses various movements and emotions can be assumed. Of course, such "expression" may include manifestations of intention such as "like", "sad", and "terrible".
　また、上述の画像、動画、音声には、広告対象のイメージそのものの他、ロゴ、キャラクタ、アイコン、キャッチコピーの少なくともいずれかが含まれうる。いずれにしてもこうした広告用フィルタの構成は広告主によって自由に規定されるもので、本実施形態でも特段の限定はしない。 In addition, the above-mentioned image, video, and sound may include at least one of a logo, a character, an icon, and a catch phrase, in addition to the image itself to be advertised. In any case, the configuration of such an advertising filter is freely defined by the advertiser, and is not particularly limited in the present embodiment.
　なお、広告用フィルタは、投稿者が投稿しようとするコンテンツである画像、動画、およびテキストの少なくともいずれかに対し、所定の透明度で重ね合わせて使用される、フィルタとなる。例えば、投稿者が写り込んだ画像に対し、誰かと会話中のイメージキャラクタの画像を含む広告用フィルタを所定の透明度で重ね合わせすることで、投稿者とイメージキャラクタが会話しているごとく見えるコンテンツを制作できる。また、広告用フィルタは、適用対象となるコンテンツ上のいずれかの位置に配置できる、上述のフィルタの他、アイコン、スタンプ、キャッチコピー、記号、文字、数字、画像、動画など様々な概念を想定しうる。 The advertising filter is a filter that is used by superimposing at least one of the content images, videos, and texts that the poster intends to post with a predetermined transparency. For example, by superimposing an advertising filter containing an image of an image character talking with someone on the image in which the poster is reflected with a predetermined transparency, the content looks as if the poster and the image character are talking. Can be produced. In addition to the above-mentioned filters that can be placed at any position on the applicable content, the advertising filter assumes various concepts such as icons, stamps, catchphrases, symbols, letters, numbers, images, and videos. Can be done.
　また、投稿者が何かを食べる動作を撮影した動画に対し、広告対象の商品の画像を含んだ広告用フィルタを所定の透明度で重ね合わせすることで、投稿者が該当商品を食べているかのごとく見えるコンテンツを制作できる。 In addition, by superimposing an advertising filter containing an image of the product to be advertised with a predetermined transparency on the video of the poster eating something, whether the poster is eating the product. You can create content that looks like it.
　また、そうした加工を行った画像等に対し、さらに広告対象の商品名やロゴのテキスト画像を含んだ広告用フィルタを所定の透明度で重ね合わせすることで、投稿者がイメージキャラクタと会話している内容が、当該商品名であるかのごとく見えるコンテンツなども制作できる。 In addition, the poster is talking with the image character by superimposing an advertising filter containing the product name of the advertisement target and the text image of the logo on the processed image etc. with a predetermined transparency. It is possible to create content that looks as if the content is the product name.
　いずれにしても、個人で制作するコンテンツが、著名な広告主とコラボして制作されたものと一見想像しうるほどのクオリティや面白さを醸し出すことも可能になる。そのため、投稿者としては満足いくクオリティのコンテンツ投稿が可能となり、また、そのコンテンツの閲覧者としては面白く質の高いコンテンツを閲覧し、十分な楽しみを感じることができる。 In any case, it will be possible to bring out the quality and fun of personally produced content that can be imagined at first glance as being produced in collaboration with a well-known advertiser. Therefore, as a poster, it is possible to post content of satisfactory quality, and as a viewer of the content, it is possible to browse interesting and high-quality content and feel sufficient enjoyment.
　そこで、こうした広告用フィルタの取得、管理のため、図１で例示するネットワークＮＷには、情報処理装置１０と、投稿者端末２および閲覧者端末３とに加え、広告主端末４も通信可能に接続されている。 Therefore, in order to acquire and manage such an advertising filter, the network NW illustrated in FIG. 1 can communicate with the information processing device 10, the poster terminal 2, the viewer terminal 3, and the advertiser terminal 4. It is connected.
　なお、投稿者端末２および閲覧者端末３としては、ネットワークＮＷへの適宜な通信機能を備えた、スマートフォン、タブレット端末、ノートＰＣ等を想定できる。また、その構成として、投稿者端末２には、アプリ２１０および撮影ユニット２１１が少なくとも含まれている。同様に、閲覧者端末３には、アプリ３１０および撮影ユニット３１１が少なくとも含まれている。 As the poster terminal 2 and the viewer terminal 3, a smartphone, a tablet terminal, a notebook PC, or the like having an appropriate communication function to the network NW can be assumed. Further, as the configuration, the poster terminal 2 includes at least the application 210 and the shooting unit 211. Similarly, the viewer terminal 3 includes at least the application 310 and the photographing unit 311.
　このうちアプリ２１０、３１０は、情報処理装置１０が公開するコンテンツ投稿サイトでのコンテンツの閲覧や投稿を行うためのアプリケーションである。なお、こうしたアプリ２１０のユーザである投稿者は、当該アプリ２１０でのコンテンツ投稿に際し、当該コンテンツに対する上述の広告用フィルタによる加工を行うこともできる。 Of these, the applications 210 and 310 are applications for viewing and posting content on the content posting site published by the information processing device 10. It should be noted that the poster who is a user of such an application 210 can also process the content by the above-mentioned advertising filter when posting the content in the application 210.
　例えば、投稿者は、アプリ２１０にて投稿を準備しているコンテンツに対して、情報処理装置１０から配信されている広告用フィルタを選択し、その広告用フィルタによる加工動作を行うことができる。一方、当該コンテンツの閲覧者は、そうした加工が施されたコンテンツを、アプリ３１０にて閲覧可能である。この場合、閲覧者は、閲覧中のコンテンツにて設定されている広告用フィルタに対して例えばタップ操作を行い、広告対象が公開された広告サイトに画面遷移させることもできる。 For example, the poster can select an advertisement filter distributed from the information processing device 10 for the content prepared for posting by the application 210, and perform a processing operation by the advertisement filter. On the other hand, the viewer of the content can browse the processed content with the application 310. In this case, the viewer can, for example, tap the advertisement filter set in the content being browsed to shift the screen to the advertisement site where the advertisement target is published.
　また、撮影ユニット２１１、３１１は、スマートフォン等に一般的に備わるデジタルカメラユニットであり、例えば投稿者やその知人ら、或いは風景やペットなど投稿者の意図する被写体に関して静止画、動画の撮影を行うための機能となる。 Further, the shooting units 211 and 311 are digital camera units generally provided in smartphones and the like, and shoot still images and moving images with respect to a subject intended by the poster, such as a poster or his acquaintances, or a landscape or a pet. It becomes a function for.
　上述の閲覧者端末３を操作する閲覧者は、閲覧者端末３を介してコンテンツ投稿サイトにアクセスする。そして、家族や知人、或いはお気に入りの投稿者のコンテンツを閲覧する。 The viewer who operates the above-mentioned viewer terminal 3 accesses the content posting site via the viewer terminal 3. Then, browse the contents of family members, acquaintances, or favorite contributors.
　一方、投稿者端末２を操作する投稿者は、投稿者端末２を介してコンテンツ投稿サイトにアクセスし、例えば、自身で制作したコンテンツに広告用フィルタを適用して好みの加工を施し投稿する。そして、この投稿を通じてセルフプロデュースを行いたいと考える。 On the other hand, the poster who operates the poster terminal 2 accesses the content posting site via the poster terminal 2, and applies, for example, an advertisement filter to the content created by himself / herself to perform the desired processing and post. And I would like to self-produce through this post.
　既に述べたように、投稿者においては、自身のコンテンツに関して多くの課金機会を得たいとの意識よりも、自身のセルフプロデュース成功に向けた意識の方が高い。そして、コンテンツの閲覧者とともに当該コンテンツを楽しみ、その結果として高評価を得ることが重要との想いが強い。当然、当該閲覧者に課金を意識させず、コンテンツの面白さを追求することが大切になってくる。 As already mentioned, posters are more conscious of their own self-produced success than they are conscious of wanting to get many billing opportunities for their own content. And there is a strong feeling that it is important to enjoy the content together with the viewers of the content and obtain high evaluation as a result. Naturally, it is important to pursue the fun of the content without making the viewer aware of the charge.
　一方、コンテンツ投稿サイトを媒体として利用する広告主としては、例えば、影響力のあるユーザをターゲットに広告配信を行って情報拡散を図っても、却って忌避感を持たれる恐れもあるため、無闇な広告配信は回避したいとのニーズもある。 On the other hand, as an advertiser who uses a content posting site as a medium, for example, even if the advertisement is distributed to influential users to spread the information, there is a possibility that the advertisement may have a feeling of repulsion. There is also a need to avoid delivery.
　本実施形態における情報処理装置１０によれば、ＳＮＳ上にて既に一般的となっているフィルタ（本実施形態では広告用フィルタ）を用いたコンテンツ加工や、自身のコンテンツに設定した広告用フィルタに対する確認動作をマネタイズの契機とし、所定の経済的利益すなわちインセンティブをコンテンツの投稿者および閲覧者に付与することが可能である。このインセンティブの原資としては、広告用フィルタ提供元である広告主による広告料を想定できる。その場合、その原資から、広告用フィルタ使用回数などに応じた所定額の金員が、コンテンツの投稿者および閲覧者に付与されうる。 According to the information processing device 10 in the present embodiment, content processing using a filter (advertising filter in the present embodiment) that has already become common on SNS, and an advertising filter set for own content It is possible to give a predetermined economic benefit, that is, an incentive, to the poster and the viewer of the content by using the confirmation operation as an opportunity for monetization. As a source of this incentive, the advertising fee by the advertiser who is the provider of the advertising filter can be assumed. In that case, a predetermined amount of money can be given to the poster and the viewer of the content according to the number of times the advertising filter is used and the like from the source.
　こうした状況は、投稿者からすれば、家族や知人等に対してクオリティや面白さを追求した好適なコンテンツを公開し、その認知を高めることが期待できる上、広告用フィルタの使用等に伴う経済的利益も併せて獲得できる。また、閲覧者からすれば、家族や知人、或いは好みの投稿者の質の高いコンテンツを気ままに閲覧し、それに設定された広告用フィルタを特段のハードルを感じることなくタップ等することで、インセンティブを獲得することにつながりうる。 In such a situation, from the perspective of the poster, it can be expected that suitable content pursuing quality and fun will be released to family members and acquaintances to raise their awareness, and the economy associated with the use of advertising filters, etc. You can also get profits. Also, from the viewer's point of view, it is an incentive to browse the high-quality content of family members, acquaintances, or favorite posters at will, and tap the advertising filter set for it without feeling any particular hurdle. Can lead to the acquisition of.
　つまり、コンテンツの投稿者および閲覧者における、コンテンツの投稿者および閲覧者における、広告や課金に関する意識を適宜に抑制しつつ、当該コンテンツのクオリティや面白さの追求が可能となるのである。また、広告主においても、無闇な広告配信を行ってユーザらから忌避されるリスクを効果的に回避するとともに、広告の訴求結果に応じた的確な広告料の支払管理が可能となる。 In other words, it is possible to pursue the quality and fun of the content while appropriately suppressing the awareness of the content posters and viewers regarding advertising and billing among the content posters and viewers. In addition, the advertiser can effectively avoid the risk of being repelled by the users by delivering the advertisement indiscriminately, and can manage the payment of the advertisement fee accurately according to the appeal result of the advertisement.
　以下、本実施形態の情報処理装置１０の具体的な構成や、その処理手順等について順次説明する。 Hereinafter, the specific configuration of the information processing device 10 of the present embodiment, its processing procedure, and the like will be sequentially described.
＜情報処理装置の構成＞
　本実施形態における情報処理装置１０の構成は、図２に示すように、記憶部１１、メモリ１２、演算部１３、入力部１４、出力部１５、および、通信部１６、を備える。 <Configuration of information processing device>
As shown in FIG. 2, the configuration of the information processing device 10 in the present embodiment includes a storage unit 11, a memory 12, a calculation unit 13, an input unit 14, an output unit 15, and a communication unit 16.
　このうち記憶部１１は、ＨＤＤ（Ｈａｒｄ　Ｄｉｓｋ　Ｄｒｉｖｅ）やＳＳＤ（Ｓｏｌｉｄ　Ｓｔａｔｅ　Ｄｒｉｖｅ）といった不揮発性記憶素子で構成される。 Of these, the storage unit 11 is composed of non-volatile storage elements such as an HDD (Hard Disk Drive) and an SSD (Solid State Drive).
　記憶部１１には、本実施形態の情報処理装置として必要な機能を実装する為のプログラム５に加え、コンテンツＤＢ３０、フィルタＤＢ３１、使用履歴ＤＢ３２、ユーザ属性ＤＢ３３、および制限ルールＤＢ３４が少なくとも記憶されている。これらのデータベースの詳細については後述する。また、メモリ１２は、ＲＡＭなどの揮発性記憶素子で構成される。 In addition to the program 5 for implementing the functions required as the information processing device of the present embodiment, the storage unit 11 stores at least the content DB 30, the filter DB 31, the usage history DB 32, the user attribute DB 33, and the restriction rule DB 34. There is. Details of these databases will be described later. Further, the memory 12 is composed of a volatile storage element such as a RAM.
　また、演算部１３は、記憶部１１に保持されるプログラム５をメモリ１２に読み込んで実行し、情報処理装置として必要な機能を実装するＣＰＵを想定する。 Further, the arithmetic unit 13 assumes a CPU that reads the program 5 stored in the storage unit 11 into the memory 12 and executes it to implement the functions required as an information processing device.
　ここで実装される機能は、投稿受付部２０、フィルタ配信部２１、インセンティブ付与部２２、および履歴管理部２３である。これらの詳細については後述する。 The functions implemented here are the post reception unit 20, the filter distribution unit 21, the incentive granting unit 22, and the history management unit 23. Details of these will be described later.
　また、入力部１４は、ユーザからのキー入力や音声入力を受け付けるキーボードやマウス、キーパッド、タッチパネル、マイク等を想定する。また、出力部１５は、処理データの表示を行うディスプレイ等を想定する。ただし、入力部１４および出力部１５は、情報処理装置１０がスタンドアロンマシンである場合にユーザインターフェイスとして必須であって、サーバとしてのみ機能する場合、必須構成とはならない。 Further, the input unit 14 assumes a keyboard, mouse, keypad, touch panel, microphone, etc. that accept key input and voice input from the user. Further, the output unit 15 assumes a display or the like that displays processing data. However, the input unit 14 and the output unit 15 are indispensable as a user interface when the information processing apparatus 10 is a stand-alone machine, and are not indispensable when functioning only as a server.
　また、通信部１６は、ネットワークＮＷと接続して、投稿者端末２や閲覧者端末３、広告主端末４など他装置との通信処理を担うＮＩＣ（Ｎｅｔｗｏｒｋ　Ｉｎｔｅｒｆａｃｅ　Ｃａｒｄ）等を想定する。 Further, the communication unit 16 assumes a NIC (Network Interface Card) or the like that is connected to the network NW and is responsible for communication processing with other devices such as the poster terminal 2, the viewer terminal 3, and the advertiser terminal 4.
＜データの具体例＞
　次に、本実施形態の情報処理装置１０が利用する各種のデータベースについて説明する。図３に、本実施形態におけるコンテンツＤＢ３０の一例を示す。 <Specific example of data>
Next, various databases used by the information processing apparatus 10 of the present embodiment will be described. FIG. 3 shows an example of the content DB 30 in this embodiment.
　コンテンツＤＢ３０は、投稿者端末２から投稿を受け付けたコンテンツを格納したデータベースである。 The content DB 30 is a database that stores the content received from the poster terminal 2.
　その構造は、例えば、コンテンツを一意に示すコンテンツＩＤをキー項目として、当該コンテンツの投稿者を示すユーザＩＤ、コンテンツの投稿日時、タイトル、説明文、ファイル名（格納先アドレスであってもよい）、使用フィルタ、およびサムネイル、といったデータを対応づけたレコードの集合体となっている。 The structure is, for example, a content ID uniquely indicating the content as a key item, a user ID indicating the poster of the content, a posting date and time of the content, a title, a description, and a file name (may be a storage destination address). It is a collection of records associated with data such as, usage filter, and thumbnail.
　このうち、使用フィルタは、投稿者が当該コンテンツの加工に用いた広告用フィルタのＩＤである。また、サムネイルは、該当コンテンツのプレビュー用コンテンツにあたる。　 Of these, the filter used is the ID of the advertising filter used by the poster to process the content. The thumbnail corresponds to the preview content of the corresponding content.
　また図４に、本実施形態のフィルタＤＢ３１の構成例を示す。フィルタＤＢ３１は、コンテンツＤＢ３０で管理するコンテンツの制作或いは公開に際し、コンテンツ加工に適用しうる広告用フィルタであって、例えば、広告主により生成、登録されたフィルタの情報を格納したデータベースである。このフィルタＤＢ３１は、本実施形態におけるフィルタ保持部に該当する。 Further, FIG. 4 shows a configuration example of the filter DB 31 of the present embodiment. The filter DB 31 is an advertising filter that can be applied to content processing when the content managed by the content DB 30 is produced or published, and is, for example, a database that stores information of the filter generated and registered by the advertiser. This filter DB 31 corresponds to the filter holding unit in the present embodiment.
　その構造は、例えば、広告用フィルタを一意に示すフィルタＩＤをキー項目として、当該フィルタの提供者を一意に示すユーザＩＤ、提供者の属性、タイトル、配信対象として好適な投稿者のユーザ属性、ファイル名（格納先アドレスであってもよい）、当該フィルタの単位使用（閲覧やクリック動作の概念含みうる。以下同様）当たり付与額、広告対象、残り原資、およびインセンティブ付与期間といったデータを対応づけたレコードの集合体となっている。 The structure is, for example, a user ID uniquely indicating the provider of the filter, a provider attribute, a title, and a user attribute of a poster suitable as a distribution target, using a filter ID uniquely indicating an advertising filter as a key item. Corresponds data such as file name (which may be the storage destination address), amount granted per unit use of the filter (concept of browsing and clicking operation; the same applies hereinafter), advertising target, remaining resources, and incentive grant period. It is a collection of records.
　また図５に、本実施形態の使用履歴ＤＢ３２の構成例を示す。使用履歴ＤＢ３２は、フィルタＤＢ３１で管理する広告用フィルタが使用された履歴を格納したデータベースである。この使用履歴ＤＢ３２は、本実施形態における履歴保持部に該当する。 Further, FIG. 5 shows a configuration example of the usage history DB 32 of this embodiment. The usage history DB 32 is a database that stores the history of using the advertising filter managed by the filter DB 31. This usage history DB 32 corresponds to the history holding unit in the present embodiment.
　その構造は、例えば、広告用フィルタを一意に示すフィルタＩＤをキー項目として、当該広告用フィルタの使用者を一意に示すユーザＩＤ、および使用日といったデータを対応づけたレコードの集合体となっている。 The structure is, for example, a collection of records associated with data such as a user ID uniquely indicating the user of the advertising filter and a date of use, with a filter ID uniquely indicating the advertising filter as a key item. There is.
　また図６に、本実施形態のユーザ属性ＤＢ３３の構成例を示す。ユーザ属性ＤＢ３３は、コンテンツ投稿サイトのユーザである上述の投稿者および閲覧者の情報を登録、管理するデータベースである。このユーザ属性ＤＢ３３は、本実施形態における属性保持部に該当する。 Further, FIG. 6 shows a configuration example of the user attribute DB 33 of the present embodiment. The user attribute DB 33 is a database that registers and manages information on the above-mentioned posters and viewers who are users of the content posting site. This user attribute DB 33 corresponds to the attribute holding unit in the present embodiment.
　その構造は、例えば、投稿者や閲覧者のユーザＩＤをキー項目として、当該ユーザの、年齢、性別、および趣味といった値を対応づけたレコードの集合体となっている。 The structure is, for example, a collection of records in which the user ID of the poster or the viewer is used as a key item and the values such as age, gender, and hobby of the user are associated with each other.
　また図７に、本実施形態の制限ルールＤＢ３４の構成例を示す。制限ルールＤＢ３４は、例えば、同じ広告用フィルタを短期間で繰り返し（加工に）使用する／（閲覧者が）クリックする、といった単なるインセンティブ目的の望ましくない広告用フィルタ使用を制限するルールを管理するデータベースである。 Further, FIG. 7 shows a configuration example of the restriction rule DB 34 of the present embodiment. The restriction rule DB 34 is a database that manages rules that restrict the use of undesired advertising filters for the purpose of mere incentive, such as repeatedly (processing) / clicking (for processing) the same advertising filter in a short period of time. Is.
　その構造は、例えば、制限ルールを一意に特定するルールＩＤをキー項目として、当該ルールにおける、制限適用基準、制限内容（広告用フィルタの使用拒否や使用回数の上限）、および適用対象の広告用フィルタのフィルタＩＤといった値を対応づけたレコードの集合体となっている。 The structure is, for example, using the rule ID that uniquely identifies the restriction rule as a key item, the restriction application standard, the restriction content (the use refusal of the advertisement filter and the upper limit of the number of times of use), and the application target advertisement. It is a collection of records associated with values such as the filter ID of the filter.
＜投稿受付部の機能＞
　情報処理装置１０が備える機能は、既に述べたように、投稿受付部２０、フィルタ配信部２１、インセンティブ付与部２２、および履歴管理部２３である。 <Function of submission reception department>
As already described, the functions included in the information processing device 10 are the posting receiving unit 20, the filter distribution unit 21, the incentive giving unit 22, and the history management unit 23.
　このうち、投稿受付部２０は、ネットワークＮＷを介し、投稿者の端末すなわち投稿者端末２から、投稿者のセルフィー画像等を含む投稿対象となるコンテンツ（例えば、図９、図１０、図１２参照）の投稿を受け付ける。なお、このコンテンツの投稿は投稿者が行うが、その制作手法や制作主体については特に限定するものではない。ただし、当該コンテンツは、投稿者端末２において広告用フィルタが適用され加工が施されたものを含んでいるものとする。 Of these, the posting reception unit 20 uses the network NW from the poster terminal, that is, the poster terminal 2, to post content including the poster's selfie image (see, for example, FIGS. 9, 10, and 12). ) Posts are accepted. The contributor posts this content, but the production method and the production entity are not particularly limited. However, it is assumed that the content includes the content that has been processed by applying the advertising filter on the poster terminal 2.
　また、投稿受付部２０は、上述のコンテンツの投稿を受け付け、当該コンテンツの情報をコンテンツＤＢ３０に格納する。 Further, the posting receiving unit 20 receives the posting of the above-mentioned content and stores the information of the content in the content DB 30.
＜フィルタ配信部の機能＞
　また、フィルタ配信部２１は、フィルタＤＢ３１に格納している広告用フィルタを、コンテンツ投稿サイトのユーザである投稿者の投稿者端末２に配信し、アプリ２１０でのコンテンツ制作に使用させる。この時、フィルタ配信部２１は、その投稿者端末２のユーザすなわち投稿者の属性をユーザ属性ＤＢ３３で特定し、その属性と適合性を有することが予め規定されたスタンプを配信するものとする。 <Function of filter distribution unit>
Further, the filter distribution unit 21 distributes the advertisement filter stored in the filter DB 31 to the poster terminal 2 of the poster who is the user of the content posting site, and makes the application 210 use it for content production. At this time, the filter distribution unit 21 identifies the user of the poster terminal 2, that is, the attribute of the poster in the user attribute DB 33, and distributes a stamp defined in advance to have compatibility with the attribute.
　例えば、あるコンテンツを制作中の投稿者の属性として、３０代、女性、である場合、広告用フィルタのうち「３０代」、「女性」に適合性を有するものをフィルタＤＢ３１の「好適なユーザ属性」欄の値に基づき特定し、これを配信する。 For example, if the attributes of the poster who is producing a certain content are women in their thirties, among the advertising filters, those having compatibility with "thirties" and "women" are selected as "suitable users" of the filter DB31. Identify based on the value in the "Attribute" column and deliver this.
＜インセンティブ付与部の機能＞
　また、インセンティブ付与部２２は、コンテンツ投稿サイトにてアプリ２１０を通じて広告用フィルタを適用し加工が施されたコンテンツ、または、閲覧者端末３で閲覧されているコンテンツ（広告用フィルタが適用されているもの）、或いは、閲覧者端末３で閲覧され広告用フィルタに対するタップ操作がなされたコンテンツ、に関し、当該コンテンツの投稿者および閲覧者の少なくともいずれかに対し、該当広告用フィルタに関して予め定めたインセンティブの付与処理を実行する。 <Function of incentive granting department>
In addition, the incentive giving unit 22 applies the advertisement filter to the content posting site through the application 210 to process the content, or the content viewed on the viewer terminal 3 (the advertisement filter is applied). ) Or, regarding the content that has been viewed on the viewer terminal 3 and tapped on the advertising filter, at least one of the poster and the viewer of the content has a predetermined incentive for the relevant advertising filter. Execute the grant process.
　上述の広告用フィルタの閲覧やタップ（クリック）に関するインセンティブは、当該広告用フィルタが適用されたコンテンツの投稿時にショットで発生するケースの他、当該コンテンツ（広告用フィルタも含みうる）に関するインプレッションやタップ等に応じて継続的に発生するケースも想定しうる。 The above-mentioned incentives for viewing and tapping (clicking) an advertising filter are not only cases that occur in shots when posting content to which the advertising filter is applied, but also impressions and taps related to the content (including advertising filters). It is possible to assume a case where it occurs continuously depending on the above.
　なお、インセンティブ付与部２２は、広告用フィルタ使用（閲覧、タップ操作の概念含みうる）に対して無条件にインセンティブ付与を行うものではない。そのために例えば、上述の投稿者や閲覧者による各広告用フィルタの使用程度が、制限ルールＤＢ３４で該当広告用フィルタに関して予め定めた基準に達している場合、当該広告用フィルタの使用自体を制限する措置を講じる。 Note that the incentive giving unit 22 does not unconditionally give an incentive to the use of the advertising filter (which may include the concept of browsing and tapping operations). Therefore, for example, when the degree of use of each advertising filter by the above-mentioned contributor or viewer reaches a predetermined standard for the relevant advertising filter in the restriction rule DB 34, the use of the advertising filter itself is restricted. Take action.
　その措置とは、図７の制限ルールＤＢ３４でも示したように、アプリ２１０、３１０にて該当広告用フィルタをグレーアウトさせてタップ操作出来ないよう表示制御を行うなどし、使用自体を拒否するものや、延べの使用回数の上限を設定する、といったものを想定する。勿論、こうした制限例は一例であり、例えば広告主の意向により任意に設定可能なものである。 As shown in the restriction rule DB34 of FIG. 7, the measure is to refuse the use itself by graying out the corresponding advertisement filter in the applications 210 and 310 and controlling the display so that the tap operation cannot be performed. , Set an upper limit on the total number of uses. Of course, such a restriction example is an example, and for example, it can be arbitrarily set according to the intention of the advertiser.
　また、インセンティブ付与部２２は、広告用フィルタが使用されただけでインセンティブを付与するケースの他、当該広告用フィルタに対応した広告コンテンツが閲覧された場合、すなわち広告がターゲットにリーチしたことをもってインセンティブ付与の契機とするケースにも対応している。 Further, the incentive giving unit 22 gives an incentive only when the advertisement filter is used, and also when the advertisement content corresponding to the advertisement filter is viewed, that is, when the advertisement reaches the target. It also supports cases that trigger grants.
　その場合、インセンティブ付与部２２は、上述のコンテンツ投稿サイトにおける閲覧者の閲覧画面で表示させているコンテンツにおける、広告用フィルタのタップ操作等を閲覧者端末３から受けた場合、または、閲覧者端末３により該当広告用フィルタに対応した特定コンテンツへのアクセスがなされた場合、これをインセンティブ付与の契機とする。 In that case, the incentive giving unit 22 receives the tap operation of the advertisement filter or the like in the content displayed on the browsing screen of the viewer on the above-mentioned content posting site from the viewer terminal 3, or the viewer terminal. When the specific content corresponding to the corresponding advertisement filter is accessed by 3, this is used as an opportunity to give an incentive.
　上述のタップ操作等がなされると、該当オブジェクトに埋め込まれたＵＲＬをキーに画面遷移が行われ、広告コンテンツのサイトが閲覧者端末３に表示されることになる。この状態は、広告がターゲットである閲覧者にリーチしたと認識される。 When the above-mentioned tap operation or the like is performed, the screen transition is performed using the URL embedded in the corresponding object as a key, and the site of the advertisement content is displayed on the viewer terminal 3. This condition is recognized as the ad reaching the targeted audience.
　なお、インセンティブ付与部２２が、投稿者および閲覧者に付与するインセンティブは、広告用フィルタ提供元である広告主による広告料を原資としたものとなる。 The incentive given by the incentive giving unit 22 to the poster and the viewer is based on the advertising fee by the advertiser who is the provider of the advertising filter.
　その場合、インセンティブ付与部２２は、使用履歴ＤＢ３２において該当広告用フィルタの使用履歴を参照し、広告用フィルタを使用したユーザ（閲覧者）ごとに使用回数をカウントする。そして、この使用回数に対し、フィルタＤＢ３１の該当スタンプに関する「単位使用当たり付与額」の値を乗算することで、上述の閲覧者と該当コンテンツの投稿者に対して支払われる金員の総額を算定することとなる。 In that case, the incentive giving unit 22 refers to the usage history of the corresponding advertising filter in the usage history DB 32, and counts the number of times of use for each user (viewer) who used the advertising filter. Then, by multiplying this number of uses by the value of the "amount granted per unit use" for the corresponding stamp of the filter DB 31, the total amount of money paid to the above-mentioned viewer and the poster of the corresponding content is calculated. Will be done.
　なお、上述の単位使用当たり付与額の値は、広告用フィルタによる広告訴求の必要度、緊急度、および訴求範囲の少なくともいずれかに応じて広告主が予め定めたものとなる。　 Note that the value of the amount granted per unit use described above is predetermined by the advertiser according to at least one of the necessity, urgency, and appeal range of the advertisement appeal by the advertisement filter.
　支払われる金員の総額のうち、閲覧者と投稿者の間の分配比率は、予め規定されているものとする。よってインセンティブ付与部２２は、その分配比率に応じた額の金員を、閲覧者／投稿者の各インセンティブとして付与する。付与の手法としては、例えば、閲覧者や投稿者が指定した銀行口座への振込、電子マネーでの付与、など種々採用可能である。 Of the total amount of money paid, the distribution ratio between the viewer and the poster shall be specified in advance. Therefore, the incentive granting unit 22 grants an amount of money corresponding to the distribution ratio as each incentive for the viewer / poster. As a method of granting, for example, various methods such as transfer to a bank account designated by a viewer or a poster, granting with electronic money, and the like can be adopted.
＜履歴管理部の機能＞
　また、履歴管理部２３は、コンテンツ投稿サイトで閲覧者端末３にて閲覧されているコンテンツに関し、閲覧者端末３にていずれかの広告用フィルタがタップ操作等された場合、その広告用フィルタの使用履歴の情報を使用履歴ＤＢ３２に格納する。 <Function of history management department>
Further, when the content posted on the content posting site is viewed on the viewer terminal 3 by tapping any of the advertisement filters on the viewer terminal 3, the history management unit 23 uses the advertisement filter. The usage history information is stored in the usage history DB 32.
　そのため履歴管理部２３は、閲覧者端末３での広告用フィルタの使用すなわちクリックやタップのイベントを感知して、その閲覧者端末３からユーザＩＤ、イベント対象の広告用フィルタのフィルタＩＤ、および、イベント発生日すなわち使用日の各値を取得する。また、ここで得た値を含むレコードを生成し、これを使用履歴ＤＢ３２に格納することとなる。 Therefore, the history management unit 23 senses the use of the advertisement filter on the viewer terminal 3, that is, the click or tap event, and receives the user ID, the filter ID of the advertisement filter for the event, and the event target from the viewer terminal 3. Gets each value of the event occurrence date, that is, the usage date. In addition, a record including the value obtained here is generated and stored in the usage history DB 32.
　続いて、本実施形態における情報処理方法の実際手順について、以下に説明する。 Subsequently, the actual procedure of the information processing method in this embodiment will be described below.
＜情報処理方法：広告用フィルタの登録要求に伴う手順＞
　図８は、本実施形態における情報処理方法のフロー例１を示す図であり、具体的には、広告主による広告用フィルタの登録要求に伴う処理について説明する。以下で説明する情報処理方法に対応する各種動作は、例えば、情報処理装置１０が実行するプログラムにより実装される。また、プログラムは、以下に説明される各種の動作を行うためのコードから構成されている。なお、企業等の広告主が、その広告主端末４を操作し、例えば広告対象のイメージキャラクタに基づく広告用フィルタを登録しようとしている状況を一例として想定する。 <Information processing method: Procedure for requesting registration of advertising filter>
FIG. 8 is a diagram showing a flow example 1 of the information processing method in the present embodiment, and specifically, a process associated with a request for registration of an advertising filter by an advertiser will be described. Various operations corresponding to the information processing methods described below are implemented, for example, by a program executed by the information processing apparatus 10. In addition, the program is composed of code for performing various operations described below. As an example, it is assumed that an advertiser such as a company operates the advertiser terminal 4 and tries to register an advertisement filter based on, for example, an image character of an advertisement target.
　この場合、情報処理装置１０は、アクセスしてきた広告主端末４に対して広告用フィルタ登録受付用画面８００（図９～図１２）を配信し、この画面８００を介して、例えば広告主により制作された広告用フィルタ８０１のデータや、タイトル８０２、好適なユーザ属性８０３、単位使用当たり付与額８０４、広告対象８０５、広告原資の額８０６、インセンティブ付与期間８０７等の各データの入力を受け付ける（ｓ１）。 In this case, the information processing device 10 distributes the advertisement filter registration reception screen 800 (FIGS. 9 to 12) to the accessing advertiser terminal 4, and is produced by, for example, an advertiser through the screen 800. It accepts the input of the data of the advertisement filter 801 and each data such as the title 802, the suitable user attribute 803, the grant amount 804 per unit use, the advertisement target 805, the advertisement resource amount 806, and the incentive grant period 807 (s1). ).
　図９～図１２にて例示するように、この広告用フィルタ８０１は、例えば広告対象の商品画像８１０と、これを保持する人物フレーム８１５（図１１の場合は動物フレーム８１５）とを含む構成となっている。広告用フィルタ８０１の使用者である投稿者は、この広告用フィルタ８０１における人物フレーム８１５を目標に、自撮り画像における自身のイメージを重ね合わせることで、投稿者がこの広告対象の商品を保持しているかのごときコンテンツを制作できる。なお、商品画像８１０は、商品そのもののイメージに限定されず、有料サービスにつながるコンテンツやアイコン、スタンプ、或いはキャッチコピーなど様々採用しうる。 As illustrated in FIGS. 9 to 12, the advertising filter 801 includes, for example, a product image 810 to be advertised and a person frame 815 holding the product image 815 (animal frame 815 in the case of FIG. 11). It has become. The poster who is the user of the advertising filter 801 aims at the person frame 815 in the advertising filter 801 and superimposes his / her own image in the self-portrait image so that the poster retains the product targeted for this advertisement. You can create content as if you were there. The product image 810 is not limited to the image of the product itself, and various contents, icons, stamps, catch phrases, etc. that lead to paid services can be adopted.
　続いて情報処理装置１０は、上述のｓ１で得た広告用フィルタ８０１の各データを、フィルタＤＢ３１に格納する（ｓ２）。ここで格納するデータは、当該広告用フィルタを一意に特定すべく、フィルタＤＢ３１には未登録のフィルタＩＤを生成・付与し、このフィルタＩＤに各データを紐付けたものとなる。 Subsequently, the information processing device 10 stores each data of the advertising filter 801 obtained in the above-mentioned s1 in the filter DB 31 (s2). The data stored here is obtained by generating and assigning an unregistered filter ID to the filter DB 31 in order to uniquely identify the advertising filter, and associating each data with this filter ID.
＜情報処理方法：コンテンツの投稿に伴う手順＞
　図１３は、本実施形態における情報処理方法のフロー例２を示す図である。ここでは、投稿者によるコンテンツの投稿に伴う処理について説明する。なお、コンテンツ投稿サイトの所定ユーザが、その投稿者端末２を操作し、自身を被写体とした画像ないし映像をコンテンツとして投稿しようとしている状況を一例として想定する。 <Information processing method: Procedure for posting content>
FIG. 13 is a diagram showing a flow example 2 of the information processing method in the present embodiment. Here, the processing associated with the posting of the content by the poster will be described. As an example, it is assumed that a predetermined user of a content posting site operates the poster terminal 2 and tries to post an image or video with himself / herself as a subject.
　この場合、投稿受付部２０は、アクセスしてきた投稿者端末２に対して投稿受付用画面７００（図１４～図１７）を配信し、この画面７００を介して、例えば投稿者のセルフィー画像７０１のデータや、タイトル７０２、および説明文７０３等の各データの投稿要求を受け付ける（ｓ１０）。 In this case, the posting reception unit 20 distributes the posting reception screen 700 (FIGS. 14 to 17) to the accessing poster terminal 2, and via this screen 700, for example, the poster's selfie image 701. It accepts submission requests for data, title 702, description 703, and other data (s10).
　続いてフィルタ配信部２１は、上述の投稿者のユーザ属性をユーザ属性ＤＢ３３で検索し、このユーザ属性（例：女性、３０代）にマッチする広告用フィルタ（例：ｓ０００１）をフィルタＤＢ３１から抽出し、投稿者端末２に配信する（ｓ１１）。 Subsequently, the filter distribution unit 21 searches the user attribute of the above-mentioned poster in the user attribute DB 33, and extracts an advertising filter (example: s0001) that matches this user attribute (example: female, 30s) from the filter DB 31. Then, it is delivered to the poster terminal 2 (s11).
　この場合の投稿者端末２は、配信された広告用フィルタを、図１４～図１７の画面７００におけるプルダウンメニュー７０４のように、アプリ２１０にて選択可能に表示させる。また、投稿者端末２のアプリ２１０は、この画面７００で投稿者が選択した広告用フィルタの情報を、情報処理装置１０に通知する。 In this case, the poster terminal 2 displays the delivered advertisement filter so that it can be selected by the application 210 as in the pull-down menu 704 on the screen 700 of FIGS. 14 to 17. Further, the application 210 of the poster terminal 2 notifies the information processing device 10 of the information of the advertisement filter selected by the poster on the screen 700.
　一方、情報処理装置１０のインセンティブ付与部２２は、投稿者端末２から通知された広告用フィルタに関して、当該投稿者端末２のユーザすなわち投稿者による使用程度を、コンテンツＤＢ３０（ないし使用履歴ＤＢ３２）に基づき特定し、その使用程度が所定基準に達しているか判定する（ｓ１２）。 On the other hand, the incentive giving unit 22 of the information processing device 10 informs the content DB 30 (or the usage history DB 32) of the degree of use by the user of the poster terminal 2, that is, the poster, with respect to the advertisement filter notified from the poster terminal 2. It is specified based on the above, and it is determined whether or not the degree of use reaches a predetermined standard (s12).
　より具体的には、該当広告用フィルタに関する、上述の投稿者端末２のユーザによる使用履歴として、コンテンツＤＢ３０における各レコードのうち該当広告用フィルタを使用フィルタ欄に含むレコードのうち、そのユーザＩＤ欄が該当投稿者のユーザＩＤであるものの数をカウントする。すなわち、投稿者による使用回数を算定する。 More specifically, as the usage history by the user of the poster terminal 2 described above regarding the relevant advertisement filter, among the records including the relevant advertisement filter in the use filter column among the records in the content DB 30, the user ID column thereof. Counts the number of user IDs of the poster. That is, the number of uses by the poster is calculated.
　また、制限ルールＤＢ３４におけるレコードのうち、フィルタＩＤ欄に該当広告用フィルタのＩＤを含むレコードから、「１回」などといった制限適用基準の値を特定し、この値と上述の使用回数を比較して、使用程度が制限適用基準に達しているか判定することとなる。 In addition, among the records in the restriction rule DB 34, the value of the restriction application standard such as "once" is specified from the record including the ID of the corresponding advertising filter in the filter ID column, and this value is compared with the above-mentioned number of uses. Therefore, it is determined whether the degree of use has reached the restriction application standard.
　上述の判定の結果、使用制限を適用する必要があることが判明した場合（ｓ１３：Ｙ）、インセンティブ付与部２２は、上述の制限ルールＤＢ３４における該当レコードで規定されている制限内容に対応した制限処理を実行する（ｓ１４）。具体的には、上述の画面７００のプルダウンメニュー７０４における該当広告用フィルタの表示形態をグレーアウト状態に変化させ、その使用を拒否する処理などを想定できる。 When it is found that it is necessary to apply the usage restriction as a result of the above determination (s13: Y), the incentive giving unit 22 limits the restriction corresponding to the restriction content specified in the corresponding record in the above restriction rule DB 34. The process is executed (s14). Specifically, it is possible to assume a process of changing the display form of the corresponding advertisement filter in the pull-down menu 704 of the screen 700 to a grayed-out state and refusing to use the filter.
　一方、広告用フィルタを選択した投稿者は、アプリ２１０を操作して、図１４～図１７で例示するようにセルフィー画像７０１に対して当該広告用フィルタ８１０を重ね合わせる加工を行い、ＯＫボタン７０５をタップしたとする。 On the other hand, the poster who selected the advertising filter operates the application 210 to superimpose the advertising filter 810 on the selfie image 701 as illustrated in FIGS. 14 to 17, and clicks the OK button 705. Suppose you tap.
　この場合、投稿受付部２０は、上述の広告用フィルタによる加工が施されたコンテンツの投稿を投稿者端末２から受け付けて（ｓ１５）、これをコンテンツＤＢ３０に格納する（ｓ１６）。ここで格納する情報は、当該コンテンツを一意に特定すべく、コンテンツＤＢ３０には未登録のコンテンツＩＤを生成・付与し、このコンテンツＩＤに各情報を紐付けたものとなる。 In this case, the posting receiving unit 20 receives the posting of the content processed by the above-mentioned advertising filter from the poster terminal 2 (s15), and stores this in the content DB 30 (s16). The information stored here is obtained by generating and assigning an unregistered content ID to the content DB 30 in order to uniquely identify the content, and associating each information with the content ID.
　続いて、インセンティブ付与部２２は、上述の投稿者端末２による広告用フィルタの使用イベントの発生に伴い、インセンティブの付与処理を実行し（ｓ１７）、処理を終了する。インセンティブ付与は、当該広告用フィルタの使用回数に、単位使用当たり付与額を乗算して得た値を該当投稿者に付与する場合の他にも、該当広告用フィルタを閲覧しタップ操作等を行った閲覧者に対して付与する場合も想定できる。その場合のインセンティブ付与については後述する。 Subsequently, the incentive giving unit 22 executes the incentive giving process (s17) in accordance with the occurrence of the event of using the advertisement filter by the poster terminal 2 described above, and ends the process. Incentives can be given to the poster by multiplying the number of times the advertisement filter is used by the amount granted per unit use, or by browsing the advertisement filter and tapping it. It can also be assumed that it will be given to the viewer. The incentives given in that case will be described later.
　なお、インセンティブ付与部２２は、上述のインセンティブの付与処理に際し、広告主が該当広告用フィルタによる広告訴求の必要度、緊急度、および訴求範囲の少なくともいずれかに応じて予め定めた、単位使用当たり付与額をフィルタＤＢ３１で特定し、この額に、該当広告用フィルタの累積使用数（使用回数）を乗算して、上述の投稿者（と該当コンテンツの閲覧者）に対して支払われる金員の総額を算定する。例えば、単位使用当たり付与額が「１０」円で、累積使用数が「２８」であれば、金員の総額は「２８０円」となる。 In addition, the incentive granting unit 22 per unit use, which is predetermined by the advertiser in the above-mentioned incentive granting process according to at least one of the necessity, urgency, and appeal range of the advertisement appeal by the corresponding advertisement filter. The amount to be granted is specified by the filter DB31, and this amount is multiplied by the cumulative number of uses (number of times) of the relevant advertising filter to pay the above-mentioned contributor (and the viewer of the relevant content). Calculate the total amount. For example, if the amount granted per unit use is "10" yen and the cumulative number of uses is "28", the total amount of money is "280 yen".
　また、インセンティブ付与部２２は、インセンティブ付与に際し、算定した総額のうち例えば半分を投稿者、残り半分を閲覧者で分け合う、といった按分方式でインセンティブ付与の処理を実行してもよい。 Further, the incentive granting unit 22 may execute the incentive granting process by a proportional division method such that, for example, half of the calculated total amount is shared by the poster and the other half is shared by the viewers when the incentive is granted.
　なお、上述のインセンティブの付与処理に際し、インセンティブ付与部２２は、投稿者や閲覧者ごとに予め提示されている銀行口座への振り込み処理を、例えば、インターネットバンキングシステムを利用して実行するものとする。 In addition, in the above-mentioned incentive granting process, the incentive granting unit 22 shall execute, for example, the transfer process to the bank account presented in advance for each poster or viewer by using, for example, an Internet banking system. ..
＜情報処理方法：コンテンツ閲覧に伴う手順＞
　続いて、閲覧者によるコンテンツの閲覧および当該コンテンツの広告用フィルタ対するタップ操作等の動作に伴う、情報処理装置１０における処理について説明する。図１８は、本実施形態における情報処理方法のフロー例３を示す図である。 <Information processing method: Procedure for viewing contents>
Next, the processing in the information processing apparatus 10 that accompanies the browsing of the content by the viewer and the tap operation for the advertisement filter of the content will be described. FIG. 18 is a diagram showing a flow example 3 of the information processing method in the present embodiment.
　この場合、情報処理装置１０は、閲覧者端末３のアプリ３１０からのリクエストに応じ、コンテンツＤＢ３０からコンテンツを読み出してネットワークＮＷ経由で、閲覧者端末３に配信（図１９の画面１３００）しているものとする（ｓ２０）。 In this case, the information processing device 10 reads the content from the content DB 30 and distributes it to the viewer terminal 3 via the network NW in response to the request from the application 310 of the viewer terminal 3 (screen 1300 in FIG. 19). (S20).
　この画面１３００を閲覧中の閲覧者は、閲覧中のコンテンツ１３１０に含まれている広告用フィルタ８１０（具体的には広告用フィルタが含む広告対象のオブジェクト）に関して興味を示し、タップ操作等を行おうとしているものとする。 The viewer who is browsing this screen 1300 is interested in the advertisement filter 810 (specifically, the object to be advertised included in the advertisement filter) included in the content 1310 being browsed, and performs a tap operation or the like. Suppose you are trying.
　そこで、インセンティブ付与部２２は、ｓ２０で配信したコンテンツが含む広告用フィルタ８１０に関する、上述の閲覧者端末３のユーザすなわち閲覧者による使用程度を、使用履歴ＤＢ３２に基づき特定し、その使用程度が所定基準に達しているか判定する（ｓ２１）。 Therefore, the incentive giving unit 22 specifies the degree of use by the user of the above-mentioned viewer terminal 3, that is, the viewer, regarding the advertisement filter 810 included in the content delivered in s20, based on the usage history DB 32, and the degree of use is predetermined. It is determined whether the standard is reached (s21).
　より具体的には、広告用フィルタ８１０に関する、上述の閲覧者端末３のユーザによる使用履歴として、使用履歴ＤＢ３２における各レコードのうち該当広告用フィルタのレコードのユーザＩＤ欄を参照し、上述のユーザのユーザＩＤをカウントする。すなわち、使用回数を算定する。また、制限ルールＤＢ３４におけるレコードのうち、フィルタＩＤ欄に該当広告用フィルタのＩＤを含むレコードから、「１回」などといった制限適用基準の値を特定し、この値と上述の使用回数を比較して、使用程度が制限適用基準に達しているか判定することとなる。 More specifically, as the usage history by the user of the above-mentioned viewer terminal 3 regarding the advertisement filter 810, the user ID column of the record of the corresponding advertisement filter among the records in the usage history DB 32 is referred to, and the above-mentioned user. User ID is counted. That is, the number of uses is calculated. In addition, among the records in the restriction rule DB 34, the value of the restriction application standard such as "once" is specified from the record including the ID of the corresponding advertising filter in the filter ID column, and this value is compared with the above-mentioned number of uses. Therefore, it is determined whether the degree of use has reached the restriction application standard.
　上述の判定の結果、使用制限を適用する必要があることが判明した場合（ｓ２２：Ｙ）、インセンティブ付与部２２は、上述の制限ルールＤＢ３４における該当レコードで規定されている制限内容に対応した制限処理を実行する（ｓ２３）。具体的には、上述の画面１３００における該当広告用フィルタ８１０の表示形態をグレーアウト状態に変化させ、その使用を拒否する処理などを想定できる。 When it is found that it is necessary to apply the usage restriction as a result of the above determination (s22: Y), the incentive giving unit 22 limits the restriction corresponding to the restriction content specified in the corresponding record in the above restriction rule DB 34. The process is executed (s23). Specifically, it is possible to assume a process of changing the display form of the corresponding advertising filter 810 on the screen 1300 to a grayed out state and refusing to use the filter.
　続いて、インセンティブ付与部２２は、上述の閲覧者端末３における、使用可能な広告用フィルタ８１０のクリックすなわち使用イベントの発生を検知して（ｓ２５：Ｙ）、該当広告用フィルタ８１０に関して新たなレコードを生成し使用履歴ＤＢ３２に格納する（ｓ２６）。 Subsequently, the incentive giving unit 22 detects the occurrence of a click, that is, a usage event of the usable advertising filter 810 in the above-mentioned viewer terminal 3 (s25: Y), and records a new record regarding the corresponding advertising filter 810. Is generated and stored in the usage history DB 32 (s26).
　次にインセンティブ付与部２２は、コンテンツ１３１０の広告用フィルタ８１０に対する上述のクリックないしタッチの操作に応じ、インセンティブの付与処理を実行し（ｓ２７）、処理を終了する。 Next, the incentive giving unit 22 executes the incentive giving process (s27) in response to the above-mentioned click or touch operation on the advertisement filter 810 of the content 1310, and ends the process.
　上述のように、広告用フィルタ８１０に対するクリック等をｓ２７の判断根拠とする場合の他にも、該当広告用フィルタ８１０へのクリックにより、該当広告用フィルタ８１０に埋め込まれたＵＲＬに画面遷移させ、この遷移先の画面（図２０の画面１４００）で表示された広告コンテンツの閲覧が一定時間なされた場合、といった条件を判断根拠とするとしてもよい。或いは、単に広告用フィルタ８１０に対するクリック操作の有無のみをインセンティブ付与の判断根拠としてもよい。 As described above, in addition to the case where the click on the advertisement filter 810 is used as the basis for determining s27, the screen transitions to the URL embedded in the advertisement filter 810 by clicking on the advertisement filter 810. The judgment basis may be a condition such as when the advertisement content displayed on the transition destination screen (screen 1400 in FIG. 20) is browsed for a certain period of time. Alternatively, the presence or absence of a click operation on the advertising filter 810 may be the basis for determining the incentive.
　一方、インセンティブ付与部２２は、上述のインセンティブの付与処理に際し、広告主が該当広告用フィルタ８１０による広告訴求の必要度、緊急度、および訴求範囲の少なくともいずれかに応じて予め定めた、単位使用当たり付与額をフィルタＤＢ３１で特定し、この額に、該当広告用フィルタ８１０の累積使用数（使用回数）を乗算して、上述の閲覧者と該当コンテンツ１３１０の投稿者に対して支払われる金員の総額を算定する。例えば、単位使用当たり付与額が「１０」円で、累積使用数が「２８」であれば、金員の総額は「２８０円」となる。 On the other hand, the incentive granting unit 22 uses units predetermined by the advertiser in the above-mentioned incentive granting process according to at least one of the necessity, urgency, and appeal range of the advertisement appeal by the corresponding advertisement filter 810. The amount of money to be granted is specified by the filter DB31, and this amount is multiplied by the cumulative number of uses (number of times) of the relevant advertising filter 810 to be paid to the above-mentioned viewer and the poster of the corresponding content 1310. Calculate the total amount of. For example, if the amount granted per unit use is "10" yen and the cumulative number of uses is "28", the total amount of money is "280 yen".
　また、インセンティブ付与部２２は、ｓ２７におけるインセンティブ付与に際し、算定した総額のうち例えば半分を投稿者、残り半分を閲覧者で分け合う、といった按分方式でインセンティブ付与の処理を実行する。 In addition, the incentive granting unit 22 executes the incentive granting process in an apportioned manner, for example, half of the calculated total amount is shared by the poster and the other half is shared by the viewers when the incentive is granted in s27.
　なお、上述のインセンティブの付与処理に際し、インセンティブ付与部２２は、投稿者や閲覧者ごとに予め提示されている銀行口座への振り込み処理を、例えば、インターネットバンキングシステムを利用して実行するものとする。 In addition, in the above-mentioned incentive granting process, the incentive granting unit 22 shall execute, for example, the transfer process to the bank account presented in advance for each poster or viewer by using, for example, an Internet banking system. ..
　勿論、上述のインセンティブの算定体系や入金処理の手法などはあくまで一例であり、例えば、コンテンツ投稿サイトの運営者が、サービス運用規定やリソース等を踏まえて適宜に選択・採用すればよい。 Of course, the above-mentioned incentive calculation system and payment processing method are just examples. For example, the operator of the content posting site may appropriately select and adopt it based on the service operation rules and resources.
　上述の実施形態では、コンテンツ投稿サイトでの広告用フィルタ使用に伴うインセンティブ付与に関して説明したが、チャット形式でのメッセージングサービスにて、上述の広告用フィルタ配信を各ユーザの端末に行い、当該広告用フィルタ使用に伴うインセンティブ付与を行う形態も想定できる。 In the above-described embodiment, the incentive given by using the advertisement filter on the content posting site has been described, but the above-mentioned advertisement filter is delivered to each user's terminal by the messaging service in the chat format, and the advertisement is used. It is possible to envision a form in which incentives are given when the filter is used.
　以上、本開示を実施するための最良の形態などについて具体的に説明したが、本開示はこれに限定されるものではなく、その要旨を逸脱しない範囲で種々変更可能である。 The best mode for implementing the present disclosure has been specifically described above, but the present disclosure is not limited to this, and various changes can be made without departing from the gist thereof.
　こうした本実施形態によれば、コンテンツの投稿者およびユーザにおける、広告や課金に関する意識を適宜に抑制しつつ、当該コンテンツのクオリティや面白さの追求が可能となる。 According to this embodiment, it is possible to pursue the quality and fun of the content while appropriately suppressing the awareness of the content poster and the user regarding advertising and billing.
　なお、情報処理装置を構成する各機能を実現するためのプログラムを、コンピュータで読み取り可能な記録媒体に記録し、この記録媒体に記録されたプログラムをコンピュータシステムに読み込ませ、指示することによって、本実施形態の情報処理方法を実現するとしてもよい。 A program for realizing each function constituting the information processing device is recorded on a computer-readable recording medium, and the program recorded on the recording medium is read by the computer system and instructed to be used. The information processing method of the embodiment may be realized.
　具体的には、当該プログラムは、情報処理装置において、コンテンツ加工に用いうる広告用フィルタを保持して、所定サイトにてコンテンツの投稿を行う端末に、前記広告用フィルタを配信する動作と、前記端末において前記広告用フィルタによる加工が施された前記コンテンツが、前記サイトに投稿された場合、当該コンテンツの投稿者および当該コンテンツの閲覧者の少なくともいずれかに対し、前記広告用フィルタに関して予め定めたインセンティブの付与処理を実行する動作と、をコンピュータによって実現するためのプログラムである。 Specifically, the program has an operation of holding an advertising filter that can be used for content processing in an information processing device and delivering the advertising filter to a terminal that posts content on a predetermined site. When the content processed by the advertising filter on the terminal is posted on the site, at least one of the poster of the content and the viewer of the content is predetermined with respect to the advertising filter. It is a program for realizing the operation of executing the incentive giving process and the operation by a computer.
　ここでいう「コンピュータシステム」とは、ＯＳや周辺機器等のハードウェアを含むものとする。また、「コンピュータで読み取り可能な記録媒体」とは、フレキシブルディスク、光磁気ディスク、ＲＯＭ、ＣＤ－ＲＯＭ、ＵＳＢメモリ等の可搬媒体、コンピュータシステムに内蔵されるハードディスクやＳＳＤ等の記憶装置のことをいう。 The "computer system" here includes hardware such as an OS and peripheral devices. The "computer-readable recording medium" refers to a portable medium such as a flexible disk, a magneto-optical disk, a ROM, a CD-ROM, or a USB memory, and a storage device such as a hard disk or SSD built in a computer system. To say.
　さらに「コンピュータで読み取り可能な記録媒体」とは、インターネット等のネットワークや電話回線等の通信回線を介してプログラムを送信する場合の通信線のように、短時間、動的にプログラムを保持するもの、その場合のサーバやクライアントとなるコンピュータシステム内部の揮発性メモリのように、一定時間プログラムを保持しているものも含んでもよい。 Furthermore, a "computer-readable recording medium" is a medium that dynamically holds a program for a short period of time, such as a communication line when a program is transmitted via a network such as the Internet or a communication line such as a telephone line. In that case, a program may be held for a certain period of time, such as a volatile memory inside a computer system serving as a server or a client.
　また、上記プログラムは、前述した機能の一部を実現するためのものであってもよく、さらに前述した機能をコンピュータシステムにすでに記録されているプログラムとの組み合わせで実現できるものであってもよい。 Further, the above-mentioned program may be for realizing a part of the above-mentioned functions, and may be further realized for realizing the above-mentioned functions in combination with a program already recorded in the computer system. ..
ＮＷ　ネットワーク
２　投稿者端末
３　閲覧者端末
４　広告主端末
５　プログラム
１０　情報処理装置
１１　記憶部
１２　メモリ
１３　演算部
１４　入力部
１５　出力部
１６　通信部
２０　投稿受付部
２１　フィルタ配信部
２２　インセンティブ付与部
２３　履歴管理部
３０　コンテンツＤＢ
３１　フィルタＤＢ（フィルタ保持部）
３２　使用履歴ＤＢ（履歴保持部）
３３　ユーザ属性ＤＢ（属性保持部）
３４　制限ルールＤＢ
２１０　アプリ
２１１　撮影ユニット
３１０　アプリ
３１１　撮影ユニット

  NW network 2 Poster terminal 3 Viewer terminal 4 Advertiser terminal 5 Program 10 Information processing device 11 Storage unit 12 Memory 13 Calculation unit 14 Input unit 15 Output unit 16 Communication unit 20 Post reception unit 21 Filter distribution unit 22 Incentive granting unit 23 History management unit 30 content DB
31 Filter DB (filter holding unit)
32 Usage history DB (history holding unit)
33 User attribute DB (attribute holding unit)
34 Restriction rule DB
210 App 211 Shooting unit 310 App 311 Shooting unit

Claims (10)

  1. 　コンテンツ加工に用いうる広告用フィルタを保持するフィルタ保持部と、
    　所定サイトにてコンテンツの投稿を行う端末に、前記広告用フィルタを配信するフィルタ配信部と、
    　前記端末において前記広告用フィルタによる加工が施された前記コンテンツが、前記サイトに投稿された場合、当該コンテンツの投稿者および当該コンテンツの閲覧者の少なくともいずれかに対し、前記広告用フィルタに関して予め定めたインセンティブの付与処理を実行するインセンティブ付与部と、
    　を備える情報処理装置。     A filter holding unit that holds an advertising filter that can be used for content processing,
    A filter distribution unit that distributes the advertisement filter to terminals that post content on a predetermined site,
    When the content processed by the advertising filter on the terminal is posted on the site, at least one of the poster of the content and the viewer of the content is predetermined with respect to the advertising filter. An incentive granting unit that executes the incentive granting process
    Information processing device equipped with.
  2. 　前記インセンティブ付与部は、
    　前記コンテンツにおける前記広告用フィルタに対し、前記閲覧者による所定操作を当該端末から受けた場合、または、前記操作により前記広告用フィルタに対応した特定コンテンツへのアクセスがなされた場合、前記インセンティブの付与処理を実行する、請求項１記載の情報処理装置。     The incentive giving section
    When a predetermined operation by the viewer is received from the terminal for the advertisement filter in the content, or when the specific content corresponding to the advertisement filter is accessed by the operation, the incentive is given. The information processing apparatus according to claim 1, which executes processing.
  3. 　前記インセンティブ付与部は、
    　前記付与処理に際し、前記インセンティブとして、前記広告用フィルタの提供元である広告主による広告料を原資とした所定額の金員を、前記投稿者および前記閲覧者の少なくともいずれかに付与する、請求項１または２のいずれか記載の情報処理装置。     The incentive giving section
    In the granting process, as an incentive, a predetermined amount of money, which is funded by an advertising fee by an advertiser who is a provider of the advertising filter, is granted to at least one of the poster and the viewer. Item 4. The information processing apparatus according to any one of Items 1 and 2.
  4. 　前記インセンティブ付与部は、
    　前記広告主が前記広告用フィルタによる広告訴求の必要度、緊急度、および訴求範囲の少なくともいずれかに応じて予め定めた、前記広告用フィルタの単位使用当たりないし単位閲覧当たりの付与額を、前記投稿者による広告用フィルタ使用回数ないし前記閲覧者による広告用フィルタ閲覧回数に適用して、前記金員の額を算定する、請求項３記載の情報処理装置。     The incentive giving section
    The amount granted per unit use or unit viewing of the advertisement filter, which is predetermined by the advertiser according to at least one of the necessity, urgency, and appeal range of the advertisement appeal by the advertisement filter. The information processing device according to claim 3, wherein the amount of money is calculated by applying it to the number of times the poster uses the advertising filter or the number of times the viewer views the advertising filter.
  5. 　前記投稿者に関する属性情報を保持する属性保持部を更に備え、
    　前記フィルタ配信部は、
    　前記投稿者の端末に対する前記広告用フィルタの配信を行うに際し、当該投稿者の属性を前記属性情報で特定し、前記属性と適合性を有することが予め規定された広告用フィルタを、前記端末に配信する、請求項１～４のいずれか記載の情報処理装置。     Further provided with an attribute holding unit for holding attribute information about the poster,
    The filter distribution unit
    When delivering the advertising filter to the poster's terminal, the attribute of the poster is specified by the attribute information, and the advertising filter defined in advance to have compatibility with the attribute is applied to the terminal. The information processing device according to any one of claims 1 to 4, which is to be delivered.
  6. 　前記フィルタ保持部は、
    　前記広告用フィルタとして、広告対象の画像、ロゴ、キャラクタ、キャッチコピー、および広告動画の少なくともいずれかを、前記コンテンツである画像、動画、およびテキストの少なくともいずれかに所定の透明度で重ね合わせて使用するフィルタを保持する、請求項１～５のいずれか記載の情報処理装置。     The filter holding portion is
    As the advertising filter, at least one of the image, logo, character, catch phrase, and advertising video to be advertised is superimposed on at least one of the content images, videos, and text with a predetermined transparency. The information processing apparatus according to any one of claims 1 to 5, which holds a filter to be used.
  7. 　前記広告用フィルタの使用履歴を保持する履歴保持部を更に備え、
    　前記インセンティブ付与部は、
    　前記広告用フィルタに関する、前記投稿者による使用程度を、前記使用履歴に基づき特定し、当該使用程度が所定基準に達している場合、当該投稿者による前記広告用フィルタの使用に際して所定の制限処理を適用する、請求項１記載の情報処理装置。     A history holding unit for holding the usage history of the advertising filter is further provided.
    The incentive giving section
    The degree of use of the advertising filter by the poster is specified based on the usage history, and when the degree of use reaches a predetermined standard, a predetermined restriction process is applied when the poster uses the advertising filter. The information processing apparatus according to claim 1, which is applied.
  8. 　前記インセンティブ付与部は、
    　前記制限処理として、前記広告用フィルタの使用拒否、または使用回数の上限設定、の少なくともいずれかを適用する、請求項７記載の情報処理装置。     The incentive giving section
    The information processing apparatus according to claim 7, wherein at least one of refusal to use the advertising filter and setting an upper limit of the number of times of use is applied as the restriction process.
  9. 　情報処理装置が、
    　コンテンツ加工に用いうる広告用フィルタを保持して、
    　所定サイトにてコンテンツの投稿を行う端末に、前記広告用フィルタを配信するステップと、
    　前記端末において前記広告用フィルタによる加工が施された前記コンテンツが、前記サイトに投稿された場合、当該コンテンツの投稿者および当該コンテンツの閲覧者の少なくともいずれかに対し、前記広告用フィルタに関して予め定めたインセンティブの付与処理を実行するステップと、
    　を実行する情報処理方法。     Information processing device
    Holds advertising filters that can be used for content processing,
    The step of delivering the advertisement filter to the terminal that posts the content on the predetermined site,
    When the content processed by the advertising filter on the terminal is posted on the site, at least one of the poster of the content and the viewer of the content is predetermined with respect to the advertising filter. Steps to execute the incentive granting process
    Information processing method to execute.
  10. 　情報処理装置において、
    　コンテンツ加工に用いうる広告用フィルタを保持して、
    　所定サイトにてコンテンツの投稿を行う端末に、前記広告用フィルタを配信するステップと、
    　前記端末において前記広告用フィルタによる加工が施された前記コンテンツが、前記サイトに投稿された場合、当該コンテンツの投稿者および当該コンテンツの閲覧者の少なくともいずれかに対し、前記広告用フィルタに関して予め定めたインセンティブの付与処理を実行するステップと、
    　を実行させるプログラム。

          In information processing equipment
    Holds advertising filters that can be used for content processing,
    The step of delivering the advertisement filter to the terminal that posts the content on the predetermined site,
    When the content processed by the advertising filter on the terminal is posted on the site, at least one of the poster of the content and the viewer of the content is predetermined with respect to the advertising filter. Steps to execute the incentive granting process
    A program that executes.
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