KR20150080976A - Advertisement method and system using scrapped contents database - Google Patents

Abstract

The present invention relates to a method and a system for advertisement using scrapped content filing. The method includes: a step of a server storing an indirect interesting field of a second user in a first database based on content included in a scrapped page when the scrapped page is transmitted from a first user to the second user; a step of the server providing a first advertisement, matched with the indirect interesting field, to the scrapped page to be transmitted to the second user; a step of the server storing a direct interesting field in a second database based on content selected by the second user among the contents when the second user accesses the service site through the scrapped page received; and a step of the server providing a second advertisement matched with the direct interesting field when the second user accesses the service site.

Description

[0001] ADVERTISEMENT METHOD AND SYSTEM USING SCRAPPED CONTENTS DATABASE [0002]

The embodiment according to the concept of the present invention compensates for the provision of the customized advertisement corresponding to the content to the content user of the service site in a differential manner and compensates the advertisement revenue in a way that indirectly interests the user who uses the service site, The present invention relates to an advertising method and system using scrap content filing that can be selectively used for marketing.

With the advancement of computer and internet technology today, digital creatives such as software, digital sound sources, digital movies, digital photographs, and digital images that can be infinitely reproduced without damage to the original are produced and circulated endlessly. Most of the high-quality contents produced by professional authors of such digital contents are offered to general users by a professional service provider for a fee.

However, there is a problem in that the online contents (for example, blogs, communities, knowledge answers, etc.) that are publicly disclosed to a large number of users in the Internet environment, ) Is a unique representation of the publisher's thoughts, feelings, and knowledge.

While these works must be protected by the rights of the creators in the process of being transmitted to others through the internet network, only the operating profits of the internet operators such as portals are paid, and the actual author is not paid any price. To be operated.

Especially, as the user - created contents are explosively increased in blogs called one - person media and the influence on consumers is increased, the concept and importance of copyright compensation of general users are emphasized.

In addition, every time a content site is accessed, an advertisement irrelevant to the content is displayed to give a feeling of rejection to the consumer, and an advertisement irrelevant to the content is reproduced at the beginning, middle or end of reproduction of the content. There is a problem that the actual effect is less than the anticipated advertisement effect.

The technical problem to be solved by the present invention is to provide a method of providing a customized advertisement to a user of a service site and differentially compensating an advertisement revenue generated when an advertisement is provided, and a system using the method.

In addition, the present invention provides a method that can be divided into indirect interest fields and direct interest fields by users who use the service site, and which can be selectively used for marketing, and a system using the same.

In the advertisement method using scrap content filing according to an embodiment of the present invention, when a scrap page produced by a first user is transmitted to a second user, the server transmits, to the second user, Storing in the first database an indirect field of interest; The server providing a first advertisement to the scrap page sent to the second user, the first advertisement matching the indirect interest field; When the second user accesses the service site through the received scrap page, the server displays the direct interest field of the second user in the second database based on the content selected by the second user among the contents Storing; And the server may include providing a second advertisement that matches the direct interest area upon accessing the service site of the second user.

According to an embodiment of the present invention, the step of storing in the first database may store the keyword set in each content of the scrap page in association with the second user personal information.

According to an embodiment of the present invention, the step of storing in the second database may store the keyword and user personal information set in content selected by the second user in association with each other.

According to the embodiment, the first and second advertisements may be provided with advertisements matching the keyword set in the content.

According to an embodiment, it is possible to compensate the first user for the advertisement revenue generated in providing the advertisement.

A system using scrap contents filing according to an embodiment of the present invention includes a terminal of a second user who receives a scrap page produced from a first user and accesses to a service site; An indirect filing server for storing an indirect interest field of the second user based on keywords of contents included in the scrap page; A direct filing server for modifying the indirect interest field of the second user based on the keyword of the content selected by the second user and storing the modified content as a direct interest field of the second user; An advertisement server for providing an advertisement matching a keyword of content included in the scrap page and a keyword of content selected by the second user; And a main server that manages each of the servers and determines to provide the first user with the compensation of the advertisement revenue generated when the advertisement is provided.

According to an embodiment of the present invention, the main server uses the at least one of the re-inflow rate of the second user, the type of the content to be viewed, the time spent in the viewed content, the number of comments, the recommendation number, the number of views, Differential compensation can be determined.

The method and system according to the embodiment of the present invention have the effect of providing a customized advertisement corresponding to the content to the content user of the service site.

In addition, the method and system according to the embodiment of the present invention have the effect of transferring scrap pages containing contents and analyzing the users who are re-introduced, thereby making a database of interest groups with high reliability.

In addition, the method and system according to the embodiment of the present invention are capable of differentially compensating the site user for the revenue generated when the advertisement is provided.

In addition, the method and system according to the embodiment of the present invention can divide interests of users who use the service site into indirect interest fields and direct interest fields, and can be used for marketing selectively.

1 is a diagram illustrating a user interface (UI) according to an embodiment of a service site according to an embodiment of the present invention.
2 is a diagram for explaining a process of producing a scrap page in the service site of FIG.
FIG. 3 is a view showing an embodiment of a scrap page produced by the process shown in FIG. 2. FIG.
4 is a diagram for explaining a process in which the scrap page of FIG. 3 is transmitted to other users.
5 is a diagram illustrating embodiments of a user interface for displaying scrap pages received by other users according to the process of FIG.
6 is a diagram for explaining a process in which other users re-enter the service site of FIG. 1 through the page shown in FIG.
FIG. 7 is a detailed view for explaining a process of DBs of interest through the process of re-entering other users according to the embodiment of the present invention into the service site of FIG.
8 is a diagram illustrating an advertisement system using scrap content filing according to an embodiment of the present invention.
9 is a detailed view for explaining an advertisement system using scrap contents filing according to an embodiment of the present invention.
10 is a diagram illustrating an advertisement method using scrap contents filing according to an embodiment of the present invention.

It is to be understood that the specific structural or functional description of embodiments of the present invention disclosed herein is for illustrative purposes only and is not intended to limit the scope of the inventive concept But may be embodied in many different forms and is not limited to the embodiments set forth herein.

The embodiments according to the concept of the present invention can make various changes and can take various forms, so that the embodiments are illustrated in the drawings and described in detail herein. It should be understood, however, that it is not intended to limit the embodiments according to the concepts of the present invention to the particular forms disclosed, but includes all modifications, equivalents, or alternatives falling within the spirit and scope of the invention.

The terms first, second, etc. may be used to describe various elements, but the elements should not be limited by the terms. The terms may be named for the purpose of distinguishing one element from another, for example, without departing from the scope of the right according to the concept of the present invention, the first element may be referred to as a second element, The component may also be referred to as a first component.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between. Other expressions that describe the relationship between components, such as "between" and "between" or "neighboring to" and "directly adjacent to" should be interpreted as well.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In this specification, the terms "comprises" or "having" and the like are used to specify that there are features, numbers, steps, operations, elements, parts or combinations thereof described herein, But do not preclude the presence or addition of one or more other features, integers, steps, operations, components, parts, or combinations thereof.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the meaning of the context in the relevant art and, unless explicitly defined herein, are to be interpreted as ideal or overly formal Do not.

In this specification, a database (DB) may mean a functional and structural combination of software and hardware for storing information corresponding to each DB. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the DB. In addition, it can be implemented in various ways such as a linked-list, a tree, and a relational DB, and includes all data storage media and data structures capable of storing information corresponding to the DB.

In the present invention, it is defined as filing that analyzing and databaseing (hereinafter, referred to as DB) the tendency (interest field) of each user including content interest and content browse time of users who browse and scrap content and share it Explain.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a user interface (UI) according to an embodiment of a service site according to an embodiment of the present invention.

Referring to FIG. 1, a user interface (UI-MAIN) of a service site main screen for providing a customized advertisement using filing of scrap contents according to an embodiment of the present invention is shown.

The user interface UI-MAIN of the main screen may include a login unit 110, a search unit 120, a menu unit 130, a preview unit 140, and a scrap editing unit 150.

The login unit 110 is a part for providing a login function so that users who are members of the service site can log in to the service site.

That is, the service site for providing the tailored advertisement using the filing of the scrap contents according to the embodiment of the present invention can be operated as a member for efficiency of operation.

The search unit 120 is a unit for providing a search function for searching for contents desired by users. According to the embodiment, the users can search the corresponding contents by inputting the keywords related to the desired contents.

The menu unit 130 provides a menu for selecting and viewing services and content categories provided by the service site.

According to the embodiment, the menu unit 130 may include a menu for moving to a home page of a service site, a menu for moving to a corresponding category of contents provided by the service site (for example, a content category related to product introduction, a content category (New & Hot) becoming a new news item or an issue), and a menu (Scrap book) for providing a scrapbook function for scrapping and editing contents ), And the like.

The preview unit 140 provides a preview function so that some of the contents included in each category can be confirmed at a glance.

The scrap editing unit 150 is displayed as a button for scrapping specific contents in order to produce a scrapbook provided at the service site, and the user can move to a page where the scrapbook can be edited by selecting the button. The editing of the scrapbook will be described in more detail with reference to Fig.

The user interface (UI-MAIN) of the main screen shown in FIG. 1 is only an embodiment, and the configuration of the main screen may be variously changed.

2 is a diagram for explaining a process of producing a scrap page in the service site of FIG.

Referring to FIGS. 1 and 2, the size of each of the contents 200-1 to 200-3 can be adjusted in a scrapbook production user interface (UI-SCRAPSET).

According to the embodiment, the user drags an edge portion of each of the contents 200-1 to 200-3 in the process of producing the scrapbook, Can be increased or decreased.

The scrap page (SCRAP PAGE) generated according to the result of adjusting the sizes of the contents 200-1 to 200-3 in the scrapbook production user interface (UI-SCRAPSET) is composed of various contents (300-1 to 300-4).

Here, the content to be scrapped may include content provided by the service site, content that the user directly creates and uploads, and content of other sites.

That is, the scrap page (SCRAP PAGE) can display the scrapbook unique to the user who produced the scrapbook, and the size and position of the content can be freely changed according to the user's personality.

A keyword representing the content content is set in each of the contents, and a keyword can be extracted from the content to be viewed or scrapped by the user, thereby making it possible to convert the interest field of each user into a DB.

Here, even if the scrap page is composed only of the title and the text of the content, a representative keyword can be set for each title and each text.

In addition, it is possible to divide the user's interest field into numerical values according to the change in the size of the content. For example, by giving different scores according to the size of the contents to be edited by the user, the user's interest field can be further databased.

Further, by analyzing the time spent on the content page to be viewed by the user, whether to make a comment, whether or not it is recommended, and the like, and by assigning different scores, the user's interest field can be further databased.

In addition, by analyzing the user pattern using the number of times that the user searches for similar contents through the retrieval unit 120 after the content is viewed, the user's interest field can be further databased.

In addition, the user can create a scrap page of various fields of interest by storing the scrap page in accordance with the date, time and interest field in cooperation with the cloud server.

FIG. 3 is a view showing an embodiment of a scrap page produced by the process shown in FIG. 2. FIG.

Referring to FIGS. 2 and 3, a scrap page (SCRAP PAGE) according to an embodiment of the SCRAP PAGE shown in FIG. 2 includes a plurality of contents 300'-1 to 300'-5, Advertisement 400 may be included.

As shown in FIG. 3, each of the plurality of contents 300'-1 to 300'-5 may include at least one of an image, a moving image, and a character.

The SCARP PAGE may include an advertisement 400 associated with a plurality of contents 300'-1 to 300'-5 scrapped by the user.

Specifically, a keyword is extracted from content scraped by the user, compared with an advertisement keyword in the advertisement DB, and an advertisement having a high degree of matching is selected and displayed.

For example, the number of displayed advertisements can be changed by including an advertisement corresponding to each scraped content, or by including only an advertisement corresponding to the largest content.

Here, the once-selected advertisement may be excluded at the next selection for a certain period of time.

4 is a diagram for explaining a process in which the scrap page of FIG. 3 is transmitted to other users.

Referring to FIGS. 3 and 4, a scrap page (SCRAP PAGE) produced by a user can be transmitted to other users (USER1 to USER7).

According to the embodiment, the scrap page (SCRAP PAGE ') produced by the user can be directly transmitted to other users (USER1 and USER2) included in the primary receiving user group GROUP1 first. In addition, the scrap page (SCRAP PAGE ') may be transmitted through various social networking services (SNS) in some cases.

Thereafter, the scrap page SCRAP PAGE 'received by each of the other users USER1 and USER2 included in the primary receiving user group GROUP1 is transmitted from each of the other users USER1 and USER2 to the secondary receiving user group GROUP2 (USER3 to USER7) included in the user list.

That is, as shown in FIG. 4, a scrap page (SCRAP PAGE ') may be spread and transmitted to other users (USER1 to USER). The number of times of spread transmission may mean the number of times that the user who created the SCRAP PAGE 'includes both the number of times the SCRAP PAGE is initially transmitted and the number of times the SCRAP PAGE is transmitted.

4, the number of times of spread transmission is determined by the number of other users USER1 and USER2 included in the primary receiving user group GROUP1 and the number of other users included in the secondary receiving user group GROUP2, USER7). ≪ / RTI >

If the scrap page SCRAP PAGE is transmitted from each of the other users USER3 to USER7 included in the second receiving user group GROUP2 to other users (not shown), the number of times of forwarding is also included in the number of spreading transmissions .

Here, when the user transmits the scrap page, the interest field of the primary receiving user group (GROUP1) can be converted into the DB of indirect interest field.

For example, the user creates his or her area of interest as a scrap page (SCRAP PAGE) and sends it to the primary receiving user group (GROUP1) having similar interests.

That is, the contents of the scrap page to be transmitted can be inferred that the primary receiving user group is a field of interest.

In detail, the contents of the scrap page may be plural, and a keyword may be extracted for each content, and a plurality of extracted keywords and primary recipient user information may be matched and stored and converted into a DB. Field DB.

Here, the primary receiving user information may be an ID, an IP address, a nickname, a real name, and the like.

5 is a diagram illustrating embodiments of a user interface for displaying scrap pages received by other users according to the process of FIG.

4 and 5, in the first case (CASE1) in which the scrap page (SCRAP PAGE ') received by the other user is confirmed by the PC, the first page (PG-RPC) SCRAP PAGE ') can be displayed as it is.

(PG-RMOBILE1) is added to the second case (CASE2-1, CASE2-2, CASE, 2-3) in which the scrap page (SCRAP PAGE ') received by the other user is confirmed by the mobile terminal, (PG-RMOBILE2), or as part of the title and text of the content such as the third page (PG-RMOBILE2), or as an image, title, and text As shown in FIG.

That is, in the second case (CASE2-1, CASE2-2, CASE, 2-3) in which the scrap page (SCRAP PAGE ') received by the other user is confirmed by the mobile terminal, the display space of the mobile terminal is relatively It is possible to extract and display a part of the contents, and the form can be variously changed.

6 is a diagram for explaining a process in which other users re-enter the service site of FIG. 1 through the page shown in FIG.

5 and 6, another user who has received the scrap page SCRAP PAGE 'selects the specific content from the pages (PG-RPC, PG-RMOBILE1, PG-RMOBILE2 and PG-RMOBILE3) To access the service site.

A first case (CASE1) in which another user accesses the service site through a page (PG-RPC) confirmed through the PC, and a content page (CONTENTS PAGE) related to the selected content.

In this case, the content page (CONTENTS PAGE) includes an image part 500-1 for displaying an image (or a moving picture), a comment part 500-2 for displaying a comment on the content, A recommendation unit 500-3, a hits unit 500-4 that indicates the number of times the content is displayed, and an advertisement unit 500-5 that displays an advertisement associated with the content.

(CASE2) in which another user accesses the service site through pages (PG-RMOBILE1, PG-RMOBILE2, PG-RMOBILE3) confirmed through the mobile terminal and a scrap page (SCRAP PAGE ' Lt; / RTI >

In this case, the advertisement unit 400 'included in the scrap page (SCRAP PAGE' ') can display the advertisement related to the content selected by another user to access (access) the service site.

When another user selects any one of the contents included in the SCRAP PAGE in the service site, it can be connected to the contents page corresponding to the selected contents.

In the second case (CASE2), pages (PG-RMOBILE1, PG-RMOBILE2, and PG-RMOBILE3) identified through the mobile terminal display only a part of the contents. Therefore, they are accessed with a scrap page A step may be included in the middle.

FIG. 7 is a detailed view for explaining a process of DBs of interest through the process of re-entering other users according to the embodiment of the present invention into the service site of FIG.

Referring to FIGS. 6 and 7, the other users (USERs 1 to 3) receiving the scrap page are re-entered into the service site through the PC or the mobile terminal.

First, as described with reference to FIG. 4, the indirect interest fields of the respective other users to which the user has transmitted the scrap page are DB and stored.

Here, in order to increase the accuracy of the indirect interest DB, when another user selects a specific content and re-enters the site, the indirect interest field of the other user is updated, and the DB of interest is directly stored in the DB.

Specifically, a keyword is set for each content of the scrap page transmitted by the user, and a representative keyword of the content selected by each of the other users (USER 1 to USER 3) is input to the service site.

The input keyword is a keyword extracted from content selected by another user, and may be a keyword that allows each of the other users (USER 1 to USER 3) to re-enter to actually identify an area of interest.

The indirect interest field in which a plurality of keywords are stored can be modified and stored as a keyword of the selected content by using the keyword, and the DB stored as described above can be a direct interest DB of another user.

Through this, it is possible to determine the field of interest substantially by each of the other users (USERs 1 to 3) re-flowing, and to update the already stored indirect interest DB so that the interest field of each other user can be accurately DB .

In addition, the input keyword may be compared with an advertisement keyword in the advertisement DB, and an advertisement 710 of a scrap page or an advertisement 711 may be provided on a content page in which another user re-enters the advertisement.

In addition, the provided advertisement may be based on a time when other users (USERs 1 to 3) access. For example, when cooking contents are selected at the dawn of time and re-entered into the service site, cooking advertisements based on the content keyword and the access time can be displayed. Here, not only the advertisement but also similar contents can be displayed.

Accordingly, it is possible to convert the interest fields of other users (USER 1 to USER 3) to which the scrap page is transmitted into a database of indirect interest fields, analyze the contents selected by other re-entering users (USER 1 to USER 3) It can modify the field and DB to other users' interests.

In this way, a user group that matches an area of interest accurately can be converted into a DB and utilized in marketing.

In addition, the advertisement revenue generated by the advertisement provided at the time of the introduction of the other user can compensate the site user who transmitted the scrap page.

For example, at least one of the re-inflow rate, the type of the content to be viewed, the time spent in the viewed content, the number of comments, the number of referrals, the number of views, and the number of scrapes The compensation can be paid in a differential manner.

FIG. 8 is a view showing an advertisement system using scrap contents filing according to an embodiment of the present invention, FIG. 9 is a detailed view for explaining an advertisement system using scrap contents filing according to an embodiment of the present invention, 1 is a diagram illustrating an advertisement method using scrap contents filing according to an embodiment of the present invention.

8 to 10, an advertisement system using scrap contents fileing includes a content registration management unit 910 for registering and managing content, a site main server 820 for managing advertisement compensation, a content direct filing unit 920, An indirect filing server 824 including a content indirect filing means 930 and an advertisement server 826 including an advertisement providing means 940 and an advertisement information managing means 950, And terminals 811 and 812 of users who use the site.

The site main server 820 manages the content registered by the site operator and the site user through the content registration management means 910 and the content scrapbook produced and transmitted by the site user.

Accordingly, the site user edits the content stored in the scrapbook, creates a scrap page, and transmits the scrap page to another user (S110, S120).

In addition, the site may server 820 determines whether to compensate the advertisement revenue generated by the activity of the site user through the content registration management means 910, and manages the advertisement revenue.

For example, the reimbursement rate may be differentiated according to at least one of the re-inflow rate of other users re-entering the site, the type of content viewed, the time spent on the content viewed, the number of comments, the number of referrals, the number of views, Management.

Here, the service main server 820 manages the operations of the direct filing server 822, the indirect filing server 824, and the advertisement server 826.

The indirect filing server 826 creates and stores an indirect interest field DB by storing the interest field of another user to which the scrap page is transmitted by using the indirect index filing means 920 (S130).

For example, the content of the scrap page to be transmitted can be inferred that another user group is a field of interest.

Specifically, the content of the scrap page may be a plurality of keywords, and a keyword may be extracted for each content, a plurality of extracted keywords may be matched with other user information and stored, and DB may be stored. Field DB.

The direct filing server 824 then uses the direct content filing means 920 to file the interests of other users who are re-flowing into the site, (S150).

Specifically, a keyword is set in each content of the scrap page transmitted by the user, and a representative keyword of the content selected by another user at the time of re-entering is input to the service site.

The input keyword may be a keyword extracted from content selected by another user, and may be a keyword that can confirm the field of interest of the other user who is re-flowing. Also, By directly modifying the keywords of the selected content, the DB of interest is stored.

Through this, it is possible to create a DB that accurately matches the interests of other users who are re-flowing and utilize them for marketing.

Thereafter, when another user re-enters the service site, an advertisement matched with the content of the content generating the traffic as the re-inflow is displayed (S160).

The advertisement server 826 includes an advertisement providing means 940 and an advertisement information managing means 950 and converts the advertisement information including an advertisement keyword, an advertisement text, an advertiser name, an advertisement link and an advertisement cost into an DB.

That is, keywords of contents to be browsed and scraped or contents to be read and re-entered by other users can be extracted, and compared with the advertisement keywords in the advertisement DB, advertisements having a high degree of matching can be selected and displayed.

Thereafter, the user's interest field and DB are updated (S170). This makes it possible to group the groups of interest with high reliability.

Here, the advertisement revenue generated by the advertisement provided at the time of introducing the other users can be compensated to the site user who transmitted the scrap page, and the compensation amount can be paid differently for each site user.

For example, at least one of the re-inflow rate of another user, the type of the content to be viewed, the time spent in the viewed content, the number of comments, the recommended number, the number of views, and the number of scraps The advertising revenue generated by the user can be paid differently to the users of the site.

As described above, the present invention has an effect of providing a customized advertisement corresponding to content to a content user of a service site.

In addition, the present invention has an effect of transferring scrap pages and analyzing users who are re-introduced, thereby making a DB of interest groups of high reliability.

In addition, the present invention has an effect of differentially compensating the site user for the revenue generated when the advertisement is provided.

In addition, the present invention can divide interests of users who use the service site into indirect interest fields and direct interest fields, and can be used for marketing selectively.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

820: Site Main Server 822: Direct Fileing Server
824: indirect filing server 826: ad server
910: Content registration management means 920: Content direct filing means
930: indirect indirect filing means 940: advertisement providing means
950: Ad information management means

Claims (7)

When a scrap page produced by a first user is transmitted to a second user, the server stores the indirect interest field of the second user in the first database based on the contents included in the scrap page;
The server providing a first advertisement to the scrap page sent to the second user, the first advertisement matching the indirect interest field;
When the second user accesses the service site through the received scrap page, the server displays the direct interest field of the second user in the second database based on the content selected by the second user among the contents Storing; And
Wherein the server provides a second advertisement matching the direct interest field when the second user connects to the service site. The method according to claim 1,
Wherein the step of storing in the first database stores the keyword set in each content of the scrap page in association with the second user personal information. The method according to claim 1,
Wherein the step of storing in the second database stores the keyword and the user's personal information associated with the content selected by the second user in association with each other. The method according to claim 1,
Wherein the first and second advertisements are provided with advertisements matching the keywords set in the contents. The method according to claim 1,
And the first user compensates the advertisement revenue generated when the advertisement is provided. A terminal of a second user for receiving a scrap page produced from a first user and accessing a service site;
An indirect filing server for storing an indirect interest field of the second user based on keywords of contents included in the scrap page;
A direct filing server for modifying the indirect interest field of the second user based on the keyword of the content selected by the second user and storing the modified content as a direct interest field of the second user;
An advertisement server for providing an advertisement matching a keyword of content included in the scrap page and a keyword of content selected by the second user; And
And a main server for managing each of the servers and determining to provide the first user with the compensation of the advertisement revenue generated when the advertisement is provided. The method according to claim 6,
The main server determines the differential compensation for the first user by using at least one of the re-inflow rate of the second user, the type of the content to be viewed, the time spent in the viewed content, the number of comments, the recommendation number, the number of views and the number of scrapes Wherein the scrap content filing is performed by a user.

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