JP2016152049A - System, method and program for managing delivery of advertisement moving image - Google Patents

Abstract

PROBLEM TO BE SOLVED: To deliver to a user a moving image for use in advertisement that is associated with a moving image to be viewed.SOLUTION: The system according to one embodiment is provided with an advertisement moving image management server for managing advertisement moving images, and one or more moving image delivery servers for delivering the moving images. The advertisement moving image management server in one embodiment accepts an advertisement moving image from a delivery user, stores it in association with the delivery user, and transmits advertisement moving image information pertaining to the stored advertisement moving image to the moving image delivery server. The moving image delivery server in one embodiment responds to a request from a terminal device of a viewing user, and transmits, to the terminal device of the viewing user, screen data of a reproduction screen for reproducing a general moving image delivered by the delivery user. The reproduction screen reproduces, with prescribed timing, the advertisement moving image associated with the delivery user specified on the basis of the advertisement moving image information received from the advertisement moving image management server.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a system, a method, and a program for managing distribution of advertising moving images.

  2. Description of the Related Art Conventionally, various advertisements are distributed in a system that distributes contents such as moving images via the Internet or the like (see, for example, Patent Document 1). For example, in a system that distributes a moving image posted by a user, an advertising moving image is reproduced at a timing immediately before the moving image is reproduced.

JP 2012-253604 A

  However, in the system described above, it may be troublesome for the user to view the advertisement moving image, and the user may skip viewing the advertisement moving image. In addition, since the viewing of a moving image to be viewed may be hindered by the advertisement, there is a possibility that a negative impression may be given to the user regarding the product or service to be advertised. Thus, it is conceivable to distribute advertisements for products or services related to the content of the moving image to be viewed. In this case, however, the content is limited by the content of the moving image to be viewed by the product or service to be advertised. Therefore, it is desirable to distribute a moving image for advertisement related to this moving image to the user without depending on the content of the moving image to be viewed.

  An embodiment of the present invention has an object of distributing to a user a video for advertisement related to a video to be viewed. Other objects of the embodiments of the present invention will become apparent by referring to the entire specification.

  A system according to an embodiment of the present invention is a system that includes an advertising video management server that manages an advertising video and one or more video distribution servers that distribute the video, and manages the distribution of the advertising video. The advertisement moving image management server includes a storage device that stores information and one or more computer processors, and the one or more computer processors included in the advertisement moving image management server include readable instructions. And a step of receiving an advertising video from a distribution user and associating the advertising video with the distribution user in the storage device, and an advertising video stored in the storage device Transmitting the moving image information for advertisement to the moving image distribution server, wherein the moving image distribution server includes one or more computer processes. One or more computer processors included in the moving image distribution server are generally distributed by the distribution user in response to a request from a viewing user's terminal device in response to executing a readable instruction. A playback screen for playing back a video, wherein the video for advertisement associated with the distribution user specified based on the video information for advertisement received from the video management server for advertisement is played at a predetermined timing. Transmitting the screen data of the playback screen to the terminal device of the viewing user.

  A method according to an embodiment of the present invention is a method for managing the distribution of an advertising video, which is executed by one or a plurality of computers, and accepts the advertising video from a distribution user and distributes the advertising video. A step of storing in association with a user; and a playback screen for playing back a general video distributed by the distribution user in response to a request from a viewing user's terminal device, the video for advertisement being associated with the distribution user Transmitting the screen data of the playback screen to the terminal device of the viewing user.

  A program according to an embodiment of the present invention is a program for managing distribution of an advertisement moving image, and when executed on one or a plurality of computers, an advertisement moving image is distributed from the distribution user to the computer. A step of receiving and storing the video for advertisement in association with the distribution user, and a playback screen for reproducing a general video distributed by the distribution user in response to a request from the viewing user's terminal device, Transmitting the screen data of the reproduction screen for reproducing the advertising moving image associated with the user at a predetermined timing to the terminal device of the viewing user.

  According to various embodiments of the present invention, a moving image for advertisement related to a moving image to be viewed can be distributed to a user.

1 is a configuration diagram schematically showing a configuration of a network including a system 1 according to an embodiment of the present invention. The block diagram which shows roughly the function which the moving image management server for advertisement in 10 embodiment has. The block diagram which shows roughly the function which the moving image delivery server 20 in one Embodiment has. The flowchart which shows an example of the moving image recruitment / application process for advertisement in one Embodiment. The figure which shows an example of the advertisement recruitment screen 70 in one Embodiment. The figure which shows an example of the item list screen 80A (video application screen for advertisement) in one Embodiment. The figure which shows an example of the moving image registration screen 80B (moving image application screen for advertisement) in one Embodiment. The figure which shows an example of the moving image selection screen 90 for advertisement in one Embodiment. The figure which shows an example of the screen 100 for delivery users in one Embodiment. The figure which shows an example of the viewing user screen 110 (reproduction | regeneration screen) in one Embodiment. The figure which shows an example of the screen 100 for delivery users in one Embodiment. The figure which shows an example of the viewing user screen 110 (reproduction | regeneration screen) in one Embodiment.

  FIG. 1 is a configuration diagram schematically showing the configuration of a network including a system 1 according to an embodiment of the present invention. As shown in the figure, the system 1 in one embodiment is connected to an advertising video management server 10 that manages advertising videos, and the advertising video management server 10 via a communication network 40 such as the Internet, so that communication is possible. And a plurality of moving image distribution servers 20 that distribute moving images. The advertisement moving image management server 10 and the moving image distribution server 20 are connected to a plurality of terminal devices 30 via a communication network 40, respectively. The advertisement moving image management server 10 in one embodiment provides an advertisement item management service for recruiting and applying for advertisement moving images to the user of the terminal device 30. In addition, the moving image distribution server 20 according to the embodiment provides a moving image distribution service for distributing the moving user's moving image to the viewing user to the user of the terminal device 30.

  The advertisement moving image management server 10 according to an embodiment is configured as a general computer, and as illustrated, a CPU (computer processor) 11, a main memory 12, a user I / F 13, a communication I / F 14, and the like. , And a storage (storage device) 15, and these components are electrically connected to each other through a bus. The CPU 11 loads an operating system and various other programs from the storage 15 into the main memory 12 and executes instructions included in the loaded programs. The main memory 12 is used for storing a program executed by the CPU 11, and is configured by a DRAM or the like, for example. In addition, the server 10 in one embodiment may be configured using a plurality of computers each having a hardware configuration as described above.

  The user I / F 13 includes, for example, an information input device such as a keyboard and a mouse that accepts an operator input, and an information output device such as a liquid crystal display that outputs a calculation result of the CPU 11. The communication I / F 14 is implemented as hardware, firmware, communication software such as a TCP / IP driver or a PPP driver, or a combination thereof, and can communicate with the moving image distribution server 20 and the terminal device 30 via the communication network 40. Composed.

  The storage 15 is composed of a magnetic disk drive, for example, and stores various programs such as a control program for providing an advertisement item management service. The storage 15 can also store various data for providing an advertisement item management service. Various data that can be stored in the storage 15 may be stored in a database server or the like that is physically separate from the server 10 that is communicably connected to the server 10.

  In one embodiment, the advertising video management server 10 also functions as a web server that manages a website composed of a plurality of hierarchically structured web pages, and the advertisement item management service is provided to the user of the terminal device 30 via such a website. Can be offered against. The storage 15 can also store HTML data corresponding to this web page. HTML data is associated with various image data, and various programs described in a script language such as JavaScript (registered trademark) can be embedded.

  In one embodiment, the advertisement moving image management server 10 can provide an advertisement item management service via an application executed in an execution environment other than the web browser in the terminal device 30. Such applications can also be stored in the storage 15. This application is created using a programming language such as Objective-C or Java (registered trademark). The application stored in the storage 15 is distributed to the terminal device 30 in response to the distribution request. Note that the terminal device 30 can also download such an application from a server other than the server 10 (a server that provides an application market) or the like.

  As described above, the advertisement video management server 10 manages the website for providing the advertisement item management service, and responds to the request from the terminal device 30 with the web page (HTML data) constituting the website. Can be delivered. In addition, as described above, the advertisement video management server 10 uses the terminal device 30 in place of or in addition to the provision of the advertisement item management service using such a web page (web browser). An advertisement item management service can be provided based on communication with an application to be executed. Regardless of which aspect of the service is provided, the server 10 can transmit and receive various data (including data necessary for screen display) necessary for providing the advertisement item management service to and from the terminal device 30. it can. Further, the server 10 can store various data for each identification information (for example, user account) for identifying each user, and can manage the provision status of the advertisement item management service for each user. Although detailed description is omitted, the server 10 may have a function of performing user authentication processing, billing processing, and the like.

  The moving image distribution server 20 according to the embodiment is configured as a general computer, similar to the advertising moving image management server 10, and as illustrated, a CPU (computer processor) 21, a main memory 22, a user I / O F23, communication I / F24, and storage (storage device) 25 are included, and these components are electrically connected to each other via a bus. The server 20 in one embodiment may be configured using a plurality of computers each having a hardware configuration as described above.

  The storage 25 is composed of a magnetic disk drive, for example, and stores various programs such as a control program for providing a moving image distribution service. The storage 15 can also store various data for providing the moving image distribution service.

  The moving image distribution server 20 manages a website for providing a moving image distribution service, and can distribute a web page (HTML data) constituting the website in response to a request from the terminal device 30. Further, the video distribution server 20 can use a video based on communication with an application executed in the terminal device 30 instead of or in addition to the provision of the video distribution service using a web page (web browser). Distribution service can be provided. Regardless of which aspect of the service is provided, the server 20 can transmit and receive various data (including data necessary for screen display) necessary for providing the video distribution service to and from the terminal device 30. . In addition, the server 20 can store various data for each identification information (for example, user account) for identifying each user, and can manage the provision status of the video distribution service for each user. Although detailed description is omitted, the server 20 may have a function of performing user authentication processing, billing processing, and the like.

  The terminal device 30 according to the embodiment is an arbitrary information processing device that displays a web page of a website provided by the servers 10 and 20 on a web browser and implements an execution environment for executing an application. , Smartphones, tablet terminals, wearable devices, game-only terminals, and the like.

  The terminal device 30 is configured as a general computer, and as shown in FIG. 1, a CPU (computer processor) 31, a main memory 32, a user I / F 33, a communication I / F 34, and a storage (storage device) 35. These components are electrically connected to each other through a bus.

  The CPU 31 loads an operating system and various other programs from the storage 35 into the main memory 32 and executes instructions included in the loaded programs. The main memory 32 is used for storing a program executed by the CPU 31, and is configured by, for example, a DRAM or the like.

  The user I / F 33 includes, for example, an information input device such as a touch panel that accepts user input, a keyboard, a button, and a mouse, and an information output device such as a liquid crystal display that outputs a calculation result of the CPU 31. The communication I / F 34 is implemented as hardware, firmware, communication software such as a TCP / IP driver or PPP driver, or a combination thereof, and is configured to be able to communicate with the servers 10 and 20 via the communication network 40. .

  The storage 35 is composed of, for example, a magnetic disk drive, a flash memory, or the like, and stores various programs such as an operating system. The storage 35 can store various applications received from the servers 10 and 20 and the like.

  The terminal device 30 includes, for example, a web browser for interpreting HTML format files (HTML data) and displaying the screen, and interprets HTML data acquired from the servers 10 and 20 by the function of the web browser. A web page corresponding to the received HTML data can be displayed. The web browser of the terminal device 30 can incorporate plug-in software that can execute various types of files associated with HTML data.

  When the user of the terminal device 30 uses various services provided by the servers 10 and 20, for example, HTML data, an animation instructed by an application, an operation icon, and the like are displayed on the terminal device 30. The user can input various instructions using the touch panel of the terminal device 30 or the like. The instruction input from the user is transmitted to the servers 10 and 20 via the function of the application execution environment such as the web browser of the terminal device 30 and NgCore (trademark).

  Next, the function which the system 1 (servers 10 and 20) in one Embodiment comprised in this way has is demonstrated. FIG. 2 is a block diagram schematically illustrating functions of the advertisement moving image management server 10 according to the embodiment. As illustrated, the server 10 according to the embodiment includes an information storage unit 51 that stores information, an advertisement management unit 52 that manages an advertisement item, an advertisement movie management unit 53 that manages an advertisement movie, and a movie distribution. A video distribution server cooperation unit 54 that controls cooperation with the server 20. These functions are realized by the cooperative operation of hardware such as the CPU 11 and the main memory 12 and various programs and tables stored in the storage 15, for example, instructions included in the loaded program This is realized by the CPU 11 executing. Also, part or all of the functions of the server 10 illustrated in FIG. 2 can be realized by the cooperation of the server 10 and the moving image distribution server 20 or the terminal device 30.

  The information storage unit 51 according to the embodiment is realized by the storage 15 or the like, and as illustrated in FIG. 2, as illustrated in FIG. 2, a user management database 51 a that manages information related to a user of an advertisement matter management service, and an advertisement management that manages information related to an advertisement matter A database 51b; and an advertisement moving image database 51c that manages information related to the advertisement moving image.

  The user management database 51a according to the embodiment manages information for each user regarding an advertiser user who recruits advertisements and a user who applies for advertisement recruitment as a user of the advertisement item management service. Specifically, the user management database 51a manages information such as basic user information (nickname, name, age, sex, contact information, etc.), authentication information (user account, password, etc.), and the like.

  The advertisement management database 51b according to the embodiment manages information for each advertisement item for which the advertiser user recruits the moving image for advertisement. Specifically, for example, information regarding the advertiser user of this advertisement item becomes an advertisement target. Information on merchandise, information on adopted advertisement videos, information on rewards for users who provided the adopted advertisement videos, and the like are managed.

  The advertising video database 51c in one embodiment manages information for each advertising video registered by the user, specifically, for example, managing the advertising video itself (video file) received from the user, In association with this advertising video, information such as information about the corresponding advertisement item, information about the user who applied, information about the video distribution service (video distribution server 20) that distributes this advertising video is managed.

  In one embodiment, the advertisement management unit 52 controls the execution of transactions related to the management of advertisement items, such as recruitment and selection of advertisement videos, and setting of rewards for users who have adopted the advertisement videos. For example, the advertisement management unit 52 accepts selection by the advertiser user from among a plurality of advertisement videos managed in the advertisement movie database 51c. Further, the advertisement management unit 52 sets a reward for the user who provided the advertisement video based at least on the input information received from the viewing user who views the advertisement video.

  The advertisement moving image management unit 53 in one embodiment controls execution of a transaction related to the management of the advertisement moving image such as application of the advertisement moving image. For example, the advertising moving image management unit 53 receives an advertising moving image from the user, and stores the advertising moving image in association with the user in the advertising moving image database 51c. In addition, the advertisement moving image management unit 53 stores the received advertisement moving image in the advertisement moving image database 51c in association with a moving image distribution service (moving image distribution server) to which the user distributes general moving images. Further, the advertisement moving image management unit 53 receives a user account for the moving image distribution service from the user, and stores the advertisement moving image in association with the user account.

  The moving image distribution server cooperation unit 54 in one embodiment transmits and receives various information to and from the moving image distribution server 20. For example, the moving image distribution server cooperation unit 54 transmits the moving image information for advertisement related to the moving image for advertisement stored in the moving image database for advertisement 51 c to the moving image distribution server 20. In addition, the moving image distribution server cooperation unit 54 transmits the moving image information for advertisement to the moving image distribution server 20 associated with the moving image for advertisement among the plurality of moving image distribution servers 20. Further, the video distribution server cooperation unit 54 transmits, to the video distribution server 20, advertising video information related to the advertising video selected by the advertiser user among the plurality of advertising videos stored in the advertising video database 51c. To do.

  FIG. 3 is a block diagram schematically illustrating functions of the moving image distribution server 20 according to an embodiment. As shown in the figure, the server 20 according to the embodiment includes an information storage unit 61 that stores information, a moving image distribution control unit 62 that controls distribution of moving images, and an advertising moving image management server 10 that controls cooperation with the advertising moving image management server 10. A video management server cooperation unit 63. These functions are realized by the cooperation of hardware such as the CPU 21 and the main memory 22 and various programs and tables stored in the storage 25. For example, instructions included in the loaded program This is realized by the CPU 21 executing. Also, part or all of the functions of the server 20 illustrated in FIG. 3 can be realized by the cooperation of the server 20 and the advertisement moving image management server 10 or the terminal device 30.

  The information storage unit 61 according to the embodiment is realized by the storage 25 or the like, and includes a user management database 61a that manages information related to a user of the moving image distribution service, as illustrated in FIG. The user management database 61a in one embodiment manages information for each user. Specifically, for example, basic user information (nickname, name, age, sex, contact information, etc.), authentication information (user account, password) Etc.) is managed.

  The moving image distribution control unit 62 according to the embodiment distributes a moving image provided by a distribution user who distributes a moving image to the terminal device 30 of a viewing user who views the moving image. For example, in response to a request from the viewing user's terminal device 30, the moving image distribution control unit 62 transmits screen data of a reproduction screen for reproducing a general moving image distributed by the distribution user to the viewing user's terminal device 30. In one embodiment, the playback screen is configured to play the advertising video associated with the distribution user specified based on the advertising video information received from the advertising video management server 10 at a predetermined timing. . In addition, the playback screen in one embodiment is configured to be able to accept input information related to a moving image for advertisement from a viewing user.

  The advertisement moving image management server cooperation unit 63 in the embodiment transmits and receives various information to and from the advertisement moving image management server 10. For example, the advertising video management server cooperation unit 63 according to the embodiment transmits, to the advertising video management server 10, input information related to the advertising video received from the viewing user via the playback screen.

  Next, the operation of the system 1 in one embodiment having such a function will be described. First, operations related to the management of advertising videos (advertising item management service) by the advertising video management server 10 will be described, and then operations related to video distribution (video distribution service) by the video distribution server 20 will be described. To do. FIG. 4 is a flowchart illustrating an example of the advertisement moving image recruitment / application process executed by the advertisement moving image management server 10 according to the embodiment. In the advertisement moving image recruitment / application process, first, as shown in the figure, registration of a commercial material to be advertised by the advertiser user is accepted (step S100). In one embodiment, registration of merchandise is accepted via an advertisement recruitment screen 70 displayed on the advertiser user's terminal device 30.

  FIG. 5 shows an example of the advertisement recruitment screen 70 in one embodiment. As shown in the drawing, the advertisement soliciting screen 70 is a product category input area 71 for the advertiser user to select and input the type (category) of the product, and a product for inputting a description of the product. It includes an explanatory note input area 72, a merchandise image input area 73 for selecting and inputting a merchandise image (image file name), and a registration confirmation button 74 for confirming registration of the merchandise. When the advertiser user selects the registration confirmation button 74 after inputting the above-mentioned information related to a product such as a product or service for which advertising video is recruited, the advertising video management server 10 manages the input information as an advertisement. Register in the database 51b.

  When the advertiser user registers the commercial material to be advertised in this way, next, an advertising video is received from the user who applies (step S110). In one embodiment, a moving image for advertisement from a user is received via a moving image application screen for advertising 80 displayed on the terminal device 30 of the user who applies. In one embodiment, the advertisement video application screen 80 includes a case list screen 80A for displaying a list of advertisement cases for which an advertisement video is recruited, and a video registration screen 80B for registering an advertisement video. Is done.

  FIG. 6 shows an example of a case list screen 80A in one embodiment. As shown in the figure, the item list screen 80A displays a list of information related to advertising items that are recruiting advertising videos (information about advertiser users, information about products targeted for advertisement, etc.), An application button 82 displaying “Apply” is arranged for each advertisement item. An advertisement item that is recruiting a moving image for advertisement can be specified by referring to the advertisement management database 51b. The user who applies applies selects the application button 82 corresponding to the desired advertisement item from the displayed advertisement items. As described above, in the advertisement item management service in one embodiment, advertisement videos for various products are recruited from a plurality of advertiser users, and the user applies from among various advertisement items. You can select an advertisement item to be executed.

  When the user selects any application button 82, a moving image registration screen 80 </ b> B illustrated in FIG. 7 is displayed on the terminal device 30. The moving image registration screen 80B according to the embodiment includes a moving image file selection button 84 displayed as “Select File”, a tool activation button 86 displayed as “Activate Movie Creation Tool”, A video distribution service input area 87 for selecting and inputting a video distribution service for distributing an advertising video, a user account input area 88 for inputting a user account of the user in the video distribution service, and an advertising video A registration confirmation button 89 for confirming registration. In one embodiment, the user can apply for an advertisement item using a pre-created moving image for advertisement. In this case, the user selects the moving image file selection button 84. When the moving image file selection button 84 is selected by the user, for example, a screen for designating a moving image file of an advertising moving image to be registered from among files stored in the storage 35 or the like of the terminal device 30 is displayed. Can select a moving image file of an advertising moving image for applying to the advertising project via this screen.

  In one embodiment, the user can also create and register an advertisement movie using the movie creation tool provided by the advertisement movie management server 10. In this case, the user selects the tool activation button 86. . When the tool activation button 86 is selected by the user, a screen of the moving image creation tool is displayed on the terminal device 30, and the user can create a moving image for advertisement via this screen. The moving image creation tool is configured to record moving image data input through the camera and microphone of the terminal device 30, for example, to connect a plurality of moving images and to correct parameters such as image quality and color tone. Yes. In addition, the moving image creation tool uses, for example, paid or free materials (including music data such as BGM, moving image data related to commercial materials, etc.) provided by the operator of the advertisement item management service or the advertiser user for moving images for advertisement. Is configured to be able to create.

  In the moving image distribution service input area 87, the name of the moving image distribution service for distributing the advertisement moving image to be registered is selected and input. In the user account input area 88, the user account of the user in the video distribution service input in the video distribution service input area 87 is input. For example, the user selects and inputs one moving image distribution service as a moving image distribution service that distributes moving images for advertisement from among a plurality of moving image distribution services that are routinely used for distributing moving images.

  In this way, a video file of an advertisement video for applying for an advertisement item is selected, or the video file is created using a video creation tool, and information on a video distribution service that distributes the video for advertisement (video) When the user selects the registration confirmation button 89 after the distribution service name and the user account are input, the advertisement moving image management server 10 advertises information about the received moving image file of the moving image and the moving image distribution service. Registered in the video database 51c. Further, these pieces of information are associated with information about the corresponding (applied) advertisement item (information about the advertiser user and the product). Further, these pieces of information are associated with the user account for the advertisement item management service of the user who applies.

  As described above, when the advertisement moving image is received from the user, the selection of the advertisement moving image by the advertiser user is received (step S120). In one embodiment, the selection of an advertising video by the advertiser user is accepted via an advertising video selection screen 90 displayed on the advertiser user's terminal device 30. FIG. 8 shows an example of the advertisement moving image selection screen 90 according to an embodiment. As shown in the figure, the advertisement video selection screen 90 displays a list of information related to advertisement videos that have been applied to a specific advertisement item that is being recruited by the user of the terminal device 30 (advertiser user). A selection button 94 is arranged. The list-displayed information includes an advertisement moving image 92 (for example, a still image corresponding to one scene of the advertising moving image) and information related to a user who registered the advertising moving image. It is managed in the advertisement moving image database 51c and the user management database 51a. The advertisement moving image selection screen 90 is configured such that when the advertiser user selects the advertisement moving image 92, the corresponding advertisement moving image is reproduced. The advertiser user selects a selection button 94 corresponding to a desired advertisement video while actually viewing the advertisement video by selecting the advertisement video image 92 listed in the advertisement video selection screen 90. can do. When the advertiser user selects the selection button 94, the advertisement moving image management server 10 registers information related to the selected advertisement moving image in the advertisement management database 51b. Specifically, for example, the advertisement moving image management server 10 registers information for identifying the selected advertisement moving image in the advertisement management database 51b as the advertisement moving image adopted in the corresponding advertisement item.

  Then, the advertising moving image information related to the advertising moving image selected by the advertiser user is transmitted to the corresponding moving image distribution server 20 (step S130), and the advertising moving image recruitment / application process is terminated. In one embodiment, the moving image distribution server 20 that transmits the moving image information for advertisement is a server 20 corresponding to a moving image distribution service associated with the moving image for advertisement (that is, input by the user who applied). Such correspondence between the moving image distribution service and the moving image distribution server 20 can be stored in advance in the storage 25 or the like. In one embodiment, the moving image information for advertisement includes the moving image for advertising itself (moving image file), a user account for moving image distribution service, and product information. Then, the moving image distribution server 20 stores the moving image information for advertisement received from the moving image management server for advertisement 10 in the storage 25 or the like.

  The operation related to the management of the advertising moving image by the advertising moving image management server 10 has been described above. Next, an operation related to moving image distribution by the moving image distribution server 20 will be described. The video distribution server 20 in one embodiment responds to a request from the terminal device 30 of the viewing user who views the video, and displays the screen data of the playback screen for reproducing the video distributed by the distribution user as the terminal device 30 of the viewing user. Send to. On this playback screen, an advertisement moving image associated with the distribution user is played back at a predetermined timing. In one embodiment, the moving image distributed by the distribution user includes a real-time moving image (live broadcast). Such a real-time moving image can be distributed, for example, via a virtual communication space (hereinafter sometimes simply referred to as “virtual space”). Hereinafter, although the case where a distribution user distributes a real-time moving image via a virtual space will be described below, the embodiment of the present invention is not limited to such a moving image distribution mode.

  A distribution user who distributes a real-time moving image first accesses the moving image distribution server 20 via the terminal device 30, logs in to the moving image distribution service using his / her user account, and uses the virtual user to distribute his own moving image. Instruct the generation of space. In response to the virtual space generation instruction from the distribution user, the video distribution server 20 generates a virtual space corresponding to the distribution user. When the virtual space used for moving image distribution is generated in this way, the distribution user can instruct distribution of the moving image via the distribution user screen 100 displayed on the terminal device 30.

  FIG. 9 shows an example of the distribution user screen 100 according to an embodiment. As shown in the figure, the distribution user screen 100 has a virtual space 200 displayed on the entire screen and a distribution control button 102 superimposed on the upper right corner of the screen. In the virtual space 200, a moving image display object 202 for displaying a real-time moving image distributed by a distribution user is arranged at the upper center, and avatars 204 of a plurality of viewing users entering the virtual space 200 are displayed below. Placed in.

  The distribution control button 102 on the distribution user screen 100 is a button for the distribution user to instruct switching of ON / OFF state of real-time moving image distribution. As shown in FIG. 9, in the initial state in which the distribution user screen 100 is displayed on the distribution user terminal device 30, the distribution of the moving image is in an OFF state, and “distribution start” is displayed on the distribution control button 102. It is displayed. When the distribution user selects the distribution control button 102 in this state, real-time video distribution is switched to the ON state. For example, real-time video data input via the camera and microphone of the terminal device 30 of the distribution user is video distribution. It is transmitted to the server 20 and displayed on the moving image display object 202 in the virtual space 200.

  FIG. 10 is an example of a viewing user screen 110 as a playback screen displayed on the terminal device 30 of a viewing user who views a moving image, and shows a state in which real-time moving image distribution is performed by the distribution user. For example, the viewing user can enter a corresponding virtual space by selecting a desired distribution user from among a plurality of distribution users (or corresponding virtual spaces) that distribute real-time moving images in the moving image distribution service. After that, the viewing user screen 110 is displayed on the terminal device 30. As shown in the figure, the viewing user screen 110 in one embodiment displays the virtual space 200 on the entire screen, like the distribution user screen 100. In addition, a comment posting area 114 is displayed at the bottom center of the viewing user screen 110, and an item input area 116 is displayed at the upper right corner of the screen.

  The comment posting area 114 is configured so that the viewing user can input a desired character string or the like. When the viewing user instructs transmission of the input character string or the like, the input character string or the like is sent to the video distribution server 20. To the user's avatar 204 in the virtual space 200 and displayed in a balloon format (in the example of FIG. 10, “... By XXX” and “... By YYY” (“XXX” and “YYY "Is displayed as the user's name or nickname). As described above, the viewing user screen 110 according to the embodiment is configured to be able to execute a text chat between viewing users entering the same virtual space 200. In addition, since the character string or the like posted via the comment posting area 114 is also displayed on the distribution user screen 100, the viewing user can enjoy communication with the distribution user using this text chat function. it can.

  The item input area 116 is an area for the viewing user to input “number of items to be input” as input information. The first button 116 a for inputting 10 items, the second button 116 b for inputting 20 items, And a third button 116c for inserting 50 items. When the user selects any button included in the item input area 116, the number of items (for example, a star-shaped item) corresponding to the selected button is thrown from the viewing user's avatar toward the moving image display object 202. Visual effects (animation display) are performed.

  In one embodiment, the viewing user can purchase the items described above using virtual values such as virtual currency and coins, or can obtain them free of charge at various occasions. The above items can be introduced within the range of the number of items acquired and held by the viewing user. For example, the viewing user can express a favorable feeling for a distribution user who distributes a real-time moving image by inputting an item.

  FIG. 11 is an example of a distribution user screen 100 displayed on the distribution user's terminal device 30 when distribution video is being distributed by the distribution user. As shown in the figure, in the state where the distribution user is distributing the moving image, “Distribution end” is displayed on the distribution control button 102, and when the distribution user selects the distribution control button 102, the distribution of the moving image is performed. Is terminated. Further, as shown in the figure, in a state where a distribution user is distributing a moving image, an advertisement reproduction button 104 displayed as “advertisement reproduction” is displayed below the distribution control button 102. When the distribution user selects the advertisement playback button 104, the distribution user's real-time video distribution (playback) is interrupted, and the advertising video associated with the distribution user is played back and displayed on the video display object 202. . This advertisement moving image is received from the advertisement moving image management server 10 and stored in the storage 25 or the like.

  FIG. 12 is an example of the viewing user screen 110 displayed on the viewing user's terminal device 30 when the advertising moving image is being played. As shown in the drawing, in the state in which the advertising video is being played, a product display area 118 for displaying product information corresponding to the advertising video is displayed in the upper left corner of the screen (ie, one embodiment). , The product display area 118 for displaying the product information is displayed when the advertising moving image is played back, and is not displayed when the real-time moving image is played back. This merchandise information is received from the advertising moving image management server 10 and stored in the storage 25 or the like. In addition, in the viewing user screen 110 according to the embodiment, the viewing user can post a comment (character string or the like) via the comment posting area 114 and the item input area 106 even in a state where the advertisement moving image is being reproduced. It is comprised so that the input of the item via can be performed. For example, the viewing user can express a favorable feeling for the advertisement moving image being reproduced through the input of an item. When the reproduction of the moving image for advertisement is completed, the distribution user resumes the distribution of the moving image in real time, and the display of the moving image display object 202 is switched. Here, objects other than the moving image display object 202 for displaying the reproduced moving image for advertisement may be arranged in the virtual space 200. In this case, a real-time moving image may be displayed on the moving image display object 202 even in a state where the moving image for advertisement is being reproduced.

  In one embodiment, the advertisement moving image is automatically played when the distribution user selects the distribution control button 102 to end the distribution of the real-time moving image. In addition, when the advertisement video is automatically played when the distribution of the video is finished as described above, a screen related to the product (for example, a screen for introducing the product) is displayed in the product display area 108. When a viewing user selects the product display area 108, a link destination screen is displayed on the terminal device 30. In other words, the viewing user screen 110 according to an embodiment can execute an instruction to display a screen related to a merchandise when the advertising video is automatically reproduced at the end of the real-time video distribution. When the advertisement moving image is reproduced in response to the instruction from the distribution user (selection of the advertisement reproduction button 104), the viewing user cannot execute the display instruction.

  In one embodiment, information related to items input from each viewing user via the item input area 106 is transmitted from the video distribution server 20 to the advertising video management server 10 at a predetermined timing. For example, the total number of items input during the period in which the advertising video is being played is sent from the video distribution server 20 to the advertising video management server 10 after the real-time video distribution ends or at any other timing. Sent to. Then, the advertisement moving image management server 10 sets a reward for the distribution user (advance for advertisement) based on the information regarding the input item, and is registered in, for example, the advertisement management database 51b. For example, the greater the number of items input from the viewing user during the period in which the advertisement moving image is being played, the greater the advertising effect of the advertisement moving image. Therefore, a large reward can be set for the distribution user.

  In the above-described embodiment, when the distribution user selects the advertisement playback button 104 to instruct the playback of the advertisement movie, and when the distribution of the real-time movie ends, the advertisement movie is played back. However, the timing at which the advertisement moving image is reproduced is not limited to these. For example, it may be configured such that an advertisement moving image is automatically played when real-time moving image distribution is started.

  In the embodiment described above, the advertising video that is played when the distribution user instructs the playback of the advertising video and the advertising video that is played when the real-time video distribution ends are different in content. It can also be a moving image for advertisement. For example, in an advertising project that recruits two (or more than three) advertising videos for one product, the user who applies must register two advertising videos, and the two advertisements adopted One of the commercial videos may be played when the distribution user instructs the reproduction of the advertising video, and the other may be played when the real-time video distribution ends.

  In the above-described embodiment, the user may be able to apply for a plurality of advertisement items with different products. In this case, when the user distributes the video in the video distribution service, the video for advertisement is reproduced. There may be a plurality of advertisement cases (in other words, a plurality of moving images for advertisement (advertisement items) may be associated with one distribution user (or virtual space) in the moving image distribution server 20). In this case, the distribution user may freely select the advertisement video to be played back, or the video distribution server 20 may select the advertisement video to be played back (for example, the distribution user distributes the video). Every time you finish, select the next video to play). When the video distribution server 20 selects a video for advertisement, for example, the video for advertisement of an advertisement item randomly selected from a plurality of advertisement items may be played, or according to a preset order. You may make it reproduce | regenerate the animation for advertisement in order. In the case of reproducing the advertisement video in order, for example, the advertisement video of the next advertisement item may be reproduced on condition that the number of viewing users who have viewed the advertisement video reaches a predetermined number.

  In the above-described embodiment, the product display area 108 in which the link to the screen related to the product is set is not continuously displayed during the reproduction of the advertisement movie, but the advertisement movie is reproduced. You may make it display at the timing completed. Further, the operation (processing) when the product display area 108 is selected can be configured to be different depending on the type of the product. For example, if the product is an actual product, a product site that introduces the product is displayed, and if the product is digital content, the digital content purchase procedure may be started. .

  In the above-described embodiment, the advertising moving image management server 10 transmits the advertising moving image itself (moving image file) to the moving image distribution server 20, but the advertising moving image file name is used instead of the advertising moving image itself. The storage location may be transmitted to the moving image distribution server 20. In this case, for example, the video distribution server 20 may configure the screen data of the viewing user screen 110 so as to read and play the advertising video stored in the advertising video management server 10.

  One embodiment of the present invention described above receives an advertisement video from a distribution user, stores the advertisement video in association with the distribution user, responds to a request from the terminal device 30 of the viewing user, Is a screen for reproducing a real-time video (general video) distributed by the user, and viewing screen data of a viewing user screen 110 (reproduction screen) for reproducing an advertising video associated with the distribution user at a predetermined timing. It transmits to a user's terminal device 30. That is, according to the embodiment of the present invention, the advertisement moving image provided by the distribution user is reproduced on the viewing user screen 110 for reproducing the moving image distributed by the distribution user. It is possible to distribute a moving image for advertisement related to the same to the viewing user. For example, for a viewing user who wants to watch a video distributed by a specific distribution user, the advertising video provided by the specific distribution user is interested regardless of the content (for example, the type of product). Therefore, it can be expected to have a good advertising effect.

  In the above-described embodiment, the system 1 is configured to include a plurality of video distribution servers 20, but may be configured to include a single video distribution server 20. In this case, since the video for advertisement is always distributed by one video distribution server 20 (video distribution service provided by), information regarding the video distribution service for distributing the video for advertisement is received when the video for advertisement is received from the user. There is no need to accept.

  In the above-described embodiment, the reward for the distribution user is set based on the information regarding the item input from the viewing user. However, the reward is set based on other input information from the viewing user. It may be configured. For example, instead of, or in addition to, information related to the input item, the number of viewers of the advertising video (for example, the number of viewing users who entered the virtual space 200 that played the advertising video) and the comment posting area 114 You may comprise so that the said reward may be set based on the information regarding the comment posted via (for example, the number of comments etc.).

  The processes and procedures described in this specification are implemented by software, hardware, or any combination thereof other than those explicitly described in the embodiments. More specifically, the processes and procedures described in this specification are performed by mounting logic corresponding to the processes on a medium such as an integrated circuit, a volatile memory, a nonvolatile memory, a magnetic disk, or an optical storage. Realized. Further, the processes and procedures described in this specification can be implemented as a computer program and executed by various computers.

  Even if the processes and procedures described herein are described as being performed by a single device, software, component, or module, such processes or procedures may be performed by multiple devices, multiple software, multiple Component and / or multiple modules. In addition, even though the data, tables, or databases described herein are described as being stored in a single memory, such data, tables, or databases are provided on a single device. Alternatively, the data can be distributed and stored in a plurality of memories or a plurality of memories arranged in a plurality of devices. Further, the software and hardware elements described herein may be implemented by integrating them into fewer components or by decomposing them into more components.

  In the present specification, when the constituent elements of the invention are described as one or a plurality, or when they are described without being limited to one or a plurality of cases, they should be understood separately in context. The component may be either singular or plural.

DESCRIPTION OF SYMBOLS 1 System 10 Advertising moving image management server 20 Moving image distribution server 30 Terminal device 40 Communication network 51 Information storage part 52 Advertising management part 53 Advertising moving picture management part 54 Moving picture distribution server cooperation part 61 Information storage part 62 Moving picture distribution control part 63 Advertising Video management server cooperation section 70 Advertisement recruitment screen 80 Advertising video application screen 90 Advertising video selection screen 100 Distribution user screen 110 Viewing user screen (playback screen)
200 virtual space

Claims (11)

A system that manages an advertisement video management server that manages an advertisement video and one or more video distribution servers that distribute the video, and manages the distribution of the advertisement video,
The advertising video management server includes:
A storage device for storing information;
One or more computer processors,
The one or more computer processors included in the advertisement moving image management server execute a readable instruction,
Receiving an advertising video from a distribution user and associating the advertising video with the distribution user in the storage device;
Transmitting the video information for advertisement related to the video for advertisement stored in the storage device to the video distribution server,
The video distribution server
One or more computer processors,
The one or more computer processors included in the video distribution server execute a readable instruction,
In response to a request from a viewing user's terminal device, a playback screen for playing back a general video distributed by the distribution user, which is specified based on the advertising video information received from the advertising video management server Transmitting the screen data of the playback screen for playing the advertising video associated with the distribution user at a predetermined timing to the terminal device of the viewing user,
system. The system of claim 1, comprising:
The step of storing the video for advertisement includes storing the video for advertisement in association with the video distribution server to which the distribution user distributes a general video,
Transmitting the advertising video information includes transmitting the advertising video information to the video distribution server associated with the advertising video,
system. The system according to claim 1 or 2, wherein
The step of storing the video for advertisement includes receiving a user account for the video distribution server in addition to the video for advertisement from the distribution user, and storing the video for advertisement in association with the user account. ,
The advertising video information includes information related to the user account.
system. The system according to any one of claims 1 to 3,
The computer processor included in the advertisement video management server further executes a step of accepting selection by the advertiser user of one or more advertisement videos from the plurality of advertisement videos stored in the storage device. ,
The step of transmitting the advertisement video information includes the advertisement video information related to the one or more advertisement videos selected by the advertiser user among the plurality of advertisement videos stored in the storage device. Sending to the video delivery server,
system. The system according to any one of claims 1 to 4,
The playback screen is configured to accept input information related to the advertising video from the viewing user,
The computer processor included in the advertisement video management server further executes a step of setting a reward for the distribution user based on at least the input information from the viewing user received via the playback screen.
system.   The playback screen plays back the advertising video at a first timing and plays the advertising video at a second timing. When the playback video is played back at the first timing, the viewing user selects a predetermined content related to the advertising video. The system according to any one of claims 1 to 5, wherein the system is configured such that the predetermined action can be executed and when the reproduction is performed at the second timing, the predetermined action cannot be executed.   The system according to claim 6, wherein the first timing includes a time when the reproduction of the general moving image is finished.   The system according to claim 6 or 7, wherein the predetermined action includes an instruction to display a screen related to an advertising target of the advertising moving image. A system according to any one of claims 1 to 8,
The reproduction screen reproduces a real-time video distributed by the distribution user as the general video,
The predetermined timing includes a time when the distribution user instructs reproduction of the advertisement video,
system. A method for managing the distribution of an advertising video, executed by one or more computers,
Receiving an advertising video from a distribution user and storing the advertising video in association with the distribution user;
In response to a request from a viewing user's terminal device, the playback screen plays back a general video distributed by the distribution user, and plays the advertising video associated with the distribution user at a predetermined timing. Transmitting screen data of the screen to the terminal device of the viewing user,
Method. A program that manages the distribution of advertising videos,
In response to being executed on one or more computers,
Receiving an advertising video from a distribution user and storing the advertising video in association with the distribution user;
In response to a request from a viewing user's terminal device, the playback screen plays back a general video distributed by the distribution user, and plays the advertising video associated with the distribution user at a predetermined timing. Transmitting screen data of the screen to the terminal device of the viewing user;
program.