KR20100094302A - System and method for intermediating on-line advertisement - Google Patents

Abstract

PURPOSE: A system and a method for intermediating an online advertisement are provided to reduce user interface which registering method and posting method is simplified, thereby increasing the convenience of a user. CONSTITUTION: A DB stores a plurality of online advertisements. A web server(110) provides an advertisement repository providing list of the online advertisements to a user terminal. If a request for posting about one selected among the online advertisement lists is received, a management server displays the selected online advertisement to a certain area of web page of relevant user space. The management server pays an advertisement rate by calculating the rate.

Description

Online advertising mediation system and online advertising mediation method {SYSTEM AND METHOD FOR INTERMEDIATING ON-LINE ADVERTISEMENT}

The present invention relates to an online advertising brokerage system and method, and more particularly, to provide an advertising database that enables anyone to freely register online advertisements through a communication network and to post registered online advertisements on their website. will be.

Recently, as the advertising media diversify and the Internet develops rapidly, online advertisements are rapidly increasing. Online advertising is not only cheaper than advertising through other media, but also has the advantage that it can be marketed to a specific class.

However, there is a problem that the online advertisement registration process is complicated for general Internet users, and a small burden is paid to individuals or small businesses. In addition, there is a narrower selection of online advertisements that can be displayed by Internet users who want to earn an advertising fee by placing online advertisements on their homepages, as well as a complicated process for searching, selecting, and registering online advertisements. There was this.

Accordingly, the present invention has been made to solve the above-mentioned conventional problems, an object of the present invention is to provide an online advertising mediation system and an online advertising mediation method that provides a user interface that simplifies the registration and display method of online advertising. will be.

Another object of the present invention is to provide an online advertising mediation system and an online advertising mediation method which can integrate and provide online advertising to a database.

It is still another object of the present invention to provide an online advertisement brokerage system and an online advertisement brokerage method that enable payment of an advertisement fee of an online advertisement through a more stable payment system.

According to an aspect of the present invention for achieving the above object, the present invention provides a database that stores a plurality of online advertisements in an online advertisement brokerage system for providing an online advertisement brokerage website to a plurality of user terminals connected through a communication network. Wow; A web server providing an advertisement storage, which is an online virtual space for providing a list of online advertisements stored in the database, to the user terminal; When the user terminal receives a request for posting to a user space operated by a member of the online advertising intermediary website for any one selected from the list of online advertisements provided by the advertisement store, the selected online advertisement is received. And a management server configured to display the predetermined area of the web page of the user space and settle and pay the advertisement fee.

The web server may provide the user terminal with a user interface for receiving online advertisement registration information from the user terminal to register the online advertisement.

The management server may process the online advertisement registration information received through the web server, determine whether to register the online advertisement in the advertisement store, register the advertisement in the online advertisement list of the advertisement store, and register the online advertisement registration information. Can be stored in the database.

Here, the user interface for registering the online advertisement may include a user interface for receiving payment of the total amount of advertisement included in the online advertisement registration information.

The management server processes the online advertisement registration information received through the web server, receives the total amount of advertisements included in the online advertisement registration information, registers the online advertisement in the online advertisement list of the advertisement store, The online advertisement registration information may be stored in the database.

In addition, the online advertisement registration information may include advertisement contents, advertisement unit price, advertisement total information.

In addition, the advertisement store may provide a list of registered online advertisements and registration information for each online advertisement included in the online advertisement list.

Meanwhile, the present invention provides an online advertising intermediation method in which an online advertisement is virtually stored and an online store is stored in a virtual space where the stored online advertisement is searched and browsed by a user. Steps; (B) selecting any one of the online advertisements registered in the advertisement store by the user; (C) displaying the advertisement selected in the step (B) in a predetermined area of the user space operated by the user; And (D) calculating and paying an advertisement fee for the user space in which the online advertisement is displayed in step (C).

Here, the step (A), (A1) is the step of transmitting the advertisement store in the form of a web page to the user terminal through a communication network; (A2) receiving online advertisement registration information including advertisement contents, advertisement price, and total advertisement amount through an online advertisement registration interface included in the advertisement store; (A3) receiving the total advertising amount; And (A4) registering the online advertisement together with the previously registered online advertisements in the online advertisement list.

Step (B) may include: (B1) transmitting the advertisement store in a web page form to a user terminal through a communication network; (B2) receiving a search term or an advertisement category through an online advertisement search interface included in the advertisement store; (B3) transmitting a list of searched online advertisements to a user's terminal according to the input contents; And (B4) receiving a registration command into the user space of the user for any one of the list of searched online advertisements.

Step (D) comprises: (D1) accumulating visit counts for each user space in which the online advertisement registered in the advertisement store is displayed; (D2) calculating the advertising fee for each user space by using the accumulated visit count and the input advertising price; And (D3) paying the calculated advertising fee to a user who operates each user space.

And the online advertising brokerage method, (E) if the amount less the advertising charges calculated in step (D) from the total amount paid in the step (A3) is less than the advertising price input in the step (A2), the corresponding online The method may further include deleting the online advertisement from all user spaces in which the advertisement is displayed.

As described in detail above, according to the online advertising mediation system and the online advertising mediation method according to the present invention, the following effects can be expected.

In other words, by providing a user interface that simplifies the method of registering and displaying online advertisements, there is an advantage in that the user's convenience can be enhanced and the online advertisement can be activated accordingly.

In addition, according to the online advertising brokerage system and the online advertising brokerage method according to the present invention, it is easy to search for online advertisements and to display them on a website by integrating online advertisements into a database, and to expand a user's selection of online advertisements. There is this.

In addition, according to the online advertising brokerage system and the online advertising brokerage method according to the present invention, since the online advertisement is provided through a database, users who want to display the online advertisement on the website search and view the online advertisement registered in the database. The advantage is that the advertising effect can be obtained.

According to the online advertising brokerage system and the online advertising brokerage method according to the present invention, there is an advantage that a safe electronic commerce is possible by allowing the payment of the online advertisement through a more stable payment system.

Hereinafter, with reference to the accompanying drawings a specific embodiment of the online advertising mediation system and online advertising mediation method according to the present invention as described above will be described in detail.

1 is a conceptual diagram showing a schematic configuration of an online advertising mediation system according to a specific embodiment of the present invention, Figure 2 is a view of the virtual area in the website provided by the online advertising mediation system according to a specific embodiment of the present invention A block diagram showing the configuration.

As shown in FIG. 1, the online advertisement brokerage system 100 according to a specific embodiment of the present invention provides an online advertisement brokerage service to user terminals 300 through a communication network such as the Internet 200.

That is, the advertisement online mediation system 100 registers an online advertisement that the advertiser wants to advertise with the advertiser, and allows members who own or operate the online medium to select the registered online advertisement and display it on their online medium. .

Here, the online advertising mediation system 100 is a system for providing an online service to the user terminals 300, and provides an online advertising mediation website for users. In addition, the online advertising mediation system 100 may provide an advertising mediation website that provides not only mediation of advertisements but also services that allow users to create, manage, and maintain various user spaces.

The user space is a virtual space created and managed by users such as online bulletin boards such as cafes and clubs, personal blogs, and online shopping malls. In addition, the user space may be created and managed by a service provided on an advertisement brokerage website provided by the online advertisement brokerage system 100.

That is, the online advertisement brokerage system 100 may simply provide only an advertisement brokerage service, or may provide a service related to an online bulletin board, a personal blog, an online shopping mall, and the like as described above.

In addition, the user space may be provided by the online advertisement mediation system 100 or may correspond to a separate website unrelated to the online advertisement mediation system 100.

In this case, the user spaces may be online media in which online advertisements are displayed on the advertisement mediation system 100. For example, any one of the users of the online advertisement mediation system 100 may select one of a plurality of online advertisements registered by the advertisers in the online advertisement mediation system 100 and display it on a personal blog operated by the advertiser. Can be.

To this end, the online advertisement brokerage system 100 provides the user terminal 300 with an advertisement brokerage website for brokering registered online advertisements to the user. In addition, the online advertising mediation system 100 may provide an advertising mediation website that provides a service for creating and managing various user spaces, as described above. For example, various information sharing and retrieval services may be provided. It may be a search portal site providing an online shopping portal site, an online shopping portal site, an online community site providing an online bulletin board service such as a personal blog or a cafe, and the like.

In order to provide an advertisement brokerage website as described above, the online advertisement brokerage system 100 first includes a web server 110. The web server 110 supplies each user terminal 300 with an HTML file including each web page provided on the advertisement mediation website according to a request of the web browser of each user terminal 300. Do it.

In addition, the online advertisement brokerage system 100 processes and manages various commands and data input from a web page supplied from the web server 110 to each user terminal 300 to provide services such as advertisement brokerage to users. It includes a management server 130 to be provided.

In addition, the online advertisement brokerage system 100 receives data to be supplied to the user terminals 300 through the web server 100 and inputs from the user terminals 300 through the web server 100 to manage the data. A database 150 for storing data processed by the server 130 is provided.

The database 150 stores various data for providing various services including an online advertising brokerage service. Member information of the advertisement mediation website, information related to the user space that each member creates and manages on the integrated website, and online advertisement information for providing the online advertisement brokerage service, etc. are provided in the database 150. Stored.

In particular, various online advertisement information registered by advertisers is stored in a specific area of the database 150.

As shown in FIG. 2, the advertisement mediation website 500 provided by the advertisement mediation system 100 is provided with a virtual space called an advertisement store 10. The advertisement store 10 virtually stores various online advertisements registered by advertisers, and displays a list of stored online advertisements. That is, the users of the user terminal 300 can access the online advertisements stored in the database 150 through a virtual space called the advertisement store 10, and the online advertisement list provided by the advertisement store 10. Will be able to search for the desired online ad and place the searched ad in its own user space.

Here, the advertisement store 10 is shown in the form of a web page in the advertisement mediation website, and is provided to search a plurality of online advertisements by search word or category. In addition, the advertisement store 10 is provided including a web page including a user interface that allows advertisers to easily register online advertisements.

As such, the online advertisements registered and stored through the advertisement store 10 are selectively displayed in various user spaces 20 in the advertisement mediation website provided by the online advertisement brokerage system 100.

The user space 20 is an online medium that is an advertisement medium for online advertisements, and the online shopping mall created by the member of the advertisement mediation website 500 in the advertisement mediation website 500 to sell a product. 22). In addition, it may be a personal blog 24 of the member provided by the advertisement brokerage website 500 and managed by the member, and an internet bulletin board such as a cafe or a club operated within the advertisement brokerage website 500 ( 26).

These user spaces mean an area that is created by being assigned an account in the advertisement mediation website 500 through a user interface provided by the advertisement mediation website 500 and managed and maintained by a member.

The user spaces within the advertising mediation website 500 can be created through an editor provided by the advertising mediation website 500, so that each user space has a common layout. . In addition, an area in which an online advertisement is to be displayed is pre-allocated on a common layout.

Therefore, an operator of the user space, for example, a personal member who creates and manages a blog in the case of a personal blog 24, an administrator of the mall in the case of an online shopping mall 22, and an administrator of the online bulletin board 26 in the online bulletin board 26. When a person designated as an operator accesses the advertisement store 10 and selects a specific online advertisement and inputs a command to display the same in the user space, the online advertisement is displayed at a predetermined position on the layout of the user space.

However, this is only an example, and the online advertisements registered in the database 150 through the advertisement store 10 may be displayed in other user spaces not related to the online advertisement mediation system 100. For example, an online advertisement registered in the online advertisement brokerage system 100 may be placed on a personal homepage generated irrespective of the online advertisement brokerage system 100.

In this case, the online advertisement mediation system 100 analyzes HTML tags of specific web pages in the user space in order to display the online advertisement in a separate user space irrelevant to the online advertisement mediation system 100. The user can download an online advertisement registration application that adds a tag for allocating a predetermined area to a corresponding web page so that the online advertisement is displayed.

At this time, the online advertisement registration application receives a web page address so that a user can designate a specific web page of a user space operated by the user, and adds a tag to display an online advertisement in a predetermined area of the web page so that the web page is Can be changed.

Accordingly, in addition to the user space created and managed through the online advertisement mediation system 100, the user may be able to mediate and display online advertisements registered in the online advertisement mediation system 100 in a separate user space. have.

Hereinafter, a process of registering an online advertisement in the advertisement mediation website provided using the online advertisement brokerage system 100 having the above configuration will be described with reference to the accompanying drawings.

3 is a flowchart illustrating a method for registering an advertisement in an online advertisement mediation system according to a specific embodiment of the present invention, and FIG. 4 is an advertisement registration screen provided in an online advertisement mediation system according to a specific embodiment of the present invention. It is an exemplary view showing the.

As shown in FIG. 3, a method of registering an advertisement in an online advertisement intermediation system according to a specific embodiment of the present invention may first be performed by a user on the advertisement intermediation website 500 provided by the online advertisement mediation system 100. Starts from the step of connecting (S100).

A user may access the advertisement mediation website 500 using a web browser of the user terminal 300.

When accessing the advertisement mediation website 500 through the user terminal 300, the web server 110 transmits the homepage of the advertisement mediation website 500 to the user terminal 300, the user The user logs in by inputting an ID (ID) and password (password) assigned to the user (S110).

When a user accesses the advertisement store 10 provided in the advertisement mediation website 500 (S120), and selects an advertisement registration menu provided on the web page corresponding to the advertisement store 10 (S130). The web server 110 transmits a web page having a user interface for registering an advertisement to the user terminal 300.

When the user inputs the information related to the online advertisement such as the advertisement contents and the advertisement amount on the user interface for registering the advertisement through the user terminal 300 (S140), the web server 110 receives the corresponding information.

Information for registering the online advertisement received by the web server 110 is processed by the management server 130. As a result, the management server 130 determines whether to register the online advertisement if the input information is appropriate. Then, the information related to the online advertisement is classified and stored in the database 150.

When the user pays the total amount of advertisements for registration of the online advertisement (S150), the online advertisement stored in the database 150 and related information are registered on the virtual area of the advertisement store 10 (S160). In this case, that the online advertisement is registered in the advertisement store 10 means that members of the advertisement mediation website 500 can access the advertisement store 10 to view the advertisement and register it in their user space. It means you can be.

In this case, the user interface provided to the user terminal 300 to register the online advertisement in steps 130 and 140 may be used to manufacture or sell a product related to the advertisement, as shown in FIG. 4. It may include an area for receiving information that is easy to search for an online advertisement through a search word such as a company name and a brand name, and an area for receiving category information for searching an online advertisement by segmenting the online advertisement by category.

In addition, when an online advertisement is displayed on an online medium, the advertisement may include an area for receiving a homepage address of a company or an individual corresponding to the advertiser of the online advertisement to be hyper-linked when the advertisement is clicked.

Also included is an area for uploading the content of the advertisement to be displayed in the user space 20 such as the above-described online shopping mall, personal blog, and internet bulletin board. Here, the advertisement contents may be uploaded in a file format. The advertisement contents may be a video file or an image file stored by the user corresponding to the advertiser on the user terminal 300.

In addition, the user interface for registering the online advertisement may be paid to a user who registers the online advertisement when the user who operates the user space displays the online advertisement in his / her user space. An area for receiving an advertisement cost such as an advertisement price to be performed is provided.

At this time, the advertising unit price can be freely determined and input by the user's desired value corresponding to the advertiser. The advertisement price may be determined to be differentially paid according to the advertisement effect as shown in the figure.

For example, when a specific user space displays a specific online advertisement as an advertisement medium, the web server 110 corresponds to the corresponding user space to accumulate the number of visitors of the user space and pay an advertisement fee according to the accumulated number of times. The number of times a web page is requested to be transmitted is counted, wherein an online advertisement to be paid each time a web page corresponding to the user space is requested from the user terminals 300 and the corresponding online advertisement is exposed once. An area for receiving a unit price may be provided.

In addition, as described above, in addition to simply exposing online advertisements, when a visitor of a specific user space accesses a homepage hyperlinked to the online advertisement by clicking on the online advertisement displayed in the user space, an area for inputting a separately set advertising price It may be provided together.

Alternatively, the advertisement price of the online advertisement may be an amount to be paid in units of time when the online advertisement is posted in a specific user area. For example, an advertisement price may be input by setting an amount to pay an operator fee of 100 won per hour to an operator of a user space displaying an online advertisement.

In addition, an area in which a member corresponding to an advertiser may receive a total payment amount to be paid through the user terminal 300 is included in the user interface for registering the online advertisement.

For example, if an advertiser sets an ad unit price of 100 won to be paid for one online ad exposure, the total amount of the ad is more than 1 million won and the total amount is settled in order to be displayed more than 10,000 times.

Here, the total advertising amount or the unit price of the advertisement is not necessarily set only in the unit of currency in circulation, and the points, miles, etc. of the other unit commonly used in the area of the advertisement brokerage website provided by the advertisement brokerage system 100 may be used. It can also be set in units of cyber money. Accordingly, the advertiser may input and pay the advertising total amount determined by the advertiser as well as the actual currency unit, as well as the virtual currency unit allowed by the advertisement mediation system 100.

When the information necessary for the online advertisement registration is input as described above, and the advertisement fee is paid in advance, the corresponding online advertisement is registered in the advertisement store 10. Accordingly, the contents of the advertisement and various information related to the advertisement are displayed in the advertisement store 10. ) Will be displayed on the web page, so that other members can search for, view, and post the online ad in their user space if desired.

Here, in particular, when the advertisement price is displayed on the web page corresponding to the advertisement store 10, there are a method of directly exposing the advertisement price to other members and other methods, which will be described later with reference to FIGS. 6A and 6B. Will be explained.

On the other hand, in the online advertising brokerage system according to a specific embodiment of the present invention will be described with reference to the drawings in which the user selects the advertisement and posted it on their user space.

5 is a flowchart illustrating a method of selecting an advertisement in an online advertisement mediation system according to a specific embodiment of the present invention, and FIG. 6A illustrates a selection of advertisements in an online advertisement mediation system according to a specific embodiment of the present invention. 6B is an exemplary view of an advertisement list to be displayed, and FIG. 6B is an example diagram of a screen displaying information of an advertisement selected in an online advertisement brokerage system according to a specific embodiment of the present invention.

As illustrated in FIG. 5, in order for an operator of the user space to select a specific online advertisement and to display it in a user space operated by the user in the online advertisement intermediation system according to a specific embodiment of the present invention, first, the user terminal 300 Through the access mediation website 500 provided by the online advertising mediation system 100 through (S200), through the member login process (S210) to access the advertising store 10 (S220).

Then, any one of the online advertisements that are virtually stored and displayed in the advertisement storage 10 is selected (S230). In this case, the user may search for and select an online advertisement that he / she desires among a plurality of online advertisements registered in the online advertisement brokerage system 100. In order to select an advertisement according to the characteristics of the user space or the user's own space, users may use various search methods through search terms or search methods through category selection.

In operation S240, the user may input a command to display the online advertisement selected by the user in a user space operated by the user, in a predetermined region of the user space.

In order to allow a user to select his or her desired online advertisement in the above-described series of processes, the advertisement store 10 of the advertisement intermediary website 500 is as shown in FIG. 6A. A user interface can be provided.

Accordingly, a user interface for inputting a search term for online advertisement search is provided at the top of the web page corresponding to the advertisement storage 10, and a user input for category selection is provided at the left to search the online advertisement by category. Receiving a user interface may be provided. The list of online advertisements searched by the search word or the category may be displayed on the screen.

Users can select their desired online advertisement among the online advertisements displayed on the web page corresponding to the advertisement store 10. In order to facilitate the selection of the advertisement, the preview screen of the contents of the online advertisement and the online The advertising price of the advertisement may be displayed.

In this case, as shown in the figure, the advertisement price may be displayed to be directly exposed as text separate from the video or image constituting the advertisement content. In addition, the advertisement price may be included in the video when the user browses the video advertisement in the advertisement storage 10 when the advertisement content is composed of a video.

When the user clicks on any one of the plurality of advertisements displayed in the advertisement store 10, more detailed information of the selected online advertisement is displayed as shown in FIG. 6B.

However, this is only one embodiment, and since the advertisement effect can be obtained even in the process of viewing various online advertisements in order to select the desired advertisement among the online advertisements, in order to increase the exposure effect of the online advertisement, The detailed information such as the advertisement price may not be displayed on the list, and the detailed information such as the advertisement price may be displayed after the viewing of the advertisement contents is completed.

For example, in the case of a video advertisement, an online advertisement is displayed by allowing a user to view the advertisement by playing a video constituting the advertisement content in order to select the advertisement, and providing detailed information related to the advertisement only after the video is finished playing. It is also possible to maximize the effectiveness of advertisements in the process of selecting advertisements by the operators of the user space before being placed in a specific user space.

In addition, as described above, the advertisement price may be included in the video advertisement and exposed, that is, the advertisement price information is included in the video without directly exposing the advertisement price information, so that the user may view the video advertisement contents in the advertisement store 10. In order to check the advertising price, the concentration of the advertisement may be increased.

To this end, when the user wants to register a video advertisement in the advertisement store 10, the advertisement intermediation system 100 may be selected whether to expose the advertisement price directly or indirectly by being included in the video. have.

When the user selects to indirectly display the advertisement price information by including the advertisement price information in the video, the advertisement mediation system 100 images the input advertisement price information to be displayed on one side or the whole of the video advertisement screen when the video advertisement is played. . In this case, the advertisement mediation system 100 may expose the advertisement price only a part of the video advertisement playing time so that users who view the video advertisement cannot predict the exposure time of the advertisement price.

In addition, a registration button may be provided so that a user may select whether to display the online advertisement in a user space operated by the user with reference to the displayed online advertisement detail information.

For example, when the advertisement mediation website 500 corresponds to an online shopping portal site and the user space corresponds to an online shopping mall, as shown in the drawing, a button 'Register to my shopping mall' is provided. The online advertisement can be displayed in the online shopping mall where the user operates.

However, even in the above embodiment, the user space may be generated and managed by a service provided on the online advertising mediation system 100, or online generated and managed independently of the online advertising mediation system 100. It may be a website such as a shopping mall, a personal blog or an internet bulletin board.

When the user space does not correspond to the user space created and managed by the online advertisement mediation system 100, as described above, the online advertisement mediation system 100 provides an online advertisement registration application.

As described above, in order to display the online advertisement registered in the online advertisement intermediation system 100 in the user space, the application program serves to display the corresponding online advertisement by allocating a predetermined area to the user space.

In addition, the online advertisement registration application performs a function related to the settlement of the advertisement fee for the online advertisement after the online advertisement is placed in a separate user space instead of the user space created and managed by the online advertisement brokerage system 100. Explain later.

On the other hand, in the online advertising brokerage system according to a specific embodiment of the present invention will be described with reference to the process of calculating the advertising charges for the corresponding online advertising in accordance with the number of times of exposure of the advertisements displayed in the user space.

7 is a flowchart illustrating a step-by-step process of calculating the total amount of the advertisement and the amount of advertisement to be paid according to the number of exposures of the displayed advertisement in the online advertisement brokerage system according to a specific embodiment of the present invention.

As shown in FIG. 7, when an access request is received from the user terminal 300 for the user space in which the online advertisement registered in the online advertisement mediation system 100 is displayed (S300), the online advertisement mediation system ( In operation 100, the user may determine an IP address of the user terminal 300 to find out whether the IP address matches the pre-stored IP address (S310).

The online advertisement brokerage system 100 records the IP addresses of the user terminals 300 visited in the user space for a predetermined time for each user space, and compares them with the IP addresses of the newly accessed user terminals 300. The visit count is incremented by 1 only if it is different from the previously recorded IP address (S320).

However, step 310 of step S310 is to avoid artificially increasing the visit count of the user space in order to receive more advertisement fee, which is not necessarily a step.

When the visit count of the user space displaying the specific online advertisement increases by 1, the advertisement fee for the online advertisement to be paid for the user space is increased by the advertisement price at the time of one exposure of the online advertisement. Accordingly, an amount corresponding to the unit price of the advertisement is subtracted from the total advertisement amount of the online advertisement at one time (S330).

In this case, the total amount of advertisements corresponds to the remaining amount excluding the advertisement fee to be paid for each user space for registering the online advertisement from the total amount of advertisements paid by the advertiser when registering the online advertisement in the online advertisement mediation system 100.

For example, the total amount paid by the advertiser is 1000 won, the advertising price is 100 won per one online advertisement, and the online advertisement is displayed on personal blog A and personal blog B. If the count is five times and the visit count of the personal blog B is three times, the total amount of advertisements of the online advertisement registered in the advertisement store 10 is 200 won.

In other words, the total amount of the advertisement decreases gradually by subtracting the advertisement fee to be paid to each user space where the online advertisement is displayed from the total amount of the advertisement paid by the advertiser.

Accordingly, as a result of subtracting the advertising price at the time of the first exposure in step 330, when it is determined that the remaining total advertising amount is less than the advertising price to be paid at the time of the one advertisement exposure (S340), the online advertisement mediation system 100 corresponds to the corresponding advertisement price. The online advertisement disappears from all user spaces where the online advertisement is displayed (S350).

In addition, the advertisement store 10 may allow the corresponding online advertisement to disappear.

The above process has been described with the example that the unit price of the online advertisement is set based only on the one-time exposure of the online advertisement, but the homepage address entered when registering the online advertisement by clicking on the online advertisement in the user space where the online advertisement is displayed is hyper. When linked, you can set a separate ad unit price, and as a result, the total amount of the online ad is deducted as the advertising charges for each user space accumulate. If less than the higher amount may be to be performed (350) (S350).

Also, if you set an ad unit price for an online ad in hours, for example, if you set an ad unit price that pays $ 1000 per 24 hours, the amount you pay for each user space that displays that online ad It can also be deducted from the advertising cap.

Here, the advertising fee may be paid in real currency, but if the advertising price is set in virtual currency, it may be paid in virtual currency.

Meanwhile, if the user space displaying the online advertisement registered in the online advertisement mediation system 100 does not correspond to the user space created and managed by the online advertisement mediation system 100, the online advertisement mediation system 100 The advertisement fee may be settled by receiving a visit count for the user space from the server of the user space where the online advertisement is displayed. In addition, the total amount of the online advertising can be deducted accordingly.

Accordingly, the online advertisement registration application may serve to increase the visit count of the user space as well as a function of displaying the online advertisement in a predetermined area of the webpage included in the user space.

In addition, the online advertisement registration application, when the online advertisement is displayed in a user space that is created and operated independently of the online advertisement brokerage system 100, various payment information for enabling payment of the advertisement fee for the online advertisement It can also play a role of receiving.

The rights of the present invention are not limited to the embodiments described above, but are defined by the claims, and those skilled in the art can make various modifications and adaptations within the scope of the claims. It is self-evident.

1 is a conceptual diagram showing a schematic configuration of an online advertising mediation system according to a specific embodiment of the present invention.

FIG. 2 is a block diagram showing the configuration of a virtual area in a website provided by an online advertising mediation system according to a specific embodiment of the present invention. FIG.

 3 is a flowchart illustrating a method for registering an advertisement in an online advertisement mediation system according to a specific embodiment of the present invention.

4 is an exemplary diagram illustrating an advertisement registration screen provided in an online advertisement brokerage system according to a specific embodiment of the present invention.

5 is a flowchart illustrating a method of selecting an advertisement in an online advertisement brokerage system according to a specific embodiment of the present invention.

6A is an exemplary diagram of an advertisement list displayed for selection of an advertisement in an online advertisement brokerage system according to a specific embodiment of the present invention.

6B is an exemplary view of a screen displaying information of an advertisement selected in an online advertisement brokerage system according to a specific embodiment of the present invention.

7 is a flowchart illustrating a step-by-step process of calculating the total amount of the advertisement and the amount of the advertisement to be paid according to the number of exposures of the advertisement displayed in the online advertisement brokerage system according to a specific embodiment of the present invention.

** Description of the symbols for the main parts of the drawings **

100: e-commerce system 110: web server

120: management server 130: database

200: Internet 300: Terminal

500: Website 10: Ad Store

20: Userspace 22: Online Shopping Mall

24: Personal Blog 26: Internet Bulletin

Claims (14)

In an online advertising brokerage system that provides an online advertising brokerage website to a plurality of user terminals connected through a communication network, A database in which a plurality of online advertisements are stored; A web server providing an advertisement storage, which is an online virtual space for providing a list of online advertisements stored in the database, to the user terminal; And When the user terminal receives a request for posting to a user space operated by a member of the online advertising intermediary website for any one selected from the list of online advertisements provided by the advertisement store, the selected online advertisement is applied. And a management server configured to display the predetermined area of the web page of the user space and settle and pay the advertisement fee. The method of claim 1, The web server, And a user interface for receiving online advertisement registration information from the user terminal and registering the online advertisement to the user terminal. The method of claim 2, The management server, Process the online advertisement registration information received through the web server, determine whether to register the online advertisement in the advertisement store, register the advertisement in the online advertisement list of the advertisement store, and store the online advertisement registration information in the database. Features an online advertising brokerage system. The method of claim 2, The user interface for registering the online advertisement, And a user interface for receiving a payment amount included in the online advertisement registration information. The method of claim 4, wherein The management server, Process the online advertisement registration information received through the web server, receive the total amount of advertisement included in the online advertisement registration information, register the online advertisement in the online advertisement list of the advertisement store, and register the online advertisement registration information. Online advertising broker system, characterized in that stored in the database. The method according to claim 2 or 4, The online advertisement registration information, Online advertising broker system, characterized in that the advertising content, the advertising price, the total amount of advertising information. 6. The method according to any one of claims 1 to 5, In the ad store, And a list of registered online advertisements and registration information for each online advertisement included in the online advertisement list. In an online advertising mediation method, the online advertising is stored virtually, and the online advertising mediation method provides an ad store which is a virtual space where the stored online advertising is published, searched and viewed by a plurality of users through a communication network. (A) registering an online advertisement in the advertisement store; (B) selecting any one of the online advertisements registered in the advertisement store by the user; (C) displaying the advertisement selected in the step (B) in a predetermined area of the user space operated by the user; And And (D) calculating and paying an advertisement fee for the user space in which the online advertisement is displayed in step (C). The method of claim 8, Step (A) is (A1) transmitting the advertisement storage in the form of a web page to a user's terminal through a communication network; (A2) receiving online advertisement registration information including advertisement contents, advertisement price, and total advertisement amount through an online advertisement registration interface included in the advertisement store; (A3) receiving the total advertising amount; And (A4) an online advertisement brokering method comprising the step of registering an online advertisement together with previously registered online advertisements in an online advertisement list. 10. The method according to claim 8 or 9, Step (B) is, (B1) transmitting the advertisement storage in the form of a web page to a user's terminal through a communication network; (B2) receiving a search term or an advertisement category through an online advertisement search interface included in the advertisement store; (B3) transmitting a list of searched online advertisements to a user's terminal according to the input contents; And And (B4) receiving a registration command in the user space of the user for any one of the list of retrieved online advertisements. The method of claim 8, Step (D), (D1) accumulating visit counts for each user space in which the online advertisement registered in the advertisement store is displayed; (D2) calculating the advertising fee for each user space by using the accumulated visit count and the input advertising price; And (D3) an online advertising mediation method comprising paying the calculated advertising fee to a user who operates each user space. The method of claim 9, The online advertising mediation method, (E) If the amount less the advertising charges calculated in step (D) is less than the advertising price input in step (A2), from the total amount of advertising paid in step (A3), Online advertising mediation method characterized in that it further comprises the step of deleting the online advertising. The method of claim 10, In the step (B3), The method of claim 1, wherein the advertisement contents, the advertisement price, and the advertisement total information of the advertisements included in the list of the online advertisements are provided to the user terminal. The method of claim 13, When the video content is included in the advertisement content information, The advertising unit price information, Online advertising intermediation method, characterized in that provided in the video file during the playback of the video file.

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