KR20160143111A - System and method for reward advertisement based on competition of watching advertisement - Google Patents

Abstract

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a reward advertisement system and method through competition for advertisement viewing, and a computer-readable program recording medium recording a program for executing the same.
The user is requested to view the advertisement by accessing the reward advertisement website according to an embodiment of the present invention, transmits at least one event participation signal while the advertisement is being broadcasted, receives a plurality of prize winning information and reward information A user terminal; The reward advertisement web site is provided, and the selected advertisement is provided to a plurality of user terminals, the event participation signals received from the plurality of user terminals are compared to select predetermined predetermined number of winners, And a reward advertisement server for providing the reward advertisement server.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a reward advertisement system and method, and a computer readable program recording medium storing a program for executing the reward advertisement system. 2. Description of the Related Art [0002]

The present invention relates to a reward advertisement system and method, and more particularly, to a reward advertisement system and method through an advertisement viewing competition in which a reward to be recognized as a prize money such as a prize money, a mileage or a prize is given to users watching an advertisement, And a computer-readable program recorded thereon.

In recent years, reward advertisements have been attracting interest in providing rewarding rewards such as prize money, mileage or prizes in exchange for users watching an advertisement or performing a specific mission (membership, download, SNS sharing).

Typical reward apps include "Adrate", "My Salad" and "Money Photo".

The conventional reward method is a method in which a basic reward is accumulated each time an ad recommender or an ad recipient watches an advertisement or performs a specific action. In addition, the ad recommender receives additional referral compensation in the event that the recipient receives compensation.

Therefore, I would like to recommend each other because they earn rewards when I recommend ads, but indiscriminate recommendation of advertisement information without interest or compensation is not enough for me.

Also, in the case of a reward advertisement that counts only when an activity such as watching an advertisement of a recommender or an evaluation of an advertisement is uploaded to the server, the recommender continuously requests the uploader of the advertisement evaluation to the recommender This situation can be a burden on the recommendation side.

In addition, since rewards are also small, it takes a considerable amount of time to earn rewards. Participants are not only small but also have a tendency to download rewards only after installation in case of downloading an application.

Korean Patent Publication No. 2012-001667

Accordingly, it is a general object of the present invention to provide a reward advertisement service that can substantially complement various problems caused by the limitations and disadvantages of the related art, And a computer-readable program recording medium recording a program for executing the system and method.

A further specific object of the present invention is to provide a reward advertisement system and method through competition of advertisement viewing in which a reward is paid to a small number of persons (specific winners) through competition between viewers during advertisement viewing, There is provided a computer-readable program recorded thereon.

In order to achieve the above-mentioned objects, a reward advertisement system through an advertisement viewing competition according to an embodiment of the present invention accesses a reward advertisement website to request advertisement viewing, and transmits at least one event participation signal during advertisement broadcasting A plurality of user terminals for receiving winning result information and reward information according to an event participation; The reward advertisement web site is provided, and the selected advertisement is provided to a plurality of user terminals, the event participation signals received from the plurality of user terminals are compared to select predetermined predetermined number of winners, And a reward advertisement server for providing the reward advertisement server.

In a reward advertisement system through an advertisement viewing competition according to an embodiment of the present invention, the event participation signal is a click signal for at least one item popped up while an advertisement is being broadcast, , And randomly pop up at an arbitrary number of times.

In the reward advertisement system according to the embodiment of the present invention, the reward advertisement server includes an advertisement management server for providing services related to the advertisement and the reward, and the advertisement management server receives the advertisement from the advertiser or the advertisement agency An advertisement registration server for registering and setting an advertisement; A winning management server for displaying and managing the presence or absence of a winner according to advertisement progress; A channel server for opening a new channel server when user participation in the registered advertisement is equal to or greater than a predetermined number; And a payment server for storing and managing at least one of a deposit, an advertisement progression amount, an executed amount, and a refund history of the advertiser or the advertisement agency according to the advertisement progress.

In the reward advertisement system according to the embodiment of the present invention, the winning management server compares event participation signals received from a plurality of user terminals and selects a winner according to an event participation signal receiving order .

The present invention also provides a reward advertisement server for providing advertisement and reward-related services, and a reward advertisement method for competition for advertisement viewing using a reward advertisement system including a plurality of user terminals, Accessing a reward advertisement server to request reward advertisement viewing; Providing a reward advertisement to the user terminal from the reward advertisement server, wherein the reward advertisement is provided such that at least one item is randomly popped up at an arbitrary time, an arbitrary position, and an arbitrary number of times while the advertisement is being broadcast; Transmitting at least one event participation signal from at least one user terminal among the plurality of user terminals; Comparing the event participation signals received from the plurality of user terminals in the reward advertisement server to select a predetermined number of winners and providing winning result information to the user terminal.

In the reward advertisement method according to an embodiment of the present invention, the item may include any one of a redemption item, a media player enhancement item, and a probability item.

According to the system and method for reward advertisement through advertisement viewing competition according to the present invention and the computer readable program recording medium on which the program for executing the same is recorded, rewards that are paid individually to each of the advertisement viewers can be re- To win a certain number of prize winners by paying a reward.

In addition, as the frequent viewing of commercials and the more focused the advertisement is, the more likely it is to win the prize, the higher the audience ratings of the users and the higher the concentration of the advertisement, the more the advertising effect can be increased.

1 is a diagram illustrating a configuration of a reward advertisement system according to an embodiment of the present invention.
2 is a diagram illustrating a reward advertisement service screen displayed on a display window of a user terminal according to an exemplary embodiment of the present invention.
3 is a flowchart illustrating a reward advertisement method through an advertisement viewing competition according to an embodiment of the present invention.
4 is a screen state diagram of a user terminal presented in an advertisement selection process according to an exemplary embodiment of the present invention.
5 is a screen state diagram of a user terminal when an item appears during advertisement progress according to an embodiment of the present invention.
6 is a diagram illustrating an item pattern according to an embodiment of the present invention.
FIG. 7 is a screen state diagram of a user terminal in an item type, a winner, and a reward history output process according to an exemplary embodiment of the present invention.
8 is a screen state diagram of a user terminal according to another embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In addition, the terms described below are defined in consideration of the functions of the present invention, and these may vary depending on the intention of the user, the operator, or the precedent. Therefore, the definition should be based on the contents throughout this specification.

FIG. 1 is a block diagram illustrating a configuration of a reward advertisement system through advertisement viewing competition according to an embodiment of the present invention. Referring to FIG.

1, a reward advertisement system 1 according to the present embodiment includes a reward advertisement server 100 and a plurality of user terminals 200, and includes a reward advertisement server 100, a plurality of user terminals 200, Are connected to each other through a wired / wireless communication network so that data can be transmitted and received between them.

The reward advertisement server 100 includes a web server 110, an advertisement management server 120, and a patch server 130 to provide various services related to reward advertisement.

The web server 110 is responsible for requesting login and selection advertisement of a member who is an advertisement viewer and has its own database, that is, a web DB 115. [ The web server 110 receives the membership subscription information, other authentication and subscription type in the subscription, and stores the input information in the web DB 115. Membership forms can be divided into advertisers, advertising agencies, and general members. Membership can be withdrawn as well as membership.

The mobile web server 112 may further include a mobile web server 112 that synchronizes with the online web server 110 to manage the same information.

The web DB 115 is a database for managing member information, and stores and manages member authentication information, member ranking information, member level information, and the like. Members who are subscribed to the Web server 110 may have a level per member and may be constrained to view ad channels that are viewable according to their respective member levels. For example, depending on the membership level, there is a restriction on the position of an advertisement channel that can receive a high dividend / prize.

The advertisement management server 120 is responsible for advertisement and reward related services and includes an advertisement registration server 122, a winning management server 124, a channel server 126 and a payment server 128, , And an advertisement DB (125).

The advertisement registration server 122 is responsible for registering and setting the advertisement received from the advertiser or the advertisement agency. The advertisement setting includes the advertisement day, time, advertisement progress condition, contract condition, advertisement advance reservation exposure, Display of a prize, repetition of advertisement viewing, duration of advertisement, advertisement recommendation link, and the like, and the advertisement registration means registering the set advertisement contents.

Here, the advertisement management server 120 may provide an administrator tool to the advertiser or the advertisement agency. In addition to receiving the advertisement directly from the advertiser terminal or the advertisement agency (not shown), a method using a separate network It is possible.

The winning management server 124 is a server that displays and manages the winner according to the progress of the advertisement. Particularly, it selects a small number of winners that meet predetermined winning conditions among a plurality of event participants and monitors the winner's illegal winning details in detail You can monitor your members' participation in your ads.

Here, the winning condition is set in advance by the advertiser or the advertisement agency. For example, when a specific number of participants or advertisements whose order of transmission of a click signal to a specific item among a plurality of event participants is high are broadcast Participant who has participated more than a certain number of times and transmitted a click signal, or the like.

The channel server 126 opens a new channel server when the user participation in the advertisement registered through the advertiser or the advertisement agency is more than 4,000 in real time and connects the servers in parallel for realizing the load and streaming of the server smoothly .

The payment server 128 stores and manages the deposits, the advertisement progress ratio, the executed amount, and the refund details of the advertiser or the advertisement agency according to the progress of the advertisement. In addition, when the winner pays the tax bills and stores related information.

The advertisement DB 125 stores information on the advertisement registration server 122, the winning management server 124, the channel server 126 and the payment server 128. The advertisement DB 125 stores advertisement setting / change information of an advertiser or an advertisement agency, The advertisement management information including the advertisement progress information and reservation information, the winner information, the winner identification information, the winner illegal presence monitoring information, the winner payment request information, the winner electronic coupon gift information, the winner donation status information, . In addition, the unlawful winner details of the winner are stored in detail, and information on the number of times of winning the winner, information on the member IP, and number of winning times are stored.

The patch server 130 is responsible for adding functions of the APK or SDK, downloading and uploading the server information update, and stores and manages patch-related cumulative information and known contents.

The user terminal 200 is an advertisement viewer terminal, and can access a reward advertisement website to request advertisement viewing and receive winning result information and reward information according to a user (advertisement viewer) input during advertisement broadcasting.

FIG. 2 shows a reward advertisement service screen presented on the display window of the user terminal 200. The present embodiment relates to a "rendezvous and drink drinking" reward advertisement in which actor Han Gaine appears.

2, advertisement setting contents such as a reward history (voucher 100,000 won), an event participation frequency (infinitely repeatable), an event participant number (clicks) (more than 500 views), and the like are displayed on the right side of the display window of the user terminal 200 The winners (caliboy, neewacom, satezone) are displayed.

In addition, an item pop-up window appears on the upper left of the display window of the user terminal 200, and the item type can be confirmed by clicking the item. Here, the kinds of items include point items, cash items, merchandise items, and items such as money-saving items, a channel with a higher probability of winning than the other channels can use a specific channel enhancement items, item appearance frequency of rising items such as probability items This is possible.

If the item clicked by the user is a redemption item, the winner ID is displayed on the right side of the display window. If the item is a media player enhancement item or a chance item, the member information is updated.

3 is a flowchart illustrating a reward advertisement method through an advertisement viewing competition according to an embodiment of the present invention.

Referring to FIG. 3, a user who wants to view a reward advertisement accesses a web server provided by a reward advertisement server through a user terminal, inputs a ID, a password, a security code, S302).

Next, the reward advertisement server transmits a push message asking whether to strengthen the stuttering to the user terminal so that the user selects the push message (S304). Here, the stuttering enhances the membership level, for example, by strengthening the media player, so that a specific channel having a high probability of winning can be used.

In step S304, if the user selects Stutter Enhancement, the user performs an advertisement level and an advertisement selection process (step S308) by raising the membership level by performing the stutter enrichment process (S306). If the user does not select stutter enhancement, The selection process S308 is performed. Here, the higher the advertisement level, the higher the winning probability, and the advertisement level is presented in a selectable range (level) according to the member level.

Also, it is preferable that the reward advertisement server notify the user terminal before the user selects an advertisement as shown in FIG. 4 so that the user can recognize whether the advertisement is an item payment advertisement or a general advertisement.

4 is a screen state diagram of a user terminal presented in an advertisement selection process according to an exemplary embodiment of the present invention.

Referring to FIG. 4, the difference between the item payment advertisement and the standard advertisement is displayed in the upper right corner of the advertisement screen. For example, the advertisement may be displayed as a glove, and the advertisement may be an item appearance and an event advertisement. That is, the image of the glove can be used to indicate whether or not to advertise an event and the benefit of an item to appear.

Referring again to FIG. 3, the advertisement selected by the user is provided by the reward advertisement server, and the user can view the advertisement through the user terminal (S310).

Next, during the advertisement process, an item appears randomly as shown in FIG. 5 (S312).

FIG. 5 is a screen state diagram of a user terminal when an item appears during advertisement progress. As shown in FIG. 5, an item may randomly appear at an arbitrary point in time and at an arbitrary position.

Also, as shown in FIG. 6, the items are presented in an arbitrary pattern, in which case the presented item pattern must be clicked successively.

Referring again to FIG. 3, the reward advertisement server determines whether the item is clicked (S314). If the item is clicked, the type of the clicked item is displayed to the user terminal so that the user can confirm the item type (S316) 7, the winner and the reward history are displayed on the display window (S318). If it is determined in step S314 that the item is not clicked, the winner and the reward history are output to the display window (S318).

Here, the item appears randomly during the advertisement viewing, and the user can confirm the type of the item only by clicking on the emergent item, and can acquire the item and possibly win the advertisement. In other words, if an item appears but does not click within a certain amount of time, the item disappears and is deemed not to participate. Among the items, the media player enhancement item and the probability item are provided to all the participants who click on the item, and in the case of the turnover items such as points, cash, gift certificates, and articles, As a winner, you can select 10 winners with the fastest item clicking order, or you can select a small number of winners who click an item in a specific order, such as 1st, 101st, 201st.

In addition, if the user views the advertisement repeatedly, the user can repeatedly acquire the item, and present the item acquired during the advertisement to the friend (friend).

FIG. 7 is a screen view of a user terminal in the process of outputting the type of item, the winner, and the reward history. The item type (reward amount of 100,000 won), the reward history, and the winner can be confirmed on the screen. Here, the content of the handwritten SMS text, e-mail winning congratulatory message and reward receiving method, etc. are transmitted to the reward winner by pushing the winning banner for congratulation or membership information of the user, and information for identifying the reward winner, , Member ID, contact information, e-mail, and the like in the advertisement DB.

Referring again to FIG. 3, it is determined whether the advertisement is completed after the step S318 (S320), and if the advertisement is not completed, the process returns to the step S310. That is, from the advertisement progressing process (S318), the winner and the reward history displaying process (S318) are repeated until the completion of the advertisement. When the advertisement is completed, the reward payment process (S322) is performed.

As described above, according to the present embodiment, it is possible to induce the participation of the advertisers through the events having a good reputation. That is, since the value of the reward expected by one time of watching an advertisement and performing a mission (clicking an item) is more than a certain level, it will be motivated to participate more actively in a reward advertisement event in terms of a user (viewer, member).

In addition, since an item appears at an arbitrary position and an arbitrary position during the advertisement, the reward advertisement can be perceived as a game provided not only a simple advertisement but also a thrill, a fun, and a reward. In order to increase the possibility of winning, , It is possible for the advertiser to maximize the advertising effect by increasing the participation degree, audience rating and concentration in the advertiser.

Meanwhile, the present invention can be applied not only to advertisement viewing but also to application downloading.

8 is a screen state diagram of a user terminal according to another embodiment of the present invention.

Referring to FIG. 8, a plurality of applications (applications) that can be downloaded are presented on the screen of the user terminal. Event mark (g) is displayed in some of these applications. When an event mark displayed in a specific event mark (g), for example, 'application registration of modern application' is clicked, the reward benefits and conditions Can be confirmed.

In the case of this embodiment, after installing the modern application card application, a pop-up item appearing randomly in the application can be clicked to participate and the winner is selected according to the click order.

Here, the pop-up item may appear in an arbitrary number of positions at an arbitrary position and at any position during execution of the application, and a user who clicks on a specific item of a plurality of emerging items, for example, The top 100 fastest clicks can be selected as winners.

In addition, the winner push message is transmitted to all users when the winner is generated, so that the winner can be confirmed immediately. Push message transmission You can send a push message within a certain period of time before and after the appearance of an item so that the member who uses the application can stay in the application continuously.

According to the present embodiment, after the application is downloaded, the application is actually executed and the rewards are provided only to the members who participated in the event, thereby solving the problem of receiving only the reward after the application download and deleting the application.

In addition, the present invention can be applied to video advertisements in mobile applications as well as smartphones such as YouTube and Africa TV. Also, the present invention can be applied to IPTV during video advertisement, and an event item can be applied to an animated image as in the present invention.

Embodiments of the present invention include computer readable media including program instructions for performing various computer implemented operations. The computer-readable medium may include program instructions, local data files, local data structures, and the like, alone or in combination. The media may be those specially designed and constructed for the present invention or may be those known to those skilled in the computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floppy disks, and ROMs, And hardware devices specifically configured to store and execute the same program instructions. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and similarities.

Accordingly, the scope of the present invention should be construed as being limited to the embodiments described, and it is intended that the scope of the present invention encompasses not only the following claims, but also equivalents thereto.

1: Rewards advertising system
100: reward advertisement server 110: web server
112: Mobile Web server 115: Web DB
120: Ad management server 122: Ad registration server
124: Winning management server 125: Advertisement DB
126: Channel Server 128: Payment Server
130: Patch server 200: User terminal

Claims (7)

A plurality of user terminals accessing a reward advertisement website to request advertisement viewing, transmitting at least one event participation signal while an advertisement is being broadcasted, and receiving winning result information and reward information according to an event participation;
The reward advertisement web site is provided, and the selected advertisement is provided to a plurality of user terminals, the event participation signals received from the plurality of user terminals are compared to select predetermined predetermined number of winners, And a reward advertisement server for providing the reward advertisement server to the reward advertisement server.
The method of claim 1, wherein the event participation signal is a click signal for at least one item popped up while the advertisement is being broadcast, and the item is popped up randomly at an arbitrary time, an arbitrary position, and an arbitrary number of times Reward advertising system through competitive advertising viewing.
The system according to claim 1 or 2, wherein the reward advertisement server
And an advertisement management server for providing advertisement and reward related services, wherein the advertisement management server
An advertisement registration server for registering and setting an advertisement received from an advertiser or an advertisement agency;
A winning management server for displaying and managing the presence or absence of a winner according to advertisement progress;
A channel server for opening a new channel server when user participation in the registered advertisement is equal to or greater than a predetermined number; And
And a payment server for storing and managing at least one of a deposit of the advertiser or the advertisement agency according to the advertisement progress, the amount of the advertisement progress, the amount of the executed advertisement, and the refund history.
4. The system of claim 3, wherein the winning management server
Wherein the event participation signal received from a plurality of the user terminals is compared with each other to select a winner according to an event participation signal reception order.
A reward advertisement method using a reward advertisement server providing an advertisement and a reward related service and an advertisement viewing competition using a reward advertisement system including a plurality of user terminals,
Accessing the reward advertisement server through a plurality of user terminals and requesting reward advertisement viewing;
Providing a reward advertisement to the user terminal in the reward advertisement server, the reward advertisement providing at least one item randomly popping up at an arbitrary time, an arbitrary position, and an arbitrary number of times while an advertisement is being broadcast;
Transmitting at least one event participation signal from at least one user terminal among the plurality of user terminals;
Comparing the event participation signals received from the plurality of user terminals in the reward advertisement server to select predetermined predetermined number of winners and providing winning result information to the user terminal. Rewards through advertising methods.
6. The method of claim 5,
A media player enrichment item, and a probability item. The method of claim 12, wherein the at least one of the reward advertisement item,
A program for executing a reward advertisement method through advertisement viewing competition according to claim 5 or 6.

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