JP7219908B2 - campaign management system, campaign management method, program for campaign management system - Google Patents

Description

The present invention relates to a campaign management system suitable for managing campaigns using publications.

2. Description of the Related Art In recent years, campaigns have been conducted by distributing campaign codes that can be exchanged for specific products for the purpose of advertising and promoting sales of products and services, sampling products, and improving the ability of stores to attract customers. In addition, we will announce this campaign through various media such as TV programs, commercials, and publications such as magazines and newspapers, and invite viewers of programs and readers of publications to participate in the campaign. It is

Specifically, information such as the URL of the application site for participation in the campaign is displayed or posted as a QR code (registered trademark) that can be read by a mobile terminal, along with information related to the content of the campaign. Applicants who wish to participate in the campaign photograph the displayed or posted QR code with their own mobile terminals or the like, access the participation application site, and apply for participation.

In addition, in this way, we will conduct campaigns that utilize media such as television broadcasts and publications and the Internet, and give incentives for media viewers and readers of publications to visit stores, thereby improving the store's ability to attract customers. Attempts (On Air To Online to Off line) have also begun.

A campaign management system that manages campaigns using such media and the Internet is also known (see, for example, Patent Document 1). In this campaign management system, different types of campaign codes are issued for each media where the announcement is made, so the type of media viewed by the applicant who applied for the campaign and the number of applicants who actually visited the store Analysis of the type of media viewed, etc., can be performed.

JP 2018-092427 A

When a campaign such as the one described above is carried out, winners to whom a campaign code is issued are selected by lottery from among applicants who have applied for participation in the campaign. That is, the campaign code is distributed to applicants selected as winners by lottery. By doing so, the excitement of the campaign increases, viewers' interest increases, and more participation applications can be expected, and the number of campaign codes issued can be limited to a predetermined number. I will be able to do it.

On the other hand, even if a campaign management system such as the one described above is used, it is impossible to prevent a situation in which the number of issued campaign codes reaches a predetermined number during the campaign period, and campaign codes cannot be issued during the remaining period. There was a problem.

For example, when campaign announcements are made in publications such as newspapers, participation applications from readers in areas where publications are distributed early in the day are concentrated, and before publications are distributed to other areas There is a fear that the number of issued campaign codes will reach a predetermined number. In such a case, readers of publications from other regions will not be selected as winners even if they apply for participation, even during the campaign period. There is a fear of dissatisfaction. That is, even if the campaign management system as described above is used, there is a problem that it is impossible to prevent applicants from feeling dissatisfied and unfair.

SUMMARY OF THE INVENTION It is an object of the present invention to provide a campaign management system that manages a campaign that enables the selection of winners according to the circumstances of applicants.

In order to achieve the above object, the present invention provides the following means.
A campaign management system of the present invention is a campaign management system for managing a campaign in which an application for participation is made in accordance with application information relating to the application for participation published in a publication, comprising: a reception unit for accepting the application for participation; A lottery section that performs a lottery process for determining whether or not to select an applicant whose participation application has been accepted as a winner to whom a campaign code that can be used to obtain a privilege is issued; as the winning candidate, the winning probability determining unit determines the winning probability based on the participation application information related to the participation application of the applicant, The lottery section performs the lottery process based on the winning probability determined by the winning probability determining section.

According to the campaign management system of the present invention, the participation application information includes at least application time information regarding the time of the participation application, and the winning probability determination unit determines the winning probability based on the application time information. It is preferably characterized by determining.

The above invention further comprises a storage unit that stores distribution time period information relating to a plurality of distribution time periods within a range of scheduled times for distribution of the publication, wherein the distribution time period information includes the distribution time period, The winning probabilities in the distribution time period are associated with each other, and the winning probability determining unit determines the winning probability by referring to the distribution time period information based on the application time information. It is preferably characterized.

In the above invention, the participation application information includes at least publication identification information for identifying the publication, and the winning probability determination unit determines the winning probability based on the publication identification information. It is preferably characterized by

The above invention further includes a probability changing unit that changes the winning probability, and the probability changing unit changes the winning probability when the participation application information includes predetermined identification information that can identify the applicant. is changed so as to increase the probability that the applicant will be selected as the winner.

According to the campaign management system of the present invention, an applicant's winning probability is determined based on participation application information, and lottery processing is performed based on the determined winning probability. Therefore, it is possible to provide a campaign management system capable of flexible management according to the applicant's situation.

1 is a block diagram illustrating one embodiment of a campaign management system in accordance with the present invention; FIG. FIG. 2 is a diagram illustrating information flow in one embodiment of a campaign management system according to the present invention; FIG. 3(a) is a diagram showing an example of a distribution time table in one embodiment of the campaign management system according to the present invention. FIG. 3(b) is a diagram showing an example of a customer data table in one embodiment of the campaign management system according to the present invention. FIG. 3 is a diagram showing the flow of processing in one embodiment of the campaign management system according to the present invention; FIG. 4 is a block diagram illustrating another embodiment of a campaign management system according to the present invention; FIG. 10 is a diagram showing an example of a subscription distribution time table in another embodiment of the campaign management system according to the present invention; FIG. 10 is a diagram showing an example of a commercial distribution time table in another embodiment of the campaign management system according to the present invention; FIG. 10 is a diagram showing the flow of processing in another embodiment of the campaign management system according to the present invention;

[First embodiment]
A campaign management system 1 according to a first embodiment of the present invention will be described below with reference to FIGS. 1 to 4. FIG. In the present embodiment, the campaign management system 1 according to the present invention is applied to the management of campaigns carried out by product manufacturers to raise awareness of their new products. In this campaign, winners selected by lottery from applicants will be issued a campaign code to be used in exchange for the product.

In addition, in the campaign according to this embodiment, the announcement of the campaign is posted in the advertisement column of the newspaper together with the advertisement of the new product, and in the announcement, the information of the Internet participation application site that accepts the application for the campaign ( The following description is applied to an example in which a URL) is printed. That is, it is assumed that the information (URL) of the participation application site on the Internet is printed in the advertisement section of the newspaper as a QR code (registered trademark), which is a two-dimensional code that can be read by mobile terminals such as smartphones and mobile phones. In this embodiment, QR codes published in newspapers and information on participation application sites on the Internet are regarded as application information in the scope of claims.

<Description of configuration>
First, the configuration of the campaign management system 1 will be described mainly with reference to FIG. A campaign management system 1 according to this embodiment is mainly composed of a campaign management server 2 . The campaign management server 2 is a server device that mainly receives applications to participate in campaigns, issues campaign codes used when exchanging products, and manages them. The campaign management server 2 is connected to the Internet line 4 and is capable of communicating with applicants' mobile terminals 3A to 3C (hereinafter, the mobile terminals 3A to 3C are collectively referred to as "mobile terminals 3"). there is In this embodiment, the mobile terminals 3A to 3C are shown in FIG. 1 for explanation, but the number of mobile terminals 3 communicably connected to the campaign management server 2 is not limited to this. That is, the campaign management server 2 can communicate with a larger number of mobile terminals 3 .

In the present embodiment, the campaign management server 2 is applied to an example in which a dedicated program is installed in the server device, and the following description will be given. That is, the following description applies to an example in which the hardware of the server device and the programs installed therein cooperate to realize the functions of each part of the campaign management server 2, which will be described later in detail. Note that the configuration of the campaign management system 1 is not limited to this, and for example, the function of each part may be realized by hardware having a dedicated function. Alternatively, the campaign management system 1 may be composed of a plurality of server devices, and the function of each section may be realized by each server device, or the function of each section may be realized in cooperation with a plurality of server devices. may

The campaign management server 2 includes a reception unit 21, a winning probability determination unit 22, a probability change unit 23, a lottery unit 24, a campaign code management unit 25, a transmission unit 26, a distribution time information storage unit 27, a customer information storage unit 28, and a campaign code. It is mainly composed of an information storage unit 29 .

The reception unit 21 transmits a signal for displaying the campaign application screen to the display unit of the mobile terminal 3 of the newspaper reader (hereinafter also referred to as the "applicant") who applies for participation in the campaign. This is the part that accepts applications for participation by That is, the reception unit 21 is a part that receives information about the application for participation in the campaign input by the applicant according to the application screen displayed on the display unit of the mobile terminal 3 and accepts the application for participation.

In this embodiment, the reception unit 21 displays a screen requesting input of at least the applicant's e-mail address and the applicant's customer ID on the display screen of the applicant's mobile terminal 3. to explain. This customer ID is identification information for customer management issued by the newspaper company that publishes the campaign QR code to customers such as regular subscribers of their own newspaper. be. In the present embodiment, the customer ID is an identification number for customer management issued by a newspaper company to subscribers of its own newspaper. The customer ID in this embodiment is the identification information in the scope of claims.

In the present embodiment, the reception unit 21 accepts an application for participation from an applicant when at least the e-mail address of the applicant is input, and the following description will be given. That is, the following description will be given by applying to an example in which the accepting unit 21 accepts a participation application even if the applicant is not a regular subscriber of the newspaper or the like and the customer ID is not entered on the application screen.

The reception unit 21 outputs participation application information upon reception of an application for participation by an applicant. The information received from the portable terminal 3 and the participation time information regarding the time of the participation application received by the reception unit 21 are linked to this participation application information. This participation application information may include other information related to participation applications other than the above. In the present embodiment, the application time information is applied to an example in which the reception unit 21 receives the application for participation, and the following description will be given. The application time information is information related to other time related to the participation application, such as the time when the applicant applied for participation, the time when the reception unit 21 outputs the participation application information, or the time period to which those times belong. I don't mind.

The winning probability determination unit 22 is a part that determines the winning probability of the lottery processing performed by the lottery unit 24, which will be described in detail later, based on the participation application information output by the reception unit 21. FIG. That is, the winning probability determination unit 22 is a part that determines the ratio (probability) of selecting applicants related to the participation application information as winners by the lottery unit 24, based on the participation application information output by the reception unit 21. .

The probability changing unit 23 is a part that changes the winning probability determined by the winning probability determining unit 22 based on the participation application information, and performs processing for determining the final winning probability. More specifically, the probability changing unit 23 is a part that performs processing for changing the winning probability determined by the winning probability determining unit 22 according to a predetermined rule when predetermined information is included in the participation application information. be.

In the present embodiment, the probability changing unit 23 is applied to an example of performing a process of correcting the winning probability determined by the winning probability determining unit 22 to a large value when a predetermined customer ID is included in the participation application information. will be explained below. That is, the probability changing unit 23 makes it easier for applicants with customer IDs (newspaper subscribers) to be selected as winners than applicants without customer IDs (non-newspaper subscribers). The following description is applied to an example in which the process of changing the winning probability is performed. When the customer ID is not included in the participation application information, the probability changing unit 23 performs processing to determine the winning probability determined by the winning probability determining unit 22 as it is as the winning probability used in the lottery processing.

The lottery section 24 is a section that performs lottery processing for determining whether or not to issue a campaign code to the applicant based on the winning probability determined by the winning probability determining section 22 . In other words, it is a portion for performing a lottery to determine whether or not to select an applicant corresponding to the participation application information output by the reception unit 21 as a winner. The lottery processing performed by the lottery unit 24 is performed by a known lottery processing method such as a lottery method using random numbers.

When the lottery unit 24 decides to issue a campaign code to the applicant, that is, when the applicant is selected as a winner, the lottery unit 24 issues the campaign code to the campaign code management unit 25, which will be described later in detail. A signal (hereinafter also referred to as "winning information") that instructs to win is output. If the lottery unit 24 determines not to issue a campaign code to an applicant, that is, if it selects the applicant as an unsuccessful candidate for whom no campaign code is issued, the lottery unit 24 selects the applicant A signal (hereinafter also referred to as "loss information") that notifies that the campaign code will not be issued (that the lottery was lost) is output.

The campaign code management unit 25 is a part that manages campaign codes issued to winners. A campaign code management unit 25 outputs a unique campaign code based on winning information from the lottery unit 24 .

The transmission section 26 is a section that transmits information to the mobile terminal 3 of the applicant via the Internet line 4 . Specifically, the transmission unit 26 transmits the campaign code issued by the campaign code management unit 25 and the winning information output by the lottery unit 24 to the corresponding mobile terminal 3 . The transmission unit 26 may have a function of transmitting other information to the mobile terminal 3 when transmitting the campaign code or the winning information, or at other timings.

The distribution time information storage unit 27, the customer information storage unit 28, and the campaign code information storage unit 29 are known information storage devices such as hard disks and memories that store electronic information.

The distribution time information storage unit 27 stores a time range (hereinafter also referred to as "distribution time period") of the scheduled distribution time (delivery time) of the newspaper in the distribution area where the newspaper is delivered, and A distribution time table (see FIG. 3(a)) in which winning probabilities in the distribution time period are linked and recorded is mainly stored. More specifically, in the distribution time table, the time zones in which newspapers are distributed (delivered), the regions in which newspapers are distributed in each time zone, and the number of newspapers distributed in each region are linked. is recorded. Furthermore, in the distribution time table, each time period is associated with a winning probability and recorded. That is, the winning probability is set for each time period. The distribution time table in this embodiment is the distribution time zone information in the scope of claims.

In this embodiment, the distribution of the newspaper is completed by 10:00, and the application period for the campaign is set to 4:00 to 20:00. Since there are no areas where newspapers are delivered after 10:00 in FIG. 3A, information such as areas after 10:00 is blank. Also, since there is no application for the campaign or lottery after 20:00, the winning probability column for the time period after 20:00 in FIG. 3(a) is blank.

The customer information storage unit 28 is a part that mainly stores a customer data table (see FIG. 3(b)) in which information about regular subscribers of newspapers is recorded in association with customer IDs. In this embodiment, the subscriber's name, the subscriber's address (area and detailed area), and the e-mail address are recorded in the customer data table in association with the customer ID. The following description will be given. The information recorded in association with the customer ID is not limited to the above, and information related to regular subscribers other than the above may be recorded in association with the customer ID. Alternatively, only customer IDs may be recorded in the customer data table.

The campaign code information storage unit 29 stores the campaign code issued by the campaign code management unit 25 and information related to the applicant to whom the campaign code was issued in association with each other.

The mobile terminal 3 is a known mobile information terminal such as a smart phone, a mobile phone, or a tablet. The mobile terminal 3 has a function of performing wireless communication with a wireless communication device according to the WiFi standard (“WiFi” is a registered trademark) and a function of connecting to the Internet via a mobile phone line or WiFi communication. It also has a camera section for taking pictures and moving pictures, an input section for user input operations, and a display section for displaying a predetermined display. It also has a function of photographing a QR code containing information such as the address of a predetermined Internet site using the camera unit and accessing the site. Note that a camera unit, an input unit, a display unit, and a portion having other functions of the mobile terminal 3 are not shown in FIG.

<Explanation of action>
Next, the operation of the campaign management system 1 configured as described above will be described. Hereafter, newspapers printed with a QR code showing the information (URL) of the Internet participation application site (hereinafter simply referred to as "QR code") will be printed at each predetermined time slot. It shall be distributed in the prescribed districts. To be more specific, from 4:00 to 5:00 in the A zone, from 5:00 to 6:00 in the B zone, from 6:00 to 7:00 in the C zone , the following explanation will be made by applying to an example in which newspapers are distributed to district D from 7:00 to 8:00 and to district E from 8:00 to 10:00 (Fig. 3 ( a) see.).

1. Application from Region A First, the following explanation will be given by applying to an example where applicant a living in region A receives a newspaper and immediately applies for participation. It is assumed that applicant a is a regular subscriber of a newspaper.

Applicant a takes a picture of the QR code printed in the advertisement section of the newspaper with his own mobile terminal 3A and accesses the campaign participation application site. More specifically, the applicant a operates the portable terminal 3A, inputs necessary information according to the application screen displayed on the display unit, and applies for participation (S10). In this embodiment, applicant a has a customer ID "1111" issued by a newspaper company and an e-mail address "xxx@aaa.com". Then, the applicant a operates the portable terminal 3A to enter his e-mail address "xxx@aaa.com" and customer ID "1111" on the application screen to apply for participation.

When the predetermined information is input, the accepting unit 21 accepts the participation application of the applicant a, and transmits a signal notifying that to the portable terminal 3A (S11). The accepting unit 21 also transmits the accepted participation application information of the applicant a to the winning probability determining unit 22 and the probability changing unit 23 (S12, S30). Specifically, the reception unit 21 receives the e-mail address "xxx@aaa.com" and the customer ID "1111" of the applicant a sent from the mobile terminal 3A. It is transmitted to the winning probability determining unit 22 and the probability changing unit 23 as participation application information in association with the application time information at which the participation application is accepted.

In the present embodiment, the reception unit 21 accepts the participation application of the applicant a at 4:05. And the customer ID "1111" is linked to the application time information "4:05" and transmitted to the winning probability determining unit 22 and the probability changing unit 23 as participation application information.

Upon receiving the participation application information, the winning probability determination unit 22 refers to the distribution time table (see FIG. 3(a)) based on the received participation application information (S20), and determines whether the reception time information of the applicant a belongs. The winning probability associated with the time period is acquired (S21). In the present embodiment, since the time at which the application for participation of applicant a was accepted is "4:05", the winning probability determination unit 22 refers to the distribution time table to determine whether the acceptance time information "4:05" belongs to. The winning probability “1.0%” associated with the time slot “4:00-5:00” is acquired as the winning probability of the applicant a. The winning probability determination unit 22 transmits the acquired winning probability to the probability changing unit 23 (S22).

The probability changing unit 23 changes the winning probability received from the winning probability determining unit 22 when the participation application information received from the accepting unit 21 includes a predetermined customer ID. In this embodiment, the probability changing unit 23 refers to the customer data table (see FIG. 3(b)) (S31, S32), and if the received customer ID is registered in the customer data table, the received winning If the following description is applied to an example in which the process of changing the probability to twice that value is performed, the customer ID "1111" included in the received participation application information received by the probability changing unit 23 in S30 is Since the customer ID is registered in the customer data table (see FIG. 3B), the probability changing unit 23 changes the winning probability "1.0%" received from the winning probability determining unit 22 to "2.0%". ” is processed. The probability changing unit 23 transmits the corrected winning probability (determined winning probability) to the lottery unit 24 (S33).

The probability changing unit 23 or the accepting unit 21, when the probability changing unit 23 refers to the customer data table (see FIG. 3(b)), adds the applicant's e-mail address, etc., to the participation application information. You may perform the process which updates a customer data table based on.

When the lottery unit 24 receives the determined winning probability from the probability changing unit 23 in S33, it performs lottery processing based on a known lottery method using the received winning probability. When the lottery section 24 determines to issue the campaign code to the applicant, the lottery section 24 transmits winning information to the campaign code management section 25 (S34). When the lottery unit 24 has decided not to issue a campaign code to the applicant, the lottery unit 24 transmits failure information to the transmission unit 26 (S37).

In the present embodiment, when the lottery unit 24 determines to issue a campaign code to the applicant a, the lottery unit 24 transmits winning information to the campaign code management unit 25. do.

When the winning information is received from the lottery section 24, the campaign code management section 25 issues a campaign code that can be exchanged for a product. Instead of the campaign code, the campaign code management unit 25 may issue campaign code exchange information that enables the acquisition of the campaign code using a dedicated terminal or the like installed at the store where the product is exchanged. . Alternatively, the campaign code management unit 25 may issue, as the campaign code exchange information, information with which the campaign code can be obtained when the applicant visits the store and connects his mobile terminal 3 to the store's WiFi. . Hereinafter, the campaign code issued by the campaign code management unit 25 or campaign code exchange information is also referred to as "campaign code, etc.".

The campaign code management unit 25 performs processing for storing the issued campaign code and the like in the campaign code information storage unit 29 (S35). At this time, the campaign code management unit 25 may store the issued campaign code or the like in association with the e-mail address included in the participation application information or other information that can identify the applicant.

The campaign code management unit 25 transmits the issued campaign code and the like to the transmission unit 26 (S36). The transmission unit 26 that received the campaign code in S36 transmits a signal for displaying the campaign code etc. on the display unit of the portable terminal 3A (S38). At this time, the transmission unit 26 may also transmit a signal notifying that the player has won the campaign to the portable terminal 3A. It should be noted that, when receiving the losing information from the lottery section 24 in S37, the transmitting section 26 outputs a signal notifying that the candidate has been defeated in the campaign to the mobile terminal 3A.

2. Application from Region E Next, referring to FIG. 2, the following description will be made by applying an example in which an applicant b from region E applies for participation. In the following explanation, it is assumed that the applicant b is not a regular subscriber of the newspaper and does not have a customer ID.

Applicant b purchases a newspaper at a convenience store, a station shop (hereinafter also referred to as a "store"), etc., and photographs the QR code printed in the advertisement section of the newspaper with his mobile terminal 3B. , Access the campaign application site. The applicant b operates the portable terminal 3B, inputs necessary information according to the application screen displayed on the display unit, and applies for participation (S10). In the present embodiment, applicant b applies for participation by entering his/her own e-mail address "zzz@abc.com" for the following explanation.

When the applicant b inputs predetermined information, the accepting unit 21 accepts the participation application of the applicant b, and transmits a signal notifying the fact to the portable terminal 3B (S11). The reception unit 21 transmits the participation application information of the applicant b to the winning probability determination unit 22 and the probability change unit 23 (S12, S30). In the present embodiment, the reception unit 21 is applied to an example of accepting the participation application of the applicant b at 9:00. ” and the application time information “9:00” are sent to the winning probability determining unit 22 and the probability changing unit 23 .

Upon receiving the participation application information in S12, the winning probability determination unit 22 refers to the distribution time table (see FIG. 3A) based on the received participation application information (S20), and determines the reception time of the applicant b. A winning probability associated with the time period to which the information belongs is acquired (S21). In the present embodiment, the winning probability determination unit 22 refers to the distribution time table and determines the winning probability of "3" linked to the time slot "8:00-10:00" to which the reception time information "9:00" belongs. 5%” is acquired as the winning probability of the applicant b (see FIG. 3(a)). The winning probability determination unit 22 transmits the acquired winning probability to the probability changing unit 23 (S22).

The probability changing unit 23 does not change the winning probability because the customer ID is not included in the received participation application information of the applicant b. .5%”) is sent as is to the lottery unit 24 (S33).

The lottery unit 24, upon receiving the determined winning probability from the probability changing unit 23 in S33, performs lottery processing based on the received winning probability.
When the lottery unit 24 determines to issue a campaign code to the applicant b, the lottery unit 24 transmits winning information to the campaign code management unit 25 (S34), and the campaign code management unit 25 and the transmission unit 26 receive the campaign code, etc. is issued and transmitted (S35-S38). When the lottery unit 24 decides not to issue the campaign code to the applicant b, the lottery unit 24 transmits failure information to the transmission unit 26 (S37), and notifies the applicant b that the campaign has been rejected. (S38).

3. Description of Operation of Campaign Management Server 2 Next, the operation of the campaign management server 2 will be described mainly with reference to FIG.
The campaign management server 2 starts the processing according to the instruction from the campaign manager accompanying the start of the campaign. When there is an application for participation from an applicant, the reception unit 21 causes the display screen of the applicant's mobile terminal 3 to display a reception screen requesting the input of predetermined information such as the applicant's e-mail address and customer ID. Send a signal. The accepting unit 21 accepts an application for participation when predetermined information is input by the applicant (S100) (accepting step). The reception unit 21 transmits participation application information in which the information transmitted from the applicant and the application time information are linked to the winning probability determination unit 22 and the probability change unit 23 . In addition to the applicant's e-mail address and customer ID, this participation application information may include other information such as information on the applicant's address and information on the area where the applicant obtained the newspaper.

The winning probability determination unit 22 refers to the distribution time table (see FIG. 3A) based on the received participation application information (S110), and determines the applicant's winning probability (S120) (winning probability determination step ). In this embodiment, the winning probability determining unit 22 determines the winning probability of the applicant by referring to the distribution time table (see FIG. 3A) based on the application time information included in the participation application information.

The probability changing unit 23 confirms whether or not the predetermined customer ID is included in the participation application information, and if the predetermined customer ID is included (Yes at S130), the winning probability A process of changing and fixing the winning probability determined by the determination unit 22 according to a predetermined rule is performed (S140, S150). Specifically, the winning probability of the subscriber of the newspaper having the customer ID is corrected so as to be higher than the winning probability determined by the winning probability determination unit 22 . If the predetermined customer ID is not included in the participation application information (No at S130), the probability changing unit 23 performs a process of determining the winning probability determined by the winning probability determining unit 22 (S150).

Note that in this embodiment, the probability changing unit 23 checks the customer data table (see FIG. 3(b)) when confirming whether or not the predetermined customer ID is included in the participation application information in S130. The following description will be made with reference to an example of checking whether the customer ID included in the participation application information is registered in the customer data table. Note that the probability changing unit 23 determines whether a predetermined customer ID is included in the participation application information by another known method, such as whether the participation application information includes a customer ID numbered according to a predetermined rule. may be checked.

The lottery section 24 performs lottery processing based on the winning probability determined by the winning probability determining section 22 (S160) (lottery step). The lottery section 24 transmits the winning information to the campaign code management section 25 when it is determined that the campaign code is to be issued to the applicant (Yes in S170) through this lottery process. The campaign code management unit 25 issues a campaign code or the like based on the received winning information (S180), and transmits the issued campaign code or the like to the transmission unit .

The transmission unit 26 outputs a signal for displaying the issued campaign code and the notification of winning on the display unit of the mobile terminal 3 of the applicant (S190).
If the lottery section 24 determines in the lottery process of S170 that the campaign code will not be issued to the applicant (lost selection) (No in S170), the lottery section 24 transmits failure information to the transmission section . The transmission unit 26 outputs a signal for displaying a screen notifying that the applicant has been rejected on the display unit of the mobile terminal 3 of the applicant (S190).

According to the campaign management system 1 configured as described above, lottery processing is performed based on the winning probability determined based on the participation application information. That is, the winning probability is set based on the information regarding the applicant's participation application. For this reason, it is also possible to set different winning probabilities based on information related to the applicant's application for participation, such as for each time period when the application is made or the distribution area where the publication is distributed. Therefore, it is possible to provide a campaign management system capable of flexible management.

In addition, since the probability of winning is determined by the application time information regarding the time at which the application for participation is accepted, for example, in a time zone when newspapers are delivered only to some areas, the probability of winning is set to be low, and as time passes, It is also possible to set up such that the winning probability increases as the delivery area of the newspaper increases. That is, if the winning probability is set according to the distribution time in consideration of the predetermined number of winners and the number of publications distributed, for example, at the initial stage of the campaign, the concentration of applications will increase the number of winners. It is possible to manage the campaign without the fear of feeling unfair that applicants who have applied will not be selected in the subsequent period after reaching the planned number. Alternatively, it is possible to conduct an attractive campaign such as setting a high probability of winning during a specific period during the campaign period to increase interest in the campaign.

Furthermore, the probability of winning is determined by the application time information at which the application for participation is received and the time slot in which the newspaper distributed in advance is distributed. That is, since the winning probability is determined depending on which distribution time slot the participation application is received, the winning probability corresponding to the application time can be determined by a simple process of specifying the time slot corresponding to the application time information. A decision-making campaign management system can be provided.

Further, when the participation application information includes a predetermined customer ID, the winning probability determined by the winning probability determining unit 22 is changed. That is, when a subscriber of a newspaper applies for participation, the probability of winning is changed so that the probability of winning is higher than that of other applicants. It is possible to provide a campaign management system capable of improving the satisfaction of regular subscribers and giving incentives to non-subscribers of newspapers to subscribe.

[Second embodiment]
Next, a second embodiment of the invention will be described with reference to FIGS. 5 to 8. FIG.
The basic configuration of the campaign management system 100 of this embodiment is the same as that of the first embodiment, but unlike the first embodiment, it does not have a probability changing unit and the distribution time information storage unit stores The contents of the table to be used are different. Therefore, in this embodiment, the parts different from those in the first embodiment will be mainly described, and the same parts as those in the first embodiment will be assigned the same numbers, and the description thereof will be omitted.

In the present embodiment, information (hereinafter referred to as "newspaper identification Also described as "information". That is, the following description applies to an example in which each newspaper is provided with unique identification information (newspaper identification information) capable of at least identifying in which region the newspaper was distributed. In addition, the following description will be given by applying different types of newspaper identification information to newspapers distributed to regular subscribers and newspapers sold at stores such as convenience stores and station kiosks. That is, the following explanation applies to an example in which newspaper identification information is given to a newspaper so that it can be identified whether the newspaper is delivered (distributed) to a subscriber or sold at a store. I do. The newspaper identification information in this embodiment is the publication identification information in the claims.

Further, in the present embodiment, the following description will be made by applying to an example in which the QR code of the information (URL) of the participation application site includes the newspaper identification information of the newspaper on which the QR code is printed. That is, when the applicant takes a picture of the QR code using his own mobile terminal, the applicant's mobile terminal acquires the newspaper identification information of the taken newspaper as well.

First, the configuration of the campaign management system 100 will be described mainly with reference to FIG. A campaign management system 100 according to this embodiment is mainly configured from a campaign management server 200 .

The campaign management server 200 receives information from the reception unit 21, the winning probability determination unit 22, the lottery unit 24, the campaign code management unit 25, the transmission unit 26, the distribution time information storage unit 270, the customer information storage unit 28, and the campaign code information storage unit 29. mainly composed of

The distribution time information storage unit 270 mainly stores a subscription distribution time table (see FIG. 6) in which information about the distribution time of regular subscribers is recorded, and information about the distribution time of newspapers sold in stores. This is the part where the commercial distribution time table (see FIG. 7) is stored.

In the regular subscription distribution time table (see FIG. 6), information on the distribution area of newspapers distributed to regular subscribers is recorded for each distribution time zone. Specifically, information on the areas where newspapers are distributed for each time zone, information on detailed areas of each area (hereinafter also referred to as "detailed areas"), and the order of delivery in those areas are linked. are recorded. Furthermore, the newspaper identification information assigned to each detailed area and the winning probability corresponding to each detailed area are linked and recorded (see FIG. 6). In the present embodiment, the following description will be made by applying an example in which newspaper identification information a000 to e1000 is assigned to each detailed region of a regular subscriber (see FIG. 6).

Similarly, in the commercial distribution time table, information on distribution areas is recorded for each distribution time zone, and newspaper identification information assigned to each distribution area is recorded in association with each other. Also, the winning probability corresponding to the time slot is linked and recorded (see FIG. 7). In the present embodiment, the following description will be made by applying an example in which newspaper identification information ZA0001 to ZE1000 is assigned to each region of stores where newspapers are sold (see FIG. 7).

It should be noted that the winning probability recorded in the regular subscription distribution time table is a higher value than the winning probability associated with the corresponding time period in the commercial distribution time table. That is, the value of the winning probability of the regular subscription distribution time table in any time period is equal to or greater than the value of the winning probability of the corresponding time period of the commercial distribution time table.

<Explanation of action>
Next, the action of the campaign management server 200 related to the campaign management system 100 will be described mainly with reference to FIG.

1. Application from Regular Subscriber First, an explanation will be given by applying to an example where an applicant aa in area A applies for participation. In the following example, the applicant aa has an address in the detailed area "a2" of the area "A", and the newspaper with the newspaper identification information "a301" is delivered to the applicant aa. We will explain it by applying it to

Applicant aa operates his own portable terminal 3AA, takes a picture of the QR code published in the newspaper, accesses the application site, and applies for participation. When the mobile terminal 3AA captures the QR code, it also obtains the newspaper identification information "a301" of the captured newspaper.

When receiving an access from the mobile terminal 3AA, the receiving section 21 transmits a signal for displaying a screen requesting input of necessary information on the display section of the mobile terminal 3AA. In this embodiment, the reception unit 21 transmits a signal to display a screen requesting the input of the applicant's e-mail address on the display unit of the mobile terminal.

When the applicant aa operates the portable terminal 3AA and inputs predetermined information, the reception unit 21 receives the participation application of the applicant aa (S300). At this time, the reception unit 21 also receives the newspaper identification information "a301" acquired when the mobile terminal 3AA captures the QR code. The reception unit 21 associates the information input by the applicant aa by operating the mobile terminal 3AA with the newspaper identification information "a301" and the application time information at which the reception unit 21 received the application for participation, respectively, and wins as participation application information. It is transmitted to the probability determination unit 22 .

The winning probability determining unit 22 determines whether or not the applicant aa is a regular subscriber of the newspaper based on the newspaper identification information included in the participation application information (S305). In the present embodiment, the newspaper identification information “a301” included in the participation application information is given to the newspaper distributed to the regular subscriber (Yes at S305). Based on the identification information "a301", the regular subscription distribution time table (see FIG. 6) is referenced (S310) to acquire the winning probability.

In the present embodiment, an example in which the application for participation by applicant aa was accepted between 4:00 and 5:00 will be described. The winning probability corresponding to the detailed region to which the identification information "a301" belongs is acquired as the winning probability of the applicant aa. That is, the winning probability determining unit 22 acquires the winning probability "2%" corresponding to the detailed area "a2" to which the newspaper identification information "a301" belongs as the winning probability of the applicant aa and determines the winning probability (S320).

If the application for participation by applicant aa is accepted after 5:00, that is, if the application for participation by applicant aa is accepted at a time other than the above, the winning probability determination unit 22 , the winning probability of the applicant aa is determined based on the application time information.

For example, if the participation application of the applicant aa is accepted between 7:00 and 8:00, the winning probability determining unit 22 determines that the participation application is accepted between 7:00 and 8:00. 8:00”, one of the winning probabilities is selected as the winning probability of the applicant aa. In the present embodiment, the winning probability determination unit 22 selects the highest value among the values of the winning probability associated with the time period "7:00 to 8:00" as the winning probability. Then, the winning probability determination unit 22 selects the winning probability value from "6%", "6%", and "7%", which are the values of the winning probability linked to the time period "7:00 to 8:00". '7%' is acquired as the winning probability of the applicant aa and the winning probability is determined (S320). The winning probability determination unit 22 determines the winning probability values "6%", "6%", and "7%" associated with the time period "7:00 to 8:00" according to other rules. The winning probability of the applicant aa may be selected from among and determined.

After that, the same processing as in the first embodiment is performed. Specifically, the lottery section 24 performs lottery processing based on the winning probability determined in S320 (S330). The lottery section 24 transmits winning information to the campaign code management section 25 when the applicant aa has been selected as a winner in the lottery process (Yes in S340). Upon receiving the winning information, the campaign code management unit 25 issues a campaign code or the like based on the received winning information (S350). Then, the transmission unit 26 transmits a signal for displaying the result of the lottery, the campaign code, etc. on the mobile terminal 3AA (S360). Also, the lottery unit 24 outputs loss information to the transmission unit 26 when the applicant aa is not selected in the lottery process (No in S340). The transmission unit 26 that has received the lost selection information transmits a signal to display the notification of the lost selection on the display unit of the mobile terminal 3AA (S360).

2. Application from a General Subscriber Next, similarly referring to FIG. 8, the following description applies to an example where an applicant bb who is not a regular subscriber purchases a newspaper at a store such as a convenience store and applies for participation. I do. In the following description, an applicant purchases a newspaper with newspaper identification information "ZB0005" at a store in area B and applies for participation.

Applicant bb takes a picture of the QR code published in the newspaper using his own portable terminal 3BB, accesses the participation application site, and inputs predetermined information according to the displayed application screen. When the applicant bb inputs predetermined information, the accepting unit 21 accepts the participation application (S300). At this time, the reception unit 21 also receives the newspaper identification information "ZB0005" acquired when the portable terminal 3BB captured the QR code.

The reception unit 21 associates the predetermined information input by the applicant bb by operating the mobile terminal 3BB with the newspaper identification information "ZB0005" and the application time information related to the time when the reception unit 21 accepted the application for participation. It is transmitted to the winning probability determining unit 22 as application information.

The winning probability determination unit 22 determines whether or not the applicant bb is a regular subscriber of the newspaper based on the newspaper identification information included in the participation application information (S305). In this embodiment, the newspaper identification information "ZB0005" included in the participation application information is identification information given to newspapers sold at stores. It is determined that the subscriber is not a subscriber (No at S305). Then, the winning probability determination unit 22 refers to the commercial distribution time table (see FIG. 7) based on the newspaper identification information "ZB0005" (S315) to acquire the winning probability. In the present embodiment, when applying to an example in which the participation application of the applicant bb was accepted in the time slot of "5:00 to 6:00", the winning probability determination unit 22 determines the subscription distribution time table is acquired as the winning probability of the applicant bb. That is, the winning probability determination unit 22 acquires the winning probability "1.5%" corresponding to the region "B" to which the newspaper identification information "ZB0005" belongs as the winning probability of the applicant bb and determines the winning probability (S320). After that, the same processing as the aforementioned S330 to S360 is performed.

In the campaign management system 100 configured as described above, the applicant's winning probability is determined based on the newspaper identification information of the newspaper in which the QR code photographed by the applicant was published and the application time information. Therefore, even if the applicant does not enter information such as the customer ID or newspaper distribution area, it is possible to manage a campaign in which the winning probability changes depending on the distribution area and whether the applicant is a regular subscriber or not. Become. Moreover, since there is no need to provide a probability changing unit as in the first embodiment, the campaign management system can have a simple configuration.

The technical scope of the present invention is not limited to the above embodiments, and various modifications can be made without departing from the scope of the present invention. It may be applied and is not particularly limited.

Further, for example, in the above first embodiment, when the applicant has a customer ID, the probability changing unit 23 changes the winning probability. may be configured. In other words, the winning probability may be determined regardless of whether the applicant is a regular subscriber of the newspaper. By doing so, it is possible to provide a campaign management system with a simpler configuration.

In addition, in the above second embodiment, an example in which the newspaper identification information is included in the QR code has been described. At this time, the mobile terminal may be operated to input the newspaper identification information. Alternatively, the part where the newspaper identification information is printed is photographed with the camera section of the mobile terminal, and the newspaper identification information is input by a known image identification function provided in the mobile terminal, or the newspaper identification information is obtained by other known means. It doesn't matter if you enter it. In this way, it is possible to provide a campaign management system that can receive campaigns more flexibly.

Further, in the above-described second embodiment, a configuration including a probability changing unit may be employed. If configured for this purpose, for example, even if the same type of newspaper identification information is attached to the newspaper distributed to the subscriber and the newspaper sold at the store, the application of the subscriber It is possible to make the winning probability of the applicant different from the winning probability of the applicant who purchased the newspaper at the store (high winning probability).

Further, in the above embodiment, an example was explained in which the winning probability is determined based on the application time information regarding the time at which the application for participation was accepted. and determine the winning probability based on the information on the address entered by the applicant and the location information obtained from the GPS function of the mobile terminal used for the participation application. Specifically, the campaign management system according to the present invention includes a table in which information about the distribution area of the publication and the winning probability are respectively linked and stored, and the winning probability determination unit The table may be referred to based on address information and location information obtained from the GPS function to determine the winning probability of the applicant.

Further, in the above-described embodiment, an example has been described in which the campaign management system according to the present invention is used to manage a campaign in which information about a participation application site is published in a newspaper, but the present invention is not limited to this. Instead, it may be used to manage campaigns in which information about participation application sites is published in weekly magazines or other publications.

1,100 campaign management system 2200 campaign management server 21 reception unit 22 winning probability determination unit 23 probability change unit 24 lottery unit 25 campaign Code management unit 26 Transmission unit 27, 270 Distribution time information storage unit 28 Customer information storage unit 29 Campaign code information storage unit 3A-3C, 3AA-3CC Portable terminal 4・・・Internet connection

Claims (4)

A campaign management system that manages a campaign in which an application for participation in the campaign is made according to application information related to the application for participation published in a publication,
a reception unit that receives the participation application;
a lottery unit that performs a lottery process for determining whether or not to select an applicant whose participation application has been accepted as a winner to whom a campaign code that can be used to obtain a benefit is issued;
A winning probability determination unit that determines a winning probability that the lottery unit selects the applicant as the winning candidate ;
A storage unit that stores a plurality of distribution time zone information related to a distribution time zone that is a range of scheduled times for distribution of the publication,
The distribution time slot information is the information in which the distribution time slot and the winning probability in the distribution time slot are associated with each other,
The winning probability determining unit determines the winning probability by referring to the distribution time zone information based on the application time information regarding the time of the participation application included in the participation application information regarding the participation application of the applicant,
The campaign management system, wherein the lottery section performs the lottery process based on the winning probability determined by the winning probability determining section. further comprising a probability changing unit that changes the winning probability,
When the participation application information includes predetermined identification information that can identify the applicant, the probability changing unit adjusts the winning probability such that the probability that the applicant is selected as the winner increases. 2. The campaign management system according to claim 1 , characterized in that it changes. A campaign management method for managing, using a server device, a campaign in which an application for participation in the campaign is made according to application information relating to the application for participation published in a publication, comprising:
a reception step in which the server device receives the application for participation;
The server device is stored in a storage unit included in the server device based on application time information regarding the time of the participation application included in the participation application information regarding the participation application of the applicant whose participation application has been accepted. , the distribution time period, which is the range of the scheduled time for distribution of the publication, and the probability of selecting the applicant as a winner who will be issued a campaign code that can be used to obtain benefits in each of the distribution time periods. A winning probability determination step of determining the winning probability by referring to the distribution time zone information associated with each of the winning probability and
a lottery step in which the server device determines whether or not to select the applicant as the winner based on the winning probability;
A campaign management method comprising: A program for a campaign management system that manages a campaign in which an application for participation in the campaign is made according to the application information regarding the application for participation published in the publication,
electronic computing equipment,
a reception function that receives the participation application;
a distribution time zone, which is the range of the scheduled time for distribution of the publication, based on the application time information regarding the time of the participation application included in the participation application information related to the participation application of the applicant whose participation application has been accepted; , Winning probability, which is the probability of selecting the applicant as a winner who will be issued a campaign code that can be used to obtain benefits in each of the distribution time slots, and each linked distribution time slot information a winning probability determination function that determines the winning probability by referring to
A lottery function for determining whether or not to select the applicant as the winner based on the winning probability;
Program for campaign management system to realize.

Images