CN111464822A - Video social platform for live broadcast - Google Patents
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- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
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Abstract
The invention provides a video social platform for live broadcast, and relates to the field of social platforms. A video social platform for live broadcast comprises a login authentication module and a red packet issuing module; the login authentication module is used for a plurality of users to login and input personal attributes; the red packet issuing module is connected with the login authentication module so that a user or a server selects different users according to the personal attributes of the users to send target red packets; and the target red packet is provided with advertisement information matched with the personal attribute of the corresponding user. The invention solves the problems of low advertisement promotion efficiency, low platform profit and single function of the existing video social platform.
Description
Technical Field
The invention relates to the field of social platforms, in particular to a video social platform for live broadcast.
Background
Due to the fact that the pace of life is accelerated, people open a social platform on a mobile phone to watch live broadcast and short video for leisure and entertainment at any time and any place in order to reduce life pressure. Due to the fact that the flow of people of various video social platforms is huge, economic benefits generated by video transmission attract a large number of people to live as anchor, and people in different industries, celebrities with influences of various boundaries and idol stars are not lacked. Thus, many brands collaborate with anchor advertising to promote products to a large audience. Such manual marketing is inefficient and cannot be marketed for different people. Further, viewers typically enjoy viewing a video from a main broadcast, and therefore, the main profit of a video social platform results from the viewer's division into each main broadcast viewing gift. At present, a video social platform which can improve the efficiency of advertisement promotion, increase the income of the video social platform and enrich the functions of the video social platform is needed to be provided.
Disclosure of Invention
The invention aims to provide a video social platform for live broadcasting, which can solve the problems of low advertisement promotion efficiency, low income and single function of the existing video social platform.
The embodiment of the invention is realized by the following steps:
a video social platform for live broadcast comprises a login authentication module and a red packet issuing module; the login authentication module is used for a plurality of users to login and input personal attributes; the red packet issuing module is connected with the login authentication module so that a user or a server selects different users according to the personal attributes of the users to send target red packets; and the target red packet is provided with advertisement information matched with the personal attribute of the corresponding user.
The embodiment of the invention at least has the following advantages or beneficial effects:
1. the login authentication module is used for a plurality of users to login and input personal attributes respectively, so that the personalized management and analysis of the users are facilitated;
2. different users are selected by the red packet issuing module according to the personal attributes of the users to send the target red packet, so that the advertisement promotion can be conveniently carried out according to the personal attributes of the users,
the efficiency of advertisement promotion is improved, and the functions of the video social platform are enriched;
3. the platform carries out advertisement promotion in a red packet mode, so that the advertisement promotion efficiency is further improved, and the functions of the video social platform are enriched;
4. the video social platform cooperates with different brands to promote advertisements, so that the income of the video social platform is improved;
5. the user or the server of the platform sends the advertisement information in the target red packet to other users through the red packet issuing module, so that intermediate advertisers are reduced, the cost for issuing the advertisement information is reduced for the user and the server, and the product popularization and sale effects are improved by directly offering benefits to consumers;
6. trust between enterprises and consumers is established through product transaction, so that the value of enterprise brands is improved, the platform attracts more enterprises and users to use through the application of a target red packet, and the three-win situation of the platform, the enterprises and the users is realized.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to the drawings without inventive efforts.
FIG. 1 is a schematic diagram of a video social platform for live broadcasting according to an embodiment of the present invention;
FIG. 2 is a schematic diagram illustrating a target red envelope sending process of a video social platform for live broadcast according to an embodiment of the present invention;
FIG. 3 is a schematic diagram illustrating a process of sending a floating red envelope for a live video social platform according to an embodiment of the present invention;
fig. 4 is a schematic view illustrating a process of viewing a gift on a live video social platform according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. The components of embodiments of the present invention generally described and illustrated in the figures herein may be arranged and designed in a wide variety of different configurations.
Thus, the following detailed description of the embodiments of the present invention, presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.
In the description of the embodiments of the present invention, it should be noted that if the terms "upper", "right" and "inner" are used for indicating the orientation, position or logic relationship based on the orientation or position relationship shown in the drawings or the orientation or position relationship usually placed when the product of the present invention is used, the description is only for convenience and simplicity, but the indication or suggestion that the referred device or element must have a specific orientation, be constructed and operated in a specific orientation, and thus, cannot be understood as the limitation of the present invention. Furthermore, the terms "first," "second," and the like are used merely to distinguish one description from another, and are not to be construed as indicating or implying relative importance.
In the description of the embodiments of the present invention, "a plurality" represents at least 2.
In the description of the embodiments of the present invention, it should be further noted that unless otherwise explicitly stated or limited, the terms "disposed" and "connected" should be interpreted broadly, and may be, for example, fixedly connected, detachably connected, or integrally connected; can be mechanically or electrically connected; they may be connected directly or indirectly through intervening media, or they may be interconnected between two elements. The specific meanings of the above terms in the present invention can be understood by those skilled in the art according to specific situations.
Examples
Referring to fig. 1 to 4, fig. 1 is a schematic diagram illustrating a video social platform for live broadcasting, and the present embodiment provides a video social platform for live broadcasting, which includes a login authentication module and a red envelope issuing module; the login authentication module is used for a plurality of users to login and input personal attributes; the red packet issuing module is connected with the login authentication module so that a user or a server selects different users according to personal attributes of the users to send target red packets; the targeted red envelope is provided with advertising information that matches the personal attributes.
Optionally, the video social platform is provided with a platform service interface, a live broadcast recording interface and a live broadcast playing interface. The server is connected with the red packet issuing module through the platform service interface so as to issue the target red packet to the user, and the server is a computer. Optionally, the user connects with the red packet issuing module through the login authentication module to send the target red packet to other users after logging in. The user is connected with the login authentication module through the live broadcast recording interface to upload the video, and is connected with the login authentication module through the live broadcast playing interface to watch the video. As shown in fig. 2, which is a schematic diagram of a sending process of a target red packet, when a server of a platform sends the target red packet to each user, a red packet sending module is connected with a login authentication module to obtain personal attributes of each user, so that one or more users are selected according to the personal attributes of each user to accurately send the target red packet. Wherein the advertising information in the target red envelope matches the personal attributes of the user receiving the red envelope. Optionally, the server sets an advertisement attribute of the advertisement information, so that the advertisement information corresponds to the personal attribute of the user, searches for the user with the personal attribute matched with the advertisement attribute, and sends the target red packet to the specified user. The user obtains the advertisement information by receiving the target red packet, so that the platform achieves the effect of advertisement recommendation.
Optionally, the advertisement information may include at least one of a video and a picture for display to a designated user. The personal attributes of the user include: one or more of name, address, gender, age, contact details, occupation, and hobbies. Optionally, the red envelope is provided with personal information of a user receiving the red envelope. Wherein the personal information is presented by one or more of the personal attributes. For example, different cities where the users receiving the red packages are located are obtained according to the detailed addresses of the users, so that the red package issuing quantity in different regions is counted. Similarly, the personal attribute may include a city item, so that the red packet is designated to be sent to users in different cities through the red packet issuing module. Optionally, a red packet reward is set in the red packet, and the user obtains the red packet reward through the received red packet. The red envelope is provided with a red envelope reward for picking up the red envelope at present. Optionally, the red envelope is provided with advertiser information and the number of target red envelopes received by the current user. The target red envelope can be automatically obtained after logging in or obtained by clicking the red envelope. Optionally, the red envelope is provided with time for the user to get the red envelope. Optionally, the server may determine the issuing number of the large red packets by setting different amounts or rewards of the target red packets. Further, the number of remaining large red packets in the current picked target red packet can be obtained. The content displayed on the target red packet can be displayed in a partial display mode or a display mode after the user clicks and selects, so that the red packet interface is simpler.
It should be noted that the specific implementation contents of the above embodiments are only specific descriptions of the present invention, and the protection scope of the present invention is not limited to the specific contents set forth in the embodiments. Therefore, simple modifications and direct replacements of the conventional technical means are within the protection scope of the present invention.
As a preferred embodiment, the red packet issuing module comprises a red packet drifting module; the red packet drifting module is connected with the login authentication module so that the server or each user can initiate drifting red packets and sequentially send the drifting red packets to a plurality of users according to personal attributes of different users, and when the user receiving the drifting red packets does not open the drifting red packets within preset time, the drifting red packets are sent to the next user to the current user to receive and open the red packets.
As shown in fig. 3, which is a schematic diagram of a sending flow of a drift red packet, when a user issues the drift red packet to another user, in detail, the drift red packet is sent by specifying a personal attribute of receiving the red packet, which is the same as the target red packet. Similarly, the initiator of the drift red envelope can be the server of the platform or any user. The service end is connected with the red packet drifting module through the platform service interface so as to issue drifting red packets to each user. Each user is connected with the red packet drifting module through the login authentication module so as to issue drifting red packets to other users. The personal attributes may include an age interval and a marital status. Optionally, the user specifies the personal attribute of the receiving user according to the personal attribute of the user. For example, the address of another person is specified according to the address of the person, and the group of people whose age is within a certain range is specified according to the age of the person. Wherein, the address of the user can be obtained by inputting or positioning. And when a plurality of users with the same personal attribute are designated according to the personal attribute set when the user gives the drift red packet, sequentially sending the drift red packet to each user. Optionally, the number of the drifting red packages is one, and the reward of the red packages can be different when each user receives the drifting red packages. The red packet drifting module judges whether the audience opens the red packet within the specified time through the preset time, so that the red packet reward is issued, and when the audience does not open the red packet within the preset time, the red packet drifting module automatically sends the red packet reward to the next appointed user, so that the competitiveness and the interestingness of the social platform are improved. Alternatively, the preset time may be set by a user who sends the drift red packet. Optionally, the red packet drifting module is connected with the video playing interface through the video recording interface so that the user designates the audience viewing the video through the uploaded video to receive the drifting red packet. Optionally, the preset time may be set according to a duration of the video. Optionally, the user uploads the advertisement information through the red packet drifting module to set the advertisement information on the drifting red packet. Optionally, the bonus award is sent to individual accounts of the respective users for use by the users. Optionally, the above target red packet may be generated by a red packet drifting module to be sequentially sent among users as a drifting red packet.
As a preferred embodiment, the platform further comprises an attention module; the attention module is connected with the login authentication module so as to allow a plurality of users to pay attention to each other; the red packet drifting module is connected with the attention module so that each user can initiate the drifting red packet and send the drifting red packet to other users according to whether the users pay attention to each other or not.
In detail, different users pay attention to each other through the attention module to become friend relationships. Alternatively, the focusing way may be to add the other party to the own address book. In detail, the red packet drifting module is connected with the attention module to judge the attention relationship between the users, wherein the attention relationship comprises the conditions that one party between two users pays attention to one direction and pays attention to each other, and therefore the users can accurately send the drifting red packets by appointing the three groups of people.
As a preferred embodiment, the advertising information comprises a questionnaire for the user to select for answering; and the red packet issuing module sends the red packet reward set by the target red packet to the user according to the answer result of the questionnaire.
In detail, the user selects the questionnaire on the advertisement information through the red packet issuing module, and when the answer is correct, the audience receives the red packet reward preset in the red packet. Alternatively, the red pack award may be a gift or other content. Optionally, the questionnaire comprises a plurality of topics. The audience can obtain different red pack awards in the target red pack according to the number of correctly answered questions in the audience answer results. Optionally, the advertisement information comprises a product purchase link or an official website link.
As a preferred embodiment, the red envelope issuing module comprises a red envelope sharing module; the red envelope sharing module is connected with the login authentication module so as to enable a plurality of users to share the target red envelope, and the red envelope reward of the target red envelope is sent to the user initiating the sharing according to the sharing times of the red envelope.
In detail, after the server or the anchor sends the red envelope to the audience, the red envelope sharing module is connected with the login authentication module so that the audience receiving the red envelope shares the red envelope with other users or non-users. Optionally, the user sharing red envelope may be shared with other users through the login authentication module, or may be linked to other social software through the platform to be shared with other non-users. The red envelope sharing module sends different red envelope rewards to users (namely sharers) who initiate sharing according to the red envelope sharing times. Optionally, the more sharing times, the more bonus for the red pack the user obtains. Optionally, the sharing times of the red envelope are counted by the total number of the different sharees (including the user and the non-user) clicking the red envelope. The specific implementation of the platform linking with other software to share a red envelope is prior art and need not be described here in any greater detail.
As a better implementation mode, the platform further comprises a video publishing module, a reward payment module, a pickup application module, a pickup confirmation module and a virtual account module.
In detail, the video publishing module is connected with the login authentication module to allow each user to upload videos. The video publishing module is connected with the live recording interface to obtain the video of the user. The reward payment module is connected with the video publishing module so that the users can obtain watched videos, and gifts are given to the users uploading the videos through the login authentication module according to the watched videos, wherein the gifts for giving are obtained by paying money to a server side of the platform by the users. The virtual account module is connected with the reward payment module to generate reward money according to the gift amount given by the user, and is connected with the login authentication module to set the personal accounts of the users respectively and store the reward money in the personal account of the gift receiving user. The login authentication module is connected with the virtual account module for the user giving the gift to withdraw the prize of the gift from the personal account of the user receiving the gift. The receiving application module is connected with the login authentication module so that each user can send a receiving request of the reward money to the user giving the gift according to the received gift; the receiving confirmation module is respectively connected with the login authentication module and the receiving application module so that a user receiving the receiving request can select whether to agree with the receiving request. The receiving confirmation module is connected with the virtual account module for the user receiving the gift to take the reward money from the personal account when the user giving the gift agrees to the receiving request.
Alternatively, the gift for the gift is purchased by the online payment function of the platform. Optionally, the gift types are multiple, and prices are preset for different gifts through the reward payment module, so that the virtual account module generates reward money according to the types and the number of the gifts sent by the users to other different users. Optionally, when the user gives a gift or takes out a prize, the platform deducts a service fee from the personal account of the user receiving the gift according to a certain amount or a certain proportion. Alternatively, the user may send a pick-up request to the user who sent out the corresponding gift or sent out the gift with the corresponding prize by selecting the amount of the gift or prize. And the receiving confirmation module is used for automatically deducting the amount of the reward money from the personal account after the user takes out the reward money. Optionally, the receiving confirmation module sends the reward money to the user by issuing a money receiving certificate of the reward money, or transfers the reward money to the user in a form of linking to a bank on the internet or other payment software. Alternatively, the manner in which the user withdraws the gift to obtain the prize money is the same as the above, wherein the returned prize money may be collected through the private account of each user, or the prize money may be returned according to the payment source when the user gives the gift. The above-mentioned payment for gift purchase by the user and the receipt and payment method during the process of the user taking out the prize are the prior art, and need not be described more herein.
When the live broadcast type video social platform is used, as shown in fig. 4, a schematic view of a process of viewing gifts of the live broadcast type video social platform is shown, wherein a user logs in through a login authentication module, and uploads a shot video through a live broadcast recording interface to serve as a main broadcast, or views videos uploaded by different users through a live broadcast playing interface to serve as audiences. The spectators can give gifts to the corresponding main broadcasts through the reward payment module according to the different watched videos. The virtual account module generates a reward for gift presentation by the audience and stores the reward in a personal account for receiving the gift casting. The user may revoke the issued appreciation funds stored in each of the anchor personal accounts through the virtual account module. And, when each anchor selects the received gift through the pick-up application module to make a pick-up request to each viewer who sends out the gift. Therefore, the audience receives the pickup request through the pickup confirmation module and selects whether to agree with the pickup application of the anchor. And when the audience agrees, the anchor takes out the reward from the personal account of the anchor through the drawing confirmation module. And when the audience disagrees, the appreciation money in the personal account cannot be taken out. Optionally, when the anchor sends a pickup request to a plurality of viewers at the same time, whether to accept the respective received pickup application is determined according to whether each viewer agrees to take out the corresponding reward. Optionally, the viewer may upload the captured video through a live recording interface to switch to the anchor identity. Accordingly, the anchor can view the video of the anchor or others (which can be other audiences, other anchors or the service end of the platform) through the live broadcast interface.
As a preferred embodiment, the reward payment module comprises a reward setting module; the reward setting module is used for setting the receiving conditions of the present gifted gifts for each user; the receiving confirmation module is connected with the reward setting module to judge whether the user receiving the gift meets the receiving condition of the corresponding gift, and when the receiving condition is met, the user giving the gift automatically agrees to the receiving request.
Alternatively, the pickup condition may be a time condition and an event condition. When receiving the gift, the user can check the picking up event corresponding to the gift. Alternatively, the time condition may be set according to the time when the user presents the gift to other users to receive the prize. Event conditions may be justified based on evidence. For example, when the event condition is set to be wedding for a user giving a gift or receiving a gift, the corresponding user can be certified by uploading his or her own or another person's marriage certificate file by getting up the application module. Before the event condition is completed, the reception confirmation module selects whether to approve the reception application of the user through the user presenting the gift. And when the wedding certificate file or other content certificates are uploaded by the user who receives the gift after the event condition is completed, the getting confirmation module audits the wedding certificate file through a service end at the front end of the platform, approves the user to get the reward as a gift when the audit is passed, and refuses the main broadcast to get the reward when the audit is not passed. And when the event condition is marriage between the user who sends out the gift and the user who receives the gift, and when the event condition is met, the appreciation money is sent to the user who receives the gift as the engaging gift or the makeup of the user who receives the gift. The receiving confirmation module checks the receiving application of the user through the platform, so the contents of the event conditions and the evidence can be flexibly set according to different conditions. Optionally, the server is connected to the login authentication module through the platform service interface, and a person at the front end of the platform authenticates the identity of the employee through the login authentication module, and acquires the operation right of the acquisition confirmation module, the use right of the login authentication module, and the management right of each module through the login authentication module. The specific way for the server to obtain the platform operation authority and the management authority is the prior art, and is not described herein too much. Alternatively, the pickup condition may be set to a case where the time condition and the event condition coexist. For example, a user specifies that a user receiving a gift receives a particular amount or proportion of a reward at intervals.
As a preferred embodiment, the platform further comprises an anchor classification module and a performance reservation module; the anchor classification module is connected with the video release module and the login authentication module to identify anchor identities of different users; the performance reservation module is connected with the anchor classification module to set different reservation modes according to the anchor identity of each user; the login authentication module is connected with the performance reservation module so that the user can set reservation information selected by other users according to different reservation modes.
Optionally, the anchor classification module and the login authentication module acquire personal attributes of the users to identify the anchor identities of the users. Optionally, the anchor identity may be obtained by checking through a server after inputting a personal attribute when the user logs in. The performance reservation module is connected with the anchor classification module to set different reservation modes according to the anchor identity of each anchor. Optionally, the platform service interface is connected with the performance reservation module so that the server manages a reservation mode. Optionally, the performance reservation module sets the identifiers representing the identities of the different anchor respectively for each reservation mode. The performance reservation module is thereby connected to the anchor classification module to derive the reservation mode for each user in accordance with the anchor identity of each user. The performance reservation module is connected with the login authentication module to provide a reservation mode according to the identity of the anchor and provide the user with reservation information according to the reservation mode. And each user provides the predetermined information to other users through the performance reservation module, so that the other users can select the predetermined information of each user. Optionally, the predetermined information of each anchor is sent to some users randomly through the performance reservation module, or can be sent to specific users in a targeted manner, such as users who pay attention to sending out the predetermined information. Alternatively, the performance reservation module may transmit the reservation information to the user by connecting with the reward payment module to designate the user who presented the gift. Alternatively, the performance reservation module may be interfaced with the platform service to distribute reservation information to different users via the login authentication module. The live broadcast interface is connected with the performance reservation module so that the user can obtain reservation information sent by other users. The login authentication module judges whether the current user is the anchor through the video publishing module, and identifies the anchor identity of the current user through the anchor classification module. Optionally, the anchor identity includes different categories of star, net red, and actors. Optionally, the anchor identity is divided into different grades according to the category of the anchor identity to specifically distinguish different anchor identities, so that the authority is set in a predetermined manner according to the anchor identity. Optionally, the category or level of the anchor identity may vary according to the time, popularity, points, number of people concerned/attended, or other event factors of the user using the platform, all of which are prior art and need not be described in detail herein.
As a preferred embodiment, the predetermined information includes two types: one is ticket selling information containing a performance content; one is a list containing a plurality of performance contents for a plurality of users to vote on each performance content.
In detail, the ticketing information is used for users to directly purchase tickets through gifts, cash or other forms. The ticket purchase information may include a plurality of performance contents. Optionally, the vote may be a gift giving, a video hosting or a video compliment. The user issuing the predetermined information selects one or more of the ranking of the plurality of performance contents to perform according to the other plurality of user tickets. Optionally, when the anchor identity is a star, the corresponding predetermined information is the first type, namely the ticket selling information, and the user selects the ticket selling information to purchase tickets by logging in the authentication module, so that the video corresponding to the ticket selling information is obtained through the live broadcast interface, that is, the audience is considered to enter a live broadcast room created by the user according to the ticket selling information. Optionally, when the user is a net red, different predetermined information is selected according to different net red grades. For example, the higher ranking net red can be set by the first ticket selling information, and the performance content can be set by the user, and the lower ranking net red can be set by the second method, that is, the method that other users can specify the performance content through a list containing a plurality of performance contents. Optionally, the performance content after the audience ticketing is used for ticket purchasing by using a gift given when the audience ticketing, or the anchor program sets ticketing information according to the performance content after the ticketing so that the audience purchases tickets. Optionally, the performance content comprises one or more of singing, dancing, musical instruments, and the like. Optionally, different categories and different levels of anchor identities may set different prices for ticketing information.
As a better implementation mode, the system also comprises a arena competition module and an arena power-assisting module; the arena competitive module is connected with the login authentication module so that each user can upload competitive videos to launch the arena, and challenge time and arena awards are set so that other users can upload challenge videos to challenge; the arena power-assisted module is connected with arena competition module in order to acquire the user who sends the competition video and challenge video to be connected through arena power-assisted module and login authentication module and be used for other a plurality of users to carry out the helping hand to the user who sends the competition video or challenge video, and acquire the user that the helping hand is the most in challenge time and obtain the arena reward.
Optionally, the arena award contains the same popularity as the sponsor (which may be the amount of video viewed, the amount of praise, or the amount of focus on the main cast by all viewers). The prize of the prize player can be a gift, a prize money or other prizes which can be used as funds. Optionally, the assistance may be giving a gift, paying attention to a main broadcast, or giving up a video. And after the challenge time is over, obtaining the competition video or challenge video with the most power according to the number of times of power assistance or other metering modes, taking the user of the competition video or challenge video with the most power assistance as an owner, and obtaining an owner reward established by the user initiating the arena. Alternatively, the challenged user may comprise a plurality. Optionally, the arena bonus is invalid when the user initiating the arena is the arena or no other users choose to battle. Optionally, the user may select the competition video or the challenge video for competition, so as to select the competition video or the challenge video or upload the competition video or the challenge video for competition of the final contestant, and when the user guesses correctly, the user obtains a guess reward. Alternatively, a portion may be drawn from the contest prize as the contest prize. Alternatively, the guessing may be by giving a gift, paying attention to the anchor, or favoring the video, etc. Optionally, there are a plurality of competitors, and the present gift or other forms of contents of the competitor with wrong guess can be used as the guess reward. Optionally, the user uploading the sports video and the challenge video may be a way that the user transmits the video in real time through a live recording interface to perform synchronous live broadcasting. Multiple users are simultaneously live in the challenge time to determine that each user wins or competes for the owner through comparison to obtain the assistance of other users. Alternatively, the winning user prize may be a prize against other winning users competing for the week champion or the month champion. The reward after competing for the contestant may also be a level of points earned for promoting the identity of the contestant.
As a preferred embodiment, the platform further comprises an offline warranty module; the offline security module is connected with the login authentication module to invite the user to participate in the offline activity.
In detail, the offline vouching module sends the event time, location and price to the multiple anchor through the login authentication module to invite the user to participate in the offline event. Optionally, the offline guarantee module uploads the video of the shot offline activity to the platform through a server or a live recording debit port.
The working principle of the video social platform for live broadcasting in the embodiment is that a plurality of users are logged in through a login authentication module and personal attributes are respectively input, so that personalized management can be conveniently performed on different users; the red packet issuing module sends the target red packet according to the personal attributes of different users, so that the red packet can be accurately put in, and the target red packet is provided with the advertisement information matched with the personal attributes, so that the advertisement promotion is carried out on different user groups, the propaganda efficiency and the income of the video social platform are improved, and the functional diversity of the platform is enriched.
The above is only a preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes will occur to those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. A video social platform for live broadcasting is characterized by comprising a login authentication module and a red packet issuing module; the login authentication module is used for a plurality of users to login and input personal attributes; the red packet issuing module is connected with the login authentication module so that a user or a server selects different users according to the personal attributes of the users to send target red packets; and the target red packet is provided with advertisement information matched with the personal attribute of the corresponding user.
2. A video social platform for live broadcast according to claim 1, wherein said red packet issuing module comprises a red packet drifting module; the red packet drifting module is connected with the login authentication module so that a server or each user can initiate drifting red packets and sequentially send the drifting red packets to a plurality of users according to personal attributes of different users, and when the user receiving the drifting red packets does not open the drifting red packets within preset time, the drifting red packets are sent to the next user to the current user to receive and open the red packets.
3. A video social platform for live broadcast according to claim 2, further comprising an attention module; the attention module is connected with the login authentication module so as to allow a plurality of users to pay attention to each other; the red packet drifting module is connected with the attention module so that each user can initiate the drifting red packet and send the drifting red packet to other users according to whether the users pay attention to each other or not.
4. A video social platform for live broadcasting according to claim 1, wherein the advertisement information comprises a questionnaire for user selection for answering; and the red packet issuing module sends the red packet reward set by the target red packet to the user according to the answer result of the questionnaire.
5. The video social platform for live broadcasting of claim 1, further comprising a video publishing module, a reward payment module, a pick-up application module, a pick-up confirmation module, and a virtual account module; the video publishing module is connected with the login authentication module to allow each user to upload videos; the reward payment module is respectively connected with the login authentication module and the video publishing module so as to allow other users to give gifts to the users uploading videos, wherein the gifts for giving are acquired by paying money of the users; the virtual account module is respectively connected with the reward payment module and the login authentication module so as to generate reward money according to the amount of the gift, and the reward money is stored through personal accounts respectively arranged by users receiving the gift; the login authentication module is connected with the virtual account module for a user giving a gift to withdraw the reward money of the gift from the personal account of a user receiving the gift; the receiving application module is connected with the login authentication module so that each user can send a receiving request of the reward money to a user giving a gift according to the received gift; the picking confirmation module is respectively connected with the login authentication module and the picking application module so as to enable a user receiving the picking request to select whether to agree with the picking request or not; the receiving confirmation module is connected with the virtual account module so that the user receiving gift can take the reward money out of the personal account when the user agrees to the receiving request.
6. The video social platform for live broadcasting of claim 5, wherein the reward payment module comprises a reward setting module; the reward setting module is used for setting the receiving conditions of the present gifted gifts for each user; the receiving confirmation module is connected with the reward setting module to judge whether a user receiving gifts meets the receiving conditions of the corresponding gifts or not, and when the receiving conditions are met, the user giving gifts automatically agrees to the receiving request.
7. A video social platform for live broadcast according to claim 1, further comprising an anchor classification module and a performance reservation module; the anchor classification module is connected with the video publishing module and the login authentication module to identify anchor identities of different users; the performance reservation module is connected with the anchor classification module to set different reservation modes according to the anchor identity of each user; the login authentication module is connected with the performance reservation module so that the user can set the reservation information selected by other users according to different reservation modes.
8. A video social platform for live broadcast according to claim 5, wherein the predetermined information comprises two types: one is ticket selling information containing a performance content; one is a list containing a plurality of performance contents for a plurality of users to vote on each performance content.
9. The video social platform for live broadcasting of any one of claims 1-8, further comprising a arena competition module and an arena power module; the arena competitive module is connected with the login authentication module so that each user can upload competitive videos to initiate arenas, and challenge time and arena main rewards are set so that other users can upload challenge videos to challenge; the arena power-assisted module is respectively connected with the login authentication module and the arena competition module, so that other users can power the users according to the competition videos or the challenge videos, and the user with the most power can obtain the arena reward in the challenge time.
10. A video social platform for live broadcasting according to any one of claims 1 to 8, further comprising an offline vouching module; the offline security module is connected with the login authentication module to invite the user to participate in offline activities.
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