CN108764979A - A kind of transmitting advertisement information system based on advertisement video red packet APP - Google Patents

A kind of transmitting advertisement information system based on advertisement video red packet APP Download PDF

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Publication number
CN108764979A
CN108764979A CN201810464230.1A CN201810464230A CN108764979A CN 108764979 A CN108764979 A CN 108764979A CN 201810464230 A CN201810464230 A CN 201810464230A CN 108764979 A CN108764979 A CN 108764979A
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CN
China
Prior art keywords
information
advertisement
red packet
management module
advertising
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Pending
Application number
CN201810464230.1A
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Chinese (zh)
Inventor
陈琪
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Individual
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Individual
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Priority to CN201810464230.1A priority Critical patent/CN108764979A/en
Publication of CN108764979A publication Critical patent/CN108764979A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • G06Q30/0244Optimization
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0261Targeted advertisements based on user location

Abstract

The invention discloses a kind of transmitting advertisement information systems based on advertisement video red packet APP, include the intelligent terminal of installing advertisement video red packet APP, the APP includes user management module, information classification database, information management module, account management module, and user management module is for being managed the subscriber identity information of businessman and consumer;Information classification database is for storing advertising information by predtermined category mode;Businessman determines that advertising information launches range according to predtermined category mode, and consumer determines the advertising information to be watched according to predtermined category mode;Information management module is managed for being managed to the video file including advertising information that businessman uploads for the advertising information to be watched consumer;Account management module is managed for account information.The convenience, validity and the feature of environmental protection of issuing advertisement information can be improved in the present invention, reaches ideal advertisement promotion effect, brings material benefit for consumer, promotes wealth of society reasonable distribution.

Description

A kind of transmitting advertisement information system based on advertisement video red packet APP
Technical field
The present invention relates to internet mobile communication technology fields, and in particular to a kind of based on the wide of advertisement video red packet APP Accuse information transmission system.
Background technology
Current advertising media is generally traditional media, the network media, from diversified forms such as media, and businessman is according to marketing plan Slightly by various advertising media advertisement information, different advertising media collects according to the conditions such as period, playing duration are played The not advertising expenditure of single-candidate.On the one hand, consumer more contradicts simple advertisement, is avoided passively by the modes such as closing, shielding Advertisement is received, leads to not obtain ideal product promotion effect;On the other hand, the advertising expenditure of great number passes on to consumers, There is wealth to concentrate in a small number of human hands and (such as represent star), causes social concern.
With the rapid development of mobile Internet and intelligent terminal technology, people by intelligent terminal obtain various information at For behavioural habits, if using intelligent terminal advertisement information, and consumer is made actively to receive advertising information, it will be substantially improved Product promotion effect.
Invention content
The purpose of the present invention is to provide a kind of transmitting advertisement information systems based on advertisement video red packet APP, to solve Certainly existing advertising information promotes undesirable problem.
To achieve the above object, the technical scheme is that
A kind of transmitting advertisement information system based on advertisement video red packet APP, including intelligent terminal, intelligent terminal installation Advertisement video red packet APP,
Advertisement video red packet APP includes user management module, information classification database, information management module, account pipe Module is managed,
The user management module is for being managed the subscriber identity information of businessman and consumer;
The information classification database is for storing advertising information by predtermined category mode;Businessman is according to predtermined category Mode determines that advertising information launches range, and consumer determines the advertising information to be watched according to predtermined category mode;
The information management module is used to launch the video for including advertising information that range uploads in its advertising information to businessman File is managed, and is managed for the video file including advertising information to be watched consumer;
Account management module is for being managed the account information of businessman and consumer.
Further,
System further includes management server, the management server and the intelligent terminal by real-time performance data interconnection, The advertisement video red packet APP is by the subscriber identity information including the video file transfer of advertising information to the management service Device is managed collectively and is safeguarded.
The playing condition information that described information management module is determined according to businessman determines that advertising expenditure, businessman pass through the account Family management module pays advertising expenditure, and businessman uploads the video file, which includes that the advertising information is thrown Put range, advertisement playing duration, advertisement play the period, red packet information, described information management module by the subscriber identity information, Playing condition information, video file, payment information are sent to the management server.
When consumer determines the advertising information to be watched, described information management module includes to management server transmission The request of the subscriber identity information of the corresponding businessman of the advertising information, the management server search subscriber identity information correspondence Playing condition information, according to the playing condition information determine at this time can play the video file, by corresponding video text Part is sent to advertisement video red packet APP, and consumer watches the video file received, in playing process, according to the red packet information Red packet is popped up, the red packet got is stored in account, is managed by the account management module by consumer.
The intelligent terminal includes feature identification unit, inputs the characteristic information of the intelligent terminal for identification, described Subscriber identity information includes this feature information.
The intelligent terminal includes GPS positioning unit, which is used to obtain the geographical location letter of intelligent terminal Breath.
The predtermined category mode can divide advertising information according to territorial scope, according to commodity category.
The red packet information includes red packet number and the amount of money, can be presetting, can also be generated at random.
The invention has the advantages that:
The transmitting advertisement information system based on advertisement video red packet APP of the present invention, businessman is available to be installed on intelligent end The advertisement video red packet APP advertisement information at end, improves the convenience, validity and the feature of environmental protection of advertisement pushing;It is pushed away in advertisement During sending, advertising expense is returned into consumer in the form of red packet, effectively improves the enthusiasm that consumer watches advertising information, both Ideal advertisement promotion effect is can reach, and can be that consumer brings material benefit, promotes wealth of society reasonable distribution.
Description of the drawings
Fig. 1 is the block diagram of system of the present invention.
Fig. 2 is that the businessman of the present invention utilizes the flow chart of advertisement video red packet APP advertisement information.
Fig. 3 is that the consumer of the present invention utilizes the flow chart of advertisement video red packet APP viewing advertisements.
Fig. 4 is that the red packet of the advertisement video red packet APP of the present invention sends interface rough schematic view.
Fig. 5 is the existing advertising expense allocation example figure using traditional media exploitation.
Fig. 6 is the advertising expense allocation example figure using the advertisement video red packet APP exploitations of the present invention.
Specific implementation mode
The following examples are used to illustrate the present invention, but are not intended to limit the scope of the present invention..
As shown in Figure 1, the present invention discloses a kind of transmitting advertisement information system based on advertisement video red packet APP, including pipe Server, intelligent terminal are managed, management server passes through real-time performance data interconnection with intelligent terminal.
Intelligent terminal installing advertisement video red packet APP.Intelligent terminal includes GPS positioning unit, feature identification unit etc.. GPS positioning unit is used to obtain the geographical location information of intelligent terminal, and feature identification unit inputs intelligent terminal for identification Characteristic information, such as identification card number information, finger print information, face characteristic information.
Advertisement video red packet APP includes user management module, information classification database, information management module, account management Module.
User management module for realizing the subscriber identity informations such as user's registration, login, maintenance of information management function.With Family identity information includes the characteristic information inputted by feature identification unit, and subscriber identity information is uploaded to management service through network Device carries out unified maintenance and management.Wherein, user can be divided into businessman and consumer, using advertisement video after merchant registration Red packet APP advertisement information is watched advertising information using advertisement video red packet APP after consumer's registration, and was being watched Red packet is robbed in journey.
Information classification database is for storing advertising information by predtermined category mode.For example, according to region zones For the options such as the whole nation, province, neighbouring, businessman can include on demand the video file of advertising information in the upload of different geographical range, disappear Expense person can also check the advertisement of corresponding region according to its region, such as position self-position using GPS positioning unit, and search Rope is apart from itself a certain range of businessman;The options such as building materials, household electrical appliances, general merchandise, house property are divided into according to category, businessman can be according to it For commodity category in the video file that the upload of corresponding category includes advertising information, consumer also can be according to its interested commodity category Check the advertising information of corresponding category.
Information management module, for being managed to the video file that businessman uploads, and for being broadcast to customer requests The video file put is managed.It specifically includes:
As shown in Fig. 2, the video file for being uploaded to businessman is managed, including:The advertisement set according to businessman is broadcast Put territorial scope, commodity category, advertisement playing duration, advertisement broadcasting period, red packet information (such as setting red packet number, the amount of money) Etc. playing conditions information, determine advertising expenditure;Businessman confirms payment advertising expenditure using the payment function of account management module;It Afterwards, businessman's upload includes the video file of advertising information;Intelligent terminal by the subscriber identity information of businessman, playing condition information, The information such as video file, payment information are sent to management server, are stored to the every terms of information of businessman by management server With management service.
As shown in Figure 3,4, for being managed to the video file that customer requests play, including:Consumer checks spy When determining the advertisement of businessman, information management module sends the request for the subscriber identity information for including the businessman, pipe to management server The corresponding playing condition information of the reason whois lookup subscriber identity information determines playable at this time regard according to playing condition information Corresponding video file is sent to advertisement video red packet APP by frequency file, and consumer's viewing includes the video text of advertising information Part, in playing process, according to red packet information (amount of money and number of red packet can be setting, can also be random) pop-up Red packet, consumer had both had viewed advertising information or had got red packet, red packet had been stored in account, by account management module into Row management.
The transmitting advertisement information system based on advertisement video red packet APP of the present invention, is regarded in intelligent terminal installing advertisement Frequency red packet APP, businessman can utilize advertisement video red packet APP according to different geographical range, different commodity category issuing advertisement information, Pay advertising expenditure;Consumer can watch its Commdity advertisement information of concern using advertisement video red packet APP, meanwhile, it is seeing Red packet can be robbed by seeing in advertisement process.On the one hand, it compared with existing advertising media, improves the convenience of issuing advertisement information, have Effect property and the feature of environmental protection;On the other hand, advertising expense is distributed to consumer in the form of red packet, can both make the positive viewing of consumer wide It accuses, improves the promotion effect of advertisement, and cost can be reduced, to sell at a discount, reality true is brought for consumer Favour avoids wholesale advertising expenditure from paying minority and represents star, and the social concern for causing wealth of society distribution uneven and causing (is joined Examine Fig. 5,6).
Although above having used general explanation and specific embodiment, the present invention is described in detail, at this On the basis of invention, it can be made some modifications or improvements, this will be apparent to those skilled in the art.Therefore, These modifications or improvements without departing from theon the basis of the spirit of the present invention belong to the scope of protection of present invention.

Claims (8)

1. a kind of transmitting advertisement information system based on advertisement video red packet APP, which is characterized in that including intelligent terminal, the intelligence Energy terminal installing advertisement video red packet APP,
Advertisement video red packet APP includes user management module, information classification database, information management module, account management mould Block,
The user management module is for being managed the subscriber identity information of businessman and consumer;
The information classification database is for storing advertising information by predtermined category mode;Businessman is according to predtermined category mode Determine that advertising information launches range, consumer determines the advertising information to be watched according to predtermined category mode;
The information management module is used to launch the video file for including advertising information that range uploads in its advertising information to businessman It is managed, is managed for the video file including advertising information to be watched consumer;
Account management module is for being managed the account information of businessman and consumer.
2. the transmitting advertisement information system according to claim 1 based on advertisement video red packet APP, which is characterized in that also Including management server, for the management server with the intelligent terminal by real-time performance data interconnection, the advertisement video is red APP is wrapped by the subscriber identity information including the video file transfer of advertising information to the management server, is managed collectively With maintenance.
3. the transmitting advertisement information system according to claim 2 based on advertisement video red packet APP, which is characterized in that institute It states the playing condition information that information management module is determined according to businessman and determines that advertising expenditure, businessman pass through the account management module Advertising expenditure is paid, businessman uploads the video file, which includes that the advertising information launches range, advertisement Playing duration, advertisement play period, red packet information, and described information management module believes the subscriber identity information, playing condition Breath, video file, payment information are sent to the management server.
4. the transmitting advertisement information system according to claim 3 based on advertisement video red packet APP, which is characterized in that disappear When expense person determines the advertising information to be watched, it includes the advertising information that described information management module is sent to the management server The request of the subscriber identity information of corresponding businessman, the management server search the corresponding playing condition of the subscriber identity information Information determines according to the playing condition information and can play the video file at this time, corresponding video file is sent to extensively Video red packet APP is accused, consumer watches the video file received, in playing process, pops up red packet according to the red packet information, disappears The red packet got is stored in account by expense person, is managed by the account management module.
5. the transmitting advertisement information system according to claim 2 based on advertisement video red packet APP, which is characterized in that institute It includes feature identification unit to state intelligent terminal, inputs the characteristic information of the intelligent terminal, the user identity letter for identification Breath includes this feature information.
6. the transmitting advertisement information system according to claim 2 based on advertisement video red packet APP, which is characterized in that institute It includes GPS positioning unit to state intelligent terminal, which is used to obtain the geographical location information of intelligent terminal.
7. the transmitting advertisement information system according to claim 6 based on advertisement video red packet APP, which is characterized in that institute It can divide advertising information according to territorial scope, according to commodity category to state predtermined category mode.
8. the transmitting advertisement information system according to claim 4 based on advertisement video red packet APP, which is characterized in that institute It includes red packet number and the amount of money to state red packet information, can be presetting, can also be generated at random.
CN201810464230.1A 2018-05-15 2018-05-15 A kind of transmitting advertisement information system based on advertisement video red packet APP Pending CN108764979A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201810464230.1A CN108764979A (en) 2018-05-15 2018-05-15 A kind of transmitting advertisement information system based on advertisement video red packet APP

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Application Number Priority Date Filing Date Title
CN201810464230.1A CN108764979A (en) 2018-05-15 2018-05-15 A kind of transmitting advertisement information system based on advertisement video red packet APP

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Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110009424A (en) * 2019-04-08 2019-07-12 四川中隆天星智能科技有限公司 A kind of service information pushing method, device and storage medium
CN110060101A (en) * 2019-04-18 2019-07-26 陈琪 A kind of advertisement video information-pushing method
CN110070401A (en) * 2019-04-30 2019-07-30 唐伯春 A kind of advertisement dispensing management method and its system to user charges
CN111464822A (en) * 2020-04-01 2020-07-28 深圳媲客科技有限公司 Video social platform for live broadcast
CN112348599A (en) * 2020-11-30 2021-02-09 浙江神韵文化科技有限公司 Information publishing system
CN113129062A (en) * 2021-04-21 2021-07-16 唐山凤凰网络电子技术有限公司 Advertisement broadcasting marketing method and system based on contract-performing and return-returning commodity money
CN113793125A (en) * 2021-09-17 2021-12-14 重庆海推科技有限公司 Paperless service information publishing method and popularization system thereof

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US20160350782A1 (en) * 2015-05-16 2016-12-01 John Wang Method and system for red envelope reward advertisement for social networking systems
CN107481060A (en) * 2017-08-18 2017-12-15 首媒科技(北京)有限公司 Information processing method, system and device
CN107895292A (en) * 2018-01-02 2018-04-10 北京蚂蚁邻居科技有限公司 One kind has targetedly advertisement placement method, system and storage device
CN107918879A (en) * 2016-10-11 2018-04-17 王永平 A kind of method based on the self-service red packet form advertisements of mobile phone app

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US20160350782A1 (en) * 2015-05-16 2016-12-01 John Wang Method and system for red envelope reward advertisement for social networking systems
CN105427135A (en) * 2015-12-16 2016-03-23 华侨大学 Interactive internet advertisement putting method and system
CN107918879A (en) * 2016-10-11 2018-04-17 王永平 A kind of method based on the self-service red packet form advertisements of mobile phone app
CN107481060A (en) * 2017-08-18 2017-12-15 首媒科技(北京)有限公司 Information processing method, system and device
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Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110009424A (en) * 2019-04-08 2019-07-12 四川中隆天星智能科技有限公司 A kind of service information pushing method, device and storage medium
CN110060101A (en) * 2019-04-18 2019-07-26 陈琪 A kind of advertisement video information-pushing method
CN110070401A (en) * 2019-04-30 2019-07-30 唐伯春 A kind of advertisement dispensing management method and its system to user charges
CN111464822A (en) * 2020-04-01 2020-07-28 深圳媲客科技有限公司 Video social platform for live broadcast
CN112348599A (en) * 2020-11-30 2021-02-09 浙江神韵文化科技有限公司 Information publishing system
CN113129062A (en) * 2021-04-21 2021-07-16 唐山凤凰网络电子技术有限公司 Advertisement broadcasting marketing method and system based on contract-performing and return-returning commodity money
CN113793125A (en) * 2021-09-17 2021-12-14 重庆海推科技有限公司 Paperless service information publishing method and popularization system thereof

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Application publication date: 20181106

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