CN109242575A - A kind of advertisement delivery system based on block chain - Google Patents
A kind of advertisement delivery system based on block chain Download PDFInfo
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- CN109242575A CN109242575A CN201811131498.XA CN201811131498A CN109242575A CN 109242575 A CN109242575 A CN 109242575A CN 201811131498 A CN201811131498 A CN 201811131498A CN 109242575 A CN109242575 A CN 109242575A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0274—Split fees
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Abstract
The invention proposes a kind of advertisement delivery systems based on block chain, including ad distribution excitation module, advertisement launching platform module, advertising media module, user management module and information authentication module；The present invention can realize precisely portrait, the data of block chain are by the poor comparison of multidimensional, and the quality of data is high, and user's personality portrait is more accurate, and the advertisement of dispensing is the interested content of user, it is not easy to user be allowed to dislike by using block chain technology to user；It is drawn a portrait on block chain according to user, only retains the interested advertisement of each user, the probability of advertisement error reduces；Data store in a network, only user can access oneself complete data, data will not be by unauthorized access, Information Security is high, the advertising media owner passes through advertising media propagating advertisement, and user can obtain different degrees of virtual coin reward by terminal click and when watching advertisement, this mode can motivate the advertising media owner and user to carry out proactive communication.
Description
Technical field
Field more particularly to a kind of advertisement delivery system based on block chain are used the present invention relates to block chain.
Background technique
Global advertisement expenditure in 2018 is expected to be 578,000,000,000 dollars, main advertising media be television advertising, the web advertisement,
Print advertisements, outdoor advertising and commercials etc..Television advertising and the web advertisement account for 70% of the market share or more.With area
The infiltration of block chain technology and the continuous development of artificial intelligence system and perfect, the web advertisement is increasingly becoming in advertisement marketing
Most important component part.But existing web advertisement efficiency is very low, the web advertisement ecosystem is huge, system is opaque,
User information is controlled by a small number of platforms, and advertiser has no idea to measure the effectiveness of advertisement, advertizing range, terminal user's reception
The case where advertisement.Traditional Internet advertising network is very more to the evaluation method of customer priorities, and advertisement can not be reached accurately
Target user causes the great wasting of resources, influences gray investment repayment.
Summary of the invention
In view of this, that the invention proposes a kind of intermediate links is few, launch precisely, excitation and anti-cheating effect it is good based on
The advertisement delivery system of block chain.
The technical scheme of the present invention is realized as follows: the present invention provides a kind of, system is launched in the advertisement based on block chain
System, including ad distribution excitation module, advertisement launching platform module, advertising media module, user management module and Information Authentication
Module；
Virtual coin of the ad distribution excitation module for buying commercially available from distributing advertisement, generates excitation information；The advertisement
Putting module needs the advertisement propagated for distributing advertisement quotient, generates advertising information；Advertising incentive module and advertisement launching platform
Module respectively transmits the excitation information received and advertising information to advertising media module and user management module, advertisement
Advertising information and excitation information are passed to the advertising media owner by medium module, and store the virtual coin of the advertising media owner
Information；Advertising information and excitation information are passed to user by user management module, and store the virtual coin information of user；The letter
The field feedback that the medium feedback information and user that breath authentication module respectively issues the advertising media owner issue carries out
Ad distribution excitation module and advertisement launching platform module are fed back to after verifying, ad distribution excitation module is according to medium feedback letter
Breath or field feedback generate virtual coin allocation plan, after advertiser confirms virtual coin allocation plan, generate excitation again
Information feeds back to the advertising media owner or user through advertising media module or user management module.
On the basis of above technical scheme, it is preferred that the excitation information is according to the virtual of gray budget
Coin, record ad distribution period, ad distribution duration, ad distribution place and releasing advertisements click advertisement and propagating advertisement
The inventory for rewarding virtual coin, selects for the advertising media owner or user.
On the basis of above technical scheme, it is preferred that the information authentication module verifying advertising media owner issues
Ad break, advertisement duration, advertising venue and advertising media owner information.
On the basis of above technical scheme, it is preferred that the user identity that the information authentication module verifying user issues
Information, user's personality portrait information, customer position information and user advertising configuration information.
On the basis of above technical scheme, it is preferred that the user carries out advertisement promotion in such a way that active is propagated,
By the new user of user's active communication development, after the verified module verification of field feedback that new user issues, feed back to wide
Accuse cloth excitation module and advertisement launching platform module, the user and Xin user that ad distribution excitation module respectively propagates active
Generate virtual coin allocation plan.
On the basis of above technical scheme, it is preferred that user's personality portrait information, is recorded on block chain
Age of user, user's occupation, user preference product, user search for content and Price Sensitive information.
On the basis of above technical scheme, it is preferred that the user advertising configuration information is recorded on block chain
User preference information, advertisement format including user admission, viewing ad content, viewing ad break, viewing advertisement duration and
Watch the advertisement frequency.
On the basis of above technical scheme, it is preferred that the information authentication module is to the advertising media owner and user
The anti-mutual verifying practised fraud, while verifying the GPS positioning information of advertising media and user, network time information, Physical Network
Card address information and surrounding enviroment, after verifying, ad distribution excitation module is all to the advertising media by verifying respectively
Person and user generate virtual coin allocation plan.
Advertisement delivery system provided by the invention based on block chain has the advantages that compared with the existing technology
(1) by using block chain technology, precisely portrait can be realized to user, the data of block chain are poor by multidimensional
Comparison, the quality of data are high, and user's personality portrait is more accurate, and the advertisement of dispensing is the interested content of user, it is not easy to allow use
Family dislike, will not allow user to have the feeling of privacy leakage；
(2) it is drawn a portrait on block chain according to user, only retains the interested advertisement of each user, meaned for advertiser
More accurate target, the probability of advertisement error reduce, advertiser investment conversion ratio is higher；
(3) characteristic based on block chain decentralization, data are not concentrated in a small number of internet giants enterprise, but are deposited
In a network, only user can access oneself complete data for storage, and data will not be by unauthorized access, and Information Security is high；
(4) the advertising media owner is clicked and is watched advertisement by terminal by advertising media propagating advertisement and user
When, different degrees of virtual coin reward can be obtained, this mode can motivate the advertising media owner rationally to arrange advertisement when broadcasting
Section and broadcast frequency, user also actively can carry out proactive communication to circle of friends, under same investment, the effect of publicity meeting of advertisement
More preferably；
(5) it is verified mutually at random using the advertising media owner and user, prevents the cheating for gaining virtual coin by cheating.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
It obtains other drawings based on these drawings.
Fig. 1 is system structure diagram of the invention.
Specific embodiment
Below in conjunction with embodiment of the present invention, the technical solution in embodiment of the present invention is carried out clearly and completely
Description, it is clear that described embodiment is only some embodiments of the invention, rather than whole embodiments.Base
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts all
Other embodiments shall fall within the protection scope of the present invention.
Fig. 1 is system structure diagram of the invention.As shown in Figure 1, the advertisement provided by the invention based on block chain is launched
System comprising ad distribution excitation module, advertisement launching platform module, advertising media module, user management module and information
Authentication module.
Virtual coin of the ad distribution excitation module for buying commercially available from distributing advertisement, generates excitation information.Virtual coin is can be with
It is the ideal money approved on the ideal moneys transaction platform such as fiery coin net, Lbank, Bitterx, BCEX.Excitation information is root
According to the virtual coin of gray budget, it is wide to record ad distribution period, ad distribution duration, ad distribution place and publication
The inventory for accusing, clicking advertisement and propagating advertisement reward virtual coin, selects, excitation letter for the advertising media owner or user
The detailed incentive program for describing various advertisements and broadcasting, clicking is ceased, excitation information can update at any time according to advertiser request, so as to
Promote the advertisement for needing to motivate.
Advertisement putting module needs the advertisement propagated for distributing advertisement quotient, generates advertising information.Advertising incentive module and
Advertisement launching platform module is respectively by the excitation information received and advertising information to advertising media module and user management module
It is transmitted, advertising information and excitation information are passed to the advertising media owner by advertising media module, and store advertising media
The virtual coin information of the owner；Advertising information and excitation information are passed to user by user management module, and store the void of user
Quasi- coin information.The advertising media owner possesses fixed ad distribution end and distribution channel, and user possesses for receiving and clicking
The terminal of advertisement.
The user that the medium feedback information and user that information authentication module respectively issues the advertising media owner issue is anti-
Feedforward information feeds back to ad distribution excitation module and advertisement launching platform module after being verified, ad distribution excitation module according to
Medium feedback information or field feedback generate virtual coin allocation plan, after advertiser confirms virtual coin allocation plan, then
Secondary generation excitation information feeds back to the advertising media owner or user through advertising media module or user management module.
Information authentication module verifies ad break, advertisement duration, advertising venue and the advertisement that the advertising media owner issues
Medium owner information.Information authentication module verifies subscriber identity information, user's personality the portrait information, Yong Huwei that user issues
Confidence breath and user advertising configuration information.User's personality portrait information, is the age of user recorded on block chain, user's duty
Industry, user preference product, user search for content and Price Sensitive information.User advertising configuration information is recorded on block chain
User preference information, advertisement format including user admission, viewing ad content, viewing ad break, viewing advertisement duration
With the viewing advertisement frequency.
User carries out advertisement promotion in such a way that active is propagated, by the new user of user's active communication development, new user
After the verified module verification of the field feedback of sending, ad distribution excitation module and advertisement launching platform module are fed back to,
The user to active propagation and Xin user generate virtual coin allocation plan to ad distribution excitation module respectively, and advertiser confirms this point
After scheme, the virtual coin of reward will be issued to user and Xin user.
The mutual verifying that information authentication module counter to the advertising media owner and user can be practised fraud, this is verified as at random
Extract some advertising media and its neighbouring user that the advertising media owner possesses；Advertising media and user are verified simultaneously
GPS positioning information, network time information, physical network card address information and surrounding enviroment, after verifying, ad distribution excited modes
Block generates virtual coin allocation plan to the advertising media owner and user that pass through verifying respectively, and advertiser confirms the allocation plan
Afterwards, the virtual coin of reward will be issued to the advertising media owner and user.
The present invention can realize that precisely portrait, the data of block chain pass through multidimensional to user by using block chain technology
Poor comparison, the quality of data is high, and user's personality portrait is more accurate, and the advertisement of dispensing is the interested content of user, it is not easy to
It allows user to dislike, user will not be allowed to have the feeling of privacy leakage；It is drawn a portrait on block chain according to user, only retains each user
Interested advertisement means more accurate target for advertiser, and the probability of advertisement error reduces, advertiser investment conversion
Rate is higher；Based on the characteristic of block chain decentralization, data are not concentrated in a small number of internet giants enterprise, and are stored in
In network, only user can access oneself complete data, and data will not be by unauthorized access, and Information Security is high.Advertisement matchmaker
When Jie owner is clicked by terminal by advertising media propagating advertisement and user and watches advertisement, it can obtain in various degree
Virtual coin reward, this mode can motivate the advertising media owner rationally arrange advertisement broadcast slot and broadcast frequency, user
Also proactive communication actively can be carried out to circle of friends, the effect of publicity of advertisement can be more preferable under same investment.Using advertising media
The owner and user verify mutually at random, prevent malice from gaining the cheating of virtual coin by cheating, reduce gray advertising cost.
The foregoing is merely better embodiments of the invention, are not intended to limit the invention, all of the invention
Within spirit and principle, any modification, equivalent replacement, improvement and so on be should all be included in the protection scope of the present invention.
Claims (8)
1. a kind of advertisement delivery system based on block chain, including ad distribution excitation module, advertisement launching platform module, advertisement
Medium module, user management module and information authentication module；It is characterized by:
Virtual coin of the ad distribution excitation module for buying commercially available from distributing advertisement, generates excitation information；The advertisement is launched
Module needs the advertisement propagated for distributing advertisement quotient, generates advertising information；Advertising incentive module and advertisement launching platform module
The excitation information received and advertising information are transmitted to advertising media module and user management module respectively, advertising media
Advertising information and excitation information are passed to the advertising media owner by module, and store the virtual coin letter of the advertising media owner
Breath；Advertising information and excitation information are passed to user by user management module, and store the virtual coin information of user；The information
Authentication module respectively tests the medium feedback information that the advertising media owner issues and the field feedback that user issues
Ad distribution excitation module and advertisement launching platform module are fed back to after card, ad distribution excitation module is according to medium feedback information
Or field feedback generates virtual coin allocation plan, after advertiser confirms virtual coin allocation plan, generates excitation letter again
Breath feeds back to the advertising media owner or user through advertising media module or user management module.
2. a kind of advertisement delivery system based on block chain as described in claim 1, it is characterised in that: the excitation information,
It is that ad distribution period, ad distribution duration, ad distribution place and publication are recorded according to the virtual coin of gray budget
Advertisement, the inventory for clicking advertisement and propagating advertisement reward virtual coin, select for the advertising media owner or user.
3. a kind of advertisement delivery system based on block chain as described in claim 1, it is characterised in that: the Information Authentication mould
Block verifies ad break, advertisement duration, advertising venue and the advertising media owner information that the advertising media owner issues.
4. a kind of advertisement delivery system based on block chain as described in claim 1, it is characterised in that: the Information Authentication mould
Block verifies subscriber identity information, user's personality portrait information, customer position information and the user advertising configuration information that user issues.
5. a kind of advertisement delivery system based on block chain as described in claim 1, it is characterised in that: the user is using master
The dynamic mode propagated carries out advertisement promotion, by the new user of user's active communication development, the field feedback of new user's sending
After verified module verification, ad distribution excitation module and advertisement launching platform module, ad distribution excitation module point are fed back to
The other user propagated active and Xin user generate virtual coin allocation plan.
6. a kind of advertisement delivery system based on block chain as described in claim 1, it is characterised in that: the Information Authentication mould
The block mutual verifying practised fraud counter to the advertising media owner and user, while verifying advertising media and the GPS positioning of user
Information, network time information, physical network card address information and surrounding enviroment, ad distribution excitation module respectively to by verifying
The advertising media owner and user generate virtual coin allocation plan.
7. a kind of advertisement delivery system based on block chain as claimed in claim 4, it is characterised in that: user's personality is drawn
It is the age of user recorded on block chain, user's occupation, user preference product, user searches for content and price is quick as information
Feel information.
8. a kind of advertisement delivery system based on block chain as claimed in claim 4, it is characterised in that: the user advertising is matched
Confidence breath, is the user preference information recorded on block chain, advertisement format, viewing ad content, sight including user admission
See ad break, viewing advertisement duration and the viewing advertisement frequency.
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| CN201811131498.XA CN109242575A (en) | 2018-09-27 | 2018-09-27 | A kind of advertisement delivery system based on block chain |
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| CN201811131498.XA CN109242575A (en) | 2018-09-27 | 2018-09-27 | A kind of advertisement delivery system based on block chain |
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109829759A (en) * | 2019-01-26 | 2019-05-31 | 广联储区块链科技(深圳)有限公司 | A kind of Internet advertising alliance system based on block chain |
| CN110060095A (en) * | 2019-03-26 | 2019-07-26 | 阿里巴巴集团控股有限公司 | A kind of user group's characteristic analysis method and system based on block chain |
| CN110276646A (en) * | 2019-06-25 | 2019-09-24 | 北京字节跳动网络技术有限公司 | For the data processing method of pushed information, device and electronic equipment |
| CN110502647A (en) * | 2019-08-29 | 2019-11-26 | 北京百度网讯科技有限公司 | Poly- screen impression information processing method, device, electronic equipment and medium |
| CN111080372A (en) * | 2019-12-27 | 2020-04-28 | 浙江致梦大数据有限公司 | Accurate publishing device and equipment of advertisement |
| CN111127106A (en) * | 2019-12-26 | 2020-05-08 | 浙江致梦大数据有限公司 | Advertisement putting control method and storage medium |
| CN111241196A (en) * | 2020-01-03 | 2020-06-05 | 腾讯科技（深圳）有限公司 | Advertisement frequency control method and system |
| CN111476607A (en) * | 2020-04-08 | 2020-07-31 | 北京瑞策科技有限公司 | Advertisement method and system based on business data block chain |
| JP2020126283A (en) * | 2019-01-31 | 2020-08-20 | 有二 菱沼 | Corporate information transmission/reception system |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109829759A (en) * | 2019-01-26 | 2019-05-31 | 广联储区块链科技(深圳)有限公司 | A kind of Internet advertising alliance system based on block chain |
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| JP2020126283A (en) * | 2019-01-31 | 2020-08-20 | 有二 菱沼 | Corporate information transmission/reception system |
| CN110060095A (en) * | 2019-03-26 | 2019-07-26 | 阿里巴巴集团控股有限公司 | A kind of user group's characteristic analysis method and system based on block chain |
| CN110276646A (en) * | 2019-06-25 | 2019-09-24 | 北京字节跳动网络技术有限公司 | For the data processing method of pushed information, device and electronic equipment |
| CN110502647A (en) * | 2019-08-29 | 2019-11-26 | 北京百度网讯科技有限公司 | Poly- screen impression information processing method, device, electronic equipment and medium |
| CN110502647B (en) * | 2019-08-29 | 2022-08-19 | 北京百度网讯科技有限公司 | Screen-gathering delivery information processing method and device, electronic equipment and medium |
| CN111127106A (en) * | 2019-12-26 | 2020-05-08 | 浙江致梦大数据有限公司 | Advertisement putting control method and storage medium |
| CN111127106B (en) * | 2019-12-26 | 2023-05-26 | 浙江致梦大数据有限公司 | Advertisement putting control method and storage medium |
| CN111080372B (en) * | 2019-12-27 | 2023-05-26 | 浙江致梦大数据有限公司 | Accurate advertising device and equipment |
| CN111080372A (en) * | 2019-12-27 | 2020-04-28 | 浙江致梦大数据有限公司 | Accurate publishing device and equipment of advertisement |
| CN111241196A (en) * | 2020-01-03 | 2020-06-05 | 腾讯科技（深圳）有限公司 | Advertisement frequency control method and system |
| CN111241196B (en) * | 2020-01-03 | 2021-07-13 | 腾讯科技（深圳）有限公司 | Advertisement frequency control method and system |
| CN111476607A (en) * | 2020-04-08 | 2020-07-31 | 北京瑞策科技有限公司 | Advertisement method and system based on business data block chain |
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