CN102819806A - Mobile phone advertising cost distribution method - Google Patents
Mobile phone advertising cost distribution method Download PDFInfo
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- CN102819806A CN102819806A CN2012102336215A CN201210233621A CN102819806A CN 102819806 A CN102819806 A CN 102819806A CN 2012102336215 A CN2012102336215 A CN 2012102336215A CN 201210233621 A CN201210233621 A CN 201210233621A CN 102819806 A CN102819806 A CN 102819806A
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Abstract
The invention relates to a mobile phone advertising cost distribution method which comprises the following steps: step 1, an advertiser submits advertisement content to be issued to a management platform; step 2, the management platform issues the advertisement content through a communication channel provided by a mobile telephone service provider; step 3, a smartphone user receives the advertisement content in a net-play way; step 4, according to rules, direct advertisement cost for browsing and clicking advertisements is returned to a user who downloads the advertisements to a mobile phone; and step 5, according to the rules, selling profit sharing of commercial activities caused by browsing and clicking the advertisements is returned. According to the mobile phone advertising cost distribution method, the user can obtain compensation in communication fee by clicking and browsing the advertisements and can obtain the selling profit sharing of the commercial activities caused by browsing and clicking the advertisements.
Description
Technical field
The invention belongs to mobile communication and technical field of the computer network, more particularly, is a kind of mobile phone advertisement expense allocation method.
Background technology
Along with society and development of technology, mechanics of communication and application mode also more and more adapt to user's demand, and computing machine and mobile phone have entered into the every aspect of life; Particularly along with the propelling and the application in broadband network and broadband, computing machine and mobile phone become the most frequently used network-termination device, and the service that network provides is also more and more; For example except common search service, the entertainment content, the e-commerce initiative and the content that have more practical value can be provided, for example on-line mall; The example of numerous maturation operations has been arranged, and like Alibaba website, Taobao etc., but this type website is when carrying on business; The user who is directed against or the wide range of object, and do not form certain specific relation with user or service object, the relation between service provider and the user is at random and widely so; This just means; Promote commercial activity if desired, just need in numerous or even huge customer group, go to seek the specific user of oneself, to accomplish the demand of serving or satisfying the user; Like this; The process of this realization service just needs cost great amount of manpower and material resources, just need get earlier advertisement, etc. user's query, exchange and confirm detailed problem, possibly effect form these type of comparatively numerous and diverse flow processs such as sale monopoly, such process is not just fully excavated or utilizes the advantage and the condition of ecommerce, the network platform; Improved cost of serving, all be no advantage for user and businessman.In addition, also have a deficiency, be exactly the consumer be simple consumption user; And trade company is simple trade company, be merely able to be single role, particularly consumer from the consumption of self except direct consumption can be satisfied the demand of self; This consumer behavior is for oneself bringing other any income; And if consumer oneself oneself has good article or commodity, do not have good way to share with other or exchanges yet, the while also generation not benefit.
Therefore, existing mobile phone advertisement popularization platform also has a lot of deficiencies to be left to be desired.
Summary of the invention
The object of the invention is exactly in order to overcome the above problems; A kind of mobile phone advertisement expense allocation method is provided; Provide a kind of and can let the cellphone subscriber initiatively click and watch advertisement, and can offer the method that the mobile phone advertisement expense allocation of number of times was effectively clicked and watched to advertiser's precise statistics.
The present invention realizes through such system:
A kind of mobile phone advertisement expense allocation method; Comprise smart mobile phone, send the ad distribution server of advertisement, the management platform of the said distribution method of management to said smart mobile phone; To downloading the user of said advertisement excitation is provided through this method, may further comprise the steps to said mobile phone:
Step 1, the ad content that advertiser will issue is submitted to said management platform;
Step 2, said management platform releases ad content through mobile phone service provider's communication channel;
Step 3, said smart mobile phone user then receives said ad content through the online form;
Step 4, according to rule to click, browse or downloads ad to the user of mobile phone return browse, click the advertisement direct cost of advertisement;
Step 5 is returned the profit on sales of browsing, click commercial activity that advertisement produces according to rule and is divided into.
Further, said method can also send back to the statistics of said management platform according to said ad distribution server, clicks the number of ads of selecting to check according to active user in the certain hour and encourages.
Further, said certain hour is one month.The cellphone subscriber can duplicate described ad content or transmit, and can be sent to the interface that out of Memory is propagated the terminal, and carries out the excitation distribution that ratio reduces gradually according to the number of times of being propagated.
Further, the said expense in the said step 4 directly offers said management platform by advertiser.
Further, this method also comprises by said advertiser and affording redress to said mobile phone service provider, and the compensation of communication fee perhaps directly is provided to the cellphone subscriber.
Further, the expense of said advertisement is by advertiser, and said expense has comprised said smart mobile phone user's download or browsed to be clicked the telephone expenses that each bar ad content institute should obtain and encourage.
Further; The expense of said advertiser expenditure is directly to pay said management platform; This expense part is given to the cellphone subscriber as telephone expenses through said mobile phone service provider; Another part is paid said mobile phone service provider as the channel usage charges by said management platform, and some is as the income of said management platform oneself.
Further, said management platform comprises advertisement storage module, ID storage module, advertisement transmission module and clicks download module.
Further, said click download module is connected with said ID memory module; Said ID storage module is connected with said advertisement storage module; Said advertisement storage module is connected with said advertisement transmission module.
Further, described click download module comprises the client judge module.
The present invention has following advantage and effect: after the said mobile phone advertisement expense allocation method utilization, can grasp user's effective click, effective discharge; Can let the user pass through to login on the mobile phone address correlation, whenever and wherever possible, the autonomous click downloaded each series advertisements, and correspondingly offers advertiser's precise statistics and effectively click and watch number of times.
Description of drawings
Fig. 1 is the process flow diagram of mobile phone advertisement expense allocation method proposed by the invention.
Embodiment
Below in conjunction with accompanying drawing method of the present invention is further explained.
For realizing the object of the invention, the present invention has used so a kind of mobile phone advertisement expense allocation method, and is as shown in Figure 1:
Comprise smart mobile phone, send the ad distribution server of advertisement, the management platform of the said distribution method of management, to downloading the user of said advertisement excitation is provided, may further comprise the steps to said mobile phone through this method to said smart mobile phone:
S101: the ad content that advertiser will issue is submitted to said management platform;
S102: said management platform releases ad content through mobile phone service provider's communication channel;
S103: said smart mobile phone user then receives said ad content through the online form;
S104: according to rule to click, browse or downloads ad to the user of mobile phone return browse, click the advertisement direct cost of advertisement;
S105: return the profit on sales of browsing, click commercial activity that advertisement produces according to rule and be divided into.
Said method can also send back to the statistics of said management platform according to said ad distribution server, clicks the number of ads of selecting to check according to active user in the certain hour and encourages.
Said certain hour is one month.The cellphone subscriber can duplicate described ad content or transmit, and can be sent to the interface that out of Memory is propagated the terminal, and carries out the excitation distribution that ratio reduces gradually according to the number of times of being propagated.
Said expense in the said step 4 directly offers said management platform by advertiser.
This method also comprises by said advertiser and affording redress to said mobile phone service provider, and the compensation of communication fee perhaps directly is provided to the cellphone subscriber.
The expense of said advertisement is by advertiser, and said expense has comprised said smart mobile phone user's download or browsed to be clicked the telephone expenses that each bar ad content institute should obtain and encourage.
The expense of said advertiser expenditure is directly to pay said management platform; This expense part is given to the cellphone subscriber as telephone expenses through said mobile phone service provider; Another part is paid said mobile phone service provider as the channel usage charges by said management platform, and some is as the income of said management platform oneself.
Said management platform comprises advertisement storage module, ID storage module, advertisement transmission module and clicks download module.Said advertisement storage module is used for the store various types advertisement; The ID storage module is used for stored user information and characteristic; The advertisement transmission module is used for promotional literature is sent to client; Click download module, user's stored user is clicked the number of times and the characteristic of advertisement and downloads ad, and writes down the playing duration of the advertisement that client clicks.
Said click download module is connected with said ID memory module; Said ID storage module is connected with said advertisement storage module; Said advertisement storage module is connected with said advertisement transmission module.
Described click download module also comprises the mobile phone judge module.Said mobile phone judge module is used to judge the type of the networking mode or the mobile phone of mobile phone.
Further, described mobile phone judge module comprises that also mobile phone networking mode information obtains submodule, is used to obtain the networked information of mobile phone.
Further, described mobile phone judge module comprises that also the type of cell phone identification information obtains submodule, is used to obtain the type identification information of mobile phone.
Further, the type identification information of described mobile phone is a battery information.
Smart mobile phone advertising expenditure distribution method proposed by the invention; Overcome the deficiency of traditional media advertising business; Not only can make the cellphone subscriber select whether to accept and check advertising according to the wish of oneself, and if accepted advertising, can also obtain interests repayment.
The system of realization the method for the invention comprises mobile communication equipment, Advertisement Server, advertising provider and the network of smart mobile phone.Smart mobile phone is configured to receive advertisement from Advertisement Server.Advertisement Server is the part of the network of mobile communication equipment provider.By advertising content provider advertisement is offered Advertisement Server, advertising content provider is based on according to predetermined standard that display ads provides remuneration to mobile communication equipment provider on the screen of mobile communication equipment.
Being embedded in software in the smart mobile phone can provide the figure of the advertisement that is downloaded to display.In addition, the user can select advertisement, so that obtain the further information about this product.
The user of smart mobile phone is given encouragement, to allow advertisement from the downloaded to the mobile phone.The scope of these encouragement can be from buying the reduction to the charge per month of user's mobile communication service of reward voucher that promotion item regains or credit through the user.Can be by mobile communication service provider or directly these encouragement is provided by advertising content provider.
At first, the server interrogates mobile phone is so that confirm its display performance.Mobile phone responds with the information of its display parameter of instruction screen size.At this moment, server is to be suitable for the form downloads ad of screen display.If the user needs, the user responds this advertisement through transmission to the request of the extra screen that is used for display message.
The determining positions of advertisement in display screen the expense of collecting to advertiser.For example, can select main positions, to have the value higher than corner location.This pays the machine-processed similar of the different expenses of storekeeper with commodity producers according to the position of its product on the shelf space in shop.These positions that on screen, keep are used for that to the service provider advertisement is downloaded to mobile phone for paying provides a standard.
Through the user interest of advertisement is provided for second standard of paying to the service provider.If the user receives he or her interested advertisement, the user can use the input media of mobile phone or keyboard to come to send the request to the extra screen that is used for display message to server.How many screens tracking screen module tracks user asks and sends notice to advertising content provider.This notice as which advertisement of indication is watched by the user and for the inventory of each gray expense of advertisement screen that is downloaded.
Though a preferred embodiment of the present invention only has been described, its meaning and unrestricted scope of the present invention, applicability and configuration here.On the contrary, the detailed description to embodiment can make those skilled in the art be able to implement.Will be understood that not departing under the definite spirit and scope of the invention situation of appended claims, can make suitable change and modification some details.
Claims (10)
1. mobile phone advertisement expense allocation method; Comprise smart mobile phone, send the ad distribution server of advertisement, the management platform of the said distribution method of management to said smart mobile phone; To downloading the user of said advertisement excitation is provided through this method, it is characterized in that to said mobile phone:
Step 1, the ad content that advertiser will issue is submitted to said management platform;
Step 2, said management platform releases ad content through mobile phone service provider's communication channel;
Step 3, said smart mobile phone user then receives said ad content through the online form;
Step 4, according to rule to click, browse or downloads ad to the user of mobile phone return browse, click the advertisement direct cost of advertisement.
2. mobile phone advertisement expense allocation method according to claim 1; It is characterized in that: said method can also send back to the statistics of said management platform according to said ad distribution server, clicks the number of ads of selecting to check according to active user in the certain hour and encourages.
3. mobile phone advertisement expense allocation method according to claim 2; It is characterized in that: the cellphone subscriber can duplicate described ad content or transmit; Can be sent to out of Memory and propagate the interface at terminal, and carry out the excitation distribution that ratio reduces gradually according to the number of times of being propagated.
4. mobile phone advertisement expense allocation method according to claim 1 is characterized in that: the said expense in the said step 4 directly offers said management platform by advertiser.
5. mobile phone advertisement expense allocation method according to claim 1 is characterized in that: this method also comprises by said advertiser and affording redress to said mobile phone service provider, and the compensation of communication fee perhaps directly is provided to the cellphone subscriber.
6. mobile phone advertisement expense allocation method according to claim 1 is characterized in that: the expense of said advertisement is by advertiser, said expense comprised said smart mobile phone user's download or browse click each bar ad content should obtain.
7. mobile phone advertisement expense allocation method according to claim 6; It is characterized in that: the expense of said advertiser expenditure is directly to pay said management platform; This expense part is given to the cellphone subscriber as telephone expenses through said mobile phone service provider; Another part is paid said mobile phone service provider as the channel usage charges by said management platform, and some is as the income of said management platform oneself.
8. mobile phone advertisement expense allocation method according to claim 1 is characterized in that: said management platform comprises advertisement storage module, ID storage module, advertisement transmission module and clicks download module.
9. mobile phone advertisement expense allocation method according to claim 8 is characterized in that: said click download module is connected with said ID memory module; Said ID storage module is connected with said advertisement storage module; Said advertisement storage module is connected with said advertisement transmission module.
10. mobile phone advertisement expense allocation method according to claim 8 is characterized in that: described click download module comprises the client judge module.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012102336215A CN102819806A (en) | 2012-07-08 | 2012-07-08 | Mobile phone advertising cost distribution method |
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| CN2012102336215A CN102819806A (en) | 2012-07-08 | 2012-07-08 | Mobile phone advertising cost distribution method |
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103996135A (en) * | 2014-06-06 | 2014-08-20 | 重庆先迈通信技术有限公司 | Advertisement pushing method based on bidirectional excitation |
| CN105701685A (en) * | 2016-01-15 | 2016-06-22 | 兰焱 | Novel advertisement information spreading method |
| WO2017166280A1 (en) * | 2016-04-01 | 2017-10-05 | Intel Corporation | Technologies for propagating advertisements |
| CN107527242A (en) * | 2017-08-28 | 2017-12-29 | 合肥美的智能科技有限公司 | For the advertisement dividend method of household electrical appliance and server, system, household electrical appliance |
| CN108335145A (en) * | 2018-02-22 | 2018-07-27 | 蒋严华 | A kind of shared advertisement promotion system and method |
| CN109242575A (en) * | 2018-09-27 | 2019-01-18 | 武汉聚鸿传媒文化有限公司 | A kind of advertisement delivery system based on block chain |
| CN111340571A (en) * | 2020-04-02 | 2020-06-26 | 上海妙迹信息科技有限公司 | Advertisement fee distribution method and system |
| CN112116202A (en) * | 2020-08-13 | 2020-12-22 | 上海趣蕴网络科技有限公司 | Network application supervision method and system based on big data |
| CN112398922A (en) * | 2020-11-02 | 2021-02-23 | 中国联合网络通信集团有限公司 | Advertisement pushing method and system based on block chain |
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| CN101542514A (en) * | 2006-11-22 | 2009-09-23 | 诺基亚公司 | System and method for using terminal resources to consume and disseminate advertisements |
| CN102542494A (en) * | 2012-02-26 | 2012-07-04 | 辜进荣 | Interaction method based on mobile phone advertising |
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Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101542514A (en) * | 2006-11-22 | 2009-09-23 | 诺基亚公司 | System and method for using terminal resources to consume and disseminate advertisements |
| CN102542494A (en) * | 2012-02-26 | 2012-07-04 | 辜进荣 | Interaction method based on mobile phone advertising |
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103996135A (en) * | 2014-06-06 | 2014-08-20 | 重庆先迈通信技术有限公司 | Advertisement pushing method based on bidirectional excitation |
| CN105701685A (en) * | 2016-01-15 | 2016-06-22 | 兰焱 | Novel advertisement information spreading method |
| WO2017166280A1 (en) * | 2016-04-01 | 2017-10-05 | Intel Corporation | Technologies for propagating advertisements |
| CN107527242A (en) * | 2017-08-28 | 2017-12-29 | 合肥美的智能科技有限公司 | For the advertisement dividend method of household electrical appliance and server, system, household electrical appliance |
| CN108335145A (en) * | 2018-02-22 | 2018-07-27 | 蒋严华 | A kind of shared advertisement promotion system and method |
| CN109242575A (en) * | 2018-09-27 | 2019-01-18 | 武汉聚鸿传媒文化有限公司 | A kind of advertisement delivery system based on block chain |
| CN111340571A (en) * | 2020-04-02 | 2020-06-26 | 上海妙迹信息科技有限公司 | Advertisement fee distribution method and system |
| CN111340571B (en) * | 2020-04-02 | 2022-05-31 | 上海妙迹信息科技有限公司 | Advertisement fee distribution method and system |
| CN112116202A (en) * | 2020-08-13 | 2020-12-22 | 上海趣蕴网络科技有限公司 | Network application supervision method and system based on big data |
| CN112398922A (en) * | 2020-11-02 | 2021-02-23 | 中国联合网络通信集团有限公司 | Advertisement pushing method and system based on block chain |
| CN112398922B (en) * | 2020-11-02 | 2022-05-17 | 中国联合网络通信集团有限公司 | Advertisement pushing method and system based on block chain |
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Application publication date: 20121212 |