KR20120101231A - Online-marketing system using network including plural carrier, based on social network service system and method thereof - Google Patents

Abstract

PURPOSE: An online marketing system using a network composed of plural messengers based on a social network service system and a marketing method using the same are provided to promote product sales by distributing preset rewards to an upper messenger and a lower messenger at a constant rate or a constant amount. CONSTITUTION: A transceiver(140) transceives data with a terminal of an external messenger. A first processor(110) processes a product transaction process according to plural requests for product purchasing received from the terminal of the external messenger. The first processor generates and stores first product information or first transaction information including transaction history about the first product. A second processor(120) compares the first product information or the first transaction information with second transaction information. [Reference numerals] (110) First processor; (111) Transaction unit; (112) Payment unit; (113,132) Storage unit; (120) Second processor; (121) Condition determining unit; (122) Condition satisfaction data generating unit; (130) Third processor; (131) Distribution rate determining unit; (140) Transceiving unit; (200 or 300) Terminal

Description

Online marketing system using a network consisting of a plurality of forwarders based on a social network service system and a marketing method using the same {{Online-marketing system using network including plural carrier, based on social network service system and method}}

The present invention relates to an online marketing system using a network composed of a plurality of forwarders based on a social network service system, and a marketing method using the same. In detail, when one or more lower forwarders purchase the same goods as those purchased by the upper forwarders. The present invention relates to an online marketing system and a method using the same, by distributing predetermined rewards to the upper forwarder and the one or more lower forwarders in a predetermined ratio or a predetermined amount.

A social network service (SNS) refers to a service that allows a human network between people to be formed through online media such as the Internet. The specific examples include various personal blogs that are popular in recent years, It refers to online services such as cyworld mini homepage, facebook, twitter, myspace and linkedin. In particular, in recent years, such a social network service, such as the homepage of the past, the user can directly or indirectly opened the homepage that the user and other people who have made up the human network or other people can check the contents directly Breaking away from the static mode, when a user enters a short or long message directly in a certain space owned or managed by the user, the message is connected to the other users (e.g. friends) who form a certain personal network with the user. Increasingly, social network services using a pushing method, which are automatically transmitted and started to other users who are part of a certain network with the user, such as neighbors, cousins, and followers, are increasing.

In addition, such a social network service is conventionally simply operated in a system including a server such as a terminal such as a desktop computer or a laptop and a server, and in recent years, various personal portable devices such as a smartphone and a tablet PC are used as terminals. Since the social network service can be expanded and provided, the message (including the author's sympathy, opinions, etc.) written by a friend, acquaintance, colleague or celebrity can be easily received anytime, anywhere. I could get it.

Due to these advantages, the number of subscribers of the social network service is rapidly increasing, and in recent years, it is a fact that the social network plays an important role as a production and distribution channel of various information. In particular, since various kinds of information produced and distributed here are mostly generated by acquaintances or celebrities, information reliability is higher than that generated by unspecified majority, and the concentration of the recipients of the information is also high. There was an advantage.

On the other hand, various online and offline marketing methods have existed in order to induce and promote the sale of buyers in the distribution of conventional products. Online marketing methods mainly include a multimedia banner on a homepage where a large number of visitors visit or high page views. There is a banner advertising method that is inserted, a keyword advertising method that provides a certain link based on the keyword that the user is searching, but the conventional advertising method is difficult to attract the user's attention, the point that the sales volume is not high compared to the advertising cost As a result, there is an increasing demand for a low cost and high efficiency marketing method utilizing the advantages of the social network service.

The technical problem to be solved by the present invention is to solve the above-mentioned problems and demands, and when more than one lower forwarder purchases the same goods as the upper forwarder purchased by the upper forwarder and the plurality of lower forwarders The purpose of the present invention is to distribute the advertisements or promotions about products, services, or events by a customer, namely, the forwarder and the social network of the forwarder, by means of a predetermined reward or a predetermined amount. do.

In addition, by providing a certain amount, points, gift certificates or products in exchange for the advertisement or promotion, or discounted at the time of purchase of other products, the description that encourages the customer, that is, the volunteers to participate in the product promotion Another goal is to maximize the effectiveness of advertising on products and to create separate revenue for forwarders who deliver information about products.

In addition, it is another object that information about the product is directly transmitted to the lower forwarders by the customer and the forwarders, so that the recognition rate of the lower forwarders' product information, that is, the advertisement recognition rate, can be improved.

Finally, through an online marketing system using a network composed of a plurality of forwarders based on the social network service system of the present invention and a marketing method using the same, information providers such as advertisers, sellers, and event planners are more inexpensive than the conventional on-offline marketing methods. The purpose is to provide information, advertising, etc. at a cost.

The present invention has been made to solve the above problems, a plurality of terminals to which information is input and output from a plurality of external forwarders is formed in a hierarchical tree structure, the lower forwarder of the plurality of forwarders of the terminal Information processing such as a terminal network through which information can be continuously transmitted to a terminal or continuously through a server such as an external server, and a server capable of transmitting and receiving information using the plurality of terminals and a wired / wireless communication network and processing the information. An online marketing method based on a social network service system running on a system including a medium is provided. In this case, the terminal includes all types of information communication media capable of input / output of information such as a desktop computer, a portable computer, a cellular phone, a smart phone or a tablet PC, and transmission / reception with the outside.

Specifically, the marketing method consists of the following three steps.

First step: a first terminal of a forwarder having received second product information from a higher forwarder transmits a first purchase request signal for the product to a transceiver of the information processing medium, and the first processing unit of the information processing medium Perform a transaction on the first product according to a first purchase request signal, and various information (price, quantity, etc.) relating to the first product information and / or the transaction of the first product for the traded first product Storing the transaction information including an internal or external storage space and transmitting the stored first product information and / or the first transaction information to a second processing unit of the information processing medium.

The second step: the second processing unit compares the first product information and the second product information transmitted to the forwarder by the higher forwarder for the forwarder previously stored or the information on the transaction of the upper forwarder in some cases. Comparing second transaction information with the first transaction information, it is determined whether each piece of information satisfies a predetermined requirement, and when the information satisfies a predetermined requirement, generating condition satisfaction data. Transmitting to the third processing unit of the information processing medium.

Step 3: The third processor determines a reward distribution ratio or a reward distribution amount for the higher forwarder and the forwarder based on a predetermined distribution criterion for a predetermined reward based on the condition satisfaction data. step.

More specifically, the second product information transmitted by the higher forwarder to the forwarder may be second product information previously purchased by the higher forwarder, and in this case, an embodiment of the present invention may include the first Prior to step 1, the first processing unit of the information processing medium receives a second purchase request signal for the second product presented from the second terminal of the upper forwarder, and the first processing unit according to the second purchase request signal. The method may further include a step of performing a transaction on the presented first product and storing the second product information in an internal or external storage space.

In an embodiment, the step a may further include transmitting second commodity information on which the transaction is completed to the second terminal.

Meanwhile, the first product information includes one or more lower forwarder information for the forwarder or one or more higher forwarders for determining whether to purchase a lower forwarder through the forwarder or purchase the forwarder through an upper forwarder. It contains more forwarder information.

In a specific embodiment, the first first commodity information includes a commodity ID [xxxxxxx] which is an identification code for an individual commodity, an extended ID [yyyyyyy] for identifying a forwarder who purchased the commodity, and / or the commodity ID and Like the combination of the extension IDs [xxxxxxxyyyyyyy], it may further include data patterns for identifying the forwarder and statistics such as sellers or promoters, sales quantity, distribution number, and the like.

The second product information may further include one or more lower forwarder information for the forwarder or one or more upper forwarder information for the forwarder, in the same manner as the first product information. It may further comprise a combination of data patterns.

In another embodiment of the present invention, the first step may further include transmitting, to the first terminal, first commodity information about the first commodity for which the transaction is completed, in this case, the first commodity. The first commodity information for the first commodity having completed the transaction, which is transmitted to the terminal, is automatically retransmitted to the terminal of the lower forwarder receiving the information from the terminal of the forwarder or by the operation of the forwarder or the lower forwarder. It may be.

Meanwhile, the preset condition of the second step may be characterized in that the second product transmitted by the higher forwarder to the forwarder is the same as the first product purchased by the forwarder.

The predetermined requirement condition of the third step is that the second commodity information is generated from a condition of whether the forwarder is a member, a condition of a sales period of the commodity, and a top-level forwarder that is the first forwarder to which the information is transmitted. Conditions for a distributable purchase period set within a fixed period of time starting from or delivered to a lower forwarder and / or for a hierarchical depth of lower forwarders from the highest forwarder from which the highest forwarder may be rewarded. It may be characterized by including at least one or more of the conditions.

In addition, the rewards distributed to the higher forwarder may be transferred to the lower forwarder so that more distribution may be paid to the lower forwarder.

In addition, in order to present an effective marketing method using a social network in the present invention, the following marketing method is presented.

The first step: the transceiver of the information processing medium receives a first purchase request signal for the first product from the terminal of the forwarder that has received the second product information from the higher transmitter, the second processing unit of the information processing medium, the terminal Storing the first product information transmitted from an internal or external storage space,

The second step: comparing the first product information and the second product information transmitted to the forwarder by the higher forwarder for the forwarder previously stored in the second processing unit, whether the information satisfies the predetermined requirements; Determining, and if each piece of information satisfies a predetermined requirement, generating condition satisfaction data and transmitting it to a third processing unit of the information processing medium.

The third processing step may further include: determining, by the third processing unit, a reward distribution ratio or a reward distribution amount for the higher forwarder and the forwarder based on a predetermined distribution criterion for a predetermined reward based on the condition satisfaction data;

Step 4: The first processing unit of the information processing medium performs a transaction between the goods with the forwarder based on the discount rate or the reward distribution rate for the higher forwarder determined by the third processing unit. step.

In such a method, the second product information transmitted from the higher forwarder to the forwarder may be second product information previously purchased by the higher forwarder.

Meanwhile, in an embodiment of the present invention, prior to the first step, the second processing unit of the information processing medium receives a second purchase request signal for the second product presented from the second terminal of the higher forwarder, The second processing unit may further include a step of performing a transaction on the first commodity presented according to the second purchase request signal and storing the second commodity information in an internal or external storage space.

The third step may further include transmitting, to the first terminal, first commodity information on which the transaction is completed. In this case, the first product information about the first commodity having completed the transaction, which is transmitted to the first terminal, is retransmitted to a terminal of one or more lower forwarders receiving information from the terminal of the forwarder, and the terminal of the lower forwarder The first product information is continuously transmitted by retransmitting the first product information through the social network to which the subordinate forwarder belongs so that the first product information can be widely and continuously delivered to a plurality of people.

In addition, an online marketing system apparatus using a network composed of a plurality of forwarders based on a social network service system for implementing the above method, the terminal network including a plurality of terminals of a plurality of forwarders and processing information received from the outside A system capable of exchanging data between a plurality of terminals or the terminal network and the information processing medium through a wired or wireless communication network is provided. In this case, the information processing medium may be characterized by including the following four components.

① Transmitter and receiver that transmits and receives data with an external transmitter's terminal.

In response to a plurality of product purchase requests received from an external sender's terminal, the product transaction process according to the purchase request is processed, and the first product information on the completed product or the transaction details on the first product. A first processing unit for generating and storing first transaction information including information about the.

③ comparing the first product information on the product of which the transaction received from the first processing unit or the product which is the object of the purchase request signal received through the transceiver unit with the second product information on the previously stored product, And a second processor configured to determine whether product information, second product information, or the first transaction information and the second transaction information satisfy a predetermined requirement condition, and generate condition satisfaction data when the requirement condition is satisfied.

④ determining a reward distribution ratio or a reward distribution amount for the plurality of forwarders with respect to rewards predetermined by a manager or seller based on distribution criteria predetermined based on the condition satisfaction data generated by the second processing unit; 3 processing section.

The plurality of terminals of the plurality of forwarders connected to the information processing medium and the wired / wireless communication network may include a terminal of a higher forwarder and a terminal of a lower forwarder receiving information from the terminal of the upper forwarder. The terminal of the external transmitter that transmits the purchase request may be a terminal of the transmitter that has received information about the product from the terminal of the upper transmitter.

In this case, the second commodity information may be information about a commodity transmitted from a higher forwarder to the forwarder as described above. More specifically, the second commodity information may be information about a commodity completed by the higher forwarder. It may also be characterized.

Meanwhile, the product information may include one or more lower forwarder information about the forwarder or one or more upper forwarder information about the forwarder.

In such a case, in a preferred embodiment, specifically, the second product information includes one or more lower forwarder information for the upper forwarder, and the predetermined requirement is that the forwarder is within the second product information. It may also be one of the lower forwarders of the group of lower forwarders included in the one or more lower forwarder information for the upper forwarder.

In this case, the information about the goods sent by the higher forwarder to the forwarder may include an image of the goods, a detailed description of the goods, a price of the goods, and a URL to a homepage for purchase of the goods. (uniform resource locator) information and the like, and more specifically, in addition to the URL information, a product ID [xxxxxxx], which is an identification code for an individual product, and an extension ID for identifying a forwarder who purchased the product. yyyyyyy] and / or the combination of the product ID and the extension ID [xxxxxxxyyyyyyy], further comprising data patterns for identifying a forwarder and statistics such as seller or promoter, sales quantity, distribution number, etc. You can do

Meanwhile, in the system device of the present invention, the predetermined requirement may be characterized in that the information on the goods purchased by the higher forwarder and the information on the goods purchased by the lower forwarder are the same. In addition, the predetermined requirement may include a condition for a hierarchical depth of a lower forwarder from the highest forwarder, in which the highest forwarder may receive a reward.

In one embodiment of the present invention, the first processing unit may be characterized in that for transmitting the information on the goods for which the transaction is completed to the plurality of terminals.

The present invention provides an online marketing system using a network composed of a plurality of forwarders based on a social network service system and a marketing method using the same. Information, in particular advertisements or promotions, can be delivered faster and more extensively than conventional advertising methods.

In addition, information providers such as advertisers, sellers, and event planners may produce various publications, pamphlets, billboards, and advertisements for separate advertisements or promotions, or expose them to outdoor advertisements, newspapers, Internet sites, and TV broadcasts. There is no need to install, publish, etc. so that the promotion cost is reduced, it has the advantage that it is possible to provide information, advertising or promotion at a lower cost than conventional on-line marketing methods.

In addition, by providing rewards such as a certain amount, points, gift certificates or products in return for the advertisement or promotion, or by discounting the purchase of other products, customers or forwarders voluntarily participate in product promotion Promoting or advertising can be achieved to achieve a higher advertising effect at a lower cost than conventional advertising, and the forwarders also, the profit-generating effect of the forwarders who make a profit by receiving the cost allocated to the forwarder You can get it.

Finally, information about the product is directly transmitted to the lower forwarders by the customers and the forwarders, so that the lower forwarders are exposed to the product information by focusing more on the product than in various advertisements such as the conventional paper. Recognition rate of the information, for example, the effect of maximizing the effect of increasing the advertisement recognition rate can be obtained.

1 is a diagram illustrating a network structure in which a plurality of terminals are formed in a conventional hierarchical tree structure.
2 is an overall configuration diagram for an online marketing system and method using a network composed of a plurality of forwarders based on a social network service system according to an embodiment of the present invention.
3 is a diagram illustrating an information processing apparatus of an online marketing system using a network composed of a plurality of forwarders based on a social network service system according to an embodiment of the present invention.
4 is a flowchart illustrating an online marketing method using an online marketing system using a network composed of a plurality of forwarders based on a social network service system according to an embodiment of the present invention.
5 is a flowchart illustrating an online marketing method using an online marketing system using a network composed of a plurality of forwarders based on a social network service system according to another embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. However, in describing the present invention, the following descriptions and drawings merely describe and express one preferred embodiment of the present invention, and it is to be understood that the present invention is not intended to limit the scope of the present invention.

In order to describe the present invention in detail through the drawings of FIGS. 1 to 6,

(1) First, the terms used in the present invention are summarized with reference to FIG.

(2) an online marketing system according to an embodiment of the present invention will be described with reference to FIG.

(3) An online marketing system according to another embodiment of the present invention will be described with reference to FIG. 3. And

(4) An online marketing method using an online marketing system according to an embodiment of the present invention will be described with reference to FIG. 5.

(5) An online marketing method using an online marketing system according to another embodiment of the present invention will be described with reference to FIG. 6.

(1) As described above, the conventional social network service system enables to construct a human network between people through an online medium such as the Internet, and mediates the transfer of information between people.

An example of conceptually expressing a structure for transmitting information based on such a social network is shown in FIG. 1.

Figure 1 is briefly expressed according to the purpose necessary to help the understanding of the present invention to be described later, but each user's terminal transmits the information if the human network is configured with each other in any direction other than a specific direction It can be obvious.

Referring to FIG. 1, the flow of information in the social network constituting the above-described constant human network includes the information generated in the terminal 10 of the highest level forwarder of the information (or the creator or first forwarder of the first information). To the terminal 20 of the second forwarder having a relationship (r) with the highest forwarder, etc., the second forwarder through direct visits to the homepage of the second forwarder 20, etc., or through an automatic or separate operation ( 20) is transmitted through a method such as an account or a homepage. The information thus transmitted is transmitted to the third forwarder 30 through the same method, and is continuously transmitted to the nth forwarder 40. In this way, the information generated by the top level forwarder or the like rapidly spreads.

In the present invention, in the transfer of information using such a human network, the forwarder is defined as an upper forwarder and the lower forwarder is a side that receives information transmitted from the higher forwarder. That is, in the relationship between the first forwarder 10 and the second forwarder 20, the first forwarder 10 is a higher forwarder, and the second forwarder 20 is a lower forwarder.

Therefore, the distinction between the upper and lower forwarders is not clearly distinguished, but is determined relatively according to the position of the forwarder, that is, whether to send or receive information, and one forwarder may serve as both upper and lower forwarders. Or may serve only one of the upper and lower forwarders.

In addition, in the process of transmitting information through the network as described above, the information is transmitted from the highest forwarder (10, the first forwarder) to any forwarder (40, the n-th forwarder) through a certain number of forwarders, where The number of forwarders involved in the transmission of information is defined as the hierarchical depth. In other words, the hierarchical depth from the topmost forwarder to the nth forwarder is defined as n.

Through the above content, the present invention, the online marketing system using a network composed of a plurality of forwarders based on a social network service system and a marketing method using the same will be described in detail.

(2) Hereinafter with reference to Figure 2 for the overall configuration for an online marketing system and method using a network composed of a plurality of forwarders based on a social network service system according to an embodiment of the present invention with reference to FIG. I will explain.

2 is an overall configuration diagram for an online marketing system and method using a network composed of a plurality of forwarders based on a social network service system according to an embodiment of the present invention.

Referring to FIG. 2, in an embodiment of the present invention, an online marketing system using a network composed of a plurality of forwarders based on a social network service system includes an information processing device such as one or more servers (servers). 100), characterized in that it comprises one or more terminals (200, 300) connected to the information processing apparatus through a wired or wireless communication network capable of transmitting and receiving a predetermined data.

Herein, the information processing apparatus, according to the present invention, transmits and receives data with the terminals 200 and 300 or performs an online transaction on a product or a service by a purchase request signal received from the terminals 200 and 300. By comparing the second product information transmitted to the forwarder with the first product information stored by the higher forwarder for the forwarder, which is previously stored, it is determined whether the condition is satisfied or based on the distribution criteria set for the predetermined reward. Accordingly, may include a portion, unit or device for determining a reward distribution ratio or a reward distribution amount for the higher forwarder and the forwarder. Such parts, parts or devices will be described in detail in (3) and (4).

The one or more terminals 200 and 300 are terminals of forwarders constituting a human network between each other based on a social network service system. In detail, a plurality of terminals through which information is input and output from a plurality of external forwarders is illustrated in FIG. 1. It is formed in a hierarchical tree structure as shown in the terminal network, the terminal network that can continuously transmit information from the terminal 300 of the upper forwarder of the plurality of forwarders to the terminal 200 of the lower forwarder or through an SNS server It characterized in that to form.

The terminals 200 and 300 include all types of information communication media capable of directly and indirectly input and output of information such as a desktop computer, a portable computer, a cellular phone, a smartphone, a tablet PC, and an external server. do. In particular, for fast delivery of information to a large number of people, in particular, advertisement, it may be desirable to apply a personal portable terminal such as a smartphone.

In one embodiment of the present invention, the system may further include a terminal 400 of a seller to provide information on goods or services to be sold to the information delivery medium 100. Through the terminal 400 of the seller, information about a product, information on rewards to be described later, and information on various configurations for the online marketing system and a method using the same, may be transmitted to the information delivery medium 100. Can be.

(3) Hereinafter, an information processing apparatus of an online marketing system using a network composed of a plurality of forwarders based on a social network service system according to an embodiment of the present invention will be described with reference to FIG. 3. will be.

3 is a diagram illustrating an information processing apparatus of an online marketing system using a network composed of a plurality of forwarders based on a social network service system according to an embodiment of the present invention.

As illustrated in FIG. 3, the information processing apparatus 100 may include a transceiver 140, a first processor 110, a second processor 120, and a third processor 130. It can include and transmit data.

The transmitter / receiver 140 receives various data and commands such as information for user authentication, a product purchase request, etc. from an external transmitter terminal 200 or 300, and receives the first processor 110 or the second processor ( 120).

According to an embodiment of the present invention, the external transmitter's terminals 200 and 300 include a terminal 200 of a forwarder and a terminal 300 of a higher forwarder for transmitting information to the terminal of the forwarder. It may be characterized by.

The first processing unit 110 receives a plurality of product purchase requests from external terminals 200 and 300 of an external sender, processes a product transaction process according to the purchase request, and processes a product for which a transaction is completed. It is characterized by generating and storing first transaction information on the transaction information on the commodity information or the transaction price, transaction quantity, transaction date and time.

Therefore, for this purpose, in detail, the transaction unit 111 for establishing a transaction by calling the first product information on which the purchase request is received from the database, the payment unit 112 for online payment, or storing various information about the transaction The storage 113 may be included. Each of these components 111, 112, and 113 may be applied with various modules used for implementing a conventional online shopping system.

The second processing unit 120 may store the first product information or the first transaction information on the product for which the transaction received from the first processing unit 110 is completed, the second product information on the pre-stored product, or the pre-stored pre-traded product. Compared with the second transaction information on the product, it is determined whether the first product information and the second product information or the first transaction information and the second transaction information satisfy a predetermined requirement, and the requirement condition is determined. If it is satisfied, it is characterized by generating condition satisfaction data.

In addition, the second processing unit 120, the first product information or the first transaction information for the product that is the target of the purchase request signal received through the transceiver 140, the second product information for the pre-stored product Alternatively, the condition satisfaction data may be generated by comparing the second transaction information with respect to the pre-stored previously traded product in the same manner as described above.

That is, the second processing unit 120 firstly stores second product information previously stored in an internal or external storage space of the information processing medium by the internal condition determining unit 121, the requested product or the purchase. The information on the goods for which the transaction is completed according to the request is determined according to the predetermined requirements, and whether the requirements are satisfied.

Here, the predetermined requirement may be, for example, whether the information on the goods purchased by the higher forwarder is the same as the information on the goods purchased by the lower forwarder. That is, the case where the said 1st product and the said 2nd product are the same can be made into a requirement.

In another example, the first product and the second product is a product produced by the same manufacturer or a product distributed by the same distributor, a predetermined relationship established by a seller or a manager, for example, the first product It may be a requirement to have the same relationship as that of the event product related to the second product, or may be various conditions for promoting product sales and the like that can be considered.

When the above-described requirement condition is satisfied, the condition satisfaction data generation unit 122 in the second processing unit 120 generates the condition satisfaction data and transmits it to the third processing unit 130 described later. The condition satisfaction data includes content that the first product or the second product satisfies the requirement, and based on this, the third processing unit 130 to be described later can start driving.

Meanwhile, in one embodiment of the present invention, the first product information and the second product information may be characterized by having at least one lower forwarder information for the forwarder or at least one higher forwarder information for the forwarder.

That is, the first commodity information and the second commodity information may have any relationship with a higher-order forwarder who has previously purchased a second commodity having a same or specific relationship with the first commodity. It may further include information for determining whether or not. That is, determining whether the forwarder and the higher forwarder (or in another example, the forwarder and the lower forwarder of the forwarder) form a certain human network in a conventional social network service, that is, to determine whether a friend, neighbor, a coworker, a follower, etc. For sake.

In this case, the predetermined requirement may be that the forwarder is a lower forwarder for the higher forwarder, and the forwarder forms a constant human network with the higher forwarder according to this requirement. Only when the condition is satisfied can the condition satisfaction data be generated.

As a specific example, in one embodiment of the present invention, the second product information includes one or more lower forwarder information for the upper forwarder, and the predetermined requirement is that the forwarder is the second product information. It may be characterized in that it is any one of the lower forwarder of the group of lower forwarders included in the one or more lower forwarder information for the upper forwarder.

The third processing unit 130 may be configured to reward the plurality of forwarders with respect to rewards predetermined by an administrator or a seller according to a distribution criterion predetermined based on the condition satisfaction data generated by the second processing unit 120. And determining a reward distribution ratio or a reward distribution amount.

That is, the third processing unit 130, as shown in Figure 3, the forwarder who purchased the product through the distribution ratio determination unit 131 and the upper forwarder who delivered the information about the product to the forwarder, the upper forwarder The rewards can be distributed to a plurality of higher-order forwarders who have made constant contributions by delivering (advertising) information on the purchase of the goods, such as higher-order forwarders of the higher forwarders who have delivered the information on the goods, and the plurality of higher forwarders. The distribution ratio or the reward distribution amount of the reward to be distributed to is determined and distributed.

To this end, various kinds of information related to reward distribution, such as a reward distribution method such as a reward type, a total amount of rewards, a distribution ratio of rewards, and a method of delivering the distributed rewards to respective higher level forwarders, may be stored in the storage unit of the third processing unit. 132 or in an internal or external storage device.

Herein, in one embodiment of the present invention, the distribution criterion may be set by an administrator or a seller, and distributed in equal proportions to the upper forwarders of the predetermined number range, or sequentially, regularly or irregularly reduced from the highest forwarders. Or may be dispensed at increasing rates regularly or irregularly.

In addition, in one embodiment of the present invention, the predetermined distribution criterion may include a criterion for the hierarchical depth of lower forwarders from the highest forwarder from which the highest forwarder may receive a reward. have. In other words, in order to determine how many people to distribute, the number of people can be determined by allowing the administrator or seller to set the value of the depth n arbitrarily.

For example, n may be arbitrarily determined as n = 1,2,3,4,5 ... k according to the intention of a manager or a seller. This means that the total number of forwarders to whom the rewards are distributed is 1,2,3,4,5 ... k.

As a specific example of an embodiment of the present invention as described above, if the hierarchical depth is 6 (that is, n = 6, that is, the reward to a total of six people including the first buyer or the top communicator who is the first information sender) , The reward is 50% of the total reward to the top forwarder, 25% to the next higher forwarder (lower forwarder of the highest forwarder), and 12.5% to the next higher forwarder (lower forwarder of the next higher forwarder). For example, a 6.25% distribution to the next higher sender and 3.12% to a higher forwarder and the lowest forwarder.

Meanwhile, in one embodiment, the reward may be any kind of exchange means that can be regularly distributed, transferred, exchanged or refunded to the forwarder such as cash, points, e-money, and the like. It may be a combination.

The reward type may be determined by an administrator of the present system or a seller who wants to sell a product or service, or may be determined by the forwarder, for example, the top forwarder.

In addition, in an embodiment of the present invention, the rewards distributed to the upper forwarder may be transferred to the lower forwarder. That is, the upper forwarder may set up to be distributed to the lower forwarder without receiving a predetermined ratio of rewards, or the reward may be distributed to the lower forwarder, so that the lower forwarder uses the forwarder's reward distribution to the lower forwarder. May be able to purchase a discounted product.

The first processing unit 110, the second processing unit 120, and the third processing unit 130 described above may be implemented in any one information processing medium (for example, a server), or the first processing unit 110. ), A certain processing unit among the second processing unit 120 and the third processing unit 130 is implemented in the same information processing medium, but other processing units may be implemented in different information processing media, all of which are implemented in separate information processing media. It may be.

(4) Hereinafter, an online marketing method using an online marketing system using a network composed of a plurality of forwarders based on a social network service system will be described with reference to FIG. 4.

4 is a flowchart illustrating an online marketing method using an online marketing system using a network composed of a plurality of forwarders based on a social network service system according to an embodiment of the present invention.

Online marketing method using the inventors online marketing system in one embodiment,

(1) The first terminal 200 of the forwarder, which has received information about the product from the terminal of the upper forwarder, directly or through an external server such as a server, sends a first purchase request signal for the product to the information processing medium ( 100 to the transceiver 140, the first processor 110 performs a transaction for the first product according to the first purchase request signal, and internally stores the first product information for the first product. Or a first step of storing in the external storage space and transmitting the stored first product information to the second processing unit 120;

(2) The second processing unit 120 compares the second product information transmitted from the higher level forwarder to the forwarder with respect to the forwarder previously stored and the first product information, so that the respective information is preset. A second step of determining whether the condition is satisfied, and generating condition satisfaction data and transmitting the condition satisfaction data to the third processing unit 130 when each piece of information satisfies a predetermined requirement condition; And

(3) The third processor 130 determines a reward distribution ratio or a reward distribution amount for the higher forwarder and the forwarder based on a predetermined distribution criterion for a predetermined reward based on the condition satisfaction data. Step 3; characterized by including.

Here, the first step, the first terminal 200, the first commodity information including the completed transaction and the transaction details (transaction price, transaction quantity, transaction date and time) associated with the transaction of the first product; The method may further include transmitting transaction information about one product.

Also preferably, in the first step, the second commodity information transmitted by the higher forwarder to the forwarder directly or through a server may include an image of the commodity, a detailed description of the commodity, a price of the commodity, It may be characterized in that it contains URL information on the homepage for the purchase of the product.

Through this, the forwarder can easily know the image, details, price, etc. of the goods purchased by the higher forwarder, and can directly access the homepage on which the product is sold through the URL to purchase the product. .

Further, in one embodiment of the present invention, the second product information is a product ID [xxxxxxx] as an identification code for identifying the product, and an extended ID [yyyyyyy] for identifying the forwarder (customer) or seller. And / or data patterns such as a combination of the product ID and the extension ID [xxxxxxxyyyyyyy]. This can be used to identify the sender or to quantify factors such as seller or promoter, quantity sold, and number of distributions.

In addition, in the marketing method according to an embodiment of the present invention, the second product information transmitted from the higher forwarder to the forwarder may be second product information previously purchased by the higher forwarder, and in this case, the present invention Prior to the first step, the first processing unit 110 of the information processing medium receives a second purchase request signal for the second product presented from the second terminal 300 of the higher forwarder, and the first processing unit ( The method may further include: a) performing a transaction on the first commodity presented according to the second purchase request signal and storing the second commodity information in an internal or external storage space.

Here, the step a may further include transmitting the second product information or the second product information and the transaction information about the second product to which the transaction is completed, to the second terminal 300.

In one embodiment of the present invention, the first product information may include one or more lower forwarder information for the forwarder or one or more higher forwarder information for the forwarder, and the second product information, It may include one or more lower forwarder information for the forwarder or one or more higher forwarder information for the forwarder.

Through this, by determining whether the forwarder is a lower forwarder of the upper forwarder, the forwarder and the upper forwarder may be distributed only when they constitute a human network with each other.

Also preferably in this case, the first commodity information and the first commodity information and the first commodity information for the first commodity, which have been transmitted to the first terminal 200, for the first commodity having been completed, the forwarder. It may be characterized in that the retransmission to the terminal of the lower forwarder receiving information from the first terminal 200 of the.

As such, the first product information is transmitted to the first terminal 200 and retransmitted to the terminal of the lower forwarder, so that the information about the purchased item is continuously transmitted to one or more lower forwarders of the forwarder, that is, the personality of the forwarder. It can be delivered to a large number of others constituting the network in a broad and continuous manner, the advantage that the advertising or promotion effect on the first product can be maximized.

On the other hand, as described above, the predetermined condition of the second step is that, in one embodiment of the present invention, the second goods sent by the higher forwarder to the forwarder and the first goods purchased by the forwarder are the same. It may be characterized by.

In addition, the predetermined distribution condition of the third step is, according to an embodiment of the present invention, the condition of whether the forwarder is a member, the condition of the sale period of the product, and the highest forwarder that transmits the first information. At least one or more of the conditions for the distributable purchase period set within a predetermined period starting from the date when the second product information is generated from the sender or delivered to the lower forwarder, or the predetermined distribution in the third step. The condition may include a condition for the hierarchical depth of lower forwarders from the top forwarder from which the top forwarder may be rewarded.

In addition, the reward distributed to the upper forwarder may be transferred to the lower forwarder in one embodiment of the present invention.

This is briefly described with reference to FIG. 4 as follows.

As shown in FIG. 4, in the online marketing method using the online marketing system of the present invention, a first forwarder purchases a second product using a second terminal 300; (s1000) the information processing medium is configured to supply the second product information. Or generating transaction information about the second product and transmitting the transaction information to the second terminal (s1100). The second terminal 300 transmits the second product information or transaction information thereof to the first terminal. s1200)

When the lower forwarder of the higher forwarder makes a purchase request for the first product through the transmitted second product information or the second transaction information, the information processing medium uses the first processor 110 described above. Process the transaction for the first product; (s1300) Create and store the first product information related thereto (s1400).

Then, the second processing unit 120 of the information processing medium compares the first product information and the second product information to determine whether the condition is satisfied according to a predetermined request condition (s1500), and the information processing medium. The third processing unit 130 determines a distribution amount or a distribution ratio of rewards to be provided to the upper forwarder and the lower forwarder based on preset distribution criteria.

Finally, rewards are distributed to upper forwarders and / or lower forwarders according to the distribution amount or distribution ratio.

In this case, if the condition is not satisfied, such distribution is not made, and the process is terminated.

Such a method may be repeatedly performed by a subordinate forwarder of the forwarder, thus allowing a plurality of forwarders to receive a predetermined reward.

Finally, although not specifically described, the present invention may further include a user authentication step to increase the convenience and reliability of the purchase and distribution in the purchase behavior of each forwarder.

(5) Hereinafter, an online marketing method using an online marketing system using a network composed of a plurality of forwarders based on a social network service system according to another embodiment of the present invention will be described with reference to FIG. 5. .

5 is a flowchart illustrating an online marketing method using an online marketing system using a network composed of a plurality of forwarders based on a social network service system according to another embodiment of the present invention.

The present invention can be carried out by another embodiment which is different from the embodiment described in (4).

According to another embodiment of the present invention, the transceiver 140 of the information processing medium receives a first purchase request signal for the first product from the terminal of the forwarder that has received the second product information from the terminal of the higher forwarder. A first step of transferring to the processing unit 120; The second processing unit 120 compares the second product information, which is previously stored, to the forwarder by the higher forwarder for the forwarder, and the first product information, so that the information satisfies a predetermined requirement. A second step of determining whether or not each piece of information satisfies a predetermined requirement and transmits the condition satisfaction data to the third processor 130; A third step of the third processor 130 determining a reward distribution ratio or a reward distribution amount for the higher forwarder and the forwarder based on a predetermined distribution criterion for a predetermined reward based on the condition satisfaction data; And a fourth step of performing, by the first processing unit 110, a transaction between the goods with the forwarder based on a discounted distribution rate or a reward distribution amount for the higher forwarder determined by the third processing unit. It may be characterized by including.

On the other hand, according to an embodiment of the present invention, the second product information transmitted by the higher forwarder to the forwarder may be the second product information previously purchased by the higher forwarder. Prior to step 1, the second processing unit of the information processing medium receives a second purchase request signal for the second product presented from the second terminal of the higher forwarder, and the second processing unit according to the second purchase request signal. And performing a transaction on the presented first product and storing the second product information in an internal or external storage space.

Here, the step a may further include transmitting second commodity information on which the transaction is completed to the second terminal 300 of the upper forwarder.

In addition, as described above, preferably, the second product information transmitted by the higher forwarder to the forwarder includes an image of the goods, a detailed description of the goods, a price of the goods, and a purchase for the goods. It may be characterized by including the URL information for the homepage.

Meanwhile, in the third step of the present invention, the first terminal 200 transmits the first commodity information or the first commodity information and the first transaction information about the first commodity to the first terminal 200. It may be characterized in that it further comprises.

In this case, the information about the first commodity having completed the transaction or the first commodity information and the first transaction information about the first commodity transmitted to the first terminal 200 may be the terminal 200 of the forwarder. ) May be retransmitted to the terminal of the lower forwarder receiving the information. This has made it possible to broaden the advertising or promotion of goods or services to multiple forwarders connected by human networks.

This is briefly described with reference to FIG. 5 as follows.

As shown in FIG. 5, in an online marketing method using the online marketing system of the present invention, a first forwarder purchases a second product using a second terminal 300; (s2000) the information processing medium is configured to supply the second product information. Or generating and transmitting transaction information thereof to the second terminal (s2100). The second terminal 300 transmits the second product information or transaction information thereof to the first terminal. Same as one embodiment of the method described above.

When the lower forwarder of the upper forwarder makes a purchase request for the first product through the transmitted second product information or transaction information (s2300), the second processing unit 120 of the information processing medium may perform the first product. Information and the second commodity information are compared to determine whether the condition is satisfied according to a predetermined requirement (s2400), and the third processor 130 of the information processing medium determines the difference based on a predetermined distribution criterion. The distribution of rewards to be provided to the forwarder and the lower forwarder is determined (s2500).

The first processing unit 110 processes the transaction for the first product by subtracting the determined reward distribution amount from the original price of the first product that the forwarder intends to purchase as the price of the first product. s2600)

In this case, if the condition is not satisfied, such discount is not made and the process is terminated.

Therefore, through the above-described method, the forwarder can purchase a product at a more discounted price than the conventional article, and thus the demand for the product increases, so that the effect of meteorological sales promotion can be obtained.

In the actual implementation, one embodiment and specific details of the method described in (4) may be equally applied to one embodiment and specific details of the method described in (5).

That is, the first commodity information and the second commodity information may include lower or higher forwarder information, respectively.

Further, in each step, the first product information or the first transaction information for the first product may be transmitted to the terminals 200 and 300 of the forwarder, and the information may be retransmitted to the terminal of the lower forwarder.

The preset condition may be the same as the second product transmitted by the higher forwarder to the forwarder and the first product purchased by the forwarder, or may be various conditions set by another seller or manager, The predetermined distribution condition may be a condition of whether or not the forwarder is a member, a condition of a sale period of the product, and the second product information is generated or transmitted to a lower forwarder from the highest forwarder that is the first forwarder. It may include a condition for the distributable purchase period set within a certain period starting from the date of the date, and a condition for the hierarchical depth of the lower forwarder from the top forwarder, from which the top forwarder can receive the reward.

In addition, the details may be the same as the embodiment of the method described in (4).

Although the present invention has been shown and described with reference to the preferred specific embodiments as described above, the scope of the present invention is not limited to the above-described embodiments and should be interpreted by the appended claims. In addition, various modifications and improvements within the equivalent range by those skilled in the art using the basic concept of the present invention also reveals that it belongs to the scope of the present invention.

100: information processing medium 110: first processing unit
120: second processing unit 130: third processing unit
140: transceiver 200: terminal of the transmitter
300: terminal of the upper forwarder 400: terminal of the seller

Claims (31)

A plurality of terminals into which information is inputted and outputted from a plurality of external forwarders is formed in a hierarchical tree structure to directly or external SNS server (social network service server) from a terminal of a higher forwarder to a terminal of a lower forwarder among the plurality of forwarders. A social network service system (SNS) driven by a system including a terminal network through which information can be continuously transmitted through the terminal network and an information processing medium capable of transmitting and receiving information and processing the information using the wired and wireless communication networks with the plurality of terminals (SNS). In the online marketing method based on a social network service system,
The first terminal of the forwarder having received the information about the product from the upper forwarder transmits a first purchase request signal for the product to the transceiver of the information processing medium, and the first processing unit of the information processing medium transmits the first purchase request. Perform a transaction on the first product according to a signal, and store the first product information or the first product information on the first product and the first transaction information on the first product in an internal or external storage space; And transmitting the stored first commodity information or the first commodity information and first transaction information about the first commodity to a second processing unit of the information processing medium.
The second processing unit compares the first product information and the second product information transmitted to the forwarder by a higher forwarder with respect to the forwarder previously stored, or compares the previously stored second transaction information with the first transaction information. By comparison, it is determined whether or not each piece of information satisfies a predetermined requirement condition. When each piece of information satisfies a predetermined requirement condition, condition satisfaction data is generated and transmitted to the third processing unit of the information processing medium. Second step; And
A third step of determining, by the third processing unit, a reward distribution ratio or a reward distribution amount for the higher forwarder and the forwarder according to a predetermined distribution criterion for a predetermined reward based on the condition satisfaction data;
Online marketing method using a network consisting of a plurality of forwarders based on a social network service system comprising a.
The method according to claim 1,
The second product information sent by the higher forwarder to the forwarder is,
The online marketing method using a network composed of a plurality of forwarders based on a social network service system, characterized in that the second product information previously purchased by the higher forwarder.
The method according to claim 2,
Prior to the first step,
The first processing unit of the information processing medium receives a second purchase request signal for the second product presented from the second terminal of the upper forwarder, and the first processing unit receives the first product for the first product presented according to the second purchase request signal. Performing a transaction and storing the second commodity information in an internal or external storage space;
Online marketing method using a network consisting of a plurality of forwarders based on a social network service system, further comprising a.
The method according to claim 1,
The second product information sent by the higher forwarder to the forwarder is,
And an image of the second product, a detailed description of the second product, a price of the second product, and uniform resource locator (URL) information about a homepage for purchase of the second product. An online marketing method using a network composed of a plurality of forwarders based on a social network service system.
The method according to claim 1,
The first or second product information,
One or more subordinate forwarder information for the forwarder; or
And at least one higher level forwarder information for the forwarder. The online marketing method using a network comprising a plurality of forwarders based on a social network service system.
The method according to claim 1,
The first or second product information,
It further comprises data patterns formed by a product ID which is an identification code for an individual product, an extension ID for identifying a forwarder who purchased the product, or a combination of the product ID and the extension ID. Online marketing method using a network composed of multiple forwarders.
The method according to claim 1,
The first step,
And transmitting the first product information on which the transaction is completed to the first terminal. The online marketing method using a network comprising a plurality of forwarders based on a social network service system.
The method of claim 7,
The first commodity information transmitted to the first terminal, the transaction is completed,
On-line marketing method using a network consisting of a plurality of forwarders based on a social network service system, characterized in that the retransmission to the terminal of one or more lower forwarders receiving the information from the terminal of the forwarder.
The method according to claim 1,
The preset condition of the second step is,
2. The online marketing method using a network comprising a plurality of forwarders based on a social network service system, wherein the second goods transmitted by the higher forwarder to the forwarder and the first goods purchased by the forwarder are the same.
The method according to claim 1,
The predetermined requirement of the third step is
On the basis of the condition of whether the forwarder has membership or not, the condition of the sale period of the product, and the date when the second product information is generated or delivered to the lower forwarder from the highest forwarder that is the first forwarder. An online marketing method using a network composed of a plurality of forwarders based on a social network service system, characterized in that it includes at least one or more of the conditions for the distributable purchase period set within a predetermined period.
The method according to claim 1,
The preset distribution criterion of the third step is
On-line marketing method using a network composed of a plurality of forwarders based on a social network service system, characterized in that it includes a criterion for the hierarchical depth of lower forwarders from the top forwarder, to which the top forwarder can receive rewards. .
The method according to claim 1,
The reward distributed to the upper forwarder, can be transferred to the lower forwarder, the online marketing method using a network consisting of a plurality of forwarders based on a social network service system.
The method according to claim 1,
The terminal is a desktop computer, a portable computer, a cellular phone (Cellular phone), smart phone or tablet PC (tablet PC) characterized in that the online marketing method using a network consisting of a plurality of forwarders based on a social network service system.
The method according to claim 3,
The step a,
Comprising a plurality of forwarders based on a social network service system, characterized in that it further comprises transmitting to the second terminal information on the second commodity or the uniform resource locater (URL) related to the transaction of the second product. Online marketing method using network.
A plurality of terminals into which information is inputted and outputted from a plurality of external forwarders is formed in a hierarchical tree structure, and information is continuously transferred from a higher forwarder terminal among the plurality of forwarders to a lower forwarder terminal or directly through an external SNS server. An online marketing method based on a social network service system that is run on a system including a terminal network and an information processing medium capable of transmitting and receiving information using the wired and wireless communication networks with the plurality of terminals and processing the information. In
A first step of receiving and transmitting a first purchase request signal for a first product from a terminal of a higher forwarder, which has received second product information from a terminal of a higher forwarder, and transmitting the first purchase request signal to the second processor;
The second processing unit compares the first product information and the second product information, which is previously stored, to the forwarder by a higher forwarder for the forwarder, and determines whether the information satisfies a predetermined requirement. A second step of generating condition satisfaction data and transmitting it to a third processing unit if each piece of information satisfies a predetermined requirement condition;
A third step of determining, by the third processing unit, a reward distribution ratio or a reward distribution amount for the higher forwarder and the forwarder according to a predetermined distribution criterion for a predetermined reward based on the condition satisfaction data; And
A fourth step of performing, by the first processing unit, a transaction between the goods with the forwarder based on a discount rate based on a reward distribution ratio or a reward distribution amount for a higher forwarder determined by the third processing unit;
Online marketing method using a network consisting of a plurality of forwarders based on a social network service system comprising a.
The method according to claim 15,
The second product information sent by the higher forwarder to the forwarder is,
The online marketing method using a network composed of a plurality of forwarders based on a social network service system, characterized in that the second product information previously purchased by the higher forwarder.
The method according to claim 15,
The second product information sent by the higher forwarder to the forwarder is,
A social network comprising an image of the second product, a detailed description of the second product, a price of the second product, URL information of a homepage for purchase of the second product, and the like. Online marketing method using a network composed of multiple forwarders based on service system.
The method according to claim 15,
Prior to the first step,
The second processing unit of the information processing medium receives the second purchase request signal for the second product presented from the second terminal of the higher forwarder, and the second processing unit receives the second product for the first product presented according to the second purchase request signal. Performing a transaction and storing the second commodity information in an internal or external storage space;
Online marketing method using a network consisting of a plurality of forwarders based on a social network service system, further comprising a.
The method according to claim 15,
In the third step,
And transmitting the first product information on the first product of which the transaction is completed, to the first terminal. The online marketing method using a network comprising a plurality of forwarders based on a social network service system.
The method of claim 19,
The first product information, sent to the first terminal,
On-line marketing method using a network consisting of a plurality of forwarders based on a social network service system, characterized in that the retransmission to the terminal of one or more lower forwarders receiving information from the terminal of the forwarder.
The method according to claim 15,
The first or second product information,
It further comprises data patterns formed by a product ID which is an identification code for an individual product, an extension ID for identifying a forwarder who purchased the product, or a combination of the product ID and the extension ID. Online marketing method using a network composed of multiple forwarders.
And a terminal network including a plurality of terminals of a plurality of forwarders and an information processing medium for processing information received from the outside, wherein the plurality of terminals or the terminal network and the information processing medium exchange data with each other through a wired or wireless communication network. In a possible system,
The information processing medium,
Transmitting and receiving unit for transmitting and receiving data with an external transmitter terminal;
In response to a plurality of product purchase requests received from an external sender's terminal, a product transaction process according to the purchase request is processed, and includes first product information on a completed product or details on a transaction of the first product. A first processing unit generating and storing first transaction information;
The first commodity information or the first transaction information for a commodity for which a transaction received from the first processing unit is completed or a commodity that is a target of a purchase request signal received through the transmission / reception unit, the second commodity information for a pre-stored commodity, or Compared with the second transaction information on the pre-stored commodity, it is determined whether the first commodity information and the second commodity information or the first transaction information and the second transaction information satisfy a predetermined requirement. A second processor configured to generate condition satisfaction data when the requirement is satisfied; And
A third determining a reward distribution ratio or a reward distribution amount for the plurality of forwarders with respect to rewards preset by an administrator or seller based on the distribution criteria preset based on the condition satisfaction data generated by the second processing unit; Processing unit;
Online marketing system using a network consisting of a plurality of forwarders based on a social network service system comprising a.
The method of claim 22,
A plurality of terminals of the plurality of forwarders,
Online marketing using a network composed of a plurality of forwarders based on a social network service system, comprising a terminal of a higher forwarder and a terminal of a lower forwarder receiving information from the upper forwarder's terminal directly or through an external SNS server. system.
23. The method of claim 22,
The terminal of the external transmitter for transmitting the plurality of product purchase requests,
Online using a network composed of a plurality of forwarders based on a social network service system, characterized in that the forwarder's terminal receives information about a product or transaction information about the product from a higher forwarder's terminal directly or through an external SNS server. Marketing system.
27. The method of claim 24,
The information about the goods or the transaction information about the goods sent from the terminal of the higher forwarder,
On-line marketing system using a network consisting of a plurality of forwarders based on a social network service system, characterized in that the information on the goods that the pre-transaction is completed by the higher forwarder or the transaction information on the goods that the pre-transaction is completed.
23. The method of claim 22,
The preset requirement is
And information about goods purchased by the upper forwarder and goods purchased by the lower forwarder. The online marketing system using a network comprising a plurality of forwarders based on a social network service system.
23. The method of claim 22,
The first or second product information,
One or more subordinate forwarder information for the forwarder; or
Online marketing system using a network consisting of a plurality of forwarders based on a social network service system, characterized in that it comprises one or more upper-level forwarder information for the forwarder.
23. The method of claim 22,
The second product information,
Includes at least one lower forwarder information for the upper forwarder,
The preset requirement is
The forwarder is a plurality of forwarders based on a social network service system, characterized in that the forwarder is any one of a group of lower forwarders included in one or more lower forwarder information for the higher forwarder in the second product information. Online marketing system using configured network.
23. The method of claim 22,
The first processing unit,
The online marketing system using a network consisting of a plurality of forwarders based on a social network service system, characterized in that for transmitting the information on the product is completed and the transaction information for the product to the plurality of terminals.
23. The method of claim 22,
The preset distribution criterion is
An online marketing system using a network composed of a plurality of forwarders based on a social network service system, wherein the top forwarders include a criterion for the hierarchical depth of lower forwarders from the top forwarders from which rewards can be distributed. .
23. The method of claim 22,
The second product information sent by the higher forwarder to the forwarder is,
A social network comprising an image of the second product, a detailed description of the second product, a price of the second product, URL information of a homepage for purchase of the second product, and the like. Online marketing system using a network composed of multiple forwarders based on service system.

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