CN107527242A - For the advertisement dividend method of household electrical appliance and server, system, household electrical appliance - Google Patents
For the advertisement dividend method of household electrical appliance and server, system, household electrical appliance Download PDFInfo
- Publication number
- CN107527242A CN107527242A CN201710748023.4A CN201710748023A CN107527242A CN 107527242 A CN107527242 A CN 107527242A CN 201710748023 A CN201710748023 A CN 201710748023A CN 107527242 A CN107527242 A CN 107527242A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- profit
- behavioral data
- electrical appliance
- household electrical
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Telephonic Communication Services (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention proposes a kind of advertisement dividend method and system for household electrical appliance, the advertisement dividend method and system for server, household electrical appliance.Wherein, the advertisement dividend method for server, including：Set advertisement is received, and set advertisement is sent to household electrical appliance, so that household electrical appliance show set advertisement；Receive being operated and caused behavioral data to set advertisement for household electrical appliance transmission；Behavioral data is parsed to calculate profit caused by behavioral data；Profit is allocated in the form of default profit according to default distribution principle, the content that user is clicked on or consumer advertising is promoted, corresponding dividend income can be obtained, participation, the acceptance of user can be improved, so as to reach the benign cycle of advertisement operation, advertising platform is set to obtain higher business earnings.
Description
Technical field
The present invention relates to household electrical appliance technical field, in particular to a kind of advertisement dividend side for household electrical appliance
Method, the advertisement payout system for household electrical appliance, the advertisement dividend method for server, the advertisement for server are shared out bonus and are
System, household electrical appliance.
Background technology
With the popularization of "smart" products, the refrigerator occupation rate of market with screen can more and more higher.Intelligence in the market
Energy refrigerator, there is different degrees of advertising business, such as, autonomous to push screen protection advertisement content, user's acceptance is not high, click on,
The ratio for browsing or consuming is relatively low, does not reach expected advertisement operation value.
Therefore, how to solve to improve advertisement operation value on controlling intelligent household appliances turns into urgent problem to be solved.
The content of the invention
It is contemplated that at least solves one of technical problem present in prior art or correlation technique.
Therefore, one side of the invention is to propose a kind of advertisement dividend method for server.
The second aspect of the invention is to propose a kind of advertisement dividend method for household electrical appliance.
The third aspect of the invention is to propose a kind of advertisement payout system for server.
The fourth aspect of the invention is to propose a kind of advertisement payout system for household electrical appliance.
The fifth aspect of the invention is to propose a kind of household electrical appliance.
In view of this, according to an aspect of the present invention, it is proposed that a kind of advertisement dividend method for server, bag
Include：Set advertisement is received, and set advertisement is sent to household electrical appliance, so that household electrical appliance show set advertisement；Receive family expenses
What electrical equipment was sent is operated and caused behavioral data to set advertisement；Behavioral data is parsed to calculate caused by behavioral data
Profit；Profit is allocated in the form of default profit according to default distribution principle.
Provided by the present invention for the advertisement dividend method of server, server receives advertiser or other third-party platforms
The set advertisement uploaded, and by set advertisement pushing to household electrical appliance screen end or other advertising carriers, so that household electrical appliance
Screen end or other carriers show the set advertisement, the set advertisement does not have form, can be screen protection advertisement, can also be
Jingles, screen advertisement etc. is can also be, server receives the user that household electrical appliance are collected and set advertisement is operated
And caused behavioral data, parsing behavior data calculate ad margins caused by behavioral data, by ad margins according to
Predetermined distribution principle is allocated with default forms of distribution, by the platform of the set advertisement of offer, user, advertiser tripartite point
Into or by the platform of set advertisement is provided, user both sides are divided into, in this way, the user of household electrical appliance has actually obtained ad margins
Dividend, participation, the acceptance of user can be improved, in addition, each user is according to the difference of touching quantity, spending limit point
Different income, touching quantity is more, the higher income got of spending limit is higher, further increases the participation of user
Degree, acceptance, so as to reach the benign cycle of advertisement operation, advertising platform is set to obtain higher business earnings.
According to the above-mentioned advertisement dividend method for server of the present invention, there can also be following technical characteristic：
In the above-mentioned technical solutions, it is preferable that parsing behavioral data is to calculate profit caused by behavioral data, specific bag
Include：The touching quantity and/or spending limit of set advertisement are counted according to behavioral data；According to touching quantity and/or spending limit
Calculate profit.
In the technical scheme, server parses behavioral data to calculate the process of profit caused by behavioral data, specifically
For：First, server passes through the click of household electrical appliance screen end or other carriers to set advertisement according to behavioral data counting user
Quantity, further consumed after clicking on advertisement such as user, then not only count touching quantity and also count spending limit, formed
Portion is directed to the statistical report form of set advertisement operation, then, advertisement is calculated according to the touching quantity of statistics and/or spending limit
Profit, the statistics to set ad margins is realized, to be shared out bonus for ad margins.
In any of the above-described technical scheme, it is preferable that receive behavior caused by the set advertisement of operation that household electrical appliance are sent
Data, specifically include：According to prefixed time interval, being operated and caused row to set advertisement for household electrical appliance transmission is received
For data.
In the technical scheme, receive the set advertisement of operation that household electrical appliance are sent caused by behavioral data, specifically can be with
It is, according to prefixed time interval, to receive being operated and caused behavioral data to set advertisement for household electrical appliance transmission, i.e.,
The behavioral data sent according to the time interval of setting, timing household electrical appliance, avoids every carry out once-through operation, server just needs
Reception behavior features data are wanted, reduces server and receives the data frequency.
In any of the above-described technical scheme, it is preferable that default profit form includes：Electricity charge subsidy, provide set advertisement
Platform it is preferential.
In the technical scheme, distributing to the default profit form of household electrical appliance user includes：The electricity charge are subsidized, electricity charge subsidy
Type can be directly reduced or remitted by power system the part electricity charge or by household electrical appliance service system provide user
Cash red packet etc.；The preferential type for providing the platform of set advertisement can be the reward voucher or the platform of the platform
Member give, certainly, those skilled in the art will be apparent to the skilled artisan that default profit form is not limited to above-mentioned example, it is possible to achieve will
Ad margins distribute to the profit distribution form of household electrical appliance user in the application protection domain.
According to the second aspect of the invention, it is proposed that a kind of advertisement dividend method for household electrical appliance, including：Receive
And the set advertisement that display server is sent；Reception is operated and caused behavioral data to set advertisement；By behavioral data
Send to server, so that server calculates profit caused by behavioral data and by profit according to default by parsing behavioral data
Distribution principle be allocated in the form of default profit.
Provided by the present invention for the advertisement dividend method of household electrical appliance, server receives advertiser or other third parties put down
The set advertisement that platform uploads, the set advertisement that household electrical appliance are received and display server is sent, the set advertisement do not have
Form can be screen protection advertisement, can also be jingles, can also be screen advertisement etc., household electrical appliance receive user couple
Set advertisement is operated and caused behavioral data, and the behavioral data is sent to server, so that server passes through
Behavior data are parsed to calculate ad margins caused by behavioral data and by ad margins according to predetermined distribution principle
It is allocated with default forms of distribution and is divided into or by providing both by the platform of the set advertisement of offer, user, advertiser tripartite
Determine the platform of advertisement, user both sides are divided into, in this way, the user of household electrical appliance has actually obtained the dividend of ad margins, Ke Yiti
Participation, the acceptance of high user, in addition, each user gets different incomes according to the difference of touching quantity, spending limit,
Touching quantity is more, the higher income got of spending limit is higher, further increases participation, the acceptance of user, so as to
Reach the benign cycle of advertisement operation, advertising platform is obtained higher business earnings.
According to the above-mentioned advertisement dividend method for household electrical appliance of the present invention, there can also be following technical characteristic：
In the above-mentioned technical solutions, it is preferable that send behavioral data to server, so that server is by parsing behavior
Data are calculated profit caused by behavioral data and are allocated in the form of default profit profit according to default distribution principle,
Specifically include：According to prefixed time interval, behavioral data is sent to server, so that server is by parsing behavioral data meter
Calculate profit caused by behavioral data and be allocated in the form of default profit profit according to default distribution principle.
In the technical scheme, household electrical appliance send behavioral data to server, so that server is by parsing behavior
Data are calculated profit caused by behavioral data and are allocated in the form of default profit profit according to default distribution principle,
Can be specifically according to prefixed time interval, behavioral data to be sent to server, so that server is by parsing behavioral data
Calculate profit caused by behavioral data and be allocated in the form of default profit profit according to default distribution principle, be i.e. root
According to the time interval of setting, household electrical appliance timing sends behavioral data, avoids user and often carries out once-through operation to set advertisement,
Household electrical appliance will just connect behavioral data and send to server, reduce the communication number of household electrical appliance and server, alleviate
The burden of household electrical appliance and server.
In any of the above-described technical scheme, it is preferable that default profit form includes：Electricity charge subsidy, provide set advertisement
Platform it is preferential.
In the technical scheme, distributing to the default profit form of household electrical appliance user includes：The electricity charge are subsidized, electricity charge subsidy
Type can be directly reduced or remitted by power system the part electricity charge or by household electrical appliance service system provide user
Cash red packet etc.；The preferential type for providing the platform of set advertisement can be the reward voucher or the platform of the platform
Member give, certainly, those skilled in the art will be apparent to the skilled artisan that default profit form is not limited to above-mentioned example, it is possible to achieve will
Ad margins distribute to the profit distribution form of household electrical appliance user in the application protection domain.
According to three of present invention aspects, it is proposed that a kind of advertisement payout system for server, including：First receives
Unit, sent for receiving set advertisement, and by set advertisement to household electrical appliance, so that household electrical appliance show set advertisement；The
Two receiving units, for receiving being operated and caused behavioral data to set advertisement for household electrical appliance transmission；Resolution unit,
For parsing behavioral data to calculate profit caused by behavioral data；Allocation unit, for profit is former according to default distribution
Then it is allocated in the form of default profit.
Provided by the present invention for the advertisement payout system of server, the first receiving unit of server receive advertiser or
The set advertisement that other third-party platforms upload, and set advertisement pushing to household electrical appliance screen end or other advertisements are carried
Body, so that the screen end of household electrical appliance or other carriers show the set advertisement, the set advertisement does not have form, can be screen
Protect advertisement, can also be jingles, can also be screen advertisement etc., the second receiving unit of server receives household electrical appliance
The user of collection is operated and caused behavioral data to set advertisement, and resolution unit parses behavior data to calculate trip
For ad margins caused by data, allocation unit carries out ad margins according to predetermined distribution principle with default forms of distribution
Distribution, by providing the platform of set advertisement, user, advertiser tripartite are divided into or by providing platform, the Yong Hushuan of set advertisement
Side is divided into, in this way, the user of household electrical appliance has actually obtained the dividend of ad margins, can improve the participation of user, receive
Degree, in addition, each user gets different incomes according to the difference of touching quantity, spending limit, touching quantity is more, the amount of consumption
It is higher to spend the higher income got, further increases participation, the acceptance of user, is followed so as to reach the benign of advertisement operation
Ring, advertising platform is set to obtain higher business earnings.
According to the above-mentioned advertisement payout system for server of the present invention, there can also be following technical characteristic：
In the above-mentioned technical solutions, it is preferable that resolution unit specifically includes：Statistic unit, for being united according to behavioral data
Count the touching quantity and/or spending limit of set advertisement；Computing unit, for according to touching quantity and/or spending limit calculating
Go out profit.
In the technical scheme, the resolution unit of server parses behavioral data to calculate profit caused by behavioral data
Process, it is specially：First, the statistic unit of server passes through household electrical appliance screen end or other loads according to behavioral data counting user
Body is further consumed, then not only count touching quantity to the touching quantity of set advertisement after clicking on advertisement such as user
Also count spending limit, form a statistical report form for being directed to set advertisement operation, then, computing unit is according to the click of statistics
Quantity and/or spending limit calculate ad margins, realize the statistics to set ad margins, to enter for ad margins
Row is shared out bonus.
In any of the above-described technical scheme, it is preferable that the second receiving unit specifically includes：Second receiving subelement, is used for
According to prefixed time interval, being operated and caused behavioral data to set advertisement for household electrical appliance transmission is received.
In the technical scheme, the second receiving unit receives behavior number caused by the set advertisement of operation that household electrical appliance are sent
According to can be specifically that the second receiving subelement is according to prefixed time interval, to receive entering to set advertisement for household electrical appliance transmission
Row operates and caused behavioral data, i.e., the behavioral data sent according to the time interval of setting, timing household electrical appliance, avoids
Once-through operation is often carried out, server just needs reception behavior features data, reduces server and receives the data frequency.
In any of the above-described technical scheme, it is preferable that default profit form includes：Electricity charge subsidy, provide set advertisement
Platform it is preferential.
In the technical scheme, distributing to the default profit form of household electrical appliance user includes：The electricity charge are subsidized, electricity charge subsidy
Type can be directly reduced or remitted by power system the part electricity charge or by household electrical appliance service system provide user
Cash red packet etc.；The preferential type for providing the platform of set advertisement can be the reward voucher or the platform of the platform
Member give, certainly, those skilled in the art will be apparent to the skilled artisan that default profit form is not limited to above-mentioned example, it is possible to achieve will
Ad margins distribute to the profit distribution form of household electrical appliance user in the application protection domain.
According to the fourth aspect of the present invention, it is proposed that a kind of advertisement payout system for household electrical appliance, including：Display
Unit, for the set advertisement received and display server is sent；Receiving unit, for receive set advertisement is operated and
Caused behavioral data；Transmitting element, for behavioral data to be sent to server, so that server is by parsing behavioral data
Calculate profit caused by behavioral data and be allocated in the form of default profit profit according to default distribution principle.
Provided by the present invention for the advertisement payout system of household electrical appliance, server receives advertiser or other third parties put down
The set advertisement that platform uploads, the set advertisement that the display unit of household electrical appliance is received and display server is sent, this is set
Advertisement do not have form, can be screen protection advertisement, can also be jingles, can also be screen advertisement etc., household electrical appliance
Receiving unit receive user set advertisement is operated and caused behavioral data, transmitting element sends out the behavioral data
Server is delivered to, so that server calculates ad margins caused by behavioral data and incited somebody to action wide by parsing behavior data
Accuse profit to be allocated with default forms of distribution according to predetermined distribution principle, by providing the platform of set advertisement, user, wide
Accuse business tripartite be divided into or by providing the platform of set advertisement, user both sides are divided into, in this way, the user of household electrical appliance actually obtains
The dividend of ad margins, participation, the acceptance of user can be improved, in addition, each user is according to touching quantity, the amount of consumption
The difference of degree gets different incomes, and touching quantity is more, the higher income got of spending limit is higher, further increases use
Participation, the acceptance at family, so as to reach the benign cycle of advertisement operation, advertising platform is set to obtain higher business earnings.
According to the above-mentioned advertisement payout system for household electrical appliance of the present invention, there can also be following technical characteristic：
In the above-mentioned technical solutions, it is preferable that transmitting element specifically includes：Transmission sub-unit, for according to preset time
Interval, behavioral data is sent to server, so that server calculates profit caused by behavioral data by parsing behavioral data
It is allocated with by profit according to default distribution principle in the form of default profit.
In the technical scheme, the transmitting element of household electrical appliance sends behavioral data to server, so that server leads to
Cross parsing behavioral data calculate behavioral data caused by profit and by profit according to default distribution principle with default profit shape
Formula is allocated, and can be specifically, and transmission sub-unit sends behavioral data to server according to prefixed time interval, for
Server by parse behavioral data calculate profit caused by behavioral data and by profit according to default distribution principle to preset
Profit form be allocated, i.e., according to the time interval of setting, household electrical appliance timing sends behavioral data, avoids user couple
Set advertisement often carries out once-through operation, and household electrical appliance will just connect behavioral data and send to server, reduce household electrical appliance and
The communication number of server, alleviate the burden of household electrical appliance and server.
In any of the above-described technical scheme, it is preferable that default profit form includes：Electricity charge subsidy, provide set advertisement
Platform it is preferential.
In the technical scheme, distributing to the default profit form of household electrical appliance user includes：The electricity charge are subsidized, electricity charge subsidy
Type can be directly reduced or remitted by power system the part electricity charge or by household electrical appliance service system provide user
Cash red packet etc.；The preferential type for providing the platform of set advertisement can be the reward voucher or the platform of the platform
Member give, certainly, those skilled in the art will be apparent to the skilled artisan that default profit form is not limited to above-mentioned example, it is possible to achieve will
Ad margins distribute to the profit distribution form of household electrical appliance user in the application protection domain.
According to the fifth aspect of the present invention, it is proposed that the use in a kind of household electrical appliance, including any of the above-described technical scheme
In the advertisement payout system of household electrical appliance.
The advertisement for household electrical appliance in household electrical appliance provided by the invention, including any of the above-described technical scheme, which is shared out bonus, is
System, therefore whole beneficial effects with the advertisement payout system, will not be repeated here.
The additional aspect and advantage of the present invention will become obvious in following description section, or the practice by the present invention
Recognize.
Brief description of the drawings
The above-mentioned and/or additional aspect and advantage of the present invention will become in the description from combination accompanying drawings below to embodiment
Substantially and it is readily appreciated that, wherein：
Fig. 1 shows the schematic flow sheet of the advertisement dividend method for server of one embodiment of the present of invention；
Fig. 2 shows the schematic flow sheet of the advertisement dividend method for server of an alternative embodiment of the invention；
Fig. 3 shows the schematic flow sheet of the advertisement dividend method for household electrical appliance of one embodiment of the present of invention；
Fig. 4 shows the flow signal of the advertisement dividend method for household electrical appliance of an alternative embodiment of the invention
Figure；
Fig. 5 shows the schematic flow sheet of the advertisement dividend method of the specific embodiment of the present invention；
Fig. 6 shows the schematic block diagram of the advertisement payout system for server of one embodiment of the present of invention；
Fig. 7 shows the schematic block diagram of the advertisement payout system for household electrical appliance of an alternative embodiment of the invention；
Fig. 8 shows the structural representation of the household electrical appliance of one embodiment of the present of invention.
Embodiment
It is below in conjunction with the accompanying drawings and specific real in order to be more clearly understood that aforementioned aspect of the present invention, feature and advantage
Mode is applied the present invention is further described in detail.It should be noted that in the case where not conflicting, the implementation of the application
Feature in example and embodiment can be mutually combined.
Many details are elaborated in the following description to facilitate a thorough understanding of the present invention, still, the present invention may be used also
To be different from other modes described here using other to implement, therefore, protection scope of the present invention is not limited to following public affairs
The limitation for the specific embodiment opened.
The embodiment of first aspect present invention, proposes a kind of advertisement dividend method for server, and Fig. 1 shows this hair
The schematic flow sheet of the advertisement dividend method for server of bright one embodiment：
Step 102, receive set advertisement, and set advertisement sent to household electrical appliance, for household electrical appliance show it is set
Advertisement；
Step 104, being operated and caused behavioral data to set advertisement for household electrical appliance transmission is received；
Step 106, behavioral data is parsed to calculate profit caused by behavioral data；
Step 108, profit is allocated in the form of default profit according to default distribution principle.
Provided by the present invention for the advertisement dividend method of server, server receives advertiser or other third-party platforms
The set advertisement uploaded, and by set advertisement pushing to household electrical appliance screen end or other advertising carriers, so that household electrical appliance
Screen end or other carriers show the set advertisement, the set advertisement does not have form, can be screen protection advertisement, can also be
Jingles, screen advertisement etc. is can also be, server receives the user that household electrical appliance are collected and set advertisement is operated
And caused behavioral data, parsing behavior data calculate ad margins caused by behavioral data, by ad margins according to
Predetermined distribution principle is allocated with default forms of distribution, by the platform of the set advertisement of offer, user, advertiser tripartite point
Into or by the platform of set advertisement is provided, user both sides are divided into, in this way, the user of household electrical appliance has actually obtained ad margins
Dividend, participation, the acceptance of user can be improved, in addition, each user is according to the difference of touching quantity, spending limit point
Different income, touching quantity is more, the higher income got of spending limit is higher, further increases the participation of user
Degree, acceptance, so as to reach the benign cycle of advertisement operation, advertising platform is set to obtain higher business earnings.
Fig. 2 shows the schematic flow sheet of the advertisement dividend method for server of an alternative embodiment of the invention.
Wherein, this method includes：
Step 202, receive set advertisement, and set advertisement sent to household electrical appliance, for household electrical appliance show it is set
Advertisement；
Step 204, according to prefixed time interval, receive that household electrical appliance send set advertisement is operated and it is caused
Behavioral data；
Step 206, the touching quantity and/or spending limit of set advertisement are counted according to behavioral data；
Step 208, profit is calculated according to touching quantity and/or spending limit；
Step 210, profit is allocated in the form of default profit according to default distribution principle.
In one embodiment of the invention, it is preferable that parsing behavioral data has to calculate profit caused by behavioral data
Body includes：The touching quantity and/or spending limit of set advertisement are counted according to behavioral data；According to touching quantity and/or consumption
Amount calculates profit.
In this embodiment, server parsing behavioral data is specially to calculate the process of profit caused by behavioral data：
First, hits of the server according to behavioral data counting user by household electrical appliance screen end or other carriers to set advertisement
Amount, further consumed after clicking on advertisement such as user, then not only count touching quantity and also count spending limit, form one
Part is directed to the statistical report form of set advertisement operation, then, advertisement profit is calculated according to the touching quantity of statistics and/or spending limit
Profit, realizes the statistics to set ad margins, to be shared out bonus for ad margins.
In one embodiment of the invention, it is preferable that receive row caused by the set advertisement of operation that household electrical appliance are sent
For data, specifically include：According to prefixed time interval, receive that household electrical appliance send set advertisement is operated and it is caused
Behavioral data.
In this embodiment, behavioral data caused by receiving the set advertisement of operation of household electrical appliance transmission, can be specifically,
According to prefixed time interval, to receive being operated and caused behavioral data to set advertisement for household electrical appliance transmission, i.e. root
The behavioral data sent according to the time interval of setting, timing household electrical appliance, avoids every carry out once-through operation, server just needs
Reception behavior features data, reduce server and receive the data frequency.
In one embodiment of the invention, it is preferable that default profit form includes：Electricity charge subsidy, provide it is set wide
The platform of announcement it is preferential.
In this embodiment, distributing to the default profit form of household electrical appliance user includes：The electricity charge are subsidized, electricity charge subsidy
Type can directly reduce or remit the part electricity charge by power system or provide user by household electrical appliance service system to show
Golden red bag etc.；The preferential type for providing the platform of set advertisement can be the reward voucher or the platform of the platform
Member gives, and certainly, those skilled in the art will be apparent to the skilled artisan that default profit form is not limited to above-mentioned example, it is possible to achieve will be wide
Profit distribution is accused to the profit distribution form of household electrical appliance user in the application protection domain.
The embodiment of second aspect of the present invention, proposes a kind of advertisement dividend method for household electrical appliance, and Fig. 3 shows this
The schematic flow sheet of the advertisement dividend method for household electrical appliance of one embodiment of invention：
Step 302, the set advertisement that simultaneously display server is sent is received；
Step 304, receive and set advertisement is operated and caused behavioral data；
Step 306, behavioral data is sent to server, so that server calculates behavioral data by parsing behavioral data
Caused profit and profit is allocated in the form of default profit according to default distribution principle.
Provided by the present invention for the advertisement dividend method of household electrical appliance, server receives advertiser or other third parties put down
The set advertisement that platform uploads, the set advertisement that household electrical appliance are received and display server is sent, the set advertisement do not have
Form can be screen protection advertisement, can also be jingles, can also be screen advertisement etc., household electrical appliance receive user couple
Set advertisement is operated and caused behavioral data, and the behavioral data is sent to server, so that server passes through
Behavior data are parsed to calculate ad margins caused by behavioral data and by ad margins according to predetermined distribution principle
It is allocated with default forms of distribution, is divided into or by providing both by the platform of the set advertisement of offer, user, advertiser tripartite
Determine the platform of advertisement, user both sides are divided into, in this way, the user of household electrical appliance has actually obtained the dividend of ad margins, Ke Yiti
Participation, the acceptance of high user, in addition, each user gets different incomes according to the difference of touching quantity, spending limit,
Touching quantity is more, the higher income got of spending limit is higher, further increases participation, the acceptance of user, so as to
Reach the benign cycle of advertisement operation, advertising platform is obtained higher business earnings.
Fig. 4 shows the flow signal of the advertisement dividend method for household electrical appliance of an alternative embodiment of the invention
Figure.Wherein, this method includes：
Step 402, the set advertisement that simultaneously display server is sent is received；
Step 404, receive and set advertisement is operated and caused behavioral data；
Step 406, according to prefixed time interval, behavioral data is sent to server, so that server passes through Analytic Traveling
Profit caused by behavioral data is calculated for data and is divided profit in the form of default profit according to default distribution principle
Match somebody with somebody.
In one embodiment of the invention, it is preferable that send behavioral data to server, so that server passes through solution
Analysis behavioral data is calculated profit caused by behavioral data and is entered in the form of default profit profit according to default distribution principle
Row distribution, is specifically included：According to prefixed time interval, behavioral data is sent to server, so that server passes through Analytic Traveling
Profit caused by behavioral data is calculated for data and is divided profit in the form of default profit according to default distribution principle
Match somebody with somebody.
In this embodiment, household electrical appliance send behavioral data to server, so that server is by parsing behavior number
According to calculating profit caused by behavioral data and being allocated in the form of default profit profit according to default distribution principle, have
Body can, according to prefixed time interval, behavioral data be sent to server, so that server is by parsing behavioral data meter
Calculate profit caused by behavioral data and be allocated in the form of default profit profit according to default distribution principle, be i.e. basis
The time interval of setting, household electrical appliance timing send behavioral data, avoid user and often carry out once-through operation, family to set advertisement
Electrical appliance will just connect behavioral data and send to server, reduce the communication number of household electrical appliance and server, alleviate house
The burden of electrical appliance and server.
In one embodiment of the invention, it is preferable that default profit form includes：Electricity charge subsidy, provide it is set wide
The platform of announcement it is preferential.
In this embodiment, distributing to the default profit form of household electrical appliance user includes：The electricity charge are subsidized, electricity charge subsidy
Type can directly reduce or remit the part electricity charge by power system or provide user by household electrical appliance service system to show
Golden red bag etc.；The preferential type for providing the platform of set advertisement can be the reward voucher or the platform of the platform
Member gives, and certainly, those skilled in the art will be apparent to the skilled artisan that default profit form is not limited to above-mentioned example, it is possible to achieve will be wide
Profit distribution is accused to the profit distribution form of household electrical appliance user in the application protection domain.
Fig. 5 shows the schematic flow sheet of the advertisement dividend method of the specific embodiment of the present invention：
Step 502, advertiser or other third-party platforms upload advertisement to advertising management backstage；
Step 504, advertising management backstage advertisement is to intelligent refrigerator screen end；
Step 506, intelligent refrigerator screen end receives user for consumption data after the click data of advertisement and/or click；
Step 508, intelligent refrigerator will click on caused click data and/or consumption data timing and report server；
Step 510, server parsing data, and statistical report form；
Step 512, ad margins are calculated according to statistical report form；
Step 514, advertiser, other third-party platforms, user or other third-party platforms, user carry out ad margins point
It is red.
The advertisement dividend method of the specific embodiment of the invention, advertiser or other third-party platform login systems are by advertisement
Ad system service end backstage is reached, server does not have advertisement pushing to intelligent refrigerator screen end or other carriers, customization advertisement
Form, can be screen protection, music, video etc.；Collect user and click on advertisement or click on advertisement in intelligent refrigerator screen end (client)
The behavioral data of consumption is changed, timing reports server end, the behavioral data that server parsing client reports, statistics use
Touching quantity of the family in each advertisement, spending limit etc., user click on advertisement or click on business caused by advertisement conversion consumption
Industry profit, it is divided into by platform, user, advertiser tripartite or is divided into by platform, user both sides, the participation of user can be improved
Degree, acceptance, each user get different incomes according to the difference of touching quantity, spending limit, and touching quantity is more, consumption
The income that amount is higher to get is higher, the income that user actually obtains can be electricity charge subsidy, platform reward voucher, or any
Third-party any preferential income, participation, the acceptance of user are further increased, is followed so as to reach the benign of advertisement operation
Ring, advertising platform is set to obtain higher business earnings.
The embodiment of third aspect present invention, a kind of advertisement payout system 600 for server is proposed, Fig. 6 is shown
The schematic block diagram of the advertisement payout system 600 for server of one embodiment of the present of invention：
First receiving unit 602, sent for receiving set advertisement, and by set advertisement to household electrical appliance, for family expenses
Electrical equipment shows set advertisement；
Second receiving unit 604, for receiving being operated and caused behavior to set advertisement for household electrical appliance transmission
Data；
Resolution unit 606, for parsing behavioral data to calculate profit caused by behavioral data；
Allocation unit 608, for profit to be allocated in the form of default profit according to default distribution principle.
Wherein, resolution unit 606 specifically includes：
Statistic unit 6062, for counting the touching quantity and/or spending limit of set advertisement according to behavioral data；
Computing unit 6064, for calculating profit according to touching quantity and/or spending limit.
Second receiving unit 604 specifically includes：
Second receiving subelement 6042, for according to prefixed time interval, receiving that household electrical appliance send to set advertisement
Operated and caused behavioral data.
Provided by the present invention for the advertisement payout system 600 of server, the first receiving unit 602 of server receives extensively
Accuse the set advertisement that business or other third-party platforms upload, and by set advertisement pushing to household electrical appliance screen end or other are wide
Carrier is accused, so that the screen end of household electrical appliance or other carriers show the set advertisement, the set advertisement does not have form, can be with
It is screen protection advertisement, can also be jingles, can also be screen advertisement etc., the second receiving unit 604 of server receives
The user that household electrical appliance are collected is operated and caused behavioral data to set advertisement, and resolution unit 606 parses behavior number
According to ad margins caused by behavioral data are calculated, allocation unit 608 is by ad margins according to predetermined distribution principle with pre-
If forms of distribution be allocated, by providing the platform of set advertisement, user, advertiser tripartite are divided into or set wide by providing
The platform of announcement, user both sides are divided into, in this way, the user of household electrical appliance has actually obtained the dividend of ad margins, can improve use
Participation, the acceptance at family, in addition, each user gets different incomes according to the difference of touching quantity, spending limit, click on
Quantity is more, the higher income got of spending limit is higher, participation, the acceptance of user is further increased, so as to reach
The benign cycle of advertisement operation, advertising platform is set to obtain higher business earnings.
In one embodiment of the invention, it is preferable that resolution unit 606 specifically includes：Statistic unit 6062, for root
The touching quantity and/or spending limit of set advertisement are counted according to behavioral data；Computing unit 6064, for according to touching quantity
And/or spending limit calculates profit.
In this embodiment, the resolution unit 602 of server parses behavioral data to calculate profit caused by behavioral data
Process, be specially：First, the statistic unit 6062 of server according to behavioral data counting user by household electrical appliance screen end or
Other carriers are further consumed, then not only count a little to the touching quantity of set advertisement after clicking on advertisement such as user
Hit quantity and also count spending limit, form a statistical report form for being directed to set advertisement operation, then, the basis of computing unit 6064
The touching quantity and/or spending limit of statistics calculate ad margins, realize the statistics to set ad margins, so as to for
Ad margins are shared out bonus.
In one embodiment of the invention, it is preferable that the second receiving unit 604 specifically includes：Second receiving subelement
6042, for according to prefixed time interval, receiving being operated and caused behavior number to set advertisement for household electrical appliance transmission
According to.
In this embodiment, the second receiving unit 604 receives behavior caused by the set advertisement of operation that household electrical appliance are sent
Data, can be specifically, the second receiving subelement 6042 according to prefixed time interval, come receive household electrical appliance transmission to set
Advertisement is operated and caused behavioral data, i.e., the behavioral data sent according to the time interval of setting, timing household electrical appliance,
Every carry out once-through operation is avoided, server just needs reception behavior features data, reduces server and receives the data frequency.
In one embodiment of the invention, it is preferable that default profit form includes：Electricity charge subsidy, provide it is set wide
The platform of announcement it is preferential.
In this embodiment, distributing to the default profit form of household electrical appliance user includes：The electricity charge are subsidized, electricity charge subsidy
Type can directly reduce or remit the part electricity charge by power system or provide user by household electrical appliance service system to show
Golden red bag etc.；The preferential type for providing the platform of set advertisement can be the reward voucher or the platform of the platform
Member gives, and certainly, those skilled in the art will be apparent to the skilled artisan that default profit form is not limited to above-mentioned example, it is possible to achieve will be wide
Profit distribution is accused to the profit distribution form of household electrical appliance user in the application protection domain.
The embodiment of fourth aspect present invention, a kind of advertisement payout system 700 for household electrical appliance is proposed, Fig. 7 is shown
The schematic block diagram of the advertisement payout system 700 for household electrical appliance of an alternative embodiment of the invention：
Display unit 702, for the set advertisement received and display server is sent；
Receiving unit 704, set advertisement is operated and caused behavioral data for receiving；
Transmitting element 706, for behavioral data to be sent to server, so that server is calculated by parsing behavioral data
Profit caused by behavioral data and profit is allocated in the form of default profit according to default distribution principle.
Wherein, transmitting element 706 specifically includes：
Transmission sub-unit 7062, for according to prefixed time interval, behavioral data being sent to server, for server
By parse behavioral data calculate behavioral data caused by profit and by profit according to default distribution principle with default profit
Form is allocated.
Provided by the present invention for the advertisement payout system 700 of household electrical appliance, server receive advertiser or other the 3rd
The set advertisement that Fang Pingtai is uploaded, the set advertisement that the display unit 702 of household electrical appliance is received and display server is sent,
The set advertisement does not have form, can be screen protection advertisement, can also be jingles, can also be screen advertisement etc., family
The receiving unit 704 of electrical appliance receives user and set advertisement is operated and caused behavioral data, and transmitting element 706 is by institute
State behavioral data to send to server, so that server calculates advertisement caused by behavioral data by parsing behavior data
Profit and ad margins are allocated according to predetermined distribution principle with default forms of distribution, by providing set advertisement
Platform, user, advertiser tripartite be divided into or by providing the platform of set advertisement, user both sides are divided into, in this way, household electrical appliance
User has actually obtained the dividend of ad margins, can improve participation, the acceptance of user, in addition, each user is according to point
Hit quantity, the difference of spending limit gets different incomes, touching quantity is more, the higher income got of spending limit is higher,
Participation, the acceptance of user is further increased, so as to reach the benign cycle of advertisement operation, obtains advertising platform higher
Business earnings.
In one embodiment of the invention, it is preferable that transmitting element 706 specifically includes：Transmission sub-unit 7062, is used for
According to prefixed time interval, behavioral data is sent to server, so that server calculates behavior number by parsing behavioral data
It is allocated according to caused profit and by profit according to default distribution principle in the form of default profit.
In this embodiment, the transmitting element 706 of household electrical appliance sends behavioral data to server, so that server leads to
Cross parsing behavioral data calculate behavioral data caused by profit and by profit according to default distribution principle with default profit shape
Formula is allocated, and can be specifically, and transmission sub-unit 7062 sends behavioral data to server according to prefixed time interval,
For server by parse behavioral data calculate behavioral data caused by profit and by profit according to default distribution principle with
Default profit form is allocated, i.e., sends behavioral data according to the time interval of setting, household electrical appliance timing, avoid use
Family often carries out once-through operation to set advertisement, and household electrical appliance will just connect behavioral data and send to server, reduce household electrical appliance
And the communication number of server, alleviate the burden of household electrical appliance and server.
In one embodiment of the invention, it is preferable that default profit form includes：Electricity charge subsidy, provide it is set wide
The platform of announcement it is preferential.
In this embodiment, distributing to the default profit form of household electrical appliance user includes：The electricity charge are subsidized, electricity charge subsidy
Type can directly reduce or remit the part electricity charge by power system or provide user by household electrical appliance service system to show
Golden red bag etc.；The preferential type for providing the platform of set advertisement can be the reward voucher or the platform of the platform
Member gives, and certainly, those skilled in the art will be apparent to the skilled artisan that default profit form is not limited to above-mentioned example, it is possible to achieve will be wide
Profit distribution is accused to the profit distribution form of household electrical appliance user in the application protection domain.
The embodiment of fifth aspect present invention, a kind of household electrical appliance 800 are proposed, as shown in showing Fig. 8, household electrical appliance 800 wrap
Include the advertisement payout system 802 for household electrical appliance in any of the above-described embodiment.
Household electrical appliance 800 provided by the invention, including the advertisement dividend for household electrical appliance in any of the above-described embodiment
System 802, therefore whole beneficial effects with the advertisement payout system 802, will not be repeated here.
In the description of this specification, the description of term " one embodiment ", " some embodiments ", " specific embodiment " etc.
Mean to combine at least one reality that specific features, structure, material or the feature that the embodiment or example describe are contained in the present invention
Apply in example or example.In this manual, identical embodiment or reality are not necessarily referring to the schematic representation of above-mentioned term
Example.Moreover, description specific features, structure, material or feature can in any one or more embodiments or example with
Suitable mode combines.
The preferred embodiments of the present invention are the foregoing is only, are not intended to limit the invention, for the skill of this area
For art personnel, the present invention can have various modifications and variations.Within the spirit and principles of the invention, that is made any repaiies
Change, equivalent substitution, improvement etc., should be included in the scope of the protection.
Claims (15)
- A kind of 1. advertisement dividend method for server, it is characterised in that including：Receive set advertisement, and the set advertisement sent to household electrical appliance, for the household electrical appliance show it is described set Advertisement；Receive being operated and caused behavioral data to the set advertisement for the household electrical appliance transmission；The behavioral data is parsed to calculate profit caused by the behavioral data；The profit is allocated in the form of default profit according to default distribution principle.
- 2. advertisement dividend method according to claim 1, it is characterised in that the parsing behavioral data is to calculate Profit caused by behavioral data is stated, is specifically included：The touching quantity and/or spending limit of the set advertisement are counted according to the behavioral data；The profit is calculated according to the touching quantity and/or the spending limit.
- 3. advertisement dividend method according to claim 1, it is characterised in that receive the operation institute that the household electrical appliance are sent Behavioral data caused by stating set advertisement, is specifically included：According to prefixed time interval, receive that the household electrical appliance send the set advertisement is operated and it is caused described Behavioral data.
- 4. advertisement dividend method according to any one of claim 1 to 3, it is characterised in thatThe default profit form includes：The preferential of the platform of the set advertisement is subsidized, provided in the electricity charge.
- A kind of 5. advertisement dividend method for household electrical appliance, it is characterised in that including：Receive the set advertisement that simultaneously display server is sent；Reception is operated and caused behavioral data to the set advertisement；The behavioral data is sent to the server, so that the server is by parsing described in the behavioral data calculating Profit caused by behavioral data and the profit is allocated in the form of default profit according to default distribution principle.
- 6. advertisement dividend method according to claim 5, it is characterised in thatThe behavioral data is sent to the server, so that the server is by parsing described in the behavioral data calculating Profit caused by behavioral data and the profit is allocated in the form of default profit according to default distribution principle, specifically Including：According to prefixed time interval, the behavioral data is sent to the server, so that the server is by parsing State behavioral data calculate the profit caused by the behavioral data and by the profit according to the default distribution principle with The default profit form is allocated.
- 7. the advertisement dividend method according to claim 5 or 6, it is characterised in thatThe default profit form includes：The preferential of the platform of the set advertisement is subsidized, provided in the electricity charge.
- A kind of 8. advertisement payout system for server, it is characterised in that including：First receiving unit, sent for receiving set advertisement, and by the set advertisement to household electrical appliance, for the family expenses Electrical equipment shows the set advertisement；Second receiving unit, for receiving being operated and caused behavior to the set advertisement for the household electrical appliance transmission Data；Resolution unit, for parsing the behavioral data to calculate profit caused by the behavioral data；Allocation unit, for the profit to be allocated in the form of default profit according to default distribution principle.
- 9. advertisement payout system according to claim 8, it is characterised in that the resolution unit specifically includes：Statistic unit, for counting the touching quantity and/or spending limit of the set advertisement according to the behavioral data；Computing unit, for calculating the profit according to the touching quantity and/or the spending limit.
- 10. advertisement payout system according to claim 8, it is characterised in that second receiving unit specifically includes：Second receiving subelement, for according to prefixed time interval, receiving that the household electrical appliance send to the set advertisement Operated and the caused behavioral data.
- 11. the advertisement payout system according to any one of claim 8 to 10, it is characterised in thatThe default profit form includes：The preferential of the platform of the set advertisement is subsidized, provided in the electricity charge.
- A kind of 12. advertisement payout system for household electrical appliance, it is characterised in that including：Display unit, for the set advertisement received and display server is sent；Receiving unit, the set advertisement is operated and caused behavioral data for receiving；Transmitting element, for the behavioral data to be sent to the server, so that the server is by parsing the row For data calculate profit caused by the behavioral data and by the profit according to default distribution principle with default profit shape Formula is allocated.
- 13. advertisement payout system according to claim 12, it is characterised in that the transmitting element specifically includes：Transmission sub-unit, for according to prefixed time interval, the behavioral data being sent to the server, for the clothes Business device calculates the profit caused by the behavioral data and by the profit according to described pre- by parsing the behavioral data If distribution principle be allocated in the form of the default profit.
- 14. the advertisement payout system according to claim 12 or 13, it is characterised in thatThe default profit form includes：The preferential of the platform of the set advertisement is subsidized, provided in the electricity charge.
- 15. a kind of household electrical appliance, it is characterised in that including being used for household electrical appliance as any one of claim 12 to 14 Advertisement payout system.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710748023.4A CN107527242A (en) | 2017-08-28 | 2017-08-28 | For the advertisement dividend method of household electrical appliance and server, system, household electrical appliance |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710748023.4A CN107527242A (en) | 2017-08-28 | 2017-08-28 | For the advertisement dividend method of household electrical appliance and server, system, household electrical appliance |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107527242A true CN107527242A (en) | 2017-12-29 |
Family
ID=60682577
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710748023.4A Pending CN107527242A (en) | 2017-08-28 | 2017-08-28 | For the advertisement dividend method of household electrical appliance and server, system, household electrical appliance |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107527242A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110880995A (en) * | 2018-09-06 | 2020-03-13 | 珠海格力电器股份有限公司 | Information transmission method and household appliance |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102819806A (en) * | 2012-07-08 | 2012-12-12 | 辜进荣 | Mobile phone advertising cost distribution method |
| CN103824217A (en) * | 2014-03-20 | 2014-05-28 | 上海酷屏信息技术有限公司 | System and method for realizing advertisement putting, effect optimization and statistics in smart phone |
| CN104660601A (en) * | 2015-02-13 | 2015-05-27 | 惠聚科技（北京）有限公司 | Toss mechanism based method and system for mobile terminal advertisement display |
| CN105279669A (en) * | 2014-06-13 | 2016-01-27 | 高翔 | Software system for making donation to charity and returning credits through watching phone screen locking advertisements and realization method |
-
2017
- 2017-08-28 CN CN201710748023.4A patent/CN107527242A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102819806A (en) * | 2012-07-08 | 2012-12-12 | 辜进荣 | Mobile phone advertising cost distribution method |
| CN103824217A (en) * | 2014-03-20 | 2014-05-28 | 上海酷屏信息技术有限公司 | System and method for realizing advertisement putting, effect optimization and statistics in smart phone |
| CN105279669A (en) * | 2014-06-13 | 2016-01-27 | 高翔 | Software system for making donation to charity and returning credits through watching phone screen locking advertisements and realization method |
| CN104660601A (en) * | 2015-02-13 | 2015-05-27 | 惠聚科技（北京）有限公司 | Toss mechanism based method and system for mobile terminal advertisement display |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110880995A (en) * | 2018-09-06 | 2020-03-13 | 珠海格力电器股份有限公司 | Information transmission method and household appliance |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN103295147B (en) | method, device and system for advertising | |
| CN103824217A (en) | System and method for realizing advertisement putting, effect optimization and statistics in smart phone | |
| CN108062678A (en) | A kind of advertisement bit allocation method, device and advertisement delivery system | |
| CN104035926B (en) | A kind of dispensing of internet information and system | |
| JP6034481B1 (en) | Advertisement distribution system and method, and program | |
| US20220201368A1 (en) | Apparatus and methods for automated secondary content management in a digital network | |
| CN104519408A (en) | Advertising data monitoring system and method based on smart television | |
| US20180341879A1 (en) | Machine learning techniques that identify attribution of small signal stimulus in noisy response channels | |
| CN105160550A (en) | Intelligent advertisement delivery method and apparatus | |
| US8712382B2 (en) | Method and device for managing subscriber connection | |
| CN108764979A (en) | A kind of transmitting advertisement information system based on advertisement video red packet APP | |
| CN105262814A (en) | Information push method | |
| CN107067189A (en) | Prediction policy determines method and prediction policy determining device | |
| CN106358057A (en) | Advertisement putting method and device | |
| CN106605249A (en) | Systems and methods for providing advertising services to devices with an advertising exchange | |
| CN101561909A (en) | Network advertisement system for actively searching and paying users in self-service type | |
| CN107527242A (en) | For the advertisement dividend method of household electrical appliance and server, system, household electrical appliance | |
| CN101582946A (en) | Method and system for launching advertisement | |
| CN108038723A (en) | A kind of advertisement push system shared based on circle of friends | |
| CN103580959B (en) | Distributed statistical reporting implementation method | |
| CN112561589B (en) | Advertisement delivery method, device and storage medium | |
| CN105871564B (en) | A kind of charge on traffic method and device | |
| CN113676740A (en) | Electronic resource display and distribution method and device, electronic equipment and storage medium | |
| CN108270697A (en) | A kind of method of adjustment, device and the server of flow quota | |
| CN103838749B (en) | A kind of method, device and equipment that corresponding operating is carried out to sharing information |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| CB02 | Change of applicant information |
Address after: 230088 Building No. 198, building No. 198, Mingzhu Avenue, Anhui high tech Zone, Anhui Applicant after: Hefei Hualing Co.,Ltd. Address before: 230601 R & D building, No. 176, Jinxiu Road, Hefei economic and Technological Development Zone, Anhui 501 Applicant before: Hefei Hualing Co.,Ltd. |
|
| CB02 | Change of applicant information | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20171229 |
|
| RJ01 | Rejection of invention patent application after publication |