CN104660601A - Toss mechanism based method and system for mobile terminal advertisement display - Google Patents
Toss mechanism based method and system for mobile terminal advertisement display Download PDFInfo
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- CN104660601A CN104660601A CN201510078899.3A CN201510078899A CN104660601A CN 104660601 A CN104660601 A CN 104660601A CN 201510078899 A CN201510078899 A CN 201510078899A CN 104660601 A CN104660601 A CN 104660601A
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Abstract
The invention provides a toss mechanism based method for mobile terminal advertisement display. The method comprises the following steps: a user enters an advertisement display interface of a client; a current task execution command is trigged through toss, and a server receives the command, searches appropriate advertisement and sends the advertisement and new task data to the client; the user determines whether the task is executed or not according to the received task data, if the task is executed, an execution step is performed; if the task is not executed, next task execution command is trigged through toss; the user executes the task, meanwhile, the client determines whether the advertisement browsing time of the user meets a task requirement according to a preset task requirement sent by the server, and the user finishes task execution if the requirement is met. The method provides a novel advertisement browsing mode, free selectivity is improved through the toss operation, and the use experience and interest of the user are improved.
Description
Technical field
The present invention relates to advertising display field, be specifically related to method and the system thereof of the displaying of a kind of mobile terminal advertisement based on the mechanism of shaking.
Background technology
Along with the continuous lifting of the day by day universal of the mobile terminal such as smart mobile phone, panel computer and mobile network's speed, increasing user likes by more time flower on mobile terminals; While mobile terminal becomes the equipment of main flow mobile network, mobile terminal advertisement also shows especially day by day as a kind of using value of new media.This media have the incomparable advantage of other media, covering crowd is wide, propagate cost compare cheap, can most conveniently the scrappy time utilization of people be got up, and can to diffuse information very easily.
At present, mobile terminal advertisement is APP advertisement mostly, specifically by a kind of novel advertisement form that advertisement and third-party application program combine; In addition, this advertisement form is mandatory implantation along with the binding of application program, often makes user be difficult to accept.Existing smart mobile phone display advertisement, and settled accounts by the concrete time of advertising display, return income to the advertising service form of user; That it changes the mandatory of conventional ads displaying, make user more acceptant psychologically.But, because existing advertising display Method compare is single, be mainly smart mobile phone screen-unblocking showing interface; Advertisement businessman considers advertising cost, and the return income given is not high, and user is often because the too low direct selection of income is by advertisement filter.Based on above-mentioned technical problem, cause existing mobile terminal advertisement to show underaction, affect the experience of user.
Summary of the invention
The technical problem to be solved in the present invention is, for prior art above-mentioned advertising display only flexibly, cannot adjust the defect of expenditure between advertiser and user and revenue relations, a kind of method that mobile terminal advertisement based on the mechanism of shaking is shown is provided, this method provide a kind of new advertisement browsing mode, enhanced the autonomous selectivity of advertisement by the operation of shaking, greatly improve experience and the interest of user's use.
For solving the problems of the technologies described above, the present invention includes following technical scheme:
Based on the method that the mobile terminal advertisement of the mechanism of shaking is shown, said method comprising the steps of:
(1) user enters the advertising display interface of client;
(2) trigger current task fill order by shaking, server receives this order, retrieves suitable advertisement and itself and new task data are sent to client;
(3) user judges whether to execute the task according to the task data of the step received (2), as performed, enters step (4); If do not performed, trigger next task fill order, the same step of manner of execution (2) by shaking;
(4) user executes the task, and the simultaneously preset task requirement that sends according to server of client, judging whether user's browse advertisements time reaches mission requirements, as reached, then entering step (5);
(5) when user executes the task complete.
In said method, the task data in step (2) is read for click advertising display interface enters the detailed interface of advertisement, reaches the presetting time reading time, then enters step (5).
Further preferably, the described presetting time is 5 seconds.
The another kind of the methods of exhibiting of mobile terminal advertisement of the present invention improves, after user executes the task, described client collects the advertisement usage behavior data of user, server receives the behavior and carries out data analysis statistical, and be the advertisement that mobile terminal corresponding to user is selected to match according to analysis result, for ad-delivery next time.
Further improvement in said method of the present invention, after step (5) comprises and executing the task, the task settlement module of server carries out the clearing of display advertisement, be specially and reward according to user the amount of money award that market settlement calculates the user corresponding to described client, and notify that client sends to provide and reward order.
Particularly, mobile terminal of the present invention comprises mobile phone, panel computer and notebook computer.
The present invention provides the system that a kind of mobile terminal advertisement based on the mechanism of shaking is shown on the other hand, and this system comprises server and is installed on the client of mobile terminal, and client comprises advertising display unit, advertisement selecting unit and income and returns existing unit;
The ad data that advertising display unit is selected for display server on the interface of the terminal end at client place;
Advertisement selecting unit is used for realizing current advertisement and the replacing of task data by shaking operation in the terminal at client place;
When income returns existing unit for executing the task as user and meeting ad revenue granting condition, the avail data that reception server is provided;
Server comprises advertisement putting unit, task throws in unit and task clearing unit;
Advertisement putting unit is used for according to selecting ad data to be put, and this ad data is sent to mobile terminal;
Task throws in unit after server and client user set up agreement, together task data is sent to client with ad data;
Task clearing unit, after receiving the information that is finished of client task, to send to user according to the avail information preset and returns existing data.
The advertisement tasks of present system can be various ways, and the concrete client that is preferably also comprises advertisement details display unit, for when user executes the task, sends detailed data acquisition ask and show to server.
For ensure advertisement accurately way audient, improve the Experience Degree of audient, client also comprises user behavior collector unit, and user behavior collector unit browses custom data for the advertisement recording and add up client user.
Further, server also comprises user behavior analysis unit and unit is optimized in advertisement, and the data result that described user behavior analysis unit is used for the user advertising collected to browse custom is analyzed; Described advertisement optimizes unit according to the analysis result of user behavior analysis unit, selects the ad data being applicable to user, and is pushed to advertising display unit.
The method and system that the terminal advertisement that the present invention is based on the mechanism of shaking is shown, change the mandatory product placement mode of transmission, it is a kind of new advertisement browsing mode, is better enhanced the autonomous selectivity of advertisement by the operation of shaking, and greatly improves experience and the interest of user's use.User can carry out shaking operation according to the prompting of task, optionally executes the task, and makes on the one hand user more be happy to participate in, experience property is good, ensure that advertiser has better bandwagon effect when Reasonable input fund on the other hand; Improve advertising display software retention ratio in the terminal.
Accompanying drawing explanation
Above-mentioned is only the general introduction of technical solution of the present invention, and in order to better understand technological means of the present invention, below in conjunction with accompanying drawing and embodiment, the present invention is described in further detail.
Fig. 1 is the execution mode structural representation based on shaking the system that machine-processed terminal advertisement is shown;
Fig. 2 is the execution mode schematic diagram based on shaking the method that machine-processed terminal advertisement is shown.
Embodiment
Expressing clearly clear for making the object of embodiment of the present invention, technical scheme and advantage, below in conjunction with drawings and the specific embodiments, embodiment of the present invention being further described in more detail.
Embodiment
Fig. 1 is the structural representation of system shown according to the terminal advertisement based on the mechanism of shaking of embodiment of the present invention.This system comprises server and is installed on the client of mobile terminal, and client comprises advertising display unit, advertisement details display unit, advertisement selecting unit and income and returns existing unit.
Wherein, the advertising display unit ad data that display server is selected on the terminal interface at client place.Advertisement selecting unit is used for realizing current advertisement and the replacing of task data by shaking operation in the terminal at client place.When income returns existing unit for executing the task as user and meeting ad revenue granting condition, the avail data that reception server is provided.Advertisement details display unit, for when user executes the task, sends detailed data acquisition to server and asks and show.
Server comprises advertisement putting unit, task throws in unit and task clearing unit.Advertisement putting unit is used for according to selecting ad data to be put, and this ad data is sent to mobile terminal.Task throws in unit after server and client user set up agreement, together task data is sent to client with ad data.Task clearing unit, after receiving the information that is finished of client task, to send to user according to the avail information preset and returns existing data.
In this execution mode, client also comprises user behavior collector unit, and described user behavior collector unit browses custom data for the advertisement recording and add up client user.Corresponding, server also comprises user behavior analysis unit and unit is optimized in advertisement, and the data result that user behavior analysis unit is used for the user advertising collected to browse custom is analyzed; Advertisement optimizes unit according to the analysis result of user behavior analysis unit, selects the ad data being applicable to user, and is pushed to advertising display unit.
The schematic diagram of the method that the terminal advertisement based on the mechanism of shaking that Fig. 2 shows embodiment of the present invention is shown.Said method comprising the steps of:
(1) user enters the advertising display interface of client; The prerequisite that this step is carried out can be that user installs client end AP P on mobile terminals, makes to set up agreement between client and server;
(2) trigger current task fill order by shaking, server receives this order, retrieves suitable advertisement and itself and new task data are sent to client; The adline being accustomed to adapting is browsed in wherein suitable advertisement;
(3) user judges whether to execute the task according to the task data of the step received (2), as performed, enters step (4); If do not performed, trigger next task fill order, the same step of manner of execution (2) by shaking;
(4) user executes the task, and the simultaneously preset task requirement that sends according to server of client, judging whether user's browse advertisements time reaches mission requirements, as reached, then entering step (5);
(5) when user executes the task complete, the task settlement module of server carries out the clearing of display advertisement; This step is specially, and server rewards according to user the amount of money award that market settlement calculates the user corresponding to described client, and notifies that client sends to provide and reward order.
In said method, the task data in step (2) is read for click advertising display interface enters the detailed interface of advertisement, reaches the presetting time reading time, then enters step (5).Its presetting time can adjust according to concrete service condition, and the preheating setting time in present embodiment is preferably 5 seconds.
In another embodiment of the invention, after the user of step (5) executes the task, client collects the advertisement usage behavior data of recording user, server receives the behavior and carries out data analysis statistical, and be the advertisement that mobile terminal corresponding to user is selected to match according to analysis result, for ad-delivery next time.The data analysis statistical of described user comprise user check advertisement specifying information number of times, whether downloads ad, whether use advertisement as the number of times of wallpaper, advertiser website and the number of times etc. specifically browsing certain series advertisements; Server is according to the collection counting user usage behavior of large data and carry out feeding back and analyzing, and ensures that advertisement accurately arrives audient, ensures the acceptance level of advertisement, helps advertiser accurately to understand the behavioural habits of audient.
The mobile terminal of embodiment of the present invention is the computer equipment used in movement, is specially the equipment such as mobile phone, panel computer and notebook computer.Should based on the advertisement browsing mode of the mechanism of shaking, add the interest of user's browse advertisements, and in use, user optionally performs by shaking replacing task: Most users can be selected when seeing the task data born interest to perform this task, and constantly shaking in the process changing advertising page, effect is implanted in the invisible gray advertisement that realizes; Simultaneously by which, advertiser obtains maximum demonstration effect under the rational fund input of guarantee.
The above embodiment is only that the preferred embodiment of the present invention is described; not scope of the present invention is limited; under not departing from the present invention and designing the prerequisite of spirit; the various distortion that those of ordinary skill in the art make technical scheme of the present invention and improvement, all should fall in protection range that claims of the present invention determine.
Claims (10)
1., based on the method that the mobile terminal advertisement of the mechanism of shaking is shown, said method comprising the steps of:
(1) user enters the advertising display interface of client;
(2) trigger current task fill order by shaking, server receives this order, retrieves suitable advertisement and itself and new task data are sent to client;
(3) user judges whether to execute the task according to the task data of the step received (2), as performed, enters step (4); If do not performed, trigger next task fill order, the same step of manner of execution (2) by shaking;
(4) user executes the task, and the simultaneously preset task requirement that sends according to server of client, judging whether user's browse advertisements time reaches mission requirements, as reached, then entering step (5);
(5) when user executes the task complete.
2. as claimed in claim 1 based on the mobile terminal advertisement methods of exhibiting of the mechanism of shaking, it is characterized in that, task data in described step (2) is read for click advertising display interface enters the detailed interface of advertisement, reach the presetting time reading time, then enter step (5).
3., as claimed in claim 2 based on the mobile terminal advertisement methods of exhibiting of the mechanism of shaking, it is characterized in that, the described presetting time is 5 seconds.
4. as claimed in claim 2 based on the mobile terminal advertisement methods of exhibiting of the mechanism of shaking, it is characterized in that, after described user executes the task, described client collects the advertisement usage behavior data of user, server receives the behavior and carries out data analysis statistical, and be the advertisement that mobile terminal corresponding to user is selected to match according to analysis result, for ad-delivery next time.
5. as claimed in claim 1 based on the mobile terminal advertisement methods of exhibiting of the mechanism of shaking, it is characterized in that, after described step (5) comprises and executing the task, the task settlement module of server carries out the clearing of display advertisement, be specially and reward according to user the amount of money award that market settlement calculates the user corresponding to described client, and notify that client sends to provide and reward order.
6., as claimed in claim 1 based on the mobile terminal advertisement methods of exhibiting of the mechanism of shaking, it is characterized in that, described mobile terminal comprises mobile phone, panel computer and notebook computer.
7. based on the system that the mobile terminal advertisement of the mechanism of shaking is shown, it is characterized in that, described system comprises server and is installed on the client of mobile terminal, and described client comprises advertising display unit, advertisement selecting unit and income and returns existing unit;
The described advertising display unit ad data that display server is selected on the terminal interface at client place;
Described advertisement selecting unit is used for realizing current advertisement and the replacing of task data by shaking operation in the terminal at client place;
When described income returns existing unit for executing the task as user and meeting ad revenue granting condition, the avail data that reception server is provided;
Described server comprises advertisement putting unit, task throws in unit and task clearing unit;
Described advertisement putting unit is used for according to selecting ad data to be put, and this ad data is sent to mobile terminal;
Described task throws in unit after server and client user set up agreement, together task data is sent to client with ad data;
Described task clearing unit, after receiving the information that is finished of client task, to send to user according to the avail information preset and returns existing data.
8. as claimed in claim 7 based on the system that the mobile terminal advertisement of the mechanism of shaking is shown, it is characterized in that, described client also comprises advertisement details display unit, for when user executes the task, sends detailed data acquisition ask and show to server.
9. as claimed in claim 7 based on the system that the mobile terminal advertisement of the mechanism of shaking is shown, it is characterized in that, described client also comprises user behavior collector unit, and described user behavior collector unit browses custom data for the advertisement recording and add up client user.
10. as claimed in claim 7 based on the system that the mobile terminal advertisement of the mechanism of shaking is shown, it is characterized in that, described server also comprises user behavior analysis unit and unit is optimized in advertisement, and the data result that described user behavior analysis unit is used for the user advertising collected to browse custom is analyzed; Described advertisement optimizes unit according to the analysis result of user behavior analysis unit, selects the ad data being applicable to user, and is pushed to advertising display unit.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510078899.3A CN104660601A (en) | 2015-02-13 | 2015-02-13 | Toss mechanism based method and system for mobile terminal advertisement display |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510078899.3A CN104660601A (en) | 2015-02-13 | 2015-02-13 | Toss mechanism based method and system for mobile terminal advertisement display |
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| CN104660601A true CN104660601A (en) | 2015-05-27 |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105761101A (en) * | 2016-02-04 | 2016-07-13 | 云南今日游情科技有限公司 | High-precision advertisement push system and method of mobile terminal based on mutual selection |
| CN106657188A (en) * | 2015-11-02 | 2017-05-10 | 天脉聚源（北京）科技有限公司 | WeChat shake terminal content pushing method and system |
| CN107527242A (en) * | 2017-08-28 | 2017-12-29 | 合肥美的智能科技有限公司 | For the advertisement dividend method of household electrical appliance and server, system, household electrical appliance |
-
2015
- 2015-02-13 CN CN201510078899.3A patent/CN104660601A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106657188A (en) * | 2015-11-02 | 2017-05-10 | 天脉聚源（北京）科技有限公司 | WeChat shake terminal content pushing method and system |
| CN105761101A (en) * | 2016-02-04 | 2016-07-13 | 云南今日游情科技有限公司 | High-precision advertisement push system and method of mobile terminal based on mutual selection |
| CN107527242A (en) * | 2017-08-28 | 2017-12-29 | 合肥美的智能科技有限公司 | For the advertisement dividend method of household electrical appliance and server, system, household electrical appliance |
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Application publication date: 20150527 |