CN102110269A - Advertisement releasing method and system - Google Patents
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- CN102110269A CN102110269A CN2011100456947A CN201110045694A CN102110269A CN 102110269 A CN102110269 A CN 102110269A CN 2011100456947 A CN2011100456947 A CN 2011100456947A CN 201110045694 A CN201110045694 A CN 201110045694A CN 102110269 A CN102110269 A CN 102110269A
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Abstract
The invention relates to an advertisement releasing method and system. The method comprises the following steps of: determining an advertisement space, and acquiring a keyword matched with the advertisement space; receiving an advertisement submitted by a user and an instruction of the keyword corresponding to the advertisement, and building an advertisement database, wherein the keyword corresponding to the advertisement is the keyword which is acquired from a keyword database and is matched with the advertisement space; and matching an advertisement corresponding to the keyword from the advertisement library according to the keyword matched with the advertisement space, and releasing the advertisement to the advertisement space according the matching result. In the advertisement releasing method and system provided by the invention, the keyword of an application is matched with the keyword of the advertisement to screen the advertisement applicable to the application, and the advertisement is pushed to an acceptance user, and accurate releasing of the advertisement in the application is realized, thus the advertisement released by an advertiser is most applicable to a terminal user of the application and the maximum popularization effect is achieved; meanwhile, the number of garbage advertisements obtained by the terminal user of the application can be effectively reduced.
Description
Technical field
The present invention relates to networking technology area, specifically is advertisement placement method and the system that is applied in the network system.
Background technology
Use the shop and provide the network platform of selling the own application software of developing to developer or developer, demand according to developer and developer, use the profit demand that the shop generally provides two kinds of basic models to satisfy developer or developer, a kind of is to sell to be divided into, and a kind of is exactly the web advertisement.The pattern requirement developer of the web advertisement or developer are with the ad code in nested application shop on the software that is intended to its exploitation, by use the shop with ad distribution to software, pay developer or the certain expense of developer according to the input effect of advertisement by using the shop.
The advertisement placement method that prior art provides to be adopted on a time period, throw in respectively by region etc., and this method can not effectively be analyzed user behavior, does not accomplish the effect of precisely throwing in.And if the user is accustomed to, analyze the words of knowing user behavior such as buying habit, consumption habit, hobby etc. and then need a large amount of user data collection information on the one hand, and the process of acquisition of information also may be conflicted with privacy of user, also relates to huge data analysis and data mining treatment capacity on the other hand.
How to realize the accurate input of the web advertisement used, make the final user of the most suitable this application of use of advertisement that the advertiser throws in, can reach maximum promotion effect.Effectively reduce the waste advertisements number of final user's acquisition of using simultaneously.This is to have the problem that the network system of using the shop need solve.
Summary of the invention
Fundamental purpose of the present invention provides a kind of web advertisement that can make and throws in advertisement placement method and system more accurately.
The technical solution adopted for the present invention to solve the technical problems is:
A kind of advertisement placement method, it comprises:
Determine advertisement position, and obtain the key word that is complementary of described advertisement position;
Receive the instruction of the key word of advertisement that the user submits to and described advertisement correspondence, set up advertisement base, the key word of described advertisement correspondence is: the key word that is complementary with described advertisement position that obtains from keyword database;
When the showing advertisements position, the key word that is complementary according to described advertisement position mates the advertisement of described key word correspondence from described advertisement base, according to the result of this coupling with described advertisement putting to described advertisement position.
Preferably, described definite advertisement position, and obtain the key word that is complementary of described advertisement position, specifically comprise:
Receive the key in application word of appointment, described key in application word is chosen from keyword database or is the artificial key in application word of setting, and this artificial key in application word of setting is added in the described keyword database;
Determine the advertisement position that advertisement will be added;
The key word of from described keyword database, specifying this advertisement position to be complementary.
Preferably, the key word of described advertisement correspondence comprises the information of this key word correspondence.
Preferably, to described advertisement position, afterwards, further comprise: upgrade by the information to the key word in the described keyword database and this key word correspondence with described advertisement putting for described result according to this coupling.
Preferably, described information to the key word in the described keyword database and this key word correspondence is upgraded, and afterwards, further comprises: search and this behaviour in service according to the user sort, filter and extract key word in the described keyword database.
The present invention also provides a kind of advertisement delivery system, and it comprises:
Advertisement position is provided with the unit, is used for determining advertisement position, and obtains the key word that is complementary of described advertisement position;
Advertisement base is set up the unit, is used to receive the instruction of the key word of advertisement that the user submits to and described advertisement correspondence, sets up advertisement base, and the key word of described advertisement correspondence is: the key word that is complementary with described advertisement position that obtains from keyword database;
The advertisement putting unit is used for when the showing advertisements position, and the key word that is complementary according to described advertisement position mates the advertisement of described key word correspondence from described advertisement base, according to the result of this coupling with described advertisement putting to described advertisement position.
Preferably, described advertisement position is provided with the unit, specifically comprises:
Key data is set up subelement, be used to receive the key in application word of appointment, described key in application word is chosen from keyword database or is the artificial key in application word of setting, and this artificial key in application word of setting is added in the described keyword database;
Advertisement position is determined subelement, is used for the advertisement position of determining that advertisement will be added;
The keyword matching subelement is used for the key word of specifying this advertisement position to be complementary from described keyword database.
Preferably, the key word of described advertisement correspondence comprises the information of this key word correspondence.
Preferably, described system also comprises: the key word updating block is used for the key word of described keyword database and the information of this key word correspondence are upgraded.
Preferably, described system also comprises the ordering filter element, is used for according to user's search and this behaviour in service described keyword database key word being sorted, filtering and extracts.
Implement technical scheme of the present invention, have following beneficial effect: advertisement placement method provided by the invention and system mate by the key word of key in application word and advertisement, filter out advertisement that is fit to this application and the user who this advertisement pushing is given acceptance, the accurate input of the advertisement on realizing using, make the final user of the most suitable this application of use of advertisement that the advertiser throws in, can reach maximum promotion effect.Effectively reduce the waste advertisements number of final user's acquisition of using simultaneously.
Description of drawings
The method flow diagram that Fig. 1 provides for the embodiment of the invention;
Fig. 2 is the process flow diagram of the step S110 of Fig. 1;
Another process flow diagram of the method that Fig. 3 provides for the embodiment of the invention;
The another process flow diagram of the method that Fig. 4 provides for the embodiment of the invention;
The system construction drawing that Fig. 5 provides for the embodiment of the invention;
Fig. 6 is provided with the structural drawing of unit for the advertisement position among Fig. 5;
Another structural drawing of system that Fig. 7 provides for the embodiment of the invention;
The another structural drawing of system that Fig. 8 provides for the embodiment of the invention.
The realization of the object of the invention, functional characteristics and advantage will be in conjunction with the embodiments, are described further with reference to accompanying drawing.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
The embodiment of the invention provides a kind of advertisement placement method, is applied in the network system, and as shown in Figure 1, the method comprising the steps of:
S110, determine advertisement position, and obtain the key word that is complementary of described advertisement position.
Wherein, in other embodiment, more specifically, as shown in Figure 2, this step S110 comprises step:
The key in application word of S111, reception appointment, described key in application word are chosen from keyword database or are the artificial key in application word of setting, and key in application word of this artificial setting is added in the described keyword database; In this step S111, generally upload or revise key word in application by the developer, can specify this key in application word by the developer, key word is selected from keyword database, also can manually set the key in application word by the developer, if artificial setting, just this artificial key word of setting to be added in the described keyword database, an application can be selected a plurality of key words.
S112, determine the advertisement position that advertisement will be added.In this step S112, on the developer wishes using during embedded advertisement, need at first to determine that advertisement will add position and the size in the application to, the advertisement position on promptly determining to use.
S113, the key word of from described keyword database, specifying this advertisement position to be complementary.In this step S112, specify the key word of this advertisement position coupling, can specify a plurality of key words for an advertisement position, but these key words all are this key in application words.
S120, receive the instruction of the key word of advertisement that the user submits to and described advertisement correspondence, set up advertisement base, the key word of described advertisement correspondence is: the key word that is complementary with described advertisement position that obtains from keyword database.In this step S120, when submitting advertisement to, the advertiser can specify one or more key words for this advertisement, and this key word will be selected from keyword database.Can see the price of certain key word and the advertisement position quantity of this key word correspondence, i.e. the information of this key word correspondence, thus determine which key word this advertisement is associated with on.
S130, when the showing advertisements position, the key word that is complementary according to described advertisement position mates the advertisement of described key word correspondence from described advertisement base, according to the result of this coupling with described advertisement putting to described advertisement position.In this step S130, from advertisement base, carry out advertising inquiry and represent according to the key word of advertisement position correspondence.The user searches out when using in the application shop, its user behavior can be summarized and describes with the key in application word that found, when using the advertisement that represents when using in this applications, the user just can think suitable user like this, thus the accurate input of realization advertisement.Make the final user of the most suitable this application of use of advertisement that the advertiser throws in, can reach maximum promotion effect.Effectively reduce the waste advertisements number of final user's acquisition of using simultaneously.
In addition, in other embodiment, further, as shown in Figure 3, after step S130, also comprise step: S140, the information of the key word in the described keyword database and this key word correspondence is upgraded.Concrete, this renewal specifically comprises: network system is carried out background maintenance to keyword database, adds new key word, the key word that deletion is aging.Network system can be adjusted the price of this key word according to the download user number of the advertisement position quantity under this key word, number of applications, this application, the number of ads of throwing in; Network system can also be carried out keypoint recommendation to key word, with forward demonstration in the key word selective listing.Developer and advertiser can apply for adding new key word, in the pending back typing keyword database.
In addition, in other embodiment, further, as shown in Figure 4, after step S140, also comprise step: S150, key word in the described keyword database sorted, filter and extracts according to user's search and this behaviour in service.So that the high key word of frequency is promoted or extracted to emphasis.This network system provides the charge method of multiple advertisement position to select for the developer, and the developer can select one or more modes.Also can select multiple mode when the advertiser submits advertisement to, the charge unit price of each charging way is different, adds and selects the price of key word different, need recomputate according to the price of key word under this charge method of selecting.The developer can trend towards the key word of selecting price comparison high, but the advertiser can take all factors into consideration price and this key word advertisement position quantity down of this key word, finally makes the coupling of advertisement position and advertisement reach equilibrium.
The embodiment of the invention also provides a kind of advertisement delivery system, as shown in Figure 5, comprising:
Advertisement position is provided with unit 210, is used for determining advertisement position, and obtains the key word that is complementary of described advertisement position;
Advertisement base is set up unit 220, is used to receive the instruction of the key word of advertisement that the user submits to and described advertisement correspondence, sets up advertisement base, and the key word of described advertisement correspondence is: the key word that is complementary with described advertisement position that obtains from keyword database;
In other embodiment, more specifically, as shown in Figure 6, described advertisement position is provided with unit 210 and also comprises:
Key data is set up subelement 211, be used to receive the key in application word of appointment, described key in application word is chosen from keyword database or is the artificial key in application word of setting, and this artificial key in application word of setting is added in the described keyword database;
Advertisement position is determined subelement 212, is used for the advertisement position of determining that advertisement will be added;
Wherein, in the foregoing description, the key word of described advertisement correspondence comprises the information of this key word correspondence.
In other embodiment, further, as shown in Figure 7, described system also comprises: key word updating block 240 is used for the key word of described keyword database and the information of this key word correspondence are upgraded.
In other embodiment, further, as shown in Figure 8, described system also comprises ordering filter element 250, is used for according to user's search and this behaviour in service described keyword database key word being sorted, filtering and extracts.
The user searches out when using in the application shop, its user behavior can be summarized and describes with the key in application word that found, when using the advertisement that represents when using in this applications, the user just can think suitable user like this, thus the accurate input of realization advertisement.Make the final user of the most suitable this application of use of advertisement that the advertiser throws in, can reach maximum promotion effect.Effectively reduce the waste advertisements number of final user's acquisition of using simultaneously.
Below only be preferred embodiment of the present invention,, all any modifications of being done within the spirit and principles in the present invention, be equal to and replace and improvement etc., all should be included within protection scope of the present invention not in order to restriction the present invention.
Claims (10)
1. an advertisement placement method is characterized in that, comprising:
Determine advertisement position, and obtain the key word that is complementary of described advertisement position;
Receive the instruction of the key word of advertisement that the user submits to and described advertisement correspondence, set up advertisement base, the key word of described advertisement correspondence is: the key word that is complementary with described advertisement position that obtains from keyword database;
When the showing advertisements position, the key word that is complementary according to described advertisement position mates the advertisement of described key word correspondence from described advertisement base, according to the result of this coupling with described advertisement putting to described advertisement position.
2. method according to claim 1 is characterized in that, described definite advertisement position, and obtain the key word that is complementary of described advertisement position, specifically comprise:
Receive the key in application word of appointment, described key in application word is chosen from keyword database or is the artificial key in application word of setting, and this artificial key in application word of setting is added in the described keyword database;
Determine the advertisement position that advertisement will be added;
The key word of from described keyword database, specifying this advertisement position to be complementary.
3. as method as described in the claim 2, it is characterized in that the key word of described advertisement correspondence comprises the information of this key word correspondence.
4. as method as described in the claim 3, it is characterized in that to described advertisement position, afterwards, further comprise: upgrade by the information to the key word in the described keyword database and this key word correspondence with described advertisement putting for described result according to this coupling.
5. as method as described in the claim 4, it is characterized in that, described information to the key word in the described keyword database and this key word correspondence is upgraded, afterwards, further comprise: search and this behaviour in service according to the user sort, filter and extract key word in the described keyword database.
6. an advertisement delivery system is characterized in that, comprising:
Advertisement position is provided with the unit, is used for determining advertisement position, and obtains the key word that is complementary of described advertisement position;
Advertisement base is set up the unit, is used to receive the instruction of the key word of advertisement that the user submits to and described advertisement correspondence, sets up advertisement base, and the key word of described advertisement correspondence is: the key word that is complementary with described advertisement position that obtains from keyword database;
The advertisement putting unit is used for when the showing advertisements position, and the key word that is complementary according to described advertisement position mates the advertisement of described key word correspondence from described advertisement base, according to the result of this coupling with described advertisement putting to described advertisement position.
7. as system as described in the claim 6, it is characterized in that described advertisement position is provided with the unit, specifically comprises:
Key data is set up subelement, be used to receive the key in application word of appointment, described key in application word is chosen from keyword database or is the artificial key in application word of setting, and this artificial key in application word of setting is added in the described keyword database;
Advertisement position is determined subelement, is used for the advertisement position of determining that advertisement will be added;
The keyword matching subelement is used for the key word of specifying this advertisement position to be complementary from described keyword database.
8. as system as described in the claim 7, it is characterized in that the key word of described advertisement correspondence comprises the information of this key word correspondence.
9. as system as described in the claim 8, it is characterized in that also comprise: the key word updating block is used for the key word of described keyword database and the information of this key word correspondence are upgraded.
10. as system as described in the claim 9, it is characterized in that, also comprise the ordering filter element, be used for described keyword database key word being sorted, filtering and extracts according to user's search and this behaviour in service.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011100456947A CN102110269A (en) | 2011-02-25 | 2011-02-25 | Advertisement releasing method and system |
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| CN2011100456947A CN102110269A (en) | 2011-02-25 | 2011-02-25 | Advertisement releasing method and system |
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| CN102110269A true CN102110269A (en) | 2011-06-29 |
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2013034027A1 (en) * | 2011-09-09 | 2013-03-14 | 腾讯科技（深圳）有限公司 | Method and system for recommending media information post |
| CN103607647A (en) * | 2013-11-05 | 2014-02-26 | Tcl集团股份有限公司 | Multimedia video advertisement recommendation method, system and advertisement playing equipment |
| CN103778548A (en) * | 2012-10-19 | 2014-05-07 | 阿里巴巴集团控股有限公司 | Goods information and keyword matching method, and goods information releasing method and device |
| CN106530012A (en) * | 2016-11-23 | 2017-03-22 | 北京字节跳动科技有限公司 | Advertisement material data processing method and apparatus |
| CN106709765A (en) * | 2017-01-11 | 2017-05-24 | 北京图知天下科技有限责任公司 | Advertisement delivery management method |
| CN107085598A (en) * | 2017-03-31 | 2017-08-22 | 武汉斗鱼网络科技有限公司 | A kind of website homepage magic lantern replacing options and system |
| CN108628832A (en) * | 2018-05-08 | 2018-10-09 | 中国联合网络通信集团有限公司 | A kind of information keyword acquisition methods and device |
| CN108921610A (en) * | 2018-06-26 | 2018-11-30 | 广州友谱网络科技有限公司 | Advertisement operation system based on block chain |
| CN112215650A (en) * | 2020-10-12 | 2021-01-12 | 上海酷量信息技术有限公司 | Automatic selection system and method for optimal advertisement promotion scheme |
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Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2013034027A1 (en) * | 2011-09-09 | 2013-03-14 | 腾讯科技（深圳）有限公司 | Method and system for recommending media information post |
| CN103778548A (en) * | 2012-10-19 | 2014-05-07 | 阿里巴巴集团控股有限公司 | Goods information and keyword matching method, and goods information releasing method and device |
| CN103778548B (en) * | 2012-10-19 | 2018-05-29 | 阿里巴巴集团控股有限公司 | Merchandise news and key word matching method, merchandise news put-on method and device |
| CN103607647A (en) * | 2013-11-05 | 2014-02-26 | Tcl集团股份有限公司 | Multimedia video advertisement recommendation method, system and advertisement playing equipment |
| CN106530012A (en) * | 2016-11-23 | 2017-03-22 | 北京字节跳动科技有限公司 | Advertisement material data processing method and apparatus |
| CN106530012B (en) * | 2016-11-23 | 2019-05-28 | 北京字节跳动科技有限公司 | Advertisement material data processing method and device |
| CN106709765A (en) * | 2017-01-11 | 2017-05-24 | 北京图知天下科技有限责任公司 | Advertisement delivery management method |
| CN107085598A (en) * | 2017-03-31 | 2017-08-22 | 武汉斗鱼网络科技有限公司 | A kind of website homepage magic lantern replacing options and system |
| CN108628832A (en) * | 2018-05-08 | 2018-10-09 | 中国联合网络通信集团有限公司 | A kind of information keyword acquisition methods and device |
| CN108921610A (en) * | 2018-06-26 | 2018-11-30 | 广州友谱网络科技有限公司 | Advertisement operation system based on block chain |
| CN108921610B (en) * | 2018-06-26 | 2020-11-13 | 广州天高软件科技有限公司 | Advertisement operation system based on block chain |
| CN112215650A (en) * | 2020-10-12 | 2021-01-12 | 上海酷量信息技术有限公司 | Automatic selection system and method for optimal advertisement promotion scheme |
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Application publication date: 20110629 |