CN106530012B - Advertisement material data processing method and device - Google Patents
Advertisement material data processing method and device Download PDFInfo
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- CN106530012B CN106530012B CN201611035078.2A CN201611035078A CN106530012B CN 106530012 B CN106530012 B CN 106530012B CN 201611035078 A CN201611035078 A CN 201611035078A CN 106530012 B CN106530012 B CN 106530012B
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Abstract
The embodiment of the present application discloses advertisement material data processing method and device, and method includes: that application shop server receives the first request sent by the first client of application shop, and determines the user behavior information in the first request；User behavior information in first request is sent to the advertisement material server of destination application APP, so that the advertisement material server of target APP according to the corresponding advertisement material data of the user behavior acquisition of information and returns to application shop server；The advertisement material data corresponding with user behavior information that the advertisement material server of target APP returns is received, to show ad content corresponding with the advertisement material data in the results page that response first is requested.With this, the clicking rate of accurate class APP downloads ad can be improved, and the downloading rate of the shown APP of advertisement can be improved, and then promote the popularization rate of the content platform class APP not strong for vertical attribute.
Description
Technical field
This application involves Internet technical fields, more particularly to advertisement material data processing method and device.
Background technique
In recent years, with the development of mobile internet, application program used in mobile terminal (APP, Application)
Gradually instead of website, and become the internet appliance that netizen relies on the most, market scale is more than trillion.Fierce city
So that various types of APP in the new customer-side of acquisition, do not stint and put into great number budget, APP downloads the market of series advertisements for field competition
Also develop therewith.
APP downloads series advertisements, specifically includes that according to Type division and shows that class APP downloads ad and accurate class APP are downloaded extensively
It accuses.Wherein, accurate class APP downloads ad is mainly included in the advertisement in application shop by being shown after search operation
The related APP's that the location advertising of (can referred to as " search advertisements ") and the APP message details displaying page in application shop shows
Recommended advertisements (can referred to as " recommended advertisements ").
Wherein, in described search advertisement, the APP advertiser of popularization demand needs to buy specific search key.
For example, football information class APP " understanding ball Supreme Being ", if it is desired to obtain more downloads in application shop, then need to buy " foot
This keyword of ball information ", when user search for " football information " when, application shop more all can have purchased " football information " this
The APP advertiser of a keyword, if estimated, downloading probability is higher and bid is suitable, and search result will show " understanding ball Supreme Being "
Advertisement, otherwise, only when user actively search " understanding ball Supreme Being " when, could show " understanding ball Supreme Being ".
In the recommended advertisements, there is the APP advertiser of popularization demand then to need to buy the relevant APP message details page
In recommended location.For example, friend-making class APP " X ", if it is desired to obtain more downloads in application shop, then can buy same
The recommended location of the message details page of the APP " Y " of type, in this way when user enters the application message details page of APP " Y "
When, so that it may see the recommended advertisements of APP " X ".
Currently, the market competition of content platform class APP is very fierce, it mainly may include that Comprehensive Data platform and pure video are flat
Platform, by taking content platform class APP " today's tops " as an example, comprising largely with football related content (for example, foot in " today's tops "
Ball related news, excellent goal video, match depth tactical analysis etc.), the advertiser of " today's tops " in order to promote the APP,
" football information " this keyword can be then bought in application shop, and when user is at search " football information ", application shop is taken
Business device can then get universal advertising material data (such as the logo and universal advertising including " today's tops " of " today's tops "
Official documents and correspondence, such as " 5.8 hundred million users all in the information APP used, what you were concerned about, it is only top news！") etc., it then can be in application shop
The universal advertising of " today's tops " is shown in search result list page, that is to say, that the content of displaying include with it is above-mentioned general wide
Accuse the logo and universal advertising official documents and correspondence of material corresponding " today's tops ".
But in the case, for the user for not quite understanding " today's tops ", first reaction be, this
What relationship " today's tops " and football in advertisement seem without, so that user will not want to go to click and check this advertisement, with
This, the clicking rate of the advertisement can be very low, and then will affect the downloading rate of the APP in the advertisement (" today's tops "), can finally lead
Cause system is no longer shown because ad click rate is low, alternatively, the advertiser of today's tops abandons because its APP downloading rate is low
Buy " football information " this keyword.That is, the existing advertisement material processing side for accurate class APP downloads ad
Case is unfavorable for the popularization of the not strong content platform class APP of vertical attribute.
Summary of the invention
This application provides advertisement material data processing method and devices, and the click of accurate class APP downloads ad can be improved
Rate, and the downloading rate of the shown APP of advertisement can be improved, and then promote pushing away for the content platform class APP not strong for vertical attribute
Wide rate.
This application provides following schemes:
A kind of advertisement material data processing method, comprising:
Application shop server receives the first request sent by the first client of application shop, and determines that first asks
User behavior information in asking；
User behavior information in first request is sent to the advertisement material server of destination application APP, so as to
The advertisement material server of target APP is according to the corresponding advertisement material data of the user behavior acquisition of information and returns using quotient
Shop server；
The advertisement material data corresponding with user behavior information that the advertisement material server of target APP returns is received, with
Ad content corresponding with the advertisement material data is shown in the results page that response first is requested.
Preferably, after the first request sent by the first client of application shop is received in application shop server,
Further include: determine the device identification of the first client；
The method, further includes:
The device identification of first client is sent to the advertisement material server of target APP, so as to target APP's
Advertisement material server is after determining the corresponding relationship between device identification and advertisement material data, by the equipment of the first client
Mark and corresponding advertisement material data are sent to the content server of target APP.
It preferably, include the relevant information of target APP in the ad content,
The method, further includes:
The second client operation for executing downloading target APP is provided in the results page of first request of response
The first option of operation, so as to the first client pass through first option of operation receive user download the second client finger
It enables, and the request for downloading the second client is committed to application shop server；
The request for receiving the second client of downloading provides the second operation choosing for executing the second client operation of installation
, so that the first client receives by second option of operation instruction of the second client of user installation, and in completion the
After the installation of two clients, content acquisition request is carried out to the content server of target APP by the second client.
Preferably, first request is the request of search key or the request for checking any APP detail information；
Determine the user behavior information in the first request, comprising: determine the key word information of user's input or determine current
Locating APP page info.
Preferably, further includes: the first mapping table of keyword with the APP for buying the keyword is stored in advance；
After the key word information for determining user's input, further includes:
The APP of the keyword was bought according to the inquiry of the first mapping table, and using the APP inquired as target
APP。
Preferably, further includes: each APP is stored in advance and bought the APP of recommended location in the APP detail information page
The second mapping table；
After determining the APP page info being presently in, further includes:
Second of recommended location in the first current AAP detail information page was bought according to the inquiry of the second mapping table
APP, and using the 2nd APP inquired as target APP.
A kind of advertisement material data processing method, comprising:
The advertisement material server of target APP receives the user behavior letter in the first request that application shop server is sent
Breath, wherein first request is what application shop server was received by the first client of application shop；
According to the corresponding advertisement material data of the user behavior acquisition of information and application shop server is returned to, to answer
With shop server according to the advertisement material data corresponding with user behavior information received, in the result that response first is requested
Ad content corresponding with the advertisement material data is shown in the page.
Preferably, further includes: the advertisement material server of target APP receives the first client that application shop server is sent
The device identification at end；
After according to the corresponding advertisement material data of the user behavior acquisition of information, further includes:
Determine the corresponding relationship between device identification and advertisement material data；
The device identification of first client and corresponding advertisement material data are sent to the content service of target APP
Device, so that the content server as target APP receives the content acquisition request sent by the second client of target APP
When, corresponding advertisement material data is obtained according to device identification and carries out advertising display.
Preferably, the user behavior information includes the key word information of user's input,
According to the corresponding advertisement material data of the user behavior acquisition of information, comprising:
Determine the corresponding content tab of keyword；
Ad content corresponding with keyword is obtained according to determining content tab；
Advertisement material data is extracted from the ad content according to preset advertisement material template.
Preferably, further includes: the mode for being in advance based on string matching generates the first mapping of keyword and content tab
Set,
Determine the corresponding content tab of keyword, comprising:
The corresponding content tab of keyword is determined according to first mapping set.
Preferably, the user behavior information includes the APP page info being presently in,
According to the corresponding advertisement material data of the user behavior acquisition of information, comprising:
Determine the corresponding content tab of APP page info being presently in；
Ad content relevant to the APP page info being presently in is obtained according to determining content tab；
Advertisement material data is extracted from the ad content according to preset advertisement material template.
Preferably, further includes: the mode for being in advance based on data mining generates the second mapping set of APP and content tab,
Determine the corresponding content tab of APP page info being presently in, comprising:
The corresponding content tab of the APP in current page is determined according to second mapping set.
A kind of advertisement material data processing method, comprising:
The equipment for the first client that the advertisement material server that the content server of target APP receives target APP is sent
Mark and advertisement material data, and the corresponding relationship of recording equipment mark and advertisement material data；
The content acquisition request sent by the second client of target APP is received, determines the equipment mark of the second client
The corresponding advertisement material data of device identification of knowledge and the second client；
It obtains the corresponding content of the advertisement material data and shows.
Preferably, further includes:
Determine the corresponding content tab of advertisement material data；
It obtains content relevant to content tab and is shown.
A kind of advertisement material data processing equipment, is set in application shop server,
Include:
First determination unit for receiving the first request sent by the first client of application shop, and determines the
User behavior information in one request；
First transmission unit, for the user behavior information in the first request to be sent to the wide of destination application APP
Accuse material services device, so as to target APP advertisement material server according to the corresponding advertising thing of user behavior acquisition of information
Material data simultaneously return to application shop server；
Display unit is received, the advertisement material server for receiving target APP returns corresponding to user behavior information
Advertisement material data, to be shown in corresponding with advertisement material data advertisement in the results page that response first is requested
Hold.
A kind of advertisement material data processing equipment is set in the advertisement material server of target APP, comprising:
First receiving unit, the user behavior information in the first request for receiving the transmission of application shop server,
In, first request is what application shop server was received by the first client of application shop；
Acquiring unit, for according to the corresponding advertisement material data of the user behavior acquisition of information and returning to application shop
Server is responding so that application shop server is according to the advertisement material data corresponding with user behavior information received
Ad content corresponding with the advertisement material data is shown in the results page of first request.
A kind of advertisement material data processing equipment, is set in the content server of target APP, comprising:
Third receiving unit, the equipment mark for the first client that the advertisement material server for receiving target APP is sent
Knowledge and advertisement material data, and the corresponding relationship of recording equipment mark and advertisement material data；
Third determination unit determines for receiving the content acquisition request sent by the second client of target APP
The device identification of two clients and the corresponding advertisement material data of the device identification of the second client；
First display unit, for obtaining the corresponding content of the advertisement material data and showing.
According to specific embodiment provided by the present application, this application discloses following technical effects:
The embodiment of the present application provides a kind of advertisement material data processing method and device, can be applied to application shop service
The content server of device, the advertisement material server of target APP and target APP, wherein application shop server can receive logical
It crosses the first client of application shop is sent first to request and determine the user behavior information in the first request, and by the use
Family behavioural information is sent to the advertisement material server of target APP, then receives the advertisement material server return of target APP
Advertisement material data corresponding with user behavior information, to be shown and the advertising thing in the results page that response first is requested
Expect the corresponding ad content of data；Correspondingly, the advertisement material server of target APP, then can receive application shop server hair
The user behavior information sent obtains corresponding advertisement material data and returns to application shop server；The content of target APP
Server then can receive device identification and the advertisement material number of the first client of the advertisement material server transmission of target APP
According to the corresponding relationship of simultaneously recording equipment mark and advertisement material data, and it can receive the second client transmission by target APP
Content acquisition request, then determine the second client device identification and the second client the corresponding advertising thing of device identification
Expect data, and obtains the corresponding content of the advertisement material data and show.That is, providing a kind of dynamic advertising thing
Expect data processing method, on the one hand, can show institute according to the corresponding advertisement material data of user behavior acquisition of information, and to user
State the corresponding ad content of advertisement material data；On the other hand, can when after user downloads target APP and using target APP,
Recommend content corresponding with advertisement material to user.With this, on the one hand, the clicking rate of accurate class APP downloads ad can be improved, and
It can be improved the downloading rate of the shown APP of advertisement, and then promoted for content platform class APP (not strong interior of especially vertical attribute
Hold platform class APP) popularization rate；On the other hand, the user experience of downloading and the new user using APP can be promoted；In another aspect,
It may also be advantageous for application shop and carry out flow realization, to improve system income.
Certainly, any product for implementing the application does not necessarily require achieving all the advantages described above at the same time.
Detailed description of the invention
In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, below will be to institute in embodiment
Attached drawing to be used is needed to be briefly described, it should be apparent that, the accompanying drawings in the following description is only some implementations of the application
Example, for those of ordinary skill in the art, without creative efforts, can also obtain according to these attached drawings
Obtain other attached drawings.
Fig. 1 is the flow chart of first method provided by the embodiments of the present application；
Fig. 2 is the schematic diagram of a scenario of first method provided by the embodiments of the present application；
Fig. 3 is the schematic diagram of a scenario of first method provided by the embodiments of the present application；
Fig. 4 is the schematic diagram of a scenario of first method provided by the embodiments of the present application；
Fig. 5 is the schematic diagram of a scenario of first method provided by the embodiments of the present application；
Fig. 6 is the flow chart of second method provided by the embodiments of the present application；
Fig. 7 is the flow chart of third method provided by the embodiments of the present application；
Fig. 8 is the schematic diagram of first device provided by the embodiments of the present application；
Fig. 9 is the schematic diagram of second device provided by the embodiments of the present application；
Figure 10 is the schematic diagram of 3rd device provided by the embodiments of the present application.
Specific embodiment
Below in conjunction with the attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.It is based on
Embodiment in the application, those of ordinary skill in the art's every other embodiment obtained belong to the application protection
Range.
Firstly the need of explanation, in the embodiment of the present application, the entity being related to specifically includes that application shop service
Advertisement material server (in the present embodiment, can be the advertisement material server of determining target APP), the APP of device, APP
Content server (can be in the present embodiment, the content server of determining target APP).In the embodiment of the present application, each reality
It is mutually indepedent between body to cooperate again, it describes in detail below to concrete implementation mode.
Embodiment one
Referring to Fig. 1, which provides at a kind of advertisement material data first from the angle of application shop server
Reason method, includes the following steps:
S101, application shop server receives the first request sent by the first client of application shop, and determines
User behavior information in first request.
In practical applications, user can will be under the client (in the present embodiment, can be the first client) of application shop
It is downloaded on its terminal device, is requested with being sent by the first client to application shop server, such as inquiry application
(APP) request, the request for checking any APP detail information, the request for downloading APP, etc..
In the present embodiment, user can submit the first instruction to the first client, and the first client receives the first instruction
Afterwards, then corresponding first request of the first instruction can be sent to application shop server, when application shop server receives institute
After stating the first request, the user behavior information in the first request can be determined.
In specific implementation, first request can be the request of search key, or check any APP detail information
Request.
It is described first request be search key request when, the determination first request in user behavior information,
It can be then the key word information of determining user's input.
It is described first request be check any APP detail information request when, the determination first request in user
Behavioural information can be then the determining APP page info being presently in.
User behavior information in first request is sent to the advertisement material server of destination application APP by S102,
So that the advertisement material server of target APP is answered according to the corresponding advertisement material data of the user behavior acquisition of information and return
Use shop server.
In this step, the process comprising a determining target APP.
In specific implementation, the first mapping table of keyword with the APP for buying the keyword can be stored in advance,
And/or each APP with bought the second mapping table of the APP of recommended location in the APP detail information page.
Based on this, in the case where first request is the request of search key, in the key for determining user's input
After word information, the APP for buying the keyword can be also inquired according to the first mapping table, and the APP inquired is made
For target APP.
Alternatively, being presently in the case where first request is to check the request of any APP detail information in determination
APP page info after, can also according to the second mapping table inquire buy in the first current AAP detail information page
2nd APP of recommended location, and using the 2nd APP inquired as target APP.
The advertisement material server of target APP can receive the user behavior information that application shop server is sent, and
It can be according to the corresponding advertisement material data of the user behavior acquisition of information.
In specific implementation, according to the process of the corresponding advertisement material data of the user behavior acquisition of information, can be divided into
Following two situation.
In a kind of situation, the user behavior information is the key word information of user's input, then can first determine keyword pair
The content tab answered obtains ad content corresponding with keyword further according to determining content tab, then according to preset wide
It accuses material template and extracts advertisement material data from the ad content.
In specific implementation, the corresponding content tab of keyword can be determined by preset keyword Understanding Module, led to
In normal situation, the keyword for search is fixed, therefore can preset the mapping ruler of keyword and content tab simultaneously
It is stored in keyword Understanding Module, for example " football information " is mapped as " football ".Due in APP advertisement material server
Content all by specific machine mould or manually can stamp content tab, therefore, can easily be looked for by content tab
To corresponding content.
, can be very big by the workload manually to label in the commercially available large numbers of situations of keyword, meeting
A large amount of manpower is consumed, we can be in advance based on the mode of string matching, such as by the character string of keyword and content mark
It signs character string and carries out matched mode etc., the first mapping set for generating keyword and content tab (for example may include tens of thousands of
Keyword), it, then, can also be according to practical need to determine the corresponding content tab of keyword according to first mapping set
It wants, further manual confirmation etc. is carried out by operation personnel, with this, can effectively save manpower, and improve the efficiency to label.
In another case, the user behavior information is the APP page info being presently in, then current institute can be first determined
The corresponding content tab of APP page info at place, the APP page info for obtaining and being presently in further according to determining content tab
Then relevant ad content extracts advertisement material data according to preset advertisement material template from the ad content.
In specific implementation, it can determine that APP is corresponding interior in current page by preset content tab mapping block
Hold label, it is generally the case that the recommended location in commercially available APP details page is fixed, thus can preset APP with
The mapping ruler of content tab is simultaneously stored in content tab mapping block, for example APP " understanding ball Supreme Being " is mapped as " football ".By
In, the content in the advertisement material server of APP all by specific machine mould or manually can stamp content tab, therefore,
Corresponding content can be easily found by content tab.
In the large numbers of situations of recommended location in commercially available APP details page, by what is manually labelled
Workload can be very big, can consume a large amount of manpower, we can be in advance based on the mode of data mining, such as can be by being used for
The interface for collecting user traffic data, is collected the reading data of the user of installation targets APP client, then will read
Data stamp content tab, are installed in a manner of favorite content type of the user etc. by this to count, with generate APP with it is interior
The second mapping set for holding label, then can determine the corresponding content of the APP in current page according to second mapping set
Label, with this, can effectively save people in addition, also further manual confirmation etc. can be carried out by operation personnel according to actual needs
Power, and improve the efficiency to label.
In practical applications, advertisement material template can be preset and be stored in the advertisement material server of APP, according to
Actual needs, advertisement material template may be configured as different forms, and in the present embodiment, advertisement material template such as may be used are as follows:
<title, slogan, image, tag, content id>
Wherein, title is the title for choosing content, and slogan is Advertising Copy corresponding with content tab, for example, for
Content tab " football ", slogan can be " most full football information, be all in today's tops ", and image is the surface plot of advertisement, such as
It can be the surface plot of some goal Video Roundup, tag is the corresponding content tab of material, i.e., " football ", content id is should
ID of the goal Video Roundup in content data base.
After getting the corresponding advertisement material data of the user behavior information, then application shop service is returned it into
Device.
S103 receives the advertisement material number corresponding with user behavior information that the advertisement material server of target APP returns
According to show ad content corresponding with the advertisement material data in the results page that response first is requested.
Application shop server can receive the advertisement material data that the advertisement material server of target APP returns, and
Can will ad content corresponding with the advertisement material data, be showed in the result of page searching or current page of application shop
The recommended location of the detail information page of middle APP.
It in specific implementation, may include the relevant information of target APP in the ad content, it is according to actual needs, described
Relevant information such as may include title, mark (LOGO), recommendation rank of target APP etc..
Based on this, second for executing downloading target APP can provide in the results page of first request of response
The first option of operation (for example, the button of entitled " downloading ") of client operation, so that the first client is grasped by described first
Make option and receive the instruction that user downloads the second client, and the request for downloading the second client is committed to application shop service
Device.
Then, it can provide after the request for receiving the second client of downloading for executing the second client operation of installation
Second option of operation (for example, the button of entitled " installation ") is used so that the first client is received by second option of operation
The instruction of the second client is installed at family, and after the installation for completing the second client, through the second client into target APP
Hold server and carries out content acquisition request.
That is, launched by the dynamic to advertisement material data, for example, when user searches for " football information ", it is " modern
The universal advertising material of day top news " can be changed to official documents and correspondence relevant to football and picture, when user searches for " military affairs ", " today head
The universal advertising material of item " can be changed to official documents and correspondence relevant to military affairs and picture, then user downloads the probability of " today's tops " just
It can improve very much, and then " today's tops " can be made to make a big purchase a plurality of types of keywords in large quantities in application shop (as long as this is closed
The related content of keyword is relatively abundanter on platform, can buy).So, it can be obtained for content platform class APP
More downloading rate and more new users are obtained, more incomes can be increased for application shop.
In the present embodiment, it is asked in the reception of application shop server by first that the first client of application shop is sent
After asking, the device identification (device id) of equipment locating for the first client can be also further determined that, and can be by first client
Device identification be sent to the advertisement material server of target APP.
The advertisement material server of target APP can receive the equipment mark for the first client that application shop server is sent
Know, and can after according to the corresponding advertisement material data of the user behavior acquisition of information, further determine that device identification with
Corresponding relationship between advertisement material data, then by the device identification of the first client and corresponding advertisement material data
It is sent to the content server of target APP.
The content server of target APP, in the first client that the advertisement material server for receiving target APP is sent
After device identification and advertisement material data, the corresponding relationship of device identification and advertisement material data can be recorded (such as can
It is recorded by the inclusion of the third mapping table of device identification and the corresponding relationship of advertisement material data).
After user's downloading installs the second client of target APP, content acquisition instruction can be sent to the second client
(such as the page etc. for opening the second client) then can be by corresponding content after the second client receives content acquisition instruction
Acquisition request is sent to the content server of target APP.
The content server of target APP can first determine setting for the second client after receiving the content acquisition request
Standby mark, then can determine advertisement material data corresponding to the device identification of the second client according to third mapping table.
According to the advertisement material data, content corresponding with the advertisement material data can be got and be shown,
For example can be used as the content of preferred recommendation, so that user is in the first client by the content that the second client is seen first
Shown in content corresponding to advertisement, to guarantee user experience.
Next, can also further determine that the corresponding content tab of advertisement material data.
For example, can automatically or by the artificial content tab to advertisement material data be carried out by preset model
It determines, then can obtain content relevant to content tab and be shown, so that user passes through the second client on seeing
After the content for stating preferred recommendation, the content looked next at is content relevant to the institute of advertisement shown in the first client,
To be further ensured that user experience.
The scheme in the present embodiment can be illustrated by specific example below.
Example one:
Assuming that information recommends platform APP A to have purchased various types of keywords in application shop B, including " football
Information ".
Referring to shown in Fig. 2, searched when user is issued by the first client of application shop B to the server of application shop B
When rope is requested, that is to say, that input " football information " in the searched page 21 of application shop B and scan for, application shop
Server can first determine the user behavior information in the searching request, the i.e. keyword " football information " of user's input.
Then, the APP for buying " football information " can be inquired by above-mentioned first mapping table, if wrapping in query result
User behavior information " football information " in the searching request can be then sent to the advertisement material services of APP A by A containing APP
Device.
In addition, can also further determine that the first device id of equipment locating for the first client, and can be by first equipment
ID is also sent to the advertisement material server of APP A.
After the advertisement material server of APP A receives user behavior information " football information ", the first device id, it can lead to
It crosses preset keyword Understanding Module and determines the corresponding content tab of keyword " football information ", for example, the content tab determined
For " football ", then then relevant hot content can be found according to " football ".
The advertisement material server of APP A is finding relevant hot content (for example, entitled " UEFA Champions League group round robin top ten
Goal video " Video Roundup) after, the extraction of advertisement material data can be carried out according to above-mentioned advertisement material template.
Next, referring to Fig. 3, on the one hand, the advertisement material data being drawn into can be returned to and give application shop server,
To show that with advertisement material data (wherein may include APP to one ad content in the result of page searching 31 of application shop
The relevant information etc. of A)；On the other hand, the first device id and advertisement material data can be sent to the content server of APP A.
The content server of APP A, can be to device id and advertisement after receiving the first device id and advertisement material data
The corresponding relationship of material data is recorded (for example can be recorded by third mapping table).
If user is interested in the APP A in the advertisement showed, then downloading APP A is issued by the first option of operation 32
Client (the second client) instruction to complete the installation of APP A, when user opens the second client, then correspond to
The content server of APP A issues content acquisition request, and the content server of APP A can be found according to third mapping table
The corresponding advertisement material data of device id of equipment where second client, according to the corresponding content of advertisement material data acquisition
It simultaneously can be recommended first user by (i.e. " UEFA Champions League group round robin top ten's goal video "), then, can also further determine that advertising thing
Expect the corresponding content tab (i.e. " football ") of data, and can obtain with " football " related content (for example, content tab is " football "
Other hot contents) also recommend user.
Example two:
Assuming that information recommends platform APP A to wish to have purchased the recommendation in the APP A detail information page in application shop B
Position.
Referring to Fig. 4, appoint when user is checked by the first client of application shop B to the sending of the server of application shop B
When the request of one APP detail information, for example, recommend to illustrate certain APP, such as " understanding ball Supreme Being " in the page 41 in application shop APP,
When user wants to check the detail information of " understanding ball Supreme Being ", application shop server can first determine that this is checked in detail information request
User behavior information, i.e., the page info for " understanding ball Supreme Being ".
Then, it can be inquired by above-mentioned second mapping table and buy recommended location in " understanding ball Supreme Being " detail information page
APP, if in query result include APP A, the page info of " understanding ball Supreme Being " can be sent to the material services device of APP A.
In addition, can also further determine that the first device id of equipment locating for the first client, and can be by first equipment
ID is also sent to the advertisement material server of APP A.
It, can be by pre- after the advertisement material server of APP A receives the page info of " understanding ball Supreme Being ", the first device id
The content tab mapping block set determines " understanding ball Supreme Being " corresponding content tab, for example, the content tab determined is " football ", so
Then relevant hot content can be found according to " football " afterwards.
The advertisement material server of APP A is finding relevant hot content (for example, entitled " UEFA Champions League group round robin top ten
Goal video " Video Roundup) after, the extraction of advertisement material data can be carried out according to above-mentioned advertisement material template.
Next, referring to Fig. 5, on the one hand, the advertisement material data being drawn into can be returned to and give application shop server,
Ad content (its corresponding with advertisement material data is shown with the recommended location 52 in the detail information page 51 of " understanding ball Supreme Being "
In may include APP A relevant information etc.)；On the other hand, the first device id and advertisement material data can be sent to APP A's
Content server.
The content server of APP A, can be to device id and advertisement after receiving the first device id and advertisement material data
The corresponding relationship of material data is recorded (for example can be recorded by third mapping table).
If user is interested in the APP A in the advertisement showed, then pass through the first option of operation (" downloading " button) 53
Client (for example being the second client) instruction of downloading APP A is issued to complete the installation of APP A, when user opens the second visitor
It when the end of family, then corresponds to issue content acquisition request to the content server of APP A, the content server of APP A can be according to the
Three mapping tables, the corresponding advertisement material data of device id of equipment where finding the second client, according to the advertisement material
It simultaneously can be recommended first user by the corresponding content of data acquisition (i.e. " UEFA Champions League group round robin top ten's goal video "), then, also
It can further determine that the corresponding content tab of advertisement material data (i.e. " football "), and can obtain and (compare with " football " related content
Such as, content tab is other hot contents of " football ") also recommend user.
Advertisement material data processing method provided by the embodiments of the present application can be applied to application shop server, target APP
Advertisement material server and target APP content server, wherein application shop server, can receive pass through application shop
The first client send first request and determine the user behavior information in the first request, and by the user behavior information
Be sent to the advertisement material server of target APP, then receive target APP advertisement material server return and user behavior
The corresponding advertisement material data of information, it is corresponding with the advertisement material data to be shown in the results page that response first is requested
Ad content；Correspondingly, the advertisement material server of target APP, then can receive the use that application shop server is sent
Family behavioural information obtains corresponding advertisement material data and returns to application shop server；The content server of target APP, then
Can receive target APP advertisement material server send the first client device identification and advertisement material data and record set
The corresponding relationship of standby mark and advertisement material data, and can receive and obtained by the content that the second client of target APP is sent
Then request determines the corresponding advertisement material data of device identification of the device identification and the second client of the second client, and
It obtains the corresponding content of the advertisement material data and shows.That is, it is possible to provide at a kind of dynamic advertisement material data
Reason mode, on the one hand, can show the advertising thing according to the corresponding advertisement material data of user behavior acquisition of information, and to user
Expect the corresponding ad content of data；It on the other hand, can be after user's downloading target APP and when using target APP, to user's exhibition
Show content corresponding with advertisement material.With this, on the one hand, the clicking rate of accurate class APP downloads ad can be improved, and can be improved wide
The downloading rate of shown APP is accused, and then is promoted for content platform class APP (the not strong content platform class of especially vertical attribute
APP popularization rate)；On the other hand, the user experience of downloading and the new user using APP can be promoted；In another aspect, can also be advantageous
Flow realization is carried out in application shop, to improve system income.
Embodiment two
The embodiment second is that target APP corresponding with embodiment one advertisement material server implementation, referring to figure
6, which provides a kind of advertisement material data processing method from the angle of the advertisement material server of target APP, should
Method can specifically include following steps:
The advertisement material server of S201, target APP receive the user in the first request that application shop server is sent
Behavioural information, wherein first request is what application shop server was received by the first client of application shop.
S202 according to the corresponding advertisement material data of the user behavior acquisition of information and returns to application shop server,
So that application shop server is according to the advertisement material data corresponding with user behavior information received, requested in response first
Results page in show corresponding with advertisement material data ad content.
In addition, the advertisement material server of target APP also can receive the first client that application shop server is sent
Device identification.
Based on this, after according to the corresponding advertisement material data of the user behavior acquisition of information, further includes:
Determine the corresponding relationship between device identification and advertisement material data；
The device identification of first client and corresponding advertisement material data are sent to the content service of target APP
Device, so that the content server as target APP receives the content acquisition request sent by the second client of target APP
When, corresponding advertisement material data is obtained according to device identification and carries out advertising display.
In practical applications, the user behavior information includes the key word information of user's input.
Based on this, according to the corresponding advertisement material data of the user behavior acquisition of information, comprising:
Determine the corresponding content tab of keyword；
Ad content corresponding with keyword is obtained according to determining content tab；
Advertisement material data is extracted from the ad content according to preset advertisement material template.
In the present embodiment, the mode that can be also in advance based on string matching generates keyword and the first of content tab and reflects
Penetrate set.
Based on this, the corresponding content tab of keyword is determined, comprising:
The corresponding content tab of keyword is determined according to first mapping set.
In practical applications, the user behavior information includes the APP page info being presently in.
Based on this, according to the corresponding advertisement material data of the user behavior acquisition of information, comprising:
Determine the corresponding content tab of APP page info being presently in；
Ad content relevant to the APP page info being presently in is obtained according to determining content tab；
Advertisement material data is extracted from the ad content according to preset advertisement material template.
In the present embodiment, the mode that can be also in advance based on data mining generates the second mapping ensemblen of APP and content tab
It closes.
Based on this, the corresponding content tab of APP page info being presently in is determined, comprising:
The corresponding content tab of the APP in current page is determined according to second mapping set.
Due to embodiment two with embodiment first is that corresponding, relevant specific implementation may refer to embodiment one
In introduction, which is not described herein again.
Embodiment three
The embodiment was third is that the content server implementation of target APP corresponding with embodiment one should referring to Fig. 7
Embodiment three provides a kind of advertisement material data processing method from the angle of the content server of target APP, and this method is specific
It may include steps of:
The first client that the advertisement material server that the content server of S301, target APP receive target APP is sent
Device identification and advertisement material data, and the corresponding relationship of recording equipment mark and advertisement material data.
S302 receives the content acquisition request sent by the second client of target APP, determines setting for the second client
The corresponding advertisement material data of device identification of standby mark and the second client.
S303 obtains the corresponding content of the advertisement material data and shows.
In addition, the method, further includes:
Determine the corresponding content tab of advertisement material data；
It obtains content relevant to content tab and is shown.
It is due to above embodiments third is that corresponding with embodiment one, relevant specific implementation may refer to implement
Load in example one, which is not described herein again.
Corresponding with the advertisement material data processing method that embodiment one provides, the embodiment of the present application also provides a kind of wide
Material data processing unit is accused, is set in application shop server, referring to Fig. 8, which be can specifically include:
First determination unit 41 can be used for receiving the first request sent by the first client of application shop, and really
User behavior information in fixed first request.
First transmission unit 42 can be used for the user behavior information in the first request being sent to destination application APP
Advertisement material server, so that the advertisement material server of target APP is wide accordingly according to the user behavior acquisition of information
It accuses material data and returns to application shop server.
Receive display unit 43, can be used for receiving target APP advertisement material server return with user behavior information
Corresponding advertisement material data, it is corresponding with the advertisement material data wide to be shown in the results page that response first is requested
Accuse content.
In addition, after application shop server receives the first request sent by the first client of application shop, also
It can determine the device identification of the first client.
Based on this, first transmission unit 42, it may also be used for:
The device identification of first client is sent to the advertisement material server of target APP, so as to target APP's
Advertisement material server is after determining the corresponding relationship between device identification and advertisement material data, by the equipment of the first client
Mark and corresponding advertisement material data are sent to the content server of target APP.
It in specific implementation, may include the relevant information of target APP in the ad content.
Based on this, described device may also include that
First option of operation provides unit, can be used in the results page of first request of response providing for executing
The first option of operation of the second client operation of target APP is downloaded, so that the first client passes through first option of operation
The instruction that user downloads the second client is received, and the request for downloading the second client is committed to application shop server.
Second option of operation provides unit, can be used for receiving the request of the second client of downloading, provides for executing installation
Second option of operation of the second client operation, so that the first client receives user installation the by second option of operation
The instruction of two clients, and after the installation for completing the second client, by the second client to the content server of target APP
Carry out content acquisition request.
In practical applications, first request can be the request of search key or check any APP detail information
Request.
Based on this, the first determination unit 41 can be specifically used for: determining the key word information of user's input or determine current institute
The APP page info at place.
In the present embodiment, the first mapping table of keyword with the APP for buying the keyword can also be stored in advance.
Based on this, the first determination unit 41, it may also be used for determine user input key word information after,
The APP of the keyword was bought according to the inquiry of the first mapping table, and using the APP inquired as target
APP。
In the present embodiment, each APP can also be stored in advance and bought recommended location in the APP detail information page
The second mapping table of APP.
Based on this, the first determination unit 41, it may also be used for after determining the APP page info that is presently in, according to the
Two mapping tables inquire the 2nd APP for buying recommended location in the first current AAP detail information page, and will inquire
The 2nd APP as target APP.
Corresponding with the advertisement material data processing method that embodiment two provides, the embodiment of the present application also provides a kind of wide
Material data processing unit is accused, is set in the advertisement material server of target APP, referring to Fig. 9, which specifically be can wrap
It includes:
First receiving unit 51 can be used for receiving the user behavior letter in the first request of application shop server transmission
Breath, wherein first request is what application shop server was received by the first client of application shop.
Acquiring unit 52 can be used for according to the corresponding advertisement material data of the user behavior acquisition of information and return to application
Shop server, so that application shop server is according to the advertisement material data corresponding with user behavior information received,
Ad content corresponding with the advertisement material data is shown in the results page of the first request of response.
In addition, the first receiving unit 51, it may also be used for the equipment for receiving the first client that application shop server is sent
Mark.
Based on this, described device may also include that
Second determination unit can be used for after according to the corresponding advertisement material data of the user behavior acquisition of information,
Determine the corresponding relationship between device identification and advertisement material data；
Second transmission unit, for the device identification of the first client and corresponding advertisement material data to be sent to
The content server of target APP is sent out so that the content server as target APP is received by the second client of target APP
When the content acquisition request sent, corresponding advertisement material data is obtained according to device identification and carries out advertising display.
In specific implementation, the user behavior information may include the key word information of user's input.
Based on this, acquiring unit 52 can be specifically used for:
Determine the corresponding content tab of keyword；
Ad content corresponding with keyword is obtained according to determining content tab；
Advertisement material data is extracted from the ad content according to preset advertisement material template.
In the present embodiment, the mode that can be also in advance based on string matching generates keyword and the first of content tab and reflects
Penetrate set.
Based on this, acquiring unit 52 can also be specifically used for: determine that keyword is corresponding interior according to first mapping set
Hold label.
In specific implementation, the user behavior information includes the APP page info being presently in.
Based on this, acquiring unit 52 can be specifically used for:
Determine the corresponding content tab of APP page info being presently in；
Ad content relevant to the APP page info being presently in is obtained according to determining content tab；
Advertisement material data is extracted from the ad content according to preset advertisement material template.
In the present embodiment, the mode that can be also in advance based on data mining generates the second mapping ensemblen of APP and content tab
It closes.
Based on this, acquiring unit 52 can also be specifically used for:
The corresponding content tab of the APP in current page is determined according to second mapping set.
Corresponding with the advertisement material data processing method that embodiment three provides, the embodiment of the present application also provides a kind of wide
Material data processing unit is accused, is set in the content server of target APP, referring to Figure 10, which be can specifically include:
Third receiving unit 61 can be used for receiving setting for the first client of the advertisement material server transmission of target APP
Standby mark and advertisement material data, and the corresponding relationship of recording equipment mark and advertisement material data.
Third determination unit 62 can be used for receiving the content acquisition request sent by the second client of target APP, really
The corresponding advertisement material data of device identification of the device identification and the second client of fixed second client.
First display unit 63 can be used for obtaining the corresponding content of the advertisement material data and show.
In addition, described device, may also include that
4th determination unit can be used for determining the corresponding content tab of advertisement material data；
Second display unit can be used for obtaining content relevant to content tab and be shown.
Advertisement material data processing equipment provided by the embodiments of the present application can be applied to application shop server, target APP
Advertisement material server and target APP content server, wherein application shop server, can receive pass through application shop
The first client send first request and determine the user behavior information in the first request, and by the user behavior information
Be sent to the advertisement material server of target APP, then receive target APP advertisement material server return and user behavior
The corresponding advertisement material data of information, it is corresponding with the advertisement material data to be shown in the results page that response first is requested
Ad content；Correspondingly, the advertisement material server of target APP, then can receive the use that application shop server is sent
Family behavioural information obtains corresponding advertisement material data and returns to application shop server；The content server of target APP, then
Can receive target APP advertisement material server send the first client device identification and advertisement material data and record set
The corresponding relationship of standby mark and advertisement material data, and can receive and obtained by the content that the second client of target APP is sent
Then request determines the corresponding advertisement material data of device identification of the device identification and the second client of the second client, and
It obtains the corresponding content of the advertisement material data and shows.That is, it is possible to provide at a kind of dynamic advertisement material data
Reason mode, on the one hand, can show the advertising thing according to the corresponding advertisement material data of user behavior acquisition of information, and to user
Expect the corresponding ad content of data；It on the other hand, can be after user's downloading target APP and when using target APP, to user's exhibition
Show content corresponding with advertisement material.With this, on the one hand, the clicking rate of accurate class APP downloads ad can be improved, and can be improved wide
The downloading rate of shown APP is accused, and then is promoted for content platform class APP (the not strong content platform class of especially vertical attribute
APP popularization rate)；On the other hand, the user experience of downloading and the new user using APP can be promoted；In another aspect, can also be advantageous
Flow realization is carried out in application shop, to improve system income.
As seen through the above description of the embodiments, those skilled in the art can be understood that the application can
It realizes by means of software and necessary general hardware platform.Based on this understanding, the technical solution essence of the application
On in other words the part that contributes to existing technology can be embodied in the form of software products, the computer software product
It can store in storage medium, such as ROM/RAM, magnetic disk, CD, including some instructions are used so that a computer equipment
(can be personal computer, server or the network equipment etc.) executes the certain of each embodiment of the application or embodiment
Method described in part.
All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment
Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for system or
For system embodiment, since it is substantially similar to the method embodiment, so describing fairly simple, related place is referring to method
The part of embodiment illustrates.System and system embodiment described above is only schematical, wherein the conduct
The unit of separate part description may or may not be physically separated, component shown as a unit can be or
Person may not be physical unit, it can and it is in one place, or may be distributed over multiple network units.It can root
According to actual need that some or all of the modules therein is selected to achieve the purpose of the solution of this embodiment.Ordinary skill
Personnel can understand and implement without creative efforts.
It above to advertisement material data processing method provided herein and device, is described in detail, herein
Applying specific case, the principle and implementation of this application are described, and the explanation of above example is only intended to help
Understand the present processes and its core concept；At the same time, for those skilled in the art, according to the thought of the application,
There will be changes in the specific implementation manner and application range.In conclusion the content of the present specification should not solve as to this Shen
Limitation please.
Claims (17)
1. a kind of advertisement material data processing method characterized by comprising
Application shop server receives the first request sent by the first client of application shop, and determines in the first request
User behavior information；
User behavior information in first request is sent to the advertisement material server of target APP, so as to the advertisement of target APP
Material services device is according to the corresponding advertisement material data of the user behavior acquisition of information and returns to application shop server；
The advertisement material data corresponding with user behavior information that the advertisement material server of target APP returns is received, in sound
It answers and shows ad content corresponding with the advertisement material data in the results page of the first request.
2. the method according to claim 1, wherein receiving the by application shop in application shop server
After the first request that one client is sent, further includes: determine the device identification of the first client；
The method, further includes:
The device identification of first client is sent to the advertisement material server of target APP, so as to the advertisement of target APP
Material services device is after determining the corresponding relationship between device identification and advertisement material data, by the device identification of the first client
And corresponding advertisement material data is sent to the content server of target APP.
3. the method according to claim 1, wherein in the ad content include target APP relevant information,
The method, further includes:
The for executing the second client operation for downloading target APP is provided in the results page of first request of response
One option of operation, so that the first client receives the instruction that user downloads the second client by first option of operation, and
The request for downloading the second client is committed to application shop server；
The request for receiving the second client of downloading provides the second option of operation for executing the second client operation of installation, with
Just the first client receives the instruction of the second client of user installation by second option of operation, and completes the second client
After the installation at end, content acquisition request is carried out to the content server of target APP by the second client.
4. the method according to claim 1, wherein first request is the request of search key or checks
The request of any APP detail information；
Determine the user behavior information in the first request, comprising: determine that the key word information of user's input or determination are presently in
APP page info.
5. according to the method described in claim 4, it is characterized by further comprising: keyword being stored in advance and bought the key
The first mapping table of the APP of word；
After the key word information for determining user's input, further includes:
The APP of the keyword was bought according to the inquiry of the first mapping table, and using the APP inquired as target APP.
6. according to the method described in claim 4, it is characterized by further comprising: each APP being stored in advance and bought the APP
The second mapping table of the APP of recommended location in the detail information page；
After determining the APP page info being presently in, further includes:
The 2nd APP of recommended location in the first current AAP detail information page was bought according to the inquiry of the second mapping table,
And using the 2nd APP inquired as target APP.
7. a kind of advertisement material data processing method characterized by comprising
The advertisement material server of target APP receives the user behavior information in the first request that application shop server is sent,
Wherein, first request is what application shop server was received by the first client of application shop；
According to the corresponding advertisement material data of the user behavior acquisition of information and application shop server is returned to, to apply quotient
Shop server is according to the advertisement material data corresponding with user behavior information received, in the results page that response first is requested
It is middle to show ad content corresponding with the advertisement material data.
8. the method according to the description of claim 7 is characterized in that further include: the advertisement material server reception of target APP is answered
With the device identification for the first client that shop server is sent；
After according to the corresponding advertisement material data of the user behavior acquisition of information, further includes:
Determine the corresponding relationship between device identification and advertisement material data；
The device identification of first client and corresponding advertisement material data are sent to the content server of target APP,
When to receive the content acquisition request by the second client transmission of target APP when the content server of target APP, root
Corresponding advertisement material data is obtained according to device identification and carries out advertising display.
9. the method according to the description of claim 7 is characterized in that the user behavior information includes the keyword of user's input
Information,
According to the corresponding advertisement material data of the user behavior acquisition of information, comprising:
Determine the corresponding content tab of keyword；
Ad content corresponding with keyword is obtained according to determining content tab；
Advertisement material data is extracted from the ad content according to preset advertisement material template.
10. according to the method described in claim 9, it is characterized by further comprising: the mode for being in advance based on string matching generates
First mapping set of keyword and content tab,
Determine the corresponding content tab of keyword, comprising:
The corresponding content tab of keyword is determined according to first mapping set.
11. according to the method described in claim 8, it is characterized in that, the user behavior information includes APP pages be presently in
Face information,
According to the corresponding advertisement material data of the user behavior acquisition of information, comprising:
Determine the corresponding content tab of APP page info being presently in；
Ad content relevant to the APP page info being presently in is obtained according to determining content tab；
Advertisement material data is extracted from the ad content according to preset advertisement material template.
12. according to the method for claim 11, which is characterized in that further include: the mode for being in advance based on data mining generates
The second mapping set of APP and content tab,
Determine the corresponding content tab of APP page info being presently in, comprising:
The corresponding content tab of the APP in current page is determined according to second mapping set.
13. a kind of advertisement material data processing method characterized by comprising
The device identification for the first client that the advertisement material server that the content server of target APP receives target APP is sent
And advertisement material data, and the corresponding relationship of recording equipment mark and advertisement material data；
Receive the content acquisition request sent by the second client of target APP, determine the second client device identification and
The corresponding advertisement material data of the device identification of second client；
It obtains the corresponding content of the advertisement material data and shows.
14. according to the method for claim 13, which is characterized in that further include:
Determine the corresponding content tab of advertisement material data；
It obtains content relevant to content tab and is shown.
15. a kind of advertisement material data processing equipment, which is characterized in that it is set in application shop server,
Include:
First determination unit, the first request sent for receiving the first client by application shop, and determine that first asks
User behavior information in asking；
First transmission unit, for the user behavior information in the first request to be sent to the advertisement material server of target APP,
So that the advertisement material server of target APP is answered according to the corresponding advertisement material data of the user behavior acquisition of information and return
Use shop server；
Display unit is received, the advertisement material server for receiving target APP returns corresponding with user behavior information wide
Material data is accused, to show ad content corresponding with the advertisement material data in the results page that response first is requested.
16. a kind of advertisement material data processing equipment, which is characterized in that be set in the advertisement material server of target APP, wrap
It includes:
First receiving unit, the user behavior information in the first request for receiving the transmission of application shop server, wherein institute
Stating the first request is what application shop server was received by the first client of application shop；
Acquiring unit, for according to the corresponding advertisement material data of the user behavior acquisition of information and returning to application shop service
Device, so that application shop server is according to the advertisement material data corresponding with user behavior information received, in response first
Ad content corresponding with the advertisement material data is shown in the results page of request.
17. a kind of advertisement material data processing equipment, which is characterized in that be set in the content server of target APP, comprising:
Third receiving unit, for receive target APP advertisement material server send the first client device identification and
Advertisement material data, and the corresponding relationship of recording equipment mark and advertisement material data；
Third determination unit, the content acquisition request that the second client for receiving through target APP is sent determine the second visitor
The device identification at family end and the corresponding advertisement material data of the device identification of the second client；
First display unit, for obtaining the corresponding content of the advertisement material data and showing.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611035078.2A CN106530012B (en) | 2016-11-23 | 2016-11-23 | Advertisement material data processing method and device |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201611035078.2A CN106530012B (en) | 2016-11-23 | 2016-11-23 | Advertisement material data processing method and device |
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| CN106530012A CN106530012A (en) | 2017-03-22 |
| CN106530012B true CN106530012B (en) | 2019-05-28 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201611035078.2A Active CN106530012B (en) | 2016-11-23 | 2016-11-23 | Advertisement material data processing method and device |
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