CN110659939A - Data processing method for customized popularization - Google Patents
Data processing method for customized popularization Download PDFInfo
- Publication number
- CN110659939A CN110659939A CN201910892571.3A CN201910892571A CN110659939A CN 110659939 A CN110659939 A CN 110659939A CN 201910892571 A CN201910892571 A CN 201910892571A CN 110659939 A CN110659939 A CN 110659939A
- Authority
- CN
- China
- Prior art keywords
- information
- promotion
- dealer
- commodity
- message
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000003672 processing method Methods 0.000 title claims abstract description 21
- 238000000034 method Methods 0.000 claims description 20
- 238000004458 analytical method Methods 0.000 claims description 3
- 238000011161 development Methods 0.000 description 4
- 230000000694 effects Effects 0.000 description 4
- 230000000977 initiatory effect Effects 0.000 description 4
- 230000007547 defect Effects 0.000 description 1
- 238000013461 design Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000011022 operating instruction Methods 0.000 description 1
- 238000012545 processing Methods 0.000 description 1
- 230000001960 triggered effect Effects 0.000 description 1
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
- G06Q30/0643—Graphical representation of items or shoppers
Landscapes
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Development Economics (AREA)
- Engineering & Computer Science (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention relates to a data processing method for customized promotion, which comprises the following steps: the dealer terminal receives the first operation instruction, generates a promotion setting command and sends the promotion setting command to the promotion customization server; the promotion customization server inquires promotion channel data according to the promotion setting command and sends the promotion channel data to the dealer terminal; the dealer terminal outputs a promotion channel display page; the dealer terminal receives the first selection instruction and sends the first selection instruction to the promotion customization server; the promotion customization server analyzes the first selection instruction, inquires and obtains one or more commodity model information corresponding to the first brand information according to the first brand information, generates first brand list data and sends the first brand list data to the dealer terminal; the dealer terminal receives the second selection instruction, generates a second message and sends the second message to the promotion customization server; and the promotion customization server analyzes the commodity model information obtained by analyzing the second message and a preset advertisement creative template to generate advertisement creative data, and sends the advertisement creative data to a server of a promotion channel.
Description
Technical Field
The invention relates to the field of data processing, in particular to a data processing method for customized popularization.
Background
With the prosperous development of the internet, more and more commodity manufacturers utilize the advantages of rapidness, high efficiency, convenience in viewing and the like of the internet, commodity promotion on the internet is carried out in modes of searching bid price, website advertisement, soft text promotion, network video advertisement, time marketing, blog promotion, forum promotion, software promotion, E-mail marketing, public praise promotion, friendship linkage and the like, and the promotion method is also changed and updated rapidly along with the development of the internet.
In the prior art, the advertising mode through the website advertisement is continuously updated along with the development of the industry, and the click rate and the viewing rate of the website advertisement are greatly improved along with the development of the mobile internet. However, in terms of brands, the effect is not always the best only by displaying the commodities on a website or a traditional brand company, and particularly, for products of different types of various brands, the purpose of popularizing the model commodities cannot be achieved far only by the brand company in a certain channel.
Disclosure of Invention
Aiming at the defects of the prior art, the embodiment of the invention provides a data processing method for customized popularization, which can be used for initiating display popularization data on pages of different popularization channels aiming at commodities of different types by a commodity distributor so as to increase the browsing amount and click amount of the commodities, collecting the data of a user, accurately positioning a target user and realizing the increase of commodity volume.
In order to achieve the above object, an embodiment of the present invention provides a data processing method for customized popularization, where the method includes:
the dealer terminal receives the first operation instruction, generates a promotion setting command according to the first operation instruction and sends the promotion setting command to the promotion customizing server; wherein the promotion setting command comprises first dealer information;
the promotion customization server inquires promotion channel data stored in the promotion customization server according to the promotion setting command, generates a first message and sends the first message to the dealer terminal; wherein the first message comprises promotion channel display list data;
the dealer terminal analyzes the first message and outputs a display page of the promotion channel display list data;
the dealer terminal receives a first selection instruction and sends the first selection instruction to the promotion customization server; wherein the first selection instruction comprises: the first dealer information, the first channel information indicated by the first selection instruction and the first brand information;
the promotion customization server analyzes the first selection instruction, obtains one or more commodity model information corresponding to the first commodity information according to the first commodity information, generates first commodity list data according to the first dealer information, the first channel information, the first commodity information and the commodity model information, and sends the first commodity list data to the dealer terminal;
the dealer terminal receives a second selection instruction input according to the first brand list data, generates a second message according to the second selection instruction and sends the second message to the promotion customization server; wherein the second message includes the first dealer information, first channel information, first brand information, and selected article model information;
the promotion customization server analyzes the second message, and generates advertisement creative data according to the first dealer information, the first channel information, the first brand information, the selected commodity model information and a preset advertisement creative template;
and the promotion customization server sends the advertisement creative data to a server of a promotion channel according to the first channel information.
Preferably, the method further comprises:
the method comprises the steps that a user terminal receives a first query instruction input by a first query user, generates a third message according to a search keyword carried in the first query instruction, and sends the third message to a server of a promotion channel; wherein the third message comprises keyword information;
the server of the promotion channel analyzes the third message, and matches all advertisement creative data according to the keyword information obtained by analysis to obtain first advertisement creative data matched with the keyword information;
and the server of the promotion channel generates advertisement display information according to the first advertisement creative data and sends the advertisement display information to the user terminal, so that the user terminal outputs the advertisement display information to obtain an advertisement display page.
Further preferably, the method further comprises:
the advertisement display page further comprises a consultation information acquisition control, and the consultation information acquisition control receives a consultation instruction input by the first inquiry user;
the user terminal receives the consultation instruction, generates a detailed information query command and sends the detailed information query command to the promotion customization server, wherein the detailed information query command comprises the first commodity model information, the first dealer information and the user ID of the first query user;
the promotion customization server analyzes the detailed information query command, generates a commodity display page message according to the user ID, the first dealer information and the first commodity model information, and sends the commodity display page message to the user terminal; the commodity display page information comprises commodity display content information and user information collection control data;
the user terminal receives personal information input by the first inquiry user;
the user terminal generates a price inquiry message according to the personal information and the first commodity model information, and sends the price inquiry message to the promotion customization server; wherein the price inquiry message comprises the user ID, the personal information and the first commodity model information;
the promotion customization server analyzes the inquiry message, inquires first commodity quotation information data in a database according to the first commodity model information, generates inquiry feedback information according to the first commodity quotation information data and sends the inquiry feedback information to the user terminal; the price inquiry feedback information comprises first commodity model information, dealer information of a plurality of dealers corresponding to the first commodity model information and price quotation information of first commodities corresponding to the dealers;
the user terminal receives a price inquiring selection instruction input by the first inquiring user and sends the price inquiring selection instruction to the promotion customization server; wherein the price inquiring selection instruction comprises the dealer information of the selected dealer;
and the promotion customization server analyzes the price inquiring selection instruction and sends the personal information to a dealer terminal corresponding to the dealer information according to the dealer information.
Further preferably, the step of the user terminal receiving the consultation instruction to generate the detailed information query command specifically includes:
and the user terminal receives the click operation of the first inquiry user on the advertisement display page and generates the detailed information inquiry command according to the click operation.
Preferably, the advertisement creative data specifically includes advertisement pattern data, advertisement picture data and/or video data of the first commodity model information.
Preferably, the analyzing the second message by the promotion customizing server, and generating advertisement creative data according to the first dealer information, the first channel information, the first brand information, the selected commodity model information and a preset advertisement creative template specifically comprise:
the promotion customization server analyzes the second message and randomly selects an advertisement creative template;
and generating advertisement creative data according to the randomly selected advertisement creative template, the first dealer information, the first channel information, the first brand information and the selected commodity model information.
Preferably, the analyzing the second message by the promotion customizing server, and generating advertisement creative data according to the first dealer information, the first channel information, the first brand information, the selected commodity model information and a preset advertisement creative template specifically comprise:
the promotion customization server analyzes the second message, and searches a customized preset advertisement creative template corresponding to the commodity according to the selected commodity model information;
and generating advertisement creative data according to a customized preset advertisement creative template, the first dealer information, the first channel information, the first brand information and the selected commodity model information.
The embodiment of the invention provides a data processing method for customized popularization, through the method, a designated commodity initiating customized popularization can show the content information of the designated commodity when a user browses a designated commodity advertisement or inquires the designated commodity, the potential user quantity of the designated commodity can be increased, the effects of improving the popularity of the designated commodity and the cost performance of the designated commodity advertisement are improved, in addition, the personal information of potential customers can be actively acquired, and the purpose of increasing the transaction quantity of the designated commodity is finally achieved.
Drawings
Fig. 1 is a flowchart of a data processing method for customized promotion provided by an embodiment of the present invention;
FIG. 2 is a flowchart of a method for popularizing and displaying a data processing method according to an embodiment of the present invention;
fig. 3 is a flowchart of a method for searching user information according to an embodiment of the present invention.
Detailed Description
The technical solution of the present invention is further described in detail by the accompanying drawings and embodiments.
The method can be used in a data processing method for commodity promotion to provide a customized promotion scheme and improve the browsing amount and the click amount of commodities.
Fig. 1 is a flowchart of a data processing method for customized promotion according to an embodiment of the present invention, as shown in fig. 1, including:
and 101, the dealer terminal receives the first operation instruction, generates a promotion setting command according to the first operation instruction, and sends the promotion setting command to the promotion customization server.
Wherein the promotion setting command includes first dealer information.
Specifically, the first dealer operates through the operation background of the promotion customization server, logs in through the operation background, and performs setting operation of customized promotion according to a prompt mode given by a page. In the embodiment of the invention, the customized promotion setting is carried out in a mode of clicking a promotion setting button, and the operation is regarded as a first operation instruction.
The distributor terminal receives the first operation instruction, acquires first distributor information stored by the distributor terminal according to the first operation instruction, generates a promotion setting command according to the first distributor information, and then sends the promotion setting command to the promotion customization server.
The first dealer is a dealer initiating customized promotion, and the first dealer can deal a plurality of different models of commodities of a plurality of brands.
In this embodiment, brand selection is already performed before the first dealer performs the promotion setting, and if the first dealer deals with a plurality of brands of articles at the same time, one selection setting operation is performed on a plurality of articles that the first dealer deals with before the promotion setting is performed. In one specific example of an embodiment of the present invention, if a first dealer sells both a first brand and a second brand of merchandise, the determination to initiate a customized promotion for the first brand may be preselected prior to the input of the first operating instruction.
And 102, the promotion customization server inquires promotion channel data stored in the promotion customization server according to the promotion setting command, generates a first message and sends the first message to the dealer terminal.
Wherein the first message includes promotion channel display list data.
Specifically, the promotion customization server receives the promotion setting command, searches the promotion channel data in the database of the promotion customization server for the promotion setting command, and generates a first message including promotion channel display list data according to the promotion channel data. The promotion customization server then sends the first message to the dealer terminal.
The promotion channel data refers to channel information data of all promotion channels which are stored by the promotion server and can provide promotion services. For example, information data of an a-channel website, B-channel application information data, etc.
And 103, the dealer terminal analyzes the first message and outputs a display page of the promotion channel display list data.
Specifically, the dealer terminal receives the first message, analyzes the first message to obtain promotion channel display list data, and performs page display according to the promotion channel display list data. The promotion channel display list comprises data of page display styles, and the promotion channel display list comprises data information of a plurality of promotion channels. The dealer terminal can receive a selection instruction of a first dealer.
And 104, the dealer terminal receives the first selection instruction and sends the first selection instruction to the promotion customization server.
Wherein the first selection instruction comprises: the first dealer information, the first channel information indicated by the first selection instruction, and the first brand information.
Specifically, the distributor terminal receives a first channel information display area on a first distributor click screen to select a channel, and the channel selection operation is a first selection instruction corresponding to the first channel information and the first distributor information, so that the first selection instruction comprises the first channel information and the first distributor information.
In the embodiment of the present invention, the brand selection is already performed before the first dealer performs the promotion setting, that is, the first brand information is already determined. The first operation instruction further comprises first brand information.
The dealer terminal sends the first selection instruction to the promotion customization server.
And 105, the promotion customization server analyzes the first selection instruction, obtains one or more commodity model information corresponding to the first brand information according to the first brand information, generates first brand list data according to the first dealer information, the first channel information, the first brand information and the commodity model information, and sends the first brand list data to the dealer terminal.
Specifically, the promotion customization server receives the first selection instruction, analyzes the first selection instruction, and obtains first dealer information, first channel information and first brand information. The promotion customization server searches a plurality of types of commodities with different models corresponding to the first brand information in the database according to the first dealer information, the first channel information and the first brand information, and searches state information of the commodities promoted in the first promotion channel according to the first channel information.
And if the first dealer has set the customized promotion of the first brand in the first channel before the operation, the state information is the state information which has been set by the first dealer before the operation. If the operation of the first dealer is to set customized promotion of the commodities of the first brand in the first channel for the first time, the state information is the default state information given in the server and is the state of closing promotion. In a specific example of this embodiment, for the same product, only two states, "start promotion" indicates status information for starting promotion or "suspend promotion" indicates status information for closing promotion.
In addition, if a certain model of commodity is sold out, the information data of the sale can be searched out. The information data of the sale stop is also put in the first brand list data. In one specific example of the present invention, the item that is off-sale is identified as "off-sale". For a product that stops selling, the first merchant cannot set it "on" or "off any more.
And 106, the dealer terminal receives a second selection instruction input according to the first brand list data, generates a second message according to the second selection instruction and sends the second message to the promotion customization server.
The second message comprises first dealer information, first channel information, first brand information and selected commodity model information;
specifically, the first dealer terminal of the first dealer displays the first brand list page, and the first dealer can set the promotion to be opened or closed by clicking a setting area or a button for opening or closing the promotion state corresponding to each commodity in the list. In a specific example of the embodiment of the present invention, the opening or closing of the promotion of the commodity is performed by clicking the "open promotion" or "pause promotion" selection box. And when the commodity state is 'open promotion', the commodity is regarded as the selected commodity.
When the first dealer selects to open promotion for the commodity, the commodity is the selected commodity. In a specific example of the embodiment of the present invention, when a commodity is selected as "open promotion", the commodity is regarded as a selected commodity.
And the first dealer terminal initiates selection operation of promotion on the commodity at the dealer terminal, namely a second selection instruction, and the dealer terminal generates a second message according to the second selection instruction and sends the second message to the promotion customization server. The second message comprises first dealer information, first channel information, first brand information and selected commodity model information.
And step 107, the promotion customization server analyzes the second message, and generates advertisement creative data according to the first dealer information, the first channel information, the first brand information, the selected commodity model information and a preset advertisement creative template.
Specifically, the promotion customization server analyzes the second message to obtain first dealer information, first channel information, first brand information and selected commodity model information. And then, the promotion customization server generates advertisement creative data according to the first dealer information, the first channel information, the first brand information and the selected commodity model information in combination with the wide creative template. In the embodiment of the invention, the process of generating the advertisement creative data can adopt any one of the following two modes:
and the promotion customization server analyzes the second message, randomly selects an advertisement creative template, and generates advertisement creative data according to the randomly selected advertisement creative template, the first dealer information, the first channel information, the first brand information and the selected commodity model information.
In a specific example of the embodiment of the invention, a plurality of advertisement creative templates are preset in the promotion customization server in advance, when the promotion customization server receives the second message, one advertisement creative template is randomly selected, and information such as the first brand information and the selected commodity model information is inserted into a corresponding position in the advertisement creative template to generate advertisement creative data.
Secondly, the promotion customization server analyzes the second message and searches a customized preset advertisement creative template corresponding to the commodity according to the selected commodity model information; and generating advertisement creative data according to a customized preset advertisement creative template, the first dealer information, the first channel information, the first brand information and the selected commodity model information.
In a specific example of the invention, a plurality of advertisement creative templates are preset in the promotion customization server in advance, the preset advertisement creative templates are provided with some keyword information and can be matched with the selected commodity model information, when the promotion customization server analyzes the second message to obtain the model information of the commodity, the model information of the commodity is matched with the keyword information in the preset advertisement creative template, and if the advertisement creative template corresponding to the model information is matched, the corresponding advertisement creative template is selected for generating advertisement creative data. For example: the advertising creative template comprises a keyword 'red sports car', the commodity model information analyzed by the promotion customization server also comprises 'red sports cars', and then the advertising creative template is corresponding to the commodity model information, and the advertising creative template is a customized preset advertising creative template corresponding to the commodity. Inserting information such as first brand information, selected commodity model information and the like into corresponding positions in a customized preset advertisement creative template corresponding to the commodity to generate advertisement creative data.
Wherein, the preset advertisement creative template can comprise advertisement copy data, advertisement picture data and/or video data, namely: the preset first advertisement creative template comprises advertisement copy data, the preset second advertisement creative template comprises advertisement picture data, the preset third advertisement creative template comprises video data, the preset fourth advertisement creative template comprises advertisement copy data and video data, the preset fifth advertisement creative template comprises advertisement copy data, advertisement picture data, video data and the like, and the advertisement copy data, the advertisement picture data and/or the video data in the advertisement creative template can be selected from one item or can be freely combined from two or three items.
The ad creative data is generated based on the selected ad creative template, i.e., including ad copy data, ad picture data, and/or video data corresponding to the selected ad creative template, and the first item model information inserted in the selected ad creative template.
And step 108, the promotion customization server sends the advertisement creative data to a server of the promotion channel according to the first channel information.
Specifically, the promotion customization server sends the generated advertisement creative data to a server of the promotion channel according to the first channel information, and a user using the promotion channel can see the commercial advertisement displayed according to the advertisement creative data when searching or browsing a webpage.
Based on the above description, the data processing method for customized promotion of the user according to the embodiment of the present invention is completed, that is, the advertisement creative data of the selected product for the first brand, initiated by the first dealer, in the promotion channel is generated, and the promotion channel is the promotion channel corresponding to the first channel information and is selected and determined by the first dealer in step 104.
Under the condition that the promotion customization service end realizes the provision of the customized promotion service, the user end can use the service through the server accessing the promotion channel. In one embodiment, the process may be as shown in FIG. 2.
Fig. 2 is a flowchart of a promotion display method of a data processing method according to an embodiment of the present invention, and according to the flowchart, the promotion display method mainly includes:
Wherein the third message includes keyword information.
Specifically, a first query user opens a search page of the promotion channel on a user terminal, the user terminal receives search keywords input by the first query user, such as "red sports car" or "red sports car, brand a" and the like, and the user terminal generates a third message according to the search keywords of "red sports car" or "red sports car, brand a" and the like, and sends the third message to a server of the promotion channel. The third message comprises keyword information such as 'red sports car' or 'red sports car, brand A' and the like.
Specifically, the server of the promotion channel parses the third message, the obtained keyword information is "red sports car" in an example of this embodiment, the keyword information for the server of the promotion channel is matched with all the stored advertisement creative data, and when the advertisement creative data corresponding to the "red sports car" is matched, the advertisement creative data is selected as the first advertisement creative data.
Specifically, the server of the promotion channel sends the effect data displayed by the page of the promotion channel to the user terminal according to the first advertisement creative data, and the advertisement display page is output according to the advertisement display information in the advertisement display area of the user terminal.
Through the above steps, the first query user can see the goods in the first advertisement creative data, that is, the browsing amount of the goods in the first advertisement creative data is increased.
The method provided by the invention can also be used for collecting the query user information data, and the promotion customization server collects the user information data by collecting the personal information input by the query user. In one embodiment, the process is as shown in FIG. 3.
Fig. 3 is a flowchart of a method for searching for user information according to an embodiment of the present invention, as shown in fig. 3, including:
the advertisement display page seen by the first inquiry user in the promotion channel page further comprises a consultation information acquisition control, and the consultation information acquisition control is used for receiving a consultation instruction input by the first inquiry user.
The detailed information query command comprises first commodity model information, first dealer information and a user ID of a first query user.
Specifically, the user terminal receives a click operation of a first query user on an advertisement display page, generates the detailed information query command according to the click operation, namely, the first query user clicks the advertisement display page, the consultation information acquisition control of the advertisement display page receives the click operation of the user, and the user terminal generates the detailed information query command according to the click operation.
The first item model information and the first distributor information are obtained from the advertising creative data, so the detailed information query instruction includes the first item model information and the first distributor information, and the user ID of the first querying user.
The commodity display page information comprises commodity display content information and user information collection control data.
Specifically, the promotion customization server analyzes the detailed query command to obtain the user ID, the first dealer information and the first commodity model information, generates a commodity display page message including the first commodity model information and the user information collection control data according to the user ID, the first dealer information and the first commodity model information, and sends the commodity display page message to the user terminal.
Specifically, the user terminal displays a page according to the commodity display page message, the user terminal also comprises a user information collecting area displayed according to the user information control data, and the first inquiry user inputs personal information in the user information collecting area. A specific example of the embodiment of the present invention includes a user name, a mobile phone number, and the like.
And step 304, the user terminal generates a price inquiry message according to the personal information and the first commodity model information, and sends the price inquiry message to the promotion customization server.
The inquiry message comprises a user ID, personal information and first commodity model information.
Specifically, the user terminal generates the inquiry message according to the personal information and the first commodity model information input by the first inquiry user, where the generation of the inquiry message may be triggered in a manner that the first user clicks a button for submitting information. The inquiry message includes a user ID of the user, personal information input by the user, and first article model information.
In step 305, the promotion customization server analyzes the inquiry message, inquires the first commodity quotation information data in the database according to the first commodity model information, generates inquiry feedback information according to the first commodity quotation information data, and sends the inquiry feedback information to the user terminal.
The price inquiry feedback information comprises first commodity model information, dealer information of a plurality of dealers corresponding to the first commodity model information and first commodity quotation information corresponding to each dealer.
Specifically, the promotion customization server analyzes the inquiry message to obtain a user ID, personal information and first commodity model information, searches a first commodity corresponding to the first commodity model information and offer information of each dealer for the first commodity in a database in the promotion customization server according to the first commodity model information, generates an offer list, and then generates inquiry feedback information according to the offer list.
And the promotion customization server sends the generated inquiry feedback information to the user terminal. And the user terminal outputs a price inquiry feedback page according to the price inquiry feedback information. Including a list of dealer offers that can be selected. The output page includes the first article model information, dealer information for a plurality of dealers, and offer information for the first article by the plurality of dealers.
And step 306, the user terminal receives the price inquiring selection instruction input by the first inquiring user and sends the price inquiring selection instruction to the popularization customizing server.
The price inquiring selection instruction comprises dealer information of the selected dealer;
specifically, the first inquiry user selects a dealer offer to be further consulted, clicks at the user terminal, can select a plurality of dealer offers, and confirms dealer information when a dealer is selected. Then, the user terminal confirms the information by clicking a submit button, and sends the selected information such as the dealer information to the promotion customization server.
And 307, the popularization customizing server analyzes the inquiry selecting instruction and sends the personal information to the dealer terminal corresponding to the dealer information according to the dealer information.
Specifically, the promotion server analyzes the inquiry selection instruction, and sends the collected personal information of the first inquiry user to the distributor terminal corresponding to the distributor selected by the first inquiry user, that is, the distributor terminal corresponding to the distributor information.
The embodiment of the invention provides a data processing method for customized popularization, through the method, the specified commodity initiating the customized popularization can show the content information of the specified commodity when a user browses specified commodity advertisements or inquires the specified commodity, the potential user quantity of the specified commodity can be increased, the effects of improving the popularity of the specified commodity and the cost performance of the specified commodity advertisements are achieved, in addition, the personal information of potential customers can be actively acquired, and the purpose of increasing the volume of the appointed commodity is finally achieved.
Those of skill would further appreciate that the various illustrative components and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative components and steps have been described above generally in terms of their functionality in order to clearly illustrate this interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied in hardware, a software module executed by a processor, or a combination of the two. A software module may reside in Random Access Memory (RAM), memory, Read Only Memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.
The above embodiments are provided to further explain the objects, technical solutions and advantages of the present invention in detail, it should be understood that the above embodiments are merely exemplary embodiments of the present invention and are not intended to limit the scope of the present invention, and any modifications, equivalents, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (7)
1. A data processing method for customized promotion, the method comprising:
the dealer terminal receives the first operation instruction, generates a promotion setting command according to the first operation instruction and sends the promotion setting command to the promotion customizing server; wherein the promotion setting command comprises first dealer information;
the promotion customization server inquires promotion channel data stored in the promotion customization server according to the promotion setting command, generates a first message and sends the first message to the dealer terminal; wherein the first message comprises promotion channel display list data;
the dealer terminal analyzes the first message and outputs a display page of the promotion channel display list data;
the dealer terminal receives a first selection instruction and sends the first selection instruction to the promotion customization server; wherein the first selection instruction comprises: the first dealer information, the first channel information indicated by the first selection instruction and the first brand information;
the promotion customization server analyzes the first selection instruction, obtains one or more commodity model information corresponding to the first commodity information according to the first commodity information, generates first commodity list data according to the first dealer information, the first channel information, the first commodity information and the commodity model information, and sends the first commodity list data to the dealer terminal;
the dealer terminal receives a second selection instruction input according to the first brand list data, generates a second message according to the second selection instruction and sends the second message to the promotion customization server; wherein the second message includes the first dealer information, first channel information, first brand information, and selected article model information;
the promotion customization server analyzes the second message, and generates advertisement creative data according to the first dealer information, the first channel information, the first brand information, the selected commodity model information and a preset advertisement creative template;
and the promotion customization server sends the advertisement creative data to a server of a promotion channel according to the first channel information.
2. The data processing method for customized promotion of claim 1, further comprising:
the method comprises the steps that a user terminal receives a first query instruction input by a first query user, generates a third message according to a search keyword carried in the first query instruction, and sends the third message to a server of a promotion channel; wherein the third message comprises keyword information;
the server of the promotion channel analyzes the third message, and matches all advertisement creative data according to the keyword information obtained by analysis to obtain first advertisement creative data matched with the keyword information;
and the server of the promotion channel generates advertisement display information according to the first advertisement creative data and sends the advertisement display information to the user terminal, so that the user terminal outputs the advertisement display information to obtain an advertisement display page.
3. The data processing method for customized promotion of claim 2, further comprising:
the advertisement display page further comprises a consultation information acquisition control, and the consultation information acquisition control receives a consultation instruction input by the first inquiry user;
the user terminal receives the consultation instruction, generates a detailed information query command and sends the detailed information query command to the promotion customization server, wherein the detailed information query command comprises the first commodity model information, the first dealer information and the user ID of the first query user;
the promotion customization server analyzes the detailed information query command, generates a commodity display page message according to the user ID, the first dealer information and the first commodity model information, and sends the commodity display page message to the user terminal; the commodity display page information comprises commodity display content information and user information collection control data;
the user terminal receives personal information input by the first inquiry user;
the user terminal generates a price inquiry message according to the personal information and the first commodity model information, and sends the price inquiry message to the promotion customization server; wherein the price inquiry message comprises the user ID, the personal information and the first commodity model information;
the promotion customization server analyzes the inquiry message, inquires first commodity quotation information data in a database according to the first commodity model information, generates inquiry feedback information according to the first commodity quotation information data and sends the inquiry feedback information to the user terminal; the price inquiry feedback information comprises first commodity model information, dealer information of a plurality of dealers corresponding to the first commodity model information and price quotation information of first commodities corresponding to the dealers;
the user terminal receives a price inquiring selection instruction input by the first inquiring user and sends the price inquiring selection instruction to the promotion customization server; wherein the price inquiring selection instruction comprises the dealer information of the selected dealer;
and the promotion customization server analyzes the price inquiring selection instruction and sends the personal information to a dealer terminal corresponding to the dealer information according to the dealer information.
4. The data processing method for customized promotion according to claim 3, wherein the step of the user terminal receiving the consultation instruction to generate the detailed information query command is specifically as follows:
and the user terminal receives the click operation of the first inquiry user on the advertisement display page and generates the detailed information inquiry command according to the click operation.
5. The data processing method for customized promotion of claim 1, wherein the advertising creative data specifically includes advertising copy data, advertising picture data, and/or video data of the first product model information.
6. The data processing method for customized promotion of claim 1, wherein the promotion customization server parses the second message, and generates advertisement creative data according to the first dealer information, the first channel information, the first brand information, the selected article model information, and the preset advertisement creative template, specifically:
the promotion customization server analyzes the second message and randomly selects an advertisement creative template;
and generating advertisement creative data according to the randomly selected advertisement creative template, the first dealer information, the first channel information, the first brand information and the selected commodity model information.
7. The data processing method for customized promotion of claim 1, wherein the promotion customization server parses the second message, and generates advertisement creative data according to the first dealer information, the first channel information, the first brand information, the selected article model information, and the preset advertisement creative template, specifically:
the promotion customization server analyzes the second message, and searches a customized preset advertisement creative template corresponding to the commodity according to the selected commodity model information;
and generating advertisement creative data according to a customized preset advertisement creative template, the first dealer information, the first channel information, the first brand information and the selected commodity model information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910892571.3A CN110659939A (en) | 2019-09-20 | 2019-09-20 | Data processing method for customized popularization |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910892571.3A CN110659939A (en) | 2019-09-20 | 2019-09-20 | Data processing method for customized popularization |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110659939A true CN110659939A (en) | 2020-01-07 |
Family
ID=69037448
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910892571.3A Pending CN110659939A (en) | 2019-09-20 | 2019-09-20 | Data processing method for customized popularization |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110659939A (en) |
Citations (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105306506A (en) * | 2014-07-16 | 2016-02-03 | 腾讯科技（深圳）有限公司 | Online advertising release method and online advertising release system |
| CN106294515A (en) * | 2015-06-11 | 2017-01-04 | 腾讯科技（深圳）有限公司 | Promotion message treating method and apparatus |
| CN106530012A (en) * | 2016-11-23 | 2017-03-22 | 北京字节跳动科技有限公司 | Advertisement material data processing method and apparatus |
| CN106649806A (en) * | 2016-12-29 | 2017-05-10 | 江西博瑞彤芸科技有限公司 | Brand information maintenance method |
| CN107464166A (en) * | 2017-07-31 | 2017-12-12 | 金在（北京）金融信息服务有限公司 | Inquiry interaction processing method, server and terminal |
| CN108009850A (en) * | 2017-11-30 | 2018-05-08 | 广州云移信息科技有限公司 | Marketing advertisement scheme matching method and system |
| CN108521445A (en) * | 2018-03-20 | 2018-09-11 | 吴先明 | Method of advertisement spreading and computer readable storage medium |
| CN108876490A (en) * | 2018-10-08 | 2018-11-23 | 安徽机器猫电子商务股份有限公司 | A kind of accurate business method shared based on social networks with advertising expense |
| CN109993585A (en) * | 2019-04-10 | 2019-07-09 | 京东方科技集团股份有限公司 | The dissemination method and device of the super advertisement of quotient |
-
2019
- 2019-09-20 CN CN201910892571.3A patent/CN110659939A/en active Pending
Patent Citations (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105306506A (en) * | 2014-07-16 | 2016-02-03 | 腾讯科技（深圳）有限公司 | Online advertising release method and online advertising release system |
| CN106294515A (en) * | 2015-06-11 | 2017-01-04 | 腾讯科技（深圳）有限公司 | Promotion message treating method and apparatus |
| CN106530012A (en) * | 2016-11-23 | 2017-03-22 | 北京字节跳动科技有限公司 | Advertisement material data processing method and apparatus |
| CN106649806A (en) * | 2016-12-29 | 2017-05-10 | 江西博瑞彤芸科技有限公司 | Brand information maintenance method |
| CN107464166A (en) * | 2017-07-31 | 2017-12-12 | 金在（北京）金融信息服务有限公司 | Inquiry interaction processing method, server and terminal |
| CN108009850A (en) * | 2017-11-30 | 2018-05-08 | 广州云移信息科技有限公司 | Marketing advertisement scheme matching method and system |
| CN108521445A (en) * | 2018-03-20 | 2018-09-11 | 吴先明 | Method of advertisement spreading and computer readable storage medium |
| CN108876490A (en) * | 2018-10-08 | 2018-11-23 | 安徽机器猫电子商务股份有限公司 | A kind of accurate business method shared based on social networks with advertising expense |
| CN109993585A (en) * | 2019-04-10 | 2019-07-09 | 京东方科技集团股份有限公司 | The dissemination method and device of the super advertisement of quotient |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US7831685B2 (en) | Automatic detection of online commercial intention | |
| US8364528B2 (en) | System and process for improving product recommendations for use in providing personalized advertisements to retail customers | |
| US20050216335A1 (en) | System and method for providing on-line user-assisted Web-based advertising | |
| JP5303606B2 (en) | ADVERTISING SYSTEM, ADVERTISING SYSTEM CONTROL METHOD, PROGRAM, AND INFORMATION STORAGE MEDIUM | |
| US7937403B2 (en) | Time-based analysis of related keyword searching | |
| WO2009137151A1 (en) | System and process for boosting recommendations for use in providing personalized advertisements to retail customers | |
| US20130254025A1 (en) | Item ranking modeling for internet marketing display advertising | |
| KR100927538B1 (en) | Targeted advertising system and method in online shopping mall | |
| US20090198552A1 (en) | System and process for identifying users for which cooperative electronic advertising is relevant | |
| US20090198553A1 (en) | System and process for generating a user model for use in providing personalized advertisements to retail customers | |
| CN113744019A (en) | Commodity recommendation method, commodity recommendation device, commodity recommendation equipment and storage medium | |
| CN116739692A (en) | Push optimization method and system for big data feedback of E-commerce | |
| KR20100036537A (en) | Electronic commerce system and method therefor | |
| JP5506123B2 (en) | ADVERTISING SYSTEM, ADVERTISING SYSTEM CONTROL METHOD, PROGRAM, AND INFORMATION STORAGE MEDIUM | |
| US20090198556A1 (en) | System and process for selecting personalized non-competitive electronic advertising | |
| CN201345114Y (en) | Online shopping integrated electronic magazine system | |
| CN110659939A (en) | Data processing method for customized popularization | |
| CN113704630A (en) | Information pushing method and device, readable storage medium and electronic equipment | |
| US20090199233A1 (en) | System and process for generating a selection model for use in personalized non-competitive advertising | |
| JP2009058987A (en) | Web server device, web page management method, and web server program | |
| KR101506965B1 (en) | Advertisement providing sever using e-book | |
| KR20020006939A (en) | System And Method Of Advertising And Marketing Investigation Via Electronic Commerce In Cyber Space | |
| US20090198551A1 (en) | System and process for selecting personalized non-competitive electronic advertising for electronic display | |
| US20090198554A1 (en) | System and process for identifying users for which non-competitive advertisements is relevant | |
| KR20020071832A (en) | Real-time price comparision method and system among many internet shopping malls |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20200107 |