KR100927538B1 - Targeted advertising system and method in online shopping mall - Google Patents

Abstract

The present invention relates to a targeted advertisement system and method for enabling a specialized advertisement to be performed on a purchase hierarchy for purchasing a product by age, gender, region, etc. in an online shopping mall. In particular, in the present invention, the target type is performed by performing a banner advertisement in a web page of a plurality of sellers registered in an online shopping mall or by distributing an advertisement medium containing specific advertisement contents targeted to a corresponding purchaser of the sale product in a sale product delivery box. By implementing an advertisement system, it is possible to perform advertisements specialized to the purchase class by age, gender, and region, thereby reducing the cost of advertisements rather than unilateral advertisements for a large number of unspecified purchase groups on the initial web page screen of the conventional online shopping mall. The effect can be maximized.

Description

Targeted advertising system and method in online shopping mall {TARGET ADVERTISEMENT SYSTEM IN ON-LINE SHOPPING MALL AND METHOD THEREOF}

1 is a block diagram of a target advertising system in an online shopping mall according to an embodiment of the present invention;

2 is a detailed block diagram of an online shopping mall server and a database unit in a targeted advertisement system according to an embodiment of the present invention;

3 is a flowchart illustrating an advertisement product generation process according to characteristics of a purchase hierarchy in a targeted advertisement system according to an embodiment of the present invention;

4 is a flowchart illustrating an advertisement product purchase operation control in a target advertisement system according to an embodiment of the present invention;

5 is a conceptual diagram illustrating target advertisement performance characterized in a purchase hierarchy in a targeted advertisement system according to an embodiment of the present invention;

6 is an exemplary view illustrating a condition input screen for purchasing an advertisement product according to an embodiment of the present invention.

7 is a view illustrating a condition-selected advertisement product result screen according to an embodiment of the present invention;

8 is an exemplary view illustrating an advertisement medium selection screen according to an embodiment of the present invention;

9 is an exemplary view showing an advertisement performance result screen according to an embodiment of the present invention.

<Brief description of the major symbols in the drawings>

100: advertiser terminal 102: seller in the online shopping mall

104: Internet 106: advertising media producer

108: online store server 110: database storage unit

204: Ad generation unit 206: Memory unit

208: server control unit 210: seller information DB

212: advertiser member information DB 214: advertisement order information DB

216: advertising product information DB

The present invention relates to an advertising method in an online shopping mall, and more particularly, to a targeted advertising system and method for enabling a specialized advertisement to be performed on a purchase hierarchy purchasing products by age, gender, region, etc. in an online shopping mall.

Recently, with the development of computer communication technology and the widespread use of high-speed communication network, the number of Internet users is exploding, and the increase of the number of Internet users has made a lot of Internet shopping. Advertisers who need to advertise specific products send advertisements to offline media such as newspapers and TVs, and they also advertise on portal sites or shopping malls visited by a large number of users on the Internet to enhance their products or corporate image. Attempting to monetize through.

As a method of advertising on an Internet online site of a company as described above, advertisements made of text, animation, video, etc. on the initial screen of each Internet site have been produced on the initial screen of the site, and attracted many subscribers. Sites have profited from these companies' advertising as a major source of revenue.

However, Internet advertisements that cause advertisements of their products to be displayed on the initial screens of popular Internet sites are unilaterally seen by an unspecified number of visitors to the site. It was not controlled. In other words, it was not a way to analyze the information such as age, gender, or regional connection of visitors to the site and to advertise on the site the products that are considered to have the greatest advertising effect. Therefore, not only does not maximize the effect compared to the cost of advertising, but also because the ads on the initial screen of the popular site has a problem in that a significant cost for good advertising effect is limited.

Therefore, the present invention was devised to solve the problems in the conventional online shopping mall advertising method, and it is possible to perform advertisements on the purchase hierarchy characterized by age, gender, region, etc. in the online shopping mall, while reducing advertising costs and advertising effects. To provide a target advertising system and method to maximize the.

The present invention for achieving the above object is a target type advertising system including an online shopping mall server, a database unit and a terminal device connected to the online shopping mall server by wire / wireless, wherein the online shopping mall server, the purchase hierarchy of goods sold Each advertisement is classified into a list of sellers who create advertisement products classified by the characteristics of the purchasing hierarchy and sell products corresponding to the advertisement products, and agree to perform targeted advertisement according to the request of the advertiser. An advertisement generator for generating a product, a server controller for providing the target advertisement product to the terminal device of the advertiser, and performing a target advertisement upon input of a purchase intention of the target advertisement product; An operating program required for the operation of the server control unit and necessary for driving the operating program And a memory unit for temporarily storing a program operated by the instruction of the server controller and data generated when the operating program is executed, and a network interface unit for controlling data transmitted / received between the online shopping mall server and the terminal device. and,
The database unit stores the member information of the seller for generating the targeted advertisement product and information on the sale article, and stores the personal information of the advertiser who purchases the advertisement product and the advertisement product purchase information for each advertiser by the online shopping mall. It is characterized by providing information necessary for the operation of the server.

In addition, the present invention provides an advertising method in an online shopping mall including an online shopping mall server, a database storage unit, and a terminal connected to the online shopping mall server by wire / wireless, the method comprising: (a) purchasing hierarchy of goods sold through an online shopping mall Analyzing the characteristic information; (b) generating a targeted advertisement product including information on purchase hierarchy classified by characteristics according to the analysis result; and (c) generating a product corresponding to the targeted advertisement product. It provides a target advertising method in an online shopping mall comprising the step of generating a list of sellers who sell as a seller to agree to perform targeted advertising according to the request of the advertiser corresponding to each of the targeted advertising products. . Here, the advertisement product is classified as information on the purchase hierarchy of the product targeted for advertisement by specific criteria such as age, gender, or region, and specifies the purchase hierarchy targeted for the advertisement.

In addition, the present invention (d) receiving the purchase hierarchy property information that the advertiser wants to be the target of the advertisement from the advertiser connected to the online shopping mall server and (e) the corresponding purchase hierarchy property information Searching for the target advertisement product from the database unit and providing the same to the advertiser; and (f) receiving a purchase intention of a specific advertisement product among the provided advertisement products from the advertiser; and (g) corresponding to the input advertisement product. A target type in an online shopping mall, comprising: performing a targeted advertisement required by an advertiser who has purchased the advertisement product through a seller who sells a product and agrees to perform an advertisement according to a request of an advertiser. It is characterized by providing an advertising method.

When the advertiser accesses the online shopping mall server according to the present invention, if the advertiser wants to advertise to the purchase class who is considered to have high preference for his product, for example, males in their 20s, the main target is from the server. The advertisement product that is determined to be the most suitable among the advertisement products provided is selected, and when a specific advertisement product is selected by the advertiser, an advertisement requested by the advertiser is performed by sellers selling products corresponding to the advertisement product. .

Hereinafter, with reference to the accompanying drawings will be described in detail the operation of the preferred embodiment according to the present invention.

1 illustrates a schematic network configuration of a target advertisement system in an online shopping mall according to an embodiment of the present invention. Hereinafter, an operation of each component of the system of the present invention will be described in detail with reference to FIG. 1.

First, the seller 102 is a business that sells a product by registering as a seller in an online shopping mall on the Internet 104 and displaying an advertisement screen of a specific product according to a contract with an advertiser on a web page of the online shopping mall. Alternatively, the advertisement medium is provided to the buyer at the time of delivery of the goods sold by the advertiser according to the contract with the advertiser.

The advertiser 100 may advertise his or her own product on a product advertisement web page of a seller who sells a product corresponding to a purchase hierarchy condition of the purchased advertisement product, or may advertise his or her product upon delivery of the goods sold by the seller. It is a company that performs advertisements targeted to a specific purchase hierarchy by allowing the produced advertisement media to be delivered together. At this time, the advertiser connects to the online shopping mall server 108 that provides the above advertisement service through a terminal device such as a PC, a PDA, a mobile phone, a laptop, etc., which is connected to a wired / wireless communication network including the Internet 104, and a desired purchase hierarchy. The advertisement is requested by purchasing an advertisement product including a.

The online shopping mall server 108 analyzes the characteristics of the purchase hierarchy of the goods sold by the seller through the online shopping mall system, and based on the analysis result, the advertisement is classified according to factors such as age, region, gender, and delivery speed. Create products and provide them for advertisers to purchase. In addition, the target advertisement product is provided to the terminal of the advertiser connected by wire / wireless, and the purchase intention of the target advertisement product is received from the terminal. In addition, when a particular advertisement product is purchased by the advertiser, the advertiser may provide a form of an advertisement medium that the advertiser can perform and allow it to be selected. If the advertisement product is purchased by the advertiser and the type of advertisement medium is selected, the advertiser is requested to execute the advertisement commissioned by the advertiser to the seller corresponding to the advertisement product, that is, the seller selling the product that meets the purchasing hierarchy characteristics of the advertisement product. Thus, targeted advertisements may be performed to customers specified by factors such as age, region, gender, delivery speed, etc., rather than the unspecified number. At this time, the type of advertising medium selectable by the advertiser is to perform a banner advertisement on an advertisement web page of a product sold by a plurality of sellers in an online shopping mall, or insert a specially produced advertisement together with the delivery of the sold product. It can be implemented by the delivery method.

The advertising media producer 106 is an outsourcing company that produces advertising media requested by an advertiser who wants to perform advertisements targeting a specific target customer in an online shopping mall, and includes an advertising media production server connected to an online shopping mall server through the Internet. . Accordingly, when the advertisement product is purchased by an advertiser in the online shopping mall server and the advertisement medium selected in relation to the advertisement product is an advertisement including specific advertisement phrases such as various souvenirs, the advertisement medium producer server produces the selected advertisement medium. Information about the online shopping mall server 108 is received. The advertisement medium is produced by the received information, and the produced advertisement is delivered to the address of the seller to be distributed.

2 illustrates a detailed block configuration of the online shopping mall server 108 and the database storage unit 110.

2, the server controller 208 controls the overall operation of the online shopping mall server 108, in particular, the server through a wired / wireless communication network including the Internet 104 in accordance with an embodiment of the present invention Types of advertisement products and advertisement media stored in the database storage unit 110 that are connected to a terminal device of an advertiser that can be connected to 108 and classified according to gender, age, and region characteristics of the purchase hierarchy from the advertisement product information DB 216. When the purchase of the advertisement product and the selection of the form of the advertisement medium are input, the target advertisement operation according to the purchase of the advertisement product is performed. In this case, when the advertisement product is provided, information about a seller selling a product corresponding to the advertisement product may also be provided.

The memory unit 206 includes various operation programs necessary for the operation of the server control unit 208, stores various basic data necessary for driving the operation program, and is operated by an instruction of the server control unit 208. Temporarily stores the data generated when the operation program is executed.

The advertisement generating unit 204 grasps the characteristics of the purchasing hierarchy of the goods sold by the sellers in the online shopping mall and displays the advertisement products classified by the characteristics of the purchasing hierarchy such as age, region, gender, and delivery speed based on the classification. A list of sellers that have agreed to perform targeted advertisements according to an advertiser's request, that is, a seller who sells a product corresponding to the advertisement product, is generated for each advertisement product.

The network interface unit 200 interfaces data transmitted / received through a wired / wireless communication network including the Internet 104 between the terminal device and the server connected to the online shopping mall server 108 and the online shopping mall server 108.

The database storage unit 110 is referred to by the online shopping mall server 108, and stores information about the seller information DB 210 and the advertiser 100 that stores the information of the seller member registered in the online shopping mall. The advertisement product information DB 216 and the advertiser 100 generated by the advertiser member information DB 212 and the advertisement generator 204 to store information about the advertisement product and the advertisement medium to be provided to the advertisers. And a variety of DBs necessary for the operation of the online shopping mall server 108 such as an advertisement order information DB 214 for storing information on the advertisement product purchased by the user and the selected advertisement medium.

3 is a flowchart illustrating an advertisement product generation process according to an embodiment of the present invention. Hereinafter, referring to FIG. 3, an operation of generating an advertisement product characterized in a purchase layer by using characteristic information on the purchase layer is performed. It will be described in detail.

First, the advertisement generating unit 204 of the online shopping mall server 108, based on the information on the sellers stored in the seller information DB 210 in step S300, the banner on the sale product web page of the advertiser by the request of the advertiser Sorting the list of sellers who agreed to perform the advertisement or to deliver the advertisement upon delivery of the merchandise. At this time, the seller may be selected from excellent sellers whose sales records, such as sales, profits, or sales volume of goods, based on the sales product information among sellers registered in the online shopping mall and sell the goods, are higher than a predetermined standard set by the online shopping mall. Can be.

Next, in step S302, the characteristics of the purchase hierarchy for purchasing the sorted goods of the sellers are analyzed. The purchase hierarchy characteristics include, for example, age distribution, gender distribution, regional distribution, and delivery speed of the corresponding sales product.

Next, when the analysis of the purchase hierarchy of the sale product for each seller is completed (S304), based on the analyzed information, the advertisement product including the characteristic information of the specific purchase hierarchy as illustrated in FIG. 7 is generated, and As a seller who sells a product corresponding to an advertisement product, a list of sellers who have agreed to perform a target advertisement according to an advertiser's request is generated corresponding to each advertisement product.

Meanwhile, the online shopping mall server 108 continuously updates the seller group list by continuously checking the performance of sellers registered for each advertisement product in the advertisement product information DB 216 at step S306, so that a desired advertisement performance result for each advertisement product is fixed. Can be managed to remain at the scope level.

4 illustrates a flow of a purchase operation of a target advertisement product according to characteristic information of a purchase hierarchy in an online shopping mall providing a target advertisement product according to an embodiment of the present invention. Hereinafter, an operation of purchasing an advertisement product will be described in detail with reference to FIG. 4.

First, an advertiser who registers with the online shopping mall server 108 and wants to advertise to people of a purchase age of a specific age, region, and gender rather than an unspecified number through the purchase of a target advertisement product implemented in the online shopping mall A terminal device capable of accessing a wired / wireless communication network including the Internet 104 such as a PC is connected to the online shopping mall server 108 of the online shopping mall (S400).

Next, the online shopping mall server 108 recognizes the connection request to the server 108, and requests the input of the member ID and password of the advertiser 100 to access the online shopping mall server 108. It is made (S402).

Accordingly, the advertiser 100 inputs his or her member ID and password for accessing the online shopping mall server 108 using a terminal device such as a PC, and the online shopping mall server 108 performs the advertiser at step S402. The user ID and password are input from the user 100 to the advertiser member information DB 212 in the database storage unit 110 to check whether the user who requested the access is a user who is registered as an advertiser member (S404).

If the input ID and password of the user is checked with the ID and password of the registered advertiser member, the online shopping mall server 108 proceeds from step S404 to step S406 to purchase the targeted advertisement product. Display the initial menu web page screen. In this case, the initial menu web page screen refers to a menu screen configured to purchase an advertisement product provided by the online shopping mall server 108, confirm an advertisement performance result, and use various menus provided by the online shopping mall server 108. . Accordingly, the user 100 registered as an advertiser selects and inputs a required menu from among menus provided on the initial menu web page screen of the online shopping mall server 108.

Next, the online shopping mall server 108 may switch to the advertisement product search screen in step S408 and may input the characteristic information of the online shopping mall purchase hierarchy that the advertiser 100 intends to target as shown in FIG. 6. Display the screen interface. Accordingly, the advertiser 100 sequentially inputs the characteristic information of the customer that he / she wants to target on the advertisement search screen as described above, and the online shopping mall server 108 inputs the input information of the advertiser 100 at step S410. After recognizing the advertisement product and searching for the advertisement product, in operation S412, the advertisement product that satisfies the condition input by the user is displayed as the result of each advertisement type as shown in FIG. 7. According to the advertisement product information displayed as above, the advertiser 100 inputs a willingness to purchase the advertisement product he / she wants. Meanwhile, the online shopping mall server 108 may display a seller who sells a product corresponding to the advertisement product together with the advertisement product together with the product. In this case, the advertiser 100 excludes the sellers who sell the products corresponding to the desired advertisement product from the targets of performing the advertisement, among the sellers who do not match the image of the advertiser 100 with their own images or conflict with their interests. You can choose to perform advertising with sellers.

Next, the online shopping mall server 108 recognizes the purchase of the advertisement product of the advertiser 100 in step S418 and in the form of an advertisement medium for advertising on a web page or a delivery item of a seller of the corresponding advertisement product in step S420. Is provided as in FIG. 8. In this case, the advertiser 100 selects an advertisement medium in a desired step (S422), thereby completing the purchase of the advertisement product (S524), and the information related to the purchased advertisement product and the selected advertisement medium is the advertisement of the database storage unit 110. The order information is stored in the DB 214.

On the other hand, the user 100 registered as an advertiser member may check on the initial menu web page screen whether the advertisement product purchased by the advertiser 100 achieves the advertisement effect as initially presented after purchasing the advertisement product as described above. That is, after the online shopping mall server 108 purchases the advertisement product by the advertiser, the result of the advertisement performance is calculated and stored through the sales performance inspection of the sellers, and then the advertisement that the advertiser has purchased on the initial menu web page screen is stored. Implement a menu to check the product advertisement results.

Accordingly, when the advertisement performance result view is selected from the corresponding advertiser member user 100 on the initial menu web page screen, the online shopping mall server 108 proceeds to step S426 and displays the advertisement product purchased by the advertiser. Thereafter, in step S428, the advertisement product for selecting the advertisement product is selected, and in operation S430, the advertisement performance result for the selected advertisement product is displayed as shown in FIG. Based on these results, the advertiser can determine whether to continue advertising.

5 is a conceptual diagram of performance of a targeted advertisement according to an embodiment of the present invention. Hereinafter, an embodiment of a targeted advertisement will be described with reference to FIG. 5. Sellers 1, 2, and 3 of FIG. 5 (500, 502, 504) are sellers who sell products in an online shopping mall and those who agree to perform targeted advertisements according to the request of an advertiser. In this case, various information about the purchase hierarchy for purchasing the products sold through the online shopping mall by the sellers 1, 2, and 3 is stored in the database storage unit 110 of the online shopping mall. At this time, the advertisement generating unit 204 of the online shopping mall server 108 analyzes the information on the stored purchase hierarchy and generates the advertisement products A (510), B, and C by classifying the purchase hierarchy by gender, region, and distribution speed. . In addition, a seller selling a product that satisfies the purchase hierarchy conditions of the advertisement products A (510), B, and C is generated corresponding to each advertisement product. For example, the advertisement product A (510) has 90% of males and 10% of females in terms of gender, 80% in Seoul, 10% in Gyeonggi, 5% in Busan and Daegu, respectively. Product B has 10% male, 90% female, 20% Seoul, 10% Gyeonggi, 60% Busan, and 10% Daegu. 30%, women 70%, Seoul 30%, Gyeonggi 60%, Busan and Daegu 5% respectively. In addition, the sellers selling products corresponding to the advertisement items A, B, and C are sellers 1, 2, and 3, respectively. The advertisement products A, B, and C are produced by the server controller 208 of the online shopping mall server 108 as a GUI screen 512 that the advertiser can select for each advertisement type and displayed on the terminal of the advertiser. The advertisement product may be purchased by selecting a desired advertisement product on the advertisement product GUI screen 512. In the present embodiment, if the advertiser wants to advertise his product targeting males living in Seoul, the advertiser selects the advertisement product A 510 among the advertisement products displayed on the advertisement product GUI 512 screen, and then enables the advertisement. When the form of the medium is provided, the user selects the type of advertising medium desired. Since the seller corresponding to the advertisement product A 510 is seller 1 500, if the advertisement medium is selected as the banner advertisement to be inserted on the web page, the online shopping mall server 108 may select the seller 1 through the server controller 208. Displayed as a banner advertisement 505 on the web page screen. In addition, when the advertising medium is an advertisement 507 to be delivered together when the seller sells the item 506 of the seller 500, the online shopping mall server 108 externally advertises it professionally through the server controller 208. The advertisement production request signal is transmitted to the media producer 106, and the external advertisement media producer 106 receiving the request signal delivers the advertisement produced according to the request to the seller's address to sell the article ( Upon delivery of 506, the advertisement is performed by being shipped together to the buyer 509 who purchased it.

Meanwhile, in the above description of the present invention, specific embodiments have been described, but various modifications may be made without departing from the scope of the present invention. Therefore, the scope of the invention should be determined by the claims rather than by the described embodiments.

As described above, in the present invention, the target type is distributed in a manner of distributing an advertisement medium containing specific advertisement contents targeted to the corresponding product purchase hierarchy in a web page or a sale product delivery box of a plurality of sellers registered in an online shopping mall. By implementing an advertisement system, it is possible to perform advertisements specialized to the purchase class by age, gender, and region, thereby reducing the cost of advertisements rather than unilateral advertisements for a large number of unspecified purchase groups on the initial web page screen of the conventional online shopping mall. There is an advantage to maximize the effect.

Claims (20)

delete In the advertising method in an online shopping mall comprising an online shopping mall server, a database unit and a terminal connected to the online shopping mall server by wire / wireless, (a) analyzing the purchase hierarchy characteristic information of the products sold through the online shopping mall, (b) generating a target advertisement product including information on purchase hierarchy classified by the characteristics according to the analysis result; (c) generating a list of sellers selling products corresponding to the target advertisement product corresponding to each target advertisement product; (d) receiving, from an advertiser connected to the online shopping mall server, the purchase hierarchy characteristic information that the advertiser intends to target the advertisement; (e) searching for the target advertisement product corresponding to the input purchase layer characteristic information from a database storage unit and providing the same to an advertiser; (f) receiving a purchase intention from an advertiser for a specific advertisement product among the provided advertisement products, (g) performing a targeted advertisement requested by an advertiser who purchased the advertisement product through a seller selling a product corresponding to the input advertisement product; Targeted advertising method in the online shopping mall comprising a. The method of claim 2, wherein the seller, Targeted advertising method in an online shopping mall, characterized in that the seller agreed to perform the targeted advertising according to the advertiser's request. The method of claim 2, wherein the seller, Targeted advertising method in the online shopping mall, characterized in that the seller is registered in the online shopping mall, the sales performance is more than a predetermined criterion set by the online shopping mall. The method of claim 2, wherein the purchase hierarchy characteristic information, Targeted advertising method in an online shopping mall comprising any one of age distribution, gender distribution, regional distribution and delivery speed of the purchase hierarchy. The method of claim 2, Step (e) further includes providing a list of sellers corresponding to the targeted advertisement product, In the step (f), selecting one or more of the list of sellers and selecting the advertisement performer. Targeted advertising method in an online shopping mall characterized in that it further comprises. The method of claim 2, wherein step (g) (g-1) providing the advertiser with a form of an advertisement medium that the online shopping mall server enables; (g-2) selecting and inputting a form of the provided advertisement medium by the advertiser; (g-3) executing the targeted advertisement through the seller according to the type of the inputted advertisement medium; Targeted advertising method in the online shopping mall comprising a. The method of claim 7, wherein the form of the advertising medium, Targeted advertising method in an online shopping mall, characterized in that the banner containing a specific advertisement content is displayed in a predetermined area on the web page of the seller. The method of claim 7, wherein the form of the advertising medium, Targeted advertising method in the online shopping mall, characterized in that when the seller sells the sale of the product containing a specific advertisement content with the sale product to the buyer. 10. The method of claim 9, wherein the production request signal of the advertisement is transmitted from the online shopping mall to an advertisement media producer server. The method of claim 2, (h) the online shopping mall server further comprising: feedbacking and storing the advertisement result of the purchased advertisement product for a predetermined period of time advertised through the seller, and providing the same to the corresponding advertiser who purchased the advertisement product. Targeted advertising method in the online shopping mall. The method of claim 11, wherein the seller, Targeted advertising method in the online shopping mall, characterized in that the renewal can be changed according to the seller's sales performance. delete A target type advertising system including an online shopping mall server and a database unit and a terminal device connected to the online shopping mall server by wire / wireless. The online shopping mall server, Seller who grasps the characteristics of purchase hierarchy of goods sold, creates advertisement products classified by characteristics of purchase hierarchy, and sells the products corresponding to the advertisement products, and agrees to perform targeted advertisement according to client's request An advertisement generator for generating a list of the corresponding advertisement products; A server controller configured to provide the target advertisement product to the terminal device of the advertiser and to perform the target advertisement upon input of a purchase intention of the target advertisement product; A memory unit for temporarily storing an operating program required for the operation of the server controller, data required for driving the operating program, a program operated by an instruction of the server controller, and data generated when the operating program is executed; It includes a network interface unit for controlling the data transmitted and received between the online shopping mall server and the terminal device, The database unit, Store information on the member information and sales items of the seller for generating the targeted advertising product, and stores the personal information of the advertiser to purchase the advertising product and the advertisement product purchase information for each advertiser Targeted advertising system, characterized in that. The method of claim 14, wherein the server control unit, The method may further include feeding back the result of the execution of the advertisement during a predetermined period of time during which the advertisement is advertised through the seller after the purchase of the advertisement product and storing the result in the database storage unit and providing the result to the advertiser who purchased the advertisement product. Targeted advertising system, characterized in that. The method of claim 14, wherein the server control unit, Targeted advertising system, characterized in that for updating the list of sellers according to the sales performance. The method of claim 14, wherein the server control unit, And providing the advertiser with a form of advertising media that can be performed by the advertiser, and receiving the intention of selecting the specific advertising media of the advertiser. delete The method of claim 14, wherein the database unit, A seller information DB, which is referenced by the online shopping mall server and stores information of seller members registered in the online shopping mall,  An advertiser member information DB that stores information about the advertiser;  An advertisement product information DB generated by the advertisement generating unit and storing information on an advertisement product to be provided to the advertisers; Ad order information DB that stores information about the advertisement product information and advertising media purchased by the advertiser and advertising media Targeted advertising system comprising a. 15. The advertisement media producer of claim 14, wherein the advertisement media producer is connected to the online shopping mall server that receives a request for producing an advertisement medium input by the advertiser, and receives a request for producing an advertisement medium from the online shopping mall server to produce the advertisement medium. Targeted advertising system further comprises a server.

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