WO2019047630A1

WO2019047630A1 - Marketing system, advertising gift recommendation method and sales sharing system

Info

Publication number: WO2019047630A1
Application number: PCT/CN2018/097424
Authority: WO
Inventors: 潘先财
Original assignee: 加拿大辉莱广告公司
Priority date: 2017-09-11
Filing date: 2018-07-27
Publication date: 2019-03-14

Abstract

A marketing system, comprising: an advertising gift demand end 101, a sharing platform 103, an advertising gift supply end 102, an advertising gift distribution channel 104, a customer end 105 and a logistics end 106. The advertising gift demand end 101 is used for providing to the sharing platform 103 feature information of an advertisement to be released; the advertising gift supply end 102 is used for providing advertising gift attribute information to the sharing platform 103; the sharing platform 103 is used for matching the advertising gift attribute information and the feature information of the advertisement to be released and forming a matching result; the advertising gift distribution channel 104 is used for matching the advertising gift attribute information with attribute information of a customer, and recommending a matching advertising gift to the customer end 105; the customer end 105 is used for interacting with the advertising gift distribution channel 104 to realize precise matching of the advertising gift and receiving of a confirmation of the advertising gift matching the customer and recommended by the advertising gift distribution channel 104, and performing an ordering operation in respect of an advertising object promoted by the advertising-gift advertisement; and the logistics end 106 is used for sending a logistics instruction to a logistics system.

Description

Marketing system, advertising gift recommendation method and sales sharing system

This application claims the priority of a Chinese patent application filed on September 11, 2017 by the Chinese Patent Office, application number 201710813465.2, and the invention name is “a marketing system”; this application also requires the submission of Chinese patents on September 11, 2017. Bureau, application number is 201710812085.7, the title of the invention is the priority of the Chinese patent application "providing advertisements to be released, customized advertising gift methods and devices, and marketing system"; this application also requires submission to the Chinese Patent Office on September 11, 2017. The priority of the Chinese patent application with the application number of 201710812053.7 and the invention name is "Advertising Gift Recommendation Method and Apparatus"; this application also requires the Chinese Patent Office to be submitted on September 11, 2017, the application number is 201710812015.1, and the invention name is "Sales". Priority of Chinese patent application divided into systems, methods and devices. This application also claims to file a Chinese patent application filed on December 29, 2017 with the Chinese Patent Office, application number 201711475211.0, and the invention titled "a marketing system". Priority; this application also requires the Chinese Patent Office to be submitted on December 29, 2017, and the application number is 201711478069. 5. The title of the invention is the priority of the Chinese patent application “providing the advertisement to be released, the method and device for customizing the advertisement gift and the marketing system”; the application also requires the Chinese Patent Office to be submitted on December 29, 2017, the application number is 201711477925.5, The invention is entitled to the priority of the Chinese Patent Application for "Advertising Gift Recommendation Method and Apparatus"; this application also claims to be submitted to the Chinese Patent Office on December 29, 2017, the application number is 201711475109.0, and the invention name is "Sales Sharing System, Method and The priority of the Chinese Patent Application, the entire disclosure of which is incorporated herein by reference.

Technical field

The present application relates to the field of computer technology, and in particular, to a marketing system, an advertising gift recommendation method, and a sales sharing system.

Background technique

Traditional media such as magazines, newspapers and outdoor billboards are becoming less and less popular in the advertising market due to higher investment in traditional marketing media and lower output. At the same time, with the continuous development of the Internet, Internet marketing has grown rapidly in the past decade.

Under the current technology, Internet marketing mainly advertises on information platforms (such as goole, Amazon, etc.).

The prior art Internet marketing approach has the following drawbacks:

First, the advertising investment costs are high

Advertisers pay higher advertising fees when advertising on the Internet, and cannot share advertising costs with other advertisers.

Second, the conversion rate is low

According to Wordstream, the average conversion rate for Google search in the third quarter of 2012 was 5.63%, while the average conversion rate for the Google Display Network was 4.68%. Since consumers can only browse advertisements for a short period of time, advertisements on the Internet cannot attract consumers' eyes for a long time, and consumers are not impressed with advertisements on the Internet, so the conversion rate is low.

Third, the advertising effect can not be tracked

In summary, the method of internet marketing under the prior art has the problems of high advertising input cost, low conversion rate, and unobservable advertising effect.

Summary of the invention

The present application provides a marketing system to solve the problem that the existing Internet marketing method has high advertising input cost, low conversion rate, and untrackable advertising effect.

The application provides a marketing system, including: an advertisement gift demand end, a sharing platform, an advertisement gift supply end, an advertisement gift distribution channel, a consumer end, and a logistics end;

The advertisement gift demanding end is configured to receive feature information of an advertisement to be posted and provide feature information of the to-be-advertised advertisement to the sharing platform;

The advertisement gift supply end is configured to receive attribute information of the selectable advertisement gift and provide attribute information of the selectable advertisement gift to the sharing platform;

The sharing platform is configured to match attribute information of the selectable advertisement gift and feature information of the to-be-advertised advertisement, and form a matching result, that is, a matching relationship between the to-be-advertised advertisement and the selectable advertisement gift;

The advertisement gift issuance channel is configured to match the attribute information of the advertisement gift with the attribute information of the consumer, and recommend an advertisement gift matching the consumer to the consumer;

The consumer terminal is configured to interact with the advertisement gift distribution channel to accurately match the advertisement gift and receive confirmation of the consumer-matched advertisement gift recommended by the advertisement gift distribution channel; and the advertisement gift The advertising object promoted by the advertisement is placed to place an order;

And a logistics terminal, configured to send a logistics instruction to the logistics system, so as to deliver the advertisement gift matched by the consumer to the consumer through the logistics system; the advertisement gift is configured with the to-be-advertised advertisement according to the matching relationship.

Optional, including:

The logistics end is further configured to collect a logistics distribution report provided by the logistics system for distributing the advertising gift;

The sharing platform is further configured to receive a logistics distribution report of the advertisement gift sent by the logistics end, and send the logistics distribution report to the advertisement gift demand end.

Optionally, the advertising gift demanding end is further configured to provide the sharing platform with the quantity of the customized advertising gift.

Optionally, the same advertising gift includes one, two, and a plurality of advertising spaces; when the advertising space of the same advertising gift is two or more, the advertiser of each advertising space may be one or two. One or more.

Optionally, the sharing platform is further configured to allocate an advertisement to be posted allocated for an advertisement slot set on the advertisement gift; and the provisioning the advertisement to be posted on the advertisement slot on the advertisement gift includes: when the advertisement When the number of the advertisers in the gift is greater than the number of the other advertisers, the number of the advertisements of the gift is determined by the sharing platform to select a sufficient number of advertisements to be posted from the matched advertisements to be posted. The remaining ad slots are stated.

Optionally, the redistributing the to-be-advertised advertisements allocated on the advertisement slots set on the advertisement gift comprises: setting the compatible advertisements to be posted in different advertisement spaces of the same advertisement gift.

Optionally, the sharing platform is further configured to recommend a matching advertising gift as a candidate gift to the advertising gift demanding end, and receive a selection result of the candidate gift provided by the advertising gift demanding end, and according to the The matching result is formed.

Optionally, the method includes: setting an identifier code on the advertisement slot, where the identifier code includes at least one of the following information: advertisement advertisement identifier information to be released, advertisement gift identifier information, advertisement slot identifier information, wherein The advertisement gift identification information includes: an advertisement gift release channel information, and a sales website information of the object to be advertised in the advertisement to be posted.

Optionally, the sharing platform is further configured to:

Obtaining the purchase behavior information of the consumer, the advertisement gift distribution channel information of the purchase behavior, and the logistics distribution information of the advertisement gift, and analyzing the above information to evaluate the advertisement effect.

Optionally, the advertising gift demanding end is further configured to provide a sales sharing ratio to the sharing platform, where the sales sharing ratio is an advertising gift provider using the advertising gift supply end, and a network service providing the advertising gift distribution channel. The proportion of sales that can be obtained by the platform service provider that provides the shared platform and the logistics provider that provides the logistics system.

Optionally, the advertisement gift provider using the advertisement gift supply end, a network service provider providing an advertisement gift distribution channel, a platform service provider providing a sharing platform, and a logistics provider providing the logistics system according to the sales Divided into proportions to decide whether to take orders.

The application further provides a marketing system, including: an advertisement gift demand end, a sharing platform, and an advertisement gift supply end;

The sharing platform is configured to match attribute information of the selectable advertisement gift and feature information of the to-be-advertised advertisement, and form a matching result.

The application also provides an advertising gift recommendation method, including:

Matching attribute information of the advertisement gift with initial attribute information of the consumer, and obtaining an advertisement to be recommended that matches the user;

Recommending the to-be-recommended advertising gift to the consumer;

Receiving confirmation confirmation information of the advertisement gift in the advertisement to be recommended by the consumer, and obtaining an actual recommendation advertisement gift.

Optionally, before the step of recommending the advertisement to be recommended to the consumer, the method includes:

The secondary advertisement to be recommended is subjected to secondary screening according to the consumer information collected in real time; the consumer information collected in real time includes at least one of the following:

Consumer feedback on setup issues, consumer purchase behavior information, consumer online behavior information, consumer self-description information, and other people's descriptions of consumers.

Optionally, after the step of performing secondary screening on the to-be-recommended advertisement gift according to the consumer information collected in real time, the method includes:

The initial attribute information of the consumer is dynamically adjusted according to the consumer information collected in real time.

The application also provides a sales sharing system, comprising:

Advertising gift demand end, advertising gift supply end, sharing platform, advertising gift distribution channel, consumer end, logistics end;

The advertisement gift demanding end is configured to receive feature information of an advertisement to be posted and provide feature information of the to-be-advertised advertisement to the sharing platform; and provide a sales sharing scheme;

The advertisement gift supply end is configured to receive attribute information of the selectable advertisement gift and provide attribute information of the selectable advertisement gift to the sharing platform; and configure the to-be-advertised advertisement according to the matching result provided by the sharing platform An advertising gift design is formed on the matching advertising space of the selected advertising gift;

The sharing platform is configured to match attribute information of the selectable advertisement gift and feature information of the to-be-advertised advertisement, and form a matching result;

The advertisement gift issuance channel is configured to match the attribute information of each advertisement gift with the attribute information of the consumer, and recommend an advertisement gift matching the consumer to the consumer;

The consumer terminal is configured to receive the confirmation of the advertisement gift matching the consumer recommended by the advertisement gift distribution channel; and implement an order operation of the advertisement object promoted by the advertisement gift;

a logistics end, configured to send a logistics instruction to the logistics system, so as to deliver the customized advertising gift to the consumer through the logistics system;

The sales sharing scheme refers to an allocation scheme of each service provider, including: an advertisement gift provider using the advertisement gift supply end, a network service provider providing an advertisement gift distribution channel, and a platform service providing a sharing platform. The provider, the logistics provider providing the logistics system; when the advertisement object is sold in the posted advertisement, the sales share calculated according to the sales sharing scheme is automatically stored in the account of each service provider.

Optionally, the advertisement gift demand side is further configured to estimate a potential advertisement effect of an advertisement displayed on a specific advertisement gift published by different advertisement gift distribution channels according to historical sales data; the historical sales data includes: a consumer The purchase behavior information, the advertisement gift information that generates the purchase behavior, the advertisement gift distribution channel information that generates the purchase behavior, and the logistics distribution information of the advertisement gift distribution channel.

Compared with the prior art, the present invention has the following advantages:

The application provides a marketing system, the system includes: an advertisement gift demand end, a sharing platform, an advertisement gift supply end, an advertisement gift distribution channel, a consumer end, and a logistics end; and the advertisement gift demand end is configured to receive a to-be-published The feature information of the advertisement and the feature information of the advertisement to be posted are provided to the sharing platform; the advertisement gift supply end is configured to receive attribute information of the selectable advertisement gift and provide attribute information of the selectable advertisement gift The sharing platform is configured to match attribute information of the selectable advertisement gift and feature information of the to-be-advertised advertisement, and form a matching result, that is, an advertisement to be posted and a selectable advertisement gift a matching relationship; the advertising gift issuance channel is configured to match the attribute information of the advertising gift with the attribute information of the consumer, and recommend an advertising gift matching the consumer to the consumer; the consumer end is used for The advertisement gift distribution channel interaction realizes the accurate matching of the advertisement gift and receives the recommendation for the advertisement gift distribution channel Determining an advertisement of a matching advertisement with the consumer; and performing an order operation on the advertisement object promoted by the advertisement gift advertisement; and a logistics end for issuing a logistics instruction to the logistics system, so as to describe the consumer with the logistics system The matched advertisement gift is delivered to the consumer; the advertisement gift is configured with the to-be-advertised advertisement according to the matching relationship.

The marketing system provided by the present application has the following advantages compared with the prior art:

First, the advertising investment costs are small

Since the advertiser of the advertisement gift demand side of the present application can share the advertisement gift with other advertisers, the multiple advertisers share the advertising cost, so the advertising investment cost is small.

Second, high conversion rate

Since the marketing system of the present application matches the advertisement gift with the consumer and recommends the advertisement gift matching the consumer to the consumer, the online advertisement acquisition user is realized, and the offline advertisement is realized by giving the consumer free advertising gift. Long-term accurate output helps advertisers get more eyeballs, easier to build corporate brands and achieve sales, break the marketing dilemma faced by global enterprises, and help promote the rapid establishment of brand and rapid marketing of low-cost global SMEs. Conversion rate.

Third, the realization of the tracking of advertising results

Through the sharing platform in the marketing system, the sales behavior information of the consumer for the to-be-advertised advertisement can be obtained, and the tracking effect of the advertisement gift advertisement effect is realized.

The present application provides another marketing system, including: an advertisement gift demand end, a sharing platform, and an advertisement gift supply end; the advertisement gift demand end is configured to receive feature information of an advertisement to be posted and to be released The feature information of the advertisement is provided to the sharing platform; the advertisement gift supply end is configured to provide attribute information of the selectable advertisement gift to the sharing platform; and the sharing platform is configured to use the selectable advertisement The attribute information of the gift is matched with the feature information of the advertisement to be posted, and a matching result is formed.

Another marketing system provided by the present application has the following advantages compared with the prior art:

(1) The marketing system provided by this application can usually set more than two advertising spaces on the advertising gifts, which realizes the sharing of advertising gifts by advertisers, and the multiple advertisers share the advertising costs and reduce the advertising cost. Get more profit by advertising on advertising gifts;

(2) The marketing system provided by this application, because of the use of advertising gifts as the medium of advertising, consumers can frequently see the advertising information on the advertising gifts, which can bring a deep impression to them and enhance consumers' purchase of advertisements to be released. The desire of the advertising object to further increase the conversion rate of the advertisement;

(3) The advertiser of the advertisement gift demand side only needs to provide the feature information of the advertisement to be posted, and the sharing platform can match the attribute information of the selectable advertisement gift and the feature information of the to-be-advertised advertisement to form an advertisement gift. The design solution greatly shortens the cycle of forming advertisements and ensures the matching between advertising gifts and advertisements; the matching process also provides the possibility of precise matching through automated methods such as artificial intelligence, greatly reducing the advertisers. The difficulty of searching for advertising gifts.

The present application further provides an advertisement gift recommendation method, the method comprising: matching attribute information of an advertisement gift with initial attribute information of a consumer, and acquiring an advertisement to be recommended that matches the consumer; The recommended advertising gift is recommended to the consumer; the receiving consumer confirms the selection of the advertising gift in the to-be-recommended advertising gift, and obtains the actual recommended advertising gift.

Compared with the prior art, the advertisement gift recommendation method provided by the present application has the following advantages: first, by matching the attribute information of the advertisement gift with the initial attribute information of the consumer, filtering out the to-be-recommended matching with the consumer. Advertising gifts; then the consumer selects the matching advertisements to be recommended to obtain the actual recommended advertising gifts. The invention is filtered by two links to realize high-precision recommendation of advertising gifts, and the target recommended advertising gifts are advertisement gifts that consumers like, directly affecting the frequency and period of the use of advertising gifts by consumers, and improving the arrival rate and frequency of advertising gifts. It can achieve rapid brand output and rapid marketing conversion, which significantly improves the conversion rate of advertising.

The sales sharing system provided by the present application has the following advantages:

1. Providing a sales sharing plan through the advertisement gift demand end, and after the advertisement object is sold in the posted advertisement, paying the service provider according to the sales sharing scheme, since the payment occurs after the sales behavior is generated, the advertisement is reduced. The cost of the main; 2, because this application realizes online advertising to obtain users, by providing free advertising gifts to consumers to achieve long-term accurate output of offline advertising, helping advertisers get more eyeballs, easier to establish corporate brands and achieve sales Breaking the marketing dilemma faced by global enterprises is conducive to promoting global enterprises to achieve rapid brand establishment and rapid marketing conversion and improve conversion rate.

DRAWINGS

FIG. 1 is a schematic diagram of a marketing system provided by a first embodiment of the present application.

2 is a schematic diagram of a marketing system provided by a second embodiment of the present application.

FIG. 3 is a flowchart of a method for recommending an advertisement gift according to a third embodiment of the present application.

4 is a schematic diagram of a sales sharing system according to a fourth embodiment of the present application.

Detailed ways

Numerous specific details are set forth in the description below in order to provide a thorough understanding of the invention. However, the present invention can be implemented in many other ways than those described herein, and a person skilled in the art can make a similar promotion without departing from the spirit of the invention, and thus the invention is not limited by the specific embodiments disclosed below.

The first embodiment of the present application provides a marketing system. Please refer to FIG. 1, which shows a schematic diagram of a marketing system provided in accordance with a first embodiment of the present application. The details will be described below in conjunction with FIG. 1.

The marketing system includes: an advertisement gift demand end 101, an advertisement gift supply end 102, a sharing platform 103, an advertisement gift distribution channel 104, a consumer end 105, and a logistics end 106;

The advertisement gift requesting end 101 is configured to receive feature information of an advertisement to be posted and provide feature information of the to-be-advertised advertisement to the sharing platform.

Receiving the feature information of the advertisement to be posted and providing the feature information of the to-be-advertised advertisement to the sharing platform, the attribute information of the selectable advertisement gift and the to-be-advertised advertisement The matching of feature information provides a prerequisite.

The advertisement gift demand side may refer to receiving the feature information of the advertisement to be posted input by the advertiser and providing the received feature information to the client of the sharing platform. It runs on a variety of electronic devices with communication functions, such as Ipad, mobile phones, and so on.

In the specific implementation, the user of the advertisement gift demand side (ie, the advertiser) includes two situations: one case is that some enterprises sell products themselves, and the users who are the end of the advertisement gift demand side log in from the advertisement gift demand side to the sharing platform to the sharing platform. The characteristic information of the advertisement to be released is provided; in another case, the enterprise commissions the advertiser to promote the product, and the advertiser as the user of the advertisement gift demand side logs from the advertisement gift demand end to the sharing platform to provide the feature information of the advertisement to be posted to the sharing platform.

The advertisement to be posted may refer to an object displayed through an advertisement gift, including product pictures, product identification codes, product introductions and the like. The product image of the advertisement to be posted may be an image containing only one product, or may be an image containing multiple products.

The feature information of the advertisement to be posted includes: shape, size requirement information, consumption object feature information, and the like of the advertisement to be posted. The characteristics of the consumption object include: gender, age, hobbies, income level, education level, geographic location information, and the like. The feature information of the advertisement to be posted can be expressed in the form of a label.

The advertisement gift demanding end is further configured to receive confirmation information for an advertising gift suitable for displaying the to-be-advertised advertisement.

The advertisement gift demanding end is further configured to: receive feedback data of the customer to the advertising gift sent by the sharing platform. By receiving feedback data from customers on advertising gifts, advertisers can accurately adjust the customer attributes that they wish to deliver for the next ad delivery based on the data results, enabling more accurate delivery.

The advertisement gift demanding end is further configured to provide the sharing platform with the number of customized advertising gifts.

The number of the customized advertising gifts may be determined according to needs; in order to adapt to the scale customization, an integral multiple of the predetermined custom unit may be specified. For example, if the predetermined custom unit of the predetermined advertising gift is 500, the number of customized advertising gifts needs to be an integral multiple of 500.

The advertisement gift demanding end is further configured to provide a sales sharing ratio to the sharing platform, where the sales sharing ratio is an advertising gift provider using the advertising gift supply end, a network service provider providing an advertising gift distribution channel, and providing sharing The proportion of sales that the platform's platform service provider and the logistics provider that provides the logistics system can obtain.

The advertisement gift provider using the advertisement gift supply end, the network service provider providing the advertisement gift distribution channel, the platform service provider providing the sharing platform, and the logistics provider providing the logistics system may determine according to the sales share ratio Whether to take the order.

The advertisement gift supply end 102 is configured to receive attribute information of the selectable advertisement gift and provide attribute information of the selectable advertisement gift to the sharing platform.

The advertisement gift supply terminal generally refers to a client of an advertisement gift provider (ie, a seller of an advertisement gift) that provides the gift attribute information to the sharing platform, and the client receives the attribute information of the selectable advertisement gift and provides the advertisement gift attribute information. Give the sharing platform. The advertising gift supply can run on various electronic devices with communication functions or access to the Internet, such as Ipad, mobile phones, and the like.

The advertisement gift refers to a gift capable of providing a gift advertisement position. An advertisement gift can usually provide at least one advertisement space, and generally two or more advertisement spaces are provided, so that the business owner can share the advertisement fee. The advertising gift includes: a physical gift and/or a gift certificate. The object is usually a small item suitable for carrying or mailing, such as paper towels, cosmetics. Usually, the tissue box is a rectangular parallelepiped having six sides, that is, there are a plurality of advertisement spaces, and information of an advertisement to be posted can be printed on each advertisement space. The physical advertising gift can also be a book. For example, a book can provide multiple advertising spaces through a cover, a back cover, an insert, and the like. Compared with online advertising, advertising on advertising gifts has obvious advantages. Because online advertising is extremely short-lived, consumers cannot form memories, and consumers who use gift tissue boxes can frequently see tissue boxes. The advertising information on it can bring a deep impression on it, enhance the desire of consumers to buy advertising objects in the advertisements to be released, and then enable SME owners to obtain greater profits.

The advertising gift provider may be an advertising gift provider that exclusively provides an advertising gift; or may be a merchant that has an advertising gift for promotion and needs to achieve accurate delivery through the sharing platform; or the advertising gift provider is also an advertiser, as The advertiser occupies part of the advertising space of the advertising gift, the remaining advertising space of the advertising gift is provided to other advertisers; or the product provider having the product suitable for advertising.

When the advertising gift provider of the advertising gift supply side is also an advertiser, the advertising gift provider takes part of the advertising space of the advertising gift as the advertiser, and the remaining advertising space of the advertising gift is provided to other advertisers. The consumer object feature information of the other advertisers is the same as or similar to the consumer object feature information of the advertisement gift provider.

The advertising gift provider can be a mass lifestyle product manufacturer, and at the same time, as an advertiser, the advertising gift provider can first set its own brand advertising space on the market circulation product (ie, advertising gift) produced by itself, and the remaining advertising space outside the rest. The advertiser who sells the same information as the characteristics of his own consumption object obtains the advertising revenue. For example, a Fujian manufacturer that produces a breeze tissue box can sell advertising space on the 500,000 tissue boxes that it plans to sell to Beijing before the production, and obtain additional advertising revenues, which are produced in the advertising space. By printing the corresponding advertisements, the producers of the Qingfeng tissue boxes not only advertised their own products, but also obtained advertising revenue from other advertisers. In this way, all products that are produced in a targeted manner can be used to obtain advertising revenue from the advertising space on the product, so that the consumer can obtain a competitive advantage in price and obtain a larger market. The online sharing of the advertising space transaction system can realize low-cost transactions, and the system can be traced back. Advertising value completely changes the rules of the global commodity market competition game and changes the global market business operation mode.

Preferably, in order to facilitate the consumer purchase of the advertisement gift, the consultation and purchase call of the object to be posted in the advertisement to be posted may be set on the advertisement space, or the identification code (for example, the two-dimensional code) may be set on the advertisement space of the advertisement gift. The identification code includes the following information: advertisement identification information to be released, advertisement gift identification information, and advertisement position identification information. The advertisement identification information to be released includes: information about the purchase URL of the object to be advertised in the advertisement to be posted. The advertisement gift identification information includes an ID number of the advertisement gift, and the ID number may be a set of advertisement gifts sharing an ID number, or a unique ID number may be set for each advertisement gift. In order to track the advertisement effect, the identification code may further include: an advertisement gift distribution channel information, and a sales website information of the object to be advertised in the advertisement to be posted.

The selectable advertising gift refers to an optional advertising gift provided by the advertising gift provider, and the advertising gift can be used to provide a gift advertising space for displaying relevant information of the advertisement to be posted.

The attribute information of the advertisement gift includes: the purpose of the advertisement gift issuance, the use area, the location, the size of each of the included advertisement gift advertisement spots, and/or a suitable crowd. The attribute information of the advertising gift can be expressed in the form of a label.

The advertisement gift supply end is further configured to receive related information of the to-be-advertised advertisement; and receive a matching result sent by the sharing platform, and form, according to the related information of the to-be-advertised advertisement and the matching result sent by the sharing platform, The design of advertising gifts.

The information about the advertisement to be posted refers to the information to be displayed on the advertisement space of the advertisement gift in the advertisement to be published, and may include the image information of the advertisement to be published or the information for introducing the advertisement to the advertisement.

The receiving the related information of the to-be-advertised advertisement may be related to the information about the to-be-advertised advertisement that is forwarded by the sharing platform, and may also be related to the to-be-advertised advertisement sent by the advertisement gift demanding end. information.

The matching result sent by the sharing platform refers to a matching result obtained by the sharing platform by matching the attribute information of the selectable advertising gift with the feature information of the to-be-advertised advertisement.

The matching result generally refers to a result corresponding to each advertisement slot of an advertisement gift and a specific advertisement to be posted. For example, the advertisement gift provided by the advertisement gift supply side is a note box, which provides 4 advertisement spaces 1, 2, 3, and 4, and is matched by the sharing platform, and the matching result is that the advertisement spaces 1, 2, 3, and 4 respectively correspond to the advertisement to be posted. 1, 2, 3, 4.

After receiving the matching result, the advertising gift supply end may receive the matching information sent by the sharing platform and the matching information sent by the sharing platform after receiving the matching information of the to-be-advertised advertisement sent by the sharing platform. The result is a design for advertising gifts. Still using the above example, the design of the formed advertising gift is: the advertising space 1, 2, 3, 4 of the advertising gift respectively prints the advertisements to be posted 1, 2, 3, 4.

It can be seen from the above that an advertisement advertisement has a plurality of advertisements to be posted, and the advertiser corresponding to the advertisement to be posted can share the advertisement fee, thereby reducing the advertisement cost of each advertiser.

When the number of the advertisements of the same advertisement gift is two or more, the advertiser of each advertisement position may be one, two or more.

In addition to multiple advertisers sharing advertising costs, in order to ensure their brand image, advertisers can also purchase all the advertising space on an advertising gift through the advertising gift demand side, although enjoy the value of advertising gift sharing, but can enjoy data sharing. The value of logistics sharing services.

The sharing platform 103 is configured to match the attribute information of the selectable advertisement gift and the feature information of the to-be-advertised advertisement, and form a matching result, that is, a matching relationship between the to-be-advertised advertisement and the selectable advertisement gift.

The sharing platform generally refers to a server that matches the attribute information of the selectable advertisement gift and the feature information of the advertisement to be published, and forms a matching result. The shared platform runs on a server. In order to match the attribute information of the selectable advertisement gift and the feature information of the to-be-advertised advertisement, the sharing platform needs to pre-store the attribute information of the selectable advertisement gift and the feature information of the advertisement to be posted, and the attribute of the advertisement gift may be The information and the feature information of the advertisement to be posted are separately stored in different databases.

Specifically, the matching, by the sharing platform, the attribute information of the selectable advertisement gift and the feature information of the to-be-advertised advertisement may be implemented by: the sharing platform first obtaining the feature information of the to-be-advertised advertisement from the to-be-advertised advertisement database, Matching the feature information with the advertisement gift attribute information in the advertisement gift database. If the advertisement gift attribute information is similar or identical to the feature information of the advertisement to be posted, determining that the matching is successful, the sharing platform may send the matching result to the corresponding advertisement. At the gift supply end, the advertisement gift supplier is produced by the advertising gift supplier corresponding to the advertising gift supply end.

Optionally, the sharing platform is further configured to allocate an advertisement to be posted allocated for an advertisement slot set on the advertisement gift, and form an advertisement gift production order. The provisioning includes adjusting the number of advertisements to be posted on different advertisement spaces and matching between advertisements to be posted set on different advertisement spaces on the same advertisement gift.

The provisioning of the to-be-advertised advertisement allocated for the advertising space set on the advertising gift includes: when the number of the predetermined advertising gifts of the advertiser in the advertising gift is greater than the number of the predetermined advertising gifts of other advertisers, the advertisement of the excess gift The remaining advertising slots are automatically filled in by the sharing platform by selecting a sufficient number of pending advertisements from the matching pending advertisements.

For example, if an advertising gift note box has 4 ad slots 1, 2, 3, and 4, and the match is matched, the advertisers A, B, C, and D match the note box, and the number of ad slots customized by the advertiser A is 2000. The number of ad slots customized by advertiser B is 2000, the number of ad slots customized by advertiser C is 2000, and the number of ad slots customized by advertiser D is 1000, then the number of reserved coupon boxes for advertisers A, B, and C is 2000, D needs to reserve a number of coupon boxes of 1000, at this time, the advertisement space provided to the advertiser D appears, and the remaining 1000 advertisement spaces can be selected by the sharing platform from the matching advertisements to be posted 1000 advertisements to be posted. The remaining advertisements are automatically filled in, and the selected 1,000 to-be-advertised advertisements may be one type of advertisement to be posted or a plurality of advertisements to be posted.

The provisioning of the to-be-advertised advertisements allocated on the advertisement space set on the advertisement gift comprises: setting the compatible advertisements to be posted in different advertisement spaces of the same advertisement gift.

The sharing platform is further configured to recommend a candidate matching advertising gift corresponding to a specific advertisement to be posted to the advertising gift demanding end; and receive the selection of the recommended candidate matching advertising gift by the advertising gift demanding end As a result, a matching result between the specific advertisement to be posted and the advertisement gift is formed accordingly.

The sharing platform is further configured to receive a logistics distribution report of the advertisement gift sent by the logistics end, and send the logistics distribution report to the advertisement gift demand end. Advertisers on the demand side of the advertising gift can analyze the logistics report, obtain consumer information, and better target the target consumers.

The sharing platform is further configured to: obtain purchase behavior information of the consumer, advertisement gift distribution channel information of the purchase behavior, and logistics delivery information of the advertisement gift, and analyze the above information to evaluate the advertisement effect. The advertisement effect can be expressed by the conversion rate of the advertisement, and the conversion rate of the advertisement can be expressed by the ratio of the number of the advertisement gifts that generate the purchase behavior to the number of the advertisement gifts actually delivered. For example, if the conversion rate of an advertisement is 30%, it means that 30 of the 100 advertisement gifts delivered have generated purchase behavior.

The acquiring the purchase behavior information of the consumer may obtain the purchase behavior of the consumer from the logistics information of the sales website of the advertisement object in the advertisement to be published.

For example, if the sales website of the advertisement object in the advertisement to be published is “Jingdong Mall”, the purchase behavior of the consumer can be obtained from the logistics information of “Jingdong Mall”.

The advertisement gift distribution channel information for obtaining the purchase behavior may obtain the advertisement gift distribution channel information corresponding to the purchase behavior from the to-be-advertised advertisement identification code or the identification code of the commodity to be distributed.

In order to track the effect of the advertisement, the advertisement identification code to be published is printed on the advertisement gift, including the advertisement identification information to be released, the advertisement gift identification information, the advertisement gift distribution channel information, the sales website information of the object to be advertised in the advertisement to be advertised, When the consumer places an order, the consumer can obtain an advertisement gift distribution channel of the advertisement gift corresponding to the advertisement object on the advertisement to be posted on the advertisement gift purchased by the consumer, and a sales website of the object to be advertised in the advertisement to be posted. By analyzing the effectiveness of an advertisement gift published in different advertising gift distribution channels, it is possible to determine the number of advertisement gifts that are provided to different advertisement gift distribution channels and on which advertisement gift distribution channels the advertisement gifts will continue to be posted.

The logistics distribution information for obtaining an advertisement gift includes a logistics delivery report for receiving an advertisement gift sent by the logistics terminal.

After obtaining the purchase behavior information of the consumer, the advertisement gift distribution channel information of the purchase behavior, and the logistics distribution information of the advertisement gift, the sharing platform may comprehensively analyze the above information and evaluate the advertisement effect. For example, suppose the advertising gift is a tissue box, and four advertising spaces are set on the advertising space A, the advertising space B, the advertising space C, the advertising space D, and the advertising spaces A, B, C, and D respectively correspond to the advertising object A, B, C, D, through the advertising gift distribution channel 1 to deliver 1000 advertising gifts to consumers, through analysis, found that the number of consumers to buy advertising objects A, B, C, D is 500; through the advertising gift distribution channel 2 The consumer distributed 1000 tissue boxes. Through analysis, it was found that the number of consumers purchasing advertising objects A, B, C, and D was 300, and it was concluded that the advertising effect of the tissue box in the advertising gift distribution channel 1 was better than that. In the advertisement effect of the advertisement gift distribution channel 2, in the subsequent production of the tissue box, a plurality of tissue boxes containing the information of the advertisement gift distribution channel 1 can be printed and distributed on the advertisement gift distribution channel 1.

Since the marketing system of the present application can track the performance of the advertisement, the distribution channel of the advertisement gift can be adjusted in time according to the effect of the advertisement, and a higher advertisement conversion rate can be obtained.

The advertisement gift issuance channel 104 is configured to match the attribute information of the advertisement gift with the attribute information of the consumer, and recommend an advertisement gift that matches the consumer to the consumer.

The advertising gift distribution channels include: B2C e-commerce website, network information platform, Shangchao website, offline channel, and the like. The B2C e-commerce website generally refers to shopping platforms such as Jingdong and Amazon. The network information platform refers to a platform that provides information through the network, such as today's headlines, WeChat and other platforms. Offline channels include magazines, business supers, and so on.

When the advertising gift distribution channel is a B2C e-commerce website, the advertising gifts matching the consumers are distributed to the consumers free of charge through the logistics of the B2C e-commerce. Among them, the logistics of B2C e-commerce generally refers to the B2C website's own logistics, such as Jingdong Express. Since the B2C e-commerce website such as Jingdong has its own logistics system, when the consumer makes a purchase, the advertisement gift matched with the consumer can be packaged and distributed to the consumer together with the item purchased by the consumer.

When the advertising gift distribution channel is the Shangchao website platform, the consumer collects the advertising gift matching the consumer in the nearby supermarket.

In addition to free distribution to consumers, advertising gifts can also be sold to consumers as ordinary goods through advertising gift distribution channels.

The network information platform is configured to collect consumer attribute information of a consumer that receives the recommended advertisement gift. By recommending advertising gifts to consumers, the network information platform can register for the advertisements by allowing consumers who are willing to receive advertising gifts to register on the platform. While consumers get free gifts, the network information platform collects more consumer attribute information and enhances the database value of the network information platform. The collected consumer attribute information includes, for example, information such as the age, gender, region, education, and consumption level of the consumer. For example, the network information platform is today's headline. The average consumer only browses the news on today's headlines and will not register. Today's headlines cannot obtain the consumer's personal information. Today's headlines are free to recommend advertising gifts to consumers through consumers. Registered on the platform, obtained the personal information of the consumer, and improved the database value of today's headlines.

The advertisement gift issuance channel is further configured to receive selection information of an advertisement gift that is matched by the consumer and sent by the consumer.

The consumer end 105, the consumer end, configured to interact with the advertisement gift distribution channel to accurately match the advertisement gift and receive confirmation of the advertisement matching the consumer recommendation recommended by the advertisement gift distribution channel And placing an order for the advertisement object promoted by the advertisement gift advertisement.

The consumer terminal refers to a customer who receives the confirmation of the advertisement matching the advertisement recommended by the advertisement gift distribution channel and/or the customer who places an order for the advertisement object (goods or service) of the advertisement gift promotion. end. The consumer end receiving the confirmation of the consumer-matched advertisement gift recommended by the advertisement gift distribution channel may be the same client as the consumer terminal who performs the order operation of the advertisement object recommended by the advertisement for the advertisement gift, Can be different clients. The direct user of the consumer is the consumer; the consumer is the specific person who performs the consumer behavior. The consumer can run on various electronic devices with communication functions, such as Ipad, mobile phones, and the like.

The placing an order for the advertising object promoted by the advertising gift comprises:

The order is placed by scanning the identification code of the to-be-advertised advertisement identification code or the item to be published.

The consumer side is also used to share advertising gift information, promote advertising gifts and obtain revenue.

The logistics end 106 is configured to issue a logistics instruction to the logistics system, so as to deliver the advertisement gift matched by the consumer to the consumer through the logistics system; the advertisement gift is configured with the to-be-advertised advertisement according to the matching relationship.

The logistics instructions are obtained by:

Receiving the gift selection information of the consumer provided by the gift advertisement gift distribution channel, and the corresponding consumer logistics information;

And generating, according to the gift selection information and the corresponding consumer logistics information, the logistics instruction for distributing the corresponding gift to the corresponding consumer.

The logistics end is further configured to collect a logistics delivery report provided by the logistics system for distributing the advertising gift. The collected logistics distribution report may be sent to the sharing platform, and then the logistics delivery report is sent by the sharing platform to the advertising gift demanding end. Advertisers on the demand side of the advertising gift can analyze the logistics report, obtain consumer information, and better target the target consumers.

So far, the embodiment of the marketing system of the present application has been introduced in detail. The marketing system of the present application standardizes the advertising gift box template by pre-adjusting the multi-dimensional attribute of the advertising gift, and realizes the advertiser sharing with multiple customer attributes. Buy gift advertising space, break the threshold of gift advertising cost that a single customer can't bear, let advertising gifts become the carrier that ordinary merchants can enjoy, realize the carrier of daily necessities, and let the free gifts be normalized; in addition, the marketing system of this application adopts advertising gifts. As the medium of advertising, the Internet advertising has only three formats of text, pictures and videos, so that advertisers can pay for real-life gift advertisements. Consumers can see gift advertisements different from pictures, texts and videos through online media. Click on the advertising gift release channel page to enter the advertising gift collection link, obtain accurate matching through interaction, and change the status quo of traditional advertising and consumer value.

The second embodiment of the present application provides another marketing system. Please refer to FIG. 2, which shows a schematic diagram of a marketing system provided in accordance with a second embodiment of the present application. The details will be described below in conjunction with FIG. 2.

The marketing system includes an advertisement gift demand end 201, an advertisement gift supply end 202, and a sharing platform 203.

The advertisement gift requesting end 201 is configured to receive feature information of an advertisement to be posted and provide feature information of the to-be-advertised advertisement to the sharing platform.

The advertisement gift demand side may refer to receiving the feature information of the advertisement to be posted input by the advertiser and providing the received feature information to the client of the sharing platform. It runs on a variety of electronic devices with communication capabilities or access to the Internet, such as Ipads, mobile phones, computers, and so on.

In the specific implementation, the user of the advertisement gift demand side (ie, the advertiser) includes two situations: one situation is that some small and medium-sized enterprises sell products themselves, and the users of the small and medium-sized enterprises as the advertisement gift demand side log in from the advertisement gift demand side to the sharing platform. The sharing platform provides the feature information of the advertisement to be released; in another case, the small and medium-sized enterprise commissions the advertiser to promote the product, and the advertiser as the user of the advertisement gift demand side logs from the advertisement gift demand end to the sharing platform to provide the feature information of the advertisement to be posted to the sharing platform. .

The advertising gift demand side is also used to provide a charging channel to the advertiser. For example, a charging portal is provided, and the online payment is directly made through the charging portal after the advertiser determines the order.

The advertisement gift demand side is further configured to provide the sharing platform with the number of advertisement gifts that need to be customized.

The number of the customized advertising gifts may be determined according to needs; in order to adapt to the scale customization, an integral multiple of the predetermined custom unit may be specified. For example, if the base custom unit of the predetermined advertising gift is 500, the number of customized advertising gifts needs to be an integral multiple of 500.

The advertisement gift demand side is further configured to: receive the publicity effect after the advertisement gift is sent by the sharing platform, and the feedback data of the customer on the advertisement gift. By receiving feedback data from customers on advertising gifts, advertisers can precisely adjust the customer attributes that they wish to deliver for the next ad delivery based on the data results, enabling more accurate delivery.

The advertisement gift supply end 202 is configured to receive attribute information of the selectable advertisement gift and provide attribute information of the selectable advertisement gift to the sharing platform.

The advertisement gift supply terminal generally refers to a client of an advertisement gift provider (ie, a seller of an advertisement gift) that provides the gift attribute information to the sharing platform, and the client receives the attribute information of the selectable advertisement gift and provides the advertisement gift attribute information. Give the sharing platform. The advertising gift supply can run on various electronic devices with communication functions or access to the Internet, such as computers, Ipads, mobile phones, and the like.

The advertisement gift refers to a gift capable of providing a gift advertisement position. An advertisement gift can usually provide at least one advertisement space, and generally two or more advertisement spaces are provided, so that the business owner can share the advertisement fee. The advertising gift includes: a physical gift and/or a gift certificate. The object is typically a variety of items suitable for carrying additional information, such as books, paper towels, cosmetics. Taking a tissue box as an example, the tissue box is usually a rectangular parallelepiped having six sides, that is, there are a plurality of advertisement spaces, and information of an advertisement to be posted can be printed on each advertisement space. Compared with online advertising, advertising on advertising gifts has obvious advantages. Because online advertising is extremely short-lived, consumers cannot form memories, and consumers who use gift tissue boxes can frequently see tissue boxes. The advertising information on it can bring a deep impression on it, enhance the desire of consumers to buy advertising objects in the advertisements to be released, and then enable SME owners to obtain greater profits. In the case of books, a book can provide multiple ad slots through cover, back cover, inserts, etc., and the book has a more precise target group, especially for target customers who need precise positioning. If the advertising gift is a small electronic device with a display screen, it can also be a protection screen of the display screen. One protection screen can display multiple advertisements at the same time, or multiple protection screens can display different advertisements alternately, so multiple models can also be provided. Advertising space.

The advertising gift provider can be a mass consumer goods manufacturer, and can also act as an advertiser. The advertising gift provider can first set its own brand advertising space on the market circulation product (ie, advertising gift) produced by itself, and the remaining advertising outside the rest. The advertiser who sells the same information as the characteristics of his own consumption object obtains advertising revenue. For example, manufacturers of tissue boxes can sell their advertising space on the 500,000 tissue boxes they plan to sell in Beijing before the production, and get additional advertising revenue, which is printed on the advertising space during production. Corresponding advertisements, manufacturers of tissue boxes not only advertised their own goods, but also obtained advertising revenue from other advertisers. All such targeted products can be sold to the advertising space on the product to gain advertising revenue, which can benefit consumers, obtain price competitive advantage and gain a larger market, realize low-cost trading through online shared advertising space trading system, and system. Traceable advertising value, completely change the rules of the global commodity market competition game, change the global market business operation mode.

The selectable advertising gift refers to an optional advertising gift provided by the advertising gift provider, and the advertising gift can be used to provide a gift advertising space for displaying relevant information of the advertisement to be posted. Each of the advertising gift providers accessed through the advertising gift supply terminal 202 provides different advertising gifts, and a certain screening mechanism can be established to enter the system as a selectable advertising gift.

The attribute information of the advertisement gift includes: an issuance purpose of the advertisement gift, an issue area, a use occasion, an included ad slot size, an included ad slot position, an included ad slot background color, and/or a suitable crowd. The attribute information of the advertising gift can be expressed in the form of a label.

The sharing platform 203 is configured to match attribute information of the selectable advertisement gift and feature information of the to-be-advertised advertisement, and form a matching result.

The sharing platform generally refers to a server that matches attribute information of the selectable advertisement gift and feature information of the to-be-advertised advertisement, and forms a matching result. The shared platform runs on a server. In order to match the attribute information of the selectable advertisement gift and the feature information of the to-be-advertised advertisement, the sharing platform needs to pre-store the attribute information of the selectable advertisement gift and the feature information of the advertisement to be posted, and the advertisement gift may be The attribute information and the feature information of the advertisement to be posted are stored in different databases, respectively.

In order to obtain a better matching effect, the sharing platform performs the matching of the gift attribute information of the selectable advertising gift and the feature information of the to-be-advertised advertisement, and sends the matching result to the advertising gift supply end. In the step, the matching result is obtained by the following steps:

Recommending a candidate matching advertising gift corresponding to a specific to-be-advertised advertisement to the advertising gift demanding end;

Receiving a selection result of the recommended candidate matching advertisement gift by the advertisement gift demand end, and forming a matching result between the specific to-be-advertised advertisement and the advertisement gift according to the result.

Optionally, the sharing platform is further configured to allocate an advertisement to be posted allocated for an advertisement slot set on the advertisement gift, and form an advertisement gift production order.

Preferably, in order to recommend the advertisement gift to the consumer, the system further includes: an advertisement gift distribution channel; and the advertisement gift distribution channel is configured to recommend the advertisement gift to the consumer.

When the advertising gift distribution channel is a B2C e-commerce website, the advertising gifts matching the consumers are distributed to the consumers free of charge through the logistics of the B2C e-commerce. Among them, B2C logistics generally refers to the B2C website's own logistics, such as Jingdong Express.

The network information platform is configured to collect information of a consumer; the consumer is a candidate recommendation object of the advertisement gift. By recommending advertising gifts to consumers, the network information platform can register for the advertisements by allowing consumers who are willing to receive advertising gifts to register on the platform. While consumers get free gifts, the network information platform collects more consumer information and enhances the database value of the network information platform. The collected consumer information includes the consumer's age, gender, address, phone number and other information. For example, the network information platform is today's headline. The average consumer only browses the news on today's headlines and will not register. Today's headlines cannot obtain the personal information of consumers. Today's headlines are free to recommend advertising gifts to consumers through consumers. Registered on the platform, obtained consumer information, and improved the database value of today's headlines.

In order to facilitate the consumer purchase of the advertisement gift, the consultation and purchase call of the object to be posted in the advertisement to be posted may be set on the advertisement space, or an identification code (for example, a two-dimensional code) may be set on the advertisement space of the advertisement gift. The identification code includes the following information: advertisement identification information to be released, advertisement gift identification information, and advertisement position identification information. The advertisement identification information to be released includes: information about the purchase URL of the object to be advertised in the advertisement to be posted. The advertisement gift identification information includes an ID number of the advertisement gift, and the ID number may be a set of advertisement gifts sharing an ID number, or a unique ID number may be set for each advertisement gift. In order to track the advertisement effect, the identification code may further include: advertisement distribution channel information, and sales URL information of the object to be advertised in the advertisement to be posted.

Preferably, the marketing system further includes: a consumer end, configured to receive an order operation of the to-be-advertised advertisement displayed on the advertisement gift. The consumer terminal generally refers to a client that purchases an item or service recommended by an advertisement gift. The consumer can run on various electronic devices with communication functions, such as Ipad, mobile phone, etc., or it can be a computer connected through a network.

The placing an order for the to-be-advertised advertisement displayed by the advertisement gift includes at least one of the following methods:

Direct order purchase;

After the advertisement identification code to be published or the identification code of the commodity to be published is scanned, the order is placed.

The direct order purchase may refer to a consumer making a purchase by calling a sales call on an advertisement slot.

The consumer is also used to share advertising gift information, promote advertising gifts and obtain revenue.

The third embodiment of the present application provides an advertisement gift recommendation method. Please refer to FIG. 3 , which illustrates a flowchart of an advertisement gift recommendation method according to an embodiment of the present application. The details will be described below with reference to FIG. 3. This embodiment is an advertisement gift recommendation method provided from the perspective of an advertisement gift distribution channel. The advertising gift distribution channel refers to a B2C website (Jingdong, Amazon, etc.) or an information network platform (such as today's headlines, etc.).

Step S301, matching attribute information of the advertisement gift with initial attribute information of the consumer, and acquiring an advertisement to be recommended that matches the consumer.

In this step, by matching the attribute information of the advertisement gift with the initial attribute information of the consumer, the first match of the advertisement gift and the consumer is realized, and the to-be-recommended advertisement gift matching the consumer is selected through matching.

The advertisement gift refers to a gift capable of providing a gift advertisement position. An advertisement gift can usually provide at least one advertisement space, and generally two or more advertisement spaces are provided, so that the business owner can share the advertisement fee. The advertising gift includes: a physical gift and/or a gift certificate. The object is usually a small item suitable for carrying or mailing, such as paper towels, cosmetics. Usually, the tissue box is a rectangular parallelepiped having six sides, that is, there are a plurality of advertisement spaces, and information of an advertisement to be posted can be printed on each advertisement space. Compared with online advertising, advertising on advertising gifts has obvious advantages. Because online advertising is extremely short-lived, consumers cannot form memories, and consumers who use gift tissue boxes can frequently see tissue boxes. The advertising information on the website can bring a deep impression to them, enhance the desire of consumers to buy advertising objects in the advertisements to be posted, and then enable the business owners to obtain greater profits.

The attribute information of the advertisement gift includes: an issuance area of the advertisement gift, a usage environment, an included advertisement bit size, an included advertisement position, an included advertisement background color, and/or a suitable crowd. The attribute information of the advertising gift can be expressed in the form of a label.

The initial attribute information of the consumer refers to the initial attribute information about the consumer stored by the gift distribution channel of the recommended advertisement gift, including: age, gender, region, education, consumption level, and type of advertising gift of interest. The initial attribute information of the consumer can be expressed in the form of a label.

The to-be-recommended advertising gift matched with the consumer refers to an advertising gift for initial recommendation to the consumer by matching the advertising gift. In order to achieve more accurate advertising gift delivery, the advertisements to be recommended that match the consumers also need to be subjected to secondary screening by consumers.

The matching the attribute information of the advertisement gift with the initial attribute information of the consumer includes:

The website information platform with DSP analysis capability analyzes the attribute information of the advertisement gift and the initial attribute information of the consumer, and matches the attribute information of the advertisement gift with the initial attribute information of the user. Among them, DSP (Demand-SidePlatform) is the demand side platform. A true DSP must have two core features, one is the powerful RTB (Real-Time Bidding) infrastructure and capabilities, and the other is advanced user orientation (AudienceTargeting) technology. The DSP (demand-side platform) serves advertisers, who can set the target audience, placement area, advertising bids, and so on.

Sorting each keyword information in the initial attribute information of the consumer according to the weight to generate a keyword sequence;

Matching the first keyword information in the sequence with the corresponding keyword information in the attribute information of each advertisement gift, and selecting a current matching advertisement gift capable of obtaining a matching keyword;

And matching the next keyword information in the sequence with the corresponding keyword information in the attribute information of each currently matched advertising gift selected in the previous step, and selecting a matching advertising gift;

Repeat the above steps until the last keyword information in the keyword sequence matches;

If the matching keyword is not obtained when the next keyword information in the keyword sequence is matched with the corresponding keyword information in the selected matching advertising gift information, the matching advertisement cannot be selected. Gift, the end of the matching process;

The finally selected matching advertising gift is used as a to-be-recommended advertising gift that matches the user.

Step S302, recommending the to-be-recommended advertising gift to the consumer.

After the advertisement gift distribution channel selects the to-be-recommended advertisement gift that matches the consumer, the advertisement to be recommended is recommended to the consumer, and the consumer performs the screening again.

The consumer refers to a user who accesses the advertisement gift distribution channel client. If the consumer needs an advertisement gift recommended by the advertisement gift distribution channel, it is usually required to register and provide the initial attribute information of the consumer.

The recommended advertising gift to be recommended to the consumer, the picture of the advertising gift to be recommended may be displayed to the consumer, or the name list of the advertising gift to be recommended may be displayed to the consumer for the consumer to select.

Preferably, in order to improve the accuracy of the advertisement gift delivery, before the step of recommending the to-be-recommended advertisement gift to the consumer, the to-be-recommended advertisement gift is subjected to secondary screening according to the real-time collected consumer information. Performing the secondary screening includes not only selecting some of the advertisements to be recommended from all the advertisements to be recommended, but also adding new advertisements to be recommended. Because according to the consumer information collected in real time, it may be found that some advertisements to be recommended are not suitable for the new needs of consumers, in which case some advertisement gifts to be recommended need to be deleted; otherwise, consumers may be found according to the consumer information collected in real time. If there is a new demand for advertising gifts, it is necessary to add new advertisements to be recommended. For example, if consumers find that they are buying some baby products from the purchase behavior information of the consumers, they can add baby moisturizers, baby wipes boxes, etc. Advertising gifts as advertising gifts to be recommended. The real-time collected consumer information includes at least one of the following: feedback information of the consumer on the setting problem, the purchase behavior information of the consumer, the network behavior information of the consumer, the self-description information of the consumer, and the consumer-to-consumer Description.

The feedback information of the consumer on the setting problem includes: setting more than one question, and dynamically setting the next question according to the feedback of the consumer on the already raised question.

The setting of more than one question dynamically sets the next question based on feedback from the consumer on the questions that have been raised, including:

Set more than one problem, and set two feedback information branches for positive feedback and negative feedback for each question. If the feedback information of the current problem is positive feedback, the next question is set to the problem corresponding to positive feedback; The feedback from the consumer on the current problem is negative feedback, then the next question is set to the problem corresponding to the negative feedback.

For example, if the consumer is a female, if the first one is set to "Do you want to receive free cosmetics?" If the consumer answers "yes", the next question can be set to "Which brand of cosmetics do you like?" If the consumer answers “No”, the next question can be set to “Do you want to receive free paper towels?”, “Which brand of cosmetics do you like?” is the question of positive feedback, “You want to receive free paper towels. Is it a problem corresponding to negative feedback?

After the step of performing secondary screening on the advertisement to be recommended according to the consumer information collected in real time, the advertisement gift distribution channel may dynamically adjust the initial attribute information of the consumer according to the consumer information collected in real time. For example, if the consumer's existing consumption level is found to be inconsistent with the consumption level in the initial attribute information according to the consumer information collected in real time, the consumption level in the consumer attribute information may be dynamically changed to the existing consumption level, assuming a certain The consumption level of a user's initial feature information is the middle and low end, and the current consumption level is the high end, then the consumption level in the user attribute information is dynamically adjusted to the high end, so that the next time the recommended advertising gift can be recommended to match the consumer. To be recommended for advertising gifts.

Step S303, receiving confirmation confirmation information of the advertisement gift in the advertisement to be recommended by the consumer, and obtaining an actual recommendation advertisement gift.

After the advertisement gift distribution channel recommends the advertisement to be recommended to the consumer, the consumer selects an advertisement gift of his or her preference from the advertisement to be recommended according to his or her preference, and the consumer further filters the advertisement. Through the consumer's selection and confirmation of the advertising gifts, the actual recommended advertising gifts are all the advertising gifts that consumers like, on the one hand, avoiding the advertising gifts being idle because the consumers get the advertising gifts that they do not like, which can not generate value, affecting the advertising conversion. On the other hand, consumers will not be resistant to their favorite advertising gifts, with higher probability of use and higher conversion rate.

So far, the implementation manner of the advertisement gift recommendation method provided by the embodiment is described in detail. In this embodiment, the attribute information of the advertisement gift is first matched with the initial attribute information of the consumer, and the first screening of the advertisement gift is realized; and then the advertisement of the to-be-recommended advertisement gift is secondarily filtered according to the consumer information collected in real time. Finally, the consumer selects his favorite advertising gift from the advertisements to be recommended according to his own preferences, and conducts a third screening of the advertising gifts. After three screening processes, the advertising gifts and consumers are accurately matched. The actual recommended advertising gifts are all the advertising gifts that consumers like. The consumers have higher probability of using these advertising gifts and higher advertising conversion rate.

The fourth embodiment of the present application provides a sales sharing system. Please refer to FIG. 4, which shows a schematic diagram of a sales sharing system provided in accordance with a fourth embodiment of the present application. The details will be described below with reference to FIG. 4.

The sales share system includes: an advertisement gift demand end 401, an advertisement gift supply end 402, a sharing platform 403, an advertisement gift distribution channel 404, a consumer end 405, and a logistics end 406;

The advertisement gift demanding end 401 is configured to receive feature information of an advertisement to be posted and provide feature information of the to-be-advertised advertisement to the sharing platform; and provide a sales sharing scheme.

The advertisement gift requesting end 401 receives the feature information of the advertisement to be posted and provides the feature information of the to-be-advertised advertisement to the sharing platform, and the attribute information of the selectable advertising gift and the to-be-advertised advertisement for the sharing platform The matching of the feature information provides a prerequisite.

The advertisement gift request end 401 may be configured to receive feature information of an advertisement to be posted input by an advertiser and provide the received feature information to a client of the sharing platform. It runs on a variety of electronic devices with communication functions, such as Ipad, mobile phones, and so on.

In a specific implementation, the user of the advertisement gift demand end 401 (ie, the advertiser) includes two situations: one case is that some enterprises sell products themselves, and the users who are the end of the advertisement gift demand side log in from the advertisement gift demand side to the sharing platform. The sharing platform provides the feature information of the advertisement to be released; in another case, the enterprise commissions the advertiser to promote the product, and the advertiser as the user of the advertisement gift demand side logs from the advertisement gift demand end to the sharing platform to provide the feature information of the advertisement to be posted to the sharing platform.

The advertisement to be posted may refer to an object to be displayed through an advertisement gift, including product images, product identification codes, product introductions and the like. The product image of the advertisement to be posted may be an image containing only one product, or may be an image containing multiple products. When an advertisement to be posted is posted on an advertising gift, it can be called a published advertisement.

The sales share plan is a distribution plan for each service provider. In the specific implementation, the sales sharing plan can take the sales share ratio and distribution plan, and can also adopt other sales sharing plans.

The sales share ratio refers to the proportion of sales share to the price of the object to be advertised in the advertisement to be posted. For example, in the advertisement to be posted, the object to be advertised is a mobile phone, and the price of the mobile phone is 6,000 yuan. If the sales share ratio is set to 10%, the sales amount becomes 600 yuan.

The allocation scheme, the allocation scheme of the pointer to each service provider, generally refers to the ratio of each service provider to the sales share. The service provider includes: an advertisement gift provider using the advertisement gift supply side, a network service provider providing an advertisement gift distribution channel, a platform service provider providing a sharing platform, and a logistics provider providing the logistics system. For example, a set of advertising gift providers, a network service provider of an advertising gift distribution channel, a platform service provider providing a sharing platform, and a logistics provider providing the logistics system are respectively 30%, 20%, 30%, 20 of the sales share. %, if the sales score becomes 600, the sales share of the advertising gift supplier, the network service provider of the advertising gift distribution channel, the platform service provider providing the sharing platform, and the logistics provider providing the logistics system are respectively 180 yuan, 120 Yuan, 180 yuan, 120 yuan.

Preferably, the service provider determines whether to take the order according to the sales sharing scheme. If a service provider approves the sales sharing plan provided by the demand side of the advertising gift, it will take the order; if it is not approved, it can decide not to take the order.

When the advertised object is sold in the posted advertisement, the sales share calculated according to the sales sharing scheme can be automatically deposited into the account of each service provider.

Preferably, the advertising gift demanding end 401 is further configured to estimate a potential advertising effect of an advertisement displayed on a specific advertising gift issued by different advertising gift publishing channels according to historical sales data. To set a sales share plan based on the potential ad performance. The historical sales data includes:

The purchase behavior information of the consumer, the advertisement gift information generating the purchase behavior, the advertisement gift distribution channel information generating the purchase behavior, and the logistics distribution information of the advertisement gift distribution channel.

The advertisement gift providing end 402 is configured to receive attribute information of the selectable advertisement gift and provide attribute information of the selectable advertisement gift to the sharing platform; and configure the to-be-advertised advertisement according to the matching result provided by the sharing platform An advertising gift design is formed on the matching advertising space of the selectable advertising gift.

The advertisement gift providing end 402 generally refers to a client of an advertising gift provider (ie, a seller of an advertising gift) that provides the gift attribute information to the sharing platform, and the client receives the attribute information of the selectable advertising gift and the advertising gift attribute information. Provided to the sharing platform. The advertising gift supply can run on various electronic devices with communication functions, such as Ipad, mobile phones, and the like.

The advertisement gift refers to a gift capable of providing a gift advertisement position. An advertisement gift can usually provide at least one advertisement space, and generally two or more advertisement spaces are provided, so that the business owner can share the advertisement fee. The advertising gift includes: a physical gift and/or a gift certificate. The object is usually a small item suitable for carrying or mailing, such as paper towels, cosmetics. Usually, the tissue box is a rectangular parallelepiped having six sides, that is, there are a plurality of advertisement spaces, and information of an advertisement to be posted can be printed on each advertisement space. Compared with online advertising, advertising on advertising gifts has obvious advantages. Because online advertising is extremely short-lived, consumers cannot form memories, and consumers who use gift tissue boxes can frequently see tissue boxes. The advertising information on it can bring a deep impression on it, enhance the desire of consumers to buy advertising objects in the advertisements to be released, and then enable SME owners to obtain greater profits.

Preferably, in order to facilitate the purchase of the consumer of the advertisement gift, the consultation and purchase call of the advertised object in the posted advertisement may be set on the advertisement space, or the identification code (for example, the two-dimensional code) may be set on the advertisement space of the advertisement gift. The identification code includes at least one of the following information: published advertisement identification information, advertisement gift identification information, and advertisement space identification information. The advertisement identification information that is released includes: information about the purchase URL of the object to be advertised in the published advertisement. The advertisement gift identification information includes an ID number of the advertisement gift, and the ID number may be a set of advertisement gifts sharing an ID number, or a unique ID number may be set for each advertisement gift. In order to track the advertisement effect, the identification code may further include: advertisement distribution channel information, and sales website information of the object to be advertised in the published advertisement.

The attribute information of the advertisement gift includes: the advertisement gift issuing area, the location, the size of each advertisement gift advertisement slot included, and/or a suitable crowd. The attribute information of the advertising gift can be expressed in the form of a label.

The matching result provided by the sharing platform refers to a matching result obtained by the sharing platform by matching the attribute information of the selectable advertising gift with the feature information of the to-be-advertised advertisement.

After receiving the matching result, the advertising gift provider 402 may configure the to-be-advertised advertisement on the matching advertising spot of the selected advertising gift according to the matching result provided by the sharing platform to form an advertising gift design. Still using the above example, the design of the formed advertising gift is: the advertising space 1, 2, 3, 4 of the advertising gift respectively prints the advertisements to be posted 1, 2, 3, 4.

The sharing platform 403 is configured to match attribute information of the selectable advertisement gift and feature information of the to-be-advertised advertisement, and form a matching result.

The sharing platform 403 generally refers to a server that matches attribute information of the selectable advertisement gift and feature information of the to-be-advertised advertisement, and forms a matching result. The shared platform runs on a server. In order to match the attribute information of the selectable advertisement gift and the feature information of the to-be-advertised advertisement, the sharing platform 403 needs to pre-store the attribute information of the selectable advertisement gift and the feature information of the advertisement to be posted, which may be an advertisement gift. The attribute information and the feature information of the advertisement to be posted are stored in different databases, respectively.

Specifically, the sharing platform 403 matching the attribute information of the selectable advertisement gift and the feature information of the to-be-advertised advertisement may be implemented by: the sharing platform first acquiring feature information of the to-be-advertised advertisement from the to-be-published advertisement database. And matching the feature information with the advertisement gift attribute information in the advertisement gift database. If the advertisement gift attribute information is similar or identical to the feature information of the advertisement to be posted, determining that the matching is successful, the sharing platform may send the matching result to the corresponding At the advertising gift supply end, the advertising gift supplier is produced by the advertising gift supplier corresponding to the advertising gift supply end.

The advertisement gift distribution channel 404 is configured to match the attribute information of each advertisement gift with the attribute information of the consumer, and recommend an advertisement gift matching the consumer to the consumer.

It should be noted that the attribute information of the advertisement gift used by the sharing platform to match the attribute information of the selectable advertisement gift and the feature information of the to-be-advertised advertisement is mainly the advertisement attribute information of the advertisement gift; the advertisement gift distribution channel matches the advertisement gift When the attribute information and the attribute information of the consumer are used, the consumption attribute information in the attribute information of the advertisement gift is mainly used, and the attribute information of the advertisement gift used by the two may use different attribute information.

The network information platform is configured to collect information of a consumer who receives the recommended advertisement gift. By recommending advertising gifts to consumers, the network information platform can register for the advertisements by allowing consumers who are willing to receive advertising gifts to register on the platform. While consumers get free gifts, the network information platform collects more consumer information and enhances the database value of the network information platform. The collected consumer information includes the consumer's age, gender, address, phone number and other information. For example, the network information platform is today's headline. The average consumer only browses the news on today's headlines and will not register. Today's headlines cannot obtain the personal information of consumers. Today's headlines are free to recommend advertising gifts to consumers through consumers. Registered on the platform, obtained consumer information, and improved the database value of today's headlines.

The consumer terminal 405 is configured to receive the confirmation of the advertisement matching the advertisement recommended by the advertisement gift distribution channel; and implement an order operation of the advertisement object promoted by the advertisement gift.

The consumer terminal refers to a client that receives the confirmation of the advertisement matching the advertisement recommended by the advertisement gift distribution channel and/or the consumer who performs the order operation for the commodity or service recommended by the advertisement gift. The consumer end receiving the confirmation of the consumer-matched advertisement gift recommended by the advertisement gift distribution channel may be the same client as the consumer terminal who performs the order operation on the commodity or service recommended by the advertisement for the advertisement gift. It can also be a different client. The direct user of the consumer is the consumer; the consumer is the specific person who performs the consumer behavior. The consumer can run on various electronic devices with communication functions, such as Ipad, mobile phones, and the like.

The placing operation of the advertising object that implements the advertisement provided by the advertising gift includes:

The logistics end 406 is configured to issue a logistics instruction to the logistics system to deliver the customized advertising gift to the consumer through the logistics system.

The advertisement gift matched with the consumer refers to an advertisement gift that is recommended by the gift distribution channel to be matched with the consumer and selected by the consumer according to the preference of the consumer.

The present invention is disclosed in the above preferred embodiments, but it is not intended to limit the present invention, and any one skilled in the art can make possible variations and modifications without departing from the spirit and scope of the invention. The scope of protection should be determined by the scope defined by the claims of the present invention.

Claims

A marketing system, comprising: an advertisement gift demand end, a sharing platform, an advertisement gift supply end, an advertisement gift distribution channel, a consumer end, and a logistics end;

The advertisement gift demanding end is configured to receive feature information of an advertisement to be posted and provide feature information of the to-be-advertised advertisement to the sharing platform;

The advertisement gift supply end is configured to receive attribute information of the selectable advertisement gift and provide attribute information of the selectable advertisement gift to the sharing platform;

The sharing platform is configured to match attribute information of the selectable advertisement gift and feature information of the to-be-advertised advertisement, and form a matching result, that is, a matching relationship between the to-be-advertised advertisement and the selectable advertisement gift;

The advertisement gift issuance channel is configured to match the attribute information of the advertisement gift with the attribute information of the consumer, and recommend an advertisement gift matching the consumer to the consumer;

The consumer terminal is configured to interact with the advertisement gift distribution channel to accurately match the advertisement gift and receive confirmation of the consumer-matched advertisement gift recommended by the advertisement gift distribution channel; and the advertisement gift The advertising object promoted by the advertisement is placed to place an order;

The logistics end is configured to issue a logistics instruction to the logistics system, so as to deliver the advertisement gift matched by the consumer to the consumer through the logistics system; the advertisement gift is configured with the to-be-advertised advertisement according to the matching relationship.
The marketing system of claim 1 comprising:

The logistics end is further configured to collect a logistics distribution report provided by the logistics system for distributing the advertising gift;

The sharing platform is further configured to receive a logistics distribution report of the advertisement gift sent by the logistics end, and send the logistics distribution report to the advertisement gift demand end.
The marketing system according to claim 1, wherein the advertisement gift demanding end is further configured to provide the sharing platform with the number of customized advertising gifts.
The marketing system according to claim 1, wherein the same said advertising gift comprises one, two and a plurality of advertising spaces; when said advertising space of the same advertising gift is two or more, each Advertisers can be one, two or more.
The marketing system according to claim 4, wherein the sharing platform is further configured to allocate an advertisement to be posted allocated for an advertisement slot set on an advertisement gift; the to-be-released on the advertisement slot on the advertisement gift The advertisement is deployed, including: when a part of the advertisement gifts in the advertisement gift is larger than the number of other advertisements reserved by the other advertisers, the advertisement space of the excess gifts is matched by the sharing platform from the matching advertisements to be posted Selecting a sufficient number of pending advertisements automatically fills in the remaining ad slots.
The marketing system according to claim 5, wherein the provisioning of the to-be-advertised advertisements allocated on the advertisement slots set on the advertisement gifts comprises: setting the compatible advertisements to be posted in different advertisements of the same advertisement gift Bit.
The marketing system according to claim 1, wherein the sharing platform is further configured to recommend a matching advertising gift as a candidate gift to the advertising gift demanding end, and receive a matching provided by the advertising gift demanding end. The selection result of the candidate gift is described, and the matching result is formed accordingly.
The marketing system according to claim 1, comprising: setting an identification code on the advertisement space, the identification code comprising at least one of the following information: advertisement identification information to be published, advertisement gift identification information The advertisement location identification information, wherein the advertisement gift identification information includes: an advertisement gift distribution channel information, and a sales website information of the object to be advertised in the advertisement to be posted.
The marketing system according to claim 1, wherein the sharing platform is further configured to:

Obtaining the purchase behavior information of the consumer, the advertisement gift distribution channel information of the purchase behavior, and the logistics distribution information of the advertisement gift, and analyzing the above information to evaluate the advertisement effect.
The marketing system according to claim 1, wherein the advertisement gift demanding end is further configured to provide a sales sharing ratio to the sharing platform, wherein the sales sharing ratio is an advertising gift provider using the advertising gift supply end. The proportion of sales that can be obtained by the network service provider that provides the advertising gift distribution channel, the platform service provider that provides the sharing platform, and the logistics provider that provides the logistics system.
The marketing system according to claim 10, wherein said advertising gift provider using said advertising gift supply terminal, a network service provider providing an advertising gift distribution channel, a platform service provider providing a sharing platform, and a providing office The logistics provider of the logistics system determines whether to take the order according to the sales share ratio.
A marketing system, comprising: an advertisement gift demand end, a sharing platform, and an advertisement gift supply end;

The advertisement gift demanding end is configured to receive feature information of an advertisement to be posted and provide feature information of the to-be-advertised advertisement to the sharing platform;

The advertisement gift supply end is configured to receive attribute information of the selectable advertisement gift and provide attribute information of the selectable advertisement gift to the sharing platform;

The sharing platform is configured to match attribute information of the selectable advertisement gift and feature information of the to-be-advertised advertisement, and form a matching result.
An advertising gift recommendation method, comprising:

Matching attribute information of the advertisement gift with initial attribute information of the consumer, and obtaining an advertisement to be recommended that matches the user;

Recommending the to-be-recommended advertising gift to the consumer;

Receiving confirmation confirmation information of the advertisement gift in the advertisement to be recommended by the consumer, and obtaining an actual recommendation advertisement gift.
The advertising gift recommendation method according to claim 13, wherein before the step of recommending the advertisement to be recommended to the consumer, the method comprises:

The secondary advertisement to be recommended is subjected to secondary screening according to the consumer information collected in real time; the consumer information collected in real time includes at least one of the following:

Consumer feedback on setup issues, consumer purchase behavior information, consumer online behavior information, consumer self-description information, and other people's descriptions of consumers.
The advertisement gift recommendation method according to claim 14, wherein after the step of performing secondary screening on the to-be-recommended advertisement gift according to the consumer information collected in real time, the method comprises:

The initial attribute information of the consumer is dynamically adjusted according to the consumer information collected in real time.
A sales sharing system, characterized in that it comprises:

Advertising gift demand end, advertising gift supply end, sharing platform, advertising gift distribution channel, consumer end, logistics end;

The advertisement gift demanding end is configured to receive feature information of an advertisement to be posted and provide feature information of the to-be-advertised advertisement to the sharing platform; and provide a sales sharing scheme;

The advertisement gift supply end is configured to receive attribute information of the selectable advertisement gift and provide attribute information of the selectable advertisement gift to the sharing platform; and configure the to-be-advertised advertisement according to the matching result provided by the sharing platform An advertising gift design is formed on the matching advertising space of the selected advertising gift;

The sharing platform is configured to match attribute information of the selectable advertisement gift and feature information of the to-be-advertised advertisement, and form a matching result;

The advertisement gift issuance channel is configured to match the attribute information of each advertisement gift with the attribute information of the consumer, and recommend an advertisement gift matching the consumer to the consumer;

The consumer terminal is configured to receive the confirmation of the advertisement gift matching the consumer recommended by the advertisement gift distribution channel; and implement an order operation of the advertisement object promoted by the advertisement gift;

a logistics end, configured to send a logistics instruction to the logistics system, so as to deliver the customized advertising gift to the consumer through the logistics system;

The sales sharing scheme refers to an allocation scheme of each service provider, including: an advertisement gift provider using the advertisement gift supply end, a network service provider providing an advertisement gift distribution channel, and a platform service providing a sharing platform. The provider, the logistics provider providing the logistics system; when the advertisement object is sold in the posted advertisement, the sales share calculated according to the sales sharing scheme is automatically stored in the account of each service provider.
The sales sharing system according to claim 16, wherein the advertisement gift demanding end is further configured to estimate potential advertisements of advertisements displayed on specific advertising gifts distributed through different advertising gift distribution channels according to historical sales data. The historical sales data includes: purchase behavior information of the consumer, advertisement gift information that generates the purchase behavior, advertisement gift distribution channel information that generates the purchase behavior, and logistics distribution information of the advertisement gift distribution channel.