CN108389067A - Sale is divided into system, method and device - Google Patents
Sale is divided into system, method and device Download PDFInfo
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- CN108389067A CN108389067A CN201711475109.0A CN201711475109A CN108389067A CN 108389067 A CN108389067 A CN 108389067A CN 201711475109 A CN201711475109 A CN 201711475109A CN 108389067 A CN108389067 A CN 108389067A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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Abstract
The invention discloses a kind of sale to be divided into system, including：Advertising specialty demand end, advertising specialty feed end, shared platform, advertising specialty publication channel, consumer end, logistics system；Advertising specialty demand end, for the characteristic information of advertisement to be released to be supplied to shared platform；Sale is provided and is divided into scheme；Advertising specialty feed end, for the advertisement attributes information of optional advertising specialty to be supplied to shared platform；According to matching result, advertising specialty design scheme is formed；Shared platform, for being matched to the attribute information of advertising specialty and the characteristic information of advertisement to be released may be selected；Advertising specialty publication channel, for recommending and the matched advertising specialty of consumer to consumer end；The consumer end, the confirmation with the matched advertising specialty of consumer for receiving the recommendation of advertising specialty publication channel；The lower single operation of the audience of advertisement provided to advertising specialty is provided；Logistics system, for consumer will to be distributed to the matched advertising specialty of consumer.
Description
This application claims being submitted within 11st in September in 2017, Patent Office of the People's Republic of China, application No. is 201710812015.1, invention names
Referred to as the priority of the Chinese patent application of " sale is divided into system, method and device ", entire contents are hereby incorporated by reference
In the application.
Technical field
This application involves field of computer technology, and in particular to a method of sale is divided into system, a kind of sale is divided into
And device.
Background technology
Currently, many enterprises (advertiser) there are the needs of displaying product, it is intended to by showing that product obtains more users,
And obtain higher profit；With the development of network technology, current many advertisers are carried out by Web Publishing advertisement to be released
By the popularization of audience.
Under the prior art, advertiser can be by buying each network information platform (such as google, today's tops etc.)
Advertisement position show by audience, by showing that advertisement to be released obtains more clients, and then realize advertisement to be released
The middle sale by audience improves the profit of enterprise.
There are some defects for advertising method under the prior art：1, it needs first to pay advertisement when Web Publishing advertisement to be released
Expense could be shown on each network information platform (such as google, today's tops etc.), since payment is happened at generation pin
Before selling behavior, the cost of advertiser is increased；2, since the time that advertisement occurs on line is extremely short, consumer cannot be made to form note
Recall, cause consumer cannot be deep to the advertising impression on line, thus on line advertisement conversion ratio it is low.
In conclusion the prior art there is a problem of increasing the cost of advertiser and the conversion ratio of advertisement is low.
Invention content
The application provides a kind of sell and is divided into system, there is the cost for increasing advertiser and advertisement to solve the prior art
The low problem of conversion ratio.
The sale is divided into system, including：
Advertising specialty demand end, advertising specialty feed end, shared platform, advertising specialty publication channel, consumer end, logistics
System；
Advertising specialty demand end, characteristic information for receiving advertisement to be released and by the spy of the advertisement to be released
Reference breath is supplied to the shared platform；And sale is provided and is divided into scheme；
The advertising specialty feed end, attribute information for receiving optional advertising specialty and by the optional advertisement
The attribute information of gift is supplied to the shared platform；And the matching result provided according to shared platform, by advertisement to be released
Configuration forms advertising specialty design scheme on the advertisement position of the optional advertising specialty to match；
The shared platform, the feature for attribute information and the advertisement to be released to the optional advertising specialty
Information is matched, and forms matching result；
The advertising specialty publication channel is used for the attribute information of the attribute information of each advertising specialty and consumer
Match, and recommends and the matched advertising specialty of consumer to consumer end；
The consumer end, the described and matched advertisement of consumer recommended for receiving the advertising specialty publication channel
The confirmation of gift；And lower single operation of the realization to the audience of the provided advertisement of the advertising specialty；
Logistics system, for being distributed to consumer with the matched advertising specialty of consumer by described.
Optionally, the sale is divided into scheme, refers to the allocation plan for each service provider, the service provider includes：It uses
The advertising specialty supplier of the advertising specialty feed end, provides the Internet Service Provider for providing advertising specialty publication channel
The platform service supplier of shared platform, the logistics provider that the logistics system is provided.
Optionally, the service provider is divided into scheme according to sale and determines whether order.
Optionally, advertising specialty demand end is additionally operable to, according to historic sales data, estimate through different advertising specialties
The potential advertising results of the advertisement shown on the particular advertisement gift of publication channel publication.
Optionally, include at least one advertisement position on advertising specialty, identification code is provided on the advertisement position；The mark
Code includes at least one of following message：Institute's releasing advertisements identification information, advertising specialty identification information, advertising site mark
Information.
Optionally, the identification code also includes following message：By advertisement pair in ad distribution channel information, institute's releasing advertisements
The sale website information of elephant.
Optionally, the historic sales data includes：
The buying behavior information of consumer, generates the buying behavior at the advertising specialty information for generating the buying behavior
Advertising specialty publication channel information and advertising specialty publication channel logistics distribution information.
Optionally, when being sold by by audience in institute's releasing advertisements, scheme calculating will be divided into according to sale automatically
Sale is divided into the account for being stored in each service provider.
The application also provides a kind of method sold and be divided into, the method includes：
Advertiser estimates the particular advertisement gift issued by different advertising specialty publication channels according to historic sales data
The potential advertising results of the advertisement of upper displaying；
It is divided into scheme according to the potential advertising results setting sale；
It is divided into scheme to each service provider publication sale, and receives the confirmation result of each service provider.
Optionally, it is being divided into scheme to each service provider publication sale, and is receiving the confirmation result of each service provider
The step of after, including：
When being sold by by audience in institute's releasing advertisements, the sale for being divided into scheme calculating according to sale is divided into automatically
It is stored in the account of each service provider.
Optionally, the service provider includes：
The advertising specialty supplier of the advertising specialty feed end, the network service of offer advertising specialty publication channel are provided
Supplier, the platform service supplier that shared platform is provided, the logistics provider that the logistics system is provided.
Optionally, include at least one advertisement position on advertising specialty, identification code is provided on the advertisement position；The mark
Code includes at least one of following message：Institute's releasing advertisements identification information, advertising specialty identification information, advertising site mark
Information.
Optionally, the identification code includes also following message, by advertisement pair in ad distribution channel information, institute's releasing advertisements
The sale website information of elephant.
Optionally, the historic sales data includes：
The buying behavior information of consumer, generates the buying behavior at the advertising specialty information for generating the buying behavior
Advertising specialty publication channel information and ad distribution channel logistics distribution information.
Optionally, the buying behavior information of the consumer from institute's releasing advertisements by audience sale website object
Stream information obtains.
Optionally, the ad distribution channel information of the buying behavior, including：
It is obtained in the identification code for the commodity for including from institute's releasing advertisements identification code or institute's releasing advertisements.
Optionally, the logistics of the logistics distribution information of the ad distribution channel, the advertising specialty sent from logistics provider is matched
Send report acquisition.
In addition the application provides a kind of device sold and be divided into, described device includes：
Advertising results unit is estimated, for advertiser according to historic sales data, estimates and is issued by different advertising specialties
The potential advertising results of the advertisement shown on the particular advertisement gift of channel publication；
Setting is divided into scheme unit, for being divided into scheme according to the potential advertising results setting sale；
Publication is divided into scheme unit, for being divided into scheme to each service provider publication sale, and receives each service
The confirmation result of quotient.
Compared with prior art, the application has the following advantages：
The application provides a kind of sell and is divided into system, the system comprises：Advertising specialty demand end, advertising specialty supply
End, shared platform, advertising specialty publication channel, consumer end, logistics system；Advertising specialty demand end is waited for for receiving
The characteristic information of the advertisement to be released is simultaneously supplied to the shared platform by the characteristic information of releasing advertisements；And provide sale
It is divided into scheme；The advertising specialty feed end, attribute information for receiving optional advertising specialty described will simultaneously may be selected wide
The advertisement attributes information for accusing gift is supplied to the shared platform；And the matching result provided according to shared platform, it will be pending
Cloth advertisement configuration forms advertising specialty design scheme on the advertisement position of the optional advertising specialty to match；It is described shared flat
Platform, the characteristic information for attribute information and the advertisement to be released to the optional advertising specialty matches, and shape
At matching result；The advertising specialty publication channel, for believing the attribute information of each advertising specialty and the attribute of consumer
Breath matching, and recommend and the matched advertising specialty of consumer to consumer end；The consumer end, for receiving the advertisement gift
The confirmation for the described and matched advertising specialty of consumer that product publication channel is recommended；And it realizes and the advertising specialty is provided
The lower single operation of the audience of advertisement；Logistics system, for being distributed to consumption with the matched advertising specialty of consumer by described
Person.
Sale provided by the present application is divided into system and has the following advantages：
1, it provides sale by advertising specialty demand end and is divided into scheme, sold by audience in institute's releasing advertisements
After going out, it is divided into scheme according still further to sale and pays to each service provider, after being happened at generation sales behavior due to payment, reduces
The cost of advertiser；2, user is obtained since the application realizes on line advertisement, by consumer's free of cost advertising specialty
It realizes advertisement precisely output for a long time under line, advertiser is helped to obtain more eyeballs, it is easier to establish brand names and realize and sell
It sells, breaks the marketing predicament that global enterprise faces, be conducive to that global enterprise is pushed to be realized with a low cost brand quickly foundation and marketing
Rapid conversion improves conversion ratio.
Description of the drawings
Fig. 1 is the schematic diagram that a kind of sale that the application first embodiment provides is divided into system.
Fig. 2 is the flow chart for the method that a kind of sale that the application second embodiment provides is divided into.
Fig. 3 is the schematic diagram for the device that a kind of sale that the application 3rd embodiment provides is divided into.
Specific implementation mode
Many details are elaborated in the following description in order to fully understand the present invention.But the present invention can be with
Much implement different from other manner described here, those skilled in the art can be without prejudice to intension of the present invention the case where
Under do similar popularization, therefore the present invention is not limited to the specific embodiments disclosed below.
The application first embodiment provides a kind of sell and is divided into system.Referring to FIG. 1, it illustrates according to the application's
The sale that first embodiment provides is divided into the schematic diagram of system.It is described in detail below in conjunction with Fig. 1.
The sale is divided into system and includes：Advertising specialty demand end 101, advertising specialty feed end 102, shared platform 103,
Advertising specialty publication channel 104, consumer end 105, logistics system 106；
Advertising specialty demand end 101, characteristic information for receiving advertisement to be released and by the advertisement to be released
Characteristic information be supplied to the shared platform；And sale is provided and is divided into scheme.
Advertising specialty demand end receives the characteristic information of advertisement to be released and believes the feature of the advertisement to be released
Breath is supplied to the shared platform, is attribute information and the to be released advertisement of the shared platform to the optional advertising specialty
Characteristic information carry out matching provide precondition.
Advertising specialty demand end can refer to the characteristic information for the advertisement to be released for receiving advertisement primary input and will receive
To characteristic information be supplied to the client of shared platform.It is operated on the various electronic equipments with communication function, such as
Ipad, mobile phone etc..
In the specific implementation, the user (i.e. advertiser) at advertising specialty demand end includes two kinds of situations：A kind of situation is one
A little enterprises oneself promote the sale of products, these enterprises log on to as the user at advertising specialty demand end from advertising specialty demand end shared
Platform provides the characteristic information of advertisement to be released to shared platform；Another situation enterprise can entrust advertiser to promote the sale of products, extensively
Accuse quotient as advertising specialty demand end user from advertising specialty demand end log on to shared platform to shared platform provide it is pending
The characteristic information of cloth advertisement.
The advertisement to be released can refer to and be ready to pass through the object that advertising specialty is shown, including product picture, product
The information such as identification code, product introduction.The product picture of the advertisement to be released may be only also may be used comprising a kind of picture of product
It can be the picture comprising multiple product.When in ad distribution to advertising specialty to be released, you can be referred to as institute's releasing advertisements.
The characteristic information of the advertisement to be released, including：Shape, the size requirements of advertisement position are believed in the advertisement to be released
Breath, consumer objects characteristic information etc..Wherein consumer objects characteristic information includes：Gender, hobby, income level, is received an education at the age
Degree, geographical location information etc..The characteristic information of advertisement to be released can be showed by the form of label.
The sale is divided into scheme, refers to the allocation plan for each service provider.When it is implemented, sale is divided into scheme, it can
To take sale to be divided into ratio and allocation plan, other sale can also be taken to be divided into scheme.
The sale is divided into ratio, and stylus pin is sold to be divided into and be accounted in advertisement to be released by the ratio of audience price.For example, waiting for
By audience it is a mobile phone in releasing advertisements, mobile phone price is 6000 yuan, if sale is divided into ratio and is set as 10%, is sold
It sells and is divided into 600 yuan.
The allocation plan refers to the allocation plan for each service provider, refers generally to each service provider and accounts for the ratio that sale is divided into
Example.The service provider includes：Using the advertising specialty supplier of the advertising specialty feed end, provide advertising specialty publication channel
Internet Service Provider, shared platform is provided platform service supplier, the logistics provider of the logistics system is provided.For example,
Be arranged advertising specialty supplier, advertising specialty publication channel Internet Service Provider, provide shared platform platform service carry
Donor, the logistics provider for providing the logistics system respectively sell 30%, 20%, 30%, 20% be divided into, if sale is divided into
600, then advertising specialty supplier, advertising specialty publication channel Internet Service Provider, provide shared platform platform service
The sale of supplier, the logistics provider for providing the logistics system are divided into respectively 180 yuan, 120 yuan, 180 yuan, 120 yuan.
Preferably, the service provider is divided into scheme according to sale and determines whether order.If advertisement is approved by some service provider
The sale that gift demand end provides is divided into scheme, then order；If not approving, not order can be determined.
When being sold by by audience in institute's releasing advertisements, the sale of scheme calculating will can be divided into according to sale automatically
It is divided into the account for being stored in each service provider.
Preferably, advertising specialty demand end is additionally operable to, according to historic sales data, estimate through different advertising specialties
The potential advertising results of the advertisement shown on the particular advertisement gift of publication channel publication.So as to according to the potential advertising results
Setting sale is divided into scheme.The historic sales data includes：
The buying behavior information of consumer, generates the buying behavior at the advertising specialty information for generating the buying behavior
Advertising specialty publication channel information and advertising specialty publication channel logistics distribution information.
The advertising specialty feed end 102, attribute information for receiving optional advertising specialty described will simultaneously may be selected
The attribute information of advertising specialty is supplied to the shared platform；And the matching result provided according to shared platform, it will be to be released
Advertisement configuration forms advertising specialty design scheme on the advertisement position of the optional advertising specialty to match.
The advertising specialty feed end is often referred to log in the advertising specialty supplier that shared platform provides gift attribute information
The client of (i.e. the seller of advertising specialty), the client receive the attribute information that advertising specialty may be selected and by advertising specialty categories
Property information is supplied to shared platform.Advertising specialty feed end may operate on the various electronic equipments with communication function, example
Such as Ipad, mobile phone.
The advertising specialty, refers to the gift for providing gift advertisement position, and an advertising specialty can usually provide at least
One advertisement position, can provide two or more advertisement positions under normal circumstances, so that corporate boss shares advertising expenditure.The advertisement
Gift includes：Gift and/or gift token in kind.The small article in kind for being usually suitable carrying or posting, such as paper handkerchief, makeup
Product.Usual paper towel box is the cuboid with 6 faces, that is, there are multiple advertisement positions, one kind can be printed on each advertisement position and waited for
The information of releasing advertisements.Compared with advertisement on line, making advertisement on advertising specialty has apparent advantage, since advertisement goes out on line
The existing time is extremely short, and consumer cannot be made to form memory, and can continually see paper handkerchief using the consumer of gift paper towel box
Advertising information on box can bring profoundly impression to it, promote the desire that consumer buys audience in advertisement to be released
It hopes, and then makes the main profit for obtaining bigger of medium-sized and small enterprises.
Preferably, it is bought for convenience using the consumer of advertising specialty, institute's releasing advertisements can be set on advertisement position
It is middle by the consulting of audience and purchase phone, it is (such as two-dimentional that identification code can also be set on the advertisement position of advertising specialty
Code), the identification code includes at least one of following message：Institute's releasing advertisements identification information, advertising specialty identity letter
Breath, advertising site mark information.Wherein, institute's releasing advertisements identification information, including：By the purchase net of audience in institute's releasing advertisements
Location information.The advertising specialty identification information, includes the ID number of advertising specialty, and ID number can be that one group of advertising specialty shares
One ID number, or a unique ID number is arranged in each advertising specialty.For tracking advertising effectiveness, the identification code is also
May include：By the sale website information of audience in ad distribution channel information, institute's releasing advertisements.
The optional advertising specialty refers to alternative advertising specialty of advertising specialty supplier offer, advertising specialty
It may be used to provide the gift advertisement position for the relevant information for showing advertisement to be released.
The attribute information of the advertising specialty, including：The advertising specialty provides region, place, each advertisement for including
The size of gift advertisement position and/or suitable crowd.The attribute information of advertising specialty can be showed by the form of label.
The matching result that the shared platform provides, refer to shared platform by may be selected the attribute information of advertising specialty with
The matching result that the characteristic information of the advertisement to be released obtains after being matched.
The matching result refers generally to each advertisement position knot corresponding with specifically advertisement to be released of an advertising specialty
Fruit.For example, the advertising specialty that advertising specialty feed end provides is notepad box, 4 advertisement positions 1,2,3,4 are provided, by shared
Platform matches, and matching result is that advertisement position 1,2,3,4 corresponds to advertisement 1,2,3,4 to be released respectively.
Advertising specialty feed end after receiving matching result, can according to shared platform provide matching result will be pending
Cloth advertisement configuration forms advertising specialty design scheme on the advertisement position of the optional advertising specialty to match.It still continues to use above
Example, the design scheme of the advertising specialty of formation is：Corresponding printing is to be released respectively on the advertisement position 1,2,3,4 of advertising specialty
Advertisement 1,2,3,4.
The shared platform 103, for the attribute information of the optional advertising specialty and the advertisement to be released
Characteristic information is matched, and forms matching result.
The shared platform is often referred to the spy to the attribute information and the advertisement to be released of the optional advertising specialty
Reference breath is matched, and forms the server-side of matching result.The shared platform operation is on the server.In order to it is described can
The characteristic information of the attribute information and the advertisement to be released that select advertising specialty is matched, and shared platform needs prestore
The characteristic information of the attribute information and advertisement to be released of the optional advertising specialty with the attribute information of advertising specialty and can wait for
The characteristic information of releasing advertisements is respectively stored into different databases.
Specifically, shared platform believes the attribute information of the optional advertising specialty and the feature of the advertisement to be released
Breath, which carries out matching, to be accomplished in the following manner:Shared platform obtains advertisement to be released from advertising database to be released first
Characteristic information, the characteristic information is matched with the advertising specialty attribute information in advertising specialty database, if extensively
It accuses gift attribute information and the characteristic information of advertisement to be released is similar or identical, it is determined that successful match, shared platform can incite somebody to action
Matching result is sent to corresponding advertising specialty feed end, is carried out by the corresponding advertising specialty supplier of advertising specialty feed end wide
Accuse the production of gift.
The advertising specialty publication channel 104, for believing the attribute information of each advertising specialty and the attribute of consumer
Breath matching, and recommend and the matched advertising specialty of consumer to consumer end.
The advertising specialty publication channel, including：Channel under B2C electric business websites, network information platform, the super website of quotient, line
Deng.B2C electric business websites refer generally to the shopping platforms such as Jingdone district, Amazon, and the network information platform refers to and passes through network with information
The platforms such as platform, such as today's tops, wechat.Channel includes that magazine, quotient are superfine under line.
It should be noted that shared platform is matching the attribute information and the advertisement to be released that advertising specialty may be selected
The attribute information of the advertising specialty used when characteristic information is mainly the advertisement attributes information of advertising specialty；Advertising specialty issues canal
Road is in the attribute information of the attribute information and consumer that match advertising specialty, in the main attribute information using advertising specialty
Attribute information is consumed, the attribute information for the advertising specialty that the two uses may use different attribute informations.
When the advertising specialty publication channel is B2C electric business websites, will be matched with consumer by the logistics of B2C electric business
Advertising specialty be freely distributed to consumer.Wherein, B2C logistics refers generally to the logistics of oneself of the websites B2C, such as Jingdone district express delivery.
When the advertising specialty publication channel is the super website platform of quotient, the nigh quotient of consumer, which surpasses, to get and consumer
Matched advertising specialty.
The network information platform, the information for collecting the consumer for receiving the advertising specialty recommended.By to consumption
Person's recommended advertisements gift, network information platform can by allow receive advertising specialty wish consumer registered on platform,
Advertising specialty can be just got after registration.While consumer obtains free gift, network information platform, which is collected into, more to disappear
The person's of expense information improves the database value of network information platform.The consumer information being collected into includes consumer's age, property
Not, the information such as address, phone.For example, network information platform is today's tops, ordinary consumer only browses on today's tops
News will not be registered, and today's tops can not just obtain the personal information of consumer, and today's tops passes through free to consumer
Recommended advertisements gift is registered on platform by consumer, obtains the information of consumer, improves the database of today's tops
Value.
The consumer end 105, for receiving the described matched with consumer of the advertising specialty publication channel recommendation
The confirmation of advertising specialty；And lower single operation of the realization to the audience of the provided advertisement of the advertising specialty.
The consumer end refers to and receives the described and matched advertisement gift of consumer that the advertising specialty publication channel is recommended
Commodity or service that the confirmations of product and/or consumer recommend advertising specialty carry out the client of lower single operation.It receives described wide
The consumer end for accusing the confirmation for the described and matched advertising specialty of consumer that gift publication channel is recommended can be with consumer couple
It is the same client that the commodity or service that advertising specialty is recommended, which carry out the consumer end of lower single operation, can also be different visitor
Family end.The direct user at the consumer end is consumer；Consumer is the specific people for executing consumer behavior.Consumer end
It may operate on the various electronic equipments with communication function, such as Ipad, mobile phone etc..
The lower single operation realized to the audience of the provided advertisement of the advertising specialty, including：
It places an order after scanning the advertisement and identifier code to be released or the identification code of commodity that advertisement to be released includes.
The consumer end is additionally operable to share advertising specialty information, promotes advertising specialty and obtains income.
Logistics system 106, for being distributed to consumer with the matched advertising specialty of consumer by described.
It is described with the matched advertising specialty of consumer, refer to gift publication channel recommend to consumer it is matched with consumer
And the advertising specialty confirmed according to the hobby selection of oneself by consumer.
Logistics system needs to obtain logistics information from the advertising specialty publication channel first, then again will described and consumption
The matched advertising specialty of person is distributed to consumer.
The logistics system is additionally operable to collect the logistics distribution report for the advertising specialty that the logistics system is sent.
The application second embodiment provides a kind of method sold and be divided into.Referring to FIG. 2, it illustrates according to the application
The flow chart of method that is divided into of the sale that provides of second embodiment.It is described in detail below in conjunction with Fig. 2.
Step S201, advertiser estimate the spy issued by different advertising specialty publication channels according to historic sales data
Determine the potential advertising results of the advertisement shown on advertising specialty.
Include at least one advertisement position on advertising specialty, identification code is provided on the advertisement position；The identification code includes
At least one of following message：Institute's releasing advertisements identification information, advertising specialty identification information, advertising site mark information.
Wherein, institute's releasing advertisements identification information, including：By the purchase website information of audience in institute's releasing advertisements.The advertisement gift
Product identification information, includes the ID number of advertising specialty, and ID number can be that one group of advertising specialty shares an ID number, or
A unique ID number is arranged in each advertising specialty.For tracking advertising effectiveness, the identification code can also include：Ad distribution
By the sale website information of audience in channel information, institute's releasing advertisements.
The historic sales data includes：The buying behavior information of consumer, the advertising specialty for generating the buying behavior
The logistics distribution information of information, the advertising specialty publication channel information for generating the buying behavior and ad distribution channel.Institute
The buying behavior information of consumer is stated, can be obtained by the logistics information of the sale website of audience from advertisement to be released.
The ad distribution channel information of the buying behavior can include from the advertisement and identifier code to be released or advertisement to be released
It is obtained in the identification code of commodity.The logistics distribution information of the ad distribution channel, the object of the advertising specialty sent from logistics provider
Stream dispatching report acquisition.
Step S202 is divided into scheme according to the potential advertising results setting sale.
The service provider includes：Using the advertising specialty supplier of the advertising specialty feed end, provide advertising specialty hair
The Internet Service Provider of cloth channel, the platform service supplier that shared platform is provided, the logistics provider that the logistics system is provided.
The sale is divided into scheme, refers to the allocation plan for each service provider.When it is implemented, sale is divided into scheme, it can
To take sale to be divided into ratio and allocation plan, other sale can also be taken to be divided into scheme.
The sale is divided into ratio, and stylus pin is sold to be divided into and be accounted in advertisement to be released by the ratio of audience price.For example, waiting for
By audience it is a mobile phone in releasing advertisements, mobile phone price is 6000 yuan, if sale is divided into ratio and is set as 10%, is sold
It sells and is divided into 600 yuan.
The allocation plan refers to the allocation plan for each service provider, refers generally to each service provider and accounts for the ratio that sale is divided into
Example.The service provider includes：Using the advertising specialty supplier of the advertising specialty feed end, provide advertising specialty publication channel
Internet Service Provider, shared platform is provided platform service supplier, the logistics provider of the logistics system is provided.For example,
Be arranged advertising specialty supplier, advertising specialty publication channel Internet Service Provider, provide shared platform platform service carry
Donor, the logistics provider for providing the logistics system respectively sell 30%, 20%, 30%, 20% be divided into, if sale is divided into
600, then advertising specialty supplier, advertising specialty publication channel Internet Service Provider, provide shared platform platform service
The sale of supplier, the logistics provider for providing the logistics system are divided into respectively 180 yuan, 120 yuan, 180 yuan, 120 yuan.
Step S203 is divided into scheme to each service provider publication sale, and receives the confirmation result of each service provider.
To each service provider publication it is described sale be divided into scheme, and the step of receiving the confirmation result of each service provider it
Afterwards, including：
When being sold by by audience in institute's releasing advertisements, the sale for being divided into scheme calculating according to sale is divided into automatically
It is stored in the account of each service provider.
Corresponding with the method that above-mentioned sale is divided into, present invention also provides a kind of devices sold and be divided into.By institute
The embodiment for stating device is substantially similar to the embodiment of method, so describing fairly simple, related place is implemented referring to method
The part explanation of example.Device embodiment described below is only schematical.It is described to sell the device embodiment being divided into
It is as follows：
Referring to FIG. 3, the device being divided into it illustrates a kind of sale provided according to the 3rd embodiment of the application shows
It is intended to.
Described device, including：Estimate advertising results unit 301, setting is divided into scheme unit 302, publication is divided into scheme list
Member 303.
Advertising results unit 301 is estimated, for advertiser according to historic sales data, estimates and is sent out by different advertising specialties
The potential advertising results of the advertisement shown on the particular advertisement gift of cloth channel publication；
Setting is divided into scheme unit 302, for being divided into scheme according to the potential advertising results setting sale；
Publication is divided into scheme unit 303, for being divided into scheme to each service provider publication sale, and receives each clothes
The confirmation result of business quotient.
Optionally, described device further includes：
Deposit be divided into unit, after being divided into scheme cell operation in publication, when in the advertisement to be released by advertisement
When object is sold by, the sale for being divided into scheme calculating according to sale is divided into the account for being stored in each service provider automatically.
Optionally, the service provider includes：
The advertising specialty supplier of the advertising specialty feed end, the network service of offer advertising specialty publication channel are provided
Supplier, the platform service supplier that shared platform is provided, the logistics provider that the logistics system is provided.
Optionally, include at least one advertisement position on advertising specialty, identification code is provided on the advertisement position；The mark
Code includes at least one of following message：Institute's releasing advertisements identification information, advertising specialty identification information, advertising site mark
Information.
Optionally, the identification code includes also following message, by advertisement pair in ad distribution channel information, institute's releasing advertisements
The sale website information of elephant.
Optionally, the historic sales data includes：
The buying behavior information of consumer, generates the buying behavior at the advertising specialty information for generating the buying behavior
Advertising specialty publication channel information and ad distribution channel logistics distribution information.
Optionally, the buying behavior information of the consumer from institute's releasing advertisements by audience sale website object
Stream information obtains.
Optionally, the ad distribution channel information of the buying behavior, including：
It is obtained in the identification code for the commodity for including from institute's releasing advertisements identification code or institute's releasing advertisements.
Optionally, the logistics of the logistics distribution information of the ad distribution channel, the advertising specialty sent from logistics provider is matched
Send report acquisition.
Although the present invention is disclosed as above with preferred embodiment, it is not for limiting the present invention, any this field skill
Art personnel without departing from the spirit and scope of the present invention, can make possible variation and modification, therefore the guarantor of the present invention
Shield range should be subject to the range that the claims in the present invention are defined.
Claims (18)
1. a kind of sale is divided into system, which is characterized in that including：
Advertising specialty demand end, advertising specialty feed end, shared platform, advertising specialty publication channel, consumer end, logistics system
System；
Advertising specialty demand end, characteristic information for receiving advertisement to be released simultaneously believe the feature of the advertisement to be released
Breath is supplied to the shared platform；And sale is provided and is divided into scheme；
The advertising specialty feed end, attribute information for receiving optional advertising specialty and by the optional advertising specialty
Attribute information be supplied to the shared platform；And the matching result provided according to shared platform, by advertisement configuration to be released
On the advertisement position of the optional advertising specialty to match, advertising specialty design scheme is formed；
The shared platform, the characteristic information for attribute information and the advertisement to be released to the optional advertising specialty
It is matched, and forms matching result；
The advertising specialty publication channel, for the attribute information of each advertising specialty to be matched with the attribute information of consumer,
And recommend and the matched advertising specialty of consumer to consumer end；
The consumer end, the described and matched advertising specialty of consumer recommended for receiving the advertising specialty publication channel
Confirmation；And lower single operation of the realization to the audience of the provided advertisement of the advertising specialty；
Logistics system, for being distributed to consumer with the matched advertising specialty of consumer by described.
2. sale according to claim 1 is divided into system, which is characterized in that the sale is divided into scheme, refers to for each clothes
The allocation plan of business quotient, the service provider include：Using the advertising specialty supplier of the advertising specialty feed end, provide advertisement
The Internet Service Provider of gift publication channel, provides the logistics system at the platform service supplier for providing shared platform
Logistics provider.
3. sale according to claim 2 is divided into system, which is characterized in that it is true that the service provider according to sale is divided into scheme
It is fixed whether order.
4. sale according to claim 1 is divided into system, which is characterized in that advertising specialty demand end is additionally operable to root
According to historic sales data, the latent of the advertisement shown on the particular advertisement gift issued by different advertising specialty publication channels is estimated
In advertising results.
5. sale according to claim 1 is divided into system, which is characterized in that include at least one advertisement on advertising specialty
, it is provided with identification code on the advertisement position；The identification code includes at least one of following message：Institute's releasing advertisements mark
Information, advertising specialty identification information, advertising site mark information.
6. sale according to claim 5 is divided into system, which is characterized in that the identification code also includes following message：Extensively
It accuses in cloth channel information, institute's releasing advertisements by the sale website information of audience.
7. sale according to claim 4 is divided into system, which is characterized in that the historic sales data includes：
The buying behavior information of consumer, generates the wide of the buying behavior at the advertising specialty information for generating the buying behavior
Accuse gift publication channel information and the logistics distribution information of advertising specialty publication channel.
8. sale according to claim 1 is divided into system, which is characterized in that including：
When being sold by by audience in institute's releasing advertisements, the sale for being divided into scheme calculating according to sale is divided into deposit automatically
In the account of each service provider.
9. a kind of selling the method being divided into, which is characterized in that including：
Advertiser estimates and is opened up on the particular advertisement gift issued by different advertising specialty publication channels according to historic sales data
The potential advertising results for the advertisement shown；
It is divided into scheme according to the potential advertising results setting sale；
It is divided into scheme to each service provider publication sale, and receives the confirmation result of each service provider.
10. selling the method being divided into according to claim 9, which is characterized in that issuing the sale to each service provider
It is divided into scheme, and after the step of receiving the confirmation result of each service provider, including：
When being sold by by audience in institute's releasing advertisements, the sale for being divided into scheme calculating according to sale is divided into deposit automatically
In the account of each service provider.
11. selling the method being divided into according to claim 9, which is characterized in that the service provider includes：
It is provided using the network service of the advertising specialty supplier of the advertising specialty feed end, offer advertising specialty publication channel
Person, the platform service supplier that shared platform is provided, the logistics provider that the logistics system is provided.
12. selling the method being divided into according to claim 9, which is characterized in that include at least one advertisement on advertising specialty
, it is provided with identification code on the advertisement position；The identification code includes at least one of following message：Institute's releasing advertisements mark
Information, advertising specialty identification information, advertising site mark information.
13. according to the method being divided into is sold described in claim 12, which is characterized in that the identification code also includes following message,
By the sale website information of audience in ad distribution channel information, institute's releasing advertisements.
14. according to the method being divided into is sold described in claim 13, which is characterized in that the historic sales data includes：
The buying behavior information of consumer, generates the wide of the buying behavior at the advertising specialty information for generating the buying behavior
Accuse gift publication channel information and the logistics distribution information of ad distribution channel.
15. according to the method being divided into is sold described in claim 14, which is characterized in that the buying behavior information of the consumer from
It is obtained by the logistics information of the sale website of audience in institute's releasing advertisements.
16. according to the method being divided into is sold described in claim 14, which is characterized in that the ad distribution channel of the buying behavior
Information, including：
It is obtained in the identification code for the commodity for including from institute's releasing advertisements identification code or institute's releasing advertisements.
17. according to the method being divided into is sold described in claim 14, which is characterized in that the logistics distribution of the ad distribution channel
Information, the logistics distribution report acquisition of the advertising specialty sent from logistics provider.
18. a kind of selling the device being divided into, which is characterized in that including：
Advertising results unit is estimated, for advertiser according to historic sales data, is estimated through different advertising specialty publication channels
The potential advertising results of the advertisement shown on the particular advertisement gift of publication；
Setting is divided into scheme unit, for being divided into scheme according to the potential advertising results setting sale；
Publication is divided into scheme unit, for being divided into scheme to each service provider publication sale, and receives each service provider
Confirm result.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2018/097424 WO2019047630A1 (en) | 2017-09-11 | 2018-07-27 | Marketing system, advertising gift recommendation method and sales sharing system |
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710812015 | 2017-09-11 | ||
| CN2017108120151 | 2017-09-11 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108389067A true CN108389067A (en) | 2018-08-10 |
Family
ID=63076665
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201711475109.0A Pending CN108389067A (en) | 2017-09-11 | 2017-12-29 | Sale is divided into system, method and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108389067A (en) |
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| CN102419946A (en) * | 2010-09-27 | 2012-04-18 | 张晓军 | Method for advertising other objects by taking common commodity as carrier |
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