CN108416608A - Advertisement, customization advertising specialty method and device and marketing system to be released are provided - Google Patents

Advertisement, customization advertising specialty method and device and marketing system to be released are provided Download PDF

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Publication number
CN108416608A
CN108416608A CN201711478069.5A CN201711478069A CN108416608A CN 108416608 A CN108416608 A CN 108416608A CN 201711478069 A CN201711478069 A CN 201711478069A CN 108416608 A CN108416608 A CN 108416608A
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China
Prior art keywords
advertisement
advertising specialty
released
advertising
specialty
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潘先财
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Canadian Hui Lai Advertising Co
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Canadian Hui Lai Advertising Co
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Priority to PCT/CN2018/097424 priority Critical patent/WO2019047630A1/en
Publication of CN108416608A publication Critical patent/CN108416608A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0621—Item configuration or customization

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Engineering & Computer Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a kind of marketing system, the system comprises：Advertising specialty demand end, shared platform, advertising specialty feed end；The characteristic information of the advertisement to be released is simultaneously supplied to the shared platform by advertising specialty demand end, characteristic information for receiving advertisement to be released；The attribute information of the optional advertising specialty is simultaneously supplied to the shared platform by the advertising specialty feed end, attribute information for receiving optional advertising specialty；The shared platform, the characteristic information for attribute information and the advertisement to be released to the optional advertising specialty matches, and forms matching result.Using the system, that there are costs is higher, conversion ratio is relatively low, the period is longer for the internet marketing for solving the problems, such as under the prior art.

Description

Advertisement, customization advertising specialty method and device and marketing system to be released are provided
This application claims being submitted within 11st in September in 2017, Patent Office of the People's Republic of China, application No. is 201710812085.7, invention names The Chinese patent application for referred to as " providing advertisement to be released, customization advertising specialty method and device and marketing system " it is preferential Power, entire contents are hereby incorporated by reference in the application.
Technical field
This application involves field of computer technology, and in particular to a kind of marketing system, a kind of side providing advertisement to be released Method and device, a kind of advertising method and device, a kind of method and device of customization advertising specialty.
Background technology
Currently, many enterprises or businessman generally require to make advertisement in each channel to improve the popularity of product or service To publicize product or the service of oneself.Since the input of Traditional Marketing media is higher and output is relatively low, such as magazine, newspaper It is smaller and smaller with the ratio of the traditional media of outdoor billboard in advertising market.
Under the prior art, internet, which is marketed, becomes the major way of advertisement, and internet marketing is mainly in information platform Make advertisement on (such as goole, Amazon etc.), ratio of the internet marketing in advertising market is increasing.
There are following defects for internet marketing under the prior art：
(1) cost for making advertisement on the internet is higher, and advertiser is generally the big owners of private enterprises, and medium-sized and small enterprises can not undertake The expense of internet marketing；
(2) according to Wordstream, the average conversion of the search of third season Google in 2012 is 5.63%, and Google shows that the average conversion of advertising network is 4.68%.Due to consumer can only the short time browse advertisements, internet On advertisement can not attract the eyeball of consumer for a long time, cause consumer cannot be deep to the advertising impression on internet, because This conversion ratio is low；
(3) advertiser needs to enter into negotiations advertisement matters with the staff of internet, needs the regular hour, and After advertiser determines to make the website of advertisement, the making of advertisement is also carried out, needs the period longer.
In conclusion that there are costs is higher, conversion ratio is relatively low, the period longer asks for internet marketing under the prior art Topic.
Invention content
The application provides a kind of marketing system, higher, conversion that there are costs to solve the marketing of the internet under the prior art Rate is relatively low, period longer problem.
The application provides a kind of marketing system, and the marketing system includes：Advertising specialty demand end, shared platform, advertisement Gift feed end；
Advertising specialty demand end, characteristic information for receiving advertisement to be released and by the spy of the advertisement to be released Reference breath is supplied to the shared platform；
The advertising specialty feed end, attribute information for receiving optional advertising specialty and by the optional advertisement The attribute information of gift is supplied to the shared platform；
The shared platform, the feature for attribute information and the advertisement to be released to the optional advertising specialty Information is matched, and forms matching result.
Optionally, the advertising specialty feed end is additionally operable to receive the relevant information of the advertisement to be released；And it receives The matching result that the shared platform is sent, and sent according to the relevant information of the advertisement to be released and the shared platform Matching result forms the design scheme of advertising specialty.
Optionally, advertising specialty demand end is additionally operable to receive the advertisement gift to being suitble to the displaying advertisement to be released The confirmation message of product.
Optionally, advertising specialty demand end is additionally operable to provide the advertising specialty for needing to customize to the shared platform Quantity.
Optionally, the quantity for needing to customize advertising specialty, the integral multiple of unit is customized for prespecified benchmark.
Optionally, the same advertising specialty includes one, two and multiple advertisement positions.
Optionally, when the advertisement position of the same advertising specialty is two and is multiple, the advertiser of each advertisement position It can be one, two or more.
Optionally, the shared platform is additionally operable to carry out for the advertisement to be released for the advertisement bit allocation being arranged on advertising specialty Allotment.
Optionally, the advertisement to be released on the advertisement position on advertising specialty is allocated, including：When the advertisement When part advertiser pre-determined advertisement gift quantity is more than other advertiser's pre-determined advertisement gift quantity in gift, the gift that is had more Advertisement position by selecting the sufficient amount of automatic polishing of advertisement to be released in the matched advertisement to be released of the shared platform slave phase The residue advertisement position.
Optionally, the advertisement to be released to be distributed on the advertisement position that is arranged on advertising specialty is allocated, including：It will The different advertisement positions in same advertising specialty are arranged in compatible advertisement to be released.
Optionally, the advertising specialty supplier of the advertising specialty feed end includes following types of advertising specialty supplier At least one of：
The special advertising specialty supplier that advertising specialty is provided；
Possess the advertising specialty for promotion and needs to realize the businessman precisely dispensed by the shared platform；
Advertising specialty supplier is advertiser simultaneously, and the part advertisement position of advertising specialty, advertisement gift are occupied as advertiser Remaining advertisement position of product is supplied to other advertisers.
Optionally, the shared platform executes the gift attribute information to the optional advertising specialty and described waits for The characteristic information of releasing advertisements is matched, and when matching result is sent to the step of the advertising specialty feed end, described Matching result is obtained using following steps：
Advertising specialty demand end will be recommended corresponding to the candidate of the specific advertisement to be released advertising specialty that matches；
Advertising specialty demand end is received to match to the candidate recommended the selection result of advertising specialty, and shape accordingly At the specific matching result between advertisement to be released and advertising specialty.
Optionally, the system also includes：Advertising specialty publication channel；
The advertising specialty publication channel, for the advertising specialty to be recommended consumer.
Optionally, the advertising specialty publication channel, including following at least one：B2C electric business websites, the network information are flat Channel under platform, the super website of quotient, line.
Optionally, when the advertising specialty publication channel is B2C electric business websites, by the logistics of B2C electric business will with disappear The matched advertising specialty of expense person is freely distributed to consumer.
Optionally, when advertising specialty publication channel website platform super for quotient, the nigh quotient of consumer is super to get With the matched advertising specialty of consumer.
Optionally, the network information platform, the information for collecting consumer；The consumer is as the advertisement gift The Candidate Recommendation object of product.
Optionally, including：Identification code is set on the advertisement position, and the identification code includes at least one in following message Kind：Advertisement identification information to be released, advertising specialty identification information, advertising site mark information.
Optionally, the marketing system includes：
Consumer end, the lower single operation for receiving the advertisement to be released shown to the advertising specialty.
Optionally, the consumer end is additionally operable to share advertising specialty information.
Optionally, the advertisement to be released to advertising specialty displaying carries out lower single operation, including such as down toward A kind of few mode：
Directly place an order purchase；
It places an order after scanning the advertisement and identifier code to be released or the identification code of commodity that advertisement to be released includes.
Optionally, advertising specialty demand end is additionally operable to：It is publicized after receiving the advertising specialty publication that shared platform is sent The feedback data of effect and client to advertising specialty.
Optionally, the attribute information of the advertising specialty, including：
The granting purpose of the advertising specialty provides region, use occasion, the advertisement position size for including, the advertisement for including Position position, the advertisement position background color for including and/or suitable crowd.
Optionally, the advertising specialty includes：Gift and/or gift token in kind.
Optionally, the characteristic information of the advertisement to be released, including one kind in following characteristic information：
Shape, size requirements information and/or consumer objects characteristic information of the advertisement to be released to advertisement position.
Optionally, advertising specialty demand end is additionally operable to provide charge channel to advertiser.
The application also provides a kind of method providing advertisement to be released, the method includes：
It receives and forwards characteristic of advertisement information to be released；
Matched advertising specialty according to the candidate of reception, receives the advertising specialty to being suitble to the displaying advertisement to be released Selection confirms.
Optionally, the selection confirmation for receiving the advertising specialty to being suitble to the displaying advertisement to be released, including：
Receive the selection to item may be selected in the advertising specialty that matches；
According to the selection, sent to advertising specialty feed end described by options；
Receive the confirmation message that the advertising specialty feed end is sent.
Optionally, the characteristic of advertisement information to be released, including：
Shape, size requirements information and/or consumer objects characteristic information of the advertisement to be released to advertisement position.
The application also provides a kind of advertising method, the method includes：
Receive and forward the attribute information of optional advertising specialty；
It is received as the relevant information of the selected advertisement to be released of the optional advertising specialty；
The advertisement to be released is shown on the respective advertisement position for the advertising specialty that matches.
Optionally, the attribute information of the advertising specialty includes：
The granting purpose of the advertising specialty provides region, use occasion, the advertisement position size for including, the advertisement for including Position position, the advertisement position background color for including and/or suitable crowd.
In addition the application provides a kind of method of customization advertising specialty, the method includes：
Receive the characteristic of advertisement information to be released that advertising specialty demand end is sent；Include that several are wide on the advertising specialty Accuse position；
Receive the attribute information for the optional advertising specialty that advertising specialty feed end is sent；
Attribute information and the characteristic of advertisement information to be released to the optional advertising specialty match；
Matching result is sent to the advertising specialty feed end.
Optionally, the attribute information of the advertising specialty includes：
The granting purpose of the advertising specialty provides region, use occasion, the advertisement position size for including, the advertisement for including Position position, the advertisement position background color for including and/or suitable crowd.
Optionally, the characteristic of advertisement information to be released includes：
The advertisement to be released is to the shape of advertisement position, size requirements information, customization and/or consumer objects characteristic information.
Optionally, described that the attribute information of the optional advertising specialty and the characteristic of advertisement information to be released are carried out Matching, including：
Each key word information in characteristic of advertisement information to be released is ranked up according to weight and generates a sequence；
First key word information in the sequence is corresponding with the attribute information of each optional advertising specialty Key word information is matched, and matched advertising specialty is selected；
Again by next key word information in the sequence and phase in the attribute information for the matched advertising specialty selected The key word information answered is matched, and matched advertising specialty is selected；
It repeats the above steps, until the last one key word information matching in the sequence terminates.
Optionally, if by the sequence next key word information and the category of matched advertising specialty selected Property information in corresponding key word information it fails to match when being matched, i.e., cannot select more matched advertising specialty again, then Terminate matching process.
Optionally, when the advertising specialty to match with advertisement to be released there are more than one, by it is described match it is wide It accuses gift and is sent to advertising specialty feed end, determined the advertising specialty of selection by advertising specialty feed end and each selected wide Accuse the predetermined quantity of advertisement position on gift.
Optionally, matching result is sent to the advertising specialty feed end, specially：
Advertising specialty order is generated according to matching result and advertising specialty order is sent to the advertising specialty feed end.
Optionally, described that advertising specialty order is generated according to matching result, including：
Advertising specialty order is automatically generated according to the quantity of the advertisement pre-determined advertisement to be released position and matching result.
Optionally, described that advertising specialty is generated according to the quantity and matching result of the advertisement pre-determined advertisement to be released position Order, including：
When the scheduled gift quantity of part advertiser is more than the scheduled gift quantity of other advertisers in the advertising specialty When, there is residue in advertisement position, selects from the advertisement to be released that matches and is remained described in the sufficient amount of automatic polishing of advertisement to be released Remaining advertisement position；
Generate advertising specialty order, in the order comprising each corresponding advertisement to be released of advertisement position in advertising specialty with And the advertisement bit quantity of the advertisement to be released.
The application also provides a kind of device providing advertisement to be released, and described device includes：
Information unit is sent, for receiving and forwarding characteristic of advertisement information to be released；
Confirm gift unit, for the advertising specialty that matches according to reception, receives described to be released wide to being suitble to displaying The selection of the advertising specialty of announcement confirms.
The application also provides a kind of advertising device, and described device includes：
Send information unit, the attribute information for receiving and forwarding optional advertising specialty；
Gift unit is received, the match advertising specialty selected for receiving corresponding advertisement to be released；
Advertising unit is shown, for advertisement to be released is enterprising in the respective advertisement position of the chosen advertising specialty that matches Row displaying.
The application also provides a kind of device of customization advertising specialty, and described device includes：
Characteristic information unit is received, the characteristic of advertisement information to be released for receiving the transmission of advertising specialty demand end；It is described Include several advertisement positions on advertising specialty；
Attribute information element is received, the attribute letter of the optional advertising specialty for receiving the transmission of advertising specialty feed end Breath；
Match information unit is used to believe the attribute information of the optional advertising specialty and the characteristic of advertisement to be released Breath is matched；
Result unit is sent, for matching result to be sent to the advertising specialty feed end.
Compared with prior art, the present invention has the following advantages：
The present invention provides a kind of marketing system, and the marketing system includes：Advertising specialty demand end, shared platform, advertisement Gift feed end；Advertising specialty demand end, characteristic information for receiving advertisement to be released and by the advertisement to be released Characteristic information be supplied to the shared platform；The advertising specialty feed end is used for the category of the optional advertising specialty Property information is supplied to the shared platform；The shared platform is used for the attribute information to the optional advertising specialty and institute The characteristic information for stating advertisement to be released is matched, and forms matching result.
Marketing system provided by the present application has the following advantages compared with prior art：
(1) more than two advertisement positions can be usually arranged on advertising specialty in marketing system provided by the present application, realize Advertiser shares advertising specialty, and multiple advertisers share advertising expenditure, reduce advertising cost, medium-sized and small enterprises can also More profits are obtained by making advertisement on advertising specialty；
(2) marketing system provided by the present application, due to the medium using advertising specialty as advertisement, consumer can frequency The advertising information on advertising specialty is seen numerously, profoundly impression can be brought to it, is promoted consumer and is bought advertisement to be released The desire of middle audience further increases the conversion ratio of advertisement；
(3) advertiser at advertising specialty demand end need to only provide the characteristic information of the advertisement to be released, and shared platform is just The attribute information of the optional advertising specialty and the characteristic information of the advertisement to be released can be matched, form advertisement The design scheme of gift highly shortened the period to form advertisement, and can ensure the matching between advertising specialty and advertisement Property；The matching process also provides possibility by the automations such as artificial intelligence mode precisely match, and greatly reduces wide Accuse the difficulty of main search advertisements gift.
Description of the drawings
Fig. 1 is a kind of schematic diagram for marketing system that the application first embodiment provides.
Fig. 2 is a kind of flow chart of the method for offer advertisement to be released that the application second embodiment provides.
Fig. 3 is a kind of flow chart for advertising method that the application 3rd embodiment provides.
Fig. 4 is a kind of flow chart of the method for customization advertising specialty that the application fourth embodiment provides.
Fig. 5 is a kind of schematic diagram of the device for offer advertisement to be released that the 5th embodiment of the application provides.
Fig. 6 is a kind of schematic diagram for advertising device that the application sixth embodiment provides.
Fig. 7 is a kind of schematic diagram of the device for customization advertising specialty that the 7th embodiment of the application provides.
Specific implementation mode
Many details are elaborated in the following description in order to fully understand the present invention.But the present invention can be with Much implement different from other manner described here, those skilled in the art can be without prejudice to intension of the present invention the case where Under do similar popularization, therefore the present invention is not limited to the specific embodiments disclosed below.
The application first embodiment provides a kind of marketing system.Referring to FIG. 1, it illustrates according to the first of the application The schematic diagram for the marketing system that embodiment provides.It is described in detail below in conjunction with Fig. 1.
The marketing system includes：Advertising specialty demand end 101, advertising specialty feed end 102, shared platform 103.
Advertising specialty demand end 101, characteristic information for receiving advertisement to be released and by the advertisement to be released Characteristic information be supplied to the shared platform.
Advertising specialty demand end receives the characteristic information of advertisement to be released and believes the feature of the advertisement to be released Breath is supplied to the shared platform, is attribute information and the to be released advertisement of the shared platform to the optional advertising specialty Characteristic information carry out matching provide precondition.
Advertising specialty demand end can refer to the characteristic information for the advertisement to be released for receiving advertisement primary input and will receive To characteristic information be supplied to the client of shared platform.It operates in the various electricity with communication function or access internet In sub- equipment, such as Ipad, mobile phone, computer etc..
In the specific implementation, the user (i.e. advertiser) at advertising specialty demand end includes two kinds of situations：A kind of situation is one A little medium-sized and small enterprises oneself are promoted the sale of products, these medium-sized and small enterprises are stepped on as the user at advertising specialty demand end from advertising specialty demand end Record the characteristic information that shared platform provides advertisement to be released to shared platform；Another situation medium-sized and small enterprises can entrust advertiser It promotes the sale of products, advertiser logs on to shared platform from advertising specialty demand end as the user at advertising specialty demand end and put down to shared Platform provides the characteristic information of advertisement to be released.
The advertisement to be released can refer to the object being shown by advertising specialty, including product picture, product identification The information such as code, product introduction.The product picture of the advertisement to be released may be only comprising a kind of picture of product, it is also possible to be Include the picture of multiple product.
The characteristic information of the advertisement to be released, including：Shape, the size requirements of advertisement position are believed in the advertisement to be released Breath, consumer objects characteristic information etc..Wherein consumer objects characteristic information includes：Gender, hobby, income level, is received an education at the age Degree, geographical location information etc..The characteristic information of advertisement to be released can be showed by the form of label.
Advertising specialty demand end is additionally operable to receive the confirmation of the advertising specialty to being suitble to the displaying advertisement to be released Information.
Advertising specialty demand end is additionally operable to provide charge channel to advertiser.For example, charge entrance is provided, in advertisement Network payment is directly carried out by entrance of charging after main determining order.
Advertising specialty demand end is additionally operable to provide the quantity for the advertising specialty for needing to customize to the shared platform.
The quantity of the advertising specialty for needing to customize, can select to determine as needed；It, can in order to adapt to scale customization The integral multiple of unit is customized with prespecified benchmark.For example, the benchmark customization unit of prespecified advertising specialty is 500, The quantity of the advertising specialty then customized needs the integral multiple for 500.
Advertising specialty demand end is additionally operable to：Receive shared platform send advertising specialty publication after the effect of publicity and Feedback data of the client to advertising specialty.By receiving client to the feedback data of advertising specialty, advertiser can be according to data As a result it is the client properties that advertisement next time launches that precisely adjustment hope is launched, realizes and more precisely launch.
The advertising specialty feed end 102, attribute information for receiving optional advertising specialty described will simultaneously may be selected The attribute information of advertising specialty is supplied to the shared platform.
The advertising specialty feed end is often referred to log in the advertising specialty supplier that shared platform provides gift attribute information The client of (i.e. the seller of advertising specialty), the client receive the attribute information that advertising specialty may be selected and by advertising specialty categories Property information is supplied to shared platform.Advertising specialty feed end, which may operate in, various with communication function or accesses internet On electronic equipment, such as computer, Ipad, mobile phone etc..
The advertising specialty, refers to the gift for providing gift advertisement position, and an advertising specialty can usually provide at least One advertisement position, can provide two or more advertisement positions under normal circumstances, so that corporate boss shares advertising expenditure.The advertisement Gift includes：Gift and/or gift token in kind.The various articles in kind for being usually suitble to carry additional information, such as book Nationality, paper handkerchief, cosmetics.By taking paper towel box as an example, usual paper towel box is the cuboid with 6 faces, that is, there are multiple advertisement positions, can be with A kind of information of advertisement to be released is printed on each advertisement position.Compared with advertisement on line, have as advertisement on advertising specialty Apparent advantage cannot make consumer form memory since the time that advertisement occurs on line is extremely short, and use gift paper towel box Consumer can continually see the advertising information in paper towel box, and profoundly impression can be brought to it, promote consumer's purchase The desire of audience in advertisement to be released, and then make the main profit for obtaining bigger of medium-sized and small enterprises.By taking books as an example, a book can To provide multiple advertisement positions by cover, back cover, inset etc., and books have more accurately target group, particularly suitable In the target customer for needing precise positioning.Can also be display if advertising specialty is the miniaturized electronics for having display screen The protection screen of screen, a protection screen can show multiple advertisements simultaneously, can also be multiple protection screens alternately show it is different wide It accuses, therefore can also have multiple advertisement positions.
Advertising specialty supplier can be the special advertising specialty supplier for providing advertising specialty；Can also be to possess to be used for It the advertising specialty of promotion and needs to realize the businessman that precisely dispenses by the shared platform；Or advertising specialty supplier is same When be advertiser, the part advertisement position of advertising specialty is occupied as advertiser, remaining advertisement position of advertising specialty is supplied to other Advertiser.
When the advertising specialty supplier of advertising specialty feed end is simultaneously advertiser, advertising specialty supplier is as advertisement The main part advertisement position for occupying advertising specialty, remaining advertisement position of advertising specialty are supplied to other advertisers.The others The consumer objects characteristic information of advertiser and the consumer objects characteristic information of the advertising specialty supplier are same or similar.
Advertising specialty supplier can be popular life articles for use manufacturer, can simultaneously serve as advertiser, advertising specialty carries Donor the brand advertising position of oneself can be arranged first above in the market circulation product (i.e. advertising specialty) of oneself production, remaining Except remaining advertisement position be sold to and advertiser as oneself consumer objects characteristic information obtains ad revenue.For example, raw The manufacturer of production paper towel box before manufacture can just exist the advertisement position on oneself planned selling to the paper towel box of Pekinese 500,000 Advertisement position is sold in marketing system, obtains additional ad revenue, and when production prints corresponding advertisement on advertisement position, produces paper handkerchief The manufacturer of box is not only that the commodity of oneself have made advertisement, also from other advertisers obtained ad revenue.Of this sort institute There are the commodity that orientation produces that can sell advertisement position on product and obtain ad revenue, can thus make concessions to consumer, obtain It obtains price competitiveness and obtains bigger market, realize that low cost is merchandised by sharing advertisement position transaction system online, simultaneously System can trace advertisement value, change global commodity market competition game rule completely, change world market comercial operation pattern.
The optional advertising specialty refers to alternative advertising specialty of advertising specialty supplier offer, advertising specialty It may be used to provide the gift advertisement position for the relevant information for showing advertisement to be released.It is accessed by advertising specialty feed end 102 Each advertising specialty supplier can provide different advertising specialties, can establish certain Filtering system, will meet primary condition Product as may be selected advertising specialty enter this system.
The attribute information of the advertising specialty, including：The granting purpose of the advertising specialty, provide region, use occasion, Including advertisement position size, include advertisement position position, include advertisement position background color and/or suitable crowd.The category of advertising specialty Property information can be showed by the form of label.
The advertising specialty feed end is additionally operable to receive the relevant information of the advertisement to be released；And it receives described shared The matching result that platform is sent, and the matching result sent according to the relevant information of the advertisement to be released and the shared platform Form the design scheme of advertising specialty.
The relevant information of the advertisement to be released refers to the letter that be illustrated in advertisement to be released on the advertisement position of advertising specialty Breath may include the pictorial information of advertisement to be released itself or treat the information etc. of releasing advertisements progress character introduction.
The relevant information for receiving the advertisement to be released can refer to advertising specialty feed end and receive shared platform forwarding The advertisement to be released relevant information, the advertisement to be released of advertising specialty demand end transmission can also be received Relevant information.
The matching result that the shared platform is sent, refer to shared platform by may be selected the attribute information of advertising specialty with The matching result that the characteristic information of the advertisement to be released obtains after being matched.
The matching result refers generally to each advertisement position knot corresponding with specifically advertisement to be released of an advertising specialty Fruit.For example, the advertising specialty that advertising specialty feed end provides is notepad box, 4 advertisement positions 1,2,3,4 are provided, by shared Platform matches, and matching result is that advertisement position 1,2,3,4 corresponds to advertisement 1,2,3,4 to be released respectively.
For advertising specialty feed end after receiving matching result, the advertising specialty feed end is receiving shared platform hair It, can be according to the relevant information and shared platform of advertisement to be released after the relevant information of advertisement to be released described in the matching result sent The matching result of transmission forms the design scheme of advertising specialty.Still continue to use above example, the design side of the advertising specialty of formation Case is：It is corresponding respectively on the advertisement position 1,2,3,4 of advertising specialty to print advertisement 1,2,3,4 to be released.
Therefore multiple advertisements to be released are printed on an advertising specialty, the corresponding advertiser of advertisement to be released can To share advertising expenditure, reduce the advertising cost of each advertiser.
When the advertisement position of the same advertising specialty is two and is multiple, the advertiser of each advertisement position can be one It is a, two or more.
Other than multiple advertisers share advertising expenditure, in order to ensure that oneself brand image, advertiser can also be by wide The whole advertisement positions accused on one advertising specialty of gift demand end purchase can although being without access to advertising specialty shareable value To enjoy data sharing, logistics shared service value.
The shared platform 103, the shared platform, for the attribute information of the optional advertising specialty and described The characteristic information of advertisement to be released is matched, and forms matching result.
The shared platform is often referred to the spy to the attribute information and the advertisement to be released of the optional advertising specialty Reference breath is matched, and forms the server-side of matching result.The shared platform operation is on the server.In order to it is described can The characteristic information of the attribute information and the advertisement to be released that select advertising specialty is matched, and shared platform needs prestore The characteristic information of the attribute information and advertisement to be released of the optional advertising specialty, can by the attribute information of advertising specialty and The characteristic information of advertisement to be released is respectively stored into different databases.
Specifically, shared platform believes the attribute information of the optional advertising specialty and the feature of the advertisement to be released Breath, which carries out matching, to be accomplished in the following manner:Shared platform obtains advertisement to be released from advertising database to be released first Characteristic information, the characteristic information is matched with the advertising specialty attribute information in advertising specialty database, if extensively It accuses gift attribute information and the characteristic information of advertisement to be released is similar or identical, it is determined that successful match, shared platform can incite somebody to action Matching result is sent to corresponding advertising specialty feed end, is carried out by the corresponding advertising specialty supplier of advertising specialty feed end wide Accuse the production of gift.
In order to obtain better matching effect, the shared platform executes the gift to the optional advertising specialty Attribute information and the characteristic information of the advertisement to be released are matched, and matching result is sent to the advertising specialty and is supplied When the step at end, the matching result is obtained using following steps：
Advertising specialty demand end will be recommended corresponding to the candidate of the specific advertisement to be released advertising specialty that matches；
Advertising specialty demand end is received to match to the candidate recommended the selection result of advertising specialty, and shape accordingly At the specific matching result between advertisement to be released and advertising specialty.
Optionally, the shared platform is additionally operable to carry out for the advertisement to be released for the advertisement bit allocation being arranged on advertising specialty Allotment, and form advertising specialty production order.
The advertisement to be released of the advertisement bit allocation to be arranged on advertising specialty is allocated, including：When the advertisement When part advertiser pre-determined advertisement gift quantity is more than other advertiser's pre-determined advertisement gift quantity in gift, the gift that is had more Advertisement position the automatic polishing institute of sufficient amount of advertisement to be released is selected from the advertisement to be released that matches by the shared platform State remaining advertisement position.
For example, if being provided with 4 advertisement positions 1,2,3,4 on an advertising specialty notepad box, through overmatching, advertiser A, B, C, D are matched with notepad box, and the advertisement bit quantity of advertiser's A customizations is 2000, and the advertisement bit quantity of advertiser's B customizations is The advertisement bit quantity of 2000, advertiser C customization is 2000, and the advertisement bit quantity of advertiser's D customizations is 1000, then advertiser A, B, It is that need the quantity of scheduled notepad box be 1000 to 2000, D that C, which needs the quantity of scheduled notepad box, is supplied to advertiser D at this time Advertisement position occur remaining, remaining 1000 advertisement position can select 1000 by shared platform from the advertisement to be released that matches Remaining advertisement position described in a automatic polishing of advertisement to be released, 1000 advertisements to be released selected can be a kind of advertisement to be released Or a variety of advertisements to be released.
The advertisement to be released to be distributed on the advertisement position that is arranged on advertising specialty is allocated, including：It will be compatible The different advertisement positions in same advertising specialty are arranged in advertisement to be released.
Preferably, in order to which advertising specialty is recommended consumer, the system also includes：Advertising specialty publication channel；Institute Advertising specialty publication channel is stated, for the advertising specialty to be recommended consumer.
The advertising specialty publication channel, including：Channel under B2C electric business websites, network information platform, the super website of quotient, line Deng.B2C electric business websites refer generally to the shopping platforms such as Jingdone district, Amazon, and the network information platform refers to and passes through network with information The platforms such as platform, such as today's tops, wechat.Channel includes that magazine, quotient are superfine under line.
When the advertising specialty publication channel is B2C electric business websites, will be matched with consumer by the logistics of B2C electric business Advertising specialty be freely distributed to consumer.Wherein, B2C logistics refers generally to the logistics of oneself of the websites B2C, such as Jingdone district express delivery.
When the advertising specialty publication channel is the super website platform of quotient, the nigh quotient of consumer, which surpasses, to get and consumer Matched advertising specialty.
The network information platform, the information for collecting consumer；Time of the consumer as the advertising specialty Select recommended.By the way that consumer's recommended advertisements gift, network information platform can receive advertising specialty wish by allowing have Consumer registered on platform, advertising specialty can be just got after registration.While consumer obtains free gift, network letter Breath platform is collected into more consumer informations, improves the database value of network information platform.The consumer's letter being collected into Breath includes the information such as consumer's age, gender, address, phone.For example, network information platform is today's tops, ordinary consumer The news on today's tops is only browsed, will not be registered, today's tops can not just obtain the personal information of consumer, today Top news by consumer on platform by the free recommended advertisements gift of consumer, being registered, obtaining the information of consumer, carry The database value of today's tops is risen.
In order to facilitate using the consumer of advertising specialty to buy, can be arranged on advertisement position in advertisement to be released by advertisement The consulting of object and purchase phone, can also be arranged identification code (such as Quick Response Code), the mark on the advertisement position of advertising specialty It includes following message to know code：Advertisement identification information to be released, advertising specialty identification information, advertising site mark information.Wherein, Advertisement identification information to be released, including：By the purchase website information of audience in advertisement to be released.The advertising specialty identity Identification information, includes the ID number of advertising specialty, and ID number can be that one group of advertising specialty shares an ID number, or Mei Geguang It accuses gift and one unique ID number is set.For tracking advertising effectiveness, the identification code can also include：Ad distribution channel is believed By the sale website information of audience in breath, advertisement to be released.
Preferably, the marketing system further includes：Consumer end, for receiving to being waited for described in advertising specialty displaying The lower single operation of releasing advertisements.The consumer end is often referred to the visitor that consumer buys commodity or service that advertising specialty is recommended Family end.Consumer end may operate on the various electronic equipments with communication function, such as Ipad, mobile phone etc.；Can also be Pass through the computer of network insertion.
The advertisement to be released to advertising specialty displaying carries out lower single operation, including following at least one side Formula：
Directly place an order purchase；
It places an order after scanning the advertisement and identifier code to be released or the identification code of commodity that advertisement to be released includes.
The purchase that directly places an order can refer to the sale phone that consumer dials on advertisement position and buy.
The consumer end is additionally operable to share advertising specialty information, promotes advertising specialty and obtains income.
The application second embodiment provides a kind of method providing advertisement to be released.Referring to FIG. 2, it illustrates bases The flow chart of the method for the advertisement to be released that the second embodiment of the application provides.It is described in detail below in conjunction with Fig. 2.It executes The embodiment provide method be marketing system advertising specialty demand end.Advertising specialty demand end can be directed toward altogether Enjoy the client that platform provides characteristic of advertisement information to be released.It is operated on the various electronic equipments with communication function, example Such as Ipad, mobile phone.
Step S201 is received and is forwarded characteristic of advertisement information to be released.
The advertisement to be released can refer to the object being shown by advertising specialty, including product picture, product identification The information such as code, product introduction.The product picture of the advertisement to be released may be only comprising a kind of picture of product, it is also possible to be Include the picture of multiple product.
The characteristic information of the advertisement to be released, including：Shape, the size requirements of advertisement position are believed in the advertisement to be released Breath, consumer objects characteristic information etc..Wherein consumer objects characteristic information includes：Gender, hobby, income level, is received an education at the age Degree, geographical location information etc..
The reception simultaneously forwards characteristic of advertisement information to be released, refers to advertising specialty demand end reception advertiser and is set by input The characteristic of advertisement information to be released of standby input is simultaneously forwarded to shared platform.In the specific implementation, the user at advertising specialty demand end Shared platform registration can be entered from advertising specialty demand end, characteristic of advertisement information to be released is provided.
Step S202 receives the advertisement to being suitble to the displaying advertisement to be released according to the advertising specialty that matches of reception The selection of gift confirms.
Shared platform attribute information and characteristic of advertisement information to be released that advertising specialty may be selected are matched after by phase Match advertising specialty (advertising specialty that matches is not the material object of advertising specialty, can be the identification code of identified ad gift) It is sent to displaying demand end, displaying demand end is after receiving and matching advertising specialty, it is thus necessary to determine that is suitble to the displaying publication The advertising specialty of advertisement.
The advertising specialty, refers to the gift for providing gift advertisement position, and an advertising specialty can usually provide at least One advertisement position, can provide more than two advertisement positions under normal circumstances, so that corporate boss shares advertising expenditure.The advertising specialty Including：Gift and/or gift token in kind.
The optional advertising specialty refers to alternative advertising specialty of advertising specialty supplier offer, advertising specialty It may be used to provide the gift advertisement position for the relevant information for showing advertisement to be released.
The attribute information of the advertising specialty, including：The granting purpose of the advertising specialty, provide region, use occasion, Including advertisement position size, include advertisement position position, include advertisement position background color and/or suitable crowd.The category of advertising specialty Property information can be showed by the form of label.
The selection confirmation for receiving the advertising specialty to being suitble to the displaying advertisement to be released, including：
Receive the selection to item may be selected in the advertising specialty that matches；
According to the selection, sent to advertising specialty feed end described by options；
Receive the confirmation message that the advertising specialty feed end is sent.
The selection received to item may be selected in the advertising specialty that matches, refers to advertising specialty demand end and passes through input Equipment receives selection of the user to optional item in the advertising specialty that matches.
After advertising specialty demand end receives the selection to item may be selected in the advertising specialty that matches, need to advertisement gift Product feed end is sent by options, is confirmed with obtaining advertising specialty feed end and ordering the selected advertising specialty.
After advertising specialty demand end is sent to advertising specialty feed end by options, need to receive the advertising specialty confession The confirmation message that transmission should be held, after receiving the confirmation message that the advertising specialty feed end is sent, so that it may to be waited for described It is shown in releasing advertisements to the advertising specialty of selection.
It should be noted that by the way of in addition to being sent to advertising specialty feed end by options using advertising specialty demand end Except, advertising specialty demand end can also be used to be sent to shared platform by options, confirmation message is sent by shared platform Mode.
The application 3rd embodiment provides a kind of advertising method.Referring to FIG. 3, it illustrates according to the second of the application The flow chart for the advertising method that embodiment provides.It is described in detail below in conjunction with Fig. 3.The method of embodiment offer is provided It is the advertising specialty feed end of marketing system.The advertising specialty feed end can be directed toward shared platform and provide optional advertisement The client of the attribute information of gift.It is operated on the various electronic equipments with communication function, such as Ipad, mobile phone etc..
Step S301 receives and forwards the attribute information of optional advertising specialty.
The advertising specialty, refers to the gift for providing gift advertisement position, and an advertising specialty can usually provide at least One advertisement position, can provide more than two advertisement positions under normal circumstances, so that corporate boss shares advertising expenditure.The advertising specialty Including：Gift and/or gift token in kind.
The optional advertising specialty refers to alternative advertising specialty of advertising specialty supplier offer, advertising specialty It may be used to provide the gift advertisement position for the relevant information for showing advertisement to be released.
The attribute information of the advertising specialty, including：The granting purpose of the advertising specialty, provide region, use occasion, Including advertisement position size, include advertisement position position, include advertisement position background color and/or suitable crowd.The category of advertising specialty Property information can be showed by the form of label.
The reception and the attribute information for forwarding optional advertising specialty refer to advertising specialty feed end and receive advertising specialty confession It answers the attribute information for the optional advertising specialty that quotient inputted by input equipment and is forwarded to shared platform.In the specific implementation, The user of advertising specialty feed end can enter shared platform registration from advertising specialty feed end, provide optional advertising specialty Attribute information.
Step S302 is received as the relevant information of the selected advertisement to be released of the optional advertising specialty.
The relevant information of the advertisement to be released refers to the letter that be illustrated in advertisement to be released on the advertisement position of advertising specialty Breath may include the pictorial information of advertisement to be released itself or treat the information etc. of releasing advertisements progress character introduction.
The relevant information for being received as the selected advertisement to be released of the optional advertising specialty, can refer to advertising specialty Feed end receives the relevant information of the advertisement to be released of shared platform forwarding, can also receive advertising specialty demand end The relevant information of the advertisement to be released sent.
The advertisement to be released is shown by step S303 on the respective advertisement position for the advertising specialty that matches.
It is described by advertisement to be released when being shown on the respective advertisement position for the advertising specialty that matches, while displaying wait for The identification code for the commodity that releasing advertisements identification code or advertisement to be released include.The displaying e.g. prints advertisement to be released Brush is on the respective advertisement position for the advertising specialty that matches；Alternatively, advertisement to be released is illustrated in electronics gift in a manner of protection screen On the screen of product.
The application fourth embodiment provides a kind of method of customization advertising specialty.Referring to FIG. 4, it illustrates according to this The flow chart of the method for the customization advertising specialty that the fourth embodiment of application provides.It is described in detail below in conjunction with Fig. 4.It executes The embodiment provide method be marketing system shared platform.The shared platform is often referred to the optional advertisement The attribute information of gift and characteristic of advertisement information to be released are matched, and matching result is recommended advertising specialty demand end Server-side, on runtime server.
Step 401, the characteristic of advertisement information to be released that advertising specialty demand end is sent is received；Include on the advertising specialty Several advertisement positions.
The concepts such as advertising specialty, advertisement to be released have carried out specific introduction in embodiment in front, and details are not described herein again, Details are referring to first embodiment.
Step 402, the attribute information for the optional advertising specialty that advertising specialty feed end is sent is received.
The attribute information of the advertising specialty includes：The granting purpose of the advertising specialty, provide region, use occasion, Including advertisement position size, include advertisement position position, include advertisement position background color and/or suitable crowd.
Step 403, the attribute information to the optional advertising specialty and the characteristic of advertisement information progress to be released Match.
It is described that the attribute information of the optional advertising specialty and the characteristic of advertisement information to be released are matched, packet It includes：
Each key word information in characteristic of advertisement information to be released is ranked up according to weight and generates a sequence；
First key word information in the sequence is corresponding with the attribute information of each optional advertising specialty Key word information is matched, and matched advertising specialty is selected；
Again by next key word information in the sequence and phase in the attribute information for the matched advertising specialty selected The key word information answered is matched, and matched advertising specialty is selected；
It repeats the above steps, until the last one keyword in the sequence, information matches terminate.
If by the sequence next key word information and the attribute information of matched advertising specialty selected In corresponding key word information it fails to match when being matched, i.e., cannot select more matched advertising specialty again, then terminate With process.
Step 404, matching result is sent to the advertising specialty feed end.
When the advertising specialty to match with advertisement to be released there are more than one, the advertising specialty to match is sent out Advertising specialty feed end is given, by advertising specialty feed end determines the advertising specialty of selection and each selects advertising specialty The predetermined quantity of advertisement position.
It is described that matching result is sent to the advertising specialty feed end, specially：Advertisement gift is generated according to matching result Advertising specialty order is simultaneously sent to the advertising specialty feed end by product order.
It is described that advertising specialty order is generated according to matching result, including：
Advertising specialty order is automatically generated according to the quantity of the advertisement pre-determined advertisement to be released position and matching result.
It is described that advertising specialty order, packet are generated according to the quantity and matching result of the advertisement pre-determined advertisement to be released position It includes：
When the scheduled advertising specialty quantity of part advertiser is more than the scheduled advertisement of other advertisers in the advertising specialty When gift quantity, there is residue in advertisement position, and sufficient amount of advertisement to be released is selected from the advertisement to be released that matches and is mended automatically The neat remaining advertisement position；
Generate advertising specialty order, in the order comprising each corresponding advertisement to be released of advertisement position in advertising specialty with And the advertisement bit quantity of the advertisement to be released.
Corresponding with the method for above-mentioned offer advertisement to be released, present invention also provides a kind of offer advertisements to be released Device.Since the embodiment of described device is substantially similar to the embodiment of method, so describe fairly simple, related place ginseng See the part explanation of embodiment of the method.Device embodiment described below is only schematical.The offer is to be released The device embodiment of advertisement is as follows：
Referring to FIG. 5, it illustrates a kind of dresses of offer advertisement to be released provided according to the 5th embodiment of the application The schematic diagram set.
Described device, including：Information unit 501 is sent, confirms gift unit 502.
Information unit 501 is sent, for receiving and forwarding characteristic of advertisement information to be released；
Confirm gift unit 502, for the advertising specialty that matches according to reception, receives to being suitble to displaying described to be released The selection of the advertising specialty of advertisement confirms.
Optionally, the confirmation gift unit, including：
Selection subelement is received, for receiving the selection to item may be selected in the advertising specialty that matches；
It sends by options subelement, for according to the selection, being sent to advertising specialty feed end described by options；
Confirmation message subelement is received, the confirmation message sent for receiving the advertising specialty feed end.
Optionally, the characteristic of advertisement information to be released, including：
Shape, size requirements information and/or consumer objects characteristic information of the advertisement to be released to advertisement position.
Corresponding with above-mentioned offer advertising method, present invention also provides a kind of advertising devices.Due to described device Embodiment is substantially similar to the embodiment of method, so describing fairly simple, referring to the part of embodiment of the method in place of correlation Explanation.Device embodiment described below is only schematical.The advertising device embodiment is as follows：
Referring to FIG. 6, it illustrates a kind of schematic diagrames of the advertising device provided according to the sixth embodiment of the application.
The advertising device, including：It sends information unit 601, receive gift unit 602, displaying advertising unit 603.
Send information unit 601, the attribute information for receiving and forwarding optional advertising specialty；
Gift unit 602 is received, the match advertising specialty selected for receiving corresponding advertisement to be released；
Show advertising unit 603, for by advertisement to be released in the respective advertisement position of the chosen advertising specialty that matches On be shown.
Optionally, the attribute information of the advertising specialty includes：
The granting purpose of the advertising specialty provides region, use occasion, the advertisement position size for including, the advertisement for including Position position, the advertisement position background color for including and/or suitable crowd.
Corresponding with the above-mentioned offer customization method of advertising specialty, present invention also provides a kind of customization advertising specialties Device.Since the embodiment of described device is substantially similar to the embodiment of method, so describe fairly simple, related place ginseng See the part explanation of embodiment of the method.Device embodiment described below is only schematical.The customization advertisement gift The device embodiment of product is as follows：
Referring to FIG. 7, it illustrates a kind of devices of the customization advertising specialty provided according to the 7th embodiment of the application Schematic diagram.
The device of the customization advertising specialty, including：Receive characteristic information unit 701, receive Attribute information element 702, Match information unit 703 sends result unit 704.
Characteristic information unit 701 is received, the characteristic of advertisement information to be released for receiving the transmission of advertising specialty demand end；Institute State on advertising specialty includes several advertisement positions；
Attribute information element 702 is received, the attribute of the optional advertising specialty for receiving the transmission of advertising specialty feed end Information；
Match information unit 703 is used for special to the attribute information of the optional advertising specialty and the advertisement to be released Reference breath is matched；
Result unit 704 is sent, for matching result to be sent to the advertising specialty feed end.
Optionally, the attribute information of the advertising specialty includes：
The granting purpose of the advertising specialty provides region, use occasion, the advertisement position size for including, the advertisement for including Position position, the advertisement position background color for including and/or suitable crowd.
Optionally, the characteristic of advertisement information to be released includes：
The advertisement to be released is to the shape of advertisement position, size requirements information, customization and/or consumer objects characteristic information.
Optionally, the match information unit, is specifically used for：
Each key word information in characteristic of advertisement information to be released is ranked up according to weight and generates a sequence；
First key word information in the sequence is corresponding with the attribute information of each optional advertising specialty Key word information is matched, and matched advertising specialty is selected；
Again by next key word information in the sequence and phase in the attribute information for the matched advertising specialty selected The key word information answered is matched, and matched advertising specialty is selected；
It repeats the above steps, until the last one keyword in the sequence；Information matches terminate.
Optionally, if by the sequence next key word information and the category of matched advertising specialty selected Property information in corresponding key word information it fails to match when being matched, i.e., cannot select more matched advertising specialty again, then Terminate matching process.
Optionally, when the advertising specialty to match with advertisement to be released there are more than one, by it is described match it is wide It accuses gift and is sent to advertising specialty feed end, determined the advertising specialty of selection by advertising specialty feed end and each selected wide Accuse the predetermined quantity of advertisement position on gift.
Optionally, the transmission result unit is specifically used for：
Advertising specialty order is generated according to matching result and advertising specialty order is sent to the advertising specialty feed end.
Optionally, described that advertising specialty order is generated according to matching result, including：
Advertising specialty order is automatically generated according to the quantity of the advertisement pre-determined advertisement to be released position and matching result.
Optionally, described that advertising specialty is generated according to the quantity and matching result of the advertisement pre-determined advertisement to be released position Order, including：
When the scheduled gift quantity of part advertiser is more than the scheduled gift quantity of other advertisers in the advertising specialty When, there is residue in advertisement position, selects from the advertisement to be released that matches and is remained described in the sufficient amount of automatic polishing of advertisement to be released Remaining advertisement position；
Generate advertising specialty order, in the order comprising each corresponding advertisement to be released of advertisement position in advertising specialty with And the advertisement bit quantity of the advertisement to be released.
Although the present invention is disclosed as above with preferred embodiment, it is not for limiting the present invention, any this field skill Art personnel without departing from the spirit and scope of the present invention, can make possible variation and modification, therefore the guarantor of the present invention Shield range should be subject to the range that the claims in the present invention are defined.

Claims (43)

1. a kind of marketing system, which is characterized in that including：Advertising specialty demand end, shared platform, advertising specialty feed end；
Advertising specialty demand end, characteristic information for receiving advertisement to be released simultaneously believe the feature of the advertisement to be released Breath is supplied to the shared platform；
The advertising specialty feed end, attribute information for receiving optional advertising specialty and by the optional advertising specialty Attribute information be supplied to the shared platform；
The shared platform, the characteristic information for attribute information and the advertisement to be released to the optional advertising specialty It is matched, and forms matching result.
2. marketing system according to claim 1, which is characterized in that the advertising specialty feed end is additionally operable to described in reception The relevant information of advertisement to be released；And the matching result that the shared platform is sent is received, and according to the advertisement to be released Relevant information and the shared platform send matching result formed advertising specialty design scheme.
3. marketing system according to claim 1, which is characterized in that advertising specialty demand end is additionally operable to reception pair It is suitble to the confirmation message of the advertising specialty of the displaying advertisement to be released.
4. marketing system according to claim 1, which is characterized in that advertising specialty demand end is additionally operable to described Shared platform provides the quantity for the advertising specialty for needing to customize.
5. marketing system according to claim 4, which is characterized in that the quantity for needing to customize advertising specialty, is pre- The integral multiple of benchmark customization unit as defined in elder generation.
6. according to claim 1-5 any one of them marketing systems, which is characterized in that the same advertising specialty includes one A, two and multiple advertisement positions.
7. marketing system according to claim 6, which is characterized in that including：When the advertisement of the same advertising specialty Position for two and it is multiple when, the advertiser of each advertisement position can be one, two or more.
8. marketing system according to claim 6, which is characterized in that the shared platform is additionally operable to set on advertising specialty The advertisement to be released for the advertisement bit allocation set is allocated.
9. marketing system according to claim 8, which is characterized in that pending on the advertisement position on advertising specialty Cloth advertisement is allocated, including：When part advertiser pre-determined advertisement gift quantity is more than other advertisers in the advertising specialty When pre-determined advertisement gift quantity, the advertisement position for the gift being had more in the matched advertisement to be released of the shared platform slave phase by selecting Go out remaining advertisement position described in the sufficient amount of automatic polishing of advertisement to be released.
10. marketing system according to claim 8, which is characterized in that on the advertisement position to be arranged on advertising specialty The advertisement to be released of distribution is allocated, including：The different advertisements in same advertising specialty are arranged in compatible advertisement to be released Position.
11. marketing system according to claim 1, which is characterized in that the advertising specialty of the advertising specialty feed end carries Donor includes at least one of following types of advertising specialty supplier：
The special advertising specialty supplier that advertising specialty is provided；
Possess the advertising specialty for promotion and needs to realize the businessman precisely dispensed by the shared platform；
Advertising specialty supplier is advertiser simultaneously, and the part advertisement position of advertising specialty is occupied as advertiser, advertising specialty Remaining advertisement position is supplied to other advertisers.
12. marketing system according to claim 1, which is characterized in that the shared platform executes described to described optional The characteristic information of the gift attribute information and the advertisement to be released of selecting advertising specialty is matched, and matching result is sent to When the step of the advertising specialty feed end, the matching result is obtained using following steps：
Advertising specialty demand end will be recommended corresponding to the candidate of the specific advertisement to be released advertising specialty that matches；
It receives advertising specialty demand end to match to the candidate recommended the selection result of advertising specialty, and forms institute accordingly State specific matching result between advertisement to be released and advertising specialty.
13. marketing system according to claim 1, which is characterized in that the system also includes：Advertising specialty issues canal Road；
The advertising specialty publication channel, for the advertising specialty to be recommended consumer.
14. marketing system according to claim 13, which is characterized in that the advertising specialty publication channel, including it is following It is at least one：Channel under B2C electric business websites, network information platform, the super website of quotient, line.
15. marketing system according to claim 14, which is characterized in that when the advertising specialty publication channel is B2C electricity When quotient website, consumer will be freely distributed to the matched advertising specialty of consumer by the logistics of B2C electric business.
16. marketing system according to claim 14, which is characterized in that when the advertising specialty publication channel is the super net of quotient When platform, the nigh quotient of consumer is super to get and the matched advertising specialty of consumer.
17. marketing system according to claim 14, which is characterized in that the network information platform, for collecting consumption The information of person；Candidate Recommendation object of the consumer as the advertising specialty.
18. marketing system according to claim 1, which is characterized in that including：Identification code is set on the advertisement position, The identification code includes at least one of following message：It is advertisement identification information to be released, advertising specialty identification information, wide Accuse bit identification information.
19. marketing system according to claim 1, which is characterized in that the marketing system includes：
Consumer end, the lower single operation for receiving the advertisement to be released shown to the advertising specialty.
20. marketing system according to claim 19, which is characterized in that the consumer end is additionally operable to share advertising specialty Information.
21. marketing system according to claim 19, which is characterized in that described to being waited for described in advertising specialty displaying Releasing advertisements carry out lower single operation, including following at least one mode：
Directly place an order purchase；
It places an order after scanning the advertisement and identifier code to be released or the identification code of commodity that advertisement to be released includes.
22. marketing system according to claim 1, which is characterized in that advertising specialty demand end is additionally operable to：It receives altogether The effect of publicity and client are enjoyed after the advertising specialty publication of platform transmission to the feedback data of advertising specialty.
23. marketing system according to claim 1, which is characterized in that the attribute information of the advertising specialty, including：
The granting purpose of the advertising specialty provides region, use occasion, the advertisement position size for including, the advertisement position position for including It sets, the advertisement position background color that includes and/or suitable crowd.
24. marketing system according to claim 1, which is characterized in that the advertising specialty includes：Gift in kind and/or Gift token.
25. marketing system according to claim 1, which is characterized in that the characteristic information of the advertisement to be released, including such as One kind in lower characteristic information：
Shape, size requirements information and/or consumer objects characteristic information of the advertisement to be released to advertisement position.
26. marketing system according to claim 1, which is characterized in that advertising specialty demand end is additionally operable to advertisement Main offer charge channel.
27. a kind of method providing advertisement to be released, which is characterized in that including：
It receives and forwards characteristic of advertisement information to be released；
Matched advertising specialty according to the candidate of reception, receives the selection of the advertising specialty to being suitble to the displaying advertisement to be released Confirm.
28. the method according to claim 27 for providing advertisement to be released, which is characterized in that described to receive to being suitble to displaying The selection confirmation of the advertising specialty of the advertisement to be released, including：
Receive the selection to item may be selected in the advertising specialty that matches；
According to the selection, sent to advertising specialty feed end described by options；
Receive the confirmation message that the advertising specialty feed end is sent.
29. the method according to claim 27 for providing advertisement to be released, which is characterized in that the characteristic of advertisement to be released Information, including：
Shape, size requirements information and/or consumer objects characteristic information of the advertisement to be released to advertisement position.
30. a kind of advertising method, which is characterized in that including：
Receive and forward the attribute information of optional advertising specialty；
It is received as the relevant information of the selected advertisement to be released of the optional advertising specialty；
The advertisement to be released is shown on the respective advertisement position for the advertising specialty that matches.
31. advertising method according to claim 30, which is characterized in that the attribute information of the advertising specialty includes：
The granting purpose of the advertising specialty provides region, use occasion, the advertisement position size for including, the advertisement position position for including It sets, the advertisement position background color that includes and/or suitable crowd.
32. a kind of method of customization advertising specialty, which is characterized in that including：
Receive the characteristic of advertisement information to be released that advertising specialty demand end is sent；Include several advertisements on the advertising specialty Position；
Receive the attribute information for the optional advertising specialty that advertising specialty feed end is sent；
Attribute information and the characteristic of advertisement information to be released to the optional advertising specialty match；
Matching result is sent to the advertising specialty feed end.
33. the method for customization advertising specialty according to claim 32, which is characterized in that the attribute of the advertising specialty is believed Breath includes：
The granting purpose of the advertising specialty provides region, use occasion, the advertisement position size for including, the advertisement position position for including It sets, the advertisement position background color that includes and/or suitable crowd.
34. the method for customization advertising specialty according to claim 32, which is characterized in that the characteristic of advertisement letter to be released Breath includes：
The advertisement to be released is to the shape of advertisement position, size requirements information, customization and/or consumer objects characteristic information.
35. the method for customization advertising specialty according to claim 32, which is characterized in that described to the optional advertisement The attribute information of gift and the characteristic of advertisement information to be released are matched, including：
Each key word information in characteristic of advertisement information to be released is ranked up according to weight and generates a sequence；
First key word information in the sequence is corresponding with the attribute information of each optional advertising specialty crucial Word information is matched, and matched advertising specialty is selected；
It is again that next key word information in the sequence is corresponding with the attribute information for the matched advertising specialty selected Key word information is matched, and matched advertising specialty is selected；
It repeats the above steps, until the last one keyword in the sequence, information matches terminate.
36. the method for customization advertising specialty according to claim 35, which is characterized in that including：
If by phase in attribute information of next key word information with the matched advertising specialty selected in the sequence It fails to match when the key word information answered is matched, i.e., cannot select more matched advertising specialty again, then terminates to match Journey.
37. the method for the customization advertising specialty according to claim 35 or 36, which is characterized in that including：
When the advertising specialty to match with advertisement to be released there are more than one, the advertising specialty to match is sent to Advertising specialty feed end, by advertisement on advertising specialty feed end determines the advertising specialty of selection and each selects advertising specialty The predetermined quantity of position.
38. the method for customization advertising specialty according to claim 32, which is characterized in that be sent to matching result described Advertising specialty feed end, specially：
Advertising specialty order is generated according to matching result and advertising specialty order is sent to the advertising specialty feed end.
39. according to the method for the customization advertising specialty described in claim 38, which is characterized in that described to be generated according to matching result Advertising specialty order, including：
Advertising specialty order is automatically generated according to the quantity of the advertisement pre-determined advertisement to be released position and matching result.
40. the method for customization advertising specialty according to claim 39, which is characterized in that described according to described to be released wide It accuses the quantity of pre-determined advertisement position and matching result generates advertising specialty order, including：
When the scheduled gift quantity of part advertiser is more than the scheduled gift quantity of other advertisers in the advertising specialty, extensively It accuses position and residue occurs, remaining advertisement described in the sufficient amount of automatic polishing of advertisement to be released is selected from the advertisement to be released that matches Position；
Advertising specialty order is generated, includes each corresponding advertisement to be released of advertisement position and institute in advertising specialty in the order State the advertisement bit quantity of advertisement to be released.
41. a kind of device providing advertisement to be released, which is characterized in that including：
Information unit is sent, for receiving and forwarding characteristic of advertisement information to be released；
Confirm gift unit, for the advertising specialty that matches according to reception, receives to being suitble to the displaying advertisement to be released The selection of advertising specialty confirms.
42. a kind of advertising device, which is characterized in that including：
Send information unit, the attribute information for receiving and forwarding optional advertising specialty；
Gift unit is received, the match advertising specialty selected for receiving corresponding advertisement to be released；
Advertising unit is shown, for opening up advertisement to be released on the respective advertisement position of the chosen advertising specialty that matches Show.
43. a kind of device of customization advertising specialty, which is characterized in that including：
Characteristic information unit is received, the characteristic of advertisement information to be released for receiving the transmission of advertising specialty demand end；The advertisement Include several advertisement positions on gift；
Attribute information element is received, the attribute information of the optional advertising specialty for receiving the transmission of advertising specialty feed end；
Match information unit, for the attribute information of the optional advertising specialty and the characteristic of advertisement information to be released into Row matching；
Result unit is sent, for matching result to be sent to the advertising specialty feed end.
CN201711478069.5A 2017-09-11 2017-12-29 Advertisement, customization advertising specialty method and device and marketing system to be released are provided Pending CN108416608A (en)

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