201222443 屋 *▼ VW-fV* / l 六、發明說明： 【發明所屬之技術領域】 本發明是有關於-種行鎖方法及系統，且 於-種依至少-消費者於多個跨行業別店家之間 史資訊來進行個人化跨業店家協同行銷之方法及系統動歷 【先前技術】 在商業活動密集的社會中，透過媒體行銷及宣 來增加企業的知名度、產品的曝光率以及客戶的構買力θ *見的行銷手段。但傳統的報章、雜誌、廣播 = ，所訴求的對象大都是不分年齡、階級或性別的社會大 眾，少有針對個人消費習慣或屬性來提供個人化 。 =使許多百貨業、連鎖S、加盟店或量販店均有推出^員 、集點卡、替回饋或滿額加值回饋等優惠制度，也。 是為了增加客戶的購買意願以及增進業者與客戶的關、 以吸引更多的客戶上門，但此類機制多偈限於單一典 =體系（連鎖料集團）範圍内，且個人化的優惠行銷多^ 費點後）進行，已脫離消費的情境，引發的消 ^動須等到消費者回到消費點方能實現為購買行為201222443 屋*▼ VW-fV* / l VI. Description of the invention: [Technical field of invention] The present invention relates to a method and system for locking a row, and at least - consumers in multiple cross-industries Storer's history information for personalization of cross-industry collaboration and marketing methods and system experience [previous technology] In a business-intensive society, through media marketing and publicity to increase corporate visibility, product exposure and customer The purchasing power θ * see the marketing method. However, traditional newspapers, magazines, and broadcasts = the object of appeal is mostly social masses regardless of age, class, or gender, and few personalization habits or attributes are used to provide personalization. = Many department stores, chain S, franchise stores or mass merchandisers have introduced preferential policies such as ^ staff, card sets, feedback or full value-added feedback. It is to increase the customer's willingness to purchase and to promote the relationship between the industry and the customer, in order to attract more customers to the door, but such mechanisms are limited to a single code = system (chain material group), and personalized preferential marketing more ^ After the fee is paid, the situation has been removed from the consumption situation, and the triggering action must wait until the consumer returns to the point of consumption to realize the purchase behavior.
銷的效益因而減低。 W 另外，在網路行銷的迅速囉起以及行動通訊的快速發 下，消費者可透g行動通訊裝置或電腦連結到業者所設 立的網站’得知最新的優惠資訊及促銷活動’並可下載2 銷的優惠資Sfl。但消費者通常要成為該網站的會員、並經 過繁雜的登錄作業以及取得登錄憑證之後，才有資格下載 ' ii 201222443 • η 優惠資訊。況且優惠資訊多侷限於特定的商品或限量的商 品，少有針對個人消費習慣或屬性來提供個人化的優惠， 或結合在地的文化產業、觀光產業或飲食產業，推出符人 個人消費習慣或屬性的在地化服務。尤以觀光旅遊特別具 有在地性’若能在顧客仍在旅遊區域内時，提供鄰近可 及、且符合顧客需求的優惠行銷資訊’對於促成消費行為 的發生，將有明顯的助益。 【發明内容】 本發明係有關於一種依消費者與店家互動歷史資訊 進行個人化跨業協同行銷之方法及系統，可由眾多行銷資 訊中組合而成個人化之優惠組合資訊，供消費者選擇並記 錄其選擇結果，進而瞭解消費者的需求。 本發明係有關於一種依消費者與店家互動歷史資吒 進行個人化跨業協同行銷之方法及系統，可提供在地的^ 個跨订業別之業者建立協同行銷的管道，匯集消費者於多 店家的互動歷史資訊，掌握消費者的需求特性，進而推出 符合個人消費習慣或店家屬性的在地化服務。 根據本發明之-方面，提出一種依消費者與店家互動 歷史資訊進行個人化跨業協同行鎖之方法，包括：在一推 銷點上建立-協同行銷平台，推銷點以一周圍區域中多數 個販賣點所售的商品為推銷的對象，而協同行銷平台用以 ,錄各販賣點所欲推出的一行銷資訊以及用以顯示由此 ^販買點協同行銷所組合而成之多數個優惠組合資訊，盆 中灯鋼資訊包含商品資訊或優惠折扣資訊。協同行銷平台 201222443 包括一資料交換介面、一遠端伺服器以及一消費者記錄單 元’資料交換介面用以讀取一消費者的基本資料，並透過 一網路連接遠端伺服器，遠端伺服器用以確認消費者的基 本資料’並記錄消費者最新一筆的互動資訊於消費者記錄 單元中以更新一消費者與店家互動歷史資訊；以及協同行 銷平台根據消費者與店家互動歷史資訊媒合至少一優惠 組合資訊，以供消費者選擇。其中消費者與店家互動歷史 資訊為一消費者個人或/及其他消費者與多個跨業店家之 • 間的消費資訊。消費者對於優惠組合資訊的選擇，則透過 網路回傳至遠端伺服器，記錄於消費者記錄單元中以更新 互動歷史資訊。 根據本發明之另一方面，提出一種依消費者與店家互 動歷史資訊進行個人化跨業協同行銷之方法，包括：在多 數個跨行業別店家之販賣點上建立一協同行銷平台協同 行銷平台用以登錄各販賣點所欲推銷的一行銷資訊以及 用以顯示由此些行銷資訊所組合而成之多數個優惠組合 •貝訊’其中行銷資訊包含商品資訊或優惠折扣資訊。此些 協同行銷平σ包括多數個資料交換介面、一遠端飼服器以 及一消費者記錄單元，此些資料交換介面用以讀取一消費 者的基本資料，並透過一網路連接遠端伺服器，遠端伺服 器用以確認消費者的基本資料，並記錄消費者最新一筆的 互動ί讯於消費者記錄單元中以更新一消費者與店家互 動歷史資訊；以及協同行銷平台根據消費者與店家互動歷 史資訊媒合至少-優惠組合資訊，以供消費者選擇。其中 消費者與店家互動歷史資訊為—消費者個人以及其他消 201222443The benefits of sales are thus reduced. W In addition, with the rapid launch of Internet marketing and the rapid development of mobile communications, consumers can access the website set up by the operator to learn about the latest offers and promotions through the mobile communication device or computer. 2 pin concessions Sfl. However, consumers are usually eligible to download the ' ii 201222443 • η offer information after they have become a member of the site, have experienced complicated logins and obtained login credentials. Moreover, the preferential information is limited to specific products or limited-edition products, and there are few personalization preferences or attributes to provide personalized benefits, or combined with the local cultural industry, tourism industry or food industry, to introduce personal consumption habits or The localization service of the attribute. In particular, sightseeing tours are particularly local. If the customers are still in the tourist area, providing preferential marketing information that is accessible and meets customer needs will be of significant benefit to the occurrence of consumer behavior. SUMMARY OF THE INVENTION The present invention relates to a method and system for personalizing cross-industry collaborative marketing based on consumer and store interaction history information, which can be combined into a personalized personalized combination information for a variety of marketing information for consumers to select and Record the results of your selection to understand the needs of consumers. The invention relates to a method and a system for personalizing cross-industry collaborative marketing according to the historical historical assets of the consumer and the store, and can provide a pipeline for establishing collaborative marketing among the local industry members, and collecting consumers. Multi-store interactive historical information, grasp the characteristics of consumers' needs, and then launch localized services that meet personal consumption habits or store attributes. According to the aspect of the present invention, a method for personalizing cross-industry collaborative row lock based on consumer and store interaction history information is proposed, including: establishing a collaborative marketing platform at a sales promotion point, and selling a plurality of surrounding areas in a surrounding area The merchandise sold at the point of sale is the target of sales promotion, and the collaborative marketing platform is used to record the sales information of the sales outlets and the combination of the majority of the concession marketing products. The information on the lamp in the basin contains product information or discount information. The collaborative marketing platform 201222443 includes a data exchange interface, a remote server, and a consumer record unit's data exchange interface for reading basic data of a consumer, and connecting the remote server through a network, the remote server Used to confirm the consumer's basic information' and record the latest interactive information of the consumer in the consumer record unit to update a consumer and store interaction history information; and the collaborative marketing platform based on the consumer and store interaction history information At least one preferential combination of information for consumers to choose. The historical information between consumers and stores is the consumption information between a consumer individual and/or other consumers and multiple cross-industry stores. The consumer's choice of the preferential combination information is transmitted back to the remote server via the network and recorded in the consumer record unit to update the interactive history information. According to another aspect of the present invention, a method for personalizing cross-industry collaborative marketing based on consumer and store interaction history information is provided, including: establishing a collaborative marketing platform collaborative marketing platform on a plurality of cross-industry stores. A group of sales information to be advertised at each point of sale and a combination of the plurality of sales information to display the marketing information. • Beixing's marketing information includes product information or discount information. The collaborative marketing level σ includes a plurality of data exchange interfaces, a remote feeding device, and a consumer recording unit. The data exchange interface is used to read a basic data of a consumer and connect to the remote terminal through a network. The server, the remote server is used to confirm the basic information of the consumer, and records the latest interaction of the consumer in the consumer record unit to update a consumer and store interaction history information; and the collaborative marketing platform according to the consumer Interactive historical information with the store to match at least the preferential combination information for consumers to choose. Among them, the history of interaction between consumers and stores is - consumer personal and other consumer 201222443
J WOMOPA 費者與多個跨業店家之間的互動資訊^料者對於優惠組 合資訊的選擇’則透過網路回傳至遠端飼服器記錄於消 費者記錄單元中以更新互動歷史資訊。 根據本發明之另一方面，提出一種依消費者與店家互 動歷史資訊進行個人化跨業協同行銷之方法包括：建立 -協同行銷平台’協同行銷平台用以登錄多數個跨行業別 店J所欲推銷的多數個行銷資訊以及用以顯示由此些行 銷資訊所組合而成之多數個優惠組合資訊，其中行銷資訊 包含商品資訊或優惠折扣資訊；讀取—消費者的基本資 料，確岭消費者的基本資料，並記錄消費者最新一筆的互 動資訊於消費者記錄單元中以更新—消費者與店家互動 f史資訊；以及協同行銷平台根據消費者與店家互動歷史 k Λ媒a至少一優惠組合資訊，以供消費者選擇。其中消 費者與店家互動歷史資訊為一消費者個人或/及其ς消費 者與多個跨業店家之間的互動資訊。消費者對優惠組合資 sfl的選擇，則透過網路回傳至遠端飼服器記錄於消 記錄單元中成為互動歷史資訊。 ' 根據本發明之另一方面，提出一種依消費者與店家互 動歷史資訊進行個人化跨業協同行銷之系統，此系統包括 -=同行銷平台。協同行鎖平台用以登錄多數個跨行業別 店家所欲推銷的多數個行銷資訊以及用以顯示由此些行 =訊所組合而成之至少一優惠組合資訊，其中行銷；訊 ^商品資訊或優惠折扣資訊。行銷平台包括—資料交換 介面、-遠端伺服器以及一消費者記錄單元，資料交換介 面用以讀取-消費者的基本資料，並透過一網路連接遠端 201222443 * »»x/〇-rWl ^ 伺服器，遠端伺服器用以確認消費者的基本資料，並記錄 消費者最新一筆的互動資訊於消費者記錄單元中以更新 一消費者與店家互動歷史資訊，協同行銷平台根據消費者 與店豕互動歷史資訊媒合至少一優惠組合資訊，以供消費 者選擇。其中消費者與店家互動歷史資訊為一消費者個人 或/及其他消費者與跨業店家的互動資訊。消費者對優惠 組合資訊的選擇，則透過網路回傳至遠端伺服器，記錄於 消費者記錄單元中成為互動歷史資訊。The interaction between J WOMOPA fee collectors and multiple cross-industry stores is based on the selection of the preferential combination information, which is transmitted back to the remote feeder through the network and recorded in the consumer record unit to update the interactive history information. According to another aspect of the present invention, a method for personalizing cross-industry collaborative marketing based on consumer and store interaction history information is provided: a build-collaborative marketing platform' collaborative marketing platform for logging into a plurality of cross-industry stores. Most of the marketing information that is marketed and the majority of the combination information used to display the combination of the marketing information, including marketing information or discount information; reading - basic information of consumers, consumers Basic information, and record the latest interactive information of the consumer in the consumer record unit to update - consumer and store interaction history information; and collaborative marketing platform based on consumer and store interaction history k Λ media a at least one preferential combination Information for consumers to choose. The historical information of the interaction between the consumer and the store is the interaction information between a consumer individual and/or its consumers and multiple cross-industry stores. The consumer's choice of the preferential combination sfl is transmitted back to the remote feeding device through the network and recorded in the recording unit as interactive historical information. According to another aspect of the present invention, a system for personalizing cross-industry collaborative marketing based on consumer and store interaction history information is provided, the system including -= peer selling platform. The collaborative lock-up platform is used to log in most of the marketing information that most cross-industry stores want to sell, and to display at least one preferential combination information of the combination of the above-mentioned lines, including marketing; Discount information. The marketing platform includes a data exchange interface, a remote server and a consumer record unit. The data exchange interface is used to read the basic data of the consumer and connect to the remote terminal through a network. 201222443 * »»x/〇- rWl ^ server, the remote server is used to confirm the basic information of the consumer, and record the latest interactive information of the consumer in the consumer record unit to update the historical information of the interaction between the consumer and the store. The collaborative marketing platform is based on the consumer. Interactive historical information with the store to match at least one preferential combination information for consumers to choose. The historical information of the interaction between the consumer and the store is an interactive information of a consumer individual and/or other consumers and a cross-industry store. The consumer's choice of the preferential combination information is transmitted back to the remote server through the network and recorded in the consumer record unit as interactive historical information.
為了對本發明之上述及其他方面有更清楚的瞭解，下 文特舉實施例，並配合所附圖式，作詳細說明如下： 【實施方式】 請參考第1及2 ，其繪示用以實現協同行銷方法之 系統架構圖。在本實施射，依消#者與店家互動歷史資 訊進行個人化跨業協同行銷之方法及系統係在—推銷點 10上建立一協同行銷平台12或在多數個販賣點3〇上建立 協同行銷平纟32。請參考第1 p，以在推銷點1〇上建 ::同:銷平台12為例，推銷點10例如是旅遊景點、旅 客服務中心、休息站或是人潮聚集的據點（例如夜市、捷 運站等）° it常參訪的旅客會到的熱門景點或必經之 可作為推銷點10,因此本實施例不以此為限。 =’在?:圍區域的販賣點3°協同行銷，以形成土 仃銷網。在本實施例中，協同行銷平台例如是 同行銷區域而建立的，此區域範圍内包含有多個推銷點或In order to achieve a better understanding of the above and other aspects of the present invention, the following detailed description of the embodiments, together with the accompanying drawings, will be described in detail as follows: [Embodiment] Please refer to the first and second, which are shown to achieve synergy. System architecture diagram of the marketing method. In this implementation, the method and system for personalization and cross-industry collaborative marketing of the person and the store interaction history information is to establish a collaborative marketing platform 12 at the sales point 10 or to establish collaborative marketing on most sales points. Pingyi 32. Please refer to the 1st p to build on the sales point:: Same as: the sales platform 12, for example, the sales point 10 is a tourist attraction, a passenger service center, a rest station or a stronghold (such as the night market, the MRT). Stations, etc.) The popular attractions that visitors who visit frequently can or may not be used as a sales point 10, so this embodiment is not limited thereto. = 'In the ?: sales area around the area 3 ° collaborative marketing to form a soil sales network. In this embodiment, the collaborative marketing platform is established, for example, by a peer-selling area, which includes multiple sales points or
201222443 i W0«40^A /與多個販賣點。 商品。 其中各販#點例如係提供/販售跨業別之 在第1圖中’推銷點1 〇以一 所售的葙° A边m 胃圍區域中各個販賣點20 所售的商扣為協同推銷的對象，而在第 區域的各個販賣點3〇所售的命σ 係以周圍 買點20、30例如是遊樂埸、士蛘紅产奴 丁豕販 琢古知、飯店、餐廳、書店、 電影院、名產店等，句括η 4 乂 μ』f ♦ d雄人營利或公共營利為目的的 占豕或地點’本實施例不以此核。此外 20、30所售的商品屬性來分，可細分為紀念品、禮：二 ，、住宿券、優待券、折價券、門票等。當然，商品的種 員不限於此，只要消費者可透過販賣點2〇、3〇完成 的商品均可作為推銷的對象。 在第1圖中，各個販賣點20之管理者可透過網際網 路、無線寬頻網路或行動軌網路登錄資料交換介面 或直接登錄遠端健H 16，並將所欲推銷的—行銷資訊或 更新的一行銷資訊記錄在遠端伺服器16中，以進行協同 行銷，其中行銷資訊為商品資訊或優惠折扣資訊。在第2 圖中’販買點30之管理者可直接在所屬的資料交換介面 34上登錄所欲推銷的一行銷資訊或更新最新的一行銷資 訊’再將行銷資訊傳送到遠端伺服器3 6，以進行協同行銷。 "在第1及2圖中，這些登錄的行銷資訊可經由協同行 銷而組合成多數個優惠組合資訊，並顯示在協同行銷平台 12、32上，以供消費者選擇。此外，各個販賣點2〇、& 之管理者亦可經由協同行銷平台12、32來得知消費者的 屬性以及曾經使用過的優惠組合資訊。使用率越高的優惠 201222443 組合資訊，表示越受消費者喜愛。又女性消費者族群對於 某一優惠組合資訊的使用率特別的高，或特定年齡層的消 費者族群對於某一優惠組合資訊的使用率特別的高;，^ 可判斷消費者的屬性以及優惠組合資訊的關連性了經分: 後儲存成為消費者與店家互動歷史資訊，以作為未來2個 販賣點20、30協同行銷之依據。 請同時參照第3及4圖，其中第3圖繪示依照一實施 例之一種依消費者與店家互動歷史資訊進行個人化跨業 •協同行銷之方法的流程圖，其包括步驟sioo至步驟sl75〇'。 在本實施例中，協同行銷平台留存的互動記錄，例如包含 有消費者在某店家購買商品行為、優惠取得行為、優惠使 用行為、或消費者給予某店家的評價等。帛4圖繪示^昭 一實施例之一種依消費者與店家互動歷史資訊進行個I 化跨業協同行銷之系統的示意圖。如第4圖所示，此系統 包括一協同行銷平台40。協同行銷平台40包括多數個資 料父換介面410、一遠端伺服器420以及一消費者呓錄單 •元430。資料交換介面41〇例如設在推銷點或販賣點二， 用以讀取-消費者的基本資料，並透過一網路連接遠端祠 服器420。遠端伺服器42〇用以確認消費者的基本資料， 並記錄消費者最新-筆的互動#訊於消f者記錄單元43〇 中以更新一消費者與店家互動歷史資訊。 以下係以第4圖所示之系統及其協同行銷平台4〇說 明第3圖所示之依消費者與店家互動歷史資訊進^個人化 跨業協同行銷之方法。 如第3圖之步驟81〇〇所示，建立一協同行銷平台4〇。 201222443201222443 i W0«40^A / with multiple sales points. commodity. Among them, each vendor's point is for example, providing/selling cross-industry in the first picture, 'sales point 1 〇, one sold 葙° A side m, the sales area of each stomach selling area The target of sales, and the sales σ of the sales points in the third area are sold around the 20, 30, for example, the amusement park, the gentry, the slaves, the shops, the restaurants, the bookstores, the cinemas. , the famous product store, etc., the sentence includes η 4 乂μ』f ♦ d male for profit or public profit for the purpose of occupying or location 'this embodiment does not use this core. In addition, the attributes of the products sold in 20 and 30 can be subdivided into souvenirs, ceremonies: 2, accommodation vouchers, coupons, discount coupons, tickets, etc. Of course, the breeder of the product is not limited to this, as long as the consumer can complete the goods through the sales point 2〇, 3〇 can be used as the sales target. In Figure 1, the managers of each point of sale 20 can log in to the data exchange interface via the Internet, wireless broadband network or mobile track network or directly log in to the remote H-16, and will sell the marketing information. The updated one-line sales information is recorded in the remote server 16 for collaborative marketing, wherein the marketing information is product information or discount information. In the second figure, the manager of the 'sales point 30 can directly log in to the affiliated data exchange interface 34 to download the information to be promoted or update the latest sales information' and then transmit the marketing information to the remote server. For collaborative marketing. " In Figures 1 and 2, these logged-in marketing information can be combined into a plurality of preferential combination information via collaborative marketing and displayed on the collaborative marketing platform 12, 32 for consumer selection. In addition, the managers of the various sales points 2 && can also learn the attributes of the consumers and the preferential combination information that has been used through the collaborative marketing platforms 12 and 32. The higher the usage rate, the 201222443 combination information, which means that consumers are more popular. Moreover, the female consumer group has a particularly high use rate for a certain combination of information, or the consumer group of a certain age group has a particularly high use rate for a certain combination of information; ^ can judge the attributes of the consumer and the preferential combination The relevance of information is divided into: After storage, it becomes the historical information of interaction between consumers and stores, which serves as the basis for collaborative marketing of the next two sales points 20 and 30. Please refer to FIGS. 3 and 4 at the same time, wherein FIG. 3 is a flow chart of a method for personalizing cross-industry and collaborative marketing according to consumer and store interaction history information, including steps sioo to step sl75, according to an embodiment. 〇'. In this embodiment, the interactive record retained by the collaborative marketing platform includes, for example, a behavior of a consumer purchasing a product at a store, a preferential acquisition behavior, a preferential use behavior, or an evaluation given by a consumer to a store. Figure 4 is a schematic diagram showing a system for conducting cross-industry collaborative marketing based on consumer and store interaction history information. As shown in Figure 4, the system includes a collaborative marketing platform 40. The collaborative marketing platform 40 includes a plurality of data parent interface 410, a remote server 420, and a consumer record unit 430. The data exchange interface 41 is, for example, located at a sales point or a sales point 2 for reading the basic data of the consumer and connecting the remote server 420 through a network. The remote server 42 is used to confirm the basic information of the consumer, and records the latest-pen interaction of the consumer in the consumer record unit 43A to update a consumer and store interaction history information. The following is a description of the system shown in Figure 4 and its collaborative marketing platform. The method for interactive marketing based on consumer and store interaction history information shown in Figure 3 is presented. As shown in step 81 of Figure 3, a collaborative marketing platform is created. 201222443
1 w〇M〇rA τ > 協同行銷平台40用以登錄所欲推出的多數個行銷資訊以 人=以顯不由此些行銷資訊所組合而成之多數個優惠組 5資訊，其中行銷資訊包含商品資訊或優惠折扣資訊。。 舉：來說’結合一周圍區域的商店、小吃及觀光景點協同 订，的行銷資訊即可組合成多個優惠組合資訊，以取代以 往單獨店家個別推銷優惠券或發放宣傳單的方式。由於協 同行銷可讓消費者獲知多個店家的優惠組合資訊，並透過 消費者與店家互動歷史資訊可分析出潛在的消費者並吸 引其注意，因此可提升區域性多數店家的行銷效率/效果 並增加潛在消費者到店消費的機會。 /接著，在步驟S110中，讀取一消費者的基本資料。 之後，在步驟S120中，確認消費者的基本資料，並記錄 消費者最新一筆的互動資訊。請參考第4圖，在-實施例 中’消費者係以-電子卡41儲存消費者的基本資料，以 供資料交換介面410讀取。電子卡41例如是智慧卡、電 子錢包、金融卡、信用卡或其他具有身份識別功能的電子 卡41，用以儲存可辨識消費者身份之基本資訊，例如卡片 序號、姓名、出生曰期、性別、通訊地址及/或電話。當 消^者使用電子卡41進行過卡動作時，資料交換介面41〇 之讀卡機412讀取消費者的基本資料，並經由網路傳送到 遠端的词服器。遠端飼服器根據儲存在消費者記錄單 兀430中的基本資料進行比對，以確認消費者的身份。 此外，在一實施例中，遠端伺服器420還可記錄消費 者最新-筆的互動資訊於消費者記錄單元侧中以更新一 消費者與店家互動歷史資訊。登錄資訊用以記錄消費者曾 201222443 w〇6^f〇r/\ 經到訪的販賣點的位置及 ± ^ ^及店名，而各個販買點可根據消費 或也集度給卜定的獎勵，例如消費者過卡的 ^ ^過十人’協同行銷平台40可根據最新一筆的互動 #^蒈十次時）產生一互動優惠資訊’以 ’、\、 传—優惠憑證。消費者拿到優惠憑證之後，即 可兒換等值的優惠或來店禮等。 ❿ 另外互動資訊仙消費者在各個販冑點進行互動之 L。己錄在4費者記錄單元43◦中的消費内容（如：店名、 本，扣名數量）、或行銷互動（如：是否取/用優惠、 二趨何種產品）、店名及/或日期等資訊^從消費者的互 動^為來看，可瞭解消費者喜好的商品類別以及喜歡逛的 Z買點2G的類型。例如，奸的消費者喜歡買衣服、鞋 化妝。σ，並且買完之後會到周圍的咖啡廳喝下午茶， 再順道-起去唱歌或看電影。同樣，男性的消費者也有直 2的商品類別及消費習慣，年輕族群的消費者也有喜好的 商品類別及消費習慣。因此，各個販賣點可透過此協同行 劫方法來瞭解不同族群之㈣者㈣費習慣以及欲講買 之商品為何，進而得以更有效率的在不同類別的推銷點或 販賣點，針對不同消費者來提供商品或優惠。 當消費者的基本資料符合時，在步驟sl3〇中，協同 ㈣肖平台即可根據㈣者與店家互動歷史資訊媒合至少 優惠組合資訊’以供消費者選擇並記錄選擇的結果以更 新消費者與店家互動歷史資訊。在一實施例中，例如消費 者為- 25歲姐’此優惠組合資訊可為某甲服飾店、某 乙咖啡餐料加上某丙f㈣的行銷資訊的組合。請參考 201222443 TW6846PA , • t 第4圖，在一實施例中，資料交換介面41 〇具有一操作單 元414，例如是觸控式螢幕、電腦、可點選螢幕畫面之滑 鼠及可輸入資料之鍵盤等人機介面。操作單元414用以顯 示優惠組合資訊，並將消費者所選取的優惠組合資訊，透 過網路連接遠端飼服器420。此外，遠端词服器420可將 消費者所選擇的優惠組合資訊儲存在消費者記錄單元43〇 以更新消費者與店家互動歷史資訊。因此，當消費者到優 惠組合資訊中所列的販賣點進行過卡或消費時，即可使用 所列的販賣點協同推銷的各種優惠。在一實施例中，例如 此25歲女性消費者透過操作單元414選取了某甲服飾店 以及某丙電影院的商品/優惠，則遠端伺服器42〇可將此 =消費者此回所選擇的優惠組合資訊儲存在消費者記錄 單元430中以更新消費者與店家互動歷史資訊。在一實施 例中，從此消費者與店家互動歷史資訊可推得別歲女 性的消費習慣，故後續協同行銷平台可以對另一 ％歲女 性消費者提出某曱服飾店與某丙電影院的優惠組合資 訊；亦即藉由消費者與店家互動歷史資訊來進行個人化且 跨業的協同行銷。 由此Τ知本實施例之協同行銷平台4〇可依昭個人 ^多數消費者的消費習慣或屬性進行跨業店㈣協同 仃銷，推出個人化的優惠組合資訊，以供消費者選擇。 伟田實施财，#消費者所選擇的優惠組合資訊為 a用率面的優惠組合資訊時，於消費者下—次登錄或下一 j費時’㈣行銷平台4G優先媒合㈣率高的優惠組 口貝訊，以供消費者選擇。此外，當消費者所選擇的優惠 12 201222443 組合資訊為曾經使用過的優惠組合資訊時’於消費者下一 次登錄或下一次消費時’協同行銷平台4〇優先媒合曾經 使用過的優惠組合資訊，以供消費者選擇。另外，協同行 銷平台40亦可組合使用率高的優惠組合資訊以及曾經使 用過的優惠組合資訊，並進行排序，選擇前幾名重新組合 成新的優惠組合資訊，以供消費者選擇。亦即，藉由消費 者與店家互動歷史資訊，能夠提供個人化且具消費機會高 的行銷資訊；對於消費者來說是取得個人化、可能較有興 _趣的行銷資訊’對於店家來說則是有效率地將行銷資訊提 供給潛在消費者知悉、而非漫無目標發放行銷資訊而造成 成本浪費。 接著，在步驟S140中，本實施例更包括根據消費者 的互動資訊及曾經使用過的優惠組合資訊，以分析消費者 的屬& ° μ參考第4圖’在—實施例中，系統更包括-分 析模組440。分析模组44〇連接遠端伺服器42〇。此分析 模=440可經由遠端伺服器42()取得消費者與絲互動歷 =貝^ —獲知不同 >肖費者的消費習慣以及曾經使用過的優 且σ資訊，並進行資料排序或整理出清單。這些清單可 沾肖費者的消費習慣或屬性’並經由統計而得到有用 省眷|例來說’當協同行銷的優惠組合資訊不受 訊，重販賣點之管理者可取消原先的優惠組合資 同行銷的=對4費者具有吸引力的優惠組合資訊；或協 Π订銷的優惠組合資為 的優惠組合資訊，者喜愛時’可再推銷類似 .擴大客戶群。因此，藉由分析模組440 巧表，以分析消費者的消費習慣或屬性，可 r 13 201222443 I w〇〇if〇r/\ 做為各個販賣點20協同行銷之依據。 接著，在步驟S150中，本實施例更包括根據消費者 的屬性更新最新的-商品資訊，並選擇更新的行銷資 欲媒合之至少-優惠組合資訊。請參考第4圖在一實施 例中’系統更包括-行銷資訊管理單元45〇。行 理單元450連接遠端伺服器42〇。各個販賣點之管理者二 以類似消費者的操作方式，例如以一電子卡，登錄協同行 銷平台40,或經由各自的電腦連線到遠端词服器傷，机 定或更新行銷資訊管理單元45〇中所欲推銷的行銷資訊： 若有更新的行銷資訊要推出，各個販賣點之管理者可先經 由分析 >肖費者與店家互動歷史資訊所得到的商情報表 知最新的消費相關消息，以其為參考後再選擇更新的 資訊所欲媒合之至少一優惠組合資訊。如此，透過行銷資 訊管理單元450即時更新符合消費者屬性之最新的行 訊，藉此可達到更佳的行銷效果。 在一實施例中，例如販賣點為某丙電影院，其管理者 透過订銷資訊管理單元45〇取得商情報表資訊，得知年輕 女性消費者比男性更常來到某丙電影院消費，並且由於某 甲服倚店與此某丙電影院僅相距5〇公尺，管理者便可參 考此商情資訊而推出一針對女性消費者的“看電影贈送 果汁一杯”優惠行銷’並選擇與某甲服飾店媒合成惠 組合。在本實施例中’互動歷史資訊透過分析模組⑽處 理後’可產生如上舉例所描述之各種「消費者_店家」互 動關係特徵，可據此些特徵作為媒合優惠組合資訊的參考 依據。 / 201222443 I WOOHOr/Λ 以旅遊區域常見的收集蓋章換取紀念品為例，習知多 以發集章券給遊客，由遊客自行選擇前往一定數量的蓋章 點蓋章達一定數量後，回到遊客中心兒換紀念品。在一實 施例中，透過協同行銷平台40進行，則收集蓋章換取紀 念品的運作方法如下：遊客到達遊客中心（推銷點），以電 子卡41與協同行銷平台40互動，協同行銷平台40提供 第一組的優惠組合資訊供遊客選擇，並記錄遊客選擇的結 果到遠端伺服器420的消費者記錄單元430成為互動歷史 _ 資訊。之後，遊客前往其他販賣點30使用優惠，協同行 銷平台40記錄遊客與店家的互動資訊，並提供第二組的 優惠組合資訊供遊客選擇，並記錄遊客選擇的結果。以此 方式重複進行，直到該遊客累積的互動歷史記錄符合預先 設定的條件（例如，前往一定數量的蓋章點蓋章達一定數 量）時，即可在推銷點或販賣點與協同行銷平台互動而時 得到特殊的優惠組合；在一實施例中，該遊客可到遊客中 心兒換集章的紀念品，或在數個店家所提供的行銷資訊中 ⑩選擇個人所需之商品或優惠。 本發明上述實施例所揭露之依消費者與店家互動歷 史資訊進行個人化跨業協同行銷之方法及系統，係利用周 圍區域的販賣點協同行銷，以形成一協同行銷網，並推出 眾多優惠組合資訊，顯示在協同行銷平台上，以供消費者 選擇，並透過紀錄消費者的優惠選擇進而瞭解消費者的需 求。因此，可針對個人消費習慣或屬性來提供個人化的行 銷資訊、提升消費機會、增進店家與消費者的的連結關係 以及建立跨業店家之間的消費關聯性、以期同時促進多個 15 201222443 IW6846PA * ? 店家的銷售業績。同時，可結合在地的文化產業、觀光產 業或飲食產業，建立跨行業別的協同行銷管道，推出符合 個人消費習慣或屬性的在地化服務。 綜上所述，雖然本發明已以諸項實施例揭露如上，然 其並非用以限定本發明。本發明所屬技術領域中具有通常 知識者，在不脫離本發明之精神和範圍内，當可作各種之 更動與潤飾。因此，本發明之保護範圍當視後附之申請專 利範圍所界定者為準。 【圖式簡單說明】 第1及2圖分別繪示用以實現協同行銷方法之系統架 構圖。 第3圖繪示依照一實施例之一種依消費者與店家互 動歷史資訊進行個人化跨業協同行銷之方法的流程圖。 第4圖繪示依照一實施例之一種依消費者與店家互 動歷史資訊進行個人化跨業協同行銷之系統的示意圖。 【主要元件符號說明】 10 :推銷點 20、30 :販賣點 12、32 :協同行銷平台 14、34 :資料交換介面 16、36 :遠端伺服器 40 :協同行銷平台 41 :電子卡 201222443 1 ννυοπυτ/Λ 410 :資料交換介面 412 :讀卡機 414 :操作單元 420 :遠端伺服器 430 :消費者記錄單元 440 :分析模組 450 :行銷資訊管理單元 171 w〇M〇rA τ > The collaborative marketing platform 40 is used to log in the majority of the marketing information to be launched by the person = to display the majority of the preferential group 5 information combined with the marketing information, wherein the marketing information includes Product information or discount information. . For example, the marketing information combined with the shops, snacks and sightseeing spots in a surrounding area can be combined into multiple preferential portfolio information to replace the individual sales of coupons or leaflets in separate stores. Collaborative marketing allows consumers to know the discount portfolio information of multiple stores, and through consumer and store interaction history information can analyze potential consumers and attract their attention, so it can enhance the marketing efficiency/effect of most regional stores. Increase the chances of potential customers to shop. / Next, in step S110, a basic material of a consumer is read. Thereafter, in step S120, the basic information of the consumer is confirmed, and the latest interactive information of the consumer is recorded. Referring to Figure 4, in the embodiment, the consumer-electronic card 41 stores the basic data of the consumer for reading by the data exchange interface 410. The electronic card 41 is, for example, a smart card, an electronic wallet, a financial card, a credit card or other electronic card 41 having an identification function for storing basic information identifying the identity of the consumer, such as card serial number, name, birth period, gender, Mailing address and / or phone number. When the consumer uses the electronic card 41 to perform the card action, the card reader interface 412 of the data exchange interface 41 reads the basic data of the consumer and transmits it to the remote word processor via the network. The distal feeding device compares the basic data stored in the consumer record 430 to confirm the identity of the consumer. In addition, in an embodiment, the remote server 420 can also record the consumer's latest-pen interactive information in the consumer record unit side to update a consumer-store interaction history information. The login information is used to record the location of the consumers who have visited 201222443 w〇6^f〇r/\ and the location of the visitor, and the name of the store, and the points of sale can be rewarded according to consumption or collection. For example, the consumer has passed the card ^ ^ over ten people's collaborative marketing platform 40 can generate an interactive preferential information 'to', \, pass-coupon according to the latest interaction #^蒈10 times. After the consumer gets the coupon, they can change the equivalent or come to the store. ❿ In addition, interactive information is used to interact with consumers at various vendors. The content of the consumer (such as: store name, book, number of deductions) recorded in the 4 fee record unit, or marketing interaction (such as: whether to take / use the offer, what kind of product), store name and / or date Etc. Information ^ From the perspective of the consumer's interaction ^, you can understand the types of goods that consumers like and the type of ZG that they like to buy. For example, traitors like to buy clothes, shoes and make-up. σ, and after the purchase, I will go to the surrounding cafes for afternoon tea, and then take the opportunity to sing or watch movies. Similarly, male consumers also have direct product categories and consumption habits, and younger consumers also have preferred product categories and spending habits. Therefore, each point of sale can use this collaborative robbery method to understand the (4) fee habits of different ethnic groups and the reasons for the products to be bought, so as to be more efficient in different categories of sales points or selling points, for different consumers. Offer goods or offers. When the basic data of the consumer is met, in step sl3, the synergistic (four) Xiao platform can match at least the preferential combination information according to the (4) interaction history information with the store for the consumer to select and record the result of the selection to update the consumer. Interactive historical information with the store. In one embodiment, for example, the consumer is a 25-year-old sister. This discount combination information may be a combination of marketing information for a certain clothing store, a certain coffee meal, and a certain f (four). Please refer to 201222443 TW6846PA, t. 4, in an embodiment, the data exchange interface 41 has an operation unit 414, such as a touch screen, a computer, a mouse that can click on the screen, and input data. Keyboard and other human interface. The operation unit 414 is configured to display the preferential combination information, and connect the preferential combination information selected by the consumer to the remote feeding device 420 through the network. In addition, the remote word processor 420 can store the preferential combination information selected by the consumer in the consumer record unit 43 to update the consumer and store interaction history information. Therefore, when the consumer has made a card or consumption at the point of sale listed in the premium combination information, the various discounts that are jointly promoted by the listed selling points can be used. In an embodiment, for example, the 25-year-old female consumer selects a clothing store and a product/offer of a certain movie theater through the operation unit 414, and the remote server 42 can select this = the consumer selects this time. The offer combination information is stored in the consumer record unit 430 to update the consumer and store interaction history information. In an embodiment, since the historical information of the interaction between the consumer and the store can infer the consumption habits of other women, the subsequent collaborative marketing platform can propose a preferential combination of a certain clothing store and a certain C cinema to another female consumer. Information; that is, personalized and cross-industry collaborative marketing through consumer and store interaction history information. Therefore, it is known that the collaborative marketing platform 4 of the present embodiment can perform cross-industry (4) collaborative credit sales according to the consumption habits or attributes of most consumers, and introduce personalized preferential combination information for consumers to choose. Weitian implements the financial, #consumer's choice of the combination of information is a combination of the rate of the combination of information, in the case of consumers - the next login or the next j time - (four) marketing platform 4G priority mediation (four) rate of high discount Group of mouth-to-mouth news for consumers to choose. In addition, when the consumer's selected offer 12 201222443 combination information is the previously used preferential combination information, 'when the consumer next login or next time' co-marketing platform 4 〇 priority match the previously used preferential combination information For consumers to choose. In addition, the collaborative marketing platform 40 can also combine the preferential combination information of the high usage rate and the preferential combination information that has been used, and sort and select the first few to be recombined into new preferential combination information for the consumer to choose. That is, through the historical information of the interaction between the consumer and the store, it is possible to provide personalized marketing information with high consumption opportunities; for the consumer, it is a personalized and potentially interesting marketing information for the store. It is costly to provide marketing information to potential consumers to know, rather than aimlessly distribute marketing information. Next, in step S140, the embodiment further includes analyzing the consumer's genus according to the interactive information of the consumer and the preferential combination information that has been used. Referring to FIG. 4, in the embodiment, the system is further Including - analysis module 440. The analysis module 44 is connected to the remote server 42A. The analysis mode=440 can obtain the consumer and silk interaction history via the remote server 42(), and learn the consumption habits of the different users, and the superior and sigma information that has been used, and sort the data or Organize the list. These lists can be used to save the consumer's consumption habits or attributes' and get useful savings through statistics. For example, when the collaborative marketing information is not heard, the manager of the smuggling point can cancel the original preferential combination. Peer-sold = discounted combination information that is attractive to the four-payer; or the preferential combination of the preferential combination of the subscription, if you like it, you can re-promote similar. Expand your customer base. Therefore, by analyzing the module 440 to analyze the consumer's consumption habits or attributes, r 13 201222443 I w〇〇if〇r/\ can be used as the basis for the collaborative marketing of each point of sale. Next, in step S150, the embodiment further includes updating the latest-product information according to the attribute of the consumer, and selecting at least the preferential combination information of the updated marketing asset. Please refer to Fig. 4 in an embodiment where the system further includes a marketing information management unit 45. The processing unit 450 is coupled to the remote server 42A. The manager of each selling point operates in a similar manner to the consumer, for example, by logging in to the collaborative marketing platform 40 with an electronic card, or by connecting to the remote word processor via a respective computer, and setting or updating the marketing information management unit. Marketing information to be promoted in 45〇: If there is updated marketing information to be launched, the managers of each selling point can first know the latest consumption related information through the analysis of the business information obtained by Xiao Fei and the store interaction history information. The news, with reference to it, selects at least one preferential combination information that the updated information is intended to match. In this way, the latest marketing information conforming to the consumer's attributes can be instantly updated through the marketing information management unit 450, thereby achieving better marketing results. In an embodiment, for example, the sales point is a C-cinema theater, and the manager obtains the business information table information through the order information management unit 45, and learns that the young female consumer comes to a certain C cinema more often than the male, and because A certain clothing store is only 5 meters away from this C- Cinema. The manager can refer to this business information and launch a “Let's Watch a Movie Juice” discount for women consumers and choose to shop with a certain clothing store. Media synthesis benefits combination. In the present embodiment, the 'interaction history information processed by the analysis module (10) can generate various "consumer_store" interaction relationship characteristics as described in the above examples, and can be used as a reference for the mediation combination information according to the features. / 201222443 I WOOHOr/Λ Take the collection and stamping of common tourist areas in exchange for souvenirs. For example, the customary collection of coupons is given to tourists. Visitors choose to go to a certain number of stamped points to seal a certain number and return to the tourists. The center exchanges souvenirs. In an embodiment, through the collaborative marketing platform 40, the method of collecting and stamping for the souvenir is as follows: the visitor arrives at the visitor center (sales point), the electronic card 41 interacts with the collaborative marketing platform 40, and the collaborative marketing platform 40 provides the first A set of preferential combination information is selected by the visitor, and the result of the visitor selection is recorded to the consumer record unit 430 of the remote server 420 to become an interactive history_information. After that, the tourists go to other sales outlets 30 to use the discount, collaborative marketing platform 40 to record the interaction information between the tourists and the store, and provide a second set of preferential combination information for the tourists to choose, and record the results of the tourists' choice. Repeat this way until the interactive history recorded by the visitor meets pre-set conditions (for example, when a certain number of stamped points are stamped up to a certain amount), then the marketing point or the point of sale can interact with the collaborative marketing platform. At that time, a special combination of offers is obtained; in one embodiment, the visitor can go to the visitor center to change the stamp souvenirs, or select the goods or offers that the individual needs in the marketing information provided by several stores. The method and system for personalizing cross-industry collaborative marketing according to the historical information of the interaction between the consumer and the store disclosed in the above embodiments of the present invention utilizes the sales points of the surrounding areas to coordinate marketing to form a collaborative marketing network, and introduces a plurality of preferential combinations. Information is displayed on the collaborative marketing platform for consumers to choose and to understand consumer demand by recording consumer preferences. Therefore, personal marketing information or attributes can be provided to provide personalized marketing information, enhance consumer opportunities, enhance the relationship between the store and the consumer, and establish a consumer relationship between the cross-operated stores, with a view to simultaneously promoting multiple 15 201222443 IW6846PA * ? Store sales performance. At the same time, it can be combined with the local cultural industry, tourism industry or catering industry to establish cross-industry collaborative marketing channels and launch localized services in line with personal consumption habits or attributes. In view of the above, the present invention has been disclosed in the above embodiments, but it is not intended to limit the present invention. Those skilled in the art can make various changes and modifications without departing from the spirit and scope of the invention. Therefore, the scope of the invention is defined by the scope of the appended claims. [Simple description of the drawings] Figures 1 and 2 respectively show the system architecture for implementing the collaborative marketing method. FIG. 3 is a flow chart showing a method for personalizing cross-industry collaborative marketing according to consumer and store interaction history information according to an embodiment. FIG. 4 is a schematic diagram of a system for personalizing cross-industry collaborative marketing based on consumer and store interaction history information, in accordance with an embodiment. [Main component symbol description] 10: Promotion point 20, 30: selling point 12, 32: collaborative marketing platform 14, 34: data exchange interface 16, 36: remote server 40: collaborative marketing platform 41: electronic card 201222443 1 ννυοπυτ /Λ 410: data exchange interface 412: card reader 414: operation unit 420: remote server 430: consumer record unit 440: analysis module 450: marketing information management unit 17