KR20130043030A

KR20130043030A - System for marketing service using social network service and the method thereof

Info

Publication number: KR20130043030A
Application number: KR1020110107241A
Authority: KR
Inventors: 최영호
Original assignee: 최영호
Priority date: 2011-10-19
Filing date: 2011-10-19
Publication date: 2013-04-29

Abstract

PURPOSE: A marketing service system using an SNS(Social Network Service) is provided to request advertisement expenses to an advertiser based on the number of uploaded advertisement content and the number of visitors of the SNS. CONSTITUTION: An advertiser server provides advertisement content to an SNS marketing server(S1). The SNS marketing server uploads the advertisement content and purchase benefit information to a webpage(S2). A user requests upload of specific advertisement content to the SNS marketing server while viewing the webpage(S3). The SNS marketing server provides a user interface(S4). The user uploads the advertisement content(S5). [Reference numerals] (10) User terminal; (100) Advertiser server; (200) SNS marketing server; (S1) Providing advertisement content and purchase benefit information; (S10) Paying expenses; (S2) Opening the advertisement content and the purchase benefit information; (S3) Requesting SNS uploading of the advertisement content; (S4) Providing a user interface means; (S5) SNS uploading; (S6) Completing uploading; (S7) Registering the purchase benefit information; (S8) Checking the number of SNS uploading and visitors; (S9) Charging an advertisement charge;

Description

Marketing service system using social network service and method thereof {SYSTEM FOR MARKETING SERVICE USING SOCIAL NETWORK SERVICE AND THE METHOD THEREOF}

The present invention relates to a marketing service system and a method using a social network service, and more particularly, a social network service that can provide purchase benefit information such as a discount coupon to a user who uploads advertising content to his or her SNS site. It relates to a marketing service system utilizing the method and method.

As internet technology is rapidly developed and popularized, the Internet provides various information and provides various Internet services such as advertisement, finance and e-commerce through online. Therefore, the frequency and usage time of people accessing the Internet are increasing to search for information through the Internet and to use the Internet service.

As the access frequency and usage time of these people increase, the Internet has become the most exposed means to people. Thus, in general, advertisements made through traditional media such as television, radio, newspapers and magazines are moving to the Internet.

Currently, website-based advertisements over the Internet are applied with various advertising techniques such as banner advertisements, over banner advertisements in which banner ads have evolved, and search query advertisements that target ads to be associated with search queries such as Google's 'AdSense'. .

In the case of the above-mentioned offline advertising through TV, radio, newspapers and magazines, the cost of advertising is high due to the production of advertisements, the limited time between advertisements, and the space allotment cost. There is a problem that is difficult to use.

In addition, in the case of a web advertisement advertising through the Internet, there is a problem that decreases the effectiveness of the advertisement by showing the advertisements irrelevant to the web page viewed by the Internet user.

In addition, in the case of the conventional web advertising, there is a problem that the interest of the Internet user is lowered by distractingly displaying a plurality of advertisements on a single web page by focusing only on the number of exposures.

Recently, due to the rapid development of information communication, mobile devices such as smart phones have been transformed into devices that perform functions of multimedia without moving from simple functions such as phone calls. In addition, applications are being developed that enable various functions to be performed in a mobile device.

In addition, with the development of communication technology, individuals play a role of solving the conventional place and time constraints simultaneously by forming a network on the Internet using Internet technology through a PC. In addition, a service that enables individuals to establish a relationship with others in their virtual space on the Internet, that is, to provide communication and share various information, has emerged.Social Networking Service (SNS) Or it is called a social community service (SCS).

Representative forms of the social network service were mini homepages, blogs, cafes, etc. provided by Cyworld, Naver, Daum, etc. Recently, such forms as Twitter, Me Today, Facebook, etc. are newly evolving.

The social network service merely provides a basic service for establishing and maintaining a relationship between users, and does not provide an advanced type of service in which various information or contents and social network services are linked.

Therefore, as the SNS service matures and the influence of SNS increases, a profit model that can actively use SNS and minimize the rejection of SNS users is needed.

Therefore, an object of the present invention is to provide information on purchase benefits such as discount coupons to a user who uploads the advertisement contents to his or her SNS site, and to the advertiser based on the number of times the advertisement contents are uploaded or the number of visitors coming from the uploaded SNS. The present invention provides a marketing service system and a method using a social network service that can charge an advertisement fee.

Another object of the present invention is to provide a marketing service system and method using social network services capable of providing a marketing service function for purchasing a product through advertising content.

A marketing service system utilizing a social network service according to the present invention for achieving the above object of the present invention comprises: at least one advertiser server for providing advertisement content including product information; And purchase benefit information for a user who receives the advertisement content from the advertiser server and starts it on a website accessible through a network, and uploads at least one advertisement content among the disclosed advertisement contents to their social networking service (SNS) site. Social Networking Service (SNS) marketing server to provide a; Characterized in that it comprises a.

In this case, the advertisement content is characterized in that produced in at least one form of graphics, still images, videos, or text.

The purchase benefit information may include at least one of discount coupons, prizes, points or mileage payment information.

On the other hand, the SNS marketing server is characterized in that when the purchase request of the product through the advertising content from the user terminal, the product purchase process according to the electronic commerce.

In addition, the SNS marketing server, the web page management unit for providing the user terminal with image-based web pages including a user interface means for the user to perform the SNS, and sharing and advertising content in conjunction with the web page management unit The content management unit for managing, a purchase support unit for popping e-commerce dedicated means or moving to a web page for e-commerce when a purchase of a product is requested from the user terminal and performing an e-commerce service through a network, and the purchase benefit information for each user. And a control unit for performing an overall control operation for the advertisement service while controlling operations of the purchase information management unit which registers and manages the web page manager, the content manager, the purchase support unit, and the purchase information manager.

In this case, the SNS marketing server is characterized in that it is linked with a database for storing a variety of information, such as advertising content and purchase information for each user.

The SNS marketing server may charge an advertisement fee to the advertiser server based on the number of times a predetermined advertisement content is uploaded to the SNS or the number of visitors flowing through the uploaded SNS.

On the other hand, the marketing service method using a social network service according to the present invention for achieving the above object of the present invention, Social Networking Service (SNS) marketing server through a website a plurality of advertising content, and the advertising content Initiating purchase benefit information associated with the service pack; Among the disclosed advertisement contents, when a user requests uploading of the predetermined advertisement contents to a social networking service (SNS) site through the network, providing a user interface capable of performing a social networking service (SNS). ; And when the advertisement content is uploaded to the user's SNS site, providing the user with at least one or more purchase benefit information among discount coupons, prizes, points or mileage payment information. Characterized in that it comprises a.

In this case, the SNS marketing server further comprises the step of charging an advertising fee to the advertiser server providing the advertising content on the basis of the number of times the predetermined advertising content is uploaded to the SNS or the number of visitors flowing through the uploaded SNS. It is done.

The SNS marketing server may further include performing a purchase procedure of the product according to an electronic commerce when a purchase request of the corresponding product is made from the user terminal through the advertisement content.

According to the marketing service system and method using the social network service as described above, the user provides information on purchase benefits, such as a discount coupon, to the user who uploads the advertisement contents to his or her SNS site, and the number of times the advertisement contents are uploaded or uploaded. By charging advertising fees to advertisers based on the number of visitors coming from SNS, marketing to the followers of accounts with similar interests to users can encourage active participation of advertisers. The effect of purchasing can be expected.

In addition, the present invention can induce active users of SNS and product purchases by providing discount coupons, points or mileage earning rewards for the user to purchase services and products, and products directly through advertising content As it can be purchased, it provides convenience to the user, and has the effect of forming an optimal sales network for the seller.

1 is a view showing the overall configuration of a marketing service system using a social network service according to an embodiment of the present invention,
2 is a block diagram showing the detailed configuration of the SNS marketing server according to an embodiment of the present invention,
3 is a flowchart illustrating a marketing service method using a social network service according to an embodiment of the present invention.
4 is an exemplary diagram illustrating an SNS transmission screen including advertisement contents according to an embodiment of the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. Like reference numerals are used for like elements in describing each drawing.

The present invention can be embodied as computer readable codes on a computer readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, and the like, and are also implemented in the form of a carrier wave (for example, transmission over the Internet). It also includes. The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

Hereinafter, with reference to the accompanying drawings, it will be described in detail a preferred embodiment of the present invention.

1 and 2, a marketing service system using a social network service according to an exemplary embodiment of the present invention includes at least one advertiser providing the user terminal 10 and advertisement contents including a plurality of product information. Purchase benefit information for a user who receives the advertisement content from the server 100 and the advertiser server 100 and starts it on their website, and uploads at least one advertisement content among the disclosed advertisement contents to their SNS site. It is configured to include an SNS marketing server 200, but is not limited thereto.

First, the user terminal 10 is a terminal capable of accessing the SNS marketing server 200 through a network, and includes a personal computer (PC), a notebook computer, a UMPC (Ultra Mobile PC), and a portable multimedia player (PMP). , A terminal device capable of wired and / or wireless communication such as a personal digital assistant (PDA), a smartphone, a tablet PC, and the like.

The advertiser server 100 is an enterprise or a sales agent that sells a predetermined product or service, and produces advertisement content by combining at least one or more of a graphic, a still image, a video, or text.

Meanwhile, the SNS marketing server 200 may provide at least one of discount coupons, prizes, points, or mileage payments to a user who uploads a product posted on an advertisement content to his or her SNS site through a prior agreement with the advertiser server 100. This provides the purchase benefit information.

In this case, the purchase benefit information is not limited to only the products posted in the advertisement content, but also applied to some of the products sold by the sales company of the product, or can be used in the SNS marketing server 200 purchase money May also be applied.

Next, as illustrated in FIG. 2, the SNS marketing server 200 includes a user manager 210, a web page manager 220, a content manager 230, a purchase support unit 240, and a purchase information manager 250. The billing unit 260, the control unit 270, and the data transmission / reception unit 280 are not limited thereto.

In addition, the SNS marketing server 200 is a database 211, 221, 231, 241, 251, which stores a variety of information such as user information, web page information, advertising content information, e-commerce information, purchase benefit information, cost information, 261).

At this time, the database (211, 221, 231, 241, 251, 26) is stored using a separate DB for each information, one or two incorporating a plurality of information in consideration of similarity or linkage Can be stored in about DB.

The user manager 210 receives information of users connected through a network and stores and manages the information in the user DB 2111. In addition, the webpage manager 220 provides the user terminal 10 with image-based webpages including user interface means for allowing the user to perform SNS.

In addition, the content manager 230 shares and manages advertisement contents in association with the webpage manager 220, and the purchase support unit 240 requests a purchase of a corresponding product from the user terminal 10 through the advertisement contents. At the time of popping up an e-commerce-only means or moving to an e-commerce web page, a purchase procedure of the product according to the e-commerce is performed.

On the other hand, the purchase support unit 240 only has to play a role of associating the user terminal 10 to the corresponding advertiser server 100 when the user directly accesses the advertiser server 100 to perform an e-commerce, It is not necessary to have a separate e-commerce DB 241 and an e-commerce program.

The purchase information management unit 250 registers and manages the purchase benefit information provided to the user who uploaded the advertisement content to their SNS site.

In addition, the billing unit 260 charges an advertisement fee to the advertiser server 100 based on the number of times the specific advertisement content is uploaded to the SNS or the number of visitors flowing through the uploaded SNS.

In addition, the control unit 270 controls the overall operation of the SNS marketing server 200, the data transmission and reception unit 280 is connected to the wired and wireless Internet network through a network to perform data communication to the user terminal 10. .

Hereinafter, an operation of a marketing service system using a social network service according to an embodiment of the present invention will be described in more detail with reference to the accompanying drawings.

3 and 4, a marketing service method using a social network service according to an embodiment of the present invention may include advertisement content including specification information and price information of a product sold by the advertiser server 100. Provided to the SNS marketing server 200. (S1)

Then, the SNS marketing server 200 posts the advertising content on the web page, the discount coupons, giveaways or free gifts provided to the user when uploading at least one of the advertising content disclosed in the SNS site (Or S2) to provide information on purchase benefits such as points or mileage accumulation (S2).

The user views the web page provided to the SNS marketing server 200 through the user terminal 10 and requests the SNS marketing server 200 to upload specific advertisement content to his or her SNS site (S3).

As illustrated in FIG. 4, the SNS marketing server 200 provides a user interface means for performing SNS. (S4) For example, the user may use Facebook, Twitter, Naver blog, Daum blog, or the like. If the user selects SNS, and selects SNS, the advertisement content is automatically inserted in the content input box after the user logs in so that the user can enter his or her opinion.

In this way, the user uploads the advertisement content to his or her SNS site (S5), and when it is confirmed that the upload is completed, the SNS marketing server 200 provides the user with purchase benefit information provided when the advertisement content is uploaded. S6 and S7)

At this time, when the user requests the purchase of the product posted on the advertisement content by using the purchase benefit information immediately, the SNS marketing server 200 performs the purchase process of the product according to the e-commerce.

Meanwhile, the SNS marketing server 200 checks the number of times the advertisement content is uploaded to the SNS or the number of visitors flowing through the uploaded SNS (S8), and charges the advertisement fee to the advertiser server 100 based on this. (S9)

Then, the advertiser server 100 checks the details of the advertisement fee charged by the SNS marketing server 200 and then processes the payment. (S10)

As such, the marketing service system and the method using the social network service according to the embodiment of the present invention are designed to upload advertisement content to social media such as Facebook, Twitter, Naver blog, Daum blog, etc. On the contrary, since SNS targets followers of accounts having similar interests as users, marketing is possible to induce active participation of consumers.

In addition, the present invention is linked to the advertising content, by providing a reward, such as discount coupons, points or mileage credits for the user to purchase services and products can induce active SNS participation and product purchases of many users, advertising The product can be purchased directly through the content, thus providing convenience to the user and forming an optimal sales network for the seller.

In addition, the present invention can be marketed at a minimum cost by allowing the general individual users to produce and sell the advertising content including the content that they want to market.

It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined in the appended claims. It will be possible.

The present invention relates to a marketing service system and a method using a social network service, and more particularly, to provide a user with information on purchasing benefits such as a discount coupon and upload the advertisement contents to a user who uploads the advertisement contents to his or her SNS site. By charging advertising fees to advertisers based on the number of visits coming from SNS uploaded one or more times, you can induce active participation of consumers by marketing to followers of accounts with similar interests to users. As a result, it can be widely used in the field of marketing service using social network service that can expect the maximum advertisement and purchase effect.

10: user terminal 100: advertiser server
200: SNS Marketing Server 210: User Management
220: web page management unit 230: content management unit
240: purchase support unit 250: purchase information management unit
260: billing unit 270: control unit
280: data transmission and reception unit

Claims

In a marketing service system that provides an advertising service to a user terminal through a network,
At least one advertiser server providing advertisement content including product information; And
Receive purchase benefit information to a user who receives the advertisement content from the advertiser server and starts it on a website accessible through a network, and uploads at least one advertisement content among the disclosed advertisement contents to their social networking service (SNS) site. Providing a Social Networking Service (SNS) marketing server; Marketing service system using a social network service, characterized in that it comprises a.

The method of claim 1,
The advertising content is a marketing service system utilizing a social network service, characterized in that the production of at least one of the form of graphics, still images, video, or text.

The method of claim 1,
The purchase benefit information is a marketing service system using a social network service, characterized in that it comprises at least one or more information of discount coupons, prizes, points or mileage payment information.

The method of claim 1,
The SNS marketing server is a marketing service system using a social network service, characterized in that when the purchase request of the product through the advertising content from the user terminal, the purchase process of the product according to the e-commerce.

5. The method of claim 4,
The SNS marketing server,
A web page management unit providing image-based web pages including user interface means for the user to perform the social networking service (SNS) to a user terminal;
A content manager to share and manage the advertisement contents in association with the webpage manager;
A purchase support unit that pops up an e-commerce dedicated means or moves to a web page for an e-commerce when the product is requested to be purchased from the user terminal and performs an e-commerce service through a network;
A purchase information manager for registering and managing the purchase benefit information for each user; And
A controller which controls overall operations of the advertisement service while controlling operations of the web page manager, the content manager, the purchase support unit, and the purchase information manager; Marketing service system using a social network service, characterized in that it comprises a.

The method of claim 5,
The SNS marketing server is a marketing service system utilizing a social network service, characterized in that the interlocking with the database for storing a variety of information, such as the advertising content and purchase information for each user.

The method of claim 1,
The SNS marketing server charges an advertisement fee to the advertiser server based on the number of times the predetermined advertising content is uploaded to the SNS or the number of visitors flowing through the uploaded SNS. Service system.

In the marketing service method for providing an advertising service to a user terminal through a network,
Social Networking Service (SNS) marketing server through the website to initiate a plurality of advertising content, and the purchase benefit information associated with the advertising content;
Among the disclosed advertisement contents, when a user requests uploading of the predetermined advertisement contents to a social networking service (SNS) site through the network, providing a user interface capable of performing a social networking service (SNS). ; And
If the advertisement content is uploaded to a user's SNS site, providing the user with at least one or more purchase benefit information among discount coupons, prizes, points or mileage payment information; Marketing service method using a social network service comprising a.

9. The method of claim 8,
The SNS marketing server charging an advertisement fee to an advertiser server that provides the advertisement content based on the number of times the predetermined advertisement content is uploaded to the SNS or the number of visitors flowing through the uploaded SNS; Marketing service method using a social network service, characterized in that it further comprises.

9. The method of claim 8,
When the SNS marketing server requests a purchase of a corresponding product through the advertisement content from the user terminal, performing the purchase procedure of the product according to an electronic commerce; Marketing service method using a social network service, characterized in that it further comprises.