CN110855765A - Pushing method, pushing device, issuing method and issuing device for promotion gift package - Google Patents
Pushing method, pushing device, issuing method and issuing device for promotion gift package Download PDFInfo
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- CN110855765A CN110855765A CN201911070686.0A CN201911070686A CN110855765A CN 110855765 A CN110855765 A CN 110855765A CN 201911070686 A CN201911070686 A CN 201911070686A CN 110855765 A CN110855765 A CN 110855765A
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- 238000000034 method Methods 0.000 title claims abstract description 43
- 230000001737 promoting effect Effects 0.000 claims description 16
- 238000004364 calculation method Methods 0.000 claims description 5
- 230000000694 effects Effects 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/53—Network services using third party service providers
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0253—During e-commerce, i.e. online transactions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The invention provides a pushing method, a pushing device, a distributing method and a distributing device for a promotion gift package, and belongs to the technical field of commodity gift package pushing. To a problem of (a). The pushing method of the promotion gift bag comprises the following steps: determining a plurality of required commodities according to account information of a plurality of existing users; calculating the promotion cost of the required commodity according to a preset formula and the promotion parameters of the required commodity; selecting a plurality of the required commodities from a plurality of the required commodities according to the promotion cost to form a plurality of promotion gift bags; and pushing the promotion gift bag to the existing user.
Description
Technical Field
The invention belongs to the technical field of commodity gift bag pushing, and particularly relates to a pushing method, a pushing device, a distribution method and a distribution device for a promotion gift bag.
Background
In the prior art, in platforms based on current user traffic operation, such as some mobile phone customer service end application software, community sites, public numbers, e-commerce platforms, a gift package popularization mode is often adopted, and propaganda of the platform is realized by taking current users as carriers. However, in the existing gift bag promotion mode, the gift bags pushed by the existing users are the same, different existing users are different in love and demand, the gift bags pushed by the existing users are not always what the existing users think of, so that the enthusiasm of the existing users on platform promotion is low, and the platform promotion effect is limited.
Disclosure of Invention
The invention aims to at least solve one technical problem in the prior art and provides a pushing method capable of pushing a promotion gift bag to a user in a personalized manner.
The technical scheme adopted for solving the technical problem of the invention is a pushing method for a promotion gift bag, which comprises the following steps:
determining a plurality of required commodities according to account information of a plurality of existing users;
calculating the promotion cost of the required commodity according to a preset formula and the promotion parameters of the required commodity;
selecting part of the required commodities from a plurality of required commodities according to promotion cost to form at least one promotion gift bag;
and pushing the promotion gift bag to the existing user.
Preferably, the promotion gift bag comprises a plurality of types; the step of pushing the promotion gift bag to the existing user comprises:
and pushing different promotion gift bags to different existing users according to the social indexes of the different existing users and the promotion cost of the required commodities.
Preferably, the account information includes: commodity information and corresponding time information;
the commodity information includes: at least one of the items of the shopping cart, the items in the favorite and the browsed items is added by the existing user.
Further preferably, the account information further includes: time information corresponding to the commodity information;
the time information includes: the shopping time corresponding to the commodity added into the shopping cart, the collection time corresponding to the commodity in the favorite and the browsing time corresponding to the browsed commodity.
Preferably, the promotion parameters include: at least one of a type of merchandise, popularity, inventory, cost of stocking.
The technical scheme adopted for solving the technical problem of the invention is a method for issuing a promotion gift bag, which comprises the following steps: any one of the above methods for pushing a promotion gift bag.
Preferably, the promotion gift bag carries identity information corresponding to the existing user; after the step of pushing the promotion gift bag to the existing user, the method further comprises the following steps:
receiving a sharing instruction of an existing user, and sending the sharing link of the promotion gift package to other users according to the sharing instruction;
receiving sharing feedback sent by other users; each sharing feedback corresponds to a sharing link of the promotion gift package;
and judging the number of the received sharing feedbacks corresponding to the same promotion gift package, and when the number of the sharing feedbacks is larger than a preset value, issuing the promotion gift package to the existing user corresponding to the boosted promotion gift package.
The technical scheme adopted for solving the technical problem of the invention is a pushing device for popularizing gift bags, which comprises:
the commodity selection module is used for determining a plurality of required commodities according to the account information of a plurality of existing users;
the calculation module is used for calculating the promotion cost of the needed commodity according to the promotion parameters of the needed commodity and a preset formula;
the gift bag generating module is used for selecting part of the required commodities from a plurality of the required commodities according to the promotion cost to form at least one promotion gift bag;
and the pushing module is used for pushing the promotion gift bag to the existing user.
Preferably, the promotion gift bag comprises a plurality of types; the pushing module is specifically used for pushing different promotion gift bags to different existing users according to social indexes of the different existing users and promotion costs of the needed commodities.
The technical scheme adopted for solving the technical problem of the invention is a device for issuing a promotion gift bag, which comprises: any one of the above pushing devices.
Drawings
Fig. 1 is a flowchart of a method for pushing a promotion gift package according to embodiment 2 of the present invention;
fig. 2 is a flowchart of a method of issuing a promotion gift package according to embodiment 3 of the present invention;
fig. 3 is a block diagram of a push device for a promotional gift package according to embodiment 4 of the present invention.
Detailed Description
In order to make the technical solutions of the present invention better understood, the present invention will be described in further detail with reference to the accompanying drawings and specific embodiments.
Example 1:
the embodiment provides a method for pushing a promotion gift package, which can be used for pushing the promotion gift package to the existing user in a personalized manner by integrating account information of the existing user, so that the promotion gift package received by the existing user better meets the requirement of the user, the existing user is stimulated to help a propaganda platform in order to obtain the promotion gift package, and the platform is promoted.
The pushing method comprises the following steps:
s101, determining a plurality of needed commodities according to account information of a plurality of existing users.
And S102, calculating the promotion cost of the needed commodity according to the promotion parameters of the needed commodity and a preset formula.
S103, selecting part of the needed commodities from the multiple needed commodities according to the promotion cost to form at least one promotion gift bag.
And S104, pushing the promotion gift bag to the existing user.
In the method for pushing the promotion gift package provided by this embodiment, a plurality of required commodities are determined according to account information of an existing user, and a part of the commodities are selected according to promotion costs of the required commodities to form a plurality of promotion gift packages and then pushed to the existing user, so that personalized pushing of the promotion gift package to the existing user is realized, promotion costs of merchants can be controlled within a certain range, and the merchants are helped to realize profitability of the promotion costs.
Example 2:
as shown in fig. 1, the present embodiment provides a method for pushing a promotion gift package. The promotion gift package can be a commodity gift package which is pushed to the existing user for propaganda of the user by network platforms such as application software, community sites, public numbers and platforms or entity merchant platforms. Wherein an existing user refers to a user who has already registered with the platform. Present package is promoted to current user propelling movement to the platform accessible, and if current user wants to obtain this promotion present package, needs other people's helping hand, promotes the platform to obtain this promotion present package, can realize the propaganda popularization effect to the platform simultaneously. In this embodiment, a method for pushing a promotion gift package is provided, so as to push an individualized promotion gift package for an existing user, so as to improve the enthusiasm of the existing user for platform promotion.
The pushing method provided by the embodiment is particularly suitable for a shopping platform, and the pushing method for promoting the gift bag is specifically described below by taking the platform as the shopping platform as an example. The pushing method specifically comprises the following steps:
s201, determining a plurality of required commodities according to account information of a plurality of existing users.
In this step, the preference of the existing user is inferred according to the account information of each existing user, so that the commodity which the existing user may need or like, that is, the required commodity in this embodiment, is determined.
Preferably, the account information includes: commodity information and corresponding time information; the commodity information includes: at least one of the items of the shopping cart, the items in the favorite and the browsed items is added by the existing user.
In the existing shopping platform, a shopping cart, a favorite and a browsing footprint are usually set for the existing user, so that the existing user can conveniently browse, place an order and purchase favorite commodities. In the embodiment, the needed commodities of the existing user can be determined according to the information of the shopping cart, the collection level, the browsing footprint and the like of the existing user. It should be noted that the required goods in this embodiment are not necessarily actually required by the existing user, but are inferred from account information of the existing user, which may be required or thought by the existing user.
Specifically, in this embodiment, the popularity of each commodity may be calculated by a certain algorithm according to at least one of the commodity of each existing user who joins in the shopping cart, the commodity in the favorite, and the browsed commodity, and the corresponding time information, so as to determine whether the commodity is the commodity required by the existing user according to the popularity.
Further, the account information further includes: time information corresponding to the commodity information; the time information includes: the shopping time corresponding to the commodity added into the shopping cart, the collection time corresponding to the commodity in the favorite and the browsing time corresponding to the browsed commodity.
In this embodiment, the popularity of each product may be calculated by a weighting algorithm. Specifically, the popularity is parameter 1 × weight 1+ parameter 2 × weight 2+ parameter 3 × weight 3+ … + parameter N × weight N. Wherein the sum of weight 1, weight 2 to weight N is 2. Wherein, each parameter is different commodity information. When the account information further includes time information corresponding to the commodity information, the popularity is parameter 1 × time information 1 × weight 1+ parameter 2 × time information 2 × weight 2+ parameter 3 × time information 3 × weight 3+ … + parameter N × time information N × weight N. Where the time information N is the time information corresponding to the parameter N, and N is 1, 2, 3, …, N. The weight corresponding to each parameter may be selected according to actual conditions or requirements, which is not limited in this embodiment.
S202, calculating the promotion cost of the needed commodity according to the promotion parameters of the needed commodity and a preset formula.
After the desired product is selected in step S201, in order to control the promotion cost of the platform, the promotion cost of each desired product needs to be calculated, so as to select a part of the desired product as a promotion gift package according to the budget of the existing user for promotion.
Preferably, in this step, the promotion parameters may include: at least one of a type of merchandise, popularity, inventory, cost of stocking. Specifically, the promotion cost of each commodity required may also be calculated according to a weighting algorithm, specifically refer to the popularity calculation scheme in step S201, or may also be calculated according to other algorithms, which is not limited in this embodiment.
And S203, selecting a plurality of required commodities from the plurality of required commodities according to the promotion cost to form at least one promotion gift bag.
In this step, can select suitable required commodity according to the cost of popularization to form and promote the gift bag based on the budget of platform to avoid the propaganda cost of platform to be too high. Wherein, the promotion gift bag can be of one kind or multiple kinds.
And S204, pushing the promotion gift bag to the existing user.
In this step, a part of the promotion gift bag can be selected according to the promotion cost of each commodity to be promoted to the existing user. Preferably, in this step, the types of the promotion gift bags can be multiple, so that different promotion gift bags can be pushed to different existing users according to the social indexes of the different existing users and the promotion cost of the required commodities. Or, in this step, the priority order of pushing the promotion gift package to the existing users may also be determined according to the social indexes of different existing users. It should be noted that the social index represents only one identity parameter of the existing user, and in practical applications, the social index may be replaced by an identity level degree, and the like.
Specifically, in this step, when the promotion gift package is pushed to the existing user, the link of the promotion gift package can be pushed to the existing user in a manner of sending a short message, pushing a client message, reminding a WeChat message, and the like, so as to push the promotion gift package to the existing user.
It can be understood that, in this embodiment, for the same existing user, one promotion gift package may be pushed thereto, and a plurality of promotion gift packages may also be sent for selection.
In the method for pushing the promotion gift bags provided by this embodiment, a plurality of required commodities are determined according to account information of existing users, and after a part of the commodities are selected according to the promotion cost of each required commodity to form a plurality of promotion gift bags, the commodities are pushed to different existing users, so that personalized pushing of the promotion gift bags to the existing users is realized, the promotion cost of merchants can be controlled within a certain range, and the merchants are helped to realize benefit of the promotion cost.
Example 3:
as shown in fig. 2, this embodiment provides a method for issuing a promotion gift package, which may include any one of the methods for pushing a promotion gift package provided in embodiment 1 or embodiment 2.
In the pushing methods of the promotional gift bags provided in embodiments 1 and 2, only the promotional gift bag is pushed to the existing user, and the existing user has an opportunity to obtain the promotional gift bag only on behalf of the user after receiving the push link, instead of having obtained the promotional gift bag. In this embodiment, a method for issuing a promotion gift package is provided, where a gift package is first pushed to an existing user according to the method for pushing a promotion gift package provided in embodiment 1 or embodiment 2, and after the promotion gift package is pushed to the existing user, the promotion gift package is issued to the existing user according to a result forwarded by the existing user or a sharing result, and the like.
The method for promoting the gift bag provided by the embodiment comprises the following steps:
s301, pushing the promotion gift bag to the existing user.
The specific operation in this step may refer to the specific steps in the pushing method for the promotion gift package provided in embodiment 1 or embodiment 2, that is, the promotion gift package in this step may be obtained by any one of the pushing methods in embodiment 1 or embodiment 2 and then pushed to the existing user. For detailed operation, reference may be made to embodiment 1 or embodiment 2, which is not described again in this embodiment.
And S302, receiving a sharing instruction of the existing user, and sending the sharing link of the promotion gift package to other users according to the sharing instruction.
After seeing the promotion gift package that the platform pushed, current user can select by oneself whether to promote the propaganda to the platform (specific operation can be for confirming whether to send the connection of sharing to other people) to obtain this promotion gift package. That is to say, when current user wants this popularization gift package, can select to share this popularization gift package for other people, specifically can send the sharing instruction to the platform. After receiving a sharing instruction of an existing user, the platform can send the sharing link of the promotion gift package to other people through network link, short message, two-dimension code sharing and other modes.
Wherein it is required to explain that, the promotion gift package that the platform gave current user propelling movement can be one, also can be a plurality of, and when current user shared the promotion gift package, every shared links only to correspond a promotion gift package to in the subsequent management of providing of promotion gift package.
S303, receiving sharing feedback sent by other users; each sharing feedback corresponds to a sharing link of a promotional gift package.
Wherein, other users refer to users other than the existing users, and have users who may be registered in the platform or new users who have not been registered yet. After receiving the sharing link of the promotion gift package sent by the existing user, other users can respond to the sharing link and send sharing feedback to the platform. Specifically, for example, after receiving the sharing link sent by the existing user, the other users may send sharing feedback to the platform by paying attention to the platform, registering an account of the platform, or clicking to confirm the sharing link sent by the existing user, so that the platform confirms the sharing progress of the existing user. Each sharing feedback corresponds to a sharing link of the promotion gift package, so that the platform determines the promotion process of the promotion gift package according to the corresponding relation between the sharing feedback and the promotion gift package, and determines whether to release the promotion gift package to the existing user.
And S304, judging the number of the received sharing feedbacks corresponding to the same promotion gift package, and when the number of the sharing feedbacks is larger than a preset value, issuing the promotion gift package to the existing user corresponding to the boosted promotion gift package.
After receiving the sharing feedback sent by other users, the platform can judge whether the quantity of the sharing feedback corresponding to the same promotion gift package meets the issuing requirement so as to determine whether to issue the promotion gift package to the existing user. In this embodiment, when the number of the sharing feedbacks is greater than the preset value, the promotion gift package may be provided to the existing user corresponding to the boosted promotion gift package. Specifically, for example, when an existing user needs to obtain a promotion gift package by using an attention platform of another user, the sharing feedback is the attention of the other user to the platform. That is, in this embodiment, whether to issue a corresponding promotion gift package to the existing user may be determined by determining whether the attention amount of the platform, which is paid attention to by the sharing link sent by the existing user, satisfies a preset value.
Example 4:
as shown in fig. 3, this embodiment provides a pushing device for a promotion gift package, which can be used to push the promotion gift package to an existing user according to any one of the pushing methods of the promotion gift packages in embodiments 1 to 2. This pusher includes: the system comprises a commodity selection module, a calculation module, a gift bag generation module and a pushing module.
The commodity selection module is used for determining a plurality of required commodities according to account information of a plurality of existing users.
The calculation module is used for calculating the promotion cost of the needed commodity according to the promotion parameters of the needed commodity and a preset formula.
The gift bag generating module is used for selecting part of the needed commodities from the multiple needed commodities according to the promotion cost to form at least one promotion gift bag.
The pushing module is used for pushing the promotion gift bag to the existing user.
Preferably, the promotion gift bag has the multiple, and the propelling movement module specifically is used for according to the social index of the current user of difference and the cost of popularization of required commodity, to the different current user propelling movement gift bags of difference.
Example 5:
this embodiment provides a granting device of popularization gift bag, includes: any one of the pushing devices provided in embodiment 4.
Preferably, the dispensing apparatus in this embodiment further includes: the sharing unit is used for receiving a sharing instruction of the existing user and sending the sharing link of the promotion gift package to other users according to the sharing instruction; the feedback receiving unit is used for receiving sharing feedback sent by other users; each sharing feedback corresponds to a sharing link of a promotion gift package; and the issuing unit is used for judging the number of the received sharing feedbacks corresponding to the same promotion gift bag, and issuing the promotion gift bag to the current user corresponding to the boosted promotion gift bag when the number of the sharing feedbacks is larger than a preset value.
It will be understood that the above embodiments are merely exemplary embodiments taken to illustrate the principles of the present invention, which is not limited thereto. It will be apparent to those skilled in the art that various modifications and improvements can be made without departing from the spirit and substance of the invention, and these modifications and improvements are also considered to be within the scope of the invention.
Claims (10)
1. A pushing method of a promotion gift bag is characterized by comprising the following steps:
determining a plurality of required commodities according to account information of a plurality of existing users;
calculating the promotion cost of the required commodity according to a preset formula and the promotion parameters of the required commodity;
selecting part of the required commodities from a plurality of required commodities according to promotion cost to form at least one promotion gift bag;
and pushing the promotion gift bag to the existing user.
2. The method of pushing a promotional gift bag according to claim 1 wherein said promotional gift bag comprises a plurality of types; the step of pushing the promotion gift package to an existing user of the promotion gift package comprises:
and pushing different promotion gift bags to different existing users according to the social indexes of the different existing users and the promotion cost of the required commodities.
3. The pushing method of a gift bag for promotion according to claim 1,
the account information includes: commodity information and corresponding time information;
the commodity information includes: at least one of the items of the shopping cart, the items in the favorite and the browsed items is added by the existing user.
4. The method of pushing a promotional gift bag of claim 3 wherein said account information further comprises: time information corresponding to the commodity information;
the time information includes: the shopping time corresponding to the commodity added into the shopping cart, the collection time corresponding to the commodity in the favorite and the browsing time corresponding to the browsed commodity.
5. The pushing method of a gift bag for promotion according to claim 1,
the promotion parameters comprise: at least one of a type of merchandise, popularity, inventory, cost of stocking.
6. A method for issuing a promotion gift bag is characterized by comprising the following steps: the method of pushing a gift bag for promotion recited in any one of claims 1 to 5.
7. The method of issuing a promotional gift bag according to claim 6, further comprising after the step of pushing said promotional gift bag to an existing user:
receiving a sharing instruction of an existing user, and sending the sharing link of the promotion gift package to other users according to the sharing instruction;
receiving sharing feedback sent by other users; each sharing feedback corresponds to a sharing link of the promotion gift package;
and judging the number of the received sharing feedbacks corresponding to the same promotion gift package, and when the number of the sharing feedbacks is larger than a preset value, issuing the promotion gift package to the existing user corresponding to the boosted promotion gift package.
8. The utility model provides a pusher of popularization gift bag which characterized in that includes:
the commodity selection module is used for determining a plurality of required commodities according to the account information of a plurality of existing users;
the calculation module is used for calculating the promotion cost of the needed commodity according to the promotion parameters of the needed commodity and a preset formula;
the gift bag generating module is used for selecting part of the required commodities from a plurality of the required commodities according to the promotion cost to form at least one promotion gift bag;
and the pushing module is used for pushing the promotion gift bag to the existing user.
9. The push device of a promotional gift bag of claim 8 wherein said promotional gift bag comprises a plurality of types; the pushing module is specifically used for pushing different promotion gift bags to different existing users according to social indexes of the different existing users and promotion costs of the needed commodities.
10. A device for dispensing promotional gift bags, comprising: the push device of claim 8 or 9.
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