TWM534867U - Marketing system featuring preferential sharing - Google Patents

Marketing system featuring preferential sharing Download PDF

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Publication number
TWM534867U
TWM534867U TW105212252U TW105212252U TWM534867U TW M534867 U TWM534867 U TW M534867U TW 105212252 U TW105212252 U TW 105212252U TW 105212252 U TW105212252 U TW 105212252U TW M534867 U TWM534867 U TW M534867U
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Taiwan
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module
sharing
webpage
marketing system
product
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TW105212252U
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Chinese (zh)
Inventor
Guo-Wei You
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Oopen International Co Ltd
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Priority to TW105212252U priority Critical patent/TWM534867U/en
Publication of TWM534867U publication Critical patent/TWM534867U/en

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Description

分享優惠之行銷系統Share discount marketing system

本創作提供一種行銷系統,尤指一種消費者藉由轉發商品資訊即可獲得商家之優惠訊息的分享優惠之行銷系統。This creation provides a marketing system, especially a marketing system in which a consumer can obtain a preferential offer of a merchant's preferential information by forwarding product information.

習知店家為了增加營業的業績,進而發展出許多各種行銷手法,其中,最常見的行銷手法就是在傳單中附加優惠券,藉由打折、附送贈品、集點等促銷方法,用來提高消費者的購買慾望,但是相對需要付出印製傳單及人力成本。In order to increase the performance of the business, the familiar store has developed a variety of marketing techniques. Among them, the most common marketing method is to add coupons to the flyers, and use discounts, bonuses, collections and other promotional methods to enhance consumers. The desire to buy, but the relative need to pay for the production of leaflets and labor costs.

然而,科技網路日漸進步,以及智慧型手機的普及性,越來越多的店家逐漸利用網路發送店家的優惠訊息,除了節省印製傳單費用,也可減少人力成本,進而大幅降低行銷成本,同時,消費者可透過網路搜尋或好友分享獲得優惠訊息,藉此,吸引更多消費者到店家消費。However, with the advancement of technology networks and the popularity of smart phones, more and more stores are gradually using the Internet to send store offers, in addition to saving the cost of printing flyers, it can also reduce labor costs, thereby significantly reducing marketing costs. At the same time, consumers can obtain preferential information through online search or friend sharing, thereby attracting more consumers to the store.

但是,網路行銷手法對一些弱勢或新成立的店家,在沒有其他消費者大量轉發、分享店家資訊的情況下,無法快速增加店家人氣,再者,大多數的店家優惠或折扣都是固定的,並且消費者需要在特定期間參加優惠活動,才能進而取得優惠券序號,消費者再藉由智慧型手機顯示優惠券序號,讓店家確認序號是否有效性,使優惠券的審核過程費時繁複。However, online marketing techniques can not quickly increase the family's family sentiment to some disadvantaged or newly established stores without the large number of other consumers forwarding and sharing store information. Moreover, most of the store offers or discounts are fixed. And the consumer needs to participate in the special event during a certain period of time, in order to obtain the coupon number, and the consumer then displays the coupon number by the smart phone, so that the store confirms whether the serial number is valid, and the review process of the coupon is complicated and time consuming.

藉此,針對上述網路行銷方法所常發生之情況,如何設計出一套行銷系統,能讓消費者方便取得店家優惠,並且相對可快速增加店家的人氣,有待相關業者解決之。Therefore, in view of the frequent occurrence of the above-mentioned Internet marketing methods, how to design a marketing system can make it convenient for consumers to obtain store discounts, and relatively quickly increase the popularity of the stores, which is to be solved by relevant industry players.

為解決上述課題,本創作提供一種分享優惠之行銷系統,其包含一伺服器,其具有網頁模組,用於顯示一網頁,商家、消費者或點閱者在網頁各別註冊取得一追蹤碼,商家透過商家端裝置上傳至少一商品資訊至網頁,而消費者藉由分享端裝置從網頁轉發至少一商品資訊至一分享網站,以供點閱者在分享網站點擊商品資訊,其中,當轉發之商品資訊點擊次數越多,消費者可得到商品之優惠。In order to solve the above problems, the present invention provides a sharing discount marketing system, which includes a server having a webpage module for displaying a webpage, and a merchant, a consumer or a point reader separately registering a webpage to obtain a tracking code. The merchant uploads at least one product information to the webpage through the merchant device, and the consumer forwards at least one product information from the webpage to the sharing website through the sharing device, so that the clicker clicks on the product information in the sharing website, wherein, when forwarding The more clicks on product information, the more discounts consumers can get.

為達到上述目的,本創作提供一種分享優惠之行銷系統,其包含:一網頁模組、一會員管理模組、一統計模組、一商品管理模組、一優惠模組及一轉發模組,網頁模組用於顯示一網頁,會員管理模組用於供商家、消費者或點閱者於網頁各別註冊取得一追蹤碼,統計模組於網頁顯示記錄一點擊次數,商品管理模組用於供商家藉由複數商家端裝置上傳至少一商品資訊至網頁,優惠模組用於供商家至網頁設定一優惠條件及一優惠訊息,轉發模組用於供消費者透過一分享端裝置從網頁轉發至少一商品資訊至一分享網站,以供點閱者至分享網站點擊至少一商品資訊,並執行記錄點擊次數,於點擊次數達到優惠條件,優惠模組以執行發送優惠訊息。In order to achieve the above objective, the present invention provides a marketing system for sharing offers, including: a webpage module, a member management module, a statistical module, a product management module, a preferential module, and a forwarding module. The webpage module is used to display a webpage, and the member management module is used for the merchant, the consumer or the point reader to separately register a webpage to obtain a tracking code, and the statistical module displays the number of clicks on the webpage, and the product management module uses For the merchant to upload at least one product information to the webpage by using a plurality of merchant devices, the discount module is used for setting a preferential condition and a preferential message for the merchant to the webpage, and the forwarding module is used for the consumer to access the webpage through a sharing device. Forward at least one product information to a sharing website, for the clicker to the sharing website to click at least one product information, and perform the recording of the clicks, the number of clicks reaches the preferential condition, and the preferential module executes the sending of the preferential information.

藉由上述,本創作能提供功效之一,消費者可透過轉發網頁之商品資訊至其他網站,以供點閱者在網站點擊商品資訊,以使消費者轉發的商品資訊達到優惠條件並取得優惠訊息,藉此,讓更多消費者為了得到更多優惠訊息,從網頁大量轉發商品資訊至分享網站,進而增加商品曝光並提升商家之人氣指數,並且增加營業收入。With the above, this creation can provide one of the functions. Consumers can forward product information of web pages to other websites for clickers to click on product information on the website, so that the product information forwarded by consumers can reach preferential conditions and obtain preferential treatment. The message, in order to allow more consumers to forward more product information from the webpage to the sharing website in order to get more preferential information, thereby increasing the exposure of the product and increasing the popularity index of the merchant, and increasing the operating income.

藉由上述,本創作能提供功效之二,商家可依照商品資訊之點擊次數,可自行變更設定優惠條件,俾使更多消費者可獲得優惠訊息。With the above, this creation can provide the second effect. The merchant can change the set preferential conditions according to the number of clicks of the product information, so that more consumers can obtain the preferential information.

藉由上述,本創作能提供功效之三,分享優惠之行銷系統操作簡單,消費者不需特別取得優惠券序號,只要藉由轉發商品資訊以供點閱者點擊,即可獲得優惠訊息,間接幫助商家之商品曝光,進而增加商家營業收入。With the above, this creation can provide the third effect. The marketing system for sharing the discount is simple to operate. The consumer does not need to obtain the coupon number in particular. As long as the product information is forwarded for the clicker to click, the coupon information can be obtained. Help the merchant's products to be exposed, thereby increasing the business revenue.

為便於說明本創作於上述新型內容一欄中所表示的中心思想,茲以具體實施例表達。實施例中各種不同物件係按適於說明之比例、尺寸、變形量或位移量而描繪,而非按實際元件的比例予以繪製,合先敘明。For the convenience of the description, the central idea expressed in the column of the above novel content is expressed by a specific embodiment. Various items in the embodiments are depicted in terms of ratios, dimensions, amounts of deformation, or displacements that are suitable for illustration, and are not drawn to the proportions of actual elements, as set forth above.

請參閱圖1至圖6所示,本創作提供一種分享優惠之行銷系統,其包含:Referring to FIG. 1 to FIG. 6, this creation provides a sharing discount marketing system, which includes:

一伺服器10,其包含一網頁模組11、一會員管理模組12、一登入模組13、一商品管理模組14、一優惠模組15、一儲存模組16、一統計模組17及一轉發模組18,網頁模組11用於顯示一網頁1,於本創作中,網頁1為購物網頁,會員管理模組12用於供商家、消費者或點閱者在網頁1各別註冊取得一追蹤碼,登入模組13用於供商家、消費者或點閱者透過追蹤碼登入網頁1,商品管理模組14用於供商家藉由一商家端裝置2網路連接伺服器10,商家端裝置2可為電腦或行動裝置,於本創作中,商家端裝置2為商家的電腦,提供商家上傳至少一商品資訊至網頁1,其中,至少一商品資訊包含一商品簡介及一商品圖案,優惠模組15用於供商家至網頁1設定一優惠條件、一優惠訊息及一內建優惠訊息。A server 10 includes a webpage module 11, a member management module 12, a login module 13, a product management module 14, a discount module 15, a storage module 16, and a statistical module 17. And a forwarding module 18, the webpage module 11 is configured to display a webpage 1. In the present creation, the webpage 1 is a shopping webpage, and the member management module 12 is used for the merchant, the consumer or the point reader to each other on the webpage 1. The registration module 13 is used for the merchant, the consumer or the reviewer to log in to the webpage 1 through the tracking code. The merchandise management module 14 is used for the merchant to connect to the server 10 via a merchant device 2 network. The merchant device 2 can be a computer or a mobile device. In the present creation, the merchant device 2 is a computer of the merchant, and the merchant is provided to upload at least one product information to the webpage 1. The at least one product information includes a product profile and a product. The pattern and discount module 15 is used for setting a preferential condition, a preferential message and a built-in preferential message for the merchant to the webpage 1.

儲存模組16用於儲存至少一商品資訊,以及儲存商家、消費者及點閱者之各別追蹤碼,統計模組17於網頁1顯示記錄一點擊次數,轉發模組18用於供消費者透過複數分享端裝置3網路連接伺服器10,分享端裝置3可為電腦或行動裝置,於本創作中,分享端裝置3為消費者的行動裝置,消費者從網頁1轉發至少一商品資訊至一分享網站4,其中,分享網站4可係社群網站、個人部落格網站、討論區網站或聊天室網站,以供點閱者至分享網站4點擊至少一商品資訊,並於網頁1中顯示記錄點擊次數,當點擊次數達到優惠條件,優惠模組15執行發送優惠訊息至消費者的分享端裝置3,俾使消費者可以得到更多商品的優惠。The storage module 16 is configured to store at least one product information, and store respective tracking codes of the merchant, the consumer, and the clicker. The statistical module 17 displays the number of clicks on the webpage 1, and the forwarding module 18 is used for the consumer. Through the plurality of sharing device 3 network connection server 10, the sharing device 3 can be a computer or a mobile device. In the present creation, the sharing device 3 is a mobile device of the consumer, and the consumer forwards at least one product information from the webpage 1. To a sharing website 4, wherein the sharing website 4 can be a social networking website, a personal blog website, a discussion forum website or a chat room website, for the clicker to the sharing website 4 to click at least one product information, and in the webpage 1 The number of recorded clicks is displayed. When the number of clicks reaches the preferential condition, the offer module 15 executes the sending of the offer message to the sharing device 3 of the consumer, so that the consumer can get more offers for the product.

以上為本創作之相關概述,並將本創作之運作方法及所能達成之功效原理陳述如下:The above is a summary of the creation of the creation, and the operation method of the creation and the principle of the function that can be achieved are stated as follows:

如圖3及圖4所示,首先,商家登入網頁1,上傳商品資訊並設定優惠條件及優惠訊息,以供登入網頁1之消費者瀏覽商品資訊,每一商品資訊會顯示對應之優惠條件,其中,優惠條件為消費者需轉發網頁1的商品資訊,並達到一定人數的點擊次數,例如:200人,即可獲得優惠訊息,而優惠訊息可為一現金折抵或一商品折扣,於本創作中,優惠訊息為商品折扣。As shown in FIG. 3 and FIG. 4, first, the merchant logs in to the webpage 1, uploads the product information, and sets the preferential conditions and the preferential information for the consumers who log in to the webpage 1 to browse the merchandise information, and each merchandise information displays the corresponding preferential conditions. Among them, the preferential condition is that the consumer needs to forward the product information of the webpage 1 and reach a certain number of clicks, for example, 200 people can obtain the preferential information, and the preferential information can be a cash discount or a commodity discount, in the present In the creation, the offer is a discount on the product.

如圖2、圖3、圖5及圖6所示,消費者將商品資訊轉發至分享網站4,以供點閱者點擊商品資訊,點閱者在分享網站4點擊商品資訊進入網頁1,並且顯示立即註冊會員即可獲得商品折扣優惠,若點閱者註冊會員並取得追蹤碼,優惠模組15執行發送內建優惠訊息,於本創作中,內建優惠訊息為現金折抵,俾使點閱者可得到額外商品優惠;若點閱者不註冊會員,無法取得額外商品優惠;藉此,吸引點閱者在網頁1進行註冊會員並取得追蹤碼,促進點閱者的購買慾望,增加商家的營業收入。As shown in FIG. 2, FIG. 3, FIG. 5 and FIG. 6, the consumer forwards the product information to the sharing website 4 for the clicker to click on the product information, and the clicker clicks on the product information to enter the webpage 1 on the sharing website 4, and Show the registered members immediately to get the product discount. If the readers register and get the tracking code, the discount module 15 will send the built-in offers. In this creation, the built-in offers are cash discounts. Readers can get extra product discounts; if the readers do not register for membership, they will not be able to obtain additional product offers; thereby attracting clickers to register on the webpage 1 and obtain tracking codes to promote the desire of the readers to purchase, increase the merchants Operating income.

如上所述,本創作分享優惠之行銷系統,商家、消費者或點閱者透過網頁1註冊取得追蹤碼,其中,商家透過登入追蹤碼在網頁1建立至少一商品資訊,並且可在網頁1上設定商品的優惠條件及優惠訊息,消費者或點閱者藉由登入網頁1瀏覽商品資息,並可得之商品的相對優惠條件,以供消費者可得到更多商品優惠,而優惠條件為消費者需轉發商品資訊,並累積一定人數點擊,例如:200人,即可獲得商品優惠,藉此,促進消費者從網頁1轉發商品資訊至分享網站4,提供點閱者點擊商品資訊,進而增加商品的曝光量,以提升商家的人氣指數。As described above, the creative sharing sharing marketing system, the merchant, the consumer or the point reader obtains the tracking code through the webpage 1 registration, wherein the merchant establishes at least one merchandise information on the webpage 1 through the login tracking code, and can be on the webpage 1 Set the preferential conditions and preferential information of the products. Consumers or clickers can browse the website 1 to view the product information, and obtain the relative preferential conditions of the products, so that consumers can get more product offers, and the preferential conditions are Consumers need to forward product information and accumulate a certain number of clicks, for example, 200 people, to get merchandise offers, thereby facilitating consumers to forward product information from webpage 1 to sharing website 4, providing clickers to click on merchandise information, and then Increase the exposure of the product to increase the popularity index of the business.

再者,點閱者透過分享網站4點擊商品資訊進入網頁1,此時,若點閱者在網頁1註冊會員並取得追蹤碼,優惠模組15執行發送內建優惠訊息,俾使點閱者可得到額外商品優惠,進而形成一個拉一個的行銷手法。Moreover, the clicker enters the webpage 1 by clicking the product information through the sharing website 4. At this time, if the reviewer registers the member on the webpage 1 and obtains the tracking code, the discount module 15 performs the sending of the built-in preferential information, so that the clicker is enabled. Additional product offers are available to form a marketing strategy.

因此,即使是弱勢商家或新成立商店,透過本創作分享優惠之行銷系統,可快速提升商家的人氣指數,進而增加商家的營業收入,而且消費者可獲得商品的優惠,俾使商家及消費者皆可得到利益,增加本創作的實用性。Therefore, even if it is a weak merchant or a newly established store, through the creation of a preferential marketing system, the popularity index of the merchant can be quickly increased, thereby increasing the business income of the merchant, and the consumer can obtain the discount of the commodity, so that the merchant and the consumer All can get benefits and increase the practicality of this creation.

以上所舉實施例僅用以說明本創作而已,非用以限制本創作之範圍。舉凡不違本創作精神所從事的種種修改或變化,俱屬本創作意欲保護之範疇。The above embodiments are merely illustrative of the present invention and are not intended to limit the scope of the present invention. All kinds of modifications or changes that are not in violation of the spirit of this creation are all in the scope of this creative intention.

1‧‧‧網頁
2‧‧‧商家端裝置
3‧‧‧分享端裝置
4‧‧‧分享網站
10‧‧‧伺服器
11‧‧‧網頁模組
12‧‧‧會員管理模組
13‧‧‧登入模組
14‧‧‧商品管理模組
15‧‧‧優惠模組
16‧‧‧儲存模組
17‧‧‧統計模組
18‧‧‧轉發模組
1‧‧‧page
2‧‧‧Business device
3‧‧‧Shared device
4‧‧‧Shared website
10‧‧‧Server
11‧‧‧Web module
12‧‧‧Member Management Module
13‧‧‧ Login Module
14‧‧‧Commodity Management Module
15‧‧‧Promotional Module
16‧‧‧Storage module
17‧‧‧Statistical Module
18‧‧‧ Forwarding module

圖1係為本創作之使用設備圖。 圖2係為本創作之系統架構圖。 圖3係為本創作之運作流程圖。 圖4係為本創作之運作示意圖(一),表示商家將商品訊息上傳至網頁,並設定優惠條件。 圖5係為本創作之運作示意圖(二),表示消費者將商品訊息轉發至分享網站。 圖6係為本創作之運作示意圖(三),表示點閱者透過點擊分享網站之商品資訊進入網頁。Figure 1 is a diagram of the device used for this creation. Figure 2 is a system architecture diagram of this creation. Figure 3 is a flow chart of the operation of this creation. Figure 4 is a schematic diagram of the operation of the creation (1), indicating that the merchant uploads the product information to the webpage and sets the preferential conditions. Figure 5 is a schematic diagram of the operation of the creation (2), indicating that the consumer forwards the product message to the sharing website. Figure 6 is a schematic diagram of the operation of the creation (3), which means that the point reader enters the webpage by clicking on the product information of the sharing website.

2‧‧‧商家端裝置 2‧‧‧Business device

3‧‧‧分享端裝置 3‧‧‧Shared device

10‧‧‧伺服器 10‧‧‧Server

11‧‧‧網頁模組 11‧‧‧Web module

12‧‧‧會員管理模組 12‧‧‧Member Management Module

13‧‧‧登入模組 13‧‧‧ Login Module

14‧‧‧商品管理模組 14‧‧‧Commodity Management Module

15‧‧‧優惠模組 15‧‧‧Promotional Module

16‧‧‧儲存模組 16‧‧‧Storage module

17‧‧‧統計模組 17‧‧‧Statistical Module

18‧‧‧轉發模組 18‧‧‧ Forwarding module

Claims (10)

一種分享優惠之行銷系統,其包含:   一伺服器,其包含一網頁模組、一會員管理模組、一統計模組、一商品管 理模組、一優惠模組及一轉發模組,該網頁模組用於顯示一網頁,該會員管理模組用於供商家、消費者或點閱者於該網頁各別註冊取得一追蹤碼,該統計模組於該網頁顯示記錄一點擊次數,該商品管理模組用於供商家藉由一商家端裝置網路連接該伺服器,並上傳至少一商品資訊至該網頁,該優惠模組用於供商家至該網頁設定一優惠條件及一優惠訊息,該轉發模組用於供消費者透過一分享端裝置網路連接該伺服器,並從該網頁轉發該至少一商品資訊至一分享網站,以供點閱者至該分享網站點擊該至少一商品資訊,並執行記錄該點擊次數,於該點擊次數達到該優惠條件,該優惠模組以執行發送該優惠訊息。A marketing system for sharing offers, comprising: a server comprising a webpage module, a member management module, a statistical module, a product management module, a preferential module and a forwarding module, the webpage The module is used to display a webpage, and the member management module is used for a merchant, a consumer or a point reader to separately register a tracking code on the webpage, and the statistical module displays a click count on the webpage, the product The management module is configured to connect the server to the server by using a merchant device network, and upload at least one product information to the webpage, where the discount module is configured to set a preferential condition and a preferential message for the merchant to the webpage. The forwarding module is configured to allow a consumer to connect to the server through a sharing device network, and forward the at least one product information from the webpage to a sharing website, so that the point reader can click on the at least one product to the sharing website. Information, and perform the recording of the number of clicks, the number of clicks reaches the preferential condition, and the offer module performs the sending of the offer message. 如請求項1所述之分享優惠之行銷系統,其中,該伺服器包含一登入模組,該登入模組用於供商家、消費者或點閱者透過各別之追蹤碼登入該網頁。The marketing system of the sharing offer as described in claim 1, wherein the server comprises a login module for the merchant, the consumer or the point reader to log in to the webpage through the respective tracking code. 如請求項1所述之分享優惠之行銷系統,其中,該優惠模組更包含一內建優惠訊息,該內建優惠訊息可為一商品折扣或一現金折抵。The marketing system of the sharing offer according to claim 1, wherein the discount module further comprises a built-in offer message, and the built-in offer message may be a product discount or a cash discount. 如請求項1所述之分享優惠之行銷系統,其中,該伺服器包含一儲存模組,該儲存模組用於儲存該至少一商品資訊,並儲存商家、消費者或點閱者之各別該追蹤碼。The marketing system of the sharing benefit described in claim 1, wherein the server comprises a storage module, wherein the storage module is configured to store the at least one product information, and store the respective merchants, consumers or clickers. The tracking code. 如請求項1所述之分享優惠之行銷系統,其中,該優惠訊息可為一現金折抵或一商品折扣。A marketing system for sharing offers as claimed in claim 1, wherein the offer information is a cash discount or a merchandise discount. 如請求項1所述之分享優惠之行銷系統,其中,該分享網站可係一社群網站、一個人部落格網站、一討論區網站或一聊天室網站。The marketing system for sharing offers according to claim 1, wherein the sharing website can be a social networking website, a personal blog website, a discussion area website or a chat room website. 如請求項1所述之分享優惠之行銷系統,其中,該至少一商品資訊包含一商品簡介及一商品圖案。The marketing system for sharing offers according to claim 1, wherein the at least one product information comprises a product description and a product pattern. 如請求項1所述之分享優惠之行銷系統,其中,該商家端裝置可為一電腦或一行動裝置。The marketing system for sharing offers according to claim 1, wherein the merchant device can be a computer or a mobile device. 如請求項1所述之分享優惠之行銷系統,其中,該分享端裝置可為一電腦或一行動裝置。A marketing system for sharing offers according to claim 1, wherein the sharing device is a computer or a mobile device. 如請求項1或2所述之分享優惠之行銷系統,其中,該網頁為一購物網頁。The marketing system for sharing offers according to claim 1 or 2, wherein the webpage is a shopping webpage.
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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110855765A (en) * 2019-11-05 2020-02-28 北京十分科技有限公司 Pushing method, pushing device, issuing method and issuing device for promotion gift package
CN112308593A (en) * 2019-08-02 2021-02-02 苏振声 Shop serial consumption system

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112308593A (en) * 2019-08-02 2021-02-02 苏振声 Shop serial consumption system
CN110855765A (en) * 2019-11-05 2020-02-28 北京十分科技有限公司 Pushing method, pushing device, issuing method and issuing device for promotion gift package

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