CN110335106A - A method of increasing conversion in e-commerce website and sale is urgent - Google Patents
A method of increasing conversion in e-commerce website and sale is urgent Download PDFInfo
- Publication number
- CN110335106A CN110335106A CN201910449639.0A CN201910449639A CN110335106A CN 110335106 A CN110335106 A CN 110335106A CN 201910449639 A CN201910449639 A CN 201910449639A CN 110335106 A CN110335106 A CN 110335106A
- Authority
- CN
- China
- Prior art keywords
- commodity
- browsing
- commerce website
- client
- sale
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
Abstract
The invention discloses a kind of methods for increasing conversion and sale urgency in e-commerce website, and the method comprising the steps of: 1) browsing for tracking client in e-commerce website records；2) the demand degree divided rank according to client to the time of the browsing time of a commodity, the number of packages of the similar commodity of browsing, the similar commodity of browsing, by user to the commodity；3) to the user of different demands grade, e-commerce website formulates different discounts, preference scheme；4) preference scheme is pushed to by client by e-commerce website.The present invention can be the different preference scheme of the customization of different demands degree, urgent with the conversion and the sale that increase e-commerce website, can greatly improve the purchasing power of client, facilitate the purchase of user, also save the push resource of discount coupon.
Description
Technical field
The invention belongs to technical field of electronic commerce, increase conversion and sale in e-commerce website more particularly to one kind
Urgent method.
Background technique
With the development of e-commerce, online shopping has become a part of people's living habit, most people now
It has all stayed indoor and has strolled solid shop/brick and mortar store, because online shopping mall, which is in, can stroll the whole nation a time, facilitated material benefit, with online shopping mall
Development, people also produce some new problems for the convenience of shopping, because can see more very more quotient on the net
Shop and commodity can allow client to generate anxiety to the purchase of a commodity in this way, because comparison is too many, it is not known which is selected
One the most cost-effective, most suitable, so solving the hesitation and anxiety of client, increases the conversion and sale of e-business network site commodity
Urgency just seems that especially always current most of businessmans increase conversion ratio and raising by the way of pushing preferential, gift bag
The urgency of sale, but all push identical preference scheme for all clients, will cause the very big wasting of resources, and one
Dividing Customer Shopping intention less to push preference scheme identical with the big user of shopping intention to them, they will not buy, this
Sample has resulted in the waste of discount coupon, and maximum problem is exactly that preferential side cannot be customized according to the demand degree of different clients at present
Case.Such as: in the patent that Chinese Patent Application No. is 201610375325.4, a kind of discount coupon supplying system is disclosed, including
" order management module: the module is used to receive the coupon-request information of retailer, and the coupon-request information includes
Coupon information and discount coupon push User ID；Discount coupon generation module: the module is believed according to the discount coupon that retailer sends
Breath generates corresponding discount coupon；Discount coupon pushing module: the module is when receiving the push request of user preferential certificate, to discount coupon
Push User ID is verified, if being verified, discount coupon corresponding in corresponding discount coupon generation module is pushed to use
Family " cannot customize preference scheme according to the demand degree of different clients.
Therefore, the emphasis how to solve the above problems as those skilled in the art's research.
Summary of the invention
It is an object of the invention to provide a kind of methods for increasing conversion and sale urgency in e-commerce website, can have
Effect solves the above-mentioned shortcoming that preference scheme cannot be customized according to the demand degree of different clients.
The purpose of the present invention is realized by following technical proposals:
A method of increasing conversion in e-commerce website and sale be urgent, the method comprising the steps of:
1) tracking client records in the browsing of e-commerce website；
2) according to client to the number of packages of browsing times of a commodity, the similar commodity of browsing, the time of the similar commodity of browsing,
Demand degree divided rank by user to the commodity；
3) to the user of different demands grade, e-commerce website formulates different discounts, preference scheme；
4) preference scheme is pushed to by client by e-commerce website.
2. a kind of method for increasing conversion and sale urgency in e-commerce website according to claim 1,
Be characterized in that: the preference scheme limiting time uses.
Preferably, the step 1) includes recording client in the e-commerce website browsing details of commodity and corresponding clear
Look at the time.
Preferably, the step 2) is directed to same part commodity, different clients compared, according to browsing the commodity
Time is plus browsing time of similar commodity plus browsing the numbers of packages of similar commodity from being divided into A, B, C three grades to small greatly.
Preferably, preferential dynamics: the preference scheme of A tier customer > B tier customer preference scheme > C tier customer
Preference scheme.
Preferably, the step 4) monitors that client will leave website and not buy by e-commerce website
When, preference scheme is pushed in a manner of pop-up to client.
Compared with prior art, the beneficial effects of the present invention are:
The present invention can be the different preference scheme of the customization of different demands degree, to increase turning for e-commerce website
Change and sale is urgent, the purchasing power of client can be greatly improved, facilitate the purchase of user, also save pushing away for discount coupon
Send resource.
Detailed description of the invention
Fig. 1 is the principle of the present invention block diagram.
Specific embodiment
Combined with specific embodiments below and attached drawing the present invention is further illustrated.
Embodiment one
As shown in Figure 1, a kind of method for increasing conversion and sale urgency in e-commerce website, this method includes step
It is rapid:
1) tracking client records in the browsing of e-commerce website, and record client browses in e-commerce website with a quotient
The time of product and time and the number of packages of browsing commodity similar with the commodity.Wherein similar commodity are based on the similar calculation of existing product
The calculated product of method.
2) according to client to the number of packages of browsing times of a commodity, the similar commodity of browsing, the time of the similar commodity of browsing,
Demand degree divided rank by user to the commodity, to the browsing time of a commodity, the number of packages of the similar commodity of browsing, browsing phase
A grades of demand degree clients are divided into like the time maximum client of commodity, and the customer quantity of A grades of demand degree accounts for that browse the commodity always objective
The 1/3 of amount amount, the client smaller than client's browsing time of A grades of demand degree and browsing number of packages are divided into the client of B grades of demand degree,
The customer quantity of B grades of demand degree accounts for the 1/3 of the browsing total customer quantity of the commodity, than client's browsing time of B grades of demand degree and clear
The small client of number of packages of looking at is divided into the client of C grades of demand degree, and the customer quantity of C grades of demand degree accounts for the browsing total customer quantity of the commodity
1/3, for example, browsing commodity X client's sum be 90 people, will browsing commodity X and its longest 30 people of similar commodity time draw
It is divided into A grades of demand degree clients, the client for next 30 people of commodity X and its similar commodity time will be browsed being divided into B grades of demand degree,
Browsing commodity X and its least 30 people of similar commodity time are divided into the client of C grades of demand degree.
3) to the user of different demands grade, e-commerce website formulates different discounts, preference scheme；
4) preference scheme is pushed to by client by e-commerce website.
In the present embodiment, the client of different demands degree is distinguished and pushes different preference schemes, is suitble to each visitor
Family avoids the waste of preferential resource, and conversion and the sale for also increasing e-commerce website are urgent.
Embodiment two
As shown in Figure 1, a kind of method for increasing conversion and sale urgency in e-commerce website, this method includes step
It is rapid:
1) tracking client records in the browsing of e-commerce website, and record client browses in e-commerce website with a quotient
The time of product and time and the number of packages of browsing commodity similar with the commodity.Wherein similar commodity are based on the similar calculation of existing product
The calculated product of method.
2) according to client to the number of packages of browsing times of a commodity, the similar commodity of browsing, the time of the similar commodity of browsing,
Demand degree divided rank by user to the commodity, to the browsing time of a commodity, the number of packages of the similar commodity of browsing, browsing phase
A grades of demand degree clients are divided into like the time maximum client of commodity, and the customer quantity of A grades of demand degree accounts for that browse the commodity always objective
The 1/3 of amount amount, the client smaller than client's browsing time of A grades of demand degree and browsing number of packages are divided into the client of B grades of demand degree,
The customer quantity of B grades of demand degree accounts for the 1/3 of the browsing total customer quantity of the commodity, than client's browsing time of B grades of demand degree and clear
The small client of number of packages of looking at is divided into the client of C grades of demand degree, and the customer quantity of C grades of demand degree accounts for the browsing total customer quantity of the commodity
1/3, for example, browsing commodity X client's sum be 90 people, will browsing commodity X and its longest 30 people of similar commodity time draw
It is divided into A grades of demand degree clients, the client for next 30 people of commodity X and its similar commodity time will be browsed being divided into B grades of demand degree,
Browsing commodity X and its least 30 people of similar commodity time are divided into the client of C grades of demand degree.
3) to the user of different demands grade, e-commerce website formulates different discounts, preference scheme, needs for A grades
The client for degree of asking can provide most favorable scheme, can provide certain discount, the clothes for providing free delivery, doing the packing free
Business promotes client to buy as soon as possible；More preferential scheme can be provided for the client of B grades of demand degree, for example, concern shop
Paving, collecting commodities etc. reinforce client to the interest-degree of this commodity, if client does not buy the quotient under the attraction of preference scheme
Product, additionally it is possible to increase the pageview of client to be converted into the client of A grade demand degree, provide more preferential, promote to buy；Together
Sample provides lesser preference scheme for the client of C grades of demand degree, will not cause client does not buy the commodity preferential
Waste.
4) preference scheme is pushed to by client by e-commerce website.
In the present embodiment, different preference schemes is provided for the client of different demands degree, reduces preferential waste.
Embodiment three
As shown in Figure 1, a kind of method for increasing conversion and sale urgency in e-commerce website, this method includes step
It is rapid:
1) tracking client records in the browsing of e-commerce website, and record client browses in e-commerce website with a quotient
The time of product and time and the number of packages of browsing commodity similar with the commodity.Wherein similar commodity are based on the similar calculation of existing product
The calculated product of method.
2) according to client to the number of packages of browsing times of a commodity, the similar commodity of browsing, the time of the similar commodity of browsing,
Demand degree divided rank by user to the commodity, to the browsing time of a commodity, the number of packages of the similar commodity of browsing, browsing phase
A grades of demand degree clients are divided into like the time maximum client of commodity, and the customer quantity of A grades of demand degree accounts for that browse the commodity always objective
The 1/3 of amount amount, the client smaller than client's browsing time of A grades of demand degree and browsing number of packages are divided into the client of B grades of demand degree,
The customer quantity of B grades of demand degree accounts for the 1/3 of the browsing total customer quantity of the commodity, than client's browsing time of B grades of demand degree and clear
The small client of number of packages of looking at is divided into the client of C grades of demand degree, and the customer quantity of C grades of demand degree accounts for the browsing total customer quantity of the commodity
1/3, for example, browsing commodity X client's sum be 90 people, will browsing commodity X and its longest 30 people of similar commodity time draw
It is divided into A grades of demand degree clients, the client for next 30 people of commodity X and its similar commodity time will be browsed being divided into B grades of demand degree,
Browsing commodity X and its least 30 people of similar commodity time are divided into the client of C grades of demand degree.
3) to the user of different demands grade, e-commerce website formulates different discounts, preference scheme；
4) preference scheme is pushed to by client by e-commerce website, when e-commerce website monitors that client will be from
But browsed commodity are not bought when opening website, i.e., using the form of pop-up to pushes customer preference scheme, and this is excellent
Favour scheme is only good the day use, is become invalid after the specified date.
In the present embodiment, discount coupon is pushed to client in the form of a popup window, and having time limits, and increases sale in this way
Urgency.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all in essence of the invention
Made any modifications, equivalent replacements, and improvements etc., should all be included in the protection scope of the present invention within mind and principle.
Claims (6)
1. a kind of method for increasing conversion and sale urgency in e-commerce website, it is characterised in that: the method comprising the steps of:
1) tracking client records in the browsing of e-commerce website；
2) time of the browsing time of one commodity, the number of packages of the similar commodity of browsing, the similar commodity of browsing will be used according to client
Demand degree divided rank of the family to the commodity；
3) to the user of different demands grade, e-commerce website formulates different discounts, preference scheme；
4) preference scheme is pushed to by client by e-commerce website.
2. a kind of method for increasing conversion and sale urgency in e-commerce website according to claim 1, feature
Be: the preference scheme limiting time uses, and becomes invalid after the specified date.
3. a kind of method for increasing conversion and sale urgency in e-commerce website according to claim 1, feature
Be: the step 1) includes the details and corresponding browsing time for recording client in e-commerce website browsing commodity.
4. a kind of method for increasing conversion and sale urgency in e-commerce website according to claim 1, feature
Be: the step 2) is directed to same part commodity, and different clients compares, and adds browsing according to the time for browsing the commodity
The time of similar commodity is plus browsing the numbers of packages of similar commodity from being divided into A, B, C three grades to small greatly.
5. a kind of method for increasing conversion and sale urgency in e-commerce website according to claim 4, feature
It is: preferential dynamics: the preference scheme of A tier customer > B tier customer preference scheme > C tier customer preference scheme.
6. a kind of method for increasing conversion and sale urgency in e-commerce website according to claim 1, feature
It is: when the step 4) monitors that client will leave website and not buy by e-commerce website, to visitor
Family pushes preference scheme in a manner of pop-up.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910449639.0A CN110335106A (en) | 2019-05-28 | 2019-05-28 | A method of increasing conversion in e-commerce website and sale is urgent |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910449639.0A CN110335106A (en) | 2019-05-28 | 2019-05-28 | A method of increasing conversion in e-commerce website and sale is urgent |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110335106A true CN110335106A (en) | 2019-10-15 |
Family
ID=68140274
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910449639.0A Pending CN110335106A (en) | 2019-05-28 | 2019-05-28 | A method of increasing conversion in e-commerce website and sale is urgent |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110335106A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110855765A (en) * | 2019-11-05 | 2020-02-28 | 北京十分科技有限公司 | Pushing method, pushing device, issuing method and issuing device for promotion gift package |
| CN111401951A (en) * | 2020-03-13 | 2020-07-10 | 重庆锐云科技有限公司 | Virtual client construction method for user information transparentization under secret storage |
| WO2022143712A1 (en) * | 2020-12-29 | 2022-07-07 | 拉扎斯网络科技（上海）有限公司 | Data processing, payment data output and payment discount data provision method and device |
Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101110983A (en) * | 2007-07-26 | 2008-01-23 | 中兴通讯股份有限公司 | Method for implementing commercial VPMN business based on intelligent network |
| KR100906581B1 (en) * | 2008-08-13 | 2009-07-10 | 주식회사 인터파크아이엔티 | Method and system for price adjustment by combining of material product and immaterial product in online-mall |
| CN103177370A (en) * | 2011-12-20 | 2013-06-26 | 国民技术股份有限公司 | Electronic coupon sharing and using method and system |
| CN107507042A (en) * | 2017-09-15 | 2017-12-22 | 携程计算机技术（上海）有限公司 | Marketing method and system based on user's portrait |
| CN107742250A (en) * | 2017-12-04 | 2018-02-27 | 深圳春沐源控股有限公司 | The display methods and display system of goods browse record |
| CN108805596A (en) * | 2017-04-28 | 2018-11-13 | 北京京东尚科信息技术有限公司 | Merchandise valuation information processing method, device, electronic equipment and storage medium |
| CN109493157A (en) * | 2018-09-25 | 2019-03-19 | 虫极科技（北京）有限公司 | A kind of Recommendations method and Intelligent cargo cabinet |
-
2019
- 2019-05-28 CN CN201910449639.0A patent/CN110335106A/en active Pending
Patent Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101110983A (en) * | 2007-07-26 | 2008-01-23 | 中兴通讯股份有限公司 | Method for implementing commercial VPMN business based on intelligent network |
| KR100906581B1 (en) * | 2008-08-13 | 2009-07-10 | 주식회사 인터파크아이엔티 | Method and system for price adjustment by combining of material product and immaterial product in online-mall |
| CN103177370A (en) * | 2011-12-20 | 2013-06-26 | 国民技术股份有限公司 | Electronic coupon sharing and using method and system |
| CN108805596A (en) * | 2017-04-28 | 2018-11-13 | 北京京东尚科信息技术有限公司 | Merchandise valuation information processing method, device, electronic equipment and storage medium |
| CN107507042A (en) * | 2017-09-15 | 2017-12-22 | 携程计算机技术（上海）有限公司 | Marketing method and system based on user's portrait |
| CN107742250A (en) * | 2017-12-04 | 2018-02-27 | 深圳春沐源控股有限公司 | The display methods and display system of goods browse record |
| CN109493157A (en) * | 2018-09-25 | 2019-03-19 | 虫极科技（北京）有限公司 | A kind of Recommendations method and Intelligent cargo cabinet |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110855765A (en) * | 2019-11-05 | 2020-02-28 | 北京十分科技有限公司 | Pushing method, pushing device, issuing method and issuing device for promotion gift package |
| CN111401951A (en) * | 2020-03-13 | 2020-07-10 | 重庆锐云科技有限公司 | Virtual client construction method for user information transparentization under secret storage |
| WO2022143712A1 (en) * | 2020-12-29 | 2022-07-07 | 拉扎斯网络科技（上海）有限公司 | Data processing, payment data output and payment discount data provision method and device |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| Abdollahpouri et al. | Recommender systems as multistakeholder environments | |
| US10083476B2 (en) | Item recommendations | |
| CN110335106A (en) | A method of increasing conversion in e-commerce website and sale is urgent | |
| CN105976229A (en) | Collaborative filtering algorithm based on user and project mixing | |
| WO2012075304A2 (en) | Internet search engine | |
| CN105809558A (en) | Social network based recommendation method and apparatus | |
| KR20020066660A (en) | Point Reserve Method on Internet Shopping mall | |
| CN102521355A (en) | System for making statistics on relativity of network information promoters and network visitor target behavior | |
| JP5925361B2 (en) | ADVERTISING SYSTEM AND METHOD FOR PROVIDING INTERFACE FOR INTEGRATED SETTING OF PRODUCTS IN INTEGRATED MARKET | |
| CN105590233A (en) | Method and system for releasing information of commodities or service | |
| CN108596720A (en) | A method of commercial product recommending is carried out according to the behavioral data of user | |
| CN109102342A (en) | Based on block chain and data integration, that is, application system of artificial intelligence, method of servicing | |
| US20140052514A1 (en) | Method and Apparatus for Hyperlink Conversion in a Referral System | |
| JP6151239B2 (en) | Advertisement providing system and advertisement providing method for providing integrated electronic commerce market | |
| US20130204680A1 (en) | Advertisement system, method of controlling advertisement system, advertisement control device, program, and information recording medium | |
| CN102800011A (en) | Business system based on portal site | |
| CN104408636B (en) | The communities O2O supermarket system based on mobile Internet and its implementation | |
| JP2008242559A (en) | Advertisement charging control method, server, and program, for charging according to browsing of advertising content | |
| KR101994653B1 (en) | Method for providing lifetype flatform combined with commercial, distribution and purchase to flatform from customer participation | |
| JP2018041314A (en) | Classification device, classification method, and classification program | |
| CN109741140A (en) | A kind of e-commerce system | |
| JP2013025708A (en) | Affiliate management device, affiliate management method, affiliate management program and computer-readable recording medium with the program stored therein | |
| JP6215181B2 (en) | Advertisement providing system and method for providing affiliate marketing services in an integrated marketplace | |
| Varga et al. | Multiutility service companies: A complex systems model of increasing resource efficiency | |
| KR102585096B1 (en) | Shopping mall advertisement system using product content creation technique |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20191015 |
|
| RJ01 | Rejection of invention patent application after publication |