KR101994653B1 - Method for providing lifetype flatform combined with commercial, distribution and purchase to flatform from customer participation - Google Patents

Abstract

Provided is a method for providing a life platform service integrated with a consumer-participated promotion, distribution, and purchase which comprises the steps of: receiving a subscription event for subscribing a life platform service page provided by a life platform service providing server from a user terminal; approving a subscription without payment or assignment of a management fee by the user terminal when the subscription event is free subscription for purchase; outputting a lowest price list for goods searched through web crawling and accumulated money corresponding to a production cost and distribution margin of the life platform service page when the user terminal searches for the goods; storing the accumulated money corresponding to the distribution margin in the user terminal when the user terminal purchases the goods; and accumulating a predetermined percentage of a paid subscription ratio in the user terminal as accumulated money when a member who becomes a paid subscription member along a shared path is present after the user terminal shares the life platform service page.

Description

TECHNICAL FIELD [0001] The present invention relates to a life-style service providing method,

The present invention relates to a method for providing a life platform service in which a consumer participation type publicity, distribution and purchase is integrated, and a method of providing a cost platform without a distribution margin to popular contents, to provide.

E-commerce, which has grown rapidly as the Internet becomes popular, is experiencing another growth opportunity as the spread of mobile devices such as smartphones and tablet PCs is widespread. Unlike offline shops, which are constrained by physical space, online stores have the advantage that they can display and sell products that are close to infinity in the virtual space of the Internet at a lower cost. Unlike in the past, which relies on the sale of flagship products, it is an opportunity to significantly increase sales through sales of various products.

At this time, the Internet shopping mall which is beyond the minimum price and has no margin is appearing. In this regard, Korean Patent Laid-Open Publication No. 2017-0027044 (published on March 09, 2017) discloses that a company that produces a specific membership card and operates it will produce a nourishing or norm-level Internet shopping mall, Or members of the online shopping mall at the level of Normajin, membership card production, linking with nervous or nervous level Internet shopping mall, recruiting member merchants affiliated with northeastern or northeastern level internet shopping mall, A member of a membership card associated with a shopping mall is recruited, a membership card member uses a card, and a consumer satisfies a customer satisfaction level, and membership of the membership card is activated and sales are activated.

However, if you need to recruit merchants for each type of business, and if you can not supply merchants with margin and get margins, you will not be able to collect merchants at their core. In addition, It is obvious that the profit structure that the Internet shopping mall should take, and it is obvious that after collecting only the members, it will return to the supply price which leaves the same distribution margin as the existing internet shopping.

In an embodiment of the present invention, a distribution margin is provided as a reserve, and after the member is converted into a paid member, the user can purchase the article using the reserve, thereby enabling the consumer to enjoy the position and profit of the seller, By shifting from finding the lowest price by saving points to sharing the life platform, it is possible to provide the platform of the cost consumption of the owner through the profit obtained by the purchaser's purchase and the reserve obtained by the subscriber's paid member subscription , A method of providing a life platform service in which consumer participation type promotion, distribution and purchase are integrated. It should be understood, however, that the technical scope of the present invention is not limited to the above-described technical problems, and other technical problems may exist.

As a technical means for achieving the above technical object, an embodiment of the present invention is a method for providing a lifestyle platform service, comprising: receiving a subscription event for subscribing to a life platform service page provided by a life platform service providing server from a user terminal; A step of accepting a subscription without paying or granting a management fee to a user terminal when the subscription is a free subscription for the user terminal, a list of the lowest price for the retrieved goods through the web crawling, The method comprising the steps of: outputting a reserve corresponding to the product cost and the distribution margin of the user terminal; storing the reserve corresponding to the distribution margin in the user terminal when the user terminal purchases the article; , There is a paid subscriber along the shared path And accumulating a predetermined percentage of the fee-added fee to the user terminal as a reserve.

According to any one of the above-mentioned objects of the present invention, the distribution margin is provided as a reserve, and after the user is converted into a paid member, the user can purchase the article using the reserve, so that the consumer has the position and interest of the seller, And the sharing of the living platform from the search for the lowest price by the point of saving, it is possible to obtain the profit from the purchaser's purchase and the reserve obtained from the paid member's subscription, Platform can be provided.

FIG. 1 is a view for explaining a life-platform service providing system in which a consumer participation type public relations, distribution, and purchase are integrated according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a life-platform service providing server included in the system of FIG. 1. FIG.
FIG. 3 is a diagram for explaining an embodiment of creating an account in a life platform page in which a consumer participatory PR, distribution, and purchase are integrated according to an embodiment of the present invention.
FIG. 4 is a view for explaining an embodiment of a content advertisement marketing provided on a life platform page in which consumer participation type public relations, distribution, and purchase are integrated according to an embodiment of the present invention.
FIG. 5 is a diagram for explaining an embodiment of contents provided on a life platform page in which consumer participation type public relations, distribution, and purchase are integrated according to an embodiment of the present invention.
FIG. 6 is a view for explaining an embodiment of a lowest price comparison system provided on a life platform page in which consumer participation type PR, distribution, and purchase are integrated according to an embodiment of the present invention.
FIG. 7 is a view for explaining a main screen provided on a life platform page in which a consumer participation type publicity, distribution, and purchase are integrated according to an embodiment of the present invention.
FIG. 8 is a view showing a comparison between a conventional platform and a life platform page in which the consumer participation type PR, distribution, and purchase are integrated according to an embodiment of the present invention.
FIG. 9 is a diagram for explaining a user expansion and sharing function provided on a life platform page in which a consumer participatory PR, distribution, and purchase are integrated according to an embodiment of the present invention.
10 is a flowchart illustrating a method of providing a lifestyle platform service in which a consumer participation type public relations, distribution, and purchase are integrated according to an embodiment of the present invention.
FIG. 11 is a screen on which a life platform service application in which the consumer participation type public relations, distribution, and purchase are integrated according to an embodiment of the present invention is actually implemented.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "including" an element, it is to be understood that the element may include other elements as well as other elements, And does not preclude the presence or addition of one or more other features, integers, steps, operations, components, parts, or combinations thereof.

The terms "about "," substantially ", etc. used to the extent that they are used throughout the specification are used in their numerical value or in close proximity to their numerical values when the manufacturing and material tolerances inherent in the stated meanings are presented, Accurate or absolute numbers are used to help prevent unauthorized exploitation by unauthorized intruders of the referenced disclosure. The word " step (or step) "or" step "does not mean" step for. &Quot;

In this specification, the term " part " includes a unit realized by hardware, a unit realized by software, and a unit realized by using both. Further, one unit may be implemented using two or more hardware, or two or more units may be implemented by one hardware.

In this specification, some of the operations or functions described as being performed by a terminal, a device, or a device may be performed instead in a server connected to the terminal, device, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed in a terminal, device or device connected to the server.

In this specification, some of the operations or functions described in the mapping or matching with the terminal are used for mapping or matching the unique number of the terminal or the identification information of the individual, which is the identification data of the terminal . ≪ / RTI >

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

Recent breakthroughs in medical technology and improved access to medical care have contributed to the extension of the public's health life. As the number of medical service users increases as the age of aging society increases, expectations of medical consumers' rights awareness and quality of medical service are high, and medical disputes among stakeholders are expected to increase in the future. Medical disputes are a serious social problem that affects people 's life and health. On the other hand, it is very difficult to prove the appropriateness of medical activities as general consumers due to the specialty of medical practice, asymmetry of medical information, and discretion. As a result, medical disputes between the parties are not easy to solve, and it is also difficult to use them easily because it is economical and time-consuming to solve through litigation. In the case of private insurers, in the case of 'medical consultation' for making a decision on the payment of insurance benefits, requests are concentrated on doctors favorable to specific hospitals and their payment policies. On the basis of these results, It is reported that they are reserving, and as a result, more and more consumers are appealing for claims related to insurance claims.

In order to guarantee the objectivity and fairness of the consultation itself, such as the objectivity of consultation due to bias of advisory, the information of consultation and advisory contents, etc., It is required to provide social means to reduce the social cost of medical care, to analyze the type of medical damages and to provide advance information so that consumers have the right to know and prevent medical disputes in advance.

Accordingly, in one embodiment of the present invention, the medical consulting big data structure includes information on the medical consultation result information, which is the basic data for calculating the medical care costs for the purpose of realizing the insurable profit based on various medical practice, diseases, prescription history, And provides a visualization service for various statistical information. It makes functionalization so that consultation result oriented medical statistical information can be seen at a glance. To this end, in an embodiment of the present invention, the constituent features of the medical information medical consulting big data can be summarized as follows, but the present invention is not limited thereto.

First, use the primary medical service prescription contents data of the medical institution as the basic basis (enter the medical treatment record of the patient or the insured person) and the second is the actual insurance medical condition And thirdly, the electronic data collected and constructed for the new consultation request is continuously updated by the self-learning inference function , And to provide an algorithm for comparing the actual results with the best results. And fourth, it is suitable for the inquiry service of the insurer and the insured because of the immediacy of the data, To minimize the controversy between the two sides. Finally, through medical consultation Big Data, management of IT infrastructure, security, and other external researchers can be provided.

One embodiment of the present invention having such background and object will be described below, but the object and means are not limited thereto.

FIG. 1 is a view for explaining a life-platform service providing system in which a consumer participation type public relations, distribution, and purchase are integrated according to an embodiment of the present invention. 1, a system 1 for providing a lifestyle platform service in which a consumer participation type public relations, distribution and purchase is integrated includes a user terminal 100, a lifestyle platform service provision server 300, at least one shared terminal 400, . ≪ / RTI > However, the system 1 for providing a lifestyle platform service in which the consumer participation type PR, distribution, and purchase are incorporated in FIG. 1 is only an embodiment of the present invention, and thus the present invention is not limited to FIG.

At this time, the respective components of FIG. 1 are generally connected through a network 200. For example, as shown in FIG. 1, a user terminal 100 may be connected to a life platform service providing server 300 and at least one shared terminal 400 through a network 200. The life platform service providing server 300 may be connected to the user terminal 100 and at least one shared terminal 400 through the network 200. [ In addition, at least one of the shared terminals 400 may be connected to the life platform service providing server 300 and the user terminal 100 through the network 200.

Here, the network means a connection structure in which information can be exchanged between each node such as a plurality of terminals and servers. Examples of such a network include RF, 3rd Generation Partnership Project (3GPP) network, Long Term A Wide Area Network (WAN), a Wireless Local Area Network (WLAN), a Wide Area Network (WAN), and a Wide Area Network (WAN) , A Personal Area Network (PAN), a Bluetooth network, an NFC network, a satellite broadcast network, an analog broadcast network, a DMB (Digital Multimedia Broadcasting) network, and the like.

In the following, the term at least one is defined as a term including the singular and plural, and even though the term " at least one " does not exist, it is to be understood that each constituent may exist singly or plurally, It will be self-evident. It is to be noted that the constituent elements may be provided singularly or plurally in various manners depending on the embodiment.

The user terminal 100 may be a terminal that outputs a life platform using a web page, an app page, a program, or an application related to a life platform service in which consumer participation type promotion, distribution, and purchase are integrated. The user terminal 100 may be a terminal that shares life information and interesting contents with at least one shared terminal 400 from the content type advertisement. In addition, the user terminal 100 may be a terminal that creates an account on a page, makes a purchase for the source, and provides management fees and the like to the life platform service provision server 300 by postpaid using the accumulated funds. When the user terminal 100 creates an account in a page provided by the life platform service providing server 300 at the at least one customer terminal 400 and makes a purchase, the user terminal 100 receives a purchase deposit Lt; / RTI > At this time, when the at least one customer terminal 100 makes a payment as a paid member after switching from the at least one customer terminal 400 to a paid member, the user terminal 100 may be a terminal that receives a predetermined percentage of the payment amount as a reserve .

Here, the user terminal 100 may be implemented as a computer capable of connecting to a remote server or terminal through a network. Here, the computer may include, for example, a navigation device, a notebook computer equipped with a web browser (WEB Browser), a desktop, a laptop, and the like. At this time, the user terminal 100 may be implemented as a terminal capable of connecting to a remote server or terminal through a network. The user terminal 100 may be, for example, a wireless communication device with guaranteed portability and mobility, such as a navigation system, a Personal Communication System (PCS), a Global System for Mobile communications (GSM), a Personal Digital Cellular (PDC) Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication) -2000, Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wibro (Wireless Broadband Internet) A handheld based wireless communication device such as a smartphone, a smartpad, a tablet PC, and the like.

The life-platform service providing server 300 may be a server that provides a life-platform service web page, an app page, a program, or an application in which consumer participation type promotion, distribution, and purchase are integrated. In addition, the living platform service providing server 300 may allow the user terminal 100 to select a paid member or a free member when creating an account. At this time, the paid member according to an embodiment of the present invention may pay the charged member fee by cash or the like, or may deduct the paid member fee from the reserve money to postpaid money through the registered member, It is defined as including paid members who have been converted into paid members. In other words, even if you are a free member, you have to deduct the reserve afterwards, so it is virtually free only as a provisional free member. Accordingly, when the lifestyle platform service providing server 300 registers as a free member in the user terminal 100, the lifestyle platform service providing server 300 accumulates the purchasing results of the sharers as the user's reserve according to the purchase amount or the share, And if the accumulated amount reaches the settlement amount, the amount accumulated after the conversion to the paid member may be a server that enables the user to make the usefulness possible.

Here, the lifestyle platform service providing server 300 may be implemented as a computer capable of connecting to a remote server or terminal through a network. Here, the computer may include, for example, a navigation device, a notebook computer equipped with a web browser (WEB Browser), a desktop, a laptop, and the like.

The at least one shared terminal 400 may be a terminal of a user of a user (a sharer) who uses a web page, an app page, a program, or an application related to a life platform service integrated with consumer participation type public relations, distribution and purchase. At this time, when at least one of the shared terminals 400 outputs the content transmitted from the user terminal 100, outputs a page, creates an account and makes a purchase, the life platform service providing server 300 Can accumulate a deposit in the user terminal 100. [ In addition, when at least one of the shared terminals 400 has joined the paid membership for distribution or the like, the lifestyle platform service providing server 300 transmits a predetermined percentage of the paid member payment amount to the user terminal 100 as a reserve Can be accumulated. At this time, since at least one of the shared terminals 400 is a member of the life platform service providing server 300, such as the user terminal 100, or describing the user as a sharer, It is to be understood that the configuration and functions of the user terminal 100 described above may be included in at least one of the shared terminals 400 and vice versa.

Here, the at least one shared terminal 400 may be implemented as a computer capable of connecting to a remote server or terminal through a network. Here, the computer may include, for example, a navigation device, a notebook computer equipped with a web browser (WEB Browser), a desktop, a laptop, and the like. At this time, the at least one shared terminal 400 may be implemented as a terminal capable of connecting to a remote server or a terminal through a network. At least one shared terminal 400 is a wireless communication device that is guaranteed to be portable and mobility, for example, a navigation system, a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC) , A PHS (Personal Handyphone System), a PDA (Personal Digital Assistant), an IMT (International Mobile Telecommunication) -2000, a CDMA (Code Division Multiple Access) -2000, a W-CDMA Based wireless communication device such as a wireless Internet terminal, a smartphone, a smartpad, a tablet PC, and the like.

FIG. 2 is a block diagram illustrating a life-platform service providing server included in the system of FIG. 1, and FIGS. 3 through 9 illustrate a life-platform service providing server included in the system of FIG. 1, according to an embodiment of the present invention. Service according to an embodiment of the present invention.

2, the lifestyle platform service providing server 300 includes a receiving unit 310, an approval unit 320, an output unit 330, a storage unit 340, an accumulation unit 350, a switching unit 360, And a sales accumulation unit 370.

The life platform service provision server 300 according to an embodiment of the present invention or another server (not shown) operating in cooperation with the user platform 100, the at least one shared terminal 400, The user terminal 100 and the at least one shared terminal 400 may be connected to the consumer 500 through a communication network such as a cellular phone or a cellular phone when transmitting a life platform service application, a program, an application page, a web page, You can install or open life-platform service applications, programs, app pages, web pages, etc. that incorporate participating public relations, distribution and purchasing. Also, a service program may be executed in the user terminal 100 and at least one shared terminal 400 using a script executed in a web browser. Here, a web browser is a program that enables a WWW (World Wide Web) service, and is a program for receiving and displaying hypertext described in hypertext mark-up language (HTML), for example, Netscape (Netscape) An Explorer, chrome, and the like. Further, the application refers to an application on the terminal, for example, an app (app) running on a mobile terminal (smart phone).

2, the receiving unit 310 may receive a subscription event for subscribing to a lifestyle platform service page provided by the lifestyle platform service providing server 300 from the user terminal 100. [

The approval unit 320 can approve the subscription without paying or granting the management fee to the user terminal 100 when the subscription event is a free subscription for purchase.

The output unit 330 outputs a list corresponding to the lowest price list for the goods searched through the web crawling and the goods cost and the distribution margin of the life platform service page when the user terminal 100 searches for the goods can do. At this time, the lowest price of the product provided by the page of the present invention is the price including the cost of the goods and the distribution margin, and if the account is not created, the cost of the goods and the margin of the distribution can not be seen because the participant is not the position of the participant.

The storage unit 340 may store the reserve corresponding to the distribution margin in the user terminal 100 when the user terminal 100 purchases the product. For example, assuming that the ramen provided by the page of the present invention is 3600 won, and the supplier is 2000 won, the distribution margin is 1600 won, the user pays 3600 won and the distribution margin of 1600 won is accumulated as a reserve. That is, the consumer can construct a consumer network using the page of the present invention in such a manner that the margin to the distributor is returned to the user. For example, if 30 million networks of KakaoTalk were created, it is recommended to download and execute the paid texts free of charge to the acquaintances. If consumers can build their own networks voluntarily, It is possible to provide the consumers with the portion to return to the distributor, and the consumer can buy the goods at the supply price through this and receive the reserve money.

After the lifestyle platform service page is shared by the user terminal 100 and the charged member exists along the shared path, the accumulation unit 350 accumulates a predetermined percentage of the charged fee to the user terminal 100 . In the case where the + button provided at the upper right of the life platform service page is selected in the user terminal 100, the path of the life platform service page to the messenger linked with the user terminal 100 and the terminal subscribed to the social media service . ≪ / RTI > It will be appreciated that the position and shape of the + interface may be changed at this time.

Here, the path of the page includes the account of the user terminal 100, and may be a combination of the account of the user terminal 100 and the address of the life platform service page. For example, if the account is AAAA and the address of the page is BBBB.com, then the path of the page could be AAAA.BBBB.com, thereby identifying the sharer and sharer.

The switching unit 360 may be configured such that after the lifting platform service page is shared in the user terminal 100 by the accumulating unit 350 and the charged subscriber exists along the shared path, If the reserve accumulated in the user terminal 100 becomes equal to the charged subscription fee, the reserve is converted into a reserve for possible use and subtracted, and the account of the user terminal 100 is transferred to the paid member You can switch to an account. For example, if the paid membership management fee (defined as the same term as the subscription fee and the payment amount) is 30,000 won per month and the fee is 359,000 won per year, the account is paid to the sharer ), The user can accumulate a reserve amount of 100,000 won. Of course, it will be obvious that the management fee and reserve can be increased or decreased depending on the embodiment.

The sales accumulating unit 370 may store a lifetime platform service page in the user terminal 100 and then transmit a predetermined percentage of the subscription fee to the user terminal 100 when there is a paid subscriber along the shared route If a paid member, who is a registered member, is sold, the accumulated amount corresponding to a predetermined percentage of the sold amount can be accumulated in the user terminal 100. [

On the other hand, the free subscription user terminal 100 is a free subscriber, the subscription amount accumulated in the user terminal 100 is accumulated, the paid subscription fee is deducted as postpaid and converted into a paid member, Can be deactivated. For example, if the paid subscription fee is 359,000 won per year, the free member will not be able to use the amount he or she earns until the reserve reaches 359,000 won. However, when the reserve amount reaches 359,000 won, the amount that has been accumulated since the conversion into a paid member becomes the amount that can be used by himself or as a distribution margin. Accordingly, the amount accumulated after the conversion into a paid member can be converted into a usable point, for example, when the user can use the money to buy the goods thereafter.

In addition, the reserve due to the paid membership or the fee due to the paid membership due to the sale of the article sold by the paid member, which is a paid member, may be a real-time available reserve, As shown above.

And, the life platform service page can provide goods or service goods by predetermined categories. At this time, the preset category is displayed on the main page in a checkered form, and when any one of the predetermined categories is selected and the submenu of the selected category is selected, the product mapped in the submenu is output, The lowest price comparison list up to which the prices of at least one site selling the lowest price comparison list can be output.

In addition, the life-platform service providing server 300 provides the advertisement contents for promoting the life-platform service page to the life-platform service page, and when the user terminal 100 shares the path of the advertisement contents, To the life platform service page.

Meanwhile, the life platform service providing server 300 may further include a recommendation function in the life platform service page, and a method of improving the traditional collaborative filtering in which the same items are repeatedly recommended to a specific user may be used. In other words, recent online commerce sites are trying to expose appropriate products by introducing personalization recommendation function based on past history of customers in addition to general information retrieval. Collaborative filtering provides excellent recommendation results by using social recommendation technique. However, There are problems such as difficulty in recommendation of new products, a rare matrix problem in which evaluation data are scarce, and duplicate recommendation of popular products.

Accordingly, the life-platform service providing server 300 searches for a user group (neighbor, follower) having similar preferences to a specific user, divides the number of users included in the neighbor into a predetermined range within a predetermined range, . Then, the lifestyle platform service providing server 300 calculates the number of new items not recommended with respect to the previous recommendation list of the target user for each of the recommendation lists, and the redundancy rate indicates the number of new items Is defined as the ratio of the new item recommended to be subtracted from 1. At this time, it is possible to calculate the redundancy rates of the plurality of recommendation lists, respectively, and to present the recommendation list to the user in the end.

In addition, the lifestyle platform service providing server 300 may provide an associated product recommendation. In other words, the increasing number of commodities in e-commerce causes side effects that consumers can not find the goods they want. Unlike in the past, where consumers only see limited products and make purchasing decisions from them, consumers are trying to acquire a variety of information and find products that suit their taste. For example, many online shopping malls, including Amazon, are making efforts to present recommended products in order to meet the needs of consumers and increase sales. Provide quick and easy access to products.

In this case, the association rule is expressed in the form of the following with the support (sup, sup), confidence (conf) and the antecedent item (A) and the subsequent item (C) The degree of support and reliability is used to express the strength of the association rule, where the support is measured as the ratio of transactions in which the leading item and the trailing item simultaneously appear in the total transaction, . It is possible to interpret this fact as a suggestion that consumers who purchase a lead item may be more likely to accept it if the item with higher reliability is recommended.

Accordingly, the related product recommendation method according to the embodiment of the present invention can calculate the score that can determine the ranking of the recommended product in order to determine which item is preferable to recommend for the given reference product have.

The recommendation of the related product can be made by a method of finding a related product suitable for recommendation for a specific product based on the correlation between the products. In online shopping, generally, about 10 items are exposed in a specific area of an individual product page. It is very important to select and arrange the recommended products to increase consumer's selectivity. Accordingly, a method according to an embodiment of the present invention is a method for calculating a preference degree of a recommendation item for each individual product by using scores using an association rule mining technique and a regression analysis model as a method for determining the exposure order of a recommended product Can be used.

First, the order data is divided into a learning set and a verification set. The order data is divided into two sets by the random sampling method, and the same consumer order is included in the same set. Second, the association rule is extracted from the learning set. It is assumed that the items purchased by the same consumer are included in the same shopping cart, and an association rule is created by finding a product having a correlation with each other in the purchase process of the product using the association rule mining technique. In this process, the support, reliability, and improvement of each rule are measured.

Third, apply the rule to the verification set and obtain the recommendation success rate for each rule. If the reference product (pre-item) is included for each consumer in the verification set, the success of the recommendation is measured by confirming whether the recommendation product is also included. The recommendation success rate with a value between 0 and 1 is obtained by calculating the ratio of the total number of recommendations for each rule by the ratio.

Fourth, a regression model is created using the recommendation success rate of each rule and the association rule scale. The recommendation success rate (HitRate) obtained in the previous section is used as a variable of support (supA) of the reference product, support of the recommendation product (supB), reliability of the rule (conf) The regression model can be constructed. Fifth, the recommendation score of the association rule is calculated using the coefficients of the regression model. The recommendation score can be calculated by excluding the error term from the equation on the right side of the equal sign in the association rule model.

In other words, it is possible to calculate the hit rate together with the support of the reference product and the recommendation product together with the support, reliability, and improvement of the association rule generated from the learning set, and use it as a recommendation score. From this, it is possible to set a list of recommended products for one reference product. However, it is obvious that it is possible to provide association recommendation by various techniques or methods without being limited to the above-described methods.

Hereinafter, an operation process according to the configuration of the lifestyle platform service providing server of FIG. 2 will be described in detail with reference to FIG. 3 through FIG. 9. FIG. It should be apparent, however, that the embodiments are only examples of the various embodiments of the present invention.

FIG. 3 is a diagram for explaining an embodiment of creating an account in a life platform page in which a consumer participatory PR, distribution, and purchase are integrated according to an embodiment of the present invention. Referring to FIG. 3, a URL can be copied and transmitted using a messenger such as KakaoTalk, social media such as Facebook, mobile phone characters, etc., and the application can be downloaded and used after registering the account through the received URL. If you do not want to download the application, you can make it accessible to the app page or web page. At this time, the URL of the user who created the subscriber may be a combination of his or her ID and the common domain. As a result, when the subscriber becomes a sharer and shares the subscriber's URL with the subscriber, Allows sharers to be automatically identified. Accordingly, even if a recommender is not separately listed, the reserve can be automatically provided to the sharer according to the purchase of the sharer. Of course, it will be appreciated that URLs may be generated differently according to embodiments.

FIG. 4 is a view for explaining an embodiment of a content advertisement marketing provided on a life platform page in which consumer participation type public relations, distribution, and purchase are integrated according to an embodiment of the present invention. Referring to FIG. 4, for example, individuals who generate a large amount of content on a YouTube may attach advertisements on the YouTube server itself as the number of views increases and provide the proceeds to the YouTube canvases. As such, in one embodiment of the present invention, the technique is used, but it is noted that the present invention does not have such interesting content.

That is, the difference is that the lifestyle platform according to the embodiment of the present invention provides a moving and pleasant video concept. Accordingly, users can share the same, and even if the recipient, who is the recipient, does not purchase directly, it is continuously shared. If one recipient makes a purchase or subscribes as a paid member and starts distribution, The user terminal 100 can accumulate the deposit.

FIG. 5 is a diagram for explaining an embodiment of contents provided on a life platform page in which consumer participation type public relations, distribution, and purchase are integrated according to an embodiment of the present invention. Referring to FIG. 5, the content is necessary for real life and various contents can be configured for each field. In other words, if the online shopping mall only provides contents for the goods to be sold, the contents according to the embodiment of the present invention can provide the contents of the SNS and the contents of the online shopping mall together, . At this time, the time kill is a menu composed of time-limited products in the category, a joint purchase is a menu including products designed in a deep discount structure in the current category, and a local product is a menu in which various items of small and medium- .

FIG. 6 is a view for explaining an embodiment of a lowest price comparison system provided on a life platform page in which consumer participation type PR, distribution, and purchase are integrated according to an embodiment of the present invention. Referring to FIG. 6, a lifestyle platform according to an embodiment of the present invention provides a minimum value comparison. In other words, in order for a user A to buy a product B, the search is performed through a portal site. Accordingly, since the user A has an account but is still suspicious and is expected to search for a product B, the product provided by the page itself according to the embodiment of the present invention always provides the price It is formed at the lowest price to secure price competitiveness and secure the trust of users (buyer and sharer). In this case, there are no consumer outflows to other portal sites, more people are purchasing through this platform, and consumer networks that consumers call consumers can be built voluntarily.

FIG. 7 is a view for explaining a main screen provided on a life platform page in which a consumer participation type publicity, distribution, and purchase are integrated according to an embodiment of the present invention. Referring to FIG. 7, a daily life service service page according to an embodiment of the present invention is provided with a monthly cost of 33,000 KRW (a concept that a consumer participates in company management) And a method of deducting management fees as points can be used. The period of the point accumulation is not determined separately and it may be a method of automatically deducting the accumulated accumulation accumulated after purchase. At this time, the member (voluntary consumer) can be divided into a paid member and a free member as described above. Here, the paid member may be a member who intends to purchase and distribute goods at the supply price even after paying the management fee. At this time, when a paid member sells, the number of orders is increased in the life platform service page, so that a reserve fund for the purchase is accumulated, and a distribution margin of the product that the user sells through another platform or the like can be obtained.

The more menu is a sitemap that can view various contents composition at a glance. The total number of accounts reflects the number of currently generated accounts in real time, and the keyword search window provides a function of searching for goods and contents quickly, The account transfer icon is an icon for transferring the account URL by SNS or IM. The account information status window displays information of the user (consumer, member of the platform, member of the platform), that is, the currently confirmed point, the scheduled point, Information such as a generated number can be output.

FIG. 8 is a view showing a comparison between a conventional platform and a life platform page in which the consumer participation type PR, distribution, and purchase are integrated according to an embodiment of the present invention. Referring to FIG. 8, if the existing platform is not able to know the shipment cost (supply price) and the consumer has to be satisfied with just finding the lowest price, the living platform according to the embodiment of the present invention exposes the cost, It is possible to perform functions as an independent consumer rather than a passive consumer, and at the same time, it is possible to obtain the lowest price gain.

FIG. 9 is a diagram for explaining a user expansion and sharing function provided on a life platform page in which a consumer participatory PR, distribution, and purchase are integrated according to an embodiment of the present invention. For example, in the case of KakaoTalk and Facebook, the user himself can publicize and inform the user of the life platform according to the embodiment of the present invention. have. You can also use a network of power bloggers, cafe operators, and various non-profit organizations. In other words, nonprofit organizations suffer from financial hardships due to insufficient funds. Nonprofit organizations can also provide opportunities for nonprofit organizations to utilize their networks if they can buy them at the time of purchase.

2 to 9, a method of providing a life platform service in which the consumer participation type publicity, distribution, and purchase are not described is described in detail with reference to FIG. 1, And therefore, the following description will be omitted.

10 is a flowchart illustrating a method of providing a lifestyle platform service in which a consumer participation type public relations, distribution, and purchase are integrated according to an embodiment of the present invention. 10, the lifestyle platform service providing server receives a subscription event for subscribing to a lifestyle platform service page provided by the lifestyle platform service providing server from the user terminal (S1100).

If the subscription event is a free subscription for purchase, the lifestyle platform service providing server approves subscription without paying or granting a management fee to the user terminal (S1200).

When searching for an item at the user terminal, the life-platform service providing server outputs a list corresponding to the lowest price list for the goods searched through the web crawling and a reserve corresponding to the goods cost and the distribution margin of the life platform service page (S1300).

When purchasing an article from a user terminal, the life platform service providing server stores the reserve corresponding to the distribution margin in the user terminal (S1400). After sharing the life platform service page in the user terminal, If there is a registered subscriber, a predetermined percentage of the subscription fee charged to the user terminal is accumulated as a reserve (S1500).

10, a method of providing a lifestyle platform service in which the consumer participation type publicity, distribution, and purchase are integrated is described with reference to FIGS. 1 through 9, And therefore, the following description will be omitted.

FIG. 11 is a screen on which a life platform service application in which the consumer participation type public relations, distribution, and purchase are integrated according to an embodiment of the present invention is actually implemented. Referring to FIG. 11, it can be seen that as the number of followers (between the neighbor and the shareee-shareer) increases, the more the share, the greater the amount of the accumulated amount and the benefit to return to the user. Thus, in the process of sharing interesting images, it can be seen that the consumers themselves can participate in advertising, become the subject of active publicity at the same time as consumers, and the profit can be distributed .

A method of providing a lifestyle platform service in which a consumer participatory PR, distribution, and purchase are integrated according to the embodiment described with reference to FIG. 10 includes the steps of providing a recording medium including a command executable by a computer, As shown in FIG. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer readable medium may include both computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The method of providing a lifestyle platform service in which the consumer participation type publicity, distribution and purchase are integrated according to the embodiment of the present invention includes a step of providing an application installed basically in the terminal (including a program included in a platform, And may be executed by an application (i.e., a program) directly installed on a master terminal by a user via an application providing server such as an application store server, an application, or a web server associated with the service. In this sense, the method of providing a lifestyle platform service in which the consumer participation type PR, distribution, and purchase are integrated according to the above-described embodiment of the present invention is implemented as an application installed in the terminal or directly installed by the user And recorded on a computer-readable recording medium such as a terminal.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

Claims (8)

A life platform service providing method executed by a life platform service providing server,
Receiving a subscription event for joining a life platform service page provided by the life platform service providing server from a user terminal;
If the subscription event is a free subscription for purchase, approving subscription without paying or granting a management fee to the user terminal;
When searching for an item at the user terminal, a minimum price list including an item cost and a distribution margin for the item searched through a web crawling and a reserve corresponding to a product cost and a distribution margin of the life platform service page are output ;
Storing a margin corresponding to the distribution margin in the user terminal when the user terminal purchases the article, and returning a margin to the user to the distributor;
A step of, when sharing the life platform service page at the user terminal, accumulating a predetermined percentage of the charged membership fee to the user terminal as a reserve if there is a charged member along the shared path;
Lt; / RTI >
After the step of sharing a predetermined percentage of the charged subscription fee with the user terminal as a reserve if there is a subscription member along the shared path after sharing the life platform service page at the user terminal,
Converting and transferring the reserve to an available reserve and switching the account of the user terminal to an account of a paid member when the reserve accumulated in the user terminal becomes equal to the charged subscription fee;
Further comprising:
After the step of sharing a predetermined percentage of the charged subscription fee with the user terminal as a reserve if there is a subscription member along the shared path after sharing the life platform service page at the user terminal,
Accumulating, in the user terminal, a reserve corresponding to a predetermined percentage of the sold amount when the paid member is selling the circulated goods;
Further comprising:
When the user terminal selects the + button provided on the upper right of the lifestyle platform service page, the lifestyle platform service page path is provided to the messenger linked with the user terminal and the terminal subscribed to the social media service A method of providing a lifestyle platform service that incorporates consumer participation type public relations, distribution and purchase.
delete delete delete The method according to claim 1,
Wherein the path of the page includes an account of the user terminal,
Wherein the life platform service page comprises a combination of an account of the user terminal and an address of the life platform service page.
The method according to claim 1,
The free subscription user terminal is a free subscriber, the user terminal accumulates the accumulated subscription fee, subtracts the subscription subscription fee to postpaid subscription to convert it into a subscription subscription, and deactivates the usage of the subscription subscription until subtracting the subscription subscription fee ,
The method according to any one of claims 1 to 5, wherein the paid membership is a deposit available in real time, and the reserve due to the sale of the paid member, A method of providing a living platform service that integrates public relations, distribution, and purchasing.
The method according to claim 1,
The life platform service page includes:
Providing goods or services goods by predetermined categories,
The predetermined category is output on a main page in a checkered pattern,
Comparing the prices of at least one site for selling the goods, if any one of the predetermined categories is selected and a lower menu of the selected category is selected, And the lowest price comparison list output is outputted. The method of providing the life platform service integrated with the consumer participation type public relations, distribution and purchasing.
The method according to claim 1,
The life-platform service providing server includes:
Providing advertising content for promoting the life platform service page to the life platform service page,
Wherein when the user terminal shares the path of the advertisement content, the advertisement content is moved to the life platform service page along the path of the advertisement content.

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