CN105590233A - Method and system for releasing information of commodities or service - Google Patents

Method and system for releasing information of commodities or service Download PDF

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Publication number
CN105590233A
CN105590233A CN201410791436.7A CN201410791436A CN105590233A CN 105590233 A CN105590233 A CN 105590233A CN 201410791436 A CN201410791436 A CN 201410791436A CN 105590233 A CN105590233 A CN 105590233A
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China
Prior art keywords
service
commodity
user
information
social platform
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201410791436.7A
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Chinese (zh)
Inventor
王丹丹
鲁志军
尹亚伟
冯亮
费志军
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
China Unionpay Co Ltd
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China Unionpay Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by China Unionpay Co Ltd filed Critical China Unionpay Co Ltd
Priority to CN201410791436.7A priority Critical patent/CN105590233A/en
Publication of CN105590233A publication Critical patent/CN105590233A/en
Pending legal-status Critical Current

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Abstract

The invention discloses a method and a system for releasing the information of commodities or service. The information of commodities or service is released to a social platform through a system for releasing commodities or service. The released information of commodities or service is from, for example, commodity/service data provided by a commodity/service provider. The released information of commodities or service can be embedded into the social platform in the form of tag, and when a user clicks the tag, the page jumps from the page of the social platform to a commodity/service page through a link contained in the tag. The user can completes purchase on the commodity/service page, and when purchase is completed, a rebate can be returned to the user account of the social platform.

Description

The method and system of the information of a kind of publishing commodity or service
Technical field
The present invention relates to ecommerce, and relate in particular to the method and system of the information of publishing commodity or service.
Background technology
In prior art, user buys commodity or service often realizes by shopping website on merchant website or line. But shopping website can not provide the product that is suitable for user for individual subscriber on merchant website or line, causing user to do shopping often wastes the plenty of time.
On the other hand, existing shopping is preferential often independent with payment process, needs the accumulating card of particular merchant or the buying behavior of the recording users such as product code is provided.
In addition, user often can not be shared with by shopping website on merchant website or line the good friend of oneself for the evaluation of commodity or service or hobby.
Therefore the method and system that, needs are a kind of more easily, user experiences the information of good publishing commodity or service.
Summary of the invention
The present invention publishes the method for the information of commodity or service, comprising:
Steps A: obtain commodity or service data from commodity or service provider,
Step B: the information of commodity or service is published to social platform,
Step C: obtain and recording user about the operation of these commodity or service,
Step D: obtain users personal data from social platform,
Step e: the information of commodity or service is published to social platform based on commodity or service data and users personal data.
Preferably, in step C, in the time judging that user is purchase about the operation of these commodity or service, give user preferential.
Preferably, in step B, the form of the information exchange of commodity or service being crossed to label is pushed to social platform,
In step C, user also comprises the label of the information of clicking commodity or service about the operation of these commodity or service, when judgement is in the time that this label is clicked by user, presents the commodity/service page for buying for user to user.
Preferably, in step C, also obtain user feedback data according to the user of record about the operation of these commodity or service, user feedback data comprises that user clicks the number of times of label and the number of times that user buys,
In step e, further based on user feedback data, the information of commodity or service is published to social platform.
The present invention also publishes the system of the information of commodity or service, comprising:
Device A: obtain commodity or service data from commodity or service provider,
Device B: the information of commodity or service is published to social platform,
Device C: obtain and recording user about the operation of these commodity or service,
Device D: obtain users personal data from social platform,
Device E: the information of commodity or service is published to social platform based on commodity or service data and users personal data.
Preferably, device C, in the time judging that user is purchase about the operation of these commodity or service, gives user preferential.
Preferably, device B is pushed to social platform for the form of the information exchange of commodity or service being crossed to label,
User also comprises the label of the information of clicking commodity or service about the operation of these commodity or service, in device C, for when judgement is in the time that this label is clicked by user, present the commodity/service page for buying for user to user.
Preferably, device C also obtains user feedback data according to the user of record about the operation of these commodity or service, and user feedback data comprises that user clicks the number of times of label and the number of times that user buys,
Device E is further published to social platform based on user feedback data by the information of commodity or service.
Brief description of the drawings
After having read the specific embodiment of the present invention with reference to accompanying drawing, those skilled in the art will become apparent the present invention. One skilled in the art will appreciate that accompanying drawing is only for coordinating detailed description of the invention that technical scheme of the present invention is described, and be not intended to protection scope of the present invention to be construed as limiting.
Fig. 1 is according to the diagram of the system of the publishing commodity of an embodiment or service.
Fig. 2 is the step schematic diagram according to the method for the information of the publishing commodity of an embodiment or service.
Detailed description of the invention
With reference to the accompanying drawings, the specific embodiment of the present invention is described in further detail. Should be understood that, can carry out structure and amendment function to described embodiment. In addition, can be for any given or specifically apply desiredly and favourable, one or more features of an embodiment can be combined with one or more features of another embodiment.
Fig. 1 is according to the diagram of the information of the publishing commodity of an embodiment or service. As shown in Figure 1, by the system of publishing commodity or service, the information of commodity or service is published to social platform. The commodity that are published or the information source of service are in the commodity/service data that for example provided by commodity/service provider. The commodity that are published or the information of service can be embedded into social platform by the form of label, and in the time that user clicks label, the page by the link that comprises in label from the page jump of social platform to the commodity/service page. User can complete purchase at the commodity/service page, and in completing purchase, can return profit to the user account of social platform preferential. On the other hand, can collect user feedback data and obtain users personal data by the mode of subscriber authorisation, reformulate Strategy for information issuing, to improve the convenience of user's shopping, strengthen the function of social platform. User feedback data is for example the number of times that user buys number of times and user and click label. Users personal data can obtain by demand the social platform of authorizing and use from user to user.
Fig. 2 is the step schematic diagram according to the method for the information of the publishing commodity of an embodiment or service. The method of the information of publishing commodity or service, comprising:
Steps A: obtain commodity or service data from commodity or service provider,
Step B: the information of commodity or service is published to social platform,
Step C: obtain and recording user about the operation of these commodity or service,
Step D: obtain users personal data from social platform,
Step e: the information of commodity or service is published to social platform based on commodity or service data and users personal data.
In this embodiment, user comprises that about the operation of these commodity or service click label and user buy by clicking label.
In one embodiment, in step C, in the time judging that user is purchase about the operation of these commodity or service, give user preferential. In the present invention, preferential can have various forms, for example, under the discount of these commodity or service, electronic cash, gift, integration, digital service (, the broadcasting of film or music), line service experience service (for example, food foretastes), other free commodity or service. In an example, preferential can being directly applied in user bought the bank card that commodity or service use or pays application. In an example, when judge user is also to judge whether user meets the preferential condition that gives while buying about the operation of these commodity or service simultaneously, and just give user preferential while giving preferential condition when judging that user meets. For example, judge whether user uses specific bank card or pay application. In an example, the preferential social account that can be restored to user, thus, user can directly use social account to carry out selection the purchase of commodity or service at social platform, and preferential after purchase commodity directly deposited in user social contact account, so that it is preferential to utilize social account directly to use. In another example, can set up special personal account for user, preferential for storing, for example in the system of publishing commodity or service for user sets up special personal account.
In one embodiment, in step B, the form of the information exchange of commodity or service being crossed to label is pushed to social platform. Label can comprise commodity or information on services, the ID of trade company through encrypting, obtain preferential mode, buy jump address connects or Xian Xia shops information. User can, by clicking label, be tied to bank card by favor information, completes transaction by the mode paying on line or the POS of Xian Xia shops pays. In one example, the commodity that tags detected is associated or the stock of service, and according to stock's fill-ins or service, or these commodity or service are removed from label, thus, can further improve user's experience of doing shopping.
In one embodiment, in step C, user also comprises the label of the information of clicking commodity or service about the operation of these commodity or service, when judgement is in the time that this label is clicked by user, presents the commodity/service page for buying for user to user. The commodity/service page can be generated from supplier's commodity/service data by the system basis of publishing commodity or service, and comprises the needed information that pays. In one example, in the time providing payment information by commodity/service page user oriented, also provide further favor information to user. This is further preferential is given user user after social platform forwards the information about commodity or service. In one example, provide the interface of input commodity or service evaluation and the forwarding link of these commodity or service by commodity/service page user oriented, so that user shares at social platform.
In one embodiment, in step C, also obtain user feedback data according to the user of record about the operation of these commodity or service, user feedback data can comprise that user clicks the number of times of label and the number of times that user buys, in step e, further based on user feedback data, the information of commodity or service is published to social platform. As mentioned above, in step e, based on commodity or service data and users personal data, the information of commodity or service is published to social platform. Here, commodity or service data can comprise title, description, classification, stock, crowd characteristic analysis. Users personal data can comprise age, sex, demographics feature, addresses of items of mail, contact method, social media personal information, friend information. In one example, can judge individual subscriber preference based on commodity or service data and users personal data, and the commodity relevant to individual subscriber preference or service are published to social platform.
Further, can also be according to comprising that user clicks the number of times of label and the number of times feedback data of user's purchase judges whether commodity or service in label are applicable to user. For example, can click that the number of times that the number of times of label and user buy calculates label clicking rate, buys conversion ratio, returns sharp redemption rate according to user, user shares one or more in forward rate. Wherein,
The number of times of number of times/advertisement pushing that label clicking rate=user clicks;
Purchase conversion ratio=user completes the number of times of number of times/user click of payment;
Return the preferential number of times/user of sharp redemption rate=customer consumption and obtain preferential number of times;
User shares forward rate=user and forwards the preferential number of times of preferential number of times/customer consumption.
In one example, user feedback data can also comprise the one or more of the high consumption volume of the purchase frequency in the brand, category, setting-up time section of commodity that user buys or service, the amount of consumption in setting-up time section, the last time buying, single etc. Thus, can further judge and be suitable for this user's commodity or service by these information, and issue in social platform. Be appreciated that above-mentioned one or more information can obtain by the information of the commodity of the buying behavior of supervisory user and purchase or service.
Corresponding with above-mentioned one or more processes, the present invention also publishes the system of the information of commodity or service. According to an embodiment, the system of the information of publishing commodity or service, comprising:
Device A: obtain commodity or service data from commodity or service provider,
Device B: the information of commodity or service is published to social platform,
Device C: obtain and recording user about the operation of these commodity or service,
Device D: obtain users personal data from social platform,
Device E: the information of commodity or service is published to social platform based on commodity or service data and users personal data.
In this embodiment, user comprises that about the operation of these commodity or service click label and user buy by clicking label.
In one embodiment, device C, in the time judging that user is purchase about the operation of these commodity or service, gives user preferential.
In an example, preferential can being directly applied in user bought the bank card that commodity or service use or pays application. In an example, when judge user is also to judge whether user meets the preferential condition that gives while buying about the operation of these commodity or service simultaneously, and just give user preferential while giving preferential condition when judging that user meets. In an example, the preferential social account that can be restored to user, thus, user can directly use social account to carry out selection the purchase of commodity or service at social platform, and preferential after purchase commodity directly deposited in user social contact account, so that it is preferential to utilize social account directly to use. In another example, can set up special personal account for user, preferential for storing, for example in the system of publishing commodity or service for user sets up special personal account.
In one embodiment, device B is pushed to social platform for the form of the information exchange of commodity or service being crossed to label.
In one example, the commodity that tags detected is associated or the stock of service, and according to stock's fill-ins or service, or these commodity or service are removed from label, thus, can further improve user's experience of doing shopping.
In one embodiment, user also comprises the label of the information of clicking commodity or service about the operation of these commodity or service, and device C, for when judgement is in the time that this label is clicked by user, presents the commodity/service page for buying for user to user.
In one example, provide the interface of input commodity or service evaluation and the forwarding link of these commodity or service by commodity/service page user oriented, so that user shares at social platform.
In one example, in the time providing payment information by commodity/service page user oriented, also provide further favor information to user. This is further preferential is given user user after social platform forwards the information about commodity or service.
In one embodiment, device C also obtains user feedback data according to the user of record about the operation of these commodity or service, user feedback data can comprise that user clicks the number of times of label and the number of times that user buys, and device E is further published to social platform based on user feedback data by the information of commodity or service.
In one example, can judge individual subscriber preference based on commodity or service data and users personal data, and the commodity relevant to individual subscriber preference or service are published to social platform.
Further, can also be according to comprising that user clicks the number of times of label and the number of times feedback data of user's purchase judges whether commodity or service in label are applicable to user.
In one example, user feedback data can also comprise the one or more of the high consumption volume of the purchase frequency in the brand, category, setting-up time section of commodity that user buys or service, the amount of consumption in setting-up time section, the last time buying, single etc. Thus, can further judge and be suitable for this user's commodity or service by these information, and issue in social platform.
Above-mentioned one or more processes can realize by other one or more devices of the system of the information of publishing commodity or service.
By the description of above embodiment, those skilled in the art can understand, and without departing from the spirit and scope of the present invention in the situation that, can also do various changes and replacement to the specific embodiment of the present invention. These changes and replacement all drop in the claims in the present invention book limited range.

Claims (8)

1. a method for the information of publishing commodity or service, is characterized in that, comprising:
Steps A: obtain commodity or service data from commodity or service provider,
Step B: the information of commodity or service is published to social platform,
Step C: obtain and recording user about the operation of these commodity or service,
Step D: obtain users personal data from social platform,
Step e: the information of commodity or service is published to social platform based on commodity or service data and users personal data.
2. the method for claim 1, is characterized in that,
In step C, in the time judging that user is purchase about the operation of these commodity or service, give user preferential.
3. method as claimed in claim 2, is characterized in that,
In step B, the form of the information exchange of commodity or service being crossed to label is pushed to social platform,
In step C, user also comprises the label of the information of clicking commodity or service about the operation of these commodity or service, when judgement is in the time that this label is clicked by user, presents the commodity/service page for buying for user to user.
4. method as claimed in claim 3, is characterized in that,
In step C, also obtain user feedback data according to the user of record about the operation of these commodity or service, user feedback data comprises that user clicks the number of times of label and the number of times that user buys,
In step e, further based on user feedback data, the information of commodity or service is published to social platform.
5. a system for the information of publishing commodity or service, is characterized in that, comprising:
Device A: obtain commodity or service data from commodity or service provider,
Device B: the information of commodity or service is published to social platform,
Device C: obtain and recording user about the operation of these commodity or service,
Device D: obtain users personal data from social platform,
Device E: the information of commodity or service is published to social platform based on commodity or service data and users personal data.
6. system as claimed in claim 5, is characterized in that,
Device C, in the time judging that user is purchase about the operation of these commodity or service, gives user preferential.
7. system as claimed in claim 6, is characterized in that,
Device B is pushed to social platform for the form of the information exchange of commodity or service being crossed to label,
User also comprises the label of the information of clicking commodity or service about the operation of these commodity or service, in device C, for when judgement is in the time that this label is clicked by user, present the commodity/service page for buying for user to user.
8. system as claimed in claim 7, is characterized in that,
Device C also obtains user feedback data according to the user of record about the operation of these commodity or service, and user feedback data comprises that user clicks the number of times of label and the number of times that user buys,
Device E is further published to social platform based on user feedback data by the information of commodity or service.
CN201410791436.7A 2014-12-19 2014-12-19 Method and system for releasing information of commodities or service Pending CN105590233A (en)

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CN107818477A (en) * 2017-09-27 2018-03-20 天脉聚源(北京)科技有限公司 One kind reward feedback method and device
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CN108235092A (en) * 2016-12-14 2018-06-29 杭州芯讯科技有限公司 information issuing method and device
CN109685600A (en) * 2018-11-19 2019-04-26 张水成 The evaluation share system for being browsed and being traded based on internet platform
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CN110827113A (en) * 2019-09-24 2020-02-21 口碑(上海)信息技术有限公司 Service data processing method, device and equipment
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Application publication date: 20160518