CN108009850A - Marketing advertisement scheme matching method and system - Google Patents
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- G06Q30/0277—Online advertisement
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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Abstract
The invention provides a marketing advertisement scheme matching method and system. The marketing advertisement scheme matching method comprises the following steps: s1, obtaining the label information of the advertisement object, and the advertiser selects the label; s2 at least one advertisement maker receives the label information of the advertisement object and makes an advertisement scheme; s3, extracting characteristic information in the advertisement scheme to match with the label information selected by the advertiser to obtain matching degree; s4 selecting a preset number of advertisement schemes from the advertisement schemes meeting the preset matching degree according to the sequence from big to small of the matching degree and pushing the advertisement schemes to the advertiser. The marketing advertisement scheme matching system comprises a label module, an acquisition module, an advertisement scheme module, an extraction module, a matching module, a pushing module and a popularization module. The marketing advertisement scheme matching method and the marketing advertisement scheme matching system have the advantages of automatic matching and reasonable judgment.
Description
Technical field
The present invention relates to Internet technical field, especially, is related to a kind of marketing advertisement scheme matching process and system.
Background technology
With the development of Internet technology, advertising sector changes a lot, and by traditional below-the-line promotion, is transformed into logical
The media such as internet hunt, website and forum are crossed to be promoted.The particularly development of development of Mobile Internet technology, audience are recognized
Degree of knowing is strengthened, the medium of advertisement increases, advertisement scheme quickly increases and the life cycle of advertisement scheme shortens.
Marketing advertisement scheme is one kind of advertisement scheme, is the highest advertisement scheme type of trade company's frequency of usage.Marketing is wide
Announcement scheme is to propose demand by advertisement side, ad producer is searched under business transaction platform or line on line, by ad production
Root designs more parts of advertisement schemes, then select one or more parts advertisement side therein by advertiser according to the related needs of advertisement side
Case is promoted.
Existing marketing advertisement scheme is made for ad producer according to the demand that advertiser proposes, the advertisement of making
The matching degree of scheme and advertisement side's demand without criterion at the same time can not automatic decision, cause advertisement scheme and advertiser demand it
Between matching degree it is poor, and then influence advertisement scheme marketing accuracy and marketing effectiveness.
The content of the invention
For solve marketing advertisement scheme of the prior art there are matching can not automatic and unreasonable judgement, cause marketing essence
The technical problem of parasexuality difference and marketing effectiveness difference, the marketing that the present invention provides a kind of advertisement scheme Auto-matching and rationally judges are wide
Announcement scheme matching process and system.
The present invention provides a kind of marketing advertisement scheme matching process, includes the following steps：
Audience label information is obtained, advertiser selects label；
At least one ad producer receives audience label information, scheme of preparing advertising；
Characteristic information in extraction advertisement scheme is matched with the label information that advertiser selects, and obtains matching degree；
From the advertisement scheme for meeting preset matching degree, by the order that matching degree is descending, the wide of default quantity is selected
Announcement scheme pushes to advertiser.
According to a preferred embodiment of the present invention, including tag library, each equal corresponding label of audience, wherein, often
A audience corresponds at least one label.
According to a preferred embodiment of the present invention, the label in tag library is the word extracted from ad object information
Language, with reference to the network temperature of word, meets preset condition, then using word as label.
According to a preferred embodiment of the present invention, the noun in advertisement scheme is extracted, judges that the noun is selected with advertiser
Whether the label selected is synonym, if satisfied, then the word is the characteristic information in advertisement scheme, if it is not, then obtaining the noun
Network temperature, meet preset heat value, then the word be advertisement scheme in characteristic information.
According to a preferred embodiment of the present invention, after advertiser's selection determines advertisement scheme, according in advertisement scheme
Channels, select channels to be promoted.
The present invention provides a kind of marketing advertisement scheme matching system, including：
Acquisition module, for obtaining audience label information, advertiser selects label；
Advertisement scheme module, for advertisement object tag information to ad producer, at least one ad producer
Audience label information is received, and for scheme of preparing advertising；
Extraction module and matching module, the characteristic information that the extraction module is used to extract in advertisement scheme are selected with advertiser
The label information matching selected, the matching module are used to obtain matching degree；
Pushing module, for from the advertisement scheme for meeting preset matching degree, by the order that matching degree is descending, selecting
The advertisement scheme of default quantity pushes to advertiser.
According to a preferred embodiment of the present invention, label model is further included, the label model includes tag library, each
The equal corresponding label of audience, wherein, each audience corresponds at least one label.
According to a preferred embodiment of the present invention, the label in tag library is the word extracted from ad object information
Language, with reference to the network temperature of word, meets preset condition, then using word as label.
According to a preferred embodiment of the present invention, the extraction module is used to extract the noun in advertisement scheme, judges
Whether the label of the noun and advertiser selection is for synonym, if satisfied, then the word is the characteristic information in advertisement scheme, if not
It is the network temperature for then obtaining the noun, meets preset heat value, then the word is the characteristic information in advertisement scheme.
According to a preferred embodiment of the present invention, promotional module is further included, selects to determine advertisement scheme for advertiser
Afterwards, the channels in advertisement scheme, select channels to be promoted.
The present invention has the advantages that：
1st, by extracting the characteristic information in advertisement scheme, itself and audience label information are subjected to Auto-matching, it is real
The advertisement scheme and the Auto-matching of advertiser demand and rationally judge that existing ad producer makes, launch beneficial to advertisement scheme and produce
Raw accuracy；
2nd, with reference to the network temperature of word, the factor of evaluation that the network temperature of word is set as label, is both beneficial to mark
The dynamic renewal of label is also beneficial to the accuracy of label；
3rd, after advertiser's selection determines advertisement scheme, by reading the channels in advertisement scheme, advertisement scheme is carried out
Launch, further realize automation.
In addition to objects, features and advantages described above, the present invention also has other objects, features and advantages.
Below with reference to figure, the present invention is described in further detail.
Brief description of the drawings
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, drawings discussed below is only some embodiments of the present invention, for this
For the those of ordinary skill of field, without creative efforts, it can also be obtained according to these attached drawings other
Attached drawing, wherein：
Fig. 1 is a kind of flow diagram of advertisement scheme matching process of marketing provided by the invention；
Fig. 2 is a kind of structure diagram of advertisement scheme matching system of marketing provided by the invention.
Embodiment
With reference to the attached drawing of the present invention, clear, complete description is carried out to the technical solution in the embodiment of the present invention, is shown
So, described embodiment is only the part of the embodiment of the present invention, instead of all the embodiments.
The marketing advertisement scheme matching process and system, refer to that advertiser sends advertisement scheme demand, with ad production
Fang Jinhang is docked and cooperation, ad producer carry out the making of advertisement scheme according to the demand of advertiser, can be multiple advertisements
Making side or a making side make multiple advertisement schemes, and advertisement scheme is matched with the demand of advertiser by platform, will
Meet that the matching advertisement scheme of preset condition pushes to advertiser, advertiser in platform selecting determines multiple advertisement schemes one
It is a or multiple as the advertisement scheme promoted, the channels information in advertisement scheme is read out by platform, realizing will be wide
Announcement scheme is precisely promoted.
Referring to Fig. 1, it is a kind of flow diagram of advertisement scheme matching process of marketing provided by the invention.
The marketing advertisement scheme matching process includes the following steps：
S1 obtains audience label information, and advertiser selects label
In advertising platform, advertisement main information and ad producer's information are stored with, advertiser and ad producer are carried out
Classification, relevant classification is carried out according to category of employment, and for advertiser, trade classification is carried out according to the business scope of advertiser, right
In ad producer, classify according to advertiser's industry that it is good at industry and services.
Advertising platform itself includes audience data message, can also be connected with third-party platform by interface, obtains
To the audience data message of third-party platform, in advertising platform, audience data message is analyzed, is extracted wide
The predicable in object data information is accused, with reference to the default predicable classifying rules of platform, is classified for audience,
Classified by way of labelling, basic classification includes：Age bracket, gender, purchasing power, the means of payment, merchandise classification
With region etc., each classification can also include multiple labels, and the label in above-mentioned classification is audience from mark as tag library
Label match label in storehouse, and stamp respective labels, and each audience corresponds at least one label.
In the present embodiment, exemplified by by merchandise classification, this is classified, with reference to multiple labels of merchandise classification, in conjunction with word net
Network temperature carries out the elaboration of establishing label.
Merchandise classification includes food, clothes, electronic equipment, books etc., and food classification includes dessert, food and drink, snacks, drink again
Material etc., food and drink classification include Guangdong dishes, river Hunan cuisine, Shandong cuisine and North-east China cuisine etc. again.
Word that this word of Guangdong dishes belongs in ad object information but it is not determined as label, it is local in Qinghai in Qinghai,
The network temperature of this noun of Guangdong dishes is weaker, is unsatisfactory for preset heat value, which gets to the advertisement pair in Qinghai not as label
As, but it is local in Guangzhou, the network temperature of this noun of Guangdong dishes is extremely strong, meets preset heat value, then Guangdong dishes are believed from audience
The word of breath becomes the label turned in tag library, for labelling for the audience in Guangzhou, when certain audience is searched in Guangzhou
Rope or post-consumer Guangdong dishes, then get to the audience by the label.
After audience stamps a label, which has maintenance condition, and the label is not triggered when the audience half a year,
Then the label is removed from the audience.
Advertiser selects the label needed, the label of advertiser's selection is protected according to the marketing purpose of itself from tag library
Deposit to platform, if necessary, advertiser can be manually entered.The label that advertiser selects and is manually entered is sent to platform
Corresponding ad producer.
At least one ad producers of S2 receive audience label information, scheme of preparing advertising
Receive advertiser's selection and be manually entered the ad producer of label, be the category of employment according to advertiser and choosing
Select the factors such as label and carry out successful match, 5 are selected from the ad producer of successful match, to 5 ad producers
Send the demand information of advertiser.
At least one ad producer after label information is received, made on platform or other applications it is a or
More parts of advertisement schemes, import platform, platform extracts the information in advertisement scheme by the advertisement scheme to complete.
Characteristic information in S3 extraction advertisement schemes is matched with the label information that advertiser selects, and obtains matching degree
After platform receives the advertisement scheme of importing, the content of advertisement scheme is analyzed, extract word therein into
Row part of speech is analyzed, wherein, word is in picture, then by picture recognition function, reads out word therein and carry out part of speech
Analysis.
The word of extraction or the part of speech of word are noun, then carry out the label that the noun and advertiser are selected or inputted
Judge, judge whether the two is identical or can be obtained as synonym, synonym criterion from network lexicon.
If judgement meets identical or synonym criterion, the word is extracted as the characteristic information in the advertisement scheme,
The characteristic information extracted from advertisement scheme and label are carried out matching degree by the label for being selected and being inputted using advertiser as benchmark
Statistics, calculates standard according to default matching degree, calculates the matching angle value of this part of advertisement scheme.
If judgement is unsatisfactory for identical or synonym criterion, the network temperature of the noun in advertisement scheme is obtained,
Judge whether the network temperature of the noun meets preset heat value, if satisfied, then the word is the characteristic information in advertisement scheme, into
One step matches the noun whether noun belongs to advertiser's industry, if so, then in the matching angle value of this part of advertisement scheme of calculating
It is weighted.
Through the above scheme, the matching angle value for each advertisement scheme that ad producer makes is calculated.
S4, by the order that matching degree is descending, selects default quantity from the advertisement scheme for meeting preset matching degree
Advertisement scheme pushes to advertiser
Preset matching angle value in platform, by the matching angle value of each advertisement scheme calculated in step S3, with default
It is compared with angle value, meets preset matching angle value condition, then the advertisement scheme can be pushed to advertiser, if advertisement can be pushed to
Main advertisement scheme is more than default push quantity, then is sorted according to the descending order of the matching angle value of advertisement scheme, choosing
Select default quantity in the top and push to advertiser, in the present embodiment, push quantity is 5 parts.
After selected advertisement scheme is pushed to advertiser by platform, advertiser receives reminder message, and advertiser examines in platform
Each advertisement scheme of core, selects advertisement scheme of the one or more parts as marketing, determines advertisement scheme.
After advertiser determines advertisement scheme, platform is read out the channels in advertisement scheme, further, further includes
It is read out to promoting surveillance and control measure and regulating measures, after reading successfully, is promoted in corresponding channels.
Platform monitors popularization situation in real time, abnormal case occurs, is then reminded, automatic raw after the completion of popularization
Reported into promoting.
Referring to Fig. 2, it is a kind of structure diagram of advertisement scheme matching system of marketing provided by the invention.
The marketing advertisement scheme matching system 1 is a platform, including label model 11, acquisition module 12, advertisement scheme
Module 13, extraction module 14, matching module 15, pushing module 16 and promotional module 17.
The label model 11 generates and stores label to the system 1, and advertiser passes through it and selects label；The acquisition
Module 12 obtains label information from the label model 11；Advertisement scheme module 13 is used for the main demand of advertisement to ad production
Side, the advertisement scheme that ad producer's upload is made to the system 1；The extraction module 14 to the advertisement scheme of reception into
Row feature information extraction；The matching module 15 matches the advertisement scheme made from the demand of advertiser, calculates
With angle value；The advertisement scheme for meeting matching degree condition is pushed to advertiser by the pushing module 16, after advertiser is determined,
Promoted by channels of the promotional module 17 in advertisement scheme.
The label model 11 extracts the word in ad object information, ties to analyze ad object information
The network temperature of the word is closed, if the word meets preset condition, using the word as label.
Tag library in the label model 11 updates for dynamic, and the label of generation is stored in tag library, the label
Module 11 is each audience corresponding label, wherein, each audience corresponds at least one label.
The acquisition module 12 obtains the label in the system 1 from the label model 11, selects to mark by advertiser
Label, the demand information as advertiser.
Label that the advertisement scheme module 13 selects advertiser or the label being manually entered push to multiple advertisement systems
Work side, ad producer can select order or not order, and at least one ad producer receives audience label information, and
According to the advertiser demand information received, prepare advertising scheme in the system 1 or third party software.
After completing, advertisement scheme is uploaded to the system 1.
The extraction module 14 extracts the word being uploaded in the advertisement scheme of the system 1, extracts advertisement side
Whether noun in case, judge the label of the noun and advertiser selection for synonym, if synonym, then using the word as
Characteristic information in advertisement scheme, if being unsatisfactory for identical word or synonymous word, obtains the network temperature of the noun, and judging should
Whether noun meets preset heat value, if satisfied, then the word is the characteristic information in advertisement scheme.
The matching module 15 is used to obtain the characteristic information in advertisement scheme from the extraction module 14, by characteristic information
Matched with the label of advertiser's selection, obtain default matching angle value, matching angle value is calculated to each advertisement scheme.
The pushing module 16 is used for default matching angle value in the matching angle value of each advertisement scheme and the system 1
It is compared, selection meets the advertisement scheme of preset matching angle value, by the matching angle value of the advertisement scheme for the condition that meets by by big
It is ranked up to small order, the advertisement scheme that the system 1 automatically selects default quantity pushes to advertiser.
The promotional module 17 reads the channels in advertisement scheme after advertiser selects to determine advertisement scheme
Take and dock, which promoted.
The device have the advantages that：
1st, by extracting the characteristic information in advertisement scheme, itself and audience label information are subjected to Auto-matching, it is real
The advertisement scheme and the Auto-matching of advertiser demand and rationally judge that existing ad producer makes, launch beneficial to advertisement scheme and produce
Raw accuracy；
2nd, with reference to the network temperature of word, the factor of evaluation that the network temperature of word is set as label, is both beneficial to mark
The dynamic renewal of label is also beneficial to the accuracy of label；
3rd, after advertiser's selection determines advertisement scheme, by reading the channels in advertisement scheme, advertisement scheme is carried out
Launch, further realize automation.
The foregoing is merely the embodiment of the present invention, not thereby limits scope of patent protection of the invention, every utilization
The equivalent structure or equivalent flow shift that description of the invention and accompanying drawing content are made, is directly or indirectly used in other relevant
Technical field, is included within the scope of the present invention.
Claims (10)
1. one kind marketing advertisement scheme matching process, it is characterised in that include the following steps：
Audience label information is obtained, advertiser selects label；
At least one ad producer receives audience label information, scheme of preparing advertising；
Characteristic information in extraction advertisement scheme is matched with the label information that advertiser selects, and obtains matching degree；
From the advertisement scheme for meeting preset matching degree, by the order that matching degree is descending, select to preset the advertisement side of quantity
Case pushes to advertiser.
2. marketing advertisement scheme matching process according to claim 1, it is characterised in that including tag library, each advertisement
The equal corresponding label of object, wherein, each audience corresponds at least one label.
3. marketing advertisement scheme matching process according to claim 2, it is characterised in that the label in tag library is from wide
The word extracted in object information is accused, with reference to the network temperature of word, meets preset condition, then using word as label.
4. marketing advertisement scheme matching process according to claim 1, it is characterised in that the name in extraction advertisement scheme
Whether word, judge the label of the noun and advertiser selection for synonym, if satisfied, then the word is the feature letter in advertisement scheme
Breath, if it is not, then obtaining the network temperature of the noun, meets preset heat value, then the word is the characteristic information in advertisement scheme.
5. marketing advertisement scheme matching process according to claim 1, it is characterised in that advertiser's selection determines advertisement side
After case, the channels in advertisement scheme, select channels to be promoted.
6. one kind marketing advertisement scheme matching system, it is characterised in that including：
Acquisition module, for obtaining audience label information, advertiser selects label；
Advertisement scheme module, for advertisement object tag information to ad producer, at least one ad producer receives
Audience label information, and for scheme of preparing advertising；
Extraction module and matching module, the extraction module are used to extract characteristic information and advertiser's selection in advertisement scheme
Label information matches, and the matching module is used to obtain matching degree；
Pushing module, for from the advertisement scheme for meeting preset matching degree, by the order that matching degree is descending, selection to be preset
The advertisement scheme of quantity pushes to advertiser.
7. marketing advertisement scheme matching system according to claim 6, it is characterised in that label model is further included, it is described
Label model includes tag library, each equal corresponding label of audience, wherein, each audience corresponds at least one label.
8. marketing advertisement scheme matching system according to claim 7, it is characterised in that the label in tag library is from wide
The word extracted in object information is accused, with reference to the network temperature of word, meets preset condition, then using word as label.
9. marketing advertisement scheme matching system according to claim 6, it is characterised in that the extraction module is used to extract
Whether noun in advertisement scheme, judge the label of the noun and advertiser selection for synonym, if satisfied, then the word is advertisement
Characteristic information in scheme, if it is not, then obtaining the network temperature of the noun, meets preset heat value, then the word is advertisement side
Characteristic information in case.
10. marketing advertisement scheme matching system according to claim 6, it is characterised in that further include promotional module, be used for
After advertiser's selection determines advertisement scheme, the channels in advertisement scheme, select channels to be promoted.
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| CN201711244585.1A CN108009850A (en) | 2017-11-30 | 2017-11-30 | Marketing advertisement scheme matching method and system |
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| CN110197394A (en) * | 2019-05-14 | 2019-09-03 | 上海上湖信息技术有限公司 | A kind of information processing method, device and storage medium |
| CN110414778A (en) * | 2019-06-17 | 2019-11-05 | 中国平安财产保险股份有限公司 | Case work dispatching method and device |
| CN110659939A (en) * | 2019-09-20 | 2020-01-07 | 北京一七网络技术有限公司 | Data processing method for customized popularization |
| CN113158054A (en) * | 2021-04-26 | 2021-07-23 | 上海淇馥信息技术有限公司 | Data pushing method and device based on pre-classification label and electronic equipment |
| CN115131075A (en) * | 2022-07-25 | 2022-09-30 | 深圳市生苦科技有限公司 | Marketing advertisement scheme matching method and system |
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Application publication date: 20180508 |